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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Police Arrest Driver for Ramming Car Multiple Times Into Chabad Headquarters in Brooklyn
Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police have arrested a man for repeatedly driving his vehicle into the Chabad Lubavitch World Headquarters in Brooklyn, New York, on Wednesday night, an incident which is now being investigated by authorities as a hate crime.
The driver in custody, who has not been identified, struck his 2012 Honda Accord once into the back door of the 770 Eastern Parkway building in Crown Heights before reversing the car and ramming the same door multiple times, as seen in footage that was shared on social media.
A car just drove into the side doors of 770 at Chabad Headquarters. Baruch Hashem, there are no injuries. Witnesses report the driver yelled for people to move as he drove in. It appears intentional. The synagogue has been evacuated as a precaution.
Please stay away from the… pic.twitter.com/ljsoZ0sIE7
— Yaacov Behrman (@ChabadLubavitch) January 29, 2026
The case is being investigated as a hate crime by the New York City Police Department (NYPD) Hate Crimes Task Force, Commissioner Jessica Tisch said at a press conference on Wednesday night. As a cautionary measure, the NYPD have increased security around houses of worship across the city’s five boroughs.
The vehicle was found mounted on the sidewalk at the scene. No injuries were reported and no explosives were found in the vehicle, according to Tisch. The car had a New Jersey license plate.
Yaacov Behrman, head of public relations at the Chabad Lubavitch World Headquarters, said witnesses heard the driver yell for people to move out of the way as he intentionally rammed his car into the building. The man previously trespassed at a Chabad house in New Jersey and was removed from the scene by police officers, according to Behrman.
New York City Mayor Zohran Mamdani visited the crash site on Wednesday and called the collision “deeply alarming” and a “horrifying incident.”
“Any threat to a Jewish institution or place of worship must be taken seriously,” he added. “Antisemitism has no place in our city, and violence or intimidation against Jewish New Yorkers is unacceptable.”
Wednesday marked the 75th anniversary of Rabbi Menachem Mendel Schneerson being chosen as the leader of the Chabad-Lubavitch movement, an influential force in Orthodox Judaism that operates around the world.
The iconic 770 building in Crown Heights became the world headquarters of the Hassidic movement in 1940.
The ramming incident occurred amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released last month by the Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising just 11 percent of the city’s population.
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Actually, many Mizrahi and Sephardi Jews support Mamdani
To the editor:
As progressive Mizrahi and Sephardi Jews and members of Jews For Racial & Economic Justice, we write to respond to your recent article “Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors.”
The Forward’s portrayal of New York’s Mizrahi and Sephardi communities as almost uniformly opposed to Mayor Zohran Mamdani and entirely supportive of Zionism does a disservice by failing to acknowledge the diversity of opinions that exist within our spheres.
It’s true that some members of our communities, and even our own families, hold conservative political views or oppose Mamdani’s position that Israel, like any other democratic state, should exist “as a state with equal rights.” But the article’s unquestioning reporting that it would be “hard to find” Sephardic or Mizrahi Jews who voted for Mamdani offered no evidence to support that claim.
JFREJ, the main multi-issue Jewish organization that volunteered for Mamdani’s campaign, is led by a Mizrahi Jew. It maintains a Mizrahi and Sephardic caucus, and its electoral arm, which played a significant role in Mamdani’s campaign, was co-founded by a Mizrahi Jew. Mamdani’s other major Jewish organizational endorser, Jewish Voice for Peace Action, is also co-led by Mizrahi and Sephardi Jewish members. But you wouldn’t know it because no voices from either organization were included in this news report about our community. In fact, no Mizrahi or Sephardic Jews with opposing views were quoted at all; rather the story quoted four male sources who all shared the same conclusion.
The article also framed the history of Sephardim and Mizrahim leaving our countries of origin as solely based on persecution, reinforcing a one-dimensional narrative of victimhood. While it is true that many Mizrahim and Sephardim fled anti-Jewish persecution, many left for other reasons, including religious and economic motivations. Overall, the flattening of our communities — suggesting they are uniformly Zionist as a result of persecution — risks advancing an ethnic stereotype.
As Mizrahi and Sephardi New Yorkers, we are committed to fighting for a multiracial democracy precisely because of – not in spite of – the oppression, expulsion and migration our communities have faced. The trauma experienced by many of our families has taught us that true safety is connected to solidarity with our neighbors.
We feel it is especially important to raise our voices on this issue now, as fascism consolidates through daily violence in the United States, where Jews have for many decades lived in safety. It is critical we learn the lessons the people of Minneapolis are teaching us: when fascists attempt to divide our majority to remove the last obstacle to permanent rule, our greatest and perhaps final defense is not insularity, but solidarity.
The post Actually, many Mizrahi and Sephardi Jews support Mamdani appeared first on The Forward.
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Iran Rounds Up Thousands in Mass Arrest Campaign After Crushing Unrest
A billboard with a picture of Iran’s flag, on a building in Tehran, Iran, Jan. 24, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Plainclothes Iranian security forces have rounded up thousands of people in a campaign of mass arrests and intimidation to deter further protests after crushing the bloodiest unrest since the 1979 Islamic Revolution, sources told Reuters.
Modest protests that began last month in Tehran’s Grand Bazaar over economic hardship unleashed long-suppressed wider grievances and swiftly escalated into the gravest existential threat to Iran‘s Shi’ite theocracy in nearly five decades, with protesters commonly calling for ruling clerics to step down.
Authorities cut internet access and stifled the unrest with overwhelming force that killed thousands, according to rights groups. Tehran blames “armed terrorists” linked to Israel and the United States for the violence.
Within days, plainclothes security forces launched a campaign of widespread arrests accompanied by an intensified street presence based around checkpoints, according to five activists who spoke on condition of anonymity from inside Iran.
They said detainees had been placed in secret lockups.
“They are arresting everyone,” one of the activists said. “No one knows where they are being taken or where they are being held. With these arrests and threats, they are trying to inject fear into society.”
Similar accounts were given to Reuters by lawyers, medics, witnesses, and two Iranian officials speaking on condition of anonymity to avoid retribution by security services.
They said the roundups appeared aimed at preventing any serious revival of protests by spreading fear just as the clerical establishment faces rising external pressure.
Uncertainty over the possibility of military action against the Islamic Republic has lingered since US President Donald Trump said last week that an “armada” was heading toward the country but that he hoped he would not have to use it.
On Wednesday, however, he doubled down on his threats by demanding Iran negotiate curbs on its nuclear program, warning that any future US attack would be “far worse” than one day of airstrikes last June on three nuclear sites.
Multiple Western and Middle Eastern sources told Reuters this week that Trump is weighing options against Iran that include targeted strikes on security forces and leaders to inspire protesters, although Israeli and Arab officials said air power alone would not topple the clerical establishment.
ROUNDED UP FOR PROTESTS IN PREVIOUS YEARS
One of the activists said security forces were detaining not only people accused of involvement in the latest unrest but also those arrested during protests in previous years, “even if they had not participated this time, plus members of their families.”
The latest death toll compiled by the US-based HRANA rights group stands at 6,373 – 5,993 protesters, 214 security personnel, 113 under-18s, and 53 bystanders. Arrests stand at 42,486, according to HRANA, which is investigating an additional nearly 20,000 possible deaths.
Several media outlets have reported the death toll could exceed 30,000 citing sources inside Iran.
Judiciary officials have warned that “those committing sabotage, burning public property, and involved in armed clashes with security forces” could face death sentences.
The UN human rights office told Reuters on Thursday it understood that the number of detainees was very high and they were at risk of torture and unfair trials. Mai Soto, the UN Special Rapporteur on Iran, said the thousands of detainees included doctors and health-care workers.
UNOFFICIAL DETENTION CENTERS, THOUSANDS OF ARRESTS
Two Iranian officials, speaking on condition of anonymity, confirmed to Reuters that thousands of arrests had been carried out in the past few days.
They said many detainees were being held in unofficial detention sites, “including warehouses and other improvised locations,” and the judiciary was acting quickly to process cases.
Iranian authorities declined to comment publicly on the number of arrests, or say where the detainees were being held. Authorities said on Jan. 21 that 3,117 were killed in the unrest, including 2,427 civilians and security personnel.
Amnesty International reported on Jan. 23 that “sweeping arbitrary detentions, enforced disappearances, bans on gatherings, and attacks to silence families of victims mark the suffocating militarization imposed in Iran by the Islamic Republic’s authorities in the aftermath of protest massacres.”
Arrests are continuing across the sprawling country, from small towns to the capital, witnesses and activists said.
“They arrested my brother and my cousin a few days ago,” said a resident of northwestern Iran who asked not to be named.
“They stormed our home in plainclothes, searched the entire house, and took all the laptops and mobile phones. They warned us that if we make this public, they will arrest all of us.”
FAMILIES FRANTIC OVER MISSING YOUNG PEOPLE
More than 60% of Iran‘s 92 million people are under the age of 30. Although the latest protests were snuffed out, clerical rulers will eventually risk more demonstrations if the heavy repression persists, according to rights activists.
Three Iranian lawyers told Reuters that dozens of families had approached them in recent days seeking help for relatives who had been detained.
“Many families are coming to us asking for legal assistance for their detained children,” one lawyer said. “Some of those arrested are under 18 – boys and girls.”
Human rights groups have long said Iranian security organs use informal detention sites during periods of serious unrest, holding detainees without access to lawyers or family members for extended periods.
Five doctors told Reuters that protesters wounded during protests had been removed from hospitals by security forces and dozens of doctors had been summoned by authorities or warned against helping injured demonstrators.
Prison authorities denied holding wounded protesters.
Families of five detainees said the lack of information about their whereabouts itself had become a form of punishment.
“We don’t know where they are, whether they are still alive, or when we’ll see them,” said an Iranian man whose daughter was rounded up. “They took my child as if they were arresting a terrorist.”