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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Ted Cruz Blasts Tucker Carlson for Plan to Buy Home in Qatar, Conduct at Doha Forum
Tucker Carlson speaks at Indiana University in Bloomington, Indiana, Oct. 21, 2025. Photo: Gage Skidmore/ZUMA Press Wire via Reuters Connect
The ongoing foreign policy feud between US Sen. Ted Cruz (R-TX) and anti-Israel podcaster Tucker Carlson continued over the weekend, with the legislator responding bluntly to the former Fox News host’s conduct and declarations at the Doha Forum in Qatar.
In reply to Carlson’s announcement on Sunday that he intended to purchase a home in Doha and reports of anti-Israel sentiments at the event sponsored by the country’s ruling monarchy, Cruz asked, “I thought fellatio was illegal in Qatar?”
Carlson had a sit-down discussion with Qatari Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani during the forum, during which the far-right media provocateur referenced widespread speculation that he was receiving Qatari money. Analysts have revealed in recent reports that Qatar, a longtime supporter of the Palestinian terrorist group Hamas and the Muslim Brotherhood’s global network more broadly, has spent tens of billions of dollars to influence US policy making and public opinion in Doha’s favor.
“I have been criticized as being a tool of Qatar, and I just want to say – which you already know – which is I have never taken anything from your country and don’t plan to,” Carlson said over the weekend. “I am, however, tomorrow buying a place in Qatar. I like the city; I think it’s beautiful. But also want to make a statement that I’m an American and a free man and I’ll be wherever I want to be. I have not taken any money from Qatar, but I have now given money to Qatar.”
Carlson later confirmed his views of Qatar to the Doha News, saying that “I like it here a lot.” He previously told his fellow far-right podcaster Steve Bannon that “they know I’m not working for Qatar.”
Cruz also responded to an X post by Carlson’s longtime business partner Neil Patel which had tagged him and featured the podcaster extending a middle finger with the text, “Greetings from the booodthirsty, terror-supporting slave state of Qatar.”
The senator affirmed the sarcastic taunt, writing, “Fact check: true.”
Conservative talk radio host Mark Levin, also a frequent critic of Carlson who has previously deployed the epithet “Qatarlson,” wrote on Monday that “Neil Patel was top policy adviser to Dick Cheney. Tucker Carlson worked for Bill Kristol. Now they’re both monarchists — Qatar first lapdogs for a terrorist dictatorship.”
The Al Thani family monarchy has run Qatar since the 1800s and has long supported the Muslim Brotherhood. The country has provided the Hamas-run government in Gaza with an estimated $1.8 billion and allows the terrorist group to host an office in Doha.
The US State Department has affirmed severe human rights abuses in Qatar, including “enforced disappearance; arbitrary arrest; political prisoners; serious restrictions on free expression, including the existence of criminal libel laws; substantial interference with the freedom of peaceful assembly and freedom of association, including overly restrictive laws on the organization, funding, or operation of nongovernmental organizations and civil society organizations; restrictions on freedom of movement; inability of citizens to change their government peacefully in free and fair elections; serious and unreasonable restrictions on political participation; extensive gender-based violence; existence of laws criminalizing consensual same-sex sexual conduct, which were not systematically enforced; and the prohibition of independent trade unions and significant or systematic restrictions on workers’ freedom of association.”
US Rep. Marjorie Taylor Greene (R-GA) defended Carlson from Cruz’s criticism.
“Canadian born Zionist Texas Senator Ted Cruz has lost his mind over Tucker Carlson,” Greene wrote Sunday on X. “You would think a United States Senator would be gravely concerned about affordability for Americans, the looming healthcare crisis, and actually passing appropriations with another government funding deadline coming end of January. But instead he’s gone mad with Tucker living rent free in his head.”
On Monday, Greene shared graphics on X critical of the American Israel Public Affairs Committee’s (AIPAC) support for President Donald Trump, writing, “I AM AMERICA FIRST. Thank you for your attention to this matter. -MTG.” One green image of a smiling, colorful Greene from “TrackAIPAC” affirms $0 in donations. This juxtaposes with a red image of a black and white, scowling Trump who has allegedly received over $230 million.
AIPAC, a prominent American lobbying group, seeks to foster bipartisan support for a strong US-Israel alliance.
In a Sunday interview with “60 Minutes,” Greene defended her decision not to vote for a measure condemning antisemitism, saying, “We don’t have to get on our knees and say it over and over again.”
Mark Dubowitz, CEO at the Foundation for Defense of Democracies, reflected on Carlson’s remarks in Doha by recalling the man’s father: “Watching Tucker in Doha, I think of Ambassador Richard W. Carlson — my former @FDD colleague and mentor. A true American patriot. A steadfast friend of Israel and the Jewish people. A fearless opponent of Islamists and Communists. May his memory be a blessing.”
While many observers both within and outside the American political right have expressed concerns about increases in antisemitic sentiment, Vice President JD Vance pushed back on the claim over the weekend.
“I think it’s kind of slanderous to say that the Republican Party, the conservative movement, is extremely antisemitic,” he said. “Do I think the Republican Party is substantially more antisemitic than it was 10 or 15 years ago? Absolutely not.”
Vance, who employs one of Carlson’s sons in his office and is reportedly friends with the podcaster, added, “I just don’t see the simmering antisemitism that’s exploding that some people claim.”
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French Nanny Faces Trial for Poisoning Jewish Family in Case Stirring Outrage Amid Rising Antisemitic Attacks
Sign reading “+1000% of Antisemitic Acts: These Are Not Just Numbers” during a march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
An Algerian woman residing illegally in France is set to stand trial on Tuesday on antisemitism-aggravated charges after admitting to poisoning the food of the Jewish family that employed her as a nanny, in a case that has intensified public outrage amid a surge of antisemitic attacks across the country.
The 42-year-old nanny, who has worked as a live-in caregiver for a family with three children aged two, five, and seven since November 2023, will now appear at the criminal court in Nanterre, just west of Paris, accused of poisoning them by contaminating their food and drinks with toxic substances, according to French media.
She is expected to face multiple charges, including “administering a harmful substance that caused more than eight days of incapacity for racial or religious reasons.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, is currently in custody and faces additional charges for presenting her employers with a forged Belgian identity document.
The shocking incident, first reported by Le Parisien, in January last year occurred just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover that had been contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
When the mother explained that only her family and the nanny had access to the house, she was promptly taken into police custody for questioning.
Even though she initially denied the charges against her, the nanny later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, Solange Marel, the nanny has withdrawn her confession, maintaining that there is no proof of an antisemitic motive and that jealousy and a perceived financial grievance were the primary factors.
She also emphasized that the substances were found only in the parents’ drinks, not the children’s.
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — is set to appear before the court on Tuesday as a witness for the family.
He described the case as “revealing of structural violence, whose singular severity should neither be minimized nor concealed.”
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Pennsylvania Gov. Josh Shapiro Vows to Fight K-12 Antisemitism in Philadelphia
Pennsylvania Gov. Josh Shapiro delivers remarks at a bill signing event at Cheyney University, an HBCU in Cheyney, Pennsylvania, US, Aug. 2, 2024. Photo: Bastiaan Slabbers via Reuters Connect
Administrative officials representing Pennsylvania Gov. Josh Shapiro have vowed to place K-12 antisemitism in Philadelphia public schools among its top priorities, citing rising incidents of hatred in schools across the city.
“Governor Shapiro takes a back seat to no one on these issues, and as he has repeatedly spoken out about antisemitism, and this kind of hateful rhetoric is unacceptable and has no place in Pennsylvania — especially not in our classrooms,” Rosie Lapowsky, a spokesperson for Shapiro, said in a statement first shared with Fox News Digital. “This is a matter the governor has made clear the district needs to take very seriously.”
Lapowsky’s comments come days after the US House Committee on Education and the Workforce began investigating antisemitism in the School District of Philadelphia (SDP), as well as other districts in Virginia and California, following reports of antisemitic invective, bullying, and inciting language regarding the murders of two Israeli embassy staffers earlier this year.
“Today, SDP employs numerous educators who allegedly promote antisemitic content in their classrooms,” education committee chairman Rep. Mark Wahlberg (R-MI) said in a letter to the district which announced the action. “One such teacher has allegedly threatened Jewish parents and students alone. She and other Philadelphia educators also allegedly use lessons from an effort called Teaching Palestine, whose class materials rationalize terrorist violence and advocate for the destruction of Israel.”
He added, “In addition to failing to exercise oversight of antisemitic materials in the classroom, SDP’s partnerships with external organizations raise concerns about whether antisemitic ideology is being taught in Philadelphia schools.”
In July, a bipartisan group of Pennsylvania state lawmakers called on Shapiro to intervene in what they described as a deepening crisis of antisemitism and political extremism within SDP.
On Monday, Dr. Mika Hackner, director of research at the North American Values Institute, told The Algemeiner in a statement that antisemitic “rot” in SPD runs “deep” and that “changes have to be made.”
“There is a very big problem in the School District of Philadelphia; not just with antisemitism but with extremism,” he said, citing “revelations of a private Signal chat in which teachers expose students to radical political actions like marches in support of Hamas or the idea that ‘all resistance is righteous.’”
Jewish civil rights advocates have been clamoring for lawmakers to address K-12 antisemitism in schools in Philadelphia and throughout the state of Pennsylvania, as previously reported by The Algemeiner.
In July 2024, the Anti-Defamation League (ADL) filed a civil rights complaint accusing SDP of allowing Jewish students to be subjected to a slew of antisemitic abuses. According to the complaint, antisemitic bullying at SDP is so severe that one Jewish student, after being told “f—k you and free Palestine” as well as “Praise Hitler,” left the school district entirely, according to the complaint. In another reported incident, an anti-Zionist student used the Halloween holiday to appear at school costumed as a terrorist and attempted to “drape a Palestinian flag over a Jewish student.” Their principal later allegedly “praised the costume.”
Discriminatory behavior is also rampant in the classroom. However, the ADL charges, at SDP, teachers contribute to intimidation and shaming, using their power and monopoly on class discussions to denounce Israel as “exterminators” and stream videos accusing the Jewish state of “making Palestinians homeless.”
Outside of Philadelphia, in Amber, Pennsylvania, the Wissahickon School District (WSD) is presenting as fact an anti-Zionist account of the Israeli-Palestinian conflict to its K-12 students by using it as the basis for courses taken by honors students.
“On May 14, 1948, Israel declared itself an independent nation: Based on a [United Nations] Mandate but not supported by other countries in the region; Recognized by the US and much of the non-Arab world; Expelled up to 750,000 Palestinians from their land, an event called ‘al-Nakba,’” says the material, provided by virtual learning platform Edgenuity, which implies that Israel is a settler-colonial state — a false assertion promoted by neo-Nazis and jihadist terror groups.
“Nakba,” the Arabic term for “catastrophe,” is used by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948. Based on documents obtained by The Algemeiner, the material does not seemingly detail the varied reasons for Palestinian Arabs leaving the nascent State of Israel at the time, including that they were encouraged by Arab leaders to flee their homes to make way for the invading Arab armies. Nor does it appear to explain that some 850,000 Jews were forced to flee or expelled from Middle Eastern and North African countries in the 20th century, especially in the aftermath of Israel’s declaring independence.
Another module reviewed by The Algemeiner contains a question based on a May 15, 1948, statement from The Arab League — a group of countries which adamantly opposed Jewish immigration to the region in the years leading up to the establishment of the State of Israel and refused to condemn antisemitic violence Arabs perpetrated against Jewish refugees — after Israel declared its independence. The passage denies that Jews faced antisemitic indignities when the land was administered by the Ottoman Empire, a notion that is inconsistent with the historical record, and asserts that “Arab inhabitants” are “the lawful owners of the country.”
Wissahickon reemerged in the news cycle following reports that during a recent demonstration at Wissahickon High School a Muslim student group festooned signs which said, “Jerusalem is ours,” offered cash prizes related to anti-Israel activism, and swayed school principal, Dr. Lynne Blair, into being photographed with them, a feat which, according to concerns members of the community, created the impression that anti-Zionism is a viewpoint held by the administration.
“Wissahickon leadership keeps insisting this was just a cultural event, but the community sees it for what it was — intimidation wrapped in keffiyehs and candy,” NAVI told The Algemeiner. “Even a blind squirrel occasionally trips over a nut, and in this case, the nut is the explosive reality that schools are no longer neutral grounds. When a superintendent publicly supports one side of a geopolitical conflict inside a public high school, it stops being education and starts being indoctrination. Jewish students deserve better, and every school district in America should take notice.”
Follow Dion J. Pierre @DionJPierre.
