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Adidas’ Olympics Campaign — With or Without Bella Hadid — Is a Disgrace to Israelis and Jews
Bella Hadid in a now-cancelled Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas
The decision makers at Adidas are either suffering from mental decline, incompetence, or the virus of antisemitism.
The German shoe company fired Bella Hadid — an anti-Israel model and social media influencer who has more than 61.3 million Instagram followers — from a campaign marking the 52nd anniversary of the 1972 Munich Olympics, and their shoes from that year.
Forget Hadid for a second.
On September 5, 1972, eight Palestinian terrorists from the group Black September posed as athletes, and took 11 Israeli athletes and coaches hostage, killing two on the scene, and the remaining nine in helicopters by grenade and by shooting them.
German forces refused requests to have an Israeli special unit come to try to save them, and then bungled their own operation. Ultimately, some German police officers weren’t willing to go through with the operation. What a surprise that Germans didn’t want to risk their life to save Jews.
While none of the 200+ prisoners the terrorists demanded to be released from Israeli jails were freed, in a press conference, a Palestinian terrorist said it was a success because the whole world was talking about their cause.
To make matters worse, initial press reports claimed the hostages were saved, only to later be corrected, as ABC’s Jim McKay said, “They’re all gone.”
The Olympics continued anyway, and Israel buried Moshe Weinberg, Yossef Romano, Ze’ev Friedman, David Berger, Yacov Springer, Eliezer Halfin, Yosef Guttfreund, Kehat Shorr, Mark Slavin, and Andre Spitzer.
In addition, the International Olympic Committee long rejected Israel’s request for a moment of silence for the athletes at the games in an open display of antisemitism.
For more horrific details about the attack, which were only released in the early 1990s, click here.
Why in the world is Adidas having any campaign to honor the 1972 Olympics, or the relaunch of its SL72 shoe line?
Furthermore, Hadid’s history of refusing to condemn Palestinian terrorism is disturbing.
She did not specially condemn Hamas for the massacre of October 7, but wrote that she condemned terrorist attacks on any civilians. Her father, Mohamed, was born in Nazareth in 1948, and the family is notorious for its anti-Israel activism.
Hadid has filed a lawsuit she may very well win against Adidas. The decision to hire Hadid (and fire her after complaints from Jews and others) is revolting, but the company, which cut ties with Kanye West after his antisemitic meltdown, has said it will in some way revamp the ad campaign.
Perhaps they will find Jamal al-Gashey, believed to be the only current surviving terrorist of the attack at the Munich Olympics, who appeared in the documentary One Day in September, to endorse the sneaker line.
The stupidity or malice of the ad with Hadid only causes more tension and hatred for Jews, if that is even possible at this point.
In 2022, Germany announced a payment of $28 million to families of the Israelis murdered in the 1972 attack, and last year, the government announced an international commission to “rigorously examine the period before and after” the attack — more than 50 years after it took place.
I guess Germans aren’t always punctual.
The author is a writer based in New York.
The post Adidas’ Olympics Campaign — With or Without Bella Hadid — Is a Disgrace to Israelis and Jews first appeared on Algemeiner.com.
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Major Brush Fire Erupts Near Jerusalem, Evacuations Underway
A view of the new Tel Aviv-Jerusalem fast train seen over the HaArazim Valley (“Valley of Cedars”) just outside of Jerusalem, Sept. 25, 2018. Photo: Yossi Zamir/Flash90.
i24 News – A large brush fire broke out Sunday in the Cedars Valley area, near Route 1 and the Motza interchange, prompting an emergency response from Jerusalem district fire services. Several water-bombing planes were dispatched, and authorities have declared a “fire emergency.”
As a precaution, residents of Mevaseret Zion are being evacuated. Access to the town from Route 1 has already been blocked, and officials are weighing a full closure of the major highway.
Fire crews from the Ha’uma station are on site working to contain the flames, while motorists in the area are urged to heed traffic updates and follow instructions from emergency services.
Eight firefighting aircraft are currently operating above the blaze in support of ground teams. The fire comes amid one of the hottest, driest summers on record, with conditions fueling a series of destructive wildfires across the country.
Officials warn the situation remains critical, as the blaze threatens a vital transportation corridor leading into Jerusalem.
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Egyptian Army Reinforces Its Eastern Border Ahead of Israel’s Gaza City Takeover
A man sits against a wall with a graffiti of a heart with the word “Gaza”, near the Rafah border crossing, amid a ceasefire between Israel and Hamas, in Rafah, Egypt, Feb. 11, 2025. Photo: REUTERS/Amr Abdallah Dalsh
i24 News – The Egyptian army has reinforced its presence on the eastern border, fearing the humanitarian and military repercussions of the IDF’s takeover of Gaza City as authorities remain on high alert, Qatari media outlet Al-Araby Al-Jadeed reported Sunday.
According to the report, Egyptian authorities estimate that Israeli military operations will force roughly one million Gazans to flee Gaza City toward the southern part of the Strip, creating the opportunity for Israel to attempt to deliberately push these refugees toward the Egyptian border.
Cairo fears that Israel will force Gazans south — only as a temporary stop — before taking advantage of the chaos of the operation to push them further towards the Rafah crossing, bordering Egypt’s North Sinai.
According to the report, Egypt intends to send two messages with its reinforced military presence on the border: the first a stand against an attempted crossing breach, and the second against the idea of a humanitarian solution at the expense of its territory.
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Widespread Protests Held in Australia to Support Palestinians
Demonstrators hold placards as they take part in the ‘Nationwide March for Palestine’ protest in Sydney, Australia, August 24, 2025. Photo: REUTERS/Hollie Adams
Thousands of Australians joined pro-Palestinian rallies on Sunday, organizers said, amid strained relations between Israel and Australia following the center-left government’s decision to recognize a Palestinian state.
More than 40 protests took place across Australia on Sunday, Palestine Action Group said, including large turnouts in state capitals Sydney, Brisbane and Melbourne. The group said around 350,000 attended the rallies nationwide, including around 50,000 in Brisbane, though police estimated the numbers there at closer to 10,000. Police did not have estimates for crowd sizes in Sydney and Melbourne.
In Sydney, organizer Josh Lees said Australians were out in force to “demand an end to this genocide in Gaza and to demand that our government sanction Israel” as rallygoers, many with Palestinian flags, chanted “free, free Palestine.”
Alex Ryvchin, co-CEO of the Executive Council of Australian Jewry, the umbrella group for Australia’s Jews, told Sky New television that the rallies created “an unsafe environment and shouldn’t be happening.”
The protests follow Israeli Prime Minister Benjamin Netanyahu this week stepping up his personal attacks on his Australian counterpart Anthony Albanese over his government’s decision this month to recognize a Palestinian state.
Diplomatic ties between Australia and Israel soured after Albanese’s Labor government said it would conditionally recognize Palestinian statehood, following similar moves by France, Britain and Canada.
The August 11 announcement came days after tens of thousands of people marched across Sydney’s iconic Harbour Bridge, calling for peace and aid deliveries to Gaza, where Israel began an offensive nearly two years ago after the Hamas militant group launched a deadly cross-border attack.