Patagonia’s first new synagogue in over 40 years reveals a growing Argentine-Jewish community
(JTA) — Patagonia, Argentina’s famously beautiful southern region, has been a haven for Israeli backpackers, vacationers from Buenos Aires and, in the 20th century, Nazi war criminals.
What the scenic territory hasn’t had for nearly 40 years is a new synagogue.
That has changed in the last year, as a group of Jews living in San Martín de los Andes have inaugurated the first-ever synagogue in their city. The synagogue is just the second Jewish institution in the 400,000-square-mile Patagonia region, and the first new synagogue in all of Argentina in years that is not affiliated with the growing Chabad-Lubavitch Orthodox movement.
Instead, the Hebrew Community of San Martín de los Andes is affiliated with the Conservative movement of Judaism, which is shrinking overall. Its founders have gotten support from Argentina’s Latin American Rabbinical Seminary, based in Buenos Aires, as well as from multiple synagogues in the Buenos Aires area.
The first event in the synagogue was a Passover seder in April, and over the last month, the community held services for the High Holidays for the first time ever in a permanent home.
The small venue, just 1,200 square feet, is located in the center of the city, just a few minutes’ walk from both the bus terminal and Lacar Lake. On Rosh Hashanah, 85 people gathered for a festive dinner, more than twice as many as had taken part in previous years. They included tourists from across Argentina and abroad, as well as people from the local community of about 150 Jews.
“It was very moving, the first Yom Kippur in our own synagogue in our city and we saw the children at the Neilah service with candles,” Eduardo Labaton, president of the city’s fledgling Jewish community, told the Jewish Telegraphic Agency. “It was a very important start of our synagogue services here.”
The synagogue was initially the vision of Labaton, who moved from Buenos Aires 20 years ago.
“We met in houses,” he recalled about past Jewish activities in San Martín de los Andes. “But we couldn’t invite a lot of people to houses.”
Three years ago Labaton, who works in real estate and retail, bought land near the lake and included a space to build a place for the community. But then Claudio Ploit, then the community’s vice president, proposed going even bigger and securing a Torah for the community. Suddenly, the group was talking about building a full-fledged synagogue.
Ploit, a well connected senior leader in the Buenos Aires community who has a tourist business in Patagonia and divides his time between the capital city and San Martín de los Andes, was instrumental in securing resources for the Patagonian project. In addition to the funding from the Seminario, he also secured a Torah from the Weitzman Jewish community and visiting rabbis from the Lamroth Hakol community, both in Buenos Aires.
Tourists walk down a shopping street in San Martín de los Andes, Argentina. (Arterra/Universal Images Group via Getty Images)
“I read texts about the deep importance of inaugurating a synagogue but experiencing that firsthand is a very moving experience,” Rabbi Deborah Rosenberg, the director of education at Lamroth Hakol from Buenos Aires who is working with the San Martín de los Andes community, told JTA. “The first Shabbat in a new temple was very emotional for me.”
Argentina has the world’s sixth-largest Jewish population, estimated at 180,000 according to a 2019 report. But most of those Jews live in the Buenos Aires area, and there are no reliable estimates of the number of Jews living in Patagonia.
What’s clear is that there are more than Labaton and Ploit knew about — and that more are always passing through. Patagonia has always been a desirable region for travel, especially for nature-lovers and athletes eager to enjoy summer skiing. The recent collapse of the Argentinian peso is a crisis in many ways, but it has benefited Patagonia: Argentina has become more affordable for foreign visitors and the only place that many Argentines can afford to travel to.
Last year, the average hotel occupancy rate in Patagonia was 97%. Some of those visitors have made appearances at the new synagogue.
“I talked with a lady from the United States, a tourist that was very moved by the possibility of having a religious service during his trip to Patagonia and also some sportsmen that were in the city for trekking and running that happily joined the ceremonies,” Rosenberg recalled about the dedication ceremony.
Around 70 people were at the ceremony, mostly from major Jewish institutions in Buenos Aires. But local community leaders also welcomed around 15 Jews from the region that they didn’t know before, including a resident of another southern city called Zapala located 150 miles north and a man that came to donate a tallit, or Jewish prayer shawl, to the synagogue.
Mario Jakszyn, a community member who helped organize the event, said the turnout had not been anticipated.
“At first we set a few chairs to avoid the image of an empty synagogue in case few people came, but quickly we had to add more and more chairs,” Jakzyn said.
Jews living in San Martín de los Andes have inaugurated the first-ever synagogue in their city. (Gustavo Castaign/ Courtesy Comunidad Hebrea San Martín de los Andes)
He and another community member, Tamar Schnaider, have been volunteering to lead Shabbat services every Friday. Tourists are always present, he said, and because the group eats Shabbat dinner together, the festivities often do not end until midnight.
The group is hoping to hire a rabbi of their own in the future, but in the meantime, they are collaborating with Lamroth Hakol to organize regular services.
Ploit, a triathlete who was in Argentina’s record squad in this summer’s Maccabiah Games in Israel, wants to make the new synagogue a destination for Jewish athletes who come to Patagonia. He’s planning a Shabbat dinner focused on local athletes, and he is talking with the Argentine Maccabiah sports federation about launching a ski camp — and, potentially, Maccabiah’s first winter sports event in Argentina.
This week, Argentina is hosting the Gran Fondo Siete Lagos, an international cycling competition throughout Patagonia’s mountains, forests and lakes. This year’s route begins in San Martín de los Andes, and Ploit has organized a Shabbat meal at the synagogue the night before the race begins. He already has 80 people registered.
A little‑remembered Gilded Age millionaire helped make milk safe for American kids through his ‘retail giving’
The 1844 edition of the widely used schoolbook written by William H. McGuffey, “Newly Revised Eclectic Fourth Reader,” includes a dialogue about the difference between “true and false philanthropy”:
Mr. Fantom: I despise a narrow field. O for the reign of universal benevolence! I want to make all mankind good and happy.
Mr. Goodman: Dear me! Sure, that must be a wholesale sort of a job: had you not better try your hand at a town or neighborhood first?
As the discussion continues, the lesson becomes clear. Mr. Fantom’s approach is too ambitious to accomplish much, while Mr. Goodman’s, if narrower in scope, was likely to be more useful in practice.
Nathan Straus made his mark in philanthropy after a successful career running the Macy’s department store. Library of Congress Image by
Many of Straus’ contemporary philanthropists were setting lofty goals for their giving. In oil magnate John D. Rockefeller’s case, it was promoting “the welfare of humanity throughout the world.” For steel tycoon Andrew Carnegie, it was “to promote the advancement and diffusion of knowledge and understanding.”
Straus pursued more mundane objectives that included championing milk pasteurization. Although his efforts are not as well known today as those of his more ambitious – and wealthier – counterparts, they accomplished a lot and showed that what might be called “retail giving” can have far-reaching effects.
Successful immigration story
The Straus family came to the United States from Germany in the 1850s during the first big wave of Jewish immigration. Lazarus Straus, Nathan’s father, followed a familiar path for Jewish immigrants at the time, beginning as a peddler and eventually establishing his own store in the small town of Talbotton, Georgia, where the members of his family were the only Jews.
He prospered, became a respected citizen and saw that his children received good educations, including in their religion.
Then the Civil War upended the family’s life, first by reviving antisemitic prejudices and then, eventually, by destroying the family’s business.
Starting anew in New York City, Lazarus and his older sons, Isidor and Nathan, began to sell imported china, glassware and other crockery to retailers in the Northeast and South. One was Rowland H. Macy, who had founded an eponymous store that was on the cutting edge of what Fisher calls a “retailing revolution.”
Macy’s innovations included stocking large inventories of many kinds of merchandise, competitive pricing, extensive advertising and providing a variety of services like public restrooms and a cafeteria to make shoppers’ experiences more pleasurable.
Aided by the rapid urban and economic growth of the late 19th century, the model flourished. Department stores displaced smaller, specialty shops. Other retail powerhouses, such as Bloomingdale’s and Lord & Taylor, soon competed with Macy’s.
The Straus family sold their wares at Macy’s. After Rowland H. Macy died, the Straus family became partners with its new owners. By 1896, the Strauses owned the store outright. And Macy’s was expanding: It bought another department store in Brooklyn and created a flagship building on Manhattan’s Herald Square, which Macy’s still occupies.
The landmark Macy’s department store in New York’s Herald Square opened in 1902 while Nathan and Isidor Straus ran the retailer. Library of Congress Image by
His philanthropy journey begins
While Isidor Straus oversaw the store’s internal operations, Nathan focused on the company’s external activities, such as purchasing, marketing and dealing with government and business leaders.
A third brother, Oscar, pursued a career as a politician and diplomat, eventually becoming secretary of commerce and labor under President Theodore Roosevelt and the first Jewish member of a presidential cabinet. Perhaps inevitably, this led to a series of public appointments for Nathan Straus.
However, as they became wealthier, Nathan and his wife, Lina, increasingly devoted their attention to a series of philanthropic projects.
In 1893, the U.S. entered a four-year economic depression, its worst until the 1930s. As unemployment in New York City rose, Nathan Straus used his merchandising skills to address the needs of the jobless and poor.
He created a number of “depots” near tenements and boarding houses that sold coal, food and fuel at discount prices. Fisher, Straus’ biographer, rightly calls these early examples of what is now known as “social entrepreneurship”: the application of business principles to solving social problems.
Making milk less deadly
As these efforts were getting away, Straus also launched what would become his major preoccupation: promoting pasteurized milk.
In New York City in the early 1890s, Fisher writes, “the annual mortality rate among children under five was about 15 percent,” or 18,000 infants and toddlers per year. A main cause was consuming raw milk, which, unless certified by inspectors, was likely not only to contain a variety of pathogens, such as tuberculosis bacteria, but spoil easily going from farm to table.
Although scientists had long known that heating could make milk safer, doctors and public health officials worried that sterilizing milk might also destroy its valuable nutrients.
Straus, who had lost one of his own children to what he believed was a milk-borne infection, built on his projects for the unemployed by working with New York social service agencies to develop pasteurization plants and infant-milk stations near low-income neighborhoods.
They sold sterilized and refrigerated milk at below-wholesale prices, or donated it to those who could not afford to pay. Businesslike efficiency kept costs low, as did donations. Multilingual ads publicized the product’s availability, doctors and nurses advised parents on child-rearing, and careful recordkeeping aimed at assessing the program’s health benefits.
Straus and his wife devoted much of their time and money to this work. In addition to establishing 297 milk stations in 36 cities, they also spoke and wrote widely about the merits of pasteurization.
By 1908, their efforts paid off when the U.S. Public Health Service endorsed pasteurization and state and local governments began requiring that milk sold in their jurisdictions be pasteurized. Raw milk remained available in many states, and debates over its safety continue to this day.
As a result of this and other Progressive Era measures, New York City’s health commissioner estimated that infant deaths dropped by two-thirds
during the first two decades of the 20th century, with similar declines elsewhere in the country.
The coastal Israeli city of Netanya was named after philanthropist Nathan Straus. Jack Guez/AFP via Getty Images Image by
Other causes
While most of Nathan Straus’ efforts occurred in the U.S., he used his trips to Europe for Macy’s to promote pasteurization on the continent.
During a 1904 visit, he toured the Mediterranean and stopped in Palestine, then part of the Ottoman Empire. Impressed by the early Jewish settlements and holy sites he saw, Straus became an ardent advocate for creating a Jewish homeland in the Middle East, an unusual position for a Jewish businessman of that era, according to Fisher.
On a subsequent trip, a broken leg kept Straus from returning to New York on the maiden voyage of the Titanic; his brother Isidor and sister-in-law Ida were not so fortunate.
In the U.S., Nathan Straus led Zionist organizations, while in Palestine, his chief contributions involved supporting a variety of health care and economic development activities, including Hadassah, the women’s health and community development organization founded by Henrietta Szold.
Nathan Straus’ achievements as a philanthropist are not widely known today because he did not create a grantmaking foundation that outlasted him, as Rockefeller and Carnegie did.
Instead, by the time of his death in 1931, Straus had donated much of his fortune. Fisher writes that Straus used to invoke an old Hebrew proverb: “Money given in health is gold. Money given in sickness is silver. Money given after death is lead.”
He also didn’t donate heavily to the burgeoning network of communal organizations set up to assist the growing population of Jewish immigrants, as did the financiers Jacob Schiff and Felix Warburg, who were also affluent Jewish immigrants from Germany.
As Fisher notes, this pattern of philanthropy resembles that of Straus’ friend – and pallbearer – Julius Rosenwald, the longtime head of Sears, Roebuck and Co. Both supported Jewish causes as well as major initiatives aimed at helping others: In Rosenwald’s case, it was schools for African American children in the South, while for Straus, it was milk pasteurization in New York City and beyond.
During and after World War I, they worked together to assist Jewish refugees in Europe. Fisher might have added that neither Straus nor Rosenwald sought much recognition for their work.
His thorough account should help give Straus the credit he deserves for his philanthropy. It should also show that donors do not have to aspire to “make all mankind good and happy” to make an important difference.
In many ways, Nathan Straus was an old-fashioned do-gooder, responding to the needs he saw with innovative solutions. As a result, he wound up accomplishing a lot of good.
“Emma,” a young Jewish woman who we met in 2019, didn’t belong to a synagogue. She didn’t have a Jewish partner. She didn’t observe Jewish rituals regularly. On most surveys about religion, she would not seem very engaged with Judaism.
But as Emma talked about what she did in her free time, a very different picture began to emerge. She visited Jewish websites and enjoyed listening to Jewish music. She read books about Jewish topics and had recently attended a retreat for young Jewish adults to learn Torah while also doing yoga.
She was highly invested in learning about Judaism, but she explored her identity without joining traditional institutions.
Most major surveys about religion ask whether someone belongs to a congregation, how often they attend services, whether they pray regularly and whether belief is important in their lives. Those measures help identify broad shifts, like the growing percentage of Americans who are religiously unaffiliated: the “nones.”
But many Americans’ religious lives, like Emma’s, are not disappearing; they are moving away from membership of traditional institutions. To understand what religion looks like in 21st-century America, researchers may need to ask different questions.
Learning through art
As scholars of Judaismand education, we have been exploring how people learn about religion beyond traditional places like synagogues, Jewish schools and summer camps. Between 2019 and early 2023, we spoke with hundreds of people and explored different leisure time activities to discover what people learn about Judaism and Jewishness through cultural arts.
We interviewed dozens of audience members at Jewish-themed shows on Broadway, such as “Leopoldstadt”and “Parade.” We attended Jewish concerts and asked attendees what they learned. We explored how social media communities offer spaces to talk about different Jewish topics, like what fans learned about ultra-Orthodox Judaism from watching the television show “Shtisel.”
‘Shtisel,’ an Israeli series about an ultra-Orthodox family in Jerusalem, ran for three seasons.
Our research revealed that there is a vibrant ecosystem of people learning about religion in their leisure time. Through the arts, both Jews and non-Jews encounter Jewish history, Jewish religious practices and representations of Jewish communities.
Screen and stage
Most people we spoke with told us that they felt meaningful connections to Judaism during activities that would rarely appear on a standard religion survey.
“Joan,” an unmarried woman in her 50s from Connecticut, told us that she was deeply invested in Judaism, but felt that synagogues and Jewish community centers were not welcoming to single people without families. Instead of joining a Jewish institution, she watched Jewish-themed TV shows and movies on Netflix, and joined social media communities to chat with other fans.
“Luis,” who lived in Boston but was born in Argentina, was a Sephardic Jew, a group that traces their ancestry and traditions to Jewish communities who once lived in Spain and Portugal. His wife was Ashkenazi, meaning her ancestors came from Central and Eastern Europe. She considered herself secular, and so the couple joined the Worker’s Circle, a nonreligious Ashkenazi institution rather than a synagogue.
Yet Luis loved deepening his knowledge of Sephardic culture, and he often attended concerts of music in Ladino, a Sephardic language related to Spanish, with other Sephardic immigrants.
American singer Sarah Aroeste writes and performs in Ladino.
For Joan and Luis, these activities were not peripheral to their Jewish lives. Rather, they were central avenues for learning and community. We interviewed hundreds of Jews who told us that cultural experiences were opportunities to reflect on Jewish practices, explore questions of belonging, connect with family histories and find friends with common interests.
New questions
Some aspects of these patterns were distinctive to Judaism. Historically, many Jews have understood Judaism to be a cultural world, and not only a theological tradition. Learning about cultural dimensions of Judaism has long been part of Jewish education.
The broader phenomenon of informal learning, though, extended far beyond a single tradition. Across America, increasing numbers of people learn about religion through media, cultural productions and digital networks. Christians may study biblical themes through podcasts, online discussion groups or religious influencers. Muslims may participate in online learning communities that connect believers across the world.
The challenge for religion researchers, then, is not simply to determine whether engagement with religion is rising or falling. Rather, it is to develop more nuanced ways of understanding how people explore religious themes and practices, beyond traditional institutions. Only then can we more fully understand how contemporary Americans actually live their religious lives.
