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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Maersk Tests Red Sea Route as Gaza Ceasefire Offers Hope

Containers are seen on the Maersk Triple-E giant container ship Majestic Maersk, one of the world’s largest container ships, next to cranes at the APM Terminals in the port of Algeciras, Spain, Jan. 20, 2023. Photo: REUTERS/Jon Nazca

Danish shipping company Maersk said on Friday that one of its vessels had successfully navigated the Red Sea and Bab el-Mandeb Strait for the first time in nearly two years, as shipping companies weigh returning to the critical Asia-Europe trade corridor.

The company stated that while it had no firm plans to fully reopen the route, it would take a “stepwise approach towards gradually resuming navigation” via the Suez Canal and the Red Sea. Maersk declined to further elaborate on its plans.

Maersk and rivals, including Germany’s Hapag-Lloyd, rerouted vessels around Africa’s Cape of Good Hope from December 2023 after Yemeni Houthi rebels attacked ships in the Red Sea in what they said was a show of solidarity with Palestinians in Gaza. The Iran-backed Houthis are an internationally designated terrorist organization.

The Suez Canal is the fastest route linking Europe and Asia and until the attacks had accounted for about 10% of global seaborne trade, according to Clarksons Research.

CMA HAS MADE LIMITED PASSAGES THROUGH THE SUEZ CANAL

French shipping firm CMA CGM has already made limited passages through the Suez Canal when security conditions allowed, with other operators similarly exploring resumption plans.

“Most carriers appear to be adopting a wait-and-see approach, monitoring developments, and any meaningful reopening would likely unfold gradually,” said Nikos Tagoulis, analyst at Intermodal Group.

The potential return of Maersk to the Suez Canal could ripple through the shipping sector, where freight rates have risen because the alternative route added weeks to transit times between Asia and Europe.

A recent ceasefire in the Gaza conflict has renewed hope of normalizing Red Sea traffic, though analysts note the fragility of the truce.

“By the end of 2026, we estimate things will start to look like they were before the Houthis attack started,” said Simon Heaney, a container industry analyst at Drewry Shipping Consultants. “The risk level has reduced, so they’re prepared to test the waters. But the Houthis aren’t particularly reliable.”

Maersk confirmed that one of its smaller vessels, Maersk Sebarok, had completed the first test transit through the Red Sea on Thursday and Friday, while stressing that no additional sailings were currently planned.

“Whilst this is a significant step forward, it does not mean that we are at a point where we are considering a wider East-West network change back to the trans-Suez corridor,” it said.

Niels Rasmussen, chief shipping analyst at ship-owner association BIMCO, projected that broader resumption of Suez Canal transits could result in a 10% drop in ship demand.

“The possibility of a return to Suez Canal routings looms large over the market outlook,” he said in a note published on Thursday.

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Israel Charges Russian With Allegedly Spying for Iran

Israel and Iran flags are seen in this illustration taken June 18, 2025. Photo: REUTERS/Dado Ruvic/Illustration

Israel has charged a Russian citizen with spying for Iran, including photographing Israeli ports and infrastructure under the direction of Iranian intelligence agencies, Israel‘s domestic security agency the Shin Bet said on Friday.

The Russian individual was then paid in digital currency, the agency said in a joint statement.

A decades-long shadow war between Israel and Iran escalated into a direct war in June when Israel struck various targets inside Iran, including through operations that relied on Mossad commandos being deployed deep inside the country.

Israel has arrested dozens of citizens who allegedly spied for Iran, in what sources told Reuters has been Tehran’s biggest effort in decades to infiltrate its arch foe.

The arrests followed repeated efforts by Iranian intelligence operatives over the years to recruit ordinary Israelis to gather intelligence and carry out attacks in exchange for money.

In a statement sent to media in 2024 following a wave of arrests by Israel of Jewish citizens suspected of spying for Iran, Iran’s UN mission did not confirm or deny seeking to recruit Israelis and said that “from a logical standpoint” any such efforts by Iranian intelligence services would focus on non-Iranian and non-Muslim individuals to lessen suspicion.

Iran has executed many individuals it accuses of having links with Israel‘s Mossad intelligence service and facilitating its operations in the country.

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His family was killed in Sydney. Hours later, he helped feed 600 unhoused people in LA.

Hanukkah on Bondi Beach was the coolest party of the year, recalled Yossi Segelman.

“There’s singing. There’s dancing. There’s sufganiyot … There’s clowns and petting zoos,” he said. “It brought all people together.”

Segelman, who was born in London, spent 16 years living in Sydney, and now resides in Los Angeles, used to attend the celebration every year.

It was Segelman who drew Rabbi Eli Schlanger, his childhood neighbor in London, to Australia almost 20 years ago. Segelman made the shidduch, or match, between Eli and his wife Chaya’s cousin. As they became family, Segelman and Schlanger also became close friends.

“He was just always happy … a rocket full of joy,” Segelman said. “I knew many people who were personally moved and touched and became more connected to Judaism and to Israel as a direct result of their impact and connection with Rabbi Eli.”

When Segelman logged on to WhatsApp on Sunday, he learned that terrorists had murdered Schlanger at the same yearly Hanukkah celebration. One of his nieces was in surgery.

“I had a number of other family members, nieces, nephews, who were ducking at the tables and had bullets whizzing overhead and had seen things that no one should ever see,” he said.

And yet hours later, Segelman, who is the executive director of the nonprofit Our Big Kitchen Los Angeles, still showed up to lead dozens of people in preparing 600 meals for Angelenos in need.

That Sunday was my second time volunteering at OBKLA. As I snapped on blue nitrile gloves and prepared to scoop meatballs from a tub of ground beef, I was stunned that Segelman felt capable of showing up with one family member dead and another on the operating table.

But he insisted, during the session and two days later when I came back to speak with him, that it’s precisely during dark times that a community needs a space to come together and serve others. As rising antisemitism and violent attacks like the one in Bondi might pressure Jews to turn inward, Segelman’s emphasis on both Jewish pride and welcoming all, no matter their background, offers us a path forward.

Giving back in times of crisis

Schlanger and Segelman both served as chaplains in Australia; Schlanger for corrective services and Segelman for the military.

“We were involved in the same thing and that is to try and bring peace, and comfort, and solace, encouragement, to those who found themselves in difficult situations,” Segelman said.

In parallel to his work as a chaplain, Segelman became involved as an early director of Our Big Kitchen in Sydney, which prepares meals for Australians in need. The organization’s Bondi kitchen is less than a mile from where Sunday’s terror attack took place. Though the food is kosher, most meals go to the broader community, and most volunteers aren’t Jewish.

A few years after moving to Los Angeles, at the height of the pandemic, the Segelman family sprung into action to distribute snacks to hospitals, unhoused people, and first responders. Their impulse to help has since grown into a smooth operation, one the Segelmans activated at full throttle during LA’s wildfires this year.

In his office, Segelman has a basket where he keeps empty rolls from the stickers volunteers use to package food. Each roll signified a thousand meals. The basket was overflowing. In the past year, Segelman said, OBK LA welcomed more than 24,000 volunteers who made 183,574 meals.

Segelman emphasized the impact of the meals not only on the recipients, but also on the volunteers who created them.

“Volunteering, it’s being hands-on. It’s a visceral experience. You’re immersing yourself in an act of goodness and kindness,” he said.

How we respond to terror

Segelman has more practice than most in taking action. But the attack in Sydney posed a new challenge.

“For me to get up Sunday morning and welcome everybody and do what we do usually at OBK with cheer and with love was not easy,” he said. But he knew that his job was “to inspire people, especially when the going gets tough, and to really transform those feelings of helplessness into hopefulness.”

When we spoke on Tuesday at noon, Segelman had just finished an event with 70 school kids, with more programs to come later that day. Schlanger’s funeral, which he would attend remotely, was at 4 p.m. His teenage niece’s operation was successful, though his entire family remained extremely traumatized.

Nevertheless, Segelman insisted the Hanukkah celebration must return to Bondi Beach.

“100%. Bigger and better,” he said. “To cancel events and close down events is contrary to the story of Hanukkah.”

“We need to continue doing what we’re doing, do it stronger, obviously be smart, be vigilant, but absolutely go out there and to continue to do what we do and do it proudly.”

When I asked if a terror attack like Sunday’s might complicate OBK’s practice of welcoming everyone into its kitchen, his answer was adamant: “We are an organization rooted in Jewish values of chesed, of tzedakah, and we’re proudly kosher, and we’re proudly based in the heart of the community. But we welcome absolutely everyone, both to volunteer and to receive a meal.”

Violence cannot shatter our empathy

To be proudly Jewish and yet welcome everyone is an essential message; one whose second component, I think, may be hard for some in our community to hear right now.

The brutality of Oct. 7, of the subsequent rise in antisemitism and terror like the kind unleashed in Sydney, rightfully activates Jewish fears. It also, however, threatens to make a drought of our empathy. At its very worst — as I’ve written about in the case of far-right Jews denying hunger in Gaza or using AI to spread hate — Jewish pain is contorted into a pretext to ignore others’ suffering or even inflict it on them.

But now is the time to lean into our values, not turn away from the rest of the world. Segelman’s message for all of us this Hannukah: Find a way to give our time in service to others, even if it’s just an hour a week, and to provide inspiration or love, even to just one other person.

On Sunday night, a few hours after the OBKLA event, my partner and I welcomed our friends, some Jewish, some not, for the first night of Hanukkah. We fried latkes and schnitzel. My hand shook, then steadied, as I sang and led a menorah lighting for the first time. The candle burned through its wick; yellow and blue wax dripping onto parchment paper. We sat in the gentle glow, affirming joy.

This Hannukah, Segelman and OBKLA show us that when faced with unimaginable violence, the best way to nourish our souls might be to come together, cook, and serve others.

The post His family was killed in Sydney. Hours later, he helped feed 600 unhoused people in LA. appeared first on The Forward.

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