Local News
Winnipegger Shayna Wiwierski building up large following as beauty and lifestyle influencer
By MYRON LOVE “Growing up [in River Heights], I was always a girlie girl,” recalls social influencer Shayna Wiwierski. “I loved dressing up and doing my hair, and reading lifestyle and glamour magazines.”
In my experience, childhood interests are a good indicator of adult careers. In Wiwierski’s case, she has parlayed that passion for style and beauty into a position as a social influencer through her online blog, “A Pop of Colour.”
The daughter of Susan Engel-Wiwierski and the late David Wiwierski established A Pop of Colour in 201. Currently she has approximately 30,000 followers on Facebook and Instagram, and another 4,000 on TikTok.
Scrolling through Wiwierski’s Instagram, you will find photos and videos from her most recent vacations, her bridal shower (she is getting married in the summer of 2024), and regular daily leisure activities accompanied by beautiful photography and partnerships with various companies.
“When I started my blog, I was only offering beauty tips,” she recalls. “I have since added content focusing on lifestyle, travel, and fitness.”
In an interview she did with CTV five years ago, Wiwierski noted that, in the beginning, the costs for the beauty products that she promoted through her blog she paid for herself. Over the years though, she, as with sister social influencers, have established working relationships with companies which send her products to promote on her various social accounts.
Wiwierski points out that to be a successful social influencer requires a lot of time for setting up photo shoots, editing and posting of content, as well as monitoring the likes, comments, and overall feedback on the posts.
“I know a lot of people think social media is a super easy job to do, but it really does take a lot of time,” says Wiwierski. “From creating the content, planning the posts, and then seeing what does well and what doesn’t, there is a lot of time and effort involved if you want to be successful at it.”
Content creation isn’t Wiwierski’s full-time job. She says it’s her “5 to 9 after her 9 to 5”, as she is also the editorial director at DEL Communications Inc., a Winnipeg-based trade publication company. The company is a publisher of mostly annual industry and association magazines covering topics in a variety of niche industries.
“Although in high school [Grant Park High School], I originally wanted to be on TV, after I graduated from university in 2010, I had the opportunity to join DEL and I’ve been there ever since,” she says, adding that she has a Bachelor of Communications and Rhetoric from the University of Winnipeg and a diploma in Creative Communications from Red River Polytechnic (formerly Red River College).
For the past few years, Wiwierski has been dividing her time between Winnipeg and Montreal. She met her fiancée – who is originally from Ontario – when he was doing his residency in Winnipeg.
“Montreal is a great city,” she says. “People always ask me which one I love living in more, but I really do love both; they’re so different.”
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Local News
Talented Winnipeg composer Sara Kreindler teams up with her mother Reena Kreindler to create new satirical show to premiere here in May
By BERNIE BELLAN It’s been many years since I’ve heard from Sara Kreindler. Sara’s name first appeared in The Jewish Post & News in 2002 when a satirical musical titled “A Touch of Class” was reviewed by the late Arnold Ross. That particular production featured songs from popular Broadway shows that touched upon themes such as “greed, poverty, oppression, and social unrest.”
When she appeared in that show, Ross noted, Kreindler had just recently returned to Winnipeg from England, where she had obtained a doctorate in Social Psychology from Oxford University.
While at Oxford, Kreindler found time to compose a satirical musical titled “Charity,” which played to rave reviews there, and was performed five times.
Continuing in the theme of writing satirical musicals, Sara has now teamed up with her mother, Reena, to write a new musical titled “A Perfect Man,” which is set to run at the Gargoyle Theatre from May 6-17.
According to a press release we received, “A Perfect Man” is “a satirical musical, set on a fictional analogue of ‘The Bachelor’.
“The story follows an anthropologist who arrives to research TV’s hottest reality-dating show — only to discover she’s been made a contestant, and the bachelor is her high school crush. Past and present collide against an exuberant pastiche score that uses vintage musical styles to highlight modern absurdities.”
“Praised as ‘a musician [who] can make biofuels funny’ (CBC), Sara is known for whip-smart satire on a panoply of topics. Her digital musical, ‘Larry Saves the Canadian Healthcare System, created during her former life as an academic, has garnered over 84,000 YouTube views. Naturally, she had a field day with the subject of reality dating.
“The topic just begs for campy zaniness, which I think we all need in these times — but also for a more cerebral critique of what these shows say about the culture that spawned them,” says Kreindler. And thanks to the romance context, the satire is woven into a deeper, more personal story. “It’s satire with a heart.”
Here is some more information about Sara Kreindler, taken from a 2009 article I wrote about her:
“Born in Israel, Sara’s precocious talent was nurtured by her mother, Reena, whose own particular talent is literary, not musical. According to Reena, however, Sara was singing from the time she was a baby, and she began to study piano at the age of four.
“As a young girl, Sara began writing her own songs and poems, along with the “occasional musical”, notes Reena. Yet, Sara’s rare talent put her at odds with the typical interests of other children her own age, on top of which she attended a school to which she was exposed to a fair degree of antisemtism.
“As a result, Sara says, being bullied was a common aspect of her childhood. On one occasion, when she was nine, she notes, Sara fought back against one particular bully by reciting the following little ditty:
“I write so many epigrams to you that all the people laugh.
I’m tired of writing epigrams.
I want to write your epitaph!”
“Sara went on to compose a musical titled ‘Flutesong’ while she was a student at Vincent Massey Collegiate, she says. After doing her undergraduate work at the University of Manitoba, majoring in Psychology, Sara won a Rhodes Scholarship to attend Oxford University.
“Sara eventually earned a doctorate in Social Psychology and returned to Winnipeg, where she began teaching at the University of Manitoba, but she said she didn’t enjoy the “mass production” style of teaching upwards of 300 students at a time, so she switched careers and began doing health research for the Winnipeg Regional Health Authority.”
All the while Sara has been continuing to compose and perform her own songs, often teaming up with her mother, as she has for “A Perfect Man.”
Showtimes and ticket information for The Perfect Man are available at:
http://www.thegargoyletheatre.com/upcoming-events/the-perfect-man
Local News
Rabbi Kliel Rose to leave Congregation Etz Chayim for new post in Ottawa
The following email from Congregation Etz Chayim Executive Director Morissa Granove was sent to members of the congregation on Friday, April 10:
“Dear Members and Friends,
“As we know, Rabbi Kliel recently spent a weekend with Kehilllat Beth Israel where he has since been offered a position. After much thought and consideration, he has made the decision to sign a contract in Ottawa. He will continue to lead our congregation through Yom Kippur.
“This news marks a significant ending for our Etz Chayim community, and at the same time with change comes opportunity. Congregation Etz Chayim will soon embark on our own Rabbinical search with excitement as we look for our perfect candidates and explore the new possibilities that will help us to continue to shape a strong future for our synagogue and members.”
Kliel Rose took up the position of rabbi at Etz Chayim in August, 2018.
In an article announcing his appointment to the position in the June 6, 2018 issue of The Jewish Post & News, Myron Love wrote:
The congregation has been without a permanent rabbi since last summer when Rabbi Larry Lander chose to retire – after ten years here – and relocate to Toronto.
Kliel Rose is already a well-seasoned rabbi. He was ordained in 2004 by the Jewish Theological Seminary in New York.
He previously served as spiritual leader at the West End Synagogue in Nashville and Temple Enamu-El in Miami Beach. His current posting is Beth Shalom Synagogue in Edmonton.
Following the example of his parents, Kliel Rose has been active in interfaith dialogue and human rights work for which he was honoured in 2014 with the Human Rights Hero Award by Truah: The Rabbibic Call for Human Rights.
He has also participated in the Kellogg Management Education for Jewish Leaders program at Northwestern University and was most recently chosen to be among 20 rabbis from different denominations chosen to train in the Clergy leadership Incubator – a two-year program, under the leadership of Ranni Sidney Schwarz, intended to educate younger rabbis in innovative thinking, change management and institutional transformation.
In Edmonton, Rose also served as Jewish chaplain at the University of Alberta and took the lead on a program called “Faith and Inclusion”, whose mandate was to support individuals with cognitive and physical learning challenges to feel more welcome within various faith communities.

