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‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience
(New York Jewish Week) – After 30 minutes of perusing the racks of formal dresses and trying on half a dozen of them, Raelynn finally finds the one she’ll wear to the prom: a long, royal blue gown covered in sequins.
Her personal shopper, a Jewish mom who is helping Raelynn pick out coordinating shoes and accessories, announces to the room: “Raelynn, do you say yes to the prom dress?”
Raelynn, a high school senior at Young Women’s Leadership School of East Harlem, nods with a huge smile on her face. The room — which is not a dress shop or a department store, but the basement social hall at Manhattan’s Temple Emanu-El — breaks out into cheers and a round of applause.
Raelynn, who declined to share her last name, is one of more than 350 high school girls from around New York City who will come to the Upper East Side Reform synagogue this week. Now in its eleventh year, Project Prom invites seniors from high schools serving low-income neighborhoods to pick out prom outfits for free.
In addition to serving as personal shoppers, volunteers decorate the social hall with festive streamers and banners, prepare a snack table and set up dress displays in the center of the room.
“This is one of many things we do. We work on food insecurity, we partner with many non-profit organizations, we do whatever we can to repair the world that we live in,” said Rabbi Amy Ehrlich of the work of the synagogue’s tikkun olam, or social action, committee. “But [Project Prom] is a particular joy, especially the women who have come to act as personal shoppers. They want these young women to feel transformed as they step into a gown, maybe for the first time.”
Raelynn was thrilled with her dress, especially as she didn’t think she’d find something she would like. “I’m very picky and dresses aren’t really my thing,” she told the New York Jewish Week while trying on a pair of sparkly silver heels. “I was surprised coming here, I won’t lie.”
Raelynn poses with her prom dress. (Julia Gergely)
The personal shoppers act as styling assistants for the hundreds of girls who will walk through the “boutique” to pick out their prom outfit, shoes and accessories. In addition to some 1,000 dresses to choose from — donated by brands such as BCBG, Steve Madden and Marc Fisher — there are nearly 2,000 pairs of heels in every color, and tables laden with jewelry and handbags.
“It’s my favorite thing to do in my life,” said volunteer Debbie Hailpern.
The girls don’t need to work with a shopper, but having access to one is “a big part of it,” said volunteer and shopper Dana Covey. “At first, the girls are sometimes shy or nervous. Some don’t know what they like or what will fit.” The shoppers and the students also make connections with someone outside of their community and demographic, which can be rare, she said.
“We bring about a better world when we work with people outside our community,” said Ehrlich. “We have to extend our hands to others and also take the hands that are extended to us.”
In between school arrivals, volunteers hustle to rerack dresses and clean up display tables. (Julia Gergely)
Throughout the day on Wednesday and Thursday, girls from 17 schools will arrive at Project Prom via school bus or subway. As Project Prom has grown in size, word of mouth has carried its impact across the city and a growing number of schools and nonprofits have reached out to be included.
Once inside, the students are given a brief orientation and assigned a personal shopper. The shoppers hustle around the room, discussing color, length, fit and cut, the volunteers treating their jobs with commitment you’d see from a Kleinfeld Bridal associate pulling wedding dress options on TLC’s “Say Yes to the Dress.”
Planning the event begins just after Thanksgiving, said Hailpern, who has been volunteering with Project Prom since 2017. “I love just seeing the girls come out in their dresses and helping them with the accessories,” she said as she readjusted the shoe display. “They’re just really super sweet. Some of them know exactly what they want and they have a strong sense of fashion, others don’t. It’s a very joyful thing.”
“You’re making a girl feel beautiful,” she added. “What could be better than that?”
Initially, Temple Emanu-El sourced the dresses through drives and donations from community members. Eventually the committee shifted to reaching out directly to manufacturers — most of whom are happy to donate several dozen dresses in all sizes. Accessories companies get in on the action, too: This year Dessy, a bridal company, donated 400 pairs of ballet flats.
Some 1,700 pairs of shoes were donated by manufacturers for Project Prom this year, according to a volunteer. (Julia Gergely)
Wendy Bienstock, a science teacher at Young Women’s Leadership School, has been bringing her seniors to Project Prom for nearly a decade. “My favorite part is that I know how much fun it is,” she said. “They are very hesitant at first, but they always leave thanking me.”
Bienstock said her students look forward to Project Prom as much as a year in advance. “Some of them will wear these dresses to prom,” she said. “Some of them will wear them to graduation. And some of them will just take them and have a great dress in their closet for summer or college.”
As for Raelynn, she’s excited to wear her dress to her school’s prom on June 9. “They have so many sizes and options, there’s something for everyone here,” she said.
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The post ‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience appeared first on Jewish Telegraphic Agency.
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Jeffries Ends the Suspense, Endorses Mamdani in NY Mayor’s Race
Zohran Mamdani, a New York City mayoral candidate, speaks on Primary Day at a campaign news conference at Astoria Park in Queens, New York, United States, on June 24, 2025. Photo: Kyle Mazza vis Reuters Connect.
US Representative Hakeem Jeffries of New York, a top elected Democrat in the US Congress, on Friday endorsed Zohran Mamdani in the race for mayor of New York City, four months after the New York State assemblyman won the Democratic Party nomination.
The long delay in the House Democratic leader’s embrace of the 33-year-old self-described democratic socialist came after a steady stream of questions from journalists on whether he ever would go to bat for Mamdani, and as Republicans keep asserting that Democrats are too far-left for the nation.
“I deeply respect the will of the primary voters and the young people who have been inspired to participate in the electoral process,” Jeffries said in a statement. “Zohran Mamdani has relentlessly focused on addressing the affordability crisis and explicitly committed to being a mayor for all New Yorkers,” he said.
Jeffries’ Brooklyn congressional district is part of New York City.
His endorsement of Mamdani, who shocked political observers on June 24 with a convincing victory in the mayoral primary, comes just 11 days before the city’s November 4 general election.
Senate Democratic Leader Chuck Schumer, also of New York, has so far withheld any endorsement in the mayoral race.
Mamdani is running against a field of candidates that includes former Democratic Governor Andrew Cuomo, who opposed him in the Democratic primary and is now running as an independent.
Republican President Donald Trump has called Mamdani a “communist” and has hinted that he might deploy the National Guard to New York if he becomes mayor.
Republicans in the deeply divided US Congress have taken cues from Trump and used terms such as “communists,” “socialists” and “Marxists” in an attempt to paint even less liberal Democrats as being out of step with the national electorate.
Next month’s New York City election, along with governors’ elections in Virginia and New Jersey, are being closely watched as possible indicators of each party’s prospects in 2026.
Midterm elections next year will determine whether Republicans hold onto their narrow majorities in the House and Senate, with many races already shaping up.
Jeffries said Mamdani has pledged to make public safety of New York’s large Jewish community a priority amid “a startling rise in antisemitic incidents.” Progressives and moderates within the Democratic Party have often been at odds over US policy toward Israel and its massive bombing campaign of Gaza over a two-year period, triggered by an attack within Israel by Hamas.
On Thursday, New York Mayor Eric Adams, who is not running for re-election, endorsed Cuomo in a move seen as attempting to undercut Mamdani.
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Netanyahu, Rubio Discuss Implementation of Gaza Ceasefire as Top US Diplomat Rounds Off One-Day Trip
Israeli Prime Minister Benjamin Netanyahu attends a joint press conference with US Secretary of State Marco Rubio at the Prime Minister’s office in Jerusalem, Feb. 16, 2025. Photo: Ohad Zwigenberg/Pool via REUTERS
Israeli Prime Minister Benjamin Netanyahu held a phone call with US Secretary of State Marco Rubio on Saturday as the top US diplomat concluded his brief visit to Israel.
They discussed the outcomes of the visit and reaffirmed “the deep and enduring partnership between Israel and the United States,” according to a statement from Netanyahu’s office.
Netanyahu thanked Secretary Rubio for his steadfast support and for his “commitment to strengthening the US-Israel alliance during these challenging times.”
The Prime Minister and The Secretary of State emphasized their shared commitment to continue close cooperation to advancing the common interests and values that unite the United States and Israel, first and foremost, the return of the remaining deceased hostages and the disarming Hamas and demilitarization of Gaza.
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New book by Carol Matas to be the centrepiece of upcoming Jewish Heritage Centre Kristallnacht program
By MYRON LOVE Belle Jarniewski, the executive director of the Jewish Heritage Centre of Western Canada, has high praise for Carol Matas’s newest book, ”A Storm Unleashed,” which is scheduled to be launched on Monday, November 10, at 7:00 P.M. at the Campus (in the multipurpose room) as part of our community’s annual commemoration of Kristallnacht – that infamous day in November, 1938, when the Nazis launched their first co-ordinated physical assault on Germany’s Jewish population.
Jarneiewski described the new novel as “striking” and a welcome new addition to Holocaust education in the school system.
Matas will be discussing her new novel on Novemebr 10 in conversation with Jarniewski and Holocaust educator Kelly Hiebert.
According to the author, “A Storm Unleashed” is the story of the Nazis’ little-studied dog breeding and training program. “I came across this program while doing research for an earlier book,” she says. “The program produced over 200,000 dogs who were instrumental in helping the Nazis with the round-ups, getting Jews onto the trains and in cowing prisoners in the concentration and death camps.”
As with most of Matas’s books, the central character is a teenager – 13-year-old Mia – who is living with her widowed Jewish father and her dog, Max, in Berlin. (Her mother wasn’t Jewish.) Her father happens to be a veterinarian who is pulled into this training program,” Matas notes.
Considered a “Mishlinge” (a child of one “Aryan” parent and a second Jewish parent), the novel traces Mia’s story from a happy childhood to the day-to-day nightmare that characterized Nazi Germany.
Carol Matas is another of many hidden gems in our community. In a writing career that is approaching 50 years, “A Storm Unleashed” is her 50th book. She is quietly introducing her 51st book, “Kai and the Golem,” with a reading to Grade 1 to 3 students at Gray Academy.
I first Interviewed Carol more than 45 years ago – for an article in the Jewish Post. As I recall, she had been an in-demand actor who started writing to fill her time between acting assignments. After her children were born, she retired from acting and devoted herself entirely to writing because it was a way to remain creative while at home raising children.
Her first books were in the science fiction genre. She soon began exploring issues of antisemitism and Jewish history with a focus on teenage Jewish main characters, written for a younger readership. In that earlier interview, she noted that her books were centered around Jewish themes.
In recent years. she reports, “she has been working with a new genre – picture books. “I worked with a mentor and learned a lot,” she says. “ I also have finished a dystopian novel about a world where all the Jews have been removed. One young girl slowly starts to uncover her Jewish heritage.
“I don’t have a publisher for that one yet.”
Matas says that she is happy to be able to continue writing. “I still enjoy it,” she concludes. “And I very much want to contribute to Holocaust education for young people. I think that that is very important.”
Interested readers can register for the Kristallnacht program by going online at jewishheritage@jhcwc.org or by phoning 204 477-7460. Proceeds from the sale of the book will go toward Holocaust education.