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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave
(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.
Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.
“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”
7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.
With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.
“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”
The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.
But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.
At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.
In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.
Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.
“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.
“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”
Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.
“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”
Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?
“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”
“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.
Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)
In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.
Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.
It isn’t enough for everyone though.
“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”
Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”
Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”
He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”
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The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.
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‘Marty Supreme’ and everything else Jewish at this year’s Academy Awards
At last year’s Academy Awards, Anora — a frenetic, somewhat ambiguously Jewish look at a Jewish enclave of New York, took home best picture, original screenplay, director and actress for its Jewish lead Mikey Madison. This year, we have a film that feels, in some ways, quite parallel, while cranking the Yiddishkeit to 11: Josh Safdie’s breathless picaresque Marty Supreme, set on the Lower East Side, is up for best picture and its star, Timothée Chalamet is a favorite for best actor.
There’s also Blue Moon, Richard Linklater’s portrait of Jewish lyricist Lorenz Hart’s breakup with composer Richard Rodgers (Ethan Hawke is up for best actor). And One Battle After Another, a campy and absurdist satire about the infiltration of white supremacists in the U.S. government, is poised to have a massive night, with the blockbuster Sinners serving as its main competition.
That all goes to say that it’s another great year for Jewish stories at the Oscars, with some really compelling fodder for discussion about the place that Jews occupy today in arts and media. What stories are we telling and how are they received?
Here, as ever, the Forward culture team is here to break it all down for you, live as it unfolds. Of course, we cover Jewish movies all year. But at the Academy Awards, we get to see how the rest of the world feels about these movies. We will be updating this story with our thoughts throughout the ceremony.
Traditionally, as we begin these Oscars roundtables, we discuss what we’re all wearing and eating. What’ve we got?
Olivia: brown sweater and jeans; no food but aggressively chewing mint gum. I will later be drinking some of the seltzer I got from Brooklyn’s Seltzer Fest today.
Mira: I did a bunch of cooking for the week so I have vegetarian avgolemono soup and Alison Roman’s fennel salad. (I’m obsessed with this salad.) I am proudly wearing hard pants.
PJ: I am reheating some chicken from last night. Wearing a blue sweater with a little toggle and jeans. How many of Stellan Skarsgård’s large adult sons are here? In other l’dor v’dor news, Bill Pullman just mentioned how they filmed the Spaceballs sequel with his son Lewis.
Talya: I believe I’m wearing the exact same sweater I donned for this event last year — where’s my award for consistency? And, as always, sweatpants; I cannot comprehend suffering through this event in jeans.
Discussion of Israeli-Palestinian protests on the red carpet
Mira: Love a toggle. Speaking of outfits, anyone have thoughts on Odessa A’zion’s spangled red carpet set? She is one of the only people who styles herself on the red carpet, which I do respect.
Olivia: A’Zion’s outfit kind of looks like she forgot to tie whatever was supposed to be holding it up. I don’t think it looks bad, just like it’s falling down.
PJ: It wouldn’t look out of place hanging from the window of a VW van with shag carpet and some Tibetan prayer flags.
Mira: Of note, the past several years have seen protesters approaching people on their way into the ceremony, and a lot of pins on the red carpet taking a stance on the Israel-Hamas war, largely pro-Palestinian ones. We’re seeing less of that this year — though not none. Javier Bardem posted a photo of him wearing a pin reading “no to the war” in Spanish, along with another pin featuring Handala, a cartoon boy considered a symbol of Palestinians. The team of The Voice of Hind Rajab, nominated for best foreign film, are also wearing red pins with a white dove.
PJ: Those have replaced the red hand ArtistsforCeasefire pins, which some said recalled the bloody palms of Palestinians who killed IDF soldiers in 2000.
Olivia: A reporter for ABC in a pre-recorded segment asked executive producers and showrunners for the ceremony Raj Kapoor and Katy Mullan if anything would get bleeped, such as mentions of Trump, Israel and Palestine. Recently, the BBC removed director Akinola Davies Jr’s call for a “Free Palestine” from their BAFTA stream. Kapoor asserted that the night’s production team supports free speech, but we’ll see what transpires over the course of the night.
The post ‘Marty Supreme’ and everything else Jewish at this year’s Academy Awards appeared first on The Forward.
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US Sends Additional Arms to Israel to Sustain Iran Operations
The first of two Terminal High Altitude Area Defense (THAAD) interceptors is launched during a successful intercept test. Photo: US Army.
i24 News – The United States has recently increased shipments of munitions to Israel to support ongoing Israeli air operations against Iran.
According to reports broadcast by the public radio network Kan Reshet Bet, several weapons deliveries have arrived in Israel in recent days as part of what officials describe as an ongoing airlift aimed at sustaining the pace of military strikes.
Since the start of the campaign, Israeli forces are believed to have dropped more than 11,000 bombs on targets across Iran.
The shipments come as reports emerge about a potential shortage of ballistic missile interceptors in Israel. US officials told the news outlet Semafor that Israel’s interceptor stockpiles have been heavily used during the conflict.
According to those sources, Washington had already been aware for months that supplies could become strained, though it remains unclear whether the United States would be willing to share its own interceptor reserves. Israeli officials have since rejected claims that such a shortage exists.
Unlike the Iron Dome, which is designed to intercept short-range rockets and projectiles, ballistic missile interceptors serve as Israel’s primary defense against long-range missile threats. Fighter jets can also be used to attempt interceptions, though this method is considered a supplementary measure to missile defense systems.
Meanwhile, the Israeli government has taken additional budgetary steps to support the war effort. During an overnight vote between Saturday and Sunday, ministers approved a roughly 1 billion shekel reduction across various ministry budgets to help finance classified military purchases linked to Operation “Roar of the Lion.”
The government had already approved a 3 percent cut in ministry budgets, a move expected to increase the defense budget by approximately 30 billion shekels as the conflict continues.
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Pope Leo Decries ‘Atrocious Violence’ in Iran War, Urges Ceasefire
Pope Leo XIV leads the Angelus prayer from a window of the Apostolic Palace, at the Vatican, March 15, 2026. Photo: REUTERS/Matteo Minnella
Pope Leo made an impassioned plea on Sunday for an immediate ceasefire in the expanding Iran war, lamenting “atrocious violence” that he said had killed thousands of non-combatants and caused suffering across the region.
As the US-Israeli war on Iran enters its third week, the first US pope warned that violence would not bring the justice, stability and peace that the peoples of the region long for.
“For two weeks, the peoples of the Middle East have been suffering the atrocious violence of war,” the pope said at his weekly Angelus prayer in St. Peter’s Square.
“In the name of Christians in the Middle East and of all women and men of good will, I appeal to those responsible for this conflict: Cease fire!” Pope Leo said.
IDEA THAT WAR SOLVES PROBLEMS IS ‘ABSURD’
Leo added that the situation in Lebanon – ravaged by a war between Israel and the Iran-backed Lebanese group Hezbollah – was also a cause of “great concern.”
“I hope for paths of dialogue that can support the country’s authorities in implementing lasting solutions to the serious crisis currently underway, for the common good of all the Lebanese people,” the pope said.
During a visit to a Rome parish later, the pope said war could never resolve problems and hit out at people who invoke God to justify killings.
“Today many of our brothers and sisters in the world are suffering because of violent conflicts, caused by the absurd claim that problems and disagreements can be resolved through war, when instead we must engage in unceasing dialogue for peace,” he said during his homily.
“Some even go so far as to invoke the name of God to justify these choices of death, but God cannot be enlisted by darkness. Rather, He always comes to bring light, hope and peace to humanity.”