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Winnipegger Shayna Wiwierski building up large following as beauty and lifestyle influencer

By MYRON LOVE “Growing up [in River Heights], I was always a girlie girl,” recalls social influencer Shayna Wiwierski. “I loved dressing up and doing my hair, and reading lifestyle and glamour magazines.”
In my experience, childhood interests are a good indicator of adult careers. In Wiwierski’s case, she has parlayed that passion for style and beauty into a position as a social influencer through her online blog, “A Pop of Colour.”
The daughter of Susan Engel-Wiwierski and the late David Wiwierski established A Pop of Colour in 201. Currently she has approximately 30,000 followers on Facebook and Instagram, and another 4,000 on TikTok.
Scrolling through Wiwierski’s Instagram, you will find photos and videos from her most recent vacations, her bridal shower (she is getting married in the summer of 2024), and regular daily leisure activities accompanied by beautiful photography and partnerships with various companies.
“When I started my blog, I was only offering beauty tips,” she recalls. “I have since added content focusing on lifestyle, travel, and fitness.”

In an interview she did with CTV five years ago, Wiwierski noted that, in the beginning, the costs for the beauty products that she promoted through her blog she paid for herself. Over the years though, she, as with sister social influencers, have established working relationships with companies which send her products to promote on her various social accounts.
Wiwierski points out that to be a successful social influencer requires a lot of time for setting up photo shoots, editing and posting of content, as well as monitoring the likes, comments, and overall feedback on the posts.

“I know a lot of people think social media is a super easy job to do, but it really does take a lot of time,” says Wiwierski. “From creating the content, planning the posts, and then seeing what does well and what doesn’t, there is a lot of time and effort involved if you want to be successful at it.”
Content creation isn’t Wiwierski’s full-time job. She says it’s her “5 to 9 after her 9 to 5”, as she is also the editorial director at DEL Communications Inc., a Winnipeg-based trade publication company. The company is a publisher of mostly annual industry and association magazines covering topics in a variety of niche industries.
“Although in high school [Grant Park High School], I originally wanted to be on TV, after I graduated from university in 2010, I had the opportunity to join DEL and I’ve been there ever since,” she says, adding that she has a Bachelor of Communications and Rhetoric from the University of Winnipeg and a diploma in Creative Communications from Red River Polytechnic (formerly Red River College).

For the past few years, Wiwierski has been dividing her time between Winnipeg and Montreal. She met her fiancée – who is originally from Ontario – when he was doing his residency in Winnipeg.
“Montreal is a great city,” she says. “People always ask me which one I love living in more, but I really do love both; they’re so different.”

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First year medical student Tim Rozovsky founds new association for local Jewish medical students

By MYRON LOVE In the face of a concerning surge in antisemitism over the past nearly three years, I am happy to report a good news story in that regard.  Tim Rozovsky, the founder of the new Jewish Medical Students’ Association of Manitoba, reports that he and his fellow Jewish students enrolled in the University of Manitoba’s Max Rady College of Medicine are not experiencing any significant issues involving antisemitism.
Hopefully, the matter of the notorious Med school Valedictorian who used his podium to attack Israel was a one-off.
“My goal in forming the Jewish Medical Students’ Association of Manitoba,” says the first year medical student, “was to create a safe, supportive environment for my fellow Jewish medical students.”
He reports that the current first year class at the school has eight Jewish students – an increase over more recent years – with maybe a dozen more in the other years.
For a new medical student, Rozovsky already has an impressive resume. He was born in Russia and grew up in Israel. After the completion of his army service in 2018, the then-22-year-old rejoined his parents, Dr. Katya and Alexander, who had moved to Winnipeg a few years before.  
Prior to coming to Winnipeg, Rozovsky had completed a personal trainer program out of The Academic College at Wingate in Jerusalem. Some readers may know the young man from his work as a Master Personal Trainer at the Rady JCC.
Shortly after arriving here, he enrolled in a kinesiology program at the University of Winnipeg. He graduated with a BKin Honours in 2023 and did post graduate work at the University of Manitoba. Last fall, he received his MSc in Physiology and Pathophysiology  – earning two gold medals, along with 32 awards and scholarships in the process.
Rozovsky says that it was his mother who inspired him to pursue a career in medicine. Dr. Katya Rozovsky is an associate professor at the University of Manitoba and an attending radiologist, specializing in pediatric diagnostic imaging. 
(Tim also adds that his wife, Irina Gelzin, whom he married about a year ago, is training to be a nurse.)
Insofar as the  Jewish Medical Students’ Association of Manitoba is concerned, Rozovky reports that the group gets together multiple times a year. One of its programs was a joint Chanukah celebration with the Jewish Physicians Association of Manitoba.
There was also a joint program with the Christian Medical and Dental Students’ Association of Manitoba.
“More recently, we have been helping prospective Jewish medical students with their applications,” he says. “Hopefully we will be able to get together over the summer with the incoming Jewish students.”
As to his own future plans, Rozovsky notes that it is too early for him to be deciding on a specialty.  “My goal,” he says, “is to work hard and get good grades and become the best doctor that I can be.”

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Gray Academy to Represent Manitoba at National Reach for the Top Competition

Gray Academy staff (l-r): Daniele Miller, Lindsey Leipsic, Nick Maier

By NOAH STRAUSS Posted June 6) Gray Academy’s Reach for the Top team is headed to Moncton, New Brunswick, to represent Manitoba at the National Reach for the Top tournament.
Reach for the Top is a Canadian school league that quizzes teenagers on a variety of different topics, from science and history to pop culture. Reach started out in 1961 in Vancouver, where a local CBC station broadcasted the new show; it eventually became a national broadcast starting in 1966. Alex Trebek, who famously hosted Jeopardy!, started out by hosting Reach for the Top.
Gray Academy’s very own team, made up of Grade 7 and 8 students, will travel to Moncton, New Brunswick, to compete as Team Manitoba. By winning the provincial Reach tournament, they secured their spot in the national competition.
Faculty members at Gray Academy are very supportive of the program. The Jewish Post spoke with three different staff members at the school. Coach and high school teacher Danielle Miller says she is excited for the trip; although she will not be accompanying the team herself, shehas coached them all year.
“This year we had over 20 students come to the club to join us, they practice twice a cycle at lunch,” Miller said. Due to the large turnout this year, two teams had to be formed. At lunch practices, students split into two teams of four where each player has a buzzer. The two teams compete to see who can answer the most questions correctly.
One of the two teams did exceptionally well at various tournaments throughout the year and will be traveling to nationals as the sole team representing Manitoba.
Co-coach Micah Doerksen described Reach as a great academic competition where young minds are tested on various topics through quick,fast-paced questions.
High school guidance counselor Lindsey Leipsic said, “We have athletes, non-athletes, we have students who are really involved and students who are not as involved at school, and we have quiet leaders, and we’ve seen friendships be built in Reach.” Some of her favorite memories of Reach involve seeing students from across Winnipeg come to Gray Academy and bond with one another. Lev Chisick, who is competing at nationals, agreed, saying, “Moncton is going to strengthen our school spirit and make us a better team.”
As the junior team makes their way to Moncton, the senior team will head to provincials. Later this week, students from the senior team will travel to Virden, Manitoba, to compete at the provincial level. The team qualified after placing high enough at their most recent tournament, which took place at St. Paul’s.
Confidence is high as the school heads into these final tournaments. When Nath Goldenberg, who is also competing at nationals, was asked what he is most looking forward to, his answer was short and sweet:“Winning.”

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