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For Adam Rubin, success was secondary to maintaining roots in Canada – and reconnecting with old friends during Covid

Adam Rubin

By GERRY POSNER Could you predict an Adam Rubin? Not likely. If you asked him, he would have said not at all. But Adam, the youngest child of Chuck and Naida Rubin (neither of whom is exactly unknown to many readers of the JP&N) has carved out a path which is truly remarkable in many ways.

The grandson of Sam Rubin, a farmer from near Fort William, Ontario (as it was then called), Adam was what he calls a Ramah School dropout after Grade 1. He did, however, manage to complete Laidlaw Elementary School and later was one of a handful of Jewish boys at St. Paul’s High School. He was active in Kadima and BBYO and also was a camper at BB Kenora.

Then, in a an unusual step at that time, he left Winnipeg and headed east to study Economics and Political Science at McGill, living with two close friends form Winnipeg: Eric Corne and Jon Pesochin. Following graduation, Rubin headed to the University of Ottawa for an MBA. His roommate was another Winnipegger, Matt Golden. There is a theme here which Adam is quick to stress. He says, “I am still very close with Matt, Phil, Eric and Jon to this day (Phil being Phil Haid). One of the things I treasure most about Winnipeg is the lifelong friendships that have been nurtured by that city. In fact, as I am now middle aged, I look back with tremendous fondness and admiration for the strength of community Winnipeg has. It’s one I have not seen replicated.”

The education of Adam Rubin then expanded to include law school at the University of Calgary. Rubin thus had the package of business and law, on top of which he also completed the Advanced Leadership Programme at Harvard Business School. Upon graduation from law school, he entered the work force during the dot.com boom – followed by its bust. Rubin joined a boutique law firm specializing in corporate finance and securities law in Calgary where he was responsible for taking companies into the public domain. As Rubin reflects, “I took many of those high- flyers from the cradle to orbit – and then to the grave, in three or four years.” Ultimately, Rubin wanted to develop his business side and in particular to build businesses and foster their growth. He joined a top energy company at the time – Nexen, a Calgary based corporation with a global presence. As Rubin notes, however, the “oil patch was a strange place for a Jewish boy from Winnipeg.”

In 2007 Adam took what was supposed to be a two-year assignment in Dallas to help run Nexen’s US operations, so off he went with his former wife and four-year-old daughter, Sam. Two years turned into five years and, even with his success at Nexen, Adam had an opportunity in 2012 to join Venari Resources LLC, a private equity funded offshore exploration company in Dallas. Adam served as Senior Vice-President, General Counsel and Secretary for Venari. He and a few of his colleagues were responsible, among many other duties, for helping to raise $2.4 billion from leading private equity firms. Adam was a founding member of the largest private equity- backed start up in the oil and gas sector at the time. You could say Adam had come a long way from his grandfather Sam Rubin’s farming career, but they likely had the same work ethic. The business took off like a rocket ship, Adam states, but it also fell back to earth and, in 2019, the company’s assets were sold.

And so, in 2020 (just before the pandemic hit), Adam Rubin was unemployed for the first time in his life. Rubin was delighted to be in that position. He had what he calls “catching up time” with his buddies. Adam also did what many other parents were forced to do – he became a teacher to his son, as in Grade 3 science, geography and social studies. Adam describes that as a special time for him, also noting that time included tasting defeat in a 100 yard dash with his now 17-year-old daughter Samantha (named for his grandfather, Sam Rubin).

The big thing that was very special for Adam during Covid was reconnecting with his old friends as they all hit 50. The group – which included Avi Gesser, Matt Golden, Phil Haid, my son Ari Posner, Cory Pollock, Jason Klapman, Danny Stoller, also two guys from Saskatchewan and Alberta – Terry Levitt and Rob Eichelson, would meet online. The “prairie boys”, as they referred to themselves, tried to help each other navigate the new normal. They became coaches, mentors, cheerleaders and even entertainers for one another. They created a contest with each other to name that tune, with music provided by Ari.
And, what this all says to Adam is “It reminds me and affirms the great character of Winnipeg. Good people come out of that town. … Honestly, I think the best asset I have is having had the opportunity to be raised in Winnipeg. It’s the foundation for what makes our group who we are.”

Today, Adam is back in action working as General Counsel with another private equity portfolio company, owned by the Blackstone Group. This company is one of the largest manufacturers of highly engineered structures for the telecom and utility industries in the United States. He still makes every effort to return to Winnipeg to see his family, either in the city or at the family cottage at Matlock. He is thrilled that his oldest child, Sam, is a first year student in the Faculty of Arts at Western University. What he delights in most is watching his child come to realize the benefits of being in Canada.

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Features

I Speak “Jew”

Morrocan Jewish fish dish

By MARK E. PAULL I grew up in Montreal. Born in 1956. Anglo by birth, sure. But that never quite fit. I don’t speak “Anglo” the way they mean it. My real language is Jew.
And I don’t mean Hebrew or Yiddish. I mean the language of reading the room before you enter it. The code-switching, shame-dodging, laugh-first-so-they-don’t-pounce dialect we pick up early. It’s a language built on side-eyes and timing and ten generations of tension.
I speak French—enough to make myself understood. Enough to charm a dinner table, crack a joke, get someone’s uncle to nod. I’m not fluent, but I’m fast. Doesn’t matter. In Quebec, language isn’t grammar—it’s inheritance. It’s who your grandfather cursed out in a hardware store.
To the Francophones, I’ll never be one of them. My accent betrays me before I say a word. I’m just an Anglo. And not even that, really. Because when the lens tightens, when they look closely, I’m just un Juif. Just a Jew.
And to the Anglos? Same thing. I can wear the suit, speak the Queen’s English, order the wine properly—still a Jew. Even in rooms where I “pass,” I don’t belong. I’m not invited in to be myself. I’m invited in to behave. To be safe. To not say the thing that makes the air stiff.
We’re the only people still called by our religion. No one says “Orthodox” for a Greek. No one says “Vatican” for an Italian. No one calls a Black man “Baptist” before they see his face. But “Jew”? That sticks. That’s the label. Before passport. Before language. Before hello.
I’ve mostly made peace with that. But there’s still this ache—knowing you can live your whole life in a place and never really be from there.
Let me tell you a story.
We had this block party once—the folding-table, paper-plate kind. Kids zipping by on scooters. Music low. Everyone asked to bring something from “your culture.”
The Greek guy brought lemon potatoes and lamb—felt like it came with a side of Byzantine history. The Italians brought two lasagnas—meat and veggie—with basil placed like confetti. The Vietnamese couple brought shrimp rolls that vanished before they hit the table. Even the German guy—built like a fridge—brought bratwurst and a six-pack with gothic lettering.
And then us.
My partner made Moroccan fish. Her grandmother’s recipe. Red with tomatoes, garlic, cumin. Studded with olives and preserved lemon. I brought a bottle of white wine. Dry. Crisp. From the Golan Heights. Not Manischewitz. Not even close.
We laid it out. Someone leaned over: “Moroccan? But I thought you were Jewish.”
We smiled. “We are.”
Then: “So… where’s the brisket? Isn’t Jewish wine supposed to be sweet?”
That’s when it hits you. No matter how long you’ve lived here, how many snowstorms you’ve shoveled through, you’re still explaining yourself. Still translating your presence.
Because they don’t know. They don’t know Jews came from everywhere. That “Jewish” isn’t one dish—it’s a whole map. That we had Jews in Morocco before there was even a France. That some of us grew up on kreplach, some on kefta. That some of our mothers sang in Yiddish, others in Arabic, and some in both—depending on who was knocking.
They don’t know. And worse—they don’t ask.
And that’s the part that gets you. Not the slurs. Not the graffiti. Not even the occasional muttered cliché. It’s the blankness. The shrug. The image they already have of you that’s built out of dreidels and sitcoms.
“Jewish” as nostalgic. As novelty. Something they saw once on a bagel.
Sometimes, when those questions come, I float. One version of me walks out. Another turns into a mouse. One turns into a Frisbee. Just gone. Not mad. Just tired.
Because being a Jew isn’t cute. It’s not nostalgic.
It’s ancient.
Before Montreal.
Before France.
Before Poland. Before Spain.
Before pogroms.
Before ghettos.
Before Hitler.
Before even the word Europe.
We were there.
Go back to the 5th century. 2nd century.
Go back to Jesus—our kid, by the way.
Go further—Babylon. Persia.
Keep going—Temple. Exile. Wandering.
And still, after all that, I’m at a table in Quebec explaining why our fish has cumin in it.
It’s almost funny. If it didn’t wear you down a little.
I’m not looking for pity. This isn’t a complaint.
I’m proud. I know what I carry. I walk into any room with five thousand years behind me. I come from people who kept the lights on through every kind of darkness—and laughed through it, too.
But sometimes, I just wish I didn’t have to explain so much.
All I want is to put down my dish…
…and hear someone say:
“That smells amazing. Tell me the story.”

That’s all.


Mark E. Paull, C.A.C. is a Certified ADHD Coach – IPHM, CMA, IIC&M, CPD Certified
Writer | Lived-Experience Advocate | Type 1 Diabetic since 1967

He has been published in:
The New York Times, The Globe and Mail, Folklife Magazine, Times of Israel, CHADD’s Attention Magazine, The Good Men Project

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Features

At 104, Besse Gurevich last original resident of Shaftesbury Park Retirement Residence

By MYRON LOVE At 104, Besse Gurevich is the last of the original residents of Shaftesbury Park Retirement Residence. She may also be the oldest member of our Jewish community.
Although her vision and her hearing have diminished considerably, her mind and memory are still intact.  A few weeks back, this writer sat down with her in her suite as she recalled a life filled with highs and lows and her many  contributions to her community, both in Winnipeg and Fort William before that.
The daughter of Jack and Rebecca Avit, her life’s journey began in 1921 in a home on Carlton Street near Ellice Avenue, near her father’s furniture store.  He later operated a cap factory.
When she was ten, the family – she had two brothers and a sister – moved to Manitoba Avenue in the old North End. “My father had put a deposit down on a house on Scotia,” she recalls.  “But my parents didn’t feel that the neighbourhood was Jewish enough.”
Her schooling included Peretz School and, like so many of her generation, St. John’s Tech (as it was known back then.)  “I was actually supposed to be going to Isaac Newton for high school,” she says.  We were living on the wrong side of the tracks for St. John’s.  After one day at Isaac Newton, I found a way to transfer to St. John’s.”
In 1940, 19-year-old Bessie Avit married Jack Gurevich, a young man from Fort William.  The wedding was marred though, by the sudden, untimely passing of her father.
Following the wedding, Besse moved with her new husband to Fort William where Jack Gurevich worked in retail clothing sales.  “We lived in Fort William for 20 years,” she says.  “Our three children (Judy, Richard and Howard) were born there.”
She recalls that there were about 200 Jewish families – including her sister and one of her brothers for some years – in town, during the time she lived there. “We were very well known in the community,” she recalls. “I was involved in everything.”
Her community activism continued after the family’s return to her home town. While Jack went to work as a salesman for Western Glove Works, Besse became an indefatigable community volunteer. At one time or another, she served as vice-president of ORT, Hadassah and National Council of Jewish Women in Winnipeg. She was also a long time B’nai Brith member.
In the business world, the highlight of her career was the building of Linden Woods.  “I became involved in real estate development for a time,” she recalls. “I was hired by Genstar to develop Linden Woods.  The company estimated that it would take about 20 years to complete.  I got it done in two.”
She also taught hair dressing for a while. “I worked with many young Jewish brides,” she says.
Recent years have not been kind to Besse Gurevich. Her beloved husband, Jack, died in 2016 – after almost 65 years of marriage.  Older son, Richard, passed away in Vancouver in 2018 and, most recently –six months ago – younger son, Howard, followed.  She notes that there were 200 mourners at Howard’s funeral.
(Howard Gurevich was in marketing for many years before turning his talents to the art world. In recent years, he was best known for Gurevich Fine Art in the Exchange District and his support of local artists.)
Besse Gurevich celebrated her 100th birthday – which took place at the height of the Covid shutdown – quietly. 
While she used to enjoy reading. she is unable to do so any more. She can still listen to television.
And while she has few family members to visit her any more, she does have a group of friends interesting enough from the local theatre scene.  For many years, she was a close friend of the late Doreen Brownstone, one of the leading figures in theatre in Winnipeg for more than half a century.  Besse became part of the group that would visit Doreen every week and, since Doreen passed on three years ago, the members of the group have continued to visit Besse on a weekly basis.  

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Features

Winnipeg author’s first novel gripping tale of romance, action and intrigue, set in 15th century Spain and Morocco

“The Chronos of Andalucia” author Merom Toledano

By MYRON LOVE “The Chronos of Andalucia”, a novel just released by first-time author Merom Toledano, is a historical romance set in late 15th century Spain and Morocco, filled with passion, action, intrigue, unexpected twists and turns – and, of course, with the requirement of any medieval story – a quest.
The easy-to-read, 190 page book follows the adventures of Catalina, a young woman living by her wits on the streets of Granada in the year 1487, (just after the Christian armies of Ferdinand and Isabella had recaptured all of Spain from the Moors) – while trying to evade the agents of the Inquisition, who had murdered her Jewish mother and Christian father 10 years earlier.  She was left with an insatiable desire to learn about astronomy, along with a mysterious map and an astrolabe (an instrument formerly used to make astronomical measurements) – the importance of which will only be unveiled if she can get to the city of Tangier in Morocco.
Early on, there is a reference to Abraham Zacuto, a prominent Spanish rabbi famed for his knowledge of astronomy and astrology.
The action begins when she has a casual interaction with a former Spanish soldier, Diego.  When the forces of the Inquisition approach, she flees with the soldier – who is also her love interest – and who helps her to escape.  They turn for help to a childhood friend of Catalina’s – Roberta, a nun, who helps them on their perilous  journey to Tangier – a journey that includes being captured by pirates, surviving a shipwreck, being separated for a long period of time and, of course, finding each other again and realizing the success of their joint quest.
In his writing, the author paints vivid word pictures of the different characters and beautifully invokes the colour, sights, sounds and scents of the time and the places. 
What I found truly remarkable about the writing of “The Chronos of Andalucia” is that English is not Merom  Toledano’s first language.  The Israeli-born author – he grew up near Haifa – came to Winnipeg with his young family just eight years ago.
“I have had this book in mind for several years now,” says the satellite engineer whose working career takes him to many different parts of the world. 
He notes that he has always felt a connection to Spain, Spanish music and literature – a reflection of his family’s modern origins in that country.  His great-grandparents, he relates, lived in Toledo – hence the family name, Toledano.  His parents lived in Meknes in Morocco while his father attended university in Tangier before making aliyah.
Toledano just published “The Chronos of Andalucia” in April on Amazon. He reports that the book – which is available here at McNally Robinson – has been selling well –close to 100 copies – with orders coming from a bookstore chain in England, a bookstore in Denmark, and one in Italy.
“I have had between 30 and 40 positive reviews so far,” he reports.
Toledano adds that he envisages “The Chronos of Andalucia” to be the first in a series – a la the writer Danielle Steele.  He is already working on a sequel – which is hinted at the end of “The Chronos” and, he reports, he is establishing his own independent publishing operation.        

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