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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Syria Gives Kurds Four Days to Accept Integration as US Signals End of Support
Syrian Democratic Forces (SDF) fighters walk near an armored vehicle, following clashes between SDF and Syrian government forces, in Hasakah, Syria, Jan. 20, 2026. Photo: REUTERS/Orhan Qereman
Syria on Tuesday announced a ceasefire with Kurdish forces it has seized swathes of territory from in the northeast and gave them four days to agree on integrating into the central state, which their main ally, the United States, urged them to accept.
The lightning government advances in recent days and the apparent withdrawal of US support for the continued holding of territory by the Syrian Democratic Forces represent the biggest change of control in the country since rebels ousted Bashar al-Assad 13 months ago.
US envoy Tom Barrack in a social media post described the offer of integration into the central Syrian state with citizenship rights, cultural protections, and political participation as the “greatest opportunity” the Kurds have.
He added that the original purpose of the SDF, which Washington had supported as its main local ally battling Islamic State, had largely expired, and that the US had no long-term interest in retaining its presence in Syria.
The United States is monitoring with “grave concern” developments in Syria, a White House official said, and urged all relevant parties to continue negotiating in “good faith.”
“We urge all parties to exercise maximum restraint, avoid actions that could further escalate tensions, and prioritize the protection of civilians across all minority groups,” the White House official said.
FOUR-DAY CEASEFIRE
The SDF said it accepted a ceasefire agreement with the Damascus government and that it would not engage in any military action unless attacked.
A Syrian government statement said it had reached an understanding with the SDF for it to devise an integration plan for Hasakah province or risk state forces entering two SDF-controlled cities.
The government announced a four-day ceasefire starting on Tuesday evening and said it had asked the SDF to submit the name of a candidate to take the role of assistant to the defense minister in Damascus as part of the integration.
Northeast Syria, wedged between Turkey and Iraq, is home to both Kurds and Arabs and was largely overrun by Islamic State fighters a decade ago before the SDF drove them back with air support from a US-led coalition.
However, advances by the SDF’s main component, the Kurdish YPG force, were concerning to US ally Turkey, which regarded it as an offshoot of the PKK group that had waged a years-long insurgency inside Turkey.
Since Assad was overthrown in December 2024, Syria has been led by former rebel leader Ahmed al-Sharaa, who at one stage controlled the al Qaeda offshoot in the country, and who has emerged as a close ally of Turkey.
Northeast Syria remains sensitive to Ankara, and is of wider international concern because of the presence of SDF-guarded facilities holding thousands of detained Islamic State militants and civilians associated with them.
ISLAMIC STATE DETAINEES
About 200 low-level Islamic State fighters escaped Shaddadi prison in northeast Syria on Monday when the SDF departed, but Syrian government forces recaptured many of them, a US official said on Tuesday.
The Syrian Interior Ministry said on Tuesday that about 120 Islamic State detainees escaped, 81 of whom had been recaptured.
The SDF said it had also withdrawn from al-Hol camp housing thousands of civilians linked to the jihadist group near the Iraqi border.
A senior Syrian government defense official said Damascus had notified the US of the SDF intention to withdraw from the vicinity of al-Hol camp and that government forces were ready to deploy there.
The SDF has previously said it was guarding some 10,000 IS fighters.
Syrian military sources said government troops had advanced on Tuesday in eastern areas of Hasakah province and south of the town of Kobani on the border with Turkey.
The SDF remains in control of Hasakah City, the provincial capital, which is ethnically mixed between Kurds and Arabs, and the Kurdish-majority city of Qamishli.
The government statement said it would not try to enter Hasakah or Qamishli cities during the four days it had given the SDF to outline a plan for integrating into the Syrian state.
MONTHS OF DEADLOCK
Tensions between the SDF and Damascus spilled into conflict this month after deadlock over the fate of the group’s fighters and territory as it resisted government demands to dissolve into the defense ministry.
On Sunday the SDF agreed to withdraw from the Arab-majority provinces of Raqqa and Deir al-Zor, and on Monday government forces pushed into Hasakah province.
Reports indicated that SDF commander Mazloum Abdi and Sharaa held a rocky meeting on Monday, after Abdi’s signature appeared on a 14-point agreement with the government.
The United States, which has established close ties with Sharaa under President Donald Trump, has been closely involved in mediation between the sides.
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Iranian Lawmakers Threaten ‘Jihad’ if Supreme Leader Attacked
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Jan. 17, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Iranian lawmakers on Tuesday warned that any attack on Iran’s so-called “supreme leader,” Ayatollah Ali Khamenei, would lead to a declaration of “jihad,” or holy war, and a violent global response from the Islamic world.
The threat came as tensions between Washington and Tehran continued to escalate amid Iran’s deadly crackdown on nationwide anti-government protests. US President Donald Trump has repeatedly threatened to “hit” the Iranian regime and “help” the demonstrators if the violent repression continues.
“Any attack on the supreme leader means declaring war on the entire Islamic world,” Iran’s semi-official ISNA news agency quoted the parliamentary National Security Committee as saying. The commission reportedly added that those responsible for the attack should expect “the issuance of a jihad decree by Islamic scholars and the response of Islam’s soldiers in all parts of the world.”
Iranian President Masoud Pezeshkian issued a similar warning on Sunday, saying an attack on Khamenei would be viewed as a declaration of war.
“Any aggression against the supreme leader of our country is tantamount to all-out war against the Iranian nation,” he posted on social media.
Such threats from Iranian leaders have come amid speculation that the US may take coercive measures against Iran, including potential military strikes, following Trump’s own warnings to the regime.
Last week, for example, Trump called on Iranian protesters to “take over your institutions” and suggested the US was prepared to take strong action against the regime.
“Iranian Patriots, KEEP PROTESTING – TAKE OVER YOUR INSTITUTIONS!!!” he posted on social media. “Save the names of the killers and abusers. They will pay a big price. I have canceled all meetings with Iranian Officials until the senseless killing of protesters STOPS. HELP IS ON ITS WAY. MIGA [Make Iran Great Again]!!!”
Protests erupted in Iran on Dec. 28 over economic hardships but quickly swelled into nationwide demonstrations calling for the downfall of the country’s Islamist, authoritarian system.
The Iranian government has responded with force in an effort to crush the unrest.
The US-based group Human Rights Activists in Iran has confirmed 4,029 deaths during the protests, while the number of fatalities under review stands at 9,049. Additionally, at least 5,811 people have been injured, and the total number of arrests stands at 26,015.
Iranian officials have put the death toll at 5,000 while some reports indicate the figure could be much higher. The Sunday Times, for example, obtained a new report from doctors on the ground, which states that at least 16,500 protesters have died and 330,000 have been injured.
The exact numbers are difficult to verify, as the regime has imposed an internet blackout across the country while imposing its crackdown.
Trump recently called for an end to Khamenei’s 37-year reign.
“It’s time to look for new leadership in Iran,” Trump told Politico in an interview published on Saturday.
“The man is a sick man who should run his country properly and stop killing people,” Trump said. “His country is the worst place to live anywhere in the world because of poor leadership.”
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Greece, Israel to Cooperate on Anti-Drone Systems, Cybersecurity, Greek Minister Says
Israel’s Defense Minister Israel Katz shakes hands with his Greek counterpart Nikos Dendias at the Ministry of Defense in Athens Greece, Jan. 20, 2026. Photo: REUTERS/Louisa Gouliamaki
Greece will cooperate with Israel on anti-drone systems and cybersecurity, Greek Defense Minister Nikos Dendias said on Tuesday after meeting his Israeli counterpart in Athens.
“We agreed to exchange views and know-how to be able to deal with drones and in particular swarms of unmanned vehicles and groups of unmanned subsea vehicles,” Dendias said in joint statements with Israeli Defense Minister Israel Katz.
“We will also work together in order to be ready to intercept cyber threats.”
With strong economic and diplomatic ties, Greece and Israel operate an air training center on Greek territory and have held joint military drills in recent years.
Greece last year approved the purchase of 36 Israeli-made PULS rocket artillery systems for about 650 million euros ($762.52 million). It has also been in talks with Israel to develop an anti-aircraft and anti-ballistic multi-layer air and drone defense system, estimated to cost about 3 billion euros.
“We are equally determined regarding another critical issue: not to allow actors who seek to undermine regional stability to gain a foothold through terror, aggression or military proxies in Syria, in Gaza, in the Aegean Sea,” Katz said.
Dendias and Katz did not say who would pose drone, cyber or other threats to their countries. But Greece and Israel both see Turkey as a significant regional security concern.