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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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A Yiddish theater troupe condemned U.S. racism — then the Nazis came
In 1935, the experimental theater group Yung Teatr invited audiences in Warsaw to a new play that was virtually all in Yiddish but wasn’t about Europe or Jews. It was a modified retelling of the plight of the Scottsboro Boys, nine Black teenagers who were falsely accused of raping two white women in Tennessee in 1931. While the case was being retried in the United States for the second time, the three-act play Mississippi exposed Polish Jews to the injustice.

Penned by Yiddish writer Leib Malach, whose work as a journalist took him around the world including to Harlem, and directed by Michał Weichert, a trained lawyer with a love for avant-garde theater, Mississippi premiered in Warsaw in March 1935 at a time Yiddish culture in Poland was flourishing. Several troupes were staging translated works about American race relations, such as a Vilna Troupe production of Eugene O’Neill’s All God’s Chillun Got Wings, but scholars believe Mississippi was the first original Yiddish or Polish play on this issue to be performed in Poland.
Although it didn’t have the financial resources or popularity of traditional Yiddish productions, Mississippi had more than 100 performances in Warsaw and several in other Polish cities, where it was widely praised, as Jewish audiences identified with the mistreatment of the Scottsboro Boys. There is evidence of at least one production outside of Poland, all the way in Buenos Aires.
“Yiddish theater was much more given to a kind of transnational existence, probably more than any theater,” Alyssa Quint, a curator at YIVO and a co-editor of their translated Yiddish Voices series, said. “Because of all the communities, all the Jewish settlements that had been settled by that time were still really speaking Yiddish.”
Quint worked with scholars Ellen Perecman and Amelia Glaser to translate Mississippi into English for the first time and it has been published as a book with an introduction and notes from Quint.
Malach, who had been wanting to write a political play inspired by his time in America, made a few deviations from the real Scottsboro incident. In Mississippi, there are only seven Black defendants. Malach also invented characters to represent how the Black community and the boys’ family would react to the trial, although a mother of one of the accused is closely modeled after Ada Wright, the real-life mother of two of the Scottsboro boys who went on a European speaking tour about the case. White actors in blackface played the parts of the Black characters.
Acts Two and Three involve simultaneous actions on multiple small stages throughout the performance space, making Mississippi one the earliest examples of “immersive” or “environmental” theater.
“It’s experimental, but it was actually something that people flocked to as well,” Quint said. “That’s a very hard combination to strike even today, even under the best of circumstances.”

Because Poland’s censors had previously shuttered Weichert’s shows for being “politically provocative,” Yung Teatr left “Scottsboro” out of the title. Malach wrote that they chose Mississippi since it “is the name of a river along which reside communities of Black people, and it is also a state where ‘Scottsboro’ is a regular occurrence.”
Although few members of Yung Teatr had ever met a Black American, the play reads as a nuanced — if at times heavy-handed — investigation of the precarious position of Black people in American society.
The play also focuses a lot on class conflict, as Weichert thought it would make the story more accessible to Jewish audiences. While Weichert and Malach recognized the parallels between anti-Black discrimination in America and the antisemitism they experienced in Poland, Weichert wasn’t sure broader Jewish audiences would automatically sympathize with the Black characters. The communist-aligned Yung Teatr leaders also may have been hoping to inspire their Jewish audience to embrace class solidarity and at times, class seems to usurp race as the primary issue in the play.
One character, Shirley Silverstone, a Jewish labor activist who represents the real-life activists from the International Labor Defense that got involved in Scottsboro, argues that the case is really about “revealing the bloody intention of the ruling class to strangle us all.”
Mississippi offers a contrasting view in the form of Mickey, a Black Pullman train worker, who accosts Shirley for using the boys’ trial “for the benefit of your party” and playing “with the lives of the accused Negroes.”
“I think that you don’t really know where you necessarily stand or where the play stands,” Quint said.
The translation took several years. In 2020, as protests spread across the country in the wake of the killing of George Floyd, Quint saw a connection between her work and the present, which she said can be a rare experience in the Yiddish world.
“Often you’re in your little corner and you have to have a more indirect relationship with the spirit of your time, or none at all even,” Quint said. “But it seemed like there was something very relevant about this play when I began translating it.”
“People were getting more and more engaged with deeper questions about the Black experience here in America.”
When it came to translating the Yiddish word for the n-word, Perecman, Glaser, and Quint had to decide whether or not to include the original language.
“I felt strongly that since this was placed in the 30’s in the South, we needed to use the word,” Perecman said about the ultimate decision to have the slur in the play.
Both the transcultural and serious nature of Mississippi make it a standout piece of Yiddish theater history. Perecman said that many people have a narrow idea of what makes Yiddish theater, something she’s experienced firsthand running the New Worlds Theatre Project, which translates and stages early 20th century Yiddish plays.
“People would come and they’d say, ‘Oh my God, I thought Yiddish theater was all about singing and dancing,’” Perecman said.
There is music in Mississippi, but it’s jazz and gospel inspired numbers instead of Jewish folk tunes. The translators don’t know how much interaction the composer, Henkh (Henoch) Kon had with Black American music, but the lyrical structures, including a call-and-response gospel, show an intent to mimic what he imagined were traditional forms. YIVO plans to have music experts at a book launch event on Nov. 30 to analyze the lyrics and possibly put them to music.
In the post-Holocaust world, the play’s message about discrimination carries a sense of foreboding. Several of the actors and crew were murdered in the Holocaust. Weichert survived and made aliyah to Israel in 1958, where he died in 1967. Malach died in Paris in 1936 during an operation.

The Nazi invasion forced Yung Teatr to close in 1939 after only ten years of operating, but the troupe left a mark on Yiddish theater with their ambitious, unorthodox projects.
“There was just very, very little support for what they did,” Quint said. “They were just very devoted to what they did, and that’s what kept them going.”
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A mayor exposed New York City Jews to chaos. It wasn’t Mamdani.
The mayor ventured to a Brooklyn synagogue, hoping to assure an overflowing crowd of Jewish New Yorkers who blamed him for fostering an environment of antisemitism that he understood their fears and their place in a city they considered increasingly threatening to their safety.
Not Zohran Mamdani, who stands accused by segments of the Jewish world of turning New York City into a hunting ground for Jews with his invective against Israel. Not David Dinkins, who was mayor in 1993 when violence descended on the Jews of Crown Heights for days and a Jewish man was murdered.
It was 1968, and Mayor John Lindsay’s attempt at making peace was an utter disaster: He had to flee East Midwood Jewish Center into his limo, with a jeering mob behind him. The cause of the furor was Lindsay’s cooperation with an experiment in community control of public schools in a district called Ocean Hill–Brownsville. The neighborhood, once a hub of immigrant Jewish life, was now mostly Black, mostly poor, and eager to exercise self-determination and power as the civil rights movement crested.
As historian Richard Kahlenberg recounted to the Forward, the new district school superintendent sought to have an all-Black teacher workforce. Teachers were largely Jewish — and expendable. The district transferred 19 of them, prompting strikes by the teacher’s union that roiled the city.
The union had another weapon in its arsenal: the charge that the firings were acts of antisemitism.
For his 1973 movie Sleeper, Woody Allen premised the futuristic sci-fi comedy on a joke few today would understand: that the world as we had known it ended when “a man named Albert Shanker got hold of a nuclear warhead.”
Back then, as president of the United Federation of Teachers, Shanker was one of the most newsmaking Jews in America. And he had a compelling story to sell to his members, the media and elected officials. He seized on a flamingly antisemitic anonymous letter placed in teachers’ mailboxes at a middle school and had it reprinted by the hundreds of thousands to show the world.
It read, in part: “It is Impossible For The Middle East Murderers of Colored People to Possibly Bring To This Important Task The Insight, The Concern, The Exposing Of The Truth That is a Must If The Years Of Brainwashing And Self-Hatred That Has Been Taught To Our Black Children By Those Bloodsucking Exploiters and Murderers Is To Be Over Come.”
Jewish alarm in the face of such provocation — not to mention dismissals without cause, something out of a Soviet Union purge — was certainly warranted. Conflicts between the community-control school board and teachers escalated inside school buildings, prompting Jewish teachers to file complaints that prompted grand jury indictments and to seek police protection.
District leaders’ attempt to steamroll the union, and escalating clashes with the largely white workforce, created an intolerant and intolerable climate. All the same, Shanker’s conversion of the complex facts of the situation into a hardened story of war on the Jews only added to the turmoil. Lindsay’s crucial mistake was to deliver his support for a bold experiment in establishing Black and Puerto Rican power without heed to the force of nature that was organized labor in its heyday — which was by extension organized Jewish power. By the time he faced the furious mob during the second of three strikes, it was too late.

When thinking about Mamdani and the frenzy of the moment over the fate of New York Jews under his mayoralty, my mind sometimes flashes to the Daily News photo capturing Lindsay’s truly awful moment — dashing out of a synagogue turned into a battleground, after Rabbi Harry Halpern tried in vain to keep decorum in the sanctuary.
East Midwood today is my congregation and community, a vantage point from which to look at the present landscape through the lens of history and see two kinds of power at play.
There is the kind of war that Shanker fought: where Jews, faced with a competing claim for power, resort to charges of antisemitism as a shortcut to establishing moral authority and political leverage. Ultimately, what Shanker was doing was protecting the jobs of union members and the civil service apparatus that organized their world. That was his job! But saying that would have been a much harder sell than “antisemitism” against the enormous public sympathies for Black power as a righteous cause.
Benjamin Netanhayu, in a newly released campaign video responding to Mamdani’s declaration that he is a war criminal, is playing the same game Shanker did. The video, based on a Fox News interview with the Israeli prime minister, is a smear job, seizing on the recent stabbing of a Jewish man on the Upper West Side to accuse Mamdani and his wife of being personally responsible for making New York City unsafe for Jews. But they serve to elevate Netanyhu’s standing as a defender of Israel.
I found Mamdani’s video indictment of Netanyahu alarming, too: prosecutorial, selective in the facts presented, and utterly unconstructive in providing leadership, even knowing his goal of eliminating Israel as a Jewish state. It only turns up the heat fueling what has become a panic in American politics over U.S. aid, doubling down on Israel as a pariah nation.
But he is, ultimately, a mayor — someone who admitted he has no power to follow through on his vow to arrest Netanyahu but very much does control how he runs his city. As much as anything, the Upper West Side stabbing reflects years of leaders’ failures to fix broken mental health services, on top of which his nothingburger move to create a new Department of Community Safety to respond to mental health crises is just another layer of sedimentary crud.
Meanwhile, the fear that Netanyahu and others are exploiting for their own political purposes clouds a clear view of the second kind of power, which Mamdani’s administration is actually exercising on the ground. We see it in how his police department has responded to conflict involving Jewish communities: not pitting one group against another, the world against Jews, but carefully balancing rights, safety and interests in potentially explosive situations. Lindsay could have learned something here.
Infinite credit goes to Mamdani’s appointee as NYPD commissioner, Jessica Tisch, a Zionist and a capable leader — and to Mamdani for letting her do her job.
I was witness to how Mamdani and Tisch’s NYPD responded to the extremely difficult challenge of synagogue protests, which erupted this spring outside land sales events that included properties on the occupied West Bank. And once again, the story came to East Midwood Jewish Center’s doorstep, thanks to a sale happening at Young Israel across the street.
The protests culminated in some upsetting moments. Marchers parading through a Jewish neighborhood’s streets carrying Palestinian flags and “Free Gaza” banners sent an unmistakable message of disdain and exclusion. And yes, some scary clashes you might have seen on social media, such as a protester shining a strobe light into a Jewish teen’s eyes, actually happened.
But what the world did not see was the discipline the NYPD brought to keeping the demonstrators at a distance from the synagogue — and to keeping taunts and chants from escalating into anything worse.
The rival camps and their flags met face to face in the middle of a major intersection in what could have been a Brooklyn rumble, but police did their best to steer the sides into separate zones. Some of the most aggressive insults came from Jewish teens blindsided by a hostile presence on their turf. One protester-counterprotester pair got locked into an extended debate about their opposing views on the fate of Israel and Palestinians. I gave them my card and said, only half jokingly, that they should consider doing a podcast.
None of this is to say that Mamdani’s words on the global stage are making Jews any safer. His fixation on uniquely attacking Netanyahu, when a mayor’s job description requires governing all New Yorkers, gives permission to those determined to antagonize Jewish supporters of Israel — as does his encouragement to protest the prime minister when he visits for the UN General Assembly in September, where clashes could break the containment that was possible in sleepy Brooklyn.
But a look back at John Lindsay’s catastrophic scramble to make peace is a reminder that it’s the decisions about how to deploy power within a mayor’s domain that ultimately determine Jewish safety.
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Yiddish writer and Forverts columnist Miriam Hoffman has died
די ייִדישע שרײַבערין, דראַמאַטורגין, פֿאָרווערטס־קאָלומניסטקע און באַליבטע לעקטאָרין מרים שמולעוויטש־האָפֿמאַן איז מיטוואָך אַוועק אין דער אייביקייט אין קאָראַל ספּרינגס, פֿלאָרידע. זי איז געווען 90 יאָר אַלט.
אַלע וואָס האָבן מרימען געקענט האָבן געוווּסט וואָס פֿאַר אַ געניטע דערציילערין זי איז געווען. סײַ אינעם דאָקומענטאַר־פֿילם, וואָס דער פֿאָרווערטס האָט אַרויסגעלאָזט אין 2017, סײַ אינעם בוך זכרונות אויף ענגליש וואָס זי האָט פּובליקירט אינעם זעלבן יאָר, דערציילט זי אויף אַ פֿאַרכאַפּנדיקן אופֿן וועגן איר דראַמאַטישן לעבן פֿון סיביר קיין ניו־יאָרק.
מרים איז געווען אַ פֿרוי מיט אַ סך טאַלאַנטן. זי האָט יאָרן לאַנג געפֿירט אַ לעבעדיקן רובריק אינעם פֿאָרווערטס, וווּ זי האָט קאָמענטירט מיט אַ בײַסיקן הומאָר אויף דער ייִדישער געזעלשאַפֿט, באַניצנדיק זיך אָפֿט מיט אויסדרוקן פֿון איר היימישן פּויליש־ייִדיש. אַ טייל פֿון אירע עסייען האָבן אָבער געהאַט אַ מער ערנסטן, ווייכערן טאָן, בפֿרט ווען זי האָט איבערגעגעבן אירע זכרונות ווי אַ יונגע אימיגראַנטקע אין אַמעריקע. אין דעם רירנדיקן אַרטיקל למשל דערציילט זי ווי זי האָט מיידלווײַז פּלוצלינג אָפּגעשניטן אירע לאָקן כּדי זיך צו אַמעריקאַניזירן — און ווי אַזוי איר מאַמע האָט רעאַגירט אויף דער טאָכטערס „רעבעלירונג“.
פֿון 1999 ביז 1988 האָט זי געפֿירט אַ פּאָפּולערע ייִדישע ראַדיאָ־פּראָגראַם אויף דער פֿאָרווערטס־סטאַנציע WEVD.
מרים האָט אויך געשריבן אַ צאָל פּיעסעס פֿאַרן ייִדישן טעאַטער. אין איינעם מיט רינע באָראָו האָט זי געשאַפֿן דעם מיוזיקל „לידער פֿון גן־עדן“, וואָס האָט אין 1989 געשפּילט אין ניו־יאָרק, סײַ אינעם אָנגעזעענעם „פּאָבליק־טעאַטער“ סײַ אינעם שעקספּיר־פֿעסטיװאַל. אירע פּיעסעס האָט מען אויך אױפֿגעפֿירט אין מאָנטרעאָל, קאַנאַדע און איבער אײראָפּע.
במשך פֿון 23 יאָר איז זי געווען אַ באַליבטע ייִדיש־לערערין אין קאָלומביע־אוניווערסיטעט, און עטלעכע זומערן אויך אין אָקספֿאָרדער אוניװערסיטעט און אין װילנער אוניװערסיטעט. אין 2011 האָט זי אַרויסגעגעבן אַ ייִדיש לערנבוך, „אַ שליסל צו ייִדיש“, וואָס האָט אַרײַנגענומען נישט בלויז שפּראַך־לעקציעס, נאָר אויך געשיכטע, מנהגים, לידער און יום־טובֿ־מאַטעריאַלן.
אויף מיר פּערזענלעך האָט מער פֿון אַלץ אימפּאָנירט מרימס קעמפֿערישע איבערגעגעבנקייט אויפֿצוהאַלטן ייִדיש ווי אַ לעבעדיקע שפּראַך בײַם ייִנגערן דור. אין די 1960ער יאָרן האָט זי, אין איינעם מיט דרײַ אַנדערע פֿרויען — געלע שווייד־פֿישמאַן, מלכּה גאָטליב און צירל וואַלעצקי, אַרויסגעגעבן אַ סעריע קינדערביכלעך אויף ייִדיש דורך אַ פֿאַרלאַג וואָס זיי האָבן אַליין געשאַפֿן, „אויפֿגאַנג“.
ווי מרים און געלע האָבן מיר מיט יאָרן שפּעטער דערציילט, איז די שטימונג אין דער ייִדיש־וועלט דעמאָלט געווען אַזאַ פּעסימיסטישע, און דער צוגאַנג צו פֿרויען אַזאַ נישט־בכּבֿודיקער, אַז קיינער פֿון די ייִדישע אָרגאַניזאַציעס — אַרײַנגערעכנט דעם אַרבעטער רינג און דעם ייִדישן קולטור קאָנגרעס — האָט די ביכלעך נישט געוואָלט אַרויסגעבן.
מרים און אירע מיטאַרבעטער האָבן זיך אָבער נישט אונטערגעגעבן. אַ דוגמא דערפֿון איז דאָס פּרעכטיקע מוזיקאַלישע פּורים־שפּיל, „פּורים איז אַ שפּיל אַזאַ“, אַרויסגעלאָזט אין 1968. אויף דער הילע שטייט אַז דער מחבר איז „גבֿריאל טאָליעס“. דאָס איז אָבער געווען אַ פּסעוודאָנים; מרים איז געווען די אמתע מחברטע. „מיר האָבן פֿאַרשטאַנען, אַז קיינער וועט דאָס ביכל נישט אויפֿנעמען ערנסט, אויב מע דערוויסט זיך, אַז דאָס האָבן פֿיר פֿרויען אַרויסגעגעבן,“ האָט מרים מיר געזאָגט. „האָב איך גענומען מײַן מאַמעס נאָמען, טאָליע, און געמאַכט דערפֿון: גבֿריאל טאָליעס.“
מרים שמולעוויטש איז געבוירן געוואָרן אין טאָבאָלסק, סיביר אין 1936. איר משפּחה איז אָנגעקומען קײן אַמעריקע אין 1950, וווּ זי האָט זיך געלערנט אין ייִדישן לערער־סעמינאַר ביז 1957; אין מיאַמי־אוניװערסיטעט ביז 1981, און פֿאַרענדיקט אירע גראַדויִר־שטודיעס אין קאָלאָמביע־אוניװערסיטעט אין 1983.
אין די 1970ער יאָרן האָט זי מיט איר מאַן מענדל און קינדער אַבֿרהם און בנימין פֿאַרבראַכט עטלעכע יאָר אין ישׂראל, וווּ זי האָט אין איינעם מיטן קאָמיקער שמעון דזשיגאַן אָנגעפֿירט מיט דער ערשטער ייִדישער טעלעװיזיע־פּראָגראַם אין דער ייִדישער מדינה.
בײַ מרימען איז דאָס לערנען ייִדן די ייִדישע שפּראַך, קולטור און געשיכטע, און נאָך מער — אָפּשטעלן די געוואַלדיקע אַסימילאַציע — געווען אַ הויפּטציל אין לעבן. אין 2015 האָט זי אין איינעם מיט איר עלטערן זון — דעם אָנגעזעענעם ייִדישן אַקטיאָר, רעזשיסאָר און פּראָדוצענט אַבֿי האָפֿמאַן — פֿאַרלייגט די אָרגאַניזאַציע „ייִדישקייט איניציאַטיוו, ווי אַן אופֿן צוריקברענגען ייִדן צו זייערע ייִדישע וואָרצלען דורך לעקציעס און פֿאָרשטעלונגען וואָס שילדערן די ייִדישע ווערטן און קולטור.
מרים האָט פֿאַראָבֿלט אירע זין אַבֿי און בנימין, פֿיר אייניקלעך און אַן אור־אייניקל.
אַנשטאָט בלומען אָדער מתּנות, בעט די משפּחה מע זאָל געבן אַ בײַשטײַער דער „ייִדישקייט איניציאַטיוו“ אויף דעם אַדרעס, YILoveJewish.org/donate.
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