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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists

The sudden migration of an estimated 50,000 people from Morocco into the Spanish territory of Ceuta last week defied immediate explanation. Why now? Why all at once? Had someone sent them?

To a certain crowd, all the answers could be found some 2,000 miles away, on the other end of the Mediterranean Sea. The reason for all this, they said, was Israel.

There was no evidence for the claim that Israel engineered the incident, during which dozens of migrants died, according to Spanish and Moroccan authorities. The vast majority of the surviving migrants have since been deported back to Morocco.

Bleak work prospects for young Moroccans and crackdowns on government critics, combined with confusion over a change in Spain’s border policy and an apparent loosening of patrols by Moroccan authorities, triggered the exodus to Ceuta last week.

But the claim that Israel was behind it resonated widely on social media, pushed by pro-Palestinian celebrities like Hasan Piker and the actor Javier Bardem, and right-wing provocateurs like Ana Kasparian and Dan Bilzerian.

One widely circulated X post showed a graphic of Israeli Prime Minister Benjamin Netanyahu unleashing a stream of migrants from his mouth into Spain.

Some Spanish political leaders also seemed to run with the claim.

hasan piker anti-zionism antisemitism
Left-wing streamer Hasan Piker in 2025. Photo by Adam Gray/Bloomberg/Getty Images

Israel and Spain are bitter political enemies, with Spanish Prime Minister Pedro Sánchez announcing an arms embargo on the country that he said was aimed at “stopping the genocide” in Gaza, and Netanyahu responded by expelling Spain from the Civil-Military Coordination Center, a multinational effort whose purpose is to coordinate stabilization and relief efforts in Gaza.

Israel and Morocco, meanwhile, are allies. Led by King Mohammed VI, Morocco normalized relations with Israel in 2020.

Ceuta and Melilla, another Spanish city on the North African coast, are the only remaining European-held territories on Africa’s mainland. Morocco does not recognize Spanish sovereignty over Ceuta and Melilla and considers them to be occupied territories.

The theory spreading online went that Israel had nudged Morocco to hurt Spain by flooding the country with migrants, presenting a domestic problem for Sánchez’s left-wing government.

“Israel and America got the Moroccan government to send like 40,000 ppl into Spanish administered territory,” Piker said on his stream. “It’s not even on some conspiracy s–t either, like The New York Times is openly covering it as such. It was classic Israel in the way that they did it, in the shameless way that they took ownership over it.”

A few Israeli officials — and many of the country’s supporters — had expressed schadenfreude at Spain’s domestic trouble. Israel’s ambassador to the United Nations, Danny Danon, posted on X on Friday: “Spain, which never misses an opportunity to lecture Israel, has declared a state of emergency in Ceuta following the crisis over its immigration policy. Maybe before it continues lecturing us, it’s time it explained to the world why it still maintains colonial enclaves in Africa.”

But Israel did not take responsibility for the crisis, and the Times had not covered it as such.

Instead, the Times cited a misinterpretation of a recent Spanish Supreme Court ruling as a possible reason for the sudden surge. It noted that Sánchez, the prime minister, had blamed human-trafficking networks for misleading migrants about the ease with which they could remain on Spanish territory.

The Times also highlighted in several articles the economic vulnerability and despair experienced by many Moroccans, which has led to previous border crises in Ceuta.

The Times did note that while Moroccan officials typically make it hard for migrants to get close to Ceuta, several migrants had said in interviews that police officers “waved them through, allowing them to overwhelm Spain’s border fence with relative ease.”

It did not propose an explanation for this, and Israel did not appear in the article.

Yair Netanyahu’s taunt

Javier Bardem. Photo by Raul Terrel/Europa Press via Getty Images

The most widely cited “smoking gun” came in the form of a 2019 tweet by Yair Netanyahu, the Israeli Prime Minister’s now-35-year-old son.

In the tweet — apparently a rejoinder to the notion that Israel is occupied Arab land — Netanyahu shared a map highlighting Spanish colonial territories in Africa, including Ceuta. He wrote, “Dear Arabs and Muslims. Want to free occupied Arab Islamic lands? Here’s a good start!”

Yair Netanyahu is a podcaster without an official role in the Israeli government.

The post Bardem shared with his 1.5 million followers, originally posted on Instagram by writer Miranda Vidak, cited the tweet even as it seemingly acknowledged the lack of stronger evidence.

“We don’t know who engineered this crisis, but we know who benefits from a weakened, destabilised Spain: Israel, and the Western far right eager to turn migration into a weapon against Muslims,” the post read.

Members of the activist left and intellectual right also fanned the flames of conspiracy. Sean Davis, the founder of the Federalist, and Kenneth Roth, the former executive director of Human Rights Watch, shared the conjecture online.

Roth said Israel’s long-term goal was for Spain to cede control of Ceuta to Morocco, which would prevent Spain from blocking Israeli ships in the Strait of Gibraltar.

Pundits have also observed that the absence of Morocco’s border patrol could be a reaction to Sánchez’s recent official visit to Algeria, which supports independence for Western Sahara, a territory claimed by Morocco.

While Sánchez, the Spanish prime minister, has not associated the breach with Israel, Spanish Transportation Minister Óscar Puente appeared to suggest that Israel bore some responsibility in response to Danon.

Puente responded to Danon in Spanish: “Well, things are starting to get pretty clear.”

JTA contributed reporting.

The post How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists appeared first on The Forward.

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Man charged in a Jewish journalist’s death vandalized a Jewish business days before

The unsolved murder of a Jewish man in a public park, a synagogue desecrated with motor oil and feces, a bagel shop splattered with dirt, and the sudden and tragic death of a Jewish journalist.

Those incidents within a few miles of each other in a heavily Jewish neighborhood of Queens have put the Jewish community in that borough on alert since May. Ronnie Perry, who works at Benny’s Brick Oven Kosher Pizza in the neighborhood, said he can’t help but see a pattern.

“You know what the common denominator is, right?” Perry said.

Though investigators have not determined the motives in each case, prosecutors on Monday charged the same man who allegedly caused the death of the journalist with a hate crime for allegedly vandalizing the bagel shop.

“I was beyond horrified,” said Rachel Sales, daughter of the killed journalist, Cara Trager. “The fact that this guy did a hate crime … days before means that he could have been apprehended before my mom was killed.”

Perry, whose pizzeria is just a block from the vandalized bagel shop, told the Forward that the string of troubling incidents have rattled the community, and there’s not a lot visibly Jewish businesses like his can do to bolster security.

Nily Rozic, the Jewish state Assembly member who represents the Queens district where many of those attacks took place, said the incidents are more than just property damage or isolated violence.

“It really makes people feel like they’re being targeted as a community,” she said.

Last week, prosecutors charged Dawood Faisal, 22, with a hate crime for destroying property at Bagels & Co, a bagel shop on the corner of a major thoroughfare in Fresh Meadows that advertises itself as kosher in neon lights and displays Israeli flags. On two separate occasions in May, Faisal allegedly knocked over multiple plant stands outside the shop and, in one instance, hurled dirt at the outside wall of the store.

In May, Faisal was arraigned on charges of manslaughter for the death of Trager, a Queens-based journalist who was also active in her Jewish community. Faisal allegedly sped over 75 mph through two red lights and collided with two cars, propelling one into a crosswalk where it struck Trager and her husband, Michael, who survived.

Prosecutors have not presented any evidence that Trager was specifically targeted by Faisal, and authorities are not investigating the crash as a hate crime, according to a spokesperson for District Attorney Melinda Katz.

But even before the vandalism charge, Michael Trager told the Jewish Telegraphic Agency that he believed that Faisal had been “looking to do damage in a heavily Jewish area.”

Sales told the Forward her mom was passionate about fighting antisemitism, and the two often discussed the uptick in anti-Jewish hate crimes — including the bagel shop’s vandalism days before Cara Trager’s death on May 29.

“This is a tragedy for the entire Jewish community to understand, and beyond the Jewish community, this is a tragedy for New Yorkers, for Americans, to see that hate crimes don’t end at vandalism. People could die,” Sales said. “My mom died.”

Just a week before the car crash, Albert Itzkowitz, a local rabbi and former kosher bakery owner, was shot and killed while visiting Kissena Park in Queens. Police are investigating the incident as a murder but have not identified any suspects.

His family is calling for the killing to be investigated as a hate crime.

“Daddy was visibly Jewish. He was targeted in broad daylight. He was killed in a public park where he should have been safe,” his daughter, Leah Livshitz, said at a press conference in June. “His family deserves answers. The Jewish community deserves answers.”

Then in July, two Orthodox congregations in Queens were desecrated with feces and motor oil. Police are also investigating that vandalism as a hate crime.

Rozic, the first and only Israeli-born New York state Assembly member, said even as investigations are ongoing, she understands the incidents as “interconnected” and has heard from Jewish constituents who feel afraid.

“Context is important,” Rozic said. “When incidents like this are followed by additional violence, it compounds the fear and the trauma of the community.”

Anti-Jewish hate crimes have increased by 8.5% in New York City this year — with 205 reported versus 189 for the same period last year, according to data from the NYPD.

Mayor Zohran Mamdani, who previously represented a Queens district in the statehouse, has noted his administration’s 800% increased investment in the office of hate crime prevention. But in recent weeks, he has faced backlash from some Jewish New Yorkers after he released a video referring to Israeli Prime Minister Benjamin Netanyahu as a “war criminal” and calling on New Yorkers to protest the Israeli leader’s planned visit to the United Nations in September. Mamdani has defended his comments on Netanyahu as “critiques of a political leader, not of people of a specific faith.”

The post Man charged in a Jewish journalist’s death vandalized a Jewish business days before appeared first on The Forward.

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He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’

David Israel needed an electric razor, so he borrowed Leonard Bernstein’s.

It was the early ‘90s and Israel was about to make his first trip overseas as a representative of the Bernstein estate at the London Symphony Orchestra. He knew that European outlets had a different voltage and so he phoned up the maestro’s daughter Jamie to ask if he could use the one at the Dakota, where Israel worked as an editor, preparing the definitive scores for Mass, West Side Story and On the Town after Bernstein’s death in 1990.

“I took a red eye, so I’m there in the morning, and I was going to shave,” Israel told me in a video call from his home in Malibu. “All of Lenny’s gray stubble comes falling out into the sink. And I thought, ‘Well, if I get a piece of Scotch tape, I could save this, and we could clone him at some point.’ And so I did.”

Israel, who has composed music for Paul Taylor and Twyla Tharp, knew he had a story to tell about his picaresque early days in the world of classical music. His second novel, The Lost Mozart is a kunstleroman that borrows quite a bit from life and, like the stubbly attempt to revive Leonard Bernstein, is about an effort to bring genius back to life.

The story follows Noah Wideman, like Israel a graduate of the Hartt School of Music in Hartford, Connecticut, who stumbles on a fragment of an unfinished Mozart string quartet. An unprecedented 627th composition from a life that lasted only 35 years.

Together with a crew of older men — a legendary classical music radio announcer, his partner and their collector friend in possession of the titular sketch — Noah works to finish what Amadeus started.

Noah, a gifted pasticheur, is primed for the task and, due to an early job at ASCAP, where he surreptitiously recorded the music playing at strip clubs that failed to pay their annual licensing fee, his skills as a detective.

Completing the work of one of the greatest musical geniuses is an act of chutzpah, something Israel knows something about. His own lost Mozart moment came shortly after college, when he made a play for the legacy of another great.

He knew Bernstein socially through the dean of the Hartt School, and chose the college in part because he knew the maestro often came to visit. Israel was scheduled to have dinner with him in 1990, but Bernstein died a month earlier. Israel produced a memorial concert and, on March 13, 1991, was at a party where he ran into Bernstein’s former assistant, who ran the publishing arm of his estate.

“We were just chit-chatting in the kitchen after this concert at this party, and he said, ‘What are you going to do when you graduate?’” Israel recalled. “And I said, ‘ I’m going to work for you,’ and that’s how the job came to be.”

Israel immersed himself in Bernstein’s scores and correspondence, in much the same way Noah dives into the Mozart archive. Bernstein was an idol, but Israel reveres Mozart, and picked him as a subject over Bach or Beethoven in part because of how prolific he was.

“The reason why I felt like this was good material for a novel is because by 2023, which is when I was writing the book, it seemed like the only way you could experience new Mozart was through fiction,” Israel said.

Not anymore. In June, just a couple of months before Israel’s pub date, a curator at France’s National Library found a notebook with sketches from the 22-year-old Mozart, who was in Paris to audition as a court musician at Versailles.

There’s more to the story, Israel said, including Wolfgang’s oft-overlooked older sister Maria Anna, a composer and musician in her own right who got top billing in the siblings’ early tours through the courts of Europe.

The sequel, Israel tells me, will feature her as another “lost Mozart,” and draw from Israel’s own time working on Bernstein’s archive, including his impromptu jam session with Yo-Yo Ma.

“It’s one of the funniest scenes in the first few chapters,” Israel promises. He can’t yet say more about what happens at the Dakota. Readers will have to discover those lost movements for themselves.

 

 

The post He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’ appeared first on The Forward.

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