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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave
(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.
Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.
“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”
7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.
With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.
“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”
The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.
But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.
At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.
In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.
Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.
“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.
“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”
Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.
“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”
Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?
“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”
“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.
Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)
In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.
Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.
It isn’t enough for everyone though.
“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”
Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”
Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”
He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”
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The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.
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Their sons are fighting for Israel, and it’s driving them mad
Oxygen and A Burning Man, two films showing at the Israel Film Center Festival, zero in on the deep-seated anxiety Israeli parents face when their sons are called to duty. Though both are flawed, each captures the universal experience of parents yearning to protect a child from outside forces that they cannot control, yet on some level helped create. They tell personal stories that are also political.
The films evoke a world where war and the threat of war are constants. The sound of warning sirens and drones abound. A repeated scene in Oxygen features apartment dwellers dashing down darkened stairways to the basement for shelter as the alerting alarms shriek in the distance.
Oxygen and A Burning Man are singularly Israeli films — I’m not sure they could be made anywhere else — and on many fronts they are stunners.
Netalie Braun’s Oxygen forges a claustrophobic space. Even the title summons forth the image of gasping for air.
The opening scene metaphorically hints at airless entrapment. Anat (brilliantly played by Dana Igvy) and her child are romping about in the waves. They are neck high in water and appear to be in the middle of the ocean. The moment conjures a nostalgic portrait, but a touch of surreal menace is also present. So too is the openly erotic relationship between mother and son, bordering on incest. They touch each other and their bodies intertwine. And later, when her son Ido (Ben Sultan) is an adult, Anat becomes even more obsessed with him.
Though Ido completes his tour of duty and is coming home, as skirmishes break out on the northern border, he volunteers to return to combat. Anat feels abandoned, betrayed and enraged. Her over-protective maternal instincts kick into high gear as she sets out to get her son discharged from duty. Storming onto the off-limits army base to confront the powers that be, Anat succeeds only in demeaning herself and publicly humiliating her already infantilized son.
Anat’s life is further complicated by her relationship with her larger-than-life warrior father (film producer Marek Rozenbaum) who suffers intense PTSD episodes thanks to his experiences in earlier wars. Sweating and shaking, he belly crawls across the living room floor as if heading to a foxhole. Anat blames his jingoistic furor for boosting Ido’s determination to be a military hero. “You wanted him to be a martyr,” she accuses her father.
He, in turn, reminds her that she gave her written permission for Ido to serve even though she had every right to refuse on the grounds that he was an only son. Anat has grown opposed to Israel’s policies, perhaps even moving towards pacifism, and these feelings are at odds with her own national tribalism. Duality is everywhere.
The final section of the film is enigmatic. It’s unclear to me if what we’re witnessing is real or Anat’s dreams or imaginings or combinations thereof.
She has managed to get her son a temporary leave of absence to celebrate his birthday, which slowly morphs into an explosive celebration that feels more like purgatory than a joyous occasion.
“My mother would do anything for me!” Ido bellows and the large crowd at the shindig repeats the words, growing louder with each repetition. “Anything!” “Anything!”
In a last ditch effort to save him from returning to the base, Anat drugs him, rendering him unconscious. She’s driving away with him, blindfolded and shackled in the passenger seat.
At the coda, he has shape-shifted into a child again and she’s carrying him, cradled in her arms, onto a ferry’s empty vehicle deck. No cars. No workers.
What’s happening in this flight of fancy? Anat successfully protecting her son who will always be a baby in her eyes? Still, one wonders where her adult son is at this point in the story. Perhaps I’m being too literal-minded.
I wish I could say the film’s resolution is hauntingly ambiguous, but alas for this viewer, it’s just confusing. Still, despite the shortcomings, the film starkly brings to life the anguished experiences of a parent and an adult son trying to survive and failing dismally in a war-ravaged universe that celebrates nationalism and extols sacrifice, coupled with a particularly unsettling mom-son relationship.

Eyal Halfon’s A Burning Man is the more successful of the two films. Set outside a remote army base on a stretch of endless sun-baked desert it immediately elicits an atmosphere of oppressive tedium, pointlessness and futility. It has its Beckettian elements and absurdity is never far from the surface.
Yonah (Shai Avivi who gives a complex understated performance) cannot let go of his child, Omer (Ran Kaplan) and instead of depositing his son at the bus terminal to make the trip on his own, he camouflages his own anxiety by lightly dubbing the three-hour drive across the flat no man’s land a father-son road trip. Throughout much of the ride, Omer is sleeping and when they arrive at the military outpost he departs for his tour of duty with a wave of the hand.
Driving home, Yonah sights a convoy of military vehicles on flatbeds heading towards the garrison, their presence further provoking his deepest fears. He spins around and speeds back to the base.
He asks one of the drivers what the armored carriers will be used for. “Maybe maneuvers, maybe exercises,” he shrugs, not especially interested. But in an unexpected gesture of friendship he gives Yonah a sandwich. The scene is at once comic, poignant and unexpected.
Yonah’s most trenchant and arguably least subtle encounter is with an aging motorcyclist (Benny Avni) who brags about his son having dumped the national service to make animated films instead of working for “Netanyahu’s freaks.” The usually impassive Yonah is triggered, accusing the man’s son of being a “shirker,” “a privileged leech.” It’s a confrontation many Israeli parents, especially those who have children serving tours of duty, might find all too relatable.
Yet Yonah, like Anat, is an amalgam of contradictions when it comes to politics. Later in the film, he meets up with a deserter and desperately tries to defend him when the arresting officers arrive on the scene. They lock arms with the defector, marching him down the hill away from Yonah who screams words of encouragement to him as the threesome recede into the distance.
Let’s not forget our hero’s name is “Yonah” (translation Dove, bird of peace). It’s heavy-handed. I could also have done without the repeated closeups of babblers, small desert birds, known for their cooperative social behavior. Creatures who embody life lessons I suppose.
At one point, Yonah’s zealously religious real estate agent (Vladimir Friedman) arrives on the scene sporting a yarmulke, tzitzit, and frequently quoting biblical text. He is there both to try to sell Yonah an apartment but also to help a fellow Jew who he understand is in trouble. But nothing goes right. Yonah does not welcome his company, his car has broken down and he grows increasingly terrified in the desolate desert, especially as night falls. This segment has some great comic moments.
Along the way, Yonah enjoys an erotic brush with a nubile young woman who is part of a hippie commune, and is helping to set up a “Burning Man” festival in the desert. It’s inspired, she says, by the annual countercultural event in Nevada.
In the final scene, we’re presented with a stoned Yonah dancing wildly about, first by himself in a psychedelically altered desert and then in the middle of the pop-up festival, which is even more hallucinogenic with its strobe lights flashing, music blasting and congested crowds stomping and gyrating. Jonah’s dancing becoming progressively more intense and out of control.
But in the end, it is a hollow, totally meaningless Bacchanalian eruption. The scene takes on a mythic flavor, punctuating both visually and emotionally, all the events that have led to this moment. Yonah is a burning man. He, along with Anat, both living in a neverending combat zone and forever anguished over their sons’ potential fates, have perhaps become a new Israeli archetype.
‘Oxygen’ and ‘A Burning Man’ are being shown as part of the 14th annual Israel Film Center Festival in New York City, June 9-16.
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The post Their sons are fighting for Israel, and it’s driving them mad appeared first on The Forward.
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For many queer Jews, Pride has lost its joy
I noticed something during last year’s Pride that I could not stop thinking about afterward: silence.
Not total silence. Pride events still filled city streets in San Francisco, where I live. Rainbow flags still hung from windows. But many queer Jews I knew had become quieter in subtle, almost imperceptible ways. Some had stopped posting online. Some had withdrawn from political conversations altogether. Others no longer mentioned being Jewish in spaces where that identity had once felt unremarkable.
A few quietly disappeared from communities they had helped build. Invitations were declined. Group chats went unanswered. One friend told me they hesitated before wearing a Star of David necklace to Pride for the first time in years.
At first, I told myself I was imagining it. Then I began hearing the same thing in private conversations: people calculating whether it was safe to say certain things out loud. Wondering whether expressing ongoing grief over the Hamas attack of Oct. 7, 2023 would cost them friendships, belonging or community. Deciding it was easier to remain silent than risk becoming a problem to manage.
I recognized that instinct, because I felt it too.
As a psychologist and psychoanalyst practicing in San Francisco who has facilitated support groups for queer Jews since Oct. 7, I’ve perceived a clear phenomenon: While for years, many queer Jews experienced queer spaces as a refuge, after Oct. 7, that sense of refuge became less certain.
The spaces where we built chosen family, recovered from shame, fell in love, and constructed identities used to be shaped by the belief that vulnerability should not have to be hidden in order to belong.
Now, in some of those spaces, it feels like certain forms of Jewish grief have become socially suspect.
In some spaces, expressing horror at the massacre of Israeli civilians has felt permissible only when immediately qualified or contextualized.
In conversations over the past year, I have repeatedly encountered the same pattern: queer Jews becoming more cautious and less certain about what they could safely say in response to pressure to express grief only in publicly acceptable ways.
Silence can be a form of self-protection. People grow quiet when they sense that emotional honesty may carry steep social costs inside communities they still want to belong to.
Some queer Jews no longer attend events they once loved. Others still attend, but carefully. They edit themselves in real time, measuring how much grief they can express before it becomes unintelligible to others.
None of this is unilaterally true about queer communities, which are not monoliths. And many LGBTQ people feel profound anguish over Palestinian suffering, as do many Jews.
But queer Jews are exhausted. The strain of constant self-translation; the effort of proving that mourning one people does not entail hatred of another; and the vigilance required to navigate belonging that feels increasingly conditional have taken their toll.
The loss of a place where you were supposed to exist without negotiation feels existential. And as each Pride passes, certain griefs intensify as they remain unspoken.
This Pride, I’m thinking less about who will show up than about who will remain quiet once they arrive.
What kinds of silence do communities require in exchange for belonging?
Joshua Simmons is a psychologist and psychoanalyst who serves on the American Psychological Association’s Collaborative of Jewish Psychologists.
The post For many queer Jews, Pride has lost its joy appeared first on The Forward.
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Thomas Massie calls for USS Liberty probe, elevating anti-Israel conspiracy theory to House floor
(JTA) — Republican Rep. Thomas Massie took to the House floor Monday to call for an investigation into Israel’s 1967 attack on an American spy ship, giving new prominence to a decades-old conspiracy theory that has become a touchstone for critics of Israel.
“It’s my great honor, maybe one of the biggest honors of my lifetime, to stand here on the floor and do something that’s 59 years overdue, to recognize the survivors and those who gave their lives on the USS Liberty,” Massie said. “Fifty-nine years ago today when they were viciously attacked by IDF jets and also after that by torpedo boats.”
The attack on the USS Liberty occurred on June 8, 1967, in the midst of Israel’s Six-Day War. The intelligence-gathering ship was stationed off the shore of the Sinai Peninsula during the conflict when it came under attack by Israeli forces, killing 34 crew members and injuring 171 more.
Israel later apologized for the attack, explaining it had mistaken the boat as Egyptian, and paid damages to the United States and the families of the victims. Multiple U.S. investigations, including by the CIA, have since determined that the attack was a mistake.
Still, the incident has become a rallying point for critics of Israel who claim the attack was deliberate and gained more adherents lately as anti-Israel sentiment has swelled. On Friday, Massie cited a host of U.S. military and intelligence officials he said had cast doubt on the outcomes of the U.S. investigations.
“None of these distinguished men think this was an accident,” Massie continued. “They think it was intentional murder by the country of Israel, either as a false flag operation or because they simply didn’t want anybody observing what they were doing that day.”
Massie, who will be departing Congress next year after losing his primary in Kentucky, used the anniversary of the incident to call for Congress to pass a resolution honoring the victims of the attack and for a new investigation into the circumstances surrounding it.
The USS Liberty Veterans Association praised Massie’s remarks in a post on X, writing that it was a story that “NO other member of Congress will even listen to.”
Massie is far from the only critic of Israel to use the attack as broader evidence of Israeli misconduct.
Last year, the far-right influencer Candace Owens interviewed a survivor of the attack and tweeted that there was “perhaps no story that can more enlighten you to the deceitful and despicable nature of the modern state of Israel — and its stranglehold on the American government.”
Florida gubernatorial candidate James Fishback has called for the attack to be taught in schools, and the antisemitic streamer Nick Fuentes has claimed that Israel initiated the attack to “conceal their troop movements.”
During his speech at Amfest in December, conservative pundit Tucker Carlson, who devoted part of his podcast last year to elevating the conspiracy theory that the attack was a false flag operation on the part of Israel, told attendees that asking “why a foreign government tried to sink one of our ships in 1967” does not “make you an antisemite.”
Oren Segal, the ADL’s vice president of counterextremism and intelligence, told the Jewish Telegraphic Agency that his organization had been concerned about the “normalization” of Carlson’s views, including his rhetoric on the USS Liberty attack.
“No one’s been a bigger boon to the USS Liberty conspiracy of late than Tucker Carlson,” Segal said.
Following Carlson’s remarks at Amfest, the annual conference of the right-wing group Turning Point USA’s, the ADL denounced conspiracy theories about the attack that it said had swirled for decades.
“Despite official findings that the attack was a tragic case of mistaken identity, these narratives continue to be amplified by actors seeking to inflame distrust and undermine U.S.-Israel relations,” the ADL said in a post on X.
At the conference, the Jewish pundit Ben Shapiro was also asked about the attack by an audience member, and responded that “the vast majority of people who bring this up are doing so to suggest that Israel deliberately attacked an American ship because Israel deliberately wants to harm America.”
Some of Massie’s fellow critics of Israel praised him for bringing up the incident on the floor of Congress on Monday.
“Thank you Thomas Massie for recognizing the heroic members of the USS Liberty, which was attacked by Israel, where 34 crew members were killed and 174 were wounded,” tweeted Marjorie Taylor Greene, the former member of Congress. “Why did our ‘greatest ally’ attack us??”
Other right-wing figures, including at least one member of Congress, criticized Massie’s gambit.
Rep. Dan Crenshaw of Texas tweeted that he had previously believed that Massie was “standing on heartfelt principles and had intellectual backing” even as they did not always agree.
“But comments like this make me question his authenticity,” Crenshaw wrote. “The USS Liberty incident is a tragic one, but it’s an incident with a clear conclusion if one uses any objective analysis of the facts. … Perhaps we are simply witnessing another example of the irresistible incentive to jump on the bandwagon of grifters that guarantee you a specific kind of social media audience and attention that ultimately results in profits.”
Adam Mossoff, a former legal fellow of the right-wing Heritage Foundation, took aim at Massie’s address in a post on X, writing that the Kentucky Republican had “fully gone down the rabbit hole of antsemitism and Jewish conspiracy theories — via the modern American antisemite’s favorite boogeyman, Israel.”
“For the American woke left and woke right, the USS Liberty is the equivalent of the Dreyfuss Affair in France,” Mossoff wrote. “It’s the cause celebres of nationalism and bigotry in which history’s greatest villains — the Jews — can be smeared again with nefarious and evil motives.”
This article originally appeared on JTA.org.
The post Thomas Massie calls for USS Liberty probe, elevating anti-Israel conspiracy theory to House floor appeared first on The Forward.

