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Jewish weavers craft their own heritage at this New Jersey synagogue’s ‘Loom Room’
(JTA) — Some farms allow visitors to pick their own fruit. Some franchises let you make your own pizza.
At a synagogue in New Jersey, you can make your prayer shawl and other woven Judaica items, drawing on an ethos that the most meaningful religious pieces are created by family members and friends.
Neve Shalom, a Conservative synagogue in Metuchen, opened its Sisterhood Loom Room in 2015, offering equipment and instruction for congregants and an increasing number of visitors who want to weave a custom tallit — the familiar prayer shawls with knotted fringes, or tzitzit, attached to their four corners. The shawls, plus tallit bags, challah and matzah covers, frequently become gifts for bar and bat mitzvahs, weddings and other joyous life cycle events.
“If somebody weaves a tallit for you, or they participated in its design – something that’s hand-made – it’s like being hugged by them every time you put it on,” said Cory Schneider, co-creator of the Loom Room with Neve Shalom Sisterhood president Jennifer Bullock.
More than 300 Judaica items have been woven at the Loom Room. Weavers range in age from 4 to 92, and experience levels go from beginner to expert.
Weavers are not only Neve Shalom congregants, but also visitors, largely from eastern Pennsylvania, New York, and Connecticut. Intrepid weavers have ventured from as far as Florida, Las Vegas and Canada, Schneider said.
The effort has grown in popularity since Schneider and her husband moved from Harrisburg, Pennsylvania, to Somerset, New Jersey in 2014. Their granddaughter requested a custom tallit for her upcoming bat mitzvah, and Schneider introduced weaving to the congregation. Schneider came across an unused loom in the garage of a neighbor, a charitable-minded non-Jewish woman who soon donated it to the synagogue.
Bullock, Neve Shalom’s longtime Sisterhood president, was intrigued, and jumped in to learn how to weave.
“I went from being a complete novice to, in short order, being an expert on the loom,” Bullock said.
The woven Judaica items that have since proliferated at Neve Shalom reflect a combination of religious ritual, art and design. Each tallit’s tzitzit — which the Loom Room imports from Israel — must have four strings, intricately knotted according to prescribed instructions. Weavers must also be mindful of the biblical prohibition about mixing wool and linen, or shatnez.
After that weavers have wide latitude on tallit design. One Neve Shalom visitor, Jared Laff, for his 2018 bar mitzvah at Congregation Beth El in Yardley, Pennsylvania, wore a tallit that included the Boston Red Sox insignia. The color scheme and pattern were designed by Laff, and the garment woven by Schneider.
“None of them are alike. No two are identical,” Bullock said. “Each person puts their own identity into it.”
Jared Laff in his bar mitzvah tallit that included the Boston Red Sox insignia. (Congregation Neve Shalom)
The do-it-yourself spirit of the Loom Room echoes the hands-on Judaism movement of the 1970s, when Jews adjacent to the counterculture began making their own Judaica according to the principle of “hiddur mitzvah,” or beautifying the commandments. “We cheat ourselves if we don’t invest something of ourselves in making beautiful objects for everyday use,” according to one contributor to “The Jewish Catalog,” published in 1973, which included instructions for making a tallit, homemade candles and mezuzahs.
That impulse inspired Deborah Lamensdorf Jacobs to seek out the Loom Room. Lamensdorf Jacobs’ family owns a farm in the Mississippi Delta, purchased by her great-grandfather Morris Grundfest in 1919. Since 2005 she has had prayer shawls made by fellow Atlantan Lynn Hirsch, from cotton grown and baled on the farm.
“We have this first piece of cotton land that he purchased in 1919,” Lamensdorf Jacobs recalled. “But we don’t have the Judaica that we would hope to have had.”
Hirsch had woven the shawls for the bar and bat mitzvahs of her own three children, along with a niece. She started a home business, specializing in prayer shawls and challah covers.
Hirsch eventually sold the loom when she and her husband downsized, leaving Lamensdorf Jacobs without a weaver for several years. Last year, in an internet search, she discovered the thriving Neve Shalom Sisterhood Loom Room, which had just obtained a second loom donated by congregant Deborah Berman.
Jennifer Bullock and Cory Schneider weave on the newly-renovated loom that was donated by Deborah Lamensdorf Berman. (Congregation Neve Shalom)
Lamensdorf Jacobs eagerly shipped cotton-based yarn to New Jersey, to create another family tallit and a challah cover, with Schneider doing the weaving. That’s when Hirsch reentered the picture, helping Lamensdorf Jacobs with pattern designs. Jewish geography being what it is, the Neve Shalom weaving opportunities reconnected Hirsch, formerly of Lebanon, Pennsylvania, and Schneider, a longtime Harrisburg resident, about 34 miles away. They had been active together years before in the Women’s League for Conservative Judaism.
Now at Neve Shalom’s Sisterhood Loom Room, requests to learn weaving are growing at a steady clip.
“They make it accessible. They show you how to do it. They watch you for a little bit and are very patient if you make mistakes,” said Lamensdorf Jacobs, who last year visited Neve Shalom.
It’s been particularly gratifying to watch the weaving program grow in popularity not just among congregants but members of the Jewish community in and around New Jersey, and further away, said Bullock, the Neve Shalom Sisterhood president.
“The program has very much been a labor of love,” Bullock said. “We’re helping people to create Jewish heirlooms for their family, their loved ones, which hopefully will get passed on.”
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When ‘Nuke Jews, Save Lives’ note was left at the Center for Jewish History, its message was a window into antisemitic thinking
As hate manifestoes go, this one was terse: “Nuke Jews, Save Lives.”
Our security team at the Center for Jewish History, where I serve as president, recently discovered a notecard bearing this hateful message by our front entrance, just blocks from Union Square in Manhattan.
The Center for Jewish History was created a quarter century ago to help scholars research the Jewish past and disseminate that knowledge to the public. An institution that is sometimes likened to the national archives of Diaspora Jewry, the Center houses more than 65 million documents and artifacts painstakingly collected by its distinguished partner organizations. Countless books and articles on Jewish history have been published using this archival source material, all pursuing the goal of historical understanding.
This hateful note was a direct rebuke to our mission and a window into antisemitic thinking. The declaration confirmed antisemites’ tendency to see their hatred as virtuous. By claiming that “saving lives” was their ultimate goal, the author sought to avoid any suspicion of ulterior motives. Hitler did something similar in Mein Kampf, writing that by combating the Jews he was “fighting for the work of the Lord.”
The historical record also teaches that while the charges brought by antisemites against Jews vary considerably, they serve a consistent function. Whatever threat Jews are accused of posing – whatever the reason why “lives” need to be “saved” – the accusation channels society’s deeper fears. These fears often differ between the left and right political positions, but they converge in the antisemite’s belief that a solution rests with solving the Jewish “problem.”
Jews have traditionally believed that understanding history can solve the problem of antisemitism. From antiquity to modernity, Jews have penned eloquent, historically informed rebuttals to antisemitic accusations, believing that public opinion can be swayed by truth. Whether Flavius Josephus’s reply to the hostile claims of the Egyptian scholar, Apion, in the first century C. E. or the Central Association of German Citizens of the Jewish Faith’s response to the Nazis in the 1930s, history shows that Jews have consistently sought to defend themselves through rational argument.
The Center for Jewish History is no different. We regularly organize public programs on a range of topics in the interest of fostering knowledge and dialogue. Of late, out of necessity, we have been sponsoring events that address the history of antisemitism.
Shortly before the hateful note was left on our doorstep, the Silicon Valley investor, Michael Moritz, was in conversation with The New York Times Company CEO, Meredith Kopit Levien, about his new book, Ausländer, which movingly chronicles the tragic story of his German Jewish family in the Nazi era. The book also raises discomforting comparisons about Jew hatred yesterday and today.
The event was a bittersweet affair. While we were gratified that our fully packed auditorium validated our institutional mission, the conversation’s main takeaway – that what was old is new again – was sobering.
That feeling was further compounded when we encountered the words, “Nuke Jews, Save Lives,” one week later. We could easily have thrown up our hands in despair at the futility of our mission. That, of course, would have served the antisemite’s goal.
Antisemitism’s impact is akin to that of the heckler’s veto. By wielding crude, simplistic slogans in the spirit of Der Stürmer’s tagline, “The Jews Are Our Misfortune,” antisemites use hate asymmetrically to undermine cultural and intellectual traditions assembled over centuries.
Antisemitism validates the core idea of Brandolini’s Law – that the work needed to refute calumnies dramatically exceeds the work needed to disseminate them. It calls to mind Edmund Burke’s remark in Reflections on the Revolution in France that “rage and phrensy will pull down more in half an hour, than prudence, deliberation, and foresight can build up in a hundred years.”
But my money is on archives.
The 65 million documents housed at the Center do not just numerically exceed the four hateful words left on our doorstep many times over. They testify to the authority of archives. Ever since they were invented in antiquity, archives have wielded tremendous power. Not for nothing does its Greek root, “arch,” denote “ruler” (as in “monarch”).
When belief in truth is challenged by a flood of lies, the archive offers a redoubt. It guards the facticity of history so that people of good faith can defend themselves against their enemies.
The campaign against antisemitism is complex and requires arguments and allies, resources and resolve. It cannot be won easily and may never be won decisively. But one thing is for sure: it cannot be won without facts. In this latest war, the archive can serve as an arsenal.
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NPR investigation finds evidence of widespread fraud at mall kiosks tied to Israeli skincare brand
They are a common feature at American shopping malls across the U.S.: skincare kiosks staffed by charming Israeli salespeople. For American Jews, they can be a place to practice your Hebrew, greet expats or play Jewish geography.
But for hundreds of shoppers, an experience that began with a smile and a free sample at one of those kiosks ended in thousands of dollars of unauthorized credit card charges, according to an investigation published Monday by NPR.
Drawing on court documents, online reviews, consumer complaints obtained through the Freedom of Information Act and interviews with more than 50 customers, NPR linked the apparent fraud to Mazal Group, a conglomerate of dozens of skincare brands owned by Eli Weingarten and Daphna Oded Weingarten, an Israeli American couple who live in the Los Angeles area.
Many of the company’s alleged victims were elderly, disabled or otherwise vulnerable to exploitation, NPR reported.
NPR reported instances of overcharging and forced purchases at thousands of independent kiosks, stores and spas selling Mazal products around the country. An elderly man with dementia in Michigan was unknowingly charged $42,000 for skincare products and devices, NPR reported; in Hawaii, a disabled woman wrote in a complaint to the state that a spa salesperson took her walker, and refused to let her leave for hours until she spent $2,600, NPR said.
A similar pattern was uncovered by the FBI at Mazal-connected kiosks a decade ago — which the agency referred to as a “credit card overcharge scheme.” That investigation culminated in more than a dozen guilty pleas and prison terms for two store owners, Shai Cohen and Omer Gur. Today, the company contracts with some 2,000 stores worldwide, according to a former employee quoted by NPR, though the exact number is unknown.
Mazal Group, which is headquartered in Chatsworth, Calif., responded to NPR’s questions by shifting responsibility for the overcharging onto individual store owners — but as the story was about to be published, the company terminated its own business license. Today, their headquarters bears the logo of Innovation Brands Inc., a company founded by the Weingartens in 2024.
Mazal ran dozens of skincare brands, including Voupre, Avinichi, Introstem, CbGäRDN, Venofye, Lionesse and Orogold Cosmetics.
Though the kiosks are independently owned — sometimes bearing the name of those brands — NPR obtained documents showing Mazal Group’s aggressive pricing recommendations, sometimes with markups of more than 100 times the wholesale cost.
For example, the company suggested selling Voupre’s Cannabis Caviar Transforming Mask for $3,000 — 130 times the wholesale price of $23. Luxury skincare brands rarely stretch the suggested retail price to even 20 times the wholesale cost, according to a retail expert quoted in the article. The products themselves would not have any price tag on them, making it easier for customers to be overcharged at checkout, former employees told NPR.
But NPR also said the makeup itself was a flawed product whose labels may have falsely advertised their contents. Lab testing paid for by NPR showed that a Mazal anti-aging cream called Voupre Anti-Aging Rescue Solution that claimed to contain Vitamin A and Vitamin E appeared to have neither.
Another element of the investigation involved immigration fraud. According to former employees, many kiosk salespeople were Israelis in the U.S. on tourist visas — a direct violation of the terms of the visa, which forbids performing labor or services for pay. When an NPR reporter posing as a prospective employee messaged a recruiter to ask whether it was okay if she only had a tourist visa, the recruiter reportedly said yes.
Mazal Brands could not be reached for comment.
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Talarico blames Netanyahu, not the Israeli people, for devastation in Gaza
(JTA) — James Talarico, Texas’ Democratic nominee for the U.S. Senate, said he holds Prime Minister Benjamin Netanyahu, rather than the Israeli people, responsible for civilian devastation in Gaza.
Talarico, a Texas state representative, is running neck and neck against Republican Attorney General Ken Paxton, in a race whose results could affect which party controls the Senate this November. Israel has been one of many sources of disagreement among the candidates, who have sparred on issues ranging from affordability to immigration to reproductive rights.
“I believe that Israel, like any nation, has a right to defend its people,” the candidate said while fielding questions on Wednesday at a CNN town hall. “But I don’t believe that Benjamin Netanyahu has a right to wage war against civilians or use collective punishment or restrict aid to civilians.”
A Texas Politics Project poll, issued by the University of Texas this week, showed Paxton trailing Talarico by 3 percentage points, with 47% to the Democrat’s 50% and a margin of error of 3.34 percentage points.
Talarico said in August that he supported stopping arms sales to the Netanyahu government and conditioning military aid “on ending the death and the destruction in Gaza and the West Bank.” He declined to call the crisis “genocide,” noting that the term is being litigated in the International Court of Justice. But he said he’d “use every bit of our nation’s diplomatic and financial leverage to protect the lives of Palestinians.”
When he was pressed further by Rabbi Holly Levin Cohn of Congregation Beth El Binah in Dallas during the town hall, Talarico stressed the importance of directing his criticisms “toward Prime Minister Benjamin Netanyahu and not the Israeli people.”
Addressing Israelis’ trauma, Talarico acknowledged that the Oct. 7, 2023, Hamas attack on Israel “was the deadliest day for the Jewish people since the Holocaust.”
Cohn pushed back on his comments regarding aid restrictions, noting Israeli support of humanitarian efforts and arguing that there’s much more going on in the country than the media may be projecting.
Talarico told the rabbi he recognized that his “words carry weight” and gave her his word that he’s “going to continue to listen to all sides of this conflict.” He also expressed hope that “we can all come together to fight for a two-state solution where we have security for Israel and we have freedom and self-determination for Palestinians.”
Talarico also gave a “shoutout” to a local rabbi, Neil Blumofe at Congregation Agudas Achim in Austin. “I spent my first year of my seminary studies learning the Hebrew scriptures from a local rabbi,” he said. “Shout out Rabbi Neil Blumofe!” Cohn grinned.
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