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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
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Obituary: Elexis Schloss, 78, an Edmonton entrepreneur and philanthropist who also performed quiet acts of kindness
Elexis (Conn) Schloss, a vibrant entrepreneur and philanthropist who supported a wide array of causes, both in and beyond Edmonton, died in Victoria on Oct. 31. She was 78. Her […]
The post Obituary: Elexis Schloss, 78, an Edmonton entrepreneur and philanthropist who also performed quiet acts of kindness appeared first on The Canadian Jewish News.
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Saudi Arabia Ups Anti-Israel Rhetoric Amid Iran Rapprochement, Raising Questions About Abraham Accords Expansion
Saudi Crown Prince Mohammed bin Salman attends a virtual cabinet meeting from his office in Jeddah, Saudi Arabia, May 28, 2024. Photo: Saudi Press Agency/Handout via REUTERS
Saudi Arabia’s de facto ruler accused the Israeli military of committing “collective genocide” in Gaza while also pressing Israel to respect Iranian sovereignty, amid reports that Tehran has postponed its planned attack on the Jewish state.
Crown Prince Mohammed bin Salman’s remarks, made in Riyadh on Monday during a summit of leaders of Islamic nations, underscored the evolving rapprochement between the erstwhile archenemies Iran and Saudi Arabia.
The crown prince, also known by his initials MBS, urged the international community to demand that Israel “respect the sovereignty of the sisterly Islamic Republic of Iran and not to violate its lands.”
The two regional heavyweights restored relations last year after decades of animosity.
MBS’s anti-Israel rhetoric came days after Donald Trump’s victory in the US presidential election. For Israel, the statement from Riyadh may signal a setback to the normalization process with Saudi Arabia, a long-sought goal within the framework of the Abraham Accords, brokered by Trump during his first term in the White House, that has seen Israel establish formal ties with several Arab states in recent years.
According to a Sky News Arabia report published two days later and citing Iranian officials, Tehran has shelved a planned third direct strike on Israel, with the delay attributed to possible forthcoming diplomatic talks with Trump. Israel Hayom published a similar report the following day, citing officials in Jerusalem familiar with the matter.
Iranian First Vice President Mohammad Reza Aref expressed his hope that the incoming Trump administration would put a stop to Israel’s campaigns against its terrorist proxies, Hamas in Gaza and Hezbollah in Lebanon.
“The American government is the main supporter of the actions of the Zionist regime [Israel], and the world is waiting for the promise of the new government of this country to immediately stop the war against the innocent people of Gaza and Lebanon,” Aref said at Monday’s gathering.
Observers noted that Saudi Arabia’s shift could stem from both domestic and regional considerations. For the kingdom, improving relations with Iran is a strategic move to de-escalate conflicts in Yemen, where both countries have backed opposing sides. By opening diplomatic channels with Iran, Saudi Arabia also aims to reduce its dependence on Western security guarantees amid growing regional autonomy. According to Dr. Eyal Pinko, a Middle East expert who served in Israeli intelligence for more than three decades, Saudi Arabia is also under pressure from France, a major arms supplier, to maintain a moderate stance and promote regional peace.
“Saudi Arabia understands [it] cannot rely on the Americans” for arms, Pinko told The Algemeiner.
For its part, Iran may be seeking closer ties with the Gulf kingdom as a result of recent Israeli operations that have decimated the senior leadership of Hezbollah, Iran’s most influential proxy in the Arab world that has long served as a strategic partner.
“Iran is spreading its bets all around, not to be on one side or another,” Pinko said.
Hezbollah, along with Hamas in Gaza, had in the past been blacklisted as terrorist groups by Riyadh.
The New York Times last month cited a Saudi tycoon with ties to the monarchy as saying that the war in Gaza has “set back any Israeli integration into the region.”
“Saudi Arabia sees that any association with Israel has become more toxic since Gaza,” Ali Shihabi told the newspaper.
In another blow for Saudi-Israel relations, Riyadh announced it would revoke the license of the Saudi news broadcaster, MBC, after it labeled the late Hamas leader Yahya Sinwar a terrorist.
But according to Pinko, the chance of Saudi-Israel normalization is not entirely lost, pending a ceasefire.
“If nothing extreme happens with Iran until Jan. 20 [when Trump takes office], I believe that the Abraham Accords will come back to the table,” he said.
The post Saudi Arabia Ups Anti-Israel Rhetoric Amid Iran Rapprochement, Raising Questions About Abraham Accords Expansion first appeared on Algemeiner.com.
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Germany Opposes EU Foreign Policy Chief’s Proposal to Suspend Dialogue With Israel
German Foreign Minister Annalena Baerbock speaks during a session of the lower house of parliament Bundestag, in Berlin, Germany, Oct. 10, 2024. Photo: REUTERS/Lisi Niesner
German Foreign Minister Annalena Baerbock on Thursday publicly rejected a proposal by the European Union’s foreign policy chief to suspend regular political dialogue with Israel in response to the Jewish state’s ongoing military campaign against the Palestinian terrorist group Hamas in Gaza.
“We are always in favor of keeping channels of dialogue open. Of course, this also applies to Israel,” the German Foreign Office said of top EU official Josep Borrell’s plans, according to the German news agency dpa.
The Foreign Office added that, while the political conversations under the EU-Israel Association Council provide a regular opportunity to strengthen relations and, in recent months, discuss the provision of humanitarian aid to Gaza, severing that mechanism would be counterproductive.
“Breaking off dialogue, however, will not help anyone, neither the suffering people in Gaza, nor the hostages who are still being held by Hamas, nor all those in Israel who are committed to dialogue,” the statement continued.
Borrell on Wednesday proposed the suspension of dialogue in a letter to EU foreign ministers ahead of their meeting this coming Monday in Brussels, citing “serious concerns about possible breaches of international humanitarian law in Gaza.” He also wrote, “Thus far, these concerns have not been sufficiently addressed by Israel.”
The regular dialogues that Borrell is seeking to break off were enshrined in a broader agreement on relations between the EU and Israel, including extensive trade ties, that was implemented in 2000.
“In light of the above considerations, I will be tabling a proposal that the EU should invoke the human rights clause to suspend the political dialogue with Israel,” Borrell wrote.
A suspension would need the approval of all 27 EU countries, an unlikely outcome. According to Reuters, multiple countries objected when a senior EU official briefed ambassadors in Brussels on the proposal on Wednesday.
While some EU countries, such as Spain and Ireland, have been fiercely critical of Israel since the outbreak of the war in Gaza, others such as the Czech Republic and Hungary have been more supportive.
Hamas, which rules Gaza, launched the ongoing conflict with its invasion of southern Israel last Oct. 7. During the onslaught, Hamas-led Palestinian terrorists murdered 1,200 people, wounded thousands more, and kidnapped over 250 hostages while perpetrating mass sexual violence and other atrocities.
Israel responded with a military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in neighboring Gaza.
Israel says it has gone to unprecedented lengths to try and avoid civilian casualties, noting its efforts to evacuate areas before it targets them and to warn residents of impending military operations with leaflets, text messages, and other forms of communication. However, Hamas has in many cases prevented people from leaving, according to the Israeli military.
Another challenge for Israel is Hamas’s widely recognized military strategy of embedding its terrorists within Gaza’s civilian population and commandeering civilian facilities like hospitals, schools, and mosques to run operations, direct attacks, and store weapons.
Israeli Ambassador to the UN Danny Danon said last month that Israel has delivered over 1 million tons of aid, including 700,000 tons of food, to Gaza since it launched its military operation a year ago. He also noted that Hamas terrorists often hijack and steal aid shipments while fellow Palestinians suffer.
The Israeli government has ramped up the supply of humanitarian aid into Gaza in recent weeks under pressure from the United States, which has expressed concern about the plight of civilians in the war-torn enclave.
Meanwhile, Borrell has been one of the EU’s most outspoken critics of Israel over the past year. Just six weeks after Hamas’s Oct. 7 attacks, he drew a moral equivalence between Israel and Hamas while speaking to the European Parliament, accusing both of having carried out “massacres” while insisting that it is possible to criticize Israeli actions “without being accused of not liking the Jews.”
Borrell’s speech followed a visit to the Middle East the prior week. While in Israel, he delivered what the Spanish daily El Pais described as the “most critical message heard so far from a representative of the European Union regarding Israel’s response to the Hamas attack of Oct. 7.”
“Not far from here is Gaza. One horror does not justify another,” Borrell said at a joint press conference alongside then-Israeli Foreign Minister Eli Cohen. “I understand your rage. But let me ask you not to let yourself be consumed by rage. I think that is what the best friends of Israel can tell you, because what makes the difference between a civilized society and a terrorist group is the respect for human life. All human lives have the same value.”
Months later, in March of this year, Borrell claimed that Israel was imposing a famine on Palestinian civilians in Gaza and using starvation as a weapon of war. His comments came a few months before the United Nations Famine Review Committee (FRC), a panel of experts in international food security and nutrition, rejected the assertion that northern Gaza was experiencing famine, citing a lack of evidence. Borrell’s comments prompted outrage from Israel.
In August, Borrell pushed EU member states to impose sanctions on some Israeli ministers.
Monday’s meeting in Brussels will be the last that Borrell will chair before ending his five-year term as the EU’s foreign policy chief.
The post Germany Opposes EU Foreign Policy Chief’s Proposal to Suspend Dialogue With Israel first appeared on Algemeiner.com.