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An amended Conservative Jewish Passover policy taps into the booming gluten-free market
(JTA) — Ahead of Passover 2020 — as life worldwide ground to an abrupt halt in the face of a rapidly spreading pandemic and people faced the specter of empty grocery shelves, or staying confined at home — a range of rabbis tried to make it a little easier to observe the holiday.
Long lists of foods and newly lenient guidelines from Jewish organizations circulated among people who keep kosher for Passover, explaining which foods they could purchase and eat on the holiday, given the year’s extraordinary circumstances. The message — sometimes explicit, sometimes implied — was that these special permissions applied only temporarily.
Now, one rule instituted as a COVID provision by the Conservative movement is becoming permanent: Before Passover begins, Jews may buy certified kosher products that have kosher-for-Passover ingredients and are certified gluten-free and oat-free — even if they aren’t explicitly certified kosher for Passover.
When it first appeared in 2020, that rule was written in a way that suggested it was an emergency measure, using the words “when the situation demands.” This year, that four-word phrase has been removed from the Rabbinical Assembly’s Passover guide, and the guidance has moved from a separate section into the main list of allowable products.
The edit reflects how some shifts in Jewish practice that first appeared at the outset of the pandemic, as stopgap measures, have since been normalized. It also allows — for at least a narrow set of Jews who observe Jewish ritual in accordance with the Conservative movement’s dictates — more robust and potentially less expensive options for keeping kosher during Passover.
Rabbi Aaron Alexander, chair of the Kashrut Subcommittee on the Conservative movement’s Committee on Jewish Law and Standards, which issues the movement’s Jewish legal rulings, said the change does not reflect a shift in the movement’s approach to Jewish law, known as halacha. Instead, he said, it reflects confidence that the Food and Drug Administration’s strict rules about how products can be labeled can be trusted when it comes to Passover observance.
“It’s not a significant change in how we understand halacha in general and how we understand the general Passover laws,” Alexander said. “It’s always been the case that there are products you can buy without a KP [symbol] before Passover, when you can be pretty sure that there’s no chametz and that any accidental admixture would be minimal.”
The requirement for foods to be certified gluten-free and oat-free, Alexander said, is “an extra line of defense” for people buying products before Passover that are not explicitly labeled kosher for Passover.
The policy shift opens new doors to kosher-keeping Jews: Rather than seeking out specialty items with Passover kosher certification, often carried only in kosher supermarkets and in major markets, they can observe Passover by taking advantage of the increasing number of products that are labeled kosher, gluten-free and oat-free, as long as the ingredients accord with Passover laws.
The gluten-free marketplace is estimated at $6 billion a year in the United States and is growing by an estimated 10% each year, according to industry trend reports. The marketplace serves people with celiac disease — whose incidence is rising — as well as people who seek to reduce or eliminate their gluten intake for perceived health reasons.
Some people with celiac disease say they look forward to Passover because more products will hit shelves that they can count on to be free of gluten. Now, Jews who follow the Conservative movement’s guidance can benefit from some of the wide array of gluten-free foods that are already available.
On Passover, five types of grain are prohibited (except for when they are used to make matzah): wheat, spelt, barley, oat and rye. By purchasing products that are certified gluten-free and oat-free, consumers can avoid buying food that contain those five ingredients.
“In an effort to definitively alert consumers to the presence of wheat gluten in packaged foods, the FDA mandates that any product including the words ‘gluten-free,’ ‘no gluten,’ ‘free of gluten,’ or ‘without gluten’ must contain less than 20 parts per million of glutinous wheat, spelt, barley, or rye,” a footnote to the guide states. “This eliminates the possibility of a gluten-free packaged food containing 4 of the 5 hametz-derived grains in any quantity that would be viable according to Jewish law.”
Alexander emphasized that the gluten-free and oat-free guidance should be seen as “a good way to figure out whether or not the products you’re getting before Passover could be problematic.” He cautioned that looking at the rest of the ingredients is crucial: Some certified gluten-free products, for example, could still be prohibited for Passover because they contain yeast.
Sarah Chandler, an ordained Hebrew priestess and Jewish educator who used to run a pickle business, already bought food with gluten-free labels during her pre-Passover shopping.
“It’s very practical, and it’s also consistent with other levels of kashrut,” Chandler told JTA regarding her pre-Passover shopping. “The fact that you and I can go to a grocery store and buy eggs — you don’t need a kosher symbol on it. We just know that it’s eggs. We’re not worried that the egg is from a bird of prey and not kosher. We can just assume that [if] it says ‘chicken eggs,’ they’re chicken eggs.”
She added, using a Hebrew term for kosher certification, “We don’t need a hechsher on it. The hechscher just means a certain level of supervision.”
Chandler is a vegetarian and eats a variety of nut butters, which are often expensive. Recently, she bought a jar of gluten-free cashew butter that was on sale for $6 instead of its regular price $12. (A jar of almond butter by a kosher brand marketed for Passover can run around $18.) Because it’s still unopened and the ingredients are kosher for Passover, she plans to eat it during the holiday.
Kosher-keeping Jews with gluten intolerance and celiac disease have especially found a lifeline in the growing marketplace of gluten-free food.
Lisa Goldman, also known as the “Gluten Free Jewish Momma,” is an Orlando-based advocate for the gluten intolerant on behalf of her now-grown daughter, who was diagnosed with celiac disease in 2012.
“My daughter was crying over not being able to have matzah balls because matzah [is] very high in wheat,” Goldman recalled. “So it was so exciting when all of the Jewish brands started to come out with a gluten-free version of many of their products.”
By the Way Bakery, a kosher, gluten-free and dairy-free bakery in New York City founded in 2011 by Helene Godin, may be a destination where Jewish shoppers who abide by the Conservative ruling could get food for the holiday. It is offering multiple Passover items this year, though the menu isn’t certified kosher for Passover.
By the Way Bakery is certified kosher, and its individual products that are sold in Whole Foods are in the process of being certified gluten-free.
“I’m really careful with the word ‘certified,’” Godin told JTA. “We are not certified with respect to Passover. I can tell you what is in [our products]. We’re very transparent. If you go to our website and you go to the FAQ section, there’s a link to our ingredient summary. And we list everything that’s in every product.”
Some of the items on this year’s Passover menu include an orange almond cake that Godin calls “the little black dress of desserts” because it goes with everything, and a chocolate truffle torte. By the Way Bakery’s cakes and cookies are made with wheat flour alternatives, many of which fall into the category of kitniyot, or foods such as legumes, corn, and rice that some Jews, including many Ashkenazim, avoid eating on Passover. Sephardic Jews traditionally eat kitniyot on the holiday and the Conservative Movement began permitting the consumption of kitniyot during Passover in 2016.
“There are people who say, ‘You’re not kosher enough,’” Godin said. “And there are people who say, ‘Oh, I’ll eat that.’”
Another popular gluten-free kosher bakery, Modern Bread and Bagel, is offering non-kitniyot foods for Passover. Like By the Way Bakery, Modern Bread and Bagel is not certified kosher for Passover, but all of its kitchen’s ingredients are kosher for Passover.
Godin says her company gains new customers every Passover, but this year has been an especially busy time. The number of orders for the orange almond cake, which has not been on the menu in several years, was three or four times larger than what she expected.
“Our projections were that we would be up 20% over last year. And we’ve well exceeded that,” she said. “Post-COVID, people just want to celebrate and get together.”
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The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that
In the aftermath of the deadly terror attack at a Hanukkah party on Australia’s Bondi Beach, Jews who have watched the global surge in antisemitism with growing dread are once again considering the need to seek refuge in the Jewish state.
It’s a conclusion many native Israelis find bewildering. Oct. 7 and everything that followed has left them feeling deeply abandoned by a government they no longer trust to protect – or rescue – them. In the past two years, they are quick to note, more Jewish lives have been lost in Israel than anywhere else in the world. This disconnect over Jewish safety was shaped in no small part by the 251 men, women, and children taken hostage on Oct. 7 — and, perhaps even more profoundly, by the long, agonizing struggle to bring them back.
What began as a unified call to “Bring Them Home” soon split into two very different narratives. In Israel, public consensus collapsed as families increasingly blamed the government for sacrificing their loved ones on the altar of political survival, creating rifts that would eventually splinter not only the hostage movement but Israeli society itself.
In the United States, that dynamic played out very differently. Amidst rising hostilities coming from outside the Jewish community and deepening divisions forming within, the hostage rallies remained a source of solidarity, a respite from conflict rather than the source. But it also left many with a distorted view of events, further widening the already-existing gap between how American Jews relate to Israel and how Israelis understand themselves.
Few people are better positioned to explain that gap than one of the people who helped create it. Israeli-born Shany Granot-Lubaton is a longtime pro-democracy activist. After moving to New York City three years ago, she led protests there against the Israeli government’s 2023 judicial overhaul. On Oct. 7, Granot-Lubaton pivoted abruptly to hostage advocacy, eventually co-founding the American version of Israel’s Hostages and Missing Families Forum.
“Right away, I understood we would need a different approach from the way we spoke during the judicial overhaul protests,” Granot-Lubaton told the Forward. Her first priority, she said, was honoring the wishes of the families themselves. While far from a monolith, the majority believed messaging outside Israel should avoid overt confrontation with the government, even as some of those same family members were among its fiercest critics at home.
One of them was Udi Goren, whose cousin Tal Haimi was killed defending Kibbutz Nir Yitzhak on Oct. 7, his body abducted to Gaza. In Israel, Goren became one of the most active figures in the struggle, managing the Forum’s Knesset operations and confronting lawmakers directly. However, he fully supported taking a more restrained approach abroad.
“An effective public campaign is about leverage,” Goren said, in an interview with the Forward. “I didn’t see how attacking the Israeli government in the U.S. would motivate anyone with power to secure a deal to do it faster.”
With American politics becoming more polarized and the prospect of a second Trump term looming, the goal was to keep the tent wide and bipartisan — without completely absolving Netanyahu of responsibility.
“It was a fine line,” Granot-Lubaton recalled. “At every rally, we made sure to say — from the stage — that the Israeli government must do everything they can to bring them home. But we didn’t want to delve too deeply into accusations.”
There were other challenges as well. An open-tent structure inevitably included voices whose priorities did not fully align with the organizers’ carefully calibrated messaging. This included a new crop of influencers who positioned themselves as champions of the hostage cause, filling their feeds with “on-the-ground reporting” from rallies, vigils, and reunions. But their content also reflected personal worldviews and financial interests, dictating which parts of the story were amplified and which were left out. While some managed to remain politically neutral, others co-opted the cause to advance their own agendas.
For Goren, those tensions mattered less than the mission. Anyone advocating for the hostages was an ally — with one red line. “If you’re using this to spread Islamophobia or hatred against Arabs, you’re damaging the cause,” he said. “But beyond that, even if you were very conservative or right-wing — as long as your priority was bringing the hostages home — then for this campaign, you and I were in the same camp.”
The approach appeared to have worked. In the United States and across much of the diaspora, the hostage campaign remained unified.
But when Granot-Lubaton moved back to Israel with her family in 2024, she came face to face with a very different reality. Unlike the apolitical movement she and others had carefully cultivated back in the States, here the hostage struggle had become deeply politicized. Netanyahu and his allies, aided by sympathetic media outlets and an ideologically entrenched base, managed to paint the Bring Them Home campaign as a “leftist” project.
Families were forcibly removed from Knesset meetings, publicly attacked and delegitimized by ministers, harassed online and confronted in the streets; some were manhandled by police or even arrested. Conspiracy theories proliferated — including claims that some families were paid agents of the anti-government movement. In one particularly bizarre case, rumors circulated that hostage Matan Zangauker was not in captivity, but hiding out in Egypt.
On Oct. 13, 2025, the infighting briefly gave way to collective joy, as Israel welcomed home the last 20 living hostages. But the unity did not last. Before the hostages had even been released from the hospital, they and their families came under renewed vitriol — criticized for speaking against Netanyahu, for failing to sufficiently praise the IDF, and for asking the public for financial assistance.
It was a bitter twist of irony. The same acts that had come to symbolize anti-Israel extremism abroad — tearing down hostage posters, accusing hostages of lying — were now being carried out by Israelis themselves. And yet, so much of that derision has remained largely unacknowledged outside of Israel.
While Hamas is still holding the body of Master Sgt. Ran Gvili, the official campaign is over. Hostage Square has been dismantled. The Forum has shuttered its Tel Aviv headquarters and ended the weekly rallies. Goren, finally able to bury his beloved cousin, and Granot-Lubaton, now resettled in Israel, have begun new chapters in their lives.
Both stand by the strategy that shaped the movement abroad — but agree that what comes next must look different. The version of Israel that proved effective in mobilizing support overseas during the crisis now risks reinforcing a status quo many inside the country are fighting to change. And they are asking the same communities that rallied so powerfully for the hostages to engage just as seriously with the struggle over Israel’s future.
For Goren, that means pushing progressive Jews past their long-standing reluctance to “get their hands dirty” with Israeli politics. “Conservative and right-wing American Jews don’t hesitate for a second to get involved,” he asserted. “They get close to the government and the people in power. And they put their money where their mouth is.” He points to the Kohelet Policy Forum, whose American donors helped drive the judicial overhaul in Israel. “These are people that never lived in Israel a day in their lives, pushing the country towards a judicial coup,” he said. “We cannot afford to have Jews who care about Israeli democracy sit this one out.”
Granot-Lubaton shares the urgency, albeit with added empathy. “I don’t judge anyone who is uncomfortable speaking out loudly right now,” she noted. “You don’t need to be protesting in the streets. But you have to educate yourself. You have to talk to one another. Reach out to people who understand what’s happening here, invite them to speak in your synagogues.”
Responsibility, she added, cuts both ways. Israel’s pro-democracy movement must do more to meet American Jews where they are. “It’s not just translating content into English,” she said. “It’s understanding what Jewish communities are experiencing — and why challenging Israel feels so risky.”
But she categorically rejects the idea that Zionism and criticism are at odds. “I chose to come back and raise my children here,” she said. “Clearly I believe in this place. But the only way we can truly flourish is if we’re honest about what we’ve done and what we’re doing. I hope American Jews will join that movement. Unconditional love and support are no longer enough.”
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VIDEO: Historian Vivi Laks tells history of the London Yiddish Press
די ייִדיש־ליגע האָט לעצטנס אַרויפֿגעשטעלט אַ ווידעאָ, וווּ די היסטאָריקערין וויווי לאַקס דערציילט וועגן דער אַמאָליקער ייִדישער פּרעסע אין לאָנדאָן.
צווישן 1884 און 1954 האָט די לאָנדאָנער פּרעסע אַרויסגעגעבן הונדערטער פֿעליעטאָנען פֿון אָרטיקע שרײַבערס וועגן אָרטיקן ייִדישן לעבן.
די קורצע דערציילונגען זענען סאַטיריש, קאָמיש און רירנדיק, אויף טשיקאַווע טעמעס ווי למשל קאַמפֿן אין דער היים צווישן די מינים; פּאָליטיק אין די קאַפֿעען, און ספֿרי־תּורה אויף די גאַסן. די דערציילונגען האָבן געשריבן סײַ גוט באַקאַנטע שרײַבער (למשל, מאָריס ווינטשעווסקי, יוסף־חיים ברענער און אסתּר קרייטמאַן), סײַ היפּש ווייניקער באַקאַנטע.
שבֿע צוקער, די ייִדיש־לערערין און מחבר פֿון אַ ייִדישן לערנבוך, פֿירט דעם שמועס מיט וויווי לאַקס. זיי וועלן פֿאָרלייענען אַ טייל פֿון די פֿעליעטאָנען אויף ענגליש און ייִדיש, און אַרומרעדן די טעמעס וואָס די פּרעסע האָט אַרויסגעהויבן.
וויווי לאַקס איז אַ היסטאָריקערין פֿון לאָנדאָנס ייִדישן „איסט־ענד“, ווי אויך אַן איבערזעצער און זינגערין. זי איז די מחברטע פֿון Whitechapel Noise און London Yiddishtown, ווי אויך אַקאַדעמישע און פּאָפּולערע אַרטיקלען. זי איז אַ קולטור־טוערין אין לאָנדאָן און האָט מיטאָרגאַניזירט סײַ דעם גרויסן ייִדישן פּאַראַד, סײַ דעם Yiddish Café Trust. זי זינגט פּאָפּולערע לידער אויפֿן „קאָקני־ייִדיש“ מיט די גרופּעס קלעזמער־קלאָב און קאַטשאַנעס, און פֿירט שפּאַצירטורן איבער דעם „איסט־ענד“.
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Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’
It’s not every day that a kosher dill pickle puppet gets a chance to learn some Yiddish.
Monty Pickle, star of the children’s series The Monty Pickle Show, recently joined Rukhl Schaechter, host of the Forward’s YouTube series Yiddish Word of the Day, for an episode teaching viewers the Yiddish words for various wild animals.
Or as they’re called in Yiddish: vilde khayes.
The Monty Pickle Show, a puppet comedy on YouTube and TikTok, aims to show young viewers what it means to be Jewish in a fun, lively way. The series was created by the Emmy Award-winning producers of Sesame Street and Fraggle Rock.
So far, he’s met a number of Jewish personalities, including rabbis, musicians and chefs, and explored holidays like Rosh Hashanah, Hanukkah and Passover.
Sitting alongside Rukhl during the lesson, Monty eagerly tries to guess what each word means, providing for some very funny moments.
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