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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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What the ‘synagogue of Satan’ slur tells us about Christian antisemitism
The man charged with arson in the burning of Beth Israel Congregation in Jackson, Miss., called the institution a “synagogue of Satan” in an interview with authorities, according to an FBI affidavit.
The phrase, originating in the New Testament book of Revelation, has been used in recent years to attack Jews, making its way into graffiti on Jewish institutions, antisemitic conspiracy theories and in far-right commentator Candace Owens’ criticism of Jewish figures.
But its meaning is not necessarily consistent: “Synagogue of Satan” has been used to refer to a supposed Jewish conspiracy to control the U.S. government, as a broad indictment of Jewish people as Satanic and as a narrow critique against Jewish people perceived as behaving badly. It has been used by Christian nationalists and by Nation of Islam leaders.
It remains unclear how the term made its way into the vocabulary of Stephen Spencer Pittman, who was arrested the day of the attack. Pittman, 19, followed dozens of Instagram accounts that share motivational Bible quotes and created a website promoting “scripture-backed fitness.” But his public social media activity apparently only turned antisemitic on Jan. 10, when he shared an antisemitic cartoon and confessed to setting fire to Beth Israel.
Origin of a slur
The book of Revelations, the last book of the New Testament, uses the phrase twice in a message of comfort to Jesus’ followers facing persecution, castigating “the synagogue of Satan who say that they are Jews and are not.” The implication is that the early Christians’ persecutors are perverting the meaning of Judaism to further their ends.
Christian scholars note that the author of Revelations was likely Jewish. Nevertheless, the phrase has come to serve as a catch-all to justify antisemitism by claiming that Jews are inherently Satanic, or out of favor with God’s plans for the world.
Its popularization as an antisemitic term may originate in the Christian Identity movement, a group of white evangelical extremists who believe that the true descendants of Adam are the white race, and the Jews are descendants of Cain — who in their view, is the offspring of Eve and Satan. The Christian Identity movement, which dates back to the early 20th century, peaked in the 1980s and 1990s, but it left a lasting impression on far-right theology.
The influential Evangelical leader Rev. Billy Graham — known as “America’s pastor” for his ubiquitous TV presence — infamously used the phrase in a 1973 conversation with then-President Richard Nixon, who at the time was complaining about Jews purportedly controlling the US media. (Graham apologized for his comments nearly 30 years later, after a recording of the conversation became public.)
Graham’s use of the term underscored a key connection between Christian Zionism and antisemitism. He told Nixon in that recorded conversation that while he supported Israel, Jewish people didn’t understand his real feelings about them, which is that there were two types of Jews: conservative ones who supported Graham and his ministry, and the “synagogue of Satan” — liberal-minded ones and especially Jews who worked in media.
Fuel on the fire
In recent years, the term has come to be applied more creatively. Controversial rapper Jay Electronica used it in a song in 2014. Nation of Islam leader Abdul Haleem Muhammad blamed the synagogue of Satan in 2016 for a supposed plot to de-masculinize American black men through marijuana. A group of neo-Nazi agitators that has flyered neighborhoods around the country with propaganda draped a banner over a Los Angeles freeway with the phrase in Oct. 2022.
If the term can be said to have a “power user” today, it would be Owens, the far-right commentator who has promoted a range of antisemitic conspiracy theories, including Frankism and the notion that Israel was behind Charlie Kirk’s assassination.
Owens has accused Jewish conservative commentator Ben Shapiro, Israeli Prime Minister Benjamin Netanyahu, Rabbi Shmuley Boteach, and “radical Zionists” of being members of the synagogue of Satan.
But Owens is merely one of a slew of right-wing agitators who have accelerated use of the term in recent months.
Andrew Torba, the chief executive officer of the far-right social media hotbed Gab, posted an entire essay last fall — titled “Naming the Synagogue of Satan” — saying Christendom was under threat because the US had been captured “with AIPAC donations” and “Hollywood propaganda.”
As recently as Dec. 2025, a far-right podcaster in Colorado called for the execution of Gov. Jared Polis and other Jewish state democrats, referring to them as “Synagogue of Satan Jews.”
Just a few weeks later, Beth Israel Congregation, the oldest synagogue in Mississippi, was slapped with the moniker the day it went up in flames.
The post What the ‘synagogue of Satan’ slur tells us about Christian antisemitism appeared first on The Forward.
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Trump Admin Designates Muslim Brotherhood Branches in Egypt, Jordan, Lebanon as Terrorist Groups
US Secretary of State Marco Rubio speaks during a US-Paraguay Status of Forces agreement signing ceremony at the State Department in Washington, DC, US, Dec. 15, 2025. Photo: REUTERS/Kevin Mohatt
The Trump administration has designated branches of the Muslim Brotherhood in Lebanon, Egypt, and Jordan as terrorist groups, the US State and Treasury departments announced on Tuesday.
“Today, as a first step in support of President Trump’s commitment to eliminate the capabilities and operations of Muslim Brotherhood chapters that pose a threat to the United States as described in Executive Order 14362, the United States is imposing terrorist designations against the Lebanese, Jordanian, and Egyptian chapters of the Muslim Brotherhood,” Rubio said in a statement.
The announcement came nearly two months after US President Donald Trump signed an executive order directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
Rubio explained on Tuesday that the State Department was “designating the Lebanese Muslim Brotherhood as a Foreign Terrorist Organization and a Specially Designated Global Terrorist (SDGT), and the group’s leader Muhammad Fawzi Taqqosh as an SDGT. Concurrently, the Department of the Treasury is designating the Egyptian Muslim Brotherhood and Jordanian Muslim Brotherhood as SDGTs for providing material support to Hamas.”
The Palestinian terrorist group Hamas has long been affiliated with the Brotherhood, drawing both ideological inspiration and even personnel from its ranks.
“These designations reflect the opening actions of an ongoing, sustained effort to thwart Muslim Brotherhood chapters’ violence and destabilization wherever it occurs,” Rubio added. “The United States will use all available tools to deprive these Muslim Brotherhood chapters of the resources to engage in or support terrorism.”
US Secretary of the Treasury Scott Bessent similarly vowed to continue targeting the Islamist network.
“The Treasury Department is taking action pursuant to President Trump’s leadership by designating Muslim Brotherhood Branches as Terrorist Organizations,” he said in a statement. “The Muslim Brotherhood has a longstanding record of perpetrating acts of terror, and we are working aggressively to cut them off from the financial system. This administration will deploy the full scope of its authorities to disrupt, dismantle, and defeat terrorist networks wherever they operate in order to keep Americans safe.”
The State Department released a summary of the recent history behind the Muslim Brotherhood’s affiliate in Lebanon — described as “LMB (also known as al-Jamaa al-Islamiyah)” — since Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
“Following the Oct. 7, 2023, Hamas attack, LMB (also known as al-Jamaa al-Islamiyah) reactivated its al-Fajr Forces and launched rockets, in coordination with Hezbollah and Hamas, from Lebanon into northern Israel,” the State Department said. “In March 2024, the Israel Defense Forces launched an attack against al-Fajr Forces operatives who were preparing to carry out terrorist attacks against Israel. In July 2025, the Lebanese Army dismantled a covert military training camp that included LMB and Hamas militants.”
The State Department revealed that “under LMB secretary general Muhammad Fawzi Taqqosh’s leadership, the group has pushed for a more formal alignment with the Hezbollah-Hamas axis.”
John Hurley, treasury undersecretary for terrorism and financial intelligence, said in a statement that the Muslim Brotherhood “has inspired, nurtured, and funded terrorist groups like Hamas, that are direct threats to the safety and security of the American people and our allies.”
In November, Texas announced the designation of the Muslim Brotherhood as a terrorist organization, with its Attorney General Ken Paxton taking legal action in December to defend Gov. Greg Abbott’s decision. Last week, Paxton joined Texas to an alliance of states led by Virginia and Iowa challenging the nonprofit group American Muslims for Palestine, in an effort to “to combat Hamas terrorism.”
The State Department outlined the history of the Muslim Brotherhood’s associations with terrorist activity.
“In its 1988 founding charter, Hamas described itself as a wing of the Muslim Brotherhood in Palestine,” the department said. “Hamas conducted the Oct. 7, 2023, attacks on Israel that killed nearly 1,200 people, including hundreds of Israeli civilians and at least 31 US citizens, and resulted in more than 240 people being kidnapped, including US citizens. Hamas has been designated as an FTO since 1997 and an SDGT since 2001.”
The Muslim Brotherhood branches responded to the designations in statements.
“The Egyptian Muslim Brotherhood categorically rejects this designation and will pursue all legal avenues to challenge this decision which harms millions of Muslims worldwide,” the Egyptian branch said.
The LMB called itself “a licensed Lebanese political and social entity that operates openly and within the bounds of the law.”
The Trump administration has not taken action against Turkey or Qatar, two other Middle East countries with long histories of steadfast support for the Muslim Brotherhood.
In December, Steven Emerson, executive director of the Investigative Project on Terrorism, was interviewed about the increase in terrorist violence last year and noted the role of the Muslim Brotherhood as a key factor.
“I don’t think there’s any one factor, but a complicity of factors, primarily one being the rise, or the resurrection, of the Muslim brotherhood,” Emerson said. He described how the Brotherhood has “been around since 1928, but in this country, since 1964, obviously they have become very big in the United States, the Muslim Brotherhood, not in its form as the MB, as it’s called, but rather in front groups like the Council on American-Islamic Relations [CAIR] and about 150 other front groups operating in the United States.”
In its designation of the Muslin Brotherhood last year, Texas also proscribed CAIR as a terrorist group, describing it as a “successor organization” to the Brotherhood and noting the FBI called it a “front group” for “Hamas and its support network.”
“Around the world, there are probably more than 500 Muslim Brotherhood front groups or aid organizations that operate as ‘charities,’ but in fact, proselytize or commit acts of terrorism or funnel money to terrorism,” Emerson explained. “The rise of oil prices or the proliferation of oil money, especially by Qatar, which is the primary sponsor of Islamic fundamentalism around the world and brotherhood basically continues the operations of terrorists as full-time employees.”
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Israel Announces Departure From Several UN Agencies It Accuses of Bias Against Jewish State
United Nations Secretary-General Antonio Guterres speaks at the UN headquarters in New York City, US, before a meeting about the conflict in Gaza, Nov. 6, 2023. Photo: REUTERS/Caitlin Ochs
Israel will immediately sever ties with several United Nations agencies and international organizations, the Foreign Ministry announced on Tuesday, accusing the bodies of exhibiting systemic bias against the Jewish state within the UN system.
In a statement posted on social media, the foreign ministry said that the decision was made following an internal examination after the United States last week withdrew from dozens of international bodies which, according to the White House, “no longer serve American interests.”
The move was approved by Israeli Foreign Minister Gideon Sa’ar, who instructed officials to conduct a broader review to determine whether Israel should continue cooperating with additional international organizations, potentially leading to further shakeups.
The seven organizations that Israel will remove itself from right away are: the Office of the Special Representative of the Secretary-General for Children in Armed Conflict, UN Entity for Gender Equality and the Empowerment of Women (UNWOMEN), UN Conference for Trade and Development, (UNCTAD), UN Economic and Social Commission for Western Asia (ESCWA), UN Alliance of Civilizations, UN Energy, and Global Forum on Migration and Development.
The foreign ministry argued that each body targeted Israel unfairly.
After an examination and discussion conducted following the US withdrawal from dozens of international organizations, Israel’s Minister of Foreign Affairs @gidonsaar has decided that Israel will immediately sever all contact with the following UN agencies and international…
— Israel Foreign Ministry (@IsraelMFA) January 13, 2026
Israeli officials said the decision to sever ties with these specific organizations was the result of a broader conclusion that parts of the UN system have been politicized and openly hostile to Israel. According to the foreign ministry, several of the bodies either singled out Israel for disproportionate condemnation, ignored or minimized Israeli civilian suffering, produced one-sided and ideologically driven reports, or provided platforms for critics while excluding Israeli participation altogether.
Other organizations were accused of undermining core principles of state sovereignty or exemplifying an unaccountable and inefficient UN bureaucracy. Collectively, the ministry argued, this repeated behavior led Israel with little justification for continued engagement and necessitated a reassessment of participation in forums it believes no longer operate in good faith.
Israeli officials framed the move as both corrective and overdue, arguing that a number of UN-affiliated bodies have abandoned neutrality and instead become platforms for political attacks against the Jewish state.
Several of the organizations cited in the US withdrawal announcement had already been cut off by Israel in recent years.
Israel ended cooperation with UN Women in July 2024, after the agency declined to address or investigate sexual violence committed against Israeli women during Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel. The foreign ministry said the organization’s silence on the issue was unacceptable, adding that the former local head of UN Women concluded her tenure at Israel’s request.
Officials signaled that additional organizations could face similar decisions as Israel reevaluates the costs of participation in international forums it believes have become politicized.
The move comes on the heels of the US removing itself from 66 international organizations which, the Trump administration argued, behave “contrary to US national interests, security, economic prosperity, or sovereignty” and promote “ideological programs that conflict with US sovereignty and economic strength.”
“These withdrawals will end American taxpayer funding and involvement in entities that advance globalist agendas over US priorities, or that address important issues inefficiently or ineffectively such that US taxpayer dollars are best allocated in other ways to support the relevant missions,” the White House said in a Jan. 7 statement.