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The real story behind Jewish family comedy ‘iMordecai’ and its unusual path to the big screen
(JTA) — The real Mordecai Samel, at the time in his late 70s, really didn’t want an iPhone in 2015.
The Holocaust survivor who had been living in South Florida since 2004 didn’t see a need. His taped-together flip phone worked fine. But his son Marvin insisted.
One thing that helped convince Mordecai to give in: the ability to listen to the klezmer music of his youth that the iPhone provided.
“One day I got off a plane, and I called my dad, and all I could hear was static,” Marvin Samel said.
Soon Mordecai was going to iPhone lessons at a local store six times a week.
“It’s there that I see my father holding court, telling stories,” Marvin said about the lessons, “and I said, this is it. This is the vehicle to tell the story as a screenplay.”
Thus sprung an unusual comedy film that hits theaters Friday inspired directly by first-time director Marvin Samel’s life, centered on a Jewish family that is split by a stark generational divide.
In the film — as in the Samels’ real lives — Marvin (played by Sean Astin) attempts to sell his cigar company while his father’s antics continually get in the way and his mother (Carol Kane), who has Alzheimer’s Disease, sometimes wanders off.
“I had to tone him down for the movie, because no one would believe me if I actually printed the truth. He’s always getting himself into trouble,” Samel said of the real Mordecai, a retired plumber who is played onscreen by Tony and Emmy Award winner Judd Hirsch.
At the same time, Marvin’s wife, who has just given birth to twins, is upset with him about delays in the company sale and the family’s resulting cash crunch. Mordecai agrees to take the iPhone lessons and befriends the instructor (Azia Dinea Hale) who he calls “Einstein Nina,” someone with a surprising family backstory of her own.
Mordecai tells her some stories about his family’s escape from the Nazis when he was a child, showing her family pictures from before the war and noting that he can’t remember his mother’s face. These stories, Marvin Samel said, were inspired more by the stories told by Mordecai’s brother, who was older when the family fled, than by his own. The family left Poland in 1939, when Mordecai was three and his older brother was six. They first went to the Soviet Union and eventually to Brooklyn.
Mordecai’s family was from Janów Podlaski, a small town in Poland at the center of the territory split by Hitler and Stalin in 1939. Some flashback sequences are presented in animation.
Marvin Samel sold his company, Drew Estate Cigars, back in 2014. The film was mostly self-financed, in part from the proceeds of the cigar company’s sale, “all the way through distribution.” While Samel has always loved the movies, even seeing movies like “Taxi Driver” and “Hair” when he was much too young to do so — “my Temple, growing up, was the movie theater,” he said — he had never before set foot on a movie set prior to the first day of filming of “iMordecai.”
Samel taught himself filmmaking, in part, by taking online courses through MasterClass from the likes of Martin Scorsese, Ron Howard and Jodie Foster, and he also had a chance meeting at a dinner with retired basketball star Ray Allen, who had made a novice acting appearance in Spike Lee’s “He Got Game” when he was in his early 20s. Allen’s advice was to spend some time on movie sets to get a feel for things, but not much was filming in South Florida at the time.
Sean Astin, right, plays Marvin Samel’s character. (FeMor Productions)
“iMordecai” was shot in 23 days in late 2019, meaning that Samel filmed a movie that starred Hirsch as a heavily-accented, old-world Jewish immigrant inspired by a relative of the filmmaker at least a year before Steven Spielberg did the same for “The Fabelmans.” Hirsch is nominated for an Oscar for his role in that movie, his first Academy Award nomination since “Ordinary People” more than 40 years earlier.
Samel’s film, which features the city of Miami extensively, has been a hit so far in Florida. It had its world premiere in January 2022 at the Miami Jewish Film Festival, where it won the audience award for best narrative film.
“I think that this film has the capacity to possibly impact and resonate with people of all ages,” said Igor Shteyrenberg, executive director of the festival.
Samel is taking the film on a tour that criss-crossed the Sunshine State this month, including a run of 10 shows at The Villages, the world’s largest retirement community. That tour, in which the real Mordecai has been on stage at times, headed to New York’s Quad Cinemas this week, and a limited theatrical release — also heavy in Florida — starts Friday. Tour dates in such markets as Dallas, Phoenix, Chicago are next, prior to a return to Florida, Samel said.
Perhaps the success with the older Florida crowd has to do with the universality of the film’s subject matter. Even Warren Buffett, the famed investor, turned in his flip phone for an iPhone back in 2020, when he was nearly 90, even though he had bought many billions of dollars in Apple stock by that point.
Yvette Miro, a 99-year-old who lives in Tamarac, Florida, said it’s “hard to remember not having” an iPhone after getting one to replace her flip phone about 10 years ago. A Brooklyn native — she attended Eastern District High School at the same time as Mel Brooks, who was a couple of years younger — Miro has lived in Florida since 1999, and even at her age continues to host weekly Shabbat dinners with her family, including her nine grandchildren and more than 30 great-grandchildren.
But unlike Mordecai, rather than badgered into getting the iPhone, she got one herself.
“I heard about it, I wanted it. I’m old, but I had to keep up with the times,” she said.
She now uses it for “everything… especially FaceTime, where I can see [the kids]. I use it even more than my regular phone.”
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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