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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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The post An afternoon with Shayna Maydele, possibly the most Jewish dog in New York appeared first on Jewish Telegraphic Agency.
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To Prevent Antisemitism in Schools Like Berkeley, Enforce the Rules Already on the Books
Illustrative: Demonstrators holding a “Stand Up for Internationals” rally on the campus of the University of California, Berkeley, in Berkeley, California, US, April 17, 2025. Photo: Carlos Barria via Reuters Connect.
At California’s Berkeley High School (BHS), teachers are interrupting their normally-scheduled classroom lessons to talk about the Iran war.
Given the Berkeley school district’s dismal record on antisemitism, will BHS once again become a venue for Israel-bashing, or even conspiracy theories that Israel manipulated the United States into attacking Iran? If signs of such activity emerge, what can be done to stop it?
Part of the solution — at least at the K-12 level — is simple: state and local governments must ensure that school districts enforce pre-existing constitutional constraints, state educational codes, and school district rules that prohibit indoctrination in the classroom.
Of course, that is not always so easy. One teachers’ group held a teach-in to address the purported causes of the October 7 attack, during which they shared curricular materials such as a guide to “settler colonialism” that defines Hamas as “a resistance movement” and tells students the United States only calls Hamas a terrorist organization because of its “measures against the occupation.”
Materials like these then make their way into BHS classrooms. One history teacher, who reportedly used antisemitic stereotypes in class, showed an anti-Israel video and required her students to respond to the prompt: “To what extent should Israel be considered an Apartheid State?”
When Jewish students complained, the Berkeley Unified School District (BUSD) simply transferred them out of her class. Also at BHS, according to the Brandeis Center complaint, an art teacher reportedly showed the class “violent, pro-Hamas videos.” The teacher also allegedly promoted student walkouts and demonstrations, and projected antisemitic images such as a fist punching through a Star of David. Jewish students were again transferred to a new class, only to find their new teacher wore Free Palestine stickers on her clothing.
What’s especially disturbing about these incidents is that the BUSD already has a policy in place to prevent this kind of ideological offensive material in the classroom. According to BUSD’s “Policy 6144: Controversial Issues,” when a teacher chooses to address such a subject, they should “ensure that all sides of a controversial issue are impartially presented,” and, “The teacher may not use his/her position to forward his/her own historical, religious, political, economic or social bias.”
According to a Supreme Court decision in Garcetti v. Ceballos (2006), such rules are consistent with freedom of speech because, when public employees are carrying out their official duties, their speech does not have the same First Amendment protection as private citizens. State governments have implemented regulations based on this principle.
Texas Educational Code § 28.0022 states that when teachers discuss a controversial topic of public policy, they should “explore that topic objectively and in a manner free from political bias.” Moreover, the code stipulates that teachers cannot assign tasks to students that involve political advocacy.
Similarly, the Florida State Board of Education issued Florida Administrative Code, Rule 6A-10.081, which stipulates that teachers shall not “unreasonably deny a student access to diverse points of view” or “intentionally distort or misrepresent facts concerning an educational matter.”
Yet without enforcement, such policies have little value.
BUSD parents have lodged more than 100 complaints of violations targeting Jewish students. Now, both the US Department of Education and the House of Representatives’ Education and Workforce Committee are investigating antisemitism in the BUSD. Parents have also brought a civil rights lawsuit against the district.
Clearly, school districts across the country should be enforcing policies against propaganda and bigotry in the classroom. But changing the ways of a resistant school district like BUSD is easier said than done. It will entail investigating and then educating the community about existing laws, rules, and codes pertaining to teachers’ speech and conduct. And it will involve persuading parents and students to work with civil rights groups and the local, state, and Federal governments to hold public teachers and administrators accountable.
Our country relies on its schools to endow students with the skills necessary for critical thinking and independent thought. If teachers themselves cannot rise above their prejudices and partisan sentiments, then American schools are not likely to turn out students resistant to conspiracy theories and propaganda.
Naomi Friedman is an Education Fellow at the Foundation for Defense of Democracies.
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Who Owns the Story? Israel Needs Images and Messages That Match the Palestinian Narrative
Protestors in Melbourne unfurl a watermelon banner in solidarity with Palestinian ‘resistance.’ (Photo: Screenshot)
In today’s hyperconnected world, legitimacy is no longer determined solely by history books or diplomatic recognition. It is shaped, distilled, and often distorted in the fast-moving currents of digital culture. Narratives are no longer argued — but they are absorbed, shared, and symbolized. And increasingly, they are decided not by depth, but by clarity and repetition.
For many who support Israel, this presents a growing challenge. The issue is not a lack of historical grounding or factual legitimacy. It is that these truths are not being communicated with the same force, simplicity, and creativity as competing narratives. In a landscape driven by visuals and emotion, complexity alone does not win attention.
At the heart of the matter lies an enduring reality: the Jewish connection to the land of Israel is ancient, continuous, and foundational. It predates modern political frameworks and is rooted in centuries of cultural, religious, and historical presence. This is not a claim constructed in recent decades; it is a defining element of Jewish identity itself.
Yet historical continuity does not automatically translate into contemporary resonance. In the digital arena, meaning is often assigned through symbols that travel faster than context. One of the more curious examples of this phenomenon is the rise of the watermelon as a political emblem.
Today, the image is widely recognized as associated with pro-Palestinian expression. But its origins are neither exclusive nor inherently political. The fruit itself traces back thousands of years to regions of Africa, long before it became entangled in modern symbolism. Its eventual adoption as a visual shorthand was shaped by circumstance, not destiny.
Rather than dismissing or avoiding widely circulated symbols, there is an opportunity to engage with them differently — and to embed them with alternative narratives. The goal is not to negate others, but to assert presence within the same visual language.
Currently, one of the obstacles facing pro-Israel advocacy is not a lack of material, but a lack of cohesion. Messaging often emerges reactively, responding to trends rather than shaping them. Meanwhile, opposing narratives benefit from clarity, emotional appeal, and visual uniformity.
That imbalance can be addressed by approaching communication not only as a matter of accuracy, but of strategy.
Facts remain essential — but in a digital environment, they must be paired with compelling storytelling and recognizable imagery. A well-crafted symbol can reach audiences that a detailed explanation never will.
Reframing something as simple as a watermelon is not about the object itself. It is about demonstrating that meaning is not fixed, and that narratives are not surrendered unless they are abandoned. Because ultimately, the question is not just who holds the stronger argument. It is who communicates it in a way that resonates.
To shape understanding, one must also shape the story.
Sabine Sterk is the CEO of Time To Stand Up For Israel.
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I’m a UMich Student: All Countries Are Welcome — Except Israel
Law enforcement clash with pro-Hamas demonstrators at the University of Michigan on Aug. 28, 2024. Photo: Brendan Gutenschwager/X
Tea time is my favorite part of each week. As the tea chair for the historic Martha Cook Building, an all-women’s dorm at the University of Michigan in operation since 1915, I have the joy of planning and hosting our weekly Friday teas.
Out of all our building traditions, International Tea is one of the most popular. Martha Cook residents (affectionately nicknamed “Cookies”) sign up to represent a country, and host a table offering information and a cultural snack. Friends are invited, foods from across the world are tasted, and on-campus cultural groups perform.
As I did last year, I signed up to represent Israel. I’m a Jewish student who is heavily involved in the pro-Israel community on campus, so naturally, Israel is the country I chose to showcase. The Monday before International Tea, the flags from each country went up. I smiled as I passed the Israeli flag on my way out of the building.
When I came back from the day’s classes, the Israeli flag was gone. I notified the Martha Cook House Board.
Fast forward to that Friday: the day of International Tea. After our weekly House Board meeting concluded, a representative from MHousing called me into another room.
“I just wanted to let you know before you set up for tea that someone has defaced your board.”
That morning, I was already worried that my Israel board (a tri-fold that each participant makes, celebrating the country’s culture) had been set up too early, since I had a feeling that someone might do something like that.
“What did they write?” I asked, “Free Palestine? Genocide? Apartheid?”
“No, they wrote, ‘Notable resident: Epstein.’”
That was not what I expected. Jeffrey Epstein has nothing to do with Israel. But that’s the logic now: lump together anything even remotely perceived as related to Judaism and pin the guilt on the Jewish State. On today’s campus, every grievance is interconnected — except, apparently, the one about Jews being targeted.
Police reports had already been filed for both the flag theft and the vandalism. This was just the icing on the cake for a week that had included both the official passing of a BDS resolution in our student government and the election of a new student body president who ran with the slogan, “Free laundry, free Palestine.” I would not be surprised if these anti-Israel “successes” emboldened the actions of the Martha Cook flag thief and vandal.
When I chose to represent Israel, I chose to represent a culture. I made no comment on the government nor any conflict. The reaction to the Israeli flag simply being displayed and the vandalism on my board are indicative of what campus has been like.
Since I first stepped on campus in August of 2023, I have found myself in an environment that emphasizes feelings over facts and political correctness over discussion. Even before the October 7th attacks, the campus culture was one in which it was taboo to push back on anything that did not fall into the popular narratives. The aftermath of October 7th pushed this to the next level.
Before Israel even responded to Hamas’ attack, protesters were calling Israel genocidal and advocating for the destruction of the country “from the river to the sea.” Thousands of students with no prior knowledge of Middle Eastern history or connection to the conflict began hopping on the anti-Israel bandwagon and marching around as “social justice” warriors.
The 2023-24 school year was the most divided, hostile environment I have experienced. When my friends or I tried to have conversations with people who were tagging along with the anti-Israel groups, we were either turned away, ignored, or had anti-Zionist buzzwords yelled at us. No one engaged with what we were actually saying. They just repeated slogans.
As campus calmed down, the performative activists largely moved on to trendier issues. But the small, dedicated group of anti-Israel agitators remains an active and insidious force.
There will always be those who are against us. What matters is that we, the Jewish community and our allies, stand up for the truth and for what is right. We must keep ourselves educated on the conflict. We must continue to host pro-Israel programming. We must have conversations when we can, respectfully engaging with those who disagree with us. We must do all of this while attending classes, keeping up with our studies, and cheering on our amazing Michigan sports teams (Go Blue!).
In a time when the future looks uncertain, I remain hopeful. Despite all of the hate directed at the Jewish community, I look around and see young, strong Jewish leaders stepping up and making a difference. We strive to be a light among the nations, and we are not going anywhere.
Addison Stone is a junior at the University of Michigan studying War & Conflict Studies and Theatre. She serves on the boards of Students Supporting Israel, Wolverine for Israel, and Michigan Israel Public Affairs Committee.
