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In Jerusalem neighborhoods bound together by terror, anger and trepidation about what comes next
JERUSALEM (JTA) — Time stops on Shabbat in Jerusalem, for the living and the dead.
Up the stairs in an apartment on the main road in the Neve Yaakov neighborhood in the city’s northeast, past hallway portraits of Sephardic rabbis, the Mizrahi family was not taking visitors on Saturday. “This is not the right time,” a woman who opened the apartment door said.
A Palestinian gunman gunned down Eli and Natali Mizrahi on Friday night. Now the couple was in a morgue awaiting burial. There are no Jewish funerals on Shabbat. They would be buried after nightfall.
The gunman killed seven people Friday night, in the worst terrorist attack in Jerusalem in over a decade.
A day earlier, Israeli troops killed nine people, including two civilians, in a raid in the northern West Bank city of Jenin that Israeli officials said was aimed at preempting a major terrorist attack; a 10th died later. A day later, a 13-year-old Palestinian shot and wounded an Israeli father and son outside Jerusalem’s Old City walls amid a scattering of further incidents.
Jerusalem, the country, the region are on edge. Prime Minister Benjamin Netanyahu announced new measures aimed at curbing the violence, targeting families of terrorists. Police arrested 42 people in connection with the Neve Yaakov attack. Bill Burns, the CIA boss, is on his way to Israel to consult with Netanyahu about how to keep the region from blowing up.
On Friday night, around 8 p.m., in the middle of the Sabbath evening meal, Eli Mizrahi, 48, ran downstairs as soon as he heard the gunfire. His father, Shimon, asked him not to go, the Times of Israel reported. Eli’s wife of two years, Natali, 45, followed her husband.
Eli Mizrahi spoke to the gunman, who shot him and Natali dead.
On Saturday, Neve Yaakov residents stood in groups on the street in the long shadows cast by the winter sun, gossiping, trying to piece together details from second hand reports; Shabbat forbade them from turning on the radio or TV or checking their phones.
“We sat here in the living room and suddenly I heard shooting,” said Sara Gablayev, 76, who lives on the ground floor, below the Mizrahis. “I ran to the window and saw two people falling. Then I saw some running and I shouted, ‘What happened?’ He said two more people were killed down the street.”
Family and friends of Eli and Natali Mizrahi, who were killed in a shooting attack in Jerusalem, mourn during their funeral in Bet Shemesh, jan. 28, 2023. (Amir Levy/Getty Images)
It was Friday evening, as Shabbat services were ending. Kheiri Al-Qam, 21, drove his car down Neve Yaakov Boulevard, shooting civilians, seemingly aiming at whomever he could reach.
He murdered the Mizrahis. He murdered Rafael Ben Eliahu, 56, who worked for the post office, and who left a widow and three children. He murdered Asher Natan, who was 14. He murdered Shaul Hai, 68, a sexton at one synagogue who was entering another to attend a Torah lesson. He murdered Irina Korlova, a Ukrainian caregiving worker. He murdered Ilya Sosansky, 26.
“The terrorist killed three people at the entrance to the synagogue and left three others with various injuries,” said Chanoch Reem, a volunteer first responder with United Hatzalah who lives next to the synagogue Hai was entering and who rushed to the scene when he heard the commotion. “He then drove away while continuing to shoot passersby.”
In a release, United Hatzalah quoted another of its first responders, Yosef Deshet, who was in the synagogue when Al-Qam opened fire. “When I heard the gunshots begin I took cover on the floor under a table with my son,” he said. “Immediately after the shooting ended, I ran to my house nearby to bring my son back to safety and to grab my medical trauma kit and bulletproof vest.”
Al-Qam drove his car to a junction that connects roads to Neve Yaakov and Bet Hanina, a Palestinian neighborhood. There, he exchanged fire with Israeli troops, and was killed.
On Saturday, in Ras al-Amud, an eastern Jerusalem neighborhood seven miles south of Neve Yaakov, Israeli troops surrounded the six-story building where Al-Qam lived with his extended family. Before dawn, troops bound men and boys to one another by the wrists and led them out. Neighborhood Palestinian youths grouped together on a nearby stairway watched the soldiers.
One of the young Palestinian men watching the troops said they were in wait-and-see mode.
“Maybe they’ll demolish the house. Maybe it will be a surprise,” he said. “It’s a crazy government now. Any decision is possible.”
Netanyahu’s government, just weeks old, is the most right-wing in Israel’s history. His public security minister, Itamar Ben-Gvir, was weaned on the teachings of Meir Kahane, the racist rabbi assassinated in 1990, and has called for loosening rules of engagement with the Palestinians.
Ben-Gvir the lawyer represented Jewish Israelis who were accused of violence against Palestinians. In a detail that underscored the entwined fates of the two neighborhoods, one of those whose innocence he helped obtain was Haim Perlman, arrested in 2010 on suspicion of having murdered another Kheiri Al-Qam — the Neve Yaakov attacker’s grandfather. Perlman was never charged.
Ben-Gvir the provocateur with a criminal record made his name acts aimed at forcing the government rightward, accusing it of weakness. On Friday night Ben-Gvir the government minister traveled to Neve Yaakov, and now the anger, the pushback, the pleas to do something, anything were aimed at him.
Israeli security and emergency forces at the scene of a shooting attack in Neve Yaakov, Jerusalem, Jan. 27, 2023. (Olivier Fitoussi/Flash90)
“It’s on your watch!” said one man, caught on video shouting at Ben-Gvir. “Let’s see what you do now!”
The next day, Saturday, the residents chattered with one another on Neve Yaakov Boulevard trying to make sense of the night before. Neve Yaakov, a neighborhood built after Israel captured eastern Jerusalem in the 1967 Six-Day War, is surrounded by Palestinian neighborhoods and the separation wall between Jerusalem looms near.
“We live down the street so we don’t know what happened,” said Miriam Reuven, who was standing on a traffic island with her three granddaughters. “We came to get more information. I don’t feel safe here anymore.”
Some residents shooed away reporters: It was Shabbat, after all. Shimon Yisrael sought them out. He was showing a French camera crew the bullet in his ground-floor window.
“He came with a pistol to my face,” he said of Al-Qam. “I was outside, he wanted to shoot me and I went into the house and he shot at the window. He wanted to kill me.”
He knows what to do with Al-Qam’s family, which is likely to receive benefits that the Palestinian Authority gives to the families of Palestinians killed or imprisoned over their role in attacking Israelis. “Destroy their house,” Yisrael said. “Deport the whole family to Syria, to ISIS, they’ll slaughter them over there.”
In Ras Al Amud, the youths outside Al-Qam’s building said his father, Musa, is at prayers at a mosque a few doors down.
At the mosque, men were gathered in a courtyard, drinking the bitter coffee typically served at funerals. Except there is no funeral. Israeli authorities are holding Khairi Al-Qam’s body.
Musa Al-Qam whose son, Khairi, murdered seven Israelis and was killed, mourns in a mosque in Jerusalem, Jan. 28, 2023. (Orly Halpern)
Musa Al-Qam came out of the mosque to meet a reporter in the courtyard. His voice was toneless.
“Today is a wedding. It’s a celebration,” he said of his son’s death. “We don’t need to cry. Everything that happens is from God.”
Men hugged him. He stiffened.
His hands are calloused. He explained that he has worked for years in construction. He has eight children, four boys and four girls. The youngest are twins, he said, and for the first time, he smiled.
“The soldiers told me my son is a fighter,” he said. “My son is not from any movement. I don’t know what happened to his mind. The occupation kills boys before they are men.”
A few hours later, Netanyahu’s office issued a release: The security cabinet had ordered his apartment building sealed ahead of its destruction.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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