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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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US Formally Reopens Caracas Embassy as Ties With Venezuela Warm
Venezuela’s interim president Delcy Rodriguez speaks during a press conference, more than a week after the US launched a strike on the country and captured President Nicolas Maduro and his wife Cilia Flores, at Miraflores Palace in Caracas, Venezuela, Jan. 14, 2026. Photo: REUTERS/Leonardo Fernandez Viloria
The United States on Monday formally reopened its embassy in Caracas, the State Department said, citing “a new chapter” in diplomatic relations with Venezuela less than three months after US forces seized the country’s then-President Nicolas Maduro in a raid on the capital.
President Donald Trump’s administration has engaged with an interim government led by former Maduro ally Delcy Rodriguez, including on an agreement for the US to sell Venezuelan oil, and has issued sanctions waivers to encourage US investment.
The two countries agreed in early March to re-establish diplomatic relations that were severed in 2019 after the first Trump administration refused to recognize Maduro as the country’s legitimate leader, following a disputed election, and instead recognized an opposition lawmaker as the country’s president.
“Today, we are formally resuming operations at the S. Embassy in Caracas, marking a new chapter in our diplomatic presence in Venezuela,” the State Department said on Monday.
US forces captured Maduro on Jan. 3 after months of heightened tensions between the two countries, setting off a chain of changes in Venezuela. Maduro and his wife, Cilia Flores, are on trial in New York on drug trafficking charges.
The raid came after the Trump administration said it would reassert US dominance in the Western Hemisphere, but Trump has also cited the success of deposing Maduro as a model for the war with Iran that began last month. The move against Venezuela cut off a major source of oil to Cuba, where the president has also hinted at US military action.
Secretary of State Marco Rubio said days after the Caracas raid that Washington would first seek to stabilize Venezuela, then begin a recovery phase where US companies would have access to the country’s energy resources, before finally beginning a political transition.
The Trump administration appointed Ambassador Laura Dogu, a career diplomat with experience in Latin America, to lead engagement with the interim government.
The State Department on March 19 removed a “do not travel” advisory for Venezuela and said Americans were no longer at risk of wrongful detention by authorities there, although it still warns US citizens to reconsider travel due to the risk of crime, kidnapping, terrorism and poor health infrastructure in the country.
The State Department said on Monday that Dogu’s team was restoring the Caracas embassy‘s chancery building “to prepare for the full return of personnel as soon as possible and the eventual resumption of consular services.”
“The resumption of operations at US Embassy Caracas is a key milestone in implementing the President’s three‑phase plan for Venezuela and will strengthen our ability to engage directly with Venezuela’s interim government, civil society, and the private sector,” the State Department said.
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Lessons From the Classroom: By the Time We Try to Teach Democracy, It’s Already Too Late
Harvard University campus on May 24, 2025, in Cambridge, Massachusetts. Photo: Zhu Ziyu/VCG via Reuters Connect
Ronald Reagan warned that freedom is fragile — that it must be taught, protected, and deliberately passed from one generation to the next. For years, that warning could be heard as rhetoric. As the United States approaches its 250th anniversary, it reads as diagnosis.
Ruth Wisse makes a similar point in her recent Jefferson Lecture, and she does so with characteristic clarity. Democracy, she reminds us, does not reproduce itself. “Democracy is not transmitted biologically.” It must be taught, reinforced, and defended.
That line should be engraved above the entrance to every school in America.
But even Wisse stops one step short of the deeper problem.
By the time we try to teach democracy in college, it is often already too late.
Her lecture is about endurance — how a people survives, how a civilization persists, how freedom is carried forward across generations. Drawing on Jewish history, she shows that continuity is never accidental. It is built through teaching, repetition, and expectation. The Shema is not just a prayer; it is a civilizational blueprint: teach your children, speak these truths constantly, bind them into daily life.
This is how a people endures.
But in the United States today, we have largely abandoned this model — and nowhere is that abandonment more visible than in education.
For years, colleges and universities have imagined themselves as the primary sites of civic formation. When students arrive with weak civic knowledge or thin historical grounding, institutions respond with programming — substituting initiatives for formation and statements for substance — designed to shape values in real time.
But anyone who teaches knows the truth: students do not arrive as blank slates.
They arrive formed.
And what is formed early tends to endure.
They have already learned whether disagreement is something to engage or something to silence. They have already absorbed whether institutions deserve trust or suspicion. They have already internalized whether their country is something to inherit or something to dismantle.
These habits are not formed in college. They are formed much earlier — especially in high school. Political scientists Richard Niemi and Jane Junn showed decades ago that high school is the decisive window for civic formation — that the knowledge, attitudes, and habits students carry into adulthood are largely shaped before they reach college.
I see this every day in the classroom. Present students with a controversial text and ask them to engage it — really engage it — and a familiar pattern emerges. Some move immediately to moral judgment before they can articulate the argument. Others retreat, wary of saying anything contestable. Very few instinctively attempt persuasion – laying out a case, anticipating objections, and revising their views in response.
This is not a failure of intelligence. It is a failure of formation.
And higher education, rather than correcting this, often deepens it.
Wisse watched this transformation up close during her two decades at Harvard, where she saw what Lionel Trilling called the adversarial culture — the ascent of grievance over gratitude — displace the serious transmission of civic inheritance. She wanted to remind her colleagues that democracy requires active reinforcement, not passive assumption. What she witnessed instead was the substitution of critique for formation, of grievance for gratitude.
In place of formation, we have substituted expression. Students are encouraged to “share their truth” but are rarely required to defend it. In place of shared civic frameworks, we offer individualized narratives. In place of intellectual discipline, we reward performance — moral, emotional, and increasingly ideological.
The result is a generation that is often articulate but not persuasive, engaged but not grounded, confident but not resilient.
These are not small distinctions. They are the difference between citizens and spectators — between a democracy that endures and one that frays.
Wisse is right to warn that civilizations must be defended — not only militarily, but culturally. Here, the Jewish experience offers a lesson that has become newly urgent after October 7.
For many, especially in the Diaspora, there was a quiet assumption that security could be taken for granted — that integration was sufficient, that strength could remain in the background.
October 7 shattered that illusion.
It was a brutal reminder that survival requires not only memory and meaning, but power and preparedness. The same is true, in a different register, for democratic societies. Freedom depends not only on ideals, but on the willingness to defend them — culturally, intellectually, and, when necessary, physically.
But defense begins with formation.
And here is where Wisse’s warning should land most forcefully: we are no longer reliably forming the citizens we need to sustain the system we have.
In K-12 education, the shift has been profound. History is too often taught as indictment rather than inheritance. Authority is treated with suspicion rather than seriousness. Students are encouraged to critique before they are asked to understand. The result is not critical thinking — it is premature certainty.
By the time these students arrive on campus, the patterns are already established.
Colleges are not building civic habits. They are attempting — often unsuccessfully — to remediate their absence.
This helps explain why so many institutional responses feel hollow. Statements are issued. Committees are formed. New programs are announced. But none of this addresses the deeper issue: the habits required for democratic life were never built in the first place.
And habits, once unformed, are extraordinarily difficult to create under pressure.
If we are serious about sustaining a free society, we must shift our attention earlier — restoring serious civic and historical formation in K-12 education, where these habits are actually built. That means requiring students to read founding documents and debate their meaning — not merely critique their authors. It means teaching argument before self-expression, and inheritance before indictment.
Wisse closes with a call for renewed patriotism — a reminder that Americans benefit from an extraordinary inheritance but “do not sing of it enough.” That is true. But patriotism is not a slogan. It is a disposition, formed over time through exposure, expectation, and practice.
It cannot be summoned at the moment of crisis. It must be cultivated long before.
Reagan understood that. Wisse reminds us of it.
But here is the harder truth:
Democracy is formed early — or it is not formed at all. And when we wait until college to build it, we are no longer forming citizens — we are trying, too late, to repair the habits we failed to build.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute.
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Israel and the Impossible Standard of Moral Perfection
Jewish visitors gesture as Israeli security forces secure the area at the compound that houses Al-Aqsa Mosque, known to Muslims as Noble Sanctuary and to Jews as Temple Mount, in Jerusalem’s Old City, Photo: May 5, 2022. REUTERS/Ammar Awad
There is a standard applied to Israel that no other nation is expected to meet. It is not a standard of law, nor of morality as commonly understood. It is something far more rigid and far less honest. It demands perfection in the face of existential threats, and even then, it delivers condemnation.
As the conflict with Iran intensifies, Israel finds itself navigating a reality few countries have ever faced.
Iran has made its intentions unmistakably clear for decades. The destruction of Israel is not rhetoric for domestic consumption. It is official Iranian policy. It is repeated openly, consistently, and without apology.
When Iran strikes, it does not distinguish between civilian and military targets. In fact, it purposefully targets civilians. And it doesn’t only target Jews. Rockets do not ask who is religious or secular, Jewish or Muslim, Israeli or Arab. They fall where they are aimed, and often where they are not, with one purpose in mind: to kill, to terrorize, and to destabilize.
Israel, in contrast, is forced to think not only about survival, but about responsibility. This includes responsibility toward all of its citizens: Jewish, Muslim, Christian, Druze. The diversity of Israeli society is often overlooked, but in moments of crisis, it becomes impossible to ignore. Protection must extend to everyone, without exception.
That is why restrictions on public gatherings were imposed. Not as a political statement, but as a practical necessity. In wartime, large crowds are not just gatherings. They are potential mass casualty events waiting for a single missile.
Yet when Israel extended these restrictions during Ramadan, including closing access to major religious sites, the response was immediate outrage. The accusation was predictable: Religious discrimination. Oppression. A supposed targeting of Muslim worshippers.
The reality was different. The restrictions applied across the board. Muslims were not permitted at the Al-Aqsa Mosque. Christians were not permitted at the Church of the Holy Sepulchre. Jews were not permitted at the Western Wall or the Mount of Olives. This was not selective enforcement. It was a universal policy driven by security concerns.
But nuance rarely survives in the modern information environment.
Within hours, a simplified narrative took hold. Israel was once again cast as the aggressor, the oppressor, the state that denies religious freedom. The broader context disappeared. The ongoing threat, the indiscriminate nature of incoming attacks, the responsibility to prevent mass casualties, all of it was pushed aside.
Then, almost as if to underline the point, a rocket landed near Jerusalem’s Old City that very same day. It was a stark reminder of what was at stake. Had thousands gathered as they normally would, the consequences could have been devastating.
And yet, even that reality does not shift the narrative.
This is the dilemma Israel faces repeatedly. If it acts to prevent harm, it is accused of repression. If it refrains and harm occurs, it is blamed for negligence. There is no decision that escapes criticism, because the criticism is not rooted in the decision itself. It is rooted in a predetermined judgment against a state run by Jews.
Another example illustrates this pattern with uncomfortable clarity. A toddler was found approaching the Israeli border alone. In any other context, this would be seen for what it is. A child placed in danger, likely as part of a calculated attempt to provoke a reaction.
Israeli soldiers responded not with force, but with care. They ensured the child’s safety, provided food and water, and transferred him to the Red Cross. Evidence showed the child was unharmed at the time of transfer.
Yet the story that followed claimed abuse. Allegations of injuries surfaced, contradicting the available evidence. The facts did not matter. The narrative had already taken shape.
This is not simply misinformation. It is a pattern of interpretation that assumes guilt regardless of evidence.
As Easter approaches, restrictions on religious gatherings once again draw criticism. Clergy voice frustration. Observers condemn the limitations. But the fundamental question remains unanswered: What is the acceptable level of risk? How many lives can be gambled in the name of normalcy?
Israel does not have the luxury of abstract debates. Its decisions carry immediate consequences measured in human lives. That reality forces choices that are imperfect, often unpopular, and always scrutinized.
The tragedy is not only in the conflict itself, but in the inability of much of the world to acknowledge its complexity. Until that changes, Israel will continue to face an impossible standard, one where even its efforts to prevent tragedy are reframed as acts of injustice.
Sabine Sterk is the CEO of Time To Stand Up For Israel.
