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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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As Supreme Court dilutes Voting Rights Act, Tennessee’s first Jewish congressman could lose his seat
The first Jew elected to represent Tennessee in Congress could lose his seat to redistricting following a Wednesday Supreme Court decision that weakened the Voting Rights Act by limiting states’ ability to take race into account when drawing voting maps.
Rep. Steve Cohen, a progressive Democrat elected in 2006, represents a majority-Black district that includes parts of Memphis. He is the only Democrat among Tennessee’s nine members of the House.
Sen. Marsha Blackburn, a Republican running for Tennessee governor, called on the legislature to redistrict “immediately” following the Supreme Court decision, posting to X an all-red map of Tennessee that would split up Cohen’s district, effectively eliminating his seat.
Cohen, 76, had been set to face Justin Pearson, 31 — a challenger positioned to Cohen’s left on Israel — in the August Democratic primary. Cohen has historically been backed by J Street, the left-leaning political advocacy group that supports a two-state solution and describes itself as “pro-Israel” and “pro-peace.”
But if district lines are redrawn before the midterms, as Blackburn has proposed, neither candidate would likely be competitive.
In a statement, Cohen said he had been “expecting this decision” but was “disappointed that the Court has diluted the Voting Rights Act which guaranteed minority voters the right to elect the representative of their choosing.”
Cohen’s Jewish identity
This would not be Cohen’s first brush with redistricting. In 2012, Tennessee’s voting borders were redrawn in such a way that Cohen was cut off from representing many of his Jewish constituents — including the area where his own synagogue is located in Memphis.
“When I get asked how many Jews are in your district, I used to say 10,000,” Cohen told the Jewish Telegraphic Agency in 2018. “Now I say, ‘well, there’s Laurie, Jeff, Malcolm …”
Despite the redrawn lines, Cohen has consistently been re-elected since 2006, even as his campaigns have been marked by attacks on his Jewish identity; a flyer distributed in 2008 read “Cohen and the Jews hate Jesus.”
That same year, an attack ad seemed to insinuate that Cohen was a member of the Ku Klux Klan. “This guy would have never invited me to his Seder,” Cohen told the Forward at the time, responding to what he called the “ludicrous” suggestion that he had an affinity for Klansmen.
In 2016, Cohen took a very-Jewish jab at Donald Trump’s pick to be Israel ambassador, David Friedman, with a Fiddler on the Roof reference: “You’re no Tevye the milkman.” His wry sense of humor was most recently on display during a cameo on the show The Rehearsal, with Jewish comedian Nathan Fielder.
Cohen has worked across partisan divides with Tennessee’s only other Jewish representative, Republican David Kustoff, elected in 2017, a decade after Cohen became Tennessee’s first Jewish representative. The two share a rabbi, Micah Greenstein of the Reform Temple Israel in Memphis.
If Tennessee’s legislature moves forward with a special session to redraw the maps, Cohen has vowed to fight back.
“This ruling effectively undoes the work of Martin Luther King and John Lewis. Changes to the Voting Rights Act should be made by Congress,” Cohen said in a statement. “If the General Assembly is called back into a special session and seeks to do Trump’s bidding, I will exercise every option, legal and political, to prevent the harm this decision today makes possible.”
The post As Supreme Court dilutes Voting Rights Act, Tennessee’s first Jewish congressman could lose his seat appeared first on The Forward.
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This Year in Israel, Yom HaZikaron Was Different
Mourners visit the graves of fallen IDF soldiers at Israel’s Yom HaZikaron ceremony. Photo: Israel Defense Forces
For most of my years, Yom HaZikaron (Israel’s Memorial Day) has had special significance. In 1948, my father’s younger brother (one of three survivors of a large Warsaw family) was killed in the Battle of Mishmar Hayarden. From 1950 until my father’s passing in 1990, he visited his brother’s grave, the only grave he was able to visit (his parents, sister, older brother, and baby brother were slaughtered in Auschwitz/Treblinka). I often joined him on this sad, but important, visit.
The atmosphere at the military part of the ancient cemetery in Safed was always mournful but serene and peaceful. Even after wars such as 1967, 1973 or the Lebanon campaign in 1982, it was mostly one or two family members standing by the graves of their family members. They would cry a little, listen to the memorial prayer El Moleh Rachamim, but celebrate the individuals buried in the kvarim and then go home.
This year was different. With tens of thousands of victims of the October 7 war and the wars initiated by Israel’s other enemies, every military cemetery in Israel was packed and turned into family gatherings. Noticeably, there was an upsurge of the number of children crying at graves of their parents or siblings. All I could think of was this is not the way it should be.
This war was a war for Israel’s survival. It involved the entire country from north to south, east to west. Thousands came back home to Israel to fight for the country’s existence. And the losses reflected this massive effort. Looking around the cemetery you saw every breed of Jew — religious, secular, Ashkenazi, Sephardi, Russian, Black. But as always, the saddest part was the children.
My friend Jackie Schimmel writes about the thousands of small stickers lining lampposts and bus stops, petrol stations, and kitchen fridges all across the country. Words that soldiers had as their mottos or themes of life:
“Love thy neighbor as thyself.”
“He fought out of love of those behind him rather than hatred of those in front of him.”
“It’s very good to live for our country.”
They are fragments of philosophy that stayed behind.
Rachel Goldberg-Polin quoted her son Hersh — who was quoting Holocaust survivor Viktor Frankl citing German philosopher Friedrich Nietzsche — “He who has a why to live can bear almost any how.”
Schimmel compares these sayings to Pirkei Avot (Ethics of Our Fathers), our sayings from famous rishonim, each beginning with “Hu haya omer” — “he used to say.”
So, with the large increase of children and teens that now have to visit graves and mourn their losses, perhaps we can look at these stickers and these sayings as a way for the young to mourn. These notes, the fragments of themselves that people have left behind, can be a way to pay tribute to the bravest of the brave — our soldiers and victims of terror. And even more so, a way for adults to reconnect to all of the young fighting or who fought.
“I go in search of my brothers.”
J. Philip Rosen is currently Chairman of the American Section of the World Jewish Congress and Board Member of Yeshiva University, as well as several other Jewish causes. He was Vice-Chair of Birthright Israel for many years.
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UK Raises Threat Level to ‘Severe’ After London Antisemitic Terror Attack
Protesters hold up placards against British Prime Minister Keir Starmer during his visit to Golders Green, northwest London, following a terror attack on April 29, 2026, in which two men were stabbed, in London, Britain, April 30, 2026. Photo: Stefan Rousseau/Pool via REUTERS
Britain on Thursday raised its national terrorism threat level to “severe,” signaling that a terrorist attack was considered “highly likely,” following an antisemitic stabbing in north London.
Interior minister Shabana Mahmood said the level had been increased from “substantial” after the attack in the Golders Green area on Wednesday, adding that the decision reflected a broader and rising threat environment rather than a single event.
“I know this will be a source of concern to many, particularly amongst our Jewish community, who have suffered so much,” the minister said in a statement. “As the threat level rises, I urge everyone to be vigilant as they go about their daily lives and report any concerns they have to the police. And I can assure everyone that our world-class security services and the police are working day and night to keep our country safe.”
Meanwhile, Prime Minister Keir Starmer vowed to take action to protect the Jewish community in Britain, acknowledging that Jews were scared a day after the stabbing left two Jewish men, one in his 70s and one in his 30s, hospitalized in stable condition.
The attacked followed a spate of antisemitic attacks in the British capital.
Starmer, who has faced severe criticism from some in the Jewish community for the government’s response, promised more police in Jewish areas, a crackdown on those spreading antisemitism, and new legislation to deal with state-sponsored threats from the likes of Iran.
He had earlier been jeered and heckled by a small crowd waving banners reading “Keir Starmer Jew Harmer” when he visited Golders Green where the two Jewish men were stabbed on Wednesday.
‘PEOPLE ARE SCARED’
“People are scared, scared to show who they are in their community, scared to go to synagogue and practice their religion, scared to go to university as a Jew, to send their children to school as a Jew, to tell their colleagues that they are Jewish,” Starmer said in a televised statement.
The suspect in the Golders Green attack, a 45-year-old British national who was born in Somalia, had a history of serious violence and mental health issues, police said.
They also confirmed he had previously been referred to the counter radicalization scheme Prevent in 2020, while local media reported he had served time in prison for an incident in 2008 when he stabbed an officer and a police dog.
Amid widespread calls for more to be done to protect the about 290,000 Jews living in Britain, Starmer said the government would do “everything in our power to stamp this hatred out,” with stronger powers to shut down charities promoting extremism and a clampdown on “hate preachers.”
The government has also said it would fast-track legislation allowing the prosecution of people acting as proxies of a state-sponsored group, so they can be dealt with in the same way as spies for foreign intelligence services.
“We need stronger powers to tackle the malign threat posed by states like Iran, because we know for a fact that they want to harm British Jews,” Starmer said.
A pro-Iranian government group has claimed responsibility for several recent attacks while last month, two men were charged under Britain’s existing National Security Act with being tasked by Iran to carry out hostile surveillance.
Tehran has rejected such accusations.
PROTEST PROBLEM
One of the major issues which has caused anger amongst the Jewish community in Britain has been anti-Israel marches, which have become commonplace since the October 2023 Hamas assault on the Jewish state that triggered the war in Gaza. Critics say the protests have generated hostility and become a hotbed of antisemitism.
“If you stand alongside people who say, ‘Globalize the Intifada,’ you are calling for terrorism against Jews, and people who use that phrase should be prosecuted,” Starmer said. “It is racism, extreme racism, and it has left a minority community in this country, scared, intimidated, wondering if they belong.”
The recent incidents in London are part of a rising number of antisemitic attacks.
Last October, two people were killed after an attack at a synagogue in the northern English city of Manchester. A week later, two men went on trial over a plot to kill hundreds in an Islamic State-inspired gun rampage against the Jewish community.
They were found guilty in December, just over a week after a mass shooting at a Jewish Hanukkah celebration on Australia’s Bondi Beach.
Britain’s independent reviewer of terrorism legislation, Jonathan Hall, told the BBC the British attacks had become “the biggest national security emergency” since 2017, when there was a string of high-profile attacks.
Mahmood said additional funding would pay for more protective security for the country’s synagogues, schools, places of worship, and community centers, boosting police numbers in areas with a large Jewish community.
According to the British government, an additional £25 million ($34 million) will be invested to increase security for Jewish communities.
“We are seeing a huge increase in antisemitism, and that’s why the government’s work on education and stamping out antisemitism across other parts of the public sector is also an incredibly important part of this picture,” Mahmood said.
She did not say the legislation would be used against Iran’s Islamic Revolutionary Guard Corps (IRGC) but told Sky News: “I expect to be making decisions in the very near future about the groups that we will be designating as state-linked.”
Several countries have designated the IRGC as a foreign terrorist organization.