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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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Memoirs of a young female courier in Warsaw during the Holocaust

„הײַנט װעט זיכער עפּעס פֿאָרקומען.“ אַזױ רעדן צװישן זיך ייִדן, װאָס האָבן זיך צונױפֿגעזאַמלט אױף אַ ראָג גאַס אינעם װאַרשעװער געטאָ. אײנער פּרוּװט זײַן אָפּטימיסטיש: „ייִדן, שרעקט זיך נישט, איר װעט זען, מיט גאָטס הילף, װעלן מיר די נײַע גזירה אױך איבערקומען“. דאָס איז געװען דער 22טער יולי 1942, דער ערשטער טאָג פֿון דער „גרױסער דעפּאָרטאַציע“, װען די דײַטשן האָבן אַרױסגעפֿירט אַרום 250 טױזנט ייִדן אין די אומברענג־לאַגערן.

מיט דער סצענע עפֿנט װלאַדקע מיד איר בוך זכרונות „פֿון בײדע זײַטן געטאָ־מױער“ װעגן איר לעבן אין װאַרשע בעתן חורבן. לכתּחילה זײַנען זיי אַרױס אין המשכים אין „פֿאָרװערטס“ גלײַך נאָך איר אָנקומען קײן אַמעריקע אין 1946. אין 1948 איז דאָס בוך דערשינען בײַ דעם בילדונג־קאָמיטעט פֿון אַרבעטער־רינג. אין 1977 איז דאָס בוך אַרויס אױף ענגליש מיט אַ הקדמה פֿון אלי װיזעל. איצט איז פּובליקירט געוואָרן אַ פֿאַרברײטערטע אױפֿלאַגע באַגלײט מיט הקדמות פֿונעם היסטאָריקער שמואל קאַסאָװ און פֿונעם איבערזעצער, װלאַדקעס זון סטיװען (שלמה) מיד.

Courtesy of Penguin Random House

וולאַדקע מיד ברענגט דעם לײענער גלײַך אַרײַן אין דער אַטמאָספֿער פֿון האָפֿענונג, שרעק און ייִאוש וואָס האָט געהערשט אינעם װאַרשעװער געטאָ. זי לאָזט דעם לײענער הערן דעם מישמאַש פֿון שטימען פֿון ייִדן, דײַטשן און זײערע אוקראַיִנער מיטהעלפֿער, פֿון װעלכע עס שאַפֿט זיך די טראַגישע געשיכטע פֿון די לעצטע צען חדשים פֿונעם געטאָ.

צום גליק האָט זי אױסגעמיטן די טעגלעכע „אַקציִעס“, װען די „מונדירן“ — דער נאָמען פֿאַר דער ייִדישע פּאָליצײ אױפֿן געטאָ־לשון — האָבן געכאַפּט ייִדן פֿאַר די דעפּאָרטאַציעס. באַלד איז זי געבליבן אַלײן: „די מאַמע, ברודער און שװעסטער זײַנען אַװעקגעפֿירט [געוואָרן] אין דער פּײַנלעכער אומבאַװוּסטקײט“. װלאַדקע האָט אָבער געהאַט אַ גוטן מזל צו באַקומען אַן אַרבעט אין אײנעם פֿון די װאַרשטאַטן װאָס האָבן באַדינט די דײַטשן.

נאָך דער צװײטער „סעלעקציע“ אין סעפּטעמבער 1942 האָבן די געבליבענע ייִדן זיך גענומען צוגרײטן אַ װידערשטאַנד: „אױב שױן אומקומען, זאָל זײַן מיט װירדע, זאָל כאָטש דער שׂונא באַצאָלן אַ טײַערן פּרײַז פֿאַר אונדזער לעבן!“

יונגערהײט האָט װלאַדקע זיך באַטײליקט אינעם „ייִדישן אַרבעטער בונד“, און די דאָזיקע פֿאַרבינדונג האָט איר געהאָלפֿן בלײַבן לעבן בשעתן חורבן. חוץ דעם, האָט זי געהאַט אַ „גוטן אַרישן אױסזען“, גערעדט פּױליש אָן שום ייִדישן אַקצענט. די בונדיסטישע אונטערערדישע פֿירערשאַפֿט אינעם געטאָ האָט איר פֿאָרגעלײגט צו װערן אַ קוריער צװישן דעם געטאָ און דער אַרישער זײַט. אַזױ איז דאָס ייִדישע מײדל פֿײגעלע פּעלטעל געװאָרן אַ פּױלישע פֿרױ װלאַדיסלאַװאַ קאָװאַלסקאַ, בקיצור — װלאַדקע.

בהדרגה װערט זי אײַנגעגלידערט אינעם „נאָרמאַלן“ לעבן צװישן קריסטלעכע פּאָליאַקן. צוערשט איז זי געװען אָפּטימיסטיש: „איך האָב געװאָלט גלױבן, אַז בײַ די פּאָליאַקן איז דאָ אַ שטאַרקן אינטערעס צו העלפֿן זײערע באַקאַנטע ייִדן.“ אָבער באַלד האָט זי דערזען, אַז מען װיל גאָר ניט װיסן װעגן דעם, װאָס עס קומט פֿאָר אױף יענער זײַט געטאָ־מױער.

די אױפֿגאַבע פֿון װלאַדקע און אירע חבֿרים אױף דער אַרישער זײַט איז געװען צו קריגן געװער פֿאַרן געטאָ. קײן דערפֿאַרונג און קײן גוטע באַציִונגען מיט דער פּױלישער אונטערערדישער אַרמײ האָבן זײ אָבער ניט געהאַט: „גאַנצע טעג לױפֿט מען אַרום איבער דער שטאָט. מען זוכט און נישטערט. ממש צו יעדן באַקאַנטן פּאָליאַק, װאָס רופֿט נאָר אַרױס צו זיך אַ ביסל צוטרױ, הײבט מען גלײַך אָן צושטײן און בעטן: העלפֿט אונדז שאַפֿן געװער, מיר װעלן גוט באַצאָלן!“

אָבער לרובֿ באַקומען זײ קנאַפּע הילף. אָפֿט מאָל נעמט מען בײַ זײ געלט און גיט זײ גאָר נישט, אָדער, נאָך ערגער, מסרט מען זײ צו די דײַטשן. און אַפֿילו װען זיי קענען יאָ קריגן אַ רעװאָלװער, מוזן זײ געפֿינען אַן אופֿן, װי אַזױ אים אַרײַנצושמוגלען אינעם געטאָ.

דאָס בוך איז אַ געשפּאַנטע לעקטור. װלאַדקע מיד איז אַ באַגאַבטע דערצײלערין, װאָס דערקלערט פּרט נאָך פּרט אַלע אַספּעקטן פֿון איר געפֿערלעכער אַרבעט. יעדער טאָג קען זײַן דער לעצטער, װען מען װײסט ניט, צי מען װעט דערלעבן ביז אָװנט. זי האָט אַ סך מער מפּלות אײדער דערפֿאָלגן, און אין אַ סך פֿאַלן איז זי געראַטעװעט געװאָרן דורך אַ גליקלעכן צופֿאַל.

קאַסאָװס הקדמה באַשרײַבט דעם ברײטערן היסטאָרישן קאָנטעקסט פֿון יענער תּקופֿה, און מיד גיט צו פּערזענלעכע פּרטים װעגן זײַן מאַמעס לעבן פֿאַרן חורבן אױפֿן סמך פֿון אירע אינטערװיוען אין דער אַמעריקאַנער פּרעסע.

בײַם איבערזעצן האָט מיד אַרײַנגעשטעלט אין קלאַמערן קורצע דערקלערונגען, װאָס העלפֿן בעסער פֿאַרשטײן דעם קאָנטעקסט. ער האָט באַשלאָסן אָפּצוהיטן ייִדישע װערטער פֿון דער ספּעציפֿישער געטאָ־שפּראַך, אַזעלכע װי „אַקציע“, „מונדירן“, „בלאָקאַדע“. דאָס שאַפֿט דעם עפֿעקט פֿון עכטקײט, אָבער אין אײניקע פֿאַלן רופֿט די דאָזיקע סטראַטעגיע אַרויס פֿראַגעס: צוליב װאָס האָט ער „איבערגעזעצט“ דאָס װאָרט „קריסטין“ אינעם ייִדישן מקור ווי Shikse? בכּלל איז די איבערזעצונג זײער פֿרײַ און צו מאָל װײַט פֿונעם ייִדישן טעקסט.

אין אַמעריקע האָט װלאַדקע מיד געװידמעט איר לעבן דער חורבן־דערציִונג, און די נײַע אױפֿלאַגע פֿון איר בוך איז ממשיך דעם דאָזיקן שליחות. דאָס איז אַ װיכטיקער צוגאָב צו דער װאַקסנדיקער ביבליאָטעק פֿון דאָקומענטן און פֿאָרשונגען װעגן װאַרשעװער געטאָ. צום באַדויערן איז די געשיכטע פֿונעם ייִדישן װידערשטאַנד קעגן דער דײַטשישער אָקופּאַציע נאָך ניט געהעריק אײַנגעשלאָסן אינעם אַמעריקאַנער „האָלאָקאָסט עדוקײשן“, אַפֿילו אין ייִדישע טאָגשולן.

װען איך דערצײל למשל די געשיכטע פֿון װאַרשעװער געטאָ אין מײַן קורס פֿון דער ייִדישער קולטור־געשיכטע אין מזרח־אײראָפּע בײַם מישיגענער אוניװערסיטעט פֿרעגן אַ סך פֿון די סטודענטן: „פֿאַר װאָס האָט מען אונדז דאָס ניט דערצײלט אין אונדזערע קלאַסן װעגן דעם חורבן? דאָס איז אַזױ װיכטיק צו װיסן!“

עד־היום זעט מען אָפֿט מאָל די חורבן־געשיכטע דורך דעם שפּאַקטיװ פֿונעם מאַסנמאָרד. װלאַדקע מידס בוך אָבער, שרײַבט קאַסאָװ, „האָט דערװיזן, אַז איר קאַמף צו בלײַבן לעבן, אױף צו להכעיס אַלע שׂונאים, לייקנט אָפּ די סטערעאָטיפּישע טענה, אַז די ייִדן זײַנען פּאַסיװ געגאַנגען צו זײער אומקום.“

The post Memoirs of a young female courier in Warsaw during the Holocaust appeared first on The Forward.

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5 more killed by Iranian missiles as shrapnel falls at Ben Gurion, curbing more flights

(JTA) — Five more people were killed overnight by Iranian missiles aimed at Israel: a man from Thailand in the country’s center, and four Palestinian women who had been preparing to break the Ramadan fast in their West Bank village. One was six months pregnant.

The deaths come as Iran has increasingly turned to cluster munitions, which break apart and shed smaller bombs along their path — making them much harder for Israel’s air defense systems to intercept.

Shrapnel from interceptions also fell at Ben Gurion Airport in recent days, damaging private planes and causing the airport authority to extend the cancelation of regular flights and limits on the number of people who can travel on “rescue flights” meant to allow travelers to leave and Israelis abroad to return. Several foreign carriers, including Delta and United, announced the cancellation of flights to and from Israel until at least June.

Nearly three weeks of fighting, launched jointly by the United States and Israel against Iran, have thrown the Middle East into turmoil and shocked the global economy. Under pressure over rising gas prices, U.S. President Donald Trump distanced himself early Thursday from an Israeli attack on an Iranian oil field, but in a post on Truth Social, he reserved the right to attack the site himself if Iran continued to target energy infrastructure elsewhere in the Middle East.

The developments come as questions mount about how long Israel can continue to intercept Iran’s ballistic missiles. Semafor reported this week that U.S. officials believe the Israelis are running low on interceptors, but Israeli authorities tamped down those concerns on Wednesday. A combination of increased use of cluster munitions and a shortage of interceptors would put Israelis at increased risk.

This article originally appeared on JTA.org.

The post 5 more killed by Iranian missiles as shrapnel falls at Ben Gurion, curbing more flights appeared first on The Forward.

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West Bloomfield Iraqi Christians rushed to aid Temple Israel on a terrifying day. An open invitation for Shabbat followed.

Last week’s attempted attack on Temple Israel in West Bloomfield, Michigan, prompted the Shenandoah Country Club across the street — which serves the town’s Iraqi Christian Chaldean community — to provide a refuge across cultural lines.

Staff turned a ballroom usually reserved for weddings into a reunification area. By the afternoon, 140 children from the Temple Israel day care center, who had no idea they were escaping a terror attack, were safe inside.

The next night, the same room filled again with refugees from Temple Israel. This time, the event space hosted 1,000 congregants gathered for Shabbat.

Shenandoah Country Club President Patrick Kattoo said when a staff member told him about a possible shooting across the street, “I instructed him to direct all those people into our building, into our ballroom, and immediately give them what they need.”

Kattoo proceeded to allow law enforcement to set up command centers at Shenandoah, as children and teachers sheltered in the ballroom for hours. Around 5 p.m., relieved families were reunited at the country club.

In true Iraqi fashion, Kattoo said the children were kept well fed. “It was Thursday, so our chef was here. We just brought them out chicken tenders and fries, M&Ms, waters, and drinks. There were infants here that were in diapers, and fortunately, we have diapers that we keep on hand.”

Patrick Kattoo and the chief of the West Bloomfield police department Courtesy of Patrick Kattoo

Once he arrived, Kattoo said Temple Israel community members were in “panic mode.” “There were just a lot of frightened children. And I’ll tell you one thing: Shenandoah will not stand to see frightened children.”

Around 40 more children and their teachers did not make it to the country club, and instead found safety in the home of a Chaldean neighbor.

Township Supervisor Jonathan Warshay recounted that Rabbi Paul Yedwab wondered, “you know, would he be holding funerals for these children? And then they learned where they were.”

Jewish community members expressed their deep gratitude for the Chaldean community.

Temple Israel rabbi Jason Bennett told the Forward, “They immediately sprang into action, everything from just giving us their space to baking cookies for the kids and creating an atmosphere where, at least for the children, it was safe and secure, and families could come and reconnect with their kids. It was a beautiful part of this tragic day to see children just shielded from everything.”

Some Temple Israel adults said that because of the bucolic environment at the country club, many of the children thought they had gone on a field trip.

Rabbi Bennett recounted hearing about one child recapping the day at bathtime: “The child said, ‘Well, I was so excited. I got to read a story, and then I did some art, and then I got to meet a police officer.’ That was her recounting, which is remarkable.”

‘It was really natural’

Chaldeans are Iraqi Christians who traditionally speak Aramaic, and Michigan has the largest population of Chaldeans outside of the Middle East.

The Chaldean community makes up 24% of West Bloomfield’s 65,000-person population. The Jewish and Chaldean communities have long shared a special relationship there, with joint youth programs, shared meals between community leaders, and parking lots often shared between Temple Israel and Shenandoah Country Club during large community events.

“Throughout my career, these last 32 years, they have been inextricably linked to the Jewish community,” said Bennett. He noted that in other difficult moments, the two communities have supported one another.

“We were together after 911 and supported each other. When Oct. 7 came, they came into our sanctuary, and their entire board was with us for our vigil service,” he recounted. “They brought a significant donation at that time to the Jewish community to help our emergency campaign for Israel. And so it was really natural when something like this happens, for them to be our partners.”

According to Chaldean community member Jibran Jim Manna, who was born in Baghdad, the love the Chaldean community has for Jews goes all the way back to Iraq. “Prior to us immigrating to the U.S., our neighbors were Jewish, and we loved them; they were good to us.”

He said the shared experience of being minorities forced to flee Iraq has shaped that bond. “They all had to get out of Iraq,” he said, “and we had to leave there too.” He added, “Some of us, like myself, think of ourselves as one of the lost tribes of Israel, because we are so close in culture.”

A Chaldean’s first Shabbat service

The day after the attempted attack, roughly 1,000 members of the Temple Israel community gathered in the Shenandoah Country Club ballroom for Shabbat services.

Kattoo said Temple Israel rabbis had told him on Thursday in the attack’s immediate aftermath that they had nowhere to hold services. The sanctuary had been badly damaged in the attack, in which the assailant’s vehicle had caught fire. “I said, ‘Well, our doors are open, you could do it here tomorrow,’” Kattoo recalled.

Bennett said that while Temple Israel had received multiple offers to host services, holding them at Shenandoah “felt like the natural fit, given the long-standing partnership and the role that they had played in that day.”

He added: “They set up for us, they welcomed people in, they partnered with police and law enforcement agencies, and we just had this magnificent gathering of 1,000 people to celebrate what had gone right.”

The rabbis were able to bring the “miraculously” recovered Torahs to the country club. But the temple’s prayer books had been destroyed, so the service was held without them.

The theme of the evening was honoring acts of heroism. According to Warshay, congregants “gave a standing ovation to the leaders of Shenandoah and to the security personnel.”

For Warshay, a highlight was seeing families together in the immediate aftermath of a traumatic event. “There were many families at the service, a lot of young children. We sort of heard them talking and playing around,” he said, adding, “It was quite emotional.”

Kattoo said as congregants entered the ballroom for services, he “greeted every single one of them,” then stayed as the community joined in prayer.

“I don’t speak Hebrew,” he said, laughing. “But you know, I thought it was a beautiful service. I learned something. It’s beautiful to see that they have their community gather every single week on a Friday. To me, it’s unbelievable. It’s my first Shabbat service I’ve ever seen in my life.” He added, “I kind of wish we did that once a week.”

According to Kattoo, the outpouring of thanks from the Jewish community has been overwhelming. “Their gratitude was beyond what I could expect.”

While Temple Israel is in the process of moving services to the Berman Theater at the local JCC, Kattoo said his offer to host Shabbat services still stands: “If the banquet hall is available, I’ve told them it’s more than theirs.”

The post West Bloomfield Iraqi Christians rushed to aid Temple Israel on a terrifying day. An open invitation for Shabbat followed. appeared first on The Forward.

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