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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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A pioneering Reform synagogue makes way for a booming Iranian Jewish community
Temple Beth-El is an island of Reform Judaism in the Iranian milieu of deep Great Neck, a suburb on the North Shore of Long Island 35 minutes away from Manhattan by train. There are around two dozen synagogues in Great Neck; three of them are Reform, and two of those are tucked away at the edges of the peninsula. Temple Beth-El stands bravely at the center, with frontage on Middle Neck Road, the main street, just steps away from multiple Orthodox synagogues and kosher restaurants serving a spectrum of cuisines.
As an Iranian-American Jew from Great Neck, I’ve been to Temple Beth-El twice before: once, in middle school, for a classmate’s bar mitzvah, and then, in 2021, to get the COVID vaccine. I called it, simply, “the Ashkenazi synagogue.” Tonight, as the oldest synagogue in Great Neck prepares to downsize, I am here for the third time ever, for Friday night services.
Temple Beth-El formed in 1928, when Great Neck was dominated by Protestants. The presence of the synagogue made even more Jews from the city want to move east. Its rabbis were outspoken civil rights activists and hosted Martin Luther King, Jr. in 1967. Now, as Great Neck’s demographics shift further toward more religious Jews, Temple Beth-El’s congregation is shrinking. The synagogue is selling its property to an Iranian Orthodox yeshiva and will be leasing back a portion of it.
In the mid 1980s, Temple Beth-El had around 1,500 families, with a 500-person waiting list, said Stuart Botwinick, the synagogue’s executive director. Now, as members have died off and younger ones aren’t joining as quickly, it has around 400, and can’t fill up its main sanctuary on Rosh Hashanah. Wielding cold economic calculus, I can envision someone arguing that if fewer people choose to attend a synagogue, then whatever happens to it must be natural, or deserved. I can even envision myself arguing that. It’s not guilt, because I did nothing wrong, but as a member of the majority group, some sense of duty makes me want to see with my own eyes what is being lost.
A man hands me a siddur and wishes me a Shabbat shalom. The chapel is beautiful, with a dark wood vaulted ceiling, stained glass and hanging lanterns. I find a seat in the gender-integrated pews among some 30 congregants. I try to follow the prayers, but I don’t know any of the tunes — my home synagogue is not nearly this musical. I am surprised to see some men not wearing kippahs. Rebelliously, I stray from the page everyone else is on and flip briefly to the back of the siddur. There are lyrics to “Hatikvah,” “America the Beautiful,” “God Bless America,” “The Star-Spangled Banner” and, maybe worst of all, “O Canada.” My inner Satmar rebbe shudders.
Fortunately, national hymns are not part of tonight’s repertoire. From the bimah, the rabbi, Brian Stoller, outs me as a Forward reporter. The moment the service ends, several excited Ashkenazi seniors approach me; clearly, the name of this news outlet carries much more clout here than in my typical Great Neck circles.
Stoller holds an optimistic vision of Temple Beth-El’s future that emphasizes adult education and cultural arts above physical space. In other words, “we’re not here to be landlords,” says Jennifer Still-Schiff, a co-president of the synagogue sisterhood. Still, losing ownership and part of their space must be somewhat traumatic. Once the service ends, Howard Herman, an honorary vice president of the board who’s been a member since the 1980s, gives me a tour and shows me all of the things the synagogue will need to sell.
“We have this beautiful Judaica museum, and we’re going to be selling it or giving a lot of it away,” he says. Then he shows me the large sanctuary. We can’t find the light switch, so we turn on our cell phone flashlights to inspect a 55-foot-long sculpture behind the bimah: “The White Flame of the Six Million” by Louise Nevelson. In the sculpture, which integrates the Torah ark, shapes carved out from white wood represent the uniqueness of every life lost in the genocide. “We’re going to have to sell this,” Herman says. “Who can buy this?”
That sanctuary, where Temple Beth-El used to hold regular Shabbat services and now only holds High Holy Day services, seats almost 900 people. It will become part of the yeshiva’s space. Sisterhood co-president Rochelle Rosenbloom says the chapel, which seats about 250, will be enough to seat worshipers even on the High Holy Days. If it isn’t, she and Still-Shiff said, they can stagger two sets of services or have people watch the services on a TV in the lobby.
At a time when Great Neck was still mostly Christian, the existence of Temple Beth-El “was an essential sign that Jews could live in Great Neck and that there were enough of them, committed to religious participation through the Reform movement, to make it safe and desirable for others to try it out,” historian Judith Goldstein wrote in her book Inventing Great Neck. It was the peninsula’s only synagogue until 1941, when Temple Israel of Great Neck formed, said Brad Kolodny, an amateur historian of Long Island Jewish history. In the 1960s, Jews — particularly liberal, Reform Jews — began to outnumber Christians in Great Neck. Temple Beth-El had to build a bigger sanctuary. At times, even that sanctuary — the one with the Holocaust memorial sculpture — filled up, and administration had to set up overflow seating in other rooms.
Persian synagogues started cropping up in Great Neck after the Islamic Revolution in 1979. Great Neck has Iraqi and Syrian synagogues, too, plus several synagogues that are not officially Mizrahi but have Mizrahi congregants. Now, any car trying to drive on, say, Steamboat Road on a Saturday morning must use caution, as the sidewalks aren’t wide enough for the large groups of skipping children, bike-riding kippah-clad young men, and moms pushing double strollers in their Shabbat finest.
People in the Jewish world can get accused of being “Ashkenormative,” but since 1979, Great Neck has become Mizrahi-normative. When I was a child, a last name like “Weiss” or “Katz” connoted nothing to me, and for the longest time I assumed that my classmates whose hair was lighter than mine couldn’t possibly be Jewish. I used to watch The Nanny with my mom; one night, as Fran and Sylvia Fine peppered their speech with schleps, schvitzes, and other Yiddishisms, I asked my mom what language the characters were speaking. “I don’t know,” she said.
Fran was a prime example of what I eventually came to understand as the stereotype of the liberal American Jew, a character so familiar to American audiences that she could speak Yiddish and expect to be understood. But as the growth of the Orthodox community outpaces that of other denominations, I realize that stereotype is becoming less and less accurate. Forty-four percent of Jews ages 65 or older identify as Reform, but only 29% of Jews who are 18 to 30. And more concerningly: among people raised Reform, 12% of them are “no longer Jewish,” according to a 2020 Pew research study. When, in 1994, Fran Fine wished for “a husband and a house in Great Neck,” she was talking about a place already in flux, a place where a legacy of civil rights activism would soon give way to people who voted heavily for Donald Trump and helped elect George Santos.
When I told my mom I was writing about Temple Beth-El, she told me in an approving tone of voice that they lend out wheelchairs and other medical equipment for free, and collect donations from families of people who’ve died and no longer need theirs. Indeed, “social action” is an important value here: The synagogue also sends volunteers to an interfaith food pantry based at a local church, and some congregants volunteer to support undocumented immigrants, said Botwinick.
That willingness to look outward distinguishes Temple Beth-El from, say, my synagogue, and Botwinick argues many Iranian Jews benefit from it. “We believe that the Jewish community and the greater community actually falls in line with a lot of what we do and what we believe,” but doesn’t say so “because of cultural pressures,” Botwinick said. “Equal rights is important, health is important, caring for the immigrant community matters. It takes a strong voice — Temple Beth-El is that strong voice — to say these things matter.”
This is the most compelling thing anyone has told me for this story: that even Orthodox Jews benefit from having a Reform synagogue for a neighbor. If, for example, Temple Beth-El hadn’t opened as a vaccine hub, I struggle to see my synagogue, where many congregants are vaccine-skeptical, filling that gap.
Dr. Gary Zola, Temple Beth-El’s historian in residence, addressed the threats of decline facing Reform Judaism in a March 13 sermon, and said the synagogue’s long history should serve as a source of hope. “Let’s not forget that 98 years ago, a handful of Jewish scholars decided to create a Jewish community out of nothingness.”
“It is clear that the enervation of liberal Jewish life is a challenge,” he said, “but it’s a challenge that awaits our response.”
The post A pioneering Reform synagogue makes way for a booming Iranian Jewish community appeared first on The Forward.
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Top British private Jewish school closing amid funding challenges
(JTA) — Immanuel College, a top-ranked Jewish private day school in the outskirts of London, announced on Tuesday that it will close its doors at the end of this year amid financial pressures and declining enrollment.
“This is an incredibly difficult and painful moment,” Daniel Levy, the chair of governors for the school, said in a statement. “Immanuel College has been a cornerstone of education and community life for more than 35 years, and we know how deeply this news will be felt by all those connected to it.”
The Modern Orthodox Jewish day school, which was ranked the U.K.’s top-performing Jewish school in The Sunday Times Parent Power Guide in 2025, is one of a small number of independent Jewish schools in the London area.
Founded in 1990 by Lord Immanuel Jakobovits, the former Chief Rabbi of the British Commonwealth, the school serves roughly 360 pupils ages 10-18. Last year, Immanuel College’s prep school also shut down due to “unprecedented financial pressures.”
The school sits alongside a much larger network of state-funded Jewish schools, including the prestigious JFS (formerly Jews’ Free School) and the Jewish Community Secondary School.
Levy said that the school was “committed to ensuring that every pupil is guided to the right next step,” and was working with schools across the Jewish and independent school landscape to find placements for its students. (Independent schools in the U.K. are fee-paying private schools, while state schools are government-funded and free to attend.)
A press release pinned the closure on a litany of factors, including “the introduction of VAT on independent school fees, rising operational costs driven by inflation and increased National Insurance contributions, and a decline in pupil numbers.”
VAT, or the U.K.’s value added tax, was applied to private schools in the country last year after they were previously exempted from it.
In the release, the school also said the decline in enrollment “reflects a broader trend across the sector, with a growing number of independent schools closing in recent years.”
“Additionally, changing dynamics within the Jewish education landscape, including the increased popularity of Jewish state schools, have contributed to reduced enrolment,” the release continued, adding that Immanuel faced ongoing annual losses exceeding £2 million, or $2.3 million.
Oliver Dowden, a British lawmaker and member of the Conservative Party, lamented the closure in a post on X, writing that it was “yet another victim of Labour’s VAT raid on private schools.”
“Very sad to learn of closure of the brilliant Immanuel College at the end of the current academic year. A real blow to Bushey and the Jewish community,” Dowden wrote, referring to the Hertfordshire village where Immanuel is located.
Writer and political analyst Arieh Kovler described the school as an “oddity” in the British Jewish educational landscape, writing in a post on X that it was “not religious enough for ‘black hat’ type modern Orthodox, not prestigious enough for parents who want excellent private schools, and parents who just want a Jewish school for their kids have many free state options now.”
According to Britain’s Institute for Jewish Policy Research, of the Jewish children enrolled in Jewish schools, 60 percent attend haredi (or “strictly”) Orthodox schools, a figure that does not include haredi Orthodox teenagers studying in yeshivot and seminaries not included in government data. In the 1990s, only 46 percent of Jewish students attended haredi schools.
For many parents and members of the British Jewish community, the loss of the school cut deep.
“At a time when our children’s strength in their own identity is so essential, it feels doubly tragic for a school that instills that Jewish pride to close,” Naomi Greenaway, an Immanuel College parent and journalist, wrote in an op-ed in The Jewish Chronicle. “But this tragedy is one that the Immanuel College community of parents, pupils, teachers, trustees, governors and alumni will have to mourn together.”
Rabbi Alex Chapper, the leader of the Borehamwood & Elstree United Synagogue in England, wrote in a post on Facebook that the closure served as a reminder of “just how important Jewish education is for our community.”
“It must never be taken for granted, outsourced, or undervalued,” Chapper wrote. “Instead, we should redouble our commitment to supporting the education of the next generation, so they can build a proud, knowledgeable, and confident Jewish future.”
The Hertfordshire Friends of Israel also mourned the closure in a post on Facebook, writing, “This is more than just a school closure story, it’s about a community, a legacy and the growing pressures on Jewish education across the UK.”
This article originally appeared on JTA.org.
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Hochul pushes 25-foot buffer around New York houses of worship as Mamdani wavers on local bills
New York Gov. Kathy Hochul on Tuesday doubled down on her support for proposed legislation that would create a 25-foot buffer zone around houses of worship statewide, stepping into a growing debate over public safety and free speech in a move that puts her at odds with New York City Mayor Zohran Mamdani.
Hochul, who is running for reelection this year, pushed the plan ahead of a final budget agreement with the state Legislature, now more than two weeks past its April 1 deadline. It comes as Mamdani has declined to say whether he will sign a more limited measure passed by the City Council aimed at curbing disruptive demonstrations outside synagogues and schools.
“I want to get that done,” Hochul, speaking alongside Jewish leaders and law enforcement officials, said about her proposed 25-foot buffer, which would be upheld by police around places of worship. “That is common sense. It’s a statement when people leave their homes, that they will feel safe from harassment.” She added that the fear of Jews facing antisemitic attacks and harassment “is not a hypothetical. It is happening. It has happened, and the effects are lingering.”
The governor’s proposal marks a more aggressive statewide approach than the one recently passed by the New York City Council, led by Speaker Julie Menin, who is Jewish, as anti-Jewish incidents continue to make up a majority of reported hate crimes in New York. The Council’s package of bills directs the NYPD to develop a plan within 45 days for managing protests near houses of worship and educational institutions. The synagogue-focused measure passed 44–5 — a veto-proof margin — while a companion bill addressing protests near schools cleared the chamber with a narrower majority.
Mamdani, a strident critic of Israel who rose to power aligned with pro-Palestinian activism, has not committed to signing or vetoing the legislation, citing “serious concerns” raised by free speech advocates and pro-Palestinian supporters about limiting New Yorkers’ constitutional rights. Under city law, the bills could also become law automatically if he takes no action within 30 days.
The mayor, however, did publicly express objections to the Council’s initial proposal to establish buffer zones of up to 100 feet outside synagogues. “I wouldn’t sign any legislation that we find to be outside of the bounds of the law,” he said. The perimeter proposal was omitted in the final version of the bill following reservations expressed by Police Commissioner Jessica Tisch, who cautioned that a one-size-fits-all rule might not withstand legal challenge and could prove unworkable across neighborhoods with vastly different street layouts.
A City Hall spokesperson referred to Mamdani’s previous statements when asked for comment on the Hochul proposal. The state measure could supersede any action he takes.
The proposals emerged following disruptive protests outside houses of worship in recent months centered on events promoting immigration to and real estate in Israel, at Park Avenue Synagogue in Manhattan and Young Israel of Kew Gardens Hills in Queens.
Hochul was uncompromising about her approach. “I believe I have the right to protect people’s constitutional right to free exercise of religion,” she told reporters. “And so if that needs to be tested in court, bring it on.”
Hochul, who endorsed Mamdani in the mayoral election last year, has maintained a warm relationship with Jewish leaders since becoming governor. If passed, the buffer zone bill could bolster her chances among the state’s more than one million Jewish voters against Bruce Blakeman, the Republican candidate and the first Jewish executive of Nassau County on Long Island. In 2022, former Rep. Lee Zeldin came within five percentage points of winning the governor’s race, powered by strong Jewish support.
Hochul made the announcement to call for an additional $70 million in funding for the state’s Securing Communities Against Hate Crimes program, which provides grants to protect vulnerable institutions, as well as a new online system for reporting bias incidents. Hochul has already allocated $131 million in grants for a total of 1,745 security projects since taking office in 2021.
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