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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave
(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.
Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.
“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”
7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.
With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.
“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”
The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.
But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.
At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.
In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.
Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.
“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.
“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”
Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.
“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”
Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?
“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”
“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.
Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)
In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.
Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.
It isn’t enough for everyone though.
“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”
Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”
Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”
He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”
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The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.
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Iran’s Guards Will View Military Vessels Approaching Strait as Ceasefire Breach
FILE PHOTO: A map showing the Strait of Hormuz is seen in this illustration taken March 23, 2026. REUTERS/Dado Ruvic/Illustration/File Photo
Iran’s Revolutionary Guards said on Sunday that any military vessels attempting to approach the Strait of Hormuz will be considered a violation of the two-week US ceasefire and be dealt with harshly and decisively.
The strait is under the control and “smart management” of Iran’s Navy, the Guards said in a statement reported by Iranian state media, adding it is “open for the safe passage of non-military vessels in accordance with specific regulations.”
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Iran Rejected US Demand to Stop Funding Proxies, and Halt Uranium Enrichment During Talks
FILE PHOTO: The atomic symbol and the Iranian flag are seen in this illustration, July 21, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
i24 News – Iran has rejected core US demands in recent negotiations, including an end to uranium enrichment, the dismantling of major nuclear facilities, and a halt to support for regional terrorist groups, according to a senior US official speaking to Reuters.
The official also said that Tehran refused to end backing for Hamas, Hezbollah, and the Houthis, as well as calls to fully open the strategically vital Strait of Hormuz, underscoring deep divisions that continue to stall diplomacy.
The failed talks come as assessments from officials and experts suggest that Iran’s nuclear program has remained largely resilient despite five weeks of intense US and Israeli strikes.
According to reporting from The Wall Street Journal, that while the campaign did cause significant damage to research facilities and parts of Iran’s enrichment infrastructure, the strikes appear to have stopped short of eliminating Iran’s most sensitive capabilities.
Iran likely retains operational centrifuges and access to a heavily fortified underground enrichment site, preserving the technical foundation of its program.
A critical concern for Western officials is Iran’s continued possession of an estimated 1,000 pounds of near-weapons-grade uranium. The International Atomic Energy Agency has reported that roughly half of this stockpile is stored in reinforced containers within tunnels beneath the Isfahan nuclear complex.
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Trump Vows to Blockade Strait of Hormuz After Iran Peace Talks Fail to Yield Agreement
Pakistan’s Prime Minister Shehbaz Sharif meets with Iranian Parliament Speaker Mohammad Bagher Ghalibaf, as delegations from the United States and Iran are expected to hold peace talks, in Islamabad, Pakistan, April 11, 2026. Office of the Iranian Parliament Speaker/WANA (West Asia News Agency)/Handout via REUTERS
President Donald Trump said on Sunday the US Navy would start blockading the Strait of Hormuz, raising the stakes after marathon talks with Iran failed to reach a deal to end the war, jeopardizing a fragile two-week ceasefire.
Trump also said in a post on Truth Social that the US would take action against every vessel in international waters that had paid a toll to Iran, and begin destroying mines that he said the Iranians had dropped in the strait, a choke point for about 20% of global energy supplies that Iran has blocked.
Iran’s Revolutionary Guards responded with a statement warning that military vessels approaching the strait will be considered a ceasefire breach and dealt with harshly and decisively, underlining the risk of a dangerous escalation.
“Effective immediately, the United States Navy, the Finest in the World, will begin the process of BLOCKADING any and all Ships trying to enter, or leave, the Strait of Hormuz,” Trump said in his Truth Social post.
“I have also instructed our Navy to seek and interdict every vessel in International Waters that has paid a toll to Iran. No one who pays an illegal toll will have safe passage on the high seas,” Trump added.
“Any Iranian who fires at us, or at peaceful vessels, will be BLOWN TO HELL!” he added.
Six weeks of fighting has killed thousands, roiled the global economy and sent oil prices soaring as Iran prevented traffic through the strait.
MORE NEGOTIATIONS?
In an interview with Fox News after his post about the strait, Trump said that he believed Iran would continue to negotiate and called the weekend discussions “very friendly.”
“I do believe they’re going to come to the table on this, because nobody can be so stupid as to say, ‘We want nuclear weapons,’ and they have no cards,” Trump told Fox News from his golf course near Miami, Florida.
Trump also said that NATO allies, whom he has criticized for failing to back the war he launched along with Israel on February 28, wanted to help with the operation in the strait.
There was no immediate comment from Washington’s allies.
The weekend talks in Islamabad, which followed the announcement of a ceasefire last Tuesday, were the first direct US-Iranian meeting in more than a decade and the highest-level discussions since the 1979 Islamic Revolution.
“The bad news is that we have not reached an agreement, and I think that’s bad news for Iran much more than it’s bad news for the United States of America,” said Vice President JD Vance, who headed the US delegation.
A US official said Iran had rejected Washington’s call for an end to all uranium enrichment, the dismantling of all major enrichment facilities and the transfer of highly enriched uranium. The two sides also failed to reach agreement on the US demand that Iran cease funding for Hamas, Hezbollah and the Houthis as well as fully open the strait, the official added.
Iran’s Parliamentary Speaker Mohammad Baqer Qalibaf, who led his country’s delegation along with Foreign Minister Abbas Araqchi, blamed the US for not winning Tehran’s trust, despite his team offering “forward-looking initiatives.”
Iran’s President Masoud Pezeshkian, who discussed the talks in a call with Russian President Vladimir Putin, said Tehran wanted “a balanced and fair agreement.”
“If the United States returns to the framework of international law, reaching an agreement is not far off,” he told Putin, Iranian state media reported.
ISRAEL CONTINUES BOMBING LEBANON
Iran’s semi-official Tasnim news agency said “excessive” US demands had hindered reaching a deal. Other Iranian media said there was agreement on a number of issues, but the strait and Iran’s nuclear program were the main sticking points.
Despite the stalemate, three supertankers fully laden with oil passed through the Strait of Hormuz on Saturday, shipping data showed, in what appeared to be the first vessels to exit the Gulf since the ceasefire deal.
Israel has continued bombing Tehran-backed Hezbollah terrorists in Lebanon, insisting – along with Washington – that that conflict was not part of the Iran-US ceasefire. Iran says the fighting in Lebanon must stop.
The Israeli military said it struck Hezbollah rocket launchers overnight into Sunday and black smoke could be seen rising in the southern suburbs of the Lebanese capital Beirut.
And in Israeli villages near the border, air raid sirens sounded, warning of incoming rocket fire from Lebanon.