Uncategorized
An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
—
The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
Uncategorized
A Historic Moment, and the Covenant Ahead
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
Over the last few weeks, something truly historic happened in Israel, and many may have missed it.
It had nothing to do with Iran or coalition politics. Instead, it touched the heart of the most sacred contract the Jewish state makes with its citizens: how it treats the families of those who gave their lives for its existence.
The Knesset has passed a series of long overdue legislative amendments that together mark the most significant expansion of support for bereaved IDF families in decades.
One of these reforms ends a painful injustice toward IDF widows and widowers. Survivor pensions will no longer be revoked upon remarriage or reduced through arbitrary caps and exclusions that punished bereaved spouses for trying to rebuild their lives.
The financial impact will be significant, and for many families, life changing. But the moral statement is even greater. Israel has affirmed that love, partnership, and hope should never come at the cost of security for those left behind.
To grasp the weight of this moment, we must look back more than fifty years, to the aftermath of the Yom Kippur War. Thousands of young widows navigated loss in a traumatized nation.
The widow of a fallen soldier was treated with reverence. The actual widow was not.
Many were discouraged, implicitly and explicitly, from remarrying or moving forward. Too often, widows were forced to choose between emotional healing and economic survival.
That injustice helped give rise to the IDF Widows and Orphans Organization, created to ensure that bereaved families would not be forgotten once war faded from public view.
Today, Israel faces such a moment again. Since October 7, more than 900 service members have been killed, leaving over 350 new widows and nearly 900 children, 250 of them under the age of five.
This new legislative package represents a break from the past. It signals that Israel will not ask this generation to carry grief quietly, or to sacrifice a second time in order to survive.
As if this were not historic enough, a second legislative reform passed alongside it is even more financially significant than the remarriage provision alone. This legislation expands not only moral recognition, but the actual material support that bereaved families will receive for decades. Adult orphans are formally recognized for the first time well into adulthood, unlocking monthly payments across age brackets that were previously invisible in law. Widows receive compensation reflecting real loss of earning capacity rather than symbolic recognition. Housing grants are expanded and decoupled from outdated marital conditions. Education, rehabilitation, fertility treatment, childcare, and emotional support are addressed as integrated needs rather than fragmented entitlements.
This is not incremental policy tinkering. It is a billion-shekel commitment that will translate into far more direct aid, far more stability, and far more dignity for thousands of families whose lives were irreversibly altered in service of the country. It corrects injustices that accumulated quietly over generations, often borne by adult orphans who were expected to stand on their own simply because time had passed.
And yet, even as we recognize the significance of this moment, we must acknowledge what remains unfinished. Significant groups, including adult orphans from earlier wars, still stand outside formal frameworks of support. Their loss did not change. Only the calendar did.
History is not only made on battlefields or in war rooms. Sometimes it is made quietly, in committee hearings and plenary votes, when a nation decides what it owes to those who paid the highest price.
Last week, Israel made history, not only by passing laws, but by reaffirming its covenant with the families of the fallen. Now it must complete that covenant, until no widow, no widower, and no orphan is ever left behind.
The author is the Executive Director of IDF Widows and Orphans USA.
Uncategorized
UpScrolled: The New Social Media App for Haters and Antisemites
Henri Philipe Pétain meeting Nazi Germany Chancellor in Montoire, just months after signing an armistice agreement that surrendered more than half of France’s territory to the Nazis. Photo: Wikimedia Commons.
There’s a new app on the market that’s promising users a social media experience like none other: a user experience that doesn’t include shadow bans, censorship, or deceptive algorithms. A social media app where you can feel free to say what you want without fear on a litany of topics.
So, naturally, it has become a cesspool of antisemitism, anti-Zionism, racism, and conspiracy theories.
This new app is called “UpScrolled” and became one of the top downloaded apps in the United States, the United Kingdom, and Australia in the last week of January 2026.
Let’s take an in-depth look at the origins of UpScrolled, what it claims to do, and its development since becoming one of the fastest-growing social media platforms of 2026.
What is UpScrolled?
UpScrolled is the brainchild of Palestinian-Jordanian-Australian developer Issam Hijazi, who has a background in working for top tech companies.
According to Hijazi, he had the idea to develop a new social media app after allegedly noticing that certain pro-Palestinian posts were being shadow-banned and censored on social media.
Two of UpScrolled’s key partners are Tech For Palestine and Watermelon Pictures, organizations that are at the forefront of crafting the pro-Palestinian/anti-Israel narrative online.
Tech For Palestine was one of the groups associated with the mass editing of Israel-related entries on Wikipedia, spreading misinformation and passing it off as established fact. Watermelon Pictures is a film production and distribution company that focuses on spreading Palestinian-related content online and in theaters. It has been involved in such films as The Voice of Hind Rajab, All That’s Left of You, and Palestine 36.
Oscar-nominated The Voice of Hind Rajab uses real audio from a child’s final pleas — raw, devastating truth.
But it dramatizes the rest, blurring fact and fiction, and leaving out context. Viewers stop watching a story, and believe they’re seeing the truth. Moral judgments are… pic.twitter.com/udzCbxy6vA
— HonestReporting (@HonestReporting) January 25, 2026
UpScrolled was launched in June 2025 but only really took off in January 2026, largely thanks to the acquisition of a majority stake in the TikTok video app by an American venture.
Some users became annoyed with TikTok due to lags and other issues that developed soon after the ownership change, while others alleged that the word “Epstein” was being erased from direct messages, alleging a possible censorship issue with the app’s new owners.
Anti-Israel/pro-Palestinian activists noted that one of TikTok’s new major stakeholders was Larry Ellison, a pro-Israel businessman, and claimed that he would clamp down on pro-Palestinian speech on the app.
The combination of technical issues, claims about censorship, and baseless allegations of TikTok silencing pro-Palestinian voices led to the rise of social media users downloading UpScrolled. Its rapid growth was a result of the pro-Palestinian nature of the app’s development as well as the attractiveness of what it claims to stand for: No censorship and no outside interests influencing what users see on the app.
All of the worst people you know are flocking to the new anti-American propaganda platform UpScrolled.
Odds it turns into a psychosis-inducing echo chamber for terror-supporting lunatics seem pretty high. https://t.co/xVfpTL2Nhb pic.twitter.com/B3XWQoTLnF
— Israel War Room (@IsraelWarRoom) January 26, 2026
What Issam Hijazi and fans of the new app claim sets UpScrolled apart from other social media platforms is no censorship, no shadow banning (users don’t see what you post), no billionaires dictating what you see, and no deceptive algorithms.
Sounds like a libertarian’s dream, where you can say the craziest things you want with no consequences on the platform.
Of course, there’s more than meets the eye. Behind the claim of “no censorship” lies a list of items that are not allowed on the app. This includes such no-brainers as child exploitation, violence, sexual content, and self-harm.
Even a “free speech” app needs some parameters in order not to turn into a den of darkness and illegality.
But here’s where things get interesting.
UpScrolled was created as a pro-Palestinian alternative to traditional social media platforms. Many of its most vocal supporters are pro-Palestinian activists who see the app as a means of airing their anti-Israel views, some of which are downright supportive of terror groups and anti-Israel violence.
What happens when the “free speech” app being touted by the anti-Israel online community as a grand marketplace for like-minded individuals has to face its own rules and regulations?
It’s one thing to claim that there are certain regulations on the site. It’s another thing to actually enforce them.
— UpScrolled (@realUpScrolled) January 29, 2026
UpScrolled’s Platforming of Hate
Given the app’s selling points, it is no wonder that in the one week that it has topped the charts for app downloads, UpScrolled has become a veritable free-for-all of anti-Israel and antisemitic posts.
Some of these posts celebrate Hamas and its slaughter of October 7, 2023, a direct contravention of the regulation that forbids support for violent and terrorist groups.
Other posts compare Israel to the Nazis, claim that Israel controls the United States government, and justify violence against Israelis.
It’s not only UpScrolled’s users that are anti-Israel and deny the Jewish State’s right to exist — the app, itself, refuses to let you identify your geographic location as Israel, only giving you the option of “Occupied territories of Palestine.”
Alongside the usual anti-Israel rhetoric that you can (unfortunately) find on most social media apps, UpScrolled has seen a deluge of antisemitic, racist, and neo-Nazi posts.
These include vile caricatures of Jewish people, posts celebrating Adolf Hitler, Holocaust denial, and posts blaming Jews and African-Americans for the ills of society.
Screenshot
While the app’s developers claim that they are intent on removing content that “clearly violates our guidelines,” it appears that they are in no rush to tackle the whirlwind of Hamas support and antisemitic content that has enveloped UpScrolled.
At the moment, UpScrolled is growing its user base. While it seems that mainstream organizations and personalities have yet to open accounts (aside from a few notable exceptions, such as a number of European sports teams), the usual suspects have fled there.
Currently, the usership of UpScrolled seems to be largely made up of anti-Israel activists, advocates for far-left politics, a smattering of normal social media users (foodies, travelogues, etc), and bots.
If more non-political users join the app, then perhaps the platform’s proliferating hate will be diluted. However, as it currently stands, UpScrolled has become a den of hatred and vulgarity. If it continues this way, it will ultimately have a limited user base, serving as an echo chamber for those who are okay with whitewashing Hamas, Nazi symbols, and blaming all of society’s problems on racial and religious minorities.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
Uncategorized
Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel
(JTA) — Right-wing pundit Tucker Carlson and Mike Huckabee, the U.S. Ambassador to Israel, said they will conduct an interview after Carlson published a video from the Middle East that included harsh criticism of Huckabee.
The planned sit-down, hashed out over social media, comes as Carlson has troubled the Jewish world and fractured the conservative movement by using his influential podcast to increasingly entertain antisemites and conspiracy theories about Israel. He has reserved his particular ire for “Christian Zionists,” of which Huckabee, a Baptist minister who aligns himself with the pro-Israel hard right, is a leading figurehead.
“Instead of talking ABOUT me, why don’t you come talk TO me?” the ambassador, and Carlson’s former Fox News colleague, wrote on X early Thursday in response to a Carlson video filmed in Israel and Jordan that purports to reveal how Israel treats Christians and declares that “Huckabee fails Jerusalem’s Christians.”
Huckabee added, “You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”
When Carlson agreed to an interview an hour later (“I’d love to”), Huckabee responded, “Look forward to the conversation[.]”
Huckabee, a key evangelical Trump ally and stalwart Israel backer, is reaching out to Carlson at a notable moment. Carlson has recently emerged both as the right’s harshest Israel critic and as the source of its larger divide over antisemitism, particularly since his friendly interview last fall with avowed white nationalist and Holocaust denier Nick Fuentes.
Many conservative leaders, including Sen. Ted Cruz (who’s faced harsh grilling from Carlson over his own support for Israel) and Orthodox Jewish pundit Ben Shapiro, have called on the GOP to distance itself from Carlson. Yet he maintains good relationships with President Donald Trump and Vice President JD Vance, and has sway over right-wing powerbrokers such as the Heritage Foundation and Turning Point USA. He has also forged close ties with Qatar.
Carlson’s latest video, framed around the treatment of Christians in Israel, calls for American Christians — long a key pro-Israel constituency — to stop supporting Israel. He also accuses Huckabee of ignoring such concerns.
“Why not go ahead and talk to Christians and find out their side of the story?” Carlson muses. “Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”
Huckabee has in fact spoken out against what he says is persecution of Christians in Israel since his appointment.
Carlson then interviews the Anglican archbishop of Jerusalem, who suggests that Christian Zionism is “a trap” for Jews “because they’re all supposed to convert to Christianity or die.” Much of Carlson’s report focuses on the treatment of Palestinian Christians by Israelis, including settlers who have raided Christian villages in the occupied West Bank. He also mentions Israeli military strikes on Christian holy sites and a Christian hospital in Gaza. (Palestinian Christians remain a minority in the heavily Muslim territories, and the brunt of Israeli attacks have fallen on Muslim residents and sites.)
“It’s a story of Christians being oppressed in Jerusalem by a government that American Christians pay for,” Carlson says. His report is heavily sympathetic to Jordan, where he claims Christians live more freely than in Israel.
If the interview goes through, Huckabee would be the first sitting member of the Trump administration to appear on Carlson’s show since the controversy over his Fuentes interview. He has visited the White House multiple times so far this year.
The post Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel appeared first on The Forward.