Uncategorized
An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
—
The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
Uncategorized
The Top 100 People Positively Influencing Jewish Life, 2025
In honor of The Algemeiner‘s 12th annual gala, we are proud to present our “J100” list — 100 individuals who have positively influenced Jewish life over the past year.
Uncategorized
Argentina’s Milei Visits Rebbe’s Ohel, Grave of Chabad Leader, in New York, Reaffirms Strong Support for Israel
Argentine President Javier Milei speaks during a Plenum session of the Knesset, Israel’s Parliament, in Jerusalem, June 11, 2025. Photo: REUTERS/Ronen Zvulun
Argentina’s President Javier Milei visited the Rebbe’s Ohel, the resting place of Chabad-Lubavitch leader Rabbi Menachem Mendel Schneerson, in Queens, New York on Sunday during his US diplomatic tour, reaffirming his strong support for Israel and solidarity with the Jewish community amid rising Middle East tensions.
Alongside Rabbi Simon Jacobson, chairman and publisher of The Algemeiner, the Argentine president visited the mausoleum of the world-renowned Jewish thinker and spiritual leader.
Over the years, the site has drawn not only devoted Jewish pilgrims but also leaders and public figures from around the world seeking guidance, inspiration, and a moment of reflection.
Milei’s visit to the Ohel marked his first stop in New York, a spiritually significant and politically symbolic gesture that comes amid surging antisemitism around the world and ongoing conflict in the Middle East, where the US and Israel continue to wage a military campaign against Iran.
Together with Foreign Secretary Pablo Quirno, Chief of Staff Manuel Adorni, and Secretary General of the Presidency Karina Milei, the Argentine leader began his diplomatic tour in Miami earlier this week, marking his 15th visit to the United States.
Organized by the Argentine Embassy as part of Argentina Week, in partnership with Bank of America and J.P. Morgan, this latest tour aims to strengthen diplomatic ties with allied leaders while attracting new investment to Buenos Aires.
On Saturday, Milei participated in the “Shields of the Americas” summit in Miami, which brought together political leaders and business figures from across the continent.
He also attended a luncheon hosted by US President Donald Trump and was honored with an award at the Hispanic Prosperity Gala.
While in New York, Milei spoke at Yeshiva University in Manhattan, delivering a speech that underscored his commitment to fighting terrorism and promoting stronger international cooperation.
“I feel like the most Zionist president in the world,” the Argentine leader said during his speech.
He also reaffirmed his support for Israel and the United States amid the current escalation in the war with Iran, declaring, “We are going to win.”
Since the start of the war, Milei has voiced strong backing for the US and Israel’s military campaign against Iran. At the same time, his government has heightened security alerts amid growing concerns that Iran and its terrorist proxies could activate sleeper cells abroad in retaliation.
While in New York, he is also set to attend The Algemeiner‘s annual gala, where on Monday he will be honored for his “unwavering moral clarity, principled leadership, and steadfast support for Israel and the Jewish people.”
Milei will conclude his tour with a visit to Chile to attend the presidential inauguration of newly elected president José Antonio Kast.
Since taking office over a year ago, Milei has been one of Israel’s most vocal supporters, strengthening bilateral relations to unprecedented levels and in the process breaking with decades of Argentine foreign policy tradition to firmly align with Jerusalem and Washington.
Last year, Milei formally launched the Isaac Accords with the aim of strengthening political, economic, and cultural cooperation between the Jewish state and Latin American governments.
The Argentine leader called his country a “pioneer” alongside the United States in promoting the new framework, emphasizing its role in fostering closer ties between Israel and the region across key strategic fields.
Milei also announced plans to relocate the country’s embassy to Jerusalem next spring, fulfilling a promise made last year, as the two allies continue to strengthen their bilateral ties.
Less than a year after the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina became the first Latin American country to designate the Palestinian Islamist group as a terrorist organization.
Uncategorized
French Jewish Girl Assaulted Near Paris, Adolescents Arrested for Antisemitic Attack
Sign reading “+1000% of Antisemitic Acts: These Are Not Just Numbers” during a march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
Three teenage boys assaulted a 14-year-old Jewish girl and threatened to kill her in the Parisian suburb of Sarcelles on Friday, police said, resulting in a trip to the hospital for the victim and arrests for two of the 12-year-old suspects.
The incident began when three younger boys approached an older teenage girl to ask why she failed to observe Ramadan, according to local media reports. After she disclosed her Jewish identity, the three reportedly began calling her a “dirty Jew” and one threatened, “I’ll kill you on the Koran.” They then allegedly beat her, especially on her face.
The assault required a trip to the emergency room, where hospital staff described her as in a state of shock.
Paris law enforcement arrested two suspects that evening and seek to identify the third.
Another suburb of Paris also saw an antisemitic incident on Sunday when vandals hit a Kosher restaurant in Levallois-Perret, spray-painting “dirty Jew” in red across the building’s windows.
A kosher restaurant in Levallois-Perret, near Paris vandalized with antisemitic graffiti reading “Dirty Jew.” Photo: Screenshot
Antisemitic vandals hit Kokoriko, another Kosher restaurant in Paris, just two weeks earlier. Investigators say the criminals sprayed acid on tables, walls, and the floor, rendering silverware and plates unusable.
That attack came just days after the French Interior Ministry last month released its annual report on anti-religious acts, revealing a troubling rise in antisemitic incidents documented in a joint dataset compiled with the Jewish Community Protection Service.
Antisemitism in France remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, as Jews and Israelis faced several targeted attacks, according to the data.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the newly released report warned that antisemitism remained “historically high,” with more than 3.5 attacks occurring every day.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled.
The most recent figure of total antisemitic incidents represents a 21 percent decline from 2023’s record high of 1,676 incidents, but a 203 percent increase from the 436 antisemitic acts recorded in 2022, before the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
The surge in antisemitism appears to have carried into this year. Last month, a 13-year-old boy on his way to synagogue in Paris was brutally beaten by a knife-wielding assailant.
“How do you find the words to explain to a 13-year-old child that he is being attacked because he is Jewish? Who will be able to restore his confidence in the future tomorrow?” Yonathan Arfi, president of the Representative Council of French Jewish Institutions (CRIF), said of the incident.
One-third of last year’s antisemitic incidents in France explicitly referencing Palestine or the war in Gaza, indicting that anti-Israel rhetoric is fueling antisemitism.
The prominence of anti-Zionist forms of antisemitism has prompted French leaders to propose legislation combating this type of hate, as announced by French Prime Minister Sébastien Lecornu last month at CRIF’s annual gathering,
“To define oneself as anti-Zionist is to question Israel’s right to exist. It’s a call for the destruction of an entire people under the guise of ideology,” Lecornu said, announcing that the government would introduce a bill to criminalize anti-Zionism. “There is a difference between legitimate criticism of the Israeli government and rejecting the very existence of the Jewish state. This ‘blurring’ must stop.”
Lecornu declared that “hatred of Jews is hatred of the Republic and a stain on France.”