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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Yiddish has a long list of words for ‘cemetery‘
נישט אַלע ווייסן אַז אויף ייִדיש איז דאָ אַ גאַנצער וואָקאַבולאַר וועגן דעם, וווּ מע לייגט ייִדן נאָכן טויט.
וואָס טוט מען טאַקע מיט אַ מת? מע באַגראָבט אים אָדער מע באַהאַלט אים, אָדער מע איז אים מקבר, אָדער מע ברענגט אים צו קבֿר־ישׂראל. „באַגראָבן“ האָט דאָך אויך אַ פֿאַרשפּרייטן מעטאַפֿאָרישן טײַטש, „רויִנירן“. אָט איז דאָ אַ ווערטערשפּיל: „שטאַרבן איז נאָך ווי ס’איז, אָבער דאָס אַרײַנלייגן אין דר’ערד, דאָס באַגראָבט אַ מענטשן!“
וועגן דעם אָרט, וווּ ס’ליגן ייִדן נאָכן טויט, איז דאָ אַ לאַנגע רשימה ווערטער, כּמעט אַלע אייפֿעמיזמען. נאָך די הונדערט יאָר ליגן ייִדן און ייִדישע טעכטער, קודם־כּל, אויף אַ בית־עולם. אויף לשון־קודש איז „עולם“, פֿאַרשטייט זיך, טײַטש „וועלט“ און אויף ייִדיש — „אַ גרופּע מענטשן“; אָבער אויף לשון־קודש האָט „עולם“ נאָך אַ טײַטש, „אייביקייט“. איז אַ בית־עולם דאָס אָרט, וווּ מע בלײַבט אויף אייביק. דאָס אייגענע איז שייך צום אַרמיש־שטאַמיקע „בית־עלמין“.
אַ פֿאַל פֿון לשון סגי־נהור, דאָס הייסט וווּ מע זאָגט איין זאַך אָבער מע מיינט דאָס פֿאַרקערטע, איז „בית־חיים“, טײַטש „דאָס הויז פֿון לעבן“. אַן אַנדער וואָרט, נישט קיין אייפֿעמיזם, איז „בית־הקבֿרות“, דאָס הייסט, דאָרטן, וווּ ס’געפֿינען זיך קבֿרים.
אָבער נישט אַלע ווערטער נעמען זיך פֿון לשון־קודש. מע זאָגט דאָך אויך „דאָס פֿעלד“, „דאָס גוטע־אָרט“, „דאָס הייליקע אָרט“, „דאָס ריינע אָרט“. אַ טשיקאַווער משל דערפֿון: איך בין אַ מאָל געפֿאָרן אין דער שטאָט גער, נישט ווײַט פֿון וואַרשע, וואָס ביזן חורבן איז זי געווען דער זיץ פֿונעם באַקאַנטן גערער רבין. אין 2007 זענען אין דער שטאָט געבליבן גאַנצע דרײַ ייִדן, האָב איך געהאַט די זכיה זיך צו באַקענען, און צו כאַפּן אַ ייִדישן שמועס, מיט צוויי. (וויפֿל מאָל אין לעבן איז מיר אויסגעקומען צו שמועסן אויף ייִדיש מיט אַ ייִד, וואָס האָט איבערגעלעבט דעם חורבן און וווינט נאָך אין זײַן מיזרח־אייראָפּעיִשער היימשטאָט?)
איינער פֿון זיי, וועלוול קאַרפּמאַן, האָט מיט אַ פּאָר יאָר שפּעטער געגעבן אַן אינטערוויו דער ייִדישער ראַדיאָ־אוידיציע פֿונעם פּוילישן ראַדיאָ (צום באַדויערן, האָט מען די ראַדיאָ־אוידיציע דערנאָכדעם אָפּגעשאַפֿט). ווען די זשורנאַליסטקע האָט אים אַ פֿרעג געטאָן וועגן דעם גורל פֿונעם גערער בית־עולם, האָט ער זי איבערגעפֿרעגט: „איר מיינט ס’גוטע־אָרט?“ יעדעס מאָל, וואָס זי האָט ווײַטער געזאָגט „בית־עולם“, האָט ער געענטפֿערט „ס’גוטע־אָרט“.
אויך בײַ די אומות־העולם זענען די ווערטער דערפֿאַר אייפֿעמיזמען. דאָס פֿאַרשפּרייטסטע וואָרט אין אייראָפּע איז ס’ענגלישע cemetery, ס’פֿראַנצייזישע cimetière אד”גל, פֿון אַן אַלטגריכישן ווערב פֿאַר „ליגן/לייגן שלאָפֿן“. גאָר אַ מאָל, פֿאַר דער הײַנטיקער צײַט־רעכענונג, איז ס’גריכישע וואָרט געווען טײַטש „שלאָפֿשטוב“; בײַ די קריסטן בשעתּו האָט עס באַקומען דעם מאָדערנעם טײַטש. אַ ווײַטער קרובֿ פֿון דעם וואָרט איז ס’ייִדישע „היים“, אַ פּנים, ווײַל אין דער היים שלאָפֿט מען, אָבער נישט פּונקט אַזוי ווי אויפֿן בית־עולם…
דאָס דײַטשישע Friedhof איז דער „שלום־הויף“; און Kirchhof „קלויסטערהויף“ איז מגולגל געוואָרן אינעם פּוילישן Kirkut „ייִדישער בית־עולם“!
און אַזוי ווי מאַמע־לשון האָט פּאַראַלעלע וואָקאַבולאַרן פֿאַר ייִדן און פֿאַר קריסטן איז גאָר קיין חידוש נישט, וואָס אויפֿן אָרט, וווּ ס’ליגן קריסטן זאָגט מען „צווינטער“ אָדער „צמענטער“, מסתּמא, פֿון פּוילישן cmentarz פֿונעם זעלביקן גריכישן שורש וואָס cemetery.
The post Yiddish has a long list of words for ‘cemetery‘ appeared first on The Forward.
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IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’
(JTA) — James Fishback, the fringe GOP candidate courting the online far right in his long-shot bid for governor of Florida, had a bit of food-service drama this week — and it wasn’t about the “goyslop” he previously claimed was being served in the state’s school cafeterias.
Waffle House, he alleged, had banned him from every restaurant in the state after he announced his intent to campaign at the chain’s Florida locations. The reason, he claimed, was because he said that “Americans shouldn’t die for Israel.”
But not to worry, Fishback quickly announced: Another breakfast chain, International House of Pancakes, had extended an invitation to him personally.
“Hey, wanna come over?” reads a direct message Fishback posted to social media, a photo of which appears to come from IHOP’s official corporate account. An elated Fishback soon posted photos from a campaign stop at an IHOP, which he deemed “International House of Patriots.”
Not so, an IHOP spokesperson told the Jewish Telegraphic Agency.
“Since our founding, IHOP and its franchisees have been committed to providing warm and welcoming dining experiences for all guests. We are not working with James Fishback or his campaign in any capacity,” the spokesperson told JTA in an email. “Additionally, we have confirmed that the image circulating on social media is not authentic.”
Fishback did not return a request for comment by JTA about IHOP’s claim. The former investment banker has used terms on the campaign trail considered dogwhistles to the online far right and boasts a large online profile that has included interviews with Tucker Carlson and antisemitic podcaster Myron Gaines. He has also praised the followers of antisemitic streamer Nick Fuentes.
Asked by JTA why he had made his earlier “goyslop” comments, Fishback replied, “Because it’s funny. Get a life.”
He then posted the exchange to his X account under the caption, “Journalists are insufferable.”
Earlier in the same conversation, asked about recently revealed racist and antisemitic messages from a Florida Young Republicans regional group chat, Fishback replied, “I condemn all forms of hatred.”
The post IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’ appeared first on The Forward.
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Iran Names Khamenei’s Hardline Son Mojtaba as New Supreme Leader
FILE PHOTO: Mojtaba Khamenei, the second son of Iran’s late Supreme Leader Ayatollah Ali Khamenei, visits Hezbollah’s office in Tehran, Iran, October 1, 2024. Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS/File Photo
Iran on Monday named Mojtaba Khamenei to succeed his father Ali Khamenei as Supreme Leader, signaling that hardliners remain firmly in charge in Tehran a week into its conflict with the United States and Israel.
Mojtaba, a mid-ranking cleric with influence inside Iran’s security forces and vast business networks under his father, had been seen as a frontrunner in the lead up to the vote by the assembly, a body of 88 clerics charged with choosing the new leader after Ali Khamenei.
“By a decisive vote, the Assembly of Experts, appointed Ayatollah Seyyed Mojtaba Hosseini Khamenei as the third Leader of the sacred system of the Islamic Republic of Iran,” the assembly said in a statement issued just after midnight Tehran time.
The position gives Mojtaba the final say in all matters of state in the Islamic Republic.
Mojtaba’s appointment will likely draw the ire of US President Donald Trump, who said on Sunday that Washington should have a say in the selection. “If he doesn’t get approval from us, he’s not going to last long,” he told ABC News. Israel, ahead of the announcement, threatened to target whoever was chosen.
Mojtaba’s father, Supreme Leader Ali Khamenei, was killed in one of the first strikes launched against Iran more than a week ago.
The US military on Sunday reported a seventh American has died from wounds sustained during Iran’s initial counter-attack a week ago, a day after Trump presided over the return to the United States of the remains of the six others who died.
The US-Israeli attacks have killed at least 1,332 Iranian civilians and wounded thousands, according to Iran’s U.N. ambassador.
As Trump pressed for an “unconditional surrender,” Mohammad Bagher Qalibaf, Iran’s parliament speaker, said Tehran was not seeking a ceasefire to the war and would punish aggressors.
Israel continued to target senior Iranian figures, including Abolqasem Babaian, the recently appointed head of the military office of the supreme leader, saying he was killed in a Saturday strike.
BLACK SMOKE HANGS OVER TEHRAN
As fighting escalated on day nine of the US-Israeli campaign against Iran, thick black smoke hung over Tehran on Sunday, residents said, after strikes on oil storage facilities had lit up the night sky with plumes of orange flame.
Iran’s foreign ministry spokesperson Esmaeil Baghaei said the large-scale attack marked a “dangerous new phase” of the conflict and amounted to a war crime.
“By targeting fuel depots, the aggressors are releasing hazardous materials and toxic substances into the air,” he wrote on X.
Israeli military spokesman Lieutenant Colonel Nadav Shoshani told reporters the depots were used to fuel Iran’s war effort, including producing or storing propellant for ballistic missiles. “They are a legal military target,” he said.
Israeli Prime Minister Benjamin Netanyahu said his government would press on with the assault and strike Iran’s rulers “without mercy.”
“We have an organized plan with many surprises to destabilize the regime and enable change,” he said in a video statement.
US special envoy Steve Witkoff and Trump’s son-in-law Jared Kushner will visit Israel on Tuesday, according to Axios, citing a senior US official.
Trump told reporters on Air Force One that he was not seeking negotiations to end the conflict, which has driven up global energy prices, disrupted business and snarled air travel.
“At some point, I don’t think there will be anybody left maybe to say, ‘We surrender,’” he said.