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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Police denied Jewish community’s request for more security before Sydney massacre, commission finds

(JTA) — Days before a massacre on a Hanukkah event at Bondi Beach, Sydney, the region’s Jewish security organization asked the police to send officers to Hanukkah events in the city.

The organization, the Community Security Group, had already worked with Chabad of Bondi to create a security plan for the event that included fencing off an area that normally had no barriers.

Now, in the message to police, the group emphasized that Jews in Sydney were facing unusual danger. The threat level, it wrote, was “HIGH. A terrorist attack against the NSW Jewish Community is likely and there is a high level of antisemitic vilification.”

The police responded by saying that they could not devote additional officers to the events but would send patrols by. Three days later, 15 people, including rabbis and a child, were killed when two men opened fire on the event, known as Chanukah by the Sea.

The sequence of events appears in the first report issued by Australia’s Royal Commission on Antisemitism and Social Cohesion, formed in the wake of the massacre amid pressure on the government to do more to keep Australian Jews safe.

The report, issued Thursday, contains 14 recommendations, some of which were obscured from public view for security reasons. They include elevating and strengthening counter-terrorism policing and improving policing of Jewish events.

The top recommendation: “The procedures adopted by NSW Police in respect of Operation Jewish High Holy Days should apply to other high risk Jewish festivals and events, particularly those that have a public facing element.”

The Australian Jewish Association welcomed the report’s release but said it was marred by failing to address the form of antisemitic extremism said to have motivated the Bondi Beach shooters.

“The report’s credibility is undermined by its failure to address the issue of radical Islamist extremism. No serious analysis of the lead-up to the Bondi massacre can ignore this,” it said in a statement. “It’s concerning that the report identifies no urgent legislative changes required. There were serious failings by multiple agencies. If the legislation is adequate, then these failings are inexplicable.”

In particular, the group said, the commission should explore the fact that gun-control laws bar private security from being armed in Sydney, adding, “Whether different security settings could have changed the outcome is a matter that warrants urgent examination.”

This article originally appeared on JTA.org.

The post Police denied Jewish community’s request for more security before Sydney massacre, commission finds appeared first on The Forward.

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Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome

(JTA) — Italian Jewish leaders are condemning the alleged acts of Jewish man who was arrested this week after police said he fired a pellet gun at participants in a parade marking Italy’s Liberation Day from Nazism and fascism.

Eitan Bondì, 21, was charged with attempted homicide in connection to the shooting of Rossana Gabrieli and Nicola Fasciano, two members of the National Association for Italian Partisans, a group founded by members of the Italian resistance, during the Rome parade.

Neither victim was seriously injured by the attack, according to Italian media.

Bondi’s arrest marks the second instance of confrontations involving Jews during Liberation Day festivities this year. In Milan, pro-Palestinian activists, including members of ANPI, blocked participants honoring the Jewish Brigade, a Jewish military unit that fought the Nazis in Italy during World War II.

Bondi said he was affiliated with the Jewish Brigade. Davide Romano, the director of the Jewish Brigade Museum in Milan, wrote in a post on X that the organization did not know Bondì, and that he felt “horror and condemn in the most resolute manner, and without any justification, anyone who dares to use the name of the Jewish Brigade to carry out acts of violence.”

“The Jewish Brigade fought for freedom and human dignity. Instrumentalizing its name to justify or cover up violent behavior is an outrage to its memory and to all those who sacrificed themselves under that flag,” Romano wrote, adding that the organization reserved the right to “pursue legal action against all those who use the name of the Jewish Brigade to associate it with this shameful act.”

Victor Fadlun, the president of the Jewish Community of Rome, condemned Bondì’s alleged acts in a statement, saying that his detention “fills us with dismay and outrage” and voicing his organization’s “full solidarity and closeness” to the victims.

“The Jewish Community of Rome condemns and dissociates itself unreservedly from any form of anti-democratic violence,” Fadlun said, according to the Italian news agency Ansa. “In such a tense moment … we appeal to political and civil society to avoid any exploitation (of the case) that could fuel hatred and generate new violence.”

This article originally appeared on JTA.org.

The post Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome appeared first on The Forward.

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British police pledge 25M pounds for Jewish security in wake of London stabbing

(JTA) — British police have allocated 25 million pounds, or about $33 million, in new funding to keep Jewish communities safe, officials announced on Thursday.

The announcement came a day after a stabbing in the Orthodox neighborhood of Golders Green left two men injured and a community reeling. The stabbing has been ruled a terrorist attack.

“There’s no getting away from the fact that this was not a one-off,” Prime Minister Keir Starmer, who visited the neighborhood on Thursday, said during a press conference. “This has been a series of attacks on our Jewish community, particularly in recent weeks, and there is a very deep sense of anxiety, of concern about security, about safety, about identity frankly.”

A new group called Harakat Ashab al-Yamin al-Islamiya, or the Islamic Movement of the People of the Right Hand, that has claimed attacks on Jewish targets across Europe said it was responsible for the stabbing. British officials said they were investigating that claim.

They disclosed that the 45-year-old man arrested in the stabbing, who was first subdued by Jewish security forces, was a British national who had come to the country “lawfully” from Somalia as a child.

Home Secretary Shabana Mahmood, who joined Starmer in Golders Green, told the BBC that she was treating the spree of antisemitic incidents as “absolutely an emergency,” though she declined to adopt language used by Starmer’s terrorism advisor that there was a “national security emergency” because of its implications on civil liberties.

Still, she said, she believed that frequent pro-Palestinian protests in London contained “far too many instances” of hate crimes and she spoke of her opposition to antisemitism in terms of her own religious identity.

“When I take the stand that I am taking against antisemitism, I am doing so as a practicing Muslim. It is absolutely in line with my faith,” Mahmood said. She added about British Jews: “This land is their land. It is my land too. We share this land and we must all work together to keep each other safe.”

The incident, which followed arsons at synagogues and of ambulances owned by a Jewish emergency service as well as a deadly attack on a Manchester synagogue last year, has prompted an escalation of fear among British Jews. Chief Rabbi Ephraim Mirvis warned that visibly Jewish people — those wearing symbols of their Jewish identity — were “not always safe” in England.

This article originally appeared on JTA.org.

The post British police pledge 25M pounds for Jewish security in wake of London stabbing appeared first on The Forward.

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