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A New Era of Opportunity: Sheba Medical Center Joins Forces with Druze Community to Drive Innovation
One Million Shekels In Funding and Mentorship Awarded to Top Startup Ideas
Ramat Gan, Israel – November 18, 2024 – In a milestone step toward building a new relationship, Sheba Medical Center‘s leadership met with Druze community leaders one year ago to explore opportunities for collaboration. This initial dialogue, held just one month before the onset of the war, led to the creation of a unique startup initiative.
Launched this month in partnership with Sheba Impact, ARC Innovation and the nonprofit organization Ofakim LaAtid (“Future Horizons”), the new program aims to support young Druze entrepreneurs and address the critical challenge of securing funding. This collaboration reflects the hospital’s commitment to fostering connections with the Druze community and empowering its next generation of innovators.
“There are many fantastic ideas within the Druze community, but securing funding is one of the biggest challenges our young entrepreneurs face,” said Amir Hassoun, Director of Administration at Sheba’s Rehabilitation Hospital and a proud member of the Druze community who is spearheading the initiative. “We are encouraging our youth to pursue their vision. This is more than just a program; it is an investment in the future of our community and our country. We are so proud of these young innovators and grateful for the opportunity to support their journey.”
The Druze community, numbering around 150,000, makes up about 1.6% of Israel’s population. Many reside in the north, where they have faced the challenges of war, including rocket fire and disruptions to daily life. Druze citizens actively contribute to the country, serving in the military and putting their lives at risk for Israel’s security.
Lieutenant Colonel As’ad Subah, founder of Ofakim LaAtid said, “We are deeply committed to fostering leadership among young people in the Druze community. Our association, founded by Druze military officers, was created to support the next generation. That’s why we are proud to partner on this project with Sheba and philanthropic business leaders. This initiative is not only a great honor but also an important step toward advancing the Druze community.”
The startup initiative invited budding entrepreneurs from the Druze community to submit their innovations, resulting in 20 unique submissions. A panel of Sheba representatives and private investors selected five finalists who presented their projects in a “pitch-off” event, with a total of one million shekels in prizes awarded. The top honor was awarded to the founders of AIBRID, a company developing an artificial intelligence platform to enhance remote and hybrid learning.
AIBIRD‘s technology analyzes students’ expressions and emotions while they engage with online videos and learning materials, using this data to gauge attention and track progress for personalized guidance. The company’s founder was inspired by his own child who had trouble remaining engaged in distance learning. The company will receive a 300,000 shekel investment to further develop and test its product, along with ongoing mentorship from Sheba’s network.
Speaking on the initiative, Israeli businessman and philanthropist Ofer Kerzner, said, “As an Israeli citizen who loves my country, I am honored to contribute. The Druze are our partners in challenging times; they have paid with their blood. This is not political – this is a chance to show our respect and love for one another, to build our country together. We want to be brothers in life, not only brothers in death.”
The runner-up was Swift, a father-daughter team that developed a unique and immediate water heating solution that conserves energy. The device attaches to the solar water heater and can be used in private homes, hotels, hospitals and more. Other finalists included PreIn, an AI-powered thermal scanning company focused on sports medicine; AgriEye, an AI solution for early detection and disease prediction in apple trees; and MultiKol, a company developing voice analytics for security and identification applications.
Other investor participants included tech entrepreneur Ron Zukerman, Managing Partner of ARYO Ventures, Ami Lidor, Managing Director of Lidorr Elements, and Moti Kirshenbaum, entrepreneur and owner of the assisted living network Mediterranean Towers.
The judging panel included Sami Lachiani, head of the economic development of minorities department of the Prime Minister’s Office, Udi Shani, Investor and partner at Zuckerman Fund, and Avner Halperin, CEO of Sheba Impact. More than 100 young volunteers from the nonprofit organization dedicated to fostering young leadership in Israel’s Druze community, Ofakim LaAtid (“Future Horizons”), attended the event.
Professor Arnon Afek, Associate Director General and Acting Director of Sheba General Hospital, addressed the audience and reflected positively on his personal army experience alongside his Jewish and Druze comrades. He said, “This is just the beginning. We’re bringing together passionate, young Zionist leaders who want to help shape a better future for our country. People ask me all the time how I stay so optimistic – and it’s because I see this next generation. They’re driven, capable, and, in many ways, they’re already better than we were.”
All five finalists will receive guidance and mentorship, connecting them with experienced professionals in the hospital’s network. This program, the first of several planned events, not only helps launch promising startups but also reinforces the strong relationship between the hospital and the Druze community—one built on respect, shared values, and a commitment to a brighter future for all of Israel.
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About Sheba Medical Center
The largest and most comprehensive medical center in the Middle East, Sheba Medical Center, Tel Hashomer is generating global impact through its medical care, research and healthcare transformation. Sheba’s City of Health boasts acute-care, rehabilitation, children’s, cancer and geriatric hospitals, research and innovation hubs, medical simulation center and center for disaster response on one comprehensive campus in the center of Israel. Sheba serves as a true hospital without borders, welcoming users and healthcare professionals from all over the world and consistently providing the highest-level medical care to all in need. Sheba has been ranked a World’s Best Hospital by Newsweek six years in a row (2019 – 2024). For more information, visit: https://sheba-global.com/
Features
BlackRock applies for ETF plan; XRP price could rise by 200%, potentially becoming the best-yielding investment in 2026.
Recently, global asset management giant BlackRock officially submitted its application for an XRP ETF, a piece of news that quickly sparked heated discussions in the cryptocurrency market. Analysts predict that if approval goes smoothly, the price of XRP could rise by as much as 200% in the short term, becoming a potentially top-yielding investment in 2026.
ETF applications may trigger a large influx of funds.
As one of the world’s largest asset managers, BlackRock’s XRP ETF is expected to attract significant attention from institutional and qualified investors. After the ETF’s listing, traditional funding channels will find it easier to access the XRP market, providing substantial liquidity support.
Historical data shows that similar cryptocurrency ETF listings are often accompanied by significant short-term market rallies. Following BlackRock’s application announcement, XRP prices have shown signs of recovery, and investor confidence has clearly strengthened.
CryptoEasily helps XRP holders achieve steady returns.
With its price potential widely viewed favorably, CryptoEasily’s cloud mining and digital asset management platform offers XRP holders a stable passive income opportunity. Users do not need complicated technical operations; they can receive daily earnings updates and achieve steady asset appreciation through the platform’s intelligent computing power scheduling system.
The platform stated that its revenue model, while ensuring compliance and security, takes into account market volatility and long-term sustainability, allowing investors to enjoy the benefits of market growth while also obtaining a stable cash flow.
CryptoEasily is a regulated cloud mining platform.
As the crypto industry rapidly develops, security and compliance have become core concerns for investors. CryptoEasily emphasizes that the platform adheres to compliance, security, and transparency principles and undergoes regular financial and security audits by third-party institutions. Its security infrastructure includes platform operations that comply with the European MiCA and MiFID II regulatory frameworks, annual financial and security audits conducted by PwC, and digital asset custody insurance provided by Lloyd’s of London.
At the technical level, the platform employs multiple security mechanisms, including bank-grade firewalls, cloud security authentication, multi-signature cold wallets, and an asset isolation system. This rigorous compliance system provides excellent security for users worldwide.
Its core advantages include:
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● Flexible asset management: Earnings can be withdrawn or reinvested at any time, supporting multiple mainstream cryptocurrencies.
●Low correlation with price fluctuations: Even during short-term market downturns, cash flow remains stable.
CryptoEasily CEO Oliver Bruno Benquet stated:
“We always adhere to the principle of compliance first, especially in markets with mature regulatory systems, to provide users with a safer, more transparent and sustainable way to participate in digital assets.”
How to join CryptoEasily
Step 1: Register an account
Visit the official website: https://cryptoeasily.com
Enter your email address and password to create an account and receive a $15 bonus upon registration. You’ll also receive a $0.60 bonus for daily logins.
Step 2: Deposit crypto assets
Go to the platform’s deposit page and deposit mainstream crypto assets, including: BTC, USDT, ETH, LTC, USDC, XRP, and BCH.
Step 3: Select and purchase a mining contract that suits your needs.
CryptoEasily offers a variety of contracts to meet the needs of different budgets and goals. Whether you are looking for short-term gains or long-term returns, CryptoEasily has the right option for you.
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For contract details, please visit the official website.
After purchasing the contract and it takes effect, the system will automatically calculate your earnings every 24 hours, allowing you to easily obtain stable passive income.
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Summarize
BlackRock’s application for an XRP ETF has injected strong positive momentum into the crypto market, with XRP prices poised for a significant surge and becoming a potential high-yield investment in 2026. Meanwhile, through the CryptoEasily platform, investors can steadily generate passive income in volatile markets, achieving double asset growth. This provides an innovative and sustainable investment path for long-term investors.
If you’re looking to earn daily automatic income, independent of market fluctuations, and build a stable, long-term passive income, then joining CryptoEasily now is an excellent opportunity.
Official website: https://cryptoeasily.com
App download: https://cryptoeasily.com/xml/index.html#/app
Customer service email: info@CryptoEasily.com
Features
Digital entertainment options continue expanding for the local community
For decades, the rhythm of life in Winnipeg has been dictated by the seasons. When the deep freeze sets in and the sidewalks become treacherous with ice, the natural tendency for many residents—especially the older generation—has been to retreat indoors. In the past, this seasonal hibernation often came at the cost of social connection, limiting interactions to telephone calls or the occasional brave venture out for essential errands.
However, the landscape of leisure and community engagement has undergone a radical transformation in recent years, driven by the rapid adoption of digital tools.
Virtual gatherings replace traditional community center meetups
The transition from physical meeting spaces to digital platforms has been one of the most significant changes in local community life. Where weekly schedules once revolved around driving to a community center for coffee and conversation, many seniors now log in from the comfort of their favorite armchairs.
This shift has democratized access to socialization, particularly for those with mobility issues or those who no longer drive. Programs that were once limited by the physical capacity of a room or the ability of attendees to travel are now accessible to anyone with an internet connection.
Established organizations have pivoted to meet this digital demand with impressive results. The Jewish Federation’s digital outreach has seen substantial engagement, with their “Federation Flash” e-publications exceeding industry standards for open rates. This indicates a community that is hungry for information and connection, regardless of the medium.
Online gaming provides accessible leisure for homebound adults
While communication and culture are vital, the need for pure recreation and mental stimulation cannot be overlooked. Long winter evenings require accessible forms of entertainment that keep the mind active and engaged.
For many older adults, the digital realm has replaced the physical card table or the printed crossword puzzle. Tablets and computers now host a vast array of brain-training apps, digital jigsaw puzzles, and strategy games that offer both solitary and social play options.
The variety of available digital diversions is vast, catering to every level of technical proficiency and interest. Some residents prefer the quiet concentration of Sudoku apps or word searches that help maintain cognitive sharpness. Others gravitate towards more dynamic experiences. For those seeking a bit of thrill from the comfort of home, exploring regulated entertainment options like Canadian real money slots has become another facet of the digital leisure mix. These platforms offer a modern twist on traditional pastimes, accessible without the need to travel to a physical venue.
However, the primary driver for most digital gaming adoption remains cognitive health and stress relief. Strategy games that require planning and memory are particularly popular, often recommended as a way to keep neural pathways active.
Streaming services bring Israeli culture to Winnipeg living rooms
Beyond simple socialization and entertainment, technology has opened new avenues for cultural enrichment and education. For many in the community, staying connected to Jewish heritage and Israeli culture is a priority, yet travel is not always feasible.
Streaming technology has bridged this gap, bringing the sights and sounds of Israel directly into Winnipeg homes. Through virtual tours, livestreamed lectures, and interactive cultural programs, residents can experience a sense of global connection that was previously difficult to maintain without hopping on a plane.
Local programming has adapted to facilitate this cultural exchange. Events that might have previously been attended by a handful of people in a lecture hall are now broadcast to hundreds. For instance, the community has seen successful implementation of educational sessions like the “Lunch and Learn” programs, which cover vital topics such as accessibility standards for Jewish organizations.
By leveraging video conferencing, organizers can bring in expert speakers from around the world—including Israeli emissaries—to engage with local seniors at centers like Gwen Secter, creating a rich tapestry of global dialogue.
Balancing digital engagement with face-to-face connection
As the community embraces these digital tools, the conversation is shifting toward finding the right balance between screen time and face time. The demographics of the community make this balance critical. Recent data highlights that 23.6% of Jewish Winnipeggers are over the age of 65, a statistic that underscores the importance of accessible technology. For this significant portion of the population, digital tools are not just toys but essential lifelines that mitigate the risks of loneliness associated with aging in place.
Looking ahead, the goal for local organizations is to integrate these digital successes into a cohesive strategy. The ideal scenario involves using technology to facilitate eventual in-person connections—using an app to organize a meetup, or a Zoom call to plan a community dinner.
As Winnipeg moves forward, the lessons learned during the winters of isolation will likely result in a more inclusive, connected, and technologically savvy community that values every interaction, whether it happens across a table or across a screen.
Features
Susan Silverman: diversification personified
By GERRY POSNER I recently had the good fortune to meet, by accident, a woman I knew from my past, that is my ancient past. Her name is Susan Silverman. Reconnecting with her was a real treat. The treat became even better when I was able to learn about her life story.
From the south end of Winnipeg beginning on Ash Street and later to 616 Waverley Street – I can still picture the house in my mind – and then onward and upwards, Susan has had quite a life. The middle daughter (sisters Adrienne and Jo-Anne) of Bernie Silverman and Celia (Goldstein), Susan was a student at River Heights, Montrose and then Kelvin High School. She had the good fortune to be exposed to music early in her life as her father was (aside from being a well known businessman) – an accomplished jazz pianist. He often hosted jam sessions with talented Black musicians. As well, Susan could relate to the visual arts as her mother became a sculptor and later, a painter.
When Susan was seven, she (and a class of 20 others), did three grades in two years. The result was that that she entered the University of Manitoba at the tender age of 16 – something that could not happen today. What she gained the most, as she looks back on those years, were the connections she made and friendships formed, many of which survive and thrive to this day. She was a part of the era of fraternity formals, guys in tuxedos and gals in fancy “ cocktail dresses,” adorned with bouffant hair-dos and wrist corsages.
Upon graduation, Susan’s wanderlust took her to London, England. That move ignited in her a love of travel – which remains to this day. But that first foray into international travel lasted a short time and soon she was back in Winnipeg working for the Children’s Aid Society. That job allowed her to save some money and soon she was off to Montreal. It was there, along with her roommate, the former Diane Unrode, that she enjoyed a busy social life and a place for her to take up skiing. She had the good fortune of landing a significant job as an executive with an international chemical company that allowed her to travel the world as in Japan, Hong Kong, New Zealand, Australia, Mexico, the Netherlands and even the USA. Not a bad gig.
In 1983, her company relocated to Toronto. She ended up working for companies in the forest products industry as well the construction technology industry. After a long stint in the corporate world, Susan began her own company called “The Resourceful Group,” providing human resource and management consulting services to smaller enterprises. Along the way, she served on a variety of boards of directors for both profit and non-profit sectors.
Even with all that, Susan was really just beginning. Upon her retirement in 2006, she began a life of volunteering. That role included many areas, from mentoring new Canadians in English conversation through JIAS (Jewish Immigrant Aid Services) to visiting patients at a Toronto rehabilitation hospital, to conducting minyan and shiva services. Few people volunteer in such diverse ways. She is even a frequent contributor to the National Post Letters section, usually with respect to the defence of Israel
and Jewish causes.
The stars aligned on New Year’s Eve, 1986, when she met her soon to be husband, Murray Leiter, an ex- Montrealer. Now married for 36 plus years, they have been blessed with a love of travel and adventure. In the early 1990s they moved to Oakville and joined the Temple Shaarei Beth -El Congregation. They soon were involved in synagogue life, making life long friends there. Susan and Murray joined the choir, then Susan took the next step and became a Bat Mitzvah. Too bad there is no recording of that moment. Later, when they returned to Toronto, they joined Temple Emanu-el and soon sang in that choir as well.
What has inspired both Susan and Murray to this day is the concept of Tikkun Olam. Serving as faith visitors at North York General Hospital and St. John’s Rehab respectively is just one of the many volunteer activities that has enriched both of their lives and indeed the lives of the people they have assisted and continue to assist.
Another integral aspect of Susan’s life has been her annual returns to Winnipeg. She makes certain to visit her parents, grandparents, and other family members at the Shaarey Zedek Cemetery. She also gets to spend time with her cousins, Hilllaine and Richard Kroft and friends, Michie end Billy Silverberg, Roz and Mickey Rosenberg, as well as her former brother-in-law Hy Dashevsky and his wife Esther. She says about her time with her friends: “how lucky we are to experience the extraordinary Winnipeg hospitality.”
Her Winnipeg time always includes requisite stops at the Pancake House, Tre Visi Cafe and Assiniboine Park. Even 60 plus years away from the “‘peg,” Susan feels privileged to have grown up in such a vibrant Jewish community. The city will always have a special place in her heart. Moreover, she seems to have made a Winnipegger out of her husband. That would be a new definition of Grow Winnipeg.
