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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

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Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”

—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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How to face life’s difficulties with total confidence

ווי אַזוי קען מען זיך באַוואָרענען פֿון ווערן פּאַראַליזירט ווען מען שטייט פֿאַר אַ סיטואַציע וואָס זעט אויס ווי אַ געפֿאַר?

דער ענטפֿער איז זייער פּשוט: מען דאַרף באַטראַכטן די סיטואַציע ווי אַ פֿאַרמעסט, אַנשטאָט ווי אַ באַדראָונג.

אָבער ווי אַזוי קען מען דערגרייכן אַזאַ ענדערונג פֿונעם קוקווינקל, אַז אַנשטאָט זיך צו פֿילן דערדריקט און אַנטמוטיקט, זאָל מען זיך פֿילן געשטאַרקט און מאָטיווירט?

צו דעם דאַרף מען צוויי זאַכן: ערשטנס, זיך פֿאָרשטעלן דעם רעזולטאַט וואָס מען וועט האָבן ווען מען וועט איבערקומען די שוועריקייט, און צווייטנס, זיך געהעריק צוגרייטן, כּדי צו קענען מצליח זײַן אין איבערקומען די אַרויספֿאָדערונגען.

אין דער פּרשה די וואָך, ויצא, לייענען מיר ווי יעקבֿ אָבינו איז אַרויס פֿון זײַן טאַטנס הויז אין באר־שבֿע, און זיך געלאָזט אין וועג קיין חרן, צום הויז פֿון זײַן זיידן פֿון דער מאַמעס צד, בתואל. ער האָט דאָס געמוזט טאָן ווײַל ער האָט געוווּסט אַז זײַן ברודער עשׂו וויל אים הרגענען. יעקבֿ, נישט עשׂו, האָט דאָך באַקומען די ברכות פֿון זייער טאַטן יצחק.

ס׳איז אָבער דאָ אַ צווייטע סיבה פֿאַר יעקבֿס נסיעה. ער האָט געדאַרפֿט זוכן אַ שידוך, ווײַל זײַנע עלטערן זענען נישט געווען צופֿרידן מיטן אויפֿפֿיר פֿון די פֿרויען און מיידלעך אין כּנען.

לאָמיר זיך אַרײַנשטעלן אין זײַן מצבֿ. דאָס לעבן אין באר־שבֿע איז פֿאַר יעקבֿן געווען רויִק און באַקוועם. ער האָט געוווינט בײַ זײַנע עלטערן; זײַענדיק אַ בחור האָט ער ניט געהאַט                                  קיין באַזונדערע דאגות, און האָט געקענט זיך אָפּגעבן מיט לימוד התּורה און פּערזענלעכער אַנטוויקלונג. און פּלוצלינג, האָט ער געמוזט אַנטלויפֿן פֿון דעם באַקוועמען און באַשיצטן מצבֿ, און זיך אַרויסלאָזן אויף אַ וועג צו אַן אָרט וואָס איז געווען פֿול מיט שוועריקייטן און סכּנות.

חז״ל דערקלערן אַז דער נאָמען פֿון דעם שטאָט חרן, וווּהין ער איז געגאַנגען, איז פֿאַרבונדן מיטן וואָרט „חרון אף“, וואָס מיינט כּעס, ווײַל דער אויפֿפֿיר פֿון די אײַנוווינער האָט אַרויסגערופֿן דעם כּעס פֿונעם אויבערשטן.

דערצו איז זײַן פֿעטער לבֿן, וואָס האָט געוווינט מיט בתואל, געווען באַרימט מיט זײַן אומערלעכקייט.

קענען מיר זיך פֿאָרשטעלן אַ גרעסערן קאָנטראַסט צווישן דער רויִקייט פֿון זײַן היימישער סבֿיבֿה און דעם שווערן מצבֿ וואָס האָט אים דערוואַרט אין זײַן נײַעם אָרט?

אָן קיין ספֿק האָט ער מסתּמא געפֿילט אַנגסטן, אומזיכערקייט און הילפֿלאָזיקייט.

די תּורה באַשרײַבט ווי יעקבֿ האָט אויפֿן וועג זיך אָפּגעשטעלט דאַווענען, און ווי ער האָט גענומען שטיינער כּדי זיך צו באַשיצן פֿון ווילדע חיות בשעת ער האָט זיך געלייגט שלאָפֿן אויפֿן וועג.

אין זײַן חלום האָט יעקבֿ געזען אַ לייטער וואָס איז געשטאַנען אויף דער ערד, און זײַן שפּיץ האָט דערגרייכט ביזן הימל. ער האָט געזען מלאכים אַרויפֿגיין און אַראָפּגיין אויפֿן לייטער.

דער אייבערשטער האָט צו אים גערעדט און צוגעזאָגט אים צו באַשיצן. ער האָט איבערגעחזרט זײַן הבֿטחה צו געבן זײַנע קינדער דאָס לאַנד אויף וועלכן ער איז געלעגן. דערצו האָט ער אים געבענטשט מיט אַ גרויסער און חשובֿער נאָכקומערשאַפֿט, סײַ אין כּמות און סײַ אין איכות.

ווען יעקבֿ האָט זיך אויפֿגעוועקט פֿון זײַן חלום, האָט ער געמאַכט אַ נדר: אויב דער אויבערשטער וועט אים באַגלייטן, אים געבן ברויט צו עסן און קליידער אָנצוטאָן, און ער וועט קענען צוריקקומען צום הויז פֿון זײַן טאַטן מיט זײַן רוחניותדיקער און מאָראַלישער שלימות, וועט ער אויפֿשטעלן אַ הייליקן אָרט לכּבֿוד דעם אויבערשטן און אָפּגעבן מעשר פֿון אַלץ וואָס ער פֿאַרמאָגט. אָפּגעבן מעשׂר — אַוועקגעבן אַ צענטל פֿון דײַן פֿאַרמעגן אויף צדקה — איז אַ גרויסע מיצווה.

גלײַך דערנאָך דערציילט אונדז די תּורה: וַיִּשָּׂא יַעֲקֹב רַגְלָיו וַיֵּלֶךְ אַרְצָה בְנֵי קֶדֶם. „יעקבֿ האָט אויפֿגעהויבן זײַנע פֿיס און איז געגאַנגען צום לאַנד פֿון די מענטשן אין מזרח.“

רש״י דערקלערט אַז דער אויסערגעוויינטלעכער אויסדרוק, „וישא יעקב רגליו“, ווײַזט אָן אַז יעקבֿס פֿיס זענען געוואָרן אַ סך לײַכטער, ווײַל זײַן האַרץ איז געוואָרן פֿריילעך נאָך דער הבֿטחה פֿון דער געטלעכער שמירה. יעקבֿ האָט נישט געמיינט אַז דאָס וואָס דערוואַרט אים וועט זײַן גרינג. ער האָט אָבער געהאַט בטחון אַז ער וועט מצליח זײַן. מיט אָט דער זיכערקייט האָט ער געפֿילט אַז ער האָט די כּוחות צו קענען בײַשטיין און איבערקומען יעדע שוועריקייט וואָס האָט אים דערוואַרט.

די הבֿטחה פֿונעם אויבערשטן אַליין איז אָבער נישט געווען גענוג. ער האָט זיך אויך געדאַרפֿט געהעריק צוגרייטן צו דעם וואָס האָט אים דערוואַרט.

דרײַ יסודות פֿון אָט דער צוגרייטונג ווערן אָנגעדײַט אין די דרײַ באַדינגונגען וואָס יעקבֿ האָט דערמאָנט אין זײַן נדר: עסן; קליידער, און צוריקקומען צום טאַטנס הויז אין דעם זעלבן רוחניותדיקן און מאָראַלישן מצבֿ.

אין צוגאָב צו דעם פּשוטן זין, ליגט אין די ווערטער אויך אַ גײַסטישן באַדײַט:

עסן גיט דעם מענטש חיות און גיט אים אַרײַן כּוח. אויף אַ רוחניותדיקן אופֿן ווערט די תּורה פֿאַרגליכן צו עסן, ווײַל דורך לימוד התּורה דערנערט מען זיך אינטעלעקטועל און רוחניותדיק צום אייבערשטן. פּונקט ווי דאָס גשמיותדיקע עסן ווערט פֿאַרדייט און ווערט אַ טייל פֿון דעם מענטש אַליין, און גיט אים חיות און כּוח, אַזוי אויך ווערט די תּורה וואָס מען לערנט אַ טייל פֿון אונדזער אינערלעכן לעבן און גיט אונדז רוחניותדיקע חיות.

קליידער נעמען אַרום דעם מענטש און באַשיצן אים פֿון דרויסנדיקע השפּעות. אַזוי אויך ווען אַ ייִד איז מקיים די מיצוות שאַפֿן זיי, די מיצוות, אַ רוחניותדיקע באַשיצונג פֿונעם מענטשן.

דער לערנונג איז גילטיק אויך פֿאַר אונדז הײַנט.

כּדי צו קענען זיך שטעלן אַנטקעגן די שוועריקייטן פֿון לעבן מיט בטחון און שׂימחה, דאַרף מען זיך צוגרייטן דורך דרײַ זאַכן: ערשטנס, לימוד התּורה — דאָס שטאַרקט אונדז פֿון אינעווייניק און גיט אונדז רוחניותדיקע חיות און כּוחות. צווייטנס, מקיים זײַן די מצוות: דאָס באַשיצט אונדז פֿון דרויסן און גיט אונדז די נויטיקע רוחניותדיקע שמירה, און דריטנס, נישט פֿאַרלירן פֿון די אויגן דעם ענדגילטיקן ציל: דורך אונדזער באַגעגעניש מיט דער גשמיותדיקער וועלט פֿאַרוואַנדלען מיר די וועלט אין אַ „וווינאָרט“ פֿאַרן אויבערשטן, אַ „דירה בתּחתונים“.

דאָס איז דער טיפֿערער באַדײַט פֿון „צוריק קומען צום טאַטנס הויז“: צו ברענגען די גאַנצע וועלט צו אַ מצבֿ וווּ עס ווערט דערקענט אַז זי איז דעם טאַטנס – דעם אויבערשטנס — וווינאָרט. אַז יעדער באַגעגעניש און יעדע פֿאַרבינדונג מיט דער וועלט זאָל אויסדריקן דעם געטלעכן מקור, דעם געטלעכן בײַזײַן און דעם געטלעכן ציל פֿון זיין וועזן.

אַז מען פֿאַרשטייט קלאָר וואָס דער ציל איז, און מען גרייט זיך צו ווי געהעריק, איז מען אין אַ בעסערן צושטאַנד צו קענען אַנטקעגנגיין יעדע שוועריקייט מיט מוט און זיכערקייט.

ווי דער באַרימטער פּסיכיאַטער וויקטאָר פֿראַנקל האָט עס אַזוי שיין און טיפֿזיניק אויסגעדריקט:

„ווער עס האָט אַ ׳פֿאַרוואָס׳ אינעם לעבן, קען איבערקומען כּמעט יעדן ׳ווי אַזוי׳.“

The post How to face life’s difficulties with total confidence appeared first on The Forward.

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Boston suburb votes to divest from Israel

(JTA) — SOMERVILLE, Mass. — The City Council in this city north of Boston voted 10-1 Thursday night to ban the municipality from doing business with companies complicit in humanitarian violations, specifically naming those operating in “Israel and Palestine.”

Councilor Kristen Strezo cast the only opposing vote on the 11-member board.

Opponents of the ordinance fear that in execution it would be akin to a boycott of Israel, and as such would create a negative environment for the city’s Jewish and Israeli residents. The ban only involves companies that work with the municipality and does not impact companies that operate privately in Somerville. It also excludes sole proprietors (individuals operating as companies).

Somerville Mayor Jake Wilson’s office said given that the ordinance passed with a veto-proof majority, the measure is now considered final.

The ordinance was originally introduced in June by Councilors Ben Ewen-Campen and Ben Wheeler, after the City Council voted in November 2025 to implement ballot Question 3 on Israel divestment, which had been approved by 55.7% of voters earlier that month. Question 3 spoke of banning businesses that sustain “Israel’s apartheid, genocide, and illegal occupation of Palestine.”

During his campaign in 2025, Wilson did not endorse Question 3.

Nine councilors on Thursday night offered comments in advance of the vote.

Ewen-Campen, who wrote and revised the ordinance along with Wheeler, spoke about the importance of a Massachusetts city passing an ordinance about a country across the world, especially at a time when the federal government has clamped down on pro-Palestinian student protesters, noting two incidents of protesters being detained by ICE allegedly for speaking against Israel.

“I think the reason that people want us to be quiet about it is because when you do talk about it, there is just no way to justify it,” Ewen-Campen said.

“I am not under any illusion that Somerville is going to have some enormous impact on the world [by passing this ordinance], but I do think that all of us collectively deciding to be silent about this does have an impact on the world,” he said. “That is why I think it is worth it to have taken this action, and that is why I have asked for all of your support tonight.”

Strezo invoked the Holocaust to explain why she considered the ban antisemitic, referring to Kristallnacht, the Nov. 9-10, 1938, pogrom against Jews in Germany and Austria.

“A few years before Kristallnacht, the Nazis worked to deter the public from shopping at Jewish businesses,” she said. “Their efforts started in moments like tonight.” On behalf of her Jewish community, Strezo emphasized that the ordinance “makes us feel targeted. It makes us feel unsafe. It makes us feel unwelcome.”

As she spoke, members of the group Somerville for Palestine (S4P), who had gathered outside City Hall for a rally in advance of and throughout the meeting, could be heard through the window, the chanting getting increasingly louder until the words were clearly audible over Strezo’s speech: “Disclose, divest, we will not stop, we will not rest.”

“This ordinance will do nothing to solve the real conflict in the Middle East,” Strezo said. “What it will do and has been doing is make Jewish people and Israelis feel less welcome in our city spaces.”

One councilor pointed out that the ordinance, while worth passing, was not what she’d hoped. Councilor Emily Hardt said, “Supporting Palestinian human rights and standing firmly against antisemitism are not contradictory positions. I believe that both are essential to our commitment to human dignity.” She went on to say that she would have preferred an ordinance that was focused on the actions of the U.S. government, “our government,” but given that this was the ordinance up for the vote, she would support it. “I appreciate the attempts to align use of our resources with our commitments to the rights and dignity of all people, in Israel and Palestine and around the world,” she said.

When the vote was finalized, members of the group Somerville for Palestine and other supporters of the ordinance, many wearing keffiyehs, stood up and cheered as they left the chamber. Shalom Somerville members and others opposing the ordinance, many of whom wore white shirts with blue square pins and had stickers with “I’m not welcome here” on their chests, stood silently as most of the room emptied.

“It’s disappointing seeing councilors knowingly abdicating their responsibility,” said Sam Gechter, president of Shalom Somerville, the local community group that has been active in opposing both the 2025 ballot question and the ordinance. “[Mayor Wilson] made several promises that he would veto it during the campaign. He said he would veto anything that named a country, so we would love to see him do that.”

Activists from the group Somerville for Palestine hold a small protest outside City Hall, Somerville, Mass., Nov. 12, 2026. (Photo by Gavi Klein)

“It feels so clear that this is what the majority want given that ten of our councilors voted yes,” said Mo Katz-Christy, a member of S4P’s leadership and Jewish Caucus. S4P was a major advocate for the original ballot Question 3 and worked with Councilor Ewen-Campen on the ordinance.

“They passed a strong ordinance that named Israel and Palestine, that named the genocide,” Katz-Christy said, as the S4P group played music in celebration behind them. “It’s targeting companies that are really bad actors.”

Under the ordinance, any vendor who is submitting a bid for the city’s business would have to certify it meets the criteria outlined in the ordinance. If their certification is contested, the city will consult the findings of a number of international organizations and lists, including the database of business enterprises maintained by the United Nations Office of the High Commissioner for Human Rights, and the divestment short-list database maintained by the American Friends Service Committee’s Investigate Project. The ordinance specifies that a company could be excluded from this prohibition should the director of finance deem that their services “are essential to the operation of the city, including by avoiding a significant financial burden.”

In the final Legislative Matters Committee meeting discussing the ordinance on Oct. 27, chief procurement officer Angela Allen, echoing the earlier sentiments of City Solicitor Cindy Amara, expressed concerns that the ordinance “would likely not sustain a legal challenge.” She noted that the city does not have the legal authority to debar bidders (prospective vendors) and that she was unsure who would be responsible for making the final call on whether or not a company met the criteria in the ordinance.

“This adds another layer of complexity that I am concerned, from a practical standpoint, could cause confusion and delay that would not be in the best interest of the city,” she said.

The vote came after several rounds of negotiations in the city’s Legislative Matters Committee, during which councilors debated the ethical and financial merits of the ordinance. The final ordinance that was voted on included updates in language that specified the companies that would be included in the ban must be “directly, knowingly and consistently” enabling or facilitating violations of humanitarian law, including in “Israel and Palestine.”

Longtime Somerville resident and Shalom Somerville member Kate Auspitz, who was present at the meeting, said, “I will never vote for any of them [city councilors] again except for Kristen Strezo… I do think it’s antisemitic, whatever they say. I think it’s denying Jews self-determination.”

Outside, in line to enter the City Council chambers, Willie Burnley Jr., a member of Boston Democratic Socialists of America who ran for mayor against Wilson last year and supported ballot Question 3, said: “I’m here to support my neighbors who are fighting for a better world, who are trying to get their city councilors to fight for the will of the people.”

This article originally appeared on JTA.org.

The post Boston suburb votes to divest from Israel appeared first on The Forward.

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House Democratic leader Hakeem Jeffries calls for ‘dramatic change’ in Israel policy

(JTA) — U.S. House of Representatives Minority Leader Hakeem Jeffries, a New York Democrat poised to become the chamber’s speaker in January, called for a significant shift in the U.S.-Israel relationship but stopped short of opposing defense partnerships.

“The status quo is unacceptable, and we need dramatic change,” Jeffries told reporters at a Thursday press conference.

Jeffries expressed a need for such change with respect to the West Bank, to Gaza and to a memorandum of understanding with Israel over military aid set to expire in 2028. That agreement, signed by the Obama administration in 2016, pledged $38 billion in military aid for Israel from fiscal years 2019 through 2028.

President Donald Trump has said he will wind the aid down before it is set to lapse, citing Israel’s unpopularity, and Israeli Prime Minister Benjamin Netanyahu also backs ending military aid and replacing it by strengthening U.S.-Israel military cooperation.

But when asked about recent demands from Sen. Chris Van Hollen to remove provisions on defense collaborations with Israel from the National Defense Authorization Act – the model of what Netanyahu hopes to sustain – Jeffries responded that he hadn’t spoken with the senator. Van Hollen, a Democrat from Maryland, plans to challenge Senate Minority Leader Chuck Schumer leadership of the Senate Democratic caucus when Democrats take over the chamber in January.

Instead, Jeffries said that “things have to dramatically change over in the Middle East,” without elaborating on the details of such changes. He stressed the importance of ensuring “a safe and secure Israel living side by side as a Jewish and democratic state with an independent Palestinian state that provides dignity and self-determination for the Palestinian people.” Netanyahu and much of the Israeli public oppose the establishment of a Palestinian state.

While Jeffries noted that he wasn’t saying anything he hasn’t “previously said publicly,” his decision to reiterate this need for change following the election as Democrats are set to seize control of Congress demonstrates how the party is adopting a more critical posture on Israel.

This past summer, Jeffries wrote to colleagues urging them to reject an amendment proposed by Rep. Thomas Massie, a Republican from Kentucky, that would have cut military aid to Israel. While a slight majority of Democrats voted in favor of the measure, it was defeated after getting no Republican support aside from its sponsor.

Jeffries had argued at the time that “there are more decisive ways to achieve the urgent change necessary when it comes to the far-right Netanyahu government,” warning that Massie’s amendment would have restricted Israel’s ability to confront Hamas, Hezbollah and other terror groups.

Nonetheless, Jeffries also noted in the letter that the Obama-era memorandum of understanding “expires imminently,” and that “a meaningful change in direction is needed.” Writing that Israel has a robust economy and is capable of paying for its own weapons, he said that future security arrangements “should be structured consistently with defense agreements that exist with our other Western allies.”

Since writing that letter in July in the lead-up to the midterm elections, Jeffries focused primarily on domestic issues and didn’t often address the Israeli-Palestinian conflict. On Thursday, however, the topic was back on the table.

“We’ll work as a caucus to make sure that we can bring about the just and lasting peace that Israelis and Palestinians deserve,” Jeffries said.

This article originally appeared on JTA.org.

The post House Democratic leader Hakeem Jeffries calls for ‘dramatic change’ in Israel policy appeared first on The Forward.

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