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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”

—
The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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Netanyahu’s Torah exemption pledge highlights election stakes

Sometimes a statement can contain multitudes, or at least provide a crystallizing moment in an election campaign. So it was when Benjamin Netanyahu, while criticizing the detention of about 40 Haredi draft evaders by military police at Ben-Gurion Airport this week, declared in a radio interview: “We need to protect the world of the Torah … But whoever doesn’t study must serve in the military.”

Netanyahu was effectively saying that yeshiva study should continue to be, as it has been under an informal arrangement, a free pass out of military service – and he went on to repeat a pledge to turn this into law. It is a position opposed by the overwhelming majority of Israelis.

The statement came amid such a calamitous two-week stretch for Netanyahu’s campaign leading up to the Oct. 27 election that it has some people joking that agents of the opposition might have infiltrated Likud headquarters and taken charge.

In a tragicomic episode, one of Netanyahu’s chief propagandists called leading opposition candidate Gadi Eisenkot – a former military chief who is of Moroccan Jewish background – a “monkey” who is under the control of Ashkenazi elites.

Yinon Magal, who has described himself as a vessel for Netanyahu’s messaging, made the comments on Channel 14, the pro-Netanyahu propaganda TV channel where he is the leading host. He later filmed himself explaining that the simian reference, in Israel’s mafia parlance, merely refers to a junior criminal who is a puppet of more heavyweight mafiosi. His clarification did little to stem the tide of criticism.

As Netanyahu awkwardly tried to distance himself, he also charged that opposition figures had used racist slurs, referring to a recent podcast interview with businesswoman Galia Albin in which she said his supporters are Mizrahis who plan to vote for him mindlessly.

Then came leaked comments (made last year) by Haredi Rabbi Dov Lando, leading spiritual leader of the Netanyahu-allied United Torah Judaism party – proclaiming  that Zionism had brought disasters upon the Jewish people, that life under Arab rule would have been preferable and that religious Zionist soldiers were being killed because their rabbis taught them “distorted Torah.” Once again, outrage boiled over, and received mostly silence from the Likud.

Donald Trump’s enthusiastic endorsement of Netanyahu might have qualified as good news – but the U.S. president seemed to connect a Bibi reelection to a renewed assault against Iran. That rests on the dubious assumption that Israelis are eager for another few weeks (or more) in bomb shelters.

A punctuation mark arrived a few days later with  reports, albeit unverified, that Netanyahu actually had planned to attack Iran earlier this month but was blocked by Trump. Many expected that scenario, which would have been interpreted as a gambit to delay, by dint of national emergency, an election in which he’s badly trailing in credible polls.

Polling is not available on every such twist and turn of the campaign, but decades of studying Israel and a nose to the ground tell me none of this is popular. And there is no question that most Israelis want to end the draft evasion by Haredim.  Recent polls put support for that at 85 percent, which essentially means all non-Haredim.

The issue, as I have said before, is easily the most effective axe for the opposition to grind – because the current situation with the Haredim is utterly untenable.

Tens of thousands of Haredi men of military age remain outside the draft system, while soldiers and reservists from other communities carry an increasingly intolerable burden that has ,in many cases, reached hundreds of days a year.

Whether all those registered as yeshiva students genuinely study – a central question for some people – should be beside the point. Why should Torah study confer a privilege unavailable to Israelis studying physics, medicine, engineering or law? Why should one form of education exempt citizens from defending the country while every other form does not?

The consequences of the Haredi parties’ extortion extend far beyond the army. Israel has created an incentive system in which prolonged religious study preserves military exemptions, public subsidies and a way of life often characterized by economic dependence. Many Haredi educational institutions reject the core curriculum essential for participation in a modern workforce, even as the state helps finance them.

This is an extraordinary arrangement for a country whose security depends on its economic strength, and whose economic strength depends on scientific education, technological innovation and a highly skilled workforce.

Demography makes the issue existential. Haredim already account for roughly one-sixth of Israel’s population, and their exceptionally high birth rates – almost seven children per family on average – mean their share will continue to skyrocket. Unless patterns of education, employment and military participation change dramatically, Israel faces the prospect of an ever-smaller proportion of its citizens supporting and defending an ever-larger population.

The danger is compounded by the mobility of the people on whom Israel’s prosperity depends. Engineers, scientists, entrepreneurs and physicians have opportunities elsewhere. If enough conclude that the country’s trajectory has become irreversible, the resulting brain drain could be catastrophic.

Earlier this year, my friend Rabbi Hershel Grossman arranged for me to meet senior rabbis associated with the Mir and Hebron yeshivot. They were gracious and pleasant, but strikingly candid about their opposition to compulsory core education, military service and ordinary employment whenever these conflicted with Torah study. More troubling was their confidence that demographic change would eventually give their community decisive political power.

The necessary alternative is a comprehensive overhaul of the incentives governing Haredi education, military service and employment. Every child should receive a core curriculum. Young adults should perform military or meaningful national service, with appropriate accommodations for religious observance. Public funding should encourage economic participation rather than prolonged dependence.

Opposition parties promise various versions of such plans. None of this will be easy, and it will not be accomplished by dialogue alone. But the alternative is a version of national suicide. There is no question that – alongside accountability for Oct. 7 and the demand for an independent state commission of inquiry – the future of Haredi military service, education and economic participation belongs at the center of this election.

So why would Netanyahu effectively say that studying Torah should entitle an able-bodied young man to exemption from military service?

There are several possible explanations for this – and the rest of the parade of seeming political misjudgments.

One might be a calculated strategy of mobilizing the base through fear and resentment rather than persuading the center. This might be useful in various scenarios involving a messy outcome of the election.

The others might be overpowering hubris, a toxic contempt for the public or the myriad other pathologies that often accompany too long a time in power.

The post Netanyahu’s Torah exemption pledge highlights election stakes appeared first on The Forward.

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Tidbits: A publishing firm for Jewish writers excluded by mainstream publishers

Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:

אין ניו־יאָרק איז די וואָך געגרינדט געוואָרן אַ פֿאַרלאַג פֿאַר ייִדישע און ישׂראלדיקע שרײַבער וואָס זאָרגן זיך, אַז זייער אָפּשטאַם אָדער מיינונגען קאָנען שטערן צום פּובליקירן זייערע ביכער.

לויט אַ סטאַטיסטיק פֿונעם מחבר מעג קין, איז בײַ די הויפּט־פֿאַרלאַגן, צווישן 2023 און 2024, געפֿאַלן מיט 76% די צאָל בעלעטריסטישע ביכער, וואָס דערמאָנען ייִדן, ייִדישקייט אָדער ישׂראל.

„הײַלײַן פּאָבלישינג סטודיאָ“, וואָס האָט דעביוטיִרט אין ענגלאַנד מיט אַ חודש צוריק, האָט געעפֿנט אַן אַמעריקאַנער צווײַג אין מאַנהעטן בײַ „פּאָרט סאַיִד“, דעם רעסטאָראַן פֿונעם וועלטבאַרימטן קוכער איל שני (עיאַל שאַני).

„הײַלײַן“ איז לאַנצירט געוואָרן דורך ניל בלער, דעם לאַנגיאָריקן ליטעראַרישן אַגענט פֿון דזשיי קיי ראָלינגס — דער שרײַבערין פֿון די האַרי־פּאָטער ביכער.

„איך האָב שוין פֿון לאַנג באַמערקט, אַז אַ צאָל שרײַבער קענען נישט געפֿינען קיין פֿאַרלאַג,“ האָט בלער געזאָגט. „נישט צוליב דער קוואַליטעט פֿון זייער שרײַבן אָדער אַ דוחק פֿון אָריגינעלע געדאַנקען, נאָר ווײַל זייער וועלטבאַנעם שטימט נישט מיטן קוקווינקל פֿון די פֿאַרלאַגן — אָדער אפֿשר ווײַל זייער משפּחה־נאָמען איז אַ ייִדישער אָדער ישׂראלדיקער.“

די פּראָבלעם, זאָגט ער, איז געוואָרן נאָך ערגער נאָך די טעראָריסטישע אַטאַקן פֿונעם זיבעטן אָקטאָבער, האָט בלער געזאָגט. ער האָט למשל דערמאָנט די שוועריקייטן בײַם געפֿינען אַ הויפּטשטראָמיקן בריטישן פֿאַרלאַג פֿאַר אַ בוך פֿון אלי שרבי (עלי שאַראַבי) וועגן זײַנע איבערלעבונגען ווי אַן ערובֿניק אין עזה — נישט געקוקט אויף דעם וואָס אין אַמעריקע האָט מען שוין געהאַט פֿאַרקויפֿט הונדערטער טויזנטער עקזעמפּלאַרן דערפֿון. צום סוף האָט זײַן בוך אַרויסגעגעבן אַ קליינער בריטישער פֿאַרלאַג, „סוויפֿט בוקס“.

„הײַלײַן“ וועט באַשטיין פֿון צוויי אימפּרעזומס: „אָדעסאַ עדישאָנס“ און „אַנטידאָט בוקס“. „אָדעסאַ עדישאָנס“, אָנגעפֿירט פֿונעם רעדאַקטאָר דזשעקי קלײַן, וועט דרוקן ייִדישע און ישׂראלדיקע בעלעטריסטיק און פֿאַקטפּראָזע אויף טעמעס פֿאַרבונדן מיט דער ייִדישער געשיכטע, אַנטיסעמיטיזם, פֿילאָסאָפֿיע, עסן און קולטור.

„אַנטידאָט בוקס“ וועט דרוקן פֿאַקטפּראָזע מיט אַ שייכות צו טעכנאָלאָגיע, עטיק, דעמאָקראַטיע, אידענטיטעט און מאַכט.

קלײַן האָט געזאָגט, אַז מע וועט אויך באַטראַכטן מאַנוסקריפּטן פֿון אַראַביש־ישׂראלדיקע און נישט־ייִדישע שרײַבער, וואָס זייער אַרבעט פֿאַרנעמט זיך מיט דער ייִדישער קולטור, געשיכטע אָדער געדאַנקען.

צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ.

To read about this in English click here.

The post Tidbits: A publishing firm for Jewish writers excluded by mainstream publishers appeared first on The Forward.

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In ‘Fatherland,’ Thomas Mann finds a Germany divided

Speaking at the Library of Congress, just before the end of World War II, Thomas Mann insisted “that there are not two Germanies, a bad and a good one, but only one whose best qualities were perverted by devilish cunning into evil.”

Two years later, in 1947, he would publish Doctor Faustus, a meditation on his homeland’s slide into fascism in the idiom of Germanic legend. Two years after that, accepting the prize named for Goethe, the Faust legend’s greatest chronicler, he would return to Germany, which, by then, had split in two.

Paweł Pawlikowski’s Fatherland, is about the 1949 trip Mann took with his daughter Erika from American-administered Frankfurt to East German Weimar, then in the grips of Soviet control. They glide through bombed-out streetscapes in a black, all-American Buick. During the tour, dignitaries try to win Mann over to one of two ideologies vying to replace the fascist model: that of the free market, or that of Communism.

By the time the film takes place, Mann was an American citizen who had lived outside of Germany for over a decade. He railed against the Nazis and appealed to the conscience of his countrymen in radio broadcasts from exile in California. He had married into a Jewish family, and his anti-Nazi credentials were beyond reproach. But at a press conference in Frankfurt, when an AP reporter asks “where is home,” he responds in English with a German word that English can only approximate.

“I am an American citizen,” Mann, played by Hanns Zischler, answers. “I am also a German writer. Where my heimat is, where I belong, is a much more difficult question.”

His country no longer exists.

Pawlikowski, a Polish director whose silken, black-and-white films excel in painting the surreality of the Iron Curtain, plucked this compelling episode from Colm Tóibín novel of Mann’s life, The Magician. Zeroing in on the 1949 tour, he’s crafted an intimate story of a father and daughter navigating a new political order where one’s allegiance, as summed up by Mann’s son Klaus, is either to “Stalin or Mickey Mouse.”

When Klaus (August Diehl) dies by suicide while Erika and Mann are in the middle of the excursion, and Mann insists on sticking to the itinerary, the Great Man’s faults are blown open: He believes his lecture tour, and the power of words, can improve conditions for a nation, but he had long ago declared his son a lost cause.

Zischler’s performance is at once understated and monumental. His response to Richard Wagner’s glad-handing grandchildren, who want him to put in a good word for reviving his festival in Bayreuth, is a punchy quotable: “The opera should be razed to the ground and your mother should be put on trial.” His mystified look when a Soviet colonel asks him to discuss “Mephistophelian dialectics,” is better than any bon mot.

Hüller is dependably excellent, glowering at the supposedly de-Nazified guests at a banquet and musing to a former war correspondent comrade about “what they were up four years ago.”

Mann’s controversial visit to Weimar is marked by a perfunctory pilgrimage to Goethe’s final home for a photo op. Among the effects are Goethe’s death mask, a blunt-force metaphor following Mann’s speeches, to East and West Germans, extolling how the great poet “rejected the German Romantic death cult.”

When Goethe’s dead, can the winner of his eponymous prize make the rejection last?

History has a verdict. While Mann rejects his own Faustian bargains — the invitation to put in a good word for Wagner or take a job as president of the Arts Academy in East Germany — his fate is teased when Erika sees a catalogue of “Fifth Columnists,” which has his headshot near Einstein and Arthur Miller.

Mann was a victim of McCarthyism, and left his adopted country in 1952 to settle — and die — in the neutral environs of Switzerland.

The film has enough restraint to spare us this epilogue. It ends with a father, a daughter and a sublime expression of grief and untainted German art. (Fitting for Pawlikowski, whose films so often center music, it is a Bach composition that delivers the final beat.)

Mann never did make his homecoming permanent, but on this score, he had a properly self-aggrandizing, if apt credo: “Where I am, there is Germany.”

The post In ‘Fatherland,’ Thomas Mann finds a Germany divided appeared first on The Forward.

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