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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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A craven attempt to undermine the IDF — from one of Netanyahu’s top allies

For your weekly reminder of what is wrong in Israel, consider the bizarre spectacle that unfolded this weekend as Defense Minister Israel Katz announced during a Sunday television interview that he was replacing Maj. Gen. Avi Bluth, commander of the IDF’s Central Command, which in effect controls the combustible West Bank.

What was remarkable is: Katz does not have the authority to fire Bluth. The government can fire the military chief, Lt. Gen. Eyal Zamir, but he appoints his senior staff, including Bluth.

Zamir immediately said he had not been consulted and that no such decision had been made. Within hours, the Israel Defense Forces issued an extraordinary statement confirming that Bluth was not, in fact, being replaced, and reminding the defense minister that he has no authority to replace him in the manner he had described. Zamir later added that no senior generals would be replaced until 2027, after the October election.

It was an embarrassing spectacle. And it affirmed that, amid an escalating crisis in the West Bank and fears among Prime Minister Benjamin Netanyahu’s coalition of defeat in forthcoming elections, the Israeli government is flailing.

Katz is running in the imminent Likud Party primary, hoping to secure a good shot at a Knesset seat in the Oct. 27 election. Bluth is unpopular in the party for being perceived as even mildly critical of Jewish terrorists in the West Bank. Bluth said recently that violent settlers, in addition to doing “damage to Israel’s good name and legitimacy,” are also harming “our fundamental mission, which is thwarting terror and protecting residents.”

Katz, in claiming to be firing Bluth, told Channel 14 — which functions primarily as an echo chamber for the governing coalition — that Bluth had acted contrary to his “explicit policy” regarding a particular violent Jewish settler. His real message was to coalition voters, a suggestion that he will fight for settlers in the West Bank to have even more impunity than they already do.

After all, no one familiar with the situation in the West Bank would accuse the Israeli military of conducting an especially vigorous campaign against Jewish extremist violence there. If anything, the opposite criticism has dominated for years.

Especially since the latest Netanyahu government took office, in late 2022, attacks by radical settlers against Palestinian civilians and their property have risen sharply.

Palestinian civilians have died at the hands of extremist settlers during this period, while many more have suffered injuries, intimidation and repeated attacks on their livelihoods. At least 18 Palestinians have been killed in the West Bank so far this year — more than the entire number killed in all of 2025. Entire communities have abandoned grazing areas and farmland after years of relentless harassment.

Villages have been assaulted; homes and vehicles torched; olive groves destroyed; and livestock stolen or killed. No settlers have been convicted in the deaths. The overwhelming majority of investigations are quietly closed. Whatever one thinks about the broader Israeli-Palestinian conflict, and even factoring in the continued reality of Palestinian terrorism, this is a profound failure of the rule of law that weakens Israel’s moral standing and hands its enemies an endless supply of propaganda.

Despite Bluth’s recent criticism, the army has clearly failed to intervene decisively when attacks unfold before its soldiers. It’s allowed civilian lawlessness to become normalized in the occupied areas. Whatever operational constraints commanders may face, the cumulative impression has been one of insufficient urgency and insufficient enforcement. It is therefore difficult to argue that the IDF has somehow been excessively harsh toward violent settlers.

Unless you’re a Likud voter.

Katz’s behavior is a reflection of the fact that the party’s activist base has changed profoundly over the past decade. Now, political advancement within the party depends not upon demonstrating administrative competence or strategic judgment, but rather upon proving one’s willingness to confront the institutions that many on the Israeli right now regard as enemies from within.

Those include the courts, civil service gatekeepers, the media, the Shin Bet and, increasingly, the senior command of the IDF, all of which the Israeli right has recast as components of an entrenched liberal establishment supposedly working to frustrate the “will of the people” and the political fortunes of Netanyahu.

That’s an extraordinary transformation, aligned with the rise of the anti-establishment populist right in the United States and Europe. Former Prime Minister Menachem Begin, Likud’s founder, spent decades battling institutions he believed had treated him unjustly, yet once in office he displayed a reverential respect for the state’s legal and constitutional framework. This, apparently, is a thing of the past.

The post A craven attempt to undermine the IDF — from one of Netanyahu’s top allies appeared first on The Forward.

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Archaeologists uncover treasures of Vilnius’ Great Synagogue as Jews dispute its future

(JTA) — VILNIUS, Lithuania — Archaeologists have uncovered the full floor of Lithuania’s historic Great Synagogue, revealing treasures nearly erased by Nazi and Soviet occupations — and exposing rifts between Lithuanian Jews over how to preserve and interpret what survived.

Locals walking through the center of Vilnius now pass a hole in the ground, a portal to the rich Jewish past of a city once called the “Jerusalem of the North.” For the first time since 1940, they can see the polished, colorful floor and entire prayer platform of the Great Synagogue of Vilna, built in the 17th century, which became one the most important religious, cultural and intellectual hubs for Diaspora Jews.

In Lithuania’s small remaining Jewish community, who number less than 3,000, there is no debate that the site must be preserved. But discussions about how to protect the past — and what to build over it — have triggered pain over one of the last pillars of identity left standing for Lithuanian Jews.

The community’s main representative body plans to build a new Jewish community center over the excavation, where visitors could view the Great Synagogue floor through a glass layer or a basement-level exhibit. Above, the center would celebrate current-day Jewish life through cultural, social and educational events.

Some Orthodox Jews and their supporters oppose that project, saying the synagogue should be rebuilt as a house of worship or preserved as a purely archaeological exhibit. Other residents say the mission of a new building should be broadened beyond Lithuanian Jews, offering a center that promotes tolerance, human rights and understanding of Jewish history among all Lithuanians.

On the eve of World War II, the massive Great Synagogue stood among more than 100 synagogues and Jewish prayer houses in Vilnius, where about 40% of people were Jewish. Over 90% of Lithuanian Jews were killed in the Holocaust, and from 1944 until 1990, Vilnius was remade as the capital of the Soviet Lithuanian Republic. The synagogue was burned and largely destroyed by the Nazis, then razed by the Soviets to build a school in its place.

“This is the place that half the population would have identified their city with,” Jon Seligman, the archaeologist leading the excavation, told the Jewish Telegraphic Agency. “So this city at the moment is missing half its identity, and because it’s such a long time since it happened, they don’t even know they’re missing half their identity.”

The excavation is over a decade in the making. Seligman, an Israel-based archaeologist whose Jewish grandparents lived in Lithuania before World War II, first proposed unearthing the synagogue’s remains in 2013 after a visit to discover his family roots. His team of archaeologists have worked there since 2015, and last year, the former Soviet school building over the site was demolished.

In an accident of history, the synagogue’s main floor was constructed below ground and spared from total erasure.

“When the building was built in the 17th century, part of the restrictions that were placed on the Jewish community was that they were not allowed to build their synagogue higher than any of the churches in the surroundings,” said Seligman. “So to create the internal majesty, if you don’t want to have a low, two-story building, what you do is you drop the floor level one story below ground surface — and that’s what they did.”

The latest installment of Seligman’s project, completed in July, fully exposed this main hall and the bimah, or prayer platform, covered in red, white, green and black geometric designs. Archaeologists also found traces of the Shulhoyf, a busy complex that formed the heartbeat of Jewish life.

Vilnius was a major center of Jewish thought, famed for both its religious tradition and modern secular Jewish culture. It was home to the 18th-century Vilna Gaon, one of the most influential Jewish sages — and also the birthplace of the Jewish Labour Bund, a secular, socialist and anti-Zionist organization. Schools taught literature and the sciences in Yiddish and Hebrew, and Zionists shared ideas alongside anti-Zionists.

Before World War II, the Shulhoyf hosted 12 prayer houses, a bathhouse, kosher butcher stalls, the first public toilets in Vilnius, the prestigious Strashun Library and the first headquarters of the Yiddish Scientific Institute, or YIVO. That institute, now in New York City, continues to preserve the Yiddish language and cultural heritage of Eastern European Jews.

Faina Kukliansky, who has since 2013 chaired the umbrella organization known as the Lithuanian Jewish Community, spearheaded the initiative to construct a community center over the synagogue.

Kukliansky grew up as the child of Holocaust survivors in Lithuania under the Soviets. She said the new space will replace the community’s current headquarters, hosted in a nearby building that is more than a century old and struggles with heating and water system issues.

Kukliansky said the new center will honor both the past and the present of Lithuanian Jews, featuring a YIVO exhibition alongside concerts, social clubs and Jewish learning events. After the Holocaust and decades of Soviet restrictions on Jewish life, those who remain are mostly secular and distant from Jewish traditions. Kukliansky said the center’s construction over the remains of the Great Synagogue will inspire Jews to trace the threads of their heritage.

“It’s very meaningful that in the place where the synagogue rose, Jewish life will be intensive because our Jewish community center is there,” said Kukliansky.

But Kukliansky’s plans have met sharp opponents from other corners of Lithuania’s Jewish world. Among the most vocal is Rabbi Sholom Ber Krinsky, an emissary for the Chabad-Lubavitch Orthodox movement who was born in Boston and has lived in Vilnius since 1994.

Krinsky said that according to Jewish tradition, the Great Synagogue site should not be covered by a building for secular cultural activities, but remain a “living Jewish religious center that continues the learning and the prayer.”

“If a site was used as a synagogue — for centuries, in this case — the holiness retains its holiness, and it’s proper to respect that holiness,” said Krinsky. “A Jewish community center might be nice, but it certainly doesn’t represent the holiness of that site.”

Krinsky has for years demanded more money for Chabad projects, which he says would be used for religious services, Jewish education and social welfare programs. He accuses Kukliansky of monopolizing funds granted to Jews by the Lithuanian government as compensation for property stolen during the Holocaust. The Good Will Foundation, an international body created through the World Jewish Restitution Organization and the Lithuanian Jewish Community, has been authorized to distribute this restitution money.

Since legislation passed by the Lithuanian parliament in 2022, the Good Will Foundation has disbursed about $9 million to compensate individual Holocaust survivors and their heirs for private property claims. Given that most Jewish property was left without any heirs, another $40 million is being allocated to support Jewish communal life — including projects like the new community center.

Krinsky said these funds have not been sufficiently used to nourish religious life. Kukliansky countered that her organization supports the Choral Synagogue, the only synagogue still active in Lithuania, where Krinsky leads the small group of Jews who usually scrape together a minyan — the minimum of 10 people required for public prayers. Compared with other Eastern European communities, Chabad’s footprint is small in Vilnius, where the Vilna Gaon led a tradition of opposing Hasidism that became central to the identity of many Lithuanian Jews.

Kukliansky also claims that Krinsky has refused to provide her with financial reports. His wife, Nechama Dina Krinsky, was indicted for tax fraud in 2023.

Kukliansky faces further criticism from Dovid Katz, an American-born, Vilnius-based scholar of Yiddish and the Holocaust. Katz advocated for rebuilding the Great Synagogue or preserving its remnants as a religious site, which he said would draw Orthodox pilgrims from around the world.

“A synagogue is a religious place, and religious leaders today — and everyday religious Jews — need to be consulted on what’s going to replace the Great Synagogue,” said Katz. “It is a place either for a replacement synagogue or for archeological remains.”

Still other critics say the Jewish representative body has split the site from a broader mission that would attract non-Jewish Lithuanians and Jews from around the world. Anna Avidan, who founded a nonprofit called Jerusalem of the North to celebrate Jewish history in Lithuania, led a conference in 2017 that invited historians, architects and students to discuss the future of a space commemorating the Great Synagogue.

Fragments of a gefilte fish dish and a Passover plate that were found at the Great Synagogue excavation site. (Shira Li Bartov)

Avidan said attendees proposed a cultural center that would host forums about tolerance, drawing international visitors and educating Lithuanians about the Jewish past of their country. She argued it would be “selfish” to build a center exclusively for the Lithuanian Jewish community, since such spaces are closed to the public, partly for security reasons. The proposals emerging from Avidan’s conference were shut down after Kukliansky’s opposition.

“We are still working on how to include Jewish history in Lithuanian history,” said Avidan. “Approaching the site as a site of Lithuanian history, that would promote this harmony and understanding.”

At the excavation site, Seligman’s team has dug up pieces of life in the synagogue, which seated about 500 people, with some 500 more squeezing in for High Holidays. The latest artifacts to emerge from the ground include a Passover plate, a dish for gefilte fish, a plaque engraved with the Ten Commandments and several seating plaques with the names of people who donated to the synagogue, assuring their spots inside.

These name plaques left clues about families who vanished from Vilnius. One marked a seat for Gitel Klachek, identified as the “wife of the late Yechezkel, Shamash d’Mata” — the city sexton. Their wealthy, influential family owned several businesses around the Great Synagogue.

On the uncovered synagogue floor and the surrounding Jewish neighborhoods, there walked people who disputed religion, Jewish identity, Zionism and other ideas. “There would have been a large contingent who would have been ultra-Orthodox. There also would have been a large contingent who were completely secular,” said Seligman. “So the city was very, very much a very mixed community.”

The fights over the memory of these ghosts — and over Lithuania’s Jewish identity — echo the disagreements that animated the Jews who once thrived there.

This article originally appeared on JTA.org.

The post Archaeologists uncover treasures of Vilnius’ Great Synagogue as Jews dispute its future appeared first on The Forward.

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AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary

(JTA) — Missouri incumbent Rep. Wesley Bell registered a resounding victory in Tuesday’s Democratic primary against Cori Bush, a prominent Democratic socialist and ardent critic of Israel.

The Associated Press called the race just an hour after polls closed, at 8:02pm local time. By the time 99% of the vote was counted, Bell had garnered 59.2% to Bush’s 36.9%.

The primary is a déjà vu moment for St. Louis. The same pair of candidates vied just two years ago to represent the state’s 1st Congressional District.

Bell prevailed in 2024 to oust Bush in a clash that was largely defined by a $9 million influx of AIPAC cash in support of Bell. In this rematch, Bush made the American Israel Public Affairs Committee a central issue in her campaign, similar to other Democratic Socialists of America candidates.

“AIPAC has become yet another way for MAGA-donors to divide the Democratic base by meddling in primaries,” Bush told JTA in a written statement prior to the primary. “In St. Louis and across the country, people know that our fight against antisemitism means fighting against the far-right’s effort to divide us.”

Federal Election Commission records show that this time around, AIPAC has invested far less in the race. Through its United Democracy Project super PAC, the pro-Israel lobby has spent in the neighborhood of $3 million on the rematch, with the vast majority targeted at opposing Bush.

In response to Bell’s decisive win on Tuesday, AIPAC posted its congratulations on X: “Our community was proud to support a strong, principled Democratic leader,” the lobby stated.

The Washington, D.C.-based Jewish Democratic Council of America, which had mobilized networks of voters to make phone calls in support of Bell, added their congratulations to the congressman following his victory.

“Rep. Bell is a leader in taking on Trump’s corruption,” the group posted on X. “We look forward to seeing him continue to fight for our Jewish and Democratic values.”

Aside from their conflicting perspectives on Israel, Bell and Bush have much in common. Born in Missouri in the mid-1970s, they are both Black progressive Democrats who entered politics after the 2014 police shooting of Michael Brown in the city of Ferguson.

Amid protests across Ferguson for police reforms, Bell won a seat on the city council and focused on passing such changes. He went on to become St. Louis County prosecutor in 2018, defeating a 27-year incumbent who had failed to prosecute the officer who had killed Brown.

Bush, meanwhile, became involved in politics by participating in the Ferguson protests. She lost Democratic primaries for the U.S. Senate and House in 2016 and 2018, but then won congressional races in 2020 and 2022. In 2024, however, she lost to Bell by more than 5 percentage points.

The candidates have similar stances on most political issues, prioritizing concerns like reproductive rights, gun violence prevention and the dismantling of Immigration and Customs Enforcement, as well as lowering costs of housing, utilities, healthcare and prescriptions. But they have sharp differences when it comes to Israel, with Bush’s campaign pledging to “stand for justice in Palestine.” Bell, in contrast, has stood steadfast in his support of Israel.

The post AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary appeared first on The Forward.

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