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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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Mamdani’s Oct. 7 statement draws Israeli rebuke, as anniversary bares divides among NYC mayoral candidates
In New York City, the second anniversary of Hamas’ Oct. 7 attack on Israel fell against the backdrop of a mayoral election that brought Israel and Gaza to the fore of local politics.
Zohran Mamdani, the Democratic nominee and frontrunner, attended a vigil hosted by Israelis for Peace in Union Square on the anniversary of the attack. The anti-occupation activists have rallied weekly for two years to demand a ceasefire, the release of hostages and an end to Israel’s military campaign in Gaza.
Mamdani’s pro-Palestinian advocacy and staunch criticism of Israel are central to his swift ascent in politics, and his opponents in the race have latched onto his views, accusing him of fanning antisemitism at a time when anti-Jewish attacks are on the rise.
Now, the race enters its final stretch as a tentative peace dawns on the Middle East, with President Donald Trump announcing that Israel and Hamas agreed to a hostage deal and an initial phase to end the two-year war on Wednesday night.
Mamdani attended the Tuesday vigil with Brad Lander, the city comptroller and a close Jewish ally, and held a lit candle while listening to Israeli and Palestinian speakers, as well as local rabbis. One of the speakers, Tamar Glazerman — whose aunt was killed by Hamas on Oct. 7 — decried Israel’s retaliation in Gaza, saying, “War crimes cannot justify other war crimes.” A banner behind her read, “Stop the Genocide. Save Gaza. Free All Hostages.”
These sentiments echoed a statement that Mamdani released to mark the anniversary. “Two years ago today, Hamas carried out a horrific war crime, killing more than 1,100 Israelis and kidnapping 250 more,” he said. He called for the return of the remaining hostages and said he mourned the dead.
He went on to say that Israeli Prime Minister Benjamin Netanyahu and the Israeli government “launched a genocidal war,” killing more than 67,000 Palestinians and reducing swaths of Gaza to rubble. He criticized the U.S. government for being “complicit” and reiterated his long-held view that “the occupation and apartheid must end.”
The statement gathered over 20 million views on X and rebukes from many, including the Israeli government, who said he was wrong to focus on Gaza on a day anchored in Israeli tragedy.
“Two years after Hamas launched its barbaric massacre against Israel and the Jewish people, Mamdani has chosen to act as a mouthpiece for Hamas propaganda — spreading Hamas’s fake genocide campaign,” the Israeli Foreign Ministry said, adding that Mamdani “normalizes antisemitism” and “stands with Jews only when they are dead.”
Mamdani also drew criticism from Jews who said he only paid lip service to their mourning. Zachary Braiterman, a professor of modern Judaism at Syracuse University who supports the Israeli movement to end the war, said Mamdani “speaks quickly past NYC Jews as we stop and mark the 2 year anniversary of 10/7.”
Other critiques came from pro-Palestinian activists who said his statement undermined their cause. Nerdeen Kiswani, founder of the group Within Our Lifetime, accused Mamdani of erasing “the decades of siege, occupation, and systematic killing that led to that day.”
The double-sided critique drew the attention of Adam Carlson, head of the polling firm Zenith Research. “The fact that everyone on both extremes is up in arms over this statement means that he absolutely nailed it,” tweeted Carlson.
Former Gov. Andrew Cuomo, Mamdani’s closest competitor, focused his own comment on the Hamas attack and did not mention Israel’s retaliation or the fate of Palestinians.
“To the Jewish people — I stand with you. I mourn with you and I will forever be by your side in the fight against evil and anti-semitism in all forms,” said Cuomo, who lost to Mamdani in the Democratic primary and relaunched his campaign as an independent.
Cuomo has centered an appeal to Jewish New Yorkers in his bid for mayor, touting his pro-Israel record as governor. He recently collected a slew of endorsements from Jewish groups and leaders, largely representing Orthodox communities, after incumbent Mayor Eric Adams dropped out and the field narrowed to Cuomo, Mamdani and Republican nominee Curtis Sliwa.
Jewish voters are divided over this election, with many younger, more progressive Jews backing Mamdani and many aligning with his views on Israel and Gaza. A recent Marist poll conducted before Adams quit found the same proportion of Jewish voters — 35% — breaking for both Cuomo and Mamdani.
Sliwa said that Oct. 7 was “a dark day” and called for the release of hostages. He also acknowledged the ensuing devastation without explicitly naming Palestinians in Gaza.
“The death and destruction that has followed in the region is deeply disheartening, and my prayers are with all families here in New York and abroad who continue to feel this pain,” he said.
The mayoral race coincides with a dramatic shift in how New Yorkers view Israel. According to a New York Times/Siena poll last month, 44% of New Yorkers said they had greater sympathy for Palestinians, compared with 26% who sympathized more with Israel. Voters also preferred Mamdani’s approach to the Israeli-Palestinian conflict — once viewed as a fringe left stance in the city’s political landscape — over the other candidates’ by a wide margin.
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The post Mamdani’s Oct. 7 statement draws Israeli rebuke, as anniversary bares divides among NYC mayoral candidates appeared first on Jewish Telegraphic Agency.
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In Good Faith: A Jewish/Muslim Night of Comedy and Conversation
Date and time: Wed, Oct 22, 2025 / 6:30 PM – 9:30 PM EDT
Location: Youngplace, 180 Shaw Street, Toronto, ON, M6J 2W5
In a post-Oct. 7 world, news feeds are filled with videos, podcasts and reports of Jews and Muslims talking at each other, about each other—but rarely with each other. This limited series brings together Jews and Muslims, Israelis and Palestinians, from across the country and the political divide, to sit down and have difficult conversations—in good faith.
In this live podcast recording, we’re bringing comedy sets from Adrienne Fish, Nour Hadidi, Foad HP and Dan Rosen before a panel discussion with all four about what it’s like performing as Muslim and Jewish comics in 2025—including all the pitfalls they have to navigate as they speak their minds onstage.
Included: Entrance to Koffler Arts and post-event reception.
Parking: Free and paid options available, but spots are limited.
All proceeds will go to charity
Hosted by The Canadian Jewish News, in partnership with the Canadian Race Relations Foundation and the Ronald S. Roadburg Foundation.
The post In Good Faith: A Jewish/Muslim Night of Comedy and Conversation appeared first on The Canadian Jewish News.
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Cycling team Israel–Premier Tech is ditching the ‘Israel’ brand. But was it entirely their decision?
After a tumultuous season, international cycling team Israel–Premier Tech, co-owned by Canadian-Israeli billionaire Sylvan Adams, is officially going to change its name and remove the word “Israel”. The decision comes after repeated anti-Israel protests across Europe disrupted the team—whose international roster of 31 cyclists includes just three Israelis—during their open-road events, which can last hundreds of kilometres across the continent. Several cyclists crashed due to protester intervention. The decision to remove Israeli branding from Israel–Premier Tech led co-owner Adams to announce he would step away from day-to-day involvement with the team.
There’s a lot to be said about the political ramifications of wearing the Israeli name on your shirt in 2025, but our sports podcasters have a different theory about the shift. Israel–Premier Tech enjoyed a successful season that brought them back to full status with the UCI World Tour, after being relegated down to the secondary UCI ProSeries since 2023. That means the stakes are higher, the stage is bigger, and the league’s propensity for risk and disruption may well have shrunk. Is this purely a political decision, or are UCI executives trying to prevent more bad press in the coming year?
Also on the docket: the boys talk about the Toronto Blue Jays’ run to the American League championship series, big baseball moves, early NHL impressions and a quick NFL check-in.
Transcript (excerpt)
James Hirsh: We want to talk about a recent story. There’s been some news with a cycling team, Israel Premier Tech, which is owned by Canadian billionaire Sylvan Adams. And it’s not going to be Israel Premier Tech anymore.
Gabe Pulver: They’ve been called Israel Premier Tech for, I guess it’s been around five years. They’ve been an official UCI squad, you know, for the last, I think, since 2020—
James Hirsh: Which means they compete in the big cycling races like the Tour de France and Giro d’Italia, things like that.
Gabe Pulver: Exactly. They were called Israel Start-Up Nation for a number of years and Israel Cycling Academy before that. They were a part of the Vuelta a España that had to be shut down due to anti-Israel protests going on across Spain. And for a while, they took the name off the jersey and just called themselves Premier Tech for the week. That seemed to not assuage the protesters, and they’ve decided to, as a quote, “move away from its current Israeli identity”.
James Hirsh: And part of that is Sylvan Adams, we should say, who has a pretty big job right now as president of the World Jewish Congress, has said that he can’t continue to be part of the team that’s not putting Israel in the name. It seems like they acquiesced to demands, I think, based on his statement.
Gabe Pulver: So what’s interesting is that Premier Tech is a Canadian company. They’re, you know, a Quebecois tech company, and Premier Tech and its president own a chunk of it. A good chunk of the riders are Canadian and previously have been pretty supportive of the team’s Israeli identity. Another interesting part of this is that Sylvan Adams is sort of, like you said, busy with his other job, but you wonder what the future of the team holds given that, you know, sort of the face of their team and, you know, a huge part of their Canadian connection is no longer going to be day-to-day running things, you know, with their identity. Sylvan Adams is a pretty proud guy, and as their identity changes and he steps back, you wonder if he’ll continue to support the team financially as much as he has.
James Hirsh: Yeah, I think it’s very interesting to see this. This is sort of a test case for Israel’s continued involvement in certain international sports or sports that have an international component. We’ll see if that will change. Obviously, there’s been great news today about the peace deal being signed. And if anyone is getting that news on that from a Jewish sports podcast, you’ve got to tune in a little bit more.
Gabe Pulver: Yeah, yeah, yeah, exactly. Check out, close this and go to CNN and see what’s happening with that.
James Hirsh: But look, there have been calls for Israel to be removed from FIFA. We’ve talked about that. There have been calls for Israel to be excluded from other international sporting events. There have been on-the-ground protests that we’ve covered, you know, including at lower-tier sporting events. We’ll see what will come. This certainly seems like the first step of an Israeli team removing—continuing to be owned by an Israeli, is affiliated with Israeli coaches, owned by Israeli teams, all Israeli people, all that. But no longer having Israel in the name is not just a symbolic gesture.
Gabe Pulver: No. And I have a theory. It’s not a very charitable theory, but Israel Premier Tech had sort of been relegated to semi-conditional status on the World Tour this year. They had riders at a bunch of events, but they weren’t at every single event. They weren’t full Tour members. Next year, they have regained their position back in full Tour members. And after the disaster where virtually every rider on Tour was furious about all of the protesters in the Vuelta, I think they’re choosing to decide, I think they’re choosing to say we’re not going to have this shit anymore.
Like they’re going to get rid of Israel, the name, when you’re back on the Tour. Because we didn’t like the news, we didn’t like the coverage, we didn’t like the protests. You know, you can stay involved, the Israeli money. Obviously, they’ll take the Israeli money, they’ll support the Israeli riders. However, they’re very unlikely—they just don’t want the name Israel to be running around on the Tour so more people can show up and disrupt the Tour de France, which would be an enormous disaster for the sport. Maybe there are enough Jews in France and enough harmony in the international community in France that that won’t be a problem. I doubt it. But I think it’s probably a self-preservation move by the UCI before something a little bit bigger than the Vuelta a España has to get cancelled.
James Hirsh: Yeah, that makes total sense. And if there’s one thing, I don’t know much about the cycling federations and whoever runs that, but there’s one thing I know about European technocrats who run sporting organizations is that they’re all cowards and will always do the easiest thing in the goal of self-preservation.
Gabe Pulver: Yeah, self-preservation.
James Hirsh: They are about cycling, but I believe it, no matter what.
Gabe Pulver: No, they are all there. The show must go on in any possible way.
James Hirsh: Yeah.
Gabe Pulver: You know, I think if a single rider was to ever say something political, they would literally, you know, deflate their tires, like to, you know, steal a metaphor.
James Hirsh: Yeah. So when countries like Spain decide to, you know, continue their millennia-old tradition of anti-Semitism and protesters start protesting Israeli teams and non-Israeli riders at cycling events that they don’t care about in the first place—
Gabe Pulver: Yeah.
James Hirsh: —You can bet that whoever’s in charge of that cycling event is going to cave to those protesters. Absolutely.
Show Notes
Credits
- Hosts: James Hirsh and Gabe Pulver
- Producer: Michael Fraiman
- Music: Coby Lipovitch (intro), chēēZ π (main theme, “Organ Grinder Swing“)
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