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Inside the auction house driving the rare-book craze in the Orthodox world

(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids. 

But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”

Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym. 

Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common. 

“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”

At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts. 

“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house. 

Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem. 

A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)

It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.

“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.” 

Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area. 

“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”

The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available. 

“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”

Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.

But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”

Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.

A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).

Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.

The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million. 

Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000. 

Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant. 

“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”

The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat. 

The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.

In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars. 

“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”

Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs. 

Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”

Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices. 

“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December. 

If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs

— Incunabula (@incunabula) December 13, 2022

It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million. 

But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”

The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen. 

Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution. 

“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”

He said the same thing can be done with any ethnic or religious group. 

“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said. 

He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world. 

“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”

One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards. 

Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume. 

Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”

Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client. 

“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”

Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said. 

Still, the items he buys tend to have personal significance. 

“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.

Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000. 

Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.

“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”

The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.

The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains. 

Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books. 

“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”

Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress

“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”


The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.

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The promised land is… Oklahoma? Inside Tulsa’s campaign to court young Jews

TULSA, Okla. — The house had prairie views, four bedrooms and a pantry large enough to support a small diaspora.

More than 50 people wandered through the kitchen inspecting cabinets, opening drawers and video chatting with relatives back home as if they had stumbled upon a newly discovered continent.

They were not, strictly speaking, house hunters. They were Jews.

They had flown to Tulsa, Oklahoma, for the weekend to see whether they could picture a life here, along a stretch of historic Route 66. This is not how most Jewish migration stories begin.

Sunlight spilled across a kitchen island the size of a small boat. In the living room, the ceiling rose two stories high, the kind of architectural flourish meant to make visitors imagine their future lives unfolding beneath it.

Two sisters from Northern California peeked into a walk-in closet, while a family of four from Winnipeg, Canada, stepped into the backyard.

“I have Sylvester Stallone to thank for this,” said a man from Maine, dressed in jeans and a white T-shirt that read “Israel – Established 1273 BCE.” He had been watching the Paramount+ television series Tulsa King, the one where Stallone plays a New York mob boss exiled to Oklahoma to start over. Curious about the setting, he opened Zillow.

The home prices did not make sense. The numbers next to the square footage looked like they were missing a comma, maybe two.

He typed a question into Google.

Are there Jews in Tulsa?

The answer, it turned out, was yes. More surprising still: Tulsa was actively trying to recruit them.

Tulsa is not the tumbleweed town many outsiders imagine, but a leafy, art-deco city stretched along the Arkansas River, where oil money once built skyscrapers and philanthropy now builds parks where families gather at sunset.

In the early 20th century, Tulsa was known as the oil capital of the world, its petroleum boom turning a prairie town into one of the richest cities per capita in America. When oil prices collapsed in the 1980s, the economy faltered.

Like many once-booming cities forced to reinvent themselves, Tulsa rebuilt. Today its economy stretches beyond oil into aerospace, technology and finance, and the city supports a surprising range of cultural institutions, including the Tulsa Ballet, Tulsa Symphony Orchestra and the Philbrook Museum of Art.

Over the past several years, its Jewish leaders have hatched an audacious plan. Instead of watching young Jews drift toward the familiar centers of American Judaism — cities like New York, Los Angeles, Miami and Chicago — they are trying to persuade some of them to move in the opposite direction.

The program is called Tulsa Tomorrow. Since 2017, it has flown groups of young Jews to Oklahoma for long weekends — covering airfare, hotels and meals — and then shows them the city: neighborhoods, synagogues, parks, restaurants, jobs opportunities and the people who live here.

It is, in essence, Birthright for the Sooner State.

So far, 144 people have moved through the program; 113 still live here. In a city with fewer than 3,000 Jews, those numbers matter.

Anton and Lucy Mureyko, and their children Eli and Ma'ayan toured Tulsa neighborhoods as they consider moving from Winnipeg, Canada.
Anton and Lucy Mureyko, and their children Eli and Ma’ayan, toured Tulsa neighborhoods as they consider moving from Winnipeg, Canada. Photo by Benyamin Cohen

Until recently, Tulsa’s most recognizable Jewish exports were the actor-director Tim Blake Nelson and the professional wrestler simply known as Goldberg. The idea that the city might become known instead for importing Jews is a newer development.

Across the country, dozens of small and mid-size Jewish communities are confronting the problem of young Jews leaving for larger cities, institutions shrinking and congregations aging. Tulsa’s unusual experiment — recruiting Jews instead of losing them — has begun attracting attention from Jewish leaders elsewhere who are wondering whether the model might work in their own towns.

In Kansas City, which already runs its own recruitment effort called See KC, a federation representative attended a Tulsa Tomorrow retreat to see what might translate back home.

Brooke Bowles, the CEO of the Birmingham Jewish Community Center, first heard about Tulsa Tomorrow at a conference last fall. Birmingham’s Jewish population has hovered for years between 5,000 and 6,000 people.

“If you’re not growing,” Bowles said, “you’re dying.”

She spoke with Tulsa Tomorrow’s organizers and plans to attend a recruitment weekend herself to see how the program works up close.

But whether the Tulsa model can work elsewhere may hinge on something harder to replicate. Rabbi Lily Kowalski, who served at Tulsa’s Reform congregation during the early years of the Tulsa Tomorrow project, said its success is in part because it was never managed by any single Jewish institution.

“It really has the buy-in and the backing of the entire Jewish community,” she told me. “If it were just one or two groups trying to make it happen, it wouldn’t be as successful as it is.”

An international destination

The program usually holds two recruitment weekends each year with maybe a dozen participants on each. This particular trip, held at the end of February, was unusually large. Fifty-two participants had come, 41 of them from Canada.

For them, Tulsa represented more than opportunity. It promised potential refuge.

Since the Hamas attacks on Oct. 7, 2023, antisemitic incidents across Canada have surged. Jesse Brown, a Canadian Jewish journalist who has been documenting the trend, said the shift has been dramatic. In recent years, synagogues and Jewish schools have faced arson, vandalism, bomb threats and shootings.

But Brown said the sense of unease extends beyond those headline-grabbing incidents. Across parts of Canadian civil society — in schools, unions, hospitals and arts organizations — Jews have reported growing hostility or exclusion.

Brown describes that broader atmosphere as something closer to what he calls a “polite pogrom,” a slow accumulation of insults that have left many Canadian Jews wondering what the future holds.

“My fear is that the next Bondi Beach massacre is going to take place in Canada,” Brown said, referring to the December 2025 Hanukkah attack in Australia that killed 15 people.

Watching fellow Canadian Jews contemplate leaving the country has unsettled him in its own way. “There’s a sadness,” Brown said. “I’m not enthused or compelled by what I see as a re-shtetling.”

For some Canadians, relocating is no longer a hypothetical.

Michael Sachs, 44, arrived in Tulsa last summer from Vancouver, pulling into town just in time for the Fourth of July.

With salt-and-pepper hair and the easy confidence of a salesman who believes in his product, Sachs has quickly become one of the city’s most enthusiastic ambassadors.

Michael Sachs moved from Vancouver, Canada to Tulsa, Oklahoma in 2025.
Michael Sachs moved from Vancouver, Canada, to Tulsa, Oklahoma, in 2025. Photo by Benyamin Cohen

In Canada he built a career in Jewish communal life — working with the Simon Wiesenthal Center and the Jewish National Fund and serving as president of his Orthodox synagogue.

Now Sachs works to recruit new families to Tulsa. “I feel like there’s opportunity everywhere,” he told me, tilting up the brim of his felt cowboy hat.

Part of what pushed his family south was the same set of issues many Canadians on the trip described: antisemitism, soaring housing costs, a sluggish economy and a health care system under strain. But the real difference, Sachs said, has less to do with economics than with possibility.

Tulsa has a population of around 415,000. It’s big enough to matter, but small enough that ideas move quickly. More than once I heard the same sentiment: In Tulsa, you are usually just one phone call away from anyone you need to reach.

Conversations turn into projects. Programs appear where none existed before. The distance between suggestion and action is short.

“There’s a secret sauce here,” Sachs said. “Even I don’t know the recipe. But I’ve tasted it, and I know it exists.”

In larger Jewish cities, Sachs said, communities can feel settled — institutions established, leadership long entrenched. Tulsa still feels different, a place where the future of a Jewish community can be shaped in real time.

Seven months after arriving, Sachs is already putting down roots. His 13-year-old son recently celebrated his bar mitzvah here — a ceremony the family had originally planned to hold back in Vancouver. His wife now teaches at Tulsa’s Jewish elementary school.

Like many cities in the American heartland, Tulsa has long been treated as somewhere people pass over. But increasingly, some Jews are beginning to look down.

The relocation playbook

Tulsa is not the first Jewish community to try this. Every few years, a synagogue or federation decides to solve Jewish demography the way a small town might try to lure a Kia factory: with incentives.

In 2009, a hotel magnate in Dothan, Alabama, offered up to $50,000 to Jewish families willing to relocate to the town’s shrinking Reform congregation. Eleven families came. Seven eventually left.

In 2022, an Orthodox synagogue in White Oak, Pennsylvania — a fading mill town outside Pittsburgh — offered $100,000 to anyone willing to move there. Three families arrived. The program is now paused.

There have been modest successes.

After Hurricane Katrina, the Jewish community of New Orleans offered stipends for moving expenses, discounted day-school tuition and a year of free membership to a synagogue and the JCC. Hundreds took part before the program ended in 2012. About a quarter stayed.

Tulsa took a different tactic.

Tulsa Tomorrow is the brainchild of local businessman David Finer, who started the program along with a few of his friends. Instead of paying people to move, the community invites them to visit and rolls out the red carpet. What Tulsa lacked, he believed, wasn’t Jewish life. It was awareness.

“Tulsa is a hidden gem,” Finer, 69, told me one morning over breakfast at Chimera Cafe in the Tulsa Arts District, a block away from museums dedicated to Woody Guthrie and Bob Dylan. “When people come here, they’re shocked at how nice it is.”

“Tulsa is a hidden gem,” said local businessman David Finer, who is recruiting Jews to move there.
“Tulsa is a hidden gem,” said local businessman David Finer, who is recruiting young Jews to move there. Photo by Benyamin Cohen

Tulsa also has something working in its favor that many places its size do not. “It is, per capita, one of the most philanthropic cities in the country,” said Rebekah Kantor-Wunsch, Tulsa Tomorrow’s executive director and its sole employee.

The city is home to several major Jewish foundations — including the Schusterman Family Philanthropies, the Zarrow Family Foundation and the George Kaiser Family Foundation — all of which have helped shape large parts of Tulsa’s civic life through their giving. Kaiser, a lifelong Tulsan whose parents fled Nazi Germany, was the main donor to the Gathering Place, a 66-acre park along the Arkansas River that opened in 2018 — a lush stretch of tree-lined lawns, playgrounds and winding paths. It cost $465 million to build; Kaiser gave $350 million of that, the largest private gift to a public park in the United States.

Some participants discover another local incentive while they’re visiting. Tulsa Remote, also funded primarily by the Kaiser foundation, offers remote workers $10,000, a local business mentor and three years of free coworking space if they relocate to the city.

More than 4,000 people have taken that offer. Most have stayed.

The city’s philanthropic culture explains why Tulsa’s Jewish community is punching far above its weight, said Rabbi Yehuda Weg, the local Chabad rabbi. “Tulsa,” he said, “is money looking for a problem.”

The cousin theory

Just how broad that community backing runs became visible inside the downtown Bank of Oklahoma Center, a 19,000-seat arena where the Tulsa Oilers minor-league hockey team was hosting its first-ever Jewish Heritage Night.

The players wore special edition blue-and-white jerseys with a large Star of David across the chest. Fans could buy them, too. A few had already made their way to people in the stands, including Rabbi Daniel Kaiman, who had pulled one over his shirt.

From the bleachers, he watched the players circle the ice.

Kaiman, 41, moved to Tulsa in 2013 from Los Angeles and leads Congregation B’nai Emunah. It was founded in 1916 as Orthodox and is now denominationally ambiguous. (Squint long enough and it looks Conservative-adjacent.) Today it has about 520 member households, making it the largest synagogue in Oklahoma.

Rabbi Daniel Kaiman poses at a hockey game with the Tulsa Oilers mascot. The mascot is wearing a special jersey in honor of Jewish Heritage Night.
Rabbi Daniel Kaiman poses at a hockey game with the Tulsa Oilers mascot. The mascot is wearing a special jersey in honor of Jewish Heritage Night. Photo by Benyamin Cohen

“No one moves to Tulsa for the weather,” Kaiman said loudly, over the roar of the crowd, referring to the humid summers and occasional tornado. “No one moves to Tulsa for the scenery. You move to Tulsa for the opportunity.”

Unlike places like Dothan or White Oak — towns that once boomed and then hollowed out — Tulsa is still growing. “It’s easier to build a life here,” Kaiman said.

The synagogue he leads occupies an entire city block and operates like a small ecosystem.

There is a preschool. A five-day-a-week after-school program picks children up from public schools and keeps them until early evening, offering Hebrew, piano and tumbling classes. About half the students are not Jewish.

Then there are the projects that extend beyond the synagogue’s traditional role: a bakery that employs people recovering from mental illness, a pop-up Jewish deli that raises money for social programs, and a refugee resettlement program run in partnership with HIAS.

The synagogue also houses a mikvah. Jews from across the region — sometimes driving for hours from Arkansas, Kansas and Missouri — come to use it.

Kaiman likes to explain the community this way. “Imagine you move somewhere and you have a cousin there,” he said. “We’re the cousin.”

Sitting beside him in the bleachers was Rabbi Batsheva Appel, the interim rabbi of Tulsa’s Reform congregation, Temple Israel. She arrived last summer from Boise, Idaho.

Temple Israel, founded in 1914, has about 300 member households and is currently rebuilding its synagogue campus after tearing down its longtime building. Groundbreaking on a new structure is set for the weekend after Passover.

Rabbi Batsheva Appel is the interim leader of Tulsa’s Reform congregation, Temple Israel.
Rabbi Batsheva Appel is the interim leader of Tulsa’s Reform congregation, Temple Israel. Photo by Benyamin Cohen

In the meantime, her congregation meets elsewhere. Friday night services take place in the federation auditorium or sometimes in the lobby of the Jewish museum beneath a Tiffany stained-glass window depicting the binding of Isaac. Religious classes meet at the Jewish day school.

It is, in other words, a congregation temporarily without a building but not without momentum.

Appel said she had seen programs like Tulsa Tomorrow proposed before in other cities. “Frequently this kind of idea would come up, and then nothing ever happened,” she said. “So to see it come to fruition and to see how effective it has been is pretty amazing.”

On the ice below them, the Oilers scored a goal.

Kaiman watched for a moment, then returned to a metaphor he often uses to describe Jewish life in the city. Tulsa, he said, is like a whetstone (the stone used to sharpen a knife).

“The Jew is the knife,” he said. “And Tulsa sharpens you.”

Orthodox limits

When the first period of the hockey game ended, people drifted toward the arena’s concourse, where the smell of popcorn hung in the air.

Near one of the entrances, Weg, the Tulsa Chabad rabbi, and his wife, Etel, sat behind a folding table covered with Purim flyers and a tray of hamantaschen. The holiday was two days away.

They handed the triangular pastries to anyone who slowed down long enough to take one — including a few confused spectators who seemed unsure why a rabbi had materialized next to the nacho stand.

Weg, 65, wore a suit and tie and a black kippah perched on his head. With his long white beard and easy smile, he looked like a slimmer Santa Claus.

Chabad's Rabbi Yehuda Weg passes out hamantashen at a Tulsa Oilers hockey game.
Chabad’s Rabbi Yehuda Weg passes out hamantashen at a Tulsa Oilers hockey game. Photo by Benyamin Cohen

Weg arrived in Tulsa in 1987 as a young Chabad emissary. Today, three of his children serve as Chabad rabbis in communities of their own across America.

The Tulsa Tomorrow program, he said, makes sense for many Jews considering a move. “It allows people to see the Jewish landscape and the Jewish possibilities of Tulsa,” he said.

But he was careful not to oversell it. For Orthodox families, the infrastructure still has limits. Jewish schooling in Tulsa only runs through elementary grades, and keeping kosher requires some improvisation.

“You can get chicken, you can get meat — not every cut of meat, but quite a few,” he said, extolling the virtues of the local Trader Joe’s. “Enough to live on.”

Still, Weg argued that Tulsa offers something many larger Jewish communities do not: the feeling that every person counts, and is counted on. “In Atlanta or Dallas, you can get lost,” he said. “Here, everybody is engaged.”

He gestured toward the concourse to take in the totality of the moment, with hockey fans passing beneath Jewish banners while a rabbi handed out Purim cookies. Scenes like this, he suggested, capture something about the city. In Tulsa, Jewish life may be smaller. But it is hard to miss.

‘A Bell Labs for Jewish life’

The recruitment weekend eventually shifted from hockey arenas and real estate tours to what may be the most important piece of Tulsa’s Jewish infrastructure: the Zarrow Jewish Community Campus.

It’s vast, at 15 acres and 77,000 square feet.

The campus is deliberately multigenerational, and nearly every major Jewish institution in the city lives here — including the Jewish Community Center, the federation offices, the Mizel Jewish Community Day School, the Sherwin Miller Museum of Jewish Art and Zarrow Pointe, a senior living complex with more than 400 residents.

Among them is the 90-year-old grandmother of Isabella Silberg, 28, a Tulsa native who now serves as the federation’s director of development. Between the preschool and the retirement community, Silberg said, “this campus caters from baby to bubbe.”

Her fiancé, Shane Ross, 29, first visited on a Tulsa Tomorrow recruitment trip in 2023. He has since moved to town.

Participants on the Tulsa Tomorrow program tour the Sherwin Miller Museum of Jewish Art.
Participants on the Tulsa Tomorrow program tour the Sherwin Miller Museum of Jewish Art. Photo by Benyamin Cohen

Walk through the midtown campus and something becomes clear almost immediately: The people running the place are young. The federation board chair is in his 30s. The museum curator is in her early 30s. The development director, public affairs director and several federation staff members are all under 35.

“I’m the old guy around here at 41,” joked Joe Roberts, who runs Jewish Tulsa, the umbrella organization overseeing the city’s federation, JCC and Jewish museum.

Roberts looks less like an executive than someone you might expect to find behind the bar at a downtown brewery — bald, thick beard, jeans and a tight black T-shirt stamped with the words Zionist Weightlifting Club, a brand he started himself.

He works out every day in the gym inside the JCC. “Our claim to fame,” he said, “is that we’re the cleanest gym in Tulsa.”

Joe Roberts moved from Canada to become the head of Jewish Tulsa, the umbrella organization overseeing the city’s federation, JCC and Jewish museum.
Joe Roberts moved from Canada to become the head of Jewish Tulsa, the umbrella organization overseeing the city’s federation, JCC and Jewish museum. Photo by Benyamin Cohen

Roberts was born in Dayton, Ohio, and spent a decade in politics — even running for Congress at 26 — before pivoting into Jewish communal work. He worked at federations in Boston, Los Angeles and Columbus, did pro-Israel advocacy in Washington, D.C., and later ran a federation in Ontario.

Then Oct. 7 changed his trajectory. At the time, Roberts was living near Toronto, working as a public-affairs consultant and writing columns about antisemitism and Israel. The threats that followed, he said, forced him and his wife to reconsider where they wanted to raise their two young sons.

Around that time he heard about Tulsa Tomorrow. He came out of curiosity. Instead, he left with a job. Roberts now sees Tulsa as something larger than a recruitment program. “I want us to be a Bell Labs for Jewish life,” he said.

The stakes extend far beyond Oklahoma. “If we want a national Jewish future,” Roberts said, “we need a national Jewish present.”

‘A big fish’

Marisol Karcs, her curly dark hair clipped back, ambled through the campus with the quiet curiosity of someone who spends her days studying language and stories.

Karcs, 28, is finishing a creative writing MFA at Iowa State University. She had traveled to Tulsa with her younger sister Morgan, 25, who works in climate policy for a local government in California.

They had come to help Marisol think about her future. Her fiancée grew up Jewish in Tulsa. Now the couple is trying to decide whether to build a life here.

Marisol Karcs, left, and her sister, Morgan Karcs, at the Gathering Place in Tulsa, Oklahoma.
Marisol Karcs, left, and her sister, Morgan Karcs, at the Gathering Place in Tulsa, Oklahoma. Photo by Benyamin Cohen

Karcs moves easily through corners of Jewish culture that would seem to rarely intersect with Oklahoma. She has studied Yiddish, attended the klezmer festival KlezKanada, taken language courses at the Yiddish Book Center and spent time around the YIVO Institute for Jewish Research.

Her dream, she told me, might be to start a Tulsa Yiddish club — which, as far as she knew, did not yet exist.

In a large city, she said, that might be one niche among many. Here, it might actually matter.

“You’re a big fish in a small pond,” she said, the kind of place where a single idea can ripple through an entire community. “Everyone knows each other. People take care of each other. You don’t really leave people behind.”

In a place this size, she said, one person can build what the community becomes.

Places like Austin and Nashville were once like this — smaller cities where young people arrived early and helped shape what came next. Tulsa, she said, still feels like that kind of place.

Karcs paused outside the Jewish art museum, which also houses a Holocaust education center. Oklahoma now requires Holocaust education in public schools beginning in middle school, making the museum a regular destination for student field trips.

Standing in the quiet gallery, it was easy to see the argument Tulsa’s Jewish leaders were making.

For someone like Karcs, that kind of density carries a particular appeal. If her sister moves here, Morgan said, she would likely follow. Their parents might not be far behind.

“We’re a really tight-knit family,” Morgan said.

For now, the decision remains open. Karcs and her fiancée are weighing graduate school offers and thinking about what it would mean to build a queer Jewish life in a politically conservative state.

But Tulsa, she said, has surprised her.

“There are vibrant communities here that you wouldn’t expect when you hear ‘Oklahoma.’”

A new generation

Across town, another Jewish gathering was underway. This one involved a crime.

Sort of.

Several dozen young Jewish Tulsans, mostly in their 20s and 30s, had gathered in a hotel ballroom for a Shabbat dinner that doubled as a Purim-themed murder mystery.

The room looked like a costume party collided with a synagogue social hall, with a script that required both alibis and blessings. An astronaut mingled with a Renaissance noble. Kentucky Derby socialites in elaborate wide-brimmed hats chatted with a 1960s hippie. At least one gnome wandered through the crowd. Between courses, guests interrogated suspects in the whodunit plot while shaking groggers.

Left to right: Rosalie Silberg, Isabella Silberg, Ben Aussenberg, and Shane Ross at a Purim-themed murder mystery dinner in Tulsa, Oklahoma.
Left to right: Rosalie Silberg, Isabella Silberg, Ben Aussenberg and Shane Ross at a Purim-themed murder mystery dinner in Tulsa, Oklahoma. Photo by Benyamin Cohen

Among the participants was Jacob Parra, the federation’s director of public affairs, wearing denim farmer overalls and holding a red plastic cup.

Parra, 25, spends his days meeting with lawmakers, city leaders and policymakers on issues affecting Tulsa’s Jewish community. Before joining the federation, he worked on dozens of political campaigns.

“I think it speaks to the energy of the community,” Parra told me. “Many cities say they want to hear from younger people. But when push comes to shove, they’re not getting seats on boards.”

Jacob Parra, the Tulsa federation’s director of public affairs, at a Purim-themed costume dinner.
Jacob Parra, the Tulsa federation’s director of public affairs, at a Purim-themed costume dinner. Photo by Benyamin Cohen

The jaunty Shabbat gathering teased the promise of community Rayna Franco, 38, had hoped Tulsa might deliver.

Franco, an advertising professional from Manhattan with long dark hair and tortoise cat-eye glasses, had arrived with three single friends — another New Yorker, one from Cleveland and a digital nomad currently working from Mexico City.

They moved through the weekend together, the four of them conversing in the easy shorthand of women who had spent years navigating big cities.

They represented a different slice of the cohort than many of the couples and young families touring houses: urban and unattached. Moving to Tulsa would mean leaving behind the dense web of family, friends and institutions that make Jewish life in places like New York feel almost automatic.

But what struck Franco about Tulsa’s Jewish community was the opposite dynamic. “In New York, you’re the norm,” she said. “There are Jews everywhere.”

In Tulsa, she noticed something different. “The people here opt to actively create opportunities for community,” she said.

Rayna Franco, an advertising professional from Manhattan, at The Vault restaurant in Tulsa, Oklahoma.
Rayna Franco, an advertising professional from Manhattan, at The Vault restaurant in Tulsa, Oklahoma. Photo by Benyamin Cohen

She compared it to expat culture. When Americans live abroad, she explained, they tend to seek one another out. They form tight circles precisely because they are far from home.

Being Jewish in Tulsa, she said, felt similar.

“In New York City, it’s easy to not give living Jewishly a second thought,” she said. “But the effort that the Jewish Tulsans are putting in is purposeful, visible and admirable.”

‘Tulsa is a refuge’

The room filled quickly. Name tags appeared. Business cards began changing hands. Tulsa’s Jewish future, at least for the next two hours, was being negotiated over coffee and folding chairs.

Around a dozen local professionals had gathered at a downtown coworking space to make their case for life, and work, in Tulsa: a recruiter with open jobs, a real estate developer, a startup founder building AI companies, a banker ready to help newcomers open accounts and a tax consultant who specializes in helping Canadians move their businesses to the United States.

The message was simple: If the participants decided to relocate, Tulsa already had a path waiting.

“You’re not going to get routed through some random call center,” said Jared Goldfarb, a local banker whose Jewish family has lived in Tulsa for generations. “You can text me anytime.”

Then the mayor of Tulsa walked in.

Monroe Nichols, 42, is the first Black mayor in the city’s history, a milestone that carries particular weight here. Tulsa still lives in the shadow of the 1921 massacre that destroyed the prosperous Black neighborhood known as Greenwood, once called Black Wall Street.

Nichols arrived in a blue blazer, Oxford shirt and jeans. A former state representative, he greeted participants like a host welcoming guests into his home.

Mayor Monroe Nichols chats with people on the Tulsa Tomorrow retreat.
Mayor Monroe Nichols chats with people on the Tulsa Tomorrow retreat. Photo by Benyamin Cohen

“We are so excited to have you in this community,” he told the group. “More excited when you move to this community.”

Then he made a point that seemed to resonate deeply with the crowd. “As a Black man in America,” Nichols said, “I can identify with some of the hate that you all have felt.”

For several of the Canadians in the room, the moment felt striking. Since the Hamas attacks of Oct. 7, 2023, some told me they had watched their own political leaders respond to antisemitic incidents with little more than statements of “thoughts and prayers.”

Here was a mayor doing something different: telling them plainly that he wanted them in his city.

“If you’re looking for a place where you can contribute,” Nichols said, “you’ve found that place.”

Then he used a word that carried particular weight in a room full of Jews — especially Jews who had traveled here because they were no longer sure where they belonged.

“Tulsa,” he said, “is a refuge.”

Afterward he lingered to shake hands, pose for photos and continue the conversation. For many in the Tulsa Tomorrow cohort, it was the kind of public welcome they had not heard from their own elected officials in years.

The next move

Participants on this Tulsa Tomorrow trip had created a WhatsApp group to introduce themselves before traveling. After the weekend ended, the chat continued with photos from the retreat and messages about what might come next.

Then the tone shifted.

Within a week of the trip to Tulsa, Toronto saw shootings at three synagogues. No one was injured, but the attacks — yet again — rattled Canada’s Jewish community.

One of the Canadians dropped a news link into the group chat. Another reminder, the message read, of what Jews are facing in cities across Canada. It was a reminder of why the question of where Jewish life takes place, and how it is sustained, feels newly urgent.

Tulsa, for some, had begun to feel like more than a curiosity. It suggested the possibility of building Jewish life somewhere that still felt open — a place where a community might be shaped, rather than simply inherited.

Some cities feel finished — their skylines built, their hierarchies set, their patterns long established. Tulsa still feels like a city becoming something. That sense of possibility is the wager at the heart of Tulsa Tomorrow.

A few weeks after the trip, the group chat was still active. People shared house listings. Compared notes. Asked practical questions about schools, jobs, synagogues.

The question was no longer whether there were Jews in Tulsa.

It was whether they might soon be among them.

The post The promised land is… Oklahoma? Inside Tulsa’s campaign to court young Jews appeared first on The Forward.

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Somalia’s South West State Says It Has Severed Ties With the Federal Government

FILE PHOTO: Somalia’s presidential candidate of South West state Abdiaziz Hassan Mohamed speaks inside the Somali Parliament house in Mogadishu, Somalia April 30, 2018. Photo: REUTERS/Feisal Omar/File Photo

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Semi-autonomous Jubbaland suspended ties with Mogadishu in November 2024 in a dispute over regional elections.

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Report: Iran Sees Control of Strait of Hormuz as Victory Over US, Israel

An LPG gas tanker at anchor as traffic is down in the Strait of Hormuz, amid the U.S.-Israeli conflict with Iran, in Shinas, Oman, March 11, 2026. Photo: REUTERS/Benoit Tessier/File Photo

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According to regional officials cited by The Washington Post, Iran is rejecting diplomatic efforts to identify an off-ramp and instead escalating attacks on neighboring countries. An Iranian diplomat said the strategy is to “make this aggression super expensive for the aggressors,” as Tehran faces sustained military pressure.

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