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Rabbis, teachers, survivors: 18 Jews whose deaths diminished our communities in 2022
(JTA) — All year long, the Jewish Telegraphic Agency reports about the deaths of Jewish newsmakers in our community. To close out the year, we wanted to turn our attention to people who may not have been such household names but whose stories deserve to be remembered.
Here, with the help of readers who shared the names of people they are remembering, we recall 18 Jews who shaped their local communities and made a difference in the lives of those close to them. They include rabbis whose impact extended for decades, teachers who inspired generations of students and activists who were working to build a better world. May their memories be a blessing.
Harriet Bograd
A champion of emerging Jewish communities in far-flung places.
Harriet Bograd, center, her husband Ken Klein, left, and daughter Margie on a visit to the Sefwi Wiawso Jewish community in Ghana in an undated photo. (Courtesy Kulanu, Inc)
Harriet Bograd, who as president of the nonprofit Kulanu supported emerging Jewish communities in Africa, Asia and other places far beyond the usual centers of Jewish life, died on Sept. 17 in a Manhattan hospital. She was 79. A Yale-educated lawyer and a stalwart at the West End Synagogue, she was inspired by a visit in 2004 to a remote village in Ghana, where about two dozen families considered themselves Jewish. In the years to come, she and Kulanu would provide support to emerging Jewish communities in Uganda, Tanzania, Nigeria, Cameroon, Madagascar, Indonesia, Pakistan, Guatemala, the Philippines and more. She once said of her work at Kulanu, “after the Holocaust and the decimation of Jewish communities in Arab lands, the idea [is] that we’re establishing Jewish communities that have their own richness and variety.”
Henry Berg-Brousseau
Transgender activist from Kentucky
Henry Berg-Brousseau (Courtesy Human Rights Campaign)
Henry Berg-Brousseau grew up in Louisville, Kentucky, and studied history, political science and Jewish studies at George Washington University, where he was a founding member of an LGBTQ+ fraternity. He had recently gotten a major promotion at the Human Rights Campaign when he died by suicide in his Arlington, Virginia, home, on Dec. 16 at age 24. “Henry spent his life working to extend grace, compassion and understanding to everyone but especially to the vulnerable and marginalized. This grace, compassion and understanding was not always returned to him,” his mother, the Kentucky state legislator Karen Berg, wrote in a statement that criticized lawmakers who advance anti-LGBTQ views. She added, “He was doing work that was important to him to make the world a more accepting place. At 24 years old. he had finally found a community but that could not undo the brokenness that he already felt.”
Rabbi Simcha Krauss
Orthodox advocate for women’s rights
Rabbi Simcha Krauss speaks at a dinner hosted by Yeshivat Eretz HaTzvi in his honor on Feb. 5, 2014. (Courtesy Yeshivat Eretz HaTzvi)
Rabbi Simcha Krauss, a leading figure of Modern Orthodox Judaism who was a forceful advocate for women’s rights within Orthodoxy, died Jan. 20 at 85. Krauss’s efforts, which included creating a rabbinical court to support “agunot” — women whose husbands refused to divorce them — frequently earned him scorn from traditionalists within Orthodoxy. But many others saw him as a “gentle giant” who wielded his years of study and experience to fight for women’s rights in Jewish law. Krauss was born in Romania and came to the United States in 1948. Coming from a long line of rabbis, Krauss studied at Yeshiva Rabbi Chaim Berlin in Brooklyn, and later studied with the Modern Orthodox luminary Rabbi Joseph Soloveitchik. Krauss led the Young Israel of Hillcrest for 25 years. During his years in Queens, Krauss taught Talmud at Yeshiva University and began to get more involved in issues related to the role of women in Orthodoxy. He moved to Israel in 2005, and in 2014 came back to New York to found the International Beit Din, or religious court, to work on agunot cases. “Some say it is a modern revolution,” he told the Jerusalem Post. “I say that’s the way you should do it.”
Rabbi David Weiss Halivni
A survivor and scholar who teased out the many voices of the Talmud
Survivor and Talmud scholar Rabbi David Weiss Halivni was associated with Columbia University for 35 years. (Chaim Meyersdorf/Wikimedia Commons)
Rabbi David Weiss Halivni, the Talmud scholar and Columbia University professor, died June 29 at age 94. A Holocaust survivor and refugee raised in Sighet, Romania, he earned his doctorate and taught for many years at the Conservative movement’s Jewish Theological Seminary in New York, until leaving the institution in 1983 over its decision to ordain women rabbis. He later became dean of the rabbinical school of the Union for Traditional Judaism, a movement created by rabbis and scholars who similarly broke with the Conservative movement. In works like his multi-volume opus “Mekorot u’Mesorot,” or “Sources and Traditions,” he galvanized the world of Talmud study by treating Jewish text as a living, mutable conversation across generations, as opposed to a static document. Halivni’s approach to learning was the “corollary to loving the text so much that you just had to understand it to its fullest, whatever tools would enable you to do so,” wrote Rabbi Ethan Tucker in an appreciation.
Moris Albahari
A remnant of a Ladino-speaking past
Moris Albahari, shown in a documentary about his story called “Saved by Language,” was a pillar of Sarajevo’s Jewish community. (Courtesy of Brian Kirschen)
Moris Albahari was 11 when the Ustaša, Bosnia’s Nazi collaborator force, came to deport him and his large family to Jasenovac, the country’s equivalent of Auschwitz. A former teacher working as an Ustaša guard in the town of Drvar, where the train stopped, warned Albahari’s father, David, about their destination, and David was able to help his son escape from the train. Because Moris knew Ladino, the Jewish language that is mixture of medieval Spanish, Hebrew, Aramaic, Turkish and other languages, he was able to speak with the Italian soldier who saved him. Ladino would save him several more times before the end of the war, but afterwards, with most of Sarajevo’s Jews dead or forever dispersed, he spoke the language largely at home. At one point the director of Sarajevo’s airport, Albahari was a leader within Bosnia’s Jewish community. “It is a terrible loss, especially for Sarajevok,” said Eliezer Papo, a Sarajevo-born Jew and scholar of Ladino in Israel. “We’re not speaking just in terms of prominent members of the community, we’re speaking in terms of family members.”
Rachel Brodie
A “master Jewish educator” whose influence was vast
Rachel Brodie (Courtesy of J. The Jewish News of Northern California)
Rachel Brodie was unassuming and humble yet through her work as an educator had a vast influence on the Jewish community in the Bay Area of California, where she lived, and beyond. Brodie was the co-founder Jewish Milestones, an educational resource for Jewish lifecycle ceremonies that launched in 2004 as The Ritualist. She also served as “chief Jewish officer” at the Jewish community Center of San Francisco, a position created just for her, from 2011 to 2016. “To be in Rachel’s presence was to be illuminated by her wit, her laughter, and her fierce and tender heart,” wrote the founders of the Jewish Studio Project in Berkeley, where she had been a senior educator. “To learn with her was to be stimulated, delighted, and transformed.” Brodie, 55, died on April 11 after falling at her home in Berkeley.
Rabbi Steven Sager
“Leader, mentor, poet” in North Carolina and beyond
Rabbi Steven Sager at Beth El Synagogue in Durham, North Carolina, in 2017. (Courtesy Anna Carson DeWitt)
When Rabbi Steven Sager died May 15 at 71 after an extended battle with pancreatic cancer, he was mourned not only by his family and his congregants at Beth El Synagogue in Durham, North Carolina, from which he retired in 2011 after 32 years, but by a rabbinic and Hebrew poetry community spanning the globe. “Steve was a beautiful and deep human being,” the Israeli poet Rivka Miriam wrote. “I generally do not believe in translation, especially translation of poetry. It seems to me that every language has an inner secret that cannot be transposed into another vessel. Yet, when Steve translated my poems I had a different feeling — I felt he entered an inner layer, one that lies beneath any language, a layer carrying a hidden code.”
Nate Geller
Devoted to building stronger Jewish communities
Nate Geller, at his home in Teaneck, New Jersey. A colleague’s daughter made the “Nate” sign, which he took home and hung on his mantel. (Courtesy)
Nate Geller died on Jan. 24 at age 63, after a struggle with leukemia that he faced with characteristic humility, faith and optimism. His death was a blow to his colleagues at 70 Faces Media (JTA’s parent company); to his synagogue community in Teaneck, New Jersey; and to the Jewish communal world to which he had dedicated his life since graduating from the Hornstein Program in Jewish Communal Service at Brandeis University in 1983. In the hours after his death, chat rooms and email boxes filled up with loving tributes to Nate, remarkable for their consistency: Friends and colleagues remarked on his gentleness, his passion for Jewish learning, his commitment to Israel, his willingness not just to hear but to listen when a colleague kvelled or kvetched. Most of all, they remembered his devotion to his family: his wife Lyn Light Geller, herself a gentle and passionate force among “Jewish professionals,” his grown children Aliza, Ariana and Koby, Koby’s wife Talia, and their kids, Annaelle and Judah. Said one colleague and fellow congregant, “There is an enormous Nate-shaped void in the world now.”
Hedi Fried
A voice for Holocaust remembrance in Sweden
Holocaust survivor Hedi Fried stands between Sweden’s culture minister and handball player Linnea Claeson during a counterprotest against a neo-Nazi demonstration in Stockholm, Aug. 25, 2018. (Pontus Lundahl/AFP via Getty Images)
Born in 1924 in Sighet, in what was then Hungary and is now Romania, Hedi Fried survived Auschwitz and settled in Sweden, where she became a psychologist and advocate for Holocaust survivors. She created Cafe 84, a salon for survivors in Stockholm, and spoke widely about her experiences during the Holocaust, gathering some of the most common exchanges in “Questions I Am Asked About the Holocaust,” published in English in 2019. “Your solidarity was boundless and no question too difficult to answer. You were brave, generous, dedicated and extremely wise,” Christina Gamstorp, the director of Stockholm’s Jewish museum, wrote in a remembrance. “Now your voice has fallen silent but not your message. It lives on in everyone who met you, in your texts, books, films and your belief that man is still good — and that it is possible to build a society free from antisemitism and racism, which threaten our entire existence.” Fried, who had three children, died in November at 98.
Rabbi Sy Dresner
The “most arrested rabbi in America”
Rabbi Martin Freedman, right, and Rabbi Israel Dresner,center, are taken to the Tallahassee city building where they were charged with unlawful assembly after they and 10 other “Freedom Riders” were arrested attempting to eat at the Tallahassee airport in June 1961. (Getty Photos)
Rabbi Israel “Sy” Dresner, who demonstrated with Martin Luther King Jr. and was sometimes called the “most arrested rabbi in America,” died Jan. 13. He was 92. A Freedom Rider in the 1960s, Dresner built a career as a social justice-oriented Reform rabbi who was active in the fight against the Vietnam War and was a vocal opponent of Israel’s occupation of the West Bank. Dresner was born on the Lower East Side in 1929 to an Orthodox family and grew up in Brooklyn, where his father ran a delicatessen. He attended yeshivas as a child but went on to become a Reform rabbi after serving in the Korean War and working on a kibbutz in Israel. “We came as Jews who remember the millions of faceless people who stood quietly, watching the smoke rise from Hitler’s crematoria,” he said after an arrest in 1964 outside a segregated motel in St. Augustine, Florida. “We came because we know that, second only to silence, the greatest danger to man is loss of faith in man’s capacity to act.”
Eli Evans
‘Poet laureate of Southern Jews’
Eli Evans, seen here in a picture from a trip to Israel in the 1970s, was “equally at home in New York.” (Courtesy Josh Evans)
Born in 1936 in Durham, North Carolina, where his father would become the first Jewish mayor and his mother the founder of Hadassah’s first chapter in the South, Eli Evans remained tied to his native home despite spending his adult life in New York City, where he was a prominent grant-maker whose giving fueled the creation of “Sesame Street” in both the United States and Israel. He wrote several memoirs about Southern Jews and also included the South in his philanthropy, which he pursued at multiple foundations according to an activist philosophy that helped launch the Children’s Defense Fund, seeded the South with Black lawyers who became local civil rights leaders and built ties between Israeli and Egyptian scientists after their countries made peace in 1979. “Eli was a Southern gentleman who interacted with the Jewish establishment and strengthened American Jewish life, without losing his Southern Jewish soul,” said Brandeis University professor of American Jewish history Jonathan Sarna. “It was a privilege to have known him.” Evans died July 26 in Manhattan of complications of COVID-19, after a period of declining health.
Sheryl Grossman
A lifelong advocate for people with disabilities
Sheryl Grossman was a Jewish disability activist. (Screenshot from 2021 JDAIM Interview Series at Towson University)
Sheryl Grossman stood small, at just 4’3″ and 48 pounds, but in the world of Jewish disability advocacy she loomed large, as both the founder of a Facebook group for people living with Bloom’s Syndrome and as a board member of Yad Hachazakah, the Jewish Disability Empowerment Center. She died March 28 at age 46, the result of a Bloom’s Syndrome-linked cancer. “I don’t think anyone will ever know just how much work Sheryl did during the pandemic to help Jewish communities support their most vulnerable neighbors who were in the hospital or isolated at home with COVID,” said Shoshana Finkel, a law student who met Grossman when she was an intern at the American Association of People with Disabilities. “She didn’t feel the need to share her accomplishments; that was never what the work was about for her.”
Dara Goldman
A professor of Spanish and Jewish studies in her prime
Dara Goldman was a professor of Spanish and Jewish studies at the University of Illinois. (Courtesy U of I)
Dara Goldman was preparing for graduation at the University of Illinois, where she was a professor of Spanish and chair of the Program in Jewish Culture and Society, and for the American Jewish Historical Society conference, when she died May 13 of a heart attack. She was 51. A graduate of Columbia and Emory universities, Goldman produced scholarship so diverse that she was affiliated with eight units within the University of Illinois; most recently, she was researching Jewish cultural production in Cuba, where she brought resources for the Jewish community during her research trips, and co-edited a volume on 21st-century Jewish writing. “With her characteristic wit, she would often joke that she was a Jewish woman who took a wrong turn at diaspora,” said a remembrance published by the university. “But jokes aside, she could be at the same time a Jewish woman from New Jersey and an adopted daughter of Puerto Rico and Cuba, two cultures that she knew intimately and loved very deeply. … The echoes of her inimitable, hearty laughter will resonate within our halls for a long time.”
Yaakov Shalev
A beloved family man whose story was Israel’s
Yaakov Shalev, seated third from right, helped organize Iraqi Jews’ exodus to Israel. (Courtesy Asaf Shalev)
“When I arrived for a visit with family in Israel in my early twenties, my septum piercing outraged nearly everyone at our Shabbat morning gathering. Even my younger cousins badgered me to remove it. It took my elderly grandfather, Yaakov Shalev, to quiet everyone down and declare that I am his same beloved grandson, with or without the piercing.
“Calm, open-minded, steadfast, Saba Yaakov, as we called him, passed away peacefully in February at age 92 in Holon, with his five children at his side. He spent his last few hours listening to the melodies of his youth in Baghdad, the music of giants such as Umm Kulthum, Mohammed Abdel Wahab, and Fairuz.
“Saba Yaakov helped organize the exodus of Iraqi Jewry to Israel in 1950 and then enlisted in the Israeli military as an airplane mechanic. He taught himself how to build houses and became a successful contractor in the 1960s. But he soon decided the stress was too much and opened a shop in south Tel Aviv where he fabricated canvases for Israeli artists and framed their paintings. He kept the shop running for more than 40 years, going to work every day until he was in his eighties.” — Asaf Elia-Shalev, JTA reporter
Trude Feldman
A journalist who specialized in Yom Kippur interviews
Trude Feldman interviews Jimmy Carter in the White House in 1978. (Jimmy Carter Presidential Library)
The daughter of a rabbinical family, Trude Feldman launched her career covering the 1961 trial of Nazi mass murderer Adolf Eichmann in Jerusalem, where she put her training as a Hebrew teacher to use by teaching the language to the Nazi’s lawyer. (She also taught Hebrew to famed converts Sammy Davis Jr. and Elizabeth Taylor, and to Paul Newman on the set of “Exodus.”) But it was in her coverage of American presidents that Feldman truly made her mark, becoming famous for scoring presidential exit interviews and Yom Kippur interviews, which she would pitch as an opportunity for redemption. That’s what got her the first interview with Bill Clinton after he copped in 1998 to yes, having sex with that woman. The mainstream media mocked her for her softballs — “Saturday Night Live” once did so in a sketch — but those close to her understood their value. “The joke, however, was on everyone else,” her nephew, Rabbi Daniel Feldman, wrote in a remembrance. “Paired with her signature persistence, her style more often elicited not puff but profundity, more sincerity than sugar. The unique access she earned — baffling to some, understood to the astute, acknowledged by all — yielded memorable results.”
Harlene Winnick Appelman
A revolutionary leader in Jewish education
Harlene Winnick Appelman in an undated photo provided by the Covenant Foundation.
Born in upstate New York, Harlene Appelman’s career in Jewish education took off in 1982 when she became the director of family life education at Congregation Shaarey Zedek in Southfield, Michigan, a Detroit suburb. There, she pioneered interactive Jewish learning, bringing children out of dry frontal settings into a more tactile experience of Judaism. After joining the board of the Covenant Foundation, which funds and promotes Jewish education, in 1994, she became its director in 2005 and held that role until 2021, allowing her to influence a generation of Jewish educators. Many of them mourned her death at 75 on Aug. 18; the cause was cancer. “I am one of an entire congregation of Jewish educational leaders who Harlene mentored, supported, prodded and constructively critiqued, promoted, and made feel special,” wrote Rabbi Shira Koch Epstein, in an online remembrance. “I hope that in her memory, I will find ever new ways to help more Jewish rabbis and educators feel seen, heard, capable, and motivated.” This month, the Covenant Foundation initiated a new prize, in Jewish family education, in Appelman’s honor.
Tom Tugend
An indefatigable journalist
Tom Tugend in his Los Angeles home, Aug. 3, 2021. (Jacob Gurvis)
Tom Tugend was 13 when he and his family left their home in Berlin in 1939. He was 97 when he died Dec. 7 in Los Angeles, where he had lived for most of his life. In the intervening decades, he fought in the U.S. Army and the Israel Defense Forces; covered Jewish news for a wide array of publications, including JTA; and enjoyed 66 years of marriage during which he and his wife raised three daughters. “His authenticity came through to anyone who knew him,” said one of them, the journalist Alina Tugend. “He was a hero to many people.”
Judah Samet
A two-time survivor of antisemitic terror
Judah Samet stands next to his portrait, part of Luigi Toscano’s “Lest We Forget” project at the University of Pittsburgh in 2019. (Photo by Hector Corante, courtesy of Holocaust Center of Pittsburgh)
Judah Samet became a national face of Pittsburgh’s 2018 Tree of Life synagogue shooting because he survived: He had been running late that day, so was not inside the building when 11 of his fellow congregants were murdered. Months later, he was President Donald Trump’s guest to the State of the Union address. The experience was both very different Samet’s childhood in Hungary, where he was born in February 1938, and in some ways similar. As a young child, Samet was forced by the Nazis from his home and shipped with his family first to a labor camp in Austria and then to the Bergen-Belsen concentration camp. After a stop in Israel, he moved to Pittsburgh in the 1950s, ultimately joining his father-in-law’s jewelry business there and remaining a committed community member until his death at 84 on Sept. 27.
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Aristotle, Jewish ethics and the vexing case of Graham Platner
In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.
There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.
Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.
But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.
Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.
For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.
Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.
Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.
This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”
By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.
Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”
Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.
Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”
Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.
The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.
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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?
Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.
Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.
The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.
51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.
Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.
First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.
“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.
No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)
The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.
Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.
Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.
Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.
The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.
Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.
Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.
Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.
The post What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate? appeared first on The Forward.
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Abdul El-Sayed is courting Jewish voters — without moderating his views on Israel
Michigan senate candidate Abdul El-Sayed isn’t toning down his rhetoric to win over Jewish voters.
He’s called Israel’s action in Gaza a genocide, wants to withdraw both offensive and defensive military aid to Israel, called the Israeli government “evil” like Hamas, has rebuffed questions about whether Israel has the right to exist as a Jewish state, and in an interview with the Forward, doubled down on his decision to campaign with controversial Twitch streamer Hasan Piker and his response to the attack on a Michigan syangogue in March: “Hurt people hurt people.”
Yet at a progressive synagogue and events hosted by Michigan’s Jewish Democratic caucus, El-Sayed, who is Muslim, is finding Jewish voters willing to hear him out — and a constituency of Jews who support his candidacy even when they disagree with him on Israel.
It’s a playbook New York City Mayor Zohran Mamdani employed to deflect allegations of antisemitism: Don’t soften on Israel or what rhetoric crosses a line, but speak with the Jewish press, meet with Jewish organizations and demonstrate a cultural fluency with Judaism beyond the politics of the Middle East.
The race, which could determine which party controls the Senate, is also a test of Israel politics in a swing state home to the nation’s highest concentration of Arab Americans.
The three leading candidates occupy distinct positions on the issue: El-Sayed has made criticism of Israel and AIPAC a central plank of his campaign. On the other end of the spectrum, Rep. Haley Stevens describes herself as “proud pro-Israel Democrat” and is backed by AIPAC. And in the middle, state Sen. Mallory McMorrow has won the endorsement of J Street, the liberal Zionist advocacy group that supports a two-state solution.
El-Sayed, who currently leads in the polls, maintains his candor has helped him build a Jewish coalition of his own.
“There’s going to be things that they disagree with, but at least they know I have the courage to say where I stand,” El-Sayed told the Forward. “I say it everywhere to everyone, and my positions are based in principle, not just political calculus.”
Jews for Abdul
While a number of Jewish organizations have expressed alarm at El-Sayed’s campaign, one synagogue welcomed him inside.
Congregation T’chiyah, a Reconstructionist synagogue outside Detroit that describes itself as progressive, hosted El-Sayed for a Passover Seder in April. Many of its congregants support El-Sayed’s campaign and are volunteering with a group dubbed “Jews for Abdul.”
One of those volunteers is Lex Eisenberg, a T’chiyah congregant who also organizes with the anti-Zionist group Jewish Voice for Peace.
“As progressive Jews, we’re all too familiar with the way that people who speak out for Palestinian freedom are smeared and attacked the way some are smearing Abdul right now,” Eisenberg said. “So the idea is that we want to be outwardly and publicly Jewish and supporting Abdul.”
El-Sayed’s campaign has also attracted some prominent progressive Jewish voices. Former Michigan congressman Andy Levin — who previously served as president of Congregation T’chiyah — endorsed El-Sayed alongside Bernie Sanders, the progressive Jewish senator from Vermont. (El-Sayed has called Sanders his “favorite Jewish uncle.”)
Levin, who identifies as Zionist, sees echoes of his own political battles in El-Sayed’s campaign. He lost his House election against Stevens in 2022 after AIPAC poured millions into defeating him, displeased with his support for a bill that backed a two-state solution and restricted use of U.S. taxpayer funds to expand settlements in the occupied West Bank.
“So many young Jewish people are active in Abdul’s campaign,” Levin told the Forward. “And it’s their Judaism that leads them to that position, because their Judaism teaches them that the way to fight antisemitism isn’t to circle the wagons and shut off the world, but to build alliances with other oppressed people.”
Welcoming leftist politicians is not unusual for Congregation T’chiyah: Its rabbi, Alana Alpert, was the founding director of the progressive political advocacy group Detroit Jews for Justice, and she has been honored by Rashida Tlaib, the Palestinian-American Michigan congresswoman censured by the House over her comments about Israel. (Alpert did not respond to the Forward’s request for an interview.)
“T’chiyah, of course, is a congregation that is focused on uplifting social justice around the idea of tikkun olam,” El-Sayed said.
Yet El-Sayed’s coalition also extends to those with complicated relationships to the Jewish state.
Roslyn Abt Schindler, a retired professor who taught Holocaust studies at Wayne State University, has been a member of Congregation T’chiyah for 48 of the synagogue’s 49 years. The daughter of Holocaust survivors, Schindler plans to vote for El-Sayed and agrees with his characterization of Israel’s actions in Gaza as genocide.
But she also supports a two-state solution — a position El-Sayed has not endorsed, and one she wishes he would.
Schindler said the issues that matter most to her are affordability, campaign finance reform, environmental protection and Medicare for All. El-Sayed’s visit to her synagogue and Levin’s endorsement of him, she said, sealed the deal.
“His outreach to Jewish voters has been genuine and thoughtful,” Schindler said.
Decky Alexander, chair of the Michigan Democratic Jewish Caucus — which endorsed Stevens last week — agreed that El-Sayed has engaged Michigan’s Jewish community. He participated in a candidate forum co-hosted by the Jewish caucus, and he attended the organization’s “Summer Simcha,” the caucus’ annual fundraiser that draws Jewish leaders from across the political spectrum.
Alexander said she doesn’t personally support El-Sayed, but she believes the Jewish caucus could work with him and trusts that he takes antisemitism seriously. After the recent attack on Temple Israel, El-Sayed was the first politician to text her with a message of support.
“He’s present and showing up,” Alexander said. “And not just showing up to really left-leaning communities that are Jewish, but across the board.”
‘Hurt people hurt people’
Other Jews say that outreach has done little to quell concerns about El-Sayed.
“When a public figure is struggling to affirm Israel’s right to exist, many Jews are going to see that as a challenge to Jewish self-determination, not simply a policy disagreement,” said Amy Sapeika, community director of American Jewish Committee Detroit.
The other candidates, meanwhile, have for the most part only hinted at their differences with El-Sayed when it comes to Israel and antisemitism — a polite tenor Alexander partly chalked up to a culture of “Midwest nice.”
Stevens, seen as the Democratic establishment pick, has touted her record of speaking up against antisemitism “in all its forms” and described herself as a lawmaker who is “leading on combating antisemitism in a bipartisan way.”
McMorrow has walked a middle ground, saying that Israel’s military offensive in Gaza meets the critera for genocide while also dismissing definitional debates as semantic. She has also said the Democratic Party has an antisemitism problem, citing an antisemitic slur yelled at her Jewish husband during this year’s Democratic Party convention in Detroit.
The National Jewish Democratic Council of America issued a rare dual endorsement of Stevens and McMorrow — explicitly drawing contrast with El-Sayed.
“There are two candidates who stand with our community on issues of importance to Jewish voters, and there is one who does not,” CEO Halie Soifer said in a statement.
Those tensions came to a head after a man rammed a truck into Temple Israel in West Bloomfield in March with the stated intent of killing as many people as possible. El-Sayed issued a four-minute video condemning the attack, while also noting that the perpetrator had four family members killed in an Israeli airstrike in Lebanon, including two children.
“Hurt people hurt people,” he said.
The response drew a public rebuke from Temple Israel’s Rabbi Jen Lader, who wrote in a Free Press op-ed that El-Sayed was “suggesting that violence against a synagogue in suburban Detroit could be understood through the lens of Israeli actions,” which she deemed “offensive.”
El-Sayed rejected the premise that linking the two events amounted to excusing violence.
“It’s unserious when you want to decontextualize violence, and then say you want to stand against violence,” he told the Forward. “I will never be the kind of policymaker who doesn’t want to understand why things happened if I’m serious about stopping them from happening.”
About a month after that attack, El-Sayed hosted a campaign event with Hasan Piker — a Twitch streamer often called the “Joe Rogan of the left” who has likened liberal Zionists to “liberal Nazis,” said he doesn’t have an issue with Hezbollah, and also said that “Hamas is 1,000 times better” than Israel, among a slew of other controversial statements.
The event drew condemnation from Michigan State Hillel and the Anti-Defamation League, which called the decision to campaign with Piker “absolutely shocking.”
It also drew the most direct rebukes to date from both opposing campaigns. Stevens told Jewish Insider Piker is “the exact opposite of someone I’d be campaigning with,” and McMorrow critiqued El-Sayed for hosting the event “at a moment when there is clearly a lot of pain and trauma across our state.”
“How do you bring everybody together, especially when there are difficult conversations, where there aren’t easy answers? You don’t fan the flames and stoke division just to get attention,” McMorrow said.
El-Sayed told the Forward that he would not defend Piker’s most extreme remarks but argued that politicians should engage with a broad range of people, adding that he wanted to “reach out to the 3 million people who follow him, many of whom feel locked out of our politics.”
More broadly, El-Sayed argues that his critics conflate the Israeli government with the Jewish people. He often points to his experience as a Muslim in helping him understand the experience of a religious minority, framing antisemitism and Islamophobia as related threats.
“I know intimately what it’s like to be discriminated against for how I pray, and I don’t want anybody to experience that, be it because they are Jewish or because they are Muslim, or because they don’t pray at all,” he said.
It’s difficult to gauge how El-Sayed’s messaging is landing with Jewish voters; unlike in New York City, Michigan races do not have polling by religious affiliation. In any case, he may not need Jews’ support to take office: Jewish voters make up just 1.4% percent of the electorate in the state.
Still, El-Sayed said he is looking to connect.
“I’m open to engage with any and all communities,” El-Sayed said. “As I’ve always said, if you invite me, I’m going to come.”
The post Abdul El-Sayed is courting Jewish voters — without moderating his views on Israel appeared first on The Forward.
