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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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What we know about the car crash at Chabad-Lubavitch Headquarters in Brooklyn
CROWN HEIGHTS — A driver crashed a car into an entrance of the Chabad-Lubavitch world headquarters in Brooklyn on Wednesday night, damaging the building on a night thousands had gathered there to celebrate.
Video circulating online and verified by eyewitnesses shows a vehicle repeatedly driving into the building’s doors at 770 Eastern Parkway in the Crown Heights neighborhood, the main synagogue of the Chabad movement and one of the most recognized Jewish institutions in the world. One witness said the driver had yelled at bystanders to move out of the way before he drove down a ramp leading to the doors.
Police arrested the driver at the scene and the synagogue was evacuated as a precaution.
The incident occurred on a festive evening in the Chabad world — Yud Shevat, the day that Rabbi Menachem Mendel Schneerson took the movement’s reins in 1951. Chabad revelers from around the globe travel to Crown Heights each year to celebrate the occasion at farbrengens, or toasts, that are spread out in Chabad homes all over the neighborhood. The largest one is held at the movement’s iconic headquarters — Schneerson’s former home — with as many as 3,000 people in attendance.
Avrohom Pink, a 19-year-old Chabad yeshiva student, said the program at the headquarters had just concluded when the incident occurred.
He and a couple dozen others stood near the top of a ramp down to the pair of doors, a sedan turned into the driveway. Its driver, who Pink said was in his mid-twenties or early thirties with shoulder-length hair, yelled at people to get out of the way.
“He was trying to pull in, yelling at everyone to move out the way, interestingly — didn’t want to run people over, I guess,” Pink said. “Everyone moved out the way, and then he just drove down the ramp, rammed his car into those doors.”
While the car managed to push in the wooden doors, there was nobody in the anteroom they led to. The approximately 1,000 people Pink estimated were still in the building were behind another pair of doors on the other side of that room. Over the din of their celebration, they couldn’t hear what was going on, Pink said.
Rabbi Motti Seligson, a spokesperson for the movement, said on X that the ramming “seems intentional, but the motivations are unclear.”
The incident is being investigated as a hate crime by the NYPD Hate Crimes Task Force, Police Commissioner Jessica Tisch said.
During the election campaign and since taking office, Mayor Zohran Mamdani has repeatedly said he is committed to protecting Jewish New Yorkers and ensuring security around synagogues and other houses of worship.
The attack follows a rash of antisemitic incidents across the city. On Tuesday, a rabbi was verbally harassed and assaulted in Forest Hills, Queens, and last week, a playground frequented by Orthodox families in the Borough Park neighborhood in Brooklyn was graffitied with swastikas two days in a row. In both incidents, the suspects have been arrested. Antisemitic incidents accounted for 57% of reported hate crimes in 2025, according to the NYPD.
While the driver’s intent remained unclear, condemnation poured in from elected leaders.
City Council Speaker Julie Menin called it a “horrifying incident” and a “deeply concerning situation.” New York State Attorney General Letitia James, who has close ties to the community, posted on X, “These acts of violence against our Jewish communities, and any of our communities, need to stop. Now.”
Mayor Zohran Mamdani arrived at the scene about two hours of the incident being reported and denounced the attack. “This is deeply alarming, especially given the deep meaning and history of the institution to so many in New York and around the world,” Mamdani said in a statement, standing alongside Police Tisch, who is Jewish. ”Any threat to a Jewish institution or place of worship must be taken seriously.” The mayor added that “antisemitism has no place in our city” and expressed solidarity with the Crown Heights Jewish community,
During the election campaign and since taking office, Mamdani has repeatedly said he is committed to protecting Jewish New Yorkers and ensuring security around synagogues and other houses of worship.
The incident came during a rash of antisemitic incidents across the city. On Tuesday, a rabbi was verbally harassed and assaulted in Forest Hills, Queens, and last week, a playground frequented by Orthodox families in the Borough Park neighborhood in Brooklyn was graffitied with swastikas two days in a row. In both incidents, the suspects have been arrested. Antisemitic incidents accounted for 57% of reported hate crimes in 2025, according to the NYPD.
The celebrations, which also mark the yahrtzeit of the Rebbe’s predecessor in 1950, continued at other locations in spite of the incident.
Pink described Yud Shevat as “Rosh Hashana for Chabad.”
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The post What we know about the car crash at Chabad-Lubavitch Headquarters in Brooklyn appeared first on The Forward.
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France, Spain Signal Support to Blacklist Iran’s IRGC as EU Moves Closer Toward Terrorist Designation
Commanders and members of the Islamic Revolutionary Guard Corps meet with Iran’s Supreme Leader Ayatollah Ali Khamenei in Tehran, Iran, Aug. 17, 2023. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency) via REUTERS
The European Union could soon label Iran’s Islamic Revolutionary Guard Corps (IRGC) as a terrorist organization, after France and Spain signaled a shift in support amid mounting international outrage over the Iranian regime’s violent crackdown on anti-government protests and shocking reports of widespread civilian deaths.
As two of the largest EU member states previously to oppose blacklisting the IRGC, France and Spain could tip the balance and pave the way for the designation, as the regime’s brutal suppression of dissent at home and support for terrorist operations abroad continues.
On Wednesday, a day before EU foreign ministers meet in Brussels to discuss the issue, French Foreign Minister Jean-Noel Barrot announced that France will back the move to blacklist the IRGC, saying the repression of peaceful protesters must not go unanswered and praising their courage in the face of what he described as “blind violence.”
“France will support the designation of the Islamic Revolutionary Guard Corps on the European Union’s list of terrorist organizations,” he posted on X.
After reversing its long-standing opposition to the move, France also urged Iran to free detained protesters, halt executions, restore digital access, and permit the UN Human Rights Council to investigate alleged abuses.
Multiple media outlets also reported that the Spanish government is expected to back the EU’s move to blacklist the IRGC, aligning with France in breaking its previous opposition.
The United States, Canada, and Australia have already designated the IRGC as a terrorist organization, while Germany and the Netherlands have repeatedly called on the EU to do the same.
Some European countries, however, have been more cautious, fearing such a move could lead to a complete break in ties with Iran, which could impact negotiations to release citizens held in Iranian prisons.
The EU has already sanctioned the IRGC for human rights abuses but not terrorism.
Labeling the IRGC as a terrorist organization would not only extend existing EU sanctions, including asset freezes, funding bans, and travel restrictions on its members, but also activate additional legal, financial, and diplomatic measures that would severely limit its operations across Europe.
Earlier this week, Italy also reversed its earlier hesitation and signaled support for the measure after new reports exposed the scale of Iran’s brutal crackdown on anti-government protests — a move that sparked diplomatic tensions, with the Iranian Foreign Ministry summoning the Italian ambassador.
According to local media, Iranian authorities warned of the “destructive consequences” of any labeling against the IRGC, calling upon Italian Foreign Minister Antonio Tajani to “correct his ill-considered approaches toward Iran.”
Tajani said the Iranian regime’s bloody crackdown on anti-government protests this month that reportedly killed thousands of people could not be ignored.
“The losses suffered by the civilian population during the protests require a clear response,” Tajani wrote on X. “I will propose, coordinating with other partners, the inclusion of the Revolutionary Guards on the list of terrorist organizations, as well as individual sanctions against those responsible for these heinous acts.”
As international scrutiny over the regime grows, new estimates show that thousands have been killed by Iranian security forces during an unprecedented crackdown on nationwide protests earlier this month, far surpassing previous death tolls.
Two senior Iranian Ministry of Health officials told TIME that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
The Iranian regime has previously reported an official death toll of 3,117. But new evidence suggests the true number is far higher, raising fears among activists and world leaders of crimes against humanity.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
Established after Iran’s 1979 Islamic Revolution, the IRGC wields significant power in the country, controlling large sectors of the economy and armed forces, overseeing Iran’s ballistic missile and nuclear programs, and coordinating closely with the regime’s terrorist proxies in the region.
Unlike the regular armed forces, the IRGC is a parallel military body charged with protecting Iran’s authoritarian regime, ensuring its so-called Islamist revolution is protected within the country and can be exported abroad.
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Petition Calls for US Investigation Into Immigration Status of Daughter of Former Iranian President
Former Iranian President Mohammad Khatami, right, and his daughter, Leila Khatami. Photo: Screenshot
A petition circulating online that has garnered tens of thousands of signatures is calling on US authorities to investigate the immigration status of Leila Khatami, the daughter of former Iranian President Mohammad Khatami, arguing that relatives of senior figures tied to Iran’s ruling establishment should not benefit from life in the United States while Iranians at home face repression.
The petition, launched by an anonymous activist identifying as an “Iranian Patriot,” urges the Department of Homeland Security and Immigration and Customs Enforcement to review Khatami’s residency or visa status and to consider revocation and deportation if any legal grounds exist.
“This is not personal revenge. This is justice,” states the petition, which as of this writing has 84,919 verified signatures. “You cannot chant ‘Death to America’ through your political system while your own family enjoys safety, stability, and prosperity in America.”
Mohammad Khatami served as Iran’s president from 1997 to 2005 and has been described as a reformist figure within the Islamic Republic’s political system. Despite his reformist reputation, however, critics note that the Iranian state remained responsible for widespread human rights abuses at home and support for terrorist proxies abroad during his time in office.
Under Iran’s authoritarian, Islamist system, the Guardian Council, a 12-member body composed of clerics and jurists appointed either directly or indirectly by the supreme leader, bars any candidate from running for office not considered acceptable by the regime.
According to publicly available information cited in the petition, Leila Khatami, born in 1976, has pursued an academic career in the United States and has reportedly worked as a mathematics professor at Union College in New York. The petition argues that her presence in the US exemplifies a broader pattern of children of senior Iranian officials living in Western democracies while ordinary Iranians face repression at home.
Human rights activists have long documented abuses by the Islamic Republic, including the use of torture, suppression of protests, and severe restrictions on political freedoms.
Over the past few weeks, however, the Iranian regime has gone to unprecedented lengths to crush nationwide anti-government protests with a bloody crackdown. More than 30,000 people may have been killed by security forces earlier this month, according to new estimates that far exceed earlier death tolls.
Senior Iranian Ministry of Health officials told TIME that the scale of the killings and executions has overwhelmed the state’s capacity to dispose of the dead, saying that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
Aligned with the Ministry of Health’s new figures, Iran International reported that security forces killed over 36,500 Iranians during the Jan. 8–9 nationwide crackdown, marking the deadliest two-day massacre of protesters in modern history. The news outlet cited newly obtained classified documents, field reports, and accounts from medical staff, witnesses, and victims’ families.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
The Iranian regime has reported an official death toll of 3,117.
The nationwide protests, which began with a shopkeepers’ strike in Tehran on Dec. 28, initially reflected public anger over the soaring cost of living, a deepening economic crisis, and the rial — Iran’s currency — plummeting to record lows amid renewed economic sanctions, with annual inflation only getting worse.
However, the demonstrations quickly swelled into a broader anti-government movement calling for the fall of Supreme Leader Ayatollah Ali Khamenei, Iranian President Masoud Pezeshkian and even a broader collapse of the country’s Islamist, authoritarian system.
The online petition does not allege that Leila Khatami herself has committed crimes in the United States. Instead, it argues that allowing family members of senior Iranian political figures to live in the US undermines accountability and sends the wrong message amid ongoing tensions between Washington and Tehran.
The campaign reflects growing anger within segments of the Iranian diaspora, particularly after the latest protests in Iran were met with deadly force. Activists argue that pressure should extend beyond sanctions on Iranian officials to include scrutiny of their family members living abroad.
The petition also comes on the heels of Emory University terminating Dr. Fatemeh Ardeshir-Larijani, the daughter of Ali Larijani, the secretary of the Supreme National Security Council of Iran. The termination came after US Rep. Buddy Carter (R-GA) argued that her presence posed national security and patient trust concerns.
The US Department of the Treasury this month sanctioned her father for his role in coordinating the Iranian government’s violent crackdown on the protests throughout the country. According to the Treasury, Larijani publicly called on security forces to use force against demonstrators demanding basic rights, and his actions are tied to thousands of deaths and injuries.
The Algemeiner has reached out to the Department of Homeland Security for comment for this story.