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DNA test kits spark a surge of online conversions to Judaism in the U.S.
Angie Claudio-Rodriguez was raised Catholic but felt a “deep connection” to Judaism she never understood.
Throughout her life, family members told her different things about her heritage, said Claudio-Rodriguez, 52. Some said, “We’re Irish,” others insisted, “We’re Native Americans,” and still others said, “We’re from Mexico.”
“It didn’t make sense to me,” she said.
Things came to a head on Oct. 7, 2023, when Hamas terrorists attacked Israel, killing about 1,200 people and taking more than 250 hostages to Gaza.
“October 7 was a really tough time for me,” she said in an interview from her home in Lancaster, California.
That prompted her to do a DNA test, which she ordered on Dec. 29, 2023. A month later, she learned the truth.
“My mom is not Native American at all but from different parts of Mexico,” she said. “And my dad’s mom is Jewish. I had met her but she only told us that she was Catholic. … It was a shock to me. It just was really shocking. I felt like I was lied to my entire life.”
Armed with that knowledge, Claudio-Rodriguez took an 18-week introduction to Judaism class at the American Jewish University, based in Los Angeles, and then converted to Judaism. She has visited Israel twice and is now planning to make aliyah.
Claudio-Rodriguez is among a significant number of people who learned from a DNA test that they have some Jewish heritage and then decided to convert to Judaism.
Discovering hidden Jewish heritage
“There is a dramatic global interest in discovering if people have Jewish roots,” said AJU president Jay Sanderson.
In fact, interest in Judaism has increased to such an extent that Sanderson said hundreds of students from across the country are currently enrolled in AJU’s introduction to Judaism class.
Unlike synagogues, which generally offer only in-person introductory classes – available exclusively to their members – AJU is offering its classes to anyone.
“I think the biggest thing is that you have this program online and people can access it,” said Rabbi Tarlan Rabizadeh, vice president and director of the university’s Mass Center. “A lot of people find out that they have Jewish heritage and they want to learn more.”
As a result, its current introductory course is being taken by many non-Jews. The university said it did not know how many non-Jews are enrolled, but noted that there are a total of 892 students in the current class. They are from every state except Wyoming and many countries, including Portugal, France, Lithuania, Malawi, Turkey and Norway.
In the last two years there has been increased interest in genetic testing in Spanish speaking countries in Latin America and Mexico, Sanderson said, and as a result, the university is offering its introduction to Judaism classes in Spanish as well. In addition, there are a large number of Iranians in Los Angeles and many are “also curious to know whether they are Jewish or not.”
“Just a couple of months ago a Spanish speaking community went through our program and they had stories about how their ancestors had come from Argentina, that their ancestors were forced converts and they wanted to go back to their roots,” Rabizadeh said.
“What we’re seeing here is people who are not Jewish, who are taking the DNA test, discovering that they have even 2% Jewish heritage, and deciding to convert to Judaism,” she added.
“This is a new phenomenon,” Sanderson said.
“Many of the non-Jews in the class convert,” he said, while many others “are interested but not necessarily ready to do a DNA test.”
DNA tests confirm a Jewish ‘feeling’
Across the country at New York City’s Central Synagogue, one of the country’s largest Reform communities, Rabbi Lisa Rubin said the Center for Exploring Judaism is not seeing the surge from DNA testing that California’s AJU is experiencing. Rubin said there was an increase in conversions right after Oct. 7, but no increase related to DNA testing.
Though the Jewish population is estimated at 16.5 million, there may be as many as 60 million people around the world with Jewish ancestry, according to AJU’s website.
Claudio-Rodriguez, a public school teacher, said none of the members of her family were aware of their family’s Jewish ancestry, and none plan to convert to Judaism.
She keeps kosher, attends Sabbath services weekly, wears a Star of David, is studying Kabbalah, or Jewish mysticism, and has eight children and a four-year-old grandson, she said. She does not know if his parents will raise her grandson as a Jew, but she’d “absolutely love it” if he has a bar mitzvah, she said.
Like Claudio-Rodriguez, Joseph Martin, 66, took a DNA test. Martin, who took the test in early 2021, said he “had always felt Jewish.”
But he was raised in an “Hispanic family, and we were very, very Catholic. My mother was a devout Catholic, going to church every Sunday. I went to Catholic schools through the eighth grade. And you know, gosh, Jewish was kind of a naughty word in the household when you’re raised as a Catholic because, after all, you know the Jews killed Jesus. Those were the kind of things that you hear, you know, as a kid growing up. … I wish my mother was alive today so that she could take her DNA test and find out that she was Jewish all this time.”
Through his genealogy research Martin learned that his family is from a large Sephardic family in Guadalajara, Mexico, he said, and that “they have always been Portuguese Jews.”
“You have to recall that during the Inquisition the only way to stay in Spain and Portugal was to convert to Catholicism or leave,” he said in an interview from Lompoc, California, where he lives with his wife Neona Lotz.
“If you were discovered practicing Judaism, you were burned at the stake. In order to convert, you had to have a sponsor, and the sponsor could have been your employer. … And the employer’s last name was Santiago and you took on his name in order to convert to Catholicism. So Santiana is my family name. That’s the Jewish side of my family,” he said. “Who really knows what our Hebrew last name might have been? I’ve never been able to find that through all my research.”
Although he had dated Jewish women, Martin married someone who was Catholic. Now divorced, he went online to meet someone, he said. “The first thing I noticed in one of the profiles was that she was Jewish. I said I’ve got to meet this woman. We’ve been together for 11 years.”
When he learned four years ago that DNA results revealed he is 2% Jewish, he told his wife that he planned to convert to Judaism. She replied, “The Jewish soul always returns.”
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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