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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Canada Boosts Security at US, Israeli Diplomatic Buildings After Consulate Shooting
A member of law enforcement personnel works at the scene outside the US Consulate after shots were fired, in Toronto, Ontario, Canada, March 10, 2026. Picture taken with a mobile phone. Photo: REUTERS/Kyaw Soe Oo
Canada is increasing security around US and Israeli diplomatic buildings after a shooting at the US consulate in Toronto, a Canadian police official said on Tuesday.
Royal Canadian Mounted Police Chief Superintendent Chris Leather said the consulate shooting is being investigated as a “national security incident,” although it’s too early to determine the motive.
Leather said the US and Israeli consulates in Toronto, the country’s most populous city, and embassies in the capital Ottawa will be seeing a change in the security posture in response to the shooting.
“These consulates deserve a heightened amount of vigilance and security at this time in the hopes that we can bring the temperature down in the coming days and weeks,” Leather told reporters at a press conference.
Toronto Police Deputy Chief Frank Barredo said police were called to the US consulate in Toronto around 5:30 am ET on Tuesday, where they found spent shell casings and damage to the building.
Barredo said witness evidence indicated that two men exited a white SUV that was stopped outside the consulate around 4:30 am ET, shot a handgun at the front of the building and then drove away.
While there were people in the building at the time of the shooting, police say no one was injured.
SYNAGOGUE SHOOTINGS
The consulate shooting follows three separate incidents last week where gunshots were fired at synagogues in the Toronto area. No one was injured in those shootings. Canadian Prime Minister Mark Carney called the attacks “criminal antisemitic assaults.”
Barredo said it’s too early to draw a connection between the consulate shooting and those at the synagogues.
“We definitely will be looking at any possible connections. Obviously, it is far too early in this investigation, but we do not look at them in isolation,” he said.
Canada‘s public safety minister described the consulate shooting as an unacceptable incident.
“The shooting … is absolutely unacceptable. Canada will never tolerate intimidation and violence of any kind, including towards our American friends in Canada,” Public Safety Minister Gary Anandasangaree said in a post on X.
The US State Department said in a statement that it was aware of the incident and was closely monitoring the situation in coordination with local law enforcement.
Separately, on Sunday, an improvised device exploded in Norway at the US embassy in Oslo, and police were still searching for a suspect, with a possible link to the Iran war among the lines of inquiry.
In New York City, two men have been charged with terrorism after throwing a homemade bomb at anti-Islam protesters over the weekend.
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Suspected Hamas Member Detained in Cyprus Over Weapons Procurement
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
Cypriot authorities have detained a suspected member of Palestinian terrorist group Hamas wanted in Germany for procuring weapons and ammunition for attacks on Israeli or Jewish facilities, German federal prosecutors said on Tuesday.
The Lebanese-born suspect, identified only as Kamel M. in line with German privacy rules, was detained at Cyprus‘ Larnaca airport on March 6, arriving from Lebanon, they added in a statement.
The suspect is wanted in relation to the transport of 300 rounds of live ammunition, according to prosecutors. It wasn’t clear from the statement where the rounds had come from, or where they were thought to be heading.
“The operation served as preparation for deadly Hamas attacks on Israeli or Jewish institutions in Germany and Europe,” they said.
Police also searched the suspect’s apartment in Berlin.
Once Kamel M. is extradited to Germany, a judge will decide on pre-trial detention, the statement said.
Attacks against Jews and Jewish targets have risen worldwide since Israel’s war against Hamas in Gaza, triggered by the Islamist group’s 2023 attacks on Israel.
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Russia Told Trump It Isn’t Sharing US Military Asset Info With Iran, Says Witkoff
Russian President Vladimir Putin and Iranian President Masoud Pezeshkian attend a documents signing ceremony in Moscow, Russia, Jan. 17, 2025. Photo: REUTERS/Evgenia Novozhenina/Pool
Russia has denied sharing intelligence with Iran on US military assets in the Middle East, US special envoy Steve Witkoff said on Tuesday in a CNBC interview.
Witkoff said the denial came during a phone call that US President Donald Trump had with Russian President Vladimir Putin on Monday.
The Washington Post reported on Friday that Russia was providing Iran with targeting information that included locations of US warships and aircraft in the Middle East.
“Yesterday on the call with the president, the Russians said that they have not been sharing,” Witkoff said when asked if Washington thought Russia had shared with Tehran intelligence about the location of US military assets.
“We can take them at their word. But they did say that. And yesterday morning, independently, Jared [Kushner] and I had a call with [Kremlin foreign policy aide Yuri] Ushakov who reiterated the same,” said Witkoff.
He added: “That’s a better question for the intel people, but let’s hope that they’re not sharing.”