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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
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Sen. Kirsten Gillibrand Slams Mamdani For Defense of ‘Globalize the Intifada’ Slogan as Pressure Mounts on Presumptive Mayoral Nominee
Senator Kirsten Gillibrand speaks during the second night of the first Democratic presidential candidates debate in Miami, Florida, US Photo: June 27, 2019. REUTERS/Mike Segar.
Senator Kirsten Gillibrand (D-NY) has condemned presumptive New York City Democratic mayoral nominee Zohran Mamdani for his defense of the controversial phrase “globalize the intifada.”
During a Thursday appearance on Brian Lehrer’s WNYC radio show, Gillibrand called on Mamdani to distance himself from the phase, arguing that it endangers Jewish citizens of New York City. Gillibrand added that many of her Jewish constituents are “alarmed” at Mamdani’s defense of the slogan.
“As a leader of a city as diverse as New York City, with 8 million people, as the largest Jewish population in the country, he should denounce it,” she said. “That’s it. Period. You can’t celebrate it. You can’t value it. You can’t lift it up. That is the challenge that Jewish New Yorkers have had certainly since … Oct. 7. It is exactly what they have felt.”
Jonathan Greenblatt, CEO of The Anti-Defamation League (ADL) , issued a statement urging all participant in the Big Apple’s mayoral race to forcefully condemn antisemitism and anti-Jewish rhetoric.
“At this time of record antisemitism, our country needs leaders at all levels who are unequivocal in condemning this oldest of hatreds,” Greenblatt said in a news release. “We call on all candidates not only to condemn and avoid using language that is harmful to the Jewish community, but also to disassociate themselves and publicly disavow it.”
Greenblatt stressed that the ADL will be “forthright in calling out antisemitism during this campaign season, whatever the source,” and called on candidates to lay out specific plans to support New York’s Jewish community.
New York City, home to the largest Jewish population outside of Israel, experienced a surge of incidents in 2024 alone, more than any other U.S. metropolitan area, according to ADL’s annual audit.
The organization pointed to phrases like “globalize the Intifada,” the “Boycott, Divestment, and Sanctions (BDS)” movement, and the slogan “From the River to the Sea” as examples of rhetoric that undermines Jewish safety and legitimacy. According to the ADL, such language invokes a decades-old history of attacks on Jews, denies the Jewish right to self-determination, and often serves to incite violence.
In addition to calling out antisemitic speech, the ADL is pressing candidates to explain how they will ensure the safety and security of the Jewish community while upholding their constitutional rights. This includes protecting the ability of Jewish New Yorkers to live, worship, work, and gather without fear of harassment, and to guard against the demonization of Jews, including Israelis.
“Antisemitic rhetoric should have no place in our electoral discourse,” Greenblatt said. “We need to know the specific plans of candidates to support the Jewish community. This is an issue for all candidates to explain in detail where they stand.”
Mamdani, a progressive representative in the New York State Assembly, has also sparked outrage after engaging in a series of provocative actions, such as appearing on the podcast of anti-Israel, pro-Hamas influencer Hasan Piker and vowing to arrest Israeli Prime Minister Benjamin Netanyahu if he visits New York.
During an event hosted by the UJA-Federation of New York last month, Mamdani also declined to recognize Israel’s right to exist as a Jewish state.
“I believe that Israel has a right to exist with equal rights for all,” Mamdani said in a carefully worded response when asked, sidestepping the issue of Israel’s existence specifically as a “Jewish state” and seemingly suggesting Israeli citizens do not enjoy equal rights.
Then during a New York City Democratic mayoral debate, he once again refused to acknowledge Israel’s right to exist as a Jewish state, sparking immediate backlash among the other candidates.
In 2023, while speaking at a Democratic Socialists of America convention in New York, Mamdani encouraged the audience to applaud for Palestinian American community activist Khader El-Yateem, saying “If you don’t clap for El-Yateem, you’re a Zionist.”
High-profile Democratic leaders in New York such as Sen. Chuck Schumer, Gov. Kathy Hochul, and Rep. Hakeem Jeffries have congratulated and complemented Mamdani, but have not yet issued an explicit endorsement. Each lawmaker has indicated interest in meeting with the presumptive Democratic mayoral nominee prior to making a decision on a formal endorsement.
The post Sen. Kirsten Gillibrand Slams Mamdani For Defense of ‘Globalize the Intifada’ Slogan as Pressure Mounts on Presumptive Mayoral Nominee first appeared on Algemeiner.com.
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Iran Rejects US Talks, Signals It May Block UN From Nuclear Sites as Trump Leaves Door Open to Future Bombings
Iran’s Foreign Minister Abbas Araghchi addresses a special session of the Human Rights Council at the United Nations in Geneva, Switzerland, June 20, 2025. REUTERS/Denis Balibouse
Iran announced Friday that it will not engage in nuclear talks with the United States, rejecting a two-week deadline set by US President Donald Trump for renewed negotiations aimed at resolving the ongoing standoff over Tehran’s nuclear program.
In a televised speech, Iranian Foreign Minister Abbas Araghchi condemned what he described as Washington’s “complicity in the Israeli regime’s war of aggression against Iran,” and slammed recent US military strikes as a betrayal of diplomacy and a blow to any prospects for dialogue.
“Americans want to negotiate and have sent messages several times, but we clearly said that as long as [the Israeli] aggression doesn’t stop, there’s no place for dialogue,” the top Iranian diplomat said in an address on state television.
“No agreement has been made on the restart of negotiations. There has not even been any talk of negotiations,” Araghchi continued. “The subject of negotiations is out of question at present.”
However, he reassured that Tehran remains committed to diplomacy, but the decision to resume negotiations with Washington must be carefully evaluated.
“It is still early to say that the conditions are right for negotiations,” Araghchi said.
Meanwhile, Trump said he would consider carrying out further strikes on Iran if US intelligence reveals new concerns about the country’s uranium enrichment program.
“Sure, without question, absolutely,” Trump said Friday during a press briefing when asked if a second wave of bombings was possible.
During his speech, he also addressed the recent American and Israeli strikes on Iran’s nuclear facilities, acknowledging that the damage was significant but adding that the regime is still assessing its full extent.
For its part, US intelligence officials have reported that Tehran’s nuclear sites were “severely damaged” during the American airstrikes last weekend.
Araghchi’s comments came as he met on Friday with his counterparts from Britain, France, Germany, and the European Union’s Foreign Policy Chief Kaja Kallas in Geneva — marking their first meeting since the Iran-Israel war began.
Europe is actively urging Iran to reengage in talks with the White House in an effort to avert any further escalation of tensions.
In a post on X, Araghchi also announced that Iran may reject any requests by the International Atomic Energy Agency (IAEA), the UN nuclear watchdog, to visit the country’s nuclear sites.
He said this latest decision was “a direct result of [IAEA Director-General, Rafael Grossi]’s regrettable role in obfuscating the fact that the Agency — a full decade ago — already closed all past issues.”
“Through this malign action, he directly facilitated the adoption of a politically-motivated resolution against Iran by the IAEA BoG [Board of Governors] as well as the unlawful Israeli and US bombings of Iranian nuclear sites,” the Iranian top diplomas said in a post on X.
“In an astounding betrayal of his duties, Grossi has additionally failed to explicitly condemn such blatant violations of IAEA safeguards and its Statute,” Araghchi continued.
The Parliament of Iran has voted for a halt to collaboration with the IAEA until the safety and security of our nuclear activities can be guaranteed.
This is a direct result of @rafaelmgrossi‘s regrettable role in obfuscating the fact that the Agency—a full decade ago—already…
— Seyed Abbas Araghchi (@araghchi) June 27, 2025
Iran’s critique of Grossi comes as the Iranian parliament voted this week to suspend cooperation with the IAEA “until the safety and security of [the country’s] nuclear activities can be guaranteed.”
“The IAEA and its Director-General are fully responsible for this sordid state of affairs,” Araghchi wrote in his post on X.
The post Iran Rejects US Talks, Signals It May Block UN From Nuclear Sites as Trump Leaves Door Open to Future Bombings first appeared on Algemeiner.com.
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Argentina to Try Iranian, Lebanese Suspects in Absentia Over 1994 AMIA Bombing in Historic Legal Shift
People hold images of the victims of the 1994 bombing attack on the Argentine Israeli Mutual Association (AMIA) community center, marking the 30th anniversary of the attack, in Buenos Aires, Argentina, July 18, 2024. Photo: REUTERS/Irina Dambrauskas
A federal judge in Argentina has ordered the trial in absentia of ten Iranian and Lebanese nationals suspected of orchestrating the 1994 bombing of the Argentine Israelite Mutual Association (AMIA) Jewish community center in Buenos Aires.
The ten suspects set to stand trial include former Iranian and Lebanese ministers and diplomats, all of whom are subject to international arrest warrants issued by Argentina for their alleged roles in the country’s deadliest terrorist attack, which killed 85 people and wounded more than 300.
In April, lead prosecutor Sebastián Basso — who took over the case after the 2015 murder of his predecessor, Alberto Nisman — requested that federal Judge Daniel Rafecas issue national and international arrest warrants for Iran’s Supreme Leader Ayatollah Ali Khamenei over his alleged involvement in the attack.
This legal action marks a significant departure from Argentina’s previous stance in the case, under which the Iranian leader was regarded as having diplomatic immunity.
Since 2006, Argentine authorities have sought the arrest of eight Iranians — including former president Ali Akbar Hashemi Rafsanjani, who died in 2017 — yet more than three decades after the deadly bombing, all suspects remain still at large.
Thursday’s ruling marks the first time Argentina will try suspects in absentia, following a legal change in March that lifted the requirement for defendants to be physically present in court.
This latest legal move comes amid a renewed push for justice, with President Javier Milei vowing to hold those responsible for the attack accountable.
Among those accused of involvement in the terrorist attack are Ali Fallahijan, Iran’s intelligence and security minister from 1989 to 1997; Ali Akbar Velayati, former foreign minister; Mohsen Rezai, commander of Iran’s Islamic Revolutionary Guard Corps between 1993 and 1994; and Hadi Soleimanpour, former Iranian ambassador to Buenos Aires.
Also implicated are former Al Quds commander Ahmad Vahidi; Iranian diplomat Ahmad Reza Asghari; Mohsen Rabbani, the former cultural attaché at Iran’s embassy in Argentina; and Hezbollah operatives Salman Raouf Salman, Abdallah Salman, and Hussein Mounir Mouzannar.
According to Judge Rafecas, the defendants were declared in contempt of court years ago, remain fully informed of their legal standing, and have consistently disregarded multiple extradition requests.
He said that trying the suspects in absentia would give the courts a chance to “at least uncover the truth and piece together what happened.”
This latest decision acknowledges “the material impossibility of securing the defendants’ presence and the nature of the crime against humanity under investigation,” Rafecas said.
“It is essential to proceed … to prevent the perpetuation of impunity,” he continued.
Despite Argentina’s longstanding belief that Lebanon’s Shiite Hezbollah terrorist group carried out the devastating attack at Iran’s request, the 1994 bombing has never been claimed or officially solved.
Meanwhile, Tehran has consistently denied any involvement and has refused to arrest or extradite any suspects.
To this day, the decades-long investigation into the terror attack has been plagued by allegations of witness tampering, evidence manipulation, cover-ups, and annulled trials.
In 2006, former prosecutor Nisman formally charged Iran for orchestrating the attack and Hezbollah for carrying it out.
Nine years later, he accused former Argentine President Cristina Fernández de Kirchner — currently under house arrest on corruption charges — of attempting to cover up the crime and block efforts to extradite the suspects behind the AMIA atrocity in return for Iranian oil.
Nisman was killed later that year, and to this day, both his case and murder remain unresolved and under ongoing investigation.
The alleged cover-up was reportedly formalized through the memorandum of understanding signed in 2013 between Kirchner’s government and Iranian authorities, with the stated goal of cooperating to investigate the AMIA bombing.
Last year, Argentina’s second-highest court ruled that the 1994 attack in Buenos Aires was “organized, planned, financed, and executed under the direction of the authorities of the Islamic State of Iran, within the framework of Islamic Jihad.” The court also said that the bombing was carried out by Hezbollah terrorists responding to “a political and strategic design” by Iran.
The court additionally ruled that Iran was responsible for the 1992 truck bombing of the Israeli embassy in Buenos Aires, which killed 29 people and injured 200 others.
Judges determined that the bombing of the Israeli Embassy was likely carried out in retaliation for then-President Carlos Menem’s cancellation of three agreements with Iran involving nuclear equipment and technology.
The post Argentina to Try Iranian, Lebanese Suspects in Absentia Over 1994 AMIA Bombing in Historic Legal Shift first appeared on Algemeiner.com.