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A Brooklyn Jewish foodie wants to make haroset a year-round treat

(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.

Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.

In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”

So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.

Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.

Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes. 

Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)

The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”

Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”

Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food. 

Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.

“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”

So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)

Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”

Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”

“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.) 

Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.


The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.

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Trump just used journalists as human shields — Jewish ethics has thoughts about that

Everyone has been talking about The Odyssey this summer. So much so that, apparently, the president of the United States felt the need to act out a famous piece of Greek mythology, namely the story of the Trojan horse. When an Iranian assassination threat in July seemed credible enough, the Secret Service spirited Trump off of Air Force One in a catering truck after a NATO summit in Ankara, Turkey.

The plane then took off as usual, loaded with top government officials including Secretary of State Marco Rubio and Treasury Secretary Scott Bessent, as well as the usual cast of aides and journalists who often accompany the president. Most believed they were on the plane with Trump, and weren’t aware of any threat. And had Iran actually attacked, and Air Force One been shot out of the sky, they would have gone down in the president’s place.

It is not unheard of for presidents to change plans suddenly for safety reasons, or otherwise use some amount of subterfuge to obscure their location; when Bill Clinton flew to Pakistan, for example, there were several decoy planes. But it is highly unusual for the plan to involve risking numerous other people, including civilians. Several journalists have accused Trump, who has long picked fights with the press, of using the media as an expendable human shield.

Much has been made, particularly in the Jewish world, of the idea of human shields, particularly because Hamas is often accused of the practice. Human shields can refer to putting civilians in harm’s way as part of a military strategy, or using them as decoys or to protect soldiers. (Hamas purportedly has used civilian sites such as hospitals or schools to protect their weapons stores and headquarters.)

There are numerous stories in Jewish texts in which innocent lives are sacrificed for ulterior motives, and the perpetrators are roundly condemned. King David sends his general Uriah to the frontlines so he will die and never realize that David had slept with his wife; God sends the prophet Nathan to rebuke David for his selfishness and Batsheva loses the pregnancy as punishment. When Simon and Levi destroy Shechem in retribution for the rape of their sister Dina, the patriarch Jacob censures their actions.

Though there is plenty of warfare in the Bible, and God at times orders the destruction of entire cities or groups, most Jewish sages interpret this to only apply to combatants because other commandments, such as to leave the gates of a besieged city open to allow people to flee, instruct that innocent civilians must be protected.

Beyond general ethics, the laws of war laid out in the Geneva Convention protect civilians and forbid the destruction of pivotal resources such as hospitals. But the strategy is, in many ways, a successful one precisely because it is so contemptible; everyone agrees that killing civilians not involved in war is morally wrong, which means that there is an international uproar if combatants do kill civilians to get to an enemy stronghold.

The U.S. and Israel both hold themselves apart operating uniquely moral armies — ones that follow the laws of war and protect civilians. Both nations publicly boast of fighting only necessary, noble wars. Reality, however, often differs. During the Iraq and Afghanistan wars, tens of thousands of American soldiers were discharged for misconduct. And after Oct. 7, Israel also began using human shields, forcing Palestinian civilians to go ahead of Israeli soldiers to check for traps or mines.

When Trump landed, the White House press pool asked him, on the tarmac, what the threat was, and whether the journalists and aides on board the original plane were in danger. Trump responded that he simply did what the Secret Service told him to; “I get a lot of threats,” he said, and said he believed that the plane he actually flew on — a plane no one knew he was on — was in more danger than Air Force One.

But it’s clear to everyone else — including many members of the media who were on the plane — that the civilians left on the plane targeted by the Iranian threat were human shields. Trump may have long defamed the media, but putting them knowingly in harm’s way is still a bad look. Such a bad look that, after The New York Times reported on Trump’s planes, FBI agents went to the journalists’ homes to subpoena them for their reporting.

Thankfully, neither plane was shot down. But that doesn’t make Trump’s decision to protect himself any more moral.

The post Trump just used journalists as human shields — Jewish ethics has thoughts about that appeared first on The Forward.

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Minnesota’s Democratic nominee is an Israel critic – but she is not El-Sayed 2.0

(JTA) — Peggy Flanagan, the likely next senator from Minnesota, defeated a moderate pro-Israel congresswoman, accuses Israel of genocide and says she would oppose offensive weapons sales to Israel.

If the victory Tuesday of the state’s lieutenant governor over Rep. Angie Craig sounds like an echo of last week’s election in another midwestern state, Michigan, listen a little closer: Flanagan differs from Abdul El-Sayed in critical if subtle ways when it comes to Israel and Jews.

Flanagan has not joined El-Sayed and a number of left-wing challengers for Congress in saying that she would oppose U.S. funding for defensive weapons like the Iron Dome missile program.

Her platform says she would have joined the two incumbent Minnesota senators, Amy Klobuchar – who is running for governor, and whom she hopes to replace – and Tina Smith “in voting to halt offensive weapons sales to Israel.” That places her within the current Democratic mainstream: 40 out of 47 senators who caucus with the Democrats voted in April for the bill banning offensive weapons when it came up.

Her platform also calls for “a two-state solution which allows for a secure Israel and Palestinian self-determination.” El-Sayed will not commit to recognizing Israel’s existence as a Jewish state, or to a two-state solution.

The crisis moment in El-Sayed’s relationship with his state’s Jewish community came when he appeared to equivocate in condemning a violent attack on a Detroit area synagogue in March when pre-school was in session.

Flanagan was unequivocal: “Our Jewish communities are facing unprecedented levels of violence and threats,” she wrote then on social media. “It is on all of us to call anti-semitism out when we see and hear it, and to make sure that all of our faith communities are treated with respect. Hate brings no one more safety, more dignity, or more peace.”

She is equally as adamant when the threat is closer to home. In 2025, on the anniversary of the Oct. 7, 2023 attack, a different synagogue called Temple Israel in Minneapolis was vandalized with graffiti in the shape of two inverted triangles — a symbol associated with Hamas — and reading “Al-Aqsa Flood,” Hamas’ name for its attack on Israel.

“Last night, Temple Israel in Minneapolis was defaced with anti-Semitic hate,” Flanagan wrote. “My heart is with the congregants of Temple Israel and our entire Jewish community. Hate has no home in Minnesota, and every house of worship should be a safe place to pray.”

There are things that Flanagan has done and said that nonetheless unsettled the pro-Israel community.

Some Jewish Democrats voiced concern to the Minnesota Star Tribune that Flanagan played into antisemitic tropes by singling out the American Israel Public Affairs Committee in her campaign against Craig – a page out of El-Sayed’s playbook in defeating AIPAC-backed Rep. Haley Stevens, and the playbook of a number of progressive congressional candidates this year. During the lead-up to the primary, Flanagan was vocal about her opponent Craig’s support from the pro-Israel lobby, calling her “AIPAC’s candidate.”

A Flanagan spokesperson told the paper that she has “consistently condemned antisemitism and will continue standing with Jewish Minnesotans against hate.” Flanagan’s campaign did not return a request for comment.

Flanagan had the support of Israel-critical progressives, including Sen. Bernie Sanders, the Vermont senator who authored the proposed ban on the sale of offensive weapons, and Rep. Ilhan Omar of Minnesota. Like them – and unlike Smith and Klobuchar – she has accused Israel of genocide.

She also drew the endorsement of progressive Jewish organization Bend the Arc.

“She is a close friend of the Twin Cities Jewish community and a trusted ally in the fight against antisemitism,” wrote Bend the Arc’s CEO, Jamie Beran. “She understands that Jewish safety is bound up with the safety and freedom of all our neighbors.”

Now, Flanagan will take on Republican nominee Michele Tafoya, a former NFL sideline reporter who has expressed support for Israel and its war with the U.S. in Iran. Minnesota has not elected a Republican U.S. Senator since 2002. Flanagan is favored to win in a state which has trended increasingly blue in recent years.

Flanagan also says she will not support New York’s Chuck Schumer if he chooses to seek another term as party leader in the Senate. Schumer is a pro-Israel stalwart.

Republicans, who control the Senate, have unanimously voted against Sanders’ resolutions, rendering them essentially symbolic tools for Democrats to voice disapproval of the Israeli government. If progressive Israel critics like El-Sayed and Troy Jackson in Maine win in November and help flip the Senate — and especially if Schumer gives up leadership — the pathway to blocking weapons sales to Israel would become clearer than ever.

This article originally appeared on JTA.org.

The post Minnesota’s Democratic nominee is an Israel critic – but she is not El-Sayed 2.0 appeared first on The Forward.

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‘History cannot be erased’: ‘Hostages Square’ in Tel Aviv is formalized in official name change

(JTA) — The plaza that became the center of Israel’s campaign to bring home the 251 captives Hamas seized on Oct.7, 2023 is now formally called “Hostages Square,” establishing a permanent reminder of the more than two-year struggle that ended with the return of the final hostage in January.

Mayor Ron Huldai unveiled new signage at the plaza outside the Tel Aviv Museum of Art on Wednesday, formally adopting the name Israelis had used for the site for close to three years.

Hostage families and their supporters gathered at the square for mass rallies, weekly Shabbat gatherings, vigils and public events demanding the release of those held in Gaza. The plaza was also filled with crowds celebrating as hostages returned home.

“History cannot be erased, and we must not allow it to be forgotten,” Huldai said at the unveiling. “The decision to name this place ‘Hostages Square’ is intended to ensure that this chapter in the history of the State of Israel, from October 7, 2023 until the return of the final hostage, Ran Gvili, on January 26, 2026, will be remembered for generations.”

The formal designation settles a debate over whether or not the site’s role in one of the more significant events in Israel history should be remembered or erased.

After a deal was announced in October 2025 to free the remaining living hostages, Dani Miran, whose son Omri spent 738 days in Hamas captivity, personally urged Huldai to rename the plaza “Returnees Square.” Other proposals included “Heroes Square” and names emphasizing unity, while relatives of hostages whose bodies were still being held in Gaza argued that the existing name should remain until everyone was returned.

The last hostage, police officer Ran Gvili, was returned to Israel on Jan. 26 after his remains were recovered in Gaza. The following day, the clock in Hostages Square that had counted the time since Oct. 7 was stopped after 844 days.

The site still carries a political charge: In July, protesters met at the square to call for an official inquiry into the lapses that facilitated the Oct. 7 attacks, something Prime Minister Benjamin Netanyahu has fiercely resisted. The alleged failures of the day have become an issue ahead of Oct. 27 elections.

Rebecca Geller, who handled international communications for the Hostages and Missing Families Forum and spent much of the war alongside hostage families at the square, said she was glad the name was being formally preserved.

“Whatever the space will be in the future, it will be important to honour” what it meant during the war, she said. “It gave the families a place to come to feel the support of the community, to get out of the house and to be nourished through the worst times of their lives, body and soul.”

By July, Tel Aviv’s municipal naming committee had backed Huldai’s proposal to make “Hostages Square” the plaza’s official name, saying it had become a national symbol of solidarity and the campaign to return the captives. Until then, the site was officially known as the plaza outside the Tel Aviv Museum of Art despite “Hostages Square” becoming its universally recognized name.

“This was the site of a courageous and determined struggle led by families who did everything they could to bring their loved ones home,” Huldai said. “Tel Aviv-Yafo had the privilege of being their home, and together with residents of the city and people from across Israel, this square became a center of solidarity, mutual responsibility and an unwavering demand: bring them all home.”

“This square will remain a testament to the families, to their struggle and to the commitment never to give up on anyone. We will not allow this story to be forgotten.”

The square may now be permanent, but Google has yet to get the memo: as of Thursday, its Maps listing marked Hostages Square as “permanently closed.”

Geller said the square remains a difficult place to visit.

“I struggle to return there – even when I’m just going to the art museum – because it always brings up the emotion that was held there,” she said. “For me, it will always be Hostages Square.”

This article originally appeared on JTA.org.

The post ‘History cannot be erased’: ‘Hostages Square’ in Tel Aviv is formalized in official name change appeared first on The Forward.

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