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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed.
A stabbing outside a synagogue on Manhattan’s Upper West Side. Dozens of swastikas painted on a Brooklyn playground. A Queens synagogue desecrated with feces and motor oil.
Combined with an unprecedented call by New York’s mayor to protest Israel’s prime minister, the recent rash of crimes against Jews in New York City has the community on edge.
So after Larry Montes, 46, was charged with hate crimes for attempting to disrupt Central Synagogue’s Friday night Shabbat service, striking a congregant and spitting on a security guard, many online rushed to blame Mayor Zohran Mamdani for his rhetoric against Israel. The incident seemed to fit into the political narrative held among Mamdani’s fiercest critics.
“The attack at Manhattan’s Central Synagogue is a direct result of Mayor Mamdani’s sustained campaign of incitement,” Ofir Akunis, consul general of Israel in New York, posted to X Saturday morning. “I warned that words would turn into actions, and that is exactly what is happening.”
The details that have emerged about Montes complicate that conclusion. A Forward analysis of the attacker’s social media and statements from his family paint a very different picture of Montes: a pro-Israel Republican who wanted to convert to Judaism.
In June, Montes reposted two videos critical of Mamdani: one comparing the mayor to Iran’s Ayatollah Ruhollah Khomeini, and another accusing Mamdani of having “betrayed” the city’s Dominicans and Puerto Ricans. In 2024, Montes posted a photo of the map of Israel with text overlaid that says, “Keep Israel in your heart.” He also reposted a video featuring Rabbi Yosef Mizrachi explaining why evangelical Christians support Israel.
If anything, Montes may have believed that the Reform congregation was too progressive. After his arrest, Montes called the congregants “fake Jews” in statements to the police, according to the assistant district attorney on the case, Ali Fazal.
Amy Spitalnick, chief executive of the Jewish Council for Public Affairs, said in an interview that the suspect appeared to have a “a deeply, frankly, disturbing worldview when it came to Jews that was simultaneously both philosemitic and antisemitic.” Conflating the suspect’s worldview with Mamdani’s, she added, “harms the fight against antisemitism.”
Online influencers place the blame on Mamdani
The attacker’s background and stance on Israel didn’t stop influencers and longstanding critics of Mamdani from piling on. “Do you think your non-stop demonization of Jews could have anything to do with it?” said Brianna Wu, an activist who has become a vocal critic of the progressive left, on X in response to Mamdani’s condemnation of the attack.
“It’s your fault Mr. Mayor,” Loay Alshareef, an activist who advocates for the Arab world to normalize relations with Israel, posted to X on the night of the attack. “You allowed this to happen.”
Others didn’t name Mamdani but quickly attributed the attack to increasing animus toward Zionists — even as the attacker’s social media suggests he was Zionist himself.
“American politics has become so obsessively antagonistic toward ‘Zionists’ that even a synagogue is seen as fair game for disruption and desecration,” said U.S. Rep. Ritchie Torres of New York, one of Israel’s staunchest supporters in Congress, on X.
Why exactly Montes attacked one of New York’s iconic synagogues is still unclear. Montes’ aunt, Myriam Montes, told the New York Post he was “mentally traumatized” because of his desire to be Jewish — suggesting he may have wanted to convert to Judaism but was rebuffed.
Mental health may also have been a factor. Montes was arrested three times for violent robberies between 2019 and 2023, police said, and he was a known “emotionally disturbed person.”
Some have argued that outsized attention on Israel can make Jews a natural target especially for people in the throes of a mental health crisis.
Hank Sheinkopf, a veteran New York political consultant, said the suspects’ anti-Mamdani views don’t weaken the case against the mayor. “There are crazy people that take cues from what they hear and what they read,” Sheinkopf said.
Spitalnick disagreed. “There are absolutely things the mayor has done that further reinforce concerns about Jewish safety,” she said. At the same time, “it’s disingenuous and unhelpful to blame him for all antisemitism in New York, which long predates him and which, as the evidence in this specific incident shows, is far more complicated than that.”
All that’s to say Montes could have had any number of motives for attacking a congregant during Shabbat services, including but not limited to warped philosemitism, a mental health crisis and prejudice against Reform Jews.
Playing into Netanyahu’s campaign
Blaming hatred of Israel and local political rhetoric for the attack could have an ulterior motive and political consequences halfway around the world. As Netanyahu and the ruling Likud Party, of which Israeli Consul General Akunis is a member, face a tough reelection fight in the Israeli Knesset elections in October, Mamdani has become a campaign target.
Last month, Netanyahu incorporated Mamdani’s video address encouraging New Yorkers to protest the Israeli leader into his own political campaign. In a campaign clip, he portrayed Mamdani as the face of a worldwide surge of antisemitism directed at Israel. Mamdani had initially threatened to arrest Netanyahu in September when he visits the city for the United Nations General Assembly, but the city’s legal department determined the mayor did not have the authority to do so.
Footage of Mamdani’s call to protest has now expanded to billboards and digital clips to rally Israeli voters on the right.
“They want Netanyahu to lose,” the new Likud campaign reads, placing Mamdani alongside Turkish President Recep Tayyip Erdoğan, Iran’s Supreme Leader Mojtaba Khamenei and Hezbollah leader Naim Qassem. “Don’t let them win.”
The political logic is straightforward. Portray Mamdani as the symbol of a hostile movement against Israel. Cast Netanyahu’s political survival as part of the larger fight against international efforts to isolate the Jewish state.
Both Spitalnick and Sheinkopf facetiously called Mamdani’s pledge to arrest Netanyahu an “in-kind contribution” to the Netanyahu campaign. Spitalnick said the Israeli leader “thrives by being able to point to that as opposed to talking about his own policies and record.”
Jewish leaders and local politicians have called for lowering the temperature. Micah Lasher, the Democratic nominee for the 12th congressional district that includes Central Synagogue, told The New York Times after the attack that the political climate must be taken into consideration at a time like this.
“You can’t divorce the dramatic increase in violence targeted at the Jewish community,” he said, “from the political climate and the tone and tenor of the discourse around Jews and Israel.”
The post The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed. appeared first on The Forward.
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‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know
When Audrey Glickman heard about the Friday night attack at Central Synagogue, a prominent congregation on Manhattan’s East Side, she had a visceral, immediate reaction.
“My first thought with anything like this is: they’ve been invaded,” she said. “And I know how that feels.”
Glickman, 69, survived the October 2018 attack on Pittsburgh’s Tree of Life synagogue — the deadliest antisemitic attack in U.S. history that killed 11 worshippers. She was leading services when she heard the rat-a-tat of gunfire. She grabbed fellow congregant Joe Charny, then 88, and raced up the stairs into a small room filled with bags of clothes to be donated to those in need. Together, huddled and scared, they hid under their prayer shawls until it was over.
In New York City this weekend, an attacker struck a congregant and a security guard, then was arrested and charged with hate crimes. Police said no one was seriously hurt.
“You never shake that feeling that somebody came into your space and invaded your safety, and you can’t undo it,” Glickman said. “My heart goes out to them.”
The suspect in New York, Larry Montes, 46, was charged with felony hate crimes and told police afterward that the attack was religiously motivated, citing hostility toward Jews and Black people. Montes, who has two prior misdemeanors, was granted bail at his Saturday night arraignment and is due back in court Thursday.
The attack landed amid a citywide surge: New NYPD data shows anti-Jewish hate crimes in New York rose 8.5% during Mayor Zohran Mamdani’s first seven months in office and made up 57% of hate crimes citywide, with July alone seeing a 53% jump from a year earlier.
Glickman said she hopes New York officials can eventually give the congregation answers. A federal jury sentenced the Tree of Life gunman, Robert Bowers, to death in August 2023.
“I hope they have the kind of investigators that we had here to figure out what went on,” she said. “When you can close up the case, it feels a lot better.”
But Glickman said every targeted congregation eventually has to answer a harder question: How do you stay open to strangers, newcomers and the unaffiliated, while keeping the people inside safe?
For that answer, she said, members of Tree of Life turned to a friend: the Rev. Eric Manning of Mother Emanuel AME Church in Charleston, South Carolina, where a gunman killed nine Black worshippers during a Bible study in 2015.
Manning and then-Tree of Life’s Rabbi Jeffrey Myers leaned on each other. Myers invited Manning to speak at the funeral of Rose Mallinger, the oldest of the shooting victims, and the two clergy have stayed close in the years since. Manning’s advice to Glickman’s congregation has stayed with her: “You can’t close your doors.”
Nearly eight years later, Glickman still goes to shul most mornings, and still worships on Shabbat with Tree of Life, which continues to meet in borrowed space while its building is rebuilt.
Her message for the congregation in Manhattan: “We’re here, and we know how they feel,” Glickman said. “It’s not a good feeling, and we shouldn’t have to live with this. We are in a time of biblical proportions.”
‘The walls will never be high enough’
Rabbi Charlie Cytron-Walker, 50, has an unusually direct connection to Central Synagogue. In January 2022, a gunman held Cytron-Walker and three congregants hostage at Congregation Beth Israel in Colleyville, Texas, after Cytron-Walker let him in from the cold and offered him tea.
The gunman, Malik Akram, had done his research, the FBI later found: He’d chosen the synagogue because it was the closest one to the federal prison holding Aafia Siddiqui, sentenced to 86 years for attempted murder and other felonies. Akram demanded her release and ordered Cytron-Walker to get America’s equivalent of a chief rabbi on the phone. He’d seen photos of Central Synagogue’s senior rabbi, Angela Buchdahl, with President Barack Obama and insisted that Cytron-Walker call her.
Cytron-Walker didn’t know her personally; he tracked down a number and left her a voicemail.
The 11-hour standoff — caught in its entirety on the synagogue’s security cameras — ended with all the hostages escaping unharmed. Authorities shot and killed Akram on the scene.
“While it was sad to hear that there was an attack at Rabbi Buchdahl’s congregation, I was very grateful to hear that the security protocols they have in place minimized any disruption,” Cytron-Walker said.
He was struck by how quickly the congregation returned to prayer. “You always have to weigh, when there’s a disruption, what the community needs in that moment,” he said. “What the community needed was not to let what turns out to be a minor incident ruin the night — to be able to celebrate Shabbat as a community despite the disruption.”
Cytron-Walker, now the spiritual leader of Temple Emanuel in Winston-Salem, North Carolina, said Jewish congregations have to hold two values at once. “We have to live our values of loving the stranger,” he said. “Judaism has always been a part of the world, even when we try to isolate ourselves from it. The walls will never be high enough.”
At the same time, he said, “it is also a Jewish value to protect our own lives, to value our own lives. We should employ that with the rational part of our brain, not the emotional part. We shouldn’t panic, but we should be prepared.”
Just like Glickman, Cytron-Walker said he hopes Central Synagogue receives the kind of support that helped his own congregation heal.
“The Jewish people are not only receiving hate,” he said. “We’re also receiving love and support. It may not always be as much as we want, and when we do receive it, let’s offer gratitude and allow that to help with our healing.”
The post ‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know appeared first on The Forward.
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On my first Shabbat in NYC, the sanctuary was attacked
I don’t often go to synagogue. Outside of the High Holidays, it is not somewhere I would ordinarily find myself on a Friday night.
In the last few years, I have made a point of spending Shabbat with my grandmother. We light candles, eat together and let the week recede for a few hours. I don’t see it as an obligation so much as the comfort of doing something that has been done before, by people I love, in a rhythm that existed long before I did.
And yet, synagogues have a strange way of finding me when I need them.
Last summer, while travelling through Europe to visit two of my closest friends, I found myself in London, exhausted from weeks of constant movement. I happened to walk past a synagogue and realized that Shabbat was the following day. I reached out and asked if I could join their services. I remember thinking that perhaps this was exactly what I needed: a few hours to sit still, focus, and breathe.
And I was right.
There is something uniquely grounding about entering a synagogue in an unfamiliar place and discovering that the ritual is familiar. You may be thousands of miles from home, surrounded by people you’ve never met, but you know when to stand. You recognize the melodies. You open the same prayers. You know that somewhere else in the world, other Jews are doing some version of the same thing.
So when, only a few days after moving to New York, I was connected with a member of Central Synagogue through a potential landlord and they invited me to join them for Shabbat services, I thought: Why not?
I had just arrived in a city where I was beginning a new job at the Forward, a new life, one that, for the first time, was entirely mine to shape. That is a daunting task. What better way to spend my first Friday night than doing something that has always made the unknown feel a little more manageable.
Moments after services began, I was sitting in the sanctuary, allowing myself to take in the week that had just passed — my first week in New York — when a man entered and began moving violently through the congregation.
He knocked down the Shabbat candles that had just been lit. He moved through the rows of congregants. I watched him strike another person.
People around me ran toward the sides of the sanctuary. My own body went into the same instinctive state of shock and survival: Where is the danger? Where can I go? What do I need to watch for?
The security response was swift. The intruder was stopped, we re-lit the candles, and services continued.
Those around me who knew I was new to the synagogue immediately went into protection mode. They checked on me, expressing disbelief that something like this could have happened there, especially given the level of security they pride themselves on maintaining. They told me that in the nearly three years since October 7, nothing like this had happened.
The clergy, too, seemed to understand what the moment required. They gave us strength and courage, using the same voices that had moments earlier been leading us in song and prayer to restore some sense of calm. Throughout the service and again afterward in their online response, they returned to the same idea: it was our duty to keep joy alive.
Joy, one of the rabbis said, is itself an act of resistance.
I understood the sentiment. But my body hadn’t quite caught up.
Shabbat is one of the rare times when I allow myself to become completely uninhibited. I sing. I look up from the prayer book. I watch the rabbis and the people around me. I let myself become absorbed in something larger than whatever has been occupying my mind that week. For a few hours, I am not thinking about work, or apartment hunting, or navigating a new city. I am simply there.
That is also why the disruption was so jarring. I had come to Shabbat to let my guard down, and suddenly I found myself unable to do so.
I kept my eyes toward the front of the room, watching for movement. When it came time to turn around during Lecha Dodi, I felt a jolt of anxiety at the thought of putting my back toward the congregation. I could no longer surrender myself completely to the moment and what it required of me. I knew, rationally, that the threat had passed. But my body had learned something different: that even here, even now, even in this room, I might need to be ready.
For a moment, I considered leaving. But the people around me seemed to embody a quiet confidence that everything was going to be okay. They had chosen to stay, and I followed their lead. There is a certain strength in knowing that you are not standing alone.
I had come to Central Synagogue because I wanted to feel at home in my new city. Instead, on my first Shabbat in New York, I was reminded how quickly the simple act of practicing Judaism can become an exercise in vigilance. And yet, looking around the room that evening, I also understood that vigilance does not have to mean retreat.
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