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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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14 arrested during rival protests outside Israeli real estate event held at London synagogue
(JTA) — LONDON — Fourteen people were arrested following clashes between pro-Israel and pro-Palestinian groups on Sunday outside an event promoting Israeli real estate being held at a London synagogue.
Seven of those arrested came from pro-Israel groups, while six were affiliated with pro-Palestinian groups, the Metropolitan Police told the Jewish Telegraphic Agency on Monday.
“The Great Israeli Real Estate Event” had drawn controversy for weeks, with multiple organizations including Amnesty International claiming the event organizers were selling “stolen” Palestinian lands in West Bank settlements and politicians including the mayor of London expressing opposition to the event.
The event organizers, meanwhile, told the Jewish News that all the properties being presented were located within Israel’s internationally recognized borders.
The event took place a day before a U.K. appeals court ruled that last year’s ban of a prominent anti-Israel group, Palestine Action, was legal.
The confrontation on Sunday followed similar ones in New York City and beyond over Israeli real estate events in recent months. A demonstration outside a Manhattan synagogue that was hosting such an event in November during which pro-Palestinian activists threatened violence spurred a new law constraining protests there.
London’s Metropolitan Police estimated that 1,000 people showed up to demonstrate outside Edgware United Synagogue, in northwest London. The department said it had coordinated with the Jewish Community Security Trust and deployed officers to deal with any disruptions. It also set up barriers to separate pro-Palestinian and pro-Israel groups.
During the confrontation, 14 arrests were made, including five for violent disorder, six for racial/religiously aggravated offenses, one for assault on an emergency worker, one for Public Order Act-related offenses, and one for common assault.
The Board of Deputies of British Jews’ acting president, Adam Cohen, said the group was “deeply disturbed at the wholly unjustified protest” outside a synagogue in a statement that reiterated that the event organizers had “publicly refuted claims that the event is marketing real estate over the Green Line” separating Israel from the West Bank.
The “false pretenses seems to be little more than an excuse to harass and intimidate members of the Jewish community,” Cohen said.
The protest was organized by an array of pro-Palestinian groups, including the International Centre of Justice for Palestinians, which issued a public letter criticizing the synagogue, and Jewish anti-Zionist groups. At least one Jewish anti-Zionist was arrested while protesting, according to a post by the groups on Instagram.
Under pressure ahead of the event, the original venue set to host it pulled out on Friday, the Jewish News reported. Registered attendees were sent messages via email and WhatsApp on Friday informing them of the change and learned about the new venue via an email at 11 p.m. Saturday that told them there would be ID checks and metal detectors at the doors.
The change in venue came following criticism from not just anti-Israel and pro-Palestinian organizations, but national politicians. Close to 100 members of parliament wrote a letter to Foreign Secretary Yvette Cooper calling on her to investigate what they said was event at which “land in cities and towns built on the forced displacement of Palestinian people including properties in Israeli settlements across the occupied West Bank will be available for purchase.”
They also argued allowing the sale of these properties would contribute to settlement expansion, which the U.K. government regards as a violation of international law.
London Mayor Sadiq Khan also expressed “concerns” about the event on Friday after Green Party leader Zack Polanski, a prominent critic of Israel, asked him about it during a public availability.
“I condemn any attempt to sell property in the settlements, be that in London or anywhere else in the world,” Khan said. “I share concerns about the Great Israeli Real Estate taking place in our city, which I oppose.”
The Board of Deputies said it was “very disappointing” that public figures had not acknowledged the event organizers’ claims about no West Bank properties being presented “and instead inflamed tensions through partial and misleading commentary.”
This latest confrontation with anti-Israel demonstrators comes at a time of heightened tension in the U.K. Jewish community, and particularly in Jewish neighborhoods in London, where many residents feel unsafe after a string of incidents including the arson of four Hatzola ambulances in March; attempted attacks on three synagogues; and the stabbing of two Jewish men in the Orthodox neighborhood of Golders Green in late April. Dozens of people have been arrested in connection with the incidents.
As part of a crackdown meant to protect Jewish communities, the British government has adopted policies that give law enforcement new latitude to constrain protests.
“New measures under the Crime and Policing Act, called for by the Board and community partners, will from the end of the month give police new powers to impose conditions on protests near places of worship,” Cohen said. “We are calling on the police to ensure such protests are kept a significant distance from places of worship to prevent intimidation to members of the Jewish community.”
This article originally appeared on JTA.org.
The post 14 arrested during rival protests outside Israeli real estate event held at London synagogue appeared first on The Forward.
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The Knicks won on 6/13. Jewish fans think that’s more than a coincidence.
(JTA) — For some Jewish fans of the New York Knicks, the most salient number related to the team’s NBA championship win on Saturday was not 94, the team’s final score, or 53, the number of years since the last title. It was 613.
The number is meaningful in Jewish tradition because it signifies the number of commandments, or mitzvot, outlined in the Torah.
For years, the number has hung from the rafters at Madison Square Garden — a reference to the number of lifetime wins notched by Red Holzman, the Jewish coach who led the Knicks during their previous championship runs, in 1970 and 1973.
On Saturday, it also became the date that the Knicks’ championship dry spell was broken: June 13, or 6/13.
For some Jews watching, the confluence of 613’s was evidence of divine intervention in the Knicks’ title win.
“Today is 6/13. There are 613 commandments in the Torah. Tonight, the Knicks are the champions. 🧡🩵,” tweeted Simone Weichselbaum, a native New Yorker. “I rest my case. 🏆”
Yossi Farro, who has made a name online by posting pictures of himself aiding Jewish celebrities, including athletes, in applying prayer phylacteries, tweeted an image showcasing the 613s in Knicks lore. “Faith. History. Legacy,” he wrote. “Amazing how sometimes everything comes full circle.”
Some online Jewish commentators found even more to read into the date. Moshe Spern, a New York City educator and activist, noted that not only is 613 significant in Jewish tradition, but 26, the rest of the date, also resonated. “And 26 is the gematria of Hashems name,” he tweeted, using a Hebrew name for God and referring to the kabbalistic practice of assigning numerical value to letters and their combinations. He concluded, “Today is a miracle!!”
Jewish Knicks diehards were talking about the 613 tie-in well before the date breaking the championship dry streak was revealed.
The Manhattan psychologist to the stars Ike Hershkopf, who would later be accused of abusing his power in a 2019 podcast, told the New York Jewish Week in 1998 that he had informed Holzman about how meaningful his lifetime achievement was.
“I wrote a letter telling him that 613 is the single most special number in the Jewish religion, signifying the number of commandments that an observant Jew observes,” Herschkopf said. “I told him the highest praise that one could give to a Jew is to say he is a 613 man. … Subsequently he told me that he was so taken with this that he not only framed the letter but sent out copies to his friends.”
Red Holzman, coach of the New York Knicks, shown on the sidelines during game action against Philadelphia 76ers, March 5, 1977. (Getty Images)
Last week, Rabbi Justin Pines, the chief executive officer of the Jewish Broadcasting Service, noted the Holzman banner in a broadcast. “Coincidence?” he asked. “Or a divine reminder hanging right over the court?” (The championship win unfolded in Texas at the home arena of the San Antonio spurs.)
Even those who satirize Jews online got in on the action on Saturday night.
“The Knicks won on 6/13. 613 is the number of Jewish commandments,” tweeted a parody account ostensibly attributed to a fake rabbi that often goads antisemites online. “And you’re telling me the Mossad didn’t have to do with Jew York winning the finals??”
For OG Anunoby, the Knicks’ forward who scored the game-winning putback in game four, the date of the victory had its own significance: It was the seventh anniversary of his first NBA title, with the Toronto Raptors.
“It’s a great day — what’s it, June 13th?” he said during a postgame press conference. “Yeah, June 13th is an amazing day.”
Not everyone appreciated the numerical reading between the lines, saying that there was more to marvel at in the Knicks’ win. In the leadup to the championship, and under siege in New York City.
“Guys stop giving divrei Torah about the date being 613 and the Knicks winning. There’s no connection between the number of mitzvot, today’s English date and a basketball team. Y’all are far-fetched,” tweeted a New York woman who goes by the Jewish Meme Queen online.
“You know what’s actually inspiring?” she continued. “The Knicks working their butts off to win. The sacrifices their families made for this moment. NYC coming together despite our differences.”
This article originally appeared on JTA.org.
The post The Knicks won on 6/13. Jewish fans think that’s more than a coincidence. appeared first on The Forward.
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Trump announces deal with Iran is ‘now complete’
(JTA) — President Donald Trump announced Sunday that a deal to end the war with Iran and reopen the Strait of Hormuz is “now complete.”
“Congratulations to all! I hereby fully authorize the toll free opening of the Strait of Hormuz, and, simultaneously herewith, authorize the immediate removal of the United States Naval blockade,” Trump wrote in a post on Truth Social. “Ships of the World, start your engines. Let the oil flow!”
Pakistani Prime Minister Shehbaz Sharif, who has played a key mediating role in talks between the U.S. and Iran, also announced that a deal had been reached minutes before Trump made his post, adding that an official signing ceremony would take place Friday in Switzerland.
“Both sides have declared the immediate and permanent termination of military operations on all fronts, including in Lebanon,” Sharif wrote in a post on X.
The announcement comes more than three months since Israel and the U.S. launched its joint strikes on Iran in February. While the deal’s details have not yet been publicly announced, it is expected to extend a ceasefire between Iran and the U.S. for 60 days, during which the countries will negotiate a broader agreement addressing Iran’s nuclear program.
Israeli Prime Minister Benjamin “Bibi” Netanyahu did not immediately put out a statement following the announcement, but earlier Sunday he had posted a message on X celebrating Trump’s birthday.
Also earlier Sunday, Israel launched strikes on Hezbollah targets in Beirut, prompting Iran to vow retaliation and drawing a sharp rebuke from Trump, who said the strikes had “delayed the signing by a few hours.”
“Why did Bibi have to do a f–cking attack? I was so pissed off. I let him know. He has no fucking judgement. I let him know that,” Trump told Axios Sunday.
This article originally appeared on JTA.org.
The post Trump announces deal with Iran is ‘now complete’ appeared first on The Forward.
