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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Israel Votes in Favor of Iran Joining International Cheer Union: ‘The Iranian People Are Not Enemies’
Ludmila Yasinska, far right, posing with members of the Israeli Cheer Union competing at the 2026 ICU World Cheerleading Championships in Orlando, Florida. Photo: Provided
Israel’s representative at the International Cheer Union (ICU) General Meeting in Orlando, Florida, this week voted in favor of Iran becoming a member nation of the organization.
Ludmila Yasinska, president of the Israeli Cheer Union, attended the annual meeting in-person and voted for Iran joining the ICU, the official world governing body for cheerleading.
The decision was approved, and a total of five applicant countries have newly joined the organization: Iran, Sint Maarten, Iceland, Ethiopia, and Sierra Leone. The ICU now has 126 national federation members across all continents, and each receives one vote for all General Meeting voting processes.
“The vote in favor of Iran’s participation in international competitions expresses a clear distinction between the Iranian people and the terrorist regime,” Yasinska told The Algemeiner. “It is a values-based position that sees the Iranian people not as enemies, but as human beings who seek to take part in the international arena, to compete, and to be partners in an open and fair world. It is also a statement of hope — that despite the complex reality, there is room to distinguish between citizens and leadership, and to extend a hand toward a different future.”
“May the day come when we can stand side by side and cheer together,” she added.
According to experts, the vast majority of the Iranian people oppose the authoritarian, Islamist regime that has ruled the country since 1979. In January, the regime’s security forces killed and imprisoned tens of thousands of civilians to crush anti-government protests that erupted across Iran.
The ICU General Meeting took place before the start of the 2026 ICU World Cheerleading Championships. This year, Israel competed in the international competition for the first time ever. The championships started on Wednesday and concluded on Friday.
“It was an amazing feeling and a great source of pride to represent Israel on the world stage,” Yasinska told The Algemeiner. “Despite all the difficult times and the situation in Israel before the championship, we never stopped believing or working toward this moment.”
The competition occurred amid a ceasefire pausing the US-Israeli military campaign against Iran, whose leaders regularly call for Israel’s destruction. Before the temporary truce went into effect, Israelis spent weeks running to bomb shelters as the Iranian regime launched barrages of ballistic missiles at the Jewish state. Iran’s chief terrorist proxy, Hezbollah, also fired rockets at northern Israel from Lebanon.
“There were times when we had to train on Zoom because we could not leave our homes. We also had one intensive week where some of our girls from the north stayed in our homes, just so we could have the opportunity to train together as one team,” Yasinska explained. “After all of this hard preparation, sacrifice, and determination, to finally represent our country was incredibly emotional and meaningful. It is a huge honor for us, and it was very important to show the world that Israel is on the international map of this sport — standing strong, competing proudly, and doing the very best we can.”
In 2021, the ICU was granted full recognition by the International Olympic Committee.
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London Gallery Cancels Antisemitic Art Exhibit After Pro-Israel Lawyers Intervene
Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
A gallery in southwest London has canceled a traveling art exhibition that it was set to host next month after a group of pro-Israel lawyers expressed concern about the show’s artwork promoting antisemitic content, including conspiracy theories about Jews and images that demonize Israeli and Jewish individuals.
“Drawings Against Genocide” by British artist Matthew Collings was set to be open at the Delta House Gallery in Wandsworth from May 16-24. The gallery is owned by Pineapple Corporation and Delta House Studios Ltd. After UK Lawyers for Israel (UKLFI), an association of British lawyers who support the Jewish state, wrote a letter to the gallery’s owners about the exhibit’s antisemitic content, they canceled the event.
“We were unaware of this intention for an exhibition as it was arranged without any consultation with the owners of the artist studios at Riverside Road,” Pineapple Corporation Chairman Tom Berglund wrote in a letter to UKLFI on Friday that confirmed the exhibit has been called off. “We all hope the issues on the ground in the Middle East can eventually be resolved,” he added.
Last month, “Drawings Against Genocide” was displayed at a gallery in Margate, a seaside town in England, and garnered widespread criticism for promoting anti-Israel and antisemitic narratives and imagery.
A spokesperson for UKLFI said freedom of expression “does not extend to the promotion of material that relies on antisemitic tropes, dehumanizing imagery, and conspiracy narratives about Jews.”
“There is a real danger in normalizing antisemitic imagery and narratives in cultural spaces,” the spokesperson added. “When material that demonizes Jews or recycles classic antisemitic tropes is presented as legitimate artistic expression, it risks lowering the threshold for what is considered acceptable in public discourse. At a time when Jewish communities in London and across the UK are already facing a significant rise in antisemitic incidents and attacks, it is particularly important that institutions act responsibly. The wider environment in which hatred is trivialized or excused can contribute to a climate in which such attacks become more likely.”
Collings’ drawings feature swastikas, often alongside the flag of Israel, show Jews surrounded by skulls, depict ancient Israelites with horns, and compare Israel to Nazi Germany. One drawing shows Sotheby’s French-Israeli owner Patrick Drahi as a “fanatic Zionist” who eats babies alive. Others demonized in Collings’ work include Israeli Prime Minister Benjamin Netanyahu, pro-Israel writer and journalist David Collier, and film director Quentin Tarantino, who resides in Israel with his family.
Some drawings also address the deadly Hamas-led terrorist attack on Oct. 7, 2023, in Israel. One artwork denies that sexual violence took place during the massacre while another falsely claims there is “no reliable evidence whatsoever” about some of the violence orchestrated by the Hamas terrorist organization.
UKLFI told the gallery’s owners that Collings’ artwork could “potentially engage provisions under the Public Order Act 1986 and expose both the artist and the gallery to legal risks.”
Collings insists that his artwork is criticism of Israel and Zionism, but not antisemitic. He wrote in an Instagram post that his drawings “are a window into the Zionist lobby’s connection to our government, mainstream media, and the art world. The images depict individuals implicated in the genocide in Gaza as well as challenge the notion that being against Zionism is antisemitic.” He said in a separate post that his art exhibit “fights against the atrocities Israel is committing” and will “go on touring until Palestine is free.”
“Venues around the world are lined up to host it. Sold works are replaced by new ones,” he added. “Ongoing realities are pictured. A real bloody genocide is the subject. And be damned to unreal absurdities uttered by Zionist defenders of the indefensible.”
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Shabbos Kestenbaum: Administrators Have a Duty to Protect Jewish Students and Continue to Fail
The campus of Smith College in April 2024. Photo: Instagram/Screenshot
Across the country, we’re watching the same play staged, with the same script. Earlier this month, students at Ohio University passed a BDS referendum. Last week, a different BDS referendum passed at UC Berkeley. At Smith College, the Advisory Committee on Investor Responsibility considered a BDS proposal on April 16 and then went silent on its timeline. On April 22, at San Diego State, the student government held its final vote and passed a BDS resolution.
Four campuses, four tests, and the question for every administrator is the same: Will you stand up now, or will you do what Harvard did and let the crisis metastasize? I know the answer when administrators fail.
As a former Harvard student, I watched an institution ignore more than 40 written appeals to its antisemitism task force. I filed a federal Title VI lawsuit as a last resort. A federal judge rejected Harvard’s motion to dismiss. Harvard adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism in January 2025 as part of a related settlement, and my case settled four months later. But none of that had to happen. If Harvard had rejected the ideological premises of the BDS movement clearly and early, rather than treating them as legitimate academic discourse, the crisis that engulfed its campus might have been contained.
The four campuses now facing BDS votes should learn from Harvard’s failure, not repeat it.
Ohio University represents the worst kind of response: the response that isn’t. When a BDS referendum passed on campus, the university’s only pushback came through Senior Director of Communications Dan Pittman, who told Jewish outlets that the university “will neither consider, nor act upon, any resolution or referendum that proposes illegal actions.” The statement was never posted on the university’s official channels. The president’s office has said nothing publicly. A quiet quote buried in the Jewish press is not a condemnation. It is a hope that the story will disappear. American Jewish students at Ohio University deserve a public, forceful, unambiguous rejection from President Lori Stewart Gonzalez, delivered on university letterhead and posted to the university’s own website.
UC Berkeley now faces the same test. On April 18, the student government’s referendum passed, yet Chancellor Rich Lyons has not publicly rejected the result. Berkeley has already lived through the consequences of administrative hesitation. In March 2026, Berkeley Law paid $1 million to settle a federal discrimination lawsuit after its “Jewish-free zones” and harassment of American Jewish students became national news. The university has been sued once for antisemitism. It should not need to be sued twice before its chancellor states plainly that the endowment will not be conscripted as a political weapon.
Smith College has an easier task and has somehow found a way to fail at it. In March 2024, the Advisory Committee on Investor Responsibility rejected an earlier BDS proposal, finding Smith’s exposure to the targeted companies “negligible and entirely indirect.” On April 16, the committee considered a second, nearly identical proposal. Smith spokesperson Deb McDaniel stated that she “was not aware” of any formal timeline for the board to vote on the matter. That is the institutional equivalent of closing the blinds. Smith does not need a new study, a new committee, or a summer recess before delivering the same answer it delivered last year. The trustees should reaffirm the 2024 decision on the merits, in public, before the next academic year begins. Every week of silence is a week in which American Jewish students at Smith spend wondering whether their college has quietly switched sides.
This week, San Diego State University passed its BDS resolution, and the administration must clearly demonstrate that no divestment demand will be acted upon. President Adela de la Torre should not wait for the student government to humiliate itself on camera before defending the university’s fiduciary duty. American Jewish students at SDSU are entitled to know where their president stands, and they are entitled to know it in public, in writing, and this week.
These four cases share a single feature: Administrators who know the right answer and are hoping someone else will deliver it for them. Brown’s Corporation rejected divestment in October 2024. Bowdoin rejected it in March 2025. Dartmouth’s committee rejected it nine to zero. Columbia’s president said the university “will not divest from Israel.” Every institution that has engaged the question seriously has reached the same conclusion. The problem is not that the case against BDS is weak. The problem is that too many administrators would rather be quietly correct than publicly brave.
Quiet is not an option anymore. A 2026 study found that 42 percent of American Jewish students have experienced antisemitism on campus, and 34 percent hide their Jewish identity out of fear. These numbers are not abstractions. They are the direct product of administrative timidity in the face of a movement whose explicit goal is the delegitimization of the Jewish state and the isolation of American Jewish students on American campuses.
On Oct. 7, 2023, young American Jews woke up. We are not going back to sleep. We are watching Ohio University, UC Berkeley, Smith College, and San Diego State. We expect administrators who were hired to protect students to do their job.
Shabbos Kestenbaum is a political commentator at PragerU and a former lead plaintiff in a civil rights lawsuit against Harvard University.