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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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Why Trump’s new ‘Red Scare’ tactics could spell trouble for Jews
If a time traveler from late Weimar Germany materialized in America today, they would instantly recognize the spiteful rhetoric pouring from Donald Trump and his lieutenants — language that echoes what Adolf Hitler and the Nazis deployed a century ago.
“The radical left is actively trying to destroy our children’s future with the disaster known as (dramatic pause) communism,” according to Trump. “This isn’t a social democrat. These are communists by another name.”
Facing a possible fiasco in the November midterms, Trump and his allies have reached for one of the oldest scare tactics in the book: trying to persuade Americans that communists — perfidiously disguised as progressive Democrats — are plotting to destroy the country.
“This new fixation on the word communist is an effort to save himself in the mid-terms by creating an emergency. Basically he’s trying to revive the old red scare tactics of the 1950s,” author Gil Duran said on a recent episode of NPR’s On The Media titled “The Red Scare, but Dumber.”
“It’s not clear that it’ll work. But they’re certainly trying,” said Duran, founder of the newsletter The Nerd Reich.
It is a dangerous strategy — one that figuratively paints targets on the backs of Democrats, especially those belonging to the Democratic Socialists of America. It also has the potential to imperil Jews by rebooting what historian Paul Hanebrink calls the Judeo-Bolshevism myth.
“Nationalist extremists and far-right movements on both sides of the Atlantic have made the idea of Judeo-Bolshevism — the belief that Communism was a Jewish plot — a prominent element in their worldview,” Hanebrink wrote in his 2018 book A Specter Haunting Europe: The Myth of Judeo-Bolshevism.
The seeds of this are visible in Trump’s America — in the alarming rise of antisemitism, in attacks on synagogues and individuals, in killings, and in fascist manifestos like Unhumans: The Secret History of Communist Revolutions (and How to Crush Them).
Hanebrink’s book chillingly documents how the Judeo-Bolshevism myth fueled mass deportations, pogroms, and massacres from World War I through the interwar period — from Tsarist Russia’s expulsions to the White Army’s slaughter of Ukrainian Jews.
Rhetoric and propaganda from those times can sound remarkably like slogans in use by today’s extremists, including in the U.S.
“Bolshevism is striding toward conquest of the world. Bolshevism is truly the living embodiment and manifestation of the Antichrist on earth,” Poland’s Catholic bishops wrote in a globally distributed letter in 1920.
Hanebrink tells of the Judeo-Bolshevism myth being carried west by White Army soldiers fleeing the Red Army, and its influence on Adolf Hitler. “Judeo-Bolshevism made Adolf Hitler,” Hanebrink writes. “Hitler believed it was the German people’s historic calling to protect the world from Judeo-Bolshevik evil.”
Another historian, Omar Bartov, has pointed out the pivotal role of Hitler’s genocidal hatred of Jews in the Nazi leader’s decision to invade the Soviet Union in 1941.
“Popular memory tends to separate the Holocaust and the German war against the Soviet Union, but for the Nazi regime they were two faces of the same undertaking,” Bartov writes in the latest issue of The New York Review of Books. “It was a few weeks after the invasion of the USSR in late June that the mass murder of Jews began” with Einsatzgruppen “murdering entire communities from the Baltic states to Ukraine,” according to Bartov.
The myth didn’t die with the Nazis. It resurfaced in postwar America during the Red Scare, when Sen. Joe McCarthy and the House Un-American Activities Committee pursued communists — and, not incidentally, Jews. Of the 10 Hollywood screenwriters and directors who were jailed after refusing to answer questioning before HUAC, six were Jews.
“The hearings that took place in Los Angeles and in Washington between 1947 and the mid-’50s were as much (some would say more) antisemitic as anti-Communist,” Michael Freedland wrote for The Jewish Chronicle in 2009.
“Hollywood was chosen for the attack because of the great publicity value the movie capital offered. It was also a great opportunity to get at the Jews of Hollywood,” wrote Freedland, author of Witch Hunt in Hollywood.
So where does Donald Trump’s efforts to foment a new red scare in America fit into this long and heinous tradition?
Trump insists he is not antisemitic — and points to his Jewish family members — yet he has repeatedly shown little willingness to confront the frightening rise in antisemitic violence. He has pardoned Jan. 6 rioters, including known white supremacists. He dined with Hitler admirer Nick Fuentes at Mar-a-Lago in 2022, later claiming he didn’t know who Fuentes was. In 2017, after the violence in Charlottesville, Va., he declined to condemn the white supremacists responsible and instead spoke of violence “on many sides.” He has tolerated officials accused of antisemitism, and he has used antisemitic terminology, including invoking the centuries-old trope of Jews as greedy moneylenders.
The greater danger to American Jews likely comes not from Trump, but from the vast, fetid cesspool of extremists whose growing influence imperils Jews not just in the United States but around the globe.
An example of this is the aforementioned book Unhumans, in which the authors, Jack Posobiec and Joshua Lisec, essentially argue that leftists are plotting a communist takeover and do not deserve to be treated like human beings.
It should be noted that the word “unhuman” is close to the word “subhuman,” a Nazi epithet for Jews and Slavs.
“The unhumans want you dead,” Posobiec told his far-right fans on Real America’s Voice two years ago. “They want your way of life dead. They want to see your children lobotomized and converted to their mindless, lawless and godless ways. “
The words could have come from another century, another continent — and they are just as dangerous now as they were then.
The post Why Trump’s new ‘Red Scare’ tactics could spell trouble for Jews appeared first on The Forward.
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Here I’m the boss
צווישן די סיבות פֿאַר וואָס אַ מענטש פֿילט אַנגסט און דעפּרעסיע זענען אָפֿט מאָל אָבסעסיווע מחשבֿות. ווער עס לײַדט דערפֿון, אָדער קען עמעצן וואָס לײַדט דערפֿון, דאַרף נישט קיין סך דערקלערונגען כּדי צו פֿאַרשטיין וויפֿל דאָס קען פֿאַרקריפּלען אַ מענטשן. ווי אַזוי קען מען זיך באַפֿרײַען פֿון אָבסעסיווע מחשבֿות וואָס פּאַראַליזירן דעם מענטש?
פֿאַרשטייט זיך, אויב עס האַנדלט זיך וועגן ערנסטע פּראָבלעמען אינעם לעבן דאַרף מען זיי נישט איגנאָרירן; מע דאַרף זיך טאַקע אָפּגעבן מיט זיי. דאָ רעדן מיר וועגן אַזעלכע מחשבֿות וואָס פֿירן נישט צו קיין שום לייזונג, וואָס פֿארדרייען דעם קאָפּ און לאָזן נישט לעבן.
מען דערציילט וועגן אַ געוויסן חסיד וואָס האָט זיך געמוטשעט מיט אַזוינע אײַנדרינגלעכע נעגאַטיווע מחשבֿות. ער איז געגאַנגען זיך באַראַטן מיטן אַלטן רבי׳ן, דעם גרינדער פֿון חב״ד. דער רבי האָט אים געשיקט זיך באַראַטן מיט אַן עלטערן, דערפֿאַרענעם האָלצהעקער וואָס האָט געוווינט אין אַ נאָענטן וואַלד.
„ער וועט דיר קענען העלפֿן פֿאַרשטיין ווי אַזוי מען קען קאָנטראָלירן אומגעוווּנטשענע מחשבֿות,“ האָט דער רבי געזאָגט.
דער חסיד, אָנגעפֿילט מיט האָפֿענונג, איז גלײַך אַרויסגעגאַנגען צום הויז פֿון דעם אַלטן האָלצהעקער. ווען ער איז אָנגעקומען, איז די טיר געווען פֿאַרשלאָסן, כאָטש ער האָט געזען אַז אינעווייניק ברענט אַ ליכט.
האָט ער אָנגעהויבן קלאַפּן אין דער טיר, אָבער קיינער האָט נישט געעפֿנט. האָט ער געקלאַפּט נאָך שטאַרקער. גאָרנישט. האָט ער גענומען שרײַען: „עפֿנט מיר די טיר! איך פֿאַרפֿריר דאָ!“
גאָרנישט.
נישט האָבנדיק קיין אַנדער ברירה, האָט ער זיך אַוועקגעלייגט אין אַ ווינקל צו שלאָפֿן.
אין דער פֿרי האָט דער בעל־הבית געעפֿנט די טיר און באַגריסט דעם חסיד.
„וואָס ברענגט אײַך צו מײַן הויז?“ האָט ער געפֿרעגט.
„איך בין געקומען אײַך עפּעס פֿרעגן,“ האָט דער חסיד געענטפֿערט. „אָבער איידער איך שטעל מײַן שאלה, וויל איך וויסן פֿאַרוואָס איר האָט מיר נעכטן בײַ נאַכט נישט געעפֿנט די טיר. איך האָב לאַנג געקלאַפּט און געשריגן. וווּ איז אײַער מיטגעפֿיל און הכנסת־אורחים?“
„זעט,“ האָט דער האָלצהעקער געענטפֿערט, „דאָס איז מײַן הויז, און אין מײַן הויז בין איך דער בעל־הבית. איך באַשליס וועמען אַרײַנצולאָזן און ווען. עס אינטערעסירט מיר נישט וויפֿל מען שרײַט, קלאַפּט אָדער מאַכט אַ גאַנצן טומל. אין מײַן הויז באַפֿעל איך. נו, וואָס איז אײַער שאלה?“
„אַ דאַנק. איר האָט מיר שוין געגעבן דעם ענטפֿער וואָס איך האָב געזוכט,“ האָט דער חסיד געזאָגט, בשעת דער האָלצהעקער האָט אים אָנגעקוקט מיט פֿאַרוווּנדערונג.
די סדרה פֿון דער וואָך, שופטים, הייבט זיך אָן מיטן ג־טלעכן באַפֿעל:
„שופטים ושוטרים תתן לך בכל שעריך“ — „ריכטער און פּאָליציאַנטן זאָלסטו שטעלן אין אַלע דײַנע טויערן.“
לויטן פּשוטן באַדײַט רעדט זיך וועגן דעם אַחריות פֿון דער קהילה צו שטעלן ריכטער בײַ די טויערן פֿון די שטעט, כּדי צו באַשטימען וואָס איז דער ריכטיקער אויפֿפֿירונגס־וועג, און פּאָליציאַנטן, וועמענס אויפֿגאַבע איז צו פֿאַרזיכערן אַז מע פֿאָלגט די פּסקים פֿונעם בית־דין.
אונדזערע חכמים דערקלערן אַז דער באַפֿעל האָט אויך אַ פּערזענלעכן באַדײַט און אַן אָנווענדונג אין יעדנס לעבן. דער מענטש איז ווי אַ קליינע שטאָט. די זיבן „טויערן“, דורך וועלכע זאַכן קומען אַרײַן אין דער פּערזענלעכער „שטאָט“ און גייען אַרויס פֿון איר, זענען די צוויי אויגן, צוויי אויערן, צוויי נאָזלעכער און דאָס מויל.
עס איז אונדזער אַחריות צו שטעלן „ריכטער און פּאָליציאַנטן“ בײַ די דאָזיקע טויערן. מיר דאַרפֿן באַשטימען וואָס מיר וועלן דערלויבן אַרײַנצוקומען אין אונדזער „שטאָט“ און וואָס מיר וועלן דערלויבן אַרויסצוגיין פֿון איר.
דערפֿאַר דאַרף מען צוויי זאַכן: „ריכטער“, כּדי צו באַשטימען וואָס מען טאָר און וואָס מען טאָר נישט זען, הערן און עסן, און וואָס מען זאָל אָדער זאָל נישט אַרויסלאָזן פֿונעם מויל; און „פּאָליציאַנטן“, כּדי צו פֿאַרזיכערן אַז די באַשלוסן פֿון די ריכטער ווערן טאַקע דורכגעפֿירט.
עס איז נישט אַזוי שווער צו באַשטימען וואָס איז ריכטיק אין יעדער סיטואַציע. דערפֿאַר דאַרף מען פּשוט אַרײַנקוקן אין שולחן־ערוך אָדער זיך באַראַטן מיט אַ קאָמפּעטענטן רב. די שוועריקייט איז דורכצופֿירן דאָס וואָס מיר ווייסן אַז מיר דאַרפֿן טאָן. יעדער איינער וואָס האָט אַמאָל אָנגעהויבן אַ נײַע דיעטע ווייסט גוט דעם מרחק צווישן וויסן און טאָן.
ווי אַזוי ברענגען מיר אין דער פּראַקטיק די מסקנות פֿון אונדזערע „ריכטער“?
מיר דאַרפֿן פּאָליציי.
בשעת אַ „ריכטער“ שטעלט פֿאָר שׂכל, טענות און לאָגיק, שטעלט דער „פּאָליציאַנט“ פֿאָר פּונקט דאָס פאַרקערטע: אַ צווינגענדיקע דורכפֿירונג, אָן טענות. אין דעם פּערזענלעכן לעבן מיינט דאָס דיסציפּלין: זיך מחייבֿ צו זײַן זיך אויפֿצופֿירן לויט דעם וועג וואָס מען פֿאַרשטייט ווי ריכטיק — לויט דער אָביעקטיווקייט פֿון דער הלכה — אַפֿילו ווען די אינסטינקטן און געפֿילן, די אייגענע סוביעקטיוויטעט, שטעלן זיך אַנטקעגן.
„איך בין דער בעל־הבית פֿון מײַן הויז, און איך באַשליס ווער און וואָס מעג אַרײַנקומען.“
עס בלײַבט נאָך צו דערקלערן ווי אַזוי מיר אידענטיפֿיצירן דעם „איך“, דעם בעל־הבית, און זײַן אמתן ווילן. אָבער דאָס איז שוין אַן אַנדער טעמע…
צום סוף וויל איך מיטטיילן דעם בליק פֿונעם ליובאַוויטשער רבי׳ן — זכותו יגן עלינו — וועגן נעגאַטיווע מחשבֿות.
אין אַ סך פֿאַלן, ווען מענטשן האָבן זיך געווענדט צום רבי׳ן וועגן דעם ענין, האָט דער רבי געראָטן אַז דער בעסטער אופֿן זיך אַן עצה צו געבן מיט די מחשבֿות איז דורך אַריבערפֿירן דעם געדאַנק צו אַן אַנדער זאַך און זיי נישט אַרײַנלאָזן. דער אופֿן הייסט „היסח הדעת“, דאָס הייסט אָפּצולענקען דעם באַוווּסטזײַן אין אַן אַנדער ריכטונג.
דאָס איז אַ גאָר אַנדער צוגאַנג ווי אַרײַנצוקריכן אָן אַ סוף אין די נעגאַטיווע געדאַנקען און אין זייערע מעגלעכע סיבות — אַ זאַך וואָס זייער אָפֿט פֿאַרשטאַרקט זיי נאָר און גיט זיי נאָך מער שעדלעכע באַטײַטונג אין אונדזער לעבן.
תכלית גערעדט:
ווען אָבסעסיווע מחשבֿות קלאַפּן אין דער טיר, דאַרף מען געדענקען אַז דער מענטש איז דער בעל־הבית און קען „אַרײַנלאָזן“ וועמען ער וויל. ווען מע קלײַבט אויס אָנצופֿילן דעם קאָפּ מיט אַ פּאָזיטיוון געדאַנק, בלײַבט במילא נישט קיין אָרט פֿאַרן נעגאַטיוון.
The post Here I’m the boss appeared first on The Forward.
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Netanyahu should have said yes to Trump’s Gaza exit plan
Israel has every reason to distrust Hamas. The massacre of October 7, 2023, settled any lingering question about the organization’s intentions, and the possibility that Hamas might exploit a ceasefire, conceal weapons or rebuild its military capacity belongs at the center of Israeli security planning.
That is an argument for vigilance, for verification, for demanding that Hamas actually disarm rather than merely announce that it is willing to do so. It is a very poor argument for Netanyahu’s categorical rejection, over the weekend, of the new 15-point Gaza plan from President Donald Trump’s Board of Peace.
Netanyahu likes to speak directly to his voters, sidestepping any journalists who might possess critical thinking, and anyone listening to him might imagine that Trump is asking Israel to withdraw from Gaza and trust Hamas to disarm afterward. But the plan says something quite different.
Under Trump’s proposal, Hamas’s heavy weapons, weapons factories, depots and tunnels are to be decommissioned through a “gradual, sequential and time-bound” process, monitored by an International Verification Committee and supported by an international stabilization force. Each phase depends upon verified completion of the previous phase. Israeli withdrawal is linked to that process and proceeds in stages alongside it — and essentially the details remain to be set.
In other words, Israel is being asked to trade verified steps toward Hamas’s disarmament for phased withdrawals. Netanyahu wants Hamas completely disarmed before Israel relinquishes any further territory. His position offers a certain intuitive appeal after Oct. 7. It also risks making a workable agreement impossible by demanding the final result before the reciprocal process designed to produce that result can begin. There is nothing sacrosanct or critical for security in the exact positions held by the IDF, which currently controls over 60% of Gaza, an area that has mostly been depopulated.
Israel should have said yes — coupled with an insistence on rigorous verification, clearly defined benchmarks and an immediate response to violations. That would protect Israeli security while beginning the desperately needed transition from war to something resembling a future.
There is a moral imperative here that Israel should embrace rather than evade. Gaza has been devastated. Its people need homes, hospitals, schools, electricity, water and an economy. Reconstruction should begin as quickly as security permits. The plan provides for that, under a new technocratic Palestinian administration rather than Hamas, with the Board of Peace supervising reconstruction and international financing.
There is also an Israeli interest in reconstruction. Israel cannot benefit from having two million people on its border living indefinitely amid ruins, poverty, rage and hopelessness. Every apartment rebuilt, every functioning business and every family with something tangible to lose creates at least the possibility of diminishing the reservoir of hatred from which Hamas and its successors recruit. Palestinians need a stake in what comes next. Israelis should want them to have one.
Israel also needs to reckon with the catastrophic deterioration of its international standing. Some of the condemnation has been grotesquely one-sided, and some of it stems from outright hostility toward Israel itself — even, in my view, classic antisemitism. That makes the underlying strategic problem no less real: Israel has spent enormous diplomatic capital during this war, and accepting an American plan that removes Hamas from power, disarms its militias, introduces international security guarantees and begins reconstruction would allow Israel to demonstrate that its objective is security rather than permanent occupation or endless conflict.
Netanyahu instead compounded the damage by coupling his rejection of the plan with another declaration: “As long as I am prime minister, no Palestinian state will be established — not in Gaza and not in the West Bank.”
This is especially cynical because the original 20-point Trump plan, unveiled in September 2025, explicitly envisioned the possibility of Palestinian statehood. Israel accepted that plan, because Trump proved more powerful than Netanyahu’s far-right coalition allies, who preferred continuing the war, sacrificing hostages and resettling Gaza with Jews.
That plan, indeed, said that as Gaza was redeveloped and the Palestinian Authority reformed, conditions could emerge for “a credible pathway to Palestinian self-determination and statehood.” Netanyahu accepted Trump’s plan at the time. The new 15-point roadmap carries the same concept forward, adding nothing.
This requires some honesty. Israel controls millions of Palestinians in the West Bank and cannot indefinitely combine permanent control of the territory with both democracy and a Jewish majority. Eventually, the choices converge on partition or some form of binational reality. The details of partition can be negotiated, conditioned and secured. The Palestinian leadership can be required to reform. Palestine, under any borders, should be demilitarized. Israel can demand extraordinary security arrangements after Oct. 7. But pretending the underlying demographic and political equation has disappeared is denial as strategy.
Netanyahu understands the politics perfectly well. Israelis understandably fear that a Palestinian state in the West Bank could become another platform for an Oct. 7-style attack, this time overlooking Israel’s population centers. By declaring Palestinian statehood permanently impossible, Netanyahu can try to force his domestic opponents into the politically poisonous position of appearing to champion it during an election campaign. They will presumably be too smart to accept the bait.
That is precisely the problem. A decision of enormous strategic consequence is being folded into Netanyahu’s electoral survival.
Israel needs a government capable of distinguishing between legitimate security fears and the political exploitation of those fears. It needs leaders capable of recognizing an imperfect opportunity and improving it rather than destroying it.
Netanyahu has instead reached instinctively for the categorical no.
If current political trends hold, Israeli voters will turn him out when they vote on Oct. 27. He appears determined to leave office much as he has governed in recent years: recklessly, irresponsibly and without a coherent strategy for Israel’s future. Trump should stop indulging him and lay down the law: negotiate the safeguards, enforce every provision, hold Hamas ruthlessly to its commitments — and get on with the deal.
The post Netanyahu should have said yes to Trump’s Gaza exit plan appeared first on The Forward.
