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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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Germany’s far-right victory in eastern state election portends ‘disaster’ for centrists

(JTA) — The far-right Alternative for Germany’s victory in the northeastern state of Mecklenburg-Western Pomerania, its second in the region in as many weeks, underscores the growing popularity of the anti-immigration, nationalist party at the expense of the country’s political center.

The center-right Christian Democratic Union, German Chancellor Friedrich Merz’s party, had its worst result in any state or federal election with just 4.9% of the vote, falling short of the 5% minimum needed to enter the legislature. It’s the first time in history the party was shut out of a state parliament.

Merz himself admitted the result was a “disaster” for the CDU, saying he would remain chancellor and press on with his economic reform agenda.

The AfD won 38.2%, according to preliminary results in the sparsely populated state on the Baltic Sea, home to some 1.6 million people. The AfD’s result on Sunday more than doubled its 16.7% share in the state’s last election in 2021.

The party’s rise in the east signals it is breaching the consensus of Germany’s liberal, multicultural order and meticulously built barriers against the far right since the Nazi era. Two weeks ago, the AfD crushed its opponents in Saxony-Anhalt, sending shockwaves through Europe.

At the same time, the socialist Left Party swept to victory on Sunday in Berlin, challenging centrist coalitions from the other side of the political spectrum. Such coalitions have long dominated the country but are now fighting to keep alienated voters amid economic stagnation and global instability.

In Mecklenburg-Western Pomerania, the AfD was followed closely by the center-left Social Democrats (SPD) with 35.5% of the vote. The SPD outperformed opinion polls under the leadership of state premier Manuela Schwesig, who cast herself as a bulwark against the AfD while promising to strengthen the economy, education and social services. The Left Party trailed with 6.5% and the Greens with 5.7%.

Despite winning the largest share of votes, the AfD could struggle to form a government without an outright majority in Mecklenburg-Western Pomerania. Other large parties have refused to work with the AfD, which advocates for deporting refugees, opposing multiculturalism, protecting “German identity,” abolishing current public broadcasting and ending sanctions on Russia. The SPD could form a left-leaning coalition with the Left Party and the Greens.

In Saxony-Anhalt, the AfD also fell short of a majority with almost 44% of the vote, but has a greater chance of forming a government. The party is currently negotiating to govern with the Sahra Wagenknecht Alliance (BSW), a populist party with left-wing and right-wing positions that won 5.3% of the vote.

Leif-Erik Holm, the AfD’s candidate for state premier in Mecklenburg-Western Pomerania, said on election night that his party had a “mandate to govern.” He later acknowledged to the public broadcaster NDR that the AfD is ultimately unlikely to be part of a governing coalition, but said he expected the other parties to be “open to dialogue.”

Alice Weidel, the AfD’s national co-chair, celebrated the Mecklenburg-Western Pomerania result in an interview with the broadcaster ZDF.

“We are the strongest force and have reached the mainstream of the population, and we are the new people’s party in Germany,” said Weidel.

This article originally appeared on JTA.org.

The post Germany’s far-right victory in eastern state election portends ‘disaster’ for centrists appeared first on The Forward.

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Coexistence is the only way and one state is a fantasy

For some time now, right-wing Zionists and left-wing Anti-Zionists have been mirror images of one another, both insisting on a one-state solution for Israelis and Palestinians. To be sure, the visions are different: one is of a Jewish-dominated ethnostate with a permanently subjugated non-Jewish minority, the latter either a utopian democratic fantasy or a violent, forced reversal of 1948.

As different as they are in some respects, though, both visions are delusions.

Clearly, many on  the left still want to reverse 1948, to remove the “settler-colonialist Zionist entity” from the land and return control of it to its indigenous Palestinian inhabitants. (Never mind that the boundaries of Palestine and their demarcations of identity are, themselves, relics of colonialism.)  Setting aside the virtues of these goals, it would be entirely unprecedented for a state to self-destruct in this way.

The model, of course, is apartheid-era South Africa. But whatever similarities Israel does or does not have to that state, there are critical differences as well. Most importantly, apartheid ended because of a combination of factors: international pressure (the original Boycott / Divestment / Sanctions campaign); the moral leadership of figures like Nelson Mandela; but also the fact that, by the late 1980s, nearly half the white South African population was itself opposed to apartheid, and elected a leader, F.W. de Klerk, who pledged to end it and did.

There is no analogue in present-day Israel. The upcoming Israeli elections are about many things, but the continued existence of Israel as a Jewish state is not one of them. Nor is the maximalism, ferocity, and one-sidedness of the left likely to somehow persuade Israeli Jews that erasing the Jewish state would be a good idea. Quite the contrary.

Which means that the only way to return to 1947 would be by force: an international  military campaign against a nuclear power that has no intention of removing itself from the map and whose population believes it has nowhere else in the world to go. Needless to say, this scenario is as implausible as it is evil.

Of course, BDS advocates would claim that economic sanctions, the suspension of foreign aid, and international opprobrium would be enough to cause the Jewish state to voluntarily evolve into a non-Jewish, binational democracy. But the vast majority of Israel’s seven million Jewish citizens are resolutely opposed to such a change, and without military force, externally-mandated ‘regime change’ rarely happens: just look at Iran, North Korea, and occupied Tibet.

And what about the Palestinians?  Does anyone truly believe that seven million Palestinians, most of whom understand themselves to be occupied, displaced, subjugated, and repressed by the state of Israel, are interested in joining hands with the same Israelis who have oppressed them for seven decades to create a new state free from ethno-nationalist trappings?  Of course not. They want a state of their own, which they deserve. They, like Israelis, want to be in charge of their own destinies, to promote their own cultures, to build a society that reflects who they are and who they aspire to be.

Now, ‘two states’ may take many shapes: geographical contiguous entities, or a confederation of two governmental authorities, or others. But in some form, Palestinians and Israelis must be in charge of themselves.

This may not be an ideal arrangement, but it is the only pragmatic one. In principle, I am sympathetic to the arguments that any kind of ‘special’ nationalism, including ethno-nationalisms like Zionism, will inevitably lead to the extremism we now see in much of Israel, Europe, and the United States. In the Israeli world, such arguments were made by Yeshayahu Leibowitz and Adin Steinsaltz decades ago, and were recently discussed in a fascinating online back-and-forth between Shaul Magid and Irwin Kula. Perhaps, in retrospect, a ‘thick’ patriotism like Zionism was a mistake and Israel should only have aspired to be, as many of its initial founders wanted, a state like any other.  Maybe, as soon as Zionism became religiously significant (to Israelis and non-Israelis alike), the stakes became too high.

But as the Talmudic rabbis said, avar zmano batel korbanо — basically, the horse has left the barn. Israel as a Jewish state is a reality and the overwhelming majority of Israelis want it to continue. It is not South Africa, and the dream of one democratic state from the river to the sea is a pipe dream with no tether to the actual realities of the 14 million people who live there.

And then there’s the fantasy on the Right, which is even darker.

The Right, too, wants one state from the river to the sea, only this state is an ethno-nationalist, non-democratic Greater Israel built on repression and minority rule. And (as Abdul El-Sayed aptly noted) unlike the Left, it has been building that reality on the ground for three decades now, most recently in its sociocide of Gaza and its policy of hachraah (compulsion) in the West Bank, which a recent BTzelem report describes as an “elimination project.” As B’Tzelem leader Yuli Novak put it in a recent New York Times op-ed,  these policies are creating “a new phase of the political project to make Israeli Jewish control permanent while dismantling the conditions for Palestinian collective life.”

Here, too, it is hard to adjudicate between implausibility and immorality, but I’ll focus on the former. Already, Israel has lost the support of around a quarter of Americans, and a clear majority of American Jews disapprove of Israeli policies even as they do believe that Israel has the right to exist as a Jewish, democratic state. Do the likes of Itamar Ben Gvir and Bezalel Smotrich really believe that the world will simply stand by and watch Israel ethnically cleanse the West Bank without, at the very least, disastrous economic and political consequences?

Israel is a small state that, for now at least, depends on American foreign aid and the (limited) support of the world community. Even if it were militarily and morally possible to institute formal apartheid in Greater Israel, it is simply unrealistic to believe that the world will simply allow Israel to do so. Nor do half of Israeli Jews want such a dreadful, dystopian, and endlessly violent future.

These fantasies on Left and Right are not idle delusions. They are impeding the real work that is necessary to move, however slowly, toward sustainable coexistence.

First, Israelis will hopefully soon elect a new government that will rein in the extreme nationalists and take a more realistic, ethical, and constructive stance toward the Palestinians. There is not an Israeli-Jewish majority that is ready for an independent Palestinian state tomorrow. But there is, it seems, a majority that wants the ethnic cleansing, ultra-nationalism, and settler-extremist vigilantism to end, and that, at least, is a step toward coexistence — a step toward normalization.

Will the next Israeli government be as progressive as I, personally, would like?  Almost certainly not. But will it be more progressive, or at least less regressive, than the current one?  This is what I pray for.  Contrary to what the Left and Right insist, there are many kinds of Zionism. Even if only for pragmatic reasons, I support the more progressive, just, and coexistence-oriented kind.

But American one-staters on both sides have obstructed it.

On the Right, hundreds of millions of American dollars have put thumbs on the Israeli-electoral scales for decades, while AIPAC and others have obstructed reasonable steps toward coexistence, such as conditioning military aid on Israeli compliance with international legal norms.

Meanwhile, on the Left, the insistence that all Zionism entails racism, colonialism, and genocide makes pragmatism more difficult, as any deviation from the anti-Zionist line renders progressive politicians treyf. And then, of course, is the rhetoric: blood libel, genocide, antisemitism, apartheid. Everyone on the other side is evil: musicians, politicians, artists, filmmakers, rabbis, and activists are all either Jew-haters or genociders, with no other options in between.

I think I speak for a majority of American people and American Jews when I implore everyone to tone it the f—k down.

If it isn’t clear by now, reasonable, non-hateful people profoundly disagree about how to understand what happened in Gaza, how it relates to what happened on Oct. 7, and how to negotiate living with people who strongly disagree with one another.

And I think a majority of American Jews are sick to death of the extremism. I’ve been canceled by both sides, personally, and I can testify to the exhaustion. I think we are sick of both sides’ ignorance, intolerance, and the inability to listen to multiple narratives.

We’re sick of the Left ignoring Israeli security and the Right only talking about Israeli security. We’re sick of the Left talking only about Palestinian safety and the Right never talking about Palestinian safety. We’re sick of the Right failing to acknowledge Palestinian dispossession and the Left failing to acknowledge the UN resolutions of 1947, the Holocaust, or the ancient Jewish ties to the land. We’re sick of the Right refusing to watch videos and films about Gaza, and the Left refusing to watch them about Oct. 7. (And no, we’re not trying to compare, equate, or measure the horror in one way or the other.)

Closer to home, we’re sick of the hypocrisy, hysteria, and weaponization of overheated rhetoric on all sides. We’re sick of how the Right refuses to call out (in the last month alone) concentration camp imagery, Islamophobia, and actual genocidal rhetoric on its side while harping on any insufficiently-apologetic apology by an accused antisemite. And we’re sick of how the Left refuses to call out voices who say that supporters of Israel are making themselves into targets of violence or that Bibi Netanyahu is an Emmanuel Goldstein-George Soros style puppetmaster of everything wrong with the world. Everyone in this rhetorical battle is living in glass houses and throwing stones at the other side.

Most of all, we’re sick of the incitement, the self-righteousness, the certainty, the maximalism, the rage-bait, the bullying, the demonization, the good guys/bad guys narratives, the harassment, the ‘de-normalization’ and the inability to tolerate disagreement. All, again, on the Left and the Right alike.

Most of us know that the Israeli government has behaved appallingly over the last few years. What happened in Gaza began as a defensive war but became a war of annihilation, with horrifying amounts of death and an aim, among some at least, to destroy Gazan society. But most of us also know that Israel is not a colonialist enterprise because Jews have no home country to which they can return, that Hamas is evil, that Jewish ties to the Land of Israel date back thousands of years, and that the Jewish state, for better or for worse, has been a reality for almost 80 years and is not going to self-destruct.

At the end of the day, whatever some left-wing activists or right-wing billionaires might like to happen in the Middle East, neither Israelis nor Palestinians are going anywhere. Eventually, in ten years or a hundred, these groups will have to live alongside each other, in one form or another. The clock cannot be turned back. Coexistence is the only way.

The post Coexistence is the only way and one state is a fantasy appeared first on The Forward.

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Ontario Jewish community saddened, but not shocked, by shootout outside synagogue

(JTA) — TORONTO – Doug Warren, 56, was attending Kol Nidre services at the Sons of Jacob synagogue in Belleville, Ontario on the eve of Yom Kippur on Sunday. Prayers were just about to begin when he heard the gunshots.

“The rabbi had just started to call us into the sanctuary. We were stepping inside, and we heard this loud bang, and we all stopped,” Warren, a member of the congregation, told the Jewish Telegraphic Agency. “It sounded like someone was banging the window or the door.”

It was a 29-year-old former Canadian soldier exchanging gunfire with a police officer stationed outside the synagogue. The shooter, Sean Ward 29, of Quinte West, Ontario., died from his wounds on Tuesday. The officer, Const. Jeff Smith, a 13-year veteran of the force, remains in the hospital in critical condition.

Little is known of Ward, who served in the Canadian military from 2017 to 2022, and was never deployed.

“We knew this was going to happen,” Warren, a member of Sons of Jacob and a resident of Belleville. told JTA. “We’ve been saying as Jews that we’re very concerned with the rise of antisemitism. What did you think was going to happen? People weren’t taking it seriously.”

As the gunfire continued, congregants scrambled to find safety. “Some people suggested we should go to the basement, others said we should go out the back door,” he recalls. “At the same time, you’re just frozen because you don’t know what’s going on or what to do. Eventually the shots stopped.”

Warren said the congregation is extremely grateful to Smith, who was stationed outside the synagogue in an unmarked vehicle. “This guy’s a hero. I can tell you the gunman was coming for us inside, and he was trying to take out our armed protection first,” he said. “We’re praying for [Smith’s] recovery.”

Once police arrived at Sons of Jacob, they instructed everyone to wait inside until the area was clear. Congregants were then taken to the Belleville police station, where they were offered donuts and coffee, which Warren said they politely declined on account of fasting for Yom Kippur.

Richard Marceau, General Counsel and Senior Vice President of The Centre for Israel and Jewish Affairs, echoed Warren’s concerns. “I wish I could say that I was surprised or shocked, but I was not,” says Marceau. “Unfortunately, in 2026 in Canada, we’ve come to expect this type of thing. It just tells us that the promise of Canada has been broken.”

The Belleville shooting came two days after the arrest of 19 year-old Alexander Parfitt after posting online threats to shoot up a synagogue in Southern Ontario.

Marceau said that Canadian politicians have not sufficiently addressed the threat of antisemitism. “There has been an all-level failure in the political sector and in law enforcement,” he said. “It is a failure to understand the threats that Jews are facing.”

According to Marceau, anti-Israel and anti-Zionist discourse have also contributed to rising antisemitism and endangered Canadian Jews. “Anti-Zionism is driving violence against Canadians, and the double standard against Israel is playing a role,” Marceau said. “Politicians need a clear plan, not just to talk about extremist ideologies, organizations and foreign state actors. There needs to be a meeting of all levels of government to ensure that the extremist networks are disrupted.”

Anti-Israel sentiment was a point of contention Sunday evening. Canadian Jewish politician and leader of the New Democratic Party (NDP) Avi Lewis posted on X shortly after 8 p.m. that on Yom Kippur he was “reflecting on the fact that we have not done our part to stop an ongoing genocide being committed in our name.”

About an hour earlier, Ward opened fire outside Sons of Jacob. It was not clear whether Lewis knew the shooting had occurred when he had posted. He did not respond to a request for comment.

Canadian Member of Parliament Anthony Housefather responded to Lewis’ post, stating that “holding Canadian Jews and Jews across the world collectively responsible for events over which they have no control is despicable.”

Lewis said in an post the following day that the attack “is yet another reminder of the work that remains to create a Canada that is truly safe for people of all faiths, including Jewish people – to worship, to come together, to live without fear.” In a press conference he rejected claims that he was collectively blaming Jews for Israel’s actions.

Despite the events Warren witnessed on Sunday evening, he remains assured in the resilience of his local Jewish community. Unable to access their synagogue, Warren says the Sons of Jacob congregation gathered at a Best Western hotel on Monday evening for services.

“We want to keep going, but we know it’s not going to be easy. We might get emotional when we first get back inside the synagogue, and we’ll just have to work through that,” he says. “This will not stop us.”

This article originally appeared on JTA.org.

The post Ontario Jewish community saddened, but not shocked, by shootout outside synagogue appeared first on The Forward.

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