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Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades
(New York Jewish Week) — Near the northern terminus of the 1 train, just south of Van Cortlandt Park, an unassuming Bronx storefront has been producing thousands of dense, delectable cheesecakes each day for more than 60 years.
Adorned with a simple red-and-blue sign and occupying the same storefront throughout its history, S&S Cheesecake has become the stuff of legend: Though other spots — say, Junior’s — may have better name recognition, many in-the-know New Yorkers consider S&S’s cheesecakes to be the best in the city. What’s more, its cheesecake recipe hasn’t changed one bit since Holocaust survivor Fred Schuster, 98, first opened the kosher bakery in 1960.
Though Schuster remains a regular presence at the bakery, these days S&S Cheesecake is operated by one of his daughters, Brenda Ben-Zaken, and her husband Yair. But other than a few nods to modernity — an espresso machine and a small cafe for dine-in enjoyment; upgradedg equipment to increase output to 2,000 cheesecakes a day — little has changed in the past six decades.
“The secret is to bake with love and serve with pride and passion,” Yair Ben-Zaken told the New York Jewish Week of the shop’s success. Since its founding, S&S has supplied cheesecakes to countless restaurants and shops, from as far away as Alaska to as close as the iconic Upper West Side grocery Zabar’s. Their products are available for nationwide shipping via their web site or Goldbelly as well.
Ben-Zaken and Schuster spoke to the New York Jewish Week on a sunny, temperate morning just a few days ahead of Shavuot — a holiday, which this year begins the evening of Thursday, May 25, when Jews traditionally eat cheesecake and other dairy food. Ben-Zaken was busy packing up hundreds of cheesecakes that he is shipping around the country, as well as several that S&S donates to the Riverdale Jewish Center, the Orthodox synagogue where he and Schuster are members.
“It gets busy with Shavuot, [but] there is a lot to celebrate with summer and graduations this time of year as well,” Ben-Zaken said. “We are feeling [the busy season] now, but it’s not the same as Christmas and Thanksgiving — those are the real cheesecake holidays for us.”
Before he established his modest cheesecake empire, Fred Schuster was born in Germany in 1925 — only eight years before Hitler came to power. “That was the end of my childhood,” Schuster told the New York Jewish Week.
In an effort to keep him safe, Schuster’s parents first sent him to a Jewish boarding school near Frankfurt and, when it was forced to close down, he moved in with his grandparents. In 1938, when they became too old to take care of him, Schuster said goodbye to his family — with a commitment to see each other again — and went to live in an orphanage in Frankfurt.
Just before his 14th birthday, Schuster and other children at his orphanage were sent to Switzerland via the Kindertransport. On the train, he met a girl named Karola (middle name Ruth), who went on to become the famous sex therapist and talk show host Dr. Ruth Westheimer.
“I always say, of the group there, Dr. Ruth went into the sex business and did very well. And I went into the cheesecake business and didn’t do too badly myself,” Schuster joked.
In Switzerland, Schuster “developed a passion for baking and worked in kitchens and bakeries there,” he said. He arrived in New York in 1941, where he reunited with his parents and sister. (His father had arrived in the United States via England around 1939, and his mother and sister via France, Spain and Portugal in 1940.)
“Thank God, my parents and everybody made it here,” he said. “We are very happy here. The United States was very good to us.”
And yet, even though many of his family members survived — and Schuster is blessed with four grandchildren and 13 great-grandchildren — Schuster still thinks about what the Holocaust took from him, especially his own grandparents. “I’ll never forget it,” he said. “I am very proud of what I have built in spite of that.”
In the 1940s and 50s, Schuster lived in Washington Heights — home to a sizable German Jewish community, including Dr. Ruth, who is still a fixture in the neighborhood at 94 — and worked as a general baker at various restaurants, where he learned to make all types of pastries. However, “cheesecake was always on my mind,” he said. “I said to myself, ‘There isn’t a good cheesecake here. Let me see what I can do.”
Yair Ben-Zaken joined the team in 1986 and works every day except for Shabbat. Pictured in the bakery in New York City, May 22, 2023. (Julia Gergely)
The recipe he landed on — a combination of eggs, vanilla, sugar, butter and heavy cream — is something Schuster calls “absolutely perfect.”
Though cheesecake may be an ancient food, Jews took to cheesecake the way a fish might take to water, according to The Nosher. Though its varieties are numerous — from light and fluffy to dense and sweet — it was Ashkenazi Jewish immigrants who came to the United States in the late 19th and early 20th centuries who originated the ultra-rich dessert that’s known as New York-style (or Jewish-style) cheesecake.
That’s Schuster’s specialty, though when Schuster and his wife Sidi opened S&S Cheesecake, he baked all kinds of pastries and cakes. Quickly, however, he narrowed down the menu to only cheesecakes, the bestsellers. These days, S&S sells a chocolate mousse cheesecake, as well as strawberry-, pineapple- and cherry-topped versions of the classic original, which is flavored with vanilla. The OG — which retails in-store for $40 for an 11-inch cake and $20 for a 7-inch one — is his favorite, Schuster said, adding that he always keeps a cheesecake in his fridge for snacking on.
As for Ben-Zaken, after serving in the Israeli Defense Forces as a combat soldier, then working at various food labs in Israel, he began working at the bakery in 1986. Has he dared to change the recipe? “God forbid,” said Ben-Zaken. “Once you know it’s done right, that’s it.”
Schuster, whose wife died in 2017, moved into the Ben-Zakens’ Riverdale home around eight years ago. These days, the two men spend the majority of their time together, baking and talking. “We’ve worked together for many, many years shoulder to shoulder,” said Ben- Zaken, who affectionately calls Schuster “Opa,” which is German for grandfather. “But he is still in charge, I still learn from him.”
During the course of the New York Jewish Week’s visit to the bakery, a handful of customers came in to pick up the cheesecakes for Shavuot. “It’s always worth a trip,” said a man, who was picking up half a dozen cheesecakes for his synagogue in Pelham Parkway, who declined to provide his name. “It’d be worth the trip even if I lived in Atlantic City.”
For Ben-Zaken, his favorite part of the job is working alongside Schuster. Running S&S Cheesecake has been life-changing, he said, particularly following his recovery from post-traumatic stress disorder he suffered as an Israeli soldier. “I think if there’s anybody that I love more than anything in the world, it is this guy. I owe him everything,” Ben-Zaken said. “But I don’t just owe him, I also just enjoy being with him all the time. He’s still young. In spirit, he’s younger than all of us.”
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Gunmen Kill Three People and Abduct Catholic Priest in Northern Nigeria
A police vehicle of Operation Fushin Kada (Anger of Crocodile) is parked on Yakowa Road, as schools across northern Nigeria reopen nearly two months after closing due to security concerns, following the mass abductions of school children, in Kaduna, Nigeria, January 12, 2026. Photo: REUTERS/Nuhu Gwamna/File Photo
Gunmen killed three people and abducted a Catholic priest and several others during an early morning attack on the clergyman’s residence in northern Nigeria’s Kaduna state, church and police sources said on Sunday.
Saturday’s assault in Kauru district highlights persistent insecurity in the region, and came days after security services rescued all 166 worshippers abducted in attacks by gunmen on two churches elsewhere in Kaduna.
Such attacks have drawn the attention of US President Donald Trump, who has accused Nigeria’s government of failing to protect Christians, a charge Abuja denies. US forces struck what they described as terrorist targets in northwestern Nigeria on December 25.
The Catholic Diocese of Kafanchan named the kidnapped clergyman as Nathaniel Asuwaye, parish priest of Holy Trinity Catholic Church in Karku, and said 10 other people were abducted.
Three residents were killed during the attack, which began at about 3:20 a.m. (0220 GMT), the diocese said in a statement.
A Kaduna police spokesperson confirmed the incident, but said five people had been abducted in total and that the three people killed were members of the security forces.
“Security agents exchanged gunfire with the bandits, killed some of them, and unfortunately two soldiers and a police officer lost their lives,” he said.
Rights group Amnesty International said in a statement on Sunday that Nigeria’s security crisis was “increasingly getting out of hand”. It accused the government of “gross incompetence” and failure to protect civilians as gunmen kill, abduct and terrorize rural communities across several northern states.
A presidency spokesperson could not immediately be reached for comment.
Pope Leo, during his weekly address to the faithful in St. Peter’s Square, expressed solidarity with the victims of recent attacks in Nigeria.
“I hope that the competent authorities will continue to act with determination to ensure the security and protection of every citizen’s life,” Leo said.
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Israeli FM Sa’ar Stresses Gaza Demilitarization, Criticizes Iranian Threats in Talks with Paraguay’s Foreign Minister
Israeli Foreign Minister Gideon Sa’ar speaks next to High Representative for Foreign Affairs and Security Policy and Vice-President of the European Commission Kaja Kallas, and EU commissioner for the Mediterranean Dubravka Suica as they hold a press conference on the day of an EU-Israel Association Council with European Union foreign ministers in Brussels, Belgium, Feb. 24, 2025. Photo: REUTERS/Yves Herman
i24 News – Foreign Minister Gideon Sa’ar made the remarks on Tuesday during a meeting at the Foreign Ministry in Jerusalem with Paraguay’s Foreign Minister Rubén Ramírez Lezcano. The meeting included a one-on-one session followed by an expanded meeting with both countries’ bilateral teams.
Sa’ar told the media, “We support the Trump plan for Gaza. Hamas must be disarmed, and Gaza must be demilitarized. This is at the heart of the plan, and we must not compromise on it. This is necessary for the security and stability of the region and also for a better future for the residents of Gaza themselves.”
He also commented on Iran, saying, “I praise President Peña’s decision in April of 2025 to designate Iran’s Revolutionary Guards as a terrorist organization. The European Union and Ukraine have also recently done so, and I commend that. The Iranian regime is murdering its own people. It is endangering stability in the Middle East and exporting terrorism to other continents, including Latin America. The attempt by the world’s most extremist regime to obtain the most dangerous weapon in the world, nuclear weapons, is a clear danger to regional and world peace.”
Sa’ar added that Iran’s long-range missile program threatens not only Israel but other countries in the Middle East and Europe. “The Iranian regime has already used missiles against other countries in the Middle East. European countries are also threatened by the range of these missiles,” he said.
Lezcano praised his country’s decision to open an embassy in Jerusalem. “Paraguay’s sovereign decision to open its embassy in Jerusalem was made in faith and responsibly. It reflects the coherent foreign policy that we consistently and clearly hold with regard to Israel,” he said. He added that Paraguay “unequivocally and unquestionably supports the right of the State of Israel to exist and to defend itself,” a position reinforced after the October 7, 2023, attacks.
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In Economic Speeches, Trump Claims Inflation Victory Nearly 20 Times Even as Prices Bite
US President Donald Trump gestures on the day he delivers a speech on energy and the economy, in Clive, Iowa, US, January 27, 2026. Photo: REUTERS/Kevin Lamarque/File Photo
Donald Trump has cast himself as Republicans’ chief messenger on the cost of living in an election year, but a Reuters review of his speeches shows a president repeatedly declaring inflation beaten while rarely acknowledging the strain many Americans say they still feel.
In five speeches on the economy since December, Trump asserted that inflation had been beaten or was way down almost 20 times and said prices were falling almost 30 times, assertions at odds with economic data and voters’ daily experiences. Much of the remaining time was spent on grievances and other issues, including immigration, whether Somalia was a country, and attacks on opponents.
Taken together, the speeches portray a president struggling to reconcile his central claim — that he has fixed the cost-of-living crisis — with inflation near 3% over the past year and voters’ lived experience of paying more for grocery staples. The price of ground beef, for example, is up 18% since Trump took office a year ago, while ground coffee prices are up 29%.
Republican strategists told Reuters that his mixed messaging on the top issue for voters risks creating a credibility gap for him and the Republican Party ahead of the November midterms, when control of Congress will be at stake. Opinion polls show voters are deeply unhappy with Trump‘s handling of the economy.
“He can’t continue to make claims that are demonstrably false, particularly at the expense of Republicans who are in competitive House districts or Senate races,” said Rob Godfrey, a Republican strategist. Trump “must be disciplined and focused,” he added.
One source close to the White House said the president needed to hit the issue of affordability harder and through personal visits to critical districts.
“He needs to bring the message out because the message is not resonating,” the source said, speaking on condition of anonymity to more freely discuss the issue.
Kush Desai, a White House spokesman, said Trump’s focus on illegal immigration in his speeches is directly connected to his argument that people in the country illegally have an adverse impact on the economy. Desai said it causes “public services being overburdened, business activity disrupted by crime, housing markets flooded, and workers’ wages depressed.”
Trump has repeatedly stressed that much work remains to clean up the economic mess he says his Democratic predecessor, Joe Biden, left him, Desai added.
TRUMP VEERS OFF MESSAGE TO RAIL ABOUT IMMIGRATION
The Reuters analysis found that Trump – when not declaring inflation beaten – devoted nearly half his speaking time to grievances and other issues.
In about five hours of speaking time, he spent roughly two hours straying into about 20 topics unrelated to prices, the Reuters review found. When he veered off message, his top issue was illegal immigration, which he spent a total of about 30 to 40 minutes talking about.
In the speeches he insulted Somali Americans in Minnesota, who voted against him in the 2024 election. He referred to Somalia as “not even a country” – and in four speeches he disparaged Somali-born Minnesota congresswoman Ilhan Omar.
A progressive, high-profile Democrat and Muslim, Omar has been a frequent Trump critic, especially over his immigration policies.
“Every time the president of the United States has chosen to use hateful rhetoric to talk about me and the community that I represent, my death threats skyrocket,” Omar said last month, the day after a man sprayed a foul-smelling liquid on her at a town hall event.
Trump also talked about men in women’s sports, Venezuela, Iran, the Islamic State militant group, Greenland, Ukraine and Russia, military recruitment, his false claim that the 2020 election was rigged, US weaponry, his exaggerated claim to have ended eight wars, and even how much a Fox News anchor likes him.
TRUMP‘S MEANDERING WORRIES STRATEGISTS
“Inflation is stopped. Incomes are up. Prices are down,” Trump said in an Iowa speech on January 27.
Only twice in the five speeches did Trump acknowledge that prices are still too high, but he blamed them on Biden. Trump was elected in 2024 because of voter unhappiness with Biden’s handling of inflation – which spiked to over 9% in 2022 – and illegal immigration.
Democrats caused prices “to be too high,” Trump told a rally in Pennsylvania on December 9. “But now they’re coming down.”
In the same speech he called the term “affordability” a Democratic “hoax”. After a public backlash, he has ceased saying that in more recent speeches.
In four of the speeches Trump repeatedly and haphazardly switches topics, often when he is in the middle of talking about the economy, the Reuters review found.
Four Republican strategists interviewed by Reuters said Trump‘s meandering style – which he proudly calls “the weave” – risked drowning out his core economic argument that he has brought inflation and prices down.
Speaking to world leaders at the World Economic Forum in Davos, Switzerland on January 21, Trump spent the first 22 minutes on topic, then suddenly, for the next 22 minutes, insulted Europeans, said they would be speaking German if it wasn’t for America, called NATO ungrateful, and decried the “crooked” media before pivoting back to the US economy.
Doug Heye, a Republican strategist, said voters want to hear what Trump is doing to lower costs. “But they have no memory of what Trump says about economic issues because of the volume of his own rhetoric.”
One source familiar with the White House’s thinking said Trump was likely to use his State of the Union address on February 24 as the kickoff for more intense domestic travel to amplify his message on affordability.
TRUMP DOES OFFER SOLUTIONS
For many Americans, the economy still feels unforgiving. Prices remain high, even though the inflation rate has inched down since Trump took office, from 3% to 2.7%. A lower inflation rate does not mean prices are decreasing – just that they are growing at a slower pace, economists stress.
In the 12 months through December 2025, food costs were up over 3%, while average hourly earnings were up only 1.1% year over year. The unemployment rate was 4.4% in December, up from 4% when Trump took office in January 2025, according to government data.
In some of the speeches Trump correctly identifies a drop in prices for a few everyday goods, including eggs and gas. The cost of eggs fell about 21% in December from a year earlier after being 60% higher during Trump‘s first months back in office. Gas prices are about 4% lower since January last year.
But the cost of an average grocery basket has risen. The price of coffee, beef, and some fruits, among other items, has risen in the past year.
Trump does offer solutions in his speeches, including his tax cuts that kicked in last month that will produce greater savings for tens of millions of families; the scrapping of taxes on tips, overtime and Social Security payments; his plan to reduce mortgage interest rates; a proposal to lower housing prices; and deals with health insurance companies to reduce drug prices.
Most economists expect US households and the economy at large to benefit in the months ahead from the tax cuts. But Trump‘s more recent proposals are unlikely to have a significant impact on the cost of living between now and November, some economists told Reuters. One of Trump‘s ideas – to cap credit card interest rates to 10% for a year – could even backfire since it could limit access to credit for lower-income families, some economists have warned.
Mike Marinella, a spokesman for the National Republican Congressional Committee, which supports candidates for the House of Representatives, said Trump and Republicans were helping working families. “Voters are seeing this clear contrast, and the best is yet to come.”
Some 35% of Americans approve of Trump‘s overall handling of the economy, according to a January 25 Reuters/Ipsos poll, up slightly from 33% in December. But it is well below his initial 42% rating on the issue when he first took office a year ago.
FALLING INTO BIDEN TRAP
Former economic officials in previous administrations say Trump is falling into the same trap Biden did in 2024 when confronted with persistently high inflation.
Biden kept claiming the US economy was strong and urged voters to look at other economic data. That strategy failed badly and Democrats were punished at the polls.
The officials agreed it was important for presidents to show voters they understood their economic pain, especially in an election year.
“We definitely talked past people on inflation,” Jared Bernstein, the head of Biden’s Council of Economic Advisers, said in an interview.
“What we typically did was to say, ‘A new report just came out on jobs, it’s very strong,’ and that was all true. But the fact is that there wasn’t much we were able to do in terms of the price level.”