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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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JD Vance refuses to disavow Tucker Carlson
(JTA) — Vice President JD Vance acknowledged that he has “political disagreements” with Tucker Carlson, the former Fox News personality who has spread antisemitic conspiracy theories and sparked a rift within the Republican Party.
But that won’t impact their friendship, Vance said during a press conference on Thursday at the White House.
“Everybody knows that Tucker Carlson and I are friends, and I think it’s very obvious that Tucker has said some things that I disagree with,” Vance said.
He pointed to Carlson’s criticisms of Vance’s boss, President Donald Trump, as well as Carlson’s suggestion that he would rather Democratic progressive Abdul El-Sayed win Michigan’s U.S. Senate seat than Republican Mike Rogers, as examples of where they disagree.
“Tucker is a friend despite the fact that we disagree on a number of things. And I’m not going to play the game where I throw friends under the bus because I have political disagreements with them,” Vance said.
Vance’s refusal to disavow Carlson comes days after he appeared in a closed-doors session in Las Vegas before hundreds of Republican Jewish Coalition members, some of whom have indicated that they would prefer Secretary of State Marco Rubio to Vance as Trump’s successor in 2028.
His RJC appearance started and ended with standing ovations for the vice president, and he spoke about the importance of the U.S.-Israel relationship and denounced antisemitism during the 35-minute conversation. He angered a number of attendees and Jewish conservatives, however, when he sidestepped a question about Carlson and other controversial right-wing podcasters.
On Thursday, a reporter asked Vance about “those who are uneasy” with his close relationship to Carlson and believe that he is avoiding addressing questions about it.
“I’m not avoiding anything,” Vance countered.
After declining to distance himself from Carlson, Vance said that his refusal to do so should be a model for how other Americans engage in discourse across lines of disagreement.
“If you have a disagreement with someone politically — even over a deeply held issue — you should still be friends with that person, because the whole republic depends on people of different perspectives being able to talk to one another,” Vance said.
This article originally appeared on JTA.org.
The post JD Vance refuses to disavow Tucker Carlson appeared first on The Forward.
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Jerusalem cafe bows to Haredi protests, will no longer open on Shabbat
(JTA) — Cafe Basimta, the Jerusalem coffee shop that became a flashpoint in the city’s long-running dispute over Shabbat observance, will stop opening on Saturdays beginning this weekend after two months of weekly ultra-Orthodox protests.
The cafe said Thursday that the decision was made “after prolonged deliberation and with a heavy heart,” out of a desire to lower tensions and restore calm.
Eli Birnbaum, CEO of the messianic group Jews for Jesus, which runs the cafe, called the move a “difficult and painful decision” in the statement, saying it stemmed from a responsibility to its customers, its faith and Israeli society.
“Over the past few months, the cafe has become a focal point of friction and danger, a reality that contradicts our identity as Jews who believe in Jesus and our belief in loving others, respect and bringing people closer together, even with those who oppose us,” Birnbaum said.
He thanked Israel Police, the Jerusalem municipality and those who had come to support the cafe during the protests. “We now want to return Cafe Basimta to what it was intended to be: a calm, pleasant and open place for coffee, culture and dialogue.”
The decision marks a reversal for Cafe Basimta and its operator, Yoel Ben David, who said after the first protest on July 4 that the business would continue opening on weekends despite pressure from demonstrators. By late July, Ben David told the Jewish Telegraphic Agency that the protests had actually helped business financially, but added: “Me and the staff, we don’t love it. We’d all love it to just chill out.”
Basimta opened earlier this summer in Jerusalem’s central Nahlaot neighborhood, near the Mahane Yehuda market. It later emerged that the cafe was operated by Jews for Jesus, a missionary organization whose members identify as Jews who believe Jesus is the Messiah.
The demonstrations began July 4 and continued for nine consecutive Saturdays through Aug. 29. At the first protest, dozens of ultra-Orthodox demonstrators, many of them minors, surrounded the cafe, banged on its windows and overturned tables, according to staff and video from the scene.
Later protests saw demonstrators break through police barricades and try to approach the cafe, while a bag containing feces was thrown at its entrance on another weekend. In August, a woman was accused of putting glue in the front-door lock, delaying the cafe’s opening.
Supporters meanwhile began turning up each Saturday to patronize the cafe, at times forming long lines outside, while police deployed officers and barricades to separate the two sides. Politicians including Yisrael Beytenu Chairman and former Defense Minister Avigdor Liberman and Democrats Chairman Yair Golan, a former IDF deputy chief of staff, also visited or backed supporters of the cafe.
Golan denounced Thursday’s decision as the result of “haredi terror,” saying weeks of violence, demonstrations and threats had ultimately forced the cafe to give in. Liberman said the closure showed growing religious coercion, writing on X that in “Israel 2026,” drinking coffee on Shabbat was forbidden while “hating, attacking and rioting on Shabbat was permitted.”
Jerusalem Deputy Mayor Adir Schwartz, who heads the pluralist Hitorerut municipal faction, also criticized the closure. Hitorerut said it was examining ways to operate a cafe on Saturdays in response to Basimta’s closure.
A spokesperson for Jews for Jesus told JTA that any such initiative was unrelated to Basimta or the organization.
Basimta’s ties to Jews for Jesus have also prompted a separate campaign against the cafe by anti-missionary activists. Rabbi Binyamin Vulcan, who heads the counter-missionary activities of Or LeAchim, told JTA in July that the organization was planning a weekday demonstration focused specifically on the cafe’s connection to Jews for Jesus and was seeking to have it closed through municipal channels.
This article originally appeared on JTA.org.
The post Jerusalem cafe bows to Haredi protests, will no longer open on Shabbat appeared first on The Forward.
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Spain’s Jewish federation reports over 200 antisemitic incidents in 2025
(JTA) —
MADRID — Spain’s Jewish umbrella organization and a watchdog group have reported that antisemitic incidents rose 14.5% in 2025, warning that hatred was being “normalized.”
The Federation of Jewish Communities of Spain (FCJE) recorded 221 antisemitic incidents in Spain last year, up from 193 in 2024, in a report released Wednesday together with the Movement Against Intolerance (MCI), a Spanish human rights group. Spain is home to an estimated 40,000 to 70,000 Jews.
The trend matches an increase in hate incidents documented by the Spanish government. Spain’s Interior Ministry said in June that Jews were targeted in 69 hate crimes and incidents in 2025, jumping from 37 in 2024. Data from the Interior Ministry reflects crimes that are formally reported or detected by police, while the FCJE monitors incidents collected from community members, social media and other sources.
The new report came from the Observatory of Antisemitism, a joint initiative by the FCJE and the MCI to track antisemitism since Hamas’s attacks on Israel on Oct. 7, 2023, and Israel’s ensuing assault in Gaza. The initiative has followed incidents such as the vandalism of Holocaust memorials with swastikas, the desecration of Jewish graves and the individual targeting of Jews, including a group of French tourists who were harassed and spat on in July while leaving a synagogue in Barcelona.
“Since October 7, 2023, Spanish Jews have had to go to our gathering places with special security measures,” FCJE president David Obadía said in a statement. “Our children are the only ones who go to school with a police presence, and insults and discrimination are part of our reality practically every day.”
María Royo, a spokesperson for the FCJE, blamed “campaigns against Israel” for the rise in antisemitic incidents. She told the Jewish Telegraphic Agency that some groups, saying Israel has committed genocide in Gaza, also “blame all Jews.”
“The security forces are doing everything within their power, but the government, politicians, media and opinion leaders could be much more rigorous and careful to prevent this situation,” said Royo.
Spanish Prime Minister Pedro Sánchez is among Europe’s most vocal critics of Israel, which he says has committed genocide. The Israeli government has repeatedly said the Spanish government is antisemitic, an accusation that Spain strongly rejects.
Esteban Ibarra, the president of the MCI, said in a statement that antisemitism should be distinguished from debates about Israel.
“Antisemitism is not an opinion or a political disagreement: it is a form of hatred and discrimination against Jews,” said Ibarra. “When it is tolerated, normalized or minimized, coexistence deteriorates and democracy is weakened.”
This article originally appeared on JTA.org.
The post Spain’s Jewish federation reports over 200 antisemitic incidents in 2025 appeared first on The Forward.
