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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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‘Scarier Than the Holocaust’: Survivor of Nazi Camps, Oct. 7 Dies at 92

Daniel Louz speaks at Auschwitz-Birkenau as part of the annual March of the Living, May 2024. Photo: Screenshot

Less than two weeks after lighting a Holocaust Remembrance Day torch and saying the Oct. 7, 2023, attack on Israel was scarier than the Nazis’ genocide of European Jews, Daniel Louz, who escaped Nazi persecution as a child and survived the Hamas massacre at Kibbutz Be’eri eight decades later, has died at 92.

The nonagenarian lit a torch at the Israeli Holocaust Remembrance Day ceremony at Kibbutz Yad Mordechai, where the annual Holocaust and Heroism Memorial Rally has been held for decades. In an interview with the Yedioth Ahronoth newspaper before the ceremony, he spoke prophetically – and with humor – about his declining health.

“You see me happy and smiling in the photo, but my health is really not good,” he said. “Soon I will have to return my soul to the Creator, but I make an effort for the camera.”

Born in France, Louz was a child when Nazi Germany invaded in 1940. He and his family were held in three concentration camps in France, separated for years between different camps, with his mother and sister in one place and his father in another. The family survived, but most of his relatives, including 10 aunts and uncles and two cousins, did not. 

Two years ago, on Holocaust Remembrance Day, Louz visited Auschwitz-Birkenau with the annual March of the Living, where he also took part in a torch-lighting ceremony.

Louz immigrated to Israel in 1949. He first lived on Kibbutz Nirim in the Negev and later made his home at Kibbutz Be’eri. 

“I began to breathe again,” Louz said of the move to Israel. 

Louz described the events of Oct. 7, 2023, in Be’eri, one of the communities hit hardest during the Hamas-led attack. On Oct. 6, like many Be’eri residents, Louz marked the kibbutz’s anniversary. The next morning, Hamas terrorists stormed the community. Of the kibbutz’s roughly 1,200 residents, 101 were murdered and 30 were kidnapped. Hundreds of homes were destroyed and more than two years later, most of the community is still living elsewhere.

Louz was inside his home as the attack unfolded.

“We were already hostages in our own home, when Hamas terrorists entered the kibbutz,” he said. 

“It was a deathly fear. It was even scarier than I remember as a child during that war,” he added.

Louz said he had not recovered from the trauma of the attack and expressed his hope for an end to war, adding that while he no longer believed he would live to see peace himself, he hoped his grandchildren would.

At Birkenau, Louz tied the memory of the Holocaust directly to the massacre in southern Israel.

“We, the survivors of the Holocaust, who established a home and a state – that constitute our great victory over the Nazis and antisemitism – light this torch in memory of those who perished in the Holocaust, and in memory of those murdered on Oct. 7,” he said, his voice shaking.

Approximately 2,500 Holocaust survivors were in areas directly affected by Oct 7, according to Israel’s Ministry of Welfare and Social Affairs. Roughly 2,000 of these survivors were forced to evacuate their homes from the Gaza envelope and northern Israel due to the subsequent war.

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An Indiana town had no Jewish cemetery. When its mayor died, it built one

When Marcus Levy died in Aurora, Indiana, in September 1871, the city gathered.

Levy was 63 years old, a native of Prague, and the mayor of Aurora. After the upheavals of 1848, he left Europe and arrived in New York a stranger and without means before making his way west. He came to Aurora around 1855 and, over the years, served as city treasurer, county treasurer, school trustee, and then mayor at the time of his death.

He was unmarried and died a poor man after a failed business investment. At his funeral, one fraternal resolution noted the “entire absence of any one related to him by blood.” But he did not die unknown. He had, as The Israelite newspaper of Cincinnati put it, gained the respect of those around him through “his integrity, his talents, and his goodness of heart, both in his private and public life.”

His funeral was held in the Methodist Episcopal Church, the largest building in town. Rabbi Goldammer of Cincinnati had traveled roughly 40 miles to Aurora to officiate. When Levy’s death was announced, one local report noted, “the grief of his friends and the public at large was no less poignant.”

Aurora marked the death formally. The town council recorded its “unfeigned sorrow,” described Levy as “a competent, faithful, and honest public official,” ordered Council Hall draped in mourning for 30 days, and directed city officers to attend the funeral as a group.

At 1 p.m., according to an account of the day, the services began. The church was filled to capacity, and probably more than half of those who came could not get in. One account estimated the attendance at more than 4,000 people.

Then the procession formed.

A German band led. The Aurora lodge of Masons followed in full regalia. Then came the Odd Fellows lodges, also in regalia. Another band. The hearse. Ladies and gentlemen “of the Jewish faith” in carriages. Citizens on foot.

The procession moved under direction through the city to River View Cemetery. One account said it extended nearly three miles. Another called it the largest funeral procession Aurora had ever seen.

At the graveside, rites were performed. The Masons and Odd Fellows conducted their fraternal ceremonies. Afterward, Rabbi Goldammer read the Jewish funeral service.

‘The wind is favorable’

The burial itself had nearly taken place elsewhere.

Because Aurora’s Jewish population numbered just four families, local Jews had first agreed to send Levy’s remains to Cincinnati, where there was an established Jewish cemetery.

But Aurora resisted that plan. According to one report, the “impressive desire of the community” was to keep within the city “as a dear memory” the remains of the man they had respected for so many years. Another account stated Levy’s friends in the city, “irrespective of religious belief,” insisted that he should be buried where he had spent so much of his life.

And so he was.

Levy was interred in River View Cemetery, and Rabbi Goldammer consecrated the ground. Yet the work did not end with the funeral. Rabbi Isaac M. Wise later explained that the Jews of Aurora and neighboring Lawrenceburgh, “few in numbers,” attempted to purchase three adjoining lots so that Levy’s grave might become part of a Jewish burial ground.

A second effort followed: to place “an appropriate monument” above Levy’s grave.

To raise the money, local Jews turned outward. Wise wrote that Abram Epstein and Joseph Meyer of Aurora took the matter in hand and invited him to lecture in the city for the benefit of the monument fund. Wise had refused other outside engagements that winter, but he went to Aurora on Jan. 20, 1873.

The lecture was held in the Presbyterian church. Its pastor, the Rev. A.W. Freeman, with the unanimous consent of his congregation, offered the building for the occasion. Wise described it as “a very pleasant and spacious building.” Before the lecture, Freeman’s daughter played the organ, and four local vocalists, including “one of the most respected bankers of the place and his lady,” sang a quartet.

Though revival meetings were underway in two other churches that same evening, Wise said the church was well filled with “a highly intelligent class of people,” who listened patiently for an hour and a quarter as he lectured on episodes from Jewish history and the world’s progress since then.

Afterward, Freeman, who had introduced Wise, rose and proposed a vote of thanks, which was unanimously approved.

Wise did not know how much money had been raised. He hoped only that the work would continue until the fund was sufficient to erect “a respectable monument” to Levy. He added that he would willingly serve again for that purpose.

A local writer had remarked that the event would be a curious spectacle, a Jewish rabbi speaking in a Christian church before a Christian audience. Wise rejected the novelty. There was nothing peculiar in it, he wrote, for one “to whom all men are equals whatever their creeds, languages, or places of nativity may be.” He added, “We worship one God and love one human family,” and told readers afterward, “We are steering in that direction, and the wind is favorable.”

In Aurora, a Jewish mayor died, and the town did not send him away.

They buried him and then worked to mark the ground.

The post An Indiana town had no Jewish cemetery. When its mayor died, it built one appeared first on The Forward.

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Mediators Still Seek to Bridge US, Iran Gaps Despite No Face-to-Face Talks

People walk past a billboard with a graphic design about the Strait of Hormuz on a building, amid a ceasefire between US and Iran, in Tehran, Iran, April 27, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Work has not halted to bridge gaps between the United States and Iran, sources from mediator Pakistan said, despite the absence of face-to-face diplomacy after President Donald Trump called off a trip by his envoys over the weekend.

Iranian sources disclosed Tehran’s latest proposal on Monday, which would set aside discussion of Iran‘s nuclear program until the war is ended and disputes over shipping from the Gulf are resolved. That is unlikely to satisfy Washington, which says nuclear issues must be dealt with from the outset.

Hopes of reviving peace efforts have receded since the US president scrapped a visit on Saturday by his envoy Steve Witkoff and son-in-law Jared Kushner to Islamabad, the Pakistani capital, where Iranian Foreign Minister Abbas Araqchi shuttled in and out twice over the weekend.

Araqchi also visited Oman over the weekend and went to Russia on Monday, where he met President Vladimir Putin and received words of support from a longstanding ally.

OIL PRICES RISE AGAIN

With the warring sides still seemingly far apart on issues including Iran‘s nuclear ambitions and access through the crucial Strait of Hormuz, oil prices resumed their upward march when trade reopened on Monday. Brent crude was up around 3.5% at around $108.8 a barrel by 1500 GMT.

“If they want to talk, they can come to us, or they can call us. You know, there is a telephone. We have nice, secure lines,” Trump told “The Sunday Briefing” on Fox News.

“They know what has to be in the agreement. It’s very simple: They cannot have a nuclear weapon; otherwise, there’s no reason to meet,” Trump said.

Araqchi expressed a different perspective, telling reporters in Russia that Trump requested negotiations because the US has not achieved any of its objectives.

ISLAMABAD REOPENS AFTER LOCKDOWN TO HOST TALKS

Senior Iranian sources, speaking on condition of anonymity, told Reuters the proposal carried by Araqchi to Islamabad over the weekend envisioned talks in stages, with the nuclear issue to be set aside at the start.

A first step would require ending the US-Israeli war on Iran and providing guarantees that Washington cannot start it up again. Then negotiators would resolve the US blockade and the fate of the Strait of Hormuz, which Iran aims to reopen under its control.

Only then would talks look at other issues, including the longstanding dispute over Iran‘s nuclear program, with Iran still seeking some kind of US acknowledgment of its right to enrich uranium for what it says are peaceful purposes.

In a sign that no face-to-face meetings are planned any time soon, streets reopened in Pakistan’s capital Islamabad, which had been locked down for a week in anticipation of talks that never took place. The luxury hotel that had been cleared out to serve as a venue was again taking reservations from the public.

Pakistani officials said negotiations were still taking place remotely, but there were no plans to convene a meeting in person until the sides were close enough to sign a memorandum.

SHIPPING SNARLED BY BOTH SIDES

Although a ceasefire has paused the US-Israeli strikes on Iran that began on Feb. 28, no agreement has been reached on terms to end a war that has killed thousands and driven up oil prices. Both sides could be settling in for a test of wills.

Iran has largely blocked all shipping apart from its own from the Gulf through the Strait of Hormuz since the war began. This month, the United States began blockading Iranian ships.

Six tankers loaded with Iranian oil have been forced back to Iran by the US blockade in recent days, ship-tracking data shows, underscoring the impact the war is having on traffic.

Between 125 and 140 ships usually crossed in and out of the strait daily before the war, but only seven have done so in the past day, according to Kpler ship-tracking data and satellite analysis from SynMax, and none of them were carrying oil bound for the global market.

With his approval ratings falling, Trump faces domestic pressure to end the unpopular war. Iran‘s leaders, though weakened militarily, have found leverage with their ability to stop shipping in the strait, which normally carries a fifth of global oil shipments.

However, experts have warned that the Iranian economy is on the verge of collapse, especially if the US blockade continues to slash Iran’s oil exports.

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