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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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In Orban’s rule, Israelis saw a model for their own country. Will he also be one in defeat?
(JTA) — For years, critics and supporters of Israeli Prime Minister Benjamin Netanyahu alike have seen Hungary’s Viktor Orban as a model for his politics.
Netanyahu long called Orban a “true friend” who consistently backed Israel against criticism in Europe, and his allies said Orban’s policies kept Hungarian Jews safe amid increasing danger. His critics say he followed Orban down a dangerous path of democratic backsliding.
Now, in the wake of Orban’s spectacular defeat in Hungary’s election earlier this month, the comparison has taken on a different cast.
“Israel, soon,” Gilad Kariv, a Reform rabbi and member of Knesset from the liberal Democrats party wrote as he published a photo on his social media page of vast crowds gathering in Budapest to celebrate Orban’s defeat.
The election in Hungary comes as Israel looks ahead to an election in the next six months, with polls showing Netanyahu facing an uphill battle to retain power. For his many critics, the results are fueling optimism for an Orban-like upset in Israel.
“Congrats Hungary. A new chapter is on the horizon for Israel too. It’s time for everyone who believes in a Jewish and democratic Israel to stand together and commit to that shared vision,” wrote UnXeptable, the Israeli opposition movement that launched in response to Netanyahu’s efforts to weaken the judiciary’s independence. “A brighter future is possible.”
On the right, too, the comparison was clear. In the hours after Orban’s defeat, one of the anti-Netanyahu protest movement’s most recognizable slogans, “Israel will not become Hungary,” was repurposed, ironically, by voices on the right as reassurance that Israel would not follow Hungary’s political trajectory.
Olga Deutsch, vice president of pro-Israel watchdog NGO Monitor and a researcher at the right-leaning Misgav Institute, said the discussion in Israel has been overwhelmingly inward-looking.
Israelis “view news from abroad through very local lenses,” she said. “There is much less debate on whether Orban had an amazing human rights track record inside of Hungary, or even about the Russia versus Ukraine discourse in the context of the EU. Rather, they debate his loss in the context of what that will mean for Israel.”
One strain of implications revolves around whether Magyar will be as supportive of Israel and its leader as Orban was. Early indications suggest that the answer is no. After Netanyahu suggested that Magyar had invited him back to Hungary this fall, Magyar announced that he would abide by the compact creating the International Criminal Court, meaning that Netanyahu cannot visit without facing arrest.
Tom Gross, a journalist with expertise on Middle East issues, said in an interview that he believed Israel was functioning as an “easy sacrificial lamb” for Magyar as the new Hungarian government seeks to unlock frozen EU funds.
“Even though Magyar may not personally have animosity towards the State of Israel, Israel — and in particular Bibi — will be the easiest sacrificial lamb to offer up to win over Brussels on other issues,” Gross said.
Yonatan Levi, a researcher at the London School of Economics and a fellow at Molad-The Center for the Renewal of Israeli Democracy, a Jerusalem-based policy group focused on democratic institutions, said the “intense public attention” to the Hungarian vote among Israelis was unusual for reasons going well beyond the Hungary-Israel relationship.
“I don’t remember any elections in a foreign country in recent years, except for the United States, that Israelis followed as closely as the Hungarian elections,” he said.
He attributed that focus to the widespread perception that Hungary has seemed like a blueprint for Netanyahu and his partners.
“Many of the laws and reforms that allowed Viktor Orban to take control of the courts, eliminate the free media, and completely politicize the public service have also been promoted in Israel in recent years,” Levi said. “So until now, Israelis have looked at Hungary to understand what might happen in Israel if it continues on its current path of democratic retreat.”
Suddenly, they have been given a glimpse of a different future, he said.
“Now, thanks to the dramatic developments of recent weeks, Israelis are examining Hungary closely precisely to understand how populist leaders such as Netanyahu and Orban, who are gradually eroding democracy in their own countries, can be defeated,” Levi said. “From a threatening model from which to learn what to be wary of, Hungary has become a source of hope.”
Exactly how Israel might replicate Hungary’s results is less clear. The two countries have different electoral systems, such that Orban and the man who defeated him, Peter Magyar, together garnered about 85% of the vote, with Magyar’s Tisza party drawing an absolute majority.
In Israel, there are 18 political parties, with most polls showing 11 currently polling at the level that they would achieve seats in parliament if the election were held today. No party comes close to a majority and while polling currently shows the opposition bloc likely to be able to form a majority coalition, it would do so only narrowly. The pool includes not just right, center and left but religious Jewish parties and an Arab party — a much wider span than in Hungary.
Various opposition leaders have taken the opportunity to suggest that they are Israel’s version of Magyar, a conservative who came up in Orban’s Fidesz party and broke with him only in recent years.
“I see that all the trumpeters and conspiracy enthusiasts are now explaining that Orbán lost in Hungary because of the ‘global left.’ They missed the fact that the election winner, Péter Magyar, is far from left-wing,” tweeted Yair Lapid, the head of the Yesh Atid party who was briefly prime minister after negotiating a deal to seize power from Netanyahu’s Likud party in 2021.
Lapid went on: “The man grew up in Orbán’s party and defines himself as a ‘conservative liberal’—which is the Hungarian version of center on democratic issues and economic right-wing (yes, like Yesh Atid).”
Yair Golan, who leads the liberal Democrats, which is heading toward its first election, said he, too, saw hope in Hungary.
“Orbán tried everything: he took over the media, weakened the judicial system, and tried to create a reality in which he couldn’t be replaced. But in the end, the Hungarian people had their say at the ballot box. The citizens proved that no poison machine and no cheap populism can defeat the simple human desire to live in a free society, clean of corruption and functioning,” he tweeted. “For us, this is a living reminder of what’s about to happen right here.”
For some Israeli observers, the lesson from Hungary is that Netanyahu’s opponents should look to his own camp for a candidate to unseat him. Gross said that when it comes to Orbán, Magyar “shares his political outlook and comes from inside the Fidesz party establishment.”
That, he said, points to a similar dynamic in Israel. Israelis may be tired of Netanyahu because of the longevity of his time in office, Gross said, but he has already “won the battle of ideas in the sense that the only likely successor to Netanyahu would be somebody who shares those ideas.”
For the opposition, he said, “their best bet of unseating Netanyahu is finding someone else such as Naftali Bennett and rallying around him,” rather than trying to challenge those ideas directly.
Perhaps the closest cognate to Magyar in Israel, Bennett was the other half of the power-sharing arrangement that briefly knocked Netanyahu out of power, but unlike Lapid, he started his career in politics in Netanyahu’s party — and while he left it sooner than Magyar left Fidesz, he remained in Netanyahu’s coalition until 2021.
Bennett is a center-right politician who aligns with Netanyahu’s outlook on some major policy issues but distances himself from Netanyahu’s politics, which he says are filled with “poison” and cronyism. He has been hiring technocrats who say they can build a government without the corruption that Netanyahu has been accused of fostering. And like Magyar, he has been stumping across his tiny country, working determinedly to build support for an election in which he is rising in the polls.
Bennett did not publicly comment on Orbán’s loss — but he sent a powerful signal the same day when he announced the recruitment of two prominent women who previously served as government ministry director-generals, Keren Terner and Liran Avisar Ben Horin, to his party.
The comparison has limits. Bennett has already served a term as prime minister, giving him a track record and public perception far more fixed than Magyar’s. Unlike with Magyar, Bennett’s break with his political mentor required allying himself with ideological enemies, making it far less likely that he can peel off votes from Netanyahu.
“Right now it seems like Bennett is able to take a lot of votes from the center left but not necessarily a lot from the right wing,” Ofir Gutzelson, a founder of UnXeptable, said during the group’s webinar last week unpacking the election results.
The Israeli journalist Yair Navot said on the webinar that Bennett could take a page from Magyar and negotiate with other parties to form an informal coalition ahead of the election, which is not yet scheduled but must take place before the end of October.
That way, Israelis would be able to vote for their own preferred parties, rather than have to compromise on their beliefs, even as it would be clear going into the election that Bennett would be the prime minister if the coalition prevailed. But he said he understood that such an arrangement would be challenging in Israel, with such a wide range of ideologies at play.
Navot offered the example of Gadi Eisenkot, the former IDF chief whose son was killed in Gaza, as another figure who could potentially play the same role — without the added baggage of a previous term.
But Navot said he thought Israelis should be focused on tactics as much as who is running. “If there is one important lesson to learn from Hungary for Israelis, for Israel, it is first of all the importance of the turnout,” he said.
Hungary’s turnout was historically high, near 80%. Turnout in Israel’s 2022 election, the most recent, was about 70%. Since then, emigration has spiked, particularly among young families and more liberal Israelis who have felt alienated by years of war and the country’s internal political fights. Unlike Hungary, Israel does not allow absentee voting, so those voters will need to fly back to Israel — buying historically expensive tickets in the process — if they want to participate in the coming election.
But some who want to see Israel pull a Hungary say there’s no need for left-wing voters to get involved.
In the Facebook group Right-Wing People Against the Conduct of this Government, the psychologist Chen Herman drew approval with a video in which she proclaimed that the Hungarian election results were “a celebration, not in a mystical sense but in the most practical sense.”
She said Hungarians had not gotten carried away in their vision for what the election could accomplish — and in doing so had been able to deflect the same criticism that anti-Netanyahu Israelis tend to face from his party acolytes.
“The voters in Hungary chose between right and right. They understood that to beat the system, they needed to step outside themselves and vote strategically. What were people trying to say about them? That they’re traitors to security? That they’re ungrateful? That their leader is Trump’s best buddy? … Sound familiar?” Herman said.
“But they decided to choose a government that isn’t corrupt, and that’s why it worked. They didn’t get scattered. They didn’t ask for too much. Simple,” she went on. “So if there’s anything to learn from the Hungarians, it’s to get grounded, to understand reality. If there’s a majority here holding right-wing views, and it might affect the elections, you just need to choose: corrupt right-wing or non-corrupt right wing.”
With at most six months to go before Israel’s election, it’s not clear how shaken Netanyahu himself is. He waited hours before congratulating Magyar, but some of his ministers embraced Magyar sooner.
“Netanyahu’s worst nightmare is not losing a friend in Budapest,” Jonathan Meta wrote on Substack. “It is watching Hungarian voters do something he has devoted considerable energy to making sure Israeli voters never quite manage to do themselves.”
Netanyahu and Orbán were more than just leading avatars of the global right, along with Trump. They also share staffers and even a pollster, the conservative American John McLaughlin.
The night before the election, the Israeli journalist Amit Segal, who is seen as close and friendly to Netanyahu, invoked past Israeli elections in which media polling — long criticized for being out of sync with voter behavior — failed spectacularly in capturing the final result.
He noted that McLaughlin had defied the consensus of mainstream Hungarian media by projecting a victory for Orbán’s Fidesz party. “Sounds familiar, doesn’t it?” Segal said during a broadcast in which he indicated both that he believed Orbán could prevail but that if the Hungarian leader did not, it could bode poorly for Netanyahu this fall.
As it became clear that McLaughlin had indeed misjudged, the clip circulated widely in Israel, with comments piling up. A typical one: “If it can happen there, it can happen here.”
This article originally appeared on JTA.org.
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Houston synagogue and Jewish day school closed due to unspecified threats
(JTA) — A Houston synagogue and Jewish day school closed Wednesday after receiving threats to their shared campus.
The threats to Congregation Beth Israel, a Reform synagogue, and the Shlenker School, a preschool and elementary school, were communicated to the Houston Police Department, which informed the Jewish institutions.
The Shlenker School said on its website that it had closed “out of an abundance of caution,” and the Jewish Federation of Greater Houston said it did not believe there was a risk to the broader Jewish community.
“This situation is fluid, ongoing, and under investigation,” the federation said in a statement. “After significant discussions with both the FBI and HPD, we have been advised that it is safe for other local Jewish institutions to remain open. Local law enforcement agencies are increasing patrols around Houston-area Jewish institutions.”
The federation did not immediately describe the nature of the threats. The Houston Police Department did not respond to a request for comment.
The incident comes as security experts have warned of continued elevation of threats to global Jewish communities amid the Iran war, and it follows an attack on a Detroit-area synagogue last month by a man who had expressed sympathy for Hezbollah. It also reprises an extended string of hoax bomb threats to Jewish institutions across the United States that caused a large number of closures in 2023 and 2024, both before and after the start of the war in Gaza.
The federation said it would go forward with events that were planned to mark Israeli Independence Day.
“Federation Yom Ha’atzmaut events will occur as planned this afternoon/evening with appropriate security in place,” the Federation said in its statement. “The safety and security of the Houston Jewish community is of utmost importance to all of us.”
According to its website, Congregation Beth Israel is home to 1,500 families and is the oldest Jewish congregation in Texas.
This article originally appeared on JTA.org.
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Canadian Senate Report on Antisemitism Calls for Hate Crime Units Nationwide, Guarding Synagogues From Protesters
People attend Canada’s Rally for the Jewish People at Parliament Hill in Ottawa, Ontario, in December 2023. Photo: Shawn Goldberg via Reuters Connect
Canada’s Senate on Tuesday released a report which offered a comprehensive roadmap for countering rising Jew-hatred across the country, urging multiple reforms including an expansion of law enforcement resources to investigate hate crimes, a boost in Holocaust education, and implementation of a digital literacy program for youth.
Jews remain the top targets of religiously motivated hate crimes, with Deborah Lyons, the former special envoy on preserving Holocaust remembrance and combating antisemitism, reporting that the Jewish community comprises one percent of the Canadian population but experiences 70 percent of all such hate crimes.
Jews are also the top targets for hate crimes overall in Canada.
Public Safety Canada documented 1,345 hate crimes targeting religious groups in 2023, a 75 percent leap from 2022, with 71 percent targeting Jews.
“Standing United Against Antisemitism: Protecting Communities and Strengthening Canadian Democracy,” the report from the Senate Standing Committee on Human Rights (RIDR), cites an alarming update from the Jewish Parents of Ottawa Students Association.
“Jewish students opt to conceal their identity rather than confront the distressing realities of derogatory name-calling, character assassinations, isolation, and peer rejection,” the group says. “In more extreme circumstances, children as young as seven years old have encountered harassment, intimidation, physical assault, threats of both physical and sexual violence, and even death threats.”
Justin Hebert, a former student and a former president of the Jewish Law Students Association at the University of Windsor, discussed encountering peers who advocated for atrocities. As documented by the Senate report, he asked, “How can I be expected to have a meaningful conversation with the student who told me the murder of Israelis is always justified while Israeli students are actively enrolled at the school, or that rape is a legitimate form of resistance, or that babies can be taken hostage if their parents are colonizers?”
The report also describes antisemitic incidents in medical settings and even at rape crisis centers.
According to a written brief submitted by Doctors Against Racism and Antisemitism, in one example “staff physicians at a major children’s hospital [were] being told to remove pins expressing solidarity with civilians held by Hamas in Gaza, but that pins expressing opposition to Israel were not restricted in the same way. The organization also cited examples of medical residents refusing to work with their Jewish colleagues, and of movements to boycott Israeli-produced pharmaceuticals, ‘compromis[ing] patient care and professional ethics.’”
Revi Mula, vice-president of Canadian Women Against Antisemitism, said that “rape crisis centers, shelters, and women’s organizations have” excluded Jewish women, linking their identity with Israel’s actions in Gaza. “Jewish women also face gendered antisemitism. They are subjected to slurs,” Mula said.
The report offers 22 recommendations to counter this revival of the world’s oldest hatred. Foremost among them is the reinstating of a “Special Envoy on Preserving Holocaust Remembrance and Combating Antisemitism.” Other key steps the report emphasizes include establishing a Digital Safety Commission and ensuring that the Advisory Council on Rights, Equality, and Inclusion includes a focus on antisemitism in its mandate.
The commission also explores expanding efforts to counter hate crimes through growing law enforcement resources.
The 15th recommendation calls for the Canadian government and Royal Canadian Mounted Police to “work with provincial and territorial governments to establish and effectively resource specialized hate crime units in all major cities and regions across Canada, with a focus on education, community outreach, investigation, disaggregated data collection, information sharing, prosecution, and deradicalization efforts.”
Nearly a third of the recommendations reference education. The 10th urges the Canadian government to “develop and support digital literacy and social media education initiatives, including model materials and funding for programs, that help young Canadians recognize misinformation, disinformation, radicalization, extremist narratives, and online hate.”
Independent Senator Paulette Senior chaired the committee which drafted the 73 pages of analysis and recommendations.
“Canadians must stand united against antisemitism,” she said in a statement. “It is only by coming together to celebrate our shared values that we can thrive as a country. Antisemitism is a clear and present danger to our free and democratic society.”
Richard Robertson, director of research and advocacy at B’nai Brith Canada, praised the report, noting the inclusion of the organization’s ideas.
“B’nai Brith Canada applauds RIDR for elevating our recommendations to confront hate in this country,” he said. “We will continue to work with the Senate to ensure that these recommendations result in changes on the ground that benefit everyone in our society.”
According to the group’s latest audit of antisemitism in Canada released last year, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
B’nai Brith Canada cited four of its recommendations appearing in the Senate report: the call for an interdepartmental task force to address antisemitism in Canada, the digital literacy program for youth, the antisemitism focus on the Advisory Council, and an increase in antisemitism education for students.
“The Senate has listened to the community and produced pertinent and tangible recommendations to confront antisemitism in this country,” Simon Wolle, the Jewish advocacy group’s chief executive officer, said in a statement. “Now, it falls on the government to translate these recommendations into action.”
Noah Shack, CEO of the Center for Israel and Jewish Affairs (CIJA), also urged swift implementation.
“The Senate’s report on antisemitism comes at a moment of crisis. As Jewish institutions face violent attacks and Jewish Canadians experience unparalleled levels of hate crimes, antisemitism is no longer confined to the margins — it has spread across our society and institutions,” Shack said. “In fact, the committee’s report and the hearings platform extremist voices calling for the destruction of those who support Israel.”
Shack emphasized that CIJA especially appreciated “the rooting of recommendations in agencies dedicated to law enforcement and intelligence, as this is crucial to combat antisemitism and the growth of radicalism both at our borders and inside our country.”
The 17th recommendation calls for the establishment of “narrowly tailored ‘safe access’ or ‘bubble zone’ measures where appropriate to protect access to certain religious institutions, places of worship, and community spaces.” This instruction came following years of objections by Jews attending synagogues when anti-Israel demonstrators would specifically disrupt and intimidate services.
Conservative Senator Mary Jane McCallum noted this problem, saying that “everyone in Canada deserves to feel safe. The increase in antisemitic rhetoric and attacks at places of worship and education is beyond troubling — it is a cry for action.”
The commissioners also considered the threat of antisemitism spreading on social media.
“Social media has been a conduit for antisemitic ideas, exposing young people, who may lack an understanding of history, to an unregulated and unverified source of information,” said Independent Senator Mary Robinson. “Education, by ensuring students know how to critically evaluate online content, is a powerful inoculant against the cheap pull of hatred.”
At a press conference on Tuesday morning announcing the report, Independent Saskatchewan Senator David Arnot insisted on “no dithering,” adding, “We have to have action. The time is now.”
“The plain truth is that Jewish Canadians are under attack in this country,” added Conservative Senator Leo Housakos. “They are under attack where they live, where they worship, and in their schools. And it seems that every day seems to bring in new events that might have been unthinkable just a few short years ago.”
Emphasizing the role law enforcement plays in the fight, Housakos said the report also recommends “training for police and judges to improve their ability to identify and respond to hate crimes and to better react when mobs of protesters feel entitled to march through Jewish neighborhoods chanting hateful slogans, and when synagogues and schools get shot at.”
Housakos added, “To be a Jew in Canada should not mean that you become a target. It’s time to acknowledge this and to swiftly respond, so that Jews in Canada no longer have to live in fear.”
