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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher

The strong do what they can, the weak suffer what they must.

This phrase has been invoked by political pundits and leaders, including the Canadian Prime Minister Mark Carney, over the past few days as the world was plunged into Donald Trump’s fever dream of the conquest of Greenland. Yet what they neglected to mention is the quotation’s source and context in which it was uttered.

But both are crucial if we are to fully appreciate the troubling relevance of the phrase and the somber light the German-Jewish thinker Leo Strauss cast on it.

The phrase first crops up in the History of the Peloponnesian War, the ancient Athenian historian Thucydides’ account of one of the most consequential events in the history of the West. In the midst of their war against Sparta, an Athenian fleet lands on the small island of Melos, which they have been ordered to annex or annihilate. The dialogue that follows is entirely the creation of Thucydides, who strips away what he believed were the pleasant fictions we tell to blind ourselves to the reality of human nature.

Despite the Melian delegation’s appeals, the Athenian commanders are unmoved. “Nature always compels men to rule over anyone they can control,” they tell the Melians.“We did not make this law…but we will take it as we found it and leave it to posterity forever, because we know that you would do the same if you had our power as would anyone else.”

Yet the Athenians are tragically blind to the corollary: Human beings will always resist and rebel against those who try to invade them. When the Melians refused to submit, the Athenians were as good as their word; upon breaching the city walls, they slaughtered the men and sold the women and children into slavery. Shortly later, full of their conviction that might makes right, the Athenians decide to invade Sicily — an act of hubris which leads to a catastrophic defeat and a fate like the one they meted out to the Melians.

These world-altering events bring us to Leo Strauss, the man who Harold Bloom once described as a “political philosopher and Hebraic sage.” Born into an Orthodox Jewish family in 1899, by the 1930’s Strauss had won the reputation as a brilliant and not always orthodox political theorist. With the rise of Nazism, Bloom had the means and foresight to quit his native country in 1937. He became something of an itinerant intellectual, finding a series of academic appointments at Columbia University, University of Chicago, and the New School while writing many of his best-known books, including Natural Right and History and Thoughts on Machiavelli.

Over time, Strauss also became known as the éminence grise of neo-conservatism, the hawkish postwar ideology that viewed foreign policy through the harsh lens of political realism and has been credited with influencing the Bush Administration’s cataclysmic decision to invade Iraq. For his critics, it hardly helped that Strauss was influenced by the writings of the Nazi-adjacent and antisemitic legal theorist Carl Schmitt, who favored strong executive authority and believed that the politics of a nation and policies of the state must respond to the distinction between friend and enemy.

An advocate of “reading between the lines,” Strauss basically sets the traditional interpretation of Thucydides and the significance of the Melian dialogue on its head. Most students of Thucydides believe he sides with Pericles, the Athenian leader who, in his famous funeral oration, declares his city as the school for all of Greece. And why not? Thanks to its openness to ideas and debate, Athens excelled in the arts and sciences. No less important, thanks to its sense of civic responsibility, the city’s citizen army excelled in military prowess and power.

That this shining example of democracy should, at the end of a two-decade war, have been defeated and occupied by brutish if not barbaric Sparta marks one of history’s great tragedies. And yet, Strauss suggests we misunderstand the nature of the tragedy. The Periclean vision is inspiring, he allows, but it was also the reason why Athens lost the war. Strauss claims that Thucydides knew this as well. Just like his contemporary Plato, the ancient historian instead thought the best of all models was the closed society of Sparta rather than the open society of Athens.

By “best,” what Strauss meant is that cities like Sparta are best positioned to maintain the endurance and stability of the state and those who look to it for their security. In turn, this requires such states to embrace what he called the “Athenian thesis” which boils down to the claim made by the Athenian commander at Melos: The strong, indifferent to justice or moderation, do what they can while the weak suffer what is meted out to them. After all, Athens was itself an expanding empire that absorbed other cities into its alliance whether they wished to join or not.

Of course, we have no idea what Strauss would have thought about Donald Trump’s efforts to slap tariffs on islands inhabited only by penguins and annex other islands inhabited by people who have made clear they have no desire to become American. But I suspect that Strauss would remind us that the relentless pursuit of power and property is not unique to narcissistic sociopaths. Instead, states are almost always and necessarily driven by the will to expand. And therein lies the true tragedy.

 

The post Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher appeared first on The Forward.

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120th anniversary of the Forverts advice column “Bintel Brief”

מזל־טובֿ! דעם 20סטן יאַנואַר 2026 איז געוואָרן 120 יאָר זינט דער גרינדונג פֿון „אַ בינטל בריוו“ — דער עצות־רובריק פֿונעם פֿאָרווערטס. די רובריק איז פֿאַרלייגט געוואָרן פֿונעם גרינדער און לאַנגיאָריקן שעף־רעדאַקטאָר אַב קאַהאַן אין 1906.

כּדי אָפּצומערקן דעם יום־טובֿ ברענגען מיר אײַך צוויי זאַכן:

• ערשטנס, אַן אַרטיקל וועגן אַ טשיקאַווען בריוו וואָס איז אָנגעקומען אין דער פֿאָרווערטס־רעדאַקציע אין יאַנואַר 1949, פֿון אַ לייענער וועמעס זון האָט חתונה געהאַט מיט אַ קריסטלעכער פֿרוי

• צווייטנס, אַ פֿאָרווערטס־ווידעאָ אויף ייִדיש וועגן דער געשיכטע פֿון „אַ בינטל בריוו“, מיטן געוועזענעם פֿאָרווערטס־רעדאַקטאָר באָריס סאַנדלער און דער פֿאָרווערטס־אַרכיוויסטקע חנה פּאָלאַק.

 

 

The post 120th anniversary of the Forverts advice column “Bintel Brief” appeared first on The Forward.

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Report: Khamenei Moved to Underground Bunker in Tehran

Iran’s Supreme Leader Ayatollah Ali Khamenei speaks in a televised message, after the ceasefire between Iran and Israel, in Tehran, Iran, June 26, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS

i24 NewsAmid tense expectation of US strike on key assets of the Islamic regime, Iran’s Supreme Leader Ali Khamenei was moved into a special underground bunker in Tehran, the Iran International website reported on Saturday.

The report further added that the supreme leader’s third son Masoud Khamenei has taken over day-to-day management of the leader’s office, functioning as the de facto main channel for coordination vis-à-vis the executive branches of the government and the security forces.

The report describes Khamenei’s hideout as a “fortified site with interconnected tunnels.”

On Thursday US President Donald Trump said that a “massive” naval force was heading toward Iran.

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