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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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Iran says it has finished striking Israel, after Trump says both countries ‘must immediately stop’

(JTA) — Iran says it has completed its attack on Israel after its missile barrage on Sunday night launched the first direct exchange of hostilities since April.

Iran’s military command said the barrage, which did not do any major damage in Israel, represented its “painful response” to an Israeli attack on a Hezbollah installation in Lebanon. The statement was published in English on Iranian state media, which attributed the halt to pressure from U.S. President Donald Trump.

Trump had denounced the Iranian strike and publicly urged Israel not to respond. On Monday morning, after it did, he posted on his Truth Social account: “Israel and Iran must immediately stop ‘shooting.’”

Israel responded to the initial barrage with a large-scale airstrike against Iranian defense systems on Monday morning local time.

The Israeli military announced that the strike targeted Iran’s strategic defense systems and hit several targets in Iran’s petrochemical complex in Mahshahr in southwestern Iran. The military said the systems had been “degraded” during the February “Operation Roaring Lion” war and that “the strike led to the destruction of these systems.”

Shortly after the Israeli strike, Iran launched a second round of missiles into Israel, sending families into shelters. Schools were already canceled for Monday following Sunday night’s attacks.

According to local Israeli media, explosions were heard in Isfahan and Kermanshah, and Iranian Foreign Minister Esmaeil Baghaei blamed the United States for Israel’s response.

The Israeli response came after Trump told Axios Sunday night that he would tell Prime Minister Benjamin Netanyahu to not respond to the attacks. “I am going to call Bibi right now,” Trump told the news site, “and tell him not to retaliate.”

He added that both countries had “had their fun. Israel had its strike, and Iran had its strike. We don’t need another one.”

In a second Truth Social post on Monday, Trump wrote that “ignorance and stupidity” were hampering the already fragile Iran-Israel ceasefire negotiations. “The Blockade will remain in place, and in full force and effect, until a “Final Deal” is reached,” he wrote.

The U.S. Navy imposed a blockade of Iranian ports on ships traveling to and from Iran on April 13. Trump made the decision after the collapse of talks aimed at permanently ending the five-week war the U.S. launched against Iran on Feb. 28 and Iran closed the Strait of Hormuz on March 2.

Meanwhile, on Monday morning the Iran-backed Houthi terror group in Yemen launched a single missile into Israel. No injuries were reported. Later, the Iranian-backed group said it would impose a complete naval blockade on Israeli ships in the Red Sea.

This article originally appeared on JTA.org.

The post Iran says it has finished striking Israel, after Trump says both countries ‘must immediately stop’ appeared first on The Forward.

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John Lithgow wins Tony Award for portraying Roald Dahl in ‘Giant,’ about Roald Dahl’s antisemitism

(JTA) — The actor John Lithgow won his third Tony Award on Sunday for his depiction of the writer Roald Dahl as an antisemite.

Lithgow stars as Dahl in “Giant,” which opened on Broadway in March. The play, which originated in London in 2024, depicts ultimately unsuccessful efforts to get Dahl to rein in antisemitic comments he made about the 1982 Israel-Lebanon war.

Lithgow’s award for best leading actor in a play recognized what he has said was an effort to portray Dahl as emotionally complex, a man who had suffered grave losses and was kind to those close to him yet baldly antisemitic in his criticisms of Israel.

“Who knows where antisemitism or any bigotry comes from. In playing the role, I just looked for the damage,” Lithgow said during a March appearance on a New Yorker podcast. “To me, a person who suffered injury or carries demons, it just manifests itself in hatred of the other.”

Accepting the award, which made him, at 80, the oldest man to win a competitive Tony, Lithgow did not mention antisemitism or Dahl specifically but said, “It’s a play about cruelty in a cruel age.” He also shouted out the play’s Jewish author, Mark Rosenblatt.

Meanwhile, multiple awards went to Jewish performers during the 79th Annual Tony Awards on Sunday, which was hosted at Radio City Music Hall in New York City by P!nk, the rock musician who has spoken publicly and with pride about her identity as a Jewish mother.

Caissie Levy won best performance for a leading actress for her appearance in “Ragtime.” Levy, who has gained renown for playing a number of Jewish roles, plays a non-Jewish character, Mother, in “Ragtime,” the revival of the musical based on E.L. Doctorow’s 1975 book portraying ties between a Black musician and Jewish immigrants in early-20th-century New York.

Alden Ehrenreich, the Jewish actor whose big break came when Stephen Spielberg saw the video he made for a friend’s bar mitzvah in Los Angeles, won best performance for a featured actor for his role in “Becky Shaw.”

Shoshana Bean, who performed “Sabbath Prayer” from “Fiddler on the Roof” at last year’s record-setting Shabbat dinner in New York City, won best performance for a featured actress in “The Lost Boys,” about a family that gets enmeshed with vampires.

And Bess Wohl, who was not raised Jewish but is raising her children Jewish, won best play for “Liberation,” which portrays a women’s consciousness-raising group in the 1970s. The play includes a Jewish character whom Wohl has said was inspired by the many Jewish figures in the women’s liberation movement.

The ceremony also featured one pro-Palestinian demonstration, a recent hallmark of awards shows. Ali Louis Bourzgui, who won featured best actor in a musical for his performance in “The Lost Boys,” said the fantastical vampires in his show offer a lens to interpret real-life dynamics.

“Vampires represent those who have shunned their own humanity in order to achieve a non-existent sense of superiority,” he said, offering as an example: “The colonizers will never find fulfillment from the land and lives they steal.”

Bourzgui drew loud cheers as he included among the groups to which he dedicated the prize “the people of Palestine who deserve to live a fruitful life, a free life, a full life without occupation” and “Arab theatermakers and artists …  so our humanity becomes undeniable, and our families can no longer be written off as merely collateral damage.” Bourzgui’s father is Moroccan.

Meanwhile, a pioneering performer who is also a prominent critic of Israel also made history at the awards. Qween Jean, a cofounder of the Black Trans Liberation Movement, drew criticism after saying at a pro-Palestinian rally in early 2024 while excoriating Democratic politicians, “We are sick and tired of being told and reminded of the events of October 7.” On Sunday, Qween Jean became the first trans performer to win a Tony, nabbing one for best costume design for a musical for “Cats: The Jellicle Ball.”

This article originally appeared on JTA.org.

The post John Lithgow wins Tony Award for portraying Roald Dahl in ‘Giant,’ about Roald Dahl’s antisemitism appeared first on The Forward.

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Trump urges Iran to make a deal after Iran fires missiles at Israel for first time in 2 months

(JTA) — Iran fired multiple barrages of missiles toward northern Israel on Sunday night local time, in the first direct fire from Iran on Israel since early April.

No one was immediately reported injured in the barrages, according to Israeli media, and the Israeli military said it shot down all the missiles aimed at the country on Sunday night.

The attack came hours after a stabbing attack by an Israeli Arab on Jews in central Israel killed one person and left several others injured.

The Iran salvo added to the turmoil for Israelis living in the north, who have been under constant fire from Iran’s proxy Hezbollah in Lebanon, and upsetting an uneasy quiet in the rest of the country. Schools across Israel will be closed on Monday.

Iranian officials said the barrage was a response to Israel’s strike earlier Sunday on a Hezbollah installation in the suburbs of Beirut, which the Israeli army said targeted a command center used to direct attacks on its troops.

Hezbollah last week rejected a U.S.-brokered ceasefire deal that would have halted Israeli strikes in Beirut, saying that it could not abide by terms that would have required it to exit southern Lebanon.

During a five-week war that Israel and the United States initiated against Iran on Feb. 28, at least two dozen Israelis were killed when Iran fired hundreds of missiles at the country in near-daily barrages. Active hostilities involving Israel ended when U.S. President Donald Trump initiated a ceasefire on April 8. He and Iran have not yet agreed to terms that would permanently end the war.

Trump said he was “not happy about” Israel’s strike in Beirut and signaled that he did not see Iranian barrage as an impediment to a future deal.

“It’s certainly not going to help negotiations,” he told Fox News. “We’re very close. I would say an agreement would be signed on Monday, Tuesday or Wednesday of this coming week. And now this takes place.”

Addressing Iran directly, Trump said, “You’ve shot your missiles, that’s enough. Get back to the table and make a deal.”

Israeli Prime Minister Benjamin Netanyahu did not immediately respond publicly to the Iranian attack on Israel.

This article originally appeared on JTA.org.

The post Trump urges Iran to make a deal after Iran fires missiles at Israel for first time in 2 months appeared first on The Forward.

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