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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Pomona College Agrees to Settlement Over Civil Rights Complaint Alleging Antisemitism on Campus
A pro-Hamas activist posts a banner near an encampment to demonstrate at the Claremont Colleges on May 7, 2024, in Los Angeles, California. Photo: Qian Weizhong via Reuters Connect
Pomona College in Claremont, California, has settled a civil rights complaint which accused school officials of having “permitted severe discrimination of Jewish students” in the months which followed Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
The Anti-Defamation League (ADL), Louis D. Brandeis Center for Human Rights Under Law, and Hillel International were part of the coalition of civil rights groups that brought legal action on behalf of Jewish students. According to a statement they released this week, the settlement calls for the college’s adopting the International Holocaust Remembrance Alliance’s definition of antisemitism, updating its non-discrimination policy to stress that antisemitism is verboten, and hiring a new official to manage the college’s compliance with Title VI of the Civil Rights Act.
“After Oct. 7, Jewish and Israeli students and teachers across the country were forced to live in fear on their own campuses. But there were many, including those at Pomona, who exemplified strength and stood up to the bigotry and hatred that threatened them,” Brandeis Center founder and chairman Kenneth Marcus said in a statement commenting on the resolution of the case. “The action steps outlined in this settlement will address the blatant and egregious antisemitism faced by Pomona’s students, therefore protecting students from facing similar treatment in the future. And we hope it encourages others to take legal action against those who violate our constitutional rights.”
Pomona College president Gabrielle Starr issued her own statement on Wednesday, saying, “Antisemitism has persisted for thousands of years, and this settlement is not a one-size-fits-all toolkit. It’ll be up to our community to put it in place — and to live it. We will work with the Executive Committee of the Faculty, Staff Council, and [Associated Students of Pomona College] to navigate the complexities and challenges together. I am grateful to their leadership in these times.”
The settlement announcement comes just over a month after Pomona College, working with its sister institutions in the Claremont consortium of liberal arts colleges in California (5C), imposed severe disciplinary sanctions on some of the members of a pro-Hamas student group who attempted to raid a campus Jewish event held to commemorate the victims of the Oct. 7 massacre, which claimed the lives of 1,200 people and resulted in 251 hostages being kidnapped and taken to Gaza.
As previously reported by The Algemeiner, footage of the incident showed the group, whose members concealed their faces with keffiyeh scarves, attempting to storm the event venue while screaming expletives and pro-Hamas slogans. They ultimately failed due to the prompt response of the Claremont Colleges Jewish chaplain and other attendees who formed a barrier in front of the door to repel them, a defense they were forced to mount on their own because campus security personnel did nothing to stop the disturbance.
Later, the group behind the incident issued a disturbing open letter on social media.
“Satan dared not look us in the eyes,” the note said, while attacking event guests and Oct. 7 survivor Yoni Viloga. “Immediately, zionists [sic] swarmed us, put their hands on us, shoved us, while Viloga retreated like he did on October 7th, 2023.”
Appearing to threaten murder, the group added, “We let that coward know he and his fascists settler ideology are not welcome here nor anywhere. zionism is a death cult that must be dealt with accordingly [sic].”
After an exhaustive investigation which drew in every member of the 5C, Pomona College determined that two of the young people involved in the raid are enrolled in sister schools it would not identify due to privacy laws. It has banned them from the Pomona campus. Two other individuals remain at large.
“Given the gravity of the alleged offense — and the published statement that has raised significant concerns about similar disruptions in the future — I have initiated an interim campus ban for both individuals, pending further inquiries, and in line with our policy,” Starr said in her last update on the matter. “The alleged behavior here is serious, and to ensure an appropriate adjudication is reached, the college is committed to maintaining a fair process.”
She added, “I assure you that Pomona hopes for — and will advocate for — an outcome that ensures our campuses are free of the kind of targeted harassment we witnessed.”
Follow Dion J. Pierre @DionJPierre.
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Bill to Help Recovery of Nazi-Looted Art Passes US Senate Unanimously, Heads to House of Representatives
A drone view of the “Arbeit macht frei” gate at the former Auschwitz concentration camp ahead of the 80th anniversary of its liberation, Oswiecim, Poland, Jan. 10, 2025. Photo: REUTERS/Kacper Pempel
The US Senate on Wednesday unanimously passed a bill that would help Holocaust survivors and their families reclaim artwork stolen by Nazis during World War II.
The Holocaust Expropriated Art Recovery (Hear) Act of 2025 updates and expands on the original 2016 HEAR Act, which created a six-year window for a Holocaust survivor or their family to file a legal claim starting from the time they discovered the location of their stolen art. The 2016 HEAR Act is set to expire at the end of 2026.
The new bill passed by the Senate this week clarifies legal protections for Holocaust survivors and their families who are seeking the return of art looted by the Nazis by making sure that their claims are considered based on factual merits and not dismissed due to legal deadlines or time-based technicalities. The new bill states that if a Holocaust survivor or their family members file a claim within six years of discovering their artwork’s location, their case cannot be dismissed just because of how much time has passed.
The bill now heads to the House of Representatives, and if it’s passed there, it will be sent to US President Donald Trump to be signed into law.
“This bipartisan effort will assist Holocaust survivors and their families who are seeking the return of artwork now held in museums and collections across the United States,” said Mark Weitzman, chief operating officer of the World Jewish Restitution Organization, which supports world Jewry in pursuing claims for the restitution of Jewish property stolen during the Holocaust.
“By clarifying and strengthening the legal framework, the bill helps ensure that these claims can be evaluated on their merits, advancing justice and accountability,” added Weitzman. “The bill now moves to the House of Representatives, and we encourage swift support to bring us closer to ensuring that claims for Nazi-looted art can be heard on their merits.”
The bill was cosponsored by US Sens John Cornyn (R-TX), Richard Blumenthal (D-CT), Thom Tillis (R-NC), Cory Booker (D-NJ), Marsha Blackburn (R-TN), John Fetterman (D-PA), Eric Schmitt (R-MO), and Katie Britt (R-AL). Cornyn spearheaded the 2016 HEAR Act.
“The thousands of missing pieces of art looted from Jewish families by Hitler’s regime during the Holocaust are a painful reminder of a time when cruelty and hatred reigned,” Cornyn said in a released statement. “This legislation renews our commitment to Holocaust survivors and their families by ensuring cases are heard on their merit, offering a path to restitution and assurance that such injustices are never forgotten.”
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Middle East Scholars Hope New Book on Oct. 7 Will Combat the ‘Promotion of Fallacies on Campus’
Pro-Hamas demonstrators at Columbia University in New York City, US, April 29, 2024. Photo: REUTERS/Caitlin Ochs
A consortium of Middle East scholars, as well as one student, has published a new book examining the impact of Hamas’s Oct. 7, 2023, massacre across southern Israel on geopolitics, media, and the landscape of higher education, The Algemeiner recently learned.
Edited by Scholars for Peace in the Middle East executive director Asaf Romirowsky and Smith College professor Donna Robinson-Divine, the book, titled October 7: The Wars Over Words and Deeds, includes essays by esteemed thinkers such Andrew Fox, KC Johnson, and Alex Joffe and it has already been acclaimed by professors representing higher education institutions across the Western world, from the University of California, Berkeley in the US to Kings College London in the United Kingdom.
On Friday, The Algemeiner spoke with Romirowsky and Robinson-Divine for nearly two hours to discuss their hopes for the project. One hope, they said, is breaking higher education’s dialogue on the Middle East out of a conceptual prison in which the convulsions of campus activism preclude careful analysis of a region whose rich history and effect on global stability demand seriousness. Wars Over Words and Deeds, they said, achieves this objective by contributing to “the academy” sound scholarship on the Middle East which respects the complexities it has posed to statesmen, scholars, and presidents since the collapse of the Ottoman Empire following the conclusion of World War I.
“We saw constantly a dearth of information and the promotion of fallacies on campus — a kind of rapid fire of lies and disinformation. We felt that we needed to actually look at the question of Israel and the Middle East from a rigorous academic standpoint,” Romirowsky said. “As historians, politic scientists, and analysts, we came together as a group to actually look at the historical patterns of behavior and historical evidence and describe the events which led up to Oct. 7 and what has transpired since.”
As previously reported by the Algemeiner, since the Oct. 7 massacre college faculty and students have treated the Israeli-Palestinian conflict, as well as the subject of regional order in the Middle East, as a political and ideological issue, holding rallies, occupying buildings, and demanding sweeping policy changes such as divestment from Israel and the expulsion of Jewish academics. In dozens of incidents documented by The Algemeiner, they translated their zeal into speech which drew from Nazi-era rhetoric and other classic antisemitic tropes.
These activists have created an unusual convergence of interests connecting political Islamists, classical, white supremacist antisemites, and even far-left activists who advocate non-heteronormative gender roles and sexualities, Robinson-Divine noted.
“Anti-Zionism seems to be a vehicle for cementing ties between progressives who might not otherwise share a policy consensus,” she explained. “Muslim activists might have little in common with LGTBQ activists striving freedom and expanding social rights but they can unite around the issue of Israel.”
A coalition comprising factions which are normally at odds over the biggest political questions can only arise in a climate of deception, she noted.
“The incentives for distorting terms and concepts, for pushing an agenda, have been powerful over the past 10 years,” Robinson-Divine continued. “Higher education confers valuable material and social rewards to those who join the anti-Israel movement. But there are people who want information and accuracy, and I haven’t entirely despaired.”
One of the issues explored by The Wars Over Words and Deeds is the anti-Zionist left’s denial of reports that Hamas fighters sexually assaulted men and women on Oct. 7 and continued to do so after the fact to hostages it kidnapped and transported to Gaza. The Yale Daily News, for example, helped to popularize this denialism in higher education in November 2023, when it censored a column which discussed the sexual assault, calling the accounts of victims “unsubstantiated” — an outrage for which it later apologized.
“What is interesting about some Western responses to Oct. 7 is that groups which fall on the liberal side or the political spectrum, who claim to be invested in the well-being of women and disposed peoples,’ contribute to mass dehumanization which enables conditions for horrific gender-based violence to occur on nationalistic grounds,” writes Smith College student Skylar Ball in her contribution to the book. “When we turn our backs on truth, we enable dehumanization, and we subsequently turn our backs on humanity.”
Romirowsky, Robinson-Divine, and the scholars they brought together have a tall task, as anti-Zionist extremism in higher education has proven to be infectious.
Just last month, a New York City college saw a portentous incident in which a student and local imam disrupted an interfaith event by issuing a verbal fatwa which called for imposing sharia law on Americans, defended amputating the limbs of misdemeanor level criminals and the wealthy, and denigrated a Jewish co-panelist, Baruch College professor Ilya Bratman.
“If you’re a Muslim, out of strength and dignity, I ask you to exit this room immediately,” said Abdullah Mady, who is enrolled in the Master’s in Translational Medicine (MTM) program. “Sharia … stands against the oppressor. When sharia is implemented, pornography — gone. Alcohol industry — gone. Gambling system — gone. Interest is gone, which is what they use to enslave you.”
Follow Dion J. Pierre @DionJPierre.