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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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Jewish watchdog urges NYPD to use cutting-edge detection tech after synagogue attack
(JTA) — A Jewish security watchdog is doubling down on safety measures in the wake of a Friday night attack against worshipers at Manhattan’s Central Synagogue, calling on police to identify cutting edge tactics to identify hot spots for potential hate crimes and to place more officers in those areas.
But Mitchell Silber, CEO of the Community Security Initiative, acknowledged that preventing situations like Friday’s is not straightforward.
“It’s difficult, because you’re trying to balance being open for the public for worship, and at the same time, keeping our sanctuary safe,” Silber told the Jewish Telegraphic Agency on Sunday.
On Friday night Larry Montes, 46, was able to make his way into Central Synagogue’s main sanctuary before he disrupted the service with antisemitic slurs and was apprehended by a security guard. Silber said he’s been in contact with Central Synagogue security leadership about the incident and understood that Montes had not initially raised any red flags when he entered the building.
“There wasn’t something so out of place that it required them to pull him aside, but they noticed him as not someone they were familiar with,” he said. According to CSI, the synagogue’s team was able to quickly defuse the situation anyway due to the training it had received.
In the wake of the incident, Silber said the CSI is sending a bulletin to synagogues about steps to improve synagogue safety, a copy of which was shown to JTA.
The CSI has begun discussions with the NYPD about using tools like “datamining, crime cluster mapping and pre-emptively deploying against hot spots” in order to prevent hate crimes before they can happen. The CSI coordinates security for Jewish institutions and communities in the New York area, and is jointly funded by the UJA-Federation of New York and the Jewish Community Relations Council. (70 Faces Media, the parent company of the JTA and New York Jewish Week, receives UJA funding.)
The CSI bulletin is also encouraging other synagogues to partner with the Community Security Service, another Jewish nonprofit that trains congregants to volunteer as greeters who can provide more personalized discernment of possible threats.
“Central Synagogue isn’t Park East, Park East isn’t KJ, KJ isn’t Congregation Beth Elohim — they’re all so different, and that’s why having members of the synagogue trained can really be a force multiplier,” Silber said, listing some of the city’s most prominent congregations.
In the incident on Friday night, Montes yelled during the service, disrupting it, and then struck a 63-year-old congregant and headbutted a member of security personnel who was escorting him out.
Rabbi Angela Buchdahl, the congregation’s senior rabbi, was away for a family event when the incident occurred on Friday, according to The New York Times. But she wrote on Instagram that the security director “heroically restrained and escorted” Montes out of the synagogue, which occurred within one minute of him disrupting the service.
Montes has three previous arrests in New York City, each for a robbery between 2019 and 2023, according to police.
He was arrested at the scene and arraigned in criminal court immediately that night, where, according to police, he was charged with four counts of assault as a hate crime, two counts of assault, criminal mischief as a hate crime, criminal mischief, disruption of a religious service, criminal trespassing as a hate crime, two counts of aggravated harassment and two counts of harassment.
The District Attorney’s office requested bail at $50,000 cash with $150,000 bond and the judge set bail at $10,000 cash with $30,000 bond. Montes’ next court date is August 20, according to the DA’s office.
The attack comes as antisemitic hate crimes against Jews in New York City have risen by 8.5% compared to 2025, as of the end of July. Debate has swirled this year over whether North American synagogues need to step up their security in the mold of European congregations in the wake of attacks like the attempted one in West Bloomfield, Michigan, in which a man drove a fireworks-laden truck into a synagogue.
A number of politicians have weighed in to condemn Friday’s attack.
New York Sen. Chuck Schumer, the highest-ranking Jewish official in the U.S., wrote, “When American Jews say they feel unsafe, this is why. Antisemitism is real and it’s increasing by the day.”
Some have ascribed a lack of safety to rhetoric used by the city’s mayor, Zohran Mamdani, a longtime Israel critic who turned heads with his recent video panning Israeli Prime Minister Benjamin Netanyahu. Ofir Akunis, consul general of Israel in New York, called the attack “a direct result of Mayor Mamdani’s sustained campaign of incitement” in a post on X.
Meanwhile, some of Mamdani’s Jewish allies have pointed out that a Facebook profile that appears to belong to Montes has shared a number of posts criticizing the mayor.
Mamdani wrote that he was “horrified by the assault” at the synagogue, and that all New Yorkers “must be able to observe their religion without fear of violence.”
Montes’ social media posts include sharing a video of a Prager U commentator taking down Israel critics and multiple photos that suggest support for Israel, including a hand shaded with the Puerto Rican flag shaking another hand shaded with the Israeli flag.
His aunt, who lives in Puerto Rico, told the New York Post that her nephew “might not have been in his right mind,” and that he has expressed a desire to become Jewish.
“I told him he had to be careful with that because those things are sacred — you have to approach them seriously,” she told The Post in Spanish.
A woman named Michele Anenberg-Poma posted a photo of herself on Instagram with wounds on her lip and arm, and wrote, “I am the woman who was assaulted last night at Central Synagogue.”
She added, “You will not punch out our Jewish light. You will not stand and cause harm to our eternal light.”
This article originally appeared on JTA.org.
The post Jewish watchdog urges NYPD to use cutting-edge detection tech after synagogue attack appeared first on The Forward.
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How a 19th century murder introduced Americans to a Jewish funeral
In June 1857, newspapers from Philadelphia to St. Louis carried reports of a shocking crime in western Massachusetts. Isaac Jackson, a 17- or 18-year-old German Jewish peddler from Westfield, was shot and robbed while traveling his route between the towns of Westfield and Russell. His body was dragged to the bank of a river, concealed beneath stones and debris, and not discovered until the following day. Contemporary newspaper stories described it as one of western Massachusetts’ most notorious murders in half a century.
The crime quickly attracted national attention as accounts proliferated, sometimes differing on details such as Jackson’s age. Reporters described the search for his body, the arrest of Charles Jones, known to readers as the “ministerial burglar,” and the growing public anger that led some spectators to openly discuss lynching the accused before he could stand trial.
The attention came decades before mass migration from Eastern Europe transformed American Jewish life. The country’s Jewish population numbered no more than 200,000. Yet Jackson’s murder became national news, and newspapers far beyond Massachusetts used the story of his funeral to explain Jewish burial and mourning customs to their readers.
After Jackson’s body was recovered, it was taken to Hartford, Connecticut, for burial, “there being no synagogue at Westfield.” His funeral was held at Touro Hall, home of Congregation Beth Israel, which had only recently converted the former North Baptist Church into a synagogue with the help of a bequest from the Jewish philanthropist Judah Touro.
According to an account first published in the Hartford Times and widely reprinted in newspapers across the country, the body was washed and clothed in white linen garments “expressly made by Jewish women,” who considered it a final act of kindness toward a fellow Jew. Earth was placed beneath the head “to indicate that all cometh from the earth and returneth thither again.” The head was turned toward the east, symbolizing, the newspaper explained, “the great reverence of the Israelite towards the land of his nationality,” and the hope that “as the sun rises to revivify all creation so will the dead finally rise to everlasting life.”
As the coffin was lowered, those gathered prayed, “May the soul of the departed come to its resting place in peace.” Each mourner then placed earth upon the grave before reciting the words, “Dust thou art, and unto dust thou shalt return.”
The funeral itself was not the only moment that revealed how Isaac’s family mourned.
When word reached Westfield that a peddler had been murdered along the road to Russell, “there was a great rush in that direction, and at least one hundred persons were promptly there. Among them were Coroner Abbott, Justice Lewis, and other prominent citizens.” Isaac’s brother Joseph also hurried to the scene. At first, according to one newspaper account, he refused to believe the victim could be his younger sibling. But when he saw the wagon, he recognized it immediately and “burst into tears.”
As the body was recovered from the stream, Joseph, the newspaper reported, performed what it described as his “first duty as a Jew,” removing from Isaac’s pockets the tefillin he carried “to bind around his forehead and arm each morning upon rising.”
The newspapers also offered small glimpses of the life that had ended so suddenly. Isaac was the youngest of four brothers, whose family operated a store in Westfield and maintained traveling peddler wagons throughout the surrounding countryside. On the morning of the murder, he left carrying dry goods, jewelry and ready-made clothing. Among the possessions later identified by his brother was his watch.
The burial rites did not end with the funeral.
Several weeks later, the Springfield Daily Republican published a brief account, later reprinted in the Boston Evening Transcript, about one of Isaac’s brothers while he was again traveling as a peddler with the same wagon. As he unfolded a piece of cloth for a customer, he noticed a single drop of blood. Overcome with emotion, the newspaper reported, he “cried for a few moments like a child,” then folded the cloth and declared that he must return to Hartford so the bloodstained cloth could be buried with his brother. According to the account, everything bearing Isaac’s blood that had been found after the murder had already been interred with him, per Jewish tradition.
Isaac Jackson still rests in Hartford’s Zion Hill Cemetery. Much of his life has been lost to history. But the newspapers that reported his murder preserved something that endures: a careful record of the customs through which his family and community buried him.
The post How a 19th century murder introduced Americans to a Jewish funeral appeared first on The Forward.
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How an obscure centrist politician could be key to defeating Netanyahu in October
(JTA) —
TEL AVIV — At a barbecue on a Netanya rooftop earlier this month, MK Yoav Segalovitz, a politician most people outside Israel have never heard of, told his fellow members of the leading opposition party Yesh Atid that he would not be running with them in the upcoming October election.
It’s a decision that could reshape Israel’s political landscape and determine whether Prime Minister Benjamin Netanyahu will lose the October 27 election.
That’s because Segalovitz, 67, who formerly headed the Israel Police’s Investigations and Intelligence Division, is planning to join Ra’am, an Arab party that was the kingmaker in the 2021 elections, pollster Yousef Makladeh told Jewish Telegraphic Agency, describing his conversation with Segalovitz prior to leaving the party. Makladeh added that the move had been under discussion for months.
In an official statement last week, Ra’am’s chairman Mansour Abbas and Segalovitz said they had met and held a “cordial and positive” discussion about the possibility of Segalovitz joining Ra’am’s slate in the upcoming Knesset elections. The two agreed to continue direct talks in an effort to advance the matter.
If that indeed happens, it would send a seismic shock though the Israeli political system on two fronts: Segalovitz would be the first lawmaker in decades to leave a Zionist party for an Arab-led party; and that party would be in a position to join other opposition groups to pry control of the next Israeli government away from Netanyahu.
The willingness of Ra’am and two Zionist slates — Yair Lapid’s Yesh Atid party and Naftali Bennett’s New Right party — to join a coalition in 2021 led by Bennett and Lapid provided the needed seats to push Netanyahu out of power after 12 consecutive years as prime minister. The first coalition in Israeli history to take office with the support of an Arab party was unprecedented –and viewed by many as a historic breakthrough in Jewish-Arab political cooperation.
The question in 2026 is: Could it happen again?
This time around, the prospect of an Arab party in the coalition prompts more wariness among many Israelis, and Bennett and Lapid have both ruled out forming a coalition with one.
Israeli polls have consistently shown that neither Netanyahu’s coalition nor the bloc of opposition Jewish parties led by his chief rival, former IDF Chief of Staff Gadi Eisenkot, is on track to secure the 61 seats needed to form a government. The opposition’s Jewish parties have consistently polled at approximately 58 to 60 seats, while Netanyahu’s bloc trails with roughly 50.
That deadlock has thrust Ra’am, led by MK Mansour Abbas, back into the spotlight. Most recent polls give the party between five and seven seats, potentially making it the kingmaker once again.
Founded in 1996, Ra’am, whose name is an Arabic acronym meaning United Arab List, has roots in the Southern Branch of the Islamic Movement and had until recently been a religious Arab party. It had been part of the traditional bloc of Arab parties in the Knesset until Abbas split away, as part of his strategy to shift the party’s focus from the Israeli-Palestinian conflict to practical achievements for Israel’s Arab society.
Makladeh, who has conducted surveys for Channel 13 and political parties across Israel’s political spectrum, describes Ra’am as “the missing piece of the puzzle” that could lift the opposition bloc “to 62 or 63 seats.”
In 2021, however, there was a shedding of some of the longstanding reluctance to consider an Arab party in the coalition, for those who saw the political necessity of doing so in order to remove Netanyahu from office. Netanyahu himself had reportedly spoken with Abbas about some form of a political partnership. This time around, the prospect of an Arab party in the coalition prompts more wariness among many Israelis, particularly this early in the election cycle when it is unclear if it will be absolutely necessary to do so.
Political commentator Nadav Perry, host of one of Israel’s most influential political podcasts, says that the party’s ties to conservative Muslim religious leadership, together with the rapid collapse of the 2021 government and the trauma of Oct. 7, 2023, had effectively pushed the idea of Ra’am joining another coalition with Jewish parties back to “square one.”
The addition of Segalovitz to Ra’am could change that by making the party more palatable to the Israeli public and could expand its voting base.
Ameer Bisharat, the former director-general of the National Committee of Arab Local Council Heads, added that Arab Israelis are “hungry for change.”
“Change can come through political power, and Abbas understands that very well. He is trying to create that political power,” Bisharat said
JTA reached out to both Ra’am and Segalovitz for comment. Segalovitz’s spokesperson declined to comment, while Ra’am did not respond to a request for comment.
Segalovitz has been a member of the Lapid-led Yesh Atid party, a centrist bloc which emphasizes secular rights and opposition to draft exemptions for haredi Orthodox yeshiva students, since 2016. He later served as Deputy Minister of Internal Security in the Bennett-Lapid government. In that role, Segalovitz was the public face of the government’s efforts to combat violent crime in Israel’s Arab communities. During his tenure, the number of murders in Arab communities declined sharply before rising dramatically again after the government fell.
Bisharat, who worked with Segalovitz and now advises the public policy department at the Accord Institute on Arab voting patterns, said the Bennett-Lapid government was “successful” for Arab society. It helped build trust between the government and Arab citizens and it presided during a decline in violent crime in the Arab communities in Israel.
Under Segalovitz’s leadership, a special plan was developed to combat crime in Arab communities, focusing on the main drivers of crime, improving case clearance rates and strengthening cooperation among the various authorities, which was not continued under far-right National Security Minister Itamar Ben-Gvir. In Segalovitz’s only full year in government, the number of Arab citizens killed in crimes fell from 126 to 116, according to data from the Abraham Initiatives, a nonprofit that tracks violence and crime in Arab communities. The figure surged to 244 the following year, after he was replaced.
“Segalovitz was the point person in the previous government on crime in the Arab community,” said Perry, the political commentator. “He worked on it, and he delivered results. That made him a very popular figure on the Arab street. Not because he was pro-Palestinian, not because he was against the IDF, but because he reduced crime among Arab citizens.”
Former Yesh Atid MK Inbar Bezek, who served alongside Segalovitz in both the party and the coalition that relied on Ra’am, told JTA: “I saw with my own eyes that Yoav is an extremely respected and well-liked figure throughout Arab society, especially among local government leaders.”
Segalovitz’s possible move is far more than symbolic.
Bezek believes Segalovitz could both increase Arab voter turnout and attract Jewish left-wing voters to Ra’am. “I truly think he’s someone who brings voters to the ballot box,” she said. But she emphasized that the addition of Jewish voters would not change the overall balance between the opposing blocs, because those voters would otherwise support the Democrats, the most left-wing Zionist party.
That assessment appears to be supported by a recent Channel 13 poll, which was conducted in part by Makladeh. The survey found that Ra’am would rise to seven seats if Segalovitz joined the party, compared with five seats in most recent polls. Makladeh said six of those seats would come from Arab voters, while one would come from Jewish voters.
The move’s real significance, argued Perry, lies not in winning additional votes before Election Day but in what happens afterward. He says that bringing Segalovitz into the party is intended “to create renewed legitimacy for Ra’am’s participation in a governing coalition.”
“I don’t think this would dramatically reshape the electoral map,” Perry said. “But it could dramatically reshape the question of legitimacy. It could complete Mansour Abbas’ metamorphosis from the leader of a non-Zionist Islamist party into the leader of a Jewish-Arab party that puts the integration of Israel’s Arab citizens first, while setting aside issues related to the Palestinian national struggle.”
Perry’s comments come as leaders of the opposition bloc send mixed and sometimes contradictory signals about whether they would govern with Ra’am.
Eisenkot has said he “doesn’t rule out” a coalition partnership with Abbas. Another strong contender for the premiership, Bennett, whose Together (Beyachad) party is polling second within the opposing bloc, said in February that “after October 7, there is no mandate in Israel for a government that relies on Arab parties.” Bennett recently declined to answer directly when asked whether he would rely on Abbas to form a government. Speculation is high, however, that he would agree to sit with Ra’am, given his past record of including the party in the coalition after running a campaign in which he promised not to do so.
Opposition Leader Lapid joined forces in this election cycle with Bennett after his own party struggled in the polls and the two now run together on the same slate. Lapid has also ruled out forming a government that relies on Arab parties — a notable position given that Lapid was the architect of the move to bring Ra’am into the coalition in 2021. Another opposition leader, Avigdor Liberman who heads Yisrael Beiteinu, sat with Ra’am in the 2021-2022 government. Last week, however, he said that “Ra’am cannot be a coalition partner.”
Segalovitz’s membership in Ra’am could soften that resistance.
“It will be very difficult to delegitimize a party whose number two is a Zionist and a former Israel Police major general,” Makladeh said. He believes that Segalovitz’s addition could effectively “legitimize” Ra’am’s votes in the eyes of the Israeli public, making it easier for opposition leaders to cooperate with the party after the election.
The hesitation among opposition leaders also reflects Netanyahu’s campaign strategy, which identifies the bloc’s dependence on Arab support as its main political vulnerability.
In a video posted this month on X, Netanyahu juxtaposed his political rivals with Abbas under the slogan, “It’s them or us.”
Segalovitz’s potential move has also drawn backlash from the right. Ben-Gvir called Segalovitz’s departure from Yesh Atid “a joint conspiracy by the left to pave the way for a future government with the Muslim Brotherhood.” Coalition lawmaker Tally Gotliv of the Likud called Segalovitz Abbas’ “pet Jew” and warned that his move could lead to “the imposition of Sharia law on Israel.”
Perry said, “Almost the only political asset Netanyahu has left to take into the election is negative campaigning, because it’s very difficult to build a positive campaign around the last term.” He argued that Netanyahu has relatively few lines of attack against Eisenkot beyond the possibility that he could form a government with Arab parties. “That’s basically the Likud’s one-trick pony in 2026,” Perry added. “And it’s a message that has political effectiveness.”
This is why the addition of Segalovitz who comes from the Israeli center and not the far left is significant, Perry explained. The political commentator added: “If Ra’am enters the realm of legitimacy — because it is no longer Ra’am, it is no longer Islamist, and it is no longer only Abbas but Abbas and Segalovitz — then that could create a more realistic possibility of removing Netanyahu after the election.”
The post How an obscure centrist politician could be key to defeating Netanyahu in October appeared first on The Forward.

