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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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Ukraine Has ‘Irrefutable’ Evidence of Russia Providing Intelligence to Iran, Zelenskiy Says
Ukraine’s President Volodymyr Zelenskiy attends a press conference with European Commission President Ursula von der Leyen (not pictured) and European Council President Antonio Costa (not pictured) on the fourth anniversary of Russia’s full-scale invasion of Ukraine, in Kyiv, Ukraine, Feb. 24, 2026. Photo: REUTERS/Valentyn Ogirenko
Ukraine‘s military intelligence has “irrefutable” evidence that Russia continues to provide intelligence to Iran, Ukrainian President Volodymyr Zelenskiy said on Monday after meeting the head of military intelligence.
“Russia is using its own signals intelligence and electronic intelligence capabilities, as well as part of the data obtained through cooperation with partners in the Middle East,” he said on X.
Kremlin last week dismissed a Wall Street Journal report that Russia was sharing satellite imagery and improved drone technology with Iran as “fake news.”
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Belgium Deploys Soldiers to Reinforce Security at Jewish Sites
Belgian army personnel patrol a street as part of a deployment of soldiers outside Jewish institutions in Antwerp and Brussels following attacks at Jewish sites in Belgium and other European countries, in Antwerp, Belgium, March 23, 2026. Photo: REUTERS/Yves Herman
Soldiers were deployed on the streets of leading Belgian cities on Monday to bolster security for the Jewish community, after what officials said were antisemitic attacks in Belgium and the Netherlands.
The move follows an explosion this month at a synagogue in Liege that authorities called an antisemitic act.
“From today we’re putting soldiers back on the streets in Brussels and Antwerp because safety is a basic right,” Belgian Defense Minister Theo Francken said in a post on X on Monday.
The deployment, in collaboration with federal police, will provide security at Jewish sites including synagogues and schools, Belgian authorities said in a press release last week.
Antwerp “is again a little safer … the Jewish community too. We say NO to antisemitism!” Francken said on Monday.
The upgrade in security also follows an arson attack on a synagogue in Rotterdam and an explosion at a Jewish school in Amsterdam in neighbouring The Netherlands.
Dutch police have arrested five suspects, aged 17 to 19, over the synagogue attack in Rotterdam.
The US embassy in Oslo was also targeted in a bombing earlier this month branded by Norwegian investigators as an act of terrorism. None of the attacks caused injuries.
A Belgian defense ministry spokesperson said on Monday that soldiers would be deployed in three different phases: First in Brussels and Antwerp, later in Liege.
Rights advocates have raised concerns about possible attacks against Jewish communities around the world following the launch of the US and Israeli war with Iran. Four ambulances belonging to a Jewish community organisation in north London were set ablaze on Monday.
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Trump Puts Off Threat to Bomb Iran Power Grid; Tehran Denies Talks Taking Place
Streaks of light illuminate the sky during an interception attempt amid the US-Israeli conflict with Iran, as seen from Tel Aviv, Israel, March 23, 2026. Photo: REUTERS/Amir Cohen
US President Donald Trump said on Monday he had given orders to postpone for five days the attacks he had threatened against Iranian power plants, and said the US was in talks with Tehran about ending the US-Israeli war on Iran.
However, Parliamentary Speaker Mohammad Baqer Qalibaf, mooted to be the leader representing Iran in contacts with the US, posted on social media that no talks had been held with the US.
As reciprocal airstrikes continued, financial markets had broadly welcomed the reports of efforts to negotiate an end to the war. Even after Qalibaf’s comments, the Brent crude oil benchmark was down around 8% to about $103 a barrel.
Iran has effectively closed the key Strait of Hormuz, through which about a fifth of global oil and liquefied natural gas flows.
Trump wrote early in the US morning on his Truth Social platform that the US and Iran had had “very good and productive” conversations over the past two days about a “complete and total resolution of hostilities in the Middle East.”
OIL DROPS, STOCKS RECOVER ON PROSPECT OF PEACE TALKS
He later told reporters that his special envoy Steve Witkoff and son-in-law Jared Kushner, who had been negotiating with Iran before the war, had had discussions with a top Iranian official into the evening on Sunday, and would continue on Monday.
“We have had very, very strong talks. We’ll see where they lead. We have major points of agreement, I would say, almost all points of agreement.”
“All I’m saying is, we are in the throes of a real possibility of making a deal,” he told reporters before departing Florida for Memphis.
He declined to say who the US was speaking to in Iran but said it was not Supreme Leader Mojtaba Khamenei, who was wounded in the Israeli attack at the start of the war that killed his father and predecessor, Ayatollah Ali Khamenei, according to Washington.
“We’re dealing with the man who I believe is the most respected and the leader,” Trump said.
An unnamed Israeli official and a source familiar with the matter told Reuters that Qalibaf, increasingly influential, was representing Iran and that talks on ending the war could be held in Islamabad as soon as this week.
A reporter for the US news outlet Axios also said mediating countries, which he named as Egypt, Turkey, and Pakistan, were trying to convene an Iranian-US meeting in Islamabad this week including Witkoff, Kushner, and Vice President JD Vance.
Trump said he had spoken with Israel, which he said would be “very happy with what we have.”
Although Mojtaba Khamenei holds the ultimate authority in Iran, and the foreign ministry led past negotiations with the US, Iran experts say the realities of wartime decision-making have effectively shifted control to the Islamic Revolutionary Guard Corps (IRGC), which now exerts decisive influence over key areas including foreign policy.
A source briefed on Israel’s war plans said Washington had kept it informed of its contacts with Tehran, and that Israel was likely to follow Washington in suspending any targeting of Iranian power plants and energy infrastructure.
Israeli Prime Minister Benjamin Netanyahu’s office did not immediately respond to a request for comment on talks or on Washington’s decision to suspend strikes on some targets.
Global markets rose sharply, with US stocks up more than 2%.
On Saturday, Trump had warned that Iranian power plants would be destroyed if Tehran failed to “fully open” the Strait of Hormuz to all shipping within 48 hours. Trump set a deadline of around 7:44 pm EDT (2344 GMT) on Monday.
The IRGC threatened retaliation, saying it would attack Israel’s power plants and those supplying US bases if Trump followed through with his threat.
MARKETS AND ECONOMIES IN TURMOIL
Iranian media reported that they had on Monday attacked targets in Israel and US bases in the region.
More than 2,000 people have been killed in the war the US and Israel launched on Feb. 28, which has devastated Iran’s leadership and military capabilities while driving up fuel costs and accelerating global inflation fears.
However, the threat of strikes on Gulf electricity grids raised fears of mass disruption to desalination for drinking water, and further rattled oil markets.
While attacks on electricity could hurt Iran, they could be catastrophic for its Gulf neighbors, which consume around five times as much power per capita.
Electricity makes their gleaming desert cities habitable, in part by powering the desalination plants that produce 100% of the water consumed in Bahrain and Qatar. Such plants use seawater to meet more than 80% of drinking water needs in the United Arab Emirates, and 50% of the water supply in Saudi Arabia.
Fatih Birol, executive director of the International Energy Agency, said the resulting energy crisis was worse than the two oil shocks of the 1970s and the gas shortage connected to Russia’s 2022 invasion of Ukraine put together.
Iran‘s Defense Council escalated its threatened retaliation on Monday, prior to Trump‘s delay, saying Tehran would cut all Gulf routes by laying sea mines if Trump followed through, state media reported.
The Israeli military said early on Monday it had begun its latest broad wave of strikes on infrastructure in Tehran.
Iranian news agencies said six people had been killed and 43 injured in strikes in the western city of Khorramabad.
The Iranian Red Crescent posted a video of a residential building in affluent northern Tehran with most of its facade destroyed and emergency staff rescuing someone on a stretcher from the upper floors.
Across the Gulf, the Saudi defense ministry said two ballistic missiles had been launched towards Riyadh. One was intercepted while the other fell in an uninhabited area.