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She lost a friend in Hamas’ attack. Then neighbors called for a boycott of her ‘ugly zio’ juice bar

When Brooklyn juice bar owner Reut Levi woke up in Israel on Oct. 7, the morning after a friend’s wedding near the Sea of Galilee, she saw she had missed 35 calls from her parents and over 100 push notifications from news outlets about Hamas’ attacks in the south. She soon learned that the terrorists had killed another friend of hers at the Nova music festival. Levi spent the next two weeks in her native Israel, grieving and worrying for her family’s safety.

The turmoil followed her home to Bedford-Stuyvesant, the Brooklyn neighborhood where she lives and opened Tamar Juice Bar in June.

Levi, 37,  moved to what locals call Bed-Stuy 15 years ago, she said, because it seemed a safe, tolerant place for a lesbian like her, a person who feels most comfortable in multicultural places. In the few months since the juice bar opened, it had become somewhat of a neighborhood landmark, especially for young, queer Brooklynites.

But Levi learned after Oct. 7 that she has some neighbors who want to see her business fail, and that they said and wrote that it’s because she’s Israeli and Jewish.

“I didn’t expect this and I don’t feel safe anymore,” Levi said. “But I have no choice but to go on with what I’ve always done here.” 

She also learned that she has friends she had never met before, mostly Jews and Israelis, who want her business to thrive in Bed-Stuy.

Her experience mirrors that of other business owners targeted since the beginning of the Israel-Hamas war because they are Israel, pro-Israel or Jewish, and comes at a time of spiking antisemitism in the U.S. and and globally. Vandals defaced the facade of Canter’s Deli in Los Angeles, for example. And a Greek diner on Long Island withstood a boycott after its owner flew the Israeli flag outside the restaurant and plastered its windows with posters of those kidnapped by Hamas. Business tanked until droves of customers angered by the boycott began eating there. Levi’s juice shop has also enjoyed such support, but she still wonders whether it can survive war in the Middle East.

‘They ain’t welcome here’

Levi knew Tamar Juice Bar might be vulnerable in the aftermath of Hamas’ attack, as Israel began retaliating in Gaza. Both she and her business partner Michal Mualem are Israeli, Tamar is one of the most popular names in Israel and their menu has a strong Middle Eastern flavor. Levi decided to post only on her personal Instagram account — not the juice bar’s. Most of her posts memorialized the victims of Oct. 7. She did not call for retribution.

“My political view is that I really wish that the people of Gaza will have the most beautiful life as soon as possible,” Levi told me as she lit a cigarette. “They can have it. They must have it.”

Reut Levi serving customers in Tamar Juice Bar in Brooklyn on Nov. 8, 2023. Photo by Camillo Barone

But last Saturday, one of Levi’s customers on Instagram accused her of supporting genocide and called for a boycott of the juice bar. “The same way we are asked to boycott big corporations participating in the oppression of black/brown, let’s keep the same energy with those promoting racism and support of genocide right under our noses,” the customer wrote, tagging the the juice bar’s profile so her followers would know which business to boycott.

Levi decided not to respond so as not to stoke the vitriol. But then other Instagram influencers in Bed-Stuy began posting photos of the juice bar and screenshots of its Instagram profile, with some seemingly inviting neighbors to harass Levi. “Don’t go to this trash ass place yall. Matter of fact feel free to let them know how much they ain’t welcome here,” wrote one.

They posts kept coming: “Bed-Stuy Neighbors Beware: Tamar Juice bar is a Zionist establishment;” “Liberation from apartheid, from colonizers, from occupiers in Bed-Stuy;” “There are ugly zio businesses in our very own neighborhoods who steal & appropriate Pali food & culture.”

The next day the action moved from online to the real world. A woman showed up outside the juice bar, Levi said, and began taking videos of her and calling her a “racist Zionist who supports genocide.” Reut locked herself in the bar and called the police, who told the woman to get away from the premises. A few hours later seven other women entered the bar without ordering anything. Levi said one of them asked her: “Are you the Israeli Jewish person here?” They laughed at her, frightened her “like never before,” Levi said. Shortly after they left she found stickers outside the juice bar calling for “Global Intifada.”

“I lived in Israel. I know what an Intifada is, and I can assure you it’s not a good thing,” Levi told me.

A future in Bed-Stuy?

Levi got the idea for her business when she first moved to the U.S. and began working at a mall in upstate New York managing two kiosks which sold smoothies and ice cream. One day, she decided, she would also sell smoothies, but infused with the flavors of Israel. Tamar Juice Bar — tamar means “date” in Hebrew — offers a date-flavored smoothie. Another is called “Chic or Shuk,” a reference to Middle Eastern markets. Spiced honey cake is also on the menu. 

The juice bar seemed a good fit for the neighborhood, but after Saturday’s incident, Levi feared her five-month-old business was about to die.

Then, on Monday afternoon, customers began showing up by the dozens, not to heckle, but to order smoothies, encouraged in private Facebook groups by Israeli and Jewish New Yorkers who had heard that she was being doxxed. A rabbi from Brooklyn ordered ten juices for ten police officers, and made them aware of the harassment Levi faced.

As she and I spoke outside the juice bar earlier this week, an Israeli man installed security cameras inside and outside the business. “I had bought them months ago but always felt safe here, so I didn’t install them,” Levi told me. “Today, however, I’m afraid, and this Israeli guy offered to install them for me for free to make me feel safer.”

Levi, who has removed every symbol of Israel and Judaism she ever had in her shop, worries about its future.

“I didn’t want to bring politics here. Jews and Israelis from all over New York have been coming in this week, but what will happen when they leave? Will my old customers from the neighborhood come back?”

The post She lost a friend in Hamas’ attack. Then neighbors called for a boycott of her ‘ugly zio’ juice bar appeared first on The Forward.

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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War

Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa

Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.

Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.

“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”

GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’

Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.

“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.

“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.

“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.

After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”

RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL

Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”

Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.

“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.

She added: “Maybe there is a chance the war ends at October 7, two years after it began.”

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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests

A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco

Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.

People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.

“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”

Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.

On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.

Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.

On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.

“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.

Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.

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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan

Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas

Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.

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