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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Israel to Reopen Jordan Border Crossing for Passage of Aid, Goods After Terror Attack
Israeli police officers stand next to their cars at the scene of a fatal shooting at the Allenby Crossing between the West Bank and Jordan, Sept. 18, 2025. Photo: REUTERS/Oren Ben Hakoon
Israel is set to reopen the Allenby Crossing with Jordan to the passage of goods and aid on Wednesday, an Israeli security official said on Tuesday.
The border crossing has been closed to aid and goods since September, when a driver bringing humanitarian aid to Gaza opened fire and killed two Israeli military personnel before being killed by security forces.
The security official said the crossing would have tightened screening for Jordanian drivers and truck cargo, and that a dedicated security force had been assigned to the crossing.
The Allenby Bridge is a key route for trade between Jordan and Israel and the only gateway for more than 3 million Palestinians in the West Bank to reach Jordan.
The crossing reopened to passenger traffic shortly after the attack, but had remained closed to aid trucks. The UN says the crossing is a major route for bringing food, tents, and other goods into Gaza.
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US Imposes Sanctions on Network It Accuses of Fueling War in Sudan
A bronze seal for the Department of the Treasury is shown at the US Treasury building in Washington, US, Jan. 20, 2023. Photo: REUTERS/Kevin Lamarque
The US on Tuesday imposed sanctions on actors it accused of fueling the war in Sudan, taking aim at what it said was a transnational network that recruits former Colombian military personnel and trains soldiers, including children, to fight for the paramilitary Rapid Support Forces.
The US Treasury Department in a statement seen by Reuters said that it imposed sanctions on four individuals and four entities that were part of the network, which it said was largely comprised of Colombian nationals and companies.
The Treasury said that since at least 2024, hundreds of former Colombian military personnel have traveled to Sudan to fight alongside the RSF, which the US has accused of committing genocide.
The Colombians have provided the RSF with tactical and training expertise and served as infantry and artillerymen, drone pilots and instructors, among other roles, with some training children to fight for the paramilitary group, according to Treasury, which added that Colombian fighters have participated in battles across Sudan, including in the capital Khartoum and al-Fashir.
“The RSF has shown again and again that it is willing to target civilians — including infants and young children. Its brutality has deepened the conflict and destabilized the region, creating the conditions for terrorist groups to grow,” Treasury Under Secretary for Terrorism and Financial Intelligence, John Hurley, said in the statement.
Among those targeted was Alvaro Andres Quijano Becerra, who the Treasury said was a dual Colombian-Italian national and a retired Colombian military officer based in the United Arab Emirates. It accused him of playing a central role in recruiting and deploying former Colombian military personnel to Sudan.
The UAE has been widely accused of arming the RSF, an accusation it has denied.
“The United States again calls on external actors to cease providing financial and military support to the belligerents,” Treasury said in the statement.
The conflict between the Sudanese army and the RSF erupted in April 2023 out of a power struggle and has triggered famine, ethnic killings, and mass displacement. In November, US President Donald Trump said he would intervene to stop the conflict.
The United States, the United Arab Emirates, Egypt, and Saudi Arabia – known as the Quad – earlier in November proposed a plan for a three-month truce followed by peace talks. The RSF responded by saying it had accepted the plan, but soon after attacked army territory with a barrage of drone strikes.
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When Is a Wedding Too Extravagant?
A wedding ceremony, illustrative. Photo: Jason Hutchens via Wikimedia Commons.
It has been part of my life as a rabbi to attend weddings — more often than not, to “perform.” I reckon that I have attended approximately 100 weddings of various sizes, styles, numbers, and traditions. Some I have enjoyed, but I am finding it increasingly hard to feel comfortable about many of the religious weddings I have attended.
They are getting more and more protracted. People are forced to wait for hours. A wedding I once attended was so overcrowded by jostling relatives under the Chupah, that the father of the bride couldn’t get close enough to give his son in law a sip of the cup of wine.
One band plays for the reception, another for the Chupah, a third for Hasidic or Israeli dances, a fourth for ballroom dancing, and a fifth for a disco. One singer is for Ashkenazi cantorial style, one for Hasidic pop, one for Sephardi tunes, and another for Carlebach. As for food, a loaded reception is offered as people arrive, and sushi is a must. There are multiple servings and meals, and if there’s a Hasidic Mitzvah dance at the end, you’ll get a complete breakfast too.
It is fashionable in the Diaspora to fly in rabbis from Israel. An oligarch recently hired an airliner to ferry over musicians, artistes, and security alone. Consider the millions being spent each year on religious weddings. And then consider how much charitable and educational work could be accomplished instead of a one-night bash that disappears into photo albums a few hours after it is over, to be glanced at perhaps once a year thereafter. The cost and the waste is mind blowing.
Successful businessmen have to invite business contacts, flaunt their success to attract new capital, and invite gaggles of rabbis to prove their religious status and legitimacy. It is not just spoiled daughters who clamor for excess; it’s magnates, too.
Over the past 50 years of rising Jewish affluence, as well as continuing Jewish poverty, many religious leaders of all denominations have tried hard to limit excessive expenditures on weddings, to absolutely no avail. Desperate parents have offered apartments and cars instead of huge weddings. Occasionally, you hear of a couple who elope to Israel or just take a rabbi and two witnesses into Central Park, but the pressures are great — and in most Jewish circles, it is simply not an option.
Recently, I entertained a relatively humble Rosh Yeshiva from Israel with 10 children who has personal debts of $500,000 because of marrying off his five daughters. It was not just the cost of the wedding itself or all the celebrations. It was the need to buy an apartment for each that left him staggering under such a heavy load of debt. And at the same time, he must help and support his five sons who are also married but are studying full time. This is not atypical. A rented apartment is unacceptable nowadays. And the chances of someone with no serious secular education getting a good job are massively reduced in Israeli society, indeed in any society nowadays.
Judaism is expanding because of its families blessed with many children. And it is true that social welfare (incidentally a product of the secular culture they despise) enables this mindset. But eventually, at some point, social welfare will have to be cut back as fewer enter the workplace to fund all this with their taxes.
For our own good as a people, we must call a halt to throwing so much money away on pure self-indulgence. If we care for our future, we must give as much attention to supporting Jewish education as we do to celebrating occasions. And the place to start is weddings. Make your calculations. Then set budgets, be realistic, and divide the sum evenly between your needs and those of others.
It is a huge mitzvah to rejoice at weddings and to help couples get married. Every day in our prayers, we are reminded how important Hachnasat Kala is. But that doesn’t mean we should go overboard. There should be limits.
The author is a rabbi and writer based in New York.