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In Turkey, a festival revives a jewel of the Sephardic world and aims to break stereotypes
IZMIR, Turkey (JTA) — Prague has the dubious honor of being chosen by Adolf Hitler to be a record of what he hoped would be the vanquished Jews of Europe. The Nazis left many of the city’s synagogues and Jewish sites relatively intact, intending to showcase them as the remnants of an extinct culture.
That has made Prague a popular tourist destination for both Jewish travelers and others interested in Jewish history since the fall of the Iron Curtain: the city provides an uncommon look into the pre-war infrastructure of Ashkenazi Europe.
Could Izmir, Turkey’s third largest city, become a Sephardic version, in terms of history and tourism? That’s the goal for Nesim Bencoya, director of the Izmir Jewish Heritage project.
The city, once known in Greek as Smyrna, has had a Jewish presence since antiquity, with early church documents mentioning Jews as far back as the second century AD. Like elsewhere in the Ottoman Empire, though, its community grew exponentially with the influx of Sephardic Jews who came after their expulsion from Spain.
At its peak, the city was home to around 30,000 Jews and was the hometown of Jewish artists, writers and rabbis — from the esteemed Pallache and Algazii rabbinical families, to the musician Dario Marino, to the famously false messiah, Shabbetai Zevi, whose childhood home still stands in Izmir today.
Today, fewer than 1,300 remain. The establishment of the state of Israel, coupled with a century of economic and political upheaval, led to the immigration of the majority of Turkish Jewry.
“From the 17th century, Izmir was a center for Sephardic Jewry,” Bencoya told the Jewish Telegraphic Agency. “We can’t recreate that, but we cannot forget that either.”
Izmir is located on Turkey’s Aegean coast. (David I. Klein)
Celebrating in the former Jewish quarter
Bencoya, who is in his late 60s, was born in Izmir but spent most of his adult life in Israel, where he led the Haifa Cinematheque, but he returned to Izmir 13 years ago to helm the heritage project, which has worked to highlight the the culture and history of Izmir’s Jewish community.
Over nine days in December that included the week of Hanukkah, thousands attended the annual Sephardic culture festival that he has organized since 2018. The festival included concerts of Jewish and Ladino music, traditional food tastings, lectures on Izmir’s Jewish community, and — since it coincided with Hanukkah and also a Shabbat — both a menorah lighting ceremony and havdalah ceremony were conducted with explanations from Izmir’s leading cantor, Nesim Beruchiel.
This year’s festival marked a turning point: it was the first in which organizers were able to show off several of the centuries-old synagogues that the project — with funding from the European Union and the local municipality — has been restoring.
The synagogues, most of which are clustered around a street still called Havra Sokak (havra being the Turkish spelling of the Hebrew word chevra, or congregation) represent a unique piece of cultural heritage.
Nesim Bencoya speaks from his office next to the restored Sinyora Synagogue in Izmir. (David I. Klein)
Once upon a time, the street was the heart of the Jewish quarter or “Juderia,” but today it is right in the middle of Izmir’s Kemeralti Bazaar, a bustling market district stretching over 150 acres where almost anything can be bought and sold. On Havra Sokak, the merchants hock fresh fruits, and hopefully fresher fish. One street to the south one can find all manner of leather goods; one to the north has markets for gold, silver and other precious metals; one to the west has coffee shops. In between them all are other shops selling everything from crafts to tchotchkes to kitchenware to lingerie.
Several mosques and a handful of churches dot the area, but the synagogues revive a unique character of the district that had been all but lost.
“The synagogues here were built under the light of Spain. But in Spain today, there are only two major historic synagogues, Toledo and Cordoba, and they are big ones. You don’t have smaller ones. Here we have six on one block, built with the memory of what was there by those who left Spain,” Bencoya said.
Those synagogues have been home to major events in Jewish history — such as when Shabbetei Zvi broke into Izmir’s Portuguese Synagogue one Sabbath morning, drove out his opponents and declared himself the messiah (he cultivated a large following but was later imprisoned and forced to convert to Islam). The synagogue, known in Turkish as Portekez, was among those restored by the project.
Today, only two of Izmir’s synagogues are in regular use by its Jewish community, but the others that were restored are now available as exhibition and event spaces.
Educating non-Jews
Hosting the festival within Izmir’s unique synagogues has an additional purpose, since the overwhelming majority of the attendees were not Jewish.
“Most of the people who come to the festival have never been to a synagogue, maybe a small percentage of them have met a Jew once in their lives,” Bencoya said.
That’s particularly important in a country where antisemitic beliefs are far from uncommon. In a 2015 study by the Anti-Defamation League, 71% of respondents from Turkey believe in some antisemitic stereotypes.
The festival included concerts of Jewish and Ladino music, traditional food tastings and lectures on Izmir’s Jewish community.(David I. Klein)
“This festival is not for Jewish people to know us, but for non-Jews,” Bencoya said. Now, “Hundreds of Turkish Muslim people have come to see us, to listen to our holidays and taste what we do.”
Kayra Ergen, a native of Izmir who attended a Ladino concert and menorah lighting event at the end of the festival, told JTA that until a year ago, he had no idea how Jewish Izmir once was.
“I know that Anatolia is a multicultural land, and also Turkey is, but this religion, by which I mean Jewish people, left this place a long time ago because of many bad events. But it’s good to remember these people, and their roots in Izmir,” Ergen said. “This is so sad and lame to say out loud, but I didn’t know about this — that only 70 years ago, 60% of this area here in Konak [the district around Kemeralti] was Jewish. Today I believe only 1,300 remain. This is not good. But we must do whatever we can and this festival is a good example of showing the love between cultures.”
“I think it’s good that we’re respecting each other in here,” said Zeynep Uslu, another native of Izmir. “A lot of different cultures and a lot of different people. It’s good that we’re together here celebrating something so special.”
Izmir’s history as a home for minorities has not been all rosy. At the end of the Ottoman period, the city was around half Greek, a tenth Jewish and a tenth Armenian, while the remainder were Turkish Muslims and an assortment of foreigners. In the Greco-Turkish war of 1919-1922 — remembered in Turkey as the Turkish War of Independence — the Greek and Armenian quarters of Izmir were burned to the ground after the Turkish army retook the city from the Greek forces, killing tens of thousands. A mass exodus of the survivors followed, but the Jewish and Muslim portions of the city were largely unharmed.
Izmir is not the only city in Turkey which has seen its synagogues restored in recent years. Notable projects are being completed in Edirne, a city on the Turkish western border near Bulgaria, and Kilis, on its southeastern border near Syria. Unlike Izmir, though, no Jews remain in either of those cities today, and many have accused the project of being a tool for President Recep Tayyip Erdogan’s government to assuage accusations of antisemitism, without actually dealing with living Jews.
Losing Ladino and a ‘quiet’ mindset
Bencoya lamented that he is among the last generation for whom Ladino — the Judeo-Spanish language traditionally spoken by Sephardic Jews, but only spoken by tens of thousands today — was at least a part of his childhood.
“When you lose language, it’s not only technical, it’s not only vocabulary, it’s a whole world and a way of thinking,” Bencoya said.
The project is challenging a local Jewish mentality as well. Minority groups in Izmir, especially Jews, “have for a long time preferred not to be seen, not to be felt,” according to Bencoya.
That mindset has been codified in the Turkish Jewish community’s collective psyche in the form of a Ladino word, “kayedes,” which means something along the lines of “shhh,” “be quiet,” or “keep your head down.”
“This is the exact opposite that I want to do with this festival — to be felt, to raise awareness of my being,” Bencoya said.
The Bikur Holim Synagogue is one of the few still functioning in Izmir. (David I. Klein)
One way of doing that, he added, was having the festival refer to the community’s identity “as Yahudi and not Musevi!” Both are Turkish words that refer to Jews: the former having the same root as the English word Jew — the Hebrew word Yehuda or Judea — while the latter means “follower of Moses.”
“Yahudi, Musevi, Ibrani [meaning Hebrew, in Turkish] — they all mean the same thing, but in Turkey, they say Musevi because it sounds nicer,” Bencoya said. “To Yahudi there are a lot of negative superlatives — dirty Yahudi, filthy Yahudi, and this and that. So I insist on saying that I am Yahudi, because people have a lot of pre-judgements about the name Yahudi. So if you have prejudgements about me, let’s open them and talk about them.”
“I am not so romantic that I can eliminate all antisemitism, but if I can eliminate some of the prejudgements, then I can live a little more at peace,” he added.
So far, he feels the festival is a successful first step.
“The non-Jewish community of Izmir is fascinated,” Bencoya said. “If you look on Facebook and Instagram, they are talking about it, they are fighting over tickets, which sell out almost immediately.”
Now, he is only wondering how next year he will be able to fit more people into the small and aged synagogues.
“For Turkey, [the festival] is very important because Turkey can be among the enlightened nations of the world, only by being aware of the differences between groups of people, such as Jews, Christians, others, and Muslims,” he said.
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The post In Turkey, a festival revives a jewel of the Sephardic world and aims to break stereotypes appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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