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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Deal With US Within Reach ‘Only if Diplomacy Is Given Priority,’ Iran’s Foreign Minister Says
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran‘s Foreign Minister Abbas Araqchi said on Tuesday that a deal with the US was “within reach, but only if diplomacy is given priority,” days ahead of an expected fresh round of talks between the two sides in Geneva.
The talks are set to take place on Thursday in Geneva, a senior US official said on Monday, with US envoys Steve Witkoff and Jared Kushner slated to meet with an Iranian delegation for the negotiations.
The two countries resumed negotiations earlier this month as the US builds up its military capability in the Middle East. Iran has threatened to strike US bases in the region if it is attacked.
“We have a historic opportunity to strike an unprecedented agreement that addresses mutual concerns and achieves mutual interests,” Araqchi said in a post on X.
The Iranian top diplomat said his country would resume the talks with “a determination to achieve a fair and equitable deal in the shortest possible time.”
Earlier, Iranian Deputy Foreign Minister Majid Takht-Ravanchi said Iran was ready to take all necessary steps to reach a deal with the United States.
“We are ready to reach an agreement as soon as possible. We will do whatever it takes to make this happen. We will enter the negotiating room in Geneva with complete honesty and good faith,” Takht-Ravanchi said in comments carried by state media.
White House Press Secretary Karoline Leavitt said on Tuesday that US President Donald Trump’s “first option” was always diplomacy but that he was “willing to use lethal force” if necessary.
“The president is always the final decision maker around here,” she told reporters at the White House.
A senior Iranian official told Reuters on Sunday that Tehran would seriously consider a combination of sending half of its most highly enriched uranium abroad, diluting the rest, and taking part in creating a regional enrichment consortium – an idea periodically raised during years of Iran-linked diplomacy.
Iran would do this in return for US recognition of Iran‘s right to “peaceful nuclear enrichment” under a deal that would also include lifting economic sanctions, the official said.
“If there is an attack or aggression against Iran, we will respond according to our defense plans … A US attack on Iran is a real gamble,” Takht-Ravanchi added.
Indirect talks between the two sides last year brought no agreement, primarily due to friction over a US demand that Iran forgo uranium enrichment on its soil, which Washington views as a pathway to a nuclear bomb.
Iran has always denied seeking such weapons.
The US joined Israel in hitting Iranian nuclear sites last June, effectively curtailing Iran‘s uranium enrichment, with Trump saying its key nuclear sites were “obliterated.” But Iran is still believed to possess stockpiles enriched previously, which Washington wants it to relinquish.
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Australia Begins Inquiry Into Antisemitism After Bondi Shooting
An Australian flag sits amongst floral tributes honoring the victims of a shooting at Jewish holiday celebration on Sunday at Bondi Beach, in Sydney, Australia, Dec. 16, 2025. Photo: REUTERS/Hollie Adams
Australia on Tuesday opened a government-backed inquiry into antisemitism, after a mass shooting at a Jewish event at Bondi Beach killed 15 people in December 2025.
The attack at a Jewish Hanukkah celebration shocked a country with strict gun laws and fueled calls for tougher controls and stronger action against antisemitism.
The Royal Commission, the most powerful type of government inquiry in Australia which can compel people to give evidence, will be led by retired judge Virginia Bell.
It will consider the events of the shooting as well as antisemitism and social cohesion in Australia, and is expected to report its findings by December this year.
In her opening statement at a court in Sydney on Tuesday, Bell said security arrangements for the event would form a major part of the commission.
“The commission needs to investigate the security arrangements for that event, and to report on whether our intelligence and law enforcement agencies performed to maximum effectiveness,” Bell said.
Police say the alleged gunmen, Sajid Akram and his son Naveed Akram, were inspired by Islamic State.
Sajid Akram was shot dead by police at the scene, while Naveed Akram, who was also shot but survived, is currently facing charges including 15 counts of murder and a terror offense.
INQUIRY SCOPE LIMITED
Due to the ongoing legal proceedings, no potential witnesses in Akram’s trial will be called to give evidence to the commission, Bell said.
Bell said she plans to meet with victims’ families in private to explain some of the limitations of her inquiry.
Richard Lancaster, the top lawyer assisting Bell with the inquiry, said his team had sent dozens of requests to government and other agencies to produce documentary evidence, but the level of responses is “not presently where we would like it to be.”
There was no testimony heard or evidence given on Tuesday, and the commission is yet to determine when it will next sit.
Michele Goldman, CEO of the New South Wales Jewish Board of Deputies, said after the hearing that the inquiry would be an opportunity to showcase the community’s “horrific” experiences of antisemitism.
But some people directly impacted by the attack would find it “very hard” to be barred from sharing their accounts with the inquiry, she said.
Prime Minister Anthony Albanese had initially resisted calls to set up a Royal Commission, saying the process would take years, which attracted criticism from Jewish groups and victims’ families.
The Bondi attack followed a spate of antisemitic incidents in the country, including the firebombing of a Melbourne synagogue.
The government has already responded by tightening gun laws and introducing new legislation against hate speech.
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Iran Issues Death Sentence Linked to January Protests, Source Says
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
A revolutionary court in Tehran has issued a death sentence for an Iranian man accused of “enmity against god,” which if confirmed would be the first such sentence linked to mass protests in January, a source close to the man’s family said.
The source told Reuters on Tuesday that Iran‘s judiciary had not yet announced the sentence against the man, Mohammad Abbasi, and that Iran‘s Supreme Court was yet to uphold it.
Abbasi was accused of killing a security officer, an allegation his family denied, the source said.
Rights groups say thousands of people were killed in a crackdown on the protests, the worst domestic unrest in Iran since the era of its 1979 Islamic Revolution.
During the unrest, US President Donald Trump warned Tehran that he could order military action if it carried out executions.
The source said the defendant’s daughter, Fatemeh Abbasi, was handed a 25-year prison sentence over her role in protests.
“The defendants do not have access to the lawyer they wanted, and were given a public defender,” the source added.