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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Iran President Says Trump, Netanyahu, Europe Stirred Tensions in Protests
Amnesty International Greek activists and Iranians living in Athens hold candles and placards in front of the Greek Parliament to support the people of Iran, in Athens, Greece, January 30, 2026. Photo: REUTERS/Louisa Gouliamaki TPX IMAGES OF THE DAY
Iranian President Masoud Pezeshkian said on Saturday that US, Israeli and European leaders had exploited Iran’s economic problems, incited unrest and provided people with the means to “tear the nation apart” in recent protests.
The two-week long nationwide protests, which began in late December over an economic crisis marked by soaring inflation and rising living costs, have abated after a bloody crackdown by the clerical authorities that US-based rights group HRANA says has killed at least 6,563, including 6,170 protesters and 214 security forces.
Iranian Foreign Minister Abbas Araqchi told CNN Turk that 3,100, including 2,000 security forces, had been killed.
The US, Israeli and European leaders tried to “provoke, create division, and supplied resources, drawing some innocent people into this movement,” Pezeshkian said in a live state TV broadcast.
US President Donald Trump has repeatedly voiced support for the demonstrators, saying the US was prepared to take action if Iran continued to kill protesters. US officials said on Friday that Trump was reviewing his options but had not decided whether to strike Iran.
Israel’s Ynet news website said on Friday that a US Navy destroyer had docked at the Israeli port of Eilat.
Trump, Israeli Prime Minister Benjamin Netanyahu and Europeans “rode on our problems, provoked, and were seeking — and still seek — to fragment society,” said Pezeshkian.
“They brought them into the streets and wanted, as they said, to tear this country apart, to sow conflict and hatred among the people and create division,” Pezeshkian said.
“Everyone knows that the issue was not just a social protest,” he added.
Regional allies including Turkey, the United Arab Emirates, and Saudi Arabia have been engaging in diplomatic efforts to prevent a military confrontation between Washington and Tehran.
The US is demanding that Iran curb its missile program if the two nations are to instead resume talks, but Iran has rejected that demand.
Foreign Minister Araqchi said in Turkey on Tuesday that missiles would never be the subject of any negotiations.
In response to US threats of military action, Araqchi said Tehran was ready for either negotiations or warfare, and also ready to engage with regional countries to promote stability and peace.
“Regime change is a complete fantasy. Some have fallen for this illusion,” Araqchi told CNN Turk. “Our system is so deeply rooted and so firmly established that the comings and goings of individuals make no difference.”
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CBS News Chief Weiss Touts Commentator Push, Draws Mixed Reaction in Newsroom
FILE PHOTO: Bari Weiss speaks at the 2022 Milken Institute Global Conference in Beverly Hills, California, U.S., May 3, 2022. REUTERS/Mike Blake/File Photo
Three months into her tenure, CBS News Editor-in-Chief Bari Weiss presented a vision this week to revitalize the nearly century-old broadcaster, in part by applying the same formula that fueled the rise of The Free Press – recruiting commentators who offer observations about news, politics and culture.
From adding 19 new commentators, including some drawn from The Free Press ranks, to introducing new podcasts, newsletters and live events, employees were variously energized or skeptical of the ideas presented by CBS’ new boss. Weiss’ notions about how to thrive in a post-Walter Cronkite era struck some as in conflict with the stated mission of doing great journalism, according to seven current and former CBS News employees and industry insiders.
In her presentation, Weiss also envisioned a galaxy of cross-platform stars, like New York Times columnist and CNBC host Andrew Ross Sorkin, whom she highlighted with a meme: “Sorkining.” The Dealbook founder is the author of several business books, executive producer of the Showtime series “Billions,” and maestro of the New York Times premiere live event, and a Davos fixture.
“It’s like saying ‘Hey, Hollywood. Why can’t you just be like Leonardo DiCaprio?’ If people knew how to bottle that magic and make someone a star, they would do it,” said a former CBS employee.
An industry veteran said the idea suggested a lack of appreciation for the power of television, which has been making stars for generations: among them “CBS Evening News” anchors Dan Rather, Connie Chung, Walter Cronkite and Katie Couric.
The 41-year-old Weiss, who has no broadcast experience and has been described as a distant leader by six current and former CBS News sources, now has to deliver on her promise of capturing new and younger viewers – including political independents who don’t see themselves reflected in mainstream media. It is a daunting undertaking that has hobbled executives across broadcast and cable, including former CNN chief Chris Licht, ousted in June 2023.
One supporter sees the charismatic Weiss as a modern-day Katharine Graham, the legendary publisher of the Washington Post, who was undermined by underlings when she took over in 1963. Graham transformed the paper and led it through its Watergate-era heyday, and generally left editorial decisions to Executive Editor Ben Bradlee.
A current staffer, speaking on background, said, “People are saying, ‘Let’s give her a chance’ … I want to see her succeed. If she succeeds, we all succeed.”
CBS News and Weiss did not immediately respond to requests for comment.
PRIORITIES FOR CBS NEWS
Weiss, a former opinion journalist and media entrepreneur, joined CBS after parent Paramount owner David Ellison bought her five-year-old media company, The Free Press, for $150 million in October.
Some see Weiss’ playbook of expanding CBS’s journalism ranks with commentators as conflicting with other initiatives including breaking news and landing deep investigative stories, according to three current and former CBS News staffers and an industry veteran.
“There’s nothing wrong with that,” said the former employee. “But is that what a news division is or are they craving something completely different? That’s fine but don’t pretend it’s a news division.”
Another current CBS News staffer talked about past failures to capitalize on new ways of reaching the audience, such as leveraging the power of the Paramount+ streaming service to promote news shows, observing, “We have done a wretched job of being on the internet.”
Weiss is also attempting to change the news network’s political orientation, appealing to a wider cross-section of Americans, according to her remarks Tuesday. Weiss said she wants CBS News to reflect the friction animating the national conversation.
In broadening its perspective to include more diverse viewpoints, CBS News could ultimately lay claim to the uncharted ground for a center-right broadcaster, said Integrated Media Chief Executive Jonathan Miller, a veteran media executive who has held senior positions at News Corp and AOL.
“We need to commission and greenlight stories that will surprise and provoke – including inside our own newsroom,” Weiss said in her address to employees. “We also have to widen the aperture of the stories we tell.”
On that front, CBS has had mixed results so far. Earlier this month, “CBS Evening News” broadcast a widely panned segment featuring U.S. Secretary of State Marco Rubio in various meme-like situations, saluting him as “the ultimate Florida man.”
EARLY SUCCESSES
It has also seen successes, including Lesley Stahl’s interview with Trump son-in-law and Middle East advisor Jared Kushner and Special Envoy Steve Witkoff, within a week of brokering a peace deal between Israel and Hamas, and Norah O’Donnell’s “60 Minutes” interview with Trump. Paramount paid Trump $16 million to settle a lawsuit over its editing of an interview with his White House rival, former Vice President Kamala Harris.
It landed journalistic scoops, including interviewing the man who charged one of two gunmen who attacked a Jewish community gathering in Sydney, and exclusive video of Alex Pretti, the man killed by Border Patrol in Minneapolis, reading a tribute to a veteran who died in 2024.
Weiss announced that the network would bring in contributors with expertise in politics, health, happiness, food and culture, whom she encouraged staffers to use on-air. The roster includes Free Press columnist Niall Ferguson of the conservative Hoover Institution, as well as Casey Lewis, a former Teen Vogue and MTV editor who writes about youth culture.
“It’s great to have younger people, a diverse demographic and diverse ideology represented,” said Kathy Kiely, the chair in Free-Press Studies at the Missouri School of Journalism. “Newsrooms can’t do a good job unless we have that diversity in our ranks. What worries me is the emphasis on opinion over primary-sourced, reported facts.”
Weiss emphasized making content available online before it airs on TV to reach more viewers. CBS has long been in third place behind rivals ABC and NBC and, like most mainstream media, is struggling with audience declines as consumers migrate to social platforms.
Pew Research estimates about one-third of all adults get at least some news from podcasts. CBS News does not appear among Spotify’s or Apple’s rankings of the top 50 news podcasts.
One former employee expects the digital-first goal to be complicated because CBS hasn’t devoted sufficient resources to helping correspondents or anchors curate their social media presence or re-edit television interviews for YouTube or streaming.
Weiss encouraged staffers to think of the news organization as the best-capitalized media startup in the world.
“We are in a position, with the support of all of the leadership of this company, to really make the change we need.”
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IDF Strikes Hamas, PIJ Commanders in Gaza in Retaliation for Ceasefire Violations
File photo of a Hamas tunnel underneath a home in Rafah. Photo: IDF
i24 News – The Israeli military and security services announced a response on Saturday to a violation of the ceasefire agreement yesterday on Friday, that saw eight terrorists exiting the underground terror infrastructure in eastern Rafah.
Israeli security forces have, thus far, struck four commanders and additional terrorists from the Hamas and Islamic Jihad terrorist organizations across the Gaza Strip.
In addition, the IDF struck a weapons storage facility, a weapons manufacturing site, and two launch sites belonging to Hamas in the central Gaza Strip.
“The terrorist organizations in the Gaza Strip systematically violate international law, brutally exploiting civilian infrastructure and the Gazan population as human shields for terrorist activities,” the IDF and Shin Bet statement read.