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1 year ago, a mass shooting in Buffalo brought our Jewish and Black communities together. What took so long?
(JTA) — The attack on the Tops Friendly Market on Buffalo’s Jefferson Avenue last May 14 shook Western New York to the core. In the span of less than 10 minutes, an 18-year-old wielding an AK-47 killed seven and injured three Black people.
The victims were teachers, caretakers, activists, new fathers, grandmothers, community leaders and all around good people. If not for the heroism of retired police officer Aaron Salter Jr., who lost his life in the attack, and the quick response of the Buffalo Police Department, the death toll could have been far higher.
For our Buffalo Jewish community, the attack was a call to action. In years past, the Jefferson Avenue corridor was the heart of the Jewish community. As Jews joined the white flight to the suburbs, it became a place where very few Jews ever frequented. The vigils held in the aftermath of the attack were the first time many Jews in our community had been back in the East Side of Buffalo in decades, if not more.
The gunman had specifically targeted the neighborhood, traveling three hours away from his home to “kill black people.” As the national media emphasized over and over, Buffalo is the sixth most segregated city in the country.
What does it mean that our white Jewish community is so removed from our Black and brown neighbors? A casual remark by a young Jewish parent a few weeks after the attack really struck home for me. He said the shooting at the school in Uvalde, Texas in June 2022 hit a lot closer to home than the shooting just down the road at Tops. As a parent of school age children he could relate to the suffering of the parents in Texas, not to the horror that occurred in Buffalo’s inner city. How could this be? Where did our community go wrong?
As the rabbinic consultant at our local Jewish Communal Relations Council, I take this disconnect very personally. I grew up in a predominantly Black part of West Philadelphia. Back in the 1980s, none of my classmates in my suburban Jewish day school would come to visit my house. They and their parents were afraid to come by, locking their car doors whenever they happened to drive by my home. Sadly, the divide has only grown worse.
Starting in 2017, our local Jewish federation has made a concerted effort to bridge this divide. We have held two missions to Israel, specifically geared to our local African-American leadership. We hired a racial justice coordinator, and are part of the initial cohort of the Jewish Federations of North America’s Jewish Equity and Diversity Initiative.
It has begun to make a difference. The Sunday after the May 14 attack, dozens of Jewish communal leaders showed up on the street outside Tops. Over the course of the past year, we have held racial healing circles, hosted museum tours of local Black artists, held a Freedom Seder and toured gardens on Buffalo’s predominately Black East Side. While we are very far from the shared society we aspire to, I can honestly say we are making strides toward closing the gap. Our community is much more open and accepting of Jews of color, and its members are beginning to accept our role in the systemic racism that is pervasive in our society.
This has been a very bad year for us in Western New York. Beyond the mass shooting at Tops, we had the stabbing of Salman Rushdie at the Chautauqua Institution, two major blizzards that left more than 40 people dead and the near death of Buffalo Bills player Damar Hamlin on the football field.
The one-year anniversary of the Tops attack will hit us hard, but it will not deter us from the work ahead. We, the Buffalo Jewish community, will be there in full force at the various events planned to mark the occasion, not as bystanders, but as upstanders. We are, after all, not only Jews, but Buffalonians.
As my friend, fellow recent traveler to Israel and poet laureate of Buffalo, Jillian Hanesworth, wrote in her poem “Choose Love”: “[W]hen evil tries to break us / we choose to stand tall/ We’ll shout loud and live louder / until the walls of hate fall / because justice can’t be limited / so we choose it for all… So, no matter what others say / no matter what they try to do / love, light, and each other / is what we will always choose.”
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The post 1 year ago, a mass shooting in Buffalo brought our Jewish and Black communities together. What took so long? appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.