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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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Do you suffer from ‘Israel Derangement Syndrome’? This ad says there’s a cure
It opens like a two-minute infomercial pulled off a 1990s VHS tape. Soft lighting, Clinton-era fashion, a narrator whose voice has the reassuring cadence of a prescription drug ad. “Do you or someone you love suffer from Israel Derangement Syndrome?” he asks.
The two-minute ad has become one of the most-shared clips on Jewish and pro-Israel social media this week — posted Wednesday morning, it garnered 2.6 million views on X by Thursday afternoon.
“Israel Derangement Syndrome” is presented like a real illness, complete with a fictional treatment center, the Clarity Center, and patients who describe “recovering.” The “symptoms” are a list of ways people criticize Israel and its supporters — bringing up the conflict unprompted, refusing to see any other issue in the world as important, being unable to acknowledge nuance. The “cure,” according to the ad, is just reading more and checking your sources. It ends with a rapid-fire list of side effects: “reading past the headline, a sudden interest in Middle East history, and a constant urge to touch grass.”
The ad’s target is obvious: people who are sharply critical of Israel. The name isn’t new. It’s modeled on “Trump Derangement Syndrome,” a term used to dismiss criticism of the president as pathology.
Why it lands the way it does
Anita Atwell Seate, a professor of communication at the University of Maryland who studies how people’s group identities shape the way they respond to criticism, called what’s happening in the video a textbook case of tribalism.
Our group memberships, she said, shape our psychological processes, since they’re so tied to our sense of self. That pushes us to process information in self-protective ways: “When we feel good about our social groups,” she said, “we feel good about ourselves.”
There’s a well-documented pattern researchers call the “intergroup sensitivity effect,” where people are far more willing to accept criticism from members of their own group than from people they see as outsiders. When criticism comes from outside, the instinct isn’t to engage with it; it’s to discredit whoever’s delivering it. “They’re deranged, they don’t understand facts,” Atwell Seate said, describing that reflex, which is more or less the whole premise of the ad.
She doesn’t see the video as an attempt at persuasion at all. “It doesn’t do anything to help change hearts and minds of the out-group,” she said “But it certainly does something important for the in-group, which is reify their beliefs.” Videos like this, she says, are like a pep talk — aimed at people who already agree, meant to bring them closer together.
Where it came from
It’s not entirely clear who actually made the video. What’s clear is that it was shared — and got millions of views — from an X account called the Trencher Broadcasting Company, whose bio reads: “Building the future of AI media. Mostly satire, always entertaining.” It appears to have been made with AI video tools, part of a broader wave of AI-generated political videos that have flooded social media this year.
TBC has posted this kind of thing before. Last week, the account shared an AI-fabricated video appearing to show Michigan Senate candidate Dr. Abdul El-Sayed and YouTube personality Ms. Rachel discussing Israeli “colonizers” with children — a conversation that never actually happened.
Ms. Rachel had, notably, donated to El-Sayed’s campaign, and both have been outspoken advocates for children in Gaza, which may have inspired the video.
The “Israel Derangement Syndrome” video ends with a display of fake contact info, which comes with its own punchline.
Call the phone number and it’s like spinning a roulette wheel. The first time I called, the robotic voice wanted to sell me a home security system. The second time: a medical alert device. And the third time, I got this message: “If you received a call displaying this telephone number on your caller ID, it has been spoofed, meaning the caller ID has been faked by a scammer trying to hide their actual telephone number. We are sorry this is occurring. Unfortunately, we cannot stop this from happening.”
The ad also promotes a website IDSHelp.org, a domain that was registered on Tuesday and redirects to DerekhLearning.com, the homepage of an AI-powered app for studying Torah and Talmud. It’s a fitting coda for a video built around telling people to check their sources.
The post Do you suffer from ‘Israel Derangement Syndrome’? This ad says there’s a cure appeared first on The Forward.
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Did this field trip to a mosque violate the First Amendment? A group of Palo Alto parents think so.
A group of Jewish, Hindu and Zoroastrian parents and students are suing a California school district, alleging that a high school program’s field trip to a mosque — and no other houses of worship — violated the First Amendment.
The suit, brought forth by Community Members for Religious Neutrality in Public Schools – San Francisco Bay Area, focuses on two trips that were part of a social justice program at Palo Alto High School.
According to the complaint filed in the Northern District of California on August 7: “The district failed to maintain religious neutrality, failed to ensure equal treatment among faiths, failed to protect student privacy and failed to vet, supervise, and monitor religiously divisive outside speakers during the school-sponsored event.”
Community Members for Religious Neutrality in Public Schools nor the Palo Alto Unified School District immediately responded to requests for comment.
The trip was part of Palo Alto High’s Social Justice Pathway, where according to a promotional video, students in 10th through 12th grades take English and history courses “through a social justice lens rather than the standard analytical lens, where facts and dates are memorized.” Palo Alto High started the program in 2014.
Field trips around the Bay Area are a hallmark of the program, including travels to Angel Island, where many Asian immigrants arrived in the U.S. in the early 20th century, and to the San Francisco Museum of Modern Art. Students also have heard from a variety of speakers, including a Holocaust survivor and a Cambodian refugee.
The field trips to the mosque happened in 2022 and 2025. The plaintiffs include three Jewish Palo Alto High students, at least one of whom took part in the Social Justice Pathway.
The parent plaintiffs allege that the school had not fully informed them that their children were going to participate in “religiously inflected activity.”
According to the complaint, female students were encouraged to observe the customary dress code of wearing head coverings inside the mosque. They also observed a midday prayer, interacted with participants of a Quran memorization program, received Qurans as gifts and were “taught that Islam, in particular, promotes social justice,” the suit says.
“[The plaintiffs] belong to religious traditions that practice social justice,” the suit says. “The government’s endorsement of Islam in particular as a social justice faith denigrates their respective traditions and their identities as members of faith communities due equal treatment and appreciation within the District, State and country.”
The plaintiffs allege that the visit violated the First Amendment, since the public school was promoting a specific religion, and the 14th amendment, for elevating one religion over others.
A student at Palo Alto High who is part of the Social Justice Pathway disagreed, describing it as part of a broader religion unit.
“There was never a point on this trip where I felt in any way that the mosque or the school was trying to even suggest conversion,” he wrote in an Instagram comment on a local news post about the lawsuit. “The goal was obvious to us: Learn about an underrepresented religion present in our community.”
But plaintiffs also objected to the history of one of the speakers. Zahra Billoo, the executive director of the San Francisco Bay Area chapter of the Council on American-Islamic Relations (CAIR), who has faced allegations of antisemitism.
In 2019, Billoo was removed from the board of the Women’s March for past remarks she had made. She faced criticism for a 2021 Facebook post, where she warned against “polite zionists” like Hilllel and the Jewish federations, saying “they are not your friends.” A tweet of hers from October 7, 2023, following the Hamas-led terrorist attacks against Israel, also has faced scrutiny: “Pray for Gaza. We are witnessing decolonization,” she wrote.
In an emailed statement to the Forward, Billoo wrote, “Public schools have an obligation to remain neutral toward religion, but neutrality does not mean shielding students from learning about religion or religious communities.”
“Visiting a mosque, observing Muslims practice their faith, or learning about Islam is not the same as being compelled to practice Islam,” she wrote. “We are concerned that this lawsuit risks turning ordinary engagement with Islam and Muslims into something suspicious and could have a chilling effect on educators who want their students to learn about the diverse communities around them.”
But plaintiffs said allowing Billoo to speak with the students demonstrated negligence on the part of the school.
“Ms. Billoo was allowed unfettered access to students to advocate personal religious and political views without balancing perspective or adequate supervision.”
The school also allowed photos of the high schoolers to be taken at the event without parents’ permission, the suit says.
The post Did this field trip to a mosque violate the First Amendment? A group of Palo Alto parents think so. appeared first on The Forward.
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Remains of last Israeli soldier missing from First Lebanon War’s Sultan Yacoub battle found
(JTA) — The remains of Yehuda Katz, the last Israeli soldier still missing from the 1982 Battle of Sultan Yacoub during the First Lebanon War, have been recovered after 44 years, the Israeli military said Tuesday, bringing to a close one of the country’s longest-running missing soldier cases.
Katz, a 22-year-old tank gunner and yeshiva student who disappeared just 10 days before he was due to complete his military service, was one of three soldiers whose fate was unknown for decades after Israeli forces became trapped by Syrian troops in Lebanon’s Bekaa Valley on June 11, 1982.
Twenty Israeli soldiers were killed and dozens more were wounded in the battle, with six initially listed as missing. Three were later returned or confirmed dead, leaving Katz, Zachary Baumel and Zvi Feldman as the only soldiers whose fate were unknown. The remains of Baumel and Feldman were recovered in separate operations in 2019 and 2025.
Katz’s remains were located during a special overnight operation carried out by the IDF in cooperation with Mossad and based on intelligence obtained in recent months. They were returned to Israel and military representatives informed Katz’s family of the discovery Tuesday morning.
For the soldiers who survived Sultan Yacoub, the news ended a wait that had followed them for much of their lives.
Avi Rath, who fought alongside Katz, said the unresolved fate of his comrade had stayed with him for decades. “The look on the family’s faces stays with you your entire life, a look that says, ‘You didn’t finish the job,’” Rath said in an interview on Tuesday with KAN public radio’s “Kalman Liberman” program. “Thank God, this closes a circle and resolves some of the uncertainty, but there is also great pain. It weighs on our conscience.”
Katz had studied in the Hesder program at Yeshivat Kerem B’Yavneh, combining Torah study with military service. According to the yeshiva, he slept barely four hours a night while immersed in his studies. He had planned to become a rabbi and teach at a yeshiva after completing his military service.
On the night before the battle, Katz gathered fellow soldiers around him and taught them Maimonides’ laws governing the conduct of Jewish soldiers in battle, the yeshiva said on its website. He then led them in singing Psalm 23, including the verse about walking through the valley of the shadow of death.
This article originally appeared on JTA.org.
The post Remains of last Israeli soldier missing from First Lebanon War’s Sultan Yacoub battle found appeared first on The Forward.
