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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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Palestinian Islamic Jihad Said to Be Expanding Military Presence in Syria With Government’s Knowledge
Terrorists stand during the funeral of two Palestinian Islamic Jihad gunmen who were killed in an Israeli raid, in Jenin refugee camp, in the West Bank on May 10, 2023. Photo: REUTERS/Raneen Sawafta
The Palestinian Islamic Jihad (PIJ) terrorist group is reportedly expanding its military presence in Syria, a move that could put the Syrian government in violation of US conditions for restoring full diplomatic ties and lifting additional economic sanctions.
According to Israeli public broadcaster Kan News, PIJ has expanded its military wing — the al-Quds Brigades — within Syria in recent weeks, notably increasing activity in Palestinian refugee camps near Damascus, apparently with the full knowledge of the Syrian government.
Syrian President Ahmed al-Sharaa is said to have appointed an envoy to oversee PIJ’s activities in the country, responsible for facilitating communications between the Palestinian terrorist group and the government, Kan reported.
However, a government security source denied such accusations, saying there is “no intention to allow military operations against Israel,” which borders Syria.
PIJ also denied reports of intensified activity in Syria, saying they are entirely fabricated and intended to provoke hostility against the Palestinian people and their refugee camps
Following the United States’ recent statements that it does not support Israeli airstrikes in Syria, the embattled Middle Eastern country could now provide a particularly convenient base for PIJ, allowing the group to expand its operations with less risk of Israeli retaliation.
Under the Trump administration, Washington has lifted sanctions on the Syrian government to support the country’s reconstruction efforts and pushed for Damascus to normalize relations with Israel. Earlier this month, US President Donald Trump hosted Sharaa for the first-ever visit by a Syrian president to Washington, DC, vowing to help Syria as the war-ravaged country struggles to come out of decades of international isolation.
To pave the way for the full restoration of US diplomatic relations, deeper economic ties, and the lifting of additional economic sanctions, Washington has set five conditions for the Syrian government, including deporting Palestinian militants, joining the Abraham Accords with Israel, and expelling foreign terrorists.
The government must also help prevent an Islamic State (ISIS) resurgence and take responsibility for detention facilities holding ISIS fighters, supporters, and their families in the northeast.
If the Syrian government is aware of the reported PIJ activity, it risks jeopardizing its relationship with Washington by effectively endorsing the operations of a designated foreign terrorist organization — in open defiance of a key condition for improving bilateral ties.
As Damascus seeks to restore international credibility and strengthen its standing on the global stage, Israeli officials have remained highly cautious of Syria’s new leadership.
Israeli Foreign Minister Gideon Saar has previously described the current Syrian regime as “a jihadist Islamist terror group from Idlib that took Damascus by force.”
He has even warned senior European officials that Hamas and PIJ were operating in Syria to create an additional front against Israel
“We will not compromise the security on our border. Hamas and Palestinian Islamic Jihad are acting in Syria to create another front against Israel there,” the top Israeli diplomat said earlier this year.
According to Hebrew media reports, Defense Minister Israel Katz warned lawmakers in Israel’s parliament, the Knesset, this week that armed groups operating inside Syria, including the Yemen-based Houthis, are considering launching attacks on the Golan Heights, a strategic region on Israel’s northern border previously controlled by Syria.
Hamas, PIJ, and the Houthis are all backed by Iran, which provides the internationally designated terrorist groups with arms and funding.
Israel has consistently vowed to prevent the Syrian government from deploying forces in the country’s southern region, along its northeastern border.
Sharaa, a former al Qaeda commander who until recently was sanctioned by the US as a foreign terrorist with a $10 million bounty on his head, became Syria’s transitional president earlier this year after leading a rebel campaign that ousted long-time Syrian leader Bashar al-Assad, whose brutal and authoritarian Iran-backed rule had strained ties with the Arab world during the nearly 14-year Syrian war.
The collapse of Assad’s regime was the result of an offensive spearheaded by Sharaa’s Islamist Hayat Tahrir al-Sham (HTS) group, a former al Qaeda affiliate.
Following Assad’s fall in December, Israel moved troops into a buffer zone along the Syrian border to secure a military position to prevent terrorists from launching attacks against the Jewish state.
The previously demilitarized zone in the Golan Heights was established under the 1974 Disengagement of Forces Agreement between Damascus and Jerusalem that ended the Yom Kippur War. However, Israel considered the agreement void after the collapse of Assad’s regime.
Now, Israel and Syria are reportedly in the final stages of months-long negotiations over a security agreement that could establish a joint Israeli, Syrian, and US presence at key strategic locations.
Jerusalem and Damascus have agreed to form a joint Israeli-Syrian–American security committee to oversee developments along their shared border and uphold the terms of a proposed deal.
Al-Sharaa told The Washington Post earlier this month that his government has expelled Iranian and Hezbollah forces from Syria and is ready for a new phase of ties with the United States. However, Syria’s reported knowledge of PIJ activity may be a hurdle as talks between Washington, Damascus, and Jerusalem proceed.
Earlier this year, tensions escalated after heavy fighting broke out in Sweida between local Druze fighters and Syrian regime forces amid reports of atrocities against civilians.
At the time, Israel launched an airstrike campaign to protect the Druze, which officials described as a warning to the country’s new leadership over threats to the minority group. The Druze, an Arab minority who practice a religion originally derived from Islam, live in Israel, Syria, and Lebanon. In Israel, many serve in the military and police, including during the war in Gaza.
Jerusalem has pledged to defend the Druze community in Syria with military force if they come under threat — motivated in part by appeals from Israel’s own Druze minority.
But the Syrian government has accused Israel of fueling instability and interfering in its internal affairs, while the new leadership insists it is focused on unifying the country after 14 years of conflict, which began with Assad violently cracking down on anti-government protests in 2011.
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The Dangerous Legacy of the 1840 ‘Damascus Affair’ Blood Libel (PART ONE)
Smoke rises from a building after strikes at Syria’s defense ministry in Damascus, Syria, July 16, 2025. Photo: REUTERS/Khalil Ashawi
According to a recent article in Aish:
On November 11, 2025, Dr. Samar Maqusi, a researcher at the University College London (UCL) proudly stated that in 1838 a group of Jews kidnapped and murdered a priest in Damascus and used his blood in order to make special pancakes for their Feast of the Tabernacles (Sukkot). She added that for Jewish people the blood used in their pancakes must be from a gentile. She asserted that a group of Jews admitted to murdering this priest in order to use his blood in their food.
Her lecture was hosted by UCL’s chapter of Students for Justice in Palestine (SJP) titled “The Birth of Zionism.”
The Damascus Affair of 1840 (not 1838) was an infamous blood libel that became international news and led to one of the first instances in which Jewish communities around the world worked together to demand justice for another Jewish community.
The Damascus blood libel is recognized as one of the turning points of modern Jewish history, when Jews around the world realized the importance of uniting to advocate for each other.
The Blood Libel
On February 5, 1840, Father Thomas, an Italian Friar of the Capuchin Order who lived in Damascus, disappeared with his Muslim servant Ibrahim Amara.
They were assumed murdered, possibly by businessmen with whom Thomas had had shady dealings, or by a Muslim who was infuriated by an insult to Islam that Father Thomas had uttered.
But the Jews were to bear the blame, as the Capuchin friars began spreading rumors that the Jews had murdered the two men to use their blood for Passover. This led to one of history’s most famous blood libels, the Damascus Blood Libel, better known as the Damascus Affair of 1840.
Damascus was then under the rule of the Ottoman Empire. Since the Ottoman Empire was weak, the Ottoman governor of Egypt, Muhammad Ali Pasha, primarily ruled over both Egypt and Syria as quasi-independent principalities, with just nominal subordination to the Ottoman Empire. France also retained some measure of control in Syria, as the French had maintained a presence in the region since the time of the Crusades. The Catholics of Syria, including Father Thomas, were officially under French protection.
Due to the French jurisdiction over this case, the French consul, Ulysse de Ratti-Menton, known for his anti-Jewish views, presided over the investigation.
Along with the governor-general, Sharif Pasha, he conducted a short investigation, and a barber named Shlomo Negrin, among others, was arbitrarily arrested and tortured.
They managed to extort a “confession” from Negrin that the monk had been killed in the house of David Harari by seven Jews. The men whom he named were arrested and tortured. Two of the detained men died, one converted to Islam to be spared, and the statements made under torture by the others were considered adequate as an admission of guilt.
Bones that were discovered in a sewer were “identified” as those of the monk and buried in a funeral on March 2nd, which increased the anger against the Jews. The inscription on the monk’s tombstone stated that this was the grave of a saint tortured by the Jews.
After the “funeral,” attacks began against the Jews, and Sharif Pasha had to move hundreds of soldiers to protect the Jewish quarter.
The focus of the “investigation” was now on the servant, Ibrahim Amara. More torture extracted the “confession” that he had been murdered by Jews, among them members of the prominent Farhi and Picciotto families, and the authorities sought to arrest them.
Knowing the torture that they would be subjected to, some of the accused tried to hide or escape. Rabbi Yaakov Antebi, accused of having received a bottle of the blood of Thomas, was arrested and tortured, yet he held strong under the torture and would not confess to anything.
More bones were found, and the investigators claimed they were the remains of Ibrahim Amara. However, the physician in Damascus, Dr. Lograso, did not believe they were human bones and, considering the pressure on him, requested that the bones be sent to Europe for examination. Ratti-Menton refused and instead announced that based on the confessions of the accused and the remains found of the victims, the guilt of the Jews in the double murder was proven beyond a doubt.
One of the Jews who was arrested during the second round of accusations was Isaac Levi Picciotto, an Austrian citizen and thus under the protection of the Austrian consul. Initially, he was also subject to torture, but on March 8th, there was a sudden turnabout.
The Austrian vice-consul, Caspar Giovanni Merlato, a personal friend of Picciotto, demanded that Picciotto be returned to Austrian jurisdiction and that the investigation be carried out at the Austrian consulate.
With Merlato’s involvement, things changed dramatically. Picciotto proved he was in a different place the evening of the murder, and a Christian corroborated this. Picciotto now moved from the defensive to the offensive and began accusing officials of instigating this blood libel, carrying out investigations under torture, and openly accusing Ratti-Menton of murder.
He demanded that the Austrian authorities carry out the investigation. As torture methods were seen as unjust, cruel, and backward by Western countries, his accusations put Ratti-Menton and his aides on the defensive.
The Blood Libel Spreads
The predictable result of the accusations was that the Jews of Damascus and other parts of Syria began to suffer from antisemitic mobs. Synagogues were destroyed and looted, cemeteries were desecrated, and Jews were attacked all over the country.
News of the atrocities spread throughout the Jewish world, causing waves of shock and anger at what was going on in Syria.
The first Jewish attempt to intervene in the tragic situation came via a petition initiated by Israel Bak addressed to Muhammad Ali, as he was the governor of Syria. At the same time, the Austrian Consul General in Egypt, Anton Laurin, received a report from the Austrian consul in Damascus. Recognizing the tremendous injustice, Laurin became very involved in the case, and he began by using his influence to petition Muhammad Ali to stop the torture methods used by the investigators.
Muhammad Ali agreed, and instructions were issued accordingly to Damascus by express courier. As a result, the use of torture came to an end on April 25, 1840, which caused a new round of riots in Damascus.
The accusation of murder and blood libel remained, and the investigation against the Jews continued, albeit without torture. Now, Austrian Consul General Laurin attempted to influence the French Consul General in Egypt to order his subordinate, Ratti-Menton, to stop the libel, but this effort was unsuccessful.
At this point, Laurin went against all procedures and decided to send the information he received from Damascus to Baron James de Rothschild, the honorary Austrian consul in Paris.
Baron Rothschild appealed to the French government to stop the injustice, but when his appeals were ignored, he chose to turn to the media and publish the report in newspapers worldwide, creating public pressure to halt this travesty of justice.
His brother in Vienna, Solomon Rothschild, worked alongside him and used his influence to speak to Chancellor Klemens von Metternich about the situation. Metternich ultimately supported his consul, Laurin, since the negative publicity for France, archenemy of the Austro-Hungarian empire, was to his benefit. The British also chose to support the Jews in fighting the libel, and the British Consul General of England in Egypt expressed those policies.
As a result of the advocacy, a message was sent to Damascus on May 3, 1840, ordering protection for the Jews from the violence of Muslim and Christian mobs.
Rabbi Menachem Levine is the CEO of JDBY-YTT, the largest Jewish school in the Midwest. He served as Rabbi of Congregation Am Echad in San Jose, CA from 2007 – 2020. He is a popular speaker and has written for numerous publications. Rabbi Levine’s personal website is https://thinktorah.org. A version of this article was first published at: https://aish.com/the-damascus-affair/
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A Personal Perspective From Israel: The Signs Are Small, But We Are Still at War
An Israeli police officer investigates a crater at the site of a missile attack, launched from Yemen, near Ben Gurion Airport, in Tel Aviv, Israel May 4, 2025. Photo: REUTERS/Avshalom Sassoni
Israel is an unusual place, where we balance war and daily life on a constant basis. So today, I’m taking a moment away from deep analysis, and instead sharing something a bit more personal — my weird/normal life as an Israeli.
In addition to my work at RealityCheck, I also teach as an Adjunct Professor at Reichman University (formerly the “IDC”) in Herzliya, Israel. I absolutely love my students — who are enthusiastic, intelligent, and in many cases, actively risking their lives to protect mine.
Last week, a student came to class in uniform — not מדי א׳ , which is the dress uniform that soldiers typically wear when traveling home for the weekend, but מדי ב׳, which is the full combat uniform. I asked if he was in מילואים (reserves) and he said yes, that he’s serving in Syria right now.
Only later I realized that when he said “right now,” he meant RIGHT now: his commander had given him a special pass to come to class for a few hours, after which he was leaving my classroom and returning straight to Syria. I don’t know what’s more impressive — that my students are out there protecting our safety, or that when they have a moment away from combat, their first priority is to come to class.
This is Israel. These are Israelis.
Though it’s not strictly speaking a part of my course, students ask about the legal status of Israel at The Hague so often that I prepared several slides on the topic. Once, a student asked whether she should expect that her boyfriend (a combat soldier) would get arrested on their upcoming trip to Europe. Fortunately, I had the knowledge to explain that topic, and to recommend certain precautionary measures, which gave her a degree of comfort. Sadly, those same precautionary measures may soon be relevant in New York City.
I sometimes enjoy sitting on my balcony, eating dinner, and watching passenger planes fly across the Mediterranean into Israel on their standard flight path toward Ben Gurion International Airport. Yet the other evening, I noticed something unusual: several aircraft turned away from the Tel Aviv shore at the last moment, and took strange detours. Minutes later I saw (and mostly heard) several fighter jets heading northward, intersecting the commercial flightpath.
Perhaps air traffic control needed to clear the skies for the fighter jets? I may never know for certain, but the next morning, I read about an unusually large IDF operation in Lebanon, across Israel’s northern border.
Other days, I see helicopters heading south, most likely to Gaza. But on one special day, October 13, 2025, I saw the very helicopters that were bringing the hostages back home. All this, right from my window.
These small but striking experiences serve as a constant reminder that we are not really at peace.
For the moment we aren’t dodging rockets, running to bomb shelters, or watching the ominous orange glow of Iranian missiles as they heat up upon re-entry to the Earth’s atmosphere — on their way to strike our cities and communities. Yet Israel is very much still at war on multiple fronts: we see and feel it every day, in the most unusual and ordinary ways.
Daniel Pomerantz is the CEO of RealityCheck, an organization dedicated to deepening public conversation through robust research studies and public speaking.