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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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JD Vance blames Israel and Iran war for GOP’s crushing defeats
(JTA) — Vice President JD Vance blamed the Republican Party’s massive midterm losses on the country’s connection to Israel and the war in Iran in a social media post early on Wednesday.
“The real reason we lost is obvious to almost everyone,” Vance wrote on X, as results from Tuesday’s midterm elections showed that Democrats had wrested control of Congress from his Republican Party.
The vice president then listed four strategies to persuade those voters who abandoned the GOP “to come back to our team”: end the war in Iran; focus on the cost of living and inflation; put America first and “Change our relationship to Israel.”
“The reason we lost is the war. The president himself said so last night,” Vance added, referring to interviews President Donald Trump gave on Tuesday about the influence of the war on gas prices.
Addressing the defeats, Trump told Fox News that “a part of it was Iran,” while also doubling down on the importance of the war itself. Similarly, he told The Wall Street Journal that “Iran was a piece of it.”
The president’s son, Donald Trump, Jr., backed Vance’s statement with a re-post on Wednesday, simply adding: “Every word of this is 100 100 100.”
This article originally appeared on JTA.org.
The post JD Vance blames Israel and Iran war for GOP’s crushing defeats appeared first on The Forward.
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People used to have guests over often. Why do so few of us do that anymore?
אין אַן אַרטיקל לעצטנס אינעם זשורנאַל „די אַטלאַנטיק“ האָט מען איבערגעגעבן, אַז אינעם יאָר 1975 האָבן בערך 42 פּראָצענט אַמעריקאַנער געזאָגט, אַז צום ווייניקסטן איין מאָל אַ חודש נעמען זיי אויף געסט (פֿרײַנד אָדער קרובֿים) אויף אַ מאָלצײַט בײַ זיך אין שטוב.
אין 2026 איז עס אָבער געווען בלויז 12 פּראָצענט — אַ ירידה פֿון בערך 70 פּראָצענט.
די פֿאָרשער האָבן דעם פֿענאָמען אַ נאָמען געגעבן „די גרויסע ירידה פֿון הכנסת־אורחים“ (The Great Disinvitation בלע״ז). דער נאָמען פּאַסט טאַקע ווײַל אָט די ירידה פֿון אויפֿנעמען געסט איז נישט בלויז וואָך שייך דעם פֿאַרבעטן מענטשן אויף אַ מאָלצײַט. אַ סך געזעלשאַפֿטלעכע אַקטיוויטעטן וואָס זענען אַ מאָל געווען אַזוי פֿאַרשפּרייט זענען אַ פּנים „אַרויס פֿון דער מאָדע, צי דאָס איז אַרויסגיין עסן מיט פֿרײַנד, שפּילן קאָרטן, גיין אויף אַ פּיקניק, הערן אַ קלאַס, טאָן פֿרײַוויליקע אַרבעט, גיין אין שענק אָדער אויף אַ זיצונג פֿון אַ קלוב. מיט אַנדערע ווערטער, אַזוי ווייניק מענטשן באַטייליקן זיך אין די אַקטיוויטעטן, אַז מע באַטראַכט זיי ווי סתּם חנעוודיקע מנהגים פֿון אַ פֿאַרגאַנגענער תּקופֿה, נישט מער ווי אַ קוריאָז.
פֿאַר וואָס איז דאָס געשען? ערשטנס, איז דאָס לעבן אין דער היים געוואָרן זייער באַקוועם, אַזוי אַז ס׳גלוסט זיך נישט אַרויסצוגיין. צווייטנס, ניצט מען אויס יענע שעהען וואָס מע פֿלעג אויפֿנעמען געסט צו אַרבעטן מער. דריטנס, ווען מע זעט כּסדר אויף דער סאָציאַלער מעדיאַ (בפֿרט אינסטאַגראַם) פֿאָטאָגראַפֿיעס פֿון פּרעכטיקע עסצימערן, וווּ אַלץ אויפֿן טיש זעט אויס פּערפֿעקט, און דער סאַלאָן איז שיין אויסגעסדרט און קרישטאָל־ריין, פֿילן זיך מענטשן אַז זיי קענען נישט דערגרייכן אַזאַ הויכן סטאַנדאַרט און באַשליסן דערפֿאַר נישט צו פֿאַרבעטן מענטשן צו זיך.
די סדרה פֿון דער פֿאַרגאַנגענער וואָך, וירא, ווײַזט אונדז אַ בולטן קאָנטראַסט. אַבֿהרם אָבֿינו, וואָס איז אַלט 99 יאָר אַלט און האָט ערשט געהאַט דורכגעמאַכט אַ שטיקל „כירורגיע“ (זײַן ברית־מילה), זיצט בײַם אַרײַנגאַנג פֿון זײַן געצעלט אין דער הייסטער צײַט פֿון טאָג, ווען דרײַ פֿרעמדע באַווײַזן זיך פֿון דער ווײַטנס.
הגם אַבֿרהם האָט אַ גוטן תּירוץ צו בלײַבן בײַם געצעלט, הייבט ער זיך אויף, לויפֿט צו צו די דרײַ פֿרעמדע לײַט און הייבט אָן צוגרייטן אַ סעודה פֿאַר זיי. ער הייסט שׁרהן תּיכּף אָפּבאַקן ברויט און באַפֿעלט זײַן דינער אויסקלײַבן דאָס בעסטע קעלבל פֿון זייער טשאַדע כּדי צו מאַכן אַ געשמאַק הויפּטגעריכט.
מיט אַנדערע ווערטער, אַבֿרהם אָרגאַניזירט אַ סעודה וואָס קיינער האָט נישט פּלאַנירט, לטובֿת מענטשן וואָס ער קען בכלל נישט. ס׳איז זייער מעגלעך אַז דאָס געצעלט איז בײַ אים געווען אָנגעוואָרפֿן מיט זאַכן אָבער דאָס האָט אים נישט געאַרט. דערצו האָבן די געסט געדאַרפֿט וואַרטן עטלעכע שעה אויף דער מאָלצײַט (דער פּראָצעס פֿון באַקן ברויט קאָן דויערן 5 שעה), און דאָס עסן איז אפֿשר נישט געווען אויסערגעוויינטלעך. מיר דאַכט זיך אָבער, אַז דאָס איז דער עיקר פֿון דער מעשׂה.
דאָס אויפֿנעמען געסט איז אָפֿט נישט באַקוועם און פֿאָדערט אַ סך מי.
אין יענע צײַטן איז דאָס געווען אַן אמתע האָרעוואַניע. מע האָט געדאַרפֿט שעכטן די חיות, שעפּן וואַסער פֿון ברונעם, צעמאָלן דאָס מעל און באַקן אַלץ פֿריש. הײַנט איז דאָס אויפֿנעמען געסט גרינגער צוליב אַלע טעכנאָלאָגישע דערגרייכונגען אָבער מע דאַרף פֿאָרט אַרײַנלייגן אַ היפּשע אַרבעט: מע דאַרף קאָכן, קאָאָרדינירן אונדזערע קאַלענדאַרן, גיין אײַנקויפֿן, ראַמען, קאָנטראָלירן צי איינער פֿון די געסט האָט אַן אַלערגיע, און מע דאַרף נעמען אין באַטראַכט די באַדערפֿענישן פֿון קליינע קינדער.
סײַ אין אַבֿרהמס צײַטן סײַ אין אונדזערע, ווערן אָט די גשמיותדיקע צוגרייטונגען לטובֿת הכנסת־אורחים פֿאַרוואַנדלט אין מעשׂים פֿון אמתן חסד.
די תּורה זאָגט אונדז, אַז גאָט האָט געהאַלטן אין מיטן רעדן מיט אַבֿרהמען ווען די געסט זענען אָנגעקומען און ווי עס זעט אויס האָט אַבֿרהם ממש איבערגעריסן זײַן שמועס מיטן אייבערשטן, כּדי צו באַדינען די געסט — אַ זאַך וואָס האָט דערפֿירט צום איבערראַשנדיקן אויספֿיר בײַ חז״ל: אַז הכנסת־אורחים איז נאָך חשובֿער ווי דאָס זײַן אין דער שכינה אַליין.
אַ מדרש גיט צו אַן אינטערעסאַנטע אָבסערוואַציע: ווען עס דערנענטערן זיך די דרײַ פֿרעמדע (וואָס זענען אין דער אמתן דרײַ מאכלים), שטייט געשריבן אַז זיי „שטייען איבער“ אַבֿרהמען, אָבער בײַם סוף פֿונעם מאָלצײַט, „שטייט ער איבער זיי“. דאָס הייסט, בײַם אָנהייב האָבן די דרײַ געסט זיך געפֿילט גײַסטיק העכער פֿון אַבֿרהמען, אָבער ביזן סוף פֿון זייער באַזוך האָבן זיי אײַנגעזען אַז אָט דער קראַנקער זקן מיט דער אָפֿענער טיר, וואָס זײַן הויזגעזינד מאַכט פֿריש ברויט לכּבֿוד זײַנע געסט, האָט דערגרייכט אַ נאָך העכערע מדרגה ווי זיי.
מיר לייענען ווי די דרײַ מאכלים פֿאַרלאָזן אַבֿרהמס געצעלט און קומען אָן אין סדום, וווּ זיי טרעפֿן אַ גאָר אַנדער מין געזעלשאַפֿט: אַנשטאָט חסד און גאַסטפֿרײַנטלעכקייט ווײַזן די אײַנוווינער פֿון סדום אַרויס רציחה און אַכזריותדיקייט צו פֿרעמדע. אין סדום איז די שׂינאה פֿאַר פֿרעמדע לײַט געווען ממש אײַנגעגלידערט אין זייער סאָציאַלער סיסטעם.
ווען לוט, וואָס האָט זיך באַזעצט אין סדום, נעמט אויף צוויי פֿון די דרײַ געסט וואָס זענען פֿריִער געווען בײַ אַבֿרהמען, זאַמלט זיך אָן בײַ זײַן טיר אַ המון אָרטיקע אײַנוווינער, פֿאָדערנדיק אַז ער זאָל דערלאַנגען די געסט צו זיי. וויסנדיק אַז די סדומער וועלן די געסט ברוטאַל אַטאַקירן, זאָגט ער זיך אָפּ פֿון אַרויסלאָזן די געסט. כאָטש ער טוט דערנאָך עפּעס, וואָס איז פּונקט אַזוי שאָקירנדיק און אַכזריותדיק (ער שיקט אַרויס זײַנע אייגענע טעכטער אַנשטאָט די געסט), איז קלאָר אַז ער האָט געפּרווט פֿאָלגן די פּרינציפּן פֿון הכנסת־אורחים, וואָס ער האָט זיך אָפּגעלערנט פֿון זײַן פֿעטער אַבֿרהם.
מע קען אַוודאי נישט פֿאַרגלײַכן דעם אוממענטשלעכן אויפֿפֿיר פֿון די סדומער מיט אונדזער געזעלשאַפֿט. די ירידה פֿון הכנסת־אורחים איז אָבער אַ סימן אַז מיר שאַנעווען נישט די טראַדיציע פֿון אויפֿנעמען געסט אַזוי ווי אַמאָל. מיר פֿילן זיך באַקוועמער צו בלײַבן פֿיזיש אָפּגעזינדערט פֿון אַנדערע. דורך אַבֿרהמס גאַסטפֿרײַנדלעכקייט ווײַזט אונדז די תּורה וואָסערע נסים קענען פֿאָרקומען ווען מע פֿאַרבעט געסט צו זיך אַהיים: אַן אַלטיטשקע פּאָרפֿאָלק וואָס האָט שוין אויפֿגעגעבן די האָפֿענונג אַז זיי וועלן האָבן קינדער, דערוויסט זיך אַז זיי וועלן טאַקע האָבן אַ זון.
ווען מיר פֿאַרבעטן מענטשן אַהיים אויף אַ מאָלצײַט קענען אויך פֿאָרקומען אַנדערע וויכטיקע זאַכן: אַ גאַסט וואָס האָט נישט קיין שטעלע קען געפֿינען אַרבעט. צוויי געסט קענען זיך פֿאַרליבן און דערנאָך חתונה האָבן.
די תּורה לערנט אונדז אַז מיר זאָלן עפֿענען אונדזערע היימען, אַפֿילו אויב ס׳איז אונדז שווער. און נאָך מער: מיר זאָלן עס טאָן דווקא ווי אַ דוגמא פֿון אַ מיצווה, וואָס איז שווער דורכצופֿירן אָבער ברענגט צונויף מענטשן. און מיר אַלע קענען דאָס טאָן. זאָרגט זיך נישט אויב אײַער היים איז נישט אַזוי שיין ווי די בילדער, וואָס איר זעט אויף אינסטאַגראַם. ווען מיר ווערן פֿאַרבעטן צו יענעם אַהיים געדענקען ס׳רובֿ פֿון אונדז נישט צי די סערוועטקעס האָבן זיך טאַקע געפּאַסט מיטן טישטעך. מיר געדענקען אָבער יאָ ווי אַזוי מיר האָבן זיך געפֿילט ווי געסט, וויסנדיק אַז עמעצער וויל פֿאַרברענגען מיט אונדז.
בײַ די פֿראַנצויזן איז דאָ אַן אַלטער מינהג: ווען מע שטאַרבט, באַערדיקט מען דעם מת אין אַן אָרון געמאַכט פֿונעם האָלץ פֿון זײַן עסטיש. דער סימבאָליזם דערפֿון איז קלאָר: נאָך דעם ווי מיר פֿאַרלאָזן די וועלט, טראַכטן ווייניק מענטשן וויפֿל געלט מיר האָבן געהאַט אָדער ווי באַרימט מיר זענען געווען. אַ סך מער געדענקט מען ווי אַזוי מיר האָבן אויפֿגענומען געסט: די איבעריקע בענקלעך, וואָס מיר האָבן אַרויסגעשלעפּט פֿון דער שאַפֿע; די טישטעכער וואָס מיר האָבן אָפּגעוואַשן, און ואַחרון אַחרון חבֿיבֿ — אונדזער שמייכל בײַם עפֿענען די טיר.
דער אַרטיקל איז איבערגעזעצט געוואָרן פֿון ענגליש.
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6 Jewish takeaways from the midterm elections
(JTA) — The sheer size and geographic scope of the Republican wipeout Tuesday makes it hard to read anything definitive into the results beyond a nationwide repudiation of President Donald Trump (and his candidate selections). But whether or not any other factors were at play in the GOP bloodbath, the fallout will have a range of reverberations. Here are 6 takeaways that point to what comes next.
1. A significantly weakened Donald Trump doesn’t bode well for Netanyahu
For Prime Minister Benjamin Netanyahu, Trump has been a longshot bet that keeps on paying off. It’s hard to overstate how significant Trump’s improbable wins in 2016 and 2024 were in bolstering Netanyahu’s domestic standing and giving him space to advance his regional agenda. Trump also served as a security blanket, leaving Netanyahu and his allies with a sense for many years that they need not worry too much about skyrocketing Democratic and international anger with Israel.
In fact, there was even a hope in Bibi world that The Donald’s support could save Netanyahu from political defeat at home (and, to be fair, his 11th-hour endorsement may have). Whether Netanyahu holds on or chief rival Gadi Eisenkot succeeds in replacing him, Israel is entering uncharted territory. There is little chance that the combination of a weakened Trump and an emboldened Democratic Congress produces similar levels of support for aggressive action against Iran and its proxies, and other policies that a wide spectrum of Israelis see as crucial to their security.
2. Jeffries and Schumer have a massive headache coming their way
With Tuesday night’s Democratic wave, Hakeem Jeffries is on track to become Speaker of the U.S. House of Representatives and Chuck Schumer will likely get a second shot as U.S. Senate Majority Leader. These New Yorkers have longstanding ties to the pro-Israel community and are among their party’s strongest Israel supporters – putting them at odds with the growing number of congressional Democrats who want their party to take a much harder line against Israel. It won’t be long before members in each caucus are demanding concrete action, including meaningful limits on U.S. military sales.
Both Democratic leaders have ratcheted up their criticism of Prime Minister Benjamin Netanyahu and his government in the wake of its war on Hamas in Gaza, but they have ultimately voted against various legislative attempts to punish Israel. This past April, Schumer was one of only seven Senate Democrats to vote against a pair of resolutions that together would have blocked the sale of D-9 bulldozers, widely used in military operations, and 1,000-pound bombs to Israel. In July, Jeffries voted against ending U.S. military aid to Israel, but the measure was supported by almost half of the Democratic caucus. As leaders of their respective chambers, Jeffries and Schumer will likely face immense pressure for more such votes and face much tougher scrutiny from the party base over continued support for Israel.
3. The impact of the anti-Israel vote was diluted
On the other hand, the massive Democratic victory dilutes the power of the anti-Israel lawmakers in Congress. Their numbers will grow, causing problems for party leaders trying to keep anti-Israel measures off the agenda. But they will remain a relatively small subset within a much larger Democratic majority that includes many moderates and Israel supporters.
Not only will anti-Israel members have less ability to hold Congress hostage, the overall issue of Israel loses some of its potency when the broader political winds indicate that all Democrats were boosted.
4. John Fetterman just lost his juice
Just as the sizable Democratic House majority makes Jeffries less dependent on anti-Israel lawmakers in his caucus, the next Senate Majority Leader won’t need to rely on Pennsylvania Sen. John Fetterman. For years, Fetterman has been driving fellow Democrats crazy with his cozying up to Republicans, with progressives especially upset over his die-hard support for Israel. Fetterman has even said that the one thing that could cause him to leave the Democratic Senate caucus would be his party turning decisively against Israel.
Had things broken differently, with Democrats grabbing a narrow 51-49 majority in the chamber, Fetterman’s influence would have been hypercharged. Now, not so much. The Democrats no longer need him to keep control of the chamber. So Schumer, should he regain the majority leader role, will have to worry much less about keeping the party’s top pro-Israel cheerleader happy. In 2028, he’ll be up for reelection and highly unlikely to survive the Democratic primary.
5. AIPAC has not found a formula for success
A few years back, the leading pro-Israel lobby decided the best way to counter the initial anti-Israel rumblings in Congress was to jump deep into the campaign fundraising business. Hundreds of millions of dollars later, the number of Israel critics in Congress – especially on the Democratic side of the aisle – has grown, with a fresh batch on the way. Moreover, in many races, anti-Israel candidates and AIPAC critics managed to turn the lobby’s backing into a liability.
Meanwhile, Trump’s seemingly impromptu announcement Tuesday that his administration would end aid to Israel after this year suggests that Republican backing for such support is dropping alongside Democrats’. And Tuesday’s results suggest AIPAC’s strong support for the U.S. and Israeli military strikes against Iran is out of step with the American public and many incoming lawmakers.
All of this indicates that AIPAC has yet to figure out how to manage the anti-Israel turn sweeping through American politics.
6. It was a great night for Jewish presidential hopefuls
U.S. Sen. Jon Ossoff says he isn’t running for president in 2028. But that won’t stop the speculation from skyrocketing after his impressive reelection in Georgia – Georgia?! – with nearly 60% of the vote. More importantly, he probably just grabbed frontrunner status in the race to become America’s first Jewish president. Pennsylvania Gov. Josh Shapiro also registered a similarly sized reelection victory in a state that Trump won just two years ago, but Ossoff – a fierce Trump antagonist and, increasingly, a critic of Israel’s military actions – cemented his rock star status among Democrats this cycle and has demonstrated an ability to bridge the gap between younger progressives and more traditional liberals.
Illinois Gov. JB Pritzker also cruised to reelection. Meanwhile in Michigan, moderate Elissa Slotkin – another senator and likely presidential hopeful (of course, which senator isn’t a presidential hopeful?) – may have at least propped open the door to some progressive support by campaigning hard for Abdul El-Sayed. All four have been highly critical of Netanyahu, with both Ossoff and Slotkin joining most of their fellow Democratic senators in voting in April for a curb on various weapons sales. Both senators have declined to label Israel’s actions in Gaza as genocide.
This article originally appeared on JTA.org.
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