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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Looking for a Yiddish-related event?
The Forverts website now includes a new feature. Each week, you’ll find a listing of upcoming events related to the Yiddish language or culture, both online and in person.
The list will include lectures in English or Yiddish; concerts; plays; day trips; conversation groups and reading circles.
If you know of a Yiddish-related event coming up, let us know by emailing schaechter@forward.com.
Sunday, Nov. 1, 2 p.m. ET. In this Zoom event, L.A. Yiddish culture activist Miri Koral will discuss a unique translation project of 160 works written by diverse masters of Yiddish poetry who perished in the Holocaust. Poet and Holocaust survivor Binem Heller compiled the anthology in 1951 to ensure that the works of these wonderful poets aren’t forgotten, and Koral is determined to get them all translated into English, opening them up to a much wider audience. The program will be in Yiddish. Register.
Sunday, Nov. 1, 2 p.m. ET. Some of the most passionate Yiddish love poetry and prose was written about Crotona Park in the Bronx, an area that fell off the beaten track in the last century. In this on-site tour in Yiddish, scholar Eve Jochnowitz will guide us as we explore the neighborhood and the literature it inspired. The event is free but a donation of $18 is suggested. The group will meet at the corner of Charlotte Street and Crotona Park East. Register.
Sunday, Nov. 1, 2 p.m. ET. Come shmooze in Yiddish with people all over the world at the shmueskrayz hosted by the Parizer yidish-tsenter. The atmosphere is friendly and relaxed. Feel free to sip coffee or a glass of wine. No registration necessary. Zoom link here
Thursday, Nov. 5, 7 p.m. ET. In this Zoom event, we’ll hear an English translation of detailed Yiddish letters written by Shlomo Vorobeichic, a Jewish man in Vilna before the war, to his siblings who had settled in the U.S. Although Shlomo, his wife and two children perished in the Holocaust, two children survived and kept the letters. One of them, Moi Ver, became a well-regarded photographer. In the 1990s, Moi Ver’s daughter Lilian Falk translated her grandfather’s letters into English, giving us a vivid view of Vilna in the early 20th century. Register.
Friday and Saturday, Nov. 6-7. Stockholm khevre: Attend a Yiddish film festival that includes contemporary Yiddish works like the 2026 film Moishe Badkhn (Moishe the Wedding Entertainer); Welcome to Yiddishland (2024), and the Yiddish-Ukrainian film SHTTL (2023). All films are subtitled in English. Tickets.
Sunday, Nov. 8, 3 p.m. ET. Folks in the DC/Maryland/Northern Virginia area: Join the DMV Jewish Labor Bund for a bimonthly Yiddish song circle at Maryland Meadworks. All levels of Yiddish and singing ability are welcome.
Tuesday, Nov. 10, 3 p.m. ET. Toronto folks: Yiddish studies scholar Sonia Gollance will discuss and read excerpts of Tea Arciszewska’s Yiddish play Miryeml, which Gollance translated as part of her project to uncover Yiddish plays by women. The play is often described as a powerful memorial to the 1.5 million children murdered in the Holocaust. The in-person lecture will take place at the University of Toronto and will be in Yiddish. More info.
Wednesday, Nov. 11, 7 p.m. ET. Attend an in-person staged reading of Sh. An-ski’s legendary folk drama, The Dybbuk, directed by Mikhl Yashinsky. The play, originally written in Russian between 1913 and 1916, was translated into Yiddish by An-ski himself and inspired countless film, opera, and ballet adaptations. Register.
Thursday, Nov. 19, 7 p.m. ET. Learn what makes Quebec an essential place on the world map of Yiddish culture historically and today in this Zoom talk between the Yiddish Book Center’s director of special projects, Sebastian Schulman, and Brian Calvert from Jewish Heritage Travel. The discussion will feature a sneak peek at the Center’s upcoming group tour to Montreal and Quebec City. The trip is a unique chance to experience Yiddish-Quebecois culture—its history, art, music, cuisine—as well as Montreal and Quebec City as historic and contemporary centers of Jewish life and creativity. Register.
The post Looking for a Yiddish-related event? appeared first on The Forward.
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These rivals in a close House race agree on Israel. They’re fighting over who Jewish voters can trust.
Israel and antisemitism have emerged as central issues in several closely watched midterm races. But in New York’s 17th Congressional District, where Jewish voters could help decide one of the country’s most competitive House contests, the two candidates have more in common on those issues than their campaigns suggest.
Cait Conley, the Democratic challenger to incumbent Republican U.S. Rep. Mike Lawler, is not a progressive Democrat who Republicans have been warning Jewish voters about in recent campaigns. An Army combat veteran and former national security official, she strongly supports Israel, opposes additional conditions on U.S. military aid and rejects accusations that Israel committed genocide in Gaza. She has also criticized New York City Mayor Zohran Mamdani over his statement marking the third anniversary of the Oct. 7, 2023 Hamas attack and has vowed to confront antisemitism within her own party. But that may not be enough to win Jewish votes from Lawler, who is popular with Jewish voters.
The district includes Rockland and Putnam counties and parts of Westchester and Dutchess. It has one of the largest Jewish populations in the country, with Jews making up an estimated 19% of its population, according to a 2024 study. It is one of the key House races where Jewish voters could make the difference in a closely contested election that will determine which party controls Congress.
Kamala Harris carried the district by a narrow 50-49 margin in 2024, and it voted for Joe Biden by a 59-39 margin before that. The late Jewish congresswoman Nita Lowey, a Democrat, represented the district for three decades until her retirement in 2020. Her successor, former Rep. Mondaire Jones, chose not to run in the redrawn district in 2022 and instead lost a bid for a House seat representing parts of Manhattan and Brooklyn. During his unsuccessful 2024 campaign against Lawler, Jones had to delete a social media post that some deemed insulting to Orthodox Jews after he remarked that the former Republican House Speaker’s meeting with Rabbi David Twersky, the 86-year-old spiritual leader known as the Skverer Rebbe in Rockland County, “was a waste of everyone’s time.”
Conley, 31, faces a difficult challenge in her bid to unseat Lawler, who has deep relationships with Orthodox and Hasidic voters since he first won his seat in the 2022 midterms by a narrow margin of about 2,000 votes, thanks in part to strong support from the large Hasidic communities in Monsey, New Square and New Hempstead in Rockland County.
That makes the race a test of whether a moderate, pro-Israel Democrat can win back Jewish voters who have grown concerned about the growing influence of progressives within the Democratic Party.
In separate interviews with the Forward, Conley and Lawler both stressed their support for Israel and commitment to fighting rising antisemitism. To draw a contrast, Lawler, 40, questioned whether Conley would stick to her positions if elected, while Conley accused him of using his ties to Jewish voters to distract from his support for President Donald Trump’s agenda.
A Democrat who rejects conditions on Israel aid
Conley, a West Point graduate and 16-year Army combat veteran who later served as counterterrorism director on President Joe Biden’s National Security Council and oversaw election security efforts at the Department of Homeland Security, occupies a different position on Israel than many progressive Democrats.
She supports Israel’s right to exist as a Jewish and democratic state, backs continued U.S. military assistance and opposes imposing conditions on that aid, including on offensive weapons.
“I do not believe that what is going on in Gaza is a genocide, and I do not believe in further conditioning assistance to Israel, so it continues to have the means to defend itself against the very real threats that are posed,” Conley said in an interview. “I will be an effective and strong advocate for the Jewish community and assistance to Israel in the Democratic Party.”
Conley said her experience serving in the Middle East shaped her understanding of the threats Israel faces, particularly from Iran and terrorist organizations.
At the same time, she supports a two-state solution and believes American politicians should be able to criticize Israeli Prime Minister Benjamin Netanyahu or other Israeli leaders without questioning Israel’s legitimacy. She expressed concern, though, that criticism of Israeli government policies can sometimes become an excuse for targeting Jews. Conley also supports expanding federal security grants for synagogues and other religious institutions.
Conley said she supported the targeted American strikes on Iranian nuclear facilities in 2025, but opposes Trump’s war with Iran because she believes it has made the United States less secure and increased energy prices.
Lawler isn’t buying Conley’s pro-Israel pitch
Lawler dismissed the suggestion that he and Conley hold essentially the same positions on Israel and antisemitism.
“That’s laughable on its face,” he said in an interview.
His central argument is that Conley may sound like a moderate on the campaign trail but would ultimately follow Democratic leaders in Congress, as support for Israel becomes increasingly divisive within the party.
“She’ll be a rubber stamp on whatever the majority of the Democrats want to do,” Lawler said, citing the July vote to eliminate the $3.3 billion in annual military assistance to Israel. A record 103 of 212 Democrats supported the measure. Another 10 Democrats abstained. Conley “is not going to stand up and be a lone voice on these issues,” he said.
“At the end of the day,” Lawler added, “I have a very clear record of delivering on these issues, and there’s staunch differences in approach.”
A Republican who speaks the community’s language
Lawler’s relationship with Orthodox and Hasidic voters goes beyond his positions on Israel. A practicing Catholic, Lawler has made those relationships part of his political brand, going back to his election to the State Assembly in 2020. He has taken credit for lowering the temperature in Rockland County after local GOP officials in 2019 posted a video widely criticized as antisemitic. He regularly attends community celebrations and has helped arrange meetings between local rabbis and religious leaders, President Donald Trump and Republican leadership.
Earlier this year, William Paul, the son of Sen. Rand Paul of Kentucky, confronted him in a Washington bar, believing the New York congressman was Jewish. Paul later apologized and said he has a drinking problem for which he is seeking treatment.
His presence in the community has become so familiar that his campaign even has Yiddish materials and songs promoting his reelection. The songs are shared in popular WhatsApp groups, played at weddings and blasted from trucks driving through Hasidic neighborhoods to encourage people to vote.
Lawler’s campaign is aiming to surpass the 22,000 votes he received in Hasidic neighborhoods in 2022 and 26,000 votes in 2024, as polls show the race is a dead heat. In an interview with Punchbowl News, he predicted 30,000 Orthodox votes, arguing that the community’s participation is difficult for pollsters to capture.
In his interview with the Forward, Lawler said his popularity comes from a simple strategy: showing up.
“I am really the first elected official that has shown up, you know, consistently and publicly in this community, and not just to see the leadership of the community, but to meet the people,” he said. Lawler has even picked up some Yiddish vocabulary along the way. Asked what word he had learned, Lawler quipped, “I love the word shanda to describe Chuck Schumer,” using a Yiddish term for disgrace about the Senate Democratic leader, who is Jewish.
Lawler believes his efforts have helped build support beyond the Orthodox and Hasidic communities, including among Reform and secular Jews who might otherwise vote Democratic but are concerned about their party’s direction on Israel. “Democrats have effectively abandoned Jewish Americans,” he said.
Conley acknowledged Lawler’s visibility in the community but questioned whether it is matched with policies that benefit Jewish families. “Mike Lawler shows up for the photo op, but when it comes to acting, he turns his back on the community every time,” she said. Conley pointed particularly to his support for Republican-led legislation cutting Medicaid spending and other federal benefits.
A fight over antisemitism in politics
Conley said her own outreach has focused on convincing Jewish voters that she understands their security concerns and shares their commitment to Israel, even as she disagrees with Lawler on domestic policy.
She also spoke of a personal connection to the Jewish community as a member of the LGBTQ community, recalling how Jewish Americans stood up for LGBTQ rights. “That’s why I proudly stand beside them and let them know that there are people who deeply care and will proudly stand shoulder to shoulder with them and fight back against antisemitism,” she said.
As Lawler highlights his ties to Jewish voters and questions whether Conley would stand up to anti-Israel voices in the Democratic Party, Conley accuses him of associating with Republicans who have faced accusations of antisemitic rhetoric and ties to white nationalists.
She said Lawler had a double standard: condemning antisemitism among Democrats while supporting Republicans who have faced accusations of antisemitic rhetoric or associations with white nationalists. “He is the biggest hypocrite,” she said of Lawler. “He is a political operative who will do whatever is politically convenient for his political ambition.”
Conley cited, for example, Peter Oberacker, a Republican state legislator running against Democratic Rep. Josh Riley in the neighboring 19th District, who came under fire after a Facebook post from Veterans Day 2015 resurfaced in which he paid tribute to his grandfather who served in the Nazi-German military during World War II. Lawler attended Oberacker’s campaign launch last year and praised him. Lawler also contributed $5,000 to his campaign.
Conley described Oberacker as an “overt Nazi sympathizer” and said Lawler’s support for him undermined his claim to be a defender of Jewish Americans. Conley also pointed to Lawler’s past connections with members of the New York State Young Republicans, whose group was disbanded following a Politico investigation exposing racist and antisemitic messages. Lawler condemned it and called for those involved to resign from leadership positions.
Asked directly about the criticism, Lawler defended Oberacker. “He’s not an antisemite,” Lawler said, adding that Oberacker represents Jewish constituents in the state Senate. He dismissed Conley’s accusations as an attempt to distract from her own political alliances. “I think Cait is grasping at straws,” he said.
Lawler pointed to Conley’s decision to run on the Working Families Party ballot line, a progressive party that endorsed Mamdani in last year’s mayoral primary and has accused Israel of genocide. He also noted her remarks in a September interview, when she said that she “respects” what Mamdani represents to many New Yorkers. “I don’t respect antisemites,” Lawler said.
Lawler was the lead sponsor of the bipartisan Antisemitism Awareness Act that would require the Department of Education to use the controversial International Holocaust Remembrance Alliance definition of antisemitism — which classifies most anti-Zionism as antisemitic — when investigating allegations of discrimination. It passed in the House in 2024 by an overwhelming majority of 320-91, but was stalled in the Senate due to resistance over constitutionally protected free speech. It was reintroduced in the House last year.
More recently, Lawler partnered with Rep. Josh Gottheimer, a Jewish moderate Democrat from New Jersey, on a bipartisan House resolution condemning antisemitic rhetoric from online personalities including Hasan Piker and Candace Owens.
Conley said she recognizes the rise of “extremism and antisemitism in both parties” and has heard from Jewish voters who feel abandoned by some of the same political allies they once supported. By speaking out on these issues and committing to confront them within her own party, Conley is aiming to convince these voters that they do not have to support a Republican to feel protected.
“The Jewish community knows they have a home in the Democratic Party. Period,” she said.
The post These rivals in a close House race agree on Israel. They’re fighting over who Jewish voters can trust. appeared first on The Forward.
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Rift between Abdul El-Sayed and Haley Stevens puts Michigan Jews on edge
(JTA) — ANN ARBOR, Michigan — An 11th-hour public feud between Michigan Democratic U.S. Senate candidate Abdul El-Sayed and his pro-Israel former primary rival is further exacerbating tensions between Jewish voters and the nominee ahead of Tuesday’s midterm elections.
U.S. Rep. Haley Stevens, who this summer narrowly lost the race for the Democratic nomination to El-Sayed, had previously endorsed her former competitor and was set to join him at a rally Sunday in the crucial final days of campaigning. Michigan is locked in a tight race that could help determine which party controls the Senate.
Instead of a show of unity, Stevens is now forcefully criticizing El-Sayed for his recent criticism of Israel and for not condemning a PAC ad, made by an outside group to boost his campaign, that blamed Israel for rising grocery prices. El-Sayed has shot back, invoking Stevens’ close relationship with the pro-Israel lobby AIPAC.
Stevens, who represents a large Jewish district in suburban Detroit, unloaded on El-Sayed Friday in a series of interviews with the New York Times published early Saturday morning.
On social media Friday, Stevens had said she expected El-Sayed to shortly condemn the ad, paid for by Rebellion PAC, a project of far-left commentator Cenk Uygur. El-Sayed had earlier distanced himself from the ad but had not commented on its content.
“We are not going to say that the cost of groceries is because of Jews and the Jewish state,” Stevens told the Times, adding, “Maybe it is what you want people to believe.” She stopped short of formally rescinding her endorsement of El-Sayed.
The feud comes at a moment when much of the Democratic establishment has coalesced behind El-Sayed in the key Senate race, even as deep concerns remain among many traditionally Democratic Jewish voters. Stevens’ own fiancée, Jewish Democratic megadonor Jason Turkish, said this week he would be voting for Republican nominee Mike Rogers. Stevens told the Times she had met with a rabbi in advance of their wedding and was mulling converting to Judaism.
In a statement sent to the Jewish Telegraphic Agency and other outlets Friday, El-Sayed accused Stevens of “relitigating a primary that ended three months ago.” He also said he had already “defeated” spending “from outside corporations and AIPAC” on behalf of Stevens.
El-Sayed did not mention the Uygur ad, nor another ad — this one produced by his campaign — that featured a brief clip of far-right commentator and anti-Israel voice Tucker Carlson announcing he wouldn’t vote for Rogers. Stevens had publicly urged El-Sayed to take down the Carlson ad, which the campaign had aired on conservative TV channels.
The El-Sayed campaign has dropped Stevens’ name from its description of Sunday’s planned Detroit church event, which is now scheduled to feature Rep. Jim Clyburn of South Carolina and Sen. Angela Alsobrooks of Maryland. USA Today and other outlets have reported that El-Sayed’s campaign has asked Stevens to stay away from all future events.
Stevens and Turkish did not return a JTA request for comment.
In her social media statement Friday prior to El-Sayed’s response, Stevens had outlined Jewish constituent concerns about El-Sayed, noting that he himself has used rhetoric akin to blaming Michigan’s financial ills on Israel.
“The ad did not invent its argument; it dramatized one Dr. El-Sayed has made in his own words throughout this campaign: that Israel is the reason Michigan cannot afford schools, health care, and child care,” Stevens wrote. “Abdul promises to get money out of politics. He can begin by getting Israel out of his explanation for everything Michigan cannot afford.”
Both Turkish, in an earlier JTA interview from a Rogers event, and Stevens, to the Times, said their final breaking point with El-Sayed came after a recent debate in which the nominee had declined to say whether Israel or Iran posed a bigger threat to the United States.
El-Sayed on Friday did condemn a separate comment from anti-Israel streamer and former campaign ally Hasan Piker, who is Uygur’s nephew. In a stream this week, Piker had compared the heavily Jewish Detroit suburb of West Bloomfield to a “KKK neighborhood,” adding, “The supremacist attitude underlying their worldview is identical.”
In a statement to Jewish Insider about Piker’s comments, El-Sayed noted he grew up near West Bloomfield and stated, “Comparing Jewish Michiganders to the Ku Klux Klan is utterly inappropriate and flat out wrong.”
Meanwhile, Republicans are jumping at the Jewish divide. Rogers, a former congressman, has seized on the intraparty feud to appeal to Jewish voters who had supported Stevens in the primary. Earlier this week, President Donald Trump called Jews who back El-Sayed “crazy,” leading to condemnation from some Jewish leaders.
This article originally appeared on JTA.org.
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