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‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience
(New York Jewish Week) – After 30 minutes of perusing the racks of formal dresses and trying on half a dozen of them, Raelynn finally finds the one she’ll wear to the prom: a long, royal blue gown covered in sequins.
Her personal shopper, a Jewish mom who is helping Raelynn pick out coordinating shoes and accessories, announces to the room: “Raelynn, do you say yes to the prom dress?”
Raelynn, a high school senior at Young Women’s Leadership School of East Harlem, nods with a huge smile on her face. The room — which is not a dress shop or a department store, but the basement social hall at Manhattan’s Temple Emanu-El — breaks out into cheers and a round of applause.
Raelynn, who declined to share her last name, is one of more than 350 high school girls from around New York City who will come to the Upper East Side Reform synagogue this week. Now in its eleventh year, Project Prom invites seniors from high schools serving low-income neighborhoods to pick out prom outfits for free.
In addition to serving as personal shoppers, volunteers decorate the social hall with festive streamers and banners, prepare a snack table and set up dress displays in the center of the room.
“This is one of many things we do. We work on food insecurity, we partner with many non-profit organizations, we do whatever we can to repair the world that we live in,” said Rabbi Amy Ehrlich of the work of the synagogue’s tikkun olam, or social action, committee. “But [Project Prom] is a particular joy, especially the women who have come to act as personal shoppers. They want these young women to feel transformed as they step into a gown, maybe for the first time.”
Raelynn was thrilled with her dress, especially as she didn’t think she’d find something she would like. “I’m very picky and dresses aren’t really my thing,” she told the New York Jewish Week while trying on a pair of sparkly silver heels. “I was surprised coming here, I won’t lie.”
Raelynn poses with her prom dress. (Julia Gergely)
The personal shoppers act as styling assistants for the hundreds of girls who will walk through the “boutique” to pick out their prom outfit, shoes and accessories. In addition to some 1,000 dresses to choose from — donated by brands such as BCBG, Steve Madden and Marc Fisher — there are nearly 2,000 pairs of heels in every color, and tables laden with jewelry and handbags.
“It’s my favorite thing to do in my life,” said volunteer Debbie Hailpern.
The girls don’t need to work with a shopper, but having access to one is “a big part of it,” said volunteer and shopper Dana Covey. “At first, the girls are sometimes shy or nervous. Some don’t know what they like or what will fit.” The shoppers and the students also make connections with someone outside of their community and demographic, which can be rare, she said.
“We bring about a better world when we work with people outside our community,” said Ehrlich. “We have to extend our hands to others and also take the hands that are extended to us.”
In between school arrivals, volunteers hustle to rerack dresses and clean up display tables. (Julia Gergely)
Throughout the day on Wednesday and Thursday, girls from 17 schools will arrive at Project Prom via school bus or subway. As Project Prom has grown in size, word of mouth has carried its impact across the city and a growing number of schools and nonprofits have reached out to be included.
Once inside, the students are given a brief orientation and assigned a personal shopper. The shoppers hustle around the room, discussing color, length, fit and cut, the volunteers treating their jobs with commitment you’d see from a Kleinfeld Bridal associate pulling wedding dress options on TLC’s “Say Yes to the Dress.”
Planning the event begins just after Thanksgiving, said Hailpern, who has been volunteering with Project Prom since 2017. “I love just seeing the girls come out in their dresses and helping them with the accessories,” she said as she readjusted the shoe display. “They’re just really super sweet. Some of them know exactly what they want and they have a strong sense of fashion, others don’t. It’s a very joyful thing.”
“You’re making a girl feel beautiful,” she added. “What could be better than that?”
Initially, Temple Emanu-El sourced the dresses through drives and donations from community members. Eventually the committee shifted to reaching out directly to manufacturers — most of whom are happy to donate several dozen dresses in all sizes. Accessories companies get in on the action, too: This year Dessy, a bridal company, donated 400 pairs of ballet flats.
Some 1,700 pairs of shoes were donated by manufacturers for Project Prom this year, according to a volunteer. (Julia Gergely)
Wendy Bienstock, a science teacher at Young Women’s Leadership School, has been bringing her seniors to Project Prom for nearly a decade. “My favorite part is that I know how much fun it is,” she said. “They are very hesitant at first, but they always leave thanking me.”
Bienstock said her students look forward to Project Prom as much as a year in advance. “Some of them will wear these dresses to prom,” she said. “Some of them will wear them to graduation. And some of them will just take them and have a great dress in their closet for summer or college.”
As for Raelynn, she’s excited to wear her dress to her school’s prom on June 9. “They have so many sizes and options, there’s something for everyone here,” she said.
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The post ‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.