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The Purim story starts in fear and ends in vengeance. Can America and Israel break that cycle?
(JTA) — Many people think of Purim as a children’s holiday — unadulterated joy, fun and merriment. But I have come to see it as a profound moral commentary on what it means to hold power, and a cautionary tale about what happens when we fail to do our part to break the cycle of violence when the power is in our hands to do it.
I have been living with my husband Rabbi Aryeh Cohen’s interpretation of Megillat Esther — the biblical book read on the holiday, which begins Monday evening at sundown — for more than 29 years now. It initially caught me off guard during a discussion while we were still dating, back in 1993: “You know, of course, that Purim is all about confronting the impossibility of redemption.” (Of course?!) In short, the king’s viceroy Haman decides capriciously that the Jews must be killed, and the king agrees. It is only after the Jewish heroine Esther marries the king and convinces him that her people do not deserve to be killed does he change the decree, and the Jews are saved. Redemption!
This happy ending is accompanied by another decree, however, in which the Jews are given permission to slaughter those who were going to slaughter them. To authorize this violent self-defense, the king takes the royal ring, a symbol of his authority, from the corpse of Haman and gives it to Esther’s Jewish cousin, Mordecai.
Writes Aryeh: “The question we are left with is this: In the next scene, the scene after the end of the megillah, who will get the ring then? … We suspect that another Haman will get the ring, then another Mordecai, forever.”
Visions of this unredeemed world were on view in recent days as we watched the multi-directional, free-flowing hate catching fire in America, in Israel and in the West Bank. These weeks leading up to Purim have felt all too much like the horrifying parts of the megillah: the reality of Jewish vulnerability in the face of mercurial antisemitism at its beginning; the wielding of Jewish power in a revenge fantasy at its end.
For me, this megillah started two weeks ago when two Jewish men — Persian, like Mordecai — were shot within a block or two of my Los Angeles house simply because they were Jewish men. The shooter had fallen into a conspiracy rabbit hole and believed that Jews had manufactured and released the COVID-19 virus in an attempt to target Asians. Thank God, both men will recover, and I hope that the shooter can recover from his own misguided hate, too. When politicians, media and others play with rhetorical fire and boost conspiracy theories, it lights the torches of vulnerable people, and we all get burned.
Then last week, I watched through waves of nausea as the end of the megillah was reflected in the West Bank, following the killings of Israeli brothers Hallel and Yagel Yaniv, by a Palestinian shooter. There, Jewish acolytes of Baruch Goldstein, who slaughtered 29 praying Palestinians 29 years ago on Purim, took a break from marauding in the Palestinian village of Huwara to offer their evening prayers. In the video that was circulating, the settlers were reciting the words of Kaddish, the prayer for the dead, sometime before or after a resident of nearby Zu’tara, Sameh Aqtash, was shot and killed. They were not reciting the Kaddish for him. Few participants in the pogrom have faced consequences. But the Israeli army has attacked Israelis protesting it.
There were other horrors in between, both here and there — and more since. Innocent Palestinians were killed and injured during military raids in the West Bank. A recent college graduate, the dual American-Israeli citizen Elan Ganeles, was shot to death as he headed to a friend’s wedding in Jerusalem.
And here in the United States, a “Day of Hate” called by far-right antisemitic group put Jews on alert throughout a recent Shabbat.
For these past weeks and months, it has felt like Jews are being squeezed between our vulnerability as Jews here in the United States and Israel and the contortion of Jewish power in Israel — quite literally in the case of the militant Itamar Ben-Gvir, Israel’s minister of national security, whose party is known as Otzma Yehudit, or Jewish Power.
On the eve of Purim we need to think about what it means to change the story — for everyone.
In the United States, that means building strong and deep relationships that keep us all safe. California state assembly member Isaac Bryan offered a model at a town hall following the shootings here, when he said that Black and Jewish solidarity looks like “thriving, safe, and healthy communities from Pico-Robertson to Leimert Park.” Bryan names the most identifiable Jewish and Black neighborhoods in Los Angeles to remind us that all Angelenos’ fates are connected. That if we show up for one another and ensure one another’s physical and economic safety and well-being, the city becomes a better place for all of us.
In Israel, it means recognizing that the Israeli government and those that have empowered it are currently “holding the ring” of power. If they continue to act with unrestrained power to terrorize and dispossess Palestinians, or simply allow settlers to do this with no repercussions, they fail to heed the words of Isaiah: “And when you lift up your hands, I will turn My eyes away from you; Though you pray at length, I will not listen. Your hands are stained with crime” (1:15).
When the Israeli nonprofits Tag Meir and Standing Together organized solidarity trips to Huwara last week, they were taking Isaiah’s admonition deeply to heart, refusing to turn their eyes and hearts away, walking toward the residents of Huwara and raising their voices against the settlers’ hate and violence. Tag Meir was founded to counteract settler “price tag” attacks, and shows up for both Palestinian and Israeli families who have been impacted by violence. Standing Together is a growing group of Israelis and Palestinian citizens of Israel who organize for change. Both are working to change the end of the megillah in Israel and the Palestinian territories.
In response to identity-based violent rhetoric, we must humanize those whom others would pit against us, while humanizing our own people, as well. There are many organizations that create spaces in which we can build relationships that create a variety of pathways for us to act on one another’s behalf, ensuring safety and dignity for one another. In solidarity, we can write a new ending to our megillah.
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A Super Bowl Ad Against Antisemitism with No Consequence Misses the Mark
Robert Kraft. Photo: New England Patriots/Wikimedia Commons
I greatly respect Patriots owner Robert Kraft and his efforts to warn about the dangers of antisemitism. The Jewish community has largely failed in fighting this disease, for which there is no cure.
Some will also say that no ad will stop antisemitism, and argue that it’s a waste of money to run advertisements at all. But I strongly disagree.
There are a range of people in America, including some who have hatred in their hearts but have not yet acted on it, or some who don’t even know Jews personally. In a world where millions are listening to Tucker Carlson, Candace Owens, and laughing at Kanye West’s “Heil Hitler,” it would be useful to have some persuasive media strategy against antisemitism.
I’m not sure how many Americans watch Douglas Murray, Ben Shapiro, or follow Hillel Fuld online, but more than 100 million watch the Super Bowl annually.
It is a fantastic decision to spend money on an ad against antisemitism if it can get people’s attention, be emotionally impactful, show consequences for a perpetrator of hate, and make people think for a second.
Many tools must be used in the fight against antisemitism, and there is no reason why ads can’t be one of them. While they won’t likely change the mind of people planning to assault Jews, they might change the minds of others. I have a friend whose son was called a dirty Jew in school. The student likely called him that because he figured there would be no consequence.
This year’s ad — which follows ads in 2024 and 2025 — featured a Jewish boy who is pushed. We see a post-it calling him a “Dirty Jew.” An African-American student puts a blue square on it, and notes that Black people have experienced similar hatred.
The ad is a failure because it doesn’t grab your attention, shows no perpetrator, and more importantly — shows no consequences.
It is a slight improvement over last year’s ad with Tom Brady and Snoop Dogg, as that had zero authenticity. This ad has some authenticity, but by showing no perpetrator, it actually normalizes antisemitism — as if we should expect students to write “Dirty Jew” on the backpacks and lockers of students. We should have seen the student writing it, and seen some repercussions — be it a suspension, students looking at them as losers, or something of that sort.
There should be funds allocated to making meaningful ads about Jew-hatred both on regular TV and online. It is inexplicable that this is not being done, and there are so many Jewish celebrities that could be involved. I just wished Kraft’s ad had done a much better job.
The author is a writer based in New York.
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Beyond the Bunker and the Billboard: A New Approach to Fighting Antisemitism
Tens of thousands joined the National March Against Antisemitism in London, Nov. 26, 2023. Photo: Tayfun Salci/ZUMA Press Wire via Reuters Connect
Earlier this month, Bret Stephens delivered the “State of World Jewry” address. At the risk of oversimplifying his speech, Stephens’ message was a somber pivot: the millions of dollars spent fighting antisemitism are largely wasted. We cannot “cure” the world of this hatred. Instead, we should spend those resources strengthening Jewish identity — funding Jewish day schools, summer camps, and building a fortress of internal resilience.
On Sunday, Robert Kraft’s Foundation to Combat Antisemitism continued their diametrically opposite approach. During the Super Bowl, they ran an ad featuring a Black student showing allyship to a Jewish student who is being bullied. The message is optimistic: Education, awareness, and cross-cultural empathy can win the day.
One strategy is retreat and fortify; the other is reach out and persuade.
I believe both are destined to fail.
Stephens is right that we cannot logic our way out of hate, but his solution surrenders the public square. Kraft is noble in his pursuit of allyship, but his solution relies on empathy that simply may not exist in large enough quantities.
There is a third path. It does not rely on Jewish introspection, nor does it beg for non-Jewish affection. It relies on universal enforcement.
The Failure of “Particularism”
If you poll Americans on how they feel about “antisemitism” (or its modern fraternal twin, “anti-Zionism,” which is a label that now mostly serves as a cover for Jew-hatred), the results are messy. Resistance to these specific bigotries is not universal; it is partisan, generational, and fraught with “context.”
However, if you poll Americans on the universal moral taboos — overt bigotry, dehumanization, and the endorsement of violence — the consensus is overwhelming. Even in our divided era, I am certain that more than 90% of the country agrees that persecuting a racial or religious group or celebrating violence is socially unacceptable.
This is the strategic flaw in both the Stephens and Kraft approaches: They treat antisemitism as a unique problem requiring a unique solution.
But we don’t need a “Jewish” solution. We need a universal solution, and fortunately one already exists.
The most effective way to protect the Jewish community is to stop asking society to protect Jews specifically, and start demanding society protect civilization generally and all of its people equally.
We must broaden the fight. We recruit the entire country not to defend Jews against Jew-hatred, but to defend the core American value that all overt hatred is an inadmissible taboo.
When we make the standard universal, we strip away the “exceptions.” If society agrees that “dehumanization is a firing offense,” then a person dehumanizing a Zionist must be fired the same as if they dehumanized Black or gay Americans — not because the employer loves Zionists or Black or LGBT people, but because the employer fears tolerating and normalizing these taboos of hate regardless of the group being targeted.
To do this, we must re-acquaint the mainstream with the concept of moral taboos.
As Jonathan Haidt explored in The Righteous Mind, true moral taboos are not intellectual; they are visceral. We don’t debate whether incest is wrong; we recoil from it. We need to restore that same visceral recoil to bigotry and the endorsement of violence, which largely exists, but then we must re-familiarize society with the mechanism for enforcing taboos: social consequences.
Stephens gives up on the outer world. Kraft tries to persuade it with carrots. The Third Path uses the stick of social ostracism. Social consequences are society’s immune response. When the immune system is working, a “Rejoicer” who cheers for violence is expelled from the body politic — not by law, but by consensus.
The Binary Choice
While restoring these taboos sounds like a generational challenge, the alternative makes the choice obvious.
We are either going to restore these universal guardrails — punishing those who egregiously violate them, just as we did to the KKK — or we will allow hate to be normalized until it spills over into political violence that no amount of Jewish Day Schools or Super Bowl ads can stop.
We don’t need to beg the world for its affection, nor should we retreat into a fortress. We need to remind the world that the taboos which protect us are the same ones that hold civilization together. If we lead the fight to restore those universal standards, we won’t just be securing a future for the Jews — we’ll be saving the country from itself.
Erez Levin is an advertising technologist trying to effect big pro-social changes in that industry and the world at large, currently focused on restoring society’s essential moral taboos against overt hatred. He writes on this topic at elevin11.substack.com.
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How the Palestinian Authority Hides ‘Pay-for-Slay’
Palestinian Authority President Mahmoud Abbas visiting the West Bank city of Jenin. Photo: Reuters/Mohamad Torokman
On Feb. 10, 2025, under intense pressure from Western countries, Palestinian Authority (PA) leader Mahmoud Abbas announced the cancellation of the PA Commission of Prisoners’ terror rewards program known as “Pay-for-Slay,” saying that the payments to terrorist prisoners and so-called Martyrs’ families would be moved to the Palestinian National Economic Empowerment Institution (PNEEI) and be based on social welfare criteria.
While many Western leaders have praised the PA for promising to stop paying terrorists in prison, the PA has another huge terror rewards program for released terrorist prisoners with more than 10,000 hidden Pay-for-Slay recipients receiving more than $230 million a year. And the PA has no intention of disclosing it or stopping it.
The PA enlarged this already existing program in 2021, when it took nearly 7,500 released prisoners who were receiving payments and moved them from the PA Commission of Prisoners into other frameworks. In addition, there are more than 13,500 families of Martyrs and injured living outside the PA areas who are receiving over $86 million a year.
The PA Prisoners and Released Prisoners Law requires the PA to reward terrorists who were imprisoned for more than five years with lifetime salaries. After Palestinian Media Watch (PMW) exposed in 2020 that there were at least 7,500 released prisoners to whom the PA was paying monthly terror reward salaries, the PA was condemned by the donor countries.
As the PA explained: “Europe, the US, and Israel” did not accept that the PA paid released terrorists merely because “they killed.”
The PA acted quickly. In early 2021, Mahmoud Abbas issued a Presidential Order to “integrate” all the thousands of released terrorists receiving Pay-for-Slay salaries into government and PA Security Forces (PASF) jobs, and he changed PA pension laws to enable thousands of ineligible terrorists to receive PA pensions.
The PA set up a special committee to work continuously, “even on vacation days,” to hide these recipients. By the end of 2021, all 7,500 recipients of terror salaries were erased from the Commission of Prisoners lists and, although unqualified, were granted jobs and pensions to receive their hidden Pay-for-Slay without Western scrutiny.
These recipients are so well hidden that some Western donor countries, to avoid funding Pay-for-Slay, have been designating their support specifically to pay civil servants or PASF salaries and pensions — the very places that the PA has hidden its terrorists.
With this terror reward program below the West’s radar, the PA is not planning to stop these terror payouts to released terrorist prisoners. PMW estimates that with these two programs, at least 23,500 terrorists received hidden Pay-for-Slay payments in 2025, amounting to $315 million in hidden Pay-for-Slay.
Part 3 of our recent report includes transcribed conversations between recipients of Pay-for-Slay in the first months of 2026, confirming that the PA is expanding its Pay-for-Slay by at least 6,000 recipients. The PA is intentionally lying to the US, the EU, France, and other Western countries, while working continuously to find ways to secretly reward Palestinian terrorists.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.