By MYRON LOVE Winnipegger Adam Fainman is taking the world by storm. In fewer than three years his new AI start-up – Moonlite Labs – has attracted thousands of users in 550 cities in 95 countries world wide.
As he explained in an interview in the Winnipeg Sun last June, Moonlite Labs is “a creative content platform designed to make multimedia storytelling radically more accessible. With a few prompts,” he noted, “users can generate professional grade videos, animations, voiceovers, talking avatars, music-reactive visuals, and more.”
On Tuesday, February 24, the young entrepreneur garnered his newest accolade when Winnipeg-based North Forge, Canada’s only start-up incubator, accelerator and fabrication lab, gave Fainman its DARE Emerging Innovator Award at a reception at the Royal Aviation Museum of Western Canada.
“I dedicated the award to my zaida, Jacob T. Schwartz,” Fainman says, noting that his zaida was a prominent computer scientist and professor of Computer Science at the New York University Courant Institute of Mathematical Science, and founder, in 1964, of New York University’s Department of Computer Science – which he chaired for 16 years.
At the awards evening, Fainman adds, he had the opportunity to meet many of the movers and shakers in the industry here.
The son of Shane and Rachel Fainman began his life in Toronto. “My father is from Winnipeg, my mother from New York. They met in the Sinai Desert at a music festival.”
The family moved to Winnipeg in 2006 when Adam was in high school. After graduating from the University of Winnipeg Collegiate he went on to earn a B.Sc. in Computer Science from the University of Winnipeg.
“Performing was always my first love” he says.
Post university, he began a career as a rapper, beatboxer, and producer under the stage name Beatox, touring across Canada and central Europe with his rare ability to combine story-telling and singing.
In 2015, he enrolled in a two-year digital media and design program at Red River Community College. After graduation, on the encouragement of a University of Toronto professor, he continued his studies in Toronto earning a Masters Degree in Music Technology and Digital Marketing.
“During the Covid shutdown,” he recounts, “I began experimenting with AI and producing music videos combining music, story-telling and animation. I posted them on social media sites such as YouTube and TikTok. They went viral, garnering millions of views. People were asking me if I could help them with creating similar videos. I saw there was a gap in accessibility to this technology, so I decided I should create a platform as a solution”
“A friend of mine, Brayden Bernstein was involved in the tech scene in Winnipeg, saw the success I was having on TikTok and gave me some advice on how to go about this” Fainman continues. “As well, a few colleagues from the University of Winnipeg expressed interest in building a solution together.”
Wanting to create a platform that would make it easy for others to replicate what he was doing, Fainman sought out resources in Winnipeg that might be able to help him.
He pitched his idea first to NRC-IRAP (National Research Council of Canada Industrial Research Assistance Program), Canada’s leading innovation assistance program for small and medium-sized businesses,
“They loved the concept and traction I was getting, and agreed to help fund us,” Fainman says.
His next stop was North Forge – in 2024 – where Moonlite joined their Ascent Program and was matched with mentors.
In early 2025, Moonlite Labs made its official debut at the Manitoba AI Innovation Showcase where the new company was greeted with an award. “It was a massive confidence boost,” Fainman told the Sun in that earlier interview. “It was our first time sharing with the public what we’ve been up to for the last year. To win the award… that was very, very rewarding.”
Last June, the company made its presence known on the international stage at VivaTech 2025 in Paris — Europe’s largest startup and tech conference, with over 180,000 visitors.
Moonlite was selected as one of TechCrunch’s Top 30 Startups of the Year, a shortlist that included only two Canadian companies.
“Getting the AI Showcase award, getting into VivaTech, being selected as one of the top 30 startups of the Year by TechCrunch, that was pretty crazy,” Fainman told the Sun.“Backed by ScaleAI, Moonlite joined Canada’s official delegation at VivaTech, which had special visibility this year with Canada named Country of the Year at the conference.
“We had a massive space. The French president came through our whole area. It was the craziest thing,” Fainman recalled. “Everyone had their phones. It was like a mob… then we’re like, oh my God, it’s the French president. People were freaking out.”
As per the Sun story, Fainman was given two days to showcase Moonlite, with a booth for both the platform’s business-to-business (B2B) and business-to-consumer (B2C) offerings. But the most personal moment came on stage, where he delivered a presentation showcasing his journey from beatboxing artist to tech founder.
With Moonlite Labs growing exponentially, Faiman and his team of eight are hoping to become as ubiquitous as Adobe and Canva. “My ultimate goal is to help as many people as possible to create professional-grade videos and ultimately share their stories,” he comments.
He himself, he adds, is hoping to get back to live performances as well. “I recently appeared at Festival du Voyageur and I have just completed my 4th studio album. I can’t wait to use Moonlite for all my videos and world building” he reports.
Readers who might want to try Moonlite for themselves can go to https://moonlitelabs.com
You can get in touch with Adam Fainman at adam@moonlitelabs.com
Post Views: 189