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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
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CENTCOM Chief in Mideast to Mobilize Against Iranian Attack
Illustrative: File photo: A F/A-18E Super Hornet fighter, USS Dwight D. Eisenhower, Red Sea, February 13, 2024. Photo: REUTERS/Hamad I Mohammed
JNS.org – Gen. Erik Kurilla, commander of US Central Command (CENTCOM), arrived in the Middle East on Saturday amid sky-high tensions as Israel prepares for an imminent attack by Iran and its terrorist proxies.
The trip by the general in charge of American forces in the region was already planned. However, in light of Tehran’s pledge to retaliate for the targeted killing of Hamas terrorist leader Ismail Haniyeh on its soil on July 31, his visit will focus on building a multilateral defensive alliance similar to the one that fended off the vast majority of the more than 300 missiles and explosive drones Iran fired at the Jewish state in mid-April.
Hezbollah, Iran’s Lebanese terror proxy, has separately vowed revenge for the targeted killing of senior member Fuad Shukr in Beirut on July 30.
Israel took responsibility for the Shukr killing, which occurred after Hezbollah murdered 12 children on a soccer field in the Druze Golan town of Majdal Shams on July 27. Jerusalem has not commented on the Haniyeh hit.
Kurilla is expected to visit several Gulf states, Jordan and Israel. Amman is an important stop because King Abdullah II played a pivotal role during the April 13 onslaught.
Jordan’s Foreign Minister Ayman al-Safadi will visit Tehran on Sunday to discuss the security escalation in the Middle East following the Haniyeh assassination, the Qatari newspaper Al-Arabi Al-Jadid reported.
US increases defense posture in the region
Meanwhile, the Pentagon said on Friday that the US is boosting its defense posture in the Middle East in preparation for an expected attack against Israel by Iran and its terror proxies in Lebanon, Syria, Iraq and Yemen.
Defense Secretary Lloyd Austin “has ordered adjustments to US military posture designed to improve US force protection, to increase support for the defense of Israel, and to ensure the United States is prepared to respond to various contingencies,” the Pentagon statement from deputy press secretary Sabrina Singh said.
Austin ordered the USS Abraham Lincoln carrier strike group to replace the USS Theodore Roosevelt carrier strike group. In addition, destroyers and cruisers capable of ballistic missile defense will be sent to the Eastern Mediterranean and Middle East.
“The secretary has also ordered the deployment of an additional fighter squadron to the Middle East, reinforcing our defensive air support capability,” said Singh.
CENTCOM forces destroy Houthi missile and launcher
CENTCOM reported on Saturday that its forces had destroyed a missile and launcher of Iran’s Yemen proxy the Houthis in an area of Yemen controlled by the terrorist group.
“It was determined these weapons presented an imminent threat to US and coalition forces, and merchant vessels in the region. These actions were taken to protect freedom of navigation and make international waters safer and more secure,” CENTCOM said.
Iran planning larger attack
The Houthis could join the Iranian attack along with Tehran’s other regional terror proxies, with US officials expecting an attack “potentially larger in scope” than in April.
Three US and Israeli officials who talked to Axios reporter Barak Ravid said they expect Iran to attack Israel as early as Monday.
Iranian Supreme Leader Ali Khamenei ordered a direct attack on Israel following the killing of Haniyeh in Tehran, The New York Times reported on July 31.
Iranian officials said that the drones and missiles would aim for “military targets in the vicinity of Tel Aviv and Haifa, but would make a point of avoiding strikes on civilian targets,” the Times reported.
However, Tehran said on Saturday that it expects Hezbollah to expand its scope beyond just military targets.
“We expect … Hezbollah to choose more targets and [strike] deeper in its response,” Iran’s mission to the United Nations said, as quoted by the official IRNA news agency.
“Secondly, that it will not limit its response to military targets.”
Report: Mossad hired Iranian agents to kill Haniyeh
Israel’s Mossad intelligence agency hired Iranian agents to plant explosive devices in the room where Haniyeh was staying in Tehran for the inauguration of President Masoud Pezeshkian, according to Iranian sources who spoke to British newspaper The Daily Telegraph.
According to the report, the original plan was to kill Haniyeh in May when he visited Tehran for the funerals of Iran’s President Ibraham Raisi and Foreign Minister Hossein Amirabdollahian, who died in a helicopter crash on May 19. However, that plan was postponed after a large crowd gathered in the building where Haniyeh was staying.
Instead, the Mossad hired two Iranian agents who planted explosives in three rooms where Haniyeh was expected to stay at an IRGC guesthouse in the north of the capital, according to the report.
The agents, who were captured on CCTV entering and leaving the room, immediately fled the country, but left behind a source in Iran, according to the Telegraph. The regime in Tehran arrested dozens of suspects in connection with Haniyeh’s death, the Times reported on Saturday, including senior intelligence officers, military officials, and staff workers at the guesthouse.
“They are now certain that Mossad hired agents from the Ansar al-Mahdi protection unit,” an IRGC official told the Telegraph from Tehran, referring to the IRGC unit responsible for protecting high-ranking officials.
A second IRGC official told the Telegraph that “this is a humiliation for Iran and a huge security breach.”
“It’s still a question for everyone how it happened, I can’t make sense of it. There must be something higher up in the hierarchy that no one knows about,” the second official said.
“There is now an internal blame game taking over the IRGC, with different sectors accusing each other of the failure,” the first official said, adding that Quds Force commander Esmail Ghaani has been summoning people for questioning, arrests and possible execution.
“The breach has humiliated everyone,” said the IRGC official. “The supreme leader has summoned all the commanders several times over the past two days, he wants answers. For him, addressing the security breach is now more important than seeking revenge,” he added.
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Biden-Netanyahu Talk Turns Heated Over Gaza Truce Deal
US President Joe Biden speaks during a campaign rally in Raleigh, North Carolina, June 28, 2024. Photo: REUTERS/Elizabeth Frantz
JNS.org – President Joe Biden became worked up during a heated conversation with Israeli Prime Minister Benjamin Netanyahu on Thursday regarding ceasefire talks, with the president raising his voice and saying “move on a deal now.”
The president expressed concerns that last Wednesday’s targeted killing of Hamas chief Ismail Haniyeh in Tehran, which has been blamed on Israel, would sabotage ongoing negotiations to reach a hostages-for-terrorists-and-ceasefire deal in Gaza.
Listening in on the conversation without Israel’s knowledge was Vice President Kamala Harris, Channel 12 reported.
“Israel is making progress with the negotiations, [an Israeli] delegation [to the talks] will go out,” Netanyahu reportedly said, according to leaked and unconfirmed reports.
“Stop bullsh**ting me,” Biden said at the end of the conversation, telling Netanyahu not to take the presidency for granted.
The Prime Minister’s Office did not confirm or deny the conversation, only saying that it would not comment on closed conversations between the prime minister and the US president.
The PMO added: “The Prime Minister persists in his desire to release all of our abductees, the living and the dead alike. The Prime Minister does not interfere in American politics and will work with whoever is elected president, as he also expects the Americans not to interfere in Israeli politics.”
According to The New York Times version of the conversation, based on an anonymous Israeli official, Netanyahu said he was not trying to block a deal and the Haniyeh assassination would delay the talks by at most a few days.
“Netanyahu argued that it would ultimately hasten the finalization of an agreement by putting more pressure on Hamas,” the Times reported, citing the Israeli official.
Biden said the the assassination of Haniyeh was poorly timed, as it came at what the Americans considered the endpoint of the negotiation process.
Biden also expressed concern that killing Haniyeh in Tehran could trigger a wider regional war, which his administration has been endeavoring to prevent, the Times reported.
Biden referred to his conversation with Netanyahu, speaking to reporters on Thursday night at Joint Base Andrews in Maryland.
“I’m very concerned about it,” the president said of the Middle East situation. “I had a very direct meeting with the prime minister today—very direct. We have the basis for a ceasefire. He should move on it and they should move on it now.”
Of the Haniyeh assassination’s impact on a hostage deal, Biden said, “It’s not helped. That’s all I’m going to say right now.”
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Jordan’s Safadi Urges De-Escalation of Regional Tensions in Rare Iran Visit
Jordan’s Foreign Minister Ayman Al Safadi attends a press conference after a meeting on the Gaza situation in the government’s representation facility in Oslo, Norway, Dec. 15, 2023. Photo: NTB/Stian Lysberg Solum via REUTERS
Jordan‘s Foreign Minister Ayman Safadi concluded a rare visit to Iran on Sunday with a plea for an end to the escalation of violence and for the region to be able to live in “peace, security and stability.”
Safadi’s visit to Iran follows continued diplomatic contacts by the United States and its partners including France, Britain, Italy and Egypt to prevent further regional escalation following the assassination of Hamas leader Ismail Haniyeh in Tehran.
Iran and Jordan are also seeking to improve their relations following recent tensions related to Amman accusing pro-Iranian militias in Syria of smuggling narcotics into the country, and its taking part in the interception of Iran’s first-ever direct attack on Israel last April.
“My visit to Iran is to consult on the serious escalation in the region and to engage in a frank and clear discussion about overcoming the differences between the two countries with honesty and transparency,” Safadi said at a press conference in Tehran alongside his Iranian counterpart.
“Jordan has always been proactive in defending the Palestinian cause and the rights of the Palestinian people. It has condemned the Israeli occupation of the Palestinian territories and rejected all of Israel’s escalating measures that prevent achieving security, stability, and a just peace,” he said.
Safadi condemned the assassination of Haniyeh last Wednesday, calling it “a heinous crime and an escalatory step that constitutes a violation of international law and humanitarian law, and an infringement on state sovereignty. We reject it entirely.”
“We demand effective action to stop the Israeli aggression on Gaza, to halt such illegal Israeli measures, and to prevent crimes against the Palestinian people, in order to protect the entire region from the consequences of a regional war that would have a devastating impact on everyone,” he said.
“We want our region to live in peace, security, and stability, and we want the escalation to end.”
Regional tensions have spiked following Haniyeh’s killing, which came a day after an Israeli strike in Beirut which killed Fuad Shukr, a senior military commander from the Iran-backed Lebanese group Hezbollah.
Hamas and Iran have both accused Israel of carrying out the assassination of Haniyeh and have pledged to retaliate. Israel has not claimed responsibility for the death or denied it.
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