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Hedda Kleinfeld Schachter, Holocaust survivor and bridal empire builder, dies at 99
(JTA) — Before “Say Yes to the Dress” brought Kleinfeld Bridal to the attention of more than 1.5 million households across America every week, a Holocaust survivor named Hedda Kleinfeld revolutionized the bridal industry, bringing it to life with European designer gowns.
The iconic bridal store, which today boasts about 200 employees, began as an offshoot of Kleinfeld’s father Isidor’s Viennese fur business. Starting in the late 1960s and for the next several decades, Hedda ran Kleinfeld Bridal with her husband Jack Schachter, a talented fur cutter employed by her father.
Nicknamed “Miss Hedda,” Kleinfeld’s foresight to shift the family business away from fur and simple special occasion wear to exclusively carrying wedding gowns transformed the small Bay Ridge, Brooklyn storefront into a multi-million dollar empire.
“She really built Kleinfeld not only as an iconic name but she left an incredible mark on the whole industry with her vision,” Mara Urshel, one of the current co-owners of Kleinfeld, told WWD.
Hedda Kleinfeld Schachter died in Manhattan on March 29. She was 99.
Hedda Kleinfeld was born in Vienna in 1924 to an upper-middle class secular Jewish family. She had a younger sister, Liane. After her father was released from the Dachau concentration camp, where he had been imprisoned for trying to cross the border into Belgium with his brother, the family decided to emigrate, initially with fake visas meant to secure passage to Shanghai. But those papers came in too late, so the family headed to Havana, Cuba, where Hedda and Liane spent their teenage years.
Family photos of the Kleinfeld family in Vienna. In the group photo, Hedda is seen in front at right, with, from left, her mother Regina, her father Isidor, her sister Liane and their nanny. (Courtesy United States Holocaust Memorial Museum/Design by Jackie Hajdenberg)
That’s where the teenage boys of her youth flirted with her and taught her how to dance — a skill she brought with her all the way to Central Park in 2018 when, on the way to a Park Conservancy gala as her granddaughter’s guest, she danced to a local band playing under the shade of the iconic Wisteria Walk, her granddaughter Ilana Schachter recalled.
Though those early memories of Vienna and her escape to Havana shaped much of her life, she never spoke about them much, even with her family.
“She really tried to suppress those memories and box them up and say that was a past life,” Schachter told the Jewish Telegraphic Agency. “She did not share a lot of experiences from that time period, but she did have happy memories of being a teenager in Havana, which I can only imagine was quite a trip.”
About 10 years ago, Schachter and her grandmother visited Havana and the places of Kleinfeld’s teenage years, including the home she once lived in and the town square where she used to dance.
Hedda Kleinfeld Schachter and granddaughter Ilana Schachter visit Hedda’s teenage home in Havana, Cuba. (Courtesy Ilana Schachter)
It’s fitting, then, that her grandmother chose a career centered on weddings.
“I think she appreciated being a part of an industry that was about celebration,” Schachter said.
Beginning in the 1990s, the Kleinfeld company changed hands a few times, according to a company history, and in 2004 construction began on a 35,000-square-foot store on West 20th St. That’s the location frequently featured in the popular TLC show “Say Yes to the Dress” — in which experts help brides find their perfect gown. The show brought the store’s name into millions of homes. But one home that it never made its way into was that of Hedda Kleinfeld.
“She never saw one episode,” Schachter recalled while laughing. “She had no interest. But she wasn’t bothered by it.”
Another “never” that Schachter says her grandmother couldn’t quite get into, despite being quite computer savvy (she was an early adopter of AOL Instant Messenger), was online shopping.
Hedda Kleinfeld Schachter dances under the shade of the Wisteria Walk in New York’s Central Park in 2018. (Courtesy Ilana Schachter)
“Online shopping was never going to happen for her,” she explained. “You bought things in the store, you felt them in your hands, you assessed the quality and you had to see what it looked like on your body. And then imagine buying something and not putting it on your body.”
Clothing was “sacred” to Kleinfeld.
“There was a sacred act in designing clothing and wearing clothing and honoring the clothing as you wore it,” Schachter said. “And she brought that into her work but also that’s just the way she saw the world.”
Kleinfeld’s husband Jack died in 2008. She is survived by their sons, Ronald and Robert.
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The post Hedda Kleinfeld Schachter, Holocaust survivor and bridal empire builder, dies at 99 appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.