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Kyiv Jews celebrate their 2nd wartime Purim with renewed resolve and optimism
KYIV (JTA) — In a historic building in the most industrial part of Podil, the hipster district of Kyiv that once was the heart of the Jewish trading community, a senior and passionate Esther seduces a much younger Ahasuerus. She flirts with the handsome king to the raucous giggling of the audience, which breaks into applause when the Purim shpiel comes to an end.
A year and a few days into Russia’s full-scale invasion of Ukraine, Jews in Kyiv and the rest of the country have celebrated Purim in precarious economic and emotional circumstances, under the continued threat of Russian attacks. Still, many of them are in much better spirits than in 2022, when the Jewish holiday of joy found Ukrainian Jews in a frantic state of worry and uncertainty about their immediate future.
“A year ago you could see the fear in people’s eyes; now they are very proud because Ukraine has resisted, and Jews are fully involved in the cause,” Rabbi Irina Gritsevskaya told the Jewish Telegraphic Agency during the movement’s Purim celebration in Podil. She is an Israeli rabbi who is the executive director of the Masorti movement-affiliated Schechter Institutes and periodically travels to Ukraine to serve the country’s Masorti communities. Masorti Judaism is similar to the Conservative movement in the United States.
“Last year it was very, very hard, because people were in shock, afraid, and they didn’t know what to do,” said Ariel Markowitz, Kyiv’s most senior rabbi from the Chabad-Lubavitch Orthodox movement, which held its own Purim celebration Monday night. “But now we know that we have a strong army, that we have a chance, and many people have actually returned to Kyiv.”
Rabbi Ariel Markowitz of Chabad Kyiv reads from the Megillah during his community’s Purim celebration, March 6, 2023. (Courtesy Markowitz)
The year-old war has shaken up Ukraine’s Jewish community, with members leaving the country or moving within it to avoid Russian shelling and its effects.
“Everyone has pretty much made a decision on whether to stay or to leave and we are reorganizing our community,” said Gritsevskaya.
Although at least 14,000 Ukrainians have moved to Israel since Russia’s all-out invasion started, and many more thousands have found refuge in Germany and other European countries, Gritsevskaya wants to focus on those who stayed. Estimates of the Jewish population in Ukraine ranged before the war from just under 50,000 to up to 400,000, depending on who counted.
One of the people who left the country was the former Masorti rabbi in Ukraine, Reuven Stamov, who moved with his family to Israel. Currently, the Masorti movement — whose Ukrainian following Grivtseskaya estimates in the thousands — does not have a rabbi permanently in the country. But the community keeps active in Kyiv and other cities, such as Kharkiv in the east, Odessa in the south and Chernivtsi in the southwest, thanks to activists, volunteers and rabbinical students, plus the visits by Gritsevskaya, who first returned for Purim last year.
“Community life has never been so important,” she said.
Gritsevskaya pointed to the difference that having access to material help, connections and emotional and spiritual support makes for those who arrive in new cities from places in the south or the east occupied by Russia or close to the front.
She acknowledged that some Jewish organizations have ceased their operations in Ukraine and stressed the need of strengthening the work of those who are committed to remain, so Jewish life in Ukraine could be as “diverse” as before and people “have options” to choose the way they practice their Judaism.
Among the Ukrainian Jews that decided to stay is the director of the MILI Foundation, the entity that organizes the Masorti community in Ukraine. Maksym Melnikov moved to Kyiv from his native Donetsk in 2014 after Russian-backed separatist militias declared the independence of part of the region and war broke out in Eastern Ukraine.
Rabbi Irina Gritsevskaya poses with community members of the Masorti community in Kyiv, March 6, 2023. (Marcel Gascón Barberá)
“I came when they started to occupy our land in Ukraine,” Melnikov told the Jewish Telegraphic Agency at the Masorti Purim celebration in Kyiv, just before taking the stage to help Gritsevskaya read the Purim Megillah. “Almost a decade later, war came after me to Kyiv, and I don’t want to move this time, I’m staying.”
Since 2014, many of Melnikov’s friends and acquaintances from Donetsk have moved to Kyiv. While Russia’s full-scale invasion has pushed many Jews from Kyiv to move westwards or leave the country, the western city’s communities have received a new infusion of people from the eastern cities more affected by the war.
“Communities are changing constantly countrywide, and we are trying to reach out to those who arrive, both to help them start a new life and to build our community stronger,” said Grivtsevskaya.
She said the Masorti community in Chernivtsi has experienced a notable revival. Situated near the border with Romania, Chernivtsi is one of the few Ukrainian provincial capitals that has not been bombed by Russia, and thousands have moved there. “They have received another family and are very strong right now,” she said about the once-dwindling community in this historical Jewish center, where she hosted a Purim celebration after making her way into Ukraine in March 2022.
The massive uprooting of entire Jewish communities has been experienced keenly by Chabad, which has the largest Jewish presence in the country, with hundreds of emissaries serving Jewish communities in dozens of cities.
“We’ve seen a huge increase in those who come looking for help,” Markowitz told JTA hours before the start of Purim at Chabad’s community center in Kyiv. Many of them, he said, had come from Mariupol, a city bombed into submission by Russia at the beginning of the war.
Scenes of the Purim shpiel at the Masorti community in Kyiv, March 6, 2023. (Marcel Gascón Barberá)
Chabad is one of several organizations providing aid to Ukrainian Jews, including support in obtaining food, medical care and generators that keep power flowing amid widespread outages.
The rise of the demand for these services is not only driven by refugees, but by families and individuals who have lost their source of income due to the economic disruptions caused by the invasion.
“There is inflation, there are less jobs, a lot of companies closed and people lost their jobs or are unable to help their family members,” Markowitz said.
Besides the demographic and economic shake-ups, the war has brought changes in the way Jews relate to their Ukrainian identity. Perhaps the most striking has been a rapid shift away from speaking Russian, the first language of many Ukrainian Jews until recently.
“Even I started learning and speaking Ukrainian and you can definitely see how a new sense of national identity is being born,” Maria Karadin, a Russia-born Israeli who moved to Ukraine with her husband in 2005, said at the Masorti Purim event.
Maiia Malkova is 15 years old and one of the most active young members of the Masorti community in Kyiv.
“Last year I didn’t even think about Purim so much because I was so frightened,” she said while wearing a necklace with a tryzub, the trident that symbolizes Ukrainian statehood and independence. “But we kind of got accustomed to this situation. And it is great to be able to celebrate Purim again.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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