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An amended Conservative Jewish Passover policy taps into the booming gluten-free market
(JTA) — Ahead of Passover 2020 — as life worldwide ground to an abrupt halt in the face of a rapidly spreading pandemic and people faced the specter of empty grocery shelves, or staying confined at home — a range of rabbis tried to make it a little easier to observe the holiday.
Long lists of foods and newly lenient guidelines from Jewish organizations circulated among people who keep kosher for Passover, explaining which foods they could purchase and eat on the holiday, given the year’s extraordinary circumstances. The message — sometimes explicit, sometimes implied — was that these special permissions applied only temporarily.
Now, one rule instituted as a COVID provision by the Conservative movement is becoming permanent: Before Passover begins, Jews may buy certified kosher products that have kosher-for-Passover ingredients and are certified gluten-free and oat-free — even if they aren’t explicitly certified kosher for Passover.
When it first appeared in 2020, that rule was written in a way that suggested it was an emergency measure, using the words “when the situation demands.” This year, that four-word phrase has been removed from the Rabbinical Assembly’s Passover guide, and the guidance has moved from a separate section into the main list of allowable products.
The edit reflects how some shifts in Jewish practice that first appeared at the outset of the pandemic, as stopgap measures, have since been normalized. It also allows — for at least a narrow set of Jews who observe Jewish ritual in accordance with the Conservative movement’s dictates — more robust and potentially less expensive options for keeping kosher during Passover.
Rabbi Aaron Alexander, chair of the Kashrut Subcommittee on the Conservative movement’s Committee on Jewish Law and Standards, which issues the movement’s Jewish legal rulings, said the change does not reflect a shift in the movement’s approach to Jewish law, known as halacha. Instead, he said, it reflects confidence that the Food and Drug Administration’s strict rules about how products can be labeled can be trusted when it comes to Passover observance.
“It’s not a significant change in how we understand halacha in general and how we understand the general Passover laws,” Alexander said. “It’s always been the case that there are products you can buy without a KP [symbol] before Passover, when you can be pretty sure that there’s no chametz and that any accidental admixture would be minimal.”
The requirement for foods to be certified gluten-free and oat-free, Alexander said, is “an extra line of defense” for people buying products before Passover that are not explicitly labeled kosher for Passover.
The policy shift opens new doors to kosher-keeping Jews: Rather than seeking out specialty items with Passover kosher certification, often carried only in kosher supermarkets and in major markets, they can observe Passover by taking advantage of the increasing number of products that are labeled kosher, gluten-free and oat-free, as long as the ingredients accord with Passover laws.
The gluten-free marketplace is estimated at $6 billion a year in the United States and is growing by an estimated 10% each year, according to industry trend reports. The marketplace serves people with celiac disease — whose incidence is rising — as well as people who seek to reduce or eliminate their gluten intake for perceived health reasons.
Some people with celiac disease say they look forward to Passover because more products will hit shelves that they can count on to be free of gluten. Now, Jews who follow the Conservative movement’s guidance can benefit from some of the wide array of gluten-free foods that are already available.
On Passover, five types of grain are prohibited (except for when they are used to make matzah): wheat, spelt, barley, oat and rye. By purchasing products that are certified gluten-free and oat-free, consumers can avoid buying food that contain those five ingredients.
“In an effort to definitively alert consumers to the presence of wheat gluten in packaged foods, the FDA mandates that any product including the words ‘gluten-free,’ ‘no gluten,’ ‘free of gluten,’ or ‘without gluten’ must contain less than 20 parts per million of glutinous wheat, spelt, barley, or rye,” a footnote to the guide states. “This eliminates the possibility of a gluten-free packaged food containing 4 of the 5 hametz-derived grains in any quantity that would be viable according to Jewish law.”
Alexander emphasized that the gluten-free and oat-free guidance should be seen as “a good way to figure out whether or not the products you’re getting before Passover could be problematic.” He cautioned that looking at the rest of the ingredients is crucial: Some certified gluten-free products, for example, could still be prohibited for Passover because they contain yeast.
Sarah Chandler, an ordained Hebrew priestess and Jewish educator who used to run a pickle business, already bought food with gluten-free labels during her pre-Passover shopping.
“It’s very practical, and it’s also consistent with other levels of kashrut,” Chandler told JTA regarding her pre-Passover shopping. “The fact that you and I can go to a grocery store and buy eggs — you don’t need a kosher symbol on it. We just know that it’s eggs. We’re not worried that the egg is from a bird of prey and not kosher. We can just assume that [if] it says ‘chicken eggs,’ they’re chicken eggs.”
She added, using a Hebrew term for kosher certification, “We don’t need a hechsher on it. The hechscher just means a certain level of supervision.”
Chandler is a vegetarian and eats a variety of nut butters, which are often expensive. Recently, she bought a jar of gluten-free cashew butter that was on sale for $6 instead of its regular price $12. (A jar of almond butter by a kosher brand marketed for Passover can run around $18.) Because it’s still unopened and the ingredients are kosher for Passover, she plans to eat it during the holiday.
Kosher-keeping Jews with gluten intolerance and celiac disease have especially found a lifeline in the growing marketplace of gluten-free food.
Lisa Goldman, also known as the “Gluten Free Jewish Momma,” is an Orlando-based advocate for the gluten intolerant on behalf of her now-grown daughter, who was diagnosed with celiac disease in 2012.
“My daughter was crying over not being able to have matzah balls because matzah [is] very high in wheat,” Goldman recalled. “So it was so exciting when all of the Jewish brands started to come out with a gluten-free version of many of their products.”
By the Way Bakery, a kosher, gluten-free and dairy-free bakery in New York City founded in 2011 by Helene Godin, may be a destination where Jewish shoppers who abide by the Conservative ruling could get food for the holiday. It is offering multiple Passover items this year, though the menu isn’t certified kosher for Passover.
By the Way Bakery is certified kosher, and its individual products that are sold in Whole Foods are in the process of being certified gluten-free.
“I’m really careful with the word ‘certified,’” Godin told JTA. “We are not certified with respect to Passover. I can tell you what is in [our products]. We’re very transparent. If you go to our website and you go to the FAQ section, there’s a link to our ingredient summary. And we list everything that’s in every product.”
Some of the items on this year’s Passover menu include an orange almond cake that Godin calls “the little black dress of desserts” because it goes with everything, and a chocolate truffle torte. By the Way Bakery’s cakes and cookies are made with wheat flour alternatives, many of which fall into the category of kitniyot, or foods such as legumes, corn, and rice that some Jews, including many Ashkenazim, avoid eating on Passover. Sephardic Jews traditionally eat kitniyot on the holiday and the Conservative Movement began permitting the consumption of kitniyot during Passover in 2016.
“There are people who say, ‘You’re not kosher enough,’” Godin said. “And there are people who say, ‘Oh, I’ll eat that.’”
Another popular gluten-free kosher bakery, Modern Bread and Bagel, is offering non-kitniyot foods for Passover. Like By the Way Bakery, Modern Bread and Bagel is not certified kosher for Passover, but all of its kitchen’s ingredients are kosher for Passover.
Godin says her company gains new customers every Passover, but this year has been an especially busy time. The number of orders for the orange almond cake, which has not been on the menu in several years, was three or four times larger than what she expected.
“Our projections were that we would be up 20% over last year. And we’ve well exceeded that,” she said. “Post-COVID, people just want to celebrate and get together.”
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‘Nobody Wants This’ is getting less and less Jewish
In its third season, Nobody Wants This gives up on Judaism.
The Netflix show, starring Adam Brody as the ultimate nice Jewish boy, Rabbi Noah Roklov, and Kristen Bell as Joanne, his shiksa — the show’s preferred term — girlfriend, has been accused, repeatedly, of doing Jews wrong. Its creator, Erin Foster, a fellow blonde who converted for her husband, has just as regularly defended her show as good for the Jews, a positive representation in a time of antisemitism, and has basically implied that anyone who didn’t like it just couldn’t take a joke.
But the complaints have been about more than jokes. Some of the issues were one-offs, like cheesy puns about a bad Jewish basketball team, the Matzo Ballers, that leaned into a stereotype of Jewish men being unathletic. Others pointed to bigger concerns, like when Noah’s mom, who is ostensibly observant, ate pork out of the trash when she thought no one was looking — was the show painting Jews as dishonest liars?
Or there was the time the show mixed up Tu B’Shvat — a holiday celebrating the birthday of trees — and Tisha B’Av, a day of mourning the destruction of the Temple. This sparked debates about whether the writers’ room had done enough to ensure basic cultural competency; the show’s Judaism seemed to rely on shallow signifiers, like a room full of menorahs, to shore up its identity. Foster may have claimed that she made the show to spread “positive Jewish stories,” but the writing has never engaged particularly deeply with Judaism.
Really, though, the biggest complaint across the first two seasons of Nobody Wants This was the Jewish women. Jewish men have often been presented as nebbishy or neurotic in the media, something Foster set out to change, but Jewish women have long gotten the short end of the stick, stereotype-wise, and the show not only doesn’t rehab that image, it worsens it. The Jewish mothers are critical and overbearing and too obsessed with their kids. The Jewish wives are simultaneously overbearing nags and prissy princesses. The non-Jewish women are somehow always cooler, more beautiful, crazy in a fun and quirky way instead of a shrewish one. Non-Jewish women might thirst after Jewish men and vice versa, but no one lusts after a Jewish woman.
Given that the entire concept of Nobody Wants This is a hot rabbi dating a shiksa, it should not surprise any readers that the issue of Jewish women is not solved in the third season. Yes, yes, the characters are all better developed; Esther, Noah’s sister-in-law (Jackie Tohn), who was once mean, is sort of endearingly cranky and wry, and they’ve started putting her in much better outfits. Noah’s mom, Bina (Tovah Feldshuh), is as overbearing as ever — in fact she actually acts even crazier than ever before — but she is much nicer to Joanne. But the Jewish women are still not good enough for the Jewish men. And this season, Joanne is converting, so she can even beat Jewish women at their own game.
Putting all that aside, however, the new season of Nobody Wants This is kind of delightful. And that was, in part, thanks to making this season far less Jewish, or at least less overtly focused on it.
That’s not to say it has no Jewish elements; Noah is still a rabbi, Joanne is, as mentioned earlier, converting in a class led by Sarah Silverman, who nails the role — unsurprisingly, given that her real-life sister Susan is a rabbi. But the conversion class is as focused on work drama than what everyone is learning about Judaism. Noah and Joanne have moved in together and have a housewarming party where they hang a mezuzah on their door frame, but the episode is more about Joanne’s ex who lives next-door. The couple tries out a tech-free Shabbat, but they spend it smoking weed, not walking to synagogue or otherwise doing anything particularly Jewish.
That turns out to be the season’s strength. It isn’t trying to demonstrate specifically Jewish family dynamics, nor does it shoehorn Jewish traditions into each episode. Instead, one plot line focuses on Noah’s attempt to navigate between his mom’s vision for his life, Joanne’s and his own — a universal topic, since parents across cultures feel deeply personally engaged in their kids’ major life events. Another storyline takes on dating, reinventing and moving on after a breakup, as Esther and Sascha, Noah’s brother, try to figure out coparenting, new hairstyles and what they really want out of life. (Though it feels odd, and like a bit of a plot hole, that Esther doesn’t seem to care about dating Jewish, even though she was very hostile to Noah dating a non-Jew in season one.)
Though Nobody Wants This has occasionally managed nice little sermonizing moments on the deeper meaning of various holidays or ideas, it has stumbled when it has tried to make Jewish Representation the show’s identity. Besides, Jews are diverse, both in religious observance level and cultural background. The show was doomed from the start if it was meant to be some sort of ur-text to represent American Jewish life in the 2020s; Jews aren’t a monolith, and design for everyone is bad design. A Syrian Jew was never going to feel seen, nor was a Modern Orthodox Ashkenazi.
In its third season, the show’s Judaism is about exactly what it is: a Reform L.A. rabbi and a woman who is (finally) converting for him. There’s an episode about Joanne’s last Christmas and her attachment to the holiday; Noah tries to make her final celebration of it the most festive one ever, and it’s a deeply sweet episode despite its total dearth of Jewish content. That’s a story worth telling, and something many converts likely feel, and a rabbi celebrating Christmas is also not the average Jewish experience.
There are, still, to be fair, plenty of issues. Noah cops to drinking coffee on Yom Kippur, which I think a lot of people will be upset about — a rabbi unable to properly observe the most holy day of the year? What’s wrong with these people? But now that the show doesn’t feel as though it’s trying to represent American Jews to the rest of the world, that seems less harmful.
Besides, the best Jewish TV has always been TV about Jews who are doing other things — Seinfeld or Broad City are no less Jewish for focusing on the general misadventures of young people living in New York. Jews live life outside of Judaism. In this season, Nobody Wants This hits its stride by giving up on clunky explanations of Judaism for the wider world; we barely see Noah at the bima. Instead of Jewish holidays, we see Christmas. Nobody Wants This was always, truly, a sweet rom-com about a guy who happens to be Jewish, and his girlfriend who happens to be converting. Nobody wanted a spokesperson in the form of a Netflix show anyway.
The post ‘Nobody Wants This’ is getting less and less Jewish appeared first on The Forward.
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Herzog calls for crackdown on violent West Bank settlers as olive harvest tensions mount
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog is backing senior Israel Defense Forces commanders in taking decisive action against violent settler attacks in the West Bank, he told the Jewish Telegraphic Agency.
His comments came a day before Israeli forces detained New York Democratic congressional candidate Brad Lander along with 90 rabbis and activists accompanying Palestinian farmers during the olive harvest.
At a press briefing in Budapest, JTA asked Herzog what action had been taken to curb settler violence following his previous calls for a stronger government response. Herzog pointed to a meeting he held earlier this month with the IDF’s West Bank division commander and other senior officers.
“I looked them in the eye and I gave them full backing to do whatever it takes to stop this terrible phenomenon,” he said.
The goal was to end the settler violence “at its roots,” Herzog said, adding that “major efforts” were underway.
Israeli police arrested 10 suspects following a series of settler attacks over the weekend, including a violent assault on Washington Post photojournalist Heidi Levine. Nine of those suspects were released from custody, Haaretz reported on Wednesday.
IDF Chief of Staff Lt. Gen. Eyal Zamir ordered the deployment of an additional Border Police company to the West Bank to combat extremist violence. The unit is expected to begin operations in late November.
Herzog had personally called Levine on Saturday to apologize for the attack, which left her with four broken vertebrae and other injuries. “I was morally tormented during Shabbat when I thought about it, and I express deep sorrow and apologize for what you went through,” he told her.
The attacks have drawn condemnation from the U.S. and European governments. On Sunday, the European Union called for Israel to take “full accountability” in preventing further violence against Palestinians, journalists and diplomats.
During his visit Tuesday, Herzog met with Hungarian President András Baka and Prime Minister Péter Magyar, whose government ended its predecessor’s opposition to EU sanctions against extremist Israeli settlers.
Herzog’s visit was the first by a senior Israeli leader since Magyar defeated longtime Prime Minister Viktor Orbán, a close ally of Israel and Prime Minister Benjamin Netanyahu, in April. At a joint appearance, Baka described relations with Israel as “cordial and stable,” while Herzog called Hungary a “friend and an ally.”
Asked later at the press briefing whether he had received a cooler reception than under Orbán, Herzog dismissed the suggestion, describing his meetings with both leaders as “fantastic.”
Pressed on Baka’s reference to the Palestinians, Herzog said the issue had been discussed “very politely” but had not dominated the talks, adding that it was “a perfectly legitimate subject to discuss.”
Herzog called the new prime minister “a brilliant person, a very impressive leader.”
The Hungarian leaders had “opened their hearts” to him, Herzog said, citing the attendance of several senior ministers at a lunch hosted by Magyar among other gestures that he said went beyond diplomatic protocol.
The visit also had personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in 1991, shortly after the restoration of diplomatic relations between the countries.
Herzog also addressed the closing gathering of Voice of the People, his initiative bringing together 150 Jews from Israel and the diaspora. He warned that combating antisemitism would be a “long-range battle” and stressed the need to engage millions of unaffiliated Jews.
“Ask the average Israeli – he has no clue about the diversity of Jewish life,” Herzog said, adding that many Jews in the Diaspora were similarly unfamiliar with Jewish life in Israel.
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El-Sayed campaign hires Jewish liaison
(JTA) —
DETROIT – Abdul El-Sayed’s campaign for Michigan’s U.S. Senate seat has hired a Jewish liaison in the final weeks of the election season, part of a new push to swing undecided Jewish voters as the contentious race enters its homestretch.
Lenore Goldman is a veteran political consultant with Michigan ties whose work has included One Fair Wage, a national movement to raise the minimum wage that has prompted years of back-and-forth in the Michigan state legislature and courts.
She also consulted on Voters Not Politicians, a 2018 Michigan campaign that successfully passed a ballot measure to create a nonpartisan redistricting commission in the state. She has also consulted for Jewish groups, including the Jewish Community Federation of San Francisco.
Multiple figures close to the campaign confirmed her hire to the Jewish Telegraphic Agency on Wednesday. The El-Sayed campaign did not immediately make Goldman available for comment, but she has already been a presence at some local events staged by Jewish supporters.
News of her hire comes nearly two months after the Democratic candidate’s campaign first told JTA they were interviewing for a Jewish liaison position.
Goldman enters the campaign at a precarious moment for El-Sayed, who has struggled to win over skeptical Jewish voters in his tight race with his Republican opponent, former U.S. Rep. Mike Rogers.
Recent polls show a tight race, with El-Sayed holding a narrow advantage. A Marist poll released Wednesday put him ahead of Rogers, 50% to 48% among likely voters, within the survey’s margin of error.
Jews have bristled at the former county health director’s strong criticism of Israel, including when he stated earlier this week that the country is “not an ally.” They have also objected to his campaign’s prior association with left-wing streamer Hasan Piker, whose remarks about Jews have drawn accusations of antisemitism. El-Sayed has since distanced himself from Piker.
Some Jews have criticized El-Sayed’s initial remarks to this spring’s Temple Israel attack, which he has since apologized for. Rogers called his opponent “anti-Jew” in a JTA interview this week.
A new letter from El-Sayed to Jewish Michiganders is also being circulated as part of an effort to warm relations.
“I care deeply about the threat of antisemitism to our communities, and I am committed to protecting all Michigan Jews against hatred and injustice,” El-Sayed writes in the letter, which was shared on social media.
A spokesperson for the Michigan Democratic Party, which is named as a sponsor in the letter, did not respond to JTA requests for comment by press time. The El-Sayed campaign also did not respond to a request for comment about the letter.
Michigan Democratic U.S. Senate candidate Abdul El-Sayed meets with concerned Jewish voters during the state Jewish Democratic caucus’s “Summer Simcha” event, Birmingham, Mich., Aug. 30, 2026. (Andrew Lapin/JTA)
In the campaign’s final days, Jewish surrogates for El-Sayed are hitting the pavement hard. A new Jewish canvassing initiative led by the progressive voter-mobilization group Seed the Vote hopes to engage voters in an effort to boost support for El-Sayed. Seed The Vote is working with the Jewish advocacy groups Bend the Arc Action and IfNotNow.
Most of the Jewish canvassers have come from out of state. One Jewish Michigander who is canvassing, Ronit Wagman, said the activists have sometimes experienced hostility from Jewish households.
“People just don’t want to put themselves on a limb and open themselves up to name-calling,” Wagman, who lives in the Detroit suburb of Oak Park and has canvassed in the nearby, largely liberal town of Huntington Woods, told JTA. “So I’m not too surprised that local Jews don’t really want to door-knock.”
In her own family, Wagman said she has been an El-Sayed supporter for a while but that her parents “took some convincing” to vote for him.
The argument that worked on them, she said, was pulling back from the candidate’s remarks about Israel and the Temple Israel attack. Instead, she asked them to consider the prospect of how Jews would fare long-term under what she described as continued Republican attacks on “constitutional democracy and civil rights.”
“Ultimately, we talked about how Jews have been able to enjoy so much safety and security in America because of the protections offered to all people by our constitution,” she said. “And when you start to erode that, nobody is safe.”
Conversations like the Wagmans’ could prove the tipping point for a Jewish population that largely considers itself liberal but has often been troubled by El-Sayed. Jewish organizers for him have also staged a series of small-room meet-and-greets with progressive politicians who are either Jewish, or who have close ties to the Jewish community. These figures have made their own pitches for the senate candidate.
One of those surrogates, Jewish Illinois congressional candidate Daniel Biss, spoke at a Detroit private Jewish residence on Monday to about 50 people. Goldman was also present at the event.
Biss was targeted by far-left activists during his own primary this spring, some of whom accused the candidate of being AIPAC-aligned himself. In fact, he is backed by the liberal Zionist lobby J Street and he fended off millions in spending that the pro-Israel group dropped in favor of an opponent.
Yet Biss told JTA he had no qualms about supporting El-Sayed, some of whose followers have targeted Jewish Democrats in the state in similar fashion.
“I don’t think it is ever healthy to associate any leader with the ugliest thing that anyone who supports them does,” Biss told JTA. “I absolutely never saw anything like that from Abdul himself.”
He continued, “It is possible to fight for Jewish safety in America with a variety of different positions on foreign policy. I think if we don’t accept that, we make ourselves vulnerable unnecessarily.”
To the group, he also argued that some Jewish concerns regarding El-Sayed were misplaced, particularly concerns about his language around AIPAC, which spent heavily against El-Sayed in his primary.
The lobbyists also spent heavily against Biss in his own primary, and, according to Biss, are fair game for criticism because they employed pernicious tactics in hiding their ad spending and paying for ads that often obscure their pro-Israel motivations.
“To be a little bit cheeky, I would say you can’t perform an antisemitic trope and then accuse me of antisemitism when I describe the thing you just did,” Biss told the Jewish crowd.
AIPAC announced Wednesday that it would cease endorsing and soliciting donations for its preferred candidates, though its associated super PAC, United Democracy Project, would continue operations.
El-Sayed will campaign in Detroit this weekend with former President Barack Obama. He and Rogers face off in their final scheduled debate tonight.
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