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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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Does Jewish law say it’s OK to lie to the high-roller who wants to manage your rock ‘n’ roll band?

The year is 1986.

Last night, as I left for our gig at the Ritz, Migdalia — a stunning Puerto Rican hooker — was back on my stoop, proffering her nasty wares and services. Coming home later that night with an onion bagel and a half-gallon of milk, I see her again, this time with beard stubble pushing up through her makeup. She shoots me a forlorn look and continues pissing, upright, in the tiny foyer of my Hell’s Kitchen apartment.

“Hey,” I say. “Wouldn’t it be better for everyone to pee outside the entryway?”

Once inside, moonlight is glinting off what appear to be diamonds — dozens of them. On closer inspection, I see they’re just bits of glass. Some asshole shot out my back window again.

In the morning, out on 47th Street, a car honks and I head downstairs. It’s a gold stretch limousine. My roadie — and soon-to-be manager — Wess is sitting in back in torn Levi’s, his pasty knees poking through the holes. Today we’re heading to Caesars Atlantic City to meet Jimmy Valenti. Jimmy got my new record from his nephew Bobby, a DJ at a club in Bergen County, and now he wants to help. They say he’s got connections.

The limo driver starts the car and turns around in his seat. “You guys need anyting, jus’ ask. We got shrimp cocktails and plenty o’ booze in the fridge.”

“Thanks,” I say.

“Jimmy’s crazy excited to see the bot’ a youse. He wants ya to know you’ll be flyin’ back to the city in his private chopper.”

The view out the author’s Hell’s Kitchen apartment window, circa 1986. Courtesy of Peter Himmelman

We arrive at Caesars and two bellmen with little white towels draped over their forearms greet us at the door. Each towel is embroidered with my last name in gold. I quickly notice Himelman has been misspelled — one m where there should be two. Wess and I trade what-the-hell looks as we ride the elevator to the penthouse.

“Enjoy your stay,” one of the bellmen says, leading us into a room big enough for a grade-school soccer game.

In the center of the penthouse is a kidney-shaped swimming pool overlooking the Atlantic Ocean. Draped over a chaise longue are a swimsuit and two enormous towels, both embroidered with my last name — again, spelled incorrectly.

The ornate double doors swing open. In walks Jimmy Valenti, a large, gregarious man with dyed black hair and a Buddhist mala bead bracelet around his left wrist.

“Sit down, boys. Relax,” he says. “I’ll have Scotty send up lunch. You like chops?”

He leads us to chairs near the pool. “Pete, ya know the difference between a stallion and a gelding?”

Before I can answer — and of course I have no idea — Jimmy says, “A gelding is a horse with its balls clipped off.”

He pauses, letting the thought hang there.

“Without capital, that’s exactly what you are — a ball-less perdente. Good news is, I’m here to give you some. What do you need? 500K? A million?”

“Actually,” I say, “I hadn’t really given it much thought.”

The doors open again and two long tables are wheeled in. On the first is a platter of lobster tails on ice alongside a trough of French-fried onion rings. On the other, a crystal bowl of jumbo prawns, three massive Caesar salads, and a tray with enough porterhouse steaks to feed a dozen men.

Jimmy spears a slab of meat with the tip of his steak knife and waves it in my face. “Mangiare!

“Jimmy,” I struggle to say through bites of the tenderest steak I’ve ever eaten, “I already got a guy helpin’ us out. He’s kind of our manager. Kind of.”

“Oh yeah?” Jimmy says. “What’s he puttin’ in, cash-wise?”

“Well, considering his time and everything, probably around $1,500.”

With a mouthful of bloody meat, Jimmy laughs. In fact, he laughs so hard and for so long I think he’s going to choke to death. He finally catches his breath.

“I see you in a rock video with some big-titted broad, walkin’ hand-in-hand near that giant globe they got down at Epcot Center. Romantic as hell. You ever been there? We shoot a real classy video for your song, “Only You Can Walk Away” for around 100, 150 grand. Then we pull some strings and get MTV to play the shit out of it.”

He leans in. “Whaddya say, Pete? You a stallion or a gelding?”

Jimmy pulls out three cigars. “Cubans,” he says, and from under the table produces a gold bucket of matchbooks, each bearing a close-but-no-cigar version (Samson Laraunce) of my band’s name, Sussman Lawrence, embossed in gold letters.

He cuts the tip of a cigar with the steak knife and asks, “Pete, I gotta know. You a horse with balls or no balls? Which is it?”

He looks out at the dark waves.

The back cover of the author’s 1987 album ‘Gematria.’ Courtesy of Peter Himmelman

As I struggle to come up with the right answer, I can’t help imagining some unfortunate future in which I’m forced, at the barrel of a gun, to sing at Jimmy’s cousin’s wedding, his uncle’s birthday, his nephew’s christening, and his great-aunt’s wake.

Clearly, I am the gelding.

“It sounds amazing,” I say. “I’ll just need a day or two to think it over.”

Jimmy reaches for the phone. “Scotty, can we fly these boys back to the city in the bird, or is the weather too rough?”

A couple days later, back in Hell’s Kitchen, I compose this simpering, utterly gelding-esque letter:

Dear Mr. Valenti,

Thank you for your graciousness and generosity. This past month I’ve been offered a position as a broker with Merrill Lynch, and today, regrettably, I’ve decided to join the firm.

Should I ever decide to pursue a career in music again, please know you’ll be the first person I call.

Today, decades later, I search for a justification for my lie. Since nothing else seems to apply, I turn to Halacha, Jewish law, and settle on this: pikuach nefesh — the saving of a life — overrides nearly every commandment. Given the circumstances, a credible argument can be made that my life would have been at risk if I failed to perform or show up when asked; therefore, lying was permitted.

That said, I should also mention that the man did not have the best personal hygiene. I’m not certain that alone rises to the level of pikuach nefesh, but it didn’t help.

As for the “bird,” Jimmy was right. The weather was too rough. Scotty had the limo we came down in “all refreshed ‘n’ replenished.” The same driver took us all the way back to Hell’s Kitchen. Migdalia was there, sitting on the front stoop. I stopped into a bodega and picked up a tuna sandwich for the both of us.

The post Does Jewish law say it’s OK to lie to the high-roller who wants to manage your rock ‘n’ roll band? appeared first on The Forward.

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In two controversial ads, a tale of how not to fight antisemitism — or support Israel

Multimillion dollar ad campaigns aimed at scaring Jews, or scaring others on Jews’ behalf, are not working.

They are not effectively combating antisemitism. They are not strengthening Jewish life. And they are not persuading Americans to embrace Israel or its government’s current course of action. They are, in fact, backfiring.

That was recently made clear in two very different contexts: A New Jersey Congressional race, and the Super Bowl. The reactions to two disparate ads — one attacking former Rep. Tom Malinowski, and one advocating an approach for fighting antisemitism that some found dated — sent the same message.

We Jews are tired. We are tired of being told that the only way to be Jewish in the United States is to defend Israel’s indefensible actions. We are tired of being blamed for every policy choice the Israeli government makes. We are in a precarious moment in history, possibly a pivotal one — and we are tired of being shown half-hearted solutions. We are tired of being afraid.

Fear is not a strategy. It is a reflex. And acting reflexively will not help us build a strong future.

A telling political miscalculation

The United Democracy Project, the super PAC affiliated with AIPAC, spent at least $2.3 million attempting to defeat Tom Malinowski in the race to replace now-New Jersey Gov. Mikie Sherill in the House of Representatives. Malinowski is no fringe critic of Israel. He is a longtime supporter of the Jewish state, who has said he would not deny the country what it needs to defend itself.

His only deviation from AIPAC orthodoxy was that he refused to rule out placing conditions on U.S. aid. For that, he became a target.

The AIPAC-backed ads themselves did not mention Israel at all. Instead, they criticized Malinowski for a vote on immigration enforcement funding during President Donald Trump’s first term, in a clear attempt to paint him as unreliable on domestic security issues. The goal, as a spokesperson for the PAC stated openly, was to push votes toward the group’s preferred candidate in the crowded primary.

Instead, Analilia Mejia, a left-leaning organizer who openly stated she believes Israel committed genocide in Gaza, surged to the lead. She declared victory on Tuesday.

In other words, after $2.3 million in negative ads, the candidate who most directly accused Israel of genocide appeared to benefit the most.

Many of AIPAC’s choices in this matter could be criticized, including their stance that openness to any conditions on aid is anti-Israel or worse, antisemitic. But perhaps the most important one was their decision to treat the issue of support for Israel as one that must be smuggled into a race under cover of unrelated issues.

If the case for unconditional support of Israel’s current government is strong, then why cloak it in ads about ICE? If such support is as morally and politically sound as its architects insist, it should be able to stand in the open.

The choice to obscure it suggests something else: that traditional, narrow support for the current Israeli government and its military campaigns no longer carries the traction it once did. Voters can sense when an argument is being rerouted through unrelated fears. And when they do, it breeds not persuasion but distrust.

Post-it advocacy

Then there was the Super Bowl.

An ad funded by Patriots owner Robert Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, ran during the game. In it, a teenage Jewish boy walks down a school hallway, not knowing that someone has put a Post-it on his backpack reading “dirty Jew.” He looks small and isolated.

A larger Black classmate notices, covers the note with a blue square, then puts another blue square on his own chest in solidarity. The message is that allies can stand up to antisemitism.

But the image felt oddly untethered from the current moment. It asked viewers to see Jews primarily as vulnerable targets of crude prejudice. It did not speak to the nuance of Jewish life in America today. It did not grapple with the political entanglements or technological shifts shaping public debate. It flattened Jewish identity to an experience of persecution.

The same broadcast gave us a chance to understand the risks of that approach — of acting like minorities live in a state of constant endangerment.

Puerto Rican artist Bad Bunny headlined the halftime show with a performance that was an act of cultural declaration. His staging celebrated Puerto Rican life and heritage, in all its complexity. There were the sugar cane fields, where enslaved people were forced to labor before emancipation, turned into a site of essential but emotionally mixed heritage. There were joyful community scenes interspersed with critiques of infrastructural failure. He performed almost entirely in Spanish, ending with a roll call of countries across the Americas and a message of unity that transcended borders and expectations.

That was a radical act at a time when this country is rife with state violence largely targeting Spanish speakers from many of those countries. Immigration and Customs Enforcement raids, deportations, and threats against immigrants that have left families terrified and communities in crisis. Just days before his performance, Bad Bunny used his Grammy acceptance speech for Album of the Year to demand “ICE out,” a protest call to make clear that immigration enforcement’s brutality was unacceptable and dehumanizing.

The contrast could not be sharper.

Bad Bunny’s presence, his language choice, his celebration of heritage spoke to millions; it was the most-watched halftime show ever. It’s hard to imagine it being so successful if he had focused exclusively on the Latinx experience of persecution in the U.S.

Cultural vitality is an essential partner to moral clarity in building a stronger future. That building means saying no to violence, but also yes to life, even when it is complex and unsettled. It means joy. It means pride.

The AIPAC-funded ad against Malinowski and the Blue Square Alliance-funded one about fighting antisemitism made the same mistake. Fear alone does not persuade people to seek change. Faith in the good that life has to offer must be part of the picture.

In the classic Jewish text The Big Lebowski, Walter Sobchak delivers a vocal celebration of our identity. “Three thousand years of beautiful tradition from Moses to Sandy Koufax,” he says, “you’re goddamn right I’m living in the past.”

It’s a funny line. But it’s also a reminder.

We come from a civilization of argument, poetry, exile, reinvention, baseball heroes, mystics, storytellers, radicals, comedians, ping-pong hustlers and stubborn moral voices. We do not need to be reduced to frightened caricatures. We do not need to outsource our dignity for protection. We do not need to insist on adherence to dated principles in order to prove our belonging.

If we are going to invoke thousands of years of Jewish history, let it be the history of ethical wrestling, cultural creativity, and unapologetic presence. Let it be a Judaism that refuses both erasure and weaponization.

That is the Jewish future worth living for.

The post In two controversial ads, a tale of how not to fight antisemitism — or support Israel appeared first on The Forward.

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Tucker Carlson, the Kennedy Assassination, and the Theater of ‘Just Asking’ About Israel

Fox personality Tucker Carlson speaks at the 2017 Business Insider Ignition: Future of Media conference in New York, U.S., November 30, 2017. Photo: REUTERS/Lucas Jackson

In one of Tucker Carlson’s recent Instagram reels, drawn from a conversation with far-left anti-Israel pundit Cenk Uygur, Carlson returned to a maneuver that has become central to his treatment of Israel and Jews.

Carlson noted references to Israel in the assassination files of John F. Kennedy and Robert F. Kennedy, and wondered aloud why some remain redacted more than 60 years later.

His guest, Cenk Uygur, supplied the line that Carlson basically asked for: “That’s almost an admission.”

Carlson widened the frame: Why do we keep seeing Israel [in these files]? Why are the lines blacked out? Why, he asked, are there two “monuments” in Israel to James Jesus Angleton, the CIA’s former counterintelligence chief?

Then came the disclaimer. Carlson says he opposes conspiracy thinking because it “drives you crazy.” But, he adds, “if you don’t tell people the truth, like what are they supposed to think?”

The performance is familiar. The host is merely “asking questions.”

But questions of this type are not requests for information. They are accusations regardless of the punctuation. They gesture toward a very nefarious destination, while preserving the speaker’s ability to claim he never quite traveled there.

And as with almost everything Carlson has written or said about Israel in the past few years, this series of “questions” is missing important information and is deeply misleading.

Anyone who has spent time with the Kennedy archives knows that Israel is hardly unique in attracting redactions. Black bars sit beside Mexico, Cuba, the former Soviet Union, Jordan, and a host of other countries. They exist for reasons that are often mundane: protecting sources, preserving methods, honoring liaison agreements, or shielding names that remain sensitive.

A redaction is not a confession. It is often paperwork.

Carlson should know this. Uygur should as well.

But this ordinary explanation, and the fact that many other countries have redactions in the Kennedy assassination files, would collapse the drama.

The “show” depends on persuading viewers that redactions related to Israel must mean something darker.

And so, evidence is withheld. Suspicion advances. Tone does the work that proof cannot.

This is not investigation. It is nefarious storytelling.

Then there is the Angleton insinuation.

Angleton oversaw counterintelligence and, among many responsibilities, managed relationships with allied services across Europe and the Middle East. His ties with Israel grew out of years of professional cooperation and personal familiarity.

Israel later honored him.

There is nothing extraordinary in that. Intelligence communities commemorate foreign officials who strengthen relationships and collaboration. Streets are sometimes named. Plaques are mounted.

Gratitude is not evidence of control. And commemoration is not proof of conspiracy.

To present routine diplomacy as something sinister is to convert normal statecraft into conspiracy.

Carlson’s particular gift (and grift) lies in inversion. He warns against conspiracism while practicing it. He performs reluctance while manufacturing certainty.

If conspiracy thinking corrodes those who consume it, as he says, one might imagine restraint before distributing it at scale.

But insinuation has become Carlson’s product. And it is not randomly distributed. It moves in one direction. The questions chosen, the contexts omitted, the raised eyebrows, the studied bewilderment — they point somewhere specific.

Toward Jews. Toward Israel.

There is never any actual evidence that Tucker provides. What remains are misleading hints elevated into conclusions, delivered with deniability and received, inevitably, by far too many, as fact.

History knows this propaganda method well. It is the politics of implication, the art of constructing guilt through repetition rather than demonstration. The speaker positions himself just outside the accusation while ensuring that the audience hears it clearly.

We know, in retrospect, what such machinery can produce.

The tragedy is not only that it is dishonest. It is that it works.

Micha Danzig is an attorney, former IDF soldier, and former NYPD officer. He writes widely on Israel, Zionism, antisemitism, and Jewish history. He serves on the board of Herut North America.

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