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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Italy Arrests Nine Over Alleged Hamas Funding Through Charities
President of the Palestinian Association in Italy, Mohammad Hannoun, carries a Palestinian flag during a nationwide strike, called by the USB union, in solidarity with Gaza and against the government and its plan to increase military spending, in Rome, Italy, November 29, 2025. Italian Interior Minister Matteo Piantedosi said Mohammad Hannoun is among nine people arrested on December 27 on suspicion of financing Hamas through charities based in Italy, in an operation coordinated by anti-mafia and anti-terrorism units. in Italy. REUTERS/Remo Casilli
Italian prosecutors said on Saturday they had arrested nine people on suspicion of financing Hamas through charities based in Italy, in an operation coordinated by anti-mafia and anti-terrorism units.
The suspects are accused of “belonging to and having financed” the Palestinian group, which the European Union designates as a terrorist organization, prosecutors in the northern Italian city of Genoa said in a statement.
Those arrested allegedly diverted to Hamas-linked entities around 7 million euros ($8.24 million) raised over the last two years for ostensibly humanitarian purposes, prosecutors said. Police seized assets worth more than 8 million euros.
The investigation began after suspicious financial transactions were flagged and expanded through cooperation with Dutch authorities and other EU countries, coordinated through the EU judicial agency Eurojust.
Prime Minister Giorgia Meloni thanked the authorities for “a particularly complex and important operation” which had uncovered financing for Hamas through “so-called charity organizations.”
The Israeli prime minister’s office did not immediately respond to a request for comment.
Meloni’s support for Israel during its war with Hamas in Gaza has triggered large and repeated street protests in Italy.
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The Holocaust survivor writer who can help us through this ominous era
This fall, I read a story set in Prague during World War II in which three boys, two of whom escaped from a concentration camp, watch as armed Czechs consider forcing two Germans to jump out an apartment window to certain death — but decide to hand them over to authorities instead.
One of the three boys then “had an unquestionable feeling that what he had just experienced had been justice.” At first, this perhaps reads as a bit strange. Why would a Czech boy think letting Germans go, after they occupied his city and took over his life — not to mention imprisoned and tortured members of his community in concentration camps — constitutes justice? Yet all the same, the boy “felt satisfaction that those two people, whom he’d seen for the first time in his life, and probably for the last, hadn’t jumped. That they didn’t have to jump.”
Justice, in this story, isn’t doing to your enemy what he’d done to you. It’s having the opportunity to do so, and instead choosing not to become your enemy.
That story, “Black Lion,” was written by the Czech Jewish writer and Holocaust survivor Arnošt Lustig, who would have been 99 this December. (He passed away in 2011). Lustig drew on the unthinkable series of events he was forced to endure — being forced into the Nazi ghetto of Theresienstadt at the age of 15 and then sent to Auschwitz and Buchenwald — and made it into art. And while his novels, short stories and films look unflinchingly at the worst of humanity, they always treat their characters humanely.
This year, we have lurched from crisis to crisis, at home and abroad, while many in power around the world demonstrate a capacity for cruelty matched only by their cynicism. So, as we come to 2025’s end, I have found myself thinking of “Black Lion,” and Lustig’s work more generally. What does it mean, I’ve wondered, to stare into the darkest void of inhumanity and pronounce, as Lustig did, that life is still a miracle?
As Lustig’s daughter, Eva Lustigová, told me, “The leitmotif in all of his work is: what can we do in a world where people kill one another? That was the thematic question.”
‘That darkness never breaks him’
Lustig’s works are largely set during or immediately after the Holocaust. His protagonists are often Czech or other Central Eastern European Jews; and the stories and books often feature children and teenagers.
The short story “The Last Day of the Fire” zooms in on one old man and his grandson during the Warsaw Ghetto Uprising; the novel Dita Saxová is about an 18-year-old concentration camp survivor making her way in postwar Prague, balancing the hell from which she just emerged with considerations like which boy to date; The Unloved: From the Diary of Perla S., is about a 17-year-old in Theresienstadt working as a prostitute; Darkness Casts No Shadow, the novella that became the (beautiful and wrenching) film Diamonds of the Night, is about two boys trying to escape a train carrying them to a camp.
The choice to so often focus on the very young does two things.
First, it makes the juxtaposition between darkness and light that much starker. The worst things imaginable are happening to people who should be out playing or daydreaming or shuffling their schoolbooks. Yet they still, in Lustig’s works, hold onto their humanity, even as their innocence is stolen from them.
As Dalibor Rohac, a senior fellow focused on European affairs at the American Enterprise Institute, wrote me in an email: “Lustig writes about a lot of very dark stuff…but somehow that darkness never breaks him.”
But second, Lustig’s focus on the young gives his work, as specific as it is, a kind of universal urgency. Read a novel about teenagers running from transports in Central Europe and how their neighbors treat them — and then go and read the news about ICE raids and schoolchildren here in the United States. The point isn’t that the situations are one to one — they never are — but that, as people, we all grapple with similar challenges: What it means to be human; what we owe to our own and other people’s children; how to refuse cynicism when it seems like moral depravity is a prerequisite for holding actual power.
“I write about people under pressure, I write about tests that people are not ready for and which they did not expect,” Lustig said in 2002.
We are in an era of such tests. It sometimes feels like I spent the past year talking about crises: of liberal democracy, of American and Jewish identities, of human rights. So many are in so much pain; so many worry that 2026 will represent a continuation, or worsening, of tests we have no idea how to meet.
Perhaps fittingly, 2026 is also the centenary of Lustig’s birth. The Arnošt Lustig Foundation is preparing a year-long festival in 10 countries over four continents. One goal, Lustigová said, is to promote the idea, which so often appears in Lustig’s work, that humanism “doesn’t need to be imported or exported. It just needs to be cultivated.”
“The answer is, yes, we can keep our humanity,” she added. “We decide that ourselves, even under the harshest of circumstances. It’s a choice to be able to live with our conscience and keep our human dignity.”
“You can put that into Gaza, Israel, Sudan, Tanzania. You can put it anywhere.”
Listening to her, I thought again of what it means to live in pursuit of dignity and justice at a moment when that can feel at best foolish and at worst impossible — and of “Black Lion,” and the stories that can help to show us how.
The post The Holocaust survivor writer who can help us through this ominous era appeared first on The Forward.
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What if Donald Trump puts his name on the US Holocaust Memorial Museum?
What if I told you that this morning, I found the following Truth Social post on my newsfeed?
“THE TRUMP US HOLOCAUST MEMORIAL MUSEUM HONORS will be broadcast tonight, on CBS, and Stream on Paramount+. Tune in at 8 P.M. EST! At the request of the Board, and just about everybody else in America, I am hosting the event. Tell me what you think of my “Master of Ceremony” abilities. If really good, would you like me to leave the Presidency in order to make “hosting” a full time job? We will be honoring true GREATS in the History of the Holocaust, from the Elders of Zion and the NSDAP to John Birchers and Groypers. THANK YOU FOR YOUR ATTENTION.”
If you said this post wasn’t real, you would be right. If you said that I tweaked a recent Truth Social post, swapping the US Holocaust Memorial Museum for the former John F. Kennedy Memorial Center for the Performing Arts, you would be right about that too.
But if you said that this post was unthinkable, my response would be “Think again.”
The phrase “Thinking the unthinkable” was all the rage in the late 1950s and early 1960s. It was an era darkened by the threat of mushroom clouds, the theatrics of Peter Sellers in Stanley Kubrick’s film Dr. Strangelove, and the theories of Herman Kahn, whose notion of the Doomsday Machine features in Kubrick’s masterpiece. Kahn coined the term “unthinkable,” insisting that while “nuclear war may seem highly unlikely, indeed unthinkable, to many people — it is not impossible.”
To this very day, the threat of a nuclear holocaust remains all too real and thinkable. But it has been sidelined by a different kind of threat, one that has buried the very concept of the unthinkable.
So many words and acts once considered unthinkable have, under the two Trump presidencies, become not just thinkable and not just doable, but also increasingly unremarkable. Is there any word or act we still consider safely and surely unthinkable? Is there anything at all that, to quote Herman Kahn, while it may seem highly unlikely, indeed unthinkable, to many people — is not impossible?
To find an answer, it helps to suggest a limiting case on our government’s effort to make all things thinkable, and thus acceptable, even normal. Consider the fake post with which I began this column — namely, that Donald Trump would one day plaster his name on the building that houses the United States Holocaust Memorial Museum. Can there be anything more unthinkable than Trump stamping his name on the USHMM, the very institution that is dedicated to reminding the world of the consequences of acting on the unthinkable?
In his reflections on life under totalitarian rule, The Captive Mind, Polish poet and Nobel Prize Laureate Czeslaw Milosz observed that all “concepts men live by are a product of the historic formation in which they find themselves. Fluidity and constant change are the characteristics of phenomena. And man is so plastic a being that one can even conceive of the day when a thoroughly self-respecting citizen will crawl about on all fours, sporting a tail of brightly colored feathers as a sign of conformity to the order he lives in.”
We see such plasticity on the sets of Fox News, the corridors of Congress and in the board rooms of media, legal, and tech titans where talking heads, politicians and CEOs happily crawl about with many-colored tails of feathers. This is also true in the board rooms of the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts and the Donald J. Trump Institute of Peace. (The names of these sites must be written in full to fully grasp the absurd character of this era.)
But the United States Holocaust Memorial Museum will always be exempt from this creeping rot of the absurd, right?
Wrong.
In early May, the USHMM, which like the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts is both privately and federally funded, announced an overhaul of its board. Nearly all its Biden-appointed members were fired, replaced by a choice assortment of Trump appointees. They include Sid Rosenberg, a conservative talk-show host who spoke at a Trump rally last year, denouncing the Democrats as “a bunch of degenerates.”
Another Trump appointee, Martin Oliner, published an op-ed in The Jerusalem Post earlier this year in which he called for the forcible removal from Gaza of Palestinians, whom he described as “fundamentally evil.” In another piece, titled “Make the Holocaust Memorial Council Great Again,” he warned that the USHMM was not meeting its “important role.”
Equally troubling was this fall’s temporary closing until next February of the museum exhibit dedicated to America’s wartime response to the Holocaust. The ostensible reason was to “upgrade the exhibit,” an Orwellian phrase that some staffers fear means the blurring the historical record, one that includes the disinterest of the White House, the fecklessness of most Jewish leaders, and the polite, yet potent antisemitism at the State Department.
In his landmark work The Abandonment of the Jews, the historian David Wyman offers a similar conclusion on the American public’s response to the Holocaust: “Few American non-Jews recognized that the plight of the European Jews was their plight too. Most were either unaware, did not care, or saw the European Jewish catastrophe as a Jewish problem, one for Jews to deal with. That explains, in part, why the United States did so little to help.”
Is it possible that because too many of us remain unaware of or indifferent to the Trump administration’s abandonment of the unthinkable, we have invited the catastrophe now enveloping our nation? A catastrophe that already announces itself in the mass and often violent arrests and deportations of men and women because of their skin color? In the lawless killing of civilians in international waters? In the unconstitutional deployment of the National Guard in our cities? For those who do not yet have an answer, it is worth giving the matter a bit of thought — even if you find those thoughts unthinkable.
The post What if Donald Trump puts his name on the US Holocaust Memorial Museum? appeared first on The Forward.
