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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Germany takes a step back to its Nazi past — and Donald Trump is cheering them on
What a role reversal.
Since the start of his second term as president, Donald Trump has looked like he’s been following the playbook of Adolf Hitler and other despots. But now Germany is becoming like Trump’s America.
The Sunday election results in Saxony-Anhalt state were a victory not just for the Alternative for Germany, known as the AfD, but also for Trumpism. As Trump’s powers are cracking in the US because of high prices and the unpopular war against Iran, the American president’s brand has not only taken root in Germany’s former communist region, but is threatening to spread across the country.
“Wow! The Populist Party in Germany just had a really big night,” Trump wrote Tuesday on Truth Social. “They finally got tired of the absolutely horrible Immigration rules and regulations which have hurt Germany so badly.”
“MGGA!!!,” Trump wrote at the end of his post, apparently meaning “Make Germany Great Again.”
MAGA’s influence is plain to see on social media videos posted in the run-up to the Saxony-Anhalt election, in which the AfD came alarmingly close to winning enough votes to form a government on its own, which would have been the first time since the Nazi era that an extreme-right party has taken over the leadership of a German state. The videos show AfD followers saying racist things about immigrants and the superiority of white people, that there’s too much emphasis on the Nazi years and German history needs to be told more positively, and calling for an end to funding “anti-German art,” whatever that might mean, among a host of other stands that mirror those of MAGA.
Sally Lisa Starken, a freelance German journalist and bestselling author who has been chronicling the AfD, posted an Instagram video of an AfD “family festival” in Magdeburg, the capital of Saxony-Anhalt.
“The whole time I felt like I was at a Trump event. The AfD has quite consciously learned from the MAGA movement,” said Starken, who has also covered Trump rallies in the US.
AfD merchandise was everywhere, including t-shirts bearing the photo of Ulrich Siegmund, the AfD’s lead candidate in the Saxony-Anhalt election, and the man who would become leader of the state if the party is able to find a partner willing to join in a coalition government.
As is the case with Trump, there’s a cult of personality surrounding the 35-year-old Siegmund. People at the family festival stood in line for two hours to have their picture taken with him. Just before the Saxony-Anhalt election, the cover of the newsmagazine Der Spiegel called him “the most dangerous man in Germany.” Taking a page from Trump, Siegmund used the cover’s mug shot-style photo in his election campaign.
As with Trump, people of all shapes, sizes, ages and backgrounds attend these AfD gatherings, but they’re probably even whiter than at Trump’s rallies. And like Trump, Siegmund sounds like a huckster who knows how to grab the attention of people who feel like they’ve been left behind.
The AfD has become especially strong in former Communist East Germany at least partly due to German reunification, which occurred in 1990. The economy in the eastern region has never caught up with that of the wealthier west, unemployment is high, wages are comparatively low. There’s a feeling among many in eastern Germany that reunification hurt them, rather than helped them.
Reunification also triggered an explosion of neo-Nazi violence against foreigners, a scourge that continues to the present day. Resentment against foreigners soared in 2015, when then-Chancellor Angela Merkel opened Germany’s borders to waves of refugees fleeing war-torn Syria, a fateful decision that lifted the AfD from a fringe group of extremists to a party to be reckoned with — at first just in the eastern states like Saxony-Anhalt, but now across the country.
In last year’s federal elections, the AfD doubled its share of seats in the Bundestag, the German parliament. As a growing number of Germans have felt ignored by the mainstream parties — the Christian Democrats, the Social Democrats, the Greens and the Left — the AfD has surged ahead to become Germany’s largest opposition party.
Among those who attend AfD rallies are diehard neo-Nazis, many sporting tattoos with symbols and slogans banned by law because of their association with the Third Reich. Instagram videos from party gatherings show AfD followers saying that Hitler was a great man and Germany could use another leader like him, and only people with pure German blood deserve to be citizens.
Last year, Germany’s domestic intelligence agency, the Federal Office for the Protection of the Constitution, classified the AfD as right-wing extremist.
“The ethnicity- and ancestry-based understanding of the people prevailing within the party is incompatible with the free democratic order,” the agency said in a statement at that time.
That judgment didn’t stop the AfD from seeking legitimacy abroad — or from finding it. Close links between the Trump administration and the AfD go back to the start of Trump’s second term.
It started with JD Vance’s address in February 2025 to the Munich Security Conference, an annual meeting of American government officials with our purported European allies. Vance shocked the conference by coming to the defense of extremist parties like the AfD. Since the defeat of the Nazis, Germany’s mainstream political parties have maintained a “firewall” that keeps them from cooperating with extremist parties. In his speech to the security conference, Vance essentially accused Germany’s mainstream parties of authoritarian behavior by shutting out the AfD.
“If you’re running in fear of your own voters, there is nothing America can do for you,” Vance told the European leaders.
On that same trip, Vance added insult to injury by meeting with the head of the AfD, Alice Weidel.
Olaf Scholz, who was chancellor at that time, defended the firewall against the AfD, saying the party trivializes Nazi atrocities. He basically told Vance to mind his own business.
“Where our democracy goes from here is for us to decide,” Scholz said.
At the center of the fraternal relationship between the AfD and MAGA is Elon Musk, the man who insists the stiff-arm gesture he gave at a rally celebrating Trump’s second inauguration was not the Hitler salute, although it sure looked like it. Just a few days later, Musk made a virtual appearance before a gathering of 4,000 at an AfD campaign rally in Halle.
“I think you really are the best hope for Germany,” Musk told the AfD followers. “It’s good to be proud of German culture and German values, and not to lose that in some sort of multiculturalism that dilutes everything.”
Musk added that there is “frankly too much of a focus on past guilt and we need to move beyond that.”
After the AfD’s success in the Saxony-Anhalt election, Musk wrote on X: “Well done!”
The AfD’s election shocker in Saxony-Anhalt has certainly caught the world’s attention — something that probably would not have happened were it not for Germany’s Nazi past.
Nonetheless, it feels like we have lost sight of a very important fact.
As we worry about the prospects of right-wing extremists increasing their power in Germany, politicians with virtually the same ideologies — xenophobes, white supremacists, racists and bigots — are already in the halls of power or positions of influence in Washington, D.C. and elsewhere in America.
And there’s something positive to be said about Germany.
Unlike the Trump administration, Germany investigates, prosecutes, and sends to prison far-right would-be insurrectionists, instead of freeing and rewarding them.
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For Orthodox women, or those who find men in yoga studios ‘gross,’ a refuge in Brooklyn
It’s Friday morning in Hasidic Crown Heights, just two blocks away from the Chabad-Lubavitch World Headquarters, and we are doing cat-cows. In cat pose, I hunch my back and pull my chin to my chest, letting gravity pull my ponytail to the ground. In cow, I pull my shoulders back, look up, and scan the room. For some, this class at Vessel Studios is a final meditative moment before a hectic day of shopping, cooking, and otherwise preparing for Shabbat. But as I look around, it’s impossible to tell which of my fellow cows is Orthodox and which is not. Save for the headscarves that some of the Hasidic women are wearing, heathens and believers alike are dressed in more or less matching uniforms of leggings and sports bras.
Ordinarily, this class would be taught by the owner of the studio, Riki Rosenthal, but she is extremely pregnant and has thus joined as a participant rather than a teacher. A Crown Heights native, Rosenthal grew up Hasidic and took her first yoga class when she was 19, an age where wearing leggings at the Crunch Gym in Prospect Heights without a skirt on top still felt like a rebellious act. Now, she identifies as a “non-frum Lubavitcher” — a phrase that captures the dual reality that she no longer conforms to an Orthodox lifestyle, but still identifies strongly with the culture in which she grew up.
“Chabad supersedes being religious in a way; it’s a culture that I will always connect to,” she said. Aside from a stint in Manhattan in her 20s, she has never lived anywhere other than Crown Heights. By founding a yoga studio that caters to women only, she has created a space where students, regardless of their religious beliefs or lack thereof, can exercise without the influence of men, whether for tznius, for the sisterly environment, or simply because, like Rosenthal, they believe “yoga studios with men are gross.”
In September 2020, 12 years after she took off her skirt to work out at Crunch, at a time when many studios were still closed because of COVID, Rosenthal started teaching yoga in her apartment. Two years later, she opened Vessel in the basement of a townhouse on Eastern Parkway. Signing a lease for her own studio was a big move, she said, but “there’s this part of being Chabad that makes you feel invincible.”
The studio has a soothing, sage green aesthetic, small lamps placed around the room provide soft lighting, and instructors often burn incense. There’s even a drawer with extra tichels — headscarves — in case anyone forgot theirs (though recently it had been emptied in anticipation of heavy rain and possible flooding, and hadn’t been restocked when I visited).
Rosenthal sometimes hears from would-be yoginis wanting to know if yoga is “kosher.” She feels unqualified to answer that question, especially since she “doesn’t totally subscribe to kosher.” Still, what she teaches is an Americanized brand of yoga that goes light on the Sanskrit, so that students don’t feel like they’re committing the sin of worshipping a false idol. “None of my teachers really talk about any of the yogic deities,” she said. “I try to keep it very neutral because I don’t really want to piss anyone off.”
Still, here on Eastern Parkway, as our Friday morning class comes to a gentle close, our instructor, Rachel Sherman, ends it with a “namaste” along with a “Shabbat shalom.”
For Sherman, who grew up Reform in Dallas, teaching yoga at Vessel has challenged the stereotype of Hasidic women — at least, Lubavitcher women — as quiet and demure. “A lot of my students speak, like, five languages. Most of them have careers,” she said. She admires what she views as their extreme confidence: “Total beginners will come to yoga and go straight to the front row,” she said. “No one’s afraid to tell me if they hate the incense, or if they need the temperature of the room different, and as someone who leans a little more people-pleasy, I appreciate a straight shooter.” She said she’s also impressed by how quickly women start doing yoga again after giving birth.
Maia Levy, a member of the Crown Heights Lubavitch community, was a near-total beginner when she started coming to Vessel. She said she wasn’t intimidated, though; she understood quickly that Vessel was the kind of place where “everyone is at their own pace” and “if you need to be in child’s pose for, like, 20 minutes, that’s fine.”
Earlier this year, Levy gave birth to her first child. She attended prenatal yoga at Vessel while pregnant, and returned to class a mere six weeks after giving birth. Sure, she might spend a little more time in child’s pose than before, but in a women’s-only yoga studio in a community that puts a heavy emphasis on motherhood, no one bats an eye. “I was, like, itching to get back,” she said.
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The measles outbreak and the skepticism about vaccines
אַ פּאַציִענט מײַנער אין מײַן קליניק האָט מיר געװיזן אַ בילד פֿון אַ פּלימעניק מיט אַ מאָדנעם אױסשיט. „קען דאָס זײַן מאָזלען?“ האָט ער געפֿרעגט, אומבאַרויִקט. מיט פֿינף יאָר צוריק, מיט צװײ יאָר צוריק, װאָלט איך אים געזאָגט אַז דאָס איז שיִער נישט אוממעגלעך. הײַנט אָבער לײענט מען קאָשמאַרן װעגן קינדער װאָס שטאַרבן אַװעק פֿון אַ קראַנקײט װאָס האָט פֿריִער געהאַלטן בײַם עלימינירט װערן. װאָס איז געשען?
אין די שפּעטע 1950ער און פֿריִע 1960ער יאָרן, זײַנען צװײ מאָל אַזױ פֿיל קינדער געשטאָרבן פֿון מאָזלען װי פֿון פּאָליאָ. די ערשטע פּראָבע פֿון אַ מאָזלען־װאַקצין האָט מען אַדורכגעפֿירט אין 1960. אַז מע קוקט אױף דער דאָזיקער טאַבעלע, אונטן, זעט מען אַז די צאָל פֿאַלן זײַנען היפּש אַראָפּגעפֿאַלן בײַם אַדאָפּטירן דעם װאַקצין. (מע קען אױך פֿאַרגלײַכן מיט בריטאַניע, װוּ דעם װאַקצין האָט מען אײַנגעפֿירט מיט אַ 20 יאָר שפּעטער, און די צאָל פֿאַלן איז געבליבן מער װײניקער אַ הױכע ביז דעמאָלט, אין פֿאַרגלײַך מיט די פֿש״אַ.)
הײַנט זעט מען װידער מאָזלען: נישט נאָר די בולטסטע סימנים דערפֿון — דעם אױסשיט װאָס הײבט זיך אָן אױפֿן קאָפּ און גײט װײַטער אַראָפּ, ביז די פֿיס, אָדער די בלױלעכע פּינטעלעך אױף דער אינעװײניקסטער הױט פֿון מױל — נאָר אױך די סכּנות װאָס זײַנען גאַנץ רעאַל כאָטש קומען פֿאָר װײניקער, מוח־אינפֿעקציעס און טױט. אין 2023 זײַנען געװען 58 פֿאַלן מאָזלען אין די פֿאַראײניקטע שטאַטן; אין 2024 — 285; אין 2025 — 2,289, און אין 2026, ביזן 27סטן אױגוסט — 2,903 פֿאַלן.
אין 2025 זײַנען דרײַ קינדער אין אַמעריקע געשטאָרבן פֿון מאָזלען, און ביז איצט אין 2026 זײַנען צוויי קינדער געשטאָרבן, כאָטש די טראָמפּ־אַדמיניסטראַציע, בײַנאַנד מיט דער דירעקטאָרין פֿון פֿעדעראַלן סי־די־סי, עריקאַ שוואַרץ, האָבן אָפּגעמעקט יענעם ציפֿער פֿון פֿעדעראַלן װעבזײַטל.
די סיבות פֿאַר װאָס מע װאָלט געװאָלט באַהאַלטן יענעם ציפֿער דעקן זיך מיט די סיבות פֿאַרן נעגאַטיװן צוגאַנג צו װאַקצינען װאָס הערשט אין דער איצטיקער רעגירונג. װאָס אַן אמת, כאָטש מע האָט ליב צו באַשולדיקן דעם פּרעזידענט אין אַנטי־װאַקציניזם, איז אַזאַ צוגאַנג אױך אַ סך מער פֿאַרשפּרײט אין אַנדערע לענדער. אױך אין קאַנאַדע שטײַגט די צאָל פֿאַלן מאָזלען און דעם אַנטי־װאַקציניזם שטיצט מען מער אין דער עפֿנטלעכקײט. הײסט עס אַז טראָמפּ, און דער נעגאַטיװער צוגאַנג פֿונעם געזונט־סעקרעטאַר ראָבערט קענעדי לגבי װאַקצינען, זײַנען נאָר סימפּטאָמען פֿון אַ ברײטערער גלאָבאַלער טענדענץ.
בכלל װילן אַ סך הײַנטיקע רעגירונג־פֿירער איבער דער װעלט אײַנצױמען די מאַכט און דעם גרײך פֿון דער מלוכה. זײער טענה גײט אין דעם, אַז די מלוכה מישט זיך כּלומרשט צו פֿיל אַרײַן אינעם לעבן פֿון מענטשן. דאָס איז געקניפּט און געבונדן מיט אַן אַזוי־גערופֿענעם פּאָפּוליזם. אַזעלכע אָנפֿירערס װילן שטיצן „דאָס פֿאָלק“ קעגן „דער עליטע.“
צום באַדױערן רעכנט „די עליטע“ אַרײַן מענטשן װאָס זײַנען יאָ מומחים אין געװיסע געביטן װאָס דאַרפֿן יאָ אַ ספּעציאַליזירטן צוגאַנג. און „דאָס פֿאָלק“ װאָס די דאָזיקע אָנפֿירערס שטיצן איז אָפֿט מאָל נאָר דער טײל פֿאָלק װאָס שטיצט יענע פֿירערס. (מע זעט נישט קײן איניציאַטיװן פֿון די דאָזיקע אַנטי־װאַקצין־רעגירונגען צו שטיצן אַנדערע אַספּעקטן פֿון עפֿנטלעכן געזונט. פֿאַרקערט, די קאַמפּאַניע לטובֿת געזינטערע שפּײַזן פֿון קענעדי איז מערסטנס אַן אופֿן צו באַשלדיקן יחידים אין זײערע דיִעטעטישע טעותן.)
די דאָזיקע אידעאָלאָגיִעס העלפֿן דערקלערן פֿאַר װאָס „פּאָפּוליסטישע“ אָנפֿירערס אין אַ צאָל לענדער טרעטן אַרױס קעגן דאָקטױרים, קעגן פֿאָלקסגעזונט, קעגן װאַקצינען, נאָר פֿון דער אַנדערער זײַט, ניצן זיי יאָ די מאַכט פֿון דער מלוכה זיך אַלײן צו באַרײַכערן און באַשיצן.
די דאָזיקע טענדענצן שפּיגלען זיך אױך אָפּ אין די מײנונגען נישט בלויז פֿון די פֿירערס, נאָר אױך פֿון סתּם מענטשן פֿון אַ גאַנץ יאָר. יעדע װאָך זע איך אַ סך פּאַציענטן אין מײַנע קליניקן אין באַלטימאָר װאָס זײַנען סקעפּטיש לגבי װאַקצינען אָדער זײַנען אַקטיװ דערקעגן.
פֿאַר װאָס װיל מען זיך נישט װאַקצינירן? װעגן דעם האָט מען אַדורכגעפֿירט אַ צאָל שטודיעס, נאָר אױף אײן פֿוס איז װיכטיק צו דערקענען אַז דאָס נישט װאַקצינירן זיך מײנט נישט אַז מע װיל נישט. דאָס לעבן איז קאָמפּליצירט, אַ סך פֿאָדערונגען קאָנקורירן איינע מיט דער צווייטער, און אױב מע דאַרף פֿאָרן צום דאָקטער, אין אַ געװיסער שעה, און צאָלן אַפֿילו בלױז אַ פּאָר דאָלער, קען דאָס אױך זײַן אַ מניעה. (שטעל זיך פֿאָר אױב מע האָט קלײנע קינדער אױך, אָדער עס פֿעלט אַ טראַנספּאָרט־מיטל, אָדער די ריכטיקע שפּראַך.) מיט אײן װאָרט, מענטשן טוען וואָס ס׳איז זיי גרינגער.
אָבער עס זײַנען אױך דאָ מענטשן װאָס זײַנען נישט זיכער אַזױ צי אַזױ װעגן װאַקצינען, זײ פֿילן זיך אין אַ קאָנפֿליקט. מע האָט נישט קײן צוטרױ צו דער רעגירונג, מע האָט מורא פֿאַר די בײַ־עפֿעקטן (װאָס עקזיסטירן יאָ), מע האָט זיך אינאָפֿרמירט מיט פֿאַלשע ידיעות.
אַ בײַשפּיל װאָס קער אינטערעסירן די פֿאָרווערטס־לײענערס איז אַנשי שלומנו, די חסידישע קהילות אַרום דער װעלט, װוּ װאַקצין־סקעפּטיציזם איז אױך אַן ענין. כאָטש מע זאַמלט נישט קײן דאַטן אין די אַמעריקאַנער צענזוסן באַזירט אױף רעליגיע, קען מען זען, למשל, פֿון די מאַפּעס בײַם ניו־יאָרקער געזונט־דעפּאַרטמענט, אַז אין די געגנטן װיליאַמסבורג און באָראָ־פּאַרק, למשל, איז דער פּראָצענט װאַקצינירטקײט װײניקער.
די סיבות פֿאַר װאָס טײל חסידים זײַנען נישט איבערצײַגט צו װאַקצינען זײערע קינדער זײַנען ענלעך אױף סיבות פֿון אַנדערע אַזעלכע איבער דער װעלט: אַ שטײַגנדיקן אומצוטרױ צו דער רעגירונג אין אַ תּקופֿה פֿון עקאָנאָמישער און געזעלשאַפֿטלעכער אומזיכערקײט.
װען עס רעדט זיך וועגן געזונט־באַשלוסן, פֿאָלגט מען אָפֿט מאָל נישט די עצה פֿונעם דאָקטער, נאָר גיכער וואָס עס זאָגט אַ קרובֿ אָדער אַ גוטער־פֿרײַנד. אױב עס מאַכט זיך אַ שװעריקײט אָדער אַן אומבאַקװעמלעכקײט אַרום װאַקצינען, קען געמאָלט זײַן, אַז מע װעט נאָכמאַכן די מענטשן װאָס מע קען פּערזענלעך און מיט װעלכע מע פֿאַרברענגט אַ סך צײַט.
מעדיצינישער עטיקערס הײבן אַרױס די װיכטיקײט פֿון „פֿרײַען אױסקלײַב“ װעגן געזונט־באַשלוסן, נאָר אַ סך פֿירעכצן װאָס זײַנען אָנגענומען אין אונדזערע געזעלשאַפֿטן און קהילות זײַנען נישט גוט דורכגעטראַכט — אַרײַנגערעכנט פֿירעכצן װאָס שטיצן דעם עפֿנטלעכן געזונט. דאָס טראָגן שיץ־פּאַסן, למשל, אָדער דאָס פֿאָרן פּאַמעלעכער ווי די מאַקסימאַלע גיכקײט, אָדער דאָס נישט רײכערן אין עפֿנטלעכע ערטער, דאָס פֿאַרזיכערן געזונטע שפּײַזן און װאַסער־קאַנאַליזאַציע — דאָס אַלץ זײַנען דערגרײכונגען פֿון פֿאָלקס־געזונט װאָס זײַנען באַזירט אױפֿן מבֿינות פֿון רעגירונג־עקספּערטן, נישט יחידישע באַשלוסן װאָס מע דאַרף װידער נעמען יעדן טאָג פֿון דאָס נײַ.
ווען מע לעבט אין אַ געזעלשאַפֿט דאַרף מען, פֿאַרשטייט זיך, אָננעמען געװיסע אַחריותן לטובֿת דעם כּלל. װען איך װאָלט געדאַרפֿט איבערצײַגן אַלע מײַנע פּאַציענטן אײנציקװײַז װעגן װאַקצינען װאָלט געװען אוממעגלעך צו דערגרײכן די באַשיצונג װאָס מע דאַרף פֿאַר דער גאַנצער באַפֿעלקערונג. לאָמיר האָפֿן אַז דעם עפֿנטלעכן געזונט, באַזירט אױף װיסנשאַפֿטלעכע פֿאַקטן, װעט אונדזער געזעלשאַפֿטלעך װײַטער שטיצן.
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