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Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades
(New York Jewish Week) — Near the northern terminus of the 1 train, just south of Van Cortlandt Park, an unassuming Bronx storefront has been producing thousands of dense, delectable cheesecakes each day for more than 60 years.
Adorned with a simple red-and-blue sign and occupying the same storefront throughout its history, S&S Cheesecake has become the stuff of legend: Though other spots — say, Junior’s — may have better name recognition, many in-the-know New Yorkers consider S&S’s cheesecakes to be the best in the city. What’s more, its cheesecake recipe hasn’t changed one bit since Holocaust survivor Fred Schuster, 98, first opened the kosher bakery in 1960.
Though Schuster remains a regular presence at the bakery, these days S&S Cheesecake is operated by one of his daughters, Brenda Ben-Zaken, and her husband Yair. But other than a few nods to modernity — an espresso machine and a small cafe for dine-in enjoyment; upgradedg equipment to increase output to 2,000 cheesecakes a day — little has changed in the past six decades.
“The secret is to bake with love and serve with pride and passion,” Yair Ben-Zaken told the New York Jewish Week of the shop’s success. Since its founding, S&S has supplied cheesecakes to countless restaurants and shops, from as far away as Alaska to as close as the iconic Upper West Side grocery Zabar’s. Their products are available for nationwide shipping via their web site or Goldbelly as well.
Ben-Zaken and Schuster spoke to the New York Jewish Week on a sunny, temperate morning just a few days ahead of Shavuot — a holiday, which this year begins the evening of Thursday, May 25, when Jews traditionally eat cheesecake and other dairy food. Ben-Zaken was busy packing up hundreds of cheesecakes that he is shipping around the country, as well as several that S&S donates to the Riverdale Jewish Center, the Orthodox synagogue where he and Schuster are members.
“It gets busy with Shavuot, [but] there is a lot to celebrate with summer and graduations this time of year as well,” Ben-Zaken said. “We are feeling [the busy season] now, but it’s not the same as Christmas and Thanksgiving — those are the real cheesecake holidays for us.”
Before he established his modest cheesecake empire, Fred Schuster was born in Germany in 1925 — only eight years before Hitler came to power. “That was the end of my childhood,” Schuster told the New York Jewish Week.
In an effort to keep him safe, Schuster’s parents first sent him to a Jewish boarding school near Frankfurt and, when it was forced to close down, he moved in with his grandparents. In 1938, when they became too old to take care of him, Schuster said goodbye to his family — with a commitment to see each other again — and went to live in an orphanage in Frankfurt.
Just before his 14th birthday, Schuster and other children at his orphanage were sent to Switzerland via the Kindertransport. On the train, he met a girl named Karola (middle name Ruth), who went on to become the famous sex therapist and talk show host Dr. Ruth Westheimer.
“I always say, of the group there, Dr. Ruth went into the sex business and did very well. And I went into the cheesecake business and didn’t do too badly myself,” Schuster joked.
In Switzerland, Schuster “developed a passion for baking and worked in kitchens and bakeries there,” he said. He arrived in New York in 1941, where he reunited with his parents and sister. (His father had arrived in the United States via England around 1939, and his mother and sister via France, Spain and Portugal in 1940.)
“Thank God, my parents and everybody made it here,” he said. “We are very happy here. The United States was very good to us.”
And yet, even though many of his family members survived — and Schuster is blessed with four grandchildren and 13 great-grandchildren — Schuster still thinks about what the Holocaust took from him, especially his own grandparents. “I’ll never forget it,” he said. “I am very proud of what I have built in spite of that.”
In the 1940s and 50s, Schuster lived in Washington Heights — home to a sizable German Jewish community, including Dr. Ruth, who is still a fixture in the neighborhood at 94 — and worked as a general baker at various restaurants, where he learned to make all types of pastries. However, “cheesecake was always on my mind,” he said. “I said to myself, ‘There isn’t a good cheesecake here. Let me see what I can do.”
Yair Ben-Zaken joined the team in 1986 and works every day except for Shabbat. Pictured in the bakery in New York City, May 22, 2023. (Julia Gergely)
The recipe he landed on — a combination of eggs, vanilla, sugar, butter and heavy cream — is something Schuster calls “absolutely perfect.”
Though cheesecake may be an ancient food, Jews took to cheesecake the way a fish might take to water, according to The Nosher. Though its varieties are numerous — from light and fluffy to dense and sweet — it was Ashkenazi Jewish immigrants who came to the United States in the late 19th and early 20th centuries who originated the ultra-rich dessert that’s known as New York-style (or Jewish-style) cheesecake.
That’s Schuster’s specialty, though when Schuster and his wife Sidi opened S&S Cheesecake, he baked all kinds of pastries and cakes. Quickly, however, he narrowed down the menu to only cheesecakes, the bestsellers. These days, S&S sells a chocolate mousse cheesecake, as well as strawberry-, pineapple- and cherry-topped versions of the classic original, which is flavored with vanilla. The OG — which retails in-store for $40 for an 11-inch cake and $20 for a 7-inch one — is his favorite, Schuster said, adding that he always keeps a cheesecake in his fridge for snacking on.
As for Ben-Zaken, after serving in the Israeli Defense Forces as a combat soldier, then working at various food labs in Israel, he began working at the bakery in 1986. Has he dared to change the recipe? “God forbid,” said Ben-Zaken. “Once you know it’s done right, that’s it.”
Schuster, whose wife died in 2017, moved into the Ben-Zakens’ Riverdale home around eight years ago. These days, the two men spend the majority of their time together, baking and talking. “We’ve worked together for many, many years shoulder to shoulder,” said Ben- Zaken, who affectionately calls Schuster “Opa,” which is German for grandfather. “But he is still in charge, I still learn from him.”
During the course of the New York Jewish Week’s visit to the bakery, a handful of customers came in to pick up the cheesecakes for Shavuot. “It’s always worth a trip,” said a man, who was picking up half a dozen cheesecakes for his synagogue in Pelham Parkway, who declined to provide his name. “It’d be worth the trip even if I lived in Atlantic City.”
For Ben-Zaken, his favorite part of the job is working alongside Schuster. Running S&S Cheesecake has been life-changing, he said, particularly following his recovery from post-traumatic stress disorder he suffered as an Israeli soldier. “I think if there’s anybody that I love more than anything in the world, it is this guy. I owe him everything,” Ben-Zaken said. “But I don’t just owe him, I also just enjoy being with him all the time. He’s still young. In spirit, he’s younger than all of us.”
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The post Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades appeared first on Jewish Telegraphic Agency.
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Iran Hardens Stance Ahead of US Nuclear Talks, Rejects Uranium Transfers and Ballistic Missile Limitations
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Jan. 3, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
A top adviser to Iranian Supreme Leader Ayatollah Ali Khamenei signaled that Iran has hardened its negotiating stance ahead of renewed nuclear talks with the United States, publicly rejecting any transfer of uranium out of the country and refusing to negotiate over ballistic missiles or terrorist proxy forces.
The latest comments from Admiral Ali Shamkhani, a senior official on Iran’s Supreme National Defense Council, came as tensions continued to rise between the US and Iran over a potential military escalation in the Middle East.
In an interview with the Lebanese news outlet Al Mayadeen published on Monday, Shamkhani insisted that Iran’s nuclear program is “peaceful and within local capabilities,” while firmly reiterating nonnegotiable conditions for any resumption of talks with Washington.
“Iran neither seeks nor will ever seek nuclear weapons or stockpile them, but the other side must pay a price in return for this commitment,” Shamkhani said.
“Enrichment at 60 percent can be rolled back to 20 percent if there are concerns, but only if the other side offers something in return,” he continued.
The senior Iranian official also rejected media reports suggesting Tehran might transfer its stored enriched uranium abroad, including to Russia, saying, “There is no reason to move the stored material out” of the country.
This week, US Special Envoy Steve Witkoff and Iranian Foreign Minister Abbas Araghchi are scheduled to meet with representatives from several Arab and Muslim countries, as they push forward renewed efforts to restart nuclear negotiations.
Set to take place on Friday, the high-level meeting would mark the first direct engagement between US and Iranian officials since nuclear talks collapsed after last June’s 12-day war, during which the US and Israel bombed Iran’s nuclear facilities.
The potential restart of negotiations comes as Iran faces growing international pressure over its violent crackdown on anti-government protests, with the US escalating a massive military buildup in the region and repeatedly threatening the Islamist regime.
Just days ahead of the talks, the Iranian government has reportedly imposed new demands that retract previously agreed terms, including relocating negotiations from Istanbul to Oman and limiting them to a strictly bilateral format with Washington, threatening to destabilize an already fragile process, according to a report from Axios.
Cautious optimism about diplomacy has also been shaken by reported clashes between US and Iranian forces at sea.
The US military said on Tuesday that it shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea. Hours later, Iran’s Islamic Revolutionary Guard Corps (IRGC) forces harassed a US-flagged, US-crewed merchant vessel in the Strait of Hormuz.
In his Monday interview, Shamkhani said that if the White House seeks a mutual understanding, diplomatic talks should take place “away from atmospheres of threats and coercion,” with both sides having “equal standing at the negotiating table” and avoiding “illogical and unreasonable demands.”
“Iran has repeatedly affirmed its readiness to hold practical negotiations exclusively with the United States, and not with any other party,” Shamkhani told Al Mayadeen.
“The negotiations are strictly limited to the United States and the nuclear file, where a mutual agreement is possible,” he continued. “If their proposals are free of threats, based on logical conditions, and avoid arrogance, there is hope to prevent an unjustified catastrophe or incident.”
However, US President Donald Trump had reportedly demanded three conditions for resumption of talks: zero enrichment of uranium in Iran, limits on Iran’s ballistic missile program, and ending the regime’s support for terrorist groups and other proxies across the Middle East.
Iran has long said all three demands are unacceptable, but two Iranian officials told Reuters its Islamist, authoritarian rulers view the ballistic missile program, not uranium enrichment, as the bigger issue.
In the last few weeks, Trump has repeatedly warned that he may take “decisive” military action against Iran if the regime continues killing protesters and refuses to return to the negotiating table.
Amid rising regional tensions, Washington has significantly increased its military presence in the region, moving a range of assets into the area — including the USS Abraham Lincoln and its strike group.
Echoing past comments from Iranian officials, Shamkhani said the country is “prepared for any circumstances that may arise,” emphasizing the regime’s readiness to confront both diplomatic pressures and potential military threats.
“We are essentially living in warlike conditions,” he said. “The Americans are in the region to defend Israel, while Iran serves as the force that restrains Israel and curbs its bullying and arrogance.”
“The assumption that the United States would act without Israel’s involvement is entirely wrong,” he continued. “Should the US strike, Israel will be inevitably involved and will face an appropriate response.”
The Iranian official warned that any attack on Khamenei, “no matter how small, would escalate into a colossal crisis far beyond what others can imagine.”
Iranian lawmakers last month similarly warned that any attack on Khamenei would lead to a declaration of “jihad,” or holy war, and a violent global response from the Islamic world.
“We will continue on this path,” Shamkhani said. “We will not allow them [the US and its allies] to make the region unsafe or force us into a situation we do not choose.”
“Iran will persist in its policies and continue supporting the path of resistance, including resistance groups in Palestine, Lebanon, and beyond,” he continued.
A common slogan of the Iranian protesters has been “Neither Gaza nor Lebanon, my life for Iran,” with large swathes of the population opposing the regime’s commitment to spending billions of dollars to support terrorist groups such as Hamas and Hezbollah.
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Robert Kraft’s new Super Bowl ad about antisemitism already feels dated
Not content with his team’s victories on the football field, New England Patriots owner Robert Kraft has in recent years taken it upon himself to lease the most expensive airtime on American television.
The Pats may be out of the Super Bowl, but ads from Kraft’s Blue Square Alliance Against Antisemitism (formerly the Foundation to Combat Anti-Semitism) are very much in, and have been for a few years. The campaign has given us two previous Super Bowl spots: one in which Martin Luther King Jr.’s speechwriter Clarence B. Jones urged us to speak out against silence and, last year, as a nice counterpoint, one where Snoop Dogg and Tom Brady yelled at each other. These commercials, unlike ones that the Alliance aired outside of major sporting events, each had their weaknesses in messaging.
The first ad, which primarily spotlighted other hatreds, was perhaps too generic for an organization committed to fighting antisemitism, and its slogan, “stand up to Jewish hate,” left some viewers mystified. The second conveyed essentially nothing, reading as a sort of wan, FCC-vetted homage to a sequence in Do the Right Thing.
Enter the newest campaign, set in an American high school. A boy walks down the hall as classmates — one in a “how do you do fellow kids”-style backwards cap — knock into him. Others make indistinct comments as he walks by. As the boy pulls up to his locker to put in his knapsack, we see what his peers were snickering at: a Post-It note tagged to his bag that reads “DIRTY JEW.”
Did a wormhole to the 1950s just open up? Was this an outtake from The Fabelmans or that old Frank Sinatra PSA? This just could be not feel more disconnected from how antisemitism now operates in school hallways.
High school students, as countless watchdog groups can tell you, are far more creative and subtle now with their Jew hatred. And those more insidious strains are the ones we should be alerting people to.
Kids these days prefer edgelord remarks about cooking 6 million pizzas in five years and slurs like “Zio” and baby killer or they tell you to go to the gas chambers. They recycle memes about globalist control and an Aryan society called “Agartha.” At their most dunderheaded, they don’t scrawl “Dirty Jew” — though they sometimes say it — they go to that old standby: the swastika. In 2024, the ADL reported 860 incidents in K-12 schools, and though their metrics for antisemitism are at times controversial, 52% of instances involved a swastika. (If you’re a hater of a certain income, like Ye, you can even have swastikas advertised covertly during the Big Game; Kraft’s crew could have stuck it to him by including one on the sticky.)
I get why they did it like this — you want to make your point in 30 seconds. But if you follow instances of antisemitism in schools or online — and it’s kind of an occupational hazard for me — you know this is not how today’s animus is typically expressed. And that can have a kind of unfortunate ripple effect.
If this was meant for the kids, they will laugh at how alien and out-of-touch it seems. And with that, there’s a risk that antisemitism will seem like a manufactured problem.
What happens next in the commercial holds true to what we teach kids about being an “upstander,” rather than a bystander. Another student covers the offensive sticky note with a blue one, and then, like the legendary King of Denmark with his yellow star — or Van Jones with Kraft’s trademark blue square lapel pin — sticks a blue sticky on his own chest.
However noble the intentions of the ad may be, in a world of Groypers, this is bait. I can already anticipate the memes. I also find it doubtful that blue square pins, available on the campaign’s website and the icon behind Kraft’s organization’s rebrand, will become 2026’s hot Gen Z accessory, the new Labubus.
That the message misses the mark is disappointing because Kraft’s organization previously had some quite powerful non-Super Bowl ads, some of which have won awards. The strongest showed a boy and his father in a truck, with the dad confronting his son about a social media post where he said “Hitler was right.”
The dialogue is on-the-nose, but gets at a real phenomenon: Teens, even if raised right, can still be radicalized by the internet and emboldened by its anonymity. (As in the case of the alleged Jackson synagogue arsonist, we know that radicalization can happen fast.) “You got something you want to say, get out of the truck and say it to their faces” the dad tells his son, and the camera pulls focus to what’s outside their windshield: Jews leaving synagogue. And then, text, a solid statistic of a real phrase circulating on the internet: “‘Hitler was right’ was posted over 70,000 times last year.”
That ad still hits me in the gut, and serves as a bridge for two audiences: parents and their kids.
The Post-It ad doesn’t do that.
It tells reasonable older people what they already know: Overt, unambiguous antisemitism is bad. It tells kids that adults don’t get what they’re dealing with. It tells people on the cusp, or already fully immersed, in conspiracies of Jewish control that Jews have unlimited resources, and a limited understanding of the facts on the ground.
If Kraft is committed to throwing money at a very real problem, he should at least get his money’s worth.
The post Robert Kraft’s new Super Bowl ad about antisemitism already feels dated appeared first on The Forward.
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South Carolina Republican Senate Candidate Floats Antisemitic Conspiracies in Effort to Boost Long-Shot Campaign
Paul Dans, candidate for US Senate, speaks during the Anderson County Republican Party Charlie Kirk Tribute at the Civic Center of Anderson, South Carolina, Sept. 15, 2025. Photo: USA TODAY Network via Reuters Connect
Paul Dans, a lawyer and Republican candidate for US Senate in South Carolina, has boosted antisemitic conspiracy theories online, suggesting that high-ranking Jews have imported drugs and implemented an extermination campaign against white people.
“The ELITES call us ‘goy cattle’ and sent OxyContin into our communities for a reason. EPSTEIN files confirm WHITE GENOCIDE and WHITE HATE is not a conspiracy but an operation in progress,” Dans posted on X on Monday.
Goy is a term for a gentile, a non-Jew.
Dans, who describes himself as an “America 1st warrior” and a counterweight to entrenched Washington, DC establishment interests, has portrayed himself as an ardent opponent of longstanding US foreign policy. He has been critical of what he calls America’s entanglement in “endless wars” in the Middle East and Ukraine.
”I’m America first and not Israel first, not Ukraine first. We always have to ask what is in the foreign policy interest of the United States citizen. How are we helping the people back home thrive and be safe?” Dans said during an October 2025 interview with South Carolina local news.
Notably, Dans is also a former director of the embattled Heritage Foundation and was the chief architect of Project 2025 — a sprawling political playbook which outlines how to overhaul the federal government to support a conservative policy agenda. The Heritage Foundation has found itself embroiled in mounting controversy in recent months after its president, Kevin Roberts, issued a passionate defense of antisemitic podcaster Tucker Carlson. Carlson had elicited backlash after hosting a chummy interview with the Holocaust-denying, anti-Jewish streamer Nick Fuentes.
Dans also appeared on “The Tucker Carlson Show” in November 2025, in which he and the podcaster criticized US Sen. Lindsey Graham (R-SC) for his steadfast support for Israel, insinuating that Graham focuses more on uplifting Israel than the US.
Dans’ status as the mastermind of Project 2025 indicates that he likely has significant influence and reach within the Republican establishment.
Critics argue that Dans’ comments are part of a broader trend of long-shot political hopefuls using antisemitism to draw attention to their campaigns and galvanize fringe elements of the far right. James Fishback, a hedge fund manager who recently launched a campaign for the Republican nomination in the Florida gubernatorial race, has drawn significant attention by repeatedly invoked anti-Israel conspiracy theories.
Dans still remains a heavy underdog in the primary competition. However, some polls show that he’s gaining ground. An internal poll from the Dans campaign last fall showed the insurgent swelling from 9.2 percent in June 2025 to 22.1 percent in September among voters. Graham still holds a commanding lead with 46.3 percent of the vote, a slight decline from 49.5 percent during the same timeframe.