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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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California Democrat Scott Wiener Accuses Israel of ‘Genocide’ in Sharp Reversal Following Debate Backlash
California State Sen. Scott Weiner. Photo: Screenshot
California State Sen. Scott Wiener, a Democrat seeking to succeed former House Speaker Nancy Pelosi in the US Congress, announced on Sunday that he believes Israel’s military campaign in Gaza meets the definition of “genocide,” a sharp reversal from a recent debate in which he declined to use the term.
Wiener’s declaration came after a contentious candidate forum last week in San Francisco, during which he declined to answer a direct question about whether he believed Israel was committing genocide in Gaza. That hesitation was met with jeers from the audience.
In a video posted Sunday on the X social media platform, Wiener, who is Jewish, said he had “stopped short of calling it genocide, but I can’t anymore,” citing the “devastation and catastrophic death toll” in Gaza as justification for using the term. Weiner also accused Israeli officials of making “genocidal” statements while justifying their military operations against the Palestinian terrorist group Hamas in Gaza and claimed that Israel schemed to “destroy Gaza and push Palestinians out.”
The state senator also acknowledged the emotional weight the word holds for many Jews, given its origins in describing the Holocaust.
For years, I’ve condemned Netanyahu and his extremist government and the devastation they’ve inflicted on Gaza. It’s why I’ve been clear I won’t support U.S. funding for the destruction of Palestinian communities. I’ve stopped short of calling it genocide, but I can’t anymore. pic.twitter.com/71nIt6K527
— Senator Scott Wiener (@Scott_Wiener) January 11, 2026
Denying accusations of genocide, Israel says it has gone to unprecedented lengths to try and avoid civilian casualties, noting its efforts to evacuate areas before it targets them and to warn residents of impending military operations with leaflets, text messages, and other forms of communication.
Another challenge for Israel is Hamas’s widely recognized military strategy of embedding its terrorists within Gaza’s civilian population and commandeering civilian facilities like hospitals, schools, and mosques to run operations and direct attacks.
Wiener’s accusation of genocide marks a complete reversal not only from his recent debate answer but also from a new profile of him published in The Atlantic, in which he denied accusations of genocide lobbed at Israel and decried the weaponization of the war in Gaza as a “purity test.” He compared such ideological mandates to medieval attempts to divide the Jewish community between “good Jews” and “bad Jews.” Weiner also argued that Jewish liberals are being pushed out of progressive spaces if they don’t demonstrate sufficient hatred for Israel.
“If part of your Jewishness is, you know, that you support the homeland of the Jews and the home of one-half of all Jews on the planet, then that makes you a bad Jew,” Weiner said. “If you’re not willing to use the exact language that we want you to use, then you’re a bad Jew.”
The article came out on Sunday, the same day of his social media post accusing Israel of genocide.
Weiner has been a frequent target of anti-Israel demonstrators. In October, a group of agitators confronted the state lawmaker and accused him of supporting “genocide.”
Mallory McMorrow, a Democratic candidate for US Senate in Michigan, similarly lamented that accusations of “genocide” against Israel are becoming a “purity test” within Democratic primaries. She argued in a new interview with Detroit Public Radio that there exists a “broadly shared goal among most Michiganders, that this violence needs to stop, that a temporary cease fire needs to become a permanent cease fire, that Palestinians deserve long term peace and security, that Israelis deserve long term peace and security.”
However, the candidate argued, “I also feel like we are getting lost in this conversation, and it feels like a political purity test on a word — a word that, by the way, to people who lost family members in the Holocaust, does mean something very different and very visceral.”
McMorrow, who has previously claimed she agrees that Israel committed a so-called “genocide” in Gaza, suggested that some candidates in the race are “using this as a political weapon and fundraising off of it.” Abdul El-Sayeed, a progressive Democrat in the Senate race, has condemned Israel for committing “genocide” and has called for an arms embargo on the Jewish state.
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Megyn Kelly Gushes Over Nick Fuentes: ‘There Is Value to Be Derived From That Guy’s Messaging’
Megyn Kelly hosts a “prove me wrong” session during AmericaFest, the first Turning Point USA summit since the death of Charlie Kirk, in Phoenix, Arizona, US, Dec. 19, 2025. Photo: REUTERS/Caitlin O’Hara
Megyn Kelly expressed her sympathies for white nationalist Nick Fuentes and antisemite Candace Owens, two Holocaust deniers who are rising in popularity among millennials and Gen Zers, in a video interview with fellow right-wing podcaster Tucker Carlson published last week.
Immediately following the murder of prominent conservative activist Charlie Kirk last year, Owens began promoting the conspiracy theory of Israeli involvement, sentiments likewise promoted by Carlson.
“And then came Candace Owens. And she really drives people crazy. She drives them crazy,” Kelly said, provoking snickers from Carlson. “Very angry. I didn’t call her out for Israel possibly being involved with Charlie Kirk. Well, I didn’t call her out because I was totally fine with those questions being raised.”
Kelly then raised her open palm to her face and declared, “And still am!”
Carlson cackled again in response and Kelly continued, insisting, “But I am. I’m sick of this bulls–t. I’m allowed to have questions about what if anyone aligned with Israel or from Israel might have had to do with Charlie’s death.”
Kelly: “I am sick of this ********! I am allowed to have questions about what if, anyone, aligned with Israel or from Israel might have had to do with Charlie’s death.”
She’s gone, folks. Stop giving her the benefit of the doubt.
— Bonchie (@bonchieredstate) January 8, 2026
In October, Florida state Attorney General James Uthmeier announced charges against Nicholas Ray of Spring, Texas for alleged death threats made with a “zionistarescum” X account against Jewish conservatives identified online by Owens as allegedly involved in Kirk’s murder.
There has been no actual evidence showing Israeli complicity in Kirk’s murder, for which Tyler Robinson, 22, has been charged. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.
Kelly also praised Fuentes during her conversation with Carlson.
“He’s very interesting and he’s very smart,” Kelly said of Fuentes, who has praised Adolf Hitler. “And on a lot of things there is value to be derived from that guy’s messaging. I’m sorry, but he actually has a lot of things he talks about that you’re like ‘that’s not a bad point about our country.’”
Adopting a mocking affectation, Kelly said, “I won’t condemn and say that Candace Owens is hateful. They want me really, really badly to condemn Candace Owens. And I’m sorry to break it to them but I am responsible for what I say. Not for what anybody else says. I am not Candace Owens’s policeman. And by the way they’re kidding themselves that if just one more voice will say something nasty about Candace she can finally be controlled.”
In response to right-wing X influencer Ian Miles Cheong (who has 1.2 million followers and reportedly posts from Malaysia) sharing a clip of this statement, Kelly raged back: “You’re a pathetic misinformation whore. I was explaining why young white men are listening to Fuentes & made clear that while I believe he makes interesting points about the govt etc I was not speaking about his thoughts on Jews, women, blacks etc. F–k you & your lies.”
In December, the Network Contagion Research Institute (NCRI) released a report analyzing online support for Fuentes, suggesting he has received a major boost from inauthentic amplification by anonymous actors in foreign countries such as India, Pakistan, Nigeria, Malaysia, and Indonesia. For example, the research revealed that “in a sample of 20 recent posts, 61% of Fuentes’s first-30-minute retweets came from accounts that retweeted multiple of these 20 posts within that same ultra-short window – behavior highly suggestive of coordination or automation.”
Earlier this month, Owens blamed Zionists for inspiring US President Donald Trump to capture Venezuelan President Nicolas Maduro.
On Tuesday, Fuentes wrote on X in reference to Venezuela: “Your oil, our choice. Forever [American flag rmoji],” a reference to his infamous popularization of the phrase “your body, my choice” among his Groyper followers.
Fuentes described his views on Venezuela on Jan. 3, explaining that while he thought the military action “initially seemed like a solid operation to cleanly, bloodlessly, and quickly remove Maduro from power last night” he thought “this new policy of ‘running Venezuela’ with US soldiers sounds like a massive over-commitment. I have zero confidence in nation-building. Big mistake.”
The next day Fuentes continued on X, articulating his foreign policy vision of banditry, fantasizing, “Now that Venezuela has been liberated, we must send every single Venezuelan illegal, refugee, and criminal back home. Take the oil, remigrate the foreigners.”
On Sunday, Fuentes promoted another conspiracy theory, asserting that “the chaos in Iran is totally astroturfed by Israel and the US for regime change. This was always their endgame after over a decade of industrial sabotage, sanctions, political subversion, & espionage. Why do you think Iran wanted nuclear weapons? To prevent this exact scenario.”
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Fundraiser for ICE agent who killed Renee Good includes antisemitic attack on Minneapolis Mayor Jacob Frey
(JTA) — Supporters of the Immigration and Customs Enforcement officer who shot and killed Renee Good, a U.S. citizen, in Minneapolis last week are flocking to an online fundraiser to, in its organizer’s words, “Defend the Agent Who Stopped a Deadly Attack on America’s Border Enforcers!”
Included in the fundraiser’s pitch: antisemitic language directed at the city’s Jewish mayor, Jacob Frey.
After stating that Good had engaged “in a blatant act of domestic terrorism aimed at killing or maiming the men protecting our borders from the endless invasion,” the description continued: “But this didn’t happen in a vacuum — it’s the direct result of anti-American traitors like Minneapolis Mayor Jacob Frey (who is Jewish) fanning the flames of resistance.”
The description went on to call Frey a “sanctuary city traitor” and states, “His rhetoric empowers violent agitators, turning Minneapolis into a warzone for our heroes enforcing the law and deporting the hordes that weak leaders like him protect.”
The fundraiser was posted Jam. 7 on GiveSendGo, a crowdfunding website popular with right-wing causes, and has raised more than $186,000 of its $200,000 goal as of Monday afternoon. The co-founder of GiveSendGo, Jacob Wells, has promoted the campaign extensively and claims to have corresponded directly with the ICE agent, Jonathan Ross.
“God bless you all! Keep sharing,” Wells wrote on the social network X, receiving positive responses from the actor Dean Cain, among others.
After being circulated online and verified by the Jewish Telegraphic Agency, the clause “(who is Jewish)” was removed from the description of Frey late Monday.
The campaign’s organizer is named as “Tom Hennessey,” and appears to have launched the fundraiser before Ross himself was identified. The campaign does not name Ross.
An account named “TomHennessey69” on X who has claimed credit for the fundraiser bills himself as a “white independent journalist” and “soap enthusiast.” In addition to a stream of anti-immigration rhetoric, Hennessey has also made several antisemitic posts, including one on Monday that blamed Jews for the recent Hanukkah mass shooting in Australia.
“Notice the pattern? Jews arrive in Australia, flood it with non-Whites. Non-Whites rampage—eventually turning on Jews. Jews then push new anti-semitism laws aka free speech bans, gun control to disarm Whites, and ban White nationalist groups for noticing,” Hennessey wrote, adding, “Australia, not a good look for jewish diaspora, many such cases.” In another reply to his post, Hennessey endorsed a neo-Nazi account’s pro-Hitler message.
Hennessey has also used similar language as the fundraiser’s to describe his own Jewish opponents.
Online, the GiveSendGo link has been promoted by figures including Turning Point USA pundit Jack Posobiec and Minnesota-based right-wing journalist Liz Collin.
It is not the only fundraiser to have been set up by self-proclaimed supporters of Ross since Good’s killing. A separate campaign without antisemitic language launched on GoFundMe, a more mainstream crowdfunding website, has raised more than $467,000 to date since its launch on Friday.
The largest donation to date on the GoFundMe fundraiser, $10,000, came from Bill Ackman, the Jewish activist investor who has become a prominent advocate against antisemitism.
“I am [a] big believer in our legal principal [sic] that one is innocent until proven guilty,” Ackman wrote on X over the weekend, in a post about why he donated. He added that he had “intended to similarly support the gofundme for Renee Good’s family” but that “her gofundme was closed by the time I attempted to provide support.”
Comments online suggest that the two fundraisers for Ross may be linked and may have a direct line to Ross himself.
In a Sunday update, the GoFundMe campaign’s organizer, Clyde Emmons, wrote, “the creater [sic] of the givesendgo fund has direct contact with Johnathan! so I am in contact with him gave him my number and he said he would pass it onto John himself so I can finally add him as the beneficiary so he can get these funds he deserves.”
On X, Collin wrote that she was in contact with both organizers and that the GiveSendGo campaign is “now the preferred method to donate to the ICE agent.”
The fundraisers for Ross were launched partly as a response to a GoFundMe for Good’s family, which raised more than $1.5 million before its organizers closed donations.
“Renee was a Christian who knew that all religions teach the same essential truth: we are here to love each other, care for each other, and keep each other safe and whole,” that campaign’s organizers wrote.
Comparisons between ICE agents and Nazis or the Gestapo have grown since the agency has stepped up its presence in American cities under President Donald Trump’s mass deportation plans. Some Jewish communal leaders, including several in Minnesota, have vocally criticized ICE’s actions, with a few linking them to the memory of the Holocaust.
Since Good’s killing, Frey has vocally criticized ICE’s presence in Minneapolis, using an expletive in a press conference as he urged the agents to leave. The fundraiser’s description of the mayor notes this, also blasting Frey for his executive orders.
“These agents are the tip of the spear in reclaiming our country from the illegal invasion—deporting criminals, invaders, and threats that politicians like Frey invited in and shield,” the description states.
It concludes: “Stand tall: Donate today to send a message that we back the men removing illegals and invaders from our soil, no matter the sabotage from mayors who put foreigners over Americans. No apologies, no retreat—Mass Deportations Now!”
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