Sarajevo Jews celebrate a second Purim. For centuries, they weren’t alone.
(JTA) — Starting tonight, many Jews around the world will celebrate Purim in the same ways: by reading the story of the heroic Queen Esther, dressing in festive costumes and drinking alcohol.
For many of the 900 or so Jews in Bosnia and Herzegovina, it will be the first of two annual Purim celebrations.
Since 1820, locals have also observed the Purim de Saray (Saray being a root of the word Sarajevo) early in the Hebrew calendar month of Cheshvan, which usually falls in October or November of the Gregorian calendar.
In that year, the story goes, a local dervish was murdered, prompting the corrupt Ottoman pasha of Sarajevo, a high-ranking official, to kidnap 11 prominent Jews, including the community’s chief rabbi, a kabbalist named Moshe Danon. The pasha accused them of the murder of the dervish — who had converted from Judaism to Islam — and held them for ransom, demanding 50,000 groschen of silver from the Jewish community.
But the pasha, who was a transplant from elsewhere in the Ottoman empire, deeply offended the multiethnic populace of Sarajevo, who considered the Jewish community — then around one-fifth of the city’s entire population — an essential part of their home. So local Jews, Muslims and Christians rebelled together, storming the pasha’s palace and freeing the imprisoned community leaders.
Ever since, Bosnian Jews have celebrated that story by visiting the grave of the Sarajevan Jewish historian Zeki Effendi, who was the first to document it. Dozens also take part in a pilgrimage every summer to the grave of Rabbi Danon, who is buried in the south of Bosnia, not far from the Croatian border, where he died on his way to what was then Ottoman-controlled Palestine.
For centuries, several other Jewish communities around the world observed their own versions of Purim based on stories of local resistance to antisemitism, inspired by Esther and her uncle Mordecai, who in the original holiday story save all of Persia’s Jews from execution in the 5th century BCE.
Here are the stories behind some of those traditions.
Ancona, Italy
An aerial view of Ancona in 2006. (Wikimedia Commons)
Jews settled in and around Ancona on Italy’s Adriatic coast in the 10th century, and by the 13th century they had established a flourishing community, which included figures such as the Jewish traveler Jacob of Ancona — who may have beaten Marco Polo to China — and famed poet Immanuel the Roman, who despite his title was born in a town just south of Ancona.
Though the city’s Jewish community was largely spared by the Holocaust, it has slowly declined over the years and is believed to have fewer than 100 members today. What it is not short on, however, are local Purim stories — the city is known for multiple celebrations that were established over the centuries.
The first, marked on the 21st of the Hebrew month of Tevet (usually in January) was established at the end of the 17th century and marks an earthquake that nearly destroyed the city.
“On the 21st of Teveth, Friday evening, of the year 5451 (1690), at 8 and a quarter, there was a powerful earthquake. The doors of the temple were immediately opened and in a few moments it was filled with men, women and children, still half-naked and barefoot, who came to pray to the Eternal in front of the Holy Ark. A true miracle then took place in the Temple: there was only one light, which remained lit until it was possible to provide for it,” wrote Venetian Rabbi Yosef Fiammetta in 1741, in his text “Or Boqer,” meaning “the light of the morning.”
Other Ancona Purims were established a half and three-quarters of a century later, respectively. The story for the first commemorates fires that nearly destroyed the local synagogue but miraculously did not, and the next tells of a pogrom that nearly destroyed the community as Napoleon marched through Italy during the French Revolutionary Wars.
Today, these stories have largely faded into memory.But a few centuries ago,Italy had a high concentration of communities that celebrated local Purims — including in Casale Monferrato, Ferrara, Florence, Livorno, Padua, Senigallia, Trieste, Urbino, Verona and Turin — some into the 20th century.
“It would be hoped that the local Purims are not forgotten or that they are restored in the communities that have not completely died out,” the late Italian Rabbi Yehuda Nello Pavoncello once wrote, according to the Turin Jewish Community, “so that the memory of the events reconnects us to the infinite links of the chain of the generations that have preceded us, who have suffered.”
North Africa
An illustration shows King Sebastian of Portugal being fatally wounded at a battle in Morocco in 1578. (Bettmann/Getty Images)
The extra Purim phenomenon was not confined to Europe.
In Tripoli, Libya, local Jews established the so-called Purim Barghul after the deposition of a local tyrant in the late 18th century. Ali Burghul, an Ottoman officer who was installed after the downfall of the Qaramanli dynasty, ruled the region brutally for two years, treating minorities particularly harshly. After factions of the Qaramanlis were reconciled, Burghul was driven out. Jews would go on to celebrate that day, the 29th of Tevet (usually in January).
(Centuries later, in 1970, dictator Muammar Gaddafi established his own holiday, the Day of Revenge, which celebrated the expulsion of Italian officials from Libya; some say it also celebrated the exodus of Jews since the formation of the state of Israel. Within a few years after Gaddafi’s decree, Libya’s Jewish community had dwindled to less than two dozen, effectively ending the nearly 3,000-year history of Jews there.)
In northern Morocco, Jews commemorated the defeat of a Portuguese king, Don Sebastian, who attempted to take over parts of the country but was defeated in a battle in August 1578. Jews had believed that Sebastian would have tried to convert them to Christianity if he had prevailed.
Today only around 2,000 Jews remain in Morocco, but some Moroccan communities marked the day into the 21st century.
Saragossa
A view of an 11th-century palace in Zaragoza, Spain. The Purim of Saragossa story is set in either Zaragoza or Syracuse, Italy. (Hulton Archive/Getty Images)
Scholars still debate which city was the origin of the Purim of Saragossa story — it could have been Zaragoza in Spain or Syracuse in southern Sicily, which was often referred to in the medieval era as Siragusa. Both cities were part of the Spanish empire in 1492 and were depopulated of Jews following the Inquisition.
Either way, Sephardic descendants in places around the world, including Israel and the Turkish city of Izmir, observed their own Purim story by fasting on the 16th of the Hebrew month of Shevat — generally in February — and feasting on the 17th.
The story tells of an apostate named Marcus who slandered the Jewish community to a non-Jewish king, putting their status in jeopardy. But at the last minute, Marcus’ deception is revealed, and he is executed while the community is saved.
The story could have been entirely fabricated. According to Jewish historian Elliot Horowitz, the establishment of this second Purim story may have been a way for the descendants of Saragossan Jews, whether they are originally Spanish or Sicilian, to maintain a unique identity in the larger Sephardic diaspora.
“The Jewish communities of the eastern Mediterranean in the early modern period were often composed of émigré subcommunities, each of which was distinguished by the customs and liturgy of its place of origin,” he wrote in his 2006 book “Reckless Rites: Purim and the Legacy of Jewish Violence.” “The ‘Purim of Saragossa,’ the earliest manuscript evidence for which dates only from the mid-eighteenth century, may well have been ‘invented’ by former ‘Saragossans’ eager to maintain their distinct identity in the multicultural Sephardi Diaspora of the eastern Mediterranean.”
Regardless of its origins, the Megillah of Saragossa text continued to be published through at least the end of the 19th century. It was well known enough that an American Reform rabbi from New York would publish a stage play based off of it in the 1940s.
A little‑remembered Gilded Age millionaire helped make milk safe for American kids through his ‘retail giving’
The 1844 edition of the widely used schoolbook written by William H. McGuffey, “Newly Revised Eclectic Fourth Reader,” includes a dialogue about the difference between “true and false philanthropy”:
Mr. Fantom: I despise a narrow field. O for the reign of universal benevolence! I want to make all mankind good and happy.
Mr. Goodman: Dear me! Sure, that must be a wholesale sort of a job: had you not better try your hand at a town or neighborhood first?
As the discussion continues, the lesson becomes clear. Mr. Fantom’s approach is too ambitious to accomplish much, while Mr. Goodman’s, if narrower in scope, was likely to be more useful in practice.
Nathan Straus made his mark in philanthropy after a successful career running the Macy’s department store. Library of Congress Image by
Many of Straus’ contemporary philanthropists were setting lofty goals for their giving. In oil magnate John D. Rockefeller’s case, it was promoting “the welfare of humanity throughout the world.” For steel tycoon Andrew Carnegie, it was “to promote the advancement and diffusion of knowledge and understanding.”
Straus pursued more mundane objectives that included championing milk pasteurization. Although his efforts are not as well known today as those of his more ambitious – and wealthier – counterparts, they accomplished a lot and showed that what might be called “retail giving” can have far-reaching effects.
Successful immigration story
The Straus family came to the United States from Germany in the 1850s during the first big wave of Jewish immigration. Lazarus Straus, Nathan’s father, followed a familiar path for Jewish immigrants at the time, beginning as a peddler and eventually establishing his own store in the small town of Talbotton, Georgia, where the members of his family were the only Jews.
He prospered, became a respected citizen and saw that his children received good educations, including in their religion.
Then the Civil War upended the family’s life, first by reviving antisemitic prejudices and then, eventually, by destroying the family’s business.
Starting anew in New York City, Lazarus and his older sons, Isidor and Nathan, began to sell imported china, glassware and other crockery to retailers in the Northeast and South. One was Rowland H. Macy, who had founded an eponymous store that was on the cutting edge of what Fisher calls a “retailing revolution.”
Macy’s innovations included stocking large inventories of many kinds of merchandise, competitive pricing, extensive advertising and providing a variety of services like public restrooms and a cafeteria to make shoppers’ experiences more pleasurable.
Aided by the rapid urban and economic growth of the late 19th century, the model flourished. Department stores displaced smaller, specialty shops. Other retail powerhouses, such as Bloomingdale’s and Lord & Taylor, soon competed with Macy’s.
The Straus family sold their wares at Macy’s. After Rowland H. Macy died, the Straus family became partners with its new owners. By 1896, the Strauses owned the store outright. And Macy’s was expanding: It bought another department store in Brooklyn and created a flagship building on Manhattan’s Herald Square, which Macy’s still occupies.
The landmark Macy’s department store in New York’s Herald Square opened in 1902 while Nathan and Isidor Straus ran the retailer. Library of Congress Image by
His philanthropy journey begins
While Isidor Straus oversaw the store’s internal operations, Nathan focused on the company’s external activities, such as purchasing, marketing and dealing with government and business leaders.
A third brother, Oscar, pursued a career as a politician and diplomat, eventually becoming secretary of commerce and labor under President Theodore Roosevelt and the first Jewish member of a presidential cabinet. Perhaps inevitably, this led to a series of public appointments for Nathan Straus.
However, as they became wealthier, Nathan and his wife, Lina, increasingly devoted their attention to a series of philanthropic projects.
In 1893, the U.S. entered a four-year economic depression, its worst until the 1930s. As unemployment in New York City rose, Nathan Straus used his merchandising skills to address the needs of the jobless and poor.
He created a number of “depots” near tenements and boarding houses that sold coal, food and fuel at discount prices. Fisher, Straus’ biographer, rightly calls these early examples of what is now known as “social entrepreneurship”: the application of business principles to solving social problems.
Making milk less deadly
As these efforts were getting away, Straus also launched what would become his major preoccupation: promoting pasteurized milk.
In New York City in the early 1890s, Fisher writes, “the annual mortality rate among children under five was about 15 percent,” or 18,000 infants and toddlers per year. A main cause was consuming raw milk, which, unless certified by inspectors, was likely not only to contain a variety of pathogens, such as tuberculosis bacteria, but spoil easily going from farm to table.
Although scientists had long known that heating could make milk safer, doctors and public health officials worried that sterilizing milk might also destroy its valuable nutrients.
Straus, who had lost one of his own children to what he believed was a milk-borne infection, built on his projects for the unemployed by working with New York social service agencies to develop pasteurization plants and infant-milk stations near low-income neighborhoods.
They sold sterilized and refrigerated milk at below-wholesale prices, or donated it to those who could not afford to pay. Businesslike efficiency kept costs low, as did donations. Multilingual ads publicized the product’s availability, doctors and nurses advised parents on child-rearing, and careful recordkeeping aimed at assessing the program’s health benefits.
Straus and his wife devoted much of their time and money to this work. In addition to establishing 297 milk stations in 36 cities, they also spoke and wrote widely about the merits of pasteurization.
By 1908, their efforts paid off when the U.S. Public Health Service endorsed pasteurization and state and local governments began requiring that milk sold in their jurisdictions be pasteurized. Raw milk remained available in many states, and debates over its safety continue to this day.
As a result of this and other Progressive Era measures, New York City’s health commissioner estimated that infant deaths dropped by two-thirds
during the first two decades of the 20th century, with similar declines elsewhere in the country.
The coastal Israeli city of Netanya was named after philanthropist Nathan Straus. Jack Guez/AFP via Getty Images Image by
Other causes
While most of Nathan Straus’ efforts occurred in the U.S., he used his trips to Europe for Macy’s to promote pasteurization on the continent.
During a 1904 visit, he toured the Mediterranean and stopped in Palestine, then part of the Ottoman Empire. Impressed by the early Jewish settlements and holy sites he saw, Straus became an ardent advocate for creating a Jewish homeland in the Middle East, an unusual position for a Jewish businessman of that era, according to Fisher.
On a subsequent trip, a broken leg kept Straus from returning to New York on the maiden voyage of the Titanic; his brother Isidor and sister-in-law Ida were not so fortunate.
In the U.S., Nathan Straus led Zionist organizations, while in Palestine, his chief contributions involved supporting a variety of health care and economic development activities, including Hadassah, the women’s health and community development organization founded by Henrietta Szold.
Nathan Straus’ achievements as a philanthropist are not widely known today because he did not create a grantmaking foundation that outlasted him, as Rockefeller and Carnegie did.
Instead, by the time of his death in 1931, Straus had donated much of his fortune. Fisher writes that Straus used to invoke an old Hebrew proverb: “Money given in health is gold. Money given in sickness is silver. Money given after death is lead.”
He also didn’t donate heavily to the burgeoning network of communal organizations set up to assist the growing population of Jewish immigrants, as did the financiers Jacob Schiff and Felix Warburg, who were also affluent Jewish immigrants from Germany.
As Fisher notes, this pattern of philanthropy resembles that of Straus’ friend – and pallbearer – Julius Rosenwald, the longtime head of Sears, Roebuck and Co. Both supported Jewish causes as well as major initiatives aimed at helping others: In Rosenwald’s case, it was schools for African American children in the South, while for Straus, it was milk pasteurization in New York City and beyond.
During and after World War I, they worked together to assist Jewish refugees in Europe. Fisher might have added that neither Straus nor Rosenwald sought much recognition for their work.
His thorough account should help give Straus the credit he deserves for his philanthropy. It should also show that donors do not have to aspire to “make all mankind good and happy” to make an important difference.
In many ways, Nathan Straus was an old-fashioned do-gooder, responding to the needs he saw with innovative solutions. As a result, he wound up accomplishing a lot of good.
“Emma,” a young Jewish woman who we met in 2019, didn’t belong to a synagogue. She didn’t have a Jewish partner. She didn’t observe Jewish rituals regularly. On most surveys about religion, she would not seem very engaged with Judaism.
But as Emma talked about what she did in her free time, a very different picture began to emerge. She visited Jewish websites and enjoyed listening to Jewish music. She read books about Jewish topics and had recently attended a retreat for young Jewish adults to learn Torah while also doing yoga.
She was highly invested in learning about Judaism, but she explored her identity without joining traditional institutions.
Most major surveys about religion ask whether someone belongs to a congregation, how often they attend services, whether they pray regularly and whether belief is important in their lives. Those measures help identify broad shifts, like the growing percentage of Americans who are religiously unaffiliated: the “nones.”
But many Americans’ religious lives, like Emma’s, are not disappearing; they are moving away from membership of traditional institutions. To understand what religion looks like in 21st-century America, researchers may need to ask different questions.
Learning through art
As scholars of Judaismand education, we have been exploring how people learn about religion beyond traditional places like synagogues, Jewish schools and summer camps. Between 2019 and early 2023, we spoke with hundreds of people and explored different leisure time activities to discover what people learn about Judaism and Jewishness through cultural arts.
We interviewed dozens of audience members at Jewish-themed shows on Broadway, such as “Leopoldstadt”and “Parade.” We attended Jewish concerts and asked attendees what they learned. We explored how social media communities offer spaces to talk about different Jewish topics, like what fans learned about ultra-Orthodox Judaism from watching the television show “Shtisel.”
‘Shtisel,’ an Israeli series about an ultra-Orthodox family in Jerusalem, ran for three seasons.
Our research revealed that there is a vibrant ecosystem of people learning about religion in their leisure time. Through the arts, both Jews and non-Jews encounter Jewish history, Jewish religious practices and representations of Jewish communities.
Screen and stage
Most people we spoke with told us that they felt meaningful connections to Judaism during activities that would rarely appear on a standard religion survey.
“Joan,” an unmarried woman in her 50s from Connecticut, told us that she was deeply invested in Judaism, but felt that synagogues and Jewish community centers were not welcoming to single people without families. Instead of joining a Jewish institution, she watched Jewish-themed TV shows and movies on Netflix, and joined social media communities to chat with other fans.
“Luis,” who lived in Boston but was born in Argentina, was a Sephardic Jew, a group that traces their ancestry and traditions to Jewish communities who once lived in Spain and Portugal. His wife was Ashkenazi, meaning her ancestors came from Central and Eastern Europe. She considered herself secular, and so the couple joined the Worker’s Circle, a nonreligious Ashkenazi institution rather than a synagogue.
Yet Luis loved deepening his knowledge of Sephardic culture, and he often attended concerts of music in Ladino, a Sephardic language related to Spanish, with other Sephardic immigrants.
American singer Sarah Aroeste writes and performs in Ladino.
For Joan and Luis, these activities were not peripheral to their Jewish lives. Rather, they were central avenues for learning and community. We interviewed hundreds of Jews who told us that cultural experiences were opportunities to reflect on Jewish practices, explore questions of belonging, connect with family histories and find friends with common interests.
New questions
Some aspects of these patterns were distinctive to Judaism. Historically, many Jews have understood Judaism to be a cultural world, and not only a theological tradition. Learning about cultural dimensions of Judaism has long been part of Jewish education.
The broader phenomenon of informal learning, though, extended far beyond a single tradition. Across America, increasing numbers of people learn about religion through media, cultural productions and digital networks. Christians may study biblical themes through podcasts, online discussion groups or religious influencers. Muslims may participate in online learning communities that connect believers across the world.
The challenge for religion researchers, then, is not simply to determine whether engagement with religion is rising or falling. Rather, it is to develop more nuanced ways of understanding how people explore religious themes and practices, beyond traditional institutions. Only then can we more fully understand how contemporary Americans actually live their religious lives.
