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Judy Heumann, Jewish disability advocate who spurred a movement, dies at 75
(JTA) — In Judith Heumann’s 2020 memoir, the lifelong advocate for people with disabilities describes feeling shocked upon being invited to read from the Torah at her synagogue in Berkeley, California. Not only were women permitted to carry out the sacred task, unlike in the Orthodox synagogue of her Brooklyn childhood, but the bimah, or prayer platform, had been made accessible just for her.
“Oh my God, I thought, I’ve never been asked to do an aliyah,” Heumann wrote, using the Hebrew word for the ritual. “I learned how to do it.”
The moment was just one of many when Heumann, who died Saturday at 75, charted ground that had previously been off-limits to wheelchair users like her. Since contracting polio as a toddler, Heumann broke down barriers for disabled children and educators in New York City schools, protested until federal legislation protecting people with disabilities was passed and advised multiple presidential administrations on disability issues.
A cause of death was not immediately given for Heumann, whose website announced her death on Saturday in Washington, D.C. Heumann had lived there for 30 years, since being tapped by the Clinton administration to serve as assistant secretary of the Office of Special Education and Rehabilitation Services.
Heumann was born in 1947 to two parents who had separately fled Nazi Germany as children in the 1930s; all of her grandparents and countless other family members were murdered in the Holocaust.
She said she believed it was her parents’ experience that led them to reject doctors’ advise to have their daughter institutionalized after she contracted polio and lost the use of her legs. “They came from a country where families got separated, some children sent away, others taken from their families by the authorities and never returned — all part of a campaign of systematic dehumanization and murder,” she wrote in her memoir, “Being Heumann.” “Their daughter, disabled or not, wasn’t going anywhere.”
Instead, her parents and in particular her mother, Ilse, set about to advocate for her. When the city school system said Judith could not attend her neighborhood school, Ilse got a rabbi to agree that she could attend his yeshiva if her daughter learned Hebrew. Judith did, but the rabbi did not keep his word. Instead, Ilse lined up an array of activities for Judith, including thrice-weekly Hebrew school classes accessible only if her father carried her in her chair up a flight of stairs, until the city opened a program for children with disabilities.
Judy Heumann attends the 2022 Women’s Entrepreneurship Day Organization Summit at United Nations in New York City, May 20, 2022. (Chance Yeh/Getty Images)
There, Heumann wrote, she first encountered “disability culture” — what she described as “a culture that has learned to value the humanity in all people, without dismissing anyone for looking, thinking, believing or acting differently.” She would experience and then help craft this culture during a decade at summer camp, in a movement captured in the 2020 documentary “Crip Camp,” and then throughout a lifetime of advocacy that earned her the moniker “mother of the disability rights movement.”
One notable win came in 1970, after Heumann graduated from college with a degree in speech therapy. Told that she could not teach in New York City schools because she could not help children leave in case of fire, Heumann sued. She was represented in part by an attorney who would argue Roe v. Wade in front of the Supreme Court, and the case came before Judge Constance Baker Motley, the only woman on the NAACP legal team that argued Brown v. Board of Education. The city quickly settled and Heumann ultimately got a job at her old elementary school.
The public fight propelled Heumann into the leadership of an inchoate disability rights movement. Two years later, she participated in New York City protests in favor of federal anti-discrimination laws that President Richard Nixon ultimately signed. In 1977, she was one of dozens of disability advocates to occupy a federal building in San Francisco in a demonstration calling for enforcement mechanisms. Their advocacy led to Section 504, a federal statute that requires entities receiving government funds to show that they do not discriminate on the basis of disability.
The episode was dramatized on Comedy Central’s “Drunk History.” Heumann was played by Ali Stroker, a Jewish actress who was the first wheelchair user to perform on Broadway. Heumann was also recognized as Time Magazine’s 1977 Woman of the Year in a 2020 retrospective.
Heumann was a cofounder of the Center for Independent Living in Berkeley before returning to the East Coast and the government advisory roles. Through it all, Heumann remained involved with the Jewish communities where she lived, including by having a bat mitzvah ceremony as an adult. In Washington, she was a member of Adas Israel Congregation.
In 2016, she cited tikkun olam, the ancient rabbinical imperative to repair the world, during a 2016 White House event during Jewish Disability Awareness and Inclusion Month. “The Jewish community has an obligation, I believe, to be leaders,” said Heumann, then special advisor for international disability rights in the State Department.
She also traveled as an adult to her father’s hometown in Germany, Hoffenheim, where she was taken to the site of the synagogue that the Nazis destroyed but noted that no one there spoke openly about what had happened to the local Jews.
In “Being Heumann,” she connected the experience to her own efforts to bring people with disabilities into the mainstream. “What a pervasive influence silence and avoidance have had on my life,” she wrote. “Why wasn’t I in school? Silence. Why aren’t we allowed on buses? Silence. Why can’t disabled people teach? Silence. Where are all the Jews going? Piercing silence.
“I refuse to give in to the pressure of the silence,” she concluded.
Heumann’s allies in the Jewish disability advocacy community mourned her death.
“So sad to learn of Judy Heumann’s passing,” tweeted Jay Ruderman, whose family foundation has been a leader in supporting Jewish disability inclusion. “She was one of the preeminent disability rights leaders in our country’s history and her accomplishments made our world a better place. I’ll miss you Judy and may your memory be a blessing.”
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The post Judy Heumann, Jewish disability advocate who spurred a movement, dies at 75 appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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