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A rectangular latke takes shape at Edith’s Sandwich Counter in Brooklyn
(New York Jewish Week) — At Edith’s Sandwich Counter, a “Jew-ish” takeout place in Williamsburg, Brooklyn, the most popular bagel sandwich is their bacon-egg-cheese-latke (BECL) combo. Each element of the sandwich’s filling is made to order: crispy bacon, an omelet cooked in an individually-sized tamagoyaki pan, topped with sharp cheddar and a freshly fried latke.
Since opening as a brick and mortar store in spring of 2021, the BECL has become Edith’s most popular bagel sandwich — and demand for the latke as a stand-alone side dish is high, too. This presented a challenge: As anyone who’s ever hosted a Hanukkah party knows, cranking out those fresh, crispy latkes, one at a time, had become challenging. They sell thousands of latkes a week.
“It was getting harder and harder for us to keep up,” owner and founder Elyssa Heller told the New York Jewish Week. “I wanted to find a way to improve the quality of our latke and use our growth as a vehicle for getting better.”
Enter Heller’s invention: the rectangular latke. While Edith’s does not serve traditional Jewish deli food (see crispy bacon, above), they do take historical elements of how Jews ate throughout the Diaspora and incorporate them into their menu. After doing some research, Heller determined that what makes a latke a latke is not its circular shape (which it assumes when the batter is dropped by the spoonful into oil), but that the potatoes are mixed in an egg batter and then fried.
Case in point: The name alone, “latke,” simply means “little oily,” according to Gil Marks’s “The Encyclopedia of Jewish Food.” In other words, a latke is about the oil, not the ingredients nor the shape. “Every food has a standard of identity, characteristics that define it,” said Heller. “Nothing was ever mentioned about a latke needing to be round. As opposed to round challah on Rosh Hashanah, which represents the cycle of life, the shape of the latke has no symbolic meaning.”
In other words, a latke is still a latke even if its shape fits in the box.
Here’s how they do it: The latke batter — which consists of Yukon Gold potatoes, onions, eggs, potato starch and matzah meal — is poured into a large sheet pan and par-baked so that it is 80% done and keeps its shape when cut. The giant latke is then cut into rectangles, the same size and shape as the omelet it sits atop in the bagel sandwich. Then, when an order comes in, the almost ready-to-eat latke is fried and served piping hot.
The resulting sandwich, in which egg and latke match in size, is Instagram-worthy — an essential requirement in the food world of today. And, just as important, the diner gets a bite of latke with each bite of egg.
Diners are delighted by the results: Comments on Instagram range from “this is the innovation we need” to “I want those crispy corners.” At the same time, they don’t seem particularly surprised. “People know that, here at Edith’s, we do things our own way while honoring traditions,” Heller said.
(You may be thinking, “Aren’t the hash browns at McDonald’s essentially a rectangular fried latke?” True, the fast food giant has been selling rectangular-shaped portable potatoes for more than 40 years, but again: A latke is typically made with an egg batter; hash browns are not.)
Heller, who also owns Edith’s Eatery & Grocery, a sister establishment to the sandwich counter, founded both places to make good Jewish food accessible all year long — not just for the holidays. The latkes, based on Heller’s grandmother’s recipe, are on the menu 365 days of the year. Their BECL comes on Edith’s signature twisted bagel for $13.50; if you want just the latke, you can have that for $2.75 (add $1.25 if you want it topped with creme fraiche).
For Hanukkah — which starts this year on the evening of Sunday, Dec. 18 — Edith’s Sandwich Counter and Edith’s Eatery & Grocery will be preparing their new rectangular latke, which will be accompanied by a choice of ketchup, hot sauce, apple sauce or creme fraiche. They will also serve braised brisket and jelly donuts, although the team at Edith’s has not yet determined the jelly flavors they will use.
In the spirit of “intellectually driven food” that Heller espouses, Edith’s also has a Russian cheese pancake, syrniki, on the menu. It is similar to the cheese pancakes that Jews in Eastern Europe prepared for Hanukkah before potato cultivation became widespread there starting in 1840. Made with farmer’s cheese and accompanied by smetana, a cross between sour cream and creme fraiche, and tart currant kissel, a thick fruit syrup, it is available for Hanukkah and all year round, too.
Interested in making rectangular latkes of your own? Our friends at our partner site, The Nosher, have Edith’s recipe here.
Edith’s Sandwich Counter is at 495 Lorimer Street in Brooklyn.
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The post A rectangular latke takes shape at Edith’s Sandwich Counter in Brooklyn appeared first on Jewish Telegraphic Agency.
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‘Nobody Wants This’ star Adam Brody on Gaza: ‘Put me down as thinking it’s a genocide’
Adam Brody, the Jewish actor who plays a “hot rabbi” on the hit Netflix rom-com Nobody Wants This, called the war in Gaza a genocide in a new interview, making him one of just a few Jewish celebrities to speak out publicly against the Israeli campaign.
The comments came in an interview with GQ about Brody’s efforts canvassing for Democratic candidates in the upcoming midterms.
“Put me down as thinking it’s a genocide. Put me down as wanting a free Palestine,” he said. “It’s awful that it’s taken so much death and misery, but it does feel like it’s reaching a breaking point that it should have a while ago. I’m hopeful that another administration can really do some good and correct some of these policies that are helping that situation be as awful as it is.”
The claim of genocide in Gaza is heavily disputed. Several international bodies, human rights organizations and academic institutions have concluded Israel’s actions in Gaza since Oct. 7 fit the description, including a United Nations Commission of Inquiry. Other similar groups, like the International Court of Justice, have not applied the term.
Brody’s comments were surprising in part because he had previously kept his feelings about the war private, even as other leading Hollywood figures openly criticized it. He does not maintain a public social media presence, and he did not participate in pin-wearing campaigns or sign various petitions related to the war — an approach he indicated he might change going forward.
“I’m not wearing a pin, so I’m not inviting a certain question, and perhaps I should,” he said. “I really admire people who do. But 99% of what I’m asked about is about the show. I’m not trying to plead ignorance—here we are doing a political interview, so it makes sense that we wade into this territory—but I’ve never ducked a question, really, not a political question anyway.”
Brody — who came to fame in the 2000s as the teenager Seth Cohen on The O.C. — joins Hacks star Hannah Einbinder and Wallace Shawn (The Princess Bride) as perhaps the most high-profile Jewish actors to publicly call the war a genocide. Other Jewish entertainment figures, like Mandy Patinkin and The Zone of Interest director Jonathan Glazer, have criticized the war but stopped short of calling it a genocide.
Yet Brody’s comments are perhaps especially notable because of the character he plays on TV. In Nobody Wants This, Brody plays a rabbi dating a non-Jewish woman — introducing her to the beauty and foibles of Jewish faith and culture. Israel has been conspicuously absent from the show, with its creator, Erin Foster, saying she deliberately avoided geopolitics.
Season 3 of Nobody Wants This releases to Netflix October 22.
The post ‘Nobody Wants This’ star Adam Brody on Gaza: ‘Put me down as thinking it’s a genocide’ appeared first on The Forward.
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Why Mamdani remains focused on Israel as NYC mayor
When Israeli Prime Minister Benjamin Netanyahu spoke at the UN this week, New York City Mayor Zohran Mamdani was there — not in body, but in spirit, having condemned the Israeli prime minister and previously encouraged protests against him.
As a leader in the Jewish community, I know that many American Jews oppose Netanyahu’s government. But many also believe strongly that Israel’s survival as a Jewish homeland is critically important. They, therefore, feel boxed in by the mayor: compelled by conscience to oppose Israel’s leader and to condemn Mamdani’s repeated attacks on Israel’s existence, many of which they find offensive and dangerous.
Because of my previous work for Mayor Bloomberg, I am often asked by Jewish community members why this mayor so frequently puts them in this painful bind. The answer, I believe, lies in motivations worth understanding more clearly.
Of course, Mamdani’s focus on Israel seems partially motivated by principle. He clearly thinks Israel is illegitimate and opposes how it defends itself. I take him at his word that these convictions are sincere. But sincerity still does not explain his single-mindedness. A mayor willing to absorb this much political friction must see some benefit. But what?
To understand, let’s reexamine the 2025 election, often described as a “political tsunami.” The facts, however, are more complicated. Mamdani did defeat his closest opponent by nearly 10%, but in so doing he secured under 51% of the total vote – against a flawed and divided opposition. Viewed this way, his impressive margin seems less sweeping and much narrower.
More important than his electoral margin, though, is the coalition that produced it. His victory rested heavily on three blocs: self-identified very liberal voters; and Muslim and South Asian voters, who turned out in historic numbers. South Asian and Indo-Caribbean turnout, for example, rose 350% between 2021 and 2025, with 87% of South Asian votes going to Mamdani. Analyzing available data, I believe that, taken together, these three blocs accounted for well over 50% of all Mamdani votes.
What makes this coalition intriguing is that it consists of such strange bedfellows. The blocs differ sharply on many key local issues. On same-sex marriage, PRRI’s American Values Atlas found 33% support among Muslim-Americans in 2024, with support among very liberal Americans substantially higher. The divergence is similarly stark on policing, education, and many other policies.
In fact, it is hard to identify many things uniting these blocs besides this candidate: a skilled politician speaking the language of the left, while activating Muslim and South Asian voters just as Mayors Bloomberg and Koch activated Jewish voters and Mayors Adams and Dinkins activated Black voters.
Which brings us back to Israel.
When one barely ekes out a majority against flawed opponents, and one’s coalition is fundamentally misaligned, one must find ways to hold it together. To this end, Mamdani seems to be taking a page from Donald Trump. When Trump’s coalition buckles, he reaches for a “shiny distraction” — attacks on the press; trade wars; threatened invasions of Greenland. For Trump, the specifics are almost irrelevant; what matters is the theater of conflict and the distraction it produces.
For Mamdani, his Greenland is Israel.
Yes, it is a subject on which he holds sincere convictions. But, more importantly, it is one of few issues on which his coalition agrees. His relentless focus on Israel — to the exclusion of other worthy targets, including grave human rights offenders across South Asia and the Muslim world — is no accident. It is a political calculation allowing him to don the mantle of moral crusader while keeping his coalition on-side and united.
For those who believe Mamdani’s politics pose a danger to the Jewish community and want to slow his political momentum, this analysis yields two insights.
First, trying to persuade the mayor to soften his Israel attacks is unlikely to succeed. Doing so is not his inclination or in his political interests.
Second, and maybe more interestingly, Mamdani has a vulnerability that he seems to recognize – a fragile coalition. Allowing Mamdani to
make Israel his “shiny distraction” and engaging him on it plays his game. A different approach would be to defend Israel as-needed, but focusing efforts on pressing Mamdani to do his job – for example, elevating important issues, such as specialized high school admissions practices, on which his coalition happens to be divided.
The upshot? When smart politicians do things that seem politically risky, they usually see something others do not. Mamdani’s Israel focus offers a case-in-point. Those looking to respond should consider resisting the temptation to take the bait when possible. The wiser strategy is to engage under different rules: defending Israel when necessary, then pivoting to the difficult local issues from which Israel is meant to distract.
The post Why Mamdani remains focused on Israel as NYC mayor appeared first on The Forward.
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New voices in Yiddish: A prose and poetry contest
לכּבֿוד דעם 85סטן יאָר זינט מע האָט פֿאַרלייגט דעם ייִדישן זשורנאַל „אױפֿן שװעל“, וועט די אָרגאַניזאַציע וואָס שטיצט דעם זשורנאַל, די „ייִדיש־ליגע“, דורכפֿירן אַ קאָנקורס פֿון נײַע ייִדיש־שפּראַכיקע לידער און פּראָזע.
אַ זשורי פֿון אָפּגעקליבענע מומחים וועט אָפּשאַצן די אַרבעטן, און די דרײַ בעסטע פֿון ביידע קאַטעגאָריעס וועלן באַלוינט ווערן מיט געלטפּרעמיעס.
די פּראָזע־שאַפֿונגען קענען זײַן ביז 2,500 װערטער, און אַלע אַרײַנגעשיקטע מאַטעריאַלן מוזן זײַן נאָך נישט קיין געדרוקטע. דער טערמין אַרײַנצושיקן די שריפֿטן איז דער 31סטער אָקטאָבער 2026.
די געווינער-ווערק, און בכלל אַן אָפּקלײַב פֿון די אַרײַנגעשיקטע שאַפֿונגען, וועט מען אויך דרוקן אין דעם יובֿל-נומער. „זאָלן אונדזערע לייענערס געניסן פֿון נײַע ליטעראַרישע שאַפֿונגען אויף מאַמע-לשון!“ האָט די שעף־רעדאַקטאָרין פֿון „אויפֿן שוועל“, מרים טרין, געזאָגט.
די שריפֿטן שיקן מען דורך בליצפּאָסט צו info@leagueforyiddish.org.
The post New voices in Yiddish: A prose and poetry contest appeared first on The Forward.
