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Adidas Apologizes to Anti-Israel Model Bella Hadid for Pulling Her From Sneaker Campaign After Backlash

Bella Hadid in a Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas

Adidas publicly apologized again — this time to anti-Israel supermodel Bella Hadid — for a new sneaker campaign tied to the 1972 terrorist attack at the Munich Olympics, where Palestinian terrorists murdered 11 members of Israel’s Olympic team after taking them hostage.

The German sportswear giant issued an apology early Sunday morning saying that “connections continue to be made” between its recent SL72 campaign, modeled by Hadid and others, and the murder of 11 Israeli athletes and coaches at the Munich Olympics by the Palestinian terrorist group Black September.

“These connections are not meant and we apologize for any upset or distress caused to communities around the world,” Adidas said in a statement shared on social media. “We made an unintentional mistake.”

The company concluded by apologizing to its “partners” in the campaign — including Hadid, soccer player Jules Koundé, and rapper A$AP Nast — “for any negative impact on them and we are revising the campaign.”

Photo: Screenshot

The controversy started last week, when Adidas was slammed for selecting Hadid to model in its new campaign for the iconic SL 72 sneaker, which was originally released in 1972 and used by athletes at that year’s Olympic Games in Munich. Hadid has publicly criticized Israel numerous times; chanted for it to be replaced with “Palestine”; called it a “white supremacist” state; and falsely accused the country of perpetrating an ethnic cleansing, occupation, and apartheid over the Palestinian people.

Pro-Israel supporters demanded that Adidas drop Hadid from the campaign and apology for its “insensitivity” in hiring her to model sneakers connected to the murder of Israelis. The German company, whose founders were members of the Nazi party, caved to the pressure and pulled Hadid from the campaign late Thursday. Adidas also issued its first apology regarding the matter.

“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” Adidas said. “As a result we are revising the remainder of the campaign.”

Hadid has not publicly commented on the situation, but insiders told Us Weekly that she hired legal counsel to take action against Adidas “for their lack of public accountability” and for releasing a campaign that “would associate anyone with the death and violence of what took place at the 1972 Munich Games.”

Hadid’s sister is fellow supermodel Gigi Hadid, and their father is real estate developer Mohammed Hadid, who has his own history of attacking Israel, falsely accusing it of genocide, and criticizing Israel’s supporters.

The post Adidas Apologizes to Anti-Israel Model Bella Hadid for Pulling Her From Sneaker Campaign After Backlash first appeared on Algemeiner.com.

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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War

Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa

Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.

Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.

“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”

GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’

Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.

“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.

“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.

“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.

After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”

RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL

Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”

Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.

“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.

She added: “Maybe there is a chance the war ends at October 7, two years after it began.”

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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests

A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco

Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.

People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.

“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”

Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.

On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.

Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.

On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.

“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.

Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.

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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan

Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas

Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.

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