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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Illinois primary pits Jewish candidate with deep Israel ties against AIPAC spending
Daniel Biss might seem like the kind of candidate the American Israel Public Affairs Committee could live with. The two-term Evanston mayor grew up partly in Israel, where his family spent summers. His mother is Israeli. He speaks Hebrew. And in his political career, he regularly engaged with pro-Israel groups, including AIPAC.
But with voters going to the polls Tuesday in Illinois for a closely watched Democratic congressional primary, Biss, 48, finds himself in the unusual position of defending himself against nearly $6 million in spending from an AIPAC-aligned super PAC. His district includes Evanston and Chicago’s North Shore suburbs, with one of the largest Jewish populations in the Midwest and a history of Jewish representation. An estimated 11% of the electorate is Jewish.
Speaking with the Forward, Biss acknowledged that the barrage of negative ads has been unpleasant. But he said the outside spending has become central to his campaign, as he seeks to highlight who is behind the attacks. Once voters learn about AIPAC’s role, he said, “they are repelled.”
Biss is the latest target of the major Israel lobby group’s campaign to eliminate candidates for Congress who have substantial engagement on Israel aimed at taking a more moderate path for U.S. policy — even if that means helping get far-left candidates who denounce Israel nominated instead.
That’s what happened in AIPAC’s first intervention in Democratic primaries this year, in a New Jersey special election for a House seat. There, progressive candidate Analilia Mejia — who described Israel’s military campaign in Gaza as a genocide — prevailed after an AIPAC-associated super PAC spent more than $2 million targeting former Democratic Rep. Tom Malinowski.
Elect Chicago Women, a super PAC aligned with AIPAC, has invested more than $5.7 million in attacking Biss and boosting State Sen. Laura Fine, who is also Jewish.
Recent polling, however, showed the spending has not necessarily reshaped the race in Fine’s favor. Kat Abughazaleh, a young Palestinian-American progressive candidate, has risen to second place in recent weeks. She is backed by Justice Democrats and a newer pro-Palestinian political group called Peace, Accountability, Leadership PAC. Her surge has fueled concerns among some Democrats that the race could produce another member of the progressive “Squad” in Congress and make it harder to win the general election.
Biss had tried to get into AIPAC’s good graces. He acknowledged that he had previously engaged with local AIPAC representatives in “good faith,” even submitting a position paper outlining his views on Israel. But he now believes the organization’s approach has become too inflexible to allow for meaningful dialogue.
He called “absurd” AIPAC’s stance opposing any conditions on U.S. military aid to Israel. “And then try to enforce it with millions of dollars of dark money, is certainly bad for democracy and bad for our politics here in America,” Biss added.
Biss said he supports a pair of measures that would restrict certain offensive arms sales to Israel and increase oversight of Israel’s policies in the occupied West Bank and in Gaza. Current Rep. Jan Schakowsky, who is Jewish and has held the seat for nearly three decades, is a co-sponsor of both the Block the Bombs Act and the Ceasefire Compliance Act.
Biss’ views on Israel are shaped in part by his own family’s history. All four of his grandparents were born in Europe. His father’s parents fled Nazi-era Europe in the late 1930s, settling in Decatur, Illinois, where his grandfather established a medical practice.
His mother’s family had a more harrowing journey. Ethnic Hungarians living in what was then Romanian-controlled Transylvania, they were deported to Auschwitz in 1944. Biss’ grandmother, her sister and one brother survived, while her parents and two other siblings were killed. After the war, the surviving members of the family returned to their hometown before immigrating to Israel, where Biss’ mother was raised. Much of his extended family still lives there today.
He said he visited Israel nearly every year from childhood through his early adulthood and speaks Hebrew, which he learned as a child from his mother.
“My connection to Israel is very deep, real and personal,” Biss said. “This is not some political position I take for a questionnaire.”
At the same time, he said, his Jewish upbringing also shaped how he thinks about the Israeli-Palestinian conflict.
If elected to Congress, Biss said, he would push the United States to bring diplomatic and economic pressure to bear on Israel, measures backed by J Street, a more liberal alternative to AIPAC. “I think that it’s important to have people in Congress who advocate for that kind of position, from a standpoint of supporting Israel’s right to exist as a Jewish democratic state, understanding Israel’s need to defend itself, and advocating for a vision of Israeli defense and security that is not inconsistent with basic humanitarian principles, and with the Jewish values of treating every life as equally sacred,” he said.
Steve Sheffey, a longtime Chicago Democratic activist who writes an insider politics newsletter, said that AIPAC’s attacks on Biss seem perplexing — until understood as targeting someone who poses a threat to uncritical U.S. backing. “Biss’ background on Israel is so much deeper and more extensive than almost any member of Congress in either party,” Sheffey said. “When Daniel Biss says something about Israel, it comes with authority.”
Sheffey suggested that independent thinking may be exactly what worries AIPAC.
“AIPAC sees me as a threat because they know that in Congress, I can’t be dismissed,” Biss said in a recent statement.
More districts, more division
The contest is not the only Illinois primary where hardline Israel advocacy groups are playing a major role.
In the 2nd District, a crowded race to replace Rep. Robin Kelly — who is running for the U.S. Senate — has drawn attention after Schakowsky withdrew her endorsement of Cook County Commissioner Donna Miller over her ties to AIPAC-aligned donors. One of Miller’s chief rivals is State Sen. Robert Peters, a Black Jew who has been endorsed by Vermont Sen. Bernie Sanders, accused Israel of genocide and signed on to the Block the Bombs Act. Peters wrote in an op-ed for the Forward that AIPAC’s opposition to him is driven by concern that outspoken Jewish critics of Israeli policy like himself will prompt “others who may have been nervously hanging back…feel like they can take bolder action as well.”
In the crowded race to replace retiring Rep. Danny Davis in the 7th District, the campaign of Chicago City Treasurer Melissa Conyears-Ervin has received about $5 million in spending from AIPAC’s United Democracy Project and an endorsement from Democratic Majority for Israel. Jason Friedman, who is Jewish and previously got AIPAC support, has been “approved” in the primary by J Street.
AIPAC is also boosting former Rep. Melissa Bean, vying to replace incumbent Rep. Raja Krishnamoorthi, who is running in a Senate primary. Elect Chicago Women spent $3.9 in the race. Bean’s campaign also received more than $400,000 in donations from AIPAC donors. Her chief rival is Junaid Ahmed, a critic of Israel who supports an arms embargo on the Jewish state. Chicago Progressive Partnership, a group that shares vendors and donors with other AIPAC-affiliated PACs, aired an attack ad against Ahmed, attacking his personal wealth and investments in Tesla.
In an email to its supporters, AIPAC attempted to frame the races as a fight against potential “Squad” members. It listed Abughazaleh, Peters and Ahmed, along with an additional three progressive lower-tier candidates, as people with “dangerous visions for America,” who need to be stopped. “The pro-Israel community is taking the political fight to them, and we are not backing down,” Jake Braunstein, AIPAC senior director, wrote.
Biss, the candidate most heavily targeted by AIPAC-aligned spending, was not mentioned.
“AIPAC is backing a candidate who has almost no chance of winning,” Sheffey said, referring to Fine.
Joe Rubin, a Democratic commentator and foreign policy expert, said the Biss-Fine-Abughazaleh race differs from AIPAC’s earlier intervention in New Jersey in ways that could prove more embarrassing for the group. In the New Jersey election, AIPAC sought to defeat Malinowski without backing a clear favorite and was willing to take that risk. In Illinois, however, the group is investing heavily to elect Fine — so far unsuccessfully.
“I don’t believe AIPAC is necessarily heartbroken” if they empower a far-left candidate, Rubin said. “But I do think that they’re trying to defeat who they feel will be a very strong opponent.”
The post Illinois primary pits Jewish candidate with deep Israel ties against AIPAC spending appeared first on The Forward.
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Trump Proclaims Isolationist Critics ‘Are Not MAGA’ While Defending Mark Levin From Vulgar Insult
US President Donald Trump speaks during a visit at Fort Bragg, North Carolina, US, Feb. 13, 2026. Photo: REUTERS/Elizabeth Frantz
An uncouth online argument between two of the most prominent American conservative commentators inspired an intervention on Sunday night from US President Donald Trump, who backed radio host Mark Levin during a heated exchange with podcaster Megyn Kelly.
Trump also defended his policy toward Iran in his Truth Social post, lambasting isolationist critics of his foreign policy as not being part of his so-called “Make America Great Again (MAGA)” movement.
“Mark Levin, a truly Great American Patriot, is somewhat under siege by other people with far less Intellect, Capability, and Love for our Country. Mark is Tough, Strong, and Brilliant, hence the nickname, ‘THE GREAT ONE,’ conceived by our MAGA friend, the wonderful Sean Hannity,” Trump wrote before effusively praising Levin as “a true Conservative, and Intellect” who was “far smarter than those who criticize him but, above all, he is a man of Great Wisdom.”
Trump warned that “those that speak ill of Mark will quickly fall by the wayside, as do the people whose ideas, policies, and footings are not sound.” He went on to proclaim, “THEY ARE NOT MAGA, I AM, and MAGA includes not allowing Iran, a Sick, Demented, and Violent Terrorist Regime, to have a Nuclear Weapon.”
Repeating his pledge to obliterate the Islamic regime in Iran, Trump vowed that “MAGA is about stopping them cold, and that is exactly what we are doing. GOD BLESS OUR GREAT MILITARY, WHICH I HAVE REBUILT SINCE THE BEGINNING OF MY FIRST TERM, TO ACHIEVE EVERLASTING PEACE THROUGH STRENGTH. MAKE AMERICA GREAT AGAIN!”
While not naming the specific individuals who had attacked Levin, online observers recognized the commander-in-chief had written in response to a provocative exchange between “the Great One” and Kelly which had devolved into grade-school-level taunting.
In recent months, Kelly has earned the ire of pro-Israel advocates due to her decision to align herself with the antisemitic positions and conspiracy theories promoted by fellow podcasters Tucker Carlson, Candace Owens, and Nick Fuentes. During a discussion with Carlson in January, Kelly praised Fuentes — a man who has celebrated Adolf Hitler, promoted Joseph Stalin, supported Hamas, and urged his “Groyper” followers to rape women — as “very interesting and he’s very smart.” She said, “There is value to be derived from that guy’s messaging.”
Kelly, Owens, Carlson, and Fuentes have also been adamantly opposed to the US military campaign against Iran, claiming without evidence that Israel dragged Trump into the conflict.
On Sunday, Levin wrote on X: “Poor Megyn Kelly. An emotionally unhinged, lewd, and petulant wreck. She’s completely revealed and destroyed herself. She’s everything people say she is, but much worse. Never an intelligent, thoughtful, or substantive comment. Utterly toxic.”
Kelly reposted Levin’s remarks before she struck below the belt. In a post that has since received 6.3 million views, Kelly wrote, “Micropenis Mark @marklevinshow thinks he has the monopoly on lewd. He tweets about me obsessively in the crudest, nastiest terms possible. Literally more than some stalkers I’ve had arrested. He doesn’t like it when women like me fight back. Bc of his micropenis.”
Levin then reshared Kelly’s jab at his manhood and responded with a Freudian implication, writing, “Busy Sunday morning for Megyn Kelly. She wakes up and has ‘micrope*is’ on her mind. Suffice to say, if it talks like a harlot, and posts like a harlot, it’s … well, you know the rest. Shalom!”
Early Monday morning, Kelly doubled down on her vulgarity and responded to Trump’s Truth Social post, suggesting that Levin had requested support.
“Micro penis @marklevinshow is such a SMALL MAN he had to go beg the president for a pat on the head (in the middle of a war!) to make himself feel better about … well, you know,” Kelly wrote. “This, after one mean tweet about him – following his 111 (!) nasty, non-stop, personal, misogynistic attacks on me. (Fox has an OBSESSED HARASSER on its hands.)”
Kelly added, “Just like all feckless, weakling bullies Micro can dish it out but he can’t take it. After just one post putting the so-called ‘great one’ in his place, he ran crying to Daddy.”
Rejecting the charge that he had solicited support in their flame war from the president, Levin wrote on X that “no, I did not speak to the president about releasing any statement. These reprobates have nothing but lies and conspiracies and hate. And the more they talk and post, the more people have had enough of them. They will eventually dry up and blow away, like those who’ve come before them.”
On Sunday night, Levin thanked Trump for his praise, writing, “I am beyond humbled by your words and graciousness in writing such a beautiful note and sharing it on Truth Social. I am honored that you took the time to write it. Your courage, strength, and moral clarity are truly unparalleled. And your leadership has made our country and the world much safer.”
Six hours after Kelly’s initial insult against Levin, her ally Owens took her own shot, writing in a long note on X that “no matter how many articles Bari Weiss publishes or how many monologues Mark Levin stammers through, the overwhelming majority of people in the world sense that Charlie Kirk was murdered for opposing this war and that Israel’s hands are not clean in the story.”
Owens further aligned herself with Carlson and Kelly, stating, “People like myself and like Tucker Carlson and Megyn Kelly (however ignorant we may or may not have been in our earlier assessments) once genuinely supported Israel and thought Zionism was a moral position.”
Continuing to advance her conspiracy theory of Israeli involvement in the murder of her friend Kirk, Owens wrote, “In their sheer arrogance, rather than meaningfully working to restore relationships, zionists continue to use tactics of slander, deception, law-fare and yes, murder to force their perspectives. They no longer seem capable of making a distinction between illusion and reality. They wrongly assumed that with enough money, they could purchase truth.”
On Monday, former US Rep. Marjorie Taylor Greene backed Kelly in the feud, writing, “I wholeheartedly support Megyn Kelly telling the world that Mark Levin has a micropenis. It’s the most deserved insult and I don’t care if it’s vulgar. And Trump’s gigantic defense of Levin only enraged the base more. People are DONE. MAGA destroyed by micropenis Mark Levin.”
Greene had written her comment in response to Kelly defending her rhetoric to far-right influencer Mike Cernovich, who criticized the intra-right battle as a “total distraction to spend hours a week reacting to each other. It’s slave behavior.”
Kelly responded to Cernovich by justifying herself, writing, “Disagree. You can take the high road and ignore for a while but eventually after hundreds of tweets/attacks you punch the bully in the rhetorical face. And then he goes running to daddy about his Micropenis.”
While debates about Israel and the Iran war may engage online pugilists with audiences to entertain, polling shows that the vast majority of Republicans (85 percent) and self-identified “MAGA” supporters (91 percent) back Trump’s decision to bomb the Islamic regime in Iran.
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German Antisemitism Commissioner Leaves the Left Party Over Anti-Israel Stance, Lack of Support Amid Death Threats
Andreas Büttner (Die Linke), photographed during the state parliament session. The politician was nominated for the position of Brandenburg’s antisemitism commissioner. Photo: Soeren Stache/dpa via Reuters Connect
Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany, has resigned from the Left Party, citing a rise in antisemitism within the ranks, relentless personal attacks, and a party climate that has become intolerable.
“I struggled with this decision for a long time, as I have felt a deep connection to the party over many years,” Büttner wrote in a letter to the party leadership, as reported by German media.
“But I have reached a point where I must acknowledge that I can no longer remain a member of this party without betraying my own convictions,” he continued.
According to several German media reports, the commissioner, who had been a member of the Left Party since 2015, said he was resigning over the party’s handling of antisemitism, internal expulsion proceedings aimed at removing him, and relentless personal attacks.
“The fight against antisemitism is a task that transcends party lines,” Büttner wrote in his letter. “All the more shocking for me is what I have had to witness within my own party for years.”
He criticized the Left Party’s rejection of the International Holocaust Remembrance Alliance’s (IHRA) definition of antisemitism, noting that the party falsely regards it as a tool to repress protest while continuing to relativize antisemitic rhetoric.
IHRA — an intergovernmental organization comprising dozens of countries including the US and Israel — adopted the “working definition” of antisemitism in 2016.
Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations.
In his letter, Büttner also condemned the Left Party in Lower Saxony, a federal state in northwestern Germany, for its position on Zionism, insisting that challenging Israel’s right to exist is unacceptable — especially after the state convention passed resolutions branding Israel a “genocidal state” and an “apartheid state.”
“These resolutions are no longer acceptable to me,” he said.
In recent years, Büttner has faced not only external threats but also a sustained campaign of insults and defamation from members within his own party.
“The way my own party has handled attacks against me is particularly troubling,” Büttner wrote in his letter. “Instead of clear solidarity, I have too often experienced silence.”
Federal party leader Jan van Aken expressed regret over Büttner’s resignation but rejected any accusations of antisemitism within the Left Party, reiterating that the party “stands unequivocally against antisemitism.”
Earlier this year, Büttner endured two personal attacks within a single week, the second escalating into a death threat.
The Brandenburg state parliament received a letter threatening Büttner’s life, with the words “We will kill you” and an inverted red triangle, the symbol of support for the Islamist terrorist group Hamas.
A former police officer, Büttner took office as commissioner for antisemitism in 2024 and has faced repeated attacks since.
In the week prior to this latest attack, Büttner’s private property in Templin — a town approximately 43 miles north of Berlin — was targeted in an arson attack, and a red, inverted Hamas triangle was spray-painted on his house.
According to Büttner, his family was inside the house at the time of the attack, marking what was at the time latest assault against him in the past 16 months.
In August 2024, swastikas and other antisemitic symbols and threats were also spray-painted on his personal car.
Like most countries across Europe and the broader Western world, Germany has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to newly released figures, the number of antisemitic offenses in the country reached a record high in 2025, totaling 2,267 incidents, including violence, incitement, property damage, and propaganda offenses.
By comparison, officially recorded antisemitic crimes were significantly lower at 1,825 in 2024, 900 in 2023, and fewer than 500 in 2022, prior to the Oct. 7 atrocities.
Officials have noted that the real number of antisemitic crimes registered by police is likely much higher, as many do not get reported.
