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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Rep. Dan Goldman urges ‘no’ vote on proposed Brooklyn Israel boycott, warning of antisemitism
Rep. Dan Goldman of New York and his primary challenger Brad Lander are wading into the contentious debate over a proposed boycott of Israeli products at a Brooklyn cooperative grocery store ahead of an expected vote next week.
In a statement shared exclusively with the Forward on Wednesday, Goldman urged members of the popular Park Slope Food Coop in Brooklyn to attend a May 26 vote and cast ballots against the boycott resolution — and condemned the measure as antisemitic.
“Everyone is free to criticize the Israeli government — which I do not hesitate to do — but joining a movement that was founded on the principle of the elimination of Israel will have no impact on the Israeli government or the Israeli economy,” Goldman said in his statement. “Instead, it only succeeds at shifting the responsibility for the Israeli government’s actions to American Jews — which is quintessential antisemitism.”
Goldman said that he is aligning himself with Rabbi Rachel Timoner of Congregation Beth Elohim, a progressive leader, as the debate has spilled into local politics and Jewish communal life in the progressive neighborhood.
The resolution says the boycott would persist “Until Israel complies with international law, including by ceasing unlawful discriminatory practices, in its treatment of Palestinians.”
Timoner addressed the proposal in her weekly Shabbat sermon earlier this month.
“Many simply want to see the Palestinian people be free and safe and equal, and I do too, but this is not the way,” Timoner said. “This way is wrong.
Calling it a “proxy war” to what has been dividing Americans in recent years over the Israeli-Palestinian conflict, one “that is laced with antisemitism, Timoner said that many members of her congregation — she and herself — would be forced to resign from their co-op membership if the resolution passes.
The rabbi’s sermon reflected the careful line she has tried to walk since the Oct. 7, 2023 Hamas attack and the war in Gaza — openly criticizing Israeli government policies while rejecting the singling out of Israel. In March 2024, Timoner attended for the first time what was then a weekly protest to call for a bilateral ceasefire and hostage deal, one that Lander attended regularly. In her remarks she said that she had held back until then from calling for a ceasefire in Gaza “because it was being used by people who celebrated Oct. 7, people who do not hold Hamas responsible, and people who want to eliminate the state of Israel — and I did not want to be associated with that.”
Timoner is a co-founder and board member of the New York Jewish Agenda, a progressive advocacy group formed in 2020 to be a voice for liberal Jews in New York. Lander is a member of NYJA’s leaders network. A Goldman campaign official noted that the congressman and Timoner have met several times privately to discuss issues affecting the district and that Goldman has attended services at Beth Elohim in the past.
Goldman, the two-term incumbent, challenged his Democratic primary rival to publicly oppose the measure as well, “to stand with our neighbors, and make it clear that this dangerous bigotry has no place in our city.”
Lander, a close ally of New York City Mayor Zohran Mamdani, told the Forward he isn’t a member of the Coop but would vote against the resolution if he were, pointing to Timoner’s sermon. “Principled people can disagree here,” Lander said in a statement that did not take a position on the resolution. “Boycotts, divestments, and sanctions are legitimate tools of advocacy campaigns. Unlike my opponent, I don’t believe all opposition to Israel is antisemitic.”
A long-running boycott fight
The proposal to boycott Israeli products has riven the Brooklyn institution’s roughly 16,000 members. It was introduced in 2024 by a local advocacy group called Park Slope Food Coop Members for Palestine. The resolution would require the Coop to boycott Israeli-made products “until Israel complies with international law in its treatment of Palestinians.”
Coop4Unity, opposing the resolution, is urging shoppers to “bring back cooperation” and “stop polarization.”
The measure is largely symbolic, given that the Coop only carries a handful of items imported from Israel, like EcoLove shampoo and conditioner. At least one, Al Arz tahini, is made by an Israeli Arab in Nazareth. The coop first considered a boycott resolution in 2012.
The debate has grown increasingly heated in recent months, erupting most recently publicly during a general meeting when a member made said “Jewish supremacism is a problem in this country,” a remark that many attendees and Jewish organizations condemned.
The comment — which received applause at the meeting — came during a second resolution that would lower the voting threshold for boycott measures from 75% to 51%.
Goldman strongly condemned the remarks in his statement on Wednesday. “That is not a critique of Israeli policy or advocacy for Palestinian rights,” he said. “It is an old and ugly antisemitic conspiracy theory that fueled the Nazis and then was used by David Duke and the Ku Klux Klan.”
A heated primary over support for Israel
The boycott fight is the latest issue in an already heated primary challenge to Goldman being largely battled over Israel and antisemitism.
Last month, Lander, who has described himself as a liberal Zionist, joined some progressive House members in calling for an end to U.S. aid to Israel. Lander — who described Israel’s actions in Gaza as “genocide” — said he would apply that as well to Israel’s defensive Iron Dome system, high-tech missile interception that protects lives, property and infrastructure against assaults from Iran and allied groups, including Hamas and Hezbollah. Lander said that Israel has the ability to purchase its defense with its own funds.
The 10th Congressional District, which includes Borough Park and Park Slope in Brooklyn as well as parts of lower Manhattan, voted heavily for Mamdani, an outspoken critic of Israel. Mamdani is backing Lander in the primary.
Goldman, an heir to the Levi Strauss fortune and former Trump impeachment prosecutor who was elected in 2022, is aligned with the mainstream positions of national Democrats on Israel: supportive of Israel’s security while finding a pathway for a two-state solution, sharply critical of Prime Minister Benjamin Netanyahu’s right-wing government, and opposed to settlement expansion and settler violence.
Recent polling has shown Goldman trailing Lander in the June 23 primary.
Goldman framed the Coop dispute as about something larger than electoral politics. “It’s time we unite together on this issue,” he said, “and fight for the safe, loving, inclusive community we all deserve.”
Additional reporting by Mira Fox.
The post Rep. Dan Goldman urges ‘no’ vote on proposed Brooklyn Israel boycott, warning of antisemitism appeared first on The Forward.
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Itamar Ben-Gvir draws criticism from Netanyahu for video taunting detained flotilla activists
(JTA) — Prime Minister Benjamin Netanyahu has joined a chorus of Israelis and Jews denouncing his national security minister, Itamar Ben-Gvir, for posting a video that showed Ben-Gvir taunting detained activists from a Gaza-bound aid flotilla that had been intercepted by the Israeli navy.
“Welcome to Israel, we are the masters,” Ben-Gvir said in the video as he waved a large Israeli flag above the detained activists, who could be seen blindfolded and kneeling on the ground with their hands behind their backs.
Roughly 430 activists that took part in the Global Sumud Flotilla, which set sail from Turkey last Thursday, were brought to the city of Ashdod aboard Israeli naval ships on Wednesday, marking the latest in a long-running series of confrontations between Israel and activists seeking to break its naval blockade of Gaza.
In a second video posted on social media, Ben-Gvir said that the activists “came here all full of pride like big heroes. Look at them now,” appealing to Netanyahu to grant him permission to imprison them.
ככה אנחנו מקבלים את תומכי הטרור
Welcome to Israel 🇮🇱 pic.twitter.com/7Hf8cAg7fC
— איתמר בן גביר (@itamarbengvir) May 20, 2026
Netanyahu said in a statement that he had instructed authorities to deport the activists “as soon as possible.” But he also offered a public rebuke of Ben-Gvir.
“Israel has every right to prevent provocative flotillas of Hamas terrorist supporters from entering our territorial waters and reaching Gaza,” Netanyahu said. “However, the way that Minister Ben Gvir dealt with the flotilla activists is not in line with Israel’s values and norms.”
The foreign ministers of several countries, including Canada, Spain, France, the Netherlands and Italy, also condemned the videos and summoned their Israeli diplomats to answer for the display.
But some of the sharpest criticism came from within Israel, where Ben-Gvir plays a crucial role in maintaining the governing coalition while also engaging in antics that threaten to flare tensions and undercut the country’s claims that it behaves in accordance with international law.
Ben-Gvir is “not the face of Israel,” tweeted Foreign Minister Gideon Saar in English.
“You knowingly caused harm to our State in this disgraceful display — and not for the first time,” Saar wrote. “You have undone tremendous, professional, and successful efforts made by so many people — from IDF soldiers to Foreign Ministry staff and many others.”
Ben-Gvir’s videos come as his antics and rhetoric have drawn new scrutiny in recent days. Last week, he departed from longstanding norms and waved an Israeli flag on the Temple Mount, a Muslim holy site, in a show of Jewish supremacy. His oversight of Israeli prisons, where he has said he wants to see prisoners given only the minimum of food and comfort as required by law, also drew attention because of a New York Times column alleging sexual abuse of Palestinian prisoners.
Progressive groups heavily criticized Ben-Gvir’s video, saying that it was inappropriate for him to be part of the Israeli government.
“The disgusting images of Israel’s National Security Minister abusing detainees from the Gaza flotilla are not just bad optics,” tweeted Mickey Gitzin, the acting CEO of the New Israel Fund. “A government that gives a Kahanist this kind of power has already abandoned any notion of decency. These grotesque images are the real face of current Israeli policy.”
Ben-Gvir’s videos showing the treatment of participants in the latest flotilla offered a contrast to other recent interceptions in which Israel has released footage appearing to show activists being treated without force. When past arrestees from flotillas have alleged abusive treatment, Israel has denied it.
The organizers of the Global Sumud Flotilla said all of its boats had been intercepted by Israel by Tuesday evening, accusing Israel of employing “illegal, high-seas aggression.” The Israeli Foreign Ministry said no live munition was used during the operation, which it said was necessary because it will “not permit any breach of the lawful naval blockade on Gaza.”
Among the activists aboard the more than 50 boats in the flotilla was the sister of Irish President Catherine Connolly. On Tuesday, Connolly, who was elected in October and has a record of anti-Israel rhetoric, called the detention of Irish activists aboard the flotilla “unacceptable.”
The post Itamar Ben-Gvir draws criticism from Netanyahu for video taunting detained flotilla activists appeared first on The Forward.
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What Tuesday’s primaries tell us about Democrats, Republicans and the Israel issue
(JTA) — Reading the polls and listening to conservative podcasts, you would understandably think that Republicans are souring on Israel and poised to start voting like Democrats on the issue. At least a little. But the congressional primary results Tuesday in Philadelphia and northern Kentucky tell a more nuanced story (at least for now).
Chris Rabb’s win in the Democratic primary for a congressional seat representing sections of Philadelphia reinforced the view that staunch anti-Israelism is arguably the most potent force in Democratic politics today. The Pennsylvania state representative executed the progressive playbook perfected by New York City Mayor Zohran Mamdani, showing how tough talk on Israel and AIPAC can galvanize the party’s left-wing base.
In Mamdani’s case, however, he was running against several candidates with strong pro-Israel records and deep pro-Israel support – for a position that has long served as a key public cheerleader for Israel in the United States. Rabb, on the other hand, proved that the strategy can be the winning ticket in a race ostensibly having nothing to do with Israel or AIPAC.
Unlike the New York mayor’s race, Tuesday’s primary in Philadelphia consisted of candidates with similar views on affordability issues, while Rabb’s opponents weren’t exactly waiving the pro-Israel flag or raking in major pro-Israel dollars. But, to borrow from 1964 GOP presidential candidate Barry Goldwater, for an increasing swath of Democratic voters (and D.C. lawmakers), when it comes to standing up for the Palestinians and rejecting U.S. support for Israel, extremism is no vice and moderation is no virtue.
On the Republican side, U.S. Rep. Thomas Massie’s flameout in the GOP race for Kentucky’s 4th District suggests that while there may be a gathering storm of discontent over Israel, the main force that matters when it comes to the ballot box remains Donald J. Trump.
Massie tried his best to make his race a referendum on Israel and the influence of pro-Israel money, rather than Trump’s decision to go all in for challenger Ed Gallrein. It didn’t work.
“I’m walking to an airplane to rejoin the most expensive congressional race in U.S. history. It’s turned into a referendum on whether Israel gets to buy seats in Congress,” Massie said a few days before an election that saw record spending by groups both supportive and critical of the Jewish state. After Massie’s defeat, he quipped: “I would have come out sooner but I had to call my opponent to concede and it took a while to find Ed Gallrein in Tel Aviv.”
Despite such rhetoric, the biggest reason Massie will be leaving Congress in January is that Trump wanted him gone – in part over his criticism of the Iran war, but more generally over a range of issues that the Kentucky lawmaker has broken with Trump on. A string of other Republican primary results suggest that the first rule of GOP politics is: If Trump wants you out, you’re cooked – even without a dollar of pro-Israel money going to your opponent.
In his concession speech, Massie lamented that most GOP voters seem to want somebody who will “go along to get along.” But, he added, one group – young voters – stayed with him.
Unfortunately for Massie, the GOP for the time being belongs to Trump and his loyal followers, not the growing number of young conservatives who want an end to U.S. support for Israel. On the bright side for Massie and his fans, they already hold the power in at least one key area. As one popular pro-Trump conservative social media poster put it: “Don’t think of it as losing a Congressman. Think of it as gaining a podcaster.”
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of JTA or its parent company, 70 Faces Media.
The post What Tuesday’s primaries tell us about Democrats, Republicans and the Israel issue appeared first on The Forward.