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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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He works at a Holocaust museum by day. How’d he end up in ‘Marty Supreme’?
Heading into his audition for Marty Supreme, Isaac Simon was nervous. But not for the reasons you’d expect.
“I was taking a long lunch break from the museum,” he said, “and at the time I was three or four months into my job.”
Appearing in a Josh Safdie movie was something Simon, who runs internship programs at the Museum of Jewish Heritage, had genuinely never dreamed of. He wasn’t an actor, or an aspiring one. He’d never taken an acting class or been in front of a camera.
But two years after he was scouted at a baseball card convention, Simon was invited to try out for the role of Roger, a cocksure amateur who gets hustled on the ping-pong table by Timothée Chalamet’s Marty Mauser. Standing 6-foot-9 with ice-blue eyes, low eyebrows and flowing brown hair, Simon had the look, the paddle skills and, clearly, the temperament to land a pivotal part in an Oscar-bound — and richly Jewish — cinematic hit.
“I don’t get starstruck,” Simon, 31, said. “I get excited.”
The slew of non-actors who feature in Marty Supreme alongside A-listers like Chalamet, Gwyneth Paltrow and Tyler, The Creator has already become part of the film’s lore. Safdie and veteran casting director Jennifer Venditti have a penchant for casting street regulars; among the first-timers in the movie are basketball legend George Gervin, viral TikTok and YouTube personas and the guy from Shark Tank.
But perhaps none had as personal a connection to the film’s story of post-war Jewish striving as Simon, a native New Yorker whose graduate study at Queens College focused on the development of Holocaust studies in the U.S. In Marty Supreme, which is loosely based on the story of real-life midcentury table tennis star Marty Reisman, one of the protagonist’s best friends is a Holocaust survivor; one of the film’s most arresting scenes is an Auschwitz flashback.
Simon’s day job is, of course, at the largest Holocaust museum in New York. The fateful coincidence of his casting, Simon said, was “like a bizarre lottery ticket I was able to cash in.”
A fateful encounter
The story of Simon’s star turn begins in the summer of 2022, when Venditti spotted him at a baseball card show in Long Island. Venditti was there with Safdie; Simon — then still in grad school — was there with his dad.
Venditti said they was there to cast extras and non-actors for a baseball-related movie, and asked if she could take a two-minute video of him talking about himself. He obliged, and in the recording told her where he was from (New York City) and what he was doing at the show (chasing the famously rare T206 tobacco card series).
“I thought to myself, ‘Wow, could I really have been at the right place and the right time for something I wasn’t even expecting?’” Simon recalled. Then two years passed, and the run-in faded from memory.
It was not until the summer of 2024 that he received an email from Venditti: “Isaac Simon audition opportunity – scouted at card show.” No script was provided and nothing about the project was disclosed — just a date and a location.
On his elevator up to the audition, he heard the hollow bouncing of a ping-pong ball. Having seen a headline about Chalamet being attached to a Reisman biopic a few days earlier, he realized what the next few minutes might entail.
“The first audition was a total blur,” Simon recalled. “I remember playing ping pong with the assistant casting director and he was like, ‘Oh you’re good!’” At a subsequent callback, he played out a few improv scenarios — some light trash talking, or being cheated in a game. A few weeks later, he got called in for costume fittings.
He hadn’t solicited any acting tips, or studied film prior to his audition. But his work at the museum, where he trains educators on how to teach the Holocaust in 90 minutes, had prepared him.
“Because teaching is a performance, there is sort of an inherent performative quality to the work I do,” Simon said. “And so I think that that lent itself well — or at the very least, it didn’t hurt — to the work I was being asked to do for Josh.”
‘Cast for a reason’
Having run through his lines with his dad and his girlfriend, Simon headed upstate that fall to play Roger — and play opposite Chalamet. (This time, he took two days off of work.)
Roger, the reigning hotshot at a humdrum bowling alley, features in two scenes. In the first, he’s goaded into wagering $40 against Marty, who’s feigning amateurism, and loses. He reappears a few minutes as Marty fills up at a nearby gas station, realizing he was hustled by the reigning American champion; he and his pals want their money back.
Walking into the converted Bowlero where they shot the first scene, Simon was floored by the set. “Each individual looked like they were from the 1950s, and yet their outfit was distinctly their own,” he recalled. Miyako Bellizzi, the costume designer, had fitted him in a striped button-up and faded blue work pants; Simon’s hair was slicked back and to the side.
He hadn’t met Safdie before he got to set, and his cues from the Uncut Gems co-director were limited.
Over the course of his scenes, there were times when he wasn’t sure he was doing what Safdie wanted. Here, it was his inexperience that Simon drew on. “I kept reminding myself that I was cast for a reason, and I was cast as a non-actor for a reason,” he said, “and what I’m bringing to this experience is inherently different than what a trained actor would be. Therefore, if I were a trained actor, I would not be what Josh was looking for in the scenario.”
He didn’t have too much time to banter with the film’s stars during the shoot; most of his time on set was spent with other bit-players. But when the camera was shooting other actors, Safdie wanted to keep the sound of live table tennis in the background, so he had Chalamet and Simon play each other off-camera.
As to who had the upper hand? “We’re probably about even,” Simon said.
Jewish mythmaking
Even after the shoot, Simon couldn’t quite believe it was real. He told almost no one outside his family, superstitious that the scene would get cut. But then the premiere arrived. “It was surreal,” he said.
He’s now seen the film nine times — yes, all the way through — indulging friends who want to see it with him. And his acting has won some praise, with one X post calling it an “incredible underrated performance” liked more than 2,000 times.
Simon likes the movie, if you couldn’t tell, echoing its director and star in calling it a love letter to New York. The film, Simon said, touches on Jewish identity in a way that reminds him of his own family and their experience in this country.
“The way in which it captured intergenerational relationships in Jewish homes in post-war America, in New York specifically, felt very autobiographical for the way that my relatives talked amongst each other,” he said. “There’s a love there that transcends.”
As a Holocaust educator, Simon felt the movie handled that theme appropriately. He found the honey scene — an Auschwitz flashback too intense to explain here — moving, and the Holocaust humor tactfully dispatched. He loved the yiddish.
Yet Simon still couldn’t wrap his head around his own involvement in such a fitting project. His work passing on the history and memory of the Holocaust to future generations was already meaningful before he got an IMDB page.
“So to be cast in a film and have a speaking line,” he said, “and it just so happens that that film is also this incredibly Jewish film — which has direct references in the scene at Auschwitz — is equally bizarre, but also really beautiful, and oddly perfect.”
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Trump’s new Gaza plan marks a radical break from Israeli policy — can it succeed?
The United States has in effect broken with Israeli policy, cleverly engineering the Palestinian Authority’s return to Gaza.
President Donald Trump’s plan for the second stage of the Gaza ceasefire, the launch of which was announced Wednesday, involves the creation of a transitional Palestinian technocratic authority with strong ties to the PA. This collapses fictions Israel has sustained for years: that Gaza can be stabilized without the PA, which was ousted from the territory by Hamas in 2007; that the PA is no better than Hamas; and even that Palestinian governance itself is illegitimate, a belief held by the most extreme Israeli nationalists.
Reality has finally prevailed, and that reality is that the PA, flawed though it is, remains the only Palestinian political body capable of replacing Hamas in Gaza.
The logic expressed by those, like Israeli Prime Minister Benjamin Netanyahu, who aim to keep the PA out of Gaza, has brought Israel to the brink. Splitting Palestinian governance between Hamas and the PA, long Netanyahu’s strategy, led to unmitigated disaster, and public anger is at a boil.
Which means that the PA must return to Gaza not only for the sake of Palestinians, but also for Israelis. The Zionist project must be steered away from permanent war, international isolation and internal decay. That means finding a way to work toward a sustainable future with the Palestinians — which almost certainly means, in turn, accepting the PA as their legitimate government.
Decades of misleading rhetoric
Since the establishment of a ceasefire, brokered by Trump’s administration, in September, Hamas has reasserted control over large parts of Gaza. Militarily weakened, it survived politically — because Israel still refused to empower any viable Palestinian alternative.
That return to the status quo in many ways serves Netanyahu’s agenda. Keeping Hamas in power allows for a state of permanent emergency and despair about the chances for peace — the very forces that Netanyahu has, for decades, successfully turned into political capital. “There is no difference between the PA and Hamas” became a mantra — as if a political bureaucracy and a theocratic militia that massacres civilians and rejects coexistence on principle could be legitimately compared.
Now, as long as Hamas rules Gaza, its very presence constitutes an emergency narrative that Netanyahu can use to delay the accountability over his responsibility for Oct. 7: Wartime is no time for politics.
The Palestinian Authority, by contrast, has been treated as dangerous because it represents a measure of pragmatism.
The PA, ineffective as it has been, could be the basis of a functional political framework that would force Israel to confront the need for separation from the Palestinians, real borders, and eventual Palestinian statehood. That’s especially true because there’s the potential for actual peace with a Palestine run by the PA, which already coordinates with Israel at enormous political cost in the West Bank, where its security forces arrest militants and dismantle extremist cells.
New governance for Gaza
The technocratic committee put forward to govern Gaza under Trump’s second phase plan is formally nonpartisan, but its personnel and legitimacy are largely drawn from the ranks of the PA, with Ali Shaath, a former PA deputy minister, set to lead the effort. Others come from the same institutional ecosystem, because there is simply no other reservoir of Palestinian administrative experience. The PA has publicly endorsed the framework. Israel must now also meet its own obligations under the Trump plan — no matter how distasteful its leaders might find the plan’s endorsement of the PA to be.
That means, chiefly, that Israel must declare clearly that once Gaza is stabilized by the technocratic committee, it is prepared to enter negotiations toward a Palestinian state, with final borders to be determined later. Israel can openly state its intention to retain major settlement blocs in the West Bank and seek long-term security arrangements in the Jordan Valley. But it should also affirm in principle its readiness to recognize a Palestinian state and guarantee access arrangements in Jerusalem.
These statements would not resolve the conflict, by any means. But they would go some way toward restoring credibility.
To get there, Hamas must surrender its weapons in Gaza, with an international stabilization force present to keep the peace. The best chance for disarmament is if the weapons are handed to Palestinians. By default, the PA security forces will be the best candidates for the job, as the new technocratic government lacks a security arm. Hamas’s senior leadership should probably be allowed to exit into exile.
To build a Palestinian consensus in this direction, regional powers — Qatar, Egypt, Saudi Arabia, the United Arab Emirates, and Turkey — must make reconstruction conditional on disarmament. The choice must be unmistakable: real recovery without any trace of a Hamas militia – or years in tent cities.
If all this is achieved, the real work begins. Areas under the new authority must visibly improve. Adequate housing, electricity, water, education, employment, and free movement must return in ways Palestinians can measure. The comparison with Hamas rule must be obvious.
Reformations in the PA — and Israel
Such a process with the PA should also be made conditional.
As existing U.S. proposals suggest, the PA must be required to undertake concrete reforms, including by overhauling educational materials that appear to condone violence against Israelis and ending payments to the families of imprisoned militants.
Senior PA officials have already signaled willingness to move on both fronts. These are achievable changes,
The payoff would be immense, potentially including normalization with Saudi Arabia, broader reconciliation of Israel the Arab and Muslim worlds, the gradual erosion of the global delegitimization campaign against Israel, and renewed international cooperation — especially in confronting Iran’s nuclear program, ballistic missiles, and regional militias. In time, Zionism would once again be seen as a serious national project capable of difficult, mature decisions.
The catch: Little of this is likely to happen under the current Israeli government.
That is the central truth of 2026, an election year: a change of leadership in Israel is not optional for anyone who wants a better future. The disaster of the Oct. 7, 2023 attack was the culmination of years of strategic failure, ideological paralysis, and the reckless empowerment of Hamas. This is what happens when complacent societies repeatedly elevate unfit leadership in the face of existential danger.
So Israelis must decide: will they support a government that thrives on permanent conflict, or endorse the possibility of peace?
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California’s Gavin Newsom Proposes Budget Increase for State Universities Amid Federal Funding Threats
California Gov. Gavin Newsom in Sacramento, California, US, on Aug. 8, 2025. Photo: REUTERS/Carlos Barria
California Gov. Gavin Newsom, a rumored potential candidate for US president in 2028, has proposed hundreds of millions of dollars in new funds for state universities amid the Trump administration’s policy of canceling federal grants and contracts held by institutions which it accuses of failing to combat campus antisemitism.
Newsom previously sought to cut funding to the University of California (UC) and California State University (CSU) by 8 percent during the 2025-2025 fiscal year (FY), before dropping that figure to 3 percent. Then on Friday, the governor proposed a new budget which would increase next year’s appropriation by $350.6 million for UC and $365.7 million for CSU, raising the state’s general fund for the schools to $5.3 billion and $5.6 billion, respectively.
“The budget introduced today by Gov. Newsom continues to provide critical support for the university and our students,” UC president James B. Milliken said in a statement responding to the news. “State support is more important than ever, as we face tremendous financial pressures stemming from rising costs and unprecedented federal actions. UC campuses rely on funding stability to serve students and maintain the academic and research excellence that has made UC the world’s greatest research university.”
He added, “An investment in UC is an investment in California’s future. I look forward to our ongoing partnership with Gov. Newsom and the legislature to ensure that our students have what they need to succeed at UC and beyond.”
The move, even as it defers $129.7 million for UC and $143.8 million for CSU to a later date, gives the schools breathing room as they fear the Trump’s administration’s confiscation of funds. Last year, for example, the administration impounded $250 million from the University of California, Los Angeles (UCLA).
US President Donald Trump ordered the money canceled in August after determining that the school exposed Jewish students to discrimination by refusing to intervene when civil rights violations transpired or failing to correct a hostile environment after the fact. He ordered the move even after UCLA agreed to donate $2.33 million to a consortium of Jewish civil rights organizations to resolve an antisemitism complaint filed by three students and an employee.
UCLA was sued and excoriated by the public over its handling of a “Gaza Solidarity Encampment” that an anti-Zionist student group established on campus in the final weeks of the 2024 spring semester. Witnesses said that it was a source of antisemitism from the moment it became active, and according to the lawsuits, students there chanted “death to the Jews,” set up illegal checkpoints through which no one could pass unless they denounced Israel, and ordered campus security assigned there by the university to ensure that no Jews entered it.
Many antisemitic incidents occurred at UCLA before the institution was ultimately sued and placed it in the crosshairs of the Trump administration.
Just five days after Hamas’s Oct. 7, 2023, massacre across southern Israel, as previously reported by The Algemeiner, anti-Zionist protesters chanted “Itbah El Yahud” at Bruin Plaza, which means “slaughter the Jews” in Arabic. Other incidents included someone’s tearing a chapter page out of Philip Roth’s 2004 novel The Plot Against America, titled “Loudmouth Jew,” and leaving it outside the home of a UCLA faculty member, as well as Students for Justice in Palestine (SJP) staging a disturbing demonstration in which its members cudgeled a piñata, to which a picture of Israeli Prime Minister Benjamin Netanyahu’s face was glued, while shouting “beat the Jew.”
On the same day that UCLA settled the suit, the US Department of Justice’s Civil Rights Division ruled that UCLA’s response to antisemitic incidents constituted violations of the Equal Protection Clause of the Fourteenth Amendment of the US Constitution and Title VI of the Civil Rights Act.
“Our investigation into the University of California system has found concerning evidence of systemic antisemitism at UCLA that demands severe accountability from the institution,” Attorney General Pamela Bondi said in a statement at the time. “This disgusting breach of civil rights against students will not stand: the [Department of Justice] will force UCLA to pay a heavy price for putting Jewish Americans at risk and continue our ongoing investigations into other campuses in the UC system.”
Newsom has positioned himself as an ally of higher education throughout its clash with Trump. In August, he demanded that Harvard University president Alan Garber resign rather than reach a deal with the Trump administration that would restore federal funding to Harvard in exchange for the school’s agreeing to conservative demands for addressing campus antisemitism and shuttering diversity, equity, and inclusion (DEI) programs.
“You don’t work with Donald Trump — only FOR Donald Trump,” Newsom protested, writing on the X social media platform. “Looks like Harvard has chosen to surrender. Alan Garber must resign. An absolute failure of leadership that will have demonstrable impacts to higher education across our country. He should be ashamed.”
He added, “California will never bend the knee.”
Newsom had days earlier criticized Trump’s effort to combat antisemitism and reform higher education, denouncing it as “disgusting political extortion.”
Follow Dion J. Pierre @DionJPierre.