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Interview with Daniel Levin – author of international best seller “Proof of Life”, the sensational true story of the hunt for a young man gone missing in Syria in 2012

Daniel Levin – his recently
released best selling book

By BERNIE BELLAN A couple of months back I had the opportunity to read and review an advance copy of a terrific new book titled “Proof of Life”, by Daniel Levin.
In it Levin tells the true story of a task he was given to try and find out what happened to a young man who disappeared in Syria during the early stages of what turned out to be a protracted struggle between the regime of Bashar Assad and the many different groups that emerged determined to fight him.

By now we know how incredibly vicious that fighting became – with all sides committing atrocities that shocked much of the world. Yet, despite the tremendous dangers he knew he would face in accepting his assignment, Levin was able to navigate some of the murkiest corners of the Middle East in pursuit of his goal.

Levin’s book was so completely riveting – and disturbing in many aspects, that when I was offered the opportunity to interview Levin himself, I immediately accepted. It took some time, however, to find a time where Daniel Levin could sit down and talk with me over the phone – about his life and his endlessly fascinating career which has involved his working in some of the world’s most dangerous areas.
Finally, on June 4, Levin was available – for what I originally thought was only going to be about 20 minutes, but when he told me that he actually had 45 minutes to spare, I took advantage to delve as much as I could into how he came to be doing what he does. I spoke with Levin, who was in his home somewhere in New York.

Levin’s early years took him all over the world
I had thought that what might follow would be a give and take, but in reality Levin operates in such a different world that would be so unfamiliar to most of us that he spent a good deal of his time explaining just what it is that he does. I began by saying to him: “Your background was as sort of as a negotiator – you were working to develop modes of democracy in states that had authoritarian-led governments. Is that correct?”
Rather than answer that question in a brief manner, however, Levin entered into a long and fairly complex explanation of what he does and how he ended up in the world of hostage negotiation, which is a byproduct of his primary work.
He began by informing me that he had read my review of his book, which, he said, was quite good, except that I had made one mistake. I had written that Levin was a “Swiss-born Jew”.
“I was actually Israeli-born,” he clarified – “in 1963. My father was an early founder generation – served in the Palmach, ended up going into politics, was close to Ben Gurion, became a diplomat, and in the mid-60s he was posted to Kenya – where my sister was born.
“We were there during the Six-Day War and after he returned – in 1969, his views diverged from those of his colleagues in the Labor Party. He favoured a negotiation with the Palestinians immediately – despite the Khartoum Resolution (which became famous for the “three nos: no peace with Israel, no recognition of Israel, no negotiations with Israel”), had a big clash with most of them, and decided to leave for a few years. And because my mother was from the Italian part of Switzerland, we moved to Switzerland in 1970. That’s how the Swiss angle started.
“We lived there for most of my school years – elementary and high school. After high school I came to the US, where I went to Yeshiva, also studied martial arts. I went back to Switzerland, went to law school, moved back to Israel in 1988, both to do my military service, also because I was working on my doctorate in law and my thesis was about clashes between religious and secular legal systems.
“I came to the States in 1992 – I’m basically anchored here since.

“The reason that I’m telling you all this is that my most of my work as a lawyer involved conflicts between different legal, religious, and political systems and how they can be reconciled.
“As an example, if you have a Jewish divorce that a secular judge has to evaluate for compliance with secular constitutional norms – does he just go into his American law – or his Swiss law or his French law, or does he look at the Jewish law and see whether it might provide suitable alternate solutions that would be more compliant with his secular law principles?
“That was my initial background and when I came to the States in the early 90s I did a post doctorate at Columbia, then ended up working in a large law firm, and most of our work was in developing countries, trying to develop their new financial markets and judicial systems. I did that for a few years until I decided I wasn’t interested in doing just the transactional part and I started my own law firm with some partners with the idea of initially helping countries – in Africa, South America, in the Middle East, help them emerge from poverty and high debt levels, and try to develop new political and economic structures.
“That was in the 90s. We developed essentially a development platform – at its core a non-World Bank approach. We didn’t just fly in experts and tell them what to do, but rather we developed a kind of knowledge platform – like a library, and we would provide that platform as a tool to local talent, to young professionals on the ground, and we would work with them to develop their own solutions.

Contacted by the Prince of Liechtenstein to help start a foundation
“That was the origin of our work and, around 2006 I was contacted by a head of state – a monarch in Europe, the Prince of Liechtenstein, who said ‘I really like your approach to development. What I’d like to do is start a not-for-profit foundation and you’ll use your methodology as a way to work in failed states, conflict zones, war torn areas, to help rebuild them by helping with the next generation of leaders to develop solutions that might work – so that, for example, if you go to a country like Yemen, which has been shattered by civil war and by tribalism – 187 tribes, can we figure out different political systems, different constitutional systems – rotation governments for example – not what you have in Israel right now, but rotations among tribes, and can those solutions work?’ ”
Levin continued: “We develop platform tools for training of next-generation leaders. We work with partners in the different regions. For Yemen, for example, we’re working with a partnership in Abu Dhabi. In Libya we’re working with a very high quality individual to develop a think tank outside of Libya, where we’re training young Libyans to take future leadership positions in the country.
“It’s not as if we’re coming into countries and telling people what their countries should look like. Our goal is to use our knowledge platform and our tools to help teams on the ground to develop their country based on their own preferences and traditions, but with the benefit of best practices from other countries and regions.”

Levin went on to describe the often painfully slow steps required in trying to develop democratic institutions within countries that have not had any sort of tradition of democracy. He said that his foundation tries to find young, uncorrupted individuals – not the sons and daughters of ruling elites, he emphasized – and teach them about such things as constitutions and a judicial system that will remain uncorrupted.
I wondered whether it was even possible to find – and train, young individuals, inside the countries themselves where Levin’s foundation might be attempting to develop basic democratic norms.
He admitted that, in many cases, it involves having to take individuals outside of their countries for training. “But,” he cautioned, “there is no way to replace the presence in the country itself. There is no way, for example, to avoid having to go to Syria in those early years and interact with people there.”
Levin added though, that the goal, “at some point, is to take the core team that you’re working with out of the country – and take them for further training, in the Syrian case – to Lebanon, because it’s just not safe for your own staff and for the individuals who you’re wanting to train to leave them there.”

Syria, 2015… By that
time Levin was no longer there

As much as one may harbour notions of glamorous international diplomacy – jetting into world hot spots – such as how American diplomat Richard Holbrooke was famous for doing, Levin said, he wanted to make sure to dispel any idea that what he and his small team do is anything except very hard work – often leading to total disappointment.
With that in mind, Levin launched into a more detailed explanation how he became involved in what was, at the time, a civil war in Syria between the Assad regime and a large number of factions opposed to that regime.
“That became the beginning of my work and, since the Arab Spring (which began in 2011), we’ve been so heavily involved in war zones – in Syria, for example, which is the basis of the book, that we were involved not just in developing these solutions, but in mediating between the war sides. This was early in the war – when it wasn’t clear how the war was going to end or that the regime would end up with the upper hand following the Russian intervention in 2015.

How Levin became a hostage negotiator in Syria
“It was in that context that I was approached by various families (including of the young man who went missing in Syria), who said: ‘You’re active in Syria, you’re active in Libya, can you help us find our missing son, our missing husband? That was the entry into the world of hostage negotiations.”
At that point I said to Levin that I was glad he provided context for how he ended up involved in trying to find out what happened to one young man in particular in Syria. I said to him that anyone who would read “Proof of Life” would find themselves plunged right into the harrowing tale of Levin being immersed in a very dangerous pursuit of information – without knowing all that much about Levin himself. In fact, I said to him, if he hadn’t made clear at the outset of the book that what the reader was about to read was all true, I’m sure that a great many readers would think that it’s a work of fiction.
I said to Levin that “the next question that would probably come to mind to any Jewish reader, for sure, and probably almost anyone for that matter, is how does a Jew – and you didn’t pretend to be anything other, gain entrée into all these countries where one would think a Jew – never mind an Israeli, would not exactly be received with open arms. Was it a problem at all?”

Never hid the fact he was a Jews – although he didn’t advertise his being Israeli-born
Levin responded: “There are a number of elements to that. First of all I never have hidden the fact that I’m Jewish; I did not advertise the fact that I’m Israeli. I have multiple citizenships, but I am Israeli-born. Israeli was my first one (citizenship) and the one I’m most attached to. I view myself as Israeli; I served in the army there, my father served in the army there; I was in combat multiple times. I didn’t advertise that and that is why I am very careful how I describe myself in the book.
“I do show how I recorded and documented everything in the book, but I didn’t want the book to be too much about myself. I am the protagonist in this, but I really wanted to tell the story of this war economy (in Syria) and some of its victims (some girls who were forced into prostitution in Dubai became subjects of Levin’s interest during the course of his investigation).
“As to my own background and my ‘Israeliness’, it shines through – and some of the things that I did in the army were tools that I needed to navigate these 20 days (Levin spent in pursuit of his goal) and some other scenarios.

I asked Levin this: “The way you were able to capture the dialogue (of the various characters who are introduced through the course of the book) – you weren’t carrying recording devices on you, were you? By the way, tell me if there’s anything you don’t want me to disclose.” (After all, I thought, wouldn’t it be detrimental to Levin’s future work in the Middle East if individuals with whom he might need to be in contact were aware that he might be revealing information about them the way he did in “Proof of Life”?)

Levin answered: “I never hide my Israeliness; I just don’t advertise it. If someone asked me I wouldn’t lie about it. Anything I’m telling you now – unless I say something is off the record, you can go ahead and write about.”

As for how Levin recorded actual conversations (which are often quoted verbatim in the book – and some of them are extremely frightening as he is able to get certain characters to open up about some terrifying incidents in which they have been involved, including murder) – “The way I recorded (conversations),” Levin explained, “was primarily with my phone. I created a short cut to my home screen. I didn’t have to open my phone; I just had to tap a button and start recording, and I had a separate recording device.
“Whenever I was able to record a conversation, I did that. There were several situations in which I was unable to do that – especially the night in Beirut where I had to surrender all my electronic devices. In those cases, I would take notes whenever I could and I’m careful in the book to indicate when I’m writing down from memory, also when the memory of others was different from the way I remembered moments, so that I try to be as honest as I can.
Levin said he “wanted to add (in response to my question how Levin was able to navigate some of the murkiest areas of the world in the Middle East) that I had lived in Africa as a kid, and one of the languages I learned was Swahili – and Swahili has a very strong Arabic base. It later helped me when I learned Arabic, much, much later in my professional career. So, part of the answer to your question is I was able to blend in, rather than stand out as Jewish or Israeli.”
I wanted to switch tacks from talking about “Proof of Life” to Levin’s experience as a negotiator in other venues. “Have you been asked by various governments to get involved in behind the scenes negotiations at other times?” I wondered.
“Yes – there are two angles to this. Usually – in the case of hostages, I get approached by families and then I coordinate with governments if it’s relevant – with the intelligence community or diplomats, but generally I get approached by families because they’re not getting anywhere with their home governments.
“With respect to mediation between the sides in the Middle East (and it’s usually the Middle East where Levin gets involved, he noted) it’s on our foundation’s platform either to mediate a conflict or to provide what I call a ‘Track 3 diplomacy’ channel, which is a very informal – with full plausible deniability, communication channel, so that the sides that might not otherwise be talking – and there are several of those in the Middle East, as you can imagine, have a way to communicate – not so much to sign some sort of peace agreement – that’s an illusion, but just, for example, to prevent unintended escalations.
“Very often Israel is one side of this equation – and an action gets misinterpreted as an intended act of aggression, and there’s a real need to have indirect conversation and make sure that it doesn’t trigger consequences. It’s something that I get very involved in as part of my daily work.”

I asked: “Given that, is there anything you’d like to say about the recent war between Israel and Hamas? If you had been involved, was there some sort of expertise that you might have been able to offer that could have prevented that war?”
“The short answer to your question,” Levin offered, “is no.
“I’ve been involved in escalations both between Israel and Palestinians and countries surrounding Israel. The issue in all the clashes between Israel and Hamas – as well as Israel in Lebanon, is: ‘Are you trying to mediate this for the sake of finding a solution or are you trying simply to mitigate the suffering or are you merely going through the motions based on your own particular identity – even if you look at the recent clash and, even if you try to avoid the particular tribal or political affiliation – Jewish, not Jewish, conservative, progressive – those types of discussions tend to be tedious and unproductive, because once people have identified who they are, their positions tend to flow from there without much flexibility or room for negotiation.
“My job is different because, in the case of Israel and Hamas, these types of escalations have clear political benefits for very specific individuals or parties. If you take the recent one, it’s very clear that Netanyahu’s political fortunes had reached an end…and obviously with this most recent case, it started with a very clear provocation by right wing Israeli groups in Sheikh Jarrah. If you want to start into a discussion about who’s been in the Middle East longer – 3,000 years, 5,000 years – I’m not interested in that.
“What I’m interested in is that people are suffering in the region and you have to make a decision whether you’re working toward a political solution or not. This particular escalation benefited Netanyahu – at least very temporarily, and it benefited Hamas. Hamas itself was starting to lose control over the street in Gaza. I’ve been to Gaza many times and Gaza today is not Gaza of 20 years ago – before Israel pulled out – in 2005. It’s also not Gaza of ten years ago.

Youth in Gaza feel oppressed by Hamas
“In Gaza today you have a youth fighting battles that were born after those conflicts of 20-25 years ago and they don’t feel the same allegiance to Hamas; they feel oppressed by Hamas. Hamas is starting to lose some of its authority and needs to resort to more and more oppression to stay in power. They had an interest in this escalation because they can present themselves as the protector of Al Aqsa Mosque in Jerusalem and responding to the provocation of Israeli policemen and soldiers with boots in the mosque. Those kinds of games and provocations have been going on for decades. There’s really nothing for me to do because no one is really trying to find a solution, through mediation or by other means – yes, there’s mediation for a cease-fire, but you’re never getting at the root of the conflict. I want to get involved when there’s a genuine desire to go beyond just repeating the same mistakes.”

I wanted to return to Levin’s experience in Syria, which, after all, led him to write “Proof of Life”. I asked him whether his involvement in mediating between various sides – both pro-regime and anti-regime, would also have led him to get involved with “Islamist groups” as well?
He answered: “No, not at the time. If you look at the timeline of the war in Syria, you have the uprising starting in 2011 – and it’s really starting over an increase in bread and food prices. And, instead of responding intelligently, they (the Assad regime) responded brutally – like many countries in the Arab Spring they started to slaughter children – 15-year-old boys spraying on a wall ‘We want cheaper food’ would be beaten to death in a police van, and that triggered huge uprisings and an insurgency started in September 2011.
“My involvement was primarily in 2012-13 in a mediating capacity. It was when the UN was trying to negotiate a cease-fire. It was before the rise of the Islamists in 2014, which also led to those gruesome executions of American and other Western hostages. It was also before the Russian intervention in September 2015, which completely tipped the war in favour of the regime.”
Levin also reminded me that there were no Islamist insurgents in 2011 in Syria, although Assad did release thousands of Islamists from prison at the very beginning of the insurgency – exactly the same way Saddam Hussein did during the American invasion of Iraq – and those released prisoners became the core of ISIS.
“At the point that we were involved, it was to see if we could deescalate the violence; the regime was not gaining the upper hand, the opposition was organized under the Free Syrian Army, and there were – within each camp, really genuine requests to see if there was a way that we could end this slaughter.
“When the whole thing collapsed – in 2014 and 15, we aborted our project there and stopped any form of mediation because the regime was no longer interested in a peaceful, negotiated solution. But I still remained involved in several matters in Syria, including the searches for missing persons and hostages.”

Levin’s current focus is on Libya and Yemen
I asked: “You say you’ve been involved in countries in Africa and the Middle East that could be described either as failed states or states attempting to emerge from authoritarian rule. Are there any other countries in which you’ve been involved?”
Levin said: “Yes, certainly in a development capacity, in Central America, Southeast Asia – Malaysia, Indonesia, but in terms of real conflict negotiation in the sense that I’ve been describing (during this conversation), it’s been primarily in north Africa, the Middle East, and the Gulf – from Yemen to Libya, even some aspects of the Iran conflict.”
“Libya and Yemen?” I said. “Those can best be described as failed states run by gangs and warlords. Is there anything you can offer as a ray of hope for the futures of those two countries?”

“Yes, I think so,” Levin replied. “Our foundation is actively involved in both those countries. In Libya, there is some hope – not so much because of the current temporary prime minister – (whose name is Dbeibeh), but rather because there is a weakening of the warlords, particularly the warlord in the east of the country, whose name is Khalifa Haftar, who is supported primarily by Egypt and the United Arab Emirates, and Russia. There is some form of reconciliation there, also encouraged and supported by European countries which finally recognized that the only way to stem the flow of African refugees coming to Europe through Libya was to have some form of stability in Libya.
“Yemen,” Levin observed, “is a very tribal society – some 187 different tribes – very fragmented, fragmented religiously between Sunni and Shia – fragmented between south and north. Yemen has been in a tenuous state since the 50s and every outside party that has tried to get involved in Yemen has failed. It’s sort of the Arab Vietnam. It’s a very complicated place to try to turn into a functioning state.

“There are very legitimate questions – and we’re working with groups, trying to figure out whether Yemen should be one nation or should it be a confederation of states or even tribes? Yemen was also a terrible mistake by the Saudi Crown Prince who thought he could prove his manhood with a quick win in Yemen and didn’t realize he would face the same fate as Nasser did 65-70 years ago (when Egypt’s then President Nasser also intervened in Yemen).
“So, Yemen is in far worse shape than Libya, I would say in answer to your question.”

As much as reading “Proof of Life” led me to want to find out quite a bit more about Daniel Levin, talking to him about the book and his career led me to ask him whether there might be more books in the works.
He said that in September a book called “Milena’s Promises” will be released in German (“Milenas Versprechen”). “It’s a crime story, a dialogue between an Israeli woman and a young man in the U.S. in the form of an email exchange. It’s all about the question of God’s existence and omnipotence, the suffering of innocent people, and the meaning of being a “chosen” people.”
“Proof of Life”, which was released on May 18th, has garnered a myriad of sensational reviews – including my own. As a result, I can hardly wait to read “Milena’s Promises” once it comes out in English.

 

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Bias in America’s Colleges Produced Modern Anti-Zionism

By HENRY SREBRNIK Jon A. Shields, Yuval Avnur, and Stephanie Muravchik, professors at the Claremont Colleges in California, have just completed a study, “Closed Classrooms? An Analysis of College Syllabi on Contentious Issues,” published July 10, 2025, that draws on a database of millions of college syllabi to explore how professors teach three of the most contentious topics: racial bias in the criminal justice system, the Israel-Palestine conflict, and the ethics of abortion. 

They used a unique database of college syllabi collected by the “Open Syllabus Project” (OSP). The OSP has amassed millions of syllabi from around the world primarily by scraping them from university websites. They date as far back as 2008, though a majority are from the last ten years. Most of the data comes from universities in the United States, Britain, Canada, and Australia.

“Since all these issues sharply divide scholars, we wanted to know whether students were expected to read a wide or narrow range of perspectives on them. We wondered how well professors are introducing students to the moral and political controversies that divide intellectuals and roil our democracy. Not well, as it turns out.” 

In the summary of their findings, “Professors Need to Diversify What They Teach,” they report that they found a total lack of ideological diversity. “Across each issue we found that the academic norm is to shield students from some of our most important disagreements.”

Teaching of Israel and Palestine is, perhaps no surprise, totally lopsided, and we’ve seen the consequences since October 7, 2023. Staunchly anti-Zionist texts — those that question the moral legitimacy of the Israeli state — are commonly assigned. Rashid Khalidi, the retired professor of Modern Arab Studies at Columbia, is the most popular author on this topic in the database. A Palestinian American and adviser to the Palestine Liberation Organization delegation in the 1990s, Khalidi places the blame on Israel for failing to resolve the conflict and sees the country’s existence as a consequence of  settler-colonialism.

The problem is not the teaching of Khalidi itself, as some on the American right might insist. To the contrary, it is important for students to encounter voices like Khalidi’s. The problem is who he is usually taught with. Generally, Khalidi is taught with other critics of Israel, such as Charles D. Smith, Ilan Pappé, and James Gelvin.

Not only is Khalidi’s work rarely assigned alongside prominent critics, those critics seem to hardly get taught at all. They include Israel: A Concise History of a Nation Reborn by Daniel Gordis, a professor at Shalem College in Israel. Gordis’s book appears only 22 times in the syllabus database. Another example is the work of Efraim Karsh, a prominent historian. His widely cited classic, Fabricating Israeli History, appears just 24 times.

For most students, though, any exposure to the conflict begins and ends with Edward Said’s Orientalism, first published in 1978. Said is the intellectual godfather of so many of today’s scholars of the Middle East, thanks in no small part to this classic book. Said was a Palestinian-American academic, literary critic, and political activist from a prominent Christian family. Educated at Princeton and Harvard Universities, two of America’s most distinguished centres of higher learning, he taught at Columbia University, another Ivy League institution, until his death in 2003.

Said was no crude antisemite. His writings were aimed at academics and intellectuals and he has, in my opinion, done more damage to the Jewish people than anyone else after 1945. Said claimed to be the first scholar to “culturally and politically” identify “wholeheartedly with the Arabs.” But he was also a political activist for the Palestinian movement opposing the existence of Israel.

Said warned PLO leader Yasir Arafat that if the conflict remained local, they’d lose. Join “the universal political struggle against colonialism and imperialism,” with the Palestinians as freedom fighters paralleling “Vietnam, Algeria, Cuba, and black Africa,” he advised.

(In this he was not the first, though. Fayez Sayegh, a Syrian intellectual who departed for the United States and completed his Ph.D. at Georgetown University in 1949, preceded him. Also an academic, his 1965 monograph Zionist Colonialism in Palestine stands as the first intellectual articulation of Zionism as a settler colonial enterprise, arguing that the analytical frameworks applied to Vietnam and Algeria apply equally to Palestine. The treatise situated Zionism within European colonialism while presenting it as uniquely pernicious.)

Israel’s post–Six-Day War territorial expansion helped Said frame Israel as “an occupying power” in a 1979 manifesto titled The Question of Palestine. Alleging racial discrimination as the key motive was a means of transforming the “Zionist settler in Palestine” into an analogue of “white settlers in Africa.” That charge gained traction in a post-Sixties universe of civil rights, anti-imperialism, anti-colonialism, and Western self-abnegation. The work sought to turn the tables on the prevailing American understanding of Israel: It is not, in fact, an outpost of liberal democracy or refuge from antisemitism, but an instrument of white supremacy.

Orientalism popularized a framework through which today’s advocates on behalf of Palestinians understand their struggle against the state of Israel and the West generally. Said casts the Western world as the villains of history and peoples of the East as its noble victims.

The essence of the book, Said concluded, is the “ineradicable distinction between Western superiority and Oriental inferiority.” It falsely affirms “an absolute and systematic difference between the West, which is rational, developed, humane, superior, and the Orient, which is aberrant, undeveloped, inferior.”

So it was impossible to take Zionism seriously as one among the myriad nationalist movements that emerged in the nineteenth century, much less to see Israel itself as a land of refugees or the ancestral homeland of Jews. And, indeed, Said’s Orientalism singles out Israel for special rebuke, suggesting that the state could be justified only if one accepted the xenophobic ideology at the core of Western civilization. Israel’s defenders, particularly those who lament the lack of democracy in the Middle East and fault Arabs for their militancy, represent the “culmination of Orientalism.” 

Said is widely acknowledged as the godfather of the emerging field of postcolonial studies, and his views have profoundly shaped the study of the Middle East. Said also inspired – and in some cases directly mentored – a generation of anti-Zionist U.S. scholars whose dominance in the academic study of the area is unquestionable today.

The political left that emerged trained itself to read every conflict as the aftershock of colonialism. The ideological narrative of oppression and resistance allowed even the jihadist to become a post-colonial rebel.

It’s hard to overstate the academic influence of Orientalism.  The authors note that “As of this writing, it has been cited nearly 90 thousand times. It is also the 16th most assigned text in the OSP database, appearing in nearly 16 thousand courses. Orientalism is among the most popular books assigned in the United States, showing up in nearly 4,000 courses in the syllabus database. Said’s work appears in 6,732 courses in U.S. colleges and universities.

But although it was a major source of controversy, both then and now, it is rarely assigned with any of the critics Said sparred with, like Bernard Lewis, Ian Buruma, or Samuel Huntington. Instead, it’s most often taught with books by fellow luminaries of the postmodern left, such as Frantz Fanon and Judith Butler.

All these ideas are now embedded into diversity, equity, and inclusion identity politics, and “humanitarian” outrage over supposed Israeli “settler-colonialism,” “genocide,” and “apartheid.” 

The ground for the massive pro-Hamas college and university encampments, and attacks on Jewish students, was prepared decades ago. The long march of progressives through American institutions over the past decades has taken its toll on society.

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Why Reading Online Reviews Matters Before Making a Purchase

People usually pause before purchasing to read reviews from other customers. It’s become part of everyday online life, a quick way to see how something really performs before making a decision. According to the Pew Research Center, most internet users read reviews to get a better idea of what they’re buying. The feedback from actual users becomes more reliable than marketing statements because it comes from everyday consumers instead of sales-oriented corporate messages. 

Reading reviews also helps spot patterns. If the same comment, good or bad, appears again and again, it usually means there’s truth to it. People now use this collective feedback as their main method to evaluate online products and services for quality and reliability. 

When There Are Too Many Options, Reviews Narrow the Field

Shopping online can be overwhelming and a bit of an adventure. There are always more options than anyone needs, hundreds of gadgets, countless household tools, endless entertainment subscriptions. All listings present themselves as excellent value propositions with operational excellence, yet it remains a bit of a challenge when it comes to verifying which ones deliver actual results. 

Reviews become useful at this point. Real users provide information about product details, which marketing content fails to show, by sharing their experiences about delivery speed and setup ease and product durability after several months of use. The product details show its operational behavior when used in regular business activities. 

Users tend to begin with reviews. For instance, a tech product might have amazing packaging but fall short on battery life or integration. Maybe a new game or casino platform might sound promising, and reviews on trusted choices can confirm whether it includes flexible payment options, a wide content library, and responsive support. When feedback keeps mentioning strong points like clear instructions or helpful customer service, it shows consistency. The product or service delivers its expected results because customers have personally seen its performance. 

Reviews Build Faith Through Shared Experience

Reviews gain their strength from the emotional bonds which readers find with each other. Reading about someone else’s experience feels familiar, even if you don’t know them. It’s basic word-of-mouth marketing, like receiving recommendations from a neighbor who has already purchased the item you are considering. 

This shared experience has built an informal community of online voices. People rely less on what a brand claims and more on what other users notice. When different reviewers mention similar strengths or small frustrations, it adds authenticity. The story becomes more believable. 

Reviews show what other users have experienced, but they do not offer any guidance about what to do. This type of his collective info turns into an important part of how people build trust online. It’s a small thing, but it makes a big difference in how confident we feel about the choices we make.

Balanced Feedback Feels More Honest

A perfect score does not prove that something lacks any imperfections. A combination of positive and less-than-perfect feedback creates a more authentic impression. Small complaints about packaging or delivery delays make glowing reviews sound real. A recent study showed that participants answered honestly instead of trying to make their responses attractive to others. 

Most readers know that nothing works flawlessly all the time. People look for reviews which provide both positive and negative aspects because they want to find balanced opinions. Customers can establish realistic purchase expectations through combined information which they can apply before buying. Review systems maintain their value because reviewers maintain honesty in their assessments. 

Why Recency and Volume Matter

The best reviews and product ratings are the ones written recently. They reflect how a product or service performs right now, not how it worked a year ago. Things change, materials, delivery services, and even the way companies handle support.

A steady flow of new reviews suggests consistency. When lots of people share their experiences over time, patterns appear. Those patterns tell readers what’s typical, not just what’s possible. It’s the difference between one person’s lucky experience and a reliable average that others can count on.

Quantity matters too. Ten balanced reviews from this month will usually tell more than a single five-star comment from last summer. Together, recency and volume create a clear picture of reliability and quality without relying on assumptions.

Recognising Genuine Reviews

Not every review online is authentic, real, and written by a consumer. Some are written by automated accounts or people hired to post positive comments. Real feedback tends to sound natural and personal. It might mention something specific like the texture of a fabric, how easy the setup was, or whether support staff replied quickly.

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With Einstein and Darwin

The above photo is not a real photo. Einstein and Darwin never met.

By David R. Topper A significant part of my adult intellectual life has been spent studying and teaching about the life and works of Albert Einstein. This led to my publishing various works about this fascinating, often frustrating man. Just as fervently, but not nearly to the same extreme, I’ve studied and taught about Charles Darwin. But I never published anything on him.

Since Einstein came after Darwin, the question often occurred to me as to whether Einstein ever read, thought, or wrote about Darwin. Indeed, I’ve gone as far as posing the following proposition to myself: Maybe, if Einstein had read and absorbed Darwin’s discovery about the astonishingly dynamical and unpredictable way the natural world works, then he may have been less rigid in his thoughts about the order and structure of the universe. In fact, I could go so far as to conclude that, if he had, then in 1916 he might not have made the erroneous assumption in his model of the cosmos, which he later called the “biggest blunder of my life” (quoted in Topper, p.165).  
But I’m getting ahead of my story and I need to start with some basic questions. Did Einstein know about Darwin, and if so, what? In searching through the literature on this possible juxtaposition of these two giants in their fields, as far as I can tell, I’m the first person seriously to pose this issue in some detail – which was a big surprise. It certainly gave me an incentive to pursue this diligently. Thus I did, and here is what I found – plus, at the very end, I add a zany speculation about the nature of the universe, as we know it today.
The names “Einstein” and “Darwin” are seldom juxtaposed, except in a general sense, such as when comparing Einstein’s theory of relativity with Darwin’s on evolution – as overall examples of major ideas in recent centuries. Going through all the indexes of the many dozen books on Einstein that I own, looking for “Darwin” – in the few times I found the name, the reference was always to a general comment about him as a scientist, with nothing about the content of his theory. At most, I found that Albert had read Darwin, which is important to know, but I found little information on what the theory meant to him or what he got out of it.
Hence, I began a journey to see if I could find more, since it seems that I’m the first ever to explore – or even ask – about Einstein and Darwin. My next question was: do we know when Albert was first exposed to Darwin’s theory, and what did he learn? The earliest time I found was during the school year 1895 to 1896, when he was in Aarau, Switzerland, taking remedial high school before enrolling in the Polytechnic in nearby Zurich. We know that the Swiss school he attended was very progressive and it taught Darwin’s theory of evolution. It’s worth quoting something he said much later, when looking back on those years:
“By its liberal spirit and by the austere earnestness of its teachers … this school made an unforgettable impression on me; by comparison with six years of schooling in an authoritarian German Gymnasium [i.e. High School]. … I became acutely aware how much an education directed toward freedom of action and responsibility is superior to an education resting on drill, imposed authority, and ambition (quoted in Ohanian, p.9).”
During his next four years in Zurich at the Polytechnic, we know that among the many physics and math books that Einstein read, he also read Darwin – but we don’t know the details (Pais, p.44). Thus, as we move into the 20th century, at least we can say that he knew something about Darwin’s theory.
My next source to explore was the Collected Papers of Einstein, which are at present up to May 1929, when Albert was age 50. Over all those years, there are only a few places where the name Darwin appears. There is a book review he wrote in 1917, where the author mentions Darwin. Next, is a letter from a colleague in 1918, who talks about Darwin’s theory in passing, while making comments on society and politics. The only place where Einstein himself talks about the content of the theory is in the Third Appendix to his popular book, Relativity: the Special and the General Theory, which he added around 1920. That’s all there is. Albert died in March 1955, so there are still 26 years to go for the Collected Papers, but I’m not optimistic that anything significant will surface therein. Yet, who knows?
Using what I have, let’s explore this topic further, beginning with this appendix. The title is: “The Experimental Confirmation of the General Theory of Relativity.” Einstein begins with a brief foray into epistemology in science: induction and deduction. As science progresses over time, the inductive accumulation of empirical data occasionally needs to be supplemented by deductive ideas logically based upon a few given axioms; and from this there emerges a “system of thought” or a “theory.” The justification for the very existence of the theory is the fact that it correlates with a range of observations (empirical data) and “it is just here that the ‘truth’ of the theory lies (Einstein, p. 124).” He puts the word ‘truth’ in quotes because, as is often the case, there may be several such theories competing for an explanation of the same data. The ultimate goal of this for him is, of course, the issue of his general theory of relativity to explain gravity, in competition with the old theory of Newton. But before he delves into that – which constitutes the rest of the Appendix – he makes this aside comment on biology.
“As an example, a case of general interest is available in the province of biology, in the Darwinian theory of the development of species by selection in the struggle for existence, and in the theory of development which is based on the hypothesis of the hereditary transmission of acquired characteristics (Einstein, p. 124).”
That’s it. As far as I know, that is the only direct statement about Darwin’s ideas that Einstein ever wrote. Let’s look closer at this, for we will need it later. First, I want to point out another way of putting this. Einstein is contrasting the difference between Charles Darwin’s random selection method of evolution, with Jean-Baptiste Lamarck’s developmental process, which had a predetermined direction or goal for the evolutionary process. Thus, Darwin’s “struggle for existence” revealed the dynamical nature of plants and animals as they change over a long time-period. I’m assuming that Einstein realized all this, along with the lack of a specific direction for the evolutionary process according to Darwin. I just wish Einstein had said more; but we go with what is given. Moreover, the stage has now been set for why I have raised the name of Darwin in the first place.
In 1915 Einstein published his landmark paper on the general theory of relativity, which was essentially an explanation of gravity. Whereas Newton had pictured gravity as an invisible attractive force between all the elements of matter throughout the universe (from rocks to planets and stars), Einstein pictured it as a four-dimensional curvature of space (or, more precisely, space-time) around all those elements. Although Einstein’s paper constitutes pages and pages of tensor calculus equations, the conceptual image is quite simple. A rock is not falling to earth by an invisible attractive power; rather, the rock is simply moving into a dimple in space.
 After completing this arduous task of many years, Einstein immediately wrote the popular account of the entire theory of relativity for the general reader, with a minimum of mathematics. In his Preface to the first edition, dated December 1916, he ends with this: “May the book bring some one a few happy hours of suggestive thought!” It was the Third Appendix to that work that I quoted above.
Next, he made a prediction. Still in 1916, from his general relativity theory, he wrote another paper, predicting the existence of gravitational waves. Over his lifetime such waves were never found, and in his latter years he doubted that they ever would be – since they are so infinitesimal in nature. But in 2015, almost exactly a century after their prediction, gravitational waves were detected by the clever design of a very big experimental apparatus that was necessary to find these minuscule waves. The three scientists who designed and did the experiment got the Nobel Prize two years later.   
Back to 1916, for Einstein was not yet done. The entire enterprise had triggered another thought, and yet another paper. It started with a question. If the space around all elements of matter is bent locally, what does this say about the universe as a whole? Thus, Einstein went back to those equations for locally bending space and – so to speak – he summed them up for the space of the entire universe. In doing so, he found that the resulting universe – unlike the infinite space of Newton and others after him – was finite, since all space curves back into itself. It was as if we were living on the surface of a four-dimensional sphere of finite size. This finite universe was okay with Albert; he saw it as just another discovery that he made.
Yet there was a problem: according to the equations, the whole thing was unstable, due to the gravitational attraction among all the elements of matter. Such a universe would slowly collapse – and that would not do. Surely, the universe was stable; and so, in order to save this theory – after all those years of gruelling work – he stabilized the equation by adding another term; this term symbolized another force, having an equal and opposite repulsive power that balanced the two, and hence stabilized the universe. He called it the cosmological constant. To him, this was another discovery; that is, it was just another constant in nature. All this he published in 1917, and it formed the basis of a new cosmology. Indeed, all modern cosmology goes back to these landmark papers on general relativity by Einstein. Over the next decade, there were a few challenges to his model; particularly around the cosmological constant. Einstein did not see all of them, but the ones he saw, he rejected – thus holding fast to a stable universe.
Also, around this time, Einstein had another bright idea. Since the first decade of the 20th century, when he published his first papers on relativity, he also published major papers on the parallel theory of the atomic constitution of matter; namely, the quantum theory. His other bright idea, which absorbed his scientific attention starting in the 1920s, was to unite the two (relativity and quantum) into a unified theory of everything. He eventually called it the “unified field theory,” and it became his key obsession for the rest of his life.
In the meantime, by the start of the 1930s, he was forced to reconsider his cosmological model. It began in the summer of 1930, when he received an honorary degree from Cambridge University, where he met Arthur Eddington – the astronomer who had led the solar eclipse experiments that proved Einstein’s relativity theory in 1919, by measuring the bending of light from a star around the sun, as predicted by Einstein. Eddington now was familiar with important results coming from American astronomers, such as the work of Edwin Hubble at the Mt. Wilson observatory near the California Institute of Technology (Caltech) – holding the largest telescope in the world at that time. The results, as Eddington interpreted them, meant that the universe was expanding. It was as if that four-dimensional sphere was a balloon being blown up. Since this model contained a force of expansion outward, then no cosmological constant was needed. The universe was, indeed, unstable – and as well, expanding over time.  
Serendipitously, at this time, Einstein was on his way to Caltech for three winter sojourns (1930-1933). While at Caltech on his first visit, he therefore had to abandon his commitment to the static model. He was quoted in the American press as saying that his old model was “smashed … like a hammer blow,” and he swung his arm with a fist while declaring this (Topper, p 174). Never again did he bring up the cosmological constant. In the early 1950s, when the topic arose in cosmology again, he was questioned about it: and, as mentioned before, he called the use of that constraint “the biggest blunder of my life.” (I should note here that in recent years it’s been discovered that this expansion of the universe is, in fact, accelerating. Hence, another repulsive force must be added, which today is called ‘dark energy’. Ironically, this may be seen as just another way of bringing back Einstein’s cosmological constant. Perhaps it wasn’t a mistake, after all.)
It’s important here to remember that Einstein’s extraordinary contributions to physics, ranging from his own theory of relativity to a wide range of topics in quantum physics, lasted from around 1905 into the mid-1920s. By then he became obsessed with his unified field theory, and essentially ignored all other important new fields, such as nuclear physics. Although popular culture likes to juxtapose an image of him with his halo of hair next to a mushroom cloud from a nuclear bomb – for example, the cover of Time magazine for July 1, 1946 – in fact, he made nary an iota of input to the actual development of that important branch of 20th century physics. This runs counter to what you may be told in popular accounts of Einstein’s life and work, such as on TV and in the movies. (Yes, I know about that little equation about energy and mass that Einstein is famous for. It was there in those early years of the quantum physics of subatomic particles. Nevertheless, it’s a very long haul from that seemingly innocent equation, through decades of work in nuclear physics, and then designing technological contraptions to making a bomb or any other applications for nuclear energy. All of which was done without Einstein. Incidentally, in that famous Time cover, E = mc2 is embedded in the mushroom cloud.)
More importantly, as quantum physics evolved into quantum mechanics around the mid-1930s, Einstein vehemently rejected the statistical nature of the subject. Although he himself, starting around 1905, had published many important papers using statistics within the quantum world, he interpreted it as a limit imposed by the experimental tools that we have in probing the subatomic world. To him the statistical features were not a part of the world itself, which is – at least, potentially – completely predictable. Yet by the 1930s, especially as expounded by his friend the Danish physicist Niels Bohr and others, the quantum mechanical interpretation of the statistical nature of the equations was that the underlying subatomic world itself was statistical in nature, and had no predetermined or predictable order. Only probabilistic statements can be made about that minuscule world – and that was its fundamental nature, according to quantum mechanics.
 Einstein would have none of this. To make an analogy that I believe he would like: consider the use of statistics in actuarial tables by insurance companies, in order to predict the behaviour of groups of people, since individual behaviour can’t be predicted. Using Bohr’s interpretation of statistics in quantum mechanics, there would be no real people – only probable people! However, for Einstein electrons (along with other subatomic particles), like people are real. And so, the fact that quantum mechanics must rely upon statistics to work, means that the theory is incomplete. The problem is with the theory, not the world. Indeed, he believed that one result of achieving his unified field theory someday, would be the deduction of a complete, predictable and real subatomic world. That was another reason to pursue his quest.
In the closest writing to an autobiography, which Einstein penned in 1946, he said this: “Beyond the self, there is this vast world, which exists independently of human beings, and that stands before us like a great, eternal riddle” (Topper, p.10, italics mine). Nonetheless, Bohr’s viewpoint prevailed amongst most physicists. Hence, Einstein fought a losing battle to the end of his life.          
 What all this shows is that throughout his life, the concepts of stability, predictability, and order were fundamental in Einstein’s picture of the universe – the way he believed his one equation for the unified field theory (if found!) would unite the worlds of relativity and quantum physics. He died in 1955 without finding this equation. Nevertheless, the quest continues, with myriad physicists today searching for, what they now call, a theory of everything.
Now back to cosmology. We now know – and by “now” I mean in only the last few years – that the universe is much more dynamical than it was ever imagined to be, even with all this expanding and accelerating going on. Stars group together as galaxies, and galaxies group together into larger clusters, due to their gravitational attractions. But – and this was realized with the help of the Hubble and now the James Webb telescopes – galaxies merge and interact in a process producing new galaxies. One might call it an internal dynamical change among the galaxies that we never knew about, until now. Closest to home, consider our Milky Way galaxy, where “we” – namely our solar system, with a star (our sun) at the centre – are near the outer edge. Being far from the black hole at the centre of our galaxy, it’s a rather quiet place (astronomically speaking) – and hence life was able to take hold and evolve into what we have today. This will go on until our sun runs its course. Our star is now almost halfway through its 10-billion-year cycle. In about 0.5 – 1.5 billion years, as it starts running out of hydrogen fuel for nuclear fusion, it will expand into a “red giant” that will encompass the orbits of Mercury, Venus, and our Earth – and hence all life as we know it will end. (Unless, of course, humans, with their nuclear weapons, hasten that event.) After that, the sun will collapse into a cold “white dwarf.”
Independently of all this, and on a larger scale, our Milky Way is part of a group of galaxies, the largest being the so-called Andromeda Nebulae, visible as a smudge to the naked eye. Due to gravity, these two galaxies are on a collision course, moving closer at the rate of 110 kilometers per second. They will meet in about 3.5 billion years, long after life has ended here. At the same time, a much smaller galaxy, M33 (also called the Triangulum Galaxy) will also take part, along with the Large Magellanic Cloud (another nearby small galaxy), which may join in on this merger. What happens next is not clear, since we need much more information from the Hubble and the James Webb telescopes. Even so, we will never know if any prediction is true or not, since no humans will be around to see all this happen!
Nonetheless, we do know a lot about such an event. Importantly, I need to clarify what we mean by a collision of galaxies. Or, maybe better said: what we don’t mean. There will be no fireworks, like clashing and exploding stars. To understand this, we must realize this fact: although from a huge distance, any galaxy looks like a compact mass of stars, in reality the individual stars are extremely far apart. As an example, consider our sun and the closest star, Proxima Centauri, which is about 4.2 light-years away. If the sun were a ping-pong ball, Proxima Centauri would be a pea about 1100 kilometres away. And so it goes throughout our galaxy and beyond, with all the other galaxies. In short, the universe is mainly empty space – strange as that may seem. Accordingly, when galaxies merge and form larger ones, there are no fireworks – just a different arrangement of the way stars group together. As for our Milky Way and Andromeda collision – along with the smaller ones – they may just pass through each other, and go on their astronomical ways. Or not. There are several possible groupings that may take place among these merging galaxies in the distant future. All this may be seen by some sentient beings on a planet in orbit around a star, both of optimum size, and in a quiet place similar to us in the Milky Way, such that a life-form evolved to our state of self-consciousness. What would they make of all this?
Now, bringing all this back to the present, and recent past: with Einstein & Darwin. So, here’s my bright idea. Thanks especially to the James Webb space telescope, and thus having this most recent information about how dynamical the universe really is – and, thankfully, not having an obsession with order and stasis – I find myself speculating about the process of galaxies merging and interacting, thus giving rise to new dominant ones and eliminating the old. As such, I picture this as an evolutionary process of survival and extinction – Darwinian in nature. A struggle for existence among the galaxies. A random process producing new galaxies throughout the universe, with no predetermined direction or goal. As such, it’s parallel to Darwin’s notion of natural selection. But now writ large (very large!), to encompass the entire universe and everything in it.
This, at least, is what all this information is telling me. Makes sense, I say.
What would Einstein say? Or Darwin?  What do you think?


As a kind of footnote to this essay, I want to point this out: I know where most of Einstein’s commitment to the structured and ordered universe came from. It was his adulation of the Jewish philosopher Baruch Spinoza. I too read Spinoza’s Ethics, and was in awe of the depth of logic entailed in this incredible but difficult work. Unlike all other philosophers that Einstein read – and he read many; remember, he was educated in a 19th century German system – he never critiqued Spinoza. Rather, he absorbed the arguments from the Ethics for his views of the world, as well as for his theology. However, I, with my understanding of history, am able to see how Spinoza’s book was squarely centered in the world-view of the 17th century – not the present world that I live in. Too bad Albert didn’t do the same.
 * * *
Bibliography:
Einstein, Albert. Relativity: the Special and the General Theory. A Popular Exposition. Translated by Robert W. Lawson. London: Methuen & Co., 1920. I’m using the paperback reprint of 1977.
Ohanian, Hans C. Einstein’s Mistakes: The Human Failings of Genius. New York: W. W. Norton, 2008.
Pais, Abraham. “Subtle is the Lord”: The Science and the Life of Albert Einstein. New York:Oxford University Press, 1982.
Topper, David. How Einstein Created Relativity out of Physics and Astronomy. New York: Springer, 2013. 

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David R. Topper writes in Winnipeg, Canada. His work has appeared in Mono, Poetic Sun, Discretionary Love, Poetry Pacific, Academy of the Heart & Mind, Altered Reality Mag., and elsewhere. His poem Seascape with Gulls: My Father’s Last Painting won first prize in the annual poetry contest of CommuterLit Mag. May 12, 2025.

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