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Hedda Kleinfeld Schachter, Holocaust survivor and bridal empire builder, dies at 99
(JTA) — Before “Say Yes to the Dress” brought Kleinfeld Bridal to the attention of more than 1.5 million households across America every week, a Holocaust survivor named Hedda Kleinfeld revolutionized the bridal industry, bringing it to life with European designer gowns.
The iconic bridal store, which today boasts about 200 employees, began as an offshoot of Kleinfeld’s father Isidor’s Viennese fur business. Starting in the late 1960s and for the next several decades, Hedda ran Kleinfeld Bridal with her husband Jack Schachter, a talented fur cutter employed by her father.
Nicknamed “Miss Hedda,” Kleinfeld’s foresight to shift the family business away from fur and simple special occasion wear to exclusively carrying wedding gowns transformed the small Bay Ridge, Brooklyn storefront into a multi-million dollar empire.
“She really built Kleinfeld not only as an iconic name but she left an incredible mark on the whole industry with her vision,” Mara Urshel, one of the current co-owners of Kleinfeld, told WWD.
Hedda Kleinfeld Schachter died in Manhattan on March 29. She was 99.
Hedda Kleinfeld was born in Vienna in 1924 to an upper-middle class secular Jewish family. She had a younger sister, Liane. After her father was released from the Dachau concentration camp, where he had been imprisoned for trying to cross the border into Belgium with his brother, the family decided to emigrate, initially with fake visas meant to secure passage to Shanghai. But those papers came in too late, so the family headed to Havana, Cuba, where Hedda and Liane spent their teenage years.
Family photos of the Kleinfeld family in Vienna. In the group photo, Hedda is seen in front at right, with, from left, her mother Regina, her father Isidor, her sister Liane and their nanny. (Courtesy United States Holocaust Memorial Museum/Design by Jackie Hajdenberg)
That’s where the teenage boys of her youth flirted with her and taught her how to dance — a skill she brought with her all the way to Central Park in 2018 when, on the way to a Park Conservancy gala as her granddaughter’s guest, she danced to a local band playing under the shade of the iconic Wisteria Walk, her granddaughter Ilana Schachter recalled.
Though those early memories of Vienna and her escape to Havana shaped much of her life, she never spoke about them much, even with her family.
“She really tried to suppress those memories and box them up and say that was a past life,” Schachter told the Jewish Telegraphic Agency. “She did not share a lot of experiences from that time period, but she did have happy memories of being a teenager in Havana, which I can only imagine was quite a trip.”
About 10 years ago, Schachter and her grandmother visited Havana and the places of Kleinfeld’s teenage years, including the home she once lived in and the town square where she used to dance.
Hedda Kleinfeld Schachter and granddaughter Ilana Schachter visit Hedda’s teenage home in Havana, Cuba. (Courtesy Ilana Schachter)
It’s fitting, then, that her grandmother chose a career centered on weddings.
“I think she appreciated being a part of an industry that was about celebration,” Schachter said.
Beginning in the 1990s, the Kleinfeld company changed hands a few times, according to a company history, and in 2004 construction began on a 35,000-square-foot store on West 20th St. That’s the location frequently featured in the popular TLC show “Say Yes to the Dress” — in which experts help brides find their perfect gown. The show brought the store’s name into millions of homes. But one home that it never made its way into was that of Hedda Kleinfeld.
“She never saw one episode,” Schachter recalled while laughing. “She had no interest. But she wasn’t bothered by it.”
Another “never” that Schachter says her grandmother couldn’t quite get into, despite being quite computer savvy (she was an early adopter of AOL Instant Messenger), was online shopping.
Hedda Kleinfeld Schachter dances under the shade of the Wisteria Walk in New York’s Central Park in 2018. (Courtesy Ilana Schachter)
“Online shopping was never going to happen for her,” she explained. “You bought things in the store, you felt them in your hands, you assessed the quality and you had to see what it looked like on your body. And then imagine buying something and not putting it on your body.”
Clothing was “sacred” to Kleinfeld.
“There was a sacred act in designing clothing and wearing clothing and honoring the clothing as you wore it,” Schachter said. “And she brought that into her work but also that’s just the way she saw the world.”
Kleinfeld’s husband Jack died in 2008. She is survived by their sons, Ronald and Robert.
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Pope Leo Calls War in Middle East a ‘Scandal’ to Humanity
Pope Leo XIV is welcomed by Lebanese President Joseph Aoun and officials upon arrival at Rafic Hariri International Airport, during his first apostolic journey, in Beirut, Lebanon, November 30, 2025. Photo: REUTERS/Mohammed Yassin
Pope Leo on Sunday said death and suffering caused by the war in the Middle East are a “scandal to the whole human family,” renewing his plea for an immediate ceasefire.
As the US-Israeli war on Iran enters its fourth week, the first US pope said that he continues to follow with “dismay” the situation in the Middle East and in other regions torn apart by war and violence.
“We cannot remain silent in the face of the suffering of so many people, the defenseless victims of these conflicts. What hurts them hurts the whole of humanity,” Leo said at his weekly Angelus prayer in St. Peter’s Square.
“I strongly renew my appeal for us to persevere in prayer, so that hostilities may cease and the way may finally be paved for peace,” he added.
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Hundreds Wounded in Iran Missile Attacks Across Central, Southern Israel, Including Near Nuclear Site
A drone view shows a damage in a residential neighborhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the US-Israel conflict with Iran, in Dimona, southern Israel, March 22, 2026. Photo: REUTERS/Roei Kastro
More than 200 people were wounded in several Iranian strikes on central and southern Israel over the weekend, including children who were seriously injured, after Israeli air defenses failed to intercept at least two ballistic missiles, prompting the defense minister to threaten to send Iran “back decades.”
Fifteen people were injured on Sunday following an Iranian cluster missile strike in the central Israeli cities of Tel Aviv, Petah Tikva, and Ramat Gan. By early evening, several homes and roads were damaged by the strikes.
A direct hit by a missile launched from Iran the prior evening on Arad and Dimona in southern Israel caused widespread damage to buildings and prompted the evacuation of nearly 300 people to hospital. As of Sunday afternoon, 18 children were still hospitalized.
A ballistic missile carrying a payload of several hundred kilograms of explosives landed next to residential buildings in Dimona, with the shockwave ripping through them and leaving about 30 people wounded, including a young boy.
Israel’s Shimon Peres Negev Nuclear Research Center, located roughly eight miles southeast of the city, was likely the target, analysts said. But according to the International Atomic Energy Agency (IAEA), the site was not harmed in the strikes.
“Information from regional states indicates that no abnormal radiation levels have been detected,” the UN nuclear watchdog tweeted.
Iranian state TV said on Saturday the salvos were in response to an attack on Iran’s Natanz nuclear facility earlier that day.
Tonight, the Iranian regime unleashed a devastating hail of missiles on southern Israel, purposefully striking civilians in Arad and Dimona.
Over 100 people, including many children and elderly, inured.
This is a blatant war crime. Pure terrorism. Yet, world is silent! pic.twitter.com/EBLLrxuJ9t
— Arsen Ostrovsky (@Ostrov_A) March 22, 2026
At Soroka Medical Center in Beersheba, more than 160 injured patients arrived overnight, including over 70 children, according to Prof. Shlomi Codish, the hospital’s director. He described the influx as a “highly complex mass casualty event” involving blast injuries, shrapnel wounds, and trauma, including critically and moderately injured patients who required urgent surgery.
Codish said authorities were working to provide “immediate support and shelter” for those impacted, adding that entire families were evacuated to the hospital.
“The challenge is not only medical but also human. The strike hit the heart of a civilian neighborhood, and entire families arrived together, injured and distressed. We worked to map family connections in order to provide coordinated care and preserve family unity as much as possible,” he told The Algemeiner.
The missiles in both Arad and Dimona were engaged by air defenses, but the interceptors failed to bring them down.
In both cases, most of those injured in the missile did not make it to bomb shelters in time.
Prime Minister Benjamin Netanyahu, visiting the scene of the strike in Arad, said it was a “miracle” that no one was killed but added “we don’t want to rely on miracles.”
“If you’re in a shelter, you’re protected,” he said.
Defense Minister Israel Katz, who was also in Arad, accused Iran of intentionally targeting civilians.
“If this continues, we’ll make sure to hit Iran so hard it will be sent back decades,” Katz said.
Tehran aimed to generate domestic pressure on Israel’s government to stop the war, he said, but added that “it won’t happen because our home front is strong.”
In a statement posted on X, IAEA Director-General Rafael Grossi stressed that “maximum military restraint should be observed, in particular in the vicinity of nuclear facilities.”
Since the Feb. 28 US-Israeli strikes on Iran, Tehran has launched more than 400 missiles toward Israel, with the Israeli Air Force saying roughly 92 percent were intercepted. More than 4,500 Israelis have been evacuated to hospitals from the strikes, the health ministry said.
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Scores Hurt After Iranian Missiles Hit Israeli Desert Towns
A drone view shows a damage in a residential neighbourhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the U.S.-Israel conflict with Iran, in Dimona, southern Israel March 22, 2026. Photo: REUTERS/Roei Kastro
Southern Israeli towns woke to widespread damage on Sunday after air defenses failed to intercept two Iranian missiles overnight that injured scores of civilians in one of the worst attacks of the war so far on Israeli soil.
As daylight broke, the scale of the damage in the desert town of Arad, where one of the strikes hit a multi-story apartment bloc, came into clearer view, with entire floors blown open by the blast.
Uri Shacham, the chief of staff of Israel’s ambulance service, said at least eight buildings were damaged by the missile, which left a crater not far from the apartment blocks.
Footage verified by Reuters showed flames engulfing the top floor of an apartment building shortly after the strike. Search and rescue teams moved from floor to floor inside the damaged buildings.
Israeli military spokesperson Lieutenant Colonel Nadav Shoshani said both strikes had been carried out with conventional ballistic missiles. He declined to comment when asked about the initial findings of a military investigation into the failure to intercept the missiles.
NETANYAHU SAYS MIRACLE NO ONE KILLED
Most Israelis receive alerts on their mobile phone when launches from Iran are identified. An air raid siren sounds and they then have a few minutes to go to safe rooms or public bomb shelters.
“It is a miracle that no-one was killed,” Israeli Prime minister Benjamin Netanyahu said on Sunday, standing in the crater at the impact site in Arad.
Pointing at the blown out walls of the apartment bloc and then at the enforced undamaged wall leading to a shelter below ground, Netanyahu urged Israelis not to be complacent. No one would have been hurt, he said, had all sought shelter in time.
In Arad, 31 people, including 18 children, were hospitalized, at least 9 of them in serious condition, according to the hospital. Dozens more were lightly injured.
Israel said Iran was targeting civilian population areas. Iran’s Revolutionary Guards said they targeted military and security-related sites in retaliation for Israeli strikes against Iranian sites.
Arad and Dimona, another city that was hit, are located close to Israel’s secretive nuclear reactor and several military bases, including Nevatim Air Base, one of the country’s largest.
In Dimona, 5 people were hospitalized, including a 12-year-old boy in serious condition, the hospital said.
Since joint US-Israeli strikes on Iran on February 28, Israel has come under daily missile fire from Iran. At least 20 civilians have been killed in Israel and the Palestinian territories, including one Israeli killed in an attack by Iran-backed Lebanese group Hezbollah on Sunday.
At least 15 people were hospitalized on Sunday in fresh Iranian attacks, according to emergency services, including a cluster munition that struck in Tel Aviv.
Israeli and US strikes have killed at least 1,300 people in Iran so far, according to the Iranian government. The US-based rights group HRANA, which tracks human rights violations in Iran, has recorded 3,320 people killed, including 1,406 civilians and 1,167 military personnel, with the remainder not yet determined. Reuters could not independently verify the data.

Tonight, the Iranian regime unleashed a devastating hail of missiles on southern Israel, purposefully striking civilians in Arad and Dimona.