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Winnipeg-born and raised Michael Lang is at the forefront of a technological innovation that can help to change the way neurosurgery is performed and how brain diseases such as Alzheimer’s Disease are treated
By BERNIE BELLAN We’ve often heard that one of the main reasons Manitoba lags behind other provinces when it comes to economic development is because there is both a lack of entrepreneurial capital in this province and innovative individuals who are willing to base their operations here.
Thus, it was refreshing to hear of one young man who not only grew up in Winnipeg, but who has also decided to stay here and work to help turn a company which he co-founded into a successful start-up.
That young man’s name is Michael Lang, 37. I first met Michael when he was in a bar mitzvah class at Temple Shalom with my daughter, Shira. Having grown up in River Heights, the son of Ida and Sherman Lang, Michael attended, in order, Ecole Robert H. Smith, River Heights Middle School, and Kelvin High School.
Michael notes that, as a young boy, he and several other students, including Ben Carr, would go to Hebrew teacher Ethel Amihude’s home for Hebrew lessons. As a side note I should mention that the same day I interviewed Michael for this story, I also received a phone call from Ben Carr, who is now the Member of Parliament for Winnipeg South Centre. When I mentioned to Ben that I had just got off the phone with his former classmate Michael Lang, Ben said to me that, during the rally held in support of Israel on October 10, at which Ben spoke, he was approached by a woman who said, “I’ll bet you don’t remember me. I taught you Hebrew in my home.” Of course, it was Ethel Amihude – and yes, Ben did recognize her immediately.
Returning to Michael Lang – upon graduating from Kelvin High School, Michael enrolled at the University of Winnipeg to study science, with a particular interest in Physics, which is something he’s always loved, he says. Michael went on to complete his Masters and Ph.D. in Physics at the University of Manitoba, he notes, although his he did much of his research at the University of Winnipeg – “a great experience,” he observes.
I asked him how the Physics Department at the University of Winnipeg would compare with other Physics departments in Canada and the US and, although Michael acknowledges that “it’s a small faculty” – maybe 10 professors in total, they definitely “punch above their weight.”
Now, in order to keep this article at a level that would be understandable to most readers (and to this writer as well), I wanted to avoid asking Michael to go into any great detail about what his area of specialty in Physics was, but – just to give you a taste of what it was that he concentrated upon in his studies, here’s a brief excerpt from his bio on the company website (known as tauMEDIS) that he’s helped to found: “Michael received his Ph.D. in Physics from the University of Manitoba with work on hyperpolarized 129Xe gas production for high-precision co-magnetometry.”
The key word in that sentence is “magnetometry,” because it helps to explain how Michael’s research in that field eventually led him into the field of magnetic resonance imaging – or, as the acronym of that term is much more familiar to most of us: “MRI.”
By now, getting an MRI performed for a host of medical issues is something a lot of us expect to have done – and not with undue delays – and when we must wait for an MRI to be performed, which was something greatly exacerbated as a result of Covid disruptions to our medical system, it can be excruciatingly trying.
In the spring of 2020 – shortly after the start of the pandemic, Michael was working as a lab technician at the University of Winnipeg, where he maintained that university’s small animal MRI facility. It was then that the Principal Investigator of the lab, Dr. Melanie Martin, introduced Michael to members of a group working on a novel intraoperative MRI system. Michael would soon after join the group as a post-doctoral fellow, helping to lay the groundwork for what became tauMEDIS.
What is tauMEDIS? According to information available on its website, “Originally formed in 2018, and officially founded in 2023 by a group of Canadian scientists and engineers who are passionate about medical imaging, the name TauMEDIS is an acronym for tau Medical Imaging Solutions…” (tau is a letter in the Greek alphabet that “has significance in both magnetic resonance imaging as well as a variety of neurodegenerative diseases.”)
Although there are a host of other companies active in producing MRI systems, tauMEDIS has developed a particular type of technology in a specialized area of magnetic resonance imaging known as iMRI: “Intraoperative magnetic resonance imaging” or “iMRI,” for short. iMRI is a “method to acquire updated images of the brain throughout a neurosurgical procedure. Neurosurgeons rely on iMRI technology to obtain accurate images of the brain that guide them in removing brain tumors and treating other conditions such as epilepsy.”
Where tauMEDIS is unique in this highly specialized field though, is in its having developed a method to mobilize a full-sized MRI machine that, not only does not require the patient to be moved from the operating table into another room to have an MRI performed, it optimizes the installation process, allowing for retrofitting in existing operating rooms. (There is another company that makes moving magnet iMRI machines, known as IMRIS, that also allows the patient to remain on the operating table during surgery without having to be moved, but incorporating those particular systems into hospitals usually involves making major changes to the infrastructure of existing operating rooms.) The tauMEDIS system, Michael explains, minimizes renovations, and drastically reduces installation time in existing operating facilities.
“We developed a method to mobilize the MRI on a floor-moving track-based vehicle,” he says. “Essentially it’s a high-precision tank-like device that brings the MRI system to the patient undergoing neurosurgery,” providing the surgical team with updated images of the brain throughout the procedure.
tauMEDIS was just recently incorporated in Manitoba (six months ago). In March of this year its prototype machine received approval from the Food and Drug Administration in the US.
Now, in addition to his role as the company’s Chief Technology Officer, Michael, along with the other principals in the company, have found themselves in the position of having to seek out investment funds for tauMEDIS to commercialize the iMRI system they have developed. The funding would support development of a Winnipeg facility that would begin producing actual systems for sale.
“We just recently had our first showing at the Congress of Neurological Surgeons,” Michael says, “and now we’re in the fund-raising phase.”
I asked him how much money they’re seeking, and he says, “$200,000 to start.” I said to him that doesn’t seem like a lot to ask for and that I wondered whether having this article appear in this paper might not be just what it would take to elicit a positive response from some would-be investors.
Further, Michael notes that the goal of tauMEDIS “is to set up a local facility, combining manufacturing and R&D of tauMEDIS products, all located right here in Manitoba. We hope to attract and develop talent, growing the Winnipeg medical device sector.” (I should also mention that years ago, when I was writing about the Crocus Investment Fund, I noted that one of the first investee companies for Crocus was that very same IMRIS, to which I previously referred. I asked Michael if he knew whatever became of IMRIS back then since, according to Michael, it has now become very successful. As I recall, the Crocus Fund lost its entire investment in IMRIS. According to Michael, the company is now based in Minnesota. What happened after the Crocus debacle I’m not sure – just another example of a company that had a great idea but, for whatever reason, couldn’t succeed in Manitoba – although it did take off when it relocated elsewhere.)
Not only is tauMEDIS seeking capital to begin producing its iMRI systems, it also has other technological innovations in the works – all in the area of medical imaging. As Michael Lang says, his “goal as Chief Technology Officer is to work with physicians around the world to make advances in medical imaging technology and develop novel solutions” that would dramatically improve patient health outcomes.
If you would like to find out more about tauMEDIS, email info@taumedis.com or go to its website: taumedis.ca.
Features
Every Rick Owens Sneaker You Should Know: A Complete Ranking
I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.
The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.
Ramones: The Gateway That Started It All
If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.
I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.
Geobaskets: The Statement Maker
Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.
Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.
Abstract: The Low-Top That Actually Works
Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.
The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.
Megalaced Runner: Where Rick Meets Athletic
When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.
Fogachine: The Platform Statement
The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.
Sizing and Mainline vs DRKSHDW
Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.
Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.
Which One Should You Buy First?
Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.
After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.
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Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
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Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
