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As ‘The Marvelous Mrs Maisel’ ends, will its Jewish legacy be more than a punchline?
(JTA) — After five seasons, 20 Emmy awards and plenty of Jewish jokes, “The Marvelous Mrs. Maisel” airs its final episode on Friday.
The lauded Amazon Prime show from Amy Sherman-Palladino has enveloped viewers in a shimmering, candy-colored version of New York during the late 1950s and early 1960s — a world in which “humor” has meant Jewish humor and “culture” has meant Jewish culture.
But as it comes to an end, the show’s Jewish legacy is still up for debate: Did its representation of Jews on mainstream TV make it a pioneer of the 2010s? Or did it do more harm than good in the battle for better representation, by reinforcing decades-old comedic tropes about Jews?
The comedy-drama followed the vivacious Midge Maisel (Rachel Brosnahan) on a journey from prim Upper West Side housewife — left in the lurch after her husband has an affair with his secretary — to ambitious, foul-mouthed comic fighting her way through the male-dominated standup comedy industry. Her New York Jewishness colored her jokes, her accent, her mannerisms and much of her daily life.
That’s because the whole landscape of the show was Jewish, from the well-to-do, acculturated intelligentsia (such as Midge’s parents) to the self-made garment factory owners (such as her in-laws). Even the radical Jewish comic Lenny Bruce, a countercultural icon of the midcentury, appeared as a recurring character who propels Midge’s success.
Henry Bial, a professor specializing in performance theory and Jewish popular culture at the University of Kansas, said the emergence of “The Marvelous Mrs. Maisel” in 2017 exemplified a shift to more overt portrayals of Jews on TV — especially on streaming services. Although Jewish characters featured in TV shows throughout the 20th century, such as “The Goldbergs” in the 1950s, “Rhoda” in the 1970s and “Seinfeld” in the 1990s, their Jewishness was often more coded than explicit. Network television, seeking to attract the majority of Americans coveted by advertisers, feared alienating audiences who couldn’t “relate” to ethnic and racial minorities.
“If there are only three things you can put on television at 8 o’clock on Tuesday night, then there’s a lot more incentive for networks and advertisers to stay close to the herd, because you’re competing for the same eyeballs,” said Bial. “But when people can watch whatever they want whenever they want, then it opens up for a much wider range of stories.”
Other shows such as “Transparent,” “Broad City” and “Crazy Ex-Girlfriend,” which debuted in 2014 and 2015, are often cited alongside “Mrs. Maisel” as part of a new wave of Jewish representation.
Riv-Ellen Prell, a professor emerita of American studies at the University of Minnesota, argued that Midge subverts the stereotype of the “Jewish American princess.” At the start of the show, she appears to embrace that image: She is financially dependent on her father and husband and obsessive about her appearance, measuring her body every day to ensure that she doesn’t gain weight. Despite living with her husband for years, she always curls her hair, does her makeup and spritzes herself with perfume before he wakes up.
“She looks for all the world like the fantasy of a Jewish American princess,” said Prell. “And yet she is more ambitious than imaginable, she is a brilliant comic who draws on her own life. You have Amy Sherman-Palladino inventing the anti-Jewish princess.”
Bial said that Midge’s relationship with her Jewishness defies another stereotype: That identity is not a source of neurosis or self-loathing, as it often appears to be in the male archetypes of Woody Allen and Larry David, or in Rachel Bloom’s “Crazy Ex-Girlfriend.” Through the spirited banter, the pointed exclamations of “oy,” the titillation over a rabbi coming for Yom Kippur break fast — Midge’s Jewishness is a source of comforting ritual, joy and celebration.
“She has anxieties and issues, but none of them are because she’s Jewish,” said Bial.
Some critics argue the show’s depiction of Jewish culture relies on shallow tropes. In a 2019 review, TV critic Paul Brownfield said “The Marvelous Mrs. Maisel” repurposed stereotypes to appear “retro chic.” He pointed to a consistent contrast between the Weissmans (the assimilated, cultured Jews of the Upper West Side) and the Maisels (the boorish, money-focused Jews of the Garment District), arguing that these superficial types replace an exploration of what the period was actually like for American Jews.
“However ‘Jewish’ Sherman-Palladino wants the show to be, ‘Maisel’ fails to grapple with the realities of the moment in Jewish American history it portrays,” Brownfield wrote. “Which is ultimately what leaves me queasy about its tone — the shtick, the stereotypes, the comforting self-parody.”
Meanwhile, Andy Samberg took a jab while co-hosting the 2019 Golden Globes with Sandra Oh. “It’s the show that makes audiences sit up and say, ‘Wait, is this antisemitic?’” he joked.
Tony Shalhoub and Marin Hinkle, shown in a synagogue scene, are two of the show’s non-Jewish actors. (Nicole Rivelli/Amazon Studios)
Others have criticized the show’s casting: Its titular heroine, her parents Abe and Rose Weissman (Tony Shalhoub and Marin Hinkle) and Lenny Bruce (Luke Kirby) are all played by non-Jews. A debate over the casting of non-Jewish actors in Jewish roles has heated up in recent years, taking aim not only at Brosnahan as Midge Maisel, but also at Felicity Jones as Ruth Bader Ginsberg in “On The Basis of Sex,” Helen Mirren as Golda Meir in “Golda” and Gaby Hoffmann and Jay Duplass as the Pfefferman siblings in “Transparent.” Comedian Sarah Silverman popularized the term “Jewface” to critique the trend.
“Watching a gentile actor portraying, like, a Jew-y Jew is just — agh — feels, like, embarrassing and cringey,” Silverman said on her podcast in 2021.
Midge’s rise as a comedian is interlocked with her ally and one-time fling, the fictionalized Lenny Bruce. His character has a softened glow in the show, but in reality, Bruce was branded a “sick comic” for his scathing satire that railed against conservatism, racism and moral hypocrisy. Between 1961 and 1964, he was charged with violating obscenity laws in San Francisco, Los Angeles, Chicago and New York, and he was deported from England. At his Los Angeles trial in 1963, Bruce was accused of using the Yiddish word “shmuck,” taken as an obscenity to mean “penis.” He incorporated the charge into his standup, explaining that the colloquial Jewish meaning of “schmuck” was “fool.”
Driven to pennilessness by relentless prosecution, police harassment and blacklisting from most clubs across the country, he died of a morphine overdose in 1966 at 40 years old. The real Lenny Bruce’s tragedy lends a shadow to the fictional Midge Maisel’s triumphs.
The United States that he struggled with until his death also looks comparatively rosy through the lens of “The Marvelous Mrs. Maisel,” whose protagonist battles misogyny but takes little interest in other societal evils — including still-rampant antisemitism. Some critics have noted that she is oblivious to segregated facilities when she tours with Black singer Shy Baldwin, then nearly outs him as gay during her set.
“‘Mrs. Maisel’ takes place in a supersaturated fantasy 1958 New York, one where antisemitism, racism, homophobia and even sexism are barely a whisper,” Rokhl Kafrissen wrote in 2018.
Reflecting on the criticism that had piled up by 2020, Sherman-Palladino and her husband Daniel Palladino, also an executive producer and a lead writer for the show, told the Jewish Telegraphic Agency that trying to appease every Jewish viewer was a futile exercise.
“We knew that if we show a Jewish family at temple — if we show them and talk about Yom Kippur and all those kinds of things — there are going to be people who are going to nitpick at specifics that maybe we didn’t get exactly right,” said Palladino, who is not Jewish. “But a lot of the feedback that we’ve gotten has been ‘Thank you. Thank you for leaning into it and showing Jews being Jewish, as opposed to just name checking them as Jewish.’”
Sherman-Palladino added: “[T]here are many different kinds of Jews! To say, ‘oh, Jewish stereotypes,’ well, what are you talking about? Because we have an educated Jew, we have a woman who was happy to be a mother, we have another woman striking out as a stand up comic, and, you know, Susie Myerson’s [Alex Borstein’s character] a Jew! We’ve got a broad range of Jews in there.”
However “The Marvelous Mrs. Maisel” is assessed in the future, it will remain significant for thrusting a new kind of Jewish heroine into the mainstream consciousness, said Bial.
“Because of its popularity, its longevity and frankly its quality, it’s going to be the example,” Bial said. “In the history of Jews and TV, this is going to be the chapter for the late 2010s and early 2020s — you have to mention ‘Mrs. Maisel.’ It is very clearly a landmark in Jewish representation, particularly for Jewish women.”
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AIPAC attacked a Democrat for funding ICE. Now it’s backing one who voted the same way.
AIPAC’s super PAC is spending big to boost Rep. Haley Stevens in Michigan’s Democratic Senate primary — over a record that includes the same ICE funding vote the group used to attack a different Democrat earlier this year.
Stevens is one of three leading candidates in the primary, running against progressive insurgent Abdul El-Sayed, who called the Israeli government “evil” like Hamas, and state Sen. Mallory McMorrow. A new 30-second ad from AIPAC’s super PAC, the United Democracy Project, praises Stevens for confronting Trump’s immigration policies — citing legislation she introduced to create an independent prosecutor for ICE misconduct, and her calls for then-Homeland Security Secretary Kristi Noem to resign.
The ad is part of a multimillion-dollar campaign to boost Stevens, a longtime AIPAC ally, whom the group helped elect in 2018 and reelect in 2022.
But the message is hard to square with AIPAC’s own record elsewhere. Earlier this year, the group spent more than $2 million attacking former Rep. Tom Malinowski in a New Jersey special election for voting to fund ICE as part of a bipartisan border bill. “We can’t trust Tom Malinowski to stand up to President Donald Trump,” that ad said. Stevens voted for the same funding bill. Last June, she also voted for a House resolution thanking ICE agents “for protecting the homeland.”
An AIPAC spokesperson and a UDP representative did not immediately respond to explain why the vote to fund ICE was presented as a liability in Malinowski’s race but not in Stevens’ case.
AIPAC has spent years cultivating ties to Trump-aligned Republicans, many of whom strongly support aggressive immigration enforcement.
The Israel-boosting organization’s brand has become increasingly controversial among mainstream Democrats in recent years. Congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC. Last month, New York City Mayor Zohran Mamdani used the word “monsters” to describe AIPAC at a rally for progressive candidates he backed, all of whom won their primaries.
In the Michigan race, shaping up as one of the starkest tests of the Democratic coalition and how the party navigates policy towards Israel in Congress, United Democracy Project has already spent $10.7 million backing Stevens, making the Michigan contest one of its largest Senate investments this election cycle. AIPAC also raised several million dollars for Stevens by directing its donors to online portals that funnel money directly to the candidate’s campaign, effectively erasing its fingerprints in public data.
McMorrow has the endorsement of J Street, the liberal Zionist advocacy group that supports a two-state solution. The Jewish Democratic Council of America issued a rare dual endorsement of Stevens and McMorrow.
El-Sayed, the progressive frontrunner, is increasingly trying to transform AIPAC’s investment in the race into a centerpiece of his campaign message. Backed by Sen. Bernie Sanders, El-Sayed has released videos accusing AIPAC of attempting to buy Democratic elections and police debate over Israel. In recent months, he has also reached out to Jewish voters while seeking to channel the energy of the 2024 Uncommitted movement, which protested the Biden administration’s support for Israel in the war against Hamas in Gaza. The state is home to the largest concentration of Arab Americans in the United States. Jewish voters make up just 1.4% of the electorate in the state.
Arno Rosenfeld and Hannah Feuer contributed to this article
The post AIPAC attacked a Democrat for funding ICE. Now it’s backing one who voted the same way. appeared first on The Forward.
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Adam Sandler officiates Taylor Swift-Travis Kelce wedding, fueling theories about singer’s Israel stance
(JTA) — A Jewish comedian who played one of cinema’s most notable Israeli characters took center stage — literally — at Taylor Swift’s wedding at Madison Square Garden on Friday.
Adam Sandler officiated the ceremony between Swift and Kansas City Chiefs tight end Travis Kelce, a spokesperson for Swift confirmed to media after the wedding.
The event included a wide range of Jewish attendees, including the Haim sisters, who recently attended a Knicks game with Swift; the writer and actor Lena Dunham; Joshua Kushner, the businessman whose brother Jared is a top Middle East advisor to President Donald Trump; and Kelce’s former teammate Mitchell Schwartz.
Sandler’s presence in particular fueled criticism from anti-Israel voices, who argued it was significant that someone who has described himself as “very pro-Israel” officiated the wedding. Sandler has discussed his friendship with Swift and Kelce publicly, saying that it developed through his daughters, who are Swift fans.
Swift has largely avoided wading into polarizing political issues, and her outlook on the Israeli-Palestinian conflict has been a source of confusion for many fans, who have struggled to interpret her silence on the topic at a time when many celebrities have publicly voiced support for Gaza. Her decision not to publicly criticize Israel is seen as having bolstered her popularity among Israelis. At the same time, some pro-Palestinian fans have decried her silence and protested at her concerts, while others have speculated that she is privately pro-Palestinian but has avoided speaking out for fear of alienating fans.
“For all the Swifties defending Taylor Swift regarding her silence on Palestine she had Adam Sandler … a well-known Zionist, officiate her wedding so I think we know where she stands now,” tweeted an account called Land Palestine that had nearly 2 million followers on Instagram before being suspended last year.
“They’re all Zionists, clearly, and no doubt about it,” tweeted the Oxford University student Kate Crawford, a prominent pro-Palestinian voice on X who identifies as partly Jewish.
Some pro-Israel voices joined in the speculation. “I wonder if she is publicly aligning herself with certain people for a soft launch of her views. If she were to say some pro-Israel or pro-Jewish things, I think it could go a long way amongst the younger generation,” wrote one user on Reddit’s “Jewish” forum, in a post that was deleted but yielded nearly 200 comments parsing Swift’s possible Israel attitudes. (Among the evidence offered for possible pro-Israel leanings: She and Kelce recently dined at a buzzy Israeli restaurant. But other commenters noted that Gigi Hadid, a Palestinian-American celebrity who has spread anti-Israel rhetoric, was also at the wedding.)
The chatter about the wedding and Israel swelled so much that the parody account Buzz Crave riffed off of it with a viral post proclaiming: “Taylor Swift and Travis Kelce have left the U.S. for Israel to start their honeymoon.”
Like Swift, Sandler is not among the celebrities to engage in activism on Israel or Gaza. In fact, Sandler — whose early hits included “The Hanukkah Song” — is not known to have visited Israel, after disclosing in a 2022 interview that he had never traveled to the country of one of his signature characters. He played Zohan Dvir, an Israeli soldier who prefers partying to war, in the 2008 comedy “You Don’t Mess With the Zohan.”
Sandler made the “very pro-Israel” comment in 2015 while criticizing artists who boycott Israel during an appearance on Howard Stern’s radio show. He has said little publicly about Israel since the immediate aftermath of Hamas’ Oct. 7, 2023, attack that began the war in Gaza, when he said his “heart is shattered” and signed onto an entertainment industry letter calling on then-President Joe Biden to help return the Israeli hostages taken by Hamas.
For some, the reaction to Sandler’s officiation added to a growing sense that no Jewish figure can escape being targeted by anti-Zionist activism. “You can stay silent. You can avoid politics. You can try not to get involved,” the pro-Israel influencer Ran Alkalay posted on Instagram. “For antisemites, none of that matters.”
For other Jewish voices commenting on the wedding, the guest list was immaterial. On Facebook, Rabbi David Glickman of Kansas City noted that Swift and Kelce had doled out $26 million in charitable gifts ahead of their nuptials.
“Jewish tradition says that a bride and groom have the ear of God on their wedding day — so the couple will say silent prayers for folks in need. I’m grateful your prayers weren’t only silent,” Glickman wrote. “You gave an example for all of us that personal celebration is made greater through tzedakah and generosity. Your charitable gifts are more impressive than a wedding at MSG — I hope it will get the same publicity.”
This article originally appeared on JTA.org.
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In the pickles and babka of Williamsburg and the Lower East Side, a glimpse of a lost New York
It was an early Sunday morning when my grandmother and I arrived at Sander’s Bakery in South Williamsburg for a “Pickles and Babka” food and culture walk through Williamsburg and the Lower East Side.
Since 2024, Sammy, our leader, has been showing off his favorite kosher food spots on @kosher.hopping, an Instagram account, which now boasts more than 17,000 followers and features a variety of mouthwatering dishes — including kosher sushi, kosher smashburgers and historic businesses like the ones we would be visiting.
It was Sammy’s last stop in Williamsburg of the season: Business owners were already closing up shop for the summer and heading upstate.
As our group gathered — city natives along with visitors from Westchester and Long Island — Sammy described South Williamsburg as a glimpse of what the Lower East Side used to be. Unlike the Lower East Side, which has experienced gentrification in recent decades, this neighborhood has retained its distinctly Jewish identity since immigrants first crossed over the Williamsburg Bridge.
When my grandmother and I entered Sander’s, opened by a Holocaust survivor in 1959, the smell of yeast and chocolate was so tantalizing that we couldn’t help but purchase a Danish and cherry turnover before the tour even began. We then tried slices of chocolate and cinnamon babkas, which were rich and nutty.

As our group walked towards Flaum’s, an appetizing store reminiscent of Russ & Daughters, but kosher — buses lined the streets, each bound for a different yeshiva. There was a grocery store at each corner, shops with beautiful silverware and strings hung up to designate the eruv. At the shop, we sampled small cheese danishes and sugar cookies with custard. The cookies were my favorite “bite” of the tour; they were sweet with great texture, and the custard provided a necessary moistness.
When we walked to the subway to head to the Lower East Side, the neighborhood took a decidedly different turn. All at once, the local businesses and Yiddish signs were gone and replaced with fast food chains. As we climbed up the steps and the train pulled into the station, we returned to the city’s usual chaos, leaving Williamsburg behind.
Upon exiting the subway, we made a pit stop at Essex Street Market. Its origins stem from Jewish open air markets that were once crowded with pushcarts. Under Mayor Fiorello LaGuardia, these sellers were forced to move inside. The original indoor market, located across the street from its present-day location, retained its Jewish character, but the market doesn’t currently house any kosher vendors.
As we continued on to our remaining stops, I felt aware of what was lost. Entering The Pickle Guys, located on the corner of Grand Street and Essex Street, a deliciously briny smell filled the air from the dozens of barrels at the center of the shop. We tried pickled corn and carrots and — my favorite — mango, which had a delightfully spicy aftertaste.

We could feel the presence of what was formerly “Pickle Alley”: the neighboring road that featured more than 80 vendors. Now, The Pickle Guys is the last pickle shop left in the Lower East Side. Even the pickles, made with plastic barrels, are not what they once were; Sammy told us that the New York Department of Health banned wooden barrels in the 1970s, and even now vendors swear that they don’t taste the same.
We ended our walk at Moishe’s Bakery, the last kosher bakery on the Lower East Side. Many Jews still live near the bakery; the community mikveh is in the building across the street. Until it closed this year, East Side Glatt, the neighborhood’s last kosher butcher, was located right next door to Moishe’s.
Though The Pickle Guys had been packed, Moishe’s felt intimate and at the center of a community, like the shops we visited in Williamsburg. We tried chocolate and poppy seed versions of Kokosh cake, loaves similar to babka that stem from Hungarian origins. We also picked up some of my dad’s favorite rainbow cookies to bring home with us.
After the tour, I made my way to Eldridge Street Synagogue’s “Egg Rolls, Egg Creams, and Empanadas” festival. On the way, I walked past the old Forward Building, which once bustled with whirring printing presses and Yiddish-speaking reporters. A large graffiti “JET” had been painted on the side of the building.
When I first came back to the city this year, my best friend texted me to ask whether I thought New York was changing. She felt that it had been modernizing; sometimes, she said, she looked around and couldn’t find the “old New York.” As I toured South Williamsburg and the Lower East Side, I felt as though I was looking into a bygone era, seeing remnants of what had mostly been lost. I would have given anything to return to the Lower East Side crowded with pushcarts and Yiddish music to be heard.
Still, as I listened to the singing trio of the Mamales crooning “Yidel Mitn Fiedel,” while the smell of empanadas filled the air and festivalgoers played Mah Jongg, the culture of the Lower East Side felt bustling and alive. The Lower East Side isn’t the neighborhood it had once been, but its legacy remains — in the people making babka and those who choose to share their story.
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