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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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ADL and JCPA clash over teachers union, exposing a divide over how to fight antisemitism
(JTA) — Two leading Jewish civil rights groups stepped up after Jewish teachers reported antisemitic harassment last year at the National Education Association’s annual convention, only to devolve into disagreement ahead of this year’s convention.
The unusual public dispute between the Jewish Council of Public Affairs and the Anti-Defamation League brought to the fore a simmering tension over how to fight antisemitism within schools and unions. Should Jewish groups promote collaboration with the institutions on solutions — or prioritize confronting them over their failings?
Two days before the assembly, the JCPA and the NEA’s Jewish Affairs Caucus heralded new rules and policies it had developed in collaboration union leaders to “ensure the safety of Jewish members and educators at the [Representative Assembly] without undermining the union’s vital commitment to free speech and democracy.”
A day before the assembly, the ADL, which had worked with caucus members over the past year, told Jewish Insider in an unusual line of attack that it was “extremely frustrated about a so-called ‘agreement’ with JCPA that was reached without all NEA JAC leadership and delegates at the table.”
It also took aim at union leaders: “NEA’s inconsistent enforcement of its own protections has sent an unmistakable message: Jewish educators are not a priority. That must change now.”
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, responded to the ADL’s criticism in an interview with the Jewish Telegraphic Agency.
“When you can’t criticize substance, you find reasons to criticize process,” Spitalnick said in an interview. “In this case, we’re both very proud of the substance and the process, and the results underscore that.”
JCPA has emphasized working directly with school leaders and public officials to combat antisemitism, and opposed the Trump administration’s crackdown on campus pro-Palestinian protests.
“It is both possible and necessary to fight antisemitism — on campus, in our communities, and across the country — without abandoning the democratic values that have allowed Jews, and so many other vulnerable minorities, to thrive,” the group wrote in an April 2025 joint statement condemning the crackdown.
That letter spurred behind the scenes pushback from another legacy group, the Jewish Federations of North America.
The ADL, meanwhile, has taken on a more confrontational approach to universities, assigning them “report cards” for campus antisemitism and also empowering Jewish educators to advocate for themselves.
Notably, progressive-leaning groups like the JCPA and centrist groups like the ADL and the JFNA flip strategies when it comes to addressing Trump administration policies that undercut Jewish civil rights advocacy. The centrist groups have at times retreated from confrontation with the government, while the JCPA has been more directly critical. In one instance, the JCPA was more outspoken about a Trump administration attack on the ADL than the ADL was.
“There are absolutely those on the right who think that we should just be burning it all down, and that is not an approach that’s going to make you safer or democracy safer,” Spitalnick said. “We believe deeply that the only path forward is one that confronts antisemitism wherever it exists, and does so in a way that recognizes our safety as Jews is tied to our democratic institutions, which includes unions and public education.”
The ADL and the JCPA found common cause last year after the NEA delegates narrowly passed a measure barring the union from using, endorsing or publicizing any materials from the ADL, which boasts a comprehensive library of anti-bias education materials. (The measure was ultimately rejected by the NEA’s board of directors.)
The JCPA at that time signed onto a letter led by the ADL describing “deep concerns about the growing level of antisemitic activity within teachers’ unions,” including reports that Jewish teachers were verbally accosted during the proceedings.
The harassment, including a reported case of NEA members appearing to cheer at a mention of the 2025 attack on a march for Israeli hostages in Boulder, Colorado, during the convention last year, last month sparked a new antisemitism investigation into NEA by the Trump administration.
Shira Goodman, the ADL’s vice president of advocacy, said in an interview the group “immediately had to take an adversarial advocacy position to address” last year’s conference.
The ADL centered its approach on engaging with Jewish teachers who had sought their help, including the incoming president of the Jewish Affairs Caucus. Goodman said that while the ADL had “some ongoing conversations with leaders at the NEA,” the bulk of its advocacy had been to “support teachers who are doing their own advocacy.”
“Working just with leadership wasn’t going to do it, but we also wanted to be there to support grassroots folks who felt like they wanted to be and remain within their union,” Goodman said.
Goodman added that she did not feel that JCPA and the ADL were working “in tandem.”
“JCPA has said publicly that they have relationships with AFT, with NEA. Different organizations in the Jewish community have different lanes and do different things,” Goodman said. “I just want to make sure that the teachers are represented, and that if somebody is speaking for the teachers, that the teachers have been part of that.”
Spitalnick said JCPA had engaged with JAC leadership and other Jewish organizations, including the ADL, throughout the negotiations with NEA. Last year, JCPA also led a workshop at NEA’s annual convention about antisemitism.
“All I could speak to is our approach, which has been to — instead of hammering the union with constant critique and framing a sort of zero sum dynamic in which it’s the union versus the Jewish community — making clear that the union’s success and Jewish safety, inclusion, are one in the same right, and that has led to the partnership we have with NEA,” Spitalnick said.
The ADL and other legacy groups have in the past expressed qualified support for Trump administration disciplinary actions targeting educational institutions. Spitalnick was adamant that was the wrong course, including in the most recent government investigation into the NEA.
“The question that everyone should be asking is what is motivating this, and at a time when we’re seeing – whether it be Republicans in Congress or others — use our real fears of antisemitism to fundamentally try to kill the unions by going after their charter and their fundamental existence, I would ask real questions about the motivation for this investigation,” Spitalnick said.
The ADL, meanwhile, wrote in a post on X that the federal government’s investigation “underscores what many Jewish educators have been saying for the last two years: no union member should be made to feel excluded, targeted, or unwelcome because of a core part of their identity.”
Alyson Brauning, the outgoing chair of the Jewish Affairs Caucus, who had collaborated with JCPA ahead of the convention, said the difference between this year’s conference earlier this month and last was “night and day.”
“I actually got to enjoy parts of the [Representative Assembly],” Brauning said. “Our table did not experience any harassment or intimidation in the hall at all. It was actually enjoyable and fun, and we got to do the business of the RA on the floor.”
Naomi Rodriguez, the incoming chair of the Jewish Affairs Caucus who had participated in the ADL’s “Hazak” program, said she “wasn’t aware” of all the work that JCPA had done behind the scenes ahead of the assembly.
“Maybe Alyson was, and she is the chair of the caucus,” she added. “As the incoming chair, I’ll be more on top of those things.”
Rodriquez, who is currently participating in a JCPA cohort to support teachers, said that as the incoming chair she would “accept support from anybody who wants to support us.”
‘This issue with antisemitism is a huge problem, and it’s only getting worse, and I really think we all need to work together, and collaborate and coordinate to ensure that we are as effective as possible in fighting it,” Rodriguez said.
In a statement to JTA, an NEA spokesperson said that the union had “enhanced our work to counter antisemitism and ensure all of our members are respected and supported.”
“That effort included extensive consultation with the Jewish Affairs Caucus, Jewish NEA members, and partners in the Jewish community, including the JCPA,” the spokesperson said.
Following the assembly, which took place in Denver from July 3 through 6, the ADL as well as several other prominent Jewish groups that had also lent support to the Jewish Affairs Caucus published a statement saying that the results of the assembly “provides reason for optimism.”
“We commend the important steps the NEA took to foster a more inclusive Representative Assembly this year,” the groups wrote.
They added a caveat: “Yet that experience does not yet reflect the reality facing many Jewish educators in their own communities. We continue to hear from educators across the country who report marginalization within their unions, hostile rhetoric, intimidation, and exclusion…That reality requires continued attention and action at every level.”
The Conference of Presidents of Major American Jewish Organizations also joined the ADL’s statement, which did not include JCPA.
The JCPA “chose to have their own press release in the beginning and kind of break with what we had already decided as a group, and so that was why they weren’t part of this press release,” said Stephanie Hausner, the Conference of Presidents’ chief operating officer. The JCPA, like the ADL, is a constituent member of the conference.
Hausner said she felt the dispute between the organizations ahead of the conference “took away from the real issue at hand, which is how do we support Jewish teachers.”
“For the last year I’ve been working with all the organizations on this work, and I really thought we were in that place, and I hope that tomorrow we can get back to that place where everyone’s working together because I do think that it is better for the Jewish community,” Hausner said.
The ADL and JCPA “sometimes reach out to different audiences,” she said, but “in an ideal world, we all speak from the same notes and be able to to move together and work together on a regular basis, and we wouldn’t have some of this going on, some of this back and forth.”
“There are no two organizations that operate in this space and do things exactly the same,” Hausner added. “Hopefully, some of their efforts can complement each other moving forward.”
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JD Vance tells Joe Rogan that Jeffrey Epstein had ‘connections’ to Israeli intelligence
(JTA) — Vice President JD Vance claimed that the late convicted sex offender Jeffrey Epstein had ties to the “highest levels” of Israeli intelligence.
“He clearly had connections to the upper, the highest levels, of American intelligence. He clearly had connections to the highest levels of Israeli intelligence,” Vance told Joe Rogan, one of the country’s most popular podcasters, in a three-hour interview released Wednesday.
Vance also told Israelis purportedly behind attacks on his efforts to broker a ceasefire with Iran to “go to hell.”
The remarks from Vance, who described himself as “one of the O.G. Epstein conspiracy theorists,” marked a notable embrace by a Trump administration official of theories about Epstein’s ties to Israeli intelligence, which have proliferated in the years since his death and often have veered into antisemitism. No evidence supports the claim, and Naftali Bennett, Israel’s former prime minister, last year publicly denied allegations that Epstein worked for Israel or its intelligence agency.
During the interview, Vance went on to theorize about Epstein’s ties to Israel, particularly his ties to the Israeli political left. Epstein had an association with Ehud Barak, the former Israeli prime minister. Barak, whose politics in recent years have veered to the center, has denied wrongdoing and said he regrets the relationship.
“As much as I know, you know, Prime Minister Netanyahu, not a particularly popular person in the United States of America right now, Epstein seemed to be connected to the elements of the Israeli deep state that were left of center,” Vance said. It was not clear what Vance meant by “deep state,” a catchall frequently deployed by right-wingers peddling conspiracy theories.
Vance continued that, in the United States, Epstein was “connected across the board, he had Republican friends, he had Democratic friends. He had much deeper connections to the Israeli left of center than right of center. I don’t know what that means.”
The interview with Rogan was not the first time that Vance had flirted with conspiracy theories about Epstein.
“I am frankly kind of a conspiracy theory on the Epstein stuff,” Vance told the hosts on “The View” last month. “I think that it’s crazy that you have this guy who is clearly a sex predator who is hanging out with a lot of wealthy and powerful people.”
During the interview with Rogan, Vance also said that there was a “separate conspiracy that hasn’t gotten covered as much,” saying that Epstein was the “tax guy” of Les Wexner, the Jewish billionaire philanthropist whose decades-long relationship with Epstein has shadowed his philanthropic legacy.
“I think there’s an underreported, underexplored story of, was Epstein doing a lot of tax stuff that was not on the up and up, and is that one way in which he gained blackmail,” Vance said. “It’s not opposite of the sexual blackmail story, but in some ways you could imagine both things being true.”
Epstein’s relationship with Wexner has been extensively reported. Wexner, too, has denied wrongdoing and said he cut off relations with Epstein after learning about his misconduct.
“There’s so much bulls–t out there,” Vance said, referring to a recent report that Israelis are behind a paid campaign to discredit the Iran deal he brokered last month.
Vance said he did not care if Israel or any other country tried to influence outcomes — it’s “the nature of the beast,” he said — but was irked by Americans he claimed were taking Israeli money to oppose the deal.
“Many of the people who were receiving that money were actually attacking me in completely dishonest ways, you know my response to that is ‘Go to hell!’ I’m going to do what I have to do for the American people,” he said. “I represent Americans first.”
Vance’s deal with Iran, which has come under fire for its unprecedented concessions to the country regarding its role in controlling Lebanon and the Strait of Hormuz, is in abeyance. Trump resumed the war against Iran this week.
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The first synagogue inside a U.S. prison reopens — no conviction required
As prisons go, Eastern State Penitentiary in Philadelphia was unusually luxurious. For one, it had flush toilets — beating out even the White House in making the upgrade, museum exhibit developer Beth Tinker told me on a recent tour.
But if plumbing reflected the penitentiary’s commitment to prisoners’ physical well-being, its biggest innovation was more spiritual. Eastern State housed the first synagogue inside a U.S. prison, complete with a Torah ark and ner tamid, or eternal light. That restored sanctuary — a short walk from gangster Al Capone’s former cell — is now newly open to the public in a museum exhibit, Freedom through Faith: Judaism at Eastern State and Beyond.
“It’s a place really of humanity, when you’re not getting a lot of humanity in this space,” Tinker said.
The synagogue, founded in 1922, hosted holiday celebrations and weekly Shabbat services. Outside volunteers brought in kosher meats. A circus performer visited and provided entertainment. After a prisoner gave birth to a baby boy, they brought in a mohel and held a bris.
Compare that level of institutional support with modern-day prisons, where there are often multifaith chapels, but a separate, dedicated space for a synagogue is rare, according to Rabbi Joseph Kolakowski, the first full-time Jewish chaplain in the history of the Pennsylvania Department of Corrections.
The exhibit comes on the heels of a Supreme Court ruling that makes it more difficult for prisoners to obtain a remedy when their religious rights are violated. Last month, the Court ruled that a Rastafarian man, Damon Landor, could not sue prison guards for monetary damages after they forcibly shaved off his dreadlocks, which he kept as part of his faith. When he entered the prison, Landor carried with him a copy of a 2017 court decision that required the Louisiana Department of Corrections to honor Rastafarian religious practices — which a guard threw in the trash, according to court records.
But while Landor couldn’t sue the guard, the Supreme Court did agree that Landor’s rights had been violated. His case led the Louisiana Department of Corrections to update its prisoner grooming policy to prevent similar violations.
Eastern State, meanwhile, was accommodating Jewish religious practice decades before those legal protections existed, Tinker said.
“That’s part of what makes this synagogue and this Jewish congregation so amazing, is because they didn’t have to do it, legally,” Tinker said. “It was able to not just sort of secretly start up, but thrive.”
The synagogue’s history
Eastern State didn’t exactly start as a model of restorative justice. Opened in 1829, the state-funded prison pioneered solitary confinement in the U.S., with the idea that solitude would force prisoners to reflect on their sins and find redemption.
That philosophy shaped the prison’s design. A wagon-wheel shaped, panopticon-esque layout allowed for centralized surveillance of prisoners. Skylights in each cell represented the “Eye of God,” suggesting to prisoners that they were always being watched. Cells were attached to small outdoor exercise yards, enclosed by high walls to discourage communication between prisoners. Guards placed hoods over prisoners’ heads whenever they left their cells to prevent them from seeing each other.
But overcrowding made isolation difficult to enforce, so Eastern State abandoned solitary confinement in 1913. That same year, Jewish prisoners gathered to pray for the first time together in the prison’s emergency hospital.
The idea for a more official synagogue came from the top: Alfred Fleisher, the Jewish president of the prison’s board of trustees, advocated for the construction of a sanctuary, partly over concerns that Jewish prisoners would be pressured to convert to Christianity, according to Tinker.
In 1922, prisoners and outside volunteers built the ornate sanctuary. Lights in the shape of menorahs surrounded the ark, and a gold Star of David was affixed to the ceiling next to a skylight.
“It was a chance for the Jewish congregants to have a space that really resonated with their religion, and was a little fancier than the rest of the prison,” Tinker said. “It has sort of the gravitas that you might really find in a synagogue.”
Most of the congregants were serving time for petty crimes, Tinker said, and their stays at Eastern State lasted no more than a few years. For instance, Sydney Bleecher, a prisoner and congregant at Eastern State, was serving time after pleading guilty to stealing 542 suits and overcoats from a store. But for many congregants, the synagogue’s impact lasted beyond the lengths of their prison sentences.
“It is not easy to find words that can say what we feel about you,” Bleecher wrote in a 1948 letter to Joseph Paull, one of the synagogue’s most devoted volunteers. “You have done so much for us that we are far and away indebted to you. Maybe we can repay in part by becoming decent citizens and, like you and your wife, reach out a hand to those who need help.”
The synagogue was also unusually integrated with the outside community. Fleisher attended every service at the synagogue until his death in 1928. Sabato Morais, the spiritual leader at Congregation Mikveh Israel in Philadelphia, simultaneously served as a chaplain at Eastern State.
All that support occurred despite the prison’s small Jewish population, which never rose above 80 in a prison that held roughly 1,800 people in the 1930s.
Yet according to Tinker, the synagogue never faced much pushback from people of other faiths.
“When they started it, it’s also World War I, World War II, and all that antisemitism that’s happening,” Tinker said. “It could have easily gone another direction.”
Jewish life behind bars
Most prisons today hold Jewish services in multi-faith chapels rather than separate Jewish sanctuaries — a practical arrangement that allows facilities to accommodate prisoners of many faiths in a shared space.
After Eastern State closed in 1971, its successor, Graterford Prison, also featured a dedicated synagogue. But after Graterford closed in 2018, its replacement, SCI Phoenix, opened with a multifaith chapel instead.
Today, Kolakowski, chaplaincy program director at the State Correctional Institute at Waymart, Pa., conducts services in a multifaith chapel or, when it’s occupied, a classroom shared with Jehovah’s Witnesses.
There, he leads regular services and holiday celebrations, including Passover seders and Hanukkah candle-lightings. During Sukkot, he hosts services in a makeshift sukkah.
“It’s meaningful to every inmate that practices a religious tradition,” Kolakowski said. “I remember one inmate in particular — he expressed how much he appreciated having the opportunity to have the lulav.”
But accommodating religious practice inside a prison often requires balancing spiritual needs with security concerns. When Kolakowski advocated for a Sikh prisoner to be able to wear a turban, for example, prison officials had to consider that the traditional head covering could be used to hide contraband, he said. Kolakowski ultimately got the item approved by suggesting a small turban with less fabric.
Modern-day prisons are legally required to accommodate prisoners’ religious practices unless they can demonstrate a compelling reason not to, such as a risk to staff or other prisoners’ safety. How those accommodations are carried out, however, can vary from prison to prison.
In 2023, for example, Jewish inmate Riley Benjamin sued the D.C. Department of Corrections after officials required him to produce outside proof of his Judaism before providing him with kosher meals. The jail later agreed to change its policy.
“Today, it’s really prison by prison, warden by warden, how they are defining religious freedom,” Tinker said. “One thing those laws really do is they sort of let the prison decide and the staff decide what it means to a certain extent.”
Still, there have been some successors to the Eastern State synagogue — including at Sing Sing Correctional Facility in Ossining, New York, where Rabbi Irving Koslowe convinced the prison administration to let him convert a basement storage room into an exclusively Jewish place of worship in 1959.
Koslowe died in 2000. But his great grandson, Benjamin Koslowe, visited the prison years later and wrote about the experience for Yeshiva University’s student newspaper.
In an interview with the Forward, Koslowe recalled one of his great-grandfather’s favorite jokes: “They’re the only synagogue that hopes that they don’t have a quorum.”
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