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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”

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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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AI, Judaism and what to do about ‘Fully-Automated Luxury Communism’

In the mid-2010s, journalist Aaron Bastani coined the phrase “Fully Automated Luxury Communism,” arguing that automation, AI, and synthetic biology would eventually make work and material scarcity essentially obsolete. Eventually this idea became a manifesto envisioning a post-scarcity, post-capitalist world.

The Internet took notice, and by the summer of 2015, Bastani’s earnest manifesto had spawned millions of trollish variations (including my personal favorite, “Fully Automated Luxury Gay Space Communism” — the ‘gay’ and ‘space’ parts pointing to different ways to deal with overpopulation on Earth). As such things usually are, the memes were half-joking, half-serious, pointing both to a utopian vision of the future and to the impossibility of ever achieving it.

Eleven years later, though, the utopia may be at hand — though, as we’ve all heard by now, it could be more of a dystopia.

We’ve all read the takes: AI is taking our jobs, data centers are polluting the heartland, and, oh yeah, there’s a 10% chance that rogue AI agents will wipe out life on Earth.  Of these three very different risks, Mira Fox recently wrote about the third from a Jewish perspective, and many pundits have commented on the second. I want to focus on the first one — on what happens to society when the value and availability of work changes so radically,and on how Jewish traditions may end up being of value.

On, in other words, Fully Automated Luxury Jewish Communism.

Let’s start in the present, when, as AI boosters are fond of saying, LLMs are the least-capable that they will ever be, yet have already radically altered the fields in which my husband and I both work. Jobs are already disappearing and highly qualified “white collar” workers are finding it harder and harder to get new ones. I’d guess that 90% of the work I did as a young lawyer could be done by 2026-level LLMs, with review by a senior attorney. And that’s today.

It is, at best, extremely unclear how our society is supposed to cope with the economic and social-spiritual-psychological consequences of this.

Economically, most AI-boosters say we’ll need some kind of Universal Basic Income (UBI) to support all those laid-off actuaries, coders, call center operators, researchers, and technical writers. Never mind that many of these same AI boosters are libertarians opposed to the state doing anything at all, and that many others are contributing mightily to Republican politicians who are opposed even to raising the minimum wage or expanding healthcare coverage. These are the politicians who will usher in UBI socialism for all?

But the question is deeper than economics. When the work you do is done by a machine, who are you?

After all, work isn’t just about putting food on the table; our identities are often tied to our jobs, and, more generally, to our capacity to provide for ourselves and our families. (For traditionalists, much of this is still gendered — men do the providing — but not for most progressives.)  Even if our material needs are somehow met by UBI and the explosion in productivity that AI is supposed to bring about, what about our non-material needs: our need for purpose, meaning and identity?

Lest this sound vague or ‘soft,’ consider that what philosopher Jon Vervaeke has called the ‘Meaning Crisis’ animates much of our contemporary politics today. MAGA populism is, in large part, a response to the erosion (real or perceived) in American conceptions of communal identity, economic opportunity, gender roles, and religion – i.e., the Meaning Crisis. Yes, much of MAGA’s resentment is driven by economics: by the hollowing out of the American middle class in the wake of globalization and other factors. And a lot of it is driven by racism. But much of it is also about meaning: what it means to be an American, to be a man, to be white, to be Christian. And Donald Trump has brilliantly, intuitively channeled the rage at those societal changes into a hopeless, nihilistic patriotism — the Lost Cause for the 21st century.

The point is, “soft” concerns often drive our politics. Sure, it’s the economy, but also what economic dislocation means to people who experience it. And that meaning is as much spiritual, for lack of a better term, as it is financial.

From my vantage point, as a rabbi/journalist/psychedelics scholar/meditation teacher, it seems obvious that we are headed for a collective crisis even more massive than the ones we have already experienced. In a sense, AI is to white-collar work what globalization, de-unionization, and technology was to blue-collar work. Twenty years ago, it was the factories that were closing. Now, it’s the law offices cutting back on hiring. What is supposed to happen next?

From that same vantage point, it seems equally obvious that, as a society, there will need to be significant reorientation toward non-economic forms of value. Of course, these exist already: people find meaning in family, religion, culture, creativity, sports, hobbies, and a thousand other interests. It’s not like we’re starting from scratch. But consider how many people in your life (present company included) also derive meaning from work, and what will happen when that is taken away.

Religion, in its broadest possible sense, will almost certainly grow in response. Already, we’ve seen some of this in conservative quarters — converts to Catholicism like JD Vance and Peter Thiel, for example, or even the broad religiosity of Joe Rogan. But Capital-R Religion’s price of admission may be too high for many people: belief in God, conservative ideas about gender and sexuality, and all the myths and stories that seem preposterous if taken literally.

But there is also what I’ve called lower-case-r religion: forms of communal, ethical, and spiritual cohesion that are less about God, dogma, and obligation and more about the sacred in everyday life, rituals that bring us together, and practices that help us to grow ethically and spiritually.

In other words, what a lot of liberal Judaism, at its best, is already about.

A majority of non-Orthodox Judaism is already what Rabbi Amichai Lau-Lavie has called “God-optional” — it may have some general notion of the universe as sacred (I once wrote a book about that), and may maintain traditional God-language in liturgy and text, but it’s not focused on belief in an old man in the sky or obedience to Him for fear of punishment. Rather, as I wrote about in these pages in 2009, it’s focused on what religion does: how it can nourish the soul, teach ethical values, mark the passages of time, and bring people together in communities of meaning.

DZ Kalman, a leading theorist on Judaism and artificial intelligence, told me that “neither Judaism nor any other religion has a ready-to-hand answer for what to do when a chunk of the world’s jobs is suddenly no longer necessary. We have thoughts about the value of work, but those ideas are premised on a world where human labor is necessary to keep society running. We are not yet ready for a ‘time that is wholly Shabbat,’” a metaphor for the messianic age.

Yet, Kalman continued, “Shabbat is fundamental here. Humans can simply be; AI (for the moment) cannot. We as a society are not good at championing the value of presence, which is core to the Shabbat experience.”

But soon, we are going to have to be. Because what is “fully-automated luxury Jewish communism” if not a time that is wholly Shabbat?

What “religion” looks like in its particulars will vary with every person who experiences it. For some, it may mean a recommitment to seemingly non-religious activities: rescuing animals is ‘religious’ in this sense, as is throwing elaborate parties, seeing films, writing poetry, or, of course, raising a family. For others, it may well be the full traditional package, which excels at providing holistic systems of meaning. And for me, it will continue to mean a combination of spiritual practice (meditation, psychedelics, ritual), family life and political activism. Judaism and Jewishness already encompasses all of these things; just peruse the weekly schedule of a mainstream suburban synagogue, and you’ll find most of them already.

Personally, among those various possibilities, I’m interested in whether we’ll see a Jewish ‘archaic revival’ — a term coined by psychedelic theorist Terrence McKenna to describe a resurgence in ‘primitive’, non-rational ways of relating to the great mystery of the human condition. I’m excited by that possibility, which will likely be accelerated by psychedelics in particular (if you haven’t yet, please read the ‘Jewish Journeys’ study which showed how psychedelic experience super-charged people’s interest in spirituality). There are plenty of risks as well: Contrary to hippie myths, spirituality does not make one more politically liberal, and often makes people more particularistic. But I’m intrigued by an embodied Judaism newly revitalized to meet the needs of a post-work future.

Of course, that’s only one Jewish path, and not the most popular one. The broader point is that as work recedes in importance and society faces radical and destabilizing changes, we are going to need more and better ways to understand ourselves, our communities, and our world.

Which, for all its shortcomings, Judaism has been exploring for around 3,000 years.

The post AI, Judaism and what to do about ‘Fully-Automated Luxury Communism’ appeared first on The Forward.

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Israel-bound flight diverted to Saudi Arabia after terror attack on board

(JTA) — A Flydubai flight from Dubai to Tel Aviv made an emergency landing in Saudi Arabia after passengers reported that an altercation broke out between two pilots. Israeli officials are describing the incident as a terrorist attack and passengers say they intervened to restrain a man who had attacked one of the pilots.

The flight, carrying more than 100 Israeli passengers, was diverted while flying over Jordanian airspace and eventually landed at Tabuk Airport in northern Saudi Arabia, an Israeli official to the Jewish Telegraphic Agency.

An Israeli official briefed the media and was quoted by Israel’s Channel 12 as saying that one pilot stabbed the other and attempted to “do a 9/11” — either by hijacking the plane and flying it toward Israel or crashing it. The official said that a “dramatic disaster was prevented.”

According to accounts from passengers posted on social media and reports by Israeli media, the co-pilot attacked the captain and attempted to take control of the aircraft. At least two people were injured in the incident. The entire incident lasted about an hour and a half.

“We are on the flight from Dubai. We took control of the flight. There was an attacker with a knife who stabbed one of the pilots,” passenger Itzhak Liber said in a Facebook video. “A few of us jumped in and pulled him out of the cockpit. Everything is OK now. The terrorist is neutralized. There is a pilot who is seriously injured.”

“It was tough. Everything is covered in blood,” Liber added.

Another passenger, appearing in a video posted to social media with blood visible on his face, said the passengers were in the middle of a hijacking and had restrained the attacker as the plane prepared to land. In another video, several passengers said they were protecting the pilot.

A third passenger told Israel’s Channel 12, “There were moments when we were sure this was the end.”

Saudi authorities said the two pilots were taken to a hospital after sustaining injuries, according to international media reports. Flydubai, which is owned by the United Arab Emirates, has acknowledged that there was an “incident” that led to the diversion of the flight. It stressed that the plane landed safely and that all passengers were safe. UAE officials had not commented on the incident as of publication.

Data from Flightradar24 showed the aircraft descending roughly 14,000 feet in less than 30 seconds during the incident. The plane subsequently diverted from its route and landed in Tabuk.

The office of Israeli Prime Minister Benjamin Netanyahu said he had held consultations and was monitoring developments. “Following concerns over an aviation incident, the prime minister held consultations on the matter and followed developments,” Netanyahu’s office said. “The incident is under control, and all measures are now being taken to return the Israeli passengers safely to Israel.”

Israel and Saudi Arabia do not have formal diplomatic relations, but the two countries maintain ties. This is not the first time a flight carrying Israeli passengers has landed in Saudi Arabia.

Israeli Finance Minister Bezalel Smotrich said in a post on X that there had been an attempt to “crash” the aircraft and “murder 180 Israelis.” He called for Israel to hold accountable the “state or terrorist organization” responsible for the incident.

This is a developing story.

This article originally appeared on JTA.org.

The post Israel-bound flight diverted to Saudi Arabia after terror attack on board appeared first on The Forward.

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Far-right Israel critic James Fishback likens abortion to the Holocaust

(JTA) — James Fishback, a fierce critic of Israel and a far-right politician, offered scathing remarks about the Jewish state and likened abortion to the Holocaust during an address at the University of Mississippi on Tuesday evening.

Fishback, a former GOP gubernatorial candidate in Florida, recalled that earlier this summer the Combat Antisemitism Movement flagged as antisemitic one of his X posts describing abortion as a holocaust.

“Abortion is a holocaust, and by every single historical metric available, it was worse than the other one,” Fishback said, claiming that “61 million children have been killed in the womb since Roe v. Wade was wrongly decided in 1973.”

He also had harsh words for the state of Israel. “It is time for President Trump to call [Prime Minister] Benjamin Netanyahu and cut him off. We must decouple from Israel to save America,” he added.

Fishback was speaking at a Turn Up the Mic forum arranged by members of the University of Mississippi chapter of Turning Point USA, the organization founded by the late Charlie Kirk.

Slamming immigration policies on both sides of the aisle — Republicans for too few mass deportations and Democrats for an influx of foreign workers — Fishback declared, “It’s time to stand up and tell both parties that no, American jobs are for Americans only.”

He noted, however, that making such demands could result in a person being labeled a racist or misogynist, and that “if you’re really bad they’ll call you an antisemite.” Stressing that he condemns “all forms of religious hatred,” he maintained that “the most virulent” type is the hostility “against Christians in this country.”

Fishback blamed Israel and the inability of the U.S. to “tell them no” for drawing the country into the war with Iran. That war, he argued, has pushed gas prices and Treasury yields higher.

This article originally appeared on JTA.org.

The post Far-right Israel critic James Fishback likens abortion to the Holocaust appeared first on The Forward.

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