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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Oct. 7 spurred this secular private school in Manhattan to start holding an annual Shabbat gathering
(New York Jewish Week) — A new Jewish tradition has taken hold at a private, non-Jewish school in Manhattan.
On a recent Friday, about 240 students, parents and educators from the Town School, located on the Upper East Side, stayed late to eat matzah ball soup, recite blessings over challah and candles, and sing Hebrew songs.
It was the third time in as many years that the school had held a Shabbat celebration, and more than half of the students and parents in attendance weren’t Jewish.
“I think there is a real enthusiasm and excitement for families who are not Jewish to come into their first Shabbat or learn more about it again,” said Pierangelo Rossi, the Town School’s director of equity and community action.
Originally from Peru, Rossi is not Jewish. His first Shabbat experience ever was at the Town School in 2024, after Jewish parents organized a gathering in the wake of the Oct. 7, 2023, attack on Israel.
For years, the school had special “affinity groups” and spaces for students and parents of color, for “white anti-racist” students, and for queer students and their allies. The attack, and the surge of antisemitism that followed, spurred Jewish students and parents to work with the school to create their own.
While the Town School does not collect information about students’ religion, officials estimate that at least a quarter of the student body is Jewish.
“After Oct. 7, we knew — and it became clear to all of us — that our Jewish community was looking for that sense of affirmation in a way they hadn’t before,” said Head of School Doug Brophy.
Brophy, who has led the Town School since 2018, understood how they felt. He is also vice president of the Stephen Wise Free Synagogue on the Upper West Side.
Affinity groups have emerged as a hot-button issue in the debate over DEI, or diversity, equity and inclusion. While their proponents say the groups give minority and marginalized populations desperately needed spaces of their own, critics of DEI say the groups can reinforce divisions and inappropriately inject progressive ideologies into schools and other institutions.
Jewish “anti-woke” advocates have particularly criticized the affinity group framework for too often forcing Jewish students into a binary framework about race and privilege that does not recognize the complexity of Jewish identity.
At the same time, tensions amid the aftermath of Oct. 7 roiled some New York City private schools. The head of one elite private school stepped down last summer after members of the school community clashed over identity, antisemitism, Islamophobia and the Gaza war.
At the Town School, officials and parents say, those tensions have been absent. Instead, the entire school community has embraced the Shabbat celebrations alongside the other special events held to honor students’ traditions, such as a lion parade on the school’s block to mark Lunar New Year and a Persian New Year observance led by parents.
“Whether it’s coming from a vulnerability or a difference, it’s [about] wanting to be part of something bigger than yourself, and not just our Jewish families and colleagues feeling a sense of identity, but everyone else developing a greater sense of empathy,” Brophy said.
The Town School is not the only non-Jewish private school in the city to hold Shabbat celebrations in recent years: Riverdale Country Day School in the Bronx says 700 people attended its November 2024 gathering. But it has committed to annual gatherings, which are growing in attendance.
That first Shabbat in 2024 was led by Rabbi Bradley Solmsen from the Conservative Park Avenue Synagogue; in 2025, by Rabbi Rena Rifkin from Stephen Wise; and this year, by Ana Turkienicz, an educator from the Upper West Side’s Rodeph Sholom School and the Pelham Jewish Center.
“For me, it was really a very different context where you have non-Jews that are interested in learning about what is it that Jews do and are open,” Turkienicz said. “And it was beautiful.”
To create an educational plan that was still engaging for children of all ages, she narrowed the focus of the event to two words: “Shabbat” and “shalom,” meaning “Sabbath” and “peace.”
“I need to use vocabulary, and I need to work with the room only, with those with concepts that are universal,” Turkienicz added. “And there is a lot. There’s a lot in ‘Shabbat’ and ‘shalom’ that are universal.”
She taught the guests the songs “Bim Bam” and “Salaam” — the latter being the Arabic word for “shalom” — and recited the blessings over the candles and challah, and the younger children decorated placemats, while the older children hung out with their classmates.
14-year-old Daniel Rybak stuck around near the school after his last class of the day got out so he could attend the after-school Shabbat service for his second time.
Rybak, whose mother is Catholic and whose father is Jewish, has attended the Town School for nine years.
“Just talking about the greater world at this point, with all the troubles in the Levant, with Israel and Gaza, as well as just the general sense, I suppose, that things are getting a little more violent around the world — it’s just a nice thing that brings people back to that sense of, ‘Hey, we’re here, we’re family, we’re OK, we’re getting through this,’” Rybak said. “It just shows that even throughout all that that’s happened everywhere, there’s still pockets of community and of real hope.”
This year, the Shabbat gathering took on added meaning for some attendees as some of New York’s Jews feel increasingly alienated or afraid following the election of Zohran Mamdani, a longtime and staunch critic of Israel, to the mayor’s office.
“The whole time I was thinking: 20 blocks north from here, there is a new mayor that we don’t know what [he’s] going to be for the Jewish community in New York,” Turkienicz said. “Twenty blocks south of his mansion, we have a private, non-Jewish school doing a Kabbalat Shabbat.”
Katy Williamson, a Jewish parent who helped organize the last two Town School Shabbats and attended this year’s, said she was “really blown away by the sense of community” and surprised by how many people attended.
“I read the news. Obviously, we live in New York City. I’m very aware of what’s going on outside of this, just in the world right now,” she said. “There was just this really warm feeling. … So many people from the school community joined and wanted to be a part of it.”
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Trump’s antisemitism envoy rebukes European rabbi, drawing praise from Elon Musk
(JTA) — A disagreement over how to define the sources of rising antisemitism in Europe escalated into a public clash this week between two prominent Jewish leaders, with tech billionaire Elon Musk intervening to back the U.S. government’s antisemitism envoy over a prominent European rabbi.
The dispute centers on remarks made Wednesday at the World Economic Forum by Rabbi Pinchas Goldschmidt, the president of the Conference of European Rabbis, during a panel discussion on antisemitism, extremism and social cohesion.
Responding to a question about the surge of antisemitism in Germany and beyond, Goldschmidt said the Oct. 7 Hamas-led attack on Israel had triggered a dramatic global rise in antisemitic incidents, including what he described as organized and state-sponsored activity on university campuses and in public spaces.
Goldschmidt then linked broader political developments in Europe to immigration-related anxieties.
“I think the rise of the extreme right in many European countries is a response to the insecurity felt by the so-called old Europeans regarding the new immigrants who came from the Middle East,” he said.
He went on to argue that combating antisemitism and Islamophobia together was in the shared interest of Jewish and Muslim communities, pointing to past interfaith initiatives he said had helped promote social cohesion.
Rabbi Yehuda Kaploun, the U.S. special envoy to monitor and combat antisemitism, publicly criticized Goldschmidt’s remarks on X, calling them a misreading of the drivers of contemporary antisemitism in Europe. The intervention marked one of Kaploun’s first major public statements since his Senate confirmation in December.
“Blaming ‘old Europe’ for the present surge in antisemitism is disgraceful,” Kaploun wrote, arguing instead that mass migration has played a significant role in recent antisemitic violence and threats to Jewish safety.
“I am proud to serve in an administration that understands that mass migration is a huge driver of antisemitism,” Kaploun wrote. “It creates dramatic social changes and threatens the safety of all citizens. This administration, led by President Trump and Secretary Rubio, recognizes and confronts today’s challenges with clarity. Mass migration itself threatens the safety of Jews and all communities.”
Musk, the owner of X, amplified Kaploun’s critique by reposting his comments and replying, “Exactly. Thank you for speaking up,” a move that quickly broadened the dispute beyond Jewish communal circles.
Goldschmidt responded within hours, rejecting the characterization of his remarks and saying they had been taken out of context. He said he did not blame European culture for antisemitism and reiterated that he views antisemitism as stemming from multiple ideological sources, including the far right, the far left and radical Islamist violence.
“I never blamed ‘old Europe’ for the current rise in antisemitism,” Goldschmidt wrote, adding that his Davos comments were intended to explain political reactions to immigration, not to excuse antisemitic attacks.
The exchange highlights a growing divide among Jewish leaders over how to frame antisemitism amid polarized debates about immigration, integration and public safety — debates that have increasingly spilled into partisan politics in the United States.
Kaploun’s emphasis on migration echoes language used by Vice President JD Vance, who said in December that reducing immigration was “the single most significant thing” the United States could do to curb antisemitism, while dismissing claims of rising antisemitic sentiment within the Republican Party.
The dispute also reflects longstanding institutional tensions. Kaploun is affiliated with the Chabad-Lubavitch movement, which has grown into a dominant force in Jewish communal life in Russia and parts of Europe. Goldschmidt, a former chief rabbi of Moscow who left Russia after refusing to endorse the war in Ukraine, represents a European rabbinic establishment that has at times clashed with Chabad over authority and representation.
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Rabbi among dozens arrested in faith leaders’ anti-ICE protest in Minnesota
(JTA) — At least one local rabbi was arrested Friday in Minneapolis as hundreds of faith leaders from around the country gathered to protest Immigration and Customs Enforcement activity in the Twin Cities.
Rabbi Emma Kippley-Ogman, the Jewish and interfaith chaplain at Macalester College in St. Paul, was briefly detained by police alongside leaders of other faiths while staging a protest at the airport.
In photos and video from the protest just before the arrest, Kipley-Ogman can be seen delivering brief remarks while wearing a rainbow tallit and standing in a line at the airport’s arrivals gate with several other faith leaders who hold hands and pray. Kipley-Ogman did not immediately return a Jewish Telegraphic Agency request for comment.
Rabbi Aaron Weininger, who leads the Conservative Adath Jeshurun Congregation in Minnetonka, was also demonstrating at the airport and witnessed Kippley-Ogman’s arrest. He said the rabbi “was in the lineup of clergy being prepared to get arrested.”
“The goal was to disrupt operations because [the airport] is being used to deport folks, like three flights a day,” Weininger told JTA. He described the overall mood of the protest as “very peaceful.” In photos from the event, he is wearing a tallit and holding a sign reading “ICE Out of Minneapolis.”
He continued, “The clergy brought out the best of what faith does, which is lifting people up, building community and speaking up for justice. There was song, there was prayer, a lot of relationship-building. The crowd was calm but also very clear, calling to the end of the atrocities that ICE is committing.”
In an Instagram video from the airport, Rabbi Daniel Kirzane of the Reform KAM Isaiah Israel in Chicago, wearing a beanie from the Hebrew Union College-Jewish Institute of Religion, said he had come to the protest because “the Torah teaches us that society and government are meant to protect people, not to scare them and not to brutalize them.”
The three were among an estimated 100 rabbis and Jewish leaders on the ground for “ICE Out” events across the Twin Cities Friday, after local clergy issued a broader call for a show of strength to combat the region’s intensified ICE activity over the past few weeks. Many local Jewish institutions, including the federation, the JCC, Jewish day schools and Jewish social services groups, have condemned ICE’s presence.
While mainstream Jewish groups say they are not opposed to responsible immigration enforcement, a steady stream of distressing incidents in Minnesota — including including the shooting death of Renee Good by an ICE agent, the detention of a 5-year-old child, and agents reportedly forcing open the door of a U.S. citizen — have galvanized a faith-based response in starkly moral terms.
“What did we learn from the Holocaust? We have to act and we have to resist,” one visiting rabbi, Diane Tracht of Reform-affiliated Temple Israel near Gary, Indiana, told Religion News Service while patrolling a heavily Hispanic and Somali region looking for ICE activity. “If I’m not going to act and resist now, then I shouldn’t call myself a rabbi and I can’t be a proud Jew.”
Dozens of the rabbis on the ground Friday were activated through T’ruah, the Jewish social justice network. Also present were Rabbi Jonah Pesner, head of the Union for Reform Judaism’s religious action center; Avodah CEO Cheryl Cook; Bend the Arc CEO Jamie Beran; and members of Conservative Judaism’s social justice commission, among others.
“It’s all rooted in the biblical commandment that we were slaves in Egypt, and we’re to love the stranger,” Pesner told TC Jewfolk, a local Jewish news site. “The biblical text repeats that 36 different times in 36 different ways, and it really calls our clergy to action.”
The airport protest was just one of several anti-ICE events that local and national clergy staged in the Twin Cities area Friday, amid frigid temperatures that saw wind chill as low as 40-below. Temple Israel, a prominent Reform congregation in Minneapolis, also hosted an interfaith prayer service.
“Each and every one of our traditions believes in the dignity of every human being,” Temple Israel Senior Rabbi Marcia Zimmerman told the gathered crowd Friday morning, to applause.
After extolling the virtues of the region’s diversity, Zimmerman added, “When I began this work, and I was ordained in 1988, I said these words. But it wasn’t against the reality that we have today. Now we have to walk these words. We have to live these words. And it is, in my mind, the moment that history will define us. And guess what, history is on our side.”
Another local Jewish leader took a different protest tactic, urging a day of fasting on Friday.
“In Jewish tradition, when a community faces crisis, violence, injustice or moral collapse, we do not look away. The Talmud describes an ancient custom of instituting communal fast days,” Rabbi Tamar Magill-Grimm, senior rabbi at the Conservative Beth Jacob Congregation in Mendota Heights, said during an interfaith press conference earlier in the week. “Fasting is not about self-affliction. It is about clarity. It is about refusing to numb ourselves to suffering.”
Vice President JD Vance visited Minneapolis on Thursday, where he sought to defend the Trump administration’s immigration policies while also hoping to “turn down the temperature.”
Faith communities have emerged as a crucial dimension of the protests, with Attorney General Pam Bondi announcing Thursday the arrests of three anti-ICE protesters who had been involved in disrupting a church service over the weekend. A planned anti-ICE rally in New York City Friday afternoon was set to feature Rabbi Stephanie Kolin, of Congregation Beth Elohim in Brooklyn, as one of the speakers.
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