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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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The boycott of Israel is increasingly targeting individuals

As Israel’s international pariah status grows, the movement intended to boycott and isolate the country is starting to target individual Israelis — including many with little or no connection to Israel’s actions, and in some cases those who are aligned with its international critics.

Organizers of the boycott, divestment and sanctions movement, which seeks to isolate Israel, have focused on organizations and companies that they contend support the Israeli state, whether or not they are located in Israel, while cautioning that “it does not call for or condone boycotts of individuals because of their Israeli or Jewish origin.”

But that doesn’t stop it from happening.

Nadav Lapid, an Israeli filmmaker and dissident living in France, was the latest victim of this trend. But it has also hit Israeli celebrities who have posted perfunctory statements of solidarity with the country, Israeli musicians with no controversial statements and Israeli chefs operating restaurants in the United States. Israelis have been assaulted for speaking Hebrew abroad, and Israelis studying at American universities have reported being ostracized by classmates.

R.F. Kuang, an American author, even faced backlash from fans for including an Israeli character in her latest novel.

Sometimes the Israelis who face opprobrium are genuine advocates for the country. Others are just Israelis who have expressed warm feelings toward their homeland. Deni Avdija, a star forward on the Portland Trail Blazers, is a prime example of this. He has not shared his political views about Israel or its actions in Gaza, once wrote “Am Yisrael Chai” on his sneakers and wrapped himself in an Israeli flag courtside after Oct. 7.

“I obviously stand for my country, because that’s where I’m from,” he told the Athletic. “I don’t really get into politics, because it’s not my job.”

He scoffed at “all this hate” from fans who act “like I’m deciding things in the world.”

***

The justification for this kind of targeting varies, but it centers on a few key arguments. One is a misunderstanding of the boycott movement and its demands. An Israeli Harvard graduate student recounted a classmate who requested not to work with the Israeli student because “they had pro-Palestinian politics that required them to avoid normal relations, such as collaborating on a school group project, with an Israeli.”

This is not what the BDS movement classifies as “normalization,” which it describes as Israelis and Arabs sharing a public platform together.

Other arguments for shunning Israelis raise thornier issues.

Two major claims center on the premise that Israeli Jews are uniquely complicit in their country’s human rights abuses. If you believe that Israel is a settler colony operating under an apartheid regime, then the country’s Jewish citizens are benefiting from this dynamic in ways that, say, Russian or Chinese citizens do not inherently benefit from their own government’s problematic actions.

And, more tangibly, Israel’s policy of mandatory service in the Israel Defense Forces means that most of its Jewish citizens serve in the military — helping the government maintain its policies toward the Palestinians regardless of their personal political views.

This can be distilled into a neat story of collective guilt — Israelis are all settlers on stolen land, and none of them are true civilians because they are either future or former soldiers — that was used by some extremists to justify Hamas attacking Israeli civilians on Oct. 7 and is used more casually to hound Israelis in the diaspora.

Noga Erez performs at Magazzini Generali on December 6, 2025 in Milan, Italy. Photo by Sergione Infuso/Corbis via Getty Images

Some Israeli celebrities are sympathetic to those who expect answers from them about their stance on Gaza. “For many people to have me say something about that publicly is really important, like, ‘OK you’re from Israel what do you think about that?’” Noga Erez, one of Israel’s most popular musicians who has played multiple international tours, told the Associated Press two years ago.

But Erez has declined to share her own views, instead expressing a vague desire for peace.

This may be partly due to the social cost that Israelis can pay at home for speaking out abroad. Five years ago, Erez told a British magazine that “BDS did an important job in putting the spotlight on the situation” but that she hoped the movement would shift to “discourse and connection.”

After an outcry in Israel — where supporting the boycott movement is illegal — Erez hastened to insist that “I love Israel and do not support any kind of boycott of my people and my country.”

The incident underscored the relatively scant room in Israel for dissent over how the country treats Palestinians.

While Israeli Jews express plenty of disdain for Prime Minister Benjamin Netanyahu, only the tiniest fraction (1%) agree with the core contentions of anti-Zionist activists abroad that the country should be replaced with a Palestinian or binational state. And 82% support expelling the population of Gaza, while 76% agree that “there are no innocent people in Gaza.”

This is part of what happens when you have two ethnic or national groups engaged in a century of often vicious violent conflict. Seventy-one percent of Palestinians in the West Bank and Gaza recently ranked the humanity of Israeli Jews at a flat zero on a scale of one to 100.

But the point is that if you’re opposed to Israel’s existence on political grounds, the odds are quite high that you’re also diametrically opposed to the political views of most Israelis — something that is not true when it comes to American Jews.

That is a key distinction because even if one believes that Israel is an apartheid state that committed genocide against the Palestinians in Gaza, it should still be easy to avoid harassing American Jews with no connection to the conflict.

But almost all Israelis have a bona fide connection, meaning that whether you find it problematic to demand answers from Israelis likely depends on your view of the conflict itself.

If you accept, for example, that the IDF has committed repeated war crimes and is otherwise oppressing Palestinians, then the objections from Palestinian students at Columbia and other universities to being in class with Israeli veterans may sound reasonable.

On the other hand, if you understand the IDF to be the world’s most moral army that sought to avoid civilian casualties in Gaza, then any objection to working with Israeli veterans would smack of absurdity and perhaps antisemitism.

At the same time, the kneejerk tendency to assume that any Israeli is an enemy, solely based on their place of birth, can quickly slip into dangerous territory.

Lapid, the filmmaker, is perhaps the most absurd case of this. He has lived in self-imposed exile in France since 2021 and has accused his own government of “genocidal” actions but was nevertheless was by French activists after a film festival in Marseille named him to its panel of judges.

His supposed crime? Accepting funding from the Israel Film Fund for his movie Yes, a biting satire whose protagonist is recruited by a billionaire to write an anthem celebrating the mass murder of Palestinians in Gaza after the European Union’s cultural fund turned him down because they thought the film was too anti-Israel. This prompted 10 filmmakers to pull their projects from the festival.

“What exactly do they want? That I stop making films? Should I leave France,” Lapid asked Le Monde.

For many of Israel’s supporters, Lapid’s experience is proof that the demonstrators don’t make any distinctions between Israelis like Lapid — a longtime thorn in the government’s side — and a celebrity like Gal Gadot, the Wonder Woman actress who has said she wants to “help obtain worldwide support” for Israel.

“Nadav Lapid doesn’t understand that Israel’s haters don’t differentiate between us, no matter how much he tries to curry favor with them,” Miki Zohar, Israel’s culture minister, wrote on X. “He will always be, to them, a Jew from Israel.”

But Lapid himself, who bowed out of the festival voluntarily rather than fighting the boycott directly, found himself reassured by two letters of solidarity from hundreds of French film industry leaders.

“Whatever crimes their state may commit,” the first letter argued, “no one can be reduced to a passport.”

The post The boycott of Israel is increasingly targeting individuals appeared first on The Forward.

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Rank Islamophobia in Congress is a crisis for American Jews

A growing caucus in the House of Representatives is targeting Muslims, and American Jews should be deeply concerned.

The Sharia-Free America Caucus, established in December, now boasts more than 60 members, all of whom are Republican. In announcing its establishment, one of its founders, Rep. Chip Roy of Texas, warned that, “from Texas to every state in this constitutional republic, instances of Sharia adherents masquerading as ‘refugees’ — and in many cases, sleeper cells connected to terrorist organizations — are threatening the American way of life.”

His language was reminiscent of past xenophobic claims made about Irish and Jewish immigrants flooding the country with, respectively, Catholicism and communism. And the fact that the caucus has expanded in influence speaks to the continued radicalization of the Republican Party and the growing threat of American Christian nationalism. The attacks on our Muslim neighbors from the party in power call for Jews to stand up in defense of the value of religious pluralism in the United States.

American Muslims are the right’s immediate targets. But Muslims and Jews both stand to lose if the U.S. becomes an even less liberal and more strictly Christian nation than it is today.

A fictional threat

No one should dismiss the Sharia-Free America Caucus as a flash in the pan. Its membership includes a member of the Republican House leadership, Majority Whip Tom Emmer of Minnesota, who has said that “Sharia is completely incompatible with the American way of life and threatens the very fabric of our society.”

The caucus has introduced a number of pieces of legislation to combat the fictional threat of Sharia law, prompting a public letter signed by 119 Democrats demanding the House leadership not allow a vote on these ridiculous bills.

The Democrats are right to be drawing attention to this appalling demonstration of rank bigotry by dozens of Republican members of Congress. It should go without saying that there is no threat of Sharia law supplanting secular American law. Such talk is nothing but the crude fantasy of demagogues.

Instead, the caucus is twisting ordinary religious practices to demonize millions of Americans.

Sharia law, like Jewish halacha, is an unsettled body of religious law that has been interpreted, reinterpreted, and debated for centuries. In the U.S., scholars of Islamic law can weigh in on certain kinds of civil cases such as business disputes. This is exactly how batei din operate for many observant Jews: not as structures that replace American law, but as mechanisms that specific communities turn to voluntarily to help decide internal questions.

Just as the establishment of a Halacha-Free America Caucus would be an illegitimate and plainly hateful assault on the dignity of American Jews, so the existence of this caucus is an insulting act of bigotry toward American Muslims. The message being sent to them is clear: You do not belong here, and if you want to stay out of trouble, you can only practice your faith in ways the majority religious group finds acceptable.

A dark American history

These attacks against Muslims are continuous with a strain of illiberalism and xenophobia in the history of the U.S. with which Jews should be familiar. Yes, this country welcomed ships of Eastern European Jewish refugees at Ellis Island; but it also enacted the 1924 Johnson-Reed immigration quotas — which ultimately helped trap Jews in Nazi-occupied Europe.

After the Sept. 11, 2001 terrorist attacks, American Muslims faced widespread discrimination in the name of national security — including illegal detainments and unconstitutional invasive police surveillance of communities. Once the terrorism panic subsided, Islamophobia became a standard part of the right-wing playbook.

Perhaps no one has been as brazenly hateful as President Donald Trump, who during his first campaign famously proposed a moratorium on Muslims entering the U.S., which he enacted shortly after assuming office; lied about witnessing thousands of Arab Americans in New Jersey celebrating 9/11; and has in recent years taken to using “Palestinian” as a slur. Right-wing panics over the construction of mosques and even the simple act of Muslims praying in public now occur with shocking regularity.

An alarming outlook for religious minorities

Political conditions have worsened considerably for American Muslims in recent years. Even amidst the hysteria and abuse of power after 9/11, the message of President George W. Bush was rhetorically often one of inclusion.

Such nods to religious freedom are few and far between today. Parts of the right openly portray American Muslims as an enemy fifth column. “Mainstream Muslims have declared war on us,” Rep. Randy Fine of Florida, who is Jewish and has drawn criticism for his Islamophobic rhetoric, declared. “The least we can do is kick them the hell out of America.” Just last week, months after signing a law supposedly banning Sharia from Texas, Gov. Greg Abbott said Democrats in his state supported the institution of Sharia. And despite being the target of recent violent attacks, American mosques and Islamic centers are set to be largely excluded from the Department of Homeland Security’s Nonprofit Security Grant Program.

Trump’s administration has claimed to make defending American Jews from antisemitism a top priority. But a governing party that rejects religious pluralism and embraces Islamophobic conspiracy-mongering is not seriously committed to fighting religious hatred. Jews must understand that any “protection” offered on these terms is a poisoned chalice.

Efforts to circumscribe national belonging in the U.S. on religious and racial grounds have never been beneficial to American Jews. In response to the demonization of American Muslims today, Jews should not forget this truth. No minority is safe from the bigotry currently targeting our Muslim neighbors. We must stand up in their defense, and work continuously for a country that belongs to all of us equally.

Abe Silberstein is a doctoral student in the joint program in History and Hebrew & Judaic Studies at New York University

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You’re wrong, Ken Paxton: Obviously God is nonbinary

We are living in a time of reactionary masculinism. Roaring back not only against wokeness and MeToo but against half a century of feminism and a century of women’s suffrage, conservative American men have reasserted a hyper-traditionalist, hyper-violent form of masculine dominance, from the UFC matches on the White House lawn to Pete Hegseth’s pastor calling for the repeal of the 19th amendment.

And now, to the Texas Senate race, in which religious progressive Democrat James Talarico is running against the multiply indicted, investigated, and impeached Republican Ken Paxton, who among other things has taken bribes, committed adultery, and barely avoided conviction for securities fraud. Like all Trump wannabes, Paxton peppers his talks with vulgar schoolyard insults, calling Talarico “Low-T” (i.e. low testosterone, not manly enough), ‘Talafreako,’ and, I guess worst of all, a vegan. (Talarico is not a vegan.)  Most recently, Paxton’s campaign has ridiculed comments Talarico made in 2021 that “God is both masculine and feminine and everything in between. God is nonbinary.”

But for anyone conversant with Jewish theology, this is obvious. Of course, God is nonbinary.

Genesis 1:27 states clearly: “And God created the human in His image; in the image of God He created him; male and female He created them.” Meaning, both male and female are the ‘image’ (whatever that means) of the Divine. Of course, God has masculine pronouns here, but so do the words for socks, houses and money; Hebrew lacks a non-gendered case (until recent innovations). And just a few verses earlier, in Genesis 1:2, the Spirit of God gets a feminine verb form (merachefet, ‘hovers’). As Talarico put it:

The first two lines of the Bible, the first two lines in Genesis, use two different Hebrew words to describe God. One is the masculine Hebrew noun for divinity. The second is the feminine Hebrew noun for spirit. God is both masculine and feminine and everything in between. God is nonbinary.

More broadly, throughout the Bible, God is referred to in both masculine metaphors — Father, King, etc. — and feminine ones, like a loving Mother (Isaiah) or feminine Wisdom (Proverbs).

Jewish theological and theosophical speculation is even more clear. The philosophical God of Maimonides, for example, is beyond all form, and certainly all gender. The Kabbalistic Godhead, meanwhile, contains aspects (sefirot) that are masculine, feminine, both masculine and feminine, and genders that change depending on the moment. This is not merely abstruse speculation; every Friday night, traditional Jews welcome the Sabbath Queen to their places of worship. Who do you think we’re referring to here?

Indeed, one could say that God is the most nonbinary thing (or non-thing) in the universe, since in many Jewish theologies, God is nondual, beyond all binaries and dualities we humans construct to understand our world. In these conceptions, God is everything (yesh) and nothing (ayin), filling the universe and surrounding it, form and emptiness.

Now, obviously, Ken Paxton is not interested in theology; he’s just scoring political points, and desperately trying to change the subject. And with animus against transgender people rising (due to massive campaigns to lie about them for Republican political gain) he wants us to think that James Talarico’s God is nonbinary like a they/them teenager is nonbinary — i.e., conforming neither to masculine nor feminine gender roles. (In fairness, Talarico made his 2021 comments in the context of a political debate about transgender children and sports, and has lately has walked back the comments, calling them “cringey.”)

But just because Paxton is being cynical doesn’t mean his attacks aren’t harmful. They are at once ignorant and insulting, pathetically wrong and offensively backward.

I don’t mean to whitewash or wokify the often patriarchal Jewish tradition. Again, there are plenty of masculine images of God in Jewish liturgy, tradition, and text — maybe too many. The Biblical God has a bad temper, gets jealous easily and lashes out with violence. God is a Man of War, says Exodus 15:3, which scholars believe to be one of the oldest Biblical sources. And for every Lecha Dodi welcoming the Divine Feminine, there are dozens of blessings of God, the King of the World. Yet ultimately, these are aspects, projections and metaphors of the Divine, not the Divine itself. And just as the Greek and Indian pantheons include multiple manifestations of divinity, Jewish monotheism (and monism) contains within it multiple manifestations of a transcendent God ultimately beyond all myth, explanation, and categorization.

Likewise in the New Testament, which has ample male and female metaphors for the Divine, and ample statements that God transcends gender entirely (e.g. John 4:24). And not just God, but human souls as well; one of the most famous, and impactful, statements in the New Testament is the Apostle Paul’s statement in Galatians 3:28 that “there is neither Jew nor Gentile, neither slave nor free, neither male nor female, for you are all one in Christ Jesus.”  Obviously, Paul doesn’t mean that there is no sex or gender at all, but he does mean that in terms of what matters most (which Paul understands to be the spirit), gender and ethnicity are irrelevant.

If only the Ken Paxtons of the world understood that.

Even if Paxton got the Bible right, however, his theological attacks on James Talarico would still be un-American. In fact, the myths and forms of religion are manifold and various, and in the America that truly is great, we don’t take sides among them. Sacred text and tradition portray many different faces of the Divine, and of course there are many different sacred texts and traditions. None of which should be defamed by a corrupt political hack.

But I admit, while I’m pluralistic as to religious worldviews, I do think some are better than others. And James Talarico has a compelling vision for an engaged Christianity that is justice-driven, heartfelt, and, to my mind, the rightful legacy of a certain rabbi who overturned the moneylenders’ tables in the Temple in Jerusalem. Even if you disagree with his political or religious positions, see what you think:

This is what religion should be for: the pursuit of justice, the cultivation of kindness, the commitment to not turn our back on the stranger, the marginalized, or the destitute. This is the God that inspired Jews throughout our history, whether we were activists or prisoners, volunteers at a hevra kadisha or teachers in a school, rabbis or homemakers. It is the source of compassion that can be discovered (or, if you prefer, invented) whenever the heart is broken. And as Talarico says, this God is the opposite of domination.

Amen.

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