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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Yiddish has a long list of words for ‘cemetery‘
נישט אַלע ווייסן אַז אויף ייִדיש איז דאָ אַ גאַנצער וואָקאַבולאַר וועגן דעם, וווּ מע לייגט ייִדן נאָכן טויט.
וואָס טוט מען טאַקע מיט אַ מת? מע באַגראָבט אים אָדער מע באַהאַלט אים, אָדער מע איז אים מקבר, אָדער מע ברענגט אים צו קבֿר־ישׂראל. „באַגראָבן“ האָט דאָך אויך אַ פֿאַרשפּרייטן מעטאַפֿאָרישן טײַטש, „רויִנירן“. אָט איז דאָ אַ ווערטערשפּיל: „שטאַרבן איז נאָך ווי ס’איז, אָבער דאָס אַרײַנלייגן אין דר’ערד, דאָס באַגראָבט אַ מענטשן!“
וועגן דעם אָרט, וווּ ס’ליגן ייִדן נאָכן טויט, איז דאָ אַ לאַנגע רשימה ווערטער, כּמעט אַלע אייפֿעמיזמען. נאָך די הונדערט יאָר ליגן ייִדן און ייִדישע טעכטער, קודם־כּל, אויף אַ בית־עולם. אויף לשון־קודש איז „עולם“, פֿאַרשטייט זיך, טײַטש „וועלט“ און אויף ייִדיש — „אַ גרופּע מענטשן“; אָבער אויף לשון־קודש האָט „עולם“ נאָך אַ טײַטש, „אייביקייט“. איז אַ בית־עולם דאָס אָרט, וווּ מע בלײַבט אויף אייביק. דאָס אייגענע איז שייך צום אַרמיש־שטאַמיקע „בית־עלמין“.
אַ פֿאַל פֿון לשון סגי־נהור, דאָס הייסט וווּ מע זאָגט איין זאַך אָבער מע מיינט דאָס פֿאַרקערטע, איז „בית־חיים“, טײַטש „דאָס הויז פֿון לעבן“. אַן אַנדער וואָרט, נישט קיין אייפֿעמיזם, איז „בית־הקבֿרות“, דאָס הייסט, דאָרטן, וווּ ס’געפֿינען זיך קבֿרים.
אָבער נישט אַלע ווערטער נעמען זיך פֿון לשון־קודש. מע זאָגט דאָך אויך „דאָס פֿעלד“, „דאָס גוטע־אָרט“, „דאָס הייליקע אָרט“, „דאָס ריינע אָרט“. אַ טשיקאַווער משל דערפֿון: איך בין אַ מאָל געפֿאָרן אין דער שטאָט גער, נישט ווײַט פֿון וואַרשע, וואָס ביזן חורבן איז זי געווען דער זיץ פֿונעם באַקאַנטן גערער רבין. אין 2007 זענען אין דער שטאָט געבליבן גאַנצע דרײַ ייִדן, האָב איך געהאַט די זכיה זיך צו באַקענען, און צו כאַפּן אַ ייִדישן שמועס, מיט צוויי. (וויפֿל מאָל אין לעבן איז מיר אויסגעקומען צו שמועסן אויף ייִדיש מיט אַ ייִד, וואָס האָט איבערגעלעבט דעם חורבן און וווינט נאָך אין זײַן מיזרח־אייראָפּעיִשער היימשטאָט?)
איינער פֿון זיי, וועלוול קאַרפּמאַן, האָט מיט אַ פּאָר יאָר שפּעטער געגעבן אַן אינטערוויו דער ייִדישער ראַדיאָ־אוידיציע פֿונעם פּוילישן ראַדיאָ (צום באַדויערן, האָט מען די ראַדיאָ־אוידיציע דערנאָכדעם אָפּגעשאַפֿט). ווען די זשורנאַליסטקע האָט אים אַ פֿרעג געטאָן וועגן דעם גורל פֿונעם גערער בית־עולם, האָט ער זי איבערגעפֿרעגט: „איר מיינט ס’גוטע־אָרט?“ יעדעס מאָל, וואָס זי האָט ווײַטער געזאָגט „בית־עולם“, האָט ער געענטפֿערט „ס’גוטע־אָרט“.
אויך בײַ די אומות־העולם זענען די ווערטער דערפֿאַר אייפֿעמיזמען. דאָס פֿאַרשפּרייטסטע וואָרט אין אייראָפּע איז ס’ענגלישע cemetery, ס’פֿראַנצייזישע cimetière אד”גל, פֿון אַן אַלטגריכישן ווערב פֿאַר „ליגן/לייגן שלאָפֿן“. גאָר אַ מאָל, פֿאַר דער הײַנטיקער צײַט־רעכענונג, איז ס’גריכישע וואָרט געווען טײַטש „שלאָפֿשטוב“; בײַ די קריסטן בשעתּו האָט עס באַקומען דעם מאָדערנעם טײַטש. אַ ווײַטער קרובֿ פֿון דעם וואָרט איז ס’ייִדישע „היים“, אַ פּנים, ווײַל אין דער היים שלאָפֿט מען, אָבער נישט פּונקט אַזוי ווי אויפֿן בית־עולם…
דאָס דײַטשישע Friedhof איז דער „שלום־הויף“; און Kirchhof „קלויסטערהויף“ איז מגולגל געוואָרן אינעם פּוילישן Kirkut „ייִדישער בית־עולם“!
און אַזוי ווי מאַמע־לשון האָט פּאַראַלעלע וואָקאַבולאַרן פֿאַר ייִדן און פֿאַר קריסטן איז גאָר קיין חידוש נישט, וואָס אויפֿן אָרט, וווּ ס’ליגן קריסטן זאָגט מען „צווינטער“ אָדער „צמענטער“, מסתּמא, פֿון פּוילישן cmentarz פֿונעם זעלביקן גריכישן שורש וואָס cemetery.
The post Yiddish has a long list of words for ‘cemetery‘ appeared first on The Forward.
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IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’
(JTA) — James Fishback, the fringe GOP candidate courting the online far right in his long-shot bid for governor of Florida, had a bit of food-service drama this week — and it wasn’t about the “goyslop” he previously claimed was being served in the state’s school cafeterias.
Waffle House, he alleged, had banned him from every restaurant in the state after he announced his intent to campaign at the chain’s Florida locations. The reason, he claimed, was because he said that “Americans shouldn’t die for Israel.”
But not to worry, Fishback quickly announced: Another breakfast chain, International House of Pancakes, had extended an invitation to him personally.
“Hey, wanna come over?” reads a direct message Fishback posted to social media, a photo of which appears to come from IHOP’s official corporate account. An elated Fishback soon posted photos from a campaign stop at an IHOP, which he deemed “International House of Patriots.”
Not so, an IHOP spokesperson told the Jewish Telegraphic Agency.
“Since our founding, IHOP and its franchisees have been committed to providing warm and welcoming dining experiences for all guests. We are not working with James Fishback or his campaign in any capacity,” the spokesperson told JTA in an email. “Additionally, we have confirmed that the image circulating on social media is not authentic.”
Fishback did not return a request for comment by JTA about IHOP’s claim. The former investment banker has used terms on the campaign trail considered dogwhistles to the online far right and boasts a large online profile that has included interviews with Tucker Carlson and antisemitic podcaster Myron Gaines. He has also praised the followers of antisemitic streamer Nick Fuentes.
Asked by JTA why he had made his earlier “goyslop” comments, Fishback replied, “Because it’s funny. Get a life.”
He then posted the exchange to his X account under the caption, “Journalists are insufferable.”
Earlier in the same conversation, asked about recently revealed racist and antisemitic messages from a Florida Young Republicans regional group chat, Fishback replied, “I condemn all forms of hatred.”
The post IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’ appeared first on The Forward.
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Iran Names Khamenei’s Hardline Son Mojtaba as New Supreme Leader
FILE PHOTO: Mojtaba Khamenei, the second son of Iran’s late Supreme Leader Ayatollah Ali Khamenei, visits Hezbollah’s office in Tehran, Iran, October 1, 2024. Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS/File Photo
Iran on Monday named Mojtaba Khamenei to succeed his father Ali Khamenei as Supreme Leader, signaling that hardliners remain firmly in charge in Tehran a week into its conflict with the United States and Israel.
Mojtaba, a mid-ranking cleric with influence inside Iran’s security forces and vast business networks under his father, had been seen as a frontrunner in the lead up to the vote by the assembly, a body of 88 clerics charged with choosing the new leader after Ali Khamenei.
“By a decisive vote, the Assembly of Experts, appointed Ayatollah Seyyed Mojtaba Hosseini Khamenei as the third Leader of the sacred system of the Islamic Republic of Iran,” the assembly said in a statement issued just after midnight Tehran time.
The position gives Mojtaba the final say in all matters of state in the Islamic Republic.
Mojtaba’s appointment will likely draw the ire of US President Donald Trump, who said on Sunday that Washington should have a say in the selection. “If he doesn’t get approval from us, he’s not going to last long,” he told ABC News. Israel, ahead of the announcement, threatened to target whoever was chosen.
Mojtaba’s father, Supreme Leader Ali Khamenei, was killed in one of the first strikes launched against Iran more than a week ago.
The US military on Sunday reported a seventh American has died from wounds sustained during Iran’s initial counter-attack a week ago, a day after Trump presided over the return to the United States of the remains of the six others who died.
The US-Israeli attacks have killed at least 1,332 Iranian civilians and wounded thousands, according to Iran’s U.N. ambassador.
As Trump pressed for an “unconditional surrender,” Mohammad Bagher Qalibaf, Iran’s parliament speaker, said Tehran was not seeking a ceasefire to the war and would punish aggressors.
Israel continued to target senior Iranian figures, including Abolqasem Babaian, the recently appointed head of the military office of the supreme leader, saying he was killed in a Saturday strike.
BLACK SMOKE HANGS OVER TEHRAN
As fighting escalated on day nine of the US-Israeli campaign against Iran, thick black smoke hung over Tehran on Sunday, residents said, after strikes on oil storage facilities had lit up the night sky with plumes of orange flame.
Iran’s foreign ministry spokesperson Esmaeil Baghaei said the large-scale attack marked a “dangerous new phase” of the conflict and amounted to a war crime.
“By targeting fuel depots, the aggressors are releasing hazardous materials and toxic substances into the air,” he wrote on X.
Israeli military spokesman Lieutenant Colonel Nadav Shoshani told reporters the depots were used to fuel Iran’s war effort, including producing or storing propellant for ballistic missiles. “They are a legal military target,” he said.
Israeli Prime Minister Benjamin Netanyahu said his government would press on with the assault and strike Iran’s rulers “without mercy.”
“We have an organized plan with many surprises to destabilize the regime and enable change,” he said in a video statement.
US special envoy Steve Witkoff and Trump’s son-in-law Jared Kushner will visit Israel on Tuesday, according to Axios, citing a senior US official.
Trump told reporters on Air Force One that he was not seeking negotiations to end the conflict, which has driven up global energy prices, disrupted business and snarled air travel.
“At some point, I don’t think there will be anybody left maybe to say, ‘We surrender,’” he said.