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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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Noam Bettan Releases Song ‘Michelle’ He’ll Perform as Israel’s Rep for 2026 Eurovision Song Contest

Noam Bettan in the music video for “Michelle.” Photo: YouTube screenshot

Noam Bettan revealed on Thursday the song he is set to perform when he represents Israel at the 70th Eurovision Song Contest in Vienna, Austria, in May.

“Michelle” is a trilingual song written by Bettan, Nadav Aharoni, Tzlil Klifi, and Yuval Raphael, who represented Israel in last year’s Eurovision and finished in second place. The song features lyrics in Hebrew, English, and French, and premiered during a special broadcast on the Kan public broadcaster.

“‘Michelle’ tells the story of choosing to break free from a toxic emotional cycle. It’s a story about emotional growth and maturity, at the moment when the protagonist realizes they must let go and choose a new path for themselves,” Eurovision stated in its official description of the song.

“Michelle” is largely in Hebrew and French with only one verse in English. “Walking down Florentin/Ocean eyes/Memories/I, I’m losing my mind,” Bettan sings in English. “An angel but it is hell/Trapped in your carousel/Round and round/Under your spell.”

Bettan, who turned 28 on Thursday, was born in Israel and raised in the city of Ra’anana. His parents are French and lived in the French city of Grenoble before immigrating to Israel with their two older sons.

Bettan is fluent in French, Hebrew, and English. He won the Israeli television show and singing competition “HaKokhav HaBa” (“The Rising Star”) in January, which automatically secured him the position of representing Israel at this year’s Eurovision. Bettan will perform “Michelle” during the second half of the first Eurovision semi-final on May 12.

“I’m very proud of the song,” Bettan said in a released statement. “It’s a great privilege to bring such a creation to the Eurovision stage. The song is full of energy and emotion that touches on a wide range of feelings. I feel that ‘Michelle’ will bring us moments of shared joy and pride, and I hope this song can bring a little of that light with it.”

Watch the music video for “Michelle” below.



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‘Tool of the Enemy’: Tucker Carlson Under Fire for Latest Unhinged Rant Blaming Iran War on Chabad

Tucker Carlson speaks on first day of AmericaFest 2025 at the Phoenix Convention Center in Phoenix, Arizona, Dec. 18, 2025. Photo: Charles-McClintock Wilson/ZUMA Press Wire via Reuters Connect

Firebrand podcaster Tucker Carlson, one of the most vocal critics of the US-Israel war against Iran, is now blaming the conflict on the Jewish Chabad-Lubavitch movement, telling listeners of his podcast that the war’s aim is to destroy the Al Aqsa Mosque in Jerusalem and rebuild the Jewish temple.

The far-right pundit, who has a history of peddling antisemitic conspiracy theories, alleged in his podcast released Wednesday that Israel started its “global religious war” last Saturday as an excuse to destroy the mosque and the Dome of the Rock on the Al Aqsa compound, referred to by Jews as the Temple Mount, in order to build the Third Jewish Temple.

The site is Judaism’s holiest and the historic location of the First and Second Temples. 

“There are key players involved in this war, the one happening tonight, who believe that what we’re seeing on our television screen and on Twitter will usher in a series of events that will begin with the destruction of the Dome of the Rock, Al Aqsa Mosque, and then the rebuilding of the Third Temple,” Carlson said.

“This has been going on a long time in public through, in part, the efforts of a group called Chabad. C-H-A-B-A-D,” Carlson said, spelling out the name of the Orthodox Hasidic religious movement

“Chabad has been pushing in a pretty subtle way, unless you look carefully, for the reconstruction of the Third Temple,” Carlson said.

As proof, Carlson pointed to photos of Israeli soldiers with patches of an illustration of the Third Temple, claiming — but providing no evidence — that they came from Chabad.

In a social media post from two years ago, soldiers fighting against the Hamas terror group were pictured sporting the patches. The Instagram page belongs to The Temple Institute, an NGO advocating for rebuilding the Third Temple that has no connection with Chabad. 

The post was accompanied with the caption: “Hamas made it clear from the start when they named their barbaric attack on Israeli citizens, men, women and children, ‘the al Aqsa flood,’ al Aqsa being the jihadist nomenclature for the Temple Mount.”

“Yes, Iranian-backed Hamas, as well as Iran’s other terror proxies are waging war against Israel, against Jerusalem, against the Holy Temple and all that the Holy Temple stands for: peace, brotherhood, prayer, and love for HaShem’s world,” the post read, using the Hebrew name for God, and ending with the biblical passage promising a “house of prayer for all nations.”

Carlson said that building the Third Temple “is totally anathema to Christianity.”

“Christians have a way of dying disproportionately in these wars, which tells you something about their real motives,” he said.

The Chabad movement, which is headquartered in Brooklyn, New York, is not politically affiliated and is widely known for its welcoming engagement with fellow Jews, with a presence in more than 100 countries. 

Chabad spokesperson Yaacov Behrman said Carlson’s claims that Chabad is behind the war amount to “a slanderous lie” and “dangerous blood libel.”

“He is also wrong about the Temple patches. They did not come from Chabad. Had he done even basic research, that would be clear,” he added in a post on X. “Reckless rhetoric like this is dangerous and irresponsible.”

Rabbi Jonathan Markovitch, the chief Chabad emissary in Kyiv and rabbi of the Ukrainian capital, said he heard Carlson’s comments while sitting in a shelter in Tel Aviv during missile sirens, after being stranded in Israel by the war. 

Calling the comments “nonsense,” he said they were driven neither by “concern for human life or any values,” but by “an ugly interest.”

“While I am sitting here in a shelter because of missiles sent by extremists who prefer destruction and death over caring for their own people, there are those who choose to spread baseless antisemitic accusations,” he told The Algemeiner

“As Chabad emissaries and as Jews, we try to help every person, in every place in the world,” he added.

The Republican Jewish Coalition denounced Carlson’s remarks as “disgusting” and posted a photo of US President Donald Trump at the Queens gravesite of Rabbi Menachem Mendel Schneerson, the late Chabad leader, adding that “President Trump and his administration reject this nonsense.”

US Senate Minority Leader Chuck Schumer blasted Carlson’s comments on X, calling them “more abhorrent antisemitism from Tucker Carlson, invoking medieval tropes and ugly conspiracies.”

Rabbi Mordechai Lightstone, Chabad’s social media director, pushed back on Carlson’s claim in a post on X, writing that belief in the Third Temple and the Messianic era is important “not just to Chabad, but to all of Judaism,” and describing it as part of the 13 Principles of Faith codified by the medieval Jewish thinker Maimonides.

“The sum total of the goodness and kindness that each of us do, Jew and non-Jew, usher in an era of world peace, when ‘Nation shall not lift up sword against nation, neither shall they learn war anymore,’ where a third Temple ‘be a house of prayer for all nations,’” Lightstone added.

Carlson’s remarks were endorsed by several commentators, including fellow podcaster Candace Owens and former US Rep. Marjorie Taylor Greene.

In a post on X, Owens warned followers to pay attention to where Chabad centers were located near them, describing Chabad members as “dangerous” and calling them “a radical sect of mystic occultists that follow the idea of a war messiah.”

Greene shared Carlson’s podcast episode, calling it “incredible.”

Christian Zionist and longtime Carlson critic Laurie Cardoza-Moore slammed the remarks, saying Carlson was “ignorant of the Bible and all things Christian or Jewish.”

Cardoza-Moore, who is president of the Christian Zionist group Proclaiming Justice to the Nations, said she has worked alongside Chabad rabbis worldwide “to build bridges and understanding between our communities.”

“Tucker is simply rehashing medieval antisemitic conspiracies that led to the death of millions of Jews. He does not speak for America or Christendom. He has become a tool of the enemy,” she told The Algemeiner.

In an interview with The Algemeiner last month, Israeli Christian leader Shadi Khalloul accused the former Fox News host of “destroying Christian-Jewish relations” all over the world and “endangering the persecuted Christian community in the Middle East” by falsely portraying Israel as hostile to Christianity.

Carlson has ramped up his anti-Israel content over the last year, according to a study released in December by the Jewish People Policy Institute (JPPI), which tracked the prominent far-right podcaster’s disproportionate emphasis on attacking the Jewish state in 2025.

In September, for example, the podcaster appeared to blame the Jewish people for the crucifixion of Jesus and suggest Israel was behind the assassination of American conservative activist Charlie Kirk.

In a recent episode in which he interviewed US Ambassador to Israel Mike Huckabee, Carlson insisted that Israelis should be subject to genetic tests to determine any ties to the land of Israel.

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As ‘Death of a Salesman’ returns to Broadway, the question remains — how Jewish is Willy Loman?

Arthur Miller’s 1949 play Death of a Salesman, currently on Broadway in a new production starring Nathan Lane as Willy Loman, was inspired by an uncle of Miller’s and a suicidal colleague of his father’s, both Jewish salesmen.

On the play’s 50th anniversary, Miller told an interviewer that Willy Loman and his family were indeed intended to be Jews. But, he added, they were oblivious to this identity since in postwar America, the Lomans were “light-years away from religion or a community that might have fostered Jewish identity.”

More to the point, in 1947, Miller had lectured at the Committee of Jewish Writers, Artists, and Scientists about a possible new Jewish literary movement in America. After the success of Focus, his 1945 novel about antisemitism, Miller opined: “Jewish artists and writers have it as their duty to address themselves in their works to Jewish themes, Jewish history and contemporary Jewish life.”

Yet despite this belief, Miller proceeded to explain that the Holocaust had temporarily made it impossible for him to write about Jewish life without being “defensive and combative” or to treat Jewish themes “in relation to antisemitism.” A delusional failure, Loman was no role model in his professional or family life, and presenting him as a Jew might have fed already-burgeoning antisemitism among audiences.

Miller would return to Yiddishkeit in his later plays After the Fall (1964); Incident at Vichy (1965); The Price (1968); Playing for Time (1980); and Broken Glass (1994), but Salesman  reflected a cagier ethnic identity.

Even so, alert audiences picked up on Yiddishisms or Brooklyn Jewish inflections, such as when Loman’s wife Linda says: “Attention, attention must be finally paid to such a person.”

The literary critic Leslie Fiedler deemed these echoes of Yiddishkeit a symptom of Miller’s being “devious” in creating “crypto-Jewish characters” who are presented instead as generic Americans, supposedly to appeal to a wider American audience.

Lee J. Cobb, Mildred Dunnock, and Arthur Kennedy in a scene from the original Broadway production of ‘Death of a Salesman.’ Photo by Cecil Beaton/Condé Nast via Getty Images

In a 1998 essay, the playwright David Mamet alleged that by not overtly dwelling on the characters’ Judaism in Salesman, Miller had shortchanged Jewish culture; the play is the “story of a Jew told by a Jew,” he wrote, but Loman’s fate is “never avowed as a Jewish story, and so a great contribution to Jewish American history is lost.”

To which Miller politely retorted that Mamet had discerned the Jewish content in the play, “so it couldn’t have been lost. I mean, what more could anyone want?”

What some observers wanted was a literal embrace of Jewish tradition, which they received when the Yiddish stage actor Joseph Buloff, best remembered for his role as a peddler in the Broadway premiere of the musical Oklahoma! and as a Russian agent in the 1957 MGM musical film Silk Stockings. In 1951, Buloff translated and staged Salesman in Yiddish, a version which has since been revived and performed widely.

The plangent tone of the Yiddish “Toyt fun a Salesman,” made it an audience pleaser, and the literary critic Harold Bloom, a native Yiddish speaker, considered the Buloff translation the “most satisfactory performance” he ever saw of Salesman.

Less internationally celebrated was a contemporaneous staging by The Habima Theatre, the national theater of Israel. Directed by the Czech Jewish theatrical maestro Julius Gellner, it starred a powerhouse cast led by Aharon Meskin, an acclaimed Othello, Golem, and Shylock. Linda Loman was played by Hanna Rovina, who was known as the First Lady of Hebrew Theater; she had previously appeared with Meskin in the Habima production of S. Ansky’s The Dybbuk, and their exalted, visionary scope suited the epic, oneiric moments in Salesman.

Yet Israeli audiences seemed to prefer Miller’s All My Sons to Salesman, reportedly because Loman was a schmendrick, a small-time loser, and his pathetic demise excluded him as an appropriate hero/martyr for the new Jewish state.

Unlike the tearful Yiddish-language Loman and exalted, mythical Hebrew version, both of which glorified Jewish identity, the original Broadway cast was more ambiguous. Loman was played by Lee J. Cobb (born Leo Jacoby) a bellowing bulvan of a performer whose one-note paroxysm riveted audiences with its grim weight. In a televised interview (see the 5-minute mark), the Jewish performer Zero Mostel later complained that even a failed salesman needed humorous charm, entirely missing from the doom-laden Cobb rendition.

Of course, Mostel had suffered during the House Un-American Activities Committee (HUAC) hearings in Washington, DC, at which Cobb and the Salesman stage director Elia Kazan were friendly witnesses, naming names of former friends to placate the government witch hunt, just a few years after Salesman premiered.

By contrast, Miller himself courageously confronted the HUAC and refused to yield to threats, winning admiration even from Jewish critics who did not always laud his work. To celebrate Miller’s 87th birthday, the sometimes waspish Robert Brustein proclaimed the playwright a “true public intellectual” who created “powerful plays, but also a shining moral example unmatched in American theater.”

Brian Dennehy and Elizabeth Franz as Willy and Linda Loman. Photo by Con Keyes/Los Angeles Times via Getty Images

This praise refutes decades of obloquy, often from fellow Jewish writers, some of whom oddly resented Miller for being married for a few years to Marilyn Monroe, who converted to Judaism before their wedding. Such personal attacks, like Loman, Miller and the play itself, now belong to the ages.

Miller’s play has also won applause for productions with African-American and international casts, including a celebrated staging in Beijing, which resulted in a book and documentary film on the topic. Miller, who traveled to China for the production, explained that the play’s filial theme was as poignant in Chinese tradition as it is for Jews. Indeed, Salesman in China, a 2024 Canadian play by Leanna Brodie and Jovanni Sy freshly revisits that historic production.

As the literary historian Leah Garrett has noted, Willy Loman and Salesman can be simultaneously Jewish and universal. Some theatergoers believe that the finest modern interpretation of the role was performed by Warren Mitchell, an English Jewish actor whose Loman at times sounded vaguely like the Jewish comedian George Burns (born Nathan Birnbaum).

The most powerful, yet nuanced, Loman I ever saw onstage was incarnated by a non-Jewish actor, George C. Scott, who had previously played the role of the biblical patriarch Abraham in the 1966 epic film The Bible: In the Beginning… After a Loman tirade just before intermission, the house lights went up and the audience at New York’s Circle in the Square Theater sat in stunned silence, riveted. The impact resembled that of a 1950 Berlin production at which the audience refused to leave the theater after the show was over.

This immense force of Miller’s play is not always conveyed on stage or screen, even when accomplished actors like Dustin Hoffman and Brian Dennehy have played Loman. But the drama’s inherent force shows how the play has survived triumphantly as an American Jewish literary achievement.

 

The post As ‘Death of a Salesman’ returns to Broadway, the question remains — how Jewish is Willy Loman? appeared first on The Forward.

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