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An amended Conservative Jewish Passover policy taps into the booming gluten-free market
(JTA) — Ahead of Passover 2020 — as life worldwide ground to an abrupt halt in the face of a rapidly spreading pandemic and people faced the specter of empty grocery shelves, or staying confined at home — a range of rabbis tried to make it a little easier to observe the holiday.
Long lists of foods and newly lenient guidelines from Jewish organizations circulated among people who keep kosher for Passover, explaining which foods they could purchase and eat on the holiday, given the year’s extraordinary circumstances. The message — sometimes explicit, sometimes implied — was that these special permissions applied only temporarily.
Now, one rule instituted as a COVID provision by the Conservative movement is becoming permanent: Before Passover begins, Jews may buy certified kosher products that have kosher-for-Passover ingredients and are certified gluten-free and oat-free — even if they aren’t explicitly certified kosher for Passover.
When it first appeared in 2020, that rule was written in a way that suggested it was an emergency measure, using the words “when the situation demands.” This year, that four-word phrase has been removed from the Rabbinical Assembly’s Passover guide, and the guidance has moved from a separate section into the main list of allowable products.
The edit reflects how some shifts in Jewish practice that first appeared at the outset of the pandemic, as stopgap measures, have since been normalized. It also allows — for at least a narrow set of Jews who observe Jewish ritual in accordance with the Conservative movement’s dictates — more robust and potentially less expensive options for keeping kosher during Passover.
Rabbi Aaron Alexander, chair of the Kashrut Subcommittee on the Conservative movement’s Committee on Jewish Law and Standards, which issues the movement’s Jewish legal rulings, said the change does not reflect a shift in the movement’s approach to Jewish law, known as halacha. Instead, he said, it reflects confidence that the Food and Drug Administration’s strict rules about how products can be labeled can be trusted when it comes to Passover observance.
“It’s not a significant change in how we understand halacha in general and how we understand the general Passover laws,” Alexander said. “It’s always been the case that there are products you can buy without a KP [symbol] before Passover, when you can be pretty sure that there’s no chametz and that any accidental admixture would be minimal.”
The requirement for foods to be certified gluten-free and oat-free, Alexander said, is “an extra line of defense” for people buying products before Passover that are not explicitly labeled kosher for Passover.
The policy shift opens new doors to kosher-keeping Jews: Rather than seeking out specialty items with Passover kosher certification, often carried only in kosher supermarkets and in major markets, they can observe Passover by taking advantage of the increasing number of products that are labeled kosher, gluten-free and oat-free, as long as the ingredients accord with Passover laws.
The gluten-free marketplace is estimated at $6 billion a year in the United States and is growing by an estimated 10% each year, according to industry trend reports. The marketplace serves people with celiac disease — whose incidence is rising — as well as people who seek to reduce or eliminate their gluten intake for perceived health reasons.
Some people with celiac disease say they look forward to Passover because more products will hit shelves that they can count on to be free of gluten. Now, Jews who follow the Conservative movement’s guidance can benefit from some of the wide array of gluten-free foods that are already available.
On Passover, five types of grain are prohibited (except for when they are used to make matzah): wheat, spelt, barley, oat and rye. By purchasing products that are certified gluten-free and oat-free, consumers can avoid buying food that contain those five ingredients.
“In an effort to definitively alert consumers to the presence of wheat gluten in packaged foods, the FDA mandates that any product including the words ‘gluten-free,’ ‘no gluten,’ ‘free of gluten,’ or ‘without gluten’ must contain less than 20 parts per million of glutinous wheat, spelt, barley, or rye,” a footnote to the guide states. “This eliminates the possibility of a gluten-free packaged food containing 4 of the 5 hametz-derived grains in any quantity that would be viable according to Jewish law.”
Alexander emphasized that the gluten-free and oat-free guidance should be seen as “a good way to figure out whether or not the products you’re getting before Passover could be problematic.” He cautioned that looking at the rest of the ingredients is crucial: Some certified gluten-free products, for example, could still be prohibited for Passover because they contain yeast.
Sarah Chandler, an ordained Hebrew priestess and Jewish educator who used to run a pickle business, already bought food with gluten-free labels during her pre-Passover shopping.
“It’s very practical, and it’s also consistent with other levels of kashrut,” Chandler told JTA regarding her pre-Passover shopping. “The fact that you and I can go to a grocery store and buy eggs — you don’t need a kosher symbol on it. We just know that it’s eggs. We’re not worried that the egg is from a bird of prey and not kosher. We can just assume that [if] it says ‘chicken eggs,’ they’re chicken eggs.”
She added, using a Hebrew term for kosher certification, “We don’t need a hechsher on it. The hechscher just means a certain level of supervision.”
Chandler is a vegetarian and eats a variety of nut butters, which are often expensive. Recently, she bought a jar of gluten-free cashew butter that was on sale for $6 instead of its regular price $12. (A jar of almond butter by a kosher brand marketed for Passover can run around $18.) Because it’s still unopened and the ingredients are kosher for Passover, she plans to eat it during the holiday.
Kosher-keeping Jews with gluten intolerance and celiac disease have especially found a lifeline in the growing marketplace of gluten-free food.
Lisa Goldman, also known as the “Gluten Free Jewish Momma,” is an Orlando-based advocate for the gluten intolerant on behalf of her now-grown daughter, who was diagnosed with celiac disease in 2012.
“My daughter was crying over not being able to have matzah balls because matzah [is] very high in wheat,” Goldman recalled. “So it was so exciting when all of the Jewish brands started to come out with a gluten-free version of many of their products.”
By the Way Bakery, a kosher, gluten-free and dairy-free bakery in New York City founded in 2011 by Helene Godin, may be a destination where Jewish shoppers who abide by the Conservative ruling could get food for the holiday. It is offering multiple Passover items this year, though the menu isn’t certified kosher for Passover.
By the Way Bakery is certified kosher, and its individual products that are sold in Whole Foods are in the process of being certified gluten-free.
“I’m really careful with the word ‘certified,’” Godin told JTA. “We are not certified with respect to Passover. I can tell you what is in [our products]. We’re very transparent. If you go to our website and you go to the FAQ section, there’s a link to our ingredient summary. And we list everything that’s in every product.”
Some of the items on this year’s Passover menu include an orange almond cake that Godin calls “the little black dress of desserts” because it goes with everything, and a chocolate truffle torte. By the Way Bakery’s cakes and cookies are made with wheat flour alternatives, many of which fall into the category of kitniyot, or foods such as legumes, corn, and rice that some Jews, including many Ashkenazim, avoid eating on Passover. Sephardic Jews traditionally eat kitniyot on the holiday and the Conservative Movement began permitting the consumption of kitniyot during Passover in 2016.
“There are people who say, ‘You’re not kosher enough,’” Godin said. “And there are people who say, ‘Oh, I’ll eat that.’”
Another popular gluten-free kosher bakery, Modern Bread and Bagel, is offering non-kitniyot foods for Passover. Like By the Way Bakery, Modern Bread and Bagel is not certified kosher for Passover, but all of its kitchen’s ingredients are kosher for Passover.
Godin says her company gains new customers every Passover, but this year has been an especially busy time. The number of orders for the orange almond cake, which has not been on the menu in several years, was three or four times larger than what she expected.
“Our projections were that we would be up 20% over last year. And we’ve well exceeded that,” she said. “Post-COVID, people just want to celebrate and get together.”
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Antisemitism and ‘The End of History’ That Never Came to Pass
Roses are placed on a sculpture of Mikhail Gorbachev in memory of the final leader of the Soviet Union, at the “Fathers of Unity” memorial in Berlin, Germany August 31, 2022. Photo: REUTERS/Lisi Niesner
In the summer of 1989, a few months before the Berlin Wall fell, a political scientist named Francis Fukuyama published an essay that came to define a new understanding in the West.
Titled simply “The End of History?”, the piece described the defeat of fascism in World War II and the collapse of the Soviet Union and its socialist ideology. It appeared that Western liberal democracy and free-market capitalism had won the ultimate battle of ideas — at least for the moment.
Events in recent years have proven this thesis false. History didn’t end — and Fukuyama probably knew it never would. The battle of ideas will always return, and in many ways, it never went away.
During the last 40 years, Western civilization, capitalism, and nationalism have been under attack. Likewise, bigotry against Jewish people never went away. There is nothing new under the sun about Jew hatred except the delivery system. The traditional engines of antisemitism have largely been supplanted by a new engine: the social media algorithm.
The stark, un-sugar coated reality is that the Jewish people have been abandoned, and the illusion of modern safety is quickly eroding.
What stings the most is the profound sense of betrayal from communities that the Jewish people poured their hearts, souls, and resources into elevating.
Over the last century and a half, the Jewish community played an outsized, foundational role in championing civil rights, fighting alongside the African American community, the feminist movement, driving progress within academia and LGBTQ rights.
To watch significant factions of those exact same groups turn their backs, stay silent, or actively fuel hostility today is a heartbreaking reality to reckon with. It sends a crystal-clear message that must be internalized immediately: there ought to be a stricter balance between “fixing the world” and tending to the survival of one’s own community.
One cannot control what is outside one’s control, but one can focus on what is in their control.
The era of relying on the world’s collective conscience is officially over, and the path forward must be primarily inward, focused on self-reliance, self-defense, and resilience. It requires an unrelenting effort to tell our story and win the war for hearts and minds. We must unflinchingly call out the blatant hypocrisy of institutional and communal betrayal, as difficult as that may be.
It is no longer sufficient to excel exclusively in the boardroom or the classroom. True self-preservation demands a willingness to face physical reality. Security cannot be guaranteed by others, and protecting families and institutions means prioritizing physical fitness and the practical readiness to defend oneself on the streets, in schoolyards, and at the workplace.
With traditional institutions increasingly failing to offer protection, self-reliance becomes an absolute necessity. We must look at past fair-weather allies and actively seek new partners who offer mutual respect and reciprocal support. Survival and resilience demand that the Jewish community adapt, unite, and lead from a position of strength.
The peaceful illusion of “The End of History” never arrived; the battle of ideas has returned, and we must be ready for the fight.
Daniel M. Rosen is the chairman and Co-founder of IMPACT, a 501c3 dedicated to organizing, empowering and mobilizing individuals to combat Jew hatred on social media and beyond. He is a regular contributor to The Jerusalem Post, JNS, Times of Israel, Israel National News, The Algemeiner, and other publications. Follow us at @joinimpactnow
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Why Do We Read the Book of Ruth on Shavuot?
Shavuot. Ruth in Boaz’s Field by Julius Schnorr von Carolsfeld, oil on canvas, 1828; National Gallery, London. Photo: Wikipedia.
All Biblical festivals and special days relate to time — whether it is daily, monthly, annually, or seasonally. Awareness of the natural world comes with awareness of oneself, our transience, and the ups and downs of life. Who are we? Where do we belong? All of this is the core of religious life, which helps us to live in the world in the best way that we can.
Shavuot started as a harvest festival. There are three. Pesach is the first, with the earliest barley crop. Shavuot celebrates the beginning of the wheat and fruit harvests. And Sukkot is the culmination of the agricultural year and the celebration of water and rain, which are essential for a successful agricultural year.
But as we became less and less of an agricultural society, other themes emerged to add to the message of Shavuot specifically. The rabbis added the theme of Torah. But why, then, did the rabbis choose the Book of Ruth to be read on Shavuot?
It is set against a background of harvests — and how unpredictable they can be. The failed harvest caused the emigration of Elimelech’s family from Israel. Then the cycle turned, and rich harvests in Israel enabled Naomi to come back. Ruth decides to stay with Naomi and become part of the Israelite people. In Ruth’s magnificent declaration “Where you go, I will go. Where you stay, I will stay. Your people are my people, and your God, my God … only death will separate us.”
The Book of Ruth illustrates the choices people make and their consequences. To leave. To come back. To change one’s religion and nation. To act with love and care. To be charitable and kind. The goodness of a person rather than genealogy or status. It displays the redemptive powers of women. But it also recognizes the drawbacks of societies, class systems, levels of wealth, and the limitations of conventions and rules.
But Naomi and Ruth are destitute. Biblical laws required redemption. When a family fell on hard times, and sold their property, the relatives had a legal obligation to redeem the loss and try to reinstate them. The poor also had legal rights to glean fields as they were being harvested, and landowners had to leave corners of fields to the poor, all the poor, even foreigners.
The Torah set the tone for a just society, one that guaranteed that the weakest and most disadvantaged would be helped. If the Torah imposed commandments that connected humanity with God, it also required, just as much, that humans connect with each other. As the Prophet Yeshayah said repeatedly, God wants kindness more than sacrifices or hypocritical prayers.
The most popular explanation of the link between Shavuot and Ruth is that Ruth actually chose to live a life according to Naomi’s Israelite customs and ideals. She made the commitment that the Israelites made at Sinai. As Boaz said to her when he met her, “May the God of Israel, under whose wings you have come to trust, reward you.”
It does not matter where you come from as much as who you are. And this challenges us to think about what our commitments are today, and what we value and spend our time on.
Ruth’s story is of how life is unpredictable and often tragic. And yet, through human kindness — which the Bible stresses — we can find redemption and build a better world.
That’s true no matter what is happening around us; the Torah’s messages for us and our people are as important today as ever.
Happy Shavuot and Chag Sameach.
The author is a writer and rabbi, currently based in New York.
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The Limits of Campus Solidarity: Why Are Some Issues Seemingly Ignored By Campus Activists ?
University of East Anglia in Norwich.. Photo Credit: .Martin./ Flickr
Student activism on university campuses often presents itself as part of a broader global struggle for human rights and liberation. Students organize campaigns and protests under the belief that they are standing on the side of justice. Universities themselves have also long been spaces where political movements grow, and where students engage with wider global issues.
But if campus activism is truly rooted in the goal of human rights, it is worth asking why some movements receive enormous attention while others receive little to none.
Activist movements often present themselves as universal movements for justice, but in practice they are shaped by ideology and institutional campaigns. This does not necessarily invalidate these movements, but it does challenge the idea that campus activism is merely a neutral response to injustice.
An example of this contrast can be seen through the differences between campus mobilization around Gaza, and the relative absence of sustained activism in support of issues like the situation in places like Sudan — and also in Iran, including supporting Iranian students who actively protest their own government.
At the University of East Anglia (UEA), as at campuses across the UK, the past number of years has brought visible and sustained pro-Palestine organizing with protests, encampments, and marches of more than 400 students calling for divestment. It also involves motions brought before the Students’ Union resulting in a longstanding institutional boycott policy against Israel.
Over the same period, Iranian students and civilians have protested against the political repression and government-sponsored violence in Iran, most noticeably during the “Women, Life, Freedom” movement. This past January, it’s reported that tens of thousands of innocent protestors were murdered by the regime, and many more were jailed.
Yet at UEA, as at most British universities, this did not translate into encampments, sustained protest weeks, or motions to the Students’ Union. The same is true for many other conflict areas around the world — and the contrast is difficult to ignore.
The point here is not that students should protest every global issue equally. That would be unrealistic. Student movements naturally focus on certain causes more than others. But this contrast does raise an important question: what determines which global issues become campus movements and which do not?
I believe part of the answer lies in activist infrastructure. Some causes already have established student organizations and national campaigns with clear institutional mechanisms. At UEA, campaigns related to Palestine, for example, often involve established movements such as Boycott, Divestment and Sanctions (BDS), which provide students with clear actions to take, such as lobbying student government and hosting annual protest weeks where official language is promoted. There are funding networks and experienced organizers behind the scenes who help translate political concerns into sustained campus activism.
By contrast, Iranian dissident movements do not have the same level of organized support. There are fewer established student campaigns, fewer institutional demands directed at universities and fewer organized networks translating concern into campus activism. A student at UEA who wanted to organize meaningfully around Iran would find considerably less infrastructure available to them than one organizing around the Israel-Palestinian conflict.
Another factor may be related to how students interpret global politics more broadly. On many campuses, political activism tends to be framed through narrow ideas like decolonial theory and the history of Western imperialism. Within this framework student activists tend to focus on issues where Western powers are seen as solely responsible for global injustice. Whether this is introduced or sustained in classrooms or in college group meetings is a subject for another piece, but in this context it doesn’t really matter.
What this contrast suggests is that campus activism is not guided by moral principles alone, but is instead shaped in large part by the existing political frameworks.
Recognizing this does not require assuming bad intentions on the part of student activists. Many student movements are motivated by genuine concern. But like all political movements, individuals must be wary of manipulation and groupthink.
Individual action and anger become tools for someone else’s ideas, so it’s important that we are all responsible with what we choose to put our energy towards. If campus activists at UEA claim to stand for universal human rights, then they must also be willing to ask the difficult question of why some struggles seem more important than others.
Skye Phillips is a final year International Relations and Modern History student at the University of East Anglia in Norwich, England. She is a 2025/6 fellow for CAMERA. Opinions expressed are those of the author and do not necessarily reflect those of CAMERA.