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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Iran Rounds Up Thousands in Mass Arrest Campaign After Crushing Unrest
A billboard with a picture of Iran’s flag, on a building in Tehran, Iran, Jan. 24, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Plainclothes Iranian security forces have rounded up thousands of people in a campaign of mass arrests and intimidation to deter further protests after crushing the bloodiest unrest since the 1979 Islamic Revolution, sources told Reuters.
Modest protests that began last month in Tehran’s Grand Bazaar over economic hardship unleashed long-suppressed wider grievances and swiftly escalated into the gravest existential threat to Iran‘s Shi’ite theocracy in nearly five decades, with protesters commonly calling for ruling clerics to step down.
Authorities cut internet access and stifled the unrest with overwhelming force that killed thousands, according to rights groups. Tehran blames “armed terrorists” linked to Israel and the United States for the violence.
Within days, plainclothes security forces launched a campaign of widespread arrests accompanied by an intensified street presence based around checkpoints, according to five activists who spoke on condition of anonymity from inside Iran.
They said detainees had been placed in secret lockups.
“They are arresting everyone,” one of the activists said. “No one knows where they are being taken or where they are being held. With these arrests and threats, they are trying to inject fear into society.”
Similar accounts were given to Reuters by lawyers, medics, witnesses, and two Iranian officials speaking on condition of anonymity to avoid retribution by security services.
They said the roundups appeared aimed at preventing any serious revival of protests by spreading fear just as the clerical establishment faces rising external pressure.
Uncertainty over the possibility of military action against the Islamic Republic has lingered since US President Donald Trump said last week that an “armada” was heading toward the country but that he hoped he would not have to use it.
On Wednesday, however, he doubled down on his threats by demanding Iran negotiate curbs on its nuclear program, warning that any future US attack would be “far worse” than one day of airstrikes last June on three nuclear sites.
Multiple Western and Middle Eastern sources told Reuters this week that Trump is weighing options against Iran that include targeted strikes on security forces and leaders to inspire protesters, although Israeli and Arab officials said air power alone would not topple the clerical establishment.
ROUNDED UP FOR PROTESTS IN PREVIOUS YEARS
One of the activists said security forces were detaining not only people accused of involvement in the latest unrest but also those arrested during protests in previous years, “even if they had not participated this time, plus members of their families.”
The latest death toll compiled by the US-based HRANA rights group stands at 6,373 – 5,993 protesters, 214 security personnel, 113 under-18s, and 53 bystanders. Arrests stand at 42,486, according to HRANA, which is investigating an additional nearly 20,000 possible deaths.
Several media outlets have reported the death toll could exceed 30,000 citing sources inside Iran.
Judiciary officials have warned that “those committing sabotage, burning public property, and involved in armed clashes with security forces” could face death sentences.
The UN human rights office told Reuters on Thursday it understood that the number of detainees was very high and they were at risk of torture and unfair trials. Mai Soto, the UN Special Rapporteur on Iran, said the thousands of detainees included doctors and health-care workers.
UNOFFICIAL DETENTION CENTERS, THOUSANDS OF ARRESTS
Two Iranian officials, speaking on condition of anonymity, confirmed to Reuters that thousands of arrests had been carried out in the past few days.
They said many detainees were being held in unofficial detention sites, “including warehouses and other improvised locations,” and the judiciary was acting quickly to process cases.
Iranian authorities declined to comment publicly on the number of arrests, or say where the detainees were being held. Authorities said on Jan. 21 that 3,117 were killed in the unrest, including 2,427 civilians and security personnel.
Amnesty International reported on Jan. 23 that “sweeping arbitrary detentions, enforced disappearances, bans on gatherings, and attacks to silence families of victims mark the suffocating militarization imposed in Iran by the Islamic Republic’s authorities in the aftermath of protest massacres.”
Arrests are continuing across the sprawling country, from small towns to the capital, witnesses and activists said.
“They arrested my brother and my cousin a few days ago,” said a resident of northwestern Iran who asked not to be named.
“They stormed our home in plainclothes, searched the entire house, and took all the laptops and mobile phones. They warned us that if we make this public, they will arrest all of us.”
FAMILIES FRANTIC OVER MISSING YOUNG PEOPLE
More than 60% of Iran‘s 92 million people are under the age of 30. Although the latest protests were snuffed out, clerical rulers will eventually risk more demonstrations if the heavy repression persists, according to rights activists.
Three Iranian lawyers told Reuters that dozens of families had approached them in recent days seeking help for relatives who had been detained.
“Many families are coming to us asking for legal assistance for their detained children,” one lawyer said. “Some of those arrested are under 18 – boys and girls.”
Human rights groups have long said Iranian security organs use informal detention sites during periods of serious unrest, holding detainees without access to lawyers or family members for extended periods.
Five doctors told Reuters that protesters wounded during protests had been removed from hospitals by security forces and dozens of doctors had been summoned by authorities or warned against helping injured demonstrators.
Prison authorities denied holding wounded protesters.
Families of five detainees said the lack of information about their whereabouts itself had become a form of punishment.
“We don’t know where they are, whether they are still alive, or when we’ll see them,” said an Iranian man whose daughter was rounded up. “They took my child as if they were arresting a terrorist.”
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Israeli Parliament Gives Initial Approval for 2026 Budget, Averting Snap Election for Now
Israeli Prime Minister Benjamin Netanyahu attends a session of the Knesset, Israel’s parliament, in Jerusalem, Jan. 26, 2026. Photo: REUTERS/Ronen Zvulun
Israel‘s parliament gave initial approval to the 2026 state budget draft on Thursday, handing Prime Minister Benjamin Netanyahu a temporary political reprieve by averting the immediate prospect of an early election.
Lawmakers voted 62-55 in favor of the spending plan, which totals 662 billion shekels ($214.43 billion), excluding debt servicing, and sets a budget deficit ceiling of 3.9% of gross domestic product this year.
The budget, as well as an accompanying economic plan, still faces a difficult path to final approval amid deepening polarization within Netanyahu’s governing coalition. Under Israeli law, the budget must be passed by the end of March or parliament would automatically dissolve, triggering a snap election.
Tensions inside the coalition have simmered for more than two years, fueled by disagreements over the war in Gaza, the ceasefire reached in October that halted the fighting, and demands by ultra-Orthodox Jewish parties for legislation exempting religious seminary students from mandatory military service.
Some ultra-Orthodox lawmakers did not vote in favor of the budget since a military conscription bill has not yet been approved.
Netanyahu’s other right-wing coalition partners – as well as opposition parties – argue that ultra-Orthodox men must share the burden of military service, particularly after two years of fighting in Gaza and Lebanon in which nearly 1,000 Israeli soldiers were killed.
($1 = 3.0872 shekels)
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Trump Weighs Iran Strikes to Inspire Renewed Protests, Sources Say
US President Donald Trump delivers a speech on energy and the economy, in Clive, Iowa, US, Jan. 27, 2026. Photo: REUTERS/Kevin Lamarque
US President Donald Trump is weighing options against Iran that include targeted strikes on security forces and leaders to inspire protesters, multiple sources said, even as Israeli and Arab officials said air power alone would not topple the clerical rulers.
Two US sources familiar with the discussions said Trump wanted to create conditions for “regime change” after a crackdown crushed a nationwide protest movement earlier this month, killing thousands of people.
To do so, he was looking at options to hit commanders and institutions Washington holds responsible for the violence, to give protesters the confidence that they could overrun government and security buildings, they said. Trump has not yet made a final decision on a course of action including whether to take the military path, one of the sources and a US official said.
The second US source said the options being discussed by Trump‘s aides also included a much larger strike intended to have lasting impact, possibly against the ballistic missiles that can reach US allies in the Middle East or its nuclear enrichment programs. Iran has been unwilling to negotiate restrictions on the missiles, which it sees as its only deterrence against Israel, the first source said.
The arrival of a US aircraft carrier and supporting warships in the Middle East this week has expanded Trump‘s capabilities to potentially take military action, after he repeatedly threatened intervention over Iran‘s crackdown.
The US Navy sent an additional warship to the Middle East, a US official told Reuters on Thursday. The official, who was speaking on the condition of anonymity, said the USS Delbert D. Black had entered the region in the past 48 hours. This brings the number of destroyers in the Middle East to six, along with the aircraft carrier and three other littoral combat ships. The additional warship in the region was first reported by CBS News.
Reuters spoke to more than a dozen people for this account of the high-stakes deliberations over Washington’s next moves regarding Iran. Four Arab officials, three Western diplomats, and a senior Western source whose governments were briefed on the discussions said they were concerned that instead of bringing people onto the streets, US strikes could weaken a movement already in shock after the bloodiest repression by authorities since the 1979 Islamic Revolution.
Alex Vatanka, director of the Iran Program at the Middle East Institute, said that without large-scale military defections Iran‘s protests remained “heroic but outgunned.”
The sources in this story requested anonymity to talk about sensitive matters. Iran‘s foreign office, the US Department of Defense, and the White House did not respond to requests for comment. The Israeli Prime Minister’s office declined to comment.
Trump urged Iran on Wednesday to come to the table and make a deal on nuclear weapons, warning that any future US attack would be “far worse” than a June bombing campaign against three nuclear sites. He described the ships in the region as an “armada” sailing to Iran.
A senior Iranian official told Reuters that Iran was “preparing itself for a military confrontation, while at the same time making use of diplomatic channels.” However, Washington was not showing openness to diplomacy, the official said. The US official said the current weakness of the regime encouraged Trump to apply pressure and seek a deal on denuclearization.
Iran, which says its nuclear program is civilian, was ready for dialogue “based on mutual respect and interests” but would defend itself “like never before” if pushed, Iran‘s mission to the United Nations said in a post on X on Wednesday.
Trump has not publicly detailed what he is looking for in any deal. His administration’s previous negotiating points have included banning Iran from independently enriching uranium and restrictions on long-range ballistic missiles and on Tehran’s already-weakened network of armed proxies in the Middle East.
LIMITS OF AIR POWER
A senior Israeli official with direct knowledge of planning between Israel and the United States said Israel does not believe airstrikes alone can topple the Islamic Republic, if that is Washington’s goal.
“If you’re going to topple the regime, you have to put boots on the ground,” he told Reuters, noting that even if the United States killed Supreme Leader Ayatollah Ali Khamenei, Iran would “have a new leader that will replace him.”
Only a combination of external pressure and an organized domestic opposition could shift Iran’s political trajectory, the official said.
The Israeli official said Iran’s leadership had been weakened by the unrest but remained firmly in control despite the ongoing deep economic crisis that sparked the protests.
Multiple US intelligence reports reached a similar conclusion, that the conditions that led to the protests were still in place, weakening the government, but without major fractures, two people familiar with the matter said.
The Western source said they believed Trump‘s goal appeared to be to engineer a change in leadership, rather than “topple the regime,” an outcome that would be similar to Venezuela, where US intervention replaced the president without a wholesale change of government. During a US Senate hearing about Venezuela on Wednesday, US Secretary of State Marco Rubio said “the hope” was for a similar transition if Khamenei were to fall, although he recognized that the situation in Iran was far more complex. The US official said it was unclear who would take over if Khamenei were out of power.
Israel’s military intelligence chief, General Shlomi Binder, held talks on Iran with senior officials at the Pentagon, the CIA, and the White House on Tuesday and Wednesday, a source familiar with the matter said. Axios reported that he shared intelligence on possible Iranian targets.
Khamenei has publicly acknowledged several thousand deaths during the protests. He blamed the unrest on the United States, Israel and what he called “seditionists.”
U.S.-based rights group HRANA has put the unrest-related death toll at 5,937, including 214 security personnel, while official figures put the death toll at 3,117. Reuters has been unable to independently verify the numbers.
Several media outlets have reported the death toll could exceed 30,000 citing sources inside Iran.
KHAMENEI RETAINS CONTROL BUT LESS VISIBLE
At 86, Khamenei has retreated from daily governance, reduced public appearances, and is believed to be residing in secure locations after Israeli strikes last year decimated many of Iran’s senior military leaders, regional officials said.
Day-to-day management has shifted to figures aligned with the Islamic Revolutionary Guard Corps (IRGC), including senior adviser Ali Larijani, they said. The powerful Guards dominate Iran‘s security network and big parts of the economy.
However, Khamenei retains final authority over war, succession, and nuclear strategy – meaning political change is very difficult until he exits the scene, they said. Iran‘s foreign ministry did not respond to questions about Khamenei.
In Washington and Jerusalem, some officials have argued that a transition in Iran could break the nuclear deadlock and eventually open the door to more cooperative ties with the West, two of the Western diplomats said.
But, they cautioned, there is no clear successor to Khamenei. In that vacuum, the Arab officials and diplomats said they believe the IRGC could take over, entrenching hardline rule, deepening the nuclear standoff and regional tensions.
Any successor seen as emerging under foreign pressure would be rejected and could strengthen, not weaken the IRGC, the official said.
Across the region, from the Gulf to Turkey, officials say they favor containment over collapse – not out of sympathy for Tehran, but out of fear that turmoil inside a nation of 90 million, riven by sectarian and ethnic fault lines, could unleash instability far beyond Iran‘s borders.
A fractured Iran could spiral into civil war as happened after the 2003 US invasion of Iraq, two of the Western diplomats warned, unleashing an influx of refugees, fueling Islamist militancy, and disrupting oil flows through the Strait of Hormuz, a global energy chokepoint.
The gravest risk, analyst Vatanka warned, is fragmentation into “early-stage Syria,” with rival units and provinces fighting for territory and resources.
REGIONAL BLOWBACK
Gulf states – long‑time US allies and hosts to major American bases – fear they would be the first targets for Iranian retaliation that could include Iranian missiles or drone attacks from the Tehran-aligned Houthis in Yemen.
Saudi Arabia, Qatar, Oman, and Egypt have lobbied Washington against a strike on Iran. Saudi Crown Prince Mohammed bin Salman has told Iranian President Masoud Pezeshkian that Riyadh will not allow its airspace or territory to be used for military actions against Tehran.
“The United States may pull the trigger,” one of the Arab sources said, “but it will not live with the consequences. We will.”
Saudi Defense Minister Prince Khalid bin Salman was in Washington this week for meetings with US officials focused on Iran, according to a source familiar with the discussions.
A batch of 1,000 drones was received by the various branches of the Iranian army, semi-official Tasnim news agency reported on Thursday, amid growing tensions.
“In accordance with the threats ahead, the army maintains and enhances its strategic advantages for rapid combat and imposing a crushing response against any aggressor,” the army‘s Commander-in-Chief Amir Hatami said.
Mohannad Hajj-Ali of the Carnegie Middle East Center said the US deployments suggest planning has shifted from a single strike to something more sustained, driven by a belief in Washington and Jerusalem that Iran could rebuild its missile capabilities and eventually weaponize its enriched uranium.
The most likely outcome is a “grinding erosion – elite defections, economic paralysis, contested succession – that frays the system until it snaps,” analyst Vatanka said.