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A Brooklyn Jewish foodie wants to make haroset a year-round treat

(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.

Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.

In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”

So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.

Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.

Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes. 

Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)

The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”

Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”

Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food. 

Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.

“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”

So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)

Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”

Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”

“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.) 

Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.


The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.

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After Australia shooting, Jewish leaders say Mamdani’s refusal to condemn ‘globalize the intifada’ has consequences

The shooting attack targeting a Hanukkah celebration at Sydney’s popular Bondi Beach on the first night of Hanukkah, in which at least 15 people were killed, reignited sharp criticism of New York City Mayor-elect Zohran Mamdani’s refusal to condemn the “globalize the intifada” slogan during the mayoral election.

“When you refuse to condemn and only ‘discourage’ use of the term ‘Globalize the Intifada,’ you help facilitate (not cause) the thinking that leads to Bondi Beach,” Deborah Lipstadt, a Holocaust historian and the State Department special envoy to combat and monitor antisemitism in the Biden administration, wrote on X in a post addressed to Mamdani.

Police said a father and son were behind the mass shooting in Australia, with authorities adding that they would need more time to determine a motive.

Mamdani, a supporter of the Boycott, Divestment and Sanctions movement against Israel, faced fierce backlash during the Democratic primary for defending the slogan used by some at the pro-Palestinian protests and perceived by many as a call for violence against Jews. After his surprise primary victory in June, Mamdani clarified that he understood why the phrase alarmed people and noted that it was not language he personally uses, but he declined to explicitly condemn it.

He later said he would “discourage” the use of that phrase after hearing from Jewish leaders who experienced the bus bombings during the Second Intifada in the early 2000s.

Lipstadt included a link to a June Politico article detailing Mamdani’s initial refusal to condemn the slogan.

Rabbi David Wolpe, the emeritus rabbi of Sinai Temple in Los Angeles and a harsh critic of Harvard’s handling of antisemitism on campus, wrote, “How about now, Mr. Mayor?” Republicans and Mamdani critics echoed the same sentiment.

New York City is home to the largest concentration of Jews in the United States.

Outgoing Mayor Eric Adams indirectly referenced the controversy during a press conference with Police Commissioner Jessica Tisch, who Mamdani has reappointed to serve in his administration. “That attack in Sydney is exactly what it means to ‘globalize the Intifada,’” Adams said. “We saw the actual application of the globalization of the intifada in Sydney.”

Mamdani issued a statement on Sunday, calling the attack in Sydney a “vile act of antisemitic terror” and “the latest, most horrifying iteration in a growing pattern of violence targeted at Jewish people across the world.” He said the deadly attack should be met with urgent action to counter antisemitism. He also reiterated his pledge to “work every day to keep Jewish New Yorkers safe — on our streets, our subways, at shul, in every moment of every day.”

A spokesperson for Mamdani didn’t immediately respond to comment on Lipstadt’s post.

In an interview aired Sunday, Mamdani responded to criticism from Rabbi Ammiel Hirsch, the senior rabbi of Stephen Wise Free Synagogue, who said after a meeting with Mamdani on Thursday that the mayor-elect’s refusal to recognize Israel specifically as a Jewish state could fuel antisemitism.

Hirsch, who also serves as president of the New York Board of Rabbis, was present at a 45-minute discussion with Mamdani as part of the mayor-elect’s outreach to Jewish leaders. Rabbi Joe Potasnik, executive vice president of the New York Board of Rabbis, said the conversation was “candid” and “constructive.”

“Rabbi Hirsch is entitled to his opinions,” Mamdani told CBS New York’s political reporter Marcia Kramer on her program The Point. “The positions that I’ve made clear on Israel and on Palestine, these are part of universal beliefs of equal rights and the necessity of it for all people everywhere.” He added, “My inability to say what Rabbi Hirsch would like me to say comes from a belief that every state should be of equal rights, whether we’re speaking about Israel or Saudi Arabia or anywhere in the world.”

The post After Australia shooting, Jewish leaders say Mamdani’s refusal to condemn ‘globalize the intifada’ has consequences appeared first on The Forward.

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Hanukkah Security Ramped Up Around the World After Bondi Shootings

Police officers gather at the scene of a shooting incident at Bondi Beach, Sydney, Australia, December 14, 2025. REUTERS/Izhar Khan

Major cities including Berlin, London and New York stepped up security around Hanukkah events on Sunday following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach.

Berlin police said they were ramping up measures around the German capital’s Brandenburg Gate, where a large electric menorah is being lit to mark the first night of Hanukkah.

“We have long planned comprehensive security for tonight’s Hanukkah event at the Brandenburg Gate – in light of the events in Sydney, we will further intensify our measures and maintain a strong police presence there,” a spokesperson said on X.

Meanwhile, New York Mayor Eric Adams said on X that extra protection was being deployed for Hanukkah celebrations and synagogues in New York City.

“We will continue to ensure the Jewish community can celebrate the holiday in safety — including at public Menorah lightings across the city. Let us pray for the injured and stand together against hatred,” Adams said.

In Warsaw’s main synagogue, armed security was doubled for its Sunday evening event.

Polish police also said they had decided to ramp up security.

“Due to the geopolitical situation and the attack in Sydney, we are strengthening preventive measures around diplomatic missions and places of worship,” a press officer for Poland’s National Police Headquarters told Reuters in a text message.

The officer specified this meant “intensified preventive measures in the area of ​​diplomatic and consular missions, religious sites and other institutions related to Israel and Palestine.”

The event at Berlin’s Brandenburg Gate will also include a prayer for the victims of Sydney’s Bondi Beach shooting, which left at least 11 people dead in what Australian officials described as a targeted antisemitic attack.

Germany has long followed a policy of special responsibility for Jews and for Israel, known as the Staatsraeson, due to the legacy of the Nazi Holocaust.

Security measures at synagogues and other Jewish institutions are the norm in Berlin, but a police spokesperson said these would be ramped up for the Hanukkah period.

London’s Metropolitan Police said it had also increased security, but did not want to give details.

“While there is no information to suggest any link between the attack in Sydney and the threat level in London, this morning we are stepping up our police presence, carrying out additional community patrols and engaging with the Jewish community to understand what more we can do in the coming hours and days,” it said in a statement.

France’s Interior Minister Laurent Nunez asked local authorities to reinforce security around Jewish places of worship during the December 14 to 22 period, a spokesperson for the minister said.

Nunez called for increased deployment of security forces, with particular vigilance around religious services and gatherings that draw large crowds, especially when they take place in public spaces, the spokesperson added.

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Australia Police Say Father-Son Duo Allegedly Behind Sydney Mass Shooting

Police officers stand guard following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach, in Sydney, Australia, December 15, 2025. REUTERS/Flavio Brancaleone

Australian police said on Monday that the alleged offenders behind the attack at Sydney’s Bondi beach were a father and son duo, and that they were not looking for a third offender.

Police said during a media briefing that investigations showed only two offenders were responsible for the attack at a Jewish holiday celebration that killed 16 people and injured 40.

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