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A Brooklyn Jewish foodie wants to make haroset a year-round treat

(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.

Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.

In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”

So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.

Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.

Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes. 

Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)

The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”

Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”

Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food. 

Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.

“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”

So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)

Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”

Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”

“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.) 

Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.


The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.

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Rob Reiner asked the big questions. His death leaves us searching for answers.

Can men and women just be friends? Can you be in the revenge business too long? Why don’t you just make 10 louder and have that be the top number on your amp?

All are questions Rob Reiner sought to answer. In the wake of his and his wife’s unexpected deaths, which are being investigated as homicides, it’s hard not to reel with questions of our own: How could someone so beloved come to such a senseless end? How can we account for such a staggering loss to the culture when it came so prematurely? How can we juggle that grief and our horror over the violent murder of Jews at an Australian beach, gathered to celebrate the first night of Hanukkah, and still light candles of our own?

The act of asking may be a way forward, just as Rob Reiner first emerged from sitcom stardom by making inquiries.

In This is Spinal Tap, his first feature, he played the role of Marty DiBergi, the in-universe director of the documentary about the misbegotten 1982 U.S. concert tour of the eponymous metal band. He was, in a sense, culminating the work of his father, Carl Reiner, who launched a classic comedy record as the interviewer of Mel Brooks’ 2,000 Year Old Man. DiBergi as played by Reiner was a reverential interlocutor — one might say a fanboy — but he did take time to query Nigel Tufnell as to why his amp went to 11. And, quoting a bad review, he asked “What day did the Lord create Spinal Tap, and couldn’t he have rested on that day too?”

But Reiner had larger questions to mull over. And in this capacity — not just his iconic scene at Katz’s Deli in When Harry Met Sally or the goblin Yiddishkeit of Miracle Max in The Princess Bride — he was a fundamentally Jewish director.

Stand By Me is a poignant meditation on death through the eyes of childhood — it asks what we remember and how those early experiences shape us. The Princess Bride is a storybook consideration of love — it wonders at the price of seeking or avenging it at all costs. A Few Good Men is a trenchant, cynical-for-Aaron Sorkin, inquest of abuse in the military — how can it happen in an atmosphere of discipline.

In his public life, Reiner was an activist. He asked how he could end cigarette smoking. He asked why gay couples couldn’t marry like straight ones. He asked what Russia may have had on President Trump. This fall, with the FCC’s crackdown on Jimmy Kimmel, he asked if he would soon be censored. He led with the Jewish question of how the world might be repaired.

Guttingly, in perhaps his most personal project, 2015’s Being Charlie, co-written by his son Nick he wondered how a parent can help a child struggling with addiction. (Nick was questioned by the LAPD concerning his parents’ deaths and was placed under arrest.)

None of the questions had pat answers. Taken together, there’s scarcely a part of life that Reiner’s filmography overlooked, including the best way to end it, in 2007’s The Bucket List.

Judging by the longevity of his parents, both of whom lived into their 90s, it’s entirely possible Reiner had much more to ask of the world. That we won’t get to see another film by him, or spot him on the news weighing in on the latest democratic aberration, is hard to swallow.

Yet there is some small comfort in the note Reiner went out on. In October, he unveiled Spinal Tap II: The Beginning of the End, a valedictory moment in a long and celebrated career.

Reiner once again returned to the role of DiBergi. I saw a special prescreening with a live Q&A after the film. It was the day Charlie Kirk was assassinated. I half-expected Reiner to break character and address political violence — his previous film, God & Country, was a documentary on Christian Nationalism.

But Reiner never showed up — only Marty DiBergi, sitting with Nigel Tuffnell (Christopher Guest), David St. Hubbins (Michael McKean) and Derek Smalls (Harry Shearer) at Grauman’s Chinese Theater in Los Angeles. The interview was broadcast to theaters across the country, with viewer-submitted questions like “What, in fact, did the glove from Smell the Glove smell like?” (Minty.) And “Who was the inspiration for ‘Big Bottom?’” (Della Reese.)

DiBergi had one question for the audience: “How did you feel about the film?”

The applause was rapturous, but DiBergi still couldn’t get over Nigel Tuffnell’s Marshall amp, which now stretched beyond 11 and into infinity.

“How can that be?” he asked. “How can you go to infinity? How loud is that?”

There’s no limit, Tuffnell assured him. “Why should there be a limit?”

Reiner, an artist of boundless curiosity and humanity, was limitless. His remit was to reason why. He’ll be impossible to replace, but in asking difficult questions, we can honor him.

The post Rob Reiner asked the big questions. His death leaves us searching for answers. appeared first on The Forward.

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22 arrested in Amsterdam protest over contentious Hanukkah concert featuring IDF cantor

(JTA) — Dozens of people were arrested on Sunday after protesting outside Amsterdam’s Royal Concert Hall, where multiple Hanukkah concerts were taking place.

The day’s concert lineup came under scrutiny last month after the concert hall, known as the Concertgebouw, announced that it was canceling a planned Hanukkah concert featuring an Israeli performer over his ties to the Israeli army. Shai Abramson is the chief cantor of the Israel Defense Forces.

After an uproar, the concert hall and Hanukkah concert organizer struck a deal: A public Hanukkah concert would take place on Sunday evening without Abramson on the docket, while smaller, private performances featuring Abramson would take place inside the building earlier in the day.

Pro-Palestinian protesters were not deterred by the detente. Dozens gathered outside the Concertgebouw on Sunday evening, where there was also a large police presence as well as a sizable pro-Israel contingent of demonstrators.

Footage from the scene showed clashes between pro-Palestinian protesters and police. The Dutch Police said in a statement that the demonstrations had largely “proceeded smoothly,” with 22 arrests on mostly minor charges.

“Police intervened several times to keep the protesters at bay and maintain public order. Riot police used batons,” the statement said. “Protesters also set off several smoke bombs. One police officer sustained minor injuries during the action.”

Amsterdam is home to a strong pro-Palestinian activist movement that has clashed before with police, including during the 2024 student encampments and surrounding a Maccabi Tel Aviv soccer match last year in which Jewish fans were targeted with street violence.

The post 22 arrested in Amsterdam protest over contentious Hanukkah concert featuring IDF cantor appeared first on The Forward.

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Drive-by shooting targets Jewish family’s Hanukkah display, police in California town say

(JTA) — A California home decorated for Hanukkah was targeted Friday night in a drive-by shooting, with police saying the assailants fired what appeared to be an airsoft gun from a car.

During the attack on the home, which had several inflatable Hanukkah decorations in its yard, the assailants drove by in a vehicle and allegedly unloaded 20 shots.

Later, the occupants of the vehicle allegedly shouted “F–ck the Jews” and “Free Palestine, N–ger,” according to an account of the incident posted to X by a resident of the home, Rodgir Cohen.

“Just as a reaction, people just, through ignorance and hate, respond with negativity and violence,” Cohen told CBS News. “For random acts of hate crimes, it’s scary to be in the midst of a victim and it’s scary.”

Cohen told a different local news outlet that he and his son had encountered the alleged assailants in person shortly before the shooting.

The City of Redlands said no injuries or damage was reported, and the weapon used was believed to be an airsoft gun after an investigation found no shell casings and the surveillance video of the incident showed no muzzle flash.

Local officials condemned the incident, which came during the same weekend as a major antisemitic attack on Jews celebrating Hanukkah in Sydney, Australia.

“As our friends in the Jewish community begin their celebration of Hanukkah, several tragic incidents have occurred across the globe, targeting people simply because of their faith,” the City of Redlands wrote in a statement. “Unfortunately, Redlands is not immune to these hateful acts, as a local family was targeted because of their festive home decorations celebrating Hanukkah. ”

The incident is currently being investigated as a hate crime, and Redlands Police said they believed the family was targeted because of the Hanukkah decorations. They also said they would provide additional patrols in the area and around local places of worship.

The Los Angeles chapter of the Anti-Defamation League decried the incident. “Last night’s shooting into the home of a Jewish family on Shabbat in Redlands, CA is another dangerous and despicable act of violence impacting the Jewish community in Southern California,” David Englin, the group’s senior regional director, said in a statement. “This cannot be tolerated or accepted as normal.”

Last year, the ADL reported that California had 1,344 antisemitic incidents, the second-highest number of any state besides New York. Of those incidents, 1,000 were antisemitic harassment, while 311 were vandalism and 33 were assault.

Congregation Emanu El, a Reform synagogue in Redlands, wrote on Facebook Sunday that it was in communication with the family, who were past members, as well as with Redlands Police.

“Please know that the safety and well-being of our community remains our highest priority,” wrote Congregation Emanu El President Greg Weissman. “We will continue to stay in close contact with local authorities and share updates as appropriate. Thank you for your care for one another and for our community.”

Cohen is a lecturer in religion at Cal State Fullerton and a former political candidate in Redlands who ran on a tough-on-crime platform. His wife Heftsibah Cohen told a local news outside that she initially thought fireworks were going off before checking a surveillance tape.

“We always know there’s antisemitism and hate and racism out there. It’s always out there,” she said. “But when it comes by your house, it’s that reminder of how real it is.”

The post Drive-by shooting targets Jewish family’s Hanukkah display, police in California town say appeared first on The Forward.

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