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10 years ago, American Jews celebrated Thanksgivukkah. Can we get that vibe back?
(JTA) — It’s been 10 years since Thanksgivukkah — the rare convergence of Thanksgiving and Hanukkah — revolutionized the Jewish-American holiday experience.
It’s amazing that just one decade ago the biggest slogan in our community was “Light, Liberty and Latkes.” In these dark and difficult times, that phrase can call us back to a simpler, less threatening era in American Jewish history — and it can also remind us to imagine a more hopeful future.
Thanksgivukkah itself was a calendar rarity that won’t happen again for another 80,000 years. Turning the coincidence into a communal event was the brainchild of Dana Reichman Gitell, a marketing professional living in the Greater Boston area. Her lighthearted idea for a holiday mashup became a Jewish-American merchandising, culinary and even spiritual bonanza.
Back in 2013, as a newly minted maker of modern Jewish merchandise, I reveled in the virality of the Thanksgivukkah movement. For me, it seemed palpably cool that an invented, once-in-a-lifetime holiday was so widely recognized that it inspired its own gear. The gray Thanksgivukkah T-shirts, featuring that “Life, Liberty, and Latkes” slogan as well as a turkey perched on a guitar neck (patterned on the Woodstock logo), were a step up from staid blue-and-white Hanukkah products of the past.
And then there was the “Menurkey,” a combination of a turkey and a hanukkiah, designed by 10-year-old Asher Weintraub. This ceramic piece gave Thanksgivukkah its own ritual symbol at the Thanksgiving/Hanukkah table. The menurkey itself was not a “kosher” hanukkiah (because its candles were not all at the same height), but fitting for display — and of course, photo-sharing on social media.
Thanksgivukkah paved the way for a new generation of small Jewish businesses, my own included, that design products deeply connected to Judaism yet distinctly modern. Jennie Rivlin, who owned ModernTribe (a Judaica website) in 2013, told me recently, “I think I doubled my business that year. It was a huge turning point.”
As an avid chronicler of Hanukkah merchandise, I’ve documented seasonal growth these past 10 years and believe it all tracks back to the innovations of Thanksgivukkah — alongside, of course, the explosive rise of ecommerce.
The success of Thanksgivukkah items also led to other Jewish pop-culture merchandising opportunities. I recently created “Shabbos Barbie” for the Shabbat that coincided with the premiere of the “Barbie” movie. In addition to sharing tips for pink-themed Shabbat dishes, including Barbie challah, I produced dreamy challah covers for that much-anticipated movie debut.
Specialty challah, infused with different flavors and colors, is not so unusual now. Thanksgivukkah allowed foodies to push boundaries and combine traditional Hanukkah and Thanksgiving flavors — think pumpkin challah and sweet potato latkes. The holiday opened the door for food writers and influencers to put au courant cultural twists on traditional Jewish recipes, from dill pickle challah to caramel macchiato hamantaschen.
For American Jews, Thanksgivukkah also made Hanukkah “cool” again. It elevated the celebration of Hanukkah by giving it a modern American look and a newfound spiritual connection to themes of Jewish and American religious freedom, which dominate both holidays. I wouldn’t be surprised if more Jewish Americans remembered to celebrate that first night of Hanukkah in 2013 than in any other year.
And it augured an era of explosive growth in Hanukkah products developed for and sold by big-box stores. The success of one niche moment demonstrated a powerful market that turns out every year — even when “only” one holiday is taking place.
At this 10-year Thanksgivukkah-versary, I turned to Weintraub and Gitell, the holiday’s two “celebrities,” for their reflections.
Weintraub is now sophomore in college, thinking of studying architecture and studio art (Thanksgivukkah did make a brief cameo in his college essay). He said he’s “incredibly grateful for the experience the Menurkey took me on, and the people it allowed me to meet at a young age.” Over the years, he added, it’s been fun to explain the Menurkey to new friends — or to learn that someone he knows had a Menurkey growing up. For Weintraub, the message of Thanksgivukkah “has never held truer…[it] is, and was, one of bringing people together.”
Gitell, who just celebrated her son’s bar mitzvah (he was 3 at the time), remembers feeling that Thanksgivukkah, was, at its core, “an opportunity to celebrate the freedoms that Jews enjoy in America and give thanks for the vibrancy of the Jewish American experience here. It was a love letter to America.”
Given the rise of antisemitism in the intervening years, her outlook today is more somber: “I feel a deep heartbreak right now. The last decade has brought us Trumpism, Charlottesville, the Tree of Life Synagogue shooting in my hometown. And now, daily reports of antisemitic acts throughout the U.S. and the world as Israel fights back against Hamas.” Looking at this holiday that celebrated Jewish comfort in America, Gitell wonders, “Can we ever feel that way again?”
Back in 2013, at the White House Hanukkah reception, President Barack Obama noted, “This is the fifth time I’ve celebrated Hanukkah as president. … But this is my first Thanukkah — did I say that right?” Many audience members exuberantly responded: “Thanksgivukkah!”
Obama gave a shoutout to Gitell for her Thanksgivukkah project, adding that there was “a serious side to it” because Gitell and her family “always express their gratitude to America, a place where no matter who you are, you can always celebrate your faith.”
This year, Thanksgiving and Hanukkah are two weeks apart, with the first night of Hanukkah falling on Dec. 7. It will be the two-month anniversary of one of the darkest days in contemporary Jewish history. But despite her misgivings, Gitell encourages us to “move forward with holiday joy even in our sadness … look ahead to better times, and a better America that we can make.”
The miracle of the oil lasting for eight nights happened long ago, but the miracle that was Thanksgivukkah is still within our grasp. Here’s to many more years of life, liberty and sweet potato latkes.
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Jews, Israelis Targeted in Austria Amid Surge in Antisemitic Incidents; Local Jewish Community Calls for Action
Illustrative: Pro-Palestinian protesters shout slogans and hold flags during a demonstration against Israel’s military action in the Gaza strip, in Vienna, July 20, 2014. Photo: REUTERS/Leonhard Foeger
Austria is facing a sharp rise in antisemitic incidents and anti-Israel rhetoric, prompting outrage from the country’s Jewish community and urgent calls for authorities to take swift action against growing anti-Jewish hatred.
On Saturday, a group of pro-Palestinian activists burst into the opening of the Salzburg Festival — one of the world’s premier events for opera, music, and drama — waving Palestinian flags and shouting antisemitic slogans.
As Austrian Vice-Chancellor Andreas Babler began his opening speech at the event, six individuals stormed the stage, aggressively waving Palestinian flags and shouting “Blood on your hands!” along with other antisemitic slurs.
The Salzburg Festival.
A frenzied white Austrian on stage, screaming in German about those bloody J*ws.
I’m sure we’ve seen that before… pic.twitter.com/b6oNyTwZRT
— Joo
(@JoosyJew) July 28, 2025
The incident raised alarming questions about the event’s security, as the six protesters gained easy access while wearing fake, misspelled staff IDs with fictitious names, revealing a clear failure in background checks.
According to festival director Lukas Crepaz, security measures and control checks have been significantly strengthened. The six activists were arrested, and authorities continue to investigate the incident.
Elie Rosen, president of the Jewish Community (IKG) of Salzburg, Styria, and Carinthia, condemned the incident, calling the disruption of the Salzburg Festival’s opening a “targeted political provocation, carried by openly anti-Israel rhetoric.”
“Jewish life in Austria must not become the collateral damage of political agitation,” Rosen said in a statement. “We often hear powerful statements at commemorative events condemning antisemitism.”
“But where are Israel’s outspoken supporters when real solidarity is needed? Antisemitism takes many forms and frequently starts with the silence of the majority,” she continued. “Hatred toward Israel is not a legitimate form of protest.”
In a separate incident last week, an Israeli couple was denied access to a campsite in Ehrwald, a village in western Austria, after attempting to make a reservation to celebrate their 25th wedding anniversary.
According to local media, the couple attempted to register at the campsite, but after revealing their Israeli passports, they were denied entry and asked to leave, forcing them to find alternative accommodations.
“We have no place for Jews here,” the campsite operator reportedly told them.
When asked for comment, the campsite operators told the German newspaper Jüdische Allgemeine, “These people should much rather take care of the many children in Gaza. Otherwise, there is nothing to say.”
In another incident last week, a group of well-known Israeli classical musicians reported being refused service at a pizzeria in Vienna after staff overheard them speaking Hebrew.
One of the musicians recounted that while they were ordering their food, the waiter asked them which language they were speaking. When they replied Hebrew, the waiter allegedly told them, “In that case, leave. I’m not serving you food.”
“The initial shock and humiliation were profound. But what struck us even more deeply was what came next – or rather what didn’t. The people around us were clearly startled, some offered sympathetic glances … and then, quietly, they went back to their dinners, their conversations, their wine – as though nothing had happened,” one of the musicians wrote in a post on X.
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‘All of Our Strength’: Over 1,000 Pro-Israel Activists Gather in DC for Solidarity Conference
2025 Israel on Campus Coalition National Leadership Summit. Photo: ICC.
Over 1,000 Jewish students, faculty, and activists amassed in Washington, DC on July 27-29 to attend the Israel on Campus Coalition’s annual National Leadership Summit (NLS), an electric event which achieved creating the atmosphere of both a festival of Jewish elation and an academic conference.
Founded in 2002, the Israel on Campus Coalition (ICC) is a nonprofit organization that describes its mission as inspiring college students to defend and hold pride in the state of Israel. One of its major initiatives is the “microgrants” program, which helps pro-Israel campus groups organize events about Israeli culture and society. Another, the ICC Community Impact Fellowship, awards college students a $1,000 stipend for completing a leadership seminar in which they are trained in civic engagement, coalition building, and rapidly responding to antisemitic and anti-Israel events on their campuses.
Demand for a spot at this year’s 2025 conference exceeded the nonprofit’s capacity to host the thousands of students who signed up to be a conferee at what is recognized as the largest gathering of pro-Israel students in the country. Hundreds were waitlisted and encouraged to reapply next year. Those whom ICC did select were flown out to DC and billeted at the Capital Hilton, all expenses paid. They were joined – for the first time ever – by a delegation of faculty from the Academic Engagement Network (AEN) and staff from most major Jewish organization in the US, from the Anti-Defamation League (ADL) to StandWithUs (SWU).
“We just ultimately believe that we’re better when we use all of our strength as a movement,” ICC chief executive Jacob Baime told The Algemeiner on Monday during an interview. “And we’re not the only ones who feel that way. The other side does as well, having mounted a highly professionalized coalition, well-funded, well-coordinated effort with many groups involved. We need our partners and the different perspectives they hold too.”
When The Algemeiner last attended NLS, the world was not yet one year removed from Hamas’s Oct. 7 massacre across southern Israel, the deadliest day in modern Jewish history since the Holocaust. Jewish students and ICC staff, many of whom have family members and friends who were affected by the atrocities or were later drafted into the war it precipitated, were still laboring to comprehend what had become a new and unprecedented world – one in which classic antisemitic tropes had resurfaced to corrupt public debate, anti-Jewish violence occurred daily across the world, and anti-Zionist groups were taking over college campuses and converting them into outposts of antisemitic hate.
As such the event aimed to inspire Jewish students “take back the campus,” an effort advanced by an infantry of social media influencers.
This year’s NLS leaned more heavily into supplying students with information, facts, and statistics curated and presented by the most accomplished Middle East scholars, government leaders, and nonprofit executives in the global pro-Israel community. Social media influencers and celebrities took the stage as well, showcasing their strengths as spirited advocates who remind students why the issues under discussion relate to their contemporary experiences as young people and consumers.
Speakers included Alyza Lewin, president of the Louis D. Brandeis Center for Human Rights Under Law; Col. Miri Eisin of the Israel Defense Forces (IDF), Jonathan Schanzer, executive director of the Foundation for Defense of Democracies; Ilya Shapiro, senior fellow and director of constitutional studies at the Manhattan Institute; Miriam Elman of the Academic Engagement Network; and Dr. Ayal Feinberg, director of the Center for Holocaust Studies and Human Rights. On offer as giveaways were Douglas Murray’s recently published polemic On Democracies and Death Cults: Israel and the Future of Civilization and Dina Powell McCormick and David McCormick’s co-authored book, titled Who Believed in You?: How Purposeful Mentorship Changes the World.
“We wanted students to engage with ideas that touch on the entirety of the campus ecosystem and the subjects they may be asked to comment on,” Baime explained to The Algemeiner. “Oct. 7, the war, and its aftermath have changed the American pro-Israel movement forever.”
The obverse side of the conference’s educational objectives was wholesome fun for the 800 college aged conferees in attendance. They were treated to a buoyant concert in the Hilton’s Presidential Ballroom featuring the jazz-pop fusion act “All of the Above” and the rapper Duvbear, an 18-year-old who is emblematic of what Generation-Z calls “rizz.” Celebrities such as former NBA player Meta World Peace, former NFL linebacker Emmanuel Acho, and professional boxer George Foreman III afforded the students quick meet and greets and selfies. Capital Hilton staff carted out pounds of food – Latin, Asian, and Kosher – from its kitchens every several hours, fostering opportunities for socializing and being photographed on an ICC-themed “red carpet.”
University of California, Davis rising junior Toby Jacob told The Algemeiner that the nonprofit’s strength is its staff.
“The staff here is so knowledgeable and so capable,” Jacob said. “It can feel really scary when you’re dealing with these like large scale issues in your student government, with your administration – and to have people who have the resources to walk you through it is vital.”
Tessa Veksler, an NLS 2025 moderator who became the most recognizable pro-Israel activist of Generation-Z after being elected the first Shabbat-observant president of the University of California, Santa Barbara’s student government, agreed.
“When I was on campus going through the worst of the worst, I knew that ICC had my back and that I could count on the staff and the organization to be there at a moment’s notice,” Veksler said. “They exceptionally equip students with the tools to be able to lead themselves, and so there is an expectation that if you are an ICC fellow that you take the tools ICC gives and put in the work to go and become involved in student government and be the person to make the impact.”
She continued, “It’s a remarkable thing, and there’s a reason why I have stayed as involved as I am.”
Follow Dion J. Pierre @DionJPierre.
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‘Devastated’: Wesley LePatner, Killed in Manhattan Mass Shooting, Was a Jewish Communal, Philanthropic Leader
A man holding a rifle walks into an office building at 345 Park Avenue shortly before a shooting that killed several people, in the Midtown Manhattan district of New York City, US, July 28, 2025, in a still image taken from surveillance video. Photo: Surveillance Camera/Handout via REUTERS
Wesley LePatner, an executive at Blackstone and a Jewish communal leader, was one of the victims of the mass shooting in Midtown Manhattan on Monday that killed four people and wounded a fifth in addition to the shooter, who died by suicide.
LePatner, 43, was an active member of the Jewish community and served on the UJA Federation of New York’s board of directors, which said it is “devastated by the tragic loss.”
“Wesley was extraordinary in every way — personally, professionally, and philanthropically,” the federation wrote in a statement on Tuesday. “An exceptional leader in the financial world, she brought thoughtfulness, vision, and compassion to everything she did. In 2023, we honored her with the Alan C. Greenberg Young Leadership Award at our Wall Street Dinner, recognizing her commitment to our community and her remarkable achievements, all the more notable as a woman in a traditionally male-dominated field.”
In her acceptance speech, LePatner said, “Never in my wildest imagination could I have believed that I would be up on this stage two decades later [after attending her first UJA Wall Street dinner]. UJA has many super-powers, but its most important in my view is its power to create a sense of community and belonging, and that ability to create a sense of community and belonging matters now more than ever.”
She also explained that “UJA stepped in early and fixed my feeling out of place by connecting me with senior Goldman Sachs women who were further along in their careers and personal lives, but equally committed to their Jewish community and identity.”
“I was an American,” she said, “but I was first and foremost Jewish.”
LePatner was also a supporter of Israel, leading a solidarity mission with UJA after Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
“In the wake of Oct. 7, Wesley led a solidarity mission with UJA to Israel, demonstrating her enduring commitment in Israel’s moment of heartache,” the UJA Federation of New York said in its statement. “She lived with courage and conviction, instilling in her two children a deep love for Judaism and the Jewish people.”
In addition to serving on the board of directors of the New York UJA, she was also on the board of trustees at The Abraham Joshua Heschel School — a pluralistic Jewish day school in New York. The Forward reported that school representatives wrote in an email that “there are no right words for this unfathomable moment of pain and loss.”
“It was a rare z’chut, a rare privilege, to know Wesley and to learn from her. She was a uniquely brilliant and modest leader and parent, filled with wisdom, empathy, vision, and appreciation,” they continued.
David Greenfield, CEO of the Met Council, posted on X that “Wesley was an amazing person who was also tremendously talented leader. She volunteered with her kids [at the Met Council] to feed those in need.”
LePatner graduated from Yale summa cum laude and Phi Beta Kappa, and met her husband on the first day of school in 1999.
She is survived by her husband and two children.