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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Trump Rejects Latest Iran Proposal as Hormuz Closure Persists
A woman walks past an anti-US billboard depicting US President Donald Trump and the Strait of Hormuz, in Tehran, Iran, May 2, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
President Donald Trump has swiftly rejected Iran‘s response to a US peace proposal to end the 10-week-old conflict between the two countries, describing the Iranian offer as “totally unacceptable.”
Days after Washington floated a proposal aimed at reopening negotiations, Iran on Sunday released a response focused on ending the war on all fronts, including Lebanon, where US ally Israel is fighting Iran-backed Hezbollah terrorists.
Tehran also demanded compensation for war damage, emphasized its sovereignty over the Strait of Hormuz, and called on the United States to end its naval blockade, guarantee no further attacks, lift sanctions, and remove a ban on Iranian oil sales.
Within hours, Trump dismissed Tehran’s offer in a social media post.
“I don’t like it — TOTALLY UNACCEPTABLE,” Trump wrote on Truth Social, without giving further detail.
Trump’s response has fueled concerns that the conflict, which began on Feb. 28 with US-Israeli strikes on Iran, will drag on and continue to paralyze shipping through the Strait of Hormuz, pushing oil prices higher on Monday.
The US had proposed an end to fighting before starting talks on more contentious issues, including Iran‘s nuclear program.
Tehran responded on Monday by defending its stance.
“Our demand is legitimate: demanding an end to the war, lifting the [US] blockade and piracy, and releasing Iranian assets that have been unjustly frozen in banks due to US pressure,” Foreign Ministry spokesperson Esmaeil Baghaei said.
“Safe passage through the Strait of Hormuz and establishing security in the region and Lebanon were other demands of Iran, which are considered a generous and responsible offer.”
Brent crude oil futures lost some strong early gains on Monday to trade nearly 2% higher at around $103 a barrel, as the deadlock left the Strait of Hormuz largely closed. Before the war began, the narrow waterway carried one-fifth of the world’s oil and liquefied natural gas, and has since become a central pressure point in the conflict.
Disruption caused by the near-closure of the strait has forced oil producers to cut exports, and OPEC oil output dropped further in April to the lowest in more than two decades, a Reuters survey showed on Monday.
TRICKLE OF SHIPPING THROUGH HORMUZ
Traffic through the Strait of Hormuz is at a trickle compared to before the war. Shipping data on Kpler and LSEG showed that three tankers laden with crude exited the waterway last week, with trackers switched off to avoid Iranian attack.
A second Qatari LNG tanker was attempting to transit the strait, the data showed, days after the first such cargo crossed under an arrangement involving Iran and Pakistan.
Sporadic flare-ups around the strait in recent days have tested a ceasefire that has paused all-out warfare since it took effect in early April.
In the United States, surveys show the war is unpopular with voters facing sharply higher gasoline prices less than six months before nationwide elections that will determine whether Trump’s Republican Party retains control of Congress.
Washington has also struggled to build international support, with NATO allies refusing to send ships to reopen the waterway without a full peace deal and an internationally mandated mission.
Hakan Fidan, the foreign minister of Turkey, which has been liaising closely with the US, Iran, and mediator Pakistan since the start of the war, will hold talks in Qatar on Tuesday on the conflict and on ensuring navigational safety in the strait, a Turkish diplomatic source said.
TRUMP SET TO DISCUSS IRAN IN BEIJING
The next diplomatic or military steps remain unclear. Trump is expected to arrive in Beijing on Wednesday, where Iran is set to be among the topics discussed with Chinese President Xi Jinping as pressure mounts to end the conflict and the energy crisis it has triggered.
Trump has been leaning on China to use its influence to push Tehran toward a deal with Washington.
Iran‘s foreign ministry spokesperson Baghaei suggested China could instead use the visit to push back against US objectives in the Gulf. “Our Chinese friends know very well how to use these opportunities to warn about the consequences of the US’ illegal and bullying actions on regional peace and security,” he said.
Addressing whether combat operations against Iran were over, Trump said in remarks aired on Sunday: “They are defeated, but that doesn’t mean they’re done.”
Israeli Prime Minister Benjamin Netanyahu said the war was not over because there was “more work to be done” to remove enriched uranium from Iran, dismantle enrichment facilities, and address its proxy forces and ballistic missile capabilities.
Netanyahu told CBS News’ “60 Minutes” that the preferred route was diplomacy, but he did not rule out the use of force.
Despite the ongoing diplomatic efforts, risks to shipping lanes and regional economies remain high.
On Sunday, the United Arab Emirates said it intercepted two drones launched from Iran, while Qatar condemned a drone strike on a cargo ship in its waters. Kuwait reported that its air defenses had dealt with hostile drones entering its airspace.
Clashes have also continued in southern Lebanon between Israel and Hezbollah, despite a US-brokered ceasefire announced on April 16.
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Boy George Shares Message in Support of Thousands Rallying Against Antisemitism in London
Boy George. Photo: ddp via Reuters Connect
British pop icon Boy George expressed solidarity with Jewish people in a video message that was featured at a rally against antisemitism held in London on Sunday.
The British charity Campaign Against Antisemitism (CAA) shared a photo on X that showed Boy George’s video message being played during the event, which was organized by the Board of Deputies of British Jews and the Jewish Leadership Council, with support from other Jewish organizations.
The Board of Deputies of British Jews said around 20,000 people gathered in Whitehall in central London, opposite Downing Street, for the rally that was held in solidarity with the Jewish community following a rise in antisemitic attacks across the United Kingdom, including the recent stabbing of two Jewish men in Golders Green.
In his video message, Boy George voiced support for the Jewish community at Sunday’s rally, which he could not attend in-person since he was in Vienna, Austria, preparing for the 2026 Eurovision Song Contest.
“It’s going to be such a beautiful, powerful event, not only full of amazing Jewish people, but also people who support their Jewish friends. People like me, who keep being thanked for speaking up for Jewish people,” the Culture Club singer said in the video. “I don’t want to be thanked for doing what is right. I have so many beautiful Jewish friends, and I know some of you will be there today. But even if I don’t know you, I send you my love and I hope today sends a powerful message to the entire world.”
CAA thanked Boy George for his support in a message on X.
“It is extraordinary how few celebrities have been willing to stand unequivocally with the Jewish community during this unprecedentedly challenging period. It is thus even more appreciated that a small number, like Boy George, do so, and are prepared to endure the abuse that they receive from antisemites as a result,” CAA said.
Political leaders who spoke at the rally included Conservative party leader Kemi Badenoch, Liberal Democrats leader Ed Davey, Reform UK Deputy Leader Richard Tice, and Secretary of State for Work and Pensions Pat McFadden.
Thank you also to @BoyGeorge for sending a recorded message of solidarity: “I don’t want to be thanked for doing what is right. God bless you all.”
It is extraordinary how few celebrities have been willing to stand unequivocally with the Jewish community during this… pic.twitter.com/w1OaGESShd
— Campaign Against Antisemitism (@antisemitism) May 10, 2026
Boy George and Italian artist Senhit will represent San Marino in the Eurovision this year with their song “Superstar.”
Boy George and more than 1,000 other members of the entertainment industry signed an open letter recently that expressed support for Israel’s participation in the 2026 Eurovision Song Contest, despite widespread efforts to have Israel banned from the international competition because of its military actions targeting Hamas terrorists in the Gaza Strip.
The musician has been outspoken about his support for the Jewish community in the past and defended Israel’s right to participate in the Eurovision this year.
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UK Sanctions Iran-Linked Network, Cites Attack Plots and Finance Operations
An Orthodox Jewish man walks by at a wall showing pictures of protesters killed during anti-government demonstrations in Iran, in Golders Green, London, Britain, March 7, 2026. Photo: REUTERS/Jack Taylor
Britain on Monday sanctioned 12 individuals and entities linked to Iran, accusing them of involvement in hostile activity including plotting attacks and providing financial services to groups seeking to destabilize the UK and other countries.
Those targeted by the sanctions include alleged members and associates of what the British government described as the Zindashti criminal network, as well as several exchange houses and financial operators.
The government said the network was involved in Iranian-backed hostile activity, including threatening, planning, or conducting attacks against people and assets in Britain and elsewhere.
Iran has repeatedly denied involvement in attacks or plots in the UK and other countries.
According to the notice, some individuals were sanctioned for directly participating in hostile acts, while others were accused of providing financial services or other material support to facilitate such activity.
The measures, set out in a government sanctions notice, include asset freezes, travel bans, and director disqualification orders.
Britain said the financial entities sanctioned had provided services to individuals and groups linked to destabilizing activity, allowing networks connected to Iran to move and access funds despite international restrictions.
Last month, police said they were investigating possible Iran links to a recent series of arson attacks on Jewish targets in London, which prompted counter-terrorism inquiries and warnings about hostile activity by Tehran or groups acting on its behalf.
The UK raised its national terrorism threat level to “severe,” the second-highest rating, with police and ministers warning of an elevated risk of attacks and growing concern about hostile activity linked to foreign states, including Iran.