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Meet the real-life sister act behind the two new ’90s Jewish American Girl dolls
(JTA) — As children in upstate New York, twin sisters Julia DeVillers and Jennifer Roy went to Hebrew school three days a week, spent their summers at a JCC summer camp and got to know local Holocaust survivors through their father, who survived the Nazis as a child in Poland. They also celebrated Christmas with their mother’s family.
Aware of their dual religious and cultural backgrounds from a young age, DeVillers and Roy personally sent their public elementary school principal a letter asking to place a menorah next to the school Christmas tree. The girls gathered a couple of the other Jewish students together to present the letter to the principal, to resounding success: A real menorah was added to the school’s holiday display.
It was something straight out of an American Girl story. And as of this week, in a sense, it is one.
On Wednesday, American Girl released its first twin dolls, Isabel and Nicki Hoffman, who are also the first characters from an interfaith family. Their stories take place in the late 1990s and were written by DeVillers and Roy, inspired by the sisters’ own childhood experiences. The twin dolls’ parents are, respectively, Jewish and Christian, and their mother, Robin, is named after the authors’ own mother.
“It’s incredibly special to us that the twins bring this Jewish and interfaith representation that so many kids will relate to,” DeVillers told the Jewish Telegraphic Agency.
Roy added, “People are not necessarily one thing or another these days. And while we are Jewish, we did grow up with both holidays and both cultures in our family. And that’s how we wanted our characters to be and to feel.”
Isabel and Nicki’s stories are loosely based on the childhood experiences of authors and real-life twins Julia DeVillers and Jennifer Roy. (Courtesy of American Girl)
The dolls are a milestone in how the lived experience of many American Jews is reflected in popular culture. Recent surveys of Jewish Americans consistently note high rates of interfaith marriage, and show that a significant portion of those couples raise their children either fully or partly Jewish.
Isabel and Nicki are the second and third historical Jewish American Girl dolls, joining Rebecca Rubin. Rebecca’s story reflected an earlier generation’s perception of normative American Jewish identity: Her family immigrated from Russia and lives in New York’s Lower East Side in 1914, while navigating issues of assimilation and religion.
Stories of joint Hanukkah-Christmas celebrations are not exactly new. A TV episode Isabel and Nicki’s character’s might have watched as teenagers, “The Best Chrismukkah Ever” from the drama “The O.C.,” aired nearly two decades ago. But the dolls and their stories are “super innovative and relevant for 21st-century Jewish interfaith families,” said Keren McGinity, the interfaith specialist for the Conservative movement of Judaism and a professor of American studies at Brandeis University.
“Anytime there’s cultural representation that depicts real life, it’s a good thing,” McGinity said, though she added that some depictions of interfaith families are more robust than others.
“On the one hand, it’s terrific that they’re reflecting contemporary American Jewish life by depicting an interfaith family through these characters and reinforcing the fact that it only takes one Jewish parent to raise Jewish children,” she added. “And it remains to be seen how they are Jewish beyond celebrating the December holidays, and how they’re interfaith beyond celebrating the December holidays, plural.”
The new twin dolls are the latest in American Girl’s iconic series of dolls, which hail from different eras of American history and come with novels about their lives. American Girl has historically aimed to present a diverse set of dolls. Other recent offerings include Evette Peeters, a biracial girl who cares for the environment, and Kavi Sharma, an Indian-American girl who loves Broadway musicals.
The new historical characters, Isabel and Nicki, retail for $115 each. Their stories are written by DeVillers and Roy, respectively, and begin on Dec. 11, 1999, when they receive their journals as a gift for the last night of Hanukkah.
They have their own distinct personalities, which the authors say somewhat resemble what they were like as kids: Isabel has a preppy style and loves dancing, and is advertised wearing a pink cable-knit sleeveless sweater over a pinstripe shirt, with a plaid skirt, platform shoes and a beret. Nicki likes skateboarding and writing song lyrics, and appears on the American Girl website wearing a backwards baseball cap, choker necklace, blue T-shirt dress and sneakers, with a flannel shirt tied around her waist.
Isabel’s book begins with a nod to a late-1990s fad: “Hi, New Journal! You’re my present for the last night of Hanukkah!! I was going to save you for after Christmas and New Year’s, but we also got NEW GEL PENS!”
In Nicki’s book, her interfaith identity is mentioned two weeks later: “Did I mention my family celebrates Hanukkah AND Christmas? Well, we do.”
The two journals, “Meet Isabel” and “Meet Nicki” are filled with text and sold with the dolls. The stories take place during the same time frame, as the girls celebrate the winter holidays, face their fears, make new friends and worry about Y2K. A longer novel, “Meet Isabel and Nicki” is set for release in August as the first in the Isabel and Nicki historical series. It will take place during the same month as the shorter journals, but will delve further into the time period. Readers will get to spend the last night of Hanukkah with the Hoffmans, lighting the menorah and playing dreidel.
“Meet Isabel and Nicki,” the first novel in the series about the Hoffman twins, will be released in August. (Photo courtesy of American Girl. Design by Jackie Hajdenberg)
McGinity said she would have to wait until the new book comes out to see what the girls’ representation looks like, given that the journals are so short.
“I feel like we don’t have enough intel other than ‘OK, the authors are Jewish, the characters are Jewish, they grew up in an interfaith household,’” she added.
The crowded flagship American Girl store in New York City has already begun promoting Isabel and Nicki by showcasing the twins’ different outfits and bedroom and accessory collections, with dozens of the dolls positioned throughout the store.
“While we’re not able to provide specific sales information, I can say we’ve been happy to see the positive response for the new characters,” a representative for the company said.
Roy and her sister have previously written a series of children’s novels about twins, and Roy also authored “Yellow Star,” a 2006 children’s book about her aunt’s remarkable survival as one of the only children to be liberated from the Lodz Ghetto. Roy said she and her sister are grateful for the chance to tell their family’s story in a new way.
“So we don’t know what cultures, faiths, religions are coming beyond this,” said Roy, referring to future American Girl products. “But what we did know was that if we were writing in the holiday season, we really wanted to include parts of ourselves and that’s what American Girl editors all said: ‘We’d love to have you remember from your childhood.’ And this was our childhood.”
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The post Meet the real-life sister act behind the two new ’90s Jewish American Girl dolls appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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