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The battle for Jewish hearts and minds returns to the printed page
(JTA) — The last 20 years haven’t been kind to Jewish journalism, with local weeklies shrinking or folding and even big city papers suspending their print publications and going completely digital. Publishing online has allowed these papers to cut costs and given them the potential for a wide reach — albeit a potential undermined by an increasingly siloed and ideologically polarized market for news and ideas.
Yet still there are those who aren’t giving up on print — at least in small, carefully targeted batches. This spring has seen the launch of two Jewish journals — Masorti, a reboot of the former Conservative Judaism, and Fragments, a product of the left-leaning Jewish human rights group T’ruah. The two magazines join a small but scrappy fraternity of journals aiming to steer the Jewish conversation.
“We’re the people of the book. I think print is having a moment,” said Rabbi Lev Meirowitz Nelson, who as director of Emor, T’ruah’s affiliated think tank, edits Fragments. “In the midst of all the [digital] bombardment people experience, there’s something very grounding about picking up a hard copy and being able to mark it up or carry it with you.”
Of course, Fragments and its more established cousins — from a legacy Modern Orthodox quarterly like Tradition to the interdisciplinary journal Modern Judaism — are all available online, and few print more than 1,000 copies at a time. The goal, the editors and publishers of some of the newer publications told me, is to establish a brand and repair what each one said was a broken communal discussion about Israel, domestic politics and religion.
“I hate what’s become of discourse in Jewish life, which largely goes on on Twitter and other places like that,” said Mark Charendoff. “I think Jews like longform discussions, and we’ve become very, very impatient. I wanted to carve out a space for that long type of writing and reading.”
Charendoff is president of the Maimonides Fund, which publishes Sapir, perhaps the best known of the newish journals. It has a high-profile editor — Bret Stephens, the conservative columnist on the New York Times opinion page — and a penchant for hot-button topics that rally conservatives and enrage liberals. Recent issues of the two-year-old journal have focused on “cancel culture” and a campus environment that most of its contributors consider hostile to conservatism and Jewish life.
“I think society and the Jewish community has become so polarized that people are afraid of articulating controversial views. We need to take a breath and say, ‘You’re not going to be harmed by reading something you disagree with,’” said Charendoff.
T’ruah believes there are plenty of controversial views being aired, but mostly on the right: It has explicitly positioned its new journal as a “necessary alternative to well-funded right-wing Jewish publications.” The news release announcing Fragments did not name those publications but presumably they include Sapir; Mosaic, supported by the right-leaning Tikvah Fund; and Tablet, which is published by Nextbook, Inc., whose president, Mem Bernstein, is on the board of Tikvah and is the widow of its founder. Tablet has published writers from across the political spectrum, but has drawn howls from the left for its frequent articles denouncing “wokeness” and cancel culture and a recent piece questioning the motives of donors who support gender-affirming care for trans people.
(Another journal, The Jewish Review of Books, was initially backed by Tikvah, but recently spun off under its own foundation.)
The premiere issue of Fragments includes essays on concepts of freedom by Laynie Soloman, a director at SVARA, an LGBTQ yeshiva based in Chicago, and Joelle Novey, the director of an interfaith environmental group in the Washington, D.C. area.
Nelson sees two audiences for Fragments: “It’s definitely speaking to the left and offering a deepening of language and of conversation around Jewish sources and Jewish ideas,” he said. “And it’s an effort to speak to the center, which often shares our values and can be spooked by the language they see coming from the right.”
Fittingly for a magazine published by a group formerly known as Rabbis for Human Rights, Fragments leans into Jewish text and religious perspectives. That sets it apart from Jewish Currents, a legacy journal of the Jewish left that, after a relaunch in 2018, now aims for an audience of young, left-wing, mostly secular Jews who, when not anti-Zionist, are deeply critical of Israel. Arielle Angel, editor in chief of Jewish Currents, has said that the magazine has become “a reliable and essential space for challenging, rigorous, surprising work that has shifted the discourse even beyond the American Jewish left.”
The aspiration that the “discourse can be shifted” by gladiators writing for small magazines harkens back to the post-World War II period, a sort of golden age of Jewish thought journals. Jewish and Jewish-adjacent publications like the Menorah Journal, Partisan Review, Commentary and Dissent provided a launching pad for an ideologically fluid cohort of “New York intellectuals” that over the years included Sidney Hook, Hannah Arendt, Lionel Trilling, Saul Bellow, Irving Howe, Delmore Schwartz, Norman Podhoretz, Paul Goodman, Midge Dector, Jeanne Kirkpatrick and Alfred Kazin.
Partisan Review was among a spate of magazines that offered a platform for Jewish intellectuals in the years immediately after World War II. (Open Culture)
While writers like these tackled Jewish issues, or general issues through a Jewish lens, many of them influenced the wider national conversation. Angel has said she has drawn inspiration from Commentary: Founded in 1945 by the American Jewish Committee, the magazine became hugely influential in promoting neoconservative ideas and thinkers in the 1980s and ’90s.
The “golden age” was an explosion of Jewish creativity, and political influence, that would be difficult to replicate today. Benjamin Balint, a former editor at Commentary and author of a history of the magazine, says the flowering of Jewish journals in the mid-20th century was the result of “terrific pent-up pressure among the children of immigrants who were pushed down for so long and were able to explode into the mainstream.” Small magazines “provided that release — pushing critics and writers into the larger culture,” said Balint, who previously edited Sources, the journal of the Shalom Hartman Institute of North America.
A long piece in Tablet recently argued that such Jewish influence is in steep decline “anywhere where American Jews once made their mark,” from academia to Hollywood to government. Author Jacob Savage doesn’t blame the loss of the immigrant work ethic, however, but rather “American liberalism” for marginalizing Jews.
Whatever the cause, few of the newer journals aspire to that kind of influence on the larger culture, and acknowledge that they are trying to shape the conversation within the Jewish community.
“We believe that Jewish leaders need great ideas to do their work well,” said Rabbi Justus Baird, senior vice president for national programs at the Shalom Hartman Institute of North America and publisher of its journal Sources, launched in 2021. “The way we invest in ideas is by cultivating a large group of Jewish thinkers and scholars who are doing not just the scholarship for its own sake, but really trying to work collaboratively on how Jewish thought can apply to the challenges facing the Jewish people.”
The Hartman Institute (which also counts the Maimonides Fund among its long list of major donors) is a religiously pluralistic, liberal Zionist think tank with outposts in New York and Jerusalem. Recent essays in Sources include lengthy essays by Yale religious studies professor Christine Hayes on the ethics of shaming and Hartman scholar Mijal Bitton on how relationships can heal the breach between the Diaspora and Israel.
Part of Hartman’s goal in publishing the journal is to provide a space for such long-form articles, filling what Baird calls “a gap between the quick, super-responsive, news-oriented Jewish publication landscape, the hot takes about what is going on, and the academic Jewish work.”
“It’s a space where ideas can really percolate,” said Claire Sufrin, who now edits Sources. “The written word, the printed word is there and can be shared in that way and people can engage with it over and over again.”
Masorti, the relaunched journal of Conservative Judaism, is also trying to bridge a gap, in this case between Jewish scholarship and the synagogue.
“Rabbis have responsibilities to serve as congregational leaders, and also the obligation to engage in Jewish learning and scholarship,” said Rabbi Joseph Prouser, the editor of Masorti.
The original Conservative Judaism was published from 1945 through 2014. The reboot is sponsored by the movement’s Rabbinical Assembly and its five seminaries, including the Jewish Theological Seminary, the New York flagship. Its readership base is rabbis and cantors affiliated with the movement.
Masorti arrives at a critical time for the Conservative movement: In an essay in the first issue, its associate editor, Rabbi Jonathan Rosenbaum, says what was once America’s largest Jewish denomination is at a “precipice.”
“At its summit, the plurality of [North American] Jews identified with the Conservative movement, something like 40%,” Rosenbaum said in an interview. “There was something like 1.6 million Jews who were thought to be part of the Conservative movement up to maybe the late ‘80s, early ‘90s. Today, there are about 500,000.
“Part of the goal of the journal,” he said, is to “look at the problems and the means of solving them.”
In the past the Conservative Judaism journal had been a forum for debate within the movement. It published dueling papers, for example, on the decision to ordain women and what is and isn’t permissible on Shabbat. Prouser says he’ll uphold that tradition of dissent: The current issue features an essay by Michal Raucher, a Jewish studies professor at Rutgers University, who criticizes the movement’s establishment for embracing a justification for abortion that doesn’t go far enough in recognizing the bodily autonomy of women (an argument she also advanced in a JTA oped).
And Prouser does hope these arguments are heard beyond the movement, positioned between traditionalist Orthodoxy and liberal Reform. “One of the beauties of the Conservative movement is that we can talk to people to our right to our left right, we can talk to the entire spectrum of the Jewish community,” he said.
The editors of the new journals agree that there are fewer and fewer spaces for civil conversation among Jews, blaming the filter bubble of the internet and the take-no-prisoners style of current political debate. And each said they would like to be part of the solution.
Sufrin, the editor of Hartman’s journal, calls it a “bridge, because people can talk about it together, they can engage with the ideas together, and it’s in that conversation that they can develop a relationship and ultimately, talk together more productively.”
The question is whether it is too late: At a time when algorithms reward readers with the kind of material they are likely to agree with, will even an elite reach across ideological divides and listen to what the other side is saying? When institutions — from government to religion — regard compromise as surrender, who dares to concede that your ideological opponent might have a point?
“Difference and disagreement are productive when we engage with the best versions of those with whom we disagree,” Hayes writes in Sources. That sounds like a call to action. Or is it an epitaph?
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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