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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Iran Faces Nationwide Protests Amid Economic Collapse as Israel Voices Support for Demonstrators
Protesters demonstrate against poor economic conditions in Tehran, Iran, with some shopkeepers closing their stores on Dec. 29, 2025, in response to ongoing hardships and fluctuations in the national currency. Photo: ZUMA Press Wire via Reuters Connect
Iran on Monday experienced a second straight day of expanding nationwide anti-government protests, with violent clashes between demonstrators and security forces escalating as the country grapples with unprecedented domestic crises amid Israel’s open support for the protesters.
On Sunday, thousands of people joined protests across Tehran as shopkeepers closed their stores and went on strike over the country’s deepening economic crisis and the rial — the nation’s currency — plummeting to record lows, Iranian media reported.
Demonstrators are now calling to extend strikes into a third day on Tuesday, with closures reported across key markets and protests spreading nationwide amid mounting economic pressure and growing calls for regime change.
With public unrest sweeping the nation and disrupting commercial districts, security forces have escalated their crackdown, clashing violently with protesters while firing tear gas at shopkeepers.
In widely circulated social media videos, protesters can be heard chanting slogans such as “Death to the dictator” and “[Iranian Supreme Leader Ayatollah Ali Khamenei] will be toppled this year,” while also calling for Iranian President Masoud Pezeshkian to step down.
Videos sent to Iran International show security forces confronting protesting shopkeepers in central Tehran on Monday, with riot police deployed around the Grand Bazaar and tear gas used on Jomhouri Street near the Hafez underpass. pic.twitter.com/OyhQlyUJaN
— Iran International English (@IranIntl_En) December 29, 2025
On Monday, Pezeshkian made his first official response to the protests, announcing that government officials had been instructed to engage in talks with community leaders.
“I have instructed the interior minister to hear the legitimate demands of the protesters by engaging in dialogue with their representatives, so the government can fully address the issues and respond responsibly,” the Iranian leader said in a televised speech.
According to Iranian media, Pezeshkian also appointed former economy minister Abdolnaser Hemmati as the new head of the central bank, announcing a leadership change amid growing criticism over the rial’s historic decline and accelerating inflation.
Meanwhile, Israel has openly expressed support for the protests, denouncing the Islamist regime’s ongoing oppression and pointing to the country’s dire economic and social conditions.
“People in Iran are exhausted with the regime and the collapsed economy,” Israel’s Foreign Ministry wrote in a post on its Persian-language X account.
چون اسرائیل همیشه در کنار مردم ایران ایستاده است. https://t.co/KTC6j44Cpr
— اسرائیل به فارسی (@IsraelPersian) December 29, 2025
Former Israeli Prime Minister Naftali Bennett also voiced his support for the protesters, saying they deserve a better future and affirming that the international community stands with them.
”The Iranian people have a glorious past, and they can have an even more glorious future. That future depends on every one of you,” Bennett said in a video posted on X.
“So, to all the brave men and women now rising up across your country, all the nations of the free world stand with you in your just struggle. Change is possible, there will be a better Middle East,” he continued.
Meanwhile, the Mossad — Israel’s national intelligence agency — used its X account in Farsi to urge the Iranian people to stand up to the regime, indicating agents would join them in support.
“Let’s come out to the streets together,” the Mossad wrote. “The time has come. We are with you. Not just from afar and verbally. We are with you in the field as well.”
با هم به خیابان ها بیایید. وقتش رسیده.
ما همراه شما هستیم. نه تنها از راه دور و شفاهی. در میدان نیز همراهتان هستیم.— Mossad Farsi (@MossadSpokesman) December 29, 2025
Iranian authorities warned that anyone accused of disrupting the country’s economic system would face punishment, calling such acts part of a “foreign-backed effort to destabilize the country.”
The Iranian Interior Ministry blamed the growing unrest on “hostile psychological operations,” claiming that foreign exchange fluctuations were driven by “enemy inducements” rather than economic factors, while urging the public to resist outside propaganda.
Iran has been facing a brutal economic and ecological crisis, with crippling pressure on its water and energy resources, forcing the government to take steps to relocate its capital amid mounting economic and foreign sanctions.
#BREAKING A video obtained by Iran International shows security forces shooting directly at protesters in Hamadan on Monday. pic.twitter.com/MiSXcdyrnp
— Iran International English (@IranIntl_En) December 29, 2025
As the country’s domestic crises deepen, the government has also intensified its internal crackdown.
According to Iran Human Rights Monitor (IHR), a Norway-based NGO that tracks the death penalty in the country, at least 1,791 people have been executed this year, marking a staggering rise from the 993 executions recorded in 2024.
Most of those executed were accused of collaborating with Mossad and aiding covert operations in Iran, such as assassinations and sabotage targeting the country’s nuclear program.
With at least 61 women among those executed, Iran remains the world’s leading executioner on a per capita basis, using capital punishment as a tool of repression, fear, and ideological control.
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Trump Warns Iran of Possible Strike, Urges Hamas to Disarm After Meeting Netanyahu
US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu upon arrival for meetings at Trump’s Mar-a-Lago club in Palm Beach, Florida, US, Dec. 29, 2025. Photo: REUTERS/Jonathan Ernst
US President Donald Trump said on Monday the United States could support another major strike on Iran were it to resume rebuilding its ballistic missile or nuclear weapons programs and warned Hamas of severe consequences if it does not disarm.
Speaking beside Israeli Prime Minister Benjamin Netanyahu following a meeting at his Mar-a-Lago estate in Florida, Trump suggested Tehran may be working to restore its weapons programs after a massive US strike in June.
“I’ve been reading that they’re building up weapons and other things, and if they are, they’re not using the sites we obliterated, but possibly different sites,” Trump told reporters during a press conference.
“We know exactly where they’re going, what they’re doing, and I hope they’re not doing it because we don’t want to waste fuel on a B-2,” he added, referring to the bomber used in the earlier strike. “It’s a 37-hour trip both ways. I don’t want to waste a lot of fuel.”
Trump, who has broached a potential nuclear deal with Tehran in recent months, said his talks with Netanyahu focused on advancing the fragile Gaza peace deal he brokered and addressing Israeli concerns over Iran and over Hezbollah in Lebanon.
Iran, which fought a 12-day war with Israel in June, said last week that it had conducted missile exercises for the second time this month.
Netanyahu said last week that Israel was not seeking a confrontation with Iran, but was aware of the reports, and said he would raise Tehran’s activities with Trump.
A SECOND PHASE IN GAZA?
Trump said he wanted to move to the second phase of the ceasefire deal between Israel and the Palestinian terrorist group Hamas reached in October after two years of fighting in Gaza, a progression that entails international peacekeeping forces deployed in the Palestinian enclave.
Israel and Hamas accuse each other of major breaches of the deal and look no closer to accepting the much more difficult steps envisaged for the next phase. Hamas, which has refused to disarm, has been reasserting its control as Israeli troops remain entrenched in about half the territory.
Israel has indicated that if Hamas is not disarmed peacefully, it will resume military action to make it do so.
During his Monday comments, Trump heaped the blame on the terrorist group for not disarming more promptly, arguing that Israel had lived up to its side of the deal and warning that Hamas was inviting grave consequences.
“There will be hell to pay,” Trump warned when asked what he will do if Hamas does not lay down its arms. He has made similar statements at previous intervals during the fighting.
Netanyahu said this month that Trump had invited him for the talks, as Washington pushes to establish transitional governance for the Palestinian enclave amid Israeli reluctance to move forward.
The deployment of the international security force was mandated by a Nov. 17 UN Security Council resolution.
While Washington has brokered three ceasefires involving its longtime ally – between Israel and Hamas, Israel and Iran, and Israel and Lebanon – Netanyahu is wary of Israel‘s foes rebuilding their forces after they were considerably weakened in multiple wars.
Overall, Trump’s comments suggested he remains firmly in Netanyahu’s camp, even as some aides have privately questioned the Israeli leader’s commitment to the Gaza ceasefire. His comments also suggested he is willing to risk additional hostilities related to Gaza and Iran, even as Trump has taken credit for resolving Israel‘s wars in both places.
Trump struck a warm tone as he greeted Netanyahu before their meeting, going so far as to say that Israeli President Isaac Herzog had told him he planned to pardon Netanyahu of corruption-related charges – a conversation Herzog’s office immediately denied took place.
Netanyahu reciprocated, telling reporters after the meeting that he was gifting Trump the country’s Israel Prize, which he said has historically been reserved for Israelis.
NEXT STEPS IN GAZA CEASEFIRE PLAN
Trump’s plan to end the Gaza war ultimately calls for Israel to withdraw from the Palestinian territory and Hamas to give up its weapons and forgo a governing role.
The first phase of the ceasefire included a partial Israeli withdrawal, an increase in aid and the exchange of Israeli hostages kidnapped by Hamas for Palestinian detainees and prisoners.
An Israeli official in Netanyahu’s circle said that the prime minister would demand that the first phase of the ceasefire be completed by Hamas returning the remains of the last Israeli hostage left in Gaza, before moving ahead to the next stages. The family of the deceased hostage, Ran Gvili, joined the prime minister’s visiting entourage.
Israel has yet to open the Rafah crossing between Gaza and Egypt, also a condition of Trump’s plan, saying it will only do so once Gvili’s remains are returned.
Trump said that he and Netanyahu did not agree fully on the issue of the West Bank but the Republican leader did not lay out what the disagreement was.
TURKEY, SYRIA ALSO DISCUSSED
Before the meeting, Trump told reporters he would talk to Netanyahu about the possibility of stationing Turkish peacekeepers in Gaza. That is a fraught subject – while Trump has frequently praised Turkish President Tayyip Erdogan, Israel and Turkey have a much more circumspect relationship.
While the fighting in Gaza has abated, it has not stopped entirely. Although the ceasefire officially began in October, Israeli strikes have killed more than 400 Palestinians — according to Hamas-controlled Gaza health officials — and Palestinian terrorists have killed three Israeli soldiers.
Netanyahu said on Monday that Israel was keen to ensure a peaceful border with Syria, and Trump said he was sure Israel would get along with President Ahmed al-Sharaa, who took power after longtime strongman Bashar al-Assad was deposed last year.
But Israel has been suspicious of the new leader, who was once a member of al-Qaeda, going so far as to bomb government buildings in Damascus this July.
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Global Antisemitism Sparks Surge in Aliyah From Western Countries as Jews Leave US, UK, France for Israel
New olim disembark at Tel Aviv’s Ben Gurion Airport on the first charter aliyah flight after he Oct. 7, 2023, Hamas attacks, arriving to begin new lives in Israel. Photo: The Algemeiner
As global antisemitism continues to skyrocket, Israel recorded a surge in Jewish immigration from Western nations specifically in 2025, despite an overall decline in Jews abroad moving to their ancient homeland.
Israel welcomed over 21,900 Jews from more than 100 countries this year amid ongoing hostility abroad. The figure represented a drop of about one-third from last year’s numbers, due largely to a steep dip in Russian emigration.
However, aliyah – the process of Jews immigrating to Israel – from the United States, France, the United Kingdom, and other Western countries surged sharply this year, according to data released Monday by Israel’s Immigration and Absorption Ministry.
This growing migration pattern comes as Jewish communities around the world, especially in Europe, have faced a troubling surge in antisemitic incidents and anti-Israel sentiment since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Jewish leaders have consistently called on authorities to take swift action against the rising wave of targeted attacks and anti-Jewish hate crimes, ranging from the vandalism of murals and businesses to violent physical assaults, that their communities continue to face.
“Aliyah to Israel in 2025 is a moving testament to Jewish resilience and the strength of the Zionist spirit, even amid security and national challenges,” Jewish Agency chairman Maj. Gen. (res.) Doron Almog said in a statement.
“In the shadow of the war, thousands of young people and families chose to bind their fate with Israel and build a shared future here,” he continued. “Aliyah is Israel’s growth engine, demographically, socially, economically, and morally.”
Continuing a steady upward trend, arrivals from France jumped 45 percent this year to 3,300, up from 2,200 in 2024, while immigration from the UK rose almost 20 percent to 840 immigrants.
Ministry data also showed 420 newcomers from Canada, 220 from South Africa, and 180 from Australia.
These latest figures come as Jewish communities worldwide warn of escalating threats in the wake of a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach that left 15 dead and at least 40 injured.
Earlier this year, a string of deadly terrorist attacks also targeted Jewish communities abroad, including the Yom Kippur assault in Manchester that killed two Jewish men, the firebombing of a march for Israeli hostages in Boulder, Colorado – which killed one and injured 13 – and the murder of two Israeli Embassy staffers in Washington, DC.
According to Nefesh B’Nefesh (NBN), a nonprofit that promotes and facilitates aliyah from the US and Canada, overall North American immigration rose about 12 percent this year to 4,150 new arrivals, the highest annual total the organization has seen in four years.
“These olim [or new immigrants] underscore that aliyah is not solely a personal milestone, but a national and historic endeavor,” NBN executive director Rabbi Yehoshua Fass said in a statement.
“Together, these new olim are already helping to address Israel’s national needs and strengthen its future, and we recognize the significance of their decision to establish their lives in the State of Israel at this pivotal moment in the country’s history,” he continued.
Among all countries, Russia accounted for the largest number of immigrants in 2025, with about 8,300 arriving, continuing a trend seen every year since the 1990s. Yet, this figure represents nearly a 60 percent decline from 19,500 last year and is only a fraction of the 74,000 immigrants who arrived in 2022 following Russia’s invasion of Ukraine.
The ministry also showed that about a third of all new immigrants during the year were aged 18–35, highlighting a continued trend of younger Jews making aliyah.
Since the start of the war in Gaza, the Israeli government has been working to boost the country’s capacity to attract and absorb rising numbers of new arrivals, introducing initiatives such as partnering with Israeli companies to provide immediate employment and offering a zero percent income tax rate for immigrants arriving in 2026.
Earlier this year, the government also unveiled a $46.4 million program to support immigrant integration and attract skilled Jewish candidates with in-demand expertise, including a reform to expedite professional licensing for new arrivals.
According to Jewish Agency data, roughly 30,000 Jews worldwide began the immigration process in 2025, with particularly significant increases seen in the UK and Australia.
Despite these figures, Israel still faces a net migration deficit, with more people leaving than arriving — a trend experts warn is expected to continue next year.
In 2024, approximately 80,000 Israelis left the country while only 24,000 returned, creating an unprecedented negative migration balance of almost 58,000 people, according to the Israeli Bureau of Statistics.