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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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Three years after Oct. 7, survey says Jewish engagement has reached an elevated ‘new normal’
(JTA) — Levels of engagement in Jewish life have risen overall, establishing a “new normal” three years after the Oct. 7, 2023, attacks, according to a survey released Thursday by the Jewish Federations of North America.
Thirty-eight percent of Jewish respondents surveyed by the federation umbrella group in May and June said they had increased their Jewish engagement in some way in the last three years, an increase of 7 percentage points over rates in 2025 yet down from the 43% rate in March 2024, in the months after the attacks. The survey had a margin of error of 1.8 percent.
JFNA researchers say the results demonstrate that this initial spike in engagement — which the organization dubbed “the Surge” — has had a lasting effect, prompting people to deepen their involvement in Jewish life even three years on.
“I think the fact that people are continuing to engage with community during a difficult time is a good thing, and it’s an opportunity for us to meet people’s needs in this moment,” Mimi Kravetz, JFNA’s chief impact and growth officer, told the Jewish Telegraphic Agency ahead of the release of the findings Thursday morning.
The number of “Surgers,” she said, includes Jews who were already engaged but have found ways to become more engaged since the attacks.
Many in the Jewish community feared that Jewish engagement “would continue to decline as we got further out from the events of Oct. 7, and that likely people would return to something like their behavior prior to Oct. 7,” Kravetz said. “That is usually what happens after a major incident.”
JFNA surveyed more than 2,800 Jews by text message in May and June of this year. Follow-up questions were generated by AI, which Kravetz said allowed researchers to ask open-ended questions about respondents’ relationship to Jewish community and quickly sort the answers by category.
This approach unlocked new insights. A top motivator for Jewish engagement was “social or interpersonal” connections in informal settings, such as Shabbat dinners or personal invitations to Jewish events. And in what seems like an encouraging sign for congregational Jewish life, 65% of Jews who “Surged” were turning to synagogues — though Kravetz noted that not every shul’s membership has grown as a result.
The Chabad-Lubavitch movement, whose adherents place a premium on interpersonal connections and often operate in environments lacking in other Jewish communal infrastructure, was the second-most-popular engagement option.
Jews who had increased their levels of engagement were also more likely to voice support for Israel, the findings said. Ninety-three percent of “Surging” Jews said they were “emotionally attached to Israel,” compared to 51% of Jews whose level of engagement did not change. Additionally, 75% of Jews who grew their engagement agreed that “in general, Israel makes me proud to be Jewish,” compared to 36% who did not “Surge.”
Overall, respondents’ most frequently cited barrier to participation in Jewish life was Israeli politics. Large numbers of Jews said they struggled to connect with Jewish community spaces because they felt misaligned on Israel in one direction or another — data that JFNA said it did not quantify because it came out of the open-ended section of the survey.
The most common complaint, Kravetz said, was that Jews were seeking spaces they thought of as “apolitical.”
Kravetz said that many of those Jews, instead of dropping out of Jewish life, indicated they eventually found communities that aligned better with their values.
“These aren’t people who are walking away,” Kravetz said. “These are people who are leaning into Jewish community and are experiencing this tension. And usually, what we see is people are interested in finding Jewish spaces that meet their needs.”
The challenge for Jewish leaders, Kravetz said, is “to make sure that we have and support that diversity of spaces for people, so that they can find the right space that meets their needs.”
But that diversity has limits, as many prominent Jewish leaders — including heads of JFNA — have also urged Jewish communal spaces to reaffirm a commitment to Zionism at a moment when more and more Jews feel divided on Israel. Some Jewish leaders have explicitly called to reject anti- and non-Zionist Jews.
Kravetz doesn’t see those values as contradictory or damaging to the “Surge.” She pointed to another recent JFNA survey, released earlier this year, querying Jews about their relationship to Zionism.
While that survey found that only a third of American Jews identify as Zionist, it also found that 88% of the same population agree with what has historically been a basic tenet of Zionism: that “Israel has the right to exist as a Jewish, Democratic state.”
“I think being supportive of the premise of Zionism, and in how we define Zionism, is very much aligned with engaging the majority of the Jewish community,” she said.
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On Oct. 7, Mamdani spoke in support of Palestinians. A father from Gaza did it better.
On Wednesday in New York City, on the third anniversary of Oct. 7, two people spoke up for Palestinians. One of them was New York City Mayor Zohran Mamdani. The other person actually said something helpful.
In a statement from the mayor’s office, Mamdani expressed sorrow at the loss of over 1,100 Israeli lives and Hamas’ “horrific war crimes,” then pivoted to condemn Israel for its war against Hamas in Gaza, accusing Israel of ongoing genocide, war crimes, apartheid and occupation.
Then came the Hallmark-ian ending, “To honor the dead, we must fight for a world in which every person can live with freedom, safety, and dignity.”
It was four paragraphs of blame with a coda of pablum: no vision for a way forward and no idea of how to improve Palestinian lives, much less Israeli ones.
Vision and healing — that is, leadership — came not from the mayor, but from a Palestinian and an Israeli who spoke later that day at a forum uptown.
“It’s my choice to give the children the anger and the pain or to give them a chance” at a future, said Jaser AbuMoussa, a Gazan who suffered unfathomable loss during the recent conflict. “And I will choose the chance every day.”
“Our neighborhood, from Nir Oz to the sea, can be a paradise because of the human factor on both sides of the border, and not because we necessarily love each other,” said Jonathan Dekel-Chen, a member of the ravaged Kibbutz Nir Oz. “You don’t have to agree on everything to get there.”
AbuMoussa and Dekel-Chen appeared on stage together at the 92nd Street Y, speaking across chasms of grief. From the West Coast, I tuned into a livestream of the event, because if Israelis and Palestinians want a secure and just future, it starts not with pain-inducing pronouncements like Mamdani’s, but with painful conversations like this one.
On Oct. 15, 2023, an Israeli airstrike hit AbuMoussa’s home in Khan Younis in Gaza, killing his wife and two of his children, as well as a nephew, sister-in-law and a cousin. A second airstrike killed his mother, sister, uncle, aunt, a niece and a nephew. AbuMoussa, a senior fellow at the Middle East Institute, managed to evacuate with his two surviving children to the United Arab Emirates, where they underwent lifesaving surgeries.
“She was an architect,” he said of his wife, Heba. “She was a novelist. She was a poet, and above all, she was a wife and a mother.”
Hamas terrorists took Dekel-Chen’s son Sagui into Gaza, where he was held for 498 days before his release. Terrorists killed 47 out of 420 kibbutz members and took 76 people hostage, including the Bibas family.
Hamas and Islamic Jihad gunmen “rampaged for nine hours through the kibbutz, destroying everything in their path,” said Dekel-Chen, a historian at Hebrew University and visiting professor at Columbia’s School of International and Public Affairs, which co-sponsored the event. He said he is only alive because he and his wife were on a work trip to the United States at the time.
So many arguments over Oct. 7 turn into comparative victimhood — Mamdani’s statement was an example of that, making sure to emphasize Palestinian loss.
But the Palestinian at the 92nd Street Y didn’t do that.
“To me, suffering is like an absolute value, and we are not here for a competition,” AbuMoussa said.
While on the same day in the same city, the mayor’s statement used the words “genocide,” “apartheid” and “war crimes,” the Gazan father who lost his wife and two of his four children used none of those words.
Both men made it clear that the pain and anger of Oct. 7 and the years that followed are ever-present, a fact of life. But so is the choice of how to channel that anger.
“I will not point it at people,” said AbuMoussa. “I will not point it at Jonathan because he is an Israeli. But I will point it at policies, at leaders, at systems that were invented to kill people.”
While he held Israel responsible for helping to create the catastrophe in Gaza — he pointed out that Israeli attacks have killed 1,400 Palestinians since the ceasefire — AbuMoussa — again, in contrast to Mamdani — excoriated Hamas. The group corrupted Gaza’s political, economic, social and above all religious life. It cast itself as the only legitimate interpretation of Islam, though AbuMoussa said Oct. 7 itself contravened Islamic law.
Hamas never treated protecting civilians as its job, AbuMoussa said, pointing out that Oct. 7 mastermind Yahya Sinwar’s family went into the tunnels while ordinary Gazans were left out, unprepared.
The Westerners who took to the streets and college campuses in support of resistance hurt Palestinians more than helped them, AbuMoussa said, because they blur Palestinians together with Hamas and the Iranian axis.
These were the very people Mamdani seemed to be pandering to in his statement — who turn Gaza, in AbuMoussa’s words, “into a flag or a pin.”
Dekel-Chen said his harshest critics are often Diaspora Jews who fail to separate what’s good for Israel from the government of Israel.
Because they spent no time trading accusations and blame, both men had plenty of time to discuss their vision for a better future.
Gazans aren’t leaving, despite the Israeli far right’s fantasies, and Israelis aren’t leaving, despite the Islamists’ fantasies, Dekel-Chen said.
It’s the simplest truth, but it carries extra weight when an Israeli Jew who lives a mile from Gaza says it: there are roughly seven million Jews and seven million Arabs between the river and the sea, and no one is going anywhere.
AbuMoussa said he is open to a confederation between Israelis and Palestinians, two states or “whatever.” But Oct. 7 proved the folly of believing the status quo, or just managing the conflict, will bring stability.
The way forward for now, both men said, is to push leaders to carry out the 20-point plan President Donald Trump put forward to help Gaza recover. They agreed that Washington still has the most leverage.
If Gazans had some sort of hope, AbuMoussa said, “I don’t think they will choose Hamas ever.”
Dekel-Chen said the insistence that Hamas fully disarm before any rebuilding “hurts us all.”
“Nothing positive will happen on our side of the border,” Dekel-Chen said, until most Gazans have hope in a post-Hamas future.
That is ultimately why both men decided to speak together — because they recognize what continuing the hatred costs.
“It’s the only way that I know how to honor those that I grieve, and the loss of life on both sides,” Dekel-Chen said.
It was a message, and a conversation that I wish Mamdani had heard in person. Instead, he spent the evening in Union Square, where anti-Israel protesters booed him for appearing with a group called Israelis for Peace.
To his credit, he showed up. But the same constituency the mayor seemed to court that morning turned on him that night, for standing beside actual Israelis calling for peace.
AbuMoussa and Dekel-Chen could have told him: You can stoke division or you can build a future. Choose the future.
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Israel is the one thing both Pennsylvania gubernatorial candidates agree on
(JTA) — Democratic Pennsylvania Gov. Josh Shapiro and GOP opponent Stacy Garrity faced off on Wednesday in a heated gubernatorial debate, clashing over most policy issues — with the notable exception of Israel.
“I want to recognize the anniversary of the Hamas attacks, where 1,200 innocent people were killed, including 49 Americans,” said Garrity, referring to the third anniversary of Hamas’ Oct. 7, 2023, attack on Israel.
“I want to remember the lives that were stolen, the families that were changed forever, and the Americans that didn’t make it home,” she added.
While Garrity, Pennsylvania’s state treasurer, has the endorsement of President Donald Trump, Shapiro has a 25 percentage point lead in a poll released Wednesday. Both candidates won their primaries uncontested in May, and both have been outspoken against antisemitism.
Shapiro, who himself is Jewish, likewise recognized “the third anniversary of the October 7 massacre” at the debate. He recalled how “Hamas, a terrorist organization, broke into Israel and murdered 1,200 innocents, took over 250 hostage, including many Americans.”
“This is a moment where my heart stands with the people of Israel,” he said. “My heart stands with the Jewish community, who I know are grieving as a result of this.”
“This is a moment where we need to stand together against terrorism, against hate and against antisemitism,” the governor added.
Although the candidates shared similar perspectives on Israel during Wednesday’s debate, they clashed on numerous other topics, including the death penalty, voter identification, taxes and tariffs.
Asked by the debate moderator about the plunging support for Israel in the Democratic Party, Shapiro replied that he has “been very, very consistent” in both his “love of Israel” and his disagreements with Prime Minister Benjamin Netanyahu.
Shapiro then noted that Israelis will head to the polls in just a few weeks to choose their next leader. He expressed hope that they would not elect Netanyahu, whom he said “has led Israel down a very dangerous and isolated path.”
“I want America to have a strong relationship with Israel and with the Israeli government,” Shapiro added. “That’s not possible right now with the Netanyahu government in charge.”
Shapiro, one of the most prominent Jewish Democrats nationwide, was among the final candidates considered by Kamala Harris in her vice-presidential search in the 2024 election. He is also seen as a possible 2028 presidential hopeful.
But Shapiro has also faced the challenges posed by increasing antisemitism in America. During Harris’s search, for example, a website and social media feed labeled him “No Genocide Josh” over his support for Israel.
In April 2025, an arsonist set fire to Shapiro’s house just hours after his family had conducted a Passover seder. In 2018, while Shapiro was serving as Pennsylvania’s attorney general, a terrorist killed 11 people and injured six others at the Tree of Life synagogue in Pittsburgh..
Garrity, meanwhile, has more than tripled Pennsylvania’s investment in Israel bonds in her current role. She invested $20 million after the Oct. 7 attack and another $35 million in July 2025.
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