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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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A pioneering Reform synagogue makes way for a booming Iranian Jewish community
Temple Beth-El is an island of Reform Judaism in the Iranian milieu of deep Great Neck, a suburb on the North Shore of Long Island 35 minutes away from Manhattan by train. There are around two dozen synagogues in Great Neck; three of them are Reform, and two of those are tucked away at the edges of the peninsula. Temple Beth-El stands bravely at the center, with frontage on Middle Neck Road, the main street, just steps away from multiple Orthodox synagogues and kosher restaurants serving a spectrum of cuisines.
As an Iranian-American Jew from Great Neck, I’ve been to Temple Beth-El twice before: once, in middle school, for a classmate’s bar mitzvah, and then, in 2021, to get the COVID vaccine. I called it, simply, “the Ashkenazi synagogue.” Tonight, as the oldest synagogue in Great Neck prepares to downsize, I am here for the third time ever, for Friday night services.
Temple Beth-El formed in 1928, when Great Neck was dominated by Protestants. The presence of the synagogue made even more Jews from the city want to move east. Its rabbis were outspoken civil rights activists and hosted Martin Luther King, Jr. in 1967. Now, as Great Neck’s demographics shift further toward more religious Jews, Temple Beth-El’s congregation is shrinking. The synagogue is selling its property to an Iranian Orthodox yeshiva and will be leasing back a portion of it.
In the mid 1980s, Temple Beth-El had around 1,500 families, with a 500-person waiting list, said Stuart Botwinick, the synagogue’s executive director. Now, as members have died off and younger ones aren’t joining as quickly, it has around 400, and can’t fill up its main sanctuary on Rosh Hashanah. Wielding cold economic calculus, I can envision someone arguing that if fewer people choose to attend a synagogue, then whatever happens to it must be natural, or deserved. I can even envision myself arguing that. It’s not guilt, because I did nothing wrong, but as a member of the majority group, some sense of duty makes me want to see with my own eyes what is being lost.
A man hands me a siddur and wishes me a Shabbat shalom. The chapel is beautiful, with a dark wood vaulted ceiling, stained glass and hanging lanterns. I find a seat in the gender-integrated pews among some 30 congregants. I try to follow the prayers, but I don’t know any of the tunes — my home synagogue is not nearly this musical. I am surprised to see some men not wearing kippahs. Rebelliously, I stray from the page everyone else is on and flip briefly to the back of the siddur. There are lyrics to “Hatikvah,” “America the Beautiful,” “God Bless America,” “The Star-Spangled Banner” and, maybe worst of all, “O Canada.” My inner Satmar rebbe shudders.
Fortunately, national hymns are not part of tonight’s repertoire. From the bimah, the rabbi, Brian Stoller, outs me as a Forward reporter. The moment the service ends, several excited Ashkenazi seniors approach me; clearly, the name of this news outlet carries much more clout here than in my typical Great Neck circles.
Stoller holds an optimistic vision of Temple Beth-El’s future that emphasizes adult education and cultural arts above physical space. In other words, “we’re not here to be landlords,” says Jennifer Still-Schiff, a co-president of the synagogue sisterhood. Still, losing ownership and part of their space must be somewhat traumatic. Once the service ends, Howard Herman, an honorary vice president of the board who’s been a member since the 1980s, gives me a tour and shows me all of the things the synagogue will need to sell.
“We have this beautiful Judaica museum, and we’re going to be selling it or giving a lot of it away,” he says. Then he shows me the large sanctuary. We can’t find the light switch, so we turn on our cell phone flashlights to inspect a 55-foot-long sculpture behind the bimah: “The White Flame of the Six Million” by Louise Nevelson. In the sculpture, which integrates the Torah ark, shapes carved out from white wood represent the uniqueness of every life lost in the genocide. “We’re going to have to sell this,” Herman says. “Who can buy this?”
That sanctuary, where Temple Beth-El used to hold regular Shabbat services and now only holds High Holy Day services, seats almost 900 people. It will become part of the yeshiva’s space. Sisterhood co-president Rochelle Rosenbloom says the chapel, which seats about 250, will be enough to seat worshipers even on the High Holy Days. If it isn’t, she and Still-Shiff said, they can stagger two sets of services or have people watch the services on a TV in the lobby.
At a time when Great Neck was still mostly Christian, the existence of Temple Beth-El “was an essential sign that Jews could live in Great Neck and that there were enough of them, committed to religious participation through the Reform movement, to make it safe and desirable for others to try it out,” historian Judith Goldstein wrote in her book Inventing Great Neck. It was the peninsula’s only synagogue until 1941, when Temple Israel of Great Neck formed, said Brad Kolodny, an amateur historian of Long Island Jewish history. In the 1960s, Jews — particularly liberal, Reform Jews — began to outnumber Christians in Great Neck. Temple Beth-El had to build a bigger sanctuary. At times, even that sanctuary — the one with the Holocaust memorial sculpture — filled up, and administration had to set up overflow seating in other rooms.
Persian synagogues started cropping up in Great Neck after the Islamic Revolution in 1979. Great Neck has Iraqi and Syrian synagogues, too, plus several synagogues that are not officially Mizrahi but have Mizrahi congregants. Now, any car trying to drive on, say, Steamboat Road on a Saturday morning must use caution, as the sidewalks aren’t wide enough for the large groups of skipping children, bike-riding kippah-clad young men, and moms pushing double strollers in their Shabbat finest.
People in the Jewish world can get accused of being “Ashkenormative,” but since 1979, Great Neck has become Mizrahi-normative. When I was a child, a last name like “Weiss” or “Katz” connoted nothing to me, and for the longest time I assumed that my classmates whose hair was lighter than mine couldn’t possibly be Jewish. I used to watch The Nanny with my mom; one night, as Fran and Sylvia Fine peppered their speech with schleps, schvitzes, and other Yiddishisms, I asked my mom what language the characters were speaking. “I don’t know,” she said.
Fran was a prime example of what I eventually came to understand as the stereotype of the liberal American Jew, a character so familiar to American audiences that she could speak Yiddish and expect to be understood. But as the growth of the Orthodox community outpaces that of other denominations, I realize that stereotype is becoming less and less accurate. Forty-four percent of Jews ages 65 or older identify as Reform, but only 29% of Jews who are 18 to 30. And more concerningly: among people raised Reform, 12% of them are “no longer Jewish,” according to a 2020 Pew research study. When, in 1994, Fran Fine wished for “a husband and a house in Great Neck,” she was talking about a place already in flux, a place where a legacy of civil rights activism would soon give way to people who voted heavily for Donald Trump and helped elect George Santos.
When I told my mom I was writing about Temple Beth-El, she told me in an approving tone of voice that they lend out wheelchairs and other medical equipment for free, and collect donations from families of people who’ve died and no longer need theirs. Indeed, “social action” is an important value here: The synagogue also sends volunteers to an interfaith food pantry based at a local church, and some congregants volunteer to support undocumented immigrants, said Botwinick.
That willingness to look outward distinguishes Temple Beth-El from, say, my synagogue, and Botwinick argues many Iranian Jews benefit from it. “We believe that the Jewish community and the greater community actually falls in line with a lot of what we do and what we believe,” but doesn’t say so “because of cultural pressures,” Botwinick said. “Equal rights is important, health is important, caring for the immigrant community matters. It takes a strong voice — Temple Beth-El is that strong voice — to say these things matter.”
This is the most compelling thing anyone has told me for this story: that even Orthodox Jews benefit from having a Reform synagogue for a neighbor. If, for example, Temple Beth-El hadn’t opened as a vaccine hub, I struggle to see my synagogue, where many congregants are vaccine-skeptical, filling that gap.
Dr. Gary Zola, Temple Beth-El’s historian in residence, addressed the threats of decline facing Reform Judaism in a March 13 sermon, and said the synagogue’s long history should serve as a source of hope. “Let’s not forget that 98 years ago, a handful of Jewish scholars decided to create a Jewish community out of nothingness.”
“It is clear that the enervation of liberal Jewish life is a challenge,” he said, “but it’s a challenge that awaits our response.”
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Top British private Jewish school closing amid funding challenges
(JTA) — Immanuel College, a top-ranked Jewish private day school in the outskirts of London, announced on Tuesday that it will close its doors at the end of this year amid financial pressures and declining enrollment.
“This is an incredibly difficult and painful moment,” Daniel Levy, the chair of governors for the school, said in a statement. “Immanuel College has been a cornerstone of education and community life for more than 35 years, and we know how deeply this news will be felt by all those connected to it.”
The Modern Orthodox Jewish day school, which was ranked the U.K.’s top-performing Jewish school in The Sunday Times Parent Power Guide in 2025, is one of a small number of independent Jewish schools in the London area.
Founded in 1990 by Lord Immanuel Jakobovits, the former Chief Rabbi of the British Commonwealth, the school serves roughly 360 pupils ages 10-18. Last year, Immanuel College’s prep school also shut down due to “unprecedented financial pressures.”
The school sits alongside a much larger network of state-funded Jewish schools, including the prestigious JFS (formerly Jews’ Free School) and the Jewish Community Secondary School.
Levy said that the school was “committed to ensuring that every pupil is guided to the right next step,” and was working with schools across the Jewish and independent school landscape to find placements for its students. (Independent schools in the U.K. are fee-paying private schools, while state schools are government-funded and free to attend.)
A press release pinned the closure on a litany of factors, including “the introduction of VAT on independent school fees, rising operational costs driven by inflation and increased National Insurance contributions, and a decline in pupil numbers.”
VAT, or the U.K.’s value added tax, was applied to private schools in the country last year after they were previously exempted from it.
In the release, the school also said the decline in enrollment “reflects a broader trend across the sector, with a growing number of independent schools closing in recent years.”
“Additionally, changing dynamics within the Jewish education landscape, including the increased popularity of Jewish state schools, have contributed to reduced enrolment,” the release continued, adding that Immanuel faced ongoing annual losses exceeding £2 million, or $2.3 million.
Oliver Dowden, a British lawmaker and member of the Conservative Party, lamented the closure in a post on X, writing that it was “yet another victim of Labour’s VAT raid on private schools.”
“Very sad to learn of closure of the brilliant Immanuel College at the end of the current academic year. A real blow to Bushey and the Jewish community,” Dowden wrote, referring to the Hertfordshire village where Immanuel is located.
Writer and political analyst Arieh Kovler described the school as an “oddity” in the British Jewish educational landscape, writing in a post on X that it was “not religious enough for ‘black hat’ type modern Orthodox, not prestigious enough for parents who want excellent private schools, and parents who just want a Jewish school for their kids have many free state options now.”
According to Britain’s Institute for Jewish Policy Research, of the Jewish children enrolled in Jewish schools, 60 percent attend haredi (or “strictly”) Orthodox schools, a figure that does not include haredi Orthodox teenagers studying in yeshivot and seminaries not included in government data. In the 1990s, only 46 percent of Jewish students attended haredi schools.
For many parents and members of the British Jewish community, the loss of the school cut deep.
“At a time when our children’s strength in their own identity is so essential, it feels doubly tragic for a school that instills that Jewish pride to close,” Naomi Greenaway, an Immanuel College parent and journalist, wrote in an op-ed in The Jewish Chronicle. “But this tragedy is one that the Immanuel College community of parents, pupils, teachers, trustees, governors and alumni will have to mourn together.”
Rabbi Alex Chapper, the leader of the Borehamwood & Elstree United Synagogue in England, wrote in a post on Facebook that the closure served as a reminder of “just how important Jewish education is for our community.”
“It must never be taken for granted, outsourced, or undervalued,” Chapper wrote. “Instead, we should redouble our commitment to supporting the education of the next generation, so they can build a proud, knowledgeable, and confident Jewish future.”
The Hertfordshire Friends of Israel also mourned the closure in a post on Facebook, writing, “This is more than just a school closure story, it’s about a community, a legacy and the growing pressures on Jewish education across the UK.”
This article originally appeared on JTA.org.
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Hochul pushes 25-foot buffer around New York houses of worship as Mamdani wavers on local bills
New York Gov. Kathy Hochul on Tuesday doubled down on her support for proposed legislation that would create a 25-foot buffer zone around houses of worship statewide, stepping into a growing debate over public safety and free speech in a move that puts her at odds with New York City Mayor Zohran Mamdani.
Hochul, who is running for reelection this year, pushed the plan ahead of a final budget agreement with the state Legislature, now more than two weeks past its April 1 deadline. It comes as Mamdani has declined to say whether he will sign a more limited measure passed by the City Council aimed at curbing disruptive demonstrations outside synagogues and schools.
“I want to get that done,” Hochul, speaking alongside Jewish leaders and law enforcement officials, said about her proposed 25-foot buffer, which would be upheld by police around places of worship. “That is common sense. It’s a statement when people leave their homes, that they will feel safe from harassment.” She added that the fear of Jews facing antisemitic attacks and harassment “is not a hypothetical. It is happening. It has happened, and the effects are lingering.”
The governor’s proposal marks a more aggressive statewide approach than the one recently passed by the New York City Council, led by Speaker Julie Menin, who is Jewish, as anti-Jewish incidents continue to make up a majority of reported hate crimes in New York. The Council’s package of bills directs the NYPD to develop a plan within 45 days for managing protests near houses of worship and educational institutions. The synagogue-focused measure passed 44–5 — a veto-proof margin — while a companion bill addressing protests near schools cleared the chamber with a narrower majority.
Mamdani, a strident critic of Israel who rose to power aligned with pro-Palestinian activism, has not committed to signing or vetoing the legislation, citing “serious concerns” raised by free speech advocates and pro-Palestinian supporters about limiting New Yorkers’ constitutional rights. Under city law, the bills could also become law automatically if he takes no action within 30 days.
The mayor, however, did publicly express objections to the Council’s initial proposal to establish buffer zones of up to 100 feet outside synagogues. “I wouldn’t sign any legislation that we find to be outside of the bounds of the law,” he said. The perimeter proposal was omitted in the final version of the bill following reservations expressed by Police Commissioner Jessica Tisch, who cautioned that a one-size-fits-all rule might not withstand legal challenge and could prove unworkable across neighborhoods with vastly different street layouts.
A City Hall spokesperson referred to Mamdani’s previous statements when asked for comment on the Hochul proposal. The state measure could supersede any action he takes.
The proposals emerged following disruptive protests outside houses of worship in recent months centered on events promoting immigration to and real estate in Israel, at Park Avenue Synagogue in Manhattan and Young Israel of Kew Gardens Hills in Queens.
Hochul was uncompromising about her approach. “I believe I have the right to protect people’s constitutional right to free exercise of religion,” she told reporters. “And so if that needs to be tested in court, bring it on.”
Hochul, who endorsed Mamdani in the mayoral election last year, has maintained a warm relationship with Jewish leaders since becoming governor. If passed, the buffer zone bill could bolster her chances among the state’s more than one million Jewish voters against Bruce Blakeman, the Republican candidate and the first Jewish executive of Nassau County on Long Island. In 2022, former Rep. Lee Zeldin came within five percentage points of winning the governor’s race, powered by strong Jewish support.
Hochul made the announcement to call for an additional $70 million in funding for the state’s Securing Communities Against Hate Crimes program, which provides grants to protect vulnerable institutions, as well as a new online system for reporting bias incidents. Hochul has already allocated $131 million in grants for a total of 1,745 security projects since taking office in 2021.
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