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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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Trump nominee defends college cartoon of Jewish student with devil horns at Senate hearing

(JTA) — President Donald Trump’s pick for general counsel of the agency that oversees federal workers’ labor rights testified in Congress on Wednesday that he does not believe a cartoon he published in college that depicted a Jewish student with devil horns was antisemitic.

Charlton Allen appeared at the Senate Committee on Homeland Security and Governmental Affairs for his confirmation hearing Wednesday afternoon. There, Sen. Ruben Gallego, the Arizona Democrat, pressed him about the cartoon.

“If you look behind me, you’ll see the front cover of an edition of the Carolina Review depicting Aaron Nelson, a Jewish candidate for student body president. Your magazine altered Nelson’s photo depicting him with the horns and a pitchfork. Inside the article says, ‘The difference between Aaron Nelson is simple. He’s Jewish.’” Gallego said. “Yes or no, Mr. Nelson. Do you stand by this depiction?”

The cartoon ignited a firestorm when it was published in the Carolina Review, a campus conservative magazine that Allen founded as an undergraduate at UNC. The magazine’s faculty advisor said he resigned after it went to print against his advice, and nearly two dozen Jewish faculty members pressed UNC’s chancellor to denounce the cartoon and censure the magazine, which he did.

Allen fended off allegations of antisemitism at the time and again during a 2014 hearing to confirm him for a position in North Carolina. He did so again on Tuesday.

“I would not say that it’s antisemitic,” he said. “We were the group that was calling for the equal treatment of all student religions.”

“If I were 30 years ago advocating for The Review, I would say, ‘don’t run that cover,’” he testified. “I think it was a mistake.”

According to reports from the time, Nelson had been accused by the Carolina Review of discriminating against a Christian campus group by voting not to fund it. He had voted in favor of funding a “majority” of other campus Christian groups while he was a representative in the student congress.

Facing backlash, Allen denied at the time that the depiction of Nelson with horns was meant to channel longstanding antisemitic stereotypes.

“Our cartoonist lampooned [Nelson] as such because her perception was that Aaron was evil,” Allen told the Duke Chronicle in April 1996. “Newspapers in the past few weeks have run cartoons lampooning public figures such as Gingrich, Pat Buchanan and even myself as ‘devils’ with horns and pitchforks. Where’s the public outcry over these cartoons?”

On Wednesday, Allen offered a slightly different explanation. He said the picture was meant to channel UNC’s historic and enduring rivalry with nearby Duke University, whose mascot is the “Blue Devil.”

“The cartoonist’s intention was to make an analogy to that,” he said.

In 2014, during his confirmation hearing ahead of his appointment for commissioner of the state Industrial Commission of North Carolina, Allen addressed criticisms of the cartoon by saying his grandfather had helped to liberate Jews in Europe from concentration camps during World War II, the Indy Week reported at the time.

Trump nominated Allen to the Office of the Special Council — the agency that protects whistleblowers from unlawful conduct — in May 2025 but withdrew the nomination less than a week later. In September, he nominated Allen to the Federal Labor Relations Authority.

Nelson, meanwhile, won the election handily to become UNC’s student body president. Now president of The Chamber, Chapel Hill’s chamber of commerce, Nelson did not respond to the Jewish Telegraphic Agency requests for comment.

The post Trump nominee defends college cartoon of Jewish student with devil horns at Senate hearing appeared first on The Forward.

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Former antisemitic activist Lucas Gage explains to Jewish podcast why he left the movement

(JTA) — In July 2024, X suspended antisemitic influencer Lucas Gage for six months for making “repeated and clear calls for violence.”

This month, Gage was in Lakewood, New Jersey, explaining to two Jewish interviewers why he no longer considers himself an antisemite.

“It’s like a disease. I’m serious. It was like this compulsion and look, it comes from a justified place in some, but then it’s like what have I become honestly and it’s like I was sick of myself,” Gage told Yaakov Langer and Jake Turx on the podcast “Inspiration for the Nation.” “Looking back at the videos that got me knocked off of Twitter … I was out of my mind.”

Gage, a longtime white nationalist activist from New Jersey formerly known as Angelo John Gage, spent more than a decade promoting conspiracy theories and hate towards Jews online before publicly renouncing antisemitism earlier this year.

He told Langer and Turx that a pivotal moment for him was seeing antisemitic theories proliferate about the September murder of the conservative activist Charlie Kirk. From there, his conversations changed.

“The more I sit down and talk to Jewish people, the more I realize how maligned they are,” Gage wrote in a post on X announcing the interview. “The lies the JQ crowd now tell about me are similar to those they tell about Jews. I was part of that crowd, but now I’m glad to say I’m no longer an antisemite.”

Gage announced in a March post on Substack that he was “abandoning” antisemitism, explaining that while his declaration was “not an apology,” his “focus on Jewish supremacy alone has become a self-destructive and futile endeavor, which does not even solve the problem.”

“The problem, however, is that I got sucked into the mob—the very mob I identified as ‘my people,’ who are just as problematic as the Jewish mob,” Gage wrote. “With that being said, I do not denounce my beliefs about Jewish supremacy and criminality in certain areas of society nor Jewish overrepresentation, which are all well substantiated.”

When asked by Langer, the founder of Living Lchaim and host of the podcast, why he had the “strength” to publicly renounce antisemitism and meet with Jews, Gage said he felt an obligation to engage with the Jewish community after spending years attacking it online.

Gage told the Jewish hosts that he thought it would be wrong for him “to walk away and not speak to a community I’ve been at war with for 14 years, and to see why I was at war with you guys in the first place.”

Turx, the senior White House correspondent for Mishpacha Magazine, an Orthodox publication, said the meeting took place after he reached out to Langer multiple times.

Langer did not respond to a Jewish Telegraphic Agency request for comment, and efforts to reach Gage were unsuccessful.

During the nearly two-hour interview, Gage recounted his journey from an Iraq war veteran to antisemitic activist and, more recently, to a public critic of the online movement he once helped build.

Gage, who is Roman Catholic, said his descent into antisemitic conspiracy theories began after serving in Kuwait and Iraq, when he became obsessed with identifying who was responsible for sending him to a war he described as “a lie.”

“I went through all the conspiracy theories until I ran into the Jews and that was in 2012 when I read ‘Mein Kampf’ and I was like ‘whoa,’” Gage said.

That year, Gage began posting on the racist Web forum Stormfront that he had recently found out about “the real Jewish question” and that “EVERYTHING connects and leads back to the jews — the evil jews,” according to the Southern Poverty Law Center.

Stormfront played a role in one of the best-known recent conversion-from-white supremacy stories, in which the child of the site’s founder renounced extremism and antisemitism after being invited to Shabbat dinners in college.

For Gage, Stormfront was a site of his radicalization. After beginning to post there, he became a regular fixture in white nationalist circles, appearing on far-right podcasts, organizing activists and eventually taking a shot at elected office.

In 2014, Gage ran unsuccessfully for the House in New Jersey’s 7th Congressional District under the far-right white supremacist American Freedom Party but was disqualified before the campaign season began because of incorrectly filed paperwork. Following that bid, he served as the chairman of the National Youth Front, the youth wing of the party.

Gage’s online presence and influence within white nationalist circles grew rapidly, appearing alongside former grand wizard of the Ku Klux Klan David Duke and Stormfront founder Andrew Anglin on their platforms. He also frequently promoted the “Great Replacement” conspiracy theory, which is widely considered antisemitic and claims that Jews are orchestrating the replacement of white people in Western countries with nonwhite immigrants.

Following Hamas’ Oct. 7, 2023, attack, Gage said that he shifted the focus of his online accounts to railing against Israel, posting on X over the ensuing months that “every supporter of Israel is a terrorist” and that “Zionists are worse than pedophiles,” according to screenshots of his account posted by the Anti-Defamation League.

Gage said his departure from the movement was driven in part by frustration with what he called “low-IQ antisemitism,” or conspiracy theories that reflexively blame Jews for unrelated events.

“What was the final straw? Charlie Kirk. Okay. Why? Because I keep talking about low IQ antisemitism. What is that? It’s when you blame Jews for things they haven’t even done,” Gage said, explaining that he couldn’t agree with conspiratorial claims swirling on the far-right that Israel had been behind the Turning Point USA leader’s murder.

Gage said that he believed even if it was proven that the man accused of Kirk’s killing, Tyler Robinson, had committed the crime, the far-right crowd he had surrounded himself with would have still blamed the Jews.

“There’s no hope for these people, and then they’re turning on me just for disagreeing,” Gage said.

Gage’s shift quickly earned him the ire of antisemitic influencers he had once aligned himself with, including far-right antisemitic media personalities Jake Shields and Stew Peters.

“Imagine if Lucas Gage had never existed. What a beautiful world it would be. The world would be a much better place if Lucas Gage did not exist in it,” Peters said during a podcast appearance with Shields last month. “I mean, that guy singlehandedly destroyed the most cohesive movement in modern history.”

Looking ahead, Gage stressed the importance of engaging with figures who hold antisemitic views, citing the deadly terror attack at a Hanukkah celebration in Australia in December.

“I want to talk to different groups of people and say, look, yeah, we have to sit down and have these conversations, because if we don’t, if we isolate the antisemites, ‘oh, they’re just maniacs, they’re jealous, we don’t care,’ they’re going to go crazy,” Gage said. “I didn’t, but someone else did. Remember the guy who shot up the beach in Australia?”

Since announcing the interview, Langer said that his inbox had been “flooded” with messages asking him if he believed Gage was sincere, to which he responded “100%.”

“I wish more people were as authentic and honest as he is,” Langer said. “While it wasn’t easy to make change in his life, he did it.”

The post Former antisemitic activist Lucas Gage explains to Jewish podcast why he left the movement appeared first on The Forward.

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This year’s biggest World Cup upset came from its most Jew-ish team

Cape Verde, an island nation of about 530,000 people off the coast of Africa, shocked soccer fans around the globe by holding Spain without a goal in their debut World Cup match this week. But Carol Castiel saw it coming.

For the better part of four decades, Castiel has been working to document and preserve the island nation’s rich but little-known Sephardic heritage. And while there are no known practicing Jews in Cape Verde today, Castiel said connection to Jewish identity remains in the country and in its soccer team.

The proof, she said, was in the team’s first result.

Cape Verde’s stout defense — led by 40-year-old goalkeeper Vozinha’s seven saves — shut out the team FIFA ranked second-best in the world, and a country whose GDP is 600 times greater than its own. Cape Verde, ranked 67th, didn’t buckle as Spain fired shot after shot on the goal. The game ended in a 0-0 stalemate.

“In the face of hardship, they just keep going, and they find ways,” Castiel said. “They’re the underdog.”

But there was also a Jewish genealogical connection on the Cape Verde team sheet: Reserve forward Gilson Benchimol’s surname dates back some 150 years to Sephardic Jews on the island.

The 2026 World Cup’s biggest upset to date has put the spotlight on the 10-island archipelago about 350 miles west of Senegal. Castiel, an American Jew and ex-journalist who is obtaining citizenship in Cape Verde, is also hoping it brings attention to her effort to preserve Jewish memory there.

Jewish surnames like Cohen and Levy are not uncommon on Cape Verde. Photo by Carlos Rodrigues/Getty Images

An island nation’s Jewish roots

Jewish life on Cape Verde dates back to the 16th century, when the Portuguese Inquisition caused Jewish converts to Christianity — known then as “New Christians” — to emigrate en masse from the Iberian peninsula. (The Portuguese Inquisition started a couple decades after the Spanish Inquisition.)

The islands were far from the center of the Inquisition, perhaps allowing some of the exiled to resume practicing Judaism in secret. They also offered New Christians the chance to pursue commercial opportunities in international trade. These New Christians lived under surveillance even in Cape Verde, though, and one of the islands had a Jewish ghetto in the 16th century.

That first wave of migrants eventually assimilated through marriage or out-migrated, and the archipelago’s Jewish footprint largely disappeared. Some historians suggest that last names on the island related to trees and animals, like Carvalho (oak) or Pinto (chick), hint at possible Jewish ancestry. (Some Sephardic Jews and conversos adopted or were assigned last names during the Inquisition.)

Cape Verde became a popular Jewish destination again in the second half of the 19th century, after the Inquisition ended. The territory was still a Portuguese colony with a powerful grip on transatlantic trade, and Jewish emigres — many from the northern Morocco city of Tetouan — found success in agriculture and international shipping.

“They were key to the economy in those days,” Castiel said.

Some of the primary exports from that era, like coffee and rum, continue today. (The islands were also a hub of slave trade, and historians believe New Christians were among the slave traders.)

Few in number and mostly male, the latter wave of Jewish immigrants also married out of the religion, Castiel said, and their descendants today are Catholic. But their Jewish surnames remain prevalent on the islands. Castiel said names like Cohen and Levy, as well as variations on common Sephardic names like Ohayon and Benchimol, show that “the blood of Jews is running through the veins of a lot of people there.”

The Ponta do Sol cemetery on the island of Santo Antão in Cape Verde, following its restoration in 2018. Courtesy of The Cape Verde Jewish Heritage Project

Castiel said she did not believe the national team’s Benchimol — who plays professionally for the Russian club Akron Tolyatti — identifies as Jewish. (The Forward has reached out to the player for comment.)

Though the Cape Verdeans with common Jewish surnames don’t tend to identify as Jewish, many embrace their Jewish ancestry.

One of them is Jose Levy. His great-grandfather, Fortunato Levy, emigrated from Morocco in the late 19th century and started a business doing sea-transportation around the islands. His father worked for the Portuguese government until Cape Verde won independence in 1975.

Levy, who worked for the United Nations before retiring recently, said many Jewish Cape Verde families returned to Portugal after independence. But to this day, many of his friends in Praia — the Cape Verde capital, where he lives — have Jewish names.

“Neither me nor my father were directly exposed to Jewish religion,” Levy, 68, said in an interview. “But our grandparents and great-grandparents were proud Jews, and they made a great contribution to what Cape Verde is now.”

Historic preservation

There are no known synagogues on the islands — even historic ones — and Cape Verde is one of the rare places in the world without a Chabad. But there are at least four small Jewish cemeteries spread across three islands, Castiel said. Modeled after Moroccan cemeteries, each has white horizontal stones with inscriptions in Hebrew and Portuguese — but they were overgrown, eroding or otherwise disarrayed when Castiel first visited.

“In Judaism, the most important thing is to create burial grounds to rest the souls,” Castiel said. “In that regard, these Jews did that. It’s just that they couldn’t sustain it.”

The nonprofit she founded in 2007, the Cape Verde Jewish Heritage Project, aims to restore the sites and expand the documentation and of Jewish life on the island through research, oral history and tourism. In 2018, the nonprofit installed a series of plaques to commemorate the 19th-century Jewish settlers interred at the cemeteries.

According to Castiel, the nonprofit’s primary funder is Morocco’s King Mohammed VI, whose Jewish historic preservation efforts in Morocco — the ancestral homeland of many Cape Verde migrants — are well-documented. Levy sits on the board.

“We carry the last name, but the religion aspect was not transferred, so we are Catholic,” Levy said. “But we are very proud of our Jewish ancestors.”

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