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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Two Argentine Jewish Tourists Assaulted in Milan as Antisemitic Incidents Surge Across Italy

A protester uses a pole to break a window at Milano Centrale railway station, during a demonstration that is part of a nationwide “Let’s Block Everything” protest in solidarity with Gaza, with activists also calling for a halt to arms shipments to Israel, in Milan, Italy, Sept. 22, 2025. Photo: REUTERS/Claudia Greco

Two young Argentine Jewish tourists were violently assaulted in Milan by a group of North African migrants after being targeted for wearing kippahs, in one of the latest antisemitic attacks amid a relentlessly hostile climate toward Jewish communities across Europe.

According to Italian media reports, the two 19-year-old Argentine tourists were attacked late Sunday night outside a 24-hour supermarket in Milan, a city in the northern part of the country, at Piazzale Siena after leaving the store when a group of about 10 people approached them.

After spotting the kippahs worn by the two young men, the attackers began shouting antisemitic insults, including “f**king Jews,” before violently assaulting them, leaving one of the victims with a broken nose.

Authorities and emergency responders were quickly dispatched to the scene following the attack, with police and paramedics providing assistance before transporting the two victims to a local hospital.

Local law enforcement has now opened a criminal investigation into the assault, reviewing surveillance camera footage and analyzing cell phone data from areas surrounding Piazzale Siena.

The European Jewish Congress (EJC) strongly condemned the incident, describing it as a sign of rising antisemitic hostility and calling for renewed efforts to safeguard Jewish communities across Europe.

“This disturbing incident highlights the very real dangers Jews continue to face in public spaces across Europe simply for expressing their identity. Antisemitic violence must be confronted with the utmost seriousness,” EJC said in a statement.

“Authorities must ensure that those responsible are swiftly identified and brought to justice. No one in Europe should fear being attacked for being visibly Jewish,” it continued.

Amid heightened tensions tied to the recent US-Israeli joint military campaign against Iran, Walker Meghnagi — president of the Jewish community of Milan — called on authorities to strengthen protection for Jewish schools and synagogues.

“We must remain vigilant. We have asked the prefect to increase surveillance around our schools and places of worship, as well as to safeguard our freedoms, but we cannot isolate ourselves,” he said. 

“We are Italians and deserve to be respected as such. We are a free people, and we will not hide — we must stand firm in defense of our freedom,” Meghnagi continued.

Like most countries across Europe and the broader Western world, Italy has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

According to newly published figures, antisemitism in Italy surged to record levels in 2025, reflecting a broader climate in which Jews and Israelis across Europe have faced harassment, vandalism, and targeted violence.

In Italy, the Milan-based CDEC Foundation (Center of Contemporary Jewish Documentation) confirmed that antisemitic incidents in the country almost reached four digits for the first time last year.

Of 1,492 reports submitted through official monitoring channels, the CDEC formally classified a record high 963 cases as antisemitic, according to the EJC and Union of Italian Jewish Communities (UCEI), the main representative body of Jews in Italy.

By comparison, there were 877 recorded incidents in 2024, preceded by 453 such outrages in 2023 and just 241 in 2022.

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New York Judge Overturns Disciplinary Sanctions for Columbia University Students Who Occupied Hamilton Hall

Protesters gather at the gates of Columbia University, in support of student protesters who barricaded themselves in Hamilton Hall, in New York City, US, April 30, 2024. Photo: REUTERS/David Dee Delgado

A New York state judge has overturn disciplinary sanctions imposed on a group of anti-Israel protesters who illegally occupied Columbia University’s Hamilton Hall and interned janitorial staff while destroying property to protest the Israel-Hamas war, raising concerns that colleges may be deprived of the power to punish severe misconduct perpetrated by students who claim to be advancing progressive causes.

Twenty-two current and former students, all of whom contested their punishments anonymously, may soon walk away without being held accountable following Judge Gerald Lebovits’s ruling last Friday that Columbia’s actions were “arbitrary and capricious.” Lebovits went further, citing the students’ concealment of their identities with masks and keffiyeh scarves as evidence that the university lacked evidence to determine that they were actually in Hamilton Hall despite that they had been arrested on the scene by the New York City Police Department (NYPD).

“In the disciplinary proceedings against the 22 Columbia students, the sole evidence that they were present in Hamilton Hall during its occupation was a report reflecting that petitioners had been arrested,” he wrote. “No evidence was offered in the disciplinary proceedings of actions taken inside Hamilton Hall by any particular student, as opposed to the conduct of the group of occupiers as a whole.”

Lebovits, after arguing that the group should not be disciplined even as he described their infractions, then argued that illegally occupying Hamilton Hall is “decades-long tradition.”

He continued, “Others might see the occupiers’ actions as manifestations of an ugly hatred against Jews, using rhetoric about Gaza mainly as a pretext. But the task for this court is not to decide between these perspectives, or to opine on the moral or political issues implicated by the actions of the parties to this proceeding.”

In a statement shared with The Algemeiner on Wednesday, Columbia University noted that Lebovits’s vacating the disciplinary sanctions does not take effect for 30 days, during which time university lawyers may pursue other legal avenues.

“The order does not take effect for at least 30 days, and no student who was disciplined for the occupation of Hamilton Hall can return to campus at this time,” a university spokesperson said. “Columbia is considering all of its options, including seeking a stay of the order and appealing the decision.”

As previously reported by The Algemeiner, in April 2024, anti-Israel agitators occupied Hamilton Hall, forcing then-university president Minouche Shafik to call on the NYPD for help, a decision she hesitated to make. During a search of the scene, the NYPD found a number of disturbing items, including “gas masks, ear plugs, helmets, goggles, tape, hammers, knives, ropes, and a book on TERRORISM [sic].” Police also found signs which said “death to America” and “death to Israel.”

During the same period, a group that calls itself “Columbia University Apartheid Divest” (CUAD) commandeered a section of campus and, after declaring it a “liberated zone,” lit flares and chanted pro-Hamas and anti-American slogans, according to numerous reports. When the NYPD arrived to disperse the unauthorized gathering, hundreds of students reportedly amassed around them to prevent the restoration of order.

“Yes, we’re all Hamas, pig!” one protester was filmed screaming during the fracas, which saw some verbal skirmishes between pro-Zionist and anti-Zionist partisans. “Long live Hamas!” said others who filmed themselves dancing and praising the al-Qassam Brigades, the armed wing of the Palestinian terrorist organization.

Beyond the occupation of school property, Columbia has produced some of the most indelible examples of antisemitism, pro-jihadist sentiment, and extreme anti-Zionism in American higher education since the start of the Gaza war in October 2023. Such incidents include a student who proclaimed that Zionist Jews deserve to be murdered and are lucky he is not doing so himself and administrative officials who, outraged at the notion that Jews organized to resist anti-Zionism, participated in a group chat in which each member took turns sharing antisemitic tropes that described Jews as privileged and grafting.

In July, interim then-university president Claire Shipman said the institution would hire new coordinators to oversee antisemitism complaints alleging civil rights violations; facilitate “deeper education on antisemitism” by creating new training programs for students, faculty, and staff; and adopt the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism — a tool that advocates say is necessary for identifying what constitutes antisemitic conduct and speech.

Shipman also announced new partnerships with the Anti-Defamation League (ADL) and other Jewish groups while delivering a major blow to the anti-Zionist movement on campus by vowing never to “recognize or meet with” the infamous organization CUAD, which had serially disrupted academic life with a number of other unauthorized, surprise demonstrations attended by non-students.

However, Columbia University has retained a professor, Joseph Massad, who celebrated Hamas’s Oct. 7, 2023, massacre across southern Israel — where the Palestinian terrorist group sexually assaulted women and men, kidnapped the elderly, and murdered children in their beds — allowing him to teach a course on the history of the Israeli-Palestinian conflict.

Speaking to The Algemeiner in January, Middle East expert and executive director of Scholars for Peace in the Middle East Asaf Romirowsky said that Massad’s remaining on Columbia’s payroll is indicative of the university’s hesitance to enact meaningful and lasting reforms.

“Joseph Massad is a notorious tenured antisemite who has spent his career at Columbia bashing Israel and Zionism, a poster child for BDS and a scholar propagandist activist. Furthermore, he has shown his true colors time and time again defending Hamas and calling the 10/7 barbaric attack on Israel ‘awesome,’” Romirowsky said.

Noting that Columbia’s own antisemitism task force said in a December report that the institution employs few faculty who hold moderate views on the Israeli-Palestinian conflict, he added, “By allowing Massad to continue teaching and spreading his venom, Columbia is only codifying the dearth of knowledge as it relates to the Middle East. It should take the finding of the report and act upon it by getting rid of the tenured radicals they allowed to hijack the institution.”

Follow Dion J. Pierre @DionJPierre.

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California Governor Gavin Newsom Likens Israel to ‘Apartheid State’

California Governor Gavin Newsom speaks at a press conference, accompanied by members of the Texas Democratic legislators, at the governor’s mansion in Sacramento, California, US, Aug. 8, 2025. Photo: REUTERS/Carlos Barria

California Gov. Gavin Newsom on Tuesday ignited controversy after suggesting it is “appropriate” to describe Israel as an “apartheid state” and questioning the future of US military assistance to the Jewish state during an event to promote his new memoir. 

Speaking during a book event in Los Angeles with “Pod Save America” host Tommy Vietor, Newsom said that recent policies pursued by Israel’s current government have made the term increasingly common in international discourse. While framing his comments as reluctant, the Democratic governor said it “breaks my heart,” but argued that the trajectory of Israeli leadership leaves the United States with “no choice” but to reconsider aspects of its longstanding support such as providing military aid. 

“I mean, Friedman and others are talking about it appropriately – sort of an apartheid state,” Newsom said in reference to New York Times journalist Thomas Friedman. 

“It breaks my heart because the current leadership in Israel is walking us down that path where I don’t think you have a choice but to have that consideration,” Newsom said. 

The remarks place Newsom among the most high-profile American elected officials to publicly entertain the apartheid label — a characterization Israel has consistently rejected as false and inflammatory. Israeli officials across the political spectrum have long argued that such comparisons distort the complex security, legal, and historical realities of the Israeli-Palestinian conflict, while ignoring the equal rights afforded to Israel’s Arab citizens and the ongoing security threats facing the country.

Newsom reportedly directed much of his criticism at Prime Minister Benjamin Netanyahu’s governing coalition, describing its policies in the West Bank and toward Palestinians as contributing to growing international unease. His comments come amid continued tensions in the region, including the future prospect of Israeli military operations against Hamas in Gaza and ongoing military conflict with Iran and its regional proxies.

Newsom also directed criticism toward the current war in Iran, accusing Jerusalem of pushing the White House to pursue military conflict with Tehran. The California governor suggested that Israel should not be trusted to lead a successful campaign against Iran, given Jerusalem’s failure to topple Hamas in Gaza. He also suggested that Netanyahu bamboozled US President Donald Trump into pursuing a war against Iran. 

“They couldn’t even – I mean, we’re talking about regime change?” he said, “For two years, they haven’t even been able to solve the Hamas question in Israel. So, this is, I mean, you know, I wanna be careful here, but, you know, in so many ways, that influence in the context of the conversation of where Trump ultimately landed on this is pretty damn self-evident.”

Trump was asked at the White House if Israel dragged the US into conflict with Iran and rejected the notion.

“I might have forced their [Israel’s] hand,” Trump told reporters in the Oval Office as he met with German Chancellor Friedrich Merz. “We were having negotiations with these lunatics, and it was my opinion that they were going to attack first. If we didn’t do it, they were going to attack first. I felt strongly about that.”

In Jerusalem, officials have frequently pushed back against the apartheid accusation, noting that Israel is a multiethnic democracy with an independent judiciary, free press, and Arab representation in the Knesset and on the Supreme Court. Critics of the apartheid claim also point to the repeated rejections by Palestinian leadership of past peace proposals that would have established a sovereign Palestinian state alongside Israel.

Newsom’s statements arrive at a sensitive moment in US-Israel relations. As the 2028 Democratic primary begins to set in motion, progressive voices within the Democratic Party have increasingly called for conditioning or reducing military aid to Israel. Newsom, widely viewed as a potential contender for the 2028 Democratic presidential nomination, now appears to be navigating that internal party divide.

In a recent podcast appearance with conservative commentator Ben Shapiro, Newsom rejected the argument that Israel has committed a so-called “genocide” in Gaza and expressed support for the country’s right to defend itself from Hamas terrorism.

Netanyahu has said in several interviews over the past few months that he intends to “taper off” Israeli dependence on US military aid in the next decade.

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