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GrowWinnipeg celebrates 25th anniversary

GrowWinnipeg Director Dalia Szpiro

By MYRON LOVE On Wednesday, June 25, about 250 Jewish Winnipeggers  – comprising lifelong residents as well as newer arrivals, came together at the Asper campus to celebrate the 25th anniversary of GrowWinnipeg, an initiative that has revitalized our Jewish community – in our camps, school, synagogues and other institutions and given our community a much more international flavour.
Our community’s population peaked in terms of population in 1961 when Winnipeg Jewry numbered around 20,000.  The years after had been a period of steady decline.  By 1961, most of the Jews living in smaller communities  in the Prairie provinces – the source of much of our ongoing population replenishment up to that point – had largely disappeared.
A s Bob Freedman,  the former CEO of the Jewish Federation of Winnipeg (and its predecessor, the Winnipeg Jewish Community Council),  noted  in his remarks at the 25th anniversary party, by 1986, community leaders recognized that ours was an aging and shrinking community with aging infrastructure.
“We recognized that something had to be done,” he recalled.
The first stage, he pointed out, was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community.  GrowWinnipeg was created to take on the challenge. GrowWinnipeg is unique in its efforts to reach out to young Jewish families throughout the Western world .
The genesis was a chance meeting on an airplane almost 30 years ago between former Manitoba Lieutenant-Governor Janice Filmon – at that time the wife of then-Manitoba premier Gary Filmon, and a Jewish businessman from  Argentina who was contemplating moving to Toronto.  Filmon persuaded him to consider Winnipeg instead. He was impressed by what he saw and suggested that the community send representatives to Buenos Aires to meet with other Argentinian Jewish families who were considering leaving.
That planted the seed.
Shortly thereafter – in 1998 – Larry Hurtig – then the president of the Federation, his son, Jack, and a representative of the provincial government, made an exploratory visit to Buenos Aires to gauge what interest there might be among young Jewish families to consider moving to Winnipeg.
GrowWinnipeg was officially launched in 2000. Our community opened its arms in welcome to the new arrivals who began to arrive, hosting them in our homes and helping them become acclimatized to their new surroundings.
Evelyn Hecht became the principal contact for the newcomers.  “I was lucky that I happened to be working for the Federation when we opened the campus and turned our energies to repopulating our community,” Hecht noted in her remarks at the recent celebration.  “Fortunately, the pieces fell into place at just the right time.”
Those pieces, Hecht related, included: the Manitoba Provincial Nominee Program – which allowed community support groups to recruit specific immigrants; the arrival of a small number of Jewish families from Buenos Aires who encouraged community leaders to look to their former home as a potential source of Jewish immigrants; and the availability of email and the internet. 
The initiative – led by Hecht – recruited a group of local Jewish families who were prepared to host potential immigrants who had begun to come for exploratory visits. The connections made by the new arrivals and their local hosts resulted in many long–lasting friendships, Hccht noted.
She praised Jewish Child and Family Service for helping the new arrivals to become established here and integrate into the community.
Efforts were also made to build a data basis of potential employers for the newcomers.
GrowWinnpeg was kicked off by two visits to Buenos Aires – visits Hecht describes as “exciting and exhausting” – in the early 2000s, when Hecht and other Winnipeg representatives met with potential immigrants and heard their concerns about life and personal safety in Argentina and hopes for the future that Winnipeg might be able to give them.
“I remember,” she said, “the numerous meeting I held in my office on the third floor here listening to people’s excitement and concerns  and answering questions about life in Winnipeg, our Jewish identity, schools, synagogues, employment, housing and especially, safety.  I always emphasized that they would encounter struggles, disappointment and possibly, crises – but I assured them that we would be here to help.
“And I remember feeling so much happiness when people would show up at my door to share good news about babies born, bar and bat mitzvahs, graduations and new jobs – and the numerous times I was in Citizen Court where so many were so proud to receive their citizenship certificates. “
And they are still coming. Dalia Szpiro, Hecht’s successor, reports that, over the past 25 years just under 7,000 people have come here under the aegis of GrowWinnipeg – and not just from Argentina.  We have had families from  Brazil, Uruguay and other South American countries, Mexico, Europe, and, in more recent years, especially from Israel.

Marina Shapiro with son Adam


For former Israelis I spoke with on the 25th, such as Slava and Karina Pustilnikov, Irena Oz  and Marina Shapiro and her 19-year-old son, Adam,  all of whom have been here for 10 to 15 years, the primary motivation was being in a safer environment.
For Ori Rahima and his wife, Anna  Shapiro, who have been here for seven years and have three children under six, the pull was greater opportunity and a better standard of living.

Esther Barna


Then there is Esther Barna, a teacher by training, newly arrived from Budapest.  “Hungary is not a good place to be a Jew,” she says. “There is a lot of antisemitism. I was looking online for a better place to go and came across the GrowWinnipeg website. I love it here.”
In her concluding remarks, Dalia Szpiro, herself an immigrant from Uruguay about 20 years ago, thanked the many Jewish organizations and individuals in the community who have helped to make GrowWinnipeg the success that it is.
“Over 250 volunteers each year meet with our exploratory visitors – opening their homes, their hearts, their time, their insights and their networks,” she noted.   “There is something very special about our community and our province.  Every exploratory visitor who comes here as part of their immigration journey discovers it.
“This 25-year milestone is a reason for pride and celebration – and a renewed commitment to the future.  We are already working on new strategies – to strengthen what we have built, support immigration, foster inclusion and create more opportunities for newcomers to grow and prosper.”
 

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Canadian produced kosher wine now available in Winnipeg

By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.

Rabbi Avraham Gislason presenting at the Jewish Learning Centre Dec. 2


On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.

So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.

Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts

Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.

Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.

“L’Chaim!”

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Thanks to a Grant from the Asper Foundation the Gwen Secter Centre will Soon Begin Offering Free Kosher Shabbat Meals to Jewish Seniors

By BERNIE BELLAN In these increasingly difficult times – when so many families are finding it difficult to make ends meet, one group in society in particular is being hard hit by escalating food prices: seniors.
As food prices continue to rise, many seniors are struggling to afford many food items that they had always enjoyed previously. And, when it comes to Jewish seniors who might want to continue to remain kosher, the struggle is even more difficult – as the price of kosher meat and chicken has gone up even faster than the price of nonkosher meat and chicken.
Now, in an attempt to provide a modicum of comfort to some of those Jewish seniors, the Gwen Secter Centre, with support from the Asper Foundation, is about to begin providing kosher Shabbat meals for up to 50 Jewish seniors on a weekly basis.

Here is how Becky Chisick, executive director of the Gwen Secter Centre, describes what is going to be called the “Mitzvah Meal Program” will work: “We will be launching a new food security program supported by The Asper Foundation. Food security is a going concern is our community, especially with seniors living on a fixed income. The Mitzvah Meal program will ensure no one in the Jewish community is unable to celebrate Shabbat and other important Jewish holidays throughout the year. This program will transform the lives of so many seniors.
“Gwen Secter Creative Living Centre will be working closely with Jewish Child and Family Services to identify those who qualify for the program.  There are many seniors that are not able to access Kosher Meals on Wheels (which is already a subsidized program thanks to the Jewish Federation), due to financial restrictions. The Mitzvah Meal Program, Supported by The Asper Foundation, has different criteria than the Kosher Meals on Wheels program.  
“During the pandemic, we quickly realized how many seniors were not able to celebrate Shabbat due to lack of resources and finances. The Mitzvah Meal program will provide up to 50 individual low-income seniors with a healthy and fresh Shabbat (meat) meal, including chicken soup, challah bun, full entree of chicken, starch and vegetables, and dessert.  In addition, they will receive special holiday foods and tools, so everyone is able to celebrate Shabbat and other Jewish holidays.  For example: latkes and sufganiyot for Chanukkah, hamantaschen for Purim, etc.  Those that are able to light candles at their residence will also get Shabbat and Chanukkah candles.”

Becky added, however, that “We still require close to $10,000 to ensure we can accommodate the max for a year and I plan to apply to The Jewish Foundation for the support.”
We contacted Anita Wortzman, president of the Asper Foundation, to ask her how the Asper Foundation became involved in this program. Anita responded: “The Asper Foundation is thrilled to support Gwen Secter Creative Living Centre and their new Mitzvah Meal Program. We believe that seniors in our community should be treated with the dignity, comfort and connection that Shabbat and the Jewish holidays bring. The long-term work of Gwen Secter Living Centre in delivering kosher meals on wheels, makes this a wonderful extension of that service to the Jewish community.”

As to how recipients of the “Mitzvah Meals” are chosen, we received this response from Alexis Wenzowski, Chief Operating Officer of JCFS: “Our priority will be ensuring that low-income seniors, those experiencing social isolation, and those facing mobility or transportation challenges are referred into the Gwen Secter program in a timely and effective manner.
“We have shared information about the Gwen Secter Food Security for Seniors Program across our Mental Health and Addictions, Settlement and Integration, and Older Adult Services teams. These program areas collectively serve some of the most marginalized and isolated seniors in our community, many of whom face complex barriers to accessing nutritious kosher food. We foresee there to be many referrals from these JCFS (programs into the Gwen Secter initiative. We are grateful and excited there will now be a formalized cooked meal Shabbat program for food insecure seniors.”
Alexis added this note about the number of individuals within our Jewish community who seek assistance from JCFS as a result of financial pressures: “JCFS is keenly aware that financial stressors and the cost-of-living crisis is impacting everyone.  Food insecurity continues to be a significant and growing concern across our community, as it is in all communities. In the past year alone, our Asper Empowerment Program supported 179 unique households, with 7,542 kg of food security supports. An additional 122 households received employment and financial supports — including interest-free loans, grants, gift cards, and budgeting guidance — underscoring the breadth of need we are seeing. People are struggling.”

As noted, however, while Becky Chisick stated that the Asper Foundation funding will help to get the program going, the Jewish Foundation is being approached to provide additional funding in order to guarantee that the program can continue for at least one year. In the meantime though, if you would be interested in making a donation to help fund the program, Becky encourages you to make your contribution to the Gwen Secter Centre, stipulating that you want the money to go to the Mitzvah Meal Program.
One more note: While there are already some volunteer drivers in place once the program begins, more are still needed. To volunteer as a driver, contact Vanessa Ordiz at the Gwen Secter Centre: vanessa@gwensecter.com or phone 204-339-1701. Volunteers will be provided quarterly tax receipts for their service.
At the same time, by volunteering as a driver, it will allow for meaningful connections between clients and volunteers. For many clients this may be the only person they connect with that day.

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Community leader Sheldon Zamick role model of perseverance despite life’s vicissitudes 

By MYRON LOVE For Sheldon Zamick, life is a marathon, not a sprint – and there is always more to learn. In a life marked by struggles, he has overcome adversity and written a story of success both in business and community leadership.
Over the years, he has given of his time and experience to a great variety of charitable organization – including the Jewish Federation, the CJA, the JNF, Canadian Associates of Ben-Gurion University of the Negev, the Canadian Magen David Adom, the Shaarey Zedek Synagogue (he is currently the Board’s finance chair), the Canadian Museum for Human Rights, Mount Carmel Clinic, the Variety Club, Muscular Dystrophy, Habitat for Humanity, Siloam Mission, and the Canadian Institute for the Blind. The most recent charitable organization that has benefited from his leadership has been the Lake Winnipeg Research Consortium.
He took on his most recent challenge as executive director of the Lake Winnipeg Research Consortium last year after stepping away from a 40-year career in real estate sales.  “This is a really big responsibility,” he says of taking the helm of the LWRC.
 
As noted on the LWRC webpage, the organization was founded in 1998 “to facilitate scientific research on Lake Winnipeg following evidence of water quality deterioration related to the 1997 Red River ‘Flood of the Century’. The LWRC was incorporated in Manitoba in 2001 and received charitable status in 2008”.
 
“Our organization does vital research in regard to Lake Winnipeg,” Zamick points out.  “Our 328-ton, 110-foot-long ship, the MV Namao – which celebrated its 50th birthday this past August (during which over 1200 supporters toured the boat)  in Gimli – is out regularly in the spring, summer and fall on Lake Winnipeg taking water samples. We provide the research platform for scientists to conduct research with regard to climate change and the state of the lake and fish population.  We offer science education year round, group tours and summer camp programs for kids.” 
He adds that the consortium works closely with many stakeholders, including the Universities of Manitoba and Winnipeg, and receives funding from the Winnipeg Foundation, the Canada Water Agency, Manitoba Hydro, the Manitoba Government, the City of Winnipeg, the town of  Gimli,  other municipalities and many individual donors.
 
“It has been great getting the opportunity to meet with various government officials, research partners and donors,” he says.
 
Sheldon Zamick is a role model demonstrating that an individual growing up in humble surroundings and having to deal with adverse circumstances can succeed in life.  He recalls how he had to go to work early in life – at the age of 12 –  to help support his family. “We moved around a lot when I was growing up in the North End  because my parents could never afford to buy their own home,” he recounts.  “That is what drew me to a career in real estate.”
 
His first job, he says, was peeling potatoes in the basement at Kelekis (a long gone North End Winnipeg restaurant which those of us of a certain age still fondly remember).  “I had to learn at an early age to be self-sufficient,” he notes.
 
In his university days, he worked part time as a corrrections officer – taking as many shifts he could get – at the Winnipeg Remand Centre.
 
He also demonstrated his leadership capacity at an early age.  At 17, he served as president of the USY chapter at the former Rosh Pina Synagogue (even though his parents couldn’t afford to be members of the shul).  

After graduating from the University of Manitoba with degrees in Economics and Psychology, he founded TV Facts Magazine, a free weekly TV and shopping guide which some readers may remember. “TV Facts was part of an international chain of publications,” he recounts. “I had to travel to New York to learn how to run a magazine. At our peak, we were putting out 50,000 copies a week – which were available in over 500 locations.”
It was in 1985 that Zamick pursued his interest in becoming a realtor – a profession in which he excelled.  Over 40 years as a realtor, he received numerous sales awards, also recognition for his leadership role in his profession and his numerous contributions to the wider community.  In the former field, he served for five years as a member of the Winnipeg Real Estate Board, including a term as treasurer and chairing the Government Relations committee.  
In 2013-14, he was elected as a director of the 120,000-member Canadian Real Estate Association.
Zamick was recruited into volunteering in the Jewish community, he notes, in the mid-1980s by Laurie Goldberg and the late Larry Rosenberg, who were co-chairs of the Federation’s Young Adult Division.   Sheldon subsequently served as co-chair –with Sid Halpern – of the 1987-88 Combined Jewish Appeal’s New Gifts Division. 
“We were responsible for contacting members of the community who hadn’t given for a long time,” he explains. “We were really successful in persuading many of  them to contribute to the campaign and (by extension) the community.”
That year, he and current outgoing Federation president Paula Parks were nominated to receive our community’s Young Leadership award. Zamick was presented with the Harry Silverberg Young Leader of Distinction Award by Nora Kaufman, the late Harry Silverberg’s daughter.
He later served as the CJA’s campaign director from 1989 to 1992.  “During the 1989-90 campaign – that included Operation Exodus (aimed to help Jews leave the dying Soviet Union) – we raised an extra $2 million- bringing in a total of $6-million that year.”
In 1992, Zamick was afflicted with a condition that might have derailed a lesser individual. He was diagnosed with Retinitis Pigmentosa, a condition that left him legally blind.   The ever resilient Zamick however took the diagnosis in stride.  In 2022, he told an online publication called “Slideshare” that, after the diagnosis, he chose to be thankful for what he had rather than focus on what he had lost.
He added that while legally blind, he still has some sight in certain lighting. “It is a unique way to live,” he told Slideshare,  “but you have to adapt to it and I haven’t let it stop me.”
He has been helped immensely by his longtime, supportive wife, Florence.
Typically, following his diagnosis, he threw himself into volunteering with the Canadian National Institute of the Blind. He served on the board of the CNIB for 16 years and was a leader in raising the funds one year – when the CNIB was facing government cutbacks.
Zamick is planning to retire from his current position at the end of this month. He says that he and Florence are looking forward to spending more time with family and friends, travelling –a pasttime they both enjoy, and getting together with their children – Natalie in Toronto and Steven and his wife Ally, along with granddaughters Isabella and  Mikayla in Montreal.
He is however, still open to new possibilities.  “You never know who might call next,” he observes.

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