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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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He saved dozens of kids in Auschwitz — he kept it a secret for nearly the rest of his life
Growing up in Israel as the daughter of Holocaust survivors, Judith Richter was taught not to discuss the Shoah. While her mother was very open about her experiences, Richter’s father was more reserved, and Israeli society at the time looked down on European Jews for, as they wrongly assumed, not fighting back. It wasn’t until Richter was an adult that she learned her father had played a critical role in protecting children at Auschwitz-Birkenau — a secret she gleaned not from her father himself but from an article on Josef Mengele in a LIFE magazine that her husband happened to spot in a grocery store.
Erno “Zvi” Spiegel was 29 years old when he was deported from Hungary to Auschwitz along with other members of his family, including his twin sister Magda. As a twin, Spiegel was selected to be a subject for Mengele’s scientific experiments, where he injected subjects with diseases and cancer cells to study their effects on the human body; due to their shared genetics, one twin could serve as a control for the experiment. If one died from the procedure and the other didn’t, the surviving twin would still be killed and subject to an autopsy to understand why they lived.
Mengele also charged Spiegel with looking after the other kids he was experimenting on, whose lives Spiegel would end up saving multiple times. The PBS documentary The Last Twins, directed by Perri Peltz and Matt O’Neill, captures the deep and unexpected relationship Spiegel had with his charges through interviews with the surviving sets of twins from Mengele’s lab along with Spiegel’s family. Uncle Spiegel, as the twins called him, was the only adult that many of the kids trusted during their imprisonment.
When SS physician Heinz Thilo ordered the extermination of all sets of twins, Spiegel was able to intervene by telling Mengele that his subjects were at risk. Sometimes siblings were mistakenly brought in as twins, but Spiegel lied about their birth days so they wouldn’t be sent to the gas chambers. Many recounted how he would teach them math and geography to distract them from their horrific conditions.
When she heard these stories for the first time, Richter told me, she was not surprised her father had put such an emphasis on education, even in the camps.
“My father taught me since I was very young that while your material possessions, home, even your freedom can be taken away from you, the single asset that cannot be taken away from you is your knowledge,” she said.
After Auschwitz was liberated, Spiegel led the kids on an arduous journey through Eastern Europe helping them return to their homes — or at least, to what was left of them.
Although Spiegel, who died in 1993, never told his own children what he had done during the war, he spoke with LIFE Magazine for their 1981 article on Mengele’s experiments. The LIFE piece didn’t just cause revelations for Spiegel’s family; one of the survivors, Peter Somogyi, saw the issue, prompting him to contact Spiegel. The two reunited for the first time in almost four decades in Boston, and after that, Spiegel arranged meetings with a number of the other surviving twins.
Richter began researching her father’s story and the lives of those he had saved for an academic project. However, when director Peltz’s mom, who had known Richter for years, connected the two women, Richter realized the importance of turning her father’s story into a movie.
Directors O’Neill and Peltz, who had previously worked together on the documentary Can’t Look Away: The Case Against Social Media, knew the project was time sensitive given how few living survivors are left. Since they first started shooting the film almost a decade ago, all but one of their interview subjects has died. O’Neill added that today’s political climate contributed to the urgency of getting the film to the public.
“At a time of rising antisemitism, of misinformation of the Holocaust,” O’Neill said, “it’s an essential time for journalistic work based entirely on indisputable truths to come out.”
Peltz noted that Spiegel’s heroism wasn’t embodied in one grand act, but “in the step by step, day by day.” Although Mengele’s horrific experiments get a brief mention, the filmmakers chose to focus on the uplifting story of how people came together and protected each other in the midst of tragedy.
“Right now, many of us feel overwhelmed by world events, by things that feel out of control,” O’Neill added. “This is a story of hope in a time of horror and of a man who took the small space that he could control and did good within it.”
In 2017, Richter organized a reunion of the survivors in Israel, where they dedicated a plaque to Spiegel and the twins in Jerusalem. Richter said her father’s strong sense of social responsibility had a profound effect on her life. She noted that in the homes of some Holocaust survivors, the “children grow up with a very strong sense of revenge.” Instead, her father taught her that the best response to hatred was to ask herself how she could help other people.
“Erno was a fighter in his own way,” O’Neill said. “He fought the Nazis by teaching the kids to call each other by their names. He fought the Nazis by teaching them geography. He fought the Nazis by giving them humanity in darkness.”
The Last Twins will be available to stream on pbs.org on April 13 and have a broadcast premiere on Monday, June 15 at 10/9c.
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I’m probably going to be on the government’s list of Jews at UPenn
When I graduated from the University of Pennsylvania in 2024, tensions on campus about Israel and Gaza felt hotter than ever. Nearly every week of my senior year, another student or faculty member was being doxxed online for their politics. In the middle of spring finals, police forcibly disbanded the pro-Palestinian encampment in the center of campus. A week later, and four days before graduation, pro-Palestinian activists occupied a campus building, leading to another confrontation with law enforcement and arrests. At graduation, several students whipped out Palestinian flags and signs about justice for Palestine as they walked the stage.
I will once again be a Penn student come fall, having been accepted to the school’s sociology Ph.D. program. Last month, when I returned to campus for the department’s open house, I was surprised that I didn’t notice even a trace of the conflict I had left behind. The fences that had been erected around College Green to prevent a second encampment were gone. There were no cardboard signs about Palestine or Israel on Locust Walk. Talking with my professors and friends still at Penn, they confirmed that pro-Palestinian activism on campus had died down, likely due to a mix of intimidation on the part of the school administration — which only got more intense after the federal government got involved — and a loss of energy in activist spaces.
It’s not that students became completely disconnected: The university still offers clubs for students with a wide range of political perspectives, and courses on Israel and Gaza. But it seemed like the Penn I would be returning to in August had established some semblance of calm, albeit in part due to the university restricting open expression.
Now, the recent ruling that Penn must comply with the federal government’s demand for a list of students and faculty affiliated with Jewish groups and organizations — a sweeping categorization that could include anyone involved in Jewish Studies or Jewish associations regardless of their actual identity — could threaten to bring back the campus wide anxieties when doxxing and harassment were at their highest.
The Equal Employment Opportunity Commission’s investigation began in December of 2023, with a stated goal of determining if the university was failing to properly protect Jewish employees from discrimination and harassment. In March 2025, the EEOC asked Penn for membership lists of Jewish campus groups and names of Jewish Studies employees. Penn refused, instead offering to inform all employees about the investigation and how to contact the EEOC if they felt like they had an incident to report. This didn’t satisfy the EEOC, leading to subpoenas, lawsuits and countersuits. And it’s not over yet: Penn has indicated the school plans to appeal the decision forcing the handover of student and faculty names.
Although the EEOC’s jurisdiction is workplace discrimination, some of the lists the EEOC are asking for include students. One such group is those who were involved in confidential listening sessions conducted by the university’s antisemitism task force where Jewish students shared their experiences on campus.
I’ll go ahead and get ahead of the EEOC and make it known that I attended one of these listening sessions. Their confidentiality made them one of the few places on campus where Jewish students could feel comfortable openly discussing their feelings about the situation in Israel and Gaza as well as events at Penn. It was the administration’s way of giving Jews room to be vulnerable — and now the government is weaponizing it against the university.
The irony is stark. Under the auspices of protecting the interests of Jewish students and faculty, the EEOC is threatening the sanctity of the spaces where Jewish students and faculty feel safe.
For me, it’s hard not to feel like part of how we got here is that different political camps of the Jewish community could never seem to figure out how to speak to one another after Oct. 7. There was never really a clear idea of what Jewish students wanted political activity on campus to look like, with some advocating for a complete ban of encampments and anti-Israel referendums and others fully supporting them. Ultimately, I think what most people wanted on campus was a sense of civility, the feeling that screaming matches between pro-Israel and pro-Palestinian students wouldn’t constantly erupt in the middle of campus, but different factions were too busy arguing with each other to make a well-thought-out plan for how to achieve that.
The faculty who originally complained to the EEOC clearly thought getting the federal government involved was the catch-all solution. But instead, after two of the four classes of undergraduate students who lived through the conflict have graduated, and students are talking to each other in organized dialogue, the EEOC wants to revisit old wounds. The EEOC has discretion when it comes to what steps they choose to take, including issuing a subpoena and determining how to gather information they believe is necessary to their investigation. They have decided to use that discretion to gather information in a way that resurfaces generational trauma for Jews.
After such a period of divisiveness at Penn, it’s telling that an unidentified professor told the student paper The Daily Pennsylvanian that “a remarkably ideologically, religiously, and politically diverse array of organizations and individuals have united” against the subpoena. I didn’t always see eye to eye with the Penn Hillel leadership while I was an undergraduate student, but I agree with their assertion, in the statement they released last week that, “accountability in the face of discrimination is essential, but it must not be achieved by compromising the security of any minority community.”
Despite all the anxiety and frustration this development has provoked, I am choosing to look on the bright side: It seems like Penn’s Jews have finally found something they can unite over.
The post I’m probably going to be on the government’s list of Jews at UPenn appeared first on The Forward.
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Iran’s regime is obsessed with Jeffrey Epstein
In the hours leading up to the recent ceasefire between the U.S. and Iran, pro-regime AI-generated videos flooded social media. In one widely circulated clip, a Lego version of Donald Trump is shown desperately pleading with Iran for a ceasefire. The response comes in the form of a ballistic missile with the words “in memory of the victims of Epstein’s Island” written on it, hurling toward U.S. allies in the region.
Another video shows a terrified Trump in bed with young girls, having a nightmare of an Iranian missile barrage before waking and agreeing to ceasefire terms while eating a taco — a reference to the acronym “TACO” (“Trump Always Chickens Out”).
These videos are just some of the dozens released by media organizations affiliated with the Iranian regime that invoke pedophile sex abuser Jeffrey Epstein in its anti-Western propaganda.
“The IRGC is very happy to use him in every venue they have—in media, newspapers, speeches,” said Saeid Golkar, an Iranian-born expert on the Iran regime’s propaganda, using the acronym for the Islamic Revolutionary Guard Corps. “Everything they are talking about, especially right now, goes back to the corruption of the West and Epstein.”
Golkar, who grew up exposed to regime messaging, said the fixation on Epstein reflects a broader ideological goal: convincing Iranians that the West is a place of moral decay.
“From the beginning, one of the pillars of the Islamic Republic’s ideology was anti-Westernism and portraying the West as a corrupt place,” he said. “There is no respect for families or values … no limitation for sexual interaction. I remember the phrase ‘living like pigs’ — that they are living together like animals. That was a big concept.”
Golkar says the Epstein files released by the U.S. Department of Justice earlier this year have been a “gift” to the regime, offering a concrete example of the Western immorality it hopes to present to its people. When Iranians express a desire for a “normal life” without Sharia law or morality police, the regime invokes Epstein.
“They say, ‘You don’t want a normal life — you want a corrupted life…. These people don’t care about your freedom. They are a group of pedophiles.’” This, despite the fact that girls can be legally married in Iran at the age of 13, and even younger with the approval of a male guardian and judge.
The Baal game
One of the most prominent features of pro-regime rallies in Iran is the burning of Baal statues. The figure of Baal — meaning “lord” in ancient Semitic languages — is referenced in the Old Testament as a rival to the God of the Israelites. Historically, Baal was a fertility deity associated with rain and agricultural prosperity. Later interpretations and conspiracy theorists came to portray the worship of Baal as tied to sexual deviance and child sacrifice.
A popular online conspiracy theory ties Jeffrey Epstein and his co-conspirators to Baal, pointing to a viral document from the Epstein files that appears to show bank transfer details with the name “Baal.name” listed where a financial institution would typically appear. They interpret this as evidence that Epstein maintained an account connected to the deity, suggesting he may have worshiped Baal or been involved in ritual abuse. Popular right-wing influencer Candace Owens weighed in with a video titled, “BAAL SO HARD: The Epstein Files,” where she referred to Jews as “pagan gypsies.” It has almost 3 million views.
Fact-checkers have disputed the interpretation of the bank document, noting that “Baal.name” is likely a misreading or formatting artifact of “Bank Name,” and that the actual account name — Clearlake Centre, LLC — is clearly identified elsewhere in the record.
On numerous occasions, the Iranian regime has staged the burning of Baal statues in major cities during pro-regime rallies, sometimes even coordinating multiple burnings across the country. Mehr News Agency, a state-owned Iranian news network, reported on one such rally in early February, writing: “Participants set fire to the symbolic Baal idol, describing the act as a representation of condemnation over crimes linked to Jeffrey Epstein’s island, where children were abused.”
These events are often accompanied by chants of “Death to America,” “Death to Israel,” or “God is Great.” In some cases, the statues have been marked with a painted Star of David.
The Baal figure has also appeared in many of the AI-generated videos circulating online amidst the war. In one, created by pro-regime media organization Explosive Media, Lego versions of a drunken Pete Hegseth and Trump are paired with a rap track: “We hitting the Baal-worshipping Epstein Island crew, the ones who hurt the kids. Revenge for every American soul you and Trump’s dirty crew oppressed and did. We taking payback for the girls you broke.”
Though Explosive Media claims it is not directly affiliated with the Iranian government, Golkar said he has seen evidence suggesting it operates as part of the IRGC’s media apparatus. The regime has also acknowledged granting tiered internet access to select individuals tasked with amplifying official messaging. In early March, government spokesperson Fatemeh Mohajerani said full internet access had been given to those “who can carry the voice of the government further.” Explosive Media, which says it has 2.5 million followers across Iranian messaging platforms, has cited its status as a media organization to explain its continued access. This has prompted experts like Moustafa Ayad, a researcher with the Institute of Strategic Dialogue, to raise questions about how closely it is connected with the state.
Another video, played on Iranian state TV, depicts figures the regime frames as victims of the West — a Native American man, a Gazan child, an Epstein victim, and former Iranian general Qassem Soleimani, who was killed in a US strike in 2019 — gazing skyward as an Iranian missile strikes the Statue of Liberty. In this version, the statue is reimagined as Baal holding a Talmud. Upon impact, both sink into the Hudson River.
The Epstein fixation extends beyond rallies and social media. Golkar said Epstein is frequently referenced in official Basij (a plainclothes paramilitary volunteer militia in Iran) and IRGC materials, as well as in speeches by Iranian officials. Just two days before his assassination, Ali Larijani, Iran’s top security official, posted on X, “It has been reported that what remains of Epstein’s network is working to prepare a conspiracy aimed at fabricating an incident similar to the September 11 attacks, in preparation for accusing Iran of being behind it.”
In another post in response to U.S. Defense Secretary Pete Hegseth, Laranjani posted on X, “Mr. Hegseth! Our leaders have been, and still are, among the people. But your leaders? On Epstein’s island!”
The Epstein War?
These propaganda videos are largely made in English. With Iran still in a media blackout, the Iranian people may not be their intended audience.
Shaping global perception through media is a key part of the Iranian war strategy. In a meeting with a group of Iranian poets in 2024, Ayatollah Khamenei, who was assassinated on the first day of the war, stated, “All war is a media war. Whichever actor has greater media influence will achieve their goals.”
The IRGC has spent years building a media apparatus designed to do just that. IRGC-affiliated production studios, media-focused university programs, and cultural centers are dedicated to training and refining propaganda content. Iran also outsources some of its media production to countries more attuned to Western cultural cues, particularly Pakistan.
A key element of the regime’s narrative is the claim that the Trump administration initiated the war to distract from the Epstein files. This theory has also circulated on both the left and the right in the United States.
In Washington D.C., posters cover the streets referring to the War in Iran, formally titled Operation Epic Fury, as Operation Epstein Fury.
U.S. Republican Rep. Thomas Massie of Kentucky posted on X shortly after the war began, garnering over 250 thousand likes, “Bombing a country on the other side of the globe won’t make the Epstein files go away, any more than the Dow going above 50,000 will.”
The popular podcaster Joe Rogan espoused the theory on a recent episode, stating, “Look, the Epstein files comes out — we go to war with Iran. It’s a good way to get people to stop talking about certain things.”
The post Iran’s regime is obsessed with Jeffrey Epstein appeared first on The Forward.