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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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Georgia’s Jewish senator called his newly minted GOP opponent an antisemite. Why?

(JTA) — After Rep. Mike Collins won a hard-fought Republican runoff election in Georgia Tuesday for the party’s Senate nomination in November, his opponent wasted no time going on the offensive.

“Donald Trump’s handpicked candidate Mike Collins is a notorious bigot, antisemite, and extremist,” Democratic Sen. Jon Ossoff posted on social media on Tuesday night.

Ossoff, who is Jewish, did not elaborate on the antisemitism allegation in the post, which continued with other attack lines against Collins. But Collins and some of his senior staff members have faced well-documented past allegations of antisemitism in a state that’s home to an estimated 100,000-plus Jewish adults.

“Whether he’s socializing with a known Nazi, speaking in antisemitic dog whistles, or doubling down after targeting a Jewish reporter, Mike Collins’ record of bigotry and antisemitism speaks for itself,” Valeria Rivadeneira-Crandell, a spokesperson for Ossoff’s campaign, told the Jewish Telegraphic Agency in a statement.

The Collins campaign did not return a request for comment for this article.

The Ossoff campaign provided links to multiple incidents. In one instance in 2024, Collins came under hot water after replying favorably to a tweet from an antisemitic account that appeared to reference a Washington Post reporter’s Jewish background. “Was never any doubt,” Collins, who has said he runs his own X account, wrote at the time.

Following backlash, including from some Georgia state lawmakers, Collins doubled down, writing, “I guess pointing out that a Washington Post journo excusing crime because she believes USA is on ‘stolen land’ makes her a garbage human is anti-Semitic? Y’all just see stuff that ain’t there.”

Collins, a Trump-endorsed MAGA loyalist with a trollish social media streak in a closely watched swing state, won his runoff with more than 55% of the vote, according to Associated Press tallies. His win came the same night as Trump’s preferred pick for governor of Georgia lost his own GOP primary runoff.

Collins has leaned heavily into nativist proposals and language, including sponsoring a bill to end birthright citizenship. He also approvingly shared a 2024 video of a University of Mississippi fraternity mocking a Black pro-Palestinian protester with monkey noises.

Collins also defended the New York Young Republicans shortly after that organization’s antisemitic group texts were leaked to the press. “I don’t care about some group chat,” Collins tweeted in October, accompanied by a picture of Laken Riley, the Georgia nursing student whose 2024 murder by an undocumented immigrant spurred a GOP-led push for harsher penalties on migrants.

Collins went on to attend a New York Young Republicans gala that also honored far-right German politician Markus Frohnmaier and featured appearances from several antisemitic figures, including the livestreamer Sneako.

The congressman has also come under scrutiny for some of his current and former staffers’ behavior.

Last month a report in Slate, citing leaked text messages, found that Collins’ chief of staff Kip Talley had participated in a group chat with white supremacist influencers Nick Fuentes and Richard Spencer. Talley wrote in December chats that his goal was to “try and use the levers of the legislative branch” to help Holocaust denier and right-wing activist Charles C. Johnson, who was then incarcerated on contempt of court charges related to falsely presenting himself as an FBI informant.

Talley told his chat mates that he was “reaching out to my people at FBI and DOJ” and “trying to get him out,” referring to Johnson. At the time, Talley was Collins’ deputy chief of staff. He was promoted to chief of staff in January. Johnson was released from prison in February.

Talley, who remains in his role with Collins, told Slate he had “acted solely in my personal capacity after hearing concerns that an acquaintance I have known for years was being mistreated in custody and denied basic medical care.” He added that he “did not act at the direction of Rep. Collins, use official resources, or coordinate with anyone else in the group chat.”

Collins also formerly employed William Paul, who last month made a series of antisemitic comments to Jewish GOP Rep. Mike Lawler. Paul, son of Sen. Rand Paul, had been Collins’ digital director in early 2025 but had not been on the congressman’s staff for nearly a year at the time of his altercation with Lawler.

Amid such comments and associations, Collins has also maintained a resolutely pro-Israel stance within a MAGA movement that is quickly fracturing over Israel. He spoke at a memorial event in his home state marking the one-year anniversary of the Oct. 7, 2023, Hamas attack, vowing to “make sure that Israel has the resources to defend themselves,” and he has continued to refer to Israel as “our ally.” Prior to the 2024 election, he tweeted, “I bet money Iran wouldn’t be attacking Israel if Trump was president.”

Ossoff, too, has positioned himself as an Israel supporter, but he has recently voted against some weapons sales to the country. That has upset many Georgia Jewish organizations, who in 2024 penned an open letter — signed by several synagogues, Jewish schools, the local Anti-Defamation League and other groups — opposing the senator’s vote against arms sales.

The post Georgia’s Jewish senator called his newly minted GOP opponent an antisemite. Why? appeared first on The Forward.

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Alex Bores’ supporters disagree on Israel. They agree on him.

(New York Jewish Week) — Alex Bores, who’s running to succeed Rep. Jerry Nadler in Congress, is threading a very delicate needle.

On the one hand, Bores, a two-term New York State Assembly member from the Upper East Side, has garnered support from a number of Jewish leaders and political moderates who tout his support for Israel. He marches annually in the city’s Israel Day Parade and has resisted growing calls for Democratic politicians to support conditioning military aid to Israel.

At the same time, he’s being backed by a number of the left-wing groups and individuals calling for those very conditions.

Those two camps seldom coexist on a single candidate’s list of endorsements, especially as Israel has become a major wedge issue this midterm election cycle. But Bores, who has put a promise to regulate artificial intelligence at the center of his campaign for New York’s 12th Congressional District, has managed to maintain the coalition.

“You could make a sitcom,” said Cameron Kasky, a former candidate in the race who’s now backing Bores, referring to what he called the “Boalition.” “If you put 12 Alex Bores endorsers in a mansion together and showed up with a reality TV crew, you could make the most must-watch television in the entire world.”

Scroll through the “Endorsements” page on Bores’ campaign website and you’ll find Chi Osse, the democratic socialist City Council member who’s called for divesting city pension funds from Israel bonds, just a couple rows down from Carolyn Maloney, the former Upper East Side representative who was a staunch supporter of Israel in Congress.

Progressive groups such as Bernie Sanders’ Our Revolution and PSC-CUNY, the City University of New York’s staff-faculty union, are backing the same candidate who drew the support of ActJew, which supports more centrist candidates and calls itself “a response to a political and social landscape that normalizes antisemitic and anti-Israel activity and rhetoric.” (ActJew endorsed both Bores and Micah Lasher in the race.)

Bores’ endorsers include some of Mayor Zohran Mamdani’s political allies, such as failed City Council candidate Lindsey Boylan, and vocal critics of the mayor including Fabien Levy, a Jewish spokesperson for Mamdani’s predecessor, Eric Adams.

“I can’t imagine the Bores campaign hasn’t occasionally looked at each other and been like, ‘What is happening right now?’” Kasky said.

So how is Bores pulling it off?

For progressive groups, the answer lies, at least in part, in Bores’ work on AI.

“He put forward the country’s strongest regulation of the AI industry to protect Americans from those who want no rules and only care about unfettered power and profit,” wrote Our Revolution’s executive director, Joseph Geevarghese, in an endorsement announcement. Geevarghese was referring to the RAISE Act, a state law that Bores introduced to impart transparency and safety regulations on AI models.

As an elected official, Bores is no political outsider, though the 35-year-old’s background in the tech industry differentiates him from fellow frontrunner Lasher, who’s spent decades working for politicians such as Nadler, Gov. Kathy Hochul and Mike Bloomberg, the former mayor.

Bores’ resume includes a nearly five-year stint at the tech company Palantir, starting as a data scientist in 2014 and working his way up to become the U.S. government lead. That gig has complicated how some progressives see Bores, given Palantir’s work with ICE, the Immigration and Customs Enforcement agency that Bores himself has called to abolish. He has repeatedly said that he quit Palantir over its contract with ICE back in 2019, and that he chose “principle over my career and millions of dollars.”

Pundits such as center-left commentator Matthew Yglesias — who has also joined the Bores coalition — say there is a “unique value” to him winning because of his promise to enforce AI regulations and the message that it would send to the anti-regulation PACs that have been spending against him. Yglesias added that Lasher, too, would be “an above-average House member.”

But in a race with little daylight between the two frontrunners — particularly regarding the U.S.-Israel relationship — Bores’ AI focus is setting him apart. And rather than sit out the race due to differences on Israel, a number of progressive groups are backing him anyways.

“I think progressives see something in Alex that is a testament to a resolve he’s going to bring,” said Kasky, who has advocated for policies such as an arms embargo on Israel. “And I think that that is enough for progressive groups to cede ground on the issue of Israel-Palestine, and frankly the issue of Israel and the Middle East region as a whole, which is getting increasingly severe.”

The makeup of the district itself plays a role as well: As one of the country’s most heavily Jewish districts, NY-12 is seen as less hospitable than other deep-blue districts for a “Squad”-type insurgent candidate. John F. Kennedy’s grandson Jack Schlossberg is the only major candidate who calls for conditioning aid and blocking weapons sales to Israel, but he has dropped in recent polls as he’s faced questions over his lack of experience.

Bores, Lasher and Schlossberg are all listed as “primary approved” candidates by J Street, the liberal pro-Israel organization.

Bores has confirmed that Our Revolution asked him about Israel and gave him its endorsement despite not being aligned on the issue. During a candidate forum in May, he said that “we need to make it acceptable for there to be people in progressive spaces that still believe in the right of Israel to exist and to defend itself.”

Michael Miller, who was CEO of the Jewish Community Relations Council of New York for 36 years, is endorsing Bores and wrote in a Facebook post that Bores is a “steadfast supporter of Israel as a Jewish and democratic state.”

In an interview, Miller — whom Bores named in a recent Temple Emanu-El forum as a Jewish American that he admires — said he felt assured that Bores’ support from groups such as Our Revolution had mostly to do with his AI work.

“The fact that he’s receiving support from a coalition that includes decidedly left-wing supporters doesn’t trouble me for as long as the issues of central concern to me — antisemitism and support for Israel — are those issues where he has given his support, and with which he has identified,” Miller said.

Miller added that he believes Bores’ Jewish family — his wife, Darya (who recently appeared in a campaign ad), and son, Charlie, are both Jewish — plays a “large role in how he thinks about matters of concern to the Jewish community.”

A number of Jewish celebrities in the district have embraced Bores. The Oscar-winning songwriter Benj Pasek and Jewish cookbook author Jake Cohen posted photos on social media showing them at a Bores event in a private home that included a conversation with journalist Laurie Segall about AI.

On the same day, Miller and more than 20 other local Jewish leaders and elected officials signed a letter endorsing Bores. The letter emphasized his record of combating antisemitism, pointing to measures such as securing funds for Holocaust survivor programs, funding security for synagogues and Jewish institutions, and organizing trips for students to Jewish museums.

But for some Jewish groups, Bores’ support from left-wing groups critical of Israel has given them pause.

Moshe Spern, a board member of the group ActJew, called on Bores to drop his PSC-CUNY endorsement back in March, saying the union is “consistently calling for divestments from Israel” and has “downplayed and ignored Jewish students/faculty experiences since 10/7.” PSC-CUNY revoked a pro-BDS resolution against Israel in February 2025, after its initial passage sparked backlash, including from Hochul and CUNY itself. Spern told JTA he pushed for the group to rescind its endorsement, but was outvoted.

Bores replied to Spern’s tweet, writing that “every major candidate pursued” PSC-CUNY’s endorsement, and that his endorsement interview focused on funding public education and regulating AI. Bores added that he has “spoken out against antisemitic incidents on campuses (including CUNY specifically) and will continue to do so.”

Meanwhile, some progressive groups have refrained from endorsing Bores because of his pro-Israel politics.

“It’s pretty much a non-starter for us to endorse someone who wouldn’t sign on to the Block the Bombs,” said Sophie Ellman-Golan, director of communications of Jews for Racial and Economic Justice, referring to the Block the Bombs to Israel Act that would prohibit certain weapons sales to the country. She added that Bores also voted for a statewide “buffer zone” bill meant to curb protests outside houses of worship, which Lasher introduced, and which JFREJ has vehemently opposed throughout the year.

According to the latest polling data, despite Bores’ greater support from the left, there’s been little difference in the number of voters who are responding to each candidate.

“You go into any Jewish WhatsApp chat — I see this as an Upper East Side resident myself — and there’s no consensus,” said Michael Harris, ActJew’s CEO. “The consensus is Bores or Lasher.”

The post Alex Bores’ supporters disagree on Israel. They agree on him. appeared first on The Forward.

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Organizers of London Israeli real estate fair apologize after West Bank properties surface despite denials

(JTA) — Organizers of the Great Israeli Real Estate Event held in London on Sunday have apologized amid revelations that the event showcased offerings in the West Bank, contradicting their assurances that it would not.

The owner of a real estate agency that had a booth at the event, meanwhile, told the Jewish Telegraphic Agency that she had obscured the name of a city in the West Bank from a poster but also passed “two flyers under the table” to attendees who expressed interest in properties in contested areas of Jerusalem.

Ahead of the event, the organizers along with the synagogue that hosted the event and the Board of Deputies of British Jews publicly rejected claims by pro-Palestinian activists that properties beyond Israel’s internationally recognized borders would be promoted.

They had faced sharp pressure over the claims from dozens of British lawmakers and the mayor of London, Sadiq Khan, and had to find a new space after the venue that was initially set to host the event pulled out abruptly.

Following a protest outside the synagogue where the event took place, the Board of Deputies’ acting president, Adam Cohen, said the event organizers had “publicly refuted claims that it was marketing real estate over the Green Line” separating Israel from the West Bank and alleged that the claims were being used to justify antisemitism.

The “false pretenses seem to be little more than an excuse to harass and intimidate members of the Jewish community,” he said.

The Board of Deputies declined to comment on the subsequent revelations that West Bank properties were advertised at the event.

But the organizers, who have staged similar events in the United States, issued a statement to the U.K.’s Jewish News that both apologized for mentions of East Jerusalem settlements in a brochure distributed at the event and rejected the idea that British Jews should face constraints in where they are offered property.

“We would like to re-emphasise that the venue made it clear to us that we were not in any way to promote the sale of Israeli real estate over the Green Line, and all participating vendors agreed to abide by that requirement,” the statement said. “At the same time, we believe it is outrageous that in this day and age, anyone would seek to deny British Jews the right to purchase property anywhere in the world, whether in Paris, New York, or Israel.”

The statement also described social media claims that “stolen Palestinian land” was being sold at the event. “These allegations are simply untrue. No one at the event promoted or spoke about properties in the ‘disputed territories’, such as Givat Zeev or Kfar Eldad,” two East Jerusalem settlements, the statement continued. “Their mention in the event brochure was made in error for which we apologise.”

The revelations came after attendees photographed flyers promoting West Bank settlements and posted them on social media.

The Guardian reported that it had obtained brochures from the event advertising properties not just in Givat Ze’ev and Kfar Eldad but also in Ma’ale Adumim and Teneh Omarim in the West Bank and Ramat Eshkol and Givat Hamatos in East Jerusalem.

Guy Zilberman, a member of the pro-Palestinian group Jewish Anti-Zionist Action, posted a video showing footage from inside the event where he received brochures from companies selling homes in several of those locations. He said a salesman “directly offered us properties in ‘Judea and Samaria,’” the Israeli term for the West Bank.

The footage showed Zilberman then revealing himself in a conference room and denouncing the event while exhorting attendees in Hebrew not to steal, before being removed by security.

An unnamed member of Jewish Anti-Zionist Action told Sky News, “I visited Tivuch Shelly’s stall and was given a leaflet advertising properties in Ma’ale Adumim, which is an illegal West Bank settlement.”

The locations cited highlight the complexity of Israel’s geography — and the pressures facing those trying to sell property in the region.

The U.K. considers expansions of Israeli settlements as a violation of international law, posing potential legal challenges to efforts to sell homes there. The United States does not consider the settlements illegal, making real estate events there less vulnerable to legal scrutiny even as they have drawn fierce protests.

Settlements that are part of the municipality of Jerusalem, such as Ramat Eshkol and Givat Hamatos, pose another wrinkle. While Israel recognizes that the West Bank is disputed territory, it does not consider any part of Jerusalem as such. East Jerusalem was incorporated into the State in1980, and under Israeli law both West and East Jerusalem form the state’s complete and undivided capital.

Ma’ale Adumim, meanwhile, is a city of approximately 40,000 that is located in the West Bank and has long been seen as likely to remain under Israeli control if a Palestinian state is created through negotiations in the future.

Tivuch Shelly’s owner and founder, Shelly Levine, told JTA in a phone interview that her company never actively promoted properties in Ma’ale Adumim at the event. She said the words “Ma’ale Adumim” were covered up with tape on their booth.

But she said they gave out “two flyers under the table” with Ma’ale Adumim properties because the company had received emails in advance of the event from people who said they were specifically looking for properties in that area. She said she did not recall the names of the people but said she had handed over the brochures “in a bag and we told them they were not allowed to take them out or look at them in this building because we are not selling Ma’ale Adumim at this event.”

Levine said she now believes those emails were “a setup” to trick her into sharing incriminating material that could be handed to the media.

Unless people went to Tivuch Shelly’s website, Levine said, “Nobody would know that we advertise in Ma’ale Adumim. We did not break our word to the event organizers; we posted no brochures, put nothing out on our tables.”

Even before the revelations, the lead-up to the event had been fraught for weeks, with the original venue pulling out of hosting less than 48 hours before Edgware Synagogue agreed to host it. And while the venue remained secret until less than 24 hours before the event, almost 1,000 demonstrators showed up outside the synagogue — from both the pro-Palestinian and pro-Israel camps.

Despite police being deployed to the scene to keep the groups separate, 14 people were arrested, including seven pro-Israel and six pro-Palestinian supporters, for offenses including ncluding violent disorder, assault and public-order offenses.

More than 100 members of parliament and peers wrote to Foreign Secretary Yvette Cooper ahead of the event, calling on her to halt the event because selling properties in the West Bank is a violation of international law.

On Tuesday, Cooper told members of Parliament that the government had asked a national regulator to look into complaints connected to both the advertising of the event and promotional material.

“We have asked the authority to urgently look into the matter and reassure us that, if there is any evidence of the advertising or promotion of property in illegal settlements at that event or any others, it will uphold the law, regulations and guidance that apply,” Cooper said in response to a question from a local lawmaker about why the government had allowed the Great Israeli Real Estate Event to go on.

“It is extremely important that those standards are met in the UK, and that is exactly why we have raised the matter so seriously with the Advertising Standards Authority,” she continued.

That was not enough for Zack Polanski, the anti-Zionist Jewish leader of the Green Party, who sent a letter later on Tuesday to Khan demanding action, including from London’s police force.

“This needs to be escalated to the Metropolitan Police Service immediately,” Polanski wrote. “Anything less fails to reflect the seriousness of the situation.”

The post Organizers of London Israeli real estate fair apologize after West Bank properties surface despite denials appeared first on The Forward.

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