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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Rashida Tlaib Introduces Resolution ‘Recognizing Ongoing Nakba’
US Rep. Rashida Tlaib (D-MI) addresses attendees as she takes part in a protest calling for a ceasefire in Gaza outside the US Capitol, in Washington, DC, US, Oct. 18, 2023. Photo: REUTERS/Leah Millis
US Rep. Rashida Tlaib (D-MI) on Thursday reintroduced a congressional resolution recognizing the 78th anniversary of what she described as the “ongoing nakba,” using the Arabic term for “catastrophe” deployed by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.
The resolution, introduced on the anniversary of Israel’s independence, accuses the Jewish state of carrying out “ethnic cleansing,” “apartheid,” and “genocide” against Palestinians, language that many pro-Israel lawmakers in Congress and advocacy groups strongly reject as inflammatory and inaccurate. The measure also calls for renewed US support for the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA), an agency that has faced mounting scrutiny from Israel and several Western governments over allegations that employees participated in or supported Hamas’s Oct. 7, 2023, massacre across southern Israel.
In a statement announcing the resolution, Tlaib argued that the so-called nakba “did not end” with the Arab-Israeli war in 1948 and continues today through Israeli military operations and settlement expansion.
“War criminal Netanyahu and his cabinet have repeatedly threatened to ethnically cleanse the entire Palestinian population in Gaza, annex the land, and permanently occupy it. Today, they are extending these same threats towards southern Lebanon,” she said, referring to Israel Prime Minister Benjamin Netanyahu and military operations against US-designated terrorist groups Hamas and Hezbollah. “As we mark the 78th anniversary of the Nakba, we honor all of those killed since the ethnic cleansing of Palestine began and all those who have been forced from their homes and violently displaced from their land.”
Activists often invoke the term “nakba” when discussing the displacement of some 750,000 Palestinian Arabs following Israel’s War of Independence, many of whom left the nascent state for varied reasons, including that they were encouraged by Arab leaders to flee their homes to make way for the invading Arab armies. At the same time, about 850,000 Jews were forced to flee or expelled from Middle Eastern and North African countries in the 20th century, primarily in the aftermath of Israel’s declaring independence.
Tlaib’s resolution is co-sponsored by several prominent progressive Democrats, including Reps. Alexandria Ocasio-Cortez (NY), Ilhan Omar (MN), Ayanna Pressley (MA), and Summer Lee (PA).
The move is likely to draw fierce criticism from pro-Israel lawmakers and Jewish organizations, many of whom argue the resolution ignores the historical context surrounding Israel’s founding and the 1948 war. Israel accepted the United Nations partition plan in 1947 to create two states, one Jewish and one Arab, while neighboring Arab states rejected it and launched a military invasion after Israel declared independence.
The resolution also calls for a so-called Palestinian “right of return,” a demand insisting that potentially millions of descendants of Palestinian refugees should be able to return to the land of Israel, a step that, according to proponents, would result in the abolition of the world’s only Jewish state.
“This immense trauma, including the loss of their loved ones and connections to the communities they grew up in, needs to be repaired. True peace must be built on justice and the inalienable right of return for Palestinian refugees,” Tlaib said in her statement.
While refugees are generally defined as those who flee a country out of credible fear of persecution, UNRWA uniquely defines Palestinian refugees to include all descendants of those who left the land, regardless of where they were born.
Tlaib, the only Palestinian American member of the US Congress, has emerged as one of Israel’s loudest critics on Capitol Hill, repeatedly accusing the Jewish state of genocide and drawing rebuke from fellow lawmakers.
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Toronto Sees 50% Drop in 2025 Hate Crimes, Yet 82% of Religiously Motivated Attacks Target Jews
A member of law enforcement personnel works at the scene outside the US Consulate after shots were fired, in Toronto, Ontario, Canada, March 10, 2026. Picture taken with a mobile phone. Photo: REUTERS/Kyaw Soe Oo
Even as Toronto recorded an overall decline in reported hate crimes last year, newly released data shows the city’s Jewish community continued to face disproportionately high levels of targeted antisemitism and violence amid an increasingly concerning social climate.
On Thursday, Toronto Police released its annual hate crime statistical report, showing that Jews accounted for 82 percent of all religiously motivated hate crimes in 2025, compared to 14 percent targeting Muslims.
Even though the Jewish community makes up less than 3 percent of Toronto’s population, officials now warn that Jewish residents are 14 times more likely than other residents to be targeted in a hate incident.
With 81 anti-Jewish hate crimes recorded, Jews and Israelis were the targets of 35 percent of all reported hate incidents in the city.
Despite a 50 percent overall decline in reported hate crimes, from 443 in 2024 to 231 in 2025, Toronto has seen a 40 percent increase in such incidents so far this year compared with the same period last year.
Toronto Police Chief Myron Demkiw noted that, even with the overall decline, the Jewish community continued to be the primary target of hate-motivated offenses.
“We are steadfast in our commitment to confronting hate in all its forms and making it easier for people to come forward and report incidents of hate,” Demkiw said in a press release.
Because police-reported hate crime data only includes incidents that come to the attention of authorities and are later confirmed or suspected to be hate-driven, official figures likely underestimate the true scale of such incidents.
Over the past two years, Toronto authorities have expanded law enforcement capacity and resources to investigate hate crimes by establishing a Counter-Terrorism Security Unit and increasing specialized training for officers, while also strengthening Holocaust education initiatives and introducing digital literacy programs for youth aimed at countering online radicalization.
Centre for Israel and Jewish Affairs Vice President Michelle Stock called the latest statistics “deeply alarming,” warning of a broader reality of hostility that Jewish families across the city are confronting on a daily basis.
“Toronto prides itself on being a city where people of all backgrounds can live openly, safely and without fear. Those values are undermined when any community no longer feels secure expressing its identity in public,” Stock said in a statement.
“From synagogues to schools to public displays of Jewish identity, blatant attacks against the Jewish community are becoming more frequent and more brazen,” she continued. “Jewish Canadians are being targeted simply for who they are. No one should have to think twice about wearing a kippah, attending synagogue, sending their children to Jewish schools or participating openly in Jewish life.”
The city’s figures reflect a broader nationwide rise in antisemitism and anti-Israel hostility, with the Jewish advocacy group B’nai Brith Canada reporting a record high in anti-Jewish hate crimes in 2025 for the second consecutive year, documenting 6,800 such cases across the country.
According to the latest report, antisemitic incidents nationwide increased by 9.3 percent last year, surpassing the previous record total of 6,219 set in 2024.
With an average of 18.6 incidents per day, this figure represents a 145.6 percent increase from 2022, before the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Early 2026 data already indicate the country is now on track to see its most violent year against the Jewish community in recent memory, with more violent antisemitic attacks recorded so far this year than during all of 2025, B’nai Brith Canada reported.
In total, 11 violent antisemitic incidents have already been recorded across the country since January, surpassing the 10 violent cases documented during all of last year
“These brazen attacks on Jewish Canadians are a sign of a crisis of antisemitism that has spiraled out of control,” Simon Wolle, chief executive officer of B’nai Brith Canada, said in a statement.
“Violence such as this, which has escalated from targeting synagogues to targeting Jewish people directly, does not occur in a vacuum. It is what happens when governments fail to act despite mounting evidence that antisemitism is becoming more normalized and dangerous,” Wolle continued.
Last week, a group of Jewish worshippers standing outside the Congregation Chasidei Bobov synagogue in Montreal was targeted in a drive-by shooting, leaving one person with minor injuries.
A week earlier, three visibly Jewish residents were targeted in a separate antisemitic attack when suspects opened fire with a gel-pellet gun, causing minor injuries.
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Israel, Lebanon Extend Ceasefire by 45 Days as Washington Talks Conclude
Smoke rises following explosions in southern Lebanon, near the Israel-Lebanon border, as seen from northern Israel, April 27, 2026. Photo: REUTERS/Shir Torem
Israel and Lebanon agreed to a 45-day extension of a ceasefire that has tamped down the conflict between Israel and Iran-backed terrorist group Hezbollah in southern Lebanon, as two days of talks facilitated by Washington concluded on Friday with an agreement to hold further meetings in the coming weeks.
“The April 16 cessation of hostilities will be extended by 45 days to enable further progress,” State Department spokesperson Tommy Pigott said on X, adding that the talks aimed at settling decades of conflict between the two countries were “highly productive.” The ceasefire was set to expire on Sunday.
The Lebanese and Israeli delegations issued positive statements about the talks, their third meeting since Israel intensified air attacks on Lebanon after Hezbollah fired missiles at Israel on March 2, three days into the US-Israeli war with Iran. Israel‘s bombing campaign and ground invasion into Lebanon’s south displaced some 1.2 million people, before US President Donald Trump announced a ceasefire last month following initial talks between the two countries’ ambassadors in Washington.
Hezbollah and Israel have continued to trade blows, with hostilities focused in southern Lebanon, where Israeli forces are occupying a self-declared security zone.
LEBANON WANTS HOSTILITIES TO CEASE
The US-led mediation between Lebanon and Israel has emerged in parallel to diplomacy aimed at ending the US-Iran conflict. Iran has said ending Israel‘s war in Lebanon is one of its demands for a deal over the wider conflict.
Lebanon’s delegation, which is attending despite objections from Shi’ite Muslim Hezbollah, has prioritized a cessation in hostilities in the talks. Israel says Hezbollah, which openly seeks the Jewish state’s destruction, must be disarmed as part of any broader peace agreement with Lebanon.
The Washington meetings, the highest-level contact between Lebanon and Israel in decades, have evolved to include security and military officials. Pigott said on X that a new “security track” of the negotiations would be launched at the Pentagon on May 29, while the State Department will convene the two sides again June 2-3 for a political track of negotiations.
“We hope these discussions will advance lasting peace between the two countries, full recognition of each other’s sovereignty and territorial integrity, and establishing genuine security along their shared border,” Pigott said.
Lebanon’s delegation said in a statement that it wanted to turn the momentum from the ceasefire into a lasting peace agreement. “The extension of the ceasefire and the establishment of a US-facilitated security track provide critical breathing space for our citizens, reinforce state institutions, and advance a political pathway toward lasting stability,” the delegation said.
Israeli ambassador to the US Yechiel Leiter said the talks were “frank and constructive.”
“There will be ups and downs, but the potential for success is great. What will be paramount throughout negotiations is the security of our citizens and our soldiers,” Leiter said on X.