Local News
The enormous – but little known role that Sheldon Berney played in the building of the Asper Campus
By BERNIE BELLAN Sheldon Berney passed away on July 28 in Palm Beach, Florida.
While his name may not be all that familiar to many members of Winnipeg’s Jewish community – other than the campus’s theatre having being named for him, at one time Sheldon Berney played an indispensable role in the building of the Asper Community Campus.
Six years ago I interviewed Bob Freedman about how the Asper Campus came about. Bob is one great story teller and if you want to see the entire interview (which is over an hour long, you can see it on YouTube at Freedman 2020 interview.)
The reason I’m harkening back to that interview now is to remind readers of the vital part that Sheldon Berney played in the building of the campus.
In fact, he was the the first president of the Asper Jewish Community Campus Board and, while the Berney Theatre is named for him and his picture adorns the entrance of the campus – along with Marjorie Blankstein’s and Bob Freedman’s, the contribution Sheldon Berney made to the building of the Asper Campus deserves to be recounted.
The story begins in 1986 when Bob Freedman had agreed to become the new executive director of what was then the Winnipeg Jewish Community Council. At the time he was executive director of Legal Aid Manitoba.
As Bob told me during our 2020 interview, “I said: ‘Look the only way I would consider doing that is if there was a commitment by the leadership of the WJCC to move the community forward.’ I had no intention of being a caretaker on a sinking ship.”
At the time, it should be noted, Winnipeg had begun to descend into the kinds of problems that have only been magnified in more recent years, including a deteriorating downtown – where the old YMHA was located, on Hargave – and to where an increasing number of parents were hesitant to send their children. Further, many young people had been leaving the city for better opportunities elsewhere.
Bob wanted to bring together a coalition of partners whose goal would be to develop a strategic plan that would move the Jewish community forward and revitalize it.
The first person he approached to be a part of that group was Marjorie Blankstein. As Bob explained, “I approached her and said ‘Marjorie, you’d be the perfect chair of our long-range planning committee’ and she agreed right on the spot. She didn’t need any convincing and that was May 2nd, 1986.
We then started the process, but we didn’t recruit Sheldon Berney, by the way, until a few years later,” he noted.
As Bob explained, together with Marjorie Blankstein, the two of them set out to assess community support for what had still not been identified as the campus project per se; it was more of a “sounding out” of as many different factions within the community as possible to determine how strong the determination was to move forward with a project that would complete rewrite the Jewish community’s direction.
I asked him during that interview how Sheldon Berney was eventually brought on board as a key member of the team.
Bob said that he didn’t really know Sheldon well, saying “I only met Sheldon once or twice. He was busy running the business. It was called “Reliance Products.'”
Here’s a brief excerpt from Sheldon Berney’s obituary as it appeared in the Globe & Mail that gives some detail about his business career, and his commitment to community service and philanthropy :
“Born to Ada (Loban) and Martin Berney, Sheldon lived an extraordinary life in Winnipeg before retiring to Florida. He built a distinguished career in business, joining his father at Reliance Products, which he expanded into an internationally respected manufacturer of plastic containers and camping equipment, celebrated for design excellence.
“A pillar of Winnipeg’s Jewish community and dedicated philanthropist, Sheldon chaired the Society of the Plastics Industry, the Manitoba Institute of Management, and the Young Presidents’ Organization. He served on the boards of the YMHA, CJA, and Victoria Hospital and was a core donor to the Canadian Museum for Human Rights. In the 1990s, he chaired the Asper Jewish Community Campus Board, taking immense pride in helping to bring the project to life.”
It was around the time that the idea for the campus project was being formulated that Sheldon Berney had sold Reliance Products, Bob Freedman recounted.
“Sheldon, at that time, was in his 50s and was basically retired,” Bob said.
“Even though he was not well known in the community,” Bob continued, “he had good relationships with people.” Sheldon Berney also socialized with Izzy Asper; they both had properties near each other in Florida, Bob noted.
“They shmoozed around and socialized…and we figured also he had credibility and had time on his hands, so we approached him, we briefed him, and convinced him we would need someone like him to do a job…In terms of how it was done it was a small nucleus of people who were really the movers and shakers on this….We started what was called the long-range planning committee” and Sheldon Berney “started recruiting people to serve on the committee – so we had financial people who were business people – who were ordinary people in the community.” (In fact, the name of the committee evolved to become the “Implementation Committee.”)
“I think we recruited Sheldon around 1989,” Bob recalled.
“There were two things he (Sheldon) said to us (Marjorie and Bob): “He said if I understand how things work with committees and boards – I have no patience for that…I don’t want to come to a ton of meetings. I want to have the authority to move forward and do things…and perhaps we have to spend money and need board approval – I understand that, but I don’t want the politics. I’ve got no patience for that.
“The other thing he said was when the time comes to raise money,” Sheldon said he wanted to check with certain people to see whether they would give their support to the project.
As Bob said (in his own inimitable way): “He didn’t want them to say you’re out of your f….king mind” and Sheldon would have wasted a year or two of his time.
“And Sheldon came back,” Bob said, “and every last one” of the people he had approached, which were about “four or five or six people and all of them said ‘go for it’ – and Sheldon Berney was on board, not only as a key fundraiser, but as someone who was very involved with finding the right location for the campus.
Bob told this somewhat amusing story about what happened when the initial proposal to build a community campus was for it be built at Waverley and Wilkes.
“But there were hydro towers there…and we had a public meeting and the screaming and the yelling that was going on…” and, as Bob explained, someone approached Sheldon and told him to hire someone with a Geiger counter (to measure radiation levels at the proposed site) – and this was already (19)93.” (It’s hard to imagine that the Asper Campus opened only four years later.)
Even though whoever measured the radiation levels at Waverley and Wilkes ultimately reported that there was more radiation “in your kitchen with appliances” than there was radiation from the hydro lines, Sheldon Berney was warned by someone else that “all we need god forbid is one kid in the school gets cancer and you will be dead in the water, so we agreed to move off” the Waverley and Wilkes site.
Once the plan to build at Waverley and Wilkes was dropped the focus turned to the possibility of buying what had been the Fort Osborne Barracks from the province.
Later on, when the fundraising was in full scale, Bob said that Sheldon Berney again played a key role in convincing Izzy Asper to scale back his insistence on having more representatives on the campus board than anyone else. Asper argued that if he puts up “$500,000 he should have 500,000 votes.”
According to Bob, it was Gerry Gray who told Izzy Asper that, in order for the campus project to be a true community project, if someone were to give “$1,000 that could be a really good gift considering their income and that gift is as important, if not more important than your five hundred thousand.”
But, Aper was persistent, Bob said, and one day Sheldon Berney phoned Bob and said Asper “is driving me nuts…so I said ‘Sheldon, I’ll tell you what. Why don’t you suggest to Izzy” that he contribute two million and “at that time two million was a lot of money…and tell him (Asper) he can have two people on the board.” (Bob explained that they were planning a nine-person board so having two representatives on the board would be a significant number, but at the same time the board was envisioned as not having much responsibility: It “would make sure carpets were cleaned, that the taxes were paid, and all that stuff.”
The next day, Bob said, Sheldon Berney met with Izzy and said to him: “Look, we got to put this to bed because I’m not sleeping at night.” Sheldon said to Izzy: “Here’s the deal: Two million bucks – you get two people on the board. He (Asper) says ‘okay.'”
But, as Bob noted, Izzy Asper continued to be very hands-on with the building of the campus and “he would drive Sheldon nuts and he would drive me nuts and he would drive all of us nuts.”
Sheldon Berney continued to play a key role in the campus project throughout its planning and construction. But when you realize that the campus actually went from an idea on paper in as late as 1994 to a fully finished project when it opened in 1997 (although construction continued even after the official opening in the summer of 1997), it’s rather amazing to contemplate how it all came together in such a relatively short period of time.
In an article in The Jewish Post & News published in May 1995 here is what my late brother Matt wrote about the groundbreaking ceremony for what was to become the Asper Campus. Berney, who was master of ceremonies at the ceremony was quoted as saying ” ‘Over the past six years, we’ve talked to people about the campus many times.’ “
The article continued: “The ceremony ended with Berney taking the controls of a huge yellow track excavator and scooping out a big chunk of earth.
“The groundbreaking was a ‘very exciting step’, he added, noting that demolition of some Fort Osborne Barracks buildings and campus construction would start the next week. ‘You’re all here to dream with me about the day in the summer of 1997 when we’ll all be back again to cut the ribbon on a campus that will be a source of pleasure for all of us.’ “
In the photo, Sheldon Berney (left), president, Asper Jewish Community Campus, is with Larry Hurtig, Winnipeg Jewish Community Council president, who is about to present Berney with a certificate of appreciation.
Later, in our September 17, 1997 issue, Matt chronicled the opening ceremonies of the Asper Campus, which were held on Sunday, September 7 of that year.
Again, Sheldon Berney was front and centre, as Matt noted in his report: “Sheldon Berney gazed at the crowd sitting in bridge chairs on the front lawn of the Asper Jewish Community Campus on the warm, sunny day.
” ‘Many times over the past several years, I’ve painted a mental picture of exactly this scene … ‘ the campus president told the crowd.
” ‘… Standing here at the formal dedication ceremony for the Asper Jewish Community Campus, feeling an enormous sense of pride, an enormous sense of accomplishment.’ “
And, because Sheldon Berney was a behind the scenes kind of guy we never really heard a lot of, yet he’s one of three people (the others being Marjorie Blankstein and Bob Freedman himself) to have plaques with their faces on them greeting anyone who walks through the front entrance of the campus we thought it appropriate to pay Sheldon Berney his proper due.
As the inscription on Sheldon Berney’s plaque notes:
The Asper Jewish Community Campus of Winnipeg
The Centre of Life and Learning
Records its sincerest appreciation to
Sheldon Berney
in recognition of his very special efforts
first, as Chair of the Implementation Committee,
and latterly as Chair of the Board of Directors,
for his outstanding leadership in the conception,
fundraising and construction of these facilities
His dedication and style of leadership stand as an
example to all who would serve.
Local News
Jewish Federation now says Jewish population of Winnipeg in 2021 (according to the census) was 13,940 – not the 16,000 figure that the Federation had been touting for years
By BERNIE BELLAN (Posted Oct. 27, 2026) Longtime readers of The Jewish Post & News (and this website) would probably know that I have long had a very strong interest in establishing as accurate figures as possible when it has come to reporting the size of Winnipeg’s Jewish community.
For years I argued that our Jewish Federation was exaggerating the size of our Jewish population. I heard the figure of 16,000 bandied about by leaders in our community quite often when it came to reporting the size of our Jewish population – without any empirical evidence to back that figure up.
I had long maintained that the only reasonably accurate figures when it came to reporting the size of Winnipeg’s Jewish population were those produced by the late Evelyn Katz, when she was the unofficial demographer for the Jewish Federation – over 30 years ago. What Evelyn would do is keep careful track of births, deaths, numbers of newcomers but, perhaps most important: the number of people who had left our community.
Thus, in August 2022 when I interviewed Faye Rosenberg Cohen who, at the time, was just about to retire as the Jewish Federation’s Chief Planning and Allocations Officer, I was somewhat astonished to hear Faye say, when I asked her what proportion of our Jewish community was made up of immigrants, she answered that “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”
In response, I asked: “So you’d say it’s somewhere between 4-5,000?”
Faye said: “I think it’s more than that.”
I wrote in that article, “I indicated my skepticism at that time, saying ‘You know that I’ve always been skeptical about the numbers that have been used by the Federation for the population of the Jewish community. I think though that it’s always been more of a case of identification – who identifies as Jewish.’ ”
Later, after the results of the 2021 census were released, I wrote that “if you take into account the results of the 2021 census, the Jewish community cannot be larger than 14,270 at a maximum. But that figure would also include anyone who had either said either their ethnic origin was Jewish or their religion was Jewish.”
Since many of the individuals who had said on the 2021 census that their ethnic origin was Jewish, but their religion was something else, I maintained that ascertaining the real size of our Jewish community was highly problematic.
Still, for the sake of argument I was willing to accept that, realistically, it was somewhere between 13,000-14,000 – but nowhere close to the figure of 16,000 that had come to be suggested by our then president of the Jewish Federation or by other leading figures in our community.
So, it was with a sense of satisfaction that I heard Sharon Graham, who is now the Jewish Federation’s Community Planning and Allocations Lead say to an audience of over 50 people who were at the Gwen Secter Centre on Thursday, October 22, that the Jewish community in 2021 was – at a maximum: 13,940.
Sharon was at the Gwen Secter Centre to speak to Remis Lecture attendees. Her presentation preceded a presentation by Jewish Federation CEO Jeff Lieberman. Sharon used a PowerPoint presentation to provide some very interesting insights into where our Jewish community was at in 2021- and I’m offering some parts of her presentation here for you to read because I thought they were so interesting.
I had actually made many of the same observations about the results of the 2021 census in my own reporting back in 2022, but seeing what I had written confirmed by the Jewish Federation’s point person on planning told me that Sharon has a much more realistic view of our community than did Faye Rosenberg Cohen.
Here, for instance, is a slide that shows the proportion of our Jewish community that is made up of immigrants. It’s slightly under one fifth, not the one third percentage that Faye had suggested.
But, what really set Sharon’s presentation apart from anything else I’ve ever seen presented by someone from the Jewish Federation – other than the aforementioned Evelyn Katz, was the slide she projected which showed that, while there had been a large influx of newcomers to Winnipeg’s Jewish community between 2016-2021 there had also been a significantly high number of people who had left our Jewish community in those same years, as you can see in the following slide:
That is something we just don’t hear discussed by leaders of our Jewish organizations, but let’s be realistic: For many newcomers who came to Winnipeg and were counted as new members of our Jewish community, Winnipeg – for a variety of reasons, was a stepping stone to other communities. It may have been for reasons of better job opportunities, moving closer to other family members, or – the reason that we hear so often when it comes to people saying they want to leave Winnipeg: the weather.
But, whatever the reason, Sharon’s figures show that, as much as GrowWinnipeg may have been an abiding success when it’s come to attracting newcomers to our Jewish community here, getting them to stay long term is a different story.
And, while there were other aspects of Sharon’s presentation that certainly merit discussion, especially the figures she produced about intermarriage, rather than delving into them here, I thought it useful simply to insert them for you, the reader, to see – and draw your own conclusions.
Local News
Marty Green expands his protest against extremist Jewish settlers to two more venues – and is arrested twice more
(Tuesday, October 27) We received the following press release about Marty Green being arrested again, both at the University of Manitoba and at Shaarey Zedek Synagogue:
Both sides came to blows on Saturday, October 24, at the Shaarey Zedek Synagogue as security personnel sought to prevent Marty Green from interfering with synagogue traffic as he protested just outside synagogue grounds against the actions of religious settlers in Israel’s occupied West Bank territory. Synagogue Executive Director Rena Secter Elbaze quickly intervened to prevent further escalation. Police arrived shorty thereafter and detained Green for 45 minutes before driving him home and releasing him. It is not clear whether their decision not to lay charges was the result of their own onsite investigation or whether it was at the request of the synagogue executive.
Green has now been arrested four times in the last month and faces multiple charges for disturbing the peace, including two episodes at the Asper Campus and one more this past Friday (Oct. 23) at the University of Manitoba. While Green says initially he was merely handing out leaflets (at the Asper Campus), since his first arrest on September 23, he has returned to the campus with a large placard and an acccordion, accompanying himself while singing songs with lyrics that include such phrases as “The Jews Are Bananas….B-A-N-A-N-A-S”. In addition to listing actions of the religious settlers as including arson, vandalism, and theft, he pointedly alleges that the IDF has been backing up the settlers in their actions.
Green had earlier notified the Shaarey Zedek that he was contemplating bringing his protest to the synagogue. He was told that if he attempted to enter the grounds he would be prevented from doing so. At that time, Secter Elbaze told Green that his intentions were inappropriate, declaring the synagogue to be “a house of worship dedicated to prayer, learning, community, and spiritual engagement.” Green responded that if the synagogue were willing to contact the Crown and inform them that “that there was never any legal basis for their claims that I was conducting myself inappropriately at the Asper Campus” (with regard to his earlier arrests) that he would “voluntarily refrain from carrying his informational campaign to the synagogue(s).”
Green further argues that the recent “psak” (religious ruling) by leading Israeli rabbi Rov Dov Lior, in which Lior declares that it is not merely permissible but praiseworthy for Jews to steal olives from Arab orchards….that this ruling brings his protest within the proper realm of religious discourse. He says further that if the local rabbis were willing to speak out to their congregations against the aforesaid psak, that he might have refrained from taking his campaign to their grounds.
Although Green was released on Saturday without charges, police confiscated his placard. They explained that it was being held as evidence pending an investigation by Major Crimes as to whether it constituted hate literature.
There was no further information given as to what happened at the University of Manitoba.
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
