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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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The Jewish Brigade fought fascism in Italy. Now its flags spark protests.

(JTA) — When the Jewish Brigade appears today in Italian public debate, it is rarely about the British Army unit, formed largely by Jewish volunteers from Mandatory Palestine, that was sent to fight in Italy in the final months of the Second World War.

The Jewish Brigade has become a screen onto which other conflicts are projected: Zionism and anti-Zionism, antisemitism, Israel and Palestine, the meaning of antifascism and the ownership of public memory.

This is why recent tensions in Milan and Rome during Italy’s Liberation Day commemorations were not simply disputes about flags or parades. They were symptoms of a deeper problem: the difficulty of allowing history to remain history, while also recognising that memory is always political.

On April 25, Italy celebrates its liberation from Nazi occupation and fascist rule. It is the most important civil holiday of the Italian Republic, a foundational moment in the country’s democratic identity. But precisely because it is so symbolic, it has always been a stage on which the political tensions of the present are acted out.

The Jewish Brigade occupies a peculiar place in this story. Militarily, its contribution to the Allied campaign in Italy was limited. The Brigade arrived late at the front, in early 1945, and fought for only a short time. Its soldiers were deployed in Romagna, north of Ravenna, along the Lamone, and later near Riolo Terme and the Senio river. About 50 of its soldiers died.

Yet to measure the Brigade only by military impact is to misunderstand its historical significance. Its importance was symbolic, political and psychological. These were Jews in uniform, fighting under a flag marked by the Star of David, against the army of the regime that had attempted to annihilate European Jewry. For many of the volunteers, especially those who were committed Zionists, service in Italy represented more than participation in the Allied war effort. It was a form of Jewish self-assertion, and a claim to political dignity before the world.

This is one reason the Brigade mattered then. It also helps explain why it matters now.

After the war, the memory of the Jewish Brigade did not immediately become central to Italian public memory. For decades it remained relatively marginal, preserved above all within parts of the Jewish community and in the recollections of veterans. Its later rediscovery, especially from the 1990s and 2000s, coincided with new struggles over the meaning of April 25. Some Italian Jewish communities began to bring the Brigade’s flag into Liberation Day commemorations to remind the public that Jews had not only been victims of fascism and Nazism. They had also been combatants, liberators and political actors.

That reminder was, and remains, historically legitimate. Italian Jews belong fully to the history of the Resistance and to the history of the Republic that emerged from the defeat of fascism. The Jews of Mandatory Palestine who served in the Jewish Brigade also belong to the history of Italy’s liberation, however brief their time at the front. They fought in Italy, against German forces, alongside other Allied soldiers and alongside the reborn Italian army. To deny their place in that history is not a neutral act of historical correction. It is an exclusion.

At the same time, it is clear that the Brigade has become controversial not only because of what it did in 1945, but because of what its flag is understood to mean today. The flag of the Jewish Brigade is virtually identical to the later flag of the State of Israel. For some, this makes it a proud symbol of Jewish resistance to Nazism and of the Jewish contribution to liberation. For others, especially in the context of the Israeli-Palestinian conflict, it is read primarily as a symbol of Israel and therefore as a political provocation.

This is the heart of the problem. The dispute is often presented as a debate about history, but it is in fact a debate about the present. People argue about the Brigade because they are really arguing about the legitimacy of Zionism, about whether anti-Zionism can become antisemitism, about whether Israel should be understood as a national project or an imperial one, and about what antifascism should mean today. These questions generate fierce disagreements, and April 25 gives them a highly charged public stage.

There are two competing visions of Liberation Day. One sees April 25 primarily as a historically defined Italian commemoration: the day on which the country remembers those who fought between 1943 and 1945 to free Italy from Nazi-fascism. In this interpretation, the Jewish Brigade clearly has a place, because it took part in that struggle. Palestinian flags, by contrast, are harder to place within that specific historical frame, not because Palestinians were fascists, but because they were not participants in the liberation of Italy.

The other vision is more dynamic and internationalist. It sees April 25 not only as the commemoration of a past event, but as an annual reaffirmation of resistance to oppression in the present. In this interpretation, the presence of Palestinian flags, Ukrainian flags, Iranian dissidents or other contemporary causes can be understood as part of a broader antifascist language. April 25 becomes not only the memory of Italy’s liberation, but a ritual of solidarity with those who resist domination elsewhere.

The Jewish Brigade forces us to confront this tension. It belongs to the historical April 25 because it helped liberate Italy. It also belongs to the broader moral history of antifascism because it embodied Jewish armed resistance to Nazism. But its memory is now inseparable from the unresolved political and psychological impact of the Israeli-Palestinian conflict on Italian, and indeed international, public life.

This does not mean that every criticism of Israel is antisemitic. It is not. Nor does it mean that Jewish history should be used to silence Palestinian suffering. It should not. But it does mean that excluding Jews from an antifascist march, insulting people carrying the symbols of the Jewish Brigade, or treating Jewish participation in Liberation Day as illegitimate is a profound historical and moral failure. Antifascism without Jews is not antifascism. An April 25 in which Jews are tolerated only if they hide the symbols they decide to choose is not a healthy democratic ritual.

The answer is not to turn the Jewish Brigade into a weapon in today’s political battles. Nor is it to erase it in the name of avoiding controversy. The answer is to recover the complexity of its history. The Brigade was a military unit, but also a symbol. Its soldiers were liberators in Italy, survivors or relatives of victims of European catastrophe, Zionists of different kinds and human beings who often carried grief, hope and a desire for revenge. Their story links the Holocaust, the Second World War, the end of empire, the birth of Israel and the politics of memory in postwar Italy.

That is why the Jewish Brigade matters today. It reminds us that history cannot be reduced to slogans, that memory can both illuminate and distort, and that democratic societies must make room for complexity and uncomfortable truths.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of JTA or its parent company, 70 Faces Media.

The post The Jewish Brigade fought fascism in Italy. Now its flags spark protests. appeared first on The Forward.

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Jerusalem Pride march turns toward the Knesset as LGBTQ Israelis eye pivotal election

(JTA) — JERUSALEM — The Pride march in Israel’s capital city changed its traditional route on Thursday to end near the Knesset, in a show of force ahead of elections that could have major implications for the status of LGBTQ Israelis.

“If the current government has a problem with LGBTQ+ people, then the current government can go home, because the community is here to stay,” opposition leader Yair Lapid said during the culminating rally.

Jerusalem’s Pride march is always more muted than the raucous celebration that takes place each June in Tel Aviv. But this year, the looming election, which must be held by Oct. 27, galvanized participation.

More than 10,000 Israelis gathered in Sacher Park for the rally, according to Noa Fisher of the Jerusalem Open House, the LGBTQ+ equality organization that organizes the event.

“It’s always more like a protest than anything else. This year, especially,” said Hadas Bloemendal, chair of the Jerusalem Open House, walking alongside the crowd with her baby in a stroller.

“I’m supposed to be on maternity leave,” she said. “But this year, I had to be here.”

The status of LGBTQ Israelis is complex. While the country has a thriving gay culture and the speaker of the Knesset is openly gay, same-sex marriage is prohibited by law and some haredi Orthodox lawmakers have spoken with disdain about LGBTQ people and said they want to see their rights rolled back. The elections this fall will determine whether those lawmakers retain power in the next government.

Michal Rozin, a former lawmaker from the liberal Meretz party, urged rally-goers on Thursday to boo after recounting a 2023 comment by a member of the United Torah Judaism party, a partner in the governing coalition, who said the LGBTQ community is “the most dangerous thing for the State of Israel, more than Islamic State, more than Hezbollah, more than Hamas.” (He was commenting during Pride month, before Hamas’ Oct. 7 attack on Israel.)

Avi Maoz, an anti-LGBTQ politician who was part of the current government until last year, called this year’s march an “abomination” in a post on social media on Thursday.

The rally marked 11 years since 16-year-old Shira Banki was killed when a haredi Orthodox man stabbed six Jerusalem Pride attendees, weeks after being freed from prison after staging a similar attack a decade earlier.

“Some of the friends she walked with are still, today, volunteering. That’s what echoes the most, what she chose to do,” Bloemendal said.

Security was intense Thursday, and the gathering area before the march was completely sealed off. More than 2,000 Israel Police officers and border agents were dispatched to protect the march, according to Israeli police spokesperson Dean Elsdunne.

Behind a wall of tour buses was a counter-demonstration hosted by the extremist group Lehava, which opposes Jewish-Arab coexistence and gay relationships. By the time the march left Sacher Park for the Rose Garden near the Knesset, only a few dozen men remained in the heavily policed and cordoned-off area.

“Those standing outside and protesting against us have forgotten what it means to be Jewish and have forgotten what it means to be human,” Lapid said from the stage.

Despite the counter-protest, spirits were high at the rally, where attendees said they were determined to make their voices heard at a time when they feel their country is closing itself off to LGBTQ+ life.

“The LGBTQ+ community is present everywhere that the fate of this country is being written,” Rozin said in her speech. “But there are those who continue to incite against it.”

Lapid has long made LGBTQ+ equality a central tenet of his platform. His alliance this year with Naftali Bennett (a religious Zionist who historically opposed same-sex marriage) is notable in part because Bennett announced at their April 26 press conference announcing a joint campaign that a government under his leadership would advance same-sex marriage in Israel.

Marriage in Israel is regulated by the Rabbinate, which prohibits LGBTQ+ unions, leaving many couples to wed abroad and petition to have those marriages recognized at home. Lapid promised that “in the first 100 days of the next government, we will bring legislation that says the rights of every couple in Israel will be equal. Mom and dad, dad and dad, mom and mom —  everyone the same rights.”

The nearly 10,000 attendees gathered beneath different banners and identities, some flying the flags of their youth movements, from socialist to LGBTQ+ organizations, to different political factions, including the Democrats, which made a significant showing at the event.

Drummers from the Pink Front led the rally toward the Rose Garden near the Knesset, passing through a tunnel, with chants echoing off the stone walls.

Shira Zagury, CEO of Shira Banki’s Way, founded by Banki’s parents the year after her murder to build coexistence and pluralism in Israeli society, said the march “continues to mark a moment of inclusion and positivity.”

Before the march set off for the Rose Garden near the Knesset, Rabbi Tamar Elad-Appelbaum recited the Traveler’s Prayer, praying for the marchers’ safety and alluding to Banki’s death nearly 11 years before.

“In the face of violence, hatred, and attempts to send us back into the closet, we will march this year and every year and say, ‘We are here to stay,’” she said.

The post Jerusalem Pride march turns toward the Knesset as LGBTQ Israelis eye pivotal election appeared first on The Forward.

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British government backs NHS antisemitism reforms that would restrict political symbols

(JTA) — Doctors and nurses in the U.K. could soon be banned from wearing pro-Palestinian and pro-Israel symbols at work following recommendations from the British government’s independent advisor on antisemitism.

The advisor, Lord John Mann, delivered 36 recommendations to tackle antisemitism across the National Health Service in a report that the government formally accepted on Thursday.

“Jewish people and everyone experiencing discrimination need action, not words,” Secretary of State for Health James Murray said in accepting the recommendations for the country’s publicly funded healthcare system.

Prime Minister Keir Starmer charged Mann with tackling antisemitism in the NHS in October, soon after an attack on a Manchester synagogue in which two Jewish men were killed.

The review followed multiple high-profile incidents of alleged antisemitism within the health care system, including where Jewish patients said they were uncomfortable or unable to receive care from workers whose pro-Palestinian signifiers were at odds with the patients’ support for Israel.

Mann’s investigation documented “routine ostracism” of Jews within parts of the health service, Jewish doctors who considered leaving their jobs because of antisemitism and Jewish patients who said they were afraid to seek NHS treatment because they feared antisemitism in doing so.

Calling such a climate “never acceptable,” Mann said changes are needed, including to the NHS dress code, which has not been updated recently to address political symbols. He said he believed political symbols should be banned inside NHS facilities and NHS workers should be barred from wearing their uniforms to political rallies.

“The firm position of this review is that political identifiers do not have a place in the NHS,” Mann wrote, adding, “To be more specific, saying ‘Free Palestine’ or ‘I love Israel’ are reasonable beliefs and expressions but the identification of such views or beliefs on public facing NHS owned profiles might, in of themselves, be a barrier to patients.”

The report also calls for tracking data about Jewish patients to be able to monitor their satisfaction and medical outcomes, training health care workers about antisemitism and improving systems to handle patients’ discrimination complaints.

No timeline for implementation is laid out, but Murray said changes would be rolled out “without delay” and a first progress report would be published by the end of the year.

Unison, a public service employees union that includes NHS workers, said it opposes antisemitism and praised some of Mann’s recommendations but raised questions about the dress code regulations. “There’s a real risk precious time and resources will be spent trying to define a political badge and what staff can wear in their own time,” it said in a statement.

British Jewish groups applauded the report. The Board of Deputies of British Jews’ Vice President Karen Newman thanked Mann and said the Board “has long made the case for many of the measures included in this report.” Among them, she said, were “training, staff accountability, uniform guidance, recording of Jewish ethnicity, and empowerment of Jewish staff networks.”

Newman also noted that several of the recommendations were included in the board’s July 2025 Commission on Antisemitism report, which Mann jointly chaired.

The Jewish Medical Association said the reforms would ensure “accountability for protection from discrimination” for both Jewish staff and patients and other minorities, and the Community Security Trust said it welcomed Mann’s recommendations and “the clear recognition that antisemitism must be addressed urgently across the NHS.”

Concerns about whether people perceived to be Jewish or pro-Israel can safely receive medical care from pro-Palestinian workers has ratcheted up anxiety in Jewish communities around the world, fueled by viral incidents such as an Australian nurse who filmed herself threatening Jewish patients last year.

Ahead of Lord Mann report’s, the British network ITV News aired an interview with an Orthodox Jewish doctor who quit his NHS job and moved to Israel this week with his family, citing rising antisemitism in England.

Dr. Boruch Michaels lived in the heavily Orthodox Jewish London neighborhood of Golders Green, where a spate of recent attacks on Jewish targets. Among the issues he told ITV that he had seen at work were other doctors refusing to treat Israeli patients and staff refusing to give Jewish patients kosher meals.

He said, “If they are dying and in A&E [the emergency room] I’ve been told by doctors that if they’re from Israel then they will not treat that person.”

Mann did not comment publicly on the doctor’s account but said in making his recommendations, “Jewish people have to be confident that they will receive the same treatment as everyone else, at all times in all situations.”

Speaking to the BBC on Wednesday night, Mann elaborated on his views about the political signifiers in the workplace. (Neither he nor the report specifically mentioned keffiyehs, signifiers of Palestinian solidarity that some Jews and allies of Israel interpret as support for violence.)

“An ‘I support Palestine’ badge, or anything like that, is a problem for some people, just in the same way as an ‘I support Israel’ badge is a problem for some people. Don’t wear either,” he said.

More broadly, Mann said, workers should not be bringing their views into the NHS. “The stronger the views the bigger the problem,” he said.

The post British government backs NHS antisemitism reforms that would restrict political symbols appeared first on The Forward.

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