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Robert Kraft’s Super Bowl LIX Commercial to Help Combat Hatred Features Snoop Dogg and Tom Brady
Snoop Dogg and Tom Brady in the new Super Bowl commercial from FCAS titled “No Reason to Hate.” Photo: Screenshot
The Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, will air its second ever Super Bowl commercial on Sunday and the 30-second spot this year features rapper Snoop Dogg and former Patriots legend Tom Brady.
The ad is titled “No Reason to Hate” and will air during Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. In the clip, released on Monday, Brady and Snoop Dogg face each other while make spiteful digs and giving examples of the, often stupid, reasons why you might hate someone.
“I hate you because we’re from different neighborhoods,” Snoop Dogg says. “I hate you because you look different,” Brady replies.
“I hate you because I don’t understand you … because you talk different … Because you’re just different,” Snoop Dogg says. Brady responds by saying, “I hate you because people I know hate you … Because I need someone to blame … Because you act different.”
At the end of their face-off, a line appears on screen that says: “The reasons for hate are as stupid as they sound.” Snoop Dogg then concludes by saying, “Man, I hate that things are so bad, we have to do a commercial about it.” Brady replies, “Me, too.” The duo then walk out of frame and the final message on the screen says, “Stand up to all hate.”
Some Jewish activists criticized the commercial on social media for not mentioning antisemitism or Jews at all. Snoop Dogg’s involvement in the ad also received backlash in light of a hateful image he posted on Instagram in 2020 that compared America to the Nazis.
Kraft released a statement about FCAS’ decision to bring Snoop Dogg and Brady together for the commercial.
“Their shared commitment to this cause speaks to the strength of and amplifies the foundation’s continued message: no matter where we come from, there is no place for hate in our world,” Kraft explained. “Together, with their leadership, we’re reminding everyone that the fight against hate is a fight we can all win.”
“The Foundation to Combat Antisemitism is doing incredible work, and I’m honored to stand with them in the fight against hate,” Brady added. “This Super Bowl, football is on my mind, but so is something even bigger – building a world where hate has no place. The ‘No Reason to Hate’ campaign isn’t just a message; it’s a movement. I’m proud to be a part of it, and I hope you’ll join us.”
As part of its “No Reason to Hate” campaign, FCAS, which launched in 2019, will additionally host its first Unity Summit at the Xavier University of New Orleans, Louisiana, on Friday. As part of the foundation’s Unity Dinner series, and in partnership with United Negro College Fund (UNCF) and Hillel International, the event will bring together more than 100 Black and Jewish college students who want to combat hate.
FCAS debuted its first Super Bowl commercial last year and directly addressed hatred targeting the Jewish community. It starred Clarence B. Jones, a prominent civil rights leader who helped draft Dr. Martin Luther King Jr.’s iconic speech “I Have a Dream.” Last year’s commercial ended with the tagline: “Stand up to Jewish hate.”
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Smotrich Says Defense Ministry to Spur Voluntary Emigration from Gaza
Israeli Finance Minister Bezalel Smotrich attends an inauguration event for Israel’s new light rail line for the Tel Aviv metropolitan area, in Petah Tikva, Israel, Aug. 17, 2023. Photo: REUTERS/Amir Cohen
i24 News – Finance Minister Bezalel Smotrich said on Sunday that the government would establish an administration to encourage the voluntary migration of Palestinians from the Gaza Strip.
“We are establishing a migration administration, we are preparing for this under the leadership of the Prime Minister [Benjamin Netanyahu] and Defense Minister [Israel Katz],” he said at a Land of Israel Caucus at the Knesset, Israel’s parliament. “The budget will not be an obstacle.”
Referring to the plan championed by US President Donald Trump, Smotrich noted the “profound and deep hatred towards Israel” in Gaza, adding that “sources in the American government” agreed “that it’s impossible for two million people with hatred towards Israel to remain at a stone’s throw from the border.”
The administration would be under the Defense Ministry, with the goal of facilitating Trump’s plan to build a “Riviera of the Middle East” and the relocation of hundreds of thousands of Gazans for rebuilding efforts.
“If we remove 5,000 a day, it will take a year,” Smotrich said. “The logistics are complex because you need to know who is going to which country. It’s a potential for historical change.”
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Defense Ministry: 16,000 Wounded in War, About Half Under 30
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
i24 News – The Knesset’s (Israeli parliament’s) Special Committee for Foreign Workers held a discussion on Sunday to examine the needs of wounded and disabled IDF soldiers and the response foreign caregivers could provide.
During the discussion, data from the Defense Minister revealed that the number of registered IDF wounded and disabled veterans rose from 62,000 to 78,000 since the war began on October 7, 2023. “Most of them are reservists and 51 percent of the wounded are up to 30 years old,” the ministry’s report said. The number will increase, the ministry assesses, as post-trauma cases emerge.
The committee chairwoman, Knesset member Etty Atiya (Likud), emphasized the need to reduce unnecessary bureaucracy for the wounded and to remove obstacles. “There is no dispute that the IDF disabled have sacrificed their bodies and souls for the people of Israel, for the state of Israel,” she said. Addressing the veterans, she continued: “And we, as public representatives and public servants alike, must do everything, but everything, to improve your lives in any way possible, to alleviate your pain and the distress of your family members who are no less affected than you.”
Currently, extensions are being given to the IDF veterans on a three-month basis, which Atiya said creates uncertainty and fear among the patients.
“The committee calls on the Interior Minister [Moshe Arbel] to approve as soon as possible the temporary order on our table, so that it will reach the approval of the Knesset,” she said, adding that she “intends to personally approach the Director General of the Population Authority [Shlomo Mor-Yosef] on the matter in order to promote a quick and stable solution.”
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Over 1,300 Killed in Syria as New Regime Accused of Massacring Civilians
Syria’s President Bashar al-Assad speaks during an interview with Sky News Arabia in Damascus, Syria in this handout picture released by the Syrian Presidency on August 8, 2023. Syrian Presidency/Handout via REUTERS
i24 News – Over 1,300 people were killed in two days of fighting in Syria between security forces under the new Syrian Islamist leaders and fighters from ousted president Bashar al-Assad’s Alawite sect on the other hand, according to the Syrian Observatory for Human Rights on Sunday.
Since Thursday, 1,311 people had been killed, according to the Observatory, including 830 civilians, mainly Alawites, 231 Syrian government security personnel, and 250 Assad loyalists.
The intense fighting broke out late last week as the Alawite militias launched an offensive against the new government’s fighters in the coastal region of the country, prompting a massive deployment ordered by new leader Ahmed al-Sharaa.
“We must preserve national unity and civil peace as much as possible and… we will be able to live together in this country,” al-Sharaa said, as quoted in the BBC.
The death toll represents the most severe escalations since Assad was ousted late last year, and is one of the most costly in terms of human lives since the civil war began in 2011.
The counter-offensive launched by al-Sharaa’s forces was marked by reported revenge killings and atrocities in the Latakia region, a stronghold of the Alawite minority in the country.
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