Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
Students Form ‘Human Swastika’ at California High School, Post Image With Hitler Quote
Students forming “human swastika.” Photo: Screenshot.
Eight students at Branham High School in the city of San Jose came together last week to form what police described as a “human swastika” on the campus’ football field in another disturbing antisemitic incident at a California K-12 school.
The students captured the moment in a photograph and later posted it to social media, captioning it with a quote by Adolf Hitler.
Authorities in San Jose have launched a hate crime investigation into the incident, according to local media outlets.
School officials denounced the students’ actions.
“Our message to the community is clear: this was a disturbing and unacceptable act of antisemitism,” Branham High School principal Beth Silbergeld said in a statement. “Many in our community were rightly appalled by the image. Personally, I am horrified by this act. Professionally, I am confident that our school community can learn from this moment and emerge stronger and more united.”
According to the Bay Area Jewish Coalition (BAJC), which supports the local Jewish community,
“This incident did not occur in isolation,” BAJC spokesperson Tali Klima told The Algemeiner on Tuesday. “Over the past two years, we have seen a troubling pattern in which Jews are increasingly demonized and targeted. While the circumstances differ from those of Nazi Germany, the common thread is the deliberate spread of harmful narratives.”
Klima continued, “The fact that eight students felt emboldened to engage in this hateful behavior on campus (and then post publicly) reflects an educational environment that has allowed extremist political agendas which are blatantly antisemitic into our schools. The district and state must take decisive action to restore a climate of tolerance, respect, and inclusion for Jewish students and the broader community.”
California’s state government recently approved legislation for combating K-12 antisemitism which called for establishing a new Office for Civil Rights for monitoring antisemitism in public schools, appointing an Antisemitism Prevention Coordinator, setting parameters within which the Israeli-Palestinian conflict may be equitably discussed, and barring antisemitic materials from the classroom.
State lawmakers introduced the measure, also known as Assembly Bill (AB) 715, in the California legislature following a rise in antisemitic incidents, including vandalism and assault. The list of outrages includes a student group chanting “Kill the Jews” during an anti-Israel protest and partisan activists smuggling far-left, anti-Zionist content into classrooms without clearing the content with parents and other stakeholders.
Elsewhere in California, K-12 antisemitism has caused severe psychological trauma to Jewish students as young as eight years old and fostered a hostile learning environment, as previously reported by The Algemeiner.
In Berkeley United School District (BUSD), teachers have allegedly used their classrooms to promote antisemitic stereotypes about Israel, weaponizing disciplines such as art and history to convince unsuspecting minors that Israel is a “settler-colonial” apartheid state committing a genocide of Palestinians. While this took place, high level BUSD officials allegedly ignored complaints about discrimination and tacitly approved hateful conduct even as it spread throughout the student body.
At Berkeley High School (BUSD), for example, a history teacher forced students to explain why Israel is an apartheid state and screened an anti-Zionist documentary, according to a lawsuit filed last year by the Louis D. Brandeis Center for Human Rights Under Law and the Anti-Defamation League (ADL). The teacher allegedly squelched dissent, telling a Jewish student who raised concerns about the content of her lessons that only anti-Zionist narratives matter in her classroom and that any other which argues that Israel isn’t an apartheid state is “laughable.” Elsewhere in the school, an art teacher, whose name is redacted from the complaint for matters of privacy, displayed anti-Israel artworks in his classroom, one of which showed a fist punching through a Star of David.
In September 2023, some of America’s most prominent Jewish and civil rights groups sued the Santa Clara Unified School District (SCUSD) in California for concealing from the public its adoption of ethnic studies curricula containing antisemitic and anti-Zionist themes. Then in February, the school district paused implementation of the program to settle the lawsuit.
One month later, the Louis D. Brandeis Center for Human Rights Under Law, StandWithUs, and the ADL filed a civil rights complaint accusing the Etiwanda School District in San Bernardino County, California, of doing nothing after a 12-year-old Jewish girl was assaulted, having been beaten with stick, on school grounds and teased with jokes about Hitler.
Antisemitism in K-12 schools has increased every year of this decade, according to data compiled by the ADL. In 2023, antisemitic incidents in US public schools increased 135 percent, a figure which included a rise in vandalism and assault.
California is not alone in dealing with the issue. Pennsylvania has a significant K-12 antisemitism problem as well, a fact acknowledged recently by a surrogate of the administration of Gov. Josh Shapiro following Congress announcing an investigation into antisemitism in the School District of Philadelphia (SDP) and a disturbing anti-Israel statement at a high school in the Wissahickon School District.
“Governor Shapiro takes a back seat to no one on these issues, and as he has repeatedly spoken out about antisemitism, and this kind of hateful rhetoric is unacceptable and has no place in Pennsylvania — especially not in our classrooms,” Rosie Lapowsky, a spokesperson for Shapiro, said in a statement first shared with Fox News Digital. “This is a matter the governor has made clear the district needs to take very seriously.”
Follow Dion J. Pierre @DionJPierre.
Uncategorized
Jewish Groups Slam Basque Government for Honoring Anti-Israel UN Rapporteur Francesca Albanese
Francesca Albanese, UN special rapporteur on human rights in the Palestinian territories, attends a side event during the Human Rights Council at the United Nations in Geneva, Switzerland, March 26, 2024. Photo: REUTERS/Denis Balibouse
Jewish communities in Spain and France have condemned the Basque government’s decision to award UN Special Rapporteur Francesca Albanese a human rights honor, citing her long record of making antisemitic remarks, promoting anti-Jewish hatred, and seemingly legitimizing Hamas’s terrorist attacks on the Jewish state.
Last week, the government of the Basque Region in northern Spain announced that Albanese will receive the 2025 René Cassin Human Rights Award, named after French Jewish human rights and Zionist activist René Cassin – author of the Universal Declaration of Human Rights.
“Through her work at the United Nations, Francesca Albanese has played a key role in exposing human rights violations, challenging impunity, and advocating for the effective enforcement of international norms that protect people in conflict and occupied territories,” the announcement read.
Albanese’s work “is marked by legal rigor, independent judgment, and a strong ethical commitment that should guide all those working to uphold human rights on the international stage,” it continued.
In a joint statement on Monday, the Federation of Jewish Communities in Spain (FCJE) and the Representative Council of Jewish Institutions of France (CRIF) denounced the decision, arguing it undermines the principles that Cassin stood for.
“René Cassin, author of the Universal Declaration of Human Rights, Nobel Peace Prize laureate, and fervent defender of justice, held an unwavering commitment to peace, human dignity, and the right of the Jewish people to live in security,” the statement read.
“Awarding this prize to Ms. Albanese constitutes a distortion of Cassin’s legacy and a serious misunderstanding of the values of human rights,” it continued.
Communiqué conjoint – La Fédération des Communautés Juives d’Espagne @fcjecom et le Conseil Représentatif des Institutions Juives de France (Crif) expriment leur profond désaccord avec l’attribution, par le Gouvernement basque, du Prix René Cassin 2025 des droits de l’Homme à…
— CRIF (@Le_CRIF) December 5, 2025
Albanese is set to receive the award at a ceremony on Wednesday in Bilbao, a city in northern Spain.
The World Jewish Congress (WJC) also condemned the Spanish government’s decision, voicing support for the Jewish communities in Spain and France and calling the move “deeply troubling.”
“Albanese has repeatedly advanced narratives that minimize or excuse violence against Jews and has a documented record of antisemitic rhetoric,” WJC posted on X.
The Basque Government’s decision to award the 2025 René Cassin Human Rights Prize to Francesca Albanese is deeply troubling. Albanese has repeatedly advanced narratives that minimize or excuse violence against Jews and has a documented record of antisemitic rhetoric.
We support… https://t.co/ZT5QfOgzpa
— World Jewish Congress (@WorldJewishCong) December 5, 2025
Despite objections from several governments including France, the United Kingdom, Germany, Canada, and the Netherlands, as well as numerous NGOs, Albanese was reappointed earlier this year for a three-year term amid concerns about her controversial remarks and alleged pro-Hamas stance.
Since taking on the role of UN special rapporteur on human rights in the Palestinian territories in 2022, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
In the months following Hamas’s Oct. 7, 2023, massacre across southern Israeli communities, Albanese accused Israel of perpetrating a “genocide” against the Palestinian people in revenge for the attacks and circulated a widely derided and heavily disputed report alleging that 186,000 people have been killed in Gaza as a result of Israeli actions.
She has also previously made comments about a “Jewish lobby” controlling America and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Last year, the UN launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses, saying they represent a “revolution” and give her “hope.”
Uncategorized
Helen Nash, kosher cookbook author and NYC philanthropist, dies at 89
(JTA) — Helen Nash, a New-York based kosher cookbook author and philanthropist who pioneered modern kosher cooking starting in the 1980s, died on Dec. 8 at the age of 89.
Her first cookbook “Kosher Cuisine,” was published in 1984 by Random House, and adapted a variety of international recipes for kosher cooks. Its publication, Nash told the Detroit Jewish News at the time, sought to prove that kosher cooking “could be as varied, elegant and exciting as one wished to make it.”
She went on to demonstrate that in two more cookbooks, demonstrating what one reviewer called “her ability to expand the kosher palate.”
“Keeping kosher is more, to me, than just a sensible way to live and to eat healthfully. The ancient Jewish dietary laws help to organize my life around family, Friday nights, and holidays,” wrote Nash in her 2012 book, “Helen Nash’s New Kosher Cuisine: Healthy, Simple, and Stylish.”
Nash was born Helen Englander in Krakow, Poland, on Dec. 24, 1935 where her family owned a textile business. With her parents and sister, Nash survived World War II with her family after they were deported to Siberia.
“There was no cooking in my childhood,” Nash told the Jewish Book Council in 2012. “When I was four and a half, my family was transported out of Krakow, and we spent the war in labor camps in Siberia. Food was nonexistent — no fruit, no vegetables. It was a ration diet of subsistence level.”
Following the war, Nash’s family reunited with her maternal grandparents in Williamsburg, Brooklyn, before settling in Crown Heights.
In 1957, she met and married her husband, Jack Nash, who was also a refugee from Berlin. Having grown up in an Orthodox family, Nash insisted that she keep a kosher kitchen.
“It was my interest,” Nash told New York Jewish Week in 2015. “Most women didn’t have careers outside the home, and I sort of carved a niche for myself, and the niche was entertaining in a certain style. Jack was very encouraging. And I met so many people I wouldn’t have met if I’d stayed in the religious mode.”
While her husband, who died in 2008, went on to serve as the chairman of the Oppenheimer & Company mutual fund business and founded the revival of The New York Sun, Nash charted her own path in the kitchen.
Following the birth of her children, Joshua and Pamela, Nash took classes with famed chefs including Michael Field and Millie Chan and worked on how to adapt their cuisines to a kosher palate.
Her second cookbook, “Helen Nash’s Kosher Kitchen,” published in 1988, also sought to break boundaries in kosher recipes. “’Kosher food is more than chopped liver and gefilte fish,” said Nash at the time.
“Helen Nash’s New Kosher Cuisine,” published following the death of her husband, also took kosher cooking to new heights, incorporating new global ingredients that had been made kosher since the publication of her earlier books.
Nash also chaired the Nash Family Foundation, which supported numerous Jewish organizations in New York City. She and her husband were also contributors to UJA-Federation of New York, Mount Sinai Medical Center, the Israel Museum, Shaare Zedek Medical Center and Yeshiva University.
Rabbi Menachem Creditor, a scholar in residence and rabbi for the UJA-Federation of New York, dedicated his Torah study on Youtube Wednesday to Nash.
“Helen Nash was many things, including a renowned author of recipe books and chef, she was a matriarch in her family,” said Creditor. “Her family foundation has changed the Jewish world for the better in countless ways, and I was blessed, privileged since the first moment I began at UJA almost eight years ago to learn Torah with Helen every single Wednesday for these last eight years.”
Nash is survived by her children and grandchildren. A funeral service for her was held on Dec. 9 at Congregation Kehilath Jeshurun, an Orthodox synagogue on the Upper East Side of Manhattan.
The post Helen Nash, kosher cookbook author and NYC philanthropist, dies at 89 appeared first on The Forward.