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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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My hopes for the rabbi who envisions my defeat — and for a better Jewish future

Dear Rabbi Cosgrove,

Thank you for your letter this week. Although you envision my electoral defeat two years from now, I recognize that it comes from a place of genuine concern, for me and for our shared future.

While your letter imagines my political fate, I think it’s really the future of the Jewish community that’s at stake. I know you care about the safety and thriving of Jews in New York City and beyond — so do I. We just have different ideas about how best to achieve it.

Two thousand years ago, Hillel prescribed us a challenge, in two questions: “If I am not for myself, who will be for me? But if I am for myself only, what am I?”

You believe that I am falling short on the first of Hillel’s questions. In our tradition of tokhecha, of accountability, I’ll sit with your criticism and take it seriously. I fight fiercely to keep our people safe, here in New York City, across the United States, and in Israel. I urged Mayor Zohran Mamdani to keep Jessica Tisch as NYPD Commissioner; to discourage the use of phrases like “globalize the intifada”; and to increase funding to combat antisemitism and other forms of hate. I’m pleased he’s done those things, and I’ll keep pushing for more.

I believe in the vision of a Jewish and democratic Israel, as imagined in its Declaration of Independence. I just don’t believe there can be democracy with occupation, or that Israel’s present actions in Gaza, the West Bank and Lebanon are consistent with that vision. On Election Night, I spoke about Israelis who provide protective presence in the West Bank, putting their lives on the line to help protect Palestinian neighbors from settler terrorism, as heroes whose courage I hope to emulate. And I pleaded with people not to use “Zionist” as a slur.

But even if I were an anti-Zionist, I would still be deeply within Jewish tradition and values.

My son is named after Marek Edelman, a leader of the Warsaw Ghetto Uprising, and a Bundist (Jewish democratic socialist) who was not a Zionist. Albert Einstein and Judah Magnes, a leading American rabbi who moved to Israel in 1922, both worried presciently about the dangers of sovereignty in a “Jewish state” and preferred to imagine a bi-national one. Many Jews are rediscovering those traditions, and concluding that they fit better with the Jewish values they learned in Hebrew school.

Your efforts to define them, and me, outside the Jewish community, are dangerously short-sighted. Jews are not made safer by proscribing a particular vision of Israel as the price of full belonging, or by insisting on unconditional support for Israel while it commits human rights violations against Palestinians.

Like the Israeli human rights group B’tselem, Israeli-American historian and eminent Holocaust scholar Omer Bartov, and the Lemkin Institute — the legacy of the Polish Jew and Holocaust survivor who developed the term — I believe with great sadness that Israel’s destruction of Gaza meets the definition of genocide. But whether one uses the term or not, surely we can agree that the scale of Palestinian death and suffering should trouble every Jew. Our obligation is not to ignore it, or explain it away, but to reckon with it — and to change it.

You recently urged candidates for office seeking the Jewish community’s support to march in the Israel Day Parade. But if representing Jewish New Yorkers requires marching alongside Israeli Finance Minister Bezalel Smotrich, who has called for the ethnic cleansing of Palestinians, perhaps we should ask whether we’ve confused loyalty with moral leadership.

I believe that we need more attention to Hillel’s second question. Our tradition asks us never to become indifferent to the suffering of children. I cannot reconcile Israel’s killing of thousands of Palestinian children with the Judaism that shaped me — most deeply, with the idea that every one of them was created b’tzelem Elohim, in the image of God, just like my kids.

The future you imagine presumes that the greatest danger facing Jewish life is that Jews will leave Zionism. But it seems to me the real danger is that young Jews will conclude there is no room for them inside Jewish institutions unless they silence their conscience. A community cannot thrive if the choices it offers the next generation are hypocrisy or excommunication.

At the end of your letter, you welcome me “back,” presumably to a position of always defending Israel against its critics, insisting that Zionism is an essential part of every Jewish identity and refusing to be in political coalition with people who disagree.

I’d like to invite you forward, to a belief in shared safety, where we don’t compromise on anyone’s humanity.

Or, at least, I’d like to invite us together to attempt a more productive conversation, to continue a debate that Jews have been having for at least 2,600 years. You recently called for Jews “to avoid the reductive and destructive tactic of labeling people with whom we disagree either as self-hating Jews or colonialist aggressors.” Let’s model that together.

Our differing points of view represent a longstanding debate amongst our people about the best way to achieve safety and flourishing, for ourselves and our neighbors. There’s room to keep that debate going — through conversation and dialogue, not through exclusion and shaming.

The door is open, rabbi. Welcome forward.

The post My hopes for the rabbi who envisions my defeat — and for a better Jewish future appeared first on The Forward.

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After 4 years and a stubborn leak, a landmark mikveh is finally whole again

Unveiled in the suburbs of Boston more than two decades ago, the Jewish ritual bathhouse known as Mayyim Hayyim offers an intimate space for people of all genders to mark life’s transitions. The facility’s pair of pools beckoned thousands from miles around, effectively reinventing the ancient Jewish practice of mikveh immersion for the modern era.

Then one of the tubs sprung a leak that took more than an ordinary plumber to fix. Now, more than four years later, the mikveh itself has had a rebirth, with the reopening of the immersion pool on the building’s left side, restoring a source of strength in suburban Boston that has become a pillar of American Jewish life.

“It felt like we were cut off from a really important part of our space and our connectedness,” said Sarah Quiat, a mikveh guide at Mayyim Hayyim who has been guiding immersions for seven years. “Being able to give the immersee the option of the left pool in and of itself feels like a core part of how Mayyim Hayyim approaches mikveh. To be able to offer and facilitate the immersion that a person is looking for comes down even to the details of which pool is calling to you.”

Tucked into a butter-yellow, 19th-Century New-England-style home in Newton, Mass., Mayyim Hayyim, Hebrew for “living waters,” grew out of a vision developed by author Anita Diamant and collaborators affectionately known as the “Mikveh Mamas.”

The founders grounded Mayyim Hayyim in a desire to enrich ancient ritual with contemporary life and make it accessible to Jews of all identities and types of observance.

Since ancient times, traditional Judaism has called for married women to immerse themselves in a mikveh after their menstrual period or childbirth before resuming sexual relations with their husbands. In the 1970s, as the Jewish feminist movement began picking up speed, thought leaders including Diamant looked beyond the patriarchal origins of mikveh and sought to reimagine and reclaim it.

“We, as a Jewish community, had to do better,” Diamant said in an interview. “We needed a mikveh where everyone who entered felt welcomed and valued.”

Today, Mayyim Hayyim offers a wide range of non-traditional immersion ceremonies — including for gender transition milestones, survivors of domestic violence or abuse, or individuals recovering from long-term illness — in addition to more conventional ceremonies for occasions like b’nei mitzvahs, the High Holy Days, and conversions.

The pool’s restoration was made possible by a joint gift last year from Mikhveh Mama, Paula Brody, and her husband, Merrill Hassenfeld.

For their 20th wedding anniversary in 2004, the couple immersed in the waters on the house’s left-hand side.

But in February 2022, that pool sprung a leak, and the water level began declining at a rate of more than one inch per day. A leak of such magnitude rendered the pool not Kosher by halachic standards, forcing the organization to close the pool until further notice.

Contractors began work to diagnose the source of the leak. Then came another setback — the particularly frigid Boston winter of 2023. Burst pipes caused a major flood in the building. Now other repairs to the building had to be prioritized.

Brody and Hassenfeld had not been aware that the mikveh where they marked their 20 years of marriage was out of commission. Together, they donated the money to finance the restoration ahead of their 42nd anniversary on June 24.

Since then, members of an adult B’Mitzvah class from a local temple have sought the waters of the mikveh and, during Pride Month in June, Mayyim Hayyim and Keshet, an advocacy group for LGBTQ+ Jews, hosted an evening of affirming immersions for the queer community.

“It was always envisioned with the two pools,” Brody recalled. “When I realized that it had been dysfunctional, we really wanted to help.”

“It enables Mayyim Hayyim to be whole again,” she added.

Mia Peloquin traveled from Connecticut to immerse themself at Mayyim Hayyim last year to mark their conversion. In August, they will return with their friend who converted a year earlier. The pair will celebrate their conversion anniversaries together.

“I was actually surprised that the left pool was open,” Peloquin said. “We thought we would have to go in one after another, which would extend our trip in Massachusetts a bit longer, but finding out that the left pool was open was very exciting for us because we get to immerse at the same time.”

During the closure, the organization has been guiding immersions solely using the pool on the right side of the building. Even with one operational pool, more than 900 people visit Mayyim Hayyim for roughly 1,600 immersions annually, many hailing from the surrounding Boston area, while others plan international travel to experience the one-of-a-kind space.

In addition to increasing the organization’s capacity for immersions, having both pools back to full functionality allows for expanded partnerships with Jewish institutions.

Beginning in 2023, then-Brandeis student and Hillel Tfilah Coordinator Zac Gondelman saw the power of ritual immersion and identified a critical education gap on the subject among his peers.

“Reform Jews came into Brandeis feeling like there was a world of Jewish ritual and practice that they had never heard of or accessed or lived in,” he said. “And so, I thought there was no better way to bridge those things than to bring a whole bunch of college kids to the mikveh.”

Despite Mayyim Hayyim’s decreased capacity at the time, Gondelman helped organize an annual trip for Brandeis students each year ahead of the High Holidays. With the second pool now open, more students can participate.

Harvard Hillel recently organized a trip to the mikveh for graduating seniors to mark the completion of college.

Engaging with the community through the mikveh has long been central to Diamant’s founding vision for the space. In doing so, Mayyim Hayyim has helped the ritual expand and grow, and even interact with other ancient practices. In 2024, the North Shore Hevra, a Boston-based community of Jews seeking to revive Jewish death and burial rituals called tahara, began working with Mayyim Hayyim to offer mikveh immersions for its tahara leaders.

Linda Goodspeed, cofounder of North Shore Hevra, said a shared passion for breathing contemporary life into ancient practice helped forge a relationship between the two organizations. Now, tahara volunteers can receive a newly created immersion blessing before the High Holidays, one adapted ancient practice to prepare for another.

“They were really our mentors,” Goodspeed added.

That mentorship extends far beyond Boston. Through the Rising Tide Open Waters Mikveh Network, 39 facilities in the U.S. and an additional nine internationally draw on Mayyim Hayyim’s extensive training resources to prepare their guides to serve the local community and foster mikvehs around the world.

Rabbi Miriam Berger, founder of Wellspring, another pluralistic mikveh in the network located in London, England, considers Mayyim Hayyim to be “the mothership.”

“Judaism gifted us mikveh,” she said. “Mayyim Hayyim gifted it back to us.”

The post After 4 years and a stubborn leak, a landmark mikveh is finally whole again appeared first on The Forward.

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‘There’s nothing I can say to her’: Boulder attack survivors have words on antisemitism for Congressional nominee Melat Kiros

For Natalya Reznik and Ed Victor, Tuesday’s primary victory of Melat Kiros, now a Democratic congressional nominee for much of Denver, cut deep and took them back to the horrific first day in June 2025 when they attended an 18-minute protest walk to call for the release of hostages taken from Israel into Gaza on Oct. 7.

That day, Reznik, 54, and her husband carried posters of hostages Lior Rudaeff and Yair Yaakov whose bodies were later returned. As always, the mostly Jewish group of 28 walked quietly, letting their signs do the talking.

“Since 10/7 I was devastated. I expected people everywhere, not just in America, to take to the streets to put pressure on Hamas to release the hostages,” said Reznik who came to the U.S. 30 years ago from St. Petersburg, Russia “I was so naive — I really thought this was so horrific that it just couldn’t go unnoticed. But what I saw was the opposite — people took to the streets to protest Israel.”

Reznik didn’t hear a man shouting “Free Palestine” — others did — before she noticed her feet getting hot. She looked down to find much of her lower body on fire, likely from a Molotov cocktail. She rolled over on the grass to put them out. Another woman, Karen Diamond, was engulfed in flames.

Dressed up as a gardener so as not to be noticed in the park outside the Boulder County Courthouse, the attacker, Mohamed Soliman, 46, later told prosecutors he had researched “Zionist” events in the area.

But when a news anchor ahead of the primary asked Kiros whether the attack had been antisemitic, the former lawyer turned doctoral candidate drew a distinction between anti-Zionism and antisemitism. She tried to make the case that no one could presume Soliman’s motive.

“I don’t know what was in the heart of the perpetrator,” Kiros told a local Colorado station last month. “All I know is that he attacked innocent people because of what they might have believed. And I don’t even know what the people that were at that protest believed, too. In fact most of them were probably just there to ask that the people who were kidnapped on Oct. 7 be returned to their families.”

That logic found little purchase with Ed Victor, a resident of Louisville, Colorado, who had also been at the Boulder courthouse that day.

“You don’t have to look at his heart,” Victor said. “You can look at his actions.”

Soliman pleaded guilty to more than 100 felony charges in state court but not guilty to hate crime charges. He was sentenced to life in prison without the possibility of parole.

The success of Kiros, 29, a Democratic Socialist of America in her first run for public office, echoed the victories of DSA-backed candidates Darializa Chevalier and Claire Valdez in New York, who similarly drew a line between antisemitism and anti-Zionism. Like those candidates, Kiros has advocated for one state with equal rights for Israelis and Palestinians.

Reznik does not live in the deep-blue district Kiros will be favored to win in November, which represents the largest Jewish community in Colorado. But she said Kiros’ victory was the result of a callousness toward Jewish people that now defines the attitude of the general public.

“It’s an uncomfortable feeling,” said Reznik, a Russian Jewish immigrant. “This is not the country I came to 30 years ago. I no longer feel that people in Congress even hold the same values that I do.”

Reznik’s burns from the attack that day covered 40% of her legs and left arm. She spent one week in intensive care and another in the hospital recovering from surgery. It was in the ICU that she first encountered people online trying to downplay the attack as anti-Zionist rather than antisemitic – a discourse that seemed to legitimize violence against Jews and continued to unfold in the hours and days after the firebombing.

“They’re encouraging people who are antisemites, who are simply scum, to feel as political activists,” Reznik said. “They speak the language of the murderers.”

Kiros’ equivocating comments ahead of Tuesday’s primary divided Denver Jews, with one rabbi who described herself as a “liberal Jew” writing in the Denver Post that Kiros’ candidacy “scared her.” Another Jewish writer defended Kiros, arguing that the candidate’s criticism is directed at the Israeli government and military, not the Jewish people.

In an interview on CNN the day after her primary win, Kiros tried to allay fears, adding that the “conflation of the actions of the state of Israel and the Jewish people … is putting them at greater risk.”

“My commitment is to protecting the sanctity of human life and dignity and that includes combating the hate and the rising antisemitism that we are seeing,” she said.

But for the survivors of that day’s attack who heard Kiros’ equivocation ahead of the primary, it was hard not to feel fear – and fury. Reznik saw Kiros’ refusal to call the attack antisemitic as the height of hypocrisy.

“There’s nothing I can say to her,” she said, “because I know she’s one of the people who’s not listening.”

The post ‘There’s nothing I can say to her’: Boulder attack survivors have words on antisemitism for Congressional nominee Melat Kiros appeared first on The Forward.

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