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An amended Conservative Jewish Passover policy taps into the booming gluten-free market
(JTA) — Ahead of Passover 2020 — as life worldwide ground to an abrupt halt in the face of a rapidly spreading pandemic and people faced the specter of empty grocery shelves, or staying confined at home — a range of rabbis tried to make it a little easier to observe the holiday.
Long lists of foods and newly lenient guidelines from Jewish organizations circulated among people who keep kosher for Passover, explaining which foods they could purchase and eat on the holiday, given the year’s extraordinary circumstances. The message — sometimes explicit, sometimes implied — was that these special permissions applied only temporarily.
Now, one rule instituted as a COVID provision by the Conservative movement is becoming permanent: Before Passover begins, Jews may buy certified kosher products that have kosher-for-Passover ingredients and are certified gluten-free and oat-free — even if they aren’t explicitly certified kosher for Passover.
When it first appeared in 2020, that rule was written in a way that suggested it was an emergency measure, using the words “when the situation demands.” This year, that four-word phrase has been removed from the Rabbinical Assembly’s Passover guide, and the guidance has moved from a separate section into the main list of allowable products.
The edit reflects how some shifts in Jewish practice that first appeared at the outset of the pandemic, as stopgap measures, have since been normalized. It also allows — for at least a narrow set of Jews who observe Jewish ritual in accordance with the Conservative movement’s dictates — more robust and potentially less expensive options for keeping kosher during Passover.
Rabbi Aaron Alexander, chair of the Kashrut Subcommittee on the Conservative movement’s Committee on Jewish Law and Standards, which issues the movement’s Jewish legal rulings, said the change does not reflect a shift in the movement’s approach to Jewish law, known as halacha. Instead, he said, it reflects confidence that the Food and Drug Administration’s strict rules about how products can be labeled can be trusted when it comes to Passover observance.
“It’s not a significant change in how we understand halacha in general and how we understand the general Passover laws,” Alexander said. “It’s always been the case that there are products you can buy without a KP [symbol] before Passover, when you can be pretty sure that there’s no chametz and that any accidental admixture would be minimal.”
The requirement for foods to be certified gluten-free and oat-free, Alexander said, is “an extra line of defense” for people buying products before Passover that are not explicitly labeled kosher for Passover.
The policy shift opens new doors to kosher-keeping Jews: Rather than seeking out specialty items with Passover kosher certification, often carried only in kosher supermarkets and in major markets, they can observe Passover by taking advantage of the increasing number of products that are labeled kosher, gluten-free and oat-free, as long as the ingredients accord with Passover laws.
The gluten-free marketplace is estimated at $6 billion a year in the United States and is growing by an estimated 10% each year, according to industry trend reports. The marketplace serves people with celiac disease — whose incidence is rising — as well as people who seek to reduce or eliminate their gluten intake for perceived health reasons.
Some people with celiac disease say they look forward to Passover because more products will hit shelves that they can count on to be free of gluten. Now, Jews who follow the Conservative movement’s guidance can benefit from some of the wide array of gluten-free foods that are already available.
On Passover, five types of grain are prohibited (except for when they are used to make matzah): wheat, spelt, barley, oat and rye. By purchasing products that are certified gluten-free and oat-free, consumers can avoid buying food that contain those five ingredients.
“In an effort to definitively alert consumers to the presence of wheat gluten in packaged foods, the FDA mandates that any product including the words ‘gluten-free,’ ‘no gluten,’ ‘free of gluten,’ or ‘without gluten’ must contain less than 20 parts per million of glutinous wheat, spelt, barley, or rye,” a footnote to the guide states. “This eliminates the possibility of a gluten-free packaged food containing 4 of the 5 hametz-derived grains in any quantity that would be viable according to Jewish law.”
Alexander emphasized that the gluten-free and oat-free guidance should be seen as “a good way to figure out whether or not the products you’re getting before Passover could be problematic.” He cautioned that looking at the rest of the ingredients is crucial: Some certified gluten-free products, for example, could still be prohibited for Passover because they contain yeast.
Sarah Chandler, an ordained Hebrew priestess and Jewish educator who used to run a pickle business, already bought food with gluten-free labels during her pre-Passover shopping.
“It’s very practical, and it’s also consistent with other levels of kashrut,” Chandler told JTA regarding her pre-Passover shopping. “The fact that you and I can go to a grocery store and buy eggs — you don’t need a kosher symbol on it. We just know that it’s eggs. We’re not worried that the egg is from a bird of prey and not kosher. We can just assume that [if] it says ‘chicken eggs,’ they’re chicken eggs.”
She added, using a Hebrew term for kosher certification, “We don’t need a hechsher on it. The hechscher just means a certain level of supervision.”
Chandler is a vegetarian and eats a variety of nut butters, which are often expensive. Recently, she bought a jar of gluten-free cashew butter that was on sale for $6 instead of its regular price $12. (A jar of almond butter by a kosher brand marketed for Passover can run around $18.) Because it’s still unopened and the ingredients are kosher for Passover, she plans to eat it during the holiday.
Kosher-keeping Jews with gluten intolerance and celiac disease have especially found a lifeline in the growing marketplace of gluten-free food.
Lisa Goldman, also known as the “Gluten Free Jewish Momma,” is an Orlando-based advocate for the gluten intolerant on behalf of her now-grown daughter, who was diagnosed with celiac disease in 2012.
“My daughter was crying over not being able to have matzah balls because matzah [is] very high in wheat,” Goldman recalled. “So it was so exciting when all of the Jewish brands started to come out with a gluten-free version of many of their products.”
By the Way Bakery, a kosher, gluten-free and dairy-free bakery in New York City founded in 2011 by Helene Godin, may be a destination where Jewish shoppers who abide by the Conservative ruling could get food for the holiday. It is offering multiple Passover items this year, though the menu isn’t certified kosher for Passover.
By the Way Bakery is certified kosher, and its individual products that are sold in Whole Foods are in the process of being certified gluten-free.
“I’m really careful with the word ‘certified,’” Godin told JTA. “We are not certified with respect to Passover. I can tell you what is in [our products]. We’re very transparent. If you go to our website and you go to the FAQ section, there’s a link to our ingredient summary. And we list everything that’s in every product.”
Some of the items on this year’s Passover menu include an orange almond cake that Godin calls “the little black dress of desserts” because it goes with everything, and a chocolate truffle torte. By the Way Bakery’s cakes and cookies are made with wheat flour alternatives, many of which fall into the category of kitniyot, or foods such as legumes, corn, and rice that some Jews, including many Ashkenazim, avoid eating on Passover. Sephardic Jews traditionally eat kitniyot on the holiday and the Conservative Movement began permitting the consumption of kitniyot during Passover in 2016.
“There are people who say, ‘You’re not kosher enough,’” Godin said. “And there are people who say, ‘Oh, I’ll eat that.’”
Another popular gluten-free kosher bakery, Modern Bread and Bagel, is offering non-kitniyot foods for Passover. Like By the Way Bakery, Modern Bread and Bagel is not certified kosher for Passover, but all of its kitchen’s ingredients are kosher for Passover.
Godin says her company gains new customers every Passover, but this year has been an especially busy time. The number of orders for the orange almond cake, which has not been on the menu in several years, was three or four times larger than what she expected.
“Our projections were that we would be up 20% over last year. And we’ve well exceeded that,” she said. “Post-COVID, people just want to celebrate and get together.”
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Tim Walz: Get Anne Frank’s Name Out of Your Mouth
Former US Vice President and Democratic presidential candidate Kamala Harris and her running mate Minnesota Governor Tim Walz hold a campaign event in Eau Claire, Wisconsin, US, Aug. 7, 2024. Photo: REUTERS/Kevin Mohatt
Many Holocaust survivors I’ve interviewed have said it pains them when people compare anyone to Hitler and the Gestapo, or compare things to the Holocaust to try to get attention or make a political point.
They’ve also mentioned how people use Anne Frank’s name for political purposes, because most schoolchildren have read her diary.
Minnesota Governor Tim Walz (D), who, after a scandal involving alleged fraud in his state, announced he is not running for re-election, recently said the following: “We have got children hiding in their houses, afraid to go outside. Many of us grew up reading that story of Anne Frank…”
As January 27 is International Holocaust Remembrance Day, many, including Jews, will make false comparisons to the Holocaust, because they imagine this makes them noble and a fighter for social justice.
Anne Frank died in a concentration camp called Bergen-Belsen weeks before its liberation by British forces who found thousands of corpses and about 55,000 emaciated prisoners. The camp was of course run by Nazis. Frank hid in what was known as the annex in Amsterdam for 761 days. She had no option to be deported to another country safely, nor was she in Amsterdam illegally. She knew being discovered likely meant death.
I am sure illegal immigrants fear being deported and some legal immigrants may fear detention. Walz could have said that without invoking the name of Anne Frank. He did this because his goal is to paint Federal agents with a big red Nazi brush. It is also understandable that many are angry after a Federal agent shot Alex Pretti, with video footage showing Pretti did not brandish his gun, and Walz would be correct to rebuke Kristi Noem, Secretary of Homeland Security for her characterization of Pretti.
But it is important to know about communist propaganda.
In 1967, the Soviets realized there was a branding problem. The country regretted its support for Israel officially becoming a state in 1948, because it since had become a strong ally of America. The solution? The rebrand of Israel via Holocaust inversion.
Imagine! Those who rose from the ashes of the Holocaust had done so, only to become Nazis themselves. What a twist to the story! Israel would not be the David, but, rather, the Goliath.
It took some time, but by 1975, they passed Resolution 3379 at the United Nations, where the text stated that, “Zionism is a form of racism and racial discrimination.” Fifty years later, this effort has gone past their wildest dreams, with the help of Qatari funding. Most of the world lambasts Israel at every turn, blaming Israel as one of the world’s worst oppressors. Even those propagandists never thought there would be a day where Jews were called “Zio-Nazis.”
This is why Walz sees nothing wrong with a false Anne Frank comparison. Some Jews, blinded by their hatred of President Trump, don’t stop to think about the damage of false Nazi comparisons.
This does not mean one should not criticize any president or demand accountability. Sadly, people are captured by a narrative that is popular, and are not interested in much else.
A false comparison doesn’t strengthen a point, it only takes away credibility. When anyone makes any claim, you should ask: What is your evidence for that? If they don’t have it, you should tell them to use a correct phrase and retract a claim or characterization if it is false.
The reason false Nazi comparisons are a problem is that they have become a prominent component of antisemitism.
It is the Jewish way to fight against racism and to seek justice. But those who make false Holocaust comparisons dishonor the memories of those who died in the Holocaust.
The author is a writer based in New York.
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Soccer Clubs Around the World Mark International Holocaust Remembrance Day With Commemorative Events
FC Bayern and Munich FC Augsburg holding a poster to commemorate the Holocaust #WeRemember campaign. Photo: IMAGO/MIS via Reuters Connect
Soccer clubs around the world commemorated International Holocaust Remembrance Day on Tuesday by pledging to honor victims of Nazi persecution through campaigns, memorial events, and other gestures to show the importance of remembering the atrocities of World War II.
Germany’s professional leagues — including FC Bayern and Augsburg – held over the weekend a series of memorial events and matches across the country opened with a moment of silence dedicated to the #WeRemember campaign by the World Jewish Congress. The campaign aims to keep the memory of the Holocaust alive. This year’s Holocaust Remembrance Day marks the 81st anniversary of the liberation of the Auschwitz-Birkenau extermination camp in 1945.
Vor dem Spiel haben beide Mannschaften der Befreiung Auschwitz‘ gedacht. Im Stadion gab es eine Schweigeminute.#WeRemember #DSCKSV pic.twitter.com/U098DdMbiW
— Arminia ist wieder da (@arminiawiederda) January 23, 2026
In Italy, a commemorative ceremony in memory of Jewish Hungarian soccer player and coach Árpád Weisz was held Tuesday morning at Stadio Renato Dall’Ara and organized by Bologna FC. Those in attendance included Bologna FC CEO Claudio Fenucci, a delegation from the club’s youth sector, Bologna City Councilor for Sport Roberta Li Calzi, and Emanuele Ottolenghi, vice president of the Jewish community of Bologna.
Weisz lived in Italy and led Bologna to league and international victories. He also coached Fiorentina and Inter Milan, and was the first coach to claim Italian titles with two clubs. He additionally is credited with discovering talented players such as Giuseppe Meazza. He, his wife and two children were deported to the Auschwitz concentration camp, where they were murdered by the Nazis. He died in 1944 at the age of 47.
The FIGC, which is the governing body of soccer in Italy, is running a campaign on its official website and social media channels to commemorate the victims of the Holocaust. The campaign features an image of empty seats in a stadium, to remember those murdered by the Nazis.
“Remembering is not enough; there is an absolute need to stay aware of one of the greatest tragedies in human history,” said FIGC President Gabriele Gravina. “To know is to prevent, to fight, to protect, to respect. [Soccer], with its social impact, can serve as a powerful platform to spread messages of profound significance, especially to younger generations, who did not experience this atrocity firsthand but have both the right and the duty to understand it.”
England’s Manchester United marked Holocaust Remembrance Day by making a pledge “to listen, learn, and carry the legacies forward of the millions of innocent lives that were taken under persecution.”
The Football Association, which is the governing body of soccer in England, said in a released statement that International Holocaust Remembrance Day “is for everyone. It brings people together from all walks of life to strengthen communities and stand up against hatred and discrimination.”
“As the years pass, we’re growing more distant in time from the Holocaust and from the other, more recent genocides that are commemorated on HMD. That distance brings a risk – memory fades and the sharp reality of what happened becomes blurred, abstract, or even questioned,” the FA added. Soccer “has the power to bring people together in so many ways, can eradicate social barriers and be a force for good across communities. One of our key commitments is to do everything in our power to deliver a game free from discrimination and that will never stop, which is why IHMD is so important.”
The British club Chelsea FC hosted on Tuesday at its stadium a free exhibition, open to all visitors between 10 am and 2 pm, which highlights “the achievements, struggles, and resilience of athletes before, during, and after the Holocaust.” Visitors also learn about the role sport played in fighting against Nazi persecution, and the exhibit shares the stories of Jewish athletes persecuted under Nazi rule as well as the post-Holocaust rise of Jewish sports figures such as Mark Spitz, one of the most decorated Olympic swimmers of all time. The exhibition is produced by Yad Vashem in partnership with the Jewish Ethics Project and the soccer team’s Jewish Supporters’ Group.
Tottenham Hotspur hosted a Holocaust Memorial Day event for faith leaders and students, while Fulham FC shared on its website and YouTube channel a video of Holocaust survivor Barbara Frankiss talking to three Fulham players about her experience facing Nazi persecution and the importance of Holocaust remembrance.
We were honoured to host Haringey’s annual Holocaust Memorial Day event, uniting faith leaders and students from across our community to reflect on this year’s theme ‘Bridging Generations’.
#HolocaustMemorialDay #HMD2026 pic.twitter.com/dQIZk4VpUF
— Tottenham Hotspur (@SpursOfficial) January 27, 2026
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So many Jews stars in this comedy, so few chances for them to shine
At the heart of Fantasy Life, which marks Matthew Shear’s directorial debut, is a sweet relationship between dropout law student Sam (Shear) and mother-of-three Dianne (Amanda Peet). Sam is — as the movie clunkily establishes — a clumsy mess with some mental health issues; she is a former child actor who, at 51, feels washed up as an artist.
They are brought together when her husband’s parents suggest Sam as an emergency babysitter for her young daughters. Sam’s “mannying” opportunity arises when he visits his therapist after getting laid off, because he needs to confess a compulsive antisemitic tic he has developed. His imperturbable therapist (Judd Hirsch) employs his wife (Andrea Martin) as office administrator and it is she who extends both repeated good wishes to his parents and the possibility of him looking after her granddaughters. Over the course of the seasons around which the film is structured, Sam becomes the girls’ nanny and, since Dianne’s rock bassist husband David (Alessandro Nivola) is away on tour they get to know each other. The two find solace and hope in each other.
Although Nivola portrays David as a douche, and although there is sexual tension between the two leads, their relationship is treated gently and with nuance. David and Dianne’s marriage is on the rocks, but is limping along. Much to the relief of Dianne’s wealthy parents (Bob Balaban and Holland Taylor) as well as to the movie audience, the film does not — as it threatens — lurch into the tabloid spectacle of “Manny Beds Mommy.”
Shear is best known for his acting, with supporting roles in a number of Noah Baumbach films and, most recently, a similar ensemble role in Nathan Silver’s Between the Temples. As a director, Shear is clearly in love with Peet who, thus encouraged, gives a luminous performance. Shear, who also wrote the film, tries too hard to evoke the three distinguishing characteristics of his role: appealing, awkward, smart. It’s his movie but he does not look like he’s enjoying starring in the action. Perhaps he should have just cast his look-alike Adam Pally (Dr. Peter Prentice in The Mindy Project) as Sam.
Shear’s experience in the film industry has given him access to some high profile actors. His willingness to use them means that he sets the bar for his first film too high. After all, sending what is effectively his student film to SXSW for its premiere is a bold statement as is casting Zosia Mamet along with the aforementioned Balaban, Taylor, Nivola, Hirsch, Martin and Peet. Having this many celebrity names in a single production earns it attention, I guess. But it also means more scrutiny for a production than you might otherwise expect, or even want.
Though Shear succeeds in gently evoking an odd, imbalanced relationship between two people on either side of a familiar community but in different stages of life, he often does so in ways that are crudely conceived, not fully realized, or lacking a unified aesthetic. The film bills itself as a comedy, but there are few laughs and the drama lacks sustained intensity.
The film grew out of an idea Shear had brought to Pizza Club — what his friend the actor Ashley Zukerman (who does not appear in Fantasy Life) described as a few friends “going out for pizza under the guise of helping each other with projects.” Shear has been picking up bits of stories here and there, and you can feel the elements of authenticity: For example, Dianne gets recognized at a restaurant, but the star-struck waitress thinks she’s Lake Bell.
Too often, though, the scenes feel contrived. A detail announces itself as a choice rather than something organic, or a scene’s very presence seems justified only by what it’s meant to explain. It’s easy to hear the director telling the actors what to do — “Judd, do that thing with your hands”; “Andrea, just stand around helplessly tearing your hair out.” Scenes function less as drama than as annotation, dutifully clarifying Sam’s social awkwardness or her agent’s thinly veiled contempt for Dianne. Or to highlight some relationship development — let’s show how Dianne and Sam view the manny-Mommy relationship differently by showing two bumping into each other when he has the kids: He looks at her, she is happy to see him and kids, but is quite as happy to move off again.
As far as the production goes, the design is unobtrusive and the cinematography is crisp and clear. And, though he under-uses the excellent actors at his disposal — Balaban has a far wider range than the one note of disgust at the schmuck manny that he evinces repeatedly — he does not betray them. The celebrity pantheon actually adds to a homely feeling. It’s almost a joke itself, when you recognize almost every character in the movie because they are well-known actors. And that sense of familiarity is totally in keeping with the movie’s New York vibe.
Fantasy Life will conclude the New York Jewish Film Festival on Jan. 28.
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