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Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
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Belgian Prime Minister Shows Solidarity With Jewish Community, Calls for Caution on Palestinian State Recognition
Belgian Prime Minister Bart De Wever attends a press conference with German Chancellor Friedrich Merz (not pictured), at the Chancellery, in Berlin, Germany, Aug. 26, 2025. Photo: REUTERS/Annegret Hilse
Amid rising antisemitism across Europe and increasing hostility toward Israel from several European governments, Prime Minister Bart De Wever expressed Belgium’s sympathy and respect for the Jewish community this week, honoring the millions of victims of the Holocaust.
During his trip to Berlin on Tuesday, De Wever visited the Holocaust Memorial and left a moving message in its guestbook.
“On behalf of the Belgian government and all people and communities living together in peace in Belgium, I express my deepest sympathy and my respect,” the Belgian leader wrote in a note in German.
“We will remember all the victims. I stand here humbly at this place of remembrance. The Jewish community will always have a home in Europe,” he continued.
Rabbi Menachem Margolin, chairman of the European Jewish Association (EJA), commended De Wever’s remarks and his support for the Jewish community, highlighting his leadership as a model.
“We sincerely thank Prime Minister De Wever for his moving message in Berlin. At a time when antisemitism is once again spreading across Europe, his clear and unwavering statement that the Jewish community will always have a home here is deeply important,” Margolin said in a statement.
“Such leadership not only honors the memory of the six million victims of the Holocaust but also strengthens the sense of security and belonging for Jews in Belgium and across the continent,” he continued.
“We also commend the Prime Minister’s principled leadership on Israel, where he consistently calls for security guarantees and a realistic path to peace. His voice carries moral weight in Europe, and we deeply appreciate it.”
During a visit to the Memorial to the Murdered Jews of Europe in Berlin, Belgian Prime Minister @Bart_DeWever left an important message in the guestbook. Written in German, his note expressed Belgium’s sympathy and respect for the Jewish community and commemorated the millions… pic.twitter.com/ZcuEfKCavi
— EJA – EIPA (@EJAssociation) August 26, 2025
During his visit to Berlin, De Wever met with German Chancellor Friedrich Merz to discuss the recent push by several European countries to recognize a Palestinian state at next month’s UN General Assembly.
At a joint press conference, De Wever stressed that recognizing a Palestine state is only meaningful under strict conditions, warning that doing so without such guarantees would be “pointless and even counterproductive.”
“Hamas must disappear completely, there must be a credible Palestinian Authority, an agreement must be reached on borders, and Israel must receive security guarantees. Without that, recognition makes no sense,” De Wever said.
In Belgium, De Wever’s more cautious approach to Palestinian statehood and support for Israel have fueled clashes within the government, with Foreign Minister Maxime Prévot threatening to block government initiatives if the coalition continues to hinder a firmer stance on Israel and the recognition of a Palestinian state.
“If there is no stronger tone within the government regarding the human rights violations committed by the Israeli government, or if no measures are taken in favor of recognizing Palestine, a major crisis is looming,” Prévot said during an interview with De Standaard.
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Amid War, Olim-Owned Businesses in Jerusalem Thrive, Showcasing Resilience, Community Spirit
Olim gather at JFK Airport, ready to board a charter flight to Israel and begin their new lives in the Jewish state. Photo: The Algemeiner
JERUSALEM — Despite the strains of war and the obstacles of starting over in a new country, businesses in Jerusalem owned by Jewish immigrants are thriving — a testament to resilience, Zionist commitment, and the power of community.
New immigrants, or olim, who make aliyah to Israel face steep challenges even in times of peace, navigating strict regulations, endless permits, and financial hurdles, though the Israeli government offers some support and incentives to promote new businesses.
Aliyah refers to the process of Jews immigrating to Israel, and olim refers to those who make this journey.
In recent years, the road has become even more difficult for entrepreneurs, first with the economic disruption of COVID-19 and now amid the uncertainty of the war in Gaza.
For many olim, launching a business in Israel is about more than entrepreneurship — it’s a way to start a new life, serve their country, build a community, and make a meaningful impact.
Last week, 225 new olim arrived in Tel Aviv on the first charter aliyah flight since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Nefesh B’Nefesh (NBN) — a nonprofit that promotes and facilitates aliyah from the US and Canada — brought its 65th charter flight from New York, which The Algemeiner joined.
Founded in 2002, NBN helps olim become fully integrated members of Israeli society, simplifying the immigration process and providing essential resources and guidance.
In partnership with Israel’s Ministry of Aliyah and Integration, the Jewish Agency for Israel, Keren Kayemeth, and the Jewish National Fund, NBN has helped nearly 100,000 olim build thriving new lives in Israel.
Eager to start their next chapter in Israel, these immigrants bring fresh ideas, culinary creativity, and cultural richness, strengthening the country’s social fabric every day.
Originally from New Orleans, Louisiana, Diana Shapira brought her passion for baking and warm hospitality to Israel, turning her aliyah dream into a popular destination for both locals and tourists.
She and her husband created Infused JLM, located near Jerusalem’s Mahaneh Yehuda Market, blending American and Israeli culture and creating a space that brings people together.
“We want people to see that an oleh’s dream can happen,” Shapira told The Algemeiner. “Even without family and facing many challenges, starting a business in Israel is possible — especially when you have the support of the community.”
“Before we made aliyah, so many people told us it was a bad financial decision. But you have to push past the doubt and keep striving,” she continued.
Another olim-owned business located in Jerusalem, Power CoffeeWorks, has become a favorite destination for coffee enthusiasts across the city.
Owned by Stephanie and Brandon, who made aliyah from Cape Town, South Africa, in 2016 with their four children at the time (now seven), the couple has turned their venture into a hub for coffee lovers and a gathering place for the community.
“We made aliyah because we believed Israel was the best place to raise our children,” Stephanie told The Algemeiner. “Despite all the challenges along the way, it has been an incredible journey.”
Crave, another oleh-owned restaurant in Mahaneh Yehuda, has gained increasing attention with its strictly kosher gourmet street food, blending American, Mexican, and Asian flavors in a way that hasn’t been seen before.
American-born Yoni Van Leeuwen, who made aliyah more than 20 years ago with his wife and eight children, views food not just as a business, but as a way to bring cultures and communities together.
Following the Oct. 7 atrocities, the war in Gaza dealt a harsh blow to Israeli businesses, forcing many to cut hours, adapt operations, and manage shortages.
Yet these olim-owned establishments have shown resilience, proving that passion, creativity, and commitment to the Zionist dream can overcome even the toughest challenges.
Whether by serving comfort food, offering a safe space for neighbors, or organizing fundraisers for soldiers in Gaza and Lebanon, these business owners described a spirit of perseverance deeply rooted in Jewish history.
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Police in England Investigate Air Rifle Attack Against Jewish Teenager, Swastika Spray Painted at Rabbi’s Home
Friday night saw a string of swastika vandalism resulting in four reports, including from Rabbi Bentzion Alperowitz, a Chabad leader who discovered the Nazi symbol spray painted in black on his home’s white wall as he left for synagogue the next morning with his two young daughters. Photo: Screenshot
Multiple antisemitic incidents reported this past weekend targeted the Jewish community of Bournemouth in the southern region on the coast of the United Kingdom.
On Saturday afternoon, a driver stopped to harass and yell obscenities at two pedestrians before shooting one, a Jewish teenage boy, in the forehead with an air rifle and fleeing. The victim suffered swelling but has otherwise recovered.
“Detectives are leading the investigation to locate the occupants of the vehicle and to establish the full circumstances of the incident,” a spokesman for Dorset Police said. “The incident is being treated as a hate crime. Officers are engaging with the local community and carrying out patrols in the area. We would encourage anyone with information or concerns to please speak with an officer.”
Rabbi Alan Lewis, who leads the Bournemouth Hebrew Congregation, said that “the young man who was shot is a religious Jew who was wearing a skull cap. It was very obvious he was Jewish. Then several people living on Manor Road woke up to find that swastikas had been painted on their homes. The homes had a mezuzah outside, so it was obvious that Jewish people lived there.”
Friday night saw a string of swastika vandalism resulting in four reports, including from Rabbi Bentzion Alperowitz, a Chabad leader who discovered the Nazi symbol spray painted in black on his home’s white wall as he left for synagogue the next morning with his two young daughters.
“We will continue to live as proud Jews here in Bournemouth … I want to encourage everyone to do exactly the same,” Alperowitz said. “This is not the Bournemouth I know. Bournemouth is a kind, beautiful place and I feel this is still the truth for the vast majority of people here.”
Other members of the Jewish community came to assist the rabbi with removing the graffiti.
“[The] good news is that by the time you’re watching this video our wall will have been cleaned, thanks to some amazing people from the community, who came around to help clean it,” Alperowitz said.
Author Dov Forman wrote that “on Saturday morning, my friend Rabbi Benzion Alperowitz of Bournemouth Chabad walked outside to find a swastika on his home. Antisemitism is alive on our streets, yet it is too often excused and ignored. But it will not break us. We will continue to live proudly as Jews.”
Law enforcement has reportedly stepped up patrols in the town’s Jewish neighborhoods which include an estimated 2,000 people.
On Monday, the Community Security Trust (CST), an organization focused on monitoring antisemitic threats in the UK, released a statement saying that it was “appalled by a series of anti-Jewish hate crimes in Bournemouth over the weekend. These are abhorrent acts of racism that are deeply distressing for the Jewish community and should alarm everybody. We are supporting the local Jewish community and working with Dorset Police to assist their investigation. We urge anyone with information about these incidents to contact the police and CST.”
CST released a report of antisemitic incidents in the UK during 2024, finding 3,528 — the second highest ever — showing an 18-percent decrease from the all-time high of 4,296 in 2023.
Earlier this month, CST released a separate report noting the group recorded 1,521 antisemitic incidents in the UK from January to June of this year. It marks the second-highest total of incidents ever recorded by CST in the first six months of any year, following the first half of 2024 in which 2,019 antisemitic incidents were recorded in the aftermath of the Hamas-led Oct. 7, 2023, terror attack on Israel.
“These hateful attacks on people and property in Bournemouth are extremely concerning. We have been informed that the police are investigating and hope that the perpetrators will be arrested and face the full force of the law,” Andrew Gilbert, vice president of the Board of Deputies of British Jews, said in a statement.
Maurice Michaels, who served as rabbi at Bournemouth Reform Synagogue, said that the community felt “very pressurized and anxious.” He added, “We’re getting terrified calls from people across the UK asking, ‘Is this really happening in Bournemouth?’ I’d never go out wearing my usual skull cap, I don’t show outward signs of being Jewish. I know community members who have even removed their mezuzah from their front door.”
Michaels described the antisemitic crimes as “a measure of what’s going on across the country, demonstrations where people cover their faces. They don’t want to be recognized because they know what they’re doing is wrong. We do the best we can to secure our safety. But when people attack our homes, when they shoot pellets — it gets to a point where it’s no longer a manageable situation. We’re frightened.”