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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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‘Long overdue’: Henry Ford home to confront his antisemitism
(JTA) — DEARBORN – The bust of Henry Ford looked on sternly as hundreds of Jewish professionals flooded his pool room.
The visiting Jews admired the views of the Rouge River from Ford’s windows and strolled through his immaculately maintained garden. They studied a mock-up for a Navajo rug in his basement woven with a particular pattern — one that appeared to resemble a Nazi swastika.
The staff at Fair Lane, the historic Dearborn home of Henry and his wife Clara, welcomed the Jewish educators, historians and museum staff. Why they did soon became clear during a panel discussion in that pool room. When the home reopens to the public in June 2027, after a 17-year closure for restoration, staff will teach visitors about Ford’s antisemitism.
This facet of the pioneering industrialist’s life was hardly incidental. The onetime richest man in America published venomous conspiracy theories in his newspaper, The Dearborn Independent, for years. Hitler was a professed admirer, and Nazi Germany awarded him a medal.
Leaders of Jewish groups greeted the news that the home would address Ford’s antisemitism with optimism.
“We applaud Fair Lane’s commitment to addressing Henry Ford’s antisemitism publicly,” Catherine Cangany, CEO of the Jewish Historical Society of Michigan, told the Jewish Telegraphic Agency in a statement. “This history happened, it caused harm, and it continues to have consequences we all must confront.”
Cangany, who has research expertise on the Dearborn Independent, sat on the June panel with Fair Lane’s curators but is not involved in the antisemitism initiative itself. Local Jewish groups including hers have been pushing for Ford’s enterprises to acknowledge his antisemitism for years.
“The reckoning is long overdue, and we all will be better for it,” she said.
The curators did not broach specifics of their plan with their Jewish audience in June. For the rest of the summer, as Fair Lane proceeded with its renovations, most of the Detroit area’s Jewish leaders were kept in the dark.
More than two months after the conference, top staffers Austin Eighmey and Hannah McCready sat down with JTA in Ford’s library to outline their educational plans in more detail.
Surrounded by replicas of books on German race science that helped to inform Ford’s attitude toward Jews, they explained that they viewed discussions of antisemitism as core to the revitalized Fair Lane’s statement of purpose. Such information would sit, they said, alongside other unflattering aspects of Ford’s character, such as his union-busting activities.
“Our mission is to illuminate the lives and legacy of Henry and Clara Ford,” Eighmey, senior director of historic resources, said. Part of that legacy, he said, was noting that “he was an ignorant man, fed a lot of poor information that he himself sought out.”
“It’s our job to tell a more full picture and give people a lens with which to view history,” added McCready, the site’s director of interpretation and education.
In the Detroit area, where Ford’s name still looms large nearly 80 years after his death, such a commitment is notable. In 2023 the former president of the Ford Foundation, the family’s charitable arm, acknowledged and condemned its namesake’s antisemitism. Other local institutions devoted to historic purveyors of antisemitism have reckoned with their own legacies in recent years, including the church founded by demagogic “radio priest” Father Charles Coughlin.
But as Ford the man continues to be heavily mythologized today, by new generations of entrepreneurs and gearheads — and white supremacists — the physical museums and educational institutions in the region that bear Ford’s name and have connections to his family largely have not broached his antisemitism.
Those include The Henry Ford, a museum built around his personal collections; Greenfield Village, a historic reenactment village that includes a restoration of the mogul’s childhood home; and the Ford Piquette Avenue Plant, a Detroit heritage site where Ford’s Model Ts were built.
For a long time Fair Lane, too, didn’t touch the subject. After Ford’s widow Clara died in 1950, the property was turned over to the Ford Motor Company, which brokered a deal with the University of Michigan to build a Dearborn satellite campus on the site.
For decades the university offered tours of the grounds on a largely volunteer basis, also using it as an events space. The house has been closed to visitors since 2010, as the team undertook an extensive restoration project with an eye toward reopening for the public.
Eighmey said the plan to teach about antisemitism had been the goal since the restoration’s early days. The staff met with representatives from the Zekelman Holocaust Center, the state’s flagship Holocaust museum, to discuss how such a project would look.
“They were straightforward about Henry Ford’s antisemitism and hope that it will be incorporated into the interpretive narrative where appropriate but, at the same time, they respectfully acknowledged many of Henry Ford’s strengths and expressed a deep regard for Fair Lane’s stories, physical spaces, and current restoration work,” reads one executive summary of the focus group that a consultant shared with JTA.
A spokesperson for the Zekelman declined to comment to JTA for this article.
Local controversies in the interim called such educational commitments into question. In 2019 the city of Dearborn — where the Ford Motor Company is the largest employer — quashed a planned historical magazine that would have discussed Ford’s antisemitism, tied to the 100th anniversary of his acquisition of the Dearborn Independent.
In what Eighmey today refers to as “the whole fiasco here in Dearborn,” the city’s then-mayor, John “Jack” O’Reilly, fired the magazine’s editor, prompting outcry. O’Reilly died last year. His son, Devon O’Reilly, now serves as Fair Lane’s CEO.
Despite this history, the younger O’Reilly is supportive of the plan to teach Ford’s antisemitism on the site, the curators said. “We have not talked about his personal life, really, and his familial connections at all,” Eighmey said of O’Reilly.
The team has developed talking points about Ford’s antisemitism as part of their “non-negotiables,” museum terminology for facets of history that every visitor will encounter. Donna Braden, a museums consultant who formerly worked with The Henry Ford and who is Jewish herself, was hired to give her feedback on the plan and drafted her own proposed “non-negotiables” for the subject.
“Explaining the true story of Henry Ford’s antisemitism to non-Jewish people will help them understand why it is so important to the Jewish community,” Braden told the Fair Lane team in a report on their efforts.
In a summary she shared with JTA, Braden also advised the team to “be aware of many people who are unaware of Henry Ford’s antisemitism, and it will surprise them.”
Braden drew from “The People’s Tycoon: Henry Ford and the American Century,” an acclaimed 2006 biography by Steven Watts. Unlike other Ford biographers before him, Watts tackled his subject’s antisemitism head-on. His approach would later find surprising admirers within the Ford dynasty, leading to him presenting on the subject in 2018 to a room full of The Henry Ford staff and Ford family members.
“It was, I must say, quite an experience, because I spoke pretty frankly about all of this,” Watts, an emeritus history professor at the University of Missouri, recalled to JTA about his 2018 talk. “Most of the staff that talked to me about it actually indicated that they were a little relieved, I think, to have this brought out into the open in a fairly frank way.”
The talk, co-presented with the Jewish Historical Society of Michigan, did not lead to change — at least not at The Henry Ford, which has a separate ownership structure from Fair Lane. Today, no mention of Ford’s antisemitism can be found in The Henry Ford’s physical museum space, despite efforts from Braden and others to add such material. Some pages of its website now include some brief words on the subject.
Amid new efforts to push Ford’s family on the subject, Watts returned to Dearborn in 2024, partially to address Fair Lane at Braden’s invitation.
“I hope that they will move forward to bring Henry Ford’s antisemitism to the public,” he said, of both Fair Lane and The Henry Ford. “I got the idea when I was there that they were thinking strongly about a more frank and open approach to all of this, and I guess I would hope that is the approach that they take, and not the ‘sweep it under the rug’ maneuver.”
He told JTA that Ford’s antisemitism became most pronounced in the 1920s, shortly after the height of his business success.
Watts traces Ford’s antisemitism not to any one specific root cause, but rather to a confluence of factors, including the mogul’s economic populism; his failed efforts to send a “Peace Ship” of dignitaries to Europe during World War I, which he came to blame on a “Jewish financial interest in Europe”; and his embrace of conservative cultural signifiers, including square dancing.
“He basically begins to argue that Jews lay behind the corruption of that old-fashioned kind of rural, WASP cultural virtue, that Jews were behind jazz music, Jews were behind Hollywood movies, and that there was a kind of moral degradation that was at work,” Watts said.
Fair Lane has a separate ownership structure from The Henry Ford and Greenfield Village, both of which are largely built around other subjects Ford was passionate about, such as American innovation, rather than the mogul himself. Fair Lane, its curators say, is the natural place for visitors to learn about the Fords’ personal lives and beliefs.
Ford descendants still weigh heavily on Fair Lane’s board — including chair Edsel Ford II, Henry’s great-grandson, whom Eighmey refers to as “the Deuce.”
The family was onboard for this reappraisal, the curators said. Fair Lane’s models in the museum space include Monticello, Thomas Jefferson’s plantation in Virginia that has taught visitors about his slaveholding; and the Frick museum in Pittsburgh, where industrialist Henry Clay Frick comes under scrutiny for his fierce anti-union stance.
Visitors to Fair Lane, Eighmey promised, will “never leave here thinking, ‘Oh, it wasn’t that big of a deal.’”
The Fair Lane team chose to restore the house to its condition in 1919 — in part because the home was photographed for an architectural magazine that year, allowing the curators to use it as a visual reference.
The date is significant for another reason. 1919 was also the year that Ford acquired the Dearborn Independent, which he would soon use to publish a series of antisemitic conspiracies called “The International Jew” as well as the Russian forgery “The Protocols of the Elders of Zion,” which purported to outline secret Jewish plans for world domination.
Ford would require his dealerships to distribute copies of the paper with every automobile purchase, making the Independent, for a brief time, one of the country’s highest-circulated newspapers. Ford’s role as newspaper publisher was, in Watts’ estimation, the most notorious and seismic way the mogul’s antisemitism manifested in his lifetime.
The choice to reset his home to the year he launched the paper “is further bringing all of this together as a narrative throughline,” McCready said.
After the paper shut down in 1927, owing in part to a libel suit brought against Ford by Jewish attorney and labor activist Aaron Sapiro, Ford — with the help of Jewish community figures — publicly apologized for spreading antisemitism. Around the same time, the celebrated Jewish architect Albert Kahn helped renovate Fair Lane.
The planned 90-minute Fair Lane tour, which is currently being workshopped, touches on the Peace Ship and Ford’s wielding of the Dearborn Independent. McCready described the tour’s intended arc: “He fails with the Peace Ship. He decides that there is a hostile press that’s controlled by financiers that’s against him. He purchases this failing local newspaper and starts getting really obsessed with his image in the media, and we kind of take it from there.”
It does not get into the Sapiro trial, though tour guides will discuss the topic if visitors bring it up. They also don’t plan to discuss the medal Ford received from Nazi Germany in the late 1930s when Hitler publicly expressed admiration for him, noting that it falls nearly two decades after the time period represented by the house’s restoration.
Watts, the Ford historian, told JTA that Ford had suffered two strokes at the time he received the medal, and “was in very bad shape” — possibly impairing his judgment.
“I think Ford’s got a lot to answer for, but I don’t think he was a Nazi,” Watts said. “I think things kind of went off the rails there.” By 1942, Ford was again publicly renouncing antisemitism, calling it “a distinct disservice to our country.”
At the Jewish museums conference, Cangany, the Jewish Historical Society of Michigan CEO, suggested the Fair Lane team should display copies of the Dearborn Independent around the house to demonstrate the effects of Ford’s worldview. That’s not part of the plan, Eighmey said: “It’s not on the site, and it never was.”
But the house does have other eye-catching artifacts. A room in the basement, in keeping with historic specifications, will be outfitted with a Navajo rug stitched with the ancient “whirling logs” symbol, which the Nazis later co-opted as the swastika. Ford had acquired the rug and displayed it in his home beginning in the 1910s, well before the Nazi swastika was popularized.
Maintaining an honest assessment of its founder’s troubling history is a tall order for any museum in modern times. Even Monticello, which Fair Lane held up as a model, has faced right-wing backlash from figures who want the site to minimize discussions of slavery.
Meanwhile, Ford’s legacy continues to shape the modern era as new conservative cultural figures from the business world push similar brands of populism.
In 2022, amid a dispute with the tech mogul Elon Musk over the prevalence of antisemitism on his social network X, the Anti-Defamation League’s CEO, Jonathan Greenblatt, called Musk “the Henry Ford of our time.”
Greenblatt later apologized for the comparison -– but some commentators noted that it was even more apt than he may have meant. “Twitter is to Musk as The Dearborn Independent was to Ford,” the writer Parker Molloy wrote at the time.
Last month in Dearborn, which today has a large Arab/Muslim community, neo-Nazi activists wearing swastika armbands staged an anti-Muslim rally. Their choice of venue carried historical echoes: They organized outside the Henry Ford Centennial Library.
The Fair Lane team is aware of the modern significance of Ford’s antisemitism, they said.
“Populist movements, they always end up using antisemitism as some sort of way to recruit people to their cause,” Eighmey told JTA. “And it’s a reality that I hope, after people leave their experience here, they do reflect on it and see, ‘Wow, wait a minute. Is this happening right now around me?’”
This article originally appeared on JTA.org.
The post ‘Long overdue’: Henry Ford home to confront his antisemitism appeared first on The Forward.
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Jewish artists face a relentless culture war over Israel. Some are building a way around it.
The pop star P!nk went into Rosh Hashanah explaining herself.
After sharing a post calling for rapper Macklemore to be dropped from Ed Sheeran’s tour over his pro-Palestinian performances, the Jewish singer faced a backlash of her own. On Friday, she clarified that she supported Palestinian humanity, opposed silencing artists and wanted room to express Jewish fear without being accused of endorsing Israel’s war.
Macklemore, meanwhile, said his criticism of Israel was not directed at Jews. Their exchange captured how quickly an argument about a performance can become a fight over identity — and who gets to define someone else’s.
Nearly three years after the Oct. 7 Hamas attacks, those fights are becoming part of the ordinary business of culture: promoting a movie, booking a concert, selling a manuscript. And some Jewish artists and executives are responding by building new places to take their work.
Consider Gal Gadot. While promoting her new Prime Video thriller, The Runner, the Israeli actress and former IDF soldier appeared on Jimmy Kimmel Live! last week, where she and Kimmel blew shofars for Rosh Hashanah. “Why platform her?” read a typical comment under the video on social media. Even sharing an episode became a point of contention: A member of MUNA, the musical guest, subsequently said the band’s performance had been prerecorded and that it hadn’t known who else would appear, adding a message supporting Palestinian freedom.
Artists critical of Israel face their own confrontations. Last month, Paramount accused Mark Ruffalo of invoking antisemitic tropes after he attacked the Ellison family’s corporate interests and Oracle’s work with the Israeli military. Ruffalo rejected the accusation, saying he was criticizing executives and government policy. The disputes involve different conduct and different stakes, but they keep returning to the same contested boundary between political criticism and prejudice.
In publishing, the consequences can be harder to see. Jewish and Israeli authors told The Wall Street Journal that agents had dropped them, editors had sought to remove Jewish or Israeli elements from manuscripts, and overseas publishers had become unwilling to buy their work. Some agents explicitly reject submissions from Zionists.
The picture is uneven: Jewish writers across the political spectrum continue to produce bestsellers, and a rejected manuscript alone cannot establish discrimination. But the accounts have helped spur new businesses.
A wave of new publishers has emerged to give Jewish and Israeli writers a home after agents and editors say mainstream houses have quietly frozen them out since Oct. 7: Neil Blair, best known as J.K. Rowling’s literary agent, launched High Line Publishing Studio last week to publish authors he says have been shut out elsewhere; Canary Publishing opened this month with the same mission; and Meg Keene Books, a new fiction imprint, will publish the American edition of Howard Jacobson’s Howl, which struggled to find a U.S. publisher despite its Booker Prize-winning author.
A similar response is taking shape in Hollywood. Former NBC co-chairman Ben Silverman is among the backers of SHOOQ, a new platform connecting Jewish filmmakers with investors and philanthropists. Its founders say talented storytellers need help finding the funding to get their projects made.
These ventures offer something practical to people exhausted by defending their right to participate: a publisher, a financial introduction, a way to keep working. They also raise a question that will outlast the latest celebrity argument: Can new Jewish cultural institutions help artists reach a wider public, or will an increasingly divided industry leave them speaking mainly to their own?
This essay first appeared in our Forwarding the News morning newsletter. Subscribe here.
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‘We return changed’: Michigan synagogue reopens for Rosh Hashanah six months after a gunman forced them out
Six months after he was injured protecting his synagogue, Danny Phillips helped carry a Torah back into its sanctuary. The security director was still recovering. So was the congregation.
On Friday evening, the Jews of Temple Israel in West Bloomfield, Michigan, returned to celebrate Rosh Hashanah in the sanctuary they had been forced to leave after a gunman attacked their synagogue in March. The Torah scrolls came home to their ark. Familiar prayers filled the room again. And the High Holidays’ ancient invitation to return took on a meaning no one there could have anticipated a year earlier.
“This room holds more than our services; it holds our memories,” Cantor Neil Michaels said in his welcome, recalling the weddings, coming-of-age ceremonies and farewells that had taken place there.
Throughout the service, clergy and congregational leaders spoke openly about what it meant to enter a sacred space where their sense of safety had been shattered. They described gratitude alongside grief, and the effort of caring for others while still struggling themselves. Returning to the building was one step toward learning to feel at home again.
The congregation’s co-presidents, Debra Gordon and Jodi Neff, gave that work a plainspoken expression: “How do you lead others when you are trying to steady yourself?” Gordon asked.
The answer, in the stories shared from the bimah, was that others helped carry the weight.
The prayer books came from other congregations. Temple Israel’s machzors had been destroyed in the attack, and the edition it used was out of print. Synagogues around the country sent replacements. Rabbi Harold Loss told worshippers that the book he picked up bore another congregation’s initials — a small reminder, held in his hands, of the community that had sustained them.
The children had already made their own return. Earlier that week, students came back to the early childhood center and received teddy bears marking the occasion with the Shehecheyanu, the blessing of gratitude for reaching a significant moment. An educator recalled a parent saying that, after six months in which nothing had felt normal, the first day back finally did.
Their neighbors had helped make the journey possible. On the day of the attack, the Chaldean Christian community’s Shenandoah Country Club across the street sheltered children and teachers. The following evening, it hosted the congregation for Shabbat. At the holiday service, Temple Israel’s leaders again thanked those neighbors, along with the staff, first responders and restoration workers who helped sustain and rebuild their community.
Coming home still required protection. The March 12 attacker drove a truck into the synagogue and exchanged gunfire with security personnel while preschoolers were inside. The reopening included additional security measures. Temple Israel’s Rabbi Josh Bennett has also spoken about the emotional and financial difficulty of making a synagogue secure while preserving its welcome — a challenge facing Jewish congregations far beyond Michigan.
Near the end of their remarks, the co-presidents described teshuvah, the season’s work of return, as something that allowed room for everything the congregation had endured.
“We return changed,” Neff said, “but still rooted.”
This essay first appeared in our Forwarding the News morning newsletter. Subscribe here.
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