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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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US Aircraft Carrier Enters Middle East Region, Officials Say
The USS Abraham Lincoln (CVN-72), a Nimitz-class nuclear-powered aircraft carrier, at Naval Air Station North Island in San Diego, California, US, Aug. 11, 2025. Photo: REUTERS/Mike Blake
A US aircraft carrier and supporting warships have arrived in the Middle East, two US officials told Reuters on Monday, expanding President Donald Trump’s capabilities to defend US forces, or potentially take military action against Iran.
The aircraft carrier USS Abraham Lincoln and several guided-missile destroyers have crossed into the Middle East region, which comes under the US military’s Central Command, the officials told Reuters.
Trump said on Thursday that the United States had an “armada” heading toward Iran, but hoped he would not have to use it.
The warships began deploying from the Asia-Pacific region earlier this month, as tensions between Iran and the United States escalated following a crackdown on protests across Iran.
Trump had repeatedly threatened to intervene if Iran continued to kill protesters, but the countrywide demonstrations have since abated. The president said he had been told that killings were subsiding and that he believes there is currently no plan for the executions of prisoners.
The US military has in the past surged forces into the Middle East at times of heightened tensions, moves that were often defensive.
However, the US military staged a major buildup last year ahead of its June strikes against Iran’s nuclear program.
In addition to the carrier and warships, the Pentagon is also moving fighter jets and air-defense systems to the Middle East.
Over the weekend, the US military announced that it would carry out an exercise in the region “to demonstrate the ability to deploy, disperse, and sustain combat airpower.”
A senior Iranian official said last week that Tehran would consider any attack as an “all-out-war against us.”
The United Arab Emirates said on Monday that it will not let its airspace, territory or territorial waters be used for any hostile military actions against Iran.
The US military’s Al Dhafra Air Base is located south of the UAE capital Abu Dhabi and has been a critical US Air Force hub in support of key missions against the Islamic State, as well as reconnaissance deployments across the region.
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Wikipedia, Qatar, and the Future of Knowledge
Qatar’s Prime Minister and Minister for Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani speaks on the first day of the 23rd edition of the annual Doha Forum, in Doha, Qatar, Dec. 6, 2025. Photo: REUTERS/Ibraheem Abu Mustafa
Imagine a world in which facts can be erased from one of society’s key sources of information.
A world where foreign governments and terror-supporters have a say in whether you should know something or not.
A world where truth is malleable and facts are twisted to fit pre-determined narratives.
No, this isn’t an Orwellian dystopia. It’s Wikipedia as it currently operates: one of the world’s most influential websites and a primary source of information for millions.
Because of how it crowd-sources information, Wikipedia is one of the most extensive sources of knowledge on the Internet (and possibly in the entire world). However, this same strength is also Wikipedia’s biggest weakness, leaving it vulnerable to manipulation by autocracies, terror supporters, and other bad actors.
From recently-uncovered Qatari influence to a secret network of anti-Israel activists, we’ll take a look at how the truth is being manipulated on Wikipedia, and what this means for our understanding of the world.
Wikipedia was meant to democratize knowledge, but today it’s a hub for deliberate fake info and erasing documented history by rogue editors – what I call Knowledge Poisoning.
The list of victims is endless:
Iranian protestors in Iran, Iryna Zarutska, Women, Jews and more.The… pic.twitter.com/Ir7WzKfHGD
— Ella Kenan (@EllaTravelsLove) January 17, 2026
In Qatar’s case, the PR firm Portland Communications was hired after Qatar was selected to host the 2022 World Cup. Its job was to edit Wikipedia articles related to human rights, and to suppress other unflattering facts that threatened the state’s international image.
According to the report, between 2013 and 2024 Portland Communications directed a network of subcontractors to edit Wikipedia articles on human rights in Qatar, as well as entries on Qatari politicians and businessmen accused of corrupt or unethical conduct.
The edits were deliberately small and incremental, designed to evade detection and slip past the scrutiny of other Wikipedia editors.
In short, anyone researching Qatar on Wikipedia has not been presented with a full or nuanced picture of the Gulf state.
Instead, they encountered paid-for reputation management designed to polish its image and suppress unflattering facts. In the process, Wikipedia shifted from an information resource to a vehicle for indoctrination.
The @TBIJ just revealed a UK PR firm allegedly paid intermediaries to rewrite Wikipedia pages — burying criticism of Qatar and reshaping public perception.
Hidden edits like these launder reputations, making biased content appear neutral to millions. The Portland case is the… pic.twitter.com/EwZpwS2ODx
— Ashley Rindsberg (@AshleyRindsberg) January 17, 2026
Nor is Qatari influence confined to Wikipedia. Analyst Eitan Fischberger has noted that the Qatar Investment Authority has invested billions of dollars in Elon Musk’s xAI. This is a development that has potential implications for how Qatar is portrayed on Grokipedia, xAI’s alternative to Wikipedia.
If this pattern continues, the result is straightforward: future audiences may encounter a curated version of Qatar that downplays human rights abuses and other reputational liabilities. By strategically funding the platforms people rely on for information, a state need not censor facts outright, as it can simply ensure they are never meaningfully encountered.
I was about to tweet about how Grokipedia is already far better than Wikipedia.
And I was going to illustrate this by comparing their pages on Qatari foreign influence in American universities.
But it looks like Qatar noticed too. Hence the billions now being thrown at xAI, as… pic.twitter.com/0VcCrJlUpx
— Eitan Fischberger (@EFischberger) January 8, 2026
Wikipedia’s Untrustworthiness on Israel
For those who have followed developments around Wikipedia, the revelation that Qatar actively sought to edit articles in its favor came as little surprise. Abuse of the crowdsourced encyclopedia by bad-faith actors has been documented for years.
In 2024, investigative journalist Ashley Rindsberg published an in-depth exposé about a group of 40 activists who had engaged in a coordinated campaign of anti-Israel disinformation since 2020.
According to Rindsberg, this group accounted for 90 percent of the content on dozens of Israel-related articles and made a combined total of more than two million edits on over 10,000 articles.
This coordinated effort has transformed Wikipedia’s Middle East narrative: Zionism is increasingly framed as inherently evil, Hamas’ violent Islamist ideology is softened or obscured, Iranian human rights abuses are minimized, and the Jewish historical connection to the Land of Israel is routinely challenged or erased.
Rindsberg has also identified another coordinated effort: a group known as Tech for Palestine (TFP), which formed during the recent Israel–Hamas war and edited thousands of Wikipedia articles related to Israel.
In its own welcome message on the platform Discord, the group explained its focus on Wikipedia by noting that the encyclopedia’s “content influences public perception.”
Most recently, independent investigative journalist David Collier conducted a deep dive into a Wikipedia claim that the Israeli town of Ofakim was built on a depopulated Bedouin village. He found that the cited books and maps did not support the claim at all, and that the evidence had been effectively fabricated through misrepresentation.
Yet the claim remains on Wikipedia, upheld by a decision from an anti-Israel activist editor, and it continues to feed into AI systems that treat Wikipedia as authoritative, compounding the misinformation.
Wikipedia’s Israel problem is no longer in dispute. As long as activist editors retain outsized control over key articles, the Internet’s largest encyclopedia remains an unreliable source for understanding Israel, the Palestinians, and the Middle East.
Exclusive: A detailed investigation exposes how false claims on @Wikipedia fabricate history – then get laundered into activist and media campaigns used to smear elected officials and demand resignations
Thread— David Collier (@mishtal) January 5, 2026
How Wikipedia Influences Your Life — Even Without Your Knowledge
According to Wikipedia’s own data, the site is viewed nearly 10,000 times per second, totaling close to 300 billion page views annually. In practice, this means a significant portion of the world’s population relies on Wikipedia for basic knowledge, often without realizing how susceptible it is to manipulation by bad-faith actors.
And opting out is not an escape. Even users who never consult Wikipedia themselves are still influenced by it, as many AI systems draw on Wikipedia as an authoritative source, recycling its distortions at scale. And to mark its 25th anniversary, Wikipedia has signed content partnerships with major AI companies, including Meta, Microsoft, Amazon, Perplexity, and Mistral AI.
This influence is already embedded in everyday technology. Google’s search results routinely draw on Wikipedia as a trusted reference, while voice assistants such as Alexa and Siri rely on it to answer basic factual queries.
In practice, Wikipedia now functions as a foundational layer of the modern information ecosystem.
At the center of everything is Wikipedia.
Wikipedia articles appear in 67%-84% of all search engine results & most info boxes
— Ethan Mollick (@emollick) May 30, 2023
Whether you consult Wikipedia directly, ask an AI system for information, or turn to Siri with a question, you are being shaped by the thousands of editors whose collective work forms Wikipedia.
Most of those editors are diligent volunteers committed to accuracy and the pursuit of knowledge. Some, however, are not. They omit facts, introduce disinformation, and quietly reshape narratives to fit an ideological agenda.
The real danger is not Wikipedia’s scale, but the trust it enjoys. Too often, it is treated as neutral while users have no reliable way to distinguish between an article written to inform and one designed to manipulate.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Italy Pushes for EU Clampdown on Iran’s Revolutionary Guard Over ‘Heinous Acts’
Italian Foreign Minister Antonio Tajani speaks during an interview with Reuters in Rome, Italy, April 15, 2024. Photo: REUTERS/Guglielmo Mangiapane
Italy will ask European Union partners this week to place Iran’s Islamic Revolutionary Guard Corps (IRGC) on the EU‘s terrorist register, Italian Foreign Minister Antonio Tajani said on Monday, signaling a shift in Rome’s position.
Until now, Rome had been among the governments resisting efforts to brand the IRGC as a terrorist group, but Tajani said a bloody Iranian crackdown on street protests this month that reportedly killed thousands of people could not be ignored.
“The losses suffered by the civilian population during the protests require a clear response,” Tajani wrote on X, adding he would raise the issue on Thursday at a meeting of EU foreign ministers in Brussels.
“I will propose, coordinating with other partners, the inclusion of the Revolutionary Guards on the list of terrorist organizations, as well as individual sanctions against those responsible for these heinous acts.”
Being branded a terrorist group would trigger a set of legal, financial, and diplomatic measures that would significantly constrain the IRGC’s ability to operate in Europe.
Set up after Iran’s 1979 Islamic Revolution, the IRGC holds great sway in the country, controlling swathes of the economy and armed forces, and is also in charge of Iran’s ballistic missile and nuclear programs.
While some EU member states have previously pushed for the IRGC to be listed, others have been more cautious, fearing that it could lead to a complete break in ties with Iran, harming any chance of reviving nuclear talks and jeopardizing any hope of getting EU nationals released from Iranian jails.
However, Iran’s violent crackdown on protests has revived the debate and added momentum to discussions about adding the IRGC, which is already included in the bloc’s human rights sanctions regime, to the EU terrorist list.
Italian, French, and Spanish diplomats raised qualms during a meeting in Brussels earlier this month about adding the IRGC to the list, EU diplomats told Reuters at the time.
If France continues to object, then the move to sanction the IRGC will fail, diplomats have said.