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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Maine Senate candidates spar over military aid to Israel
(JTA) — Troy Jackson, Maine’s Democratic nominee for the U.S. Senate, said he opposed “giving a blank check” to Israel at a debate on Tuesday, while also linking American military assistance to the killings of Palestinians.
“I didn’t want any more offensive weapons going to murder people in Palestine,” Jackson explained, in a rebuttal to his opponent, Republican incumbent Sen. Susan Collins.
The two candidates were participating in their first general election debate, aired on CBS13 and moderated by news anchor Gregg Lagerquist, without a live audience. Jackson, who holds a narrow lead over Collins, has rattled many members of the Jewish community in recent weeks, as he has intensified anti-Israel rhetoric and made controversial comments to Maine Jews.
A former state lawmaker and union advocate, Jackson secured the Democratic nomination at the end of July in a landslide victory. He won the nomination after the former Democratic nominee, staunch Israel critic Graham Platner, left the race amid a sexual assault allegation, which Platner denies.
Jackson had previously said little publicly about the Israeli-Palestinian conflict, but during the contest to replace Platner, he accused Israel of committing genocide in Gaza and called for an end to U.S. military aid to Israel.
Collins, a five-term senator, has been a staunch supporter of Israel over the past three decades.
Asked by Lagerquist during a lightning round whether the U.S. should increase, decrease or keep military funding for Israel the same, Collins responded that “the current level is good,” adding that she is “a strong supporter.”
Jackson, meanwhile, argued that “it’s kind of unfair to ask that like this,” while also noting that he has the endorsement of J Street, the liberal pro-Israel organization.
After Jackson then declared that the U.S. should not be “giving a blank check” to Israel, Collins accused him of making comments that were “very different” from his past remarks. Jackson denied this claim, while arguing against the supply of more offensive weapons to “murder people.” Calling Israeli Prime Minister Benjamin Netanyahu “a war criminal,” he noted that “Senator Collins likes him.”
Jackson’s remarks came just a week after he apologized to members of the Jewish community for controversial comments he had made in a News Center Maine television interview.
During the interview, he had described the war in Gaza as “a genocide,” adding that “there are people here in Maine that don’t like to use that term only because, you know, they’re Jewish and, you know, what that means to them with the Holocaust.”
Although he did not retract his views on the conflict, he acknowledged that the word genocide “carries particular weight for many Jewish families given the Holocaust – the genocide of six million Jews.”
“In trying to acknowledge that, I misspoke and made a generalization about Jewish Mainers’ views that doesn’t reflect what I meant to say. I apologize for the pain that caused,” he added.
Just before the Democratic nominating convention this past summer, Jackson vowed that he would “never vote in favor of U.S. taxpayer-funded military aid to Israel.”
The Pine Tree State Poll, released by the University of New Hampshire two weeks ago, found that the two candidates were in a statistical tie, with 51% of voters polled favoring Jackson and 47% opting for Collins.
This article originally appeared on JTA.org.
The post Maine Senate candidates spar over military aid to Israel appeared first on The Forward.
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Jewish Haverford students named a professor in their antisemitism lawsuit. Police say he responded by stalking one online.
A religion professor named by Jewish Haverford College students in a recently settled lawsuit against the school was arrested Tuesday after authorities say he used anonymous accounts to harass one of those students online.
According to an indictment unsealed in federal court Tuesday, Haverford professor Guangtian Ha used at least four burner accounts on X to send roughly 50 threatening messages to an unidentified male Jewish student between October 2025 and May 2026.
Ha is charged with one count of cyberstalking, a crime that carries a maximum penalty of five years in prison.
Federal authorities say Ha replied to one of the student’s posts with a picture of the student’s home mailbox and an emoji of a pair of eyes. After the student took security precautions in response to the messages, the professor allegedly commented on them and wrote, “The goyim have woken up, Jew. Run. Flee. Leave.”
Haverford College President Wendy Raymond informed students of the arrest in a letter published on the school website Tuesday, saying Ha had been placed on administrative leave and barred from campus while the case proceeds.
“I am deeply distressed by these allegations and want to state in the plainest of terms that any form of harassment or discrimination based on identity is unacceptable, antithetical to our values, and has no place at Haverford,” Raymond wrote.
Ha, who was on sabbatical this semester, could not be reached for comment. Federal court filings do not identify any legal representation for the defendant.
The arrest comes two months after the liberal arts college, which is located just outside of Philadelphia, settled an antisemitism lawsuit filed by Jewish students.
In that lawsuit, filed in 2024, those students had listed a number of Haverford professors who they said contributed to an antisemitic environment. One of them was Ha, a member of Faculty for Justice in Palestine, who had tweeted from his public account that “the only way to deal with Zionists is to stop talking to them and refuse to let them waste your time.”
He later tweeted — still from his public account — that he knew who at Haverford had been “silent on this genocide or even tacitly support it,” saying, “I will never forgive them. I know their names and I know their faces. Never forgive. No reconciliation.”
The messages Ha allegedly sent from his anonymous accounts were even more threatening. According to the indictment, one read, “Jew, get the f— out of my country.”
Another message allegedly read, “If Jews are so special then they should be placed in special camps and receive special treatments.”
According to an amended civil complaint filed in January 2025, the school took no public action against Ha, who taught courses on Islam and religion in China.
In the settlement, the college’s leaders agreed that Haverford’s policy would bar discrimination specifically against students and employees with Zionist views, as well as those who are Jewish or Israeli, according to Higher Ed Dive.
In addition to his alleged online activity, Ha had co-written an opinion column in the Haverford Clerk, the campus newspaper, in which he downplayed student concerns about antisemitism as “Zionist witch hunts” — arguing instead that pro-Palestinian students faced the brunt of campus discrimination.
“A truly inclusive learning community would necessitate our administration taking a clear and careful stance against this sort of hatred,” he wrote.
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‘He has repeatedly capitulated to Zionist pressure’: Leftist groups to protest Mamdani on Oct. 7
A raft of pro-Palestinian and democratic socialist groups will protest against New York City Mayor Zohran Mamdani on the three-year anniversary of the Oct. 7 attacks, accusing the mayor of capitulating to pro-Israel pressure since taking office.
More than 20 local organizations, most of them college chapters of Students for Justice in Palestine or Young Democratic Socialists of America, are participating in the event, which will culminate with a rally at City Hall. (Young Democratic Socialists America is the student offshoot of the DSA.)
The groups’ complaints against the mayor include his allowing a law to take effect that allows NYPD to implement security perimeters at places of worship and launching a plan to combat antisemitism that includes funding for Jewish community groups that do not disavow Israel.
“Zohran Mamdani campaigned on promises to the Palestine movement,” the groups said in a caption alongside a poster for the event. “He has betrayed his own alleged values, failing to make those promises a reality. Instead, he has repeatedly capitulated to Zionist pressure.”
The protest comes even as Mamdani, who drew on the support of local progressive groups in his run for office, continues to hammer the Israeli government and Prime Minister Benjamin Netanyahu from City Hall. But the protest — which appears to have split the city’s DSA movement — revealed growing discontent from the far-left with how Mamdani has governed.
It also underscored how uncompromising the left flank of the democratic socialists can be on matters related to Israel.
Why leftist groups are protesting Mamdani
Mamdani rode into office last November on a swell of pro-Palestinian support and democratic socialist organizing power. He rejected many of the pro-Israel norms of New York City campaign trail, including by promising to arrest Netanyahu if he ever visited New York and calling the war in Gaza a genocide.
Since taking office, Mamdani has revoked an anti-BDS executive order signed by his predecessor, Eric Adams, and the city’s previously accepted definition of antisemitism from the International Holocaust Remembrance Alliance. Mamdani also publicly defended pro-Palestinian student protesters detained by U.S. Immigration and Customs Enforcement and opposed the West Bank land sales at local synagogues.
And even in a public appearance conceding he did not have the authority to arrest Netanyahu, Mamdani reiterated his stance that the Israeli premier is a war criminal.
Still, he has tried to court Jewish groups by pledging to address antisemitism through his new multimillion dollar strategy that allocates $6.4 million to community organizations. He has also visited with Jews in all five boroughs to build community relations.
Their criticism of Mamdani for the security perimeter bill reflected disappointment in the mayor for something he couldn’t do much about. The bill, Int. No. 1-B, passed in March with a supermajority, meaning he was unable to veto it. Rather than sign it into law, Mamdani did not take action on it and it became law after 30 days. (He vetoed a separate bill creating a protest buffer zone for schools that had passed with a simple majority.)
The protesting groups argue the bill criminalizes protests against synagogues that host “illegal land sales” of property in the West Bank. Additionally, the chapters take issue with Mamdani’s antisemitism strategy providing security infrastructure to “Zionist synagogues” that hold these sales. The bill provides the same security to all synagogues regardless of their affiliation with Israel.
The online poster for the event states in its caption that Mamdani’s Strategy to Combat Antisemitism provides “funding for Zionist propagandist groups” such as the Jewish Community Relations Council of New York. The council works in partnership with the UJA-Federation of New York to fight against antisemitism and foster support for Israel, including sponsoring tours to the country. Under a Mamdani-created program, JCRC will work with grassroots groups on programs that include education, victim support, data collection and combating online hate.
The mayor’s office declined the Forward’s request for comment. The organizations involved did not immediately respond to inquiries, except for Lehman College Young Democratic Socialists of America which declined.
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