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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
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Trump Insists US Will ‘Take’ Gaza, Jordan’s King Stays Mum on Palestinian Relocation During White House Visit
US President Donald Trump meets with Jordan’s King Abdullah at the White House in Washington, DC, Feb. 11, 2025. Photo: REUTERS/Kevin Lamarque
US President Donald Trump insisted that America will “take” Gaza and that other countries in the Middle East will absorb the Palestinians currently residing in the enclave while meeting with King Abdullah II of Jordan in the White House on Tuesday.
“There’s nothing to buy. We will have Gaza. No reason to buy. There is nothing to buy,” Trump said.
The president suggested that the damage incurred by the ongoing Israel-Hamas war has corroded Gaza’s value and that the United States will simply seize the enclave. However, he did not detail how he plans to facilitate or finance the reconstruction of Gaza.
“It’s Gaza. It’s a war-torn area. We’re going to take it. We’re going to hold it. We’re going to cherish it,” Trump added.
Nonetheless, the president vowed that the US will energize Gaza’s economy and turn the territory into a “diamond” and “tremendous asset” for the Middle East. Trump maintained that Gaza possesses the potential to become a “great economic development” for the region, touting its scenic location on the coast of the Mediterranean Sea.
However, the president lamented that seemingly “every 10 years” Gaza erupts into explosive warfare, resulting in “death and destruction” for its civilians.
Trump added that he believes “99 percent” that the United States could strike an agreement with Egypt to relocate the residents of Gaza, where the Palestinian terrorist group Hamas ruled before the war and remains the strongest faction.
When asked what he thought of Trump’s ambitions to transfer Palestinian civilians to Egypt, Abdullah revealed that Egypt and other Arab countries are planning to meet in Saudi Arabia to discuss the future of Gaza. Abdullah refused to speak extensively about Trump’s stated goal of removing Palestinians from Gaza, advising reporters to “not get ahead of ourselves” and wait for Arab countries to deliberate about the matter.
“It’s hard to make this work in a way that’s good for everybody,” Abdullah said.
Though the Jordanian king would not commit to taking in large numbers of Palestinians, he said Jordan would be willing to “take 2,000 children that are cancer children or are in [a] very ill state” while Arab countries “wait for the Egyptians to present their plan on how we can work with the president to work on Gaza challenges.”
During Israeli Prime Minister Benjamin Netanyahu’s visit to the White House last week, Trump called on Egypt, Jordan, and other Arab states in the region to take in Palestinians from Gaza after nearly 16 months of war between Israel and the Hamas. Arab leaders have adamantly rejected Trump’s proposal.
Last week, the US president expressed similar sentiments as he did on Tuesday, saying that the US would “take over” the Gaza Strip to build the war-torn Palestinian enclave back up. However, many members of the US Congress across both parties pushed back on Trump’s declaration, accusing him of endangering American troops, destabilizing the Middle East, and floating an ethnic cleansing campaign in Gaza. Trump has also stated that Palestinians would not have the “right to return” to Gaza after being relocated and said no US troops would be needed for his plan without elaborating.
Following his meeting with Trump, Abdullah took to social media to call for a permanent end to the war in Gaza and the creation of a Palestinian state.
“This is the unified Arab position. Rebuilding Gaza without displacing the Palestinians and addressing the dire humanitarian situation should be the priority for all,” he wrote on X/Twitter.
“Achieving just peace on the basis of the two-state solution is the way to ensure regional stability. This requires US leadership. President Trump is a man of peace. He was instrumental in securing the Gaza ceasefire. We look to US and all stakeholders in ensuring it holds,” the Jordanian king added.
The post Trump Insists US Will ‘Take’ Gaza, Jordan’s King Stays Mum on Palestinian Relocation During White House Visit first appeared on Algemeiner.com.
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Bowdoin College Clears ‘Gaza Encampment’
Anti-Zionist Bowdoin College students storming the Smith Union administrative building on the evening of Feb. 6, 2025, to occupy it in protest of what they said are the college’s links to Israel. Photo: Screenshot
Bowdoin College in Maine has negotiated an end to an anti-Zionist group’s occupation of an administrative building without acceding to any of its demands for a boycott of Israel, The Bowdoin Orient reported on Monday.
The group Students for Justice in Palestine (SJP)had installed an encampment inside Smith Union on Thursday night in response to US President Donald Trump’s proposing that the US “take over” the Gaza Strip and transform it into a hub for tourism and economic dynamism. The roughly 50 students who resided inside the building vowed not to leave until the Bowdoin officials agree to adopt the boycott, divestment, and sanctions (BDS) movement against Israel.
Following the action, Bowdoin officials promptly moved to deescalate the situation by counseling the students to mind the “gravity of situation” in which they placed themselves, with senior associate dean Katie Toro-Ferrari warning that their behavior “could put them on the path where they are jeopardizing their ability to remain as Bowdoin students.” No sooner had it sent this communication than it began issuing temporary suspensions to students who rejected appeals to leave Smith Union and return to normal student life.
“You will be placed on temporary suspension, effective immediately, pending a college disciplinary process,” Bowdoin vice president Jim Hoppe wrote to the protesters in a letter, copies of which were sent to their parents. “During your immediate suspension, you may not attend your Spring 2025 courses … Your family will receive a copy of this letter. This temporary status will continue until further notice.”
Facing threats of severer sanctions, SJP agreed to vacate Smith Union on Monday and shared that they had issued a plea for mercy in discussions with college officials which called for them to “understand a context of good faith for the students who have engaged in this action.” By that time, several students had already left the building, according to the Orient.
Republicans in Washington, DC have said that disruptive and extremist political activity on college campuses “will no longer be tolerated in the Trump administration.” Meanwhile, the new US president has enacted a slew of policies aimed at reining in disruptive and discriminatory behavior.
Continuing work started during his first administration — when Trump issued Executive Order 13899 to ensure that civil rights law apply equally Jews — Trump’s recent “Additional Measures to Combat Antisemitism” calls for “using all appropriate legal tools to prosecute, remove, or otherwise … hold to account perpetrators of unlawful antisemitic harassment and violence.” The order also requires each government agency to write a report explaining how it can be of help in carrying out its enforcement. Another major provision of the order calls for the deportation of extremist “alien” student activists, whose support for terrorist organizations, intellectual and material, such as Hamas contributed to fostering antisemitism, violence, and property destruction.
Follow Dion J. Pierre @DionJPierre.
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Hamas Rebuffs Trump’s ‘Worthless’ Call for Israel to Resume War if Terror Group Refuses to Release Hostages
Then-US President-elect Donald Trump makes remarks at Mar-a-Lago in Palm Beach, Florida, US, Jan. 7, 2025. Photo: REUTERS/Carlos Barria
Hamas has rebuffed US President Donald Trump’s warning that he’ll “let hell break out” if the Palestinian terrorist group does not release all the Israeli hostages still being held in Gaza, saying that the American leader’s threats are “worthless and only complicate matters.”
“Trump must remember that there is an agreement that must be respected by both parties, and this is the only way to get the prisoners back,” Hamas official Sami Abu Zuhr told multiple press agencies, referring to the Gaza ceasefire and hostage-release deal between the terrorist group and Israel. “The language of threats is worthless and only complicates matters.”
On Monday, Trump advised Israel to cancel the ceasefire and said he would “let hell break out” if Hamas refused to release the remaining hostages. Trump’s comments echoed statements made by his national security adviser, Mike Waltz, last month that the White House would support Israel resuming the war in Gaza if Hamas violated the ceasefire agreement.
“As far as I’m concerned, if all of the hostages aren’t returned by Saturday at 12 o’clock … I would say, cancel it [the hostage deal] and all bets are off and let hell break out,” Trump told reporters on Monday. “I’d say they ought to be returned by 12 o’clock on Saturday, and if they’re not returned — all of them — not in dribs and drabs, not two and one and three and four and two — Saturday at 12 o’clock. And after that, I would say, all hell is going to break out.”
Trump cautioned that Israel might want to override him on the issue and said he might speak to Israeli Prime Minister Benjamin Netanyahu.
Trump’s comments came after Hamas announced on Monday that it would stop releasing Israeli hostages until further notice over alleged violations of the ceasefire deal. Hamas spokesperson Abu Obeida claimed that Israel has prevented Palestinians from returning to northern Gaza, conducted strikes throughout the Gaza Strip, and impeded the delivery of humanitarian goods.
“The resistance leadership has closely monitored the enemy’s violations and its failure to uphold the terms of the agreement,” Obeida said.
The Israel Defense Forces has insisted that its strikes were conducted for defensive purposes, saying that its soldiers have “operated to distance suspects who posed a threat to them in different areas of the Gaza Strip.”
“The IDF is committed to fully implementing the conditions of the agreement for the return of the hostages,” the military wrote in a statement, adding that their forces are “prepared for any scenario and will continue to take any necessary actions to thwart immediate threat to IDF soldiers.”
Meanwhile, Israel said last week that 12,600 trucks of aid had arrived in Gaza since the beginning of the deal on Jan. 19.
Hamas-led Palestinian terrorists started the war in Gaza when they murdered 1,200 people and kidnapped 251 hostages during their invasion of southern Israel on Oct. 7, 2023. Israel responded with a military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in the neighboring enclave. The conflict raged for nearly 16 months until both sides agreed to last month’s ceasefire and hostage-release deal, the first phase of which is set to last six weeks.
Under phase one, Hamas agreed to free a total of 33 Israeli hostages, eight of whom are deceased, and in exchange, Israel would release over 1,900 Palestinian prisoners, many of whom are serving multiple life sentences for terrorist activity. Meanwhile, fighting in Gaza will stop as negotiators work on agreeing to a second phase of the agreement, which is expected to include Hamas releasing all remaining hostages held in Gaza and the complete withdrawal of Israeli forces from the enclave.
So far, 16 of the 33 hostages in Gaza have been released within the first phase of the ceasefire.
The three latest hostages were released on Saturday. Their strikingly thin and emaciated bodies sparked international outrage about Hamas’s treatment of the hostages, with Trump comparing the captives to Holocaust survivors.
The details of the second phase of the ceasefire are still being negotiated. However, Israel has reportedly presented the White House with a plan to advance the truce with Hamas.
The post Hamas Rebuffs Trump’s ‘Worthless’ Call for Israel to Resume War if Terror Group Refuses to Release Hostages first appeared on Algemeiner.com.