Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
In North Carolina, a memorial project will honor Martin Luther King and Holocaust victims
(JTA) — Two people lean down from an abstract version of a rail car. Their outstretched hands reach towards a family gathered around the car’s opening. The adults on the ground reach back, either to get help stepping into the car or to say good-bye.
That’s one side of the artist rendering of what will be a Holocaust monument. On the other side, train tracks lead to the entrance of the Nazis’ largest death camp, Auschwitz-Birkenau. A message across the top reads, “They were here. We remember.”
The sculpture by artists David Wilson and Stephen Hayes, called “In Transit: The Weight of Absence,” is emotional on its own. But what makes the project planned for Charlotte, North Carolina, especially noteworthy is what will be alongside it.
Charlotte is the planned home for what its organizers believe is the first memorial plaza in the United States to both honor Dr. Martin Luther King Jr. and remember the Holocaust in the same space. The Circle of Humanity: Monuments for Unity and Remembrance in Marshall Park will feature the 8-foot bronze statue of King currently in the park plus the new Holocaust monument.
Linking the two will be paved walkways, educational reflections and digital resources on the Holocaust, the Civil Rights movement and the combined history of African Americans and Jews in the U.S. School and tour groups will take part in interactive educational experiences.
To those who might wonder why these monuments belong together, Rabbi Ya’aqov Walker points to a common inheritance. “You could just describe it plainly: white supremacy in continental Europe and white supremacy in the southeastern United States,” said Walker, who is Black and serves on the project’s education committee.
The groups also share deep resilience and desire for change, he said, which led to a significant Jewish presence in the civil rights movement in the United States 20 years after the Holocaust.
“It was very prescient in their minds, from King to any major civil rights leader who was committed to nonviolence, to study and learn what the Jewish experience was, and to build relationships with rabbis as fellow spiritual leaders,” said Walker, who co-leads the Charlotte Black/Jewish Alliance.
The new monument will replace a small one dedicated in 1979 that’s hidden in overgrown foliage. Project partners include the Charlotte Black/Jewish Alliance, Mecklenburg County, Queens University of Charlotte, the Stan Greenspon Holocaust Education Center, and the Charlotte-Mecklenburg branch of the NAACP.
After a national search for artists that yielded 57 design proposals, a review committee narrowed the choices to eight finalists. Wilson and Hayes, who are Black and live in Durham, North Carolina, were one of two teams asked to submit their concepts. Though they had never designed a sculpture based on a Jewish theme, they were compelled by its juxtaposition to the King monument, “creating a broader dialogue about injustice, courage and the consequences of hatred,” Wilson told county commissioners during a recent public meeting.
David Wilson, left, and Stephen Hayes are the designers of “In Transit: The Weight of Absence,” the winning design for the Circle of Humanity memorial in Charlotte’s Marshall Park. (Courtesy Circle of Humanity)
Their presentation moved Commissioner Leigh Altman, who is white, to reveal that her great-grandparents and many of their children were murdered in the Holocaust. About 25 to 30 Holocaust survivors live in the Charlotte area today.
“This shared partnership for me is a reminder across one of history’s worst genocides and the worst legacy of what America has done wrong, and brought it together to find a commonality, which was a failed obligation to recognize the humanity of others and to fight for it,” she said.
The second finalist team, Miriam Gusevich and Sal Pirrone from Washington, D.C., envisioned an abstract sculpture with thousands of silver circles to represent those killed by the Nazis. The proposed structure opened to a skylight in the shape of a Star of David. Members of Gusevich’s family died in the Holocaust.
“Circle of Humanity” organizers held 12 community feedback sessions, including at synagogues, a Black church and Johnson C. Smith University, a historically Black university. About 850 community members participated. More than 100 completed written surveys on their preferences. Ultimately, a majority favored the rail car image. At one session, participants audibly gasped when “In Transit” was revealed.
It’s yet to be determined which materials will be used to render the piece. Options range from cast and fabricated metal to large-scale 3-D printing. What likely won’t change is the sculpture’s bronze hue and structure.
“The skin tones can be interpreted in many ways, and it looks very similar to an auction block” used in the trafficking of enslaved people, Walker noted. He recalled that during a feedback session at a Black church, some church members teared up to see the reminder of family separation.
Urban Design Partners in collaboration with Groundworks Studio will develop the plaza, in a design called “Woven Histories.” Potential elements include a stone walkway with a plaid design. The plaid pays tribute to the dress that civil rights pioneer Dorothy Counts-Scoggins wore on the day in 1957 when she faced down an angry white mob to become the first Black student to attend a segregated high school in Charlotte.
The plaza will include benches and may incorporate decorative stone books. Like the monument design, the concept is still open to changes based on additional community feedback. The planned budget is just under $1 million, including a $100,000 endowment for programming and maintenance. If fundraising efforts are successful and the timeline stays on track, the plaza is scheduled to open in May 2027.
Marshall Park has particular resonance as the setting. It is part of the former Brooklyn, a Black neighborhood razed in the 1960s in the name of urban renewal. More recently, Marshall Park has been a familiar site for protests and political demonstrations.
The idea for the innovative combination began with a discussion between Rev. Corine Mack, president of the Charlotte-Mecklenburg NACCP, and Rabbi Judy Schindler, Sklut professor of Jewish studies at Queens University of Charlotte and executive director of Spill the Honey, a national non-profit which produces arts and educational materials intended to empower the Black-Jewish alliance to combat racism and antisemitism.
The Dr. Martin Luther King Jr. memorial statue in Charlotte’s Marshall Park, created by renowned sculptor Selma Burke, was dedicated on April 5, 1980. (Courtesy Arrowmount School of Arts and Crafts)
“It all came out of the same conversation, looking at the Civil Rights movement, looking at the rise in racial slurs and antisemitism, and just really understanding that we have to do something to elevate the importance of not only our cultures, but what love would look like in this country,” Mack said. “I thought it was important that we went back to the root of the civil rights movement, which was us collaborating.”
She acknowledges a few phone calls from members of Charlotte’s Black community who expressed concern about the collaboration in light of the war and political divides opened after the Hamas attacks on Israel on Oct. 7, 2023. Others were unclear about the benefits of bringing the two histories together. But no vocal opposition has emerged to the project. Organizers say on-site education about the history of Black-Jewish ties in America is essential.
Charlotte has its own claims to this history. Humorist and social critic Harry Golden lived in the city and published his commentaries in The Carolina Israelite, a newspaper whose subscribers included Congressional members and well-known writers. In “The Vertical Negro Plan” in 1956, he pointedly noted that whites seemed to have no trouble standing next to Black Americans. It was only when Black people wanted to sit “that the fur begins to fly.” His tongue-in-cheek solution? Remove the seats at schools and lunch counters.
In 1971, attorney Adam Stein, father of N.C. Gov. Josh Stein, was part of the legal team who argued Swann v. Charlotte-Mecklenburg Board of Education before the Supreme Court. The case began the era of busing for school integration nationwide. Busing for that purpose officially ended in Charlotte in 2002, when the Supreme Court declined to take up a challenge to lower-court ruling recognizing local schools as adequately desegregated .
Now, supporters hope the Circle of Humanity will be a catalyst for Black-Jewish collaborations in other cities. Schindler, named after a great-aunt who was killed during the Holocaust, wants the gathering spot to be a place not only for remembrance, but for inspiration and beginnings.
“It’s really important to me that we bring joy to this work,” she said, envisioning the opening ceremony filled with klezmer music as well as both soul food and Jewish noshes. She cautions against “letting those to seek to harm us control our thoughts and our struggles and our fears. We need to celebrate our culture and who we are with pride and joy, so I pray that this will be a centerpiece for cultural celebration of all sorts.”
This article originally appeared on JTA.org.
The post In North Carolina, a memorial project will honor Martin Luther King and Holocaust victims appeared first on The Forward.
Uncategorized
Tennessee GOP leaders denounce ‘No wars for Jews’ mailers bearing Young Republicans name
(JTA) — A rural Tennessee region was rocked this week after thousands of homes received mailers encouraging them to join the local Young Republicans chapter with a campaign platform including “No wars for Jews.”
The flyers led to a dramatic showdown at a local GOP meeting, including a state lawmaker’s cry of “I am a Jew!” and a rejoinder from Austin Lee, the young man behind the flyers: “We will not fight wars for you.” Cops escorted the provocateur out.
“Let’s face it, we read about antisemitism and anti-Black or white nationalism, right?” the lawmaker, State Rep. Scott Cepicky, told the Jewish Telegraphic Agency. “We hear about this stuff, and people are like, ‘Well, you know, that’s over there, or that’s in another state, that’s not here.’ Let me tell you something. It came to Maury County.”
The mailers, which encouraged recipients to “support” Lee, also said “Stop the Great Replacement” (a reference to the antisemitic Great Replacement Theory), “Ban Islam and Hinduism” and “Men in charge.”
“Nonwhite foreigners have invaded our country and are replacing White Americans,” read the flyers, viewed by JTA and reportedly sent to around 2,000 households with young white men. “Efforts at mass deportations have failed. No one is coming to save us; we must solve this problem ourselves.”
The flyers were mailed mainly in Maury County, 50 miles south of Nashville, as well as some surrounding counties. In addition to Lee’s name and an invitation to join the Maury County Young Republicans, they contained the prominent logo of the Tennessee Young Republicans — invoking broader concerns that a younger generation of Republicans are trending toward antisemitic and white nationalist ideas.
However, local Republican leaders told JTA the mailers were sent out without permission; that Lee holds no formal leadership role in the county GOP; and that the county’s Young Republicans chapter is currently inactive.
The county GOP chair strongly denounced the content of the mailers to JTA.
“It’s appalling that somebody would send this out,” Jason Gilliam told JTA about his reaction to the flyers. “This kind of thing really disgusts me. I mean, I have an Israeli flag on my bumper — not that that means anything.”
Gilliam said he first became aware of the flyers on Sunday, after households had begun receiving them. At a local GOP meeting the next day, Cepicky condemned the flyers by invoking his own Jewish ancestry.
“I’m a Jew, I’m an Ashkenazi Jew,” Cepicky told the crowd at the GOP meeting in a video taken and later posted by Lee himself. “My family left Israel, moved to Central Europe. In the 30s, you know what happened in Central Europe with Jews. My family immigrated to the United States.”
After Cepicky threatened to “pursue the law on these individuals” who distributed the mailer, Lee, who was also in attendance at the meeting, identified himself.
Cepicky accused Lee of spreading rhetoric “espoused in Europe” in the 1930s. Lee responded, “It was right then, and it is right now. We will not fight wars for you.” Lee was later escorted from the event by law enforcement. Lee has on social media cited Russia’s invasion of Ukraine as a “war for Jews.”
Cepicky told JTA he felt compelled to denounce Lee’s antisemitism in part because he was standing in front of a replica of the preamble to the U.S. Constitution at the meeting.
“It was behind me, and it spurred me to say, ‘That doesn’t say, “We the Christians,” or, “We the Jews,” or, “We the Islamics,” or, “We the men, we the women.” It doesn’t say that,’” he said. “It says, ‘We the people.’”
Cepicky told JTA that he is a practicing Christian who discovered his Ashkenazi Jewish ancestry on 23andMe. He said his family arrived sometime after the 1917 Russian Revolution. He made his first trip to Israel in 2024, to visit the kibbutzim attacked by Hamas on Oct. 7, 2023, and helped found the Tennessee Israel Caucus in the state legislature shortly thereafter.
Gilliam and Cepicky both described Lee to JTA as an infrequent attendee at county GOP meetings who holds no leadership role with the party, and said the county Young Republicans chapter was inactive. They added they would be pushing for an investigation into what they said was his unauthorized use of the county and state Young Republicans name on his mailers.
In social media posts and other interviews following the meeting, Lee continued to assert that he was the president of Maury County Young Republicans. He also referred to Cepicky multiple times as “Jewish Representative Scott Cepicky.”
“I took over that chapter,” Lee said in an interview Wednesday with a local radio station, claiming he had used a “process” to reactivate the local Young Republicans group. He declined to answer questions about who funded his mailers.
In a statement to media, the statewide Tennessee Young Republicans said the use of their logo “was not authorized” and said the group “did not, and does not, authorize, endorse, or support the recent communications published by the Maury County Young Republicans.”
As of press time, the Tennessee Young Republicans list Maury County as an active chapter on their website. Efforts by JTA to contact the group’s statewide director were unsuccessful. In recent months, official Young Republicans chapters across the country have become embroiled in antisemitism controversies.
Whether Lee has any more solid connection with local GOP officials was a matter of dispute. Gilliam claimed he had first been introduced to Lee by Aaron Miller, a local elected GOP county commissioner with whom Gilliam has since had a falling-out over unrelated matters. Asked about his relationship to Miller on the radio, Lee declined to comment.
Reached by JTA on Friday, Miller denied he had any connection to Lee beyond that “we had beers a couple of times.”
“I don’t agree with his politics. I don’t agree with his approach,” Miller told JTA. “I got a mailer and I was like, ‘Oh, OK, this is interesting.’”
Lee did not respond to a JTA request for comment.
Miller did say that young men, feeling unrepresented by the current Republican Party, are seeking out “alternatives to liberal democracy.” He has advocated for the county GOP to reach out more to the population, he said.
“Anything where you’re going to approach an entire group of people with a blanket mindset, I think that’s wicked,” he said. “We’re all made in God’s image.”
Gilliam and Cepicky told JTA that, in addition to the antisemitism, they strongly objected to the mailers’ anti-immigrant rhetoric and misogyny. At a time of Republican-led immigration crackdowns on the national level, and as national figures including Vice President JD Vance have downplayed the rise of antisemitism within the party, these local GOP leaders loudly insisted such forces should be stamped out.
“This kind of stuff is absolutely not going to be allowed. I will not stand for it,” Gilliam said. “If you don’t cut the head off the snake, it’s going to come back, right? It’s not going to stop. It’s only going to fester. It’s going to grow. And this kind of thing, the roots need to be yanked out of the ground.”
This article originally appeared on JTA.org.
The post Tennessee GOP leaders denounce ‘No wars for Jews’ mailers bearing Young Republicans name appeared first on The Forward.
Uncategorized
Austria once denied its Nazi past. Now it sends young people abroad to confront it.
(JTA) — For decades after 1945, Austrians often emphasized their own victimhood under Nazi Germany.
Only in the 1980s and ‘90s did they formally and informally acknowledge the role of Austrians as perpetrators and supporters of Nazi crimes.
In 1998, at the peak of this reckoning, the Austrian Service Abroad program was established to provide young Austrians the chance to work with nonprofit organizations that preserve the memory of the Holocaust and its victims.
Young Austrians just out of high school can choose the program as an alternative to military service. They work in non-profits around the world for 10 months, 34 hours each week at no cost to the receiving organization.
“It has been a big boon to our work and allows us to greatly expand our Holocaust educational offerings,” said Olivia Mattis, the president and CEO of the Sousa Mendes Foundation, a Long Island-based nonprofit that perpetuates the memory of Holocaust rescuer Aristides de Sousa Mendes. The Portuguese diplomat issued visas to thousands of refugees fleeing Nazi-occupied France.
“There are things we can now do having this extra hand that we were not able to do before,” said Mattis, whose father was rescued by Sousa Mendes.
This year the foundation, which has been part of the program 2022, has welcomed Robin Bigga-Piskernig, 19, as its fifth Austrian participant.
Bigga-Piskernig said he views the program as a way for Austria to “make amends” for its actions during World War II. He’s available for whatever the foundation needs, which includes the production of various educational materials.
“We just now finished new translations for a graphic novel that’s going to be published in an English version as well as French and German,” said Bigga-Piskernig. “Right now there’s a project that involves old passports from the 1940s and an upcoming program about Freud and how he was saved during the Holocaust.”
Jean Lou Cloos, managing director of Austrian Service Abroad, said in an email interview that there is a direct connection between the program and the country’s belated efforts to come to terms with its past.
The program “grew out of Austria’s long and difficult process of confronting National Socialism and the Holocaust,” Cloos said. “For decades after 1945, Austria often emphasized its own victimhood under Nazi Germany. Later, public and political debate became clearer about the fact that Austrians had also been perpetrators, supporters and beneficiaries of Nazi crimes.”
Some 1,323 Austrians 17 and older have taken part in the program since its founding, 85% of them men. Austrians in the program are now in 66 countries, including Germany and Italy.
“Our volunteers work in Holocaust memorials, Jewish museums, archives, research institutions, survivor-related organizations and educational institutions,” he said. “Volunteers serve where memory is preserved, researched and passed on, whether that is Auschwitz, Yad Vashem, a Jewish museum in Europe, or a Holocaust education center in the United States.”
The participants bring a perspective to Holocaust education that is useful in reaching young people like them. As a result of the work of Bigga-Piskernig and his predecessors, Mattis said her organization since 2024 has had an active Instagram account that enables it to post its “hero of the week,” a rescuer during the Holocaust.
Recently it highlighted Michael Ber Weissmandl, an Orthodox rabbi from present-day Solovakia, who helped Jews escape deportation by bribing Nazis and their local collaborators. “He wrote desperate letters through Switzerland to Allied powers asking that they bomb the gas chambers and the train tracks — and of course that never happened,” said Mattis.
Ber Weissmandl is also featured in a set of 52 poker-sized playing cards, each containing a photo of a Holocaust rescue, created and printed by the Sousa Mendes Foundation. The cards would not have been possible without the effort of the Austrian service workers.
“They researched the background of each of the rescuers,” she said.
The Austrian interns were also “absolutely integral” to the foundation in creating graphic novels that tell the story of Sousa Mendes and the families he saved. “We want to get them into bar mitzvah training programs,” said Mattis.
In addition, the foundation helps to produce Sunday film-and-discussion programs on stories of rescue and resistance. It also developed a children’s picture book about Sousa Mendes and his work, and another about Anne Frank and the Anne Frank Sapling Project.
“When she was in hiding with her family from the Nazis in a secret annex in Amsterdam,” Mattis said, “there was only one piece of nature outside that she could see. It was a tree and watching it was how she could mark the change of seasons. It lived to age 170, dying in 2010. At that point, the Anne Frank House in Amsterdam took saplings from that tree and sent them to sites of remembrance so the Anne Frank story could travel all over the world.”
One of these trees is to be planted at the Sousa Mendes Museum in Portugal and dedicated in July. The foundations invited 20 teachers to the dedication.
“The reason we were so anxious to get this tree is because Anne Frank had a cousin, Jean-Michel Frank, the first cousin of Anne’s father, Otto Frank, and he got his visa from our hero, Sousa Mendes. So we are combining both Anne Frank and Sousa Mendes through this tree.”
Asked about his experience in Austrian Service Abroad, Bigga-Piskernig said his work and the education he has received at the Sousa Mendes Foundation “has helped me better understand the Holocaust and the role of education in helping to reduce antisemitism.”
This article originally appeared on JTA.org.
The post Austria once denied its Nazi past. Now it sends young people abroad to confront it. appeared first on The Forward.
