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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
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New York City Mayor’s Office Releases Antisemitism Report as Jews Brace for Mamdani Administration
New York City mayor-elect Zohran Mamdani holds a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
New York City on Wednesday released its first mayoral report on antisemitism amid major looming changes to the city’s government, which will soon be in the hands of an avowed democratic socialist who has made anti-Israel activism a cornerstone of his political career and been accused of promoting antisemitic rhetoric.
Unveiled by the Mayor’s Office to Combat Antisemitism, which was established in May, the document arrived hours before Zohran Mamdani is inaugurated to become the next mayor of New York City on Thursday.
Mamdani, an anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
The new report, replete with statistics showing a connection between anti-Zionism and historic surges in antisemitic violence, reads as a rebuke of the nexus of ideas which forms the worldview of Mamdani and his subordinates.
It defends the city’s adoption of the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, which Mamdani has accused of “chilling free speech.” It denounces the boycott, divest, and sanctions (BDS) movement against Israel as discrimination based on “race, creed, color” and other immutable characteristics. Mamdani supports BDS, calling it “consistent with the core of my politics.” Additionally, the report argues that anti-Zionism is antisemitic, a statement with which Mamdani disagrees — in 2021 he said, “Anti-Zionism is not antisemitism.”
“The connection between Jewish identity and the Land of Israel is not political preference but religious and cultural foundation extending back millennia,” the report says. “The practical consequence of anti-Zionist rhetoric is the dehumanization of Zionists (the vast majority of Jewish people) and the dehumanization of all Jewish people. When Zionism itself is characterized as racist or illegitimate, Jewish people become targets for hostility and violence. This dynamic helps explain why attacks on Israel’s legitimacy correlate with increased antisemitic incidents in the diaspora, targeting all Jewish people regardless of their politics.”
It adds, “Understanding modern antisemitism requires recognizing that Jewish identity is intrinsically tied to Israel. Municipal responses that fail to account for this dimension misunderstand the contemporary manifestation of this ancient hatred.”
Despite such statements in the report, Mamdani’s transition and administrative appointees have histories of antisemitic rhetoric, support for terrorist groups, or affiliations with organizations hostile to Israel and the Jewish community, according to a new report by the Anti-Defamation League (ADL).
In a detailed document released last week, the ADL said it reviewed more than 400 individuals appointed on Nov. 24 to serve on 17 transition committees responsible for staffing the incoming administration and shaping its policy agenda. The ADL said at least 20 percent of these appointees have either a “documented history of making anti-Israel statements” or ties to radical anti-Zionist organizations that “openly promote terror and harass Jewish people.”
More broadly, Mamdani’s administration will be staffed with lawyers who have defended al Qaeda members, advocated mandatory housing for the deluge of undocumented migrants straining the city’s public services, and as previously reported by The Algemeiner, would have included a woman who once fulminated on social media against who she described as “money hungry Jews” if the comments had not been revealed by the ADL and led to her resignation.
Other members of Mamdani’s team hold ties to the Nation of Islam, whose leader has called Judaism a “gutter religion”; participated in the anti-Israel encampments which convulsed higher education campuses following the Hamas-led Oct. 7, 2023, massacre across southern Israel; and have been photographed promoting Hamas by brandishing its symbol, an inverted red triangle.
Mamdani will be sworn in as mayor amid a surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the New York City Police Department (NYPD). This week’s report from the Mayor’s Office to Combat Antisemitism noted that figure rose to a staggering 62 percent in the first quarter of this year, despite Jewish New Yorkers comprising just 11 percent of the city’s population.
As The Algemeiner has previously reported, antisemitic hate crimes have eroded the quality of life of New York City’s Orthodox Jewish community, which is the target in many, if not most, antisemitic incidents. In just eight days between the end of October and the beginning of November 2024, three Hasidim, including children, were brutally assaulted in the Crown Heights section of Brooklyn. In one instance, an Orthodox man was accosted by two assailants, one masked, who “chased and beat him” after he refused to surrender his cellphone in compliance with what appeared to have been an attempted robbery. In another incident, an African American male smacked a 13-year-old Jewish boy who was commuting to school on his bike in the heavily Jewish neighborhood. Less than a week earlier, an assailant slashed a visibly Jewish man in the face as he was walking in Brooklyn.
In 2025, New Yorkers have seen organized antisemitic harassment. Last month, hundreds of people amassed outside a prominent New York City synagogue and clamored for violence against Jews.
Mamdani issued a statement which “discouraged” the extreme rhetoric used by the protesters but did not unequivocally condemn the harassment of Jews outside their own house of worship. Mamdani’s office notably also criticized the synagogue, with his team describing the event inside as a “violation of international law.” The protesters were harassing those attending an event being held by Nefesh B’Nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
In the new mayoral report, the outgoing mayor, Eric Adams, uttering what will be one of his final public statements as New York City’s chief executive, said it is the job of both the government and the people to oppose antisemitism.
“New York City is home to the largest Jewish community outside of Israel — a point of pride and a responsibility,” he wrote. “Antisemitism is not only a Jewish problem — it tests our city’s character. I invite you to read this report as both a record of what we have done and a blueprint for what we must continue to do: confront hate with moral clarity, back words with action, and ensure every New Yorker knows that in this city, hate has no home.”
Follow Dion J. Pierre @DionJPierre.
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London Cafe Owner Features Face of Alleged Hamas Operative on Outdoor Chairs
Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
In London, a restaurant which has fashioned itself as a hotspot for anti-Israel advocacy has put forth a new provocation with the decision to feature images of Dr. Hussam Abu Safiya, a Palestinian pediatrician and neonatologist who was allegedly a key figure in facilitating Hamas’s terrorist operations, on the backs of chairs facing the sidewalks.
On Monday, Heidi Bachram — a Brighton, England-based, pro-Israel writer and social media personality with more than 51,000 followers — shared a video on X of Shakeshuka, a Palestinian eatery, showing off the face of Abu Safiya.
“Shakeshuka guy put the face of a Hamas Colonel on chairs outside his cafe in London,” Bachram posted. “This place is a five-minute walk from a popular Jewish restaurant. He’s despicable.”
The accompanying video shows owner Haleem Kherallah standing outside of his establishment, a self-described “Palestinian Kitchen,” with images of Abu Safiya attached to the backs of wooden chairs with woven seats.
Shakeshuka guy put the face of a Hamas Colonel on chairs outside his cafe in London. This place is a five minute walk from a popular Jewish restaurant. He’s despicable. pic.twitter.com/G5OplXSvYB
— Heidi Bachram
(@HeidiBachram) December 29, 2025
The restaurant declares itself “a home, a hub, a heartbeat.” At the top of its homepage, a large video features readings from Palestinian activists and poets.
“Over the years, Shakeshuka has become more than a space, it’s a community,” the website states. “A gathering point for authors, artists, activists, filmakers [sic], changemakers, and everyone who stands with Palestine, united in their voice, their creativity, and their commitment to justice. In these walls, conversations have sparked, connections have grown, and the fight for peace has been held with strength, dignity, and hope.”
The restaurant’s homepage describes ShakeShuka as “the brainchild of Haleem Kherallah from Palestine” and explains how he draws inspiration “from his mother’s cherished recipes and the bountiful fresh ingredients found in Palestine.” ShakeShuka calls itself “a unique dining experience in the heart of London” and “the first Palestinian restaurant in the city” which offers that with “every bite, diners are transported to the authentic tastes of Palestine.”
In June, ShakeShuka attracted attention for its anti-Israel advocacy when video emerged of customers celebrating during an Iranian missile attack against Tel Aviv.
Kherallah “operates as a Palestinian activist, making it shocking that such an establishment exists in central London,” Dr. Amira Halperin, a professor at the University of Nottingham who researches terrorism, said at the time, according to Israel Hayom.
Halperin described how “walking into the restaurant just one day after the terrorist attack against two Israeli diplomats in Washington felt like entering a Hamas command center.”
“Gaza photographs and anti-Israel messaging covered the walls,” Halperin observed. “Tables displayed Palestinian flag colors alongside ‘save Gaza’ slogans. One image promoted an ‘Apartheid Free Zone’ campaign connected to the BDS movement. The owner actively participates in Cage International alongside attorney Fahad Ansari, who represents Hamas in legal proceedings seeking to remove the organization from Britain’s terrorist list. Moussa Abu Marzouk, a senior Hamas official, directs the case and advises the legal team.”
Advocating on behalf of Abu Safiya has become a popular cause in the pro-Hamas support network around the world. On Monday, the Council on American-Islamic Relations (CAIR) released a statement calling on the Trump administration to “demand” the Abu Safiya, describing him as “the Gazan doctor who walked toward Israeli tanks in an iconic video, and who has been held for one year without charge or trial after being kidnapped by Israeli forces.”
Last December, Israel arrested Abu Safiya and several other people while conducting a raid on the Kamal Adwan hospital in northern Gaza, where the Israeli military was fighting Hamas terrorists. The Israel Defense Forces (IDF) said it arrested Abu Safiya because he was “suspected of being a Hamas terrorist operative.” The IDF also insisted that the hospital has been used as a “command and control center” for the Palestinian terrorist group.
The following month, a new report citing terrorists’ confessions revealed Israeli hostages were held in Kamal Adwan hospital, where the Israeli raid had uncovered a sprawling network of terrorists operating within the hospital’s walls, leading to the detention of over 240 Hamas terrorists, some of whom admitted that the facility was used as a base for Hamas operations.
Israeli forces also discovered that Abu Safiya was actively complicit in Hamas’s terrorist activities. As interrogations of detainees progressed, it became clear that the doctor was more than just a passive observer — he was a key figure in facilitating Hamas operations, according to Israel. Despite his alleged involvement in the group’s actions, however, an international campaign emerged since then to call for his release, a movement spurred by his media appearances throughout the war.
“We realized that the person at the heart of it all, the one organizing the terrorism and Hamas activities within the compound, was the hospital director himself,” Lt. (res.) D., a field investigator in military intelligence, told Israel’s Channel 12 news in January, referring to Abu Safiya. “The world must understand that there is close and clear cooperation between the medical team and the senior leadership of the terrorist organization: they cynically exploit our desire to avoid harming the helpless and use the medical platform to establish a base for terrorism.”
Terrorists inside the facility reportedly distributed grenades, mortars, and equipment for ambushing IDF troops.
On Saturday, the Qatari network Al Jazeera uploaded a video of Abu Safiya’s son pleading for his father’s release. The House of Thani monarchy in Qatar has long funded Hamas and offered safe harbor to Muslim Brotherhood leadership.
On Dec. 22, the Middle East Monitor published an op-ed by Adnan Hmidan, chair of the Palestinian Forum in Britain, declaring that Abu Safiya deserves the title of “Hostage of the Year 2025.”
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Somaliland already operates as a de facto state. So why is Israel’s recognition of it so controversial?
Last week, Israel became the first nation in the world to recognize Somaliland as a country, prompting global outcry and an emergency meeting of the United Nations.
The de facto state on the northern coast of the Horn of Africa has long operated independent of Somalia, but before Israel’s announcement, its sovereignty had not been officially recognized by any UN members.
After the collapse of Siad Barre’s regime in Somalia in 1991, Somaliland declared independence. The breakaway region has its own democratically elected government, military, currency, license plates and passports. It is often lauded for bringing relative stability to the region, with a record of peaceful transfers of power, though it is still only rated “partly free” by Freedom House amid crackdowns on journalists.
Somaliland also benefits from relative social cohesion, with the Isaaq clan comprising the majority of the population— a factor which has contributed to its stability in a clan-based society, according to Seth Kaplan, a lecturer at Johns Hopkins School of Advanced International Studies who has researched Somaliland.
Somalia, however, considers Somaliland to be part of its territory, and slammed Israel’s recognition as an “illegal act” that undermines the region’s stability.
Is the recognition illegal?
There is no international law that bars countries from unilaterally recognizing a state. But countries generally consider international norms, including deference to the preservation of existing borders so as to prevent cascading secessionist conflicts.
The African Union has been especially committed to this principle, adamant that post-colonial borders remain intact to avoid instability and ever-changing lines.
“Any attempt to undermine the unity, sovereignty, and territorial integrity of Somalia runs counter to the fundamental principles of the African Union and risks setting a dangerous precedent with far-reaching implications for peace and stability across the continent,” Nuur Mohamud Sheekh, spokesperson for the African Union, wrote in a statement.
In Somalia’s case, its border disputes trace to the late 19th century, when the north was governed by Britain as British Somaliland, the south by Italy as Italian Somaliland, and the area that is now Djibouti by France as French Somaliland. In 1960, the British and Italian territories gained independence and united to form the Somali Republic.
In Somalia, tens of thousands of people protested against the recognition, many waving Somali flags. Turkey’s president, Recep Tayyip Erdoğan, also called Israel’s move to recognize Somaliland illegal.
At the same time, there is no blanket ban on recognizing breakaway states that challenge existing borders: Kosovo declared independence from Serbia in 2008, and more than 100 UN member states, including the United States, recognize it. Serbia does not, nor do five European Union countries, which have cited concerns that recognition could embolden separatist movements within their own countries.
Meanwhile, U.S. ambassador to the UN Tammy Bruce accused the international body of applying double standards when it comes to unilateral recognition, noting that several countries have independently recognized Palestine as a state without triggering emergency UN meetings.
Somaliland’s bid for recognition is bolstered by the fact that it already functionally operates as a relatively stable, autonomous state, according to Kaplan. It meets many of the widely cited criteria for statehood, including a permanent population, a defined territory, and an independent government.
“In general, I support those norms of not recognizing breakaway states,” Kaplan said. “But if there’s one country or one state in the world that deserves it, this would be the one place.”
Israel’s goals
For others, resistance to Somaliland’s independence appears less driven by objections to Somaliland’s sovereignty than by opposition to Israel’s goals in the region.
While Israel’s exact motivations remain unclear, Kaplan said the move seems intended to secure a strategically important foothold in the Horn of Africa. As part of the recognition, Somaliland has agreed to join the Abraham Accords, a series of normalization agreements between Israel and Muslim-majority nations.
“From the Israeli perspective, this is going to be a base that it can leverage to get a better handle on Yemen, as well as anything that Iran or other rivals of Israel might be doing in the Red Sea,” Kaplan said.
There is also fear about ulterior Israeli motives, with Israel having reportedly contacted Somaliland about sending Palestinians forcibly displaced from Gaza to the region. Somaliland denied that such a discussion took place.
Even in Somaliland, some residents expressed disappointment that the long-awaited recognition came from Israel of all countries, though most coverage has depicted scenes of celebration.
“It would be less controversial if Ethiopia or the UAE had done it,” Kaplan said. “But for the people of Somaliland, you can understand why they might be happy with this decision by the Israeli government.”
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