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Fake AIPAC’s endorsement of apartheid goes viral and top Jewish exec departs as Twitter turmoil mounts
(JTA) — For a short time Thursday night, Twitter users could see a post that would confuse anyone plugged in to the world of Israel advocacy.
“We apartheid,” tweeted an account with the handle AIPAC, the acronym for the American Israel Public Affairs Committee. The account’s profile picture was the same red-and-blue Jewish star that the organization has long used on the social media platform.
The message was shocking because AIPAC is a vociferous defender of Israel against criticism, including the argument that the country perpetuates an apartheid system through its treatment of Palestinians. But it was also fake: The group had fallen victim to a wave of spoofs, falsification and abuse unleashed by Elon Musk’s recent acquisition of Twitter.
Only by looking closely could a user see that the account belonged to “AIPAC_USA,” not “AIPAC,” where the group has long posted. The impersonating account was deleted but not before the tweet had been seen and amplified thousands of times. It even got engagement from accounts impersonating other prominent figures. “Totally agree,” responded @KariLakeAZ, a fake account purporting to belong to the far-right Republican candidate for governor who is lagging in Arizona’s vote count.
The spoof was one of countless instances of impersonation meant to provoke reactions or sow chaos that have unfolded since Musk paid $44 billion to buy the platform two weeks ago. He has swiftly made steep layoffs and abrupt changes to moderation and authentication rules, all while tweeting crass and controversial content himself. The turmoil has sent users, advertisers and employees packing, while opening the floodgates to bad actors on the site.
Musk has also continually tweeted out different sets of rules concerning impersonations on the platform; by Thursday, he said that “parody” accounts must include that word in their names.
A slew of top executives, including those responsible for privacy and legal compliance, have left the company in recent days, according to media reports. But until Thursday night, a top leader who had led efforts to keep hate speech off the platform, Head of Trust and Safety Yoel Roth, had remained in place and seemingly in Musk’s favor, tweeting explanations of his new boss’ decrees and assurances that the company was taking hate speech seriously. He even appeared alongside Musk in a meeting meant to placate panicked advertisers on Wednesday.
But at the same time as the fake AIPAC account’s “likes” mounted, Roth added a single word to his Twitter bio: “former.” Whether he quit amid the chaos or was pushed out is not clear, but his departure from the company was an especially worrying sign for those who have held out hope that the Musk-induced turmoil would ultimately recede.
Roth had been a polarizing figure at the company while also serving as the public face for its efforts to root out hate. A gay Jewish man who openly tweeted about his identity (he once tweeted that a DNA test revealed him to be “Extremely F—ing Jewish”) and his liberal views, he drew the wrath of Twitter’s right-wing critics. Right after the inauguration of Donald Trump, he tweeted that there were “ACTUAL NAZIS IN THE WHITE HOUSE.”
In his role, Roth led efforts to address surges of antisemitic harassment on Twitter. Last week, with bots and trolls surging again amid Musk’s takeover, he tweeted about efforts to remove them and said, “Twitter’s policies haven’t changed. Hateful conduct has no place here.” In his final tweet prior to his departure, he said efforts to suppress hateful content had been largely successful.
Some of Roth’s lighter tweets, which became less frequent in recent years as he became more of a public figure, include Jewish content. In 2017, he posted about a children’s book in Hebrew about a cat who sits on a rug and abides while other animals join it. Eventually it’s too much for the cat, who hisses at the other animals, scaring them away.
“So basically, this book is the most concise possible explanation of my personality,” Roth said.
Roth’s departure means that Twitter has lost virtually all of the executives responsible for ensuring safety and security on the site. With the disorder unfolding in public view, parodists and provocateurs are seizing every opportunity to add malicious content to the platform.
Along with AIPAC, other Jewish groups have been ensnared in the trend. Also on Thursday night, a fake account impersonating the Anti-Defamation League posted a picture of Henry Ford, the famously antisemitic car manufacturer, and tweeted, “We’re so glad to be here. Elon Musk is the #HenryFord of our time. Innovation is a miracle!”
The tweet, which came from @ADL_Official, not the actual @ADL account, did not last long on the site. It was a reference to a real comment from ADL CEO Jonathan Greenblatt from just a month ago, when he praised Musk on TV as following in Ford’s tradition of innovation and said he was cautiously optimistic about Musk’s then-approaching ownership. Greenblatt apologized for his comments exalting Ford immediately and publicly lost confidence in Musk shortly afterwards.
Last week, with antisemitism spiking on the platform, the ADL urged advertisers to boycott it, and many are doing so.
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Quiz: For America 250, how well do you know U.S. Jewish history?
The Forward produced The Great American Jewish History Quiz! using Claude, a generative artificial intelligence tool by Anthropic. All questions and answers were researched and written by Louis Keene, who prompted Claude to create the user interface and underlying code and to track statistics.
Questions or feedback? Send us an email: forwardquiz@forward.com.
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Mazel tov, Taylor and Travis: A rabbi’s imagined wedding speech under the celebrity chuppah
I have to admit, as a rabbi, I never imagined I’d be standing at a wedding bringing together two of America’s great religions: football and Taylor Swift.
And yet here we are. I’ve officiated weddings in synagogues, in backyards, on beaches. I was not prepared for Madison Square Garden.
Before I get to the blessings, I need to share a little Torah with you. Don’t worry: I’ll keep it short. Half this room is Swifties and half is Chiefs fans, and the only thing you agree on is that you didn’t come here for a sermon.
The very first matchmaking story in the Torah involves a man named Eliezer, sent by the patriarch Abraham on a mission: find a wife for Abraham’s son Isaac. Eliezer travels far, he arrives at a well, and he devises a test. A test that looked past beauty, past pedigree, past fame, past achievement.
The test is simple: When a stranger arrives tired and thirsty, what do you do?
Rebecca does more than just offer water to Eliezer. She sees his camels are also thirsty, and without being asked, she waters every single one. Ten camels. Anyone who has ever watered a camel knows this is not a small thing.
And the Torah stops to tell us: this is the wife for Isaac.
The Torah could have stopped to admire her talent or her beauty. Instead, it stopped to admire her kindness. Because she saw need in the world and responded to it, just because that’s who she was.
Taylor and Travis, I think about that story when I think about the two of you. Because what we know about you isn’t just about the Grammys or the Super Bowls. It’s about the friendships. It’s about the family. It’s the way Travis’s eyes light up when he talks about his brother Jason. It’s the way Taylor has shown up, year after year, for her crew — the people who have been with her since the beginning, long before the sold-out stadiums.
These are people who know how to love. Eliezer traveled hundreds of miles looking for exactly that. Turns out it was worth the trip.
Red zones and red carpets
Now, because we have a professional athlete here, permit me a football analogy.
Every great quarterback needs protection from a tight end like Travis. Every championship team depends on its offensive line. The line doesn’t get the glory. They don’t score the touchdowns. But without them, nothing works.
Marriage is the same. Protect one another. Protect each other’s dignity. Protect each other’s dreams. Protect each other’s hearts. Be each other’s offensive line on the hard days.
And because we also have one of the greatest songwriters in history standing before me — someone who has written the soundtrack to a generation — permit me a music analogy as well.
Every beautiful song has both melody and rhythm. Sometimes one instrument leads. Sometimes another does. But what makes the song truly beautiful is that each makes room for the other. The goal is never the solo. The goal is the harmony.
Marriage is exactly the same. There will be seasons when one of you carries more. Seasons when one of you needs extra support. Seasons of celebration and seasons of challenge. The goal is to reflect each other’s light. The goal is to create something together that neither of you could have created alone.
So, Taylor and Travis, here is my blessing for you: May you always remember what drew you to each other, the soul beneath the spotlight. May you protect each other fiercely and gently, in the stadiums and in the quiet rooms where no one is watching. May you make room for one another — to lead and to follow, season by season, era by era.
And may the love you build together — the real love, the private love, the love that has absolutely nothing to do with cameras or crowds — be the greatest thing either of you ever creates.
Mazel tov.
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The 50 most interesting Jews in American history you’ve probably never heard of
The United States is turning 250 years old. You know the stories of many of the Jews who have helped to shape the country’s history and culture, including such luminaries as Ruth Bader Ginsburg, Rabbi Abraham Joshua Heschel, Philip Roth and Barbra Streisand.
But behind the American Jewish names we know and revere are the stories of many other American Jews who influenced the nation — and whose lives reflected the country’s efforts to realize its founding promises — who have found less purchase in history’s spotlight. To celebrate the 250th anniversary of this country’s founding, we’ve collected 50 of those stories here.
Among their number are scientists, athletes, lawmakers, clergymen and a couple genuine American characters — the type of people who, no matter where they were born, ended up living lives that speak to the best of what the U.S. has to offer its citizens.
As one of our honorees, the author Edna Ferber, wrote: “America — rather, the United States — seems to me to be the Jew among the nations. It is resourceful, adaptable, maligned, envied, feared, imposed upon. It is warmhearted, overfriendly; quick-witted, lavish, colorful; given to extravagant speech and gestures. Its people are travelers and wanderers by nature, moving, shifting, restless; swarming in Fords, in ocean liners; craving entertainment; volatile. The schnuckle among the nations of the world.”
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