Local News
Winnipeggers recount experiences growing up in smaller communities
By MYRON LOVE “The place we call home,” observed Bruce Sarbit, “ – shtetl, town, city, country – is essential to who we are. We endow the place with personal meaning and it, in turn, provides us with a sense of identity and stability as we adapt to life’s circumstances in a rapidly changing world.”
For many Jewish Winnipeggers of an earlier era, like Sarbit, that sense of identity was first forged in smaller communities throughout Manitoba, Saskatchewan and Northwestern Ontario where our parents and grandparents – my own father and his family among them – found general acceptance as farmers, merchants and professional people while they also successfully strived to retain their sense of Judaism.
On Sunday, September 28, Sarbit was one of a group of four Winnipeggers who participated as part of the Jewish heritage Centre of Western Canada’s program “Beyond The Perimeter: Jews Outside of Winnipeg”, which was held at Temple Shalom. The four, in addition to Sarbit, were: David Greenberg, Sid Robinovitch and Lil Zentner – who began their lives growing up in Selkirk (for Sarbit), Portage La Prairie, Brandon and Esterhazy (Saskatchewan) respectively. The program grew out of the research conducted by Chana Thau, on behalf of the JHCWC, into Jewish life in smaller communities in Manitoba and Saskatchewan.
In Thau’s introduction, she noted the existence of several Jewish farm colonies that were established in the early years of the last century by German-Jewish Baron de Hirsch. At the same time, other Jewish immigrants (also all from the former Russian empire) to Canada were following the railroad and establishing themselves in the towns and cities that had grown up alongside the rail lines.
In the smaller communities, such as Shoal Lake – where I first lived (we were the only Jewish family) or Esterhazy (where Lil (Bober) Zentner’s family lived with two other Jewish families, the Jewish presence was minimal. In larger communities – such as Brandon, Portage and Selkirk – the number of Jewish families may have been between 20 and 30 at their peaks in the interwar years and into the 1950s. Brandon and Portage had their own synagogues.
The four speakers described many commonalities about Jewish life where they grew up. Their parents were storekeepers. Zentner’s parents, Max and Eva Bober, operated a general store in Esterhazy. Sid Robinovitch’s parents, Jack and Ethel Robinovitch, were proprietors of the Army and Navy Clothing store (which was a separate entity from the Army and Navy chain of stores which were headquartered in Regina, Sid pointed out) in Brandon. Sarbit proudly reports that his family’s Sarbit’s Department Store in Selkirk was, at one time, the largest independent store in western Canada. While David Greenberg’s father, the late I.H. Greenberg, was a lawyer in Portage la Prairie – and David and his brother, Barry, carried on the family legal practice in the community – his grandfather was first a journeyman lather who did plaster work on homes. The family later opened a second-hand store and subsequently constructed a grocery store – Greenberg’s Groceteria.
“The Greenberg grocery store extended credit to farmers and purchased their produce, which enabled it to thrive,” David Greenberg recalled. “I was once told by a friend years later that “Greenberg’s kept us alive” in the winter when they had virtually no money for food.
While the Greenberg, Robinovitch and Sarbit families arrived in Portage, Brandon and Selkirk respectively in the early 1900s – as part of the wave of Jewish immigration from Russia at the time –meaning the three were among the third generations in their communities, Lil Zentner’s parents, Max and Eva Bober were considerable later arrivals – having come to Canada respectively – in 1926 and 1930. They opened their general store in Esterhazy in 1936.
The Bobers, being newcomers, were more observant than Greenberg’s, Robinovitch’s, and Sarbit’s parents. Zentner was the only one of the four speakers who brought up the challenge of keeping kosher in a town far removed from shechita and kosher food. She recounted how her parents brought in kosher meat from Regina.
“We would buy chickens from local farmers,” she recounts. “We would take them to Melville (which numbered perhaps 30-40 Jewish families in the 1930s and 40s) to have them killed and then we would remove the feathers, cut off the heads and clean them at home.”
In Robinovitch’s telling, Jewish religious life in Brandon was “basic”. “We kept kosher in our home,” he remarks. “We brought in kosher meat from Winnipeg. We had a synagogue but, aside from the odd community event, it really only functioned on the High Holidays.”
David Greenberg noted that, for the first couple of decades, the Jewish community’s members davened in people’s homes. Portage’s Jewish community didn’t build a proper synagogue until 1950. Services were largely restricted to Friday evenings and the High Holidays. The merchants had to work on Saturdays. The community also made attempts to have a cheder, but with limited success.
While it would seem (from my own memories as well) that the general communities in those small towns respected the Jewish merchants in their midst – none of the four speakers mentioned any incidents of antisemitism – the Jewish families – even in the already more secular and integrated second and third generations – primarily socialized with other Jewish families.
In Portage – although the Jewish families did largely socialize with each other, the second and third generations also held leadership positions in the larger community. Greenberg noted that Jack Shindelman, Ben Kushner, and Irwin Callen all became aldermen, and Harold Narvey was re-elected chairman of the school board many times.
“My mother served as President of the Imperial Order Daughters of the Empire (IODE),” Greenberg noted, “and as a longtime volunteer at the Portage General Hospital Auxiliary. My father and his brother Allan became Exalted Rulers of the Elks Lodge, My Uncle Michael was leader of the Elks Band.”
In Zentner’s remembering, although she had many non-Jewish friends among the girls in her classes – her parents only got together socially with the other two Jewish families in town or Jewish families in nearby towns.
“In the summers, we would join other Jewish families at Round Lake, vacationing at Round Lake,” she recalled. “One summer, my parents sent me to a Habonim camp in the Qu’Appelle Valley where I met a lot of other Jewish kids.”
“For their social life, my family mixed almost exclusively with other members of Brandon’s Jewish community,” Robinovitch said. “There were Saturday evening poker nights and Sunday afternoon gatherings at Crystal’s Delicatessen. On Saturday afternoons, I would go to the movies and a couple of other Jewish kids in my school and I belonged to the Cubs and Boy Scouts.
“I had a few friends from school, but I always felt that I was different,” Robinovitch continued. “I was aware of being Jewish – although I had no real sense of what Jewishness was all about. I would say that the only time that I had any exposure to Jewish culture was when my parents sent me one summer to Herzl Camp in Wisconsin when I was 12 years old. It was a real eye opener being in an environment with so many other Jewish youngsters. I was exposed to a lot of Hebrew songs and, to this day, I still remember the Birkat Hamazon and V’ahavtah prayers that I learned there.”
The next year, the Robinovitch family moved to Winnipeg and young Sid quickly became immersed in Jewish life here. “In Brandon, I felt that we were defined by what we didn’t do,” he observed. “We didn’t go to school on the High Holidays. We didn’t have a Christmas tree. And we didn’t go to visit grandpa and grandma on the family farm.
“It was in Winnipeg where my identity as a Jew really began to take shape. Brandon was a nice place to live, but it could not provide the strong Jewish community values that emanate from a lager centre. A remnant of Jewish values still prevailed from the shtetl, but by my generation, they had worn thin.”
For Lil Zentner, the end of her time in Esterhazy came when she began dating a local boy. Her parents wouldn’t tolerate it when they found out. After a mighty blow-up, she challenged them to send her to Winnipeg where she could meet fellow Jews. Her older brother, Harold, was already here, going to university. Her parents agreed and they followed a year later.
For the Jewish community in Selkirk, Bruce Sarbit noted, being so close to Winnipeg, it was almost an extension of the larger city. His remarks were as much about nostalgia for Winnipeg as they were about Selkirk. “In my case,” he said, “I came into Winnipeg for everything Jewish – Hebrew lessons. Sunday Jewish history classes and YMHA clubs.”
The smaller city, he observed – at its peak home to perhaps 20 Jewish families, “fostered a strong sense of community among the Jewish families and helped them to hold onto their cultural and religious traditions, celebrate Shabbat, observe holidays, practise kashrut and maintain their Yiddish language as they ran businesses that necessitated interactions with the non-Jewish population”.
He added that his own father, Syd, who came to Portage at the age of three, was immersed in the general community as well – having twice served as president of the Chamber of Commerce, was also a member of the Rotary club, and once ran for election to the Legislature.
Unlike Portage and Brandon, though. Selkirk was close enough that the Jewish residents of Selkirk often drove into Winnipeg, attended High Holiday services here, visited relatives and, in general, partook of the activities, Jewish and otherwise, that the larger city provided.
Unlike Robinovitch and Zentner though, Sarbit did not spend all of his adult life in Winnipeg. He left Selkirk at the age of 18 for Brandon. For 40 years, the psychologist turned playwright served as a counsellor at Brandon University.
“The descendants of the first residents chose not to remain in Portage,” Greenberg concluded – in summing up the decline and disappearance of the other Jewish communities on the Prairies – with the exception of Winnipeg, Regina and Saskatoon. “Intermarriage was frowned upon and the children were too few in number and not close enough in age to socialize, so for girls to meet Jewish boys they were required to move to alarger centres, primarily Winnipeg. I believe culture was the motivating factor in their decision.
“Only my Uncle, Allan Greenberg, a bachelor, Harold and Mildred Narvey, and their son Bruce, who opened a chiropractic practice, remained. Bruce Narvey, as I mentioned, was the last of the resident descendants, before leaving after his mother died.”
Although Greenberg himself – and his brother, Barry – have lived most of their lives in Winnipeg, they continue to practise law in Portage and have had a history of community involvement in the Portage community. In recent years, David co-chaired the Portage and Area Beautification initiative committee through the Chamber of Commerce, resulting in seven years of service in the planning and implementation of the project. As a result, the committee was awarded its Citizenship of the Year award by the community. As for Barry Greenberg, he is a past president of the Portage & District Chamber of Commerce.
Local News
March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.

“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.
