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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Danny Wolf will see you now
When the Brooklyn Nets drafted Danny Wolf this summer out of the University of Michigan, scouts said they were getting a versatile big man who could get buckets, create for his teammates and rebound.
But the last few days of NBA action have shown the Jewish seven-footer picking up a surprising new habit: putting his opponents on posters.
After scuffling through the first two months of the season with a bum ankle, Wolf announced his arrival Saturday with a thundering jam on the Milwaukee Bucks’ Kyle Kuzma, for two of the forward’s career-best 22 points.
He claimed his next victim, in a 10-point, 7-rebound outing two days later, driving from the top of the arc before leaping off his left foot and dropping the hammer on the Charlotte Hornets’ Miles Bridges:
“That may get two howls!” Nets play-by-play announcer Ryan Ruocco cried.
Early returns have been limited since the Brooklyn Nets grabbed Israeli point guard Ben Saraf and Wolf with the 26th and 27th picks this summer. The learning curve for young floor generals is notoriously steep, and Saraf — who wears the number 77 to represent the Hebrew word mazal, meaning good fortune — has struggled to stay in the playing rotation.
But Wolf, an American-Israeli who was bar mitzvahed in Israel, is finding his footing — at least when he’s not taking off for a dunk. He dropped in five high-arcing three pointers against the Bucks, eliciting excited howls from Nets color commentator Sarah Kustok; before the Charlotte game, he apparently told teammates he was going to posterize somebody.
“I was kinda saying that as a joke,” he said, “but looking at it as an opportunity, and just trying to attack the rim, I did it, with rewards.”
“He manifested it,” said teammate Nic Claxton.
Let’s enjoy one more picture of Claxton and Wolf:
And here’s a Danny Wolf meme for good measure, courtesy of the Nets social media.
The post Danny Wolf will see you now appeared first on The Forward.
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Turkey Pushes for Closer Ties With Iran Despite Mounting Sanctions as Both Countries Pursue Regional Ambitions
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
Despite the recent reimposition of UN sanctions on Iran, Turkey has called for closer diplomatic and trade relations with the Iranian regime, as both countries seek to bolster their influence in the Middle East while openly targeting Israel.
In a new interview with the semi-official Iranian news outlet ISNA, Turkey’s Ambassador to Iran, Hicabi Kırlangıç, said Ankara was working to expand bilateral cooperation with Tehran by leveraging existing capabilities to increase economic ties between the two countries.
“One of the obstacles to expanding trade relations between Iran and Turkey is the issue of sanctions. However, we should not cling to this excuse and refrain from trying to increase trade relations,” Kırlangıç said.
“The goal is to raise the level of trade relations to $30 billion, but we are still far from this figure,” he continued, emphasizing the vast potential for economic growth and the need for careful planning to achieve it.
The Turkish diplomat’s latest remarks followed Foreign Minister Hakan Fidan’s visit on Sunday to Tehran, where he also pushed for stronger bilateral cooperation between the two countries and denounced what he called “unfair sanctions” on Iran.
In a joint press conference with Iranian Foreign Minister Abbas Araghchi, Fidan reaffirmed Turkey’s support for Tehran while calling for the country’s nuclear program to be addressed through dialogue amid ongoing discussions to restart nuclear talks with the West.
After repeated unsuccessful negotiations over Iran’s nuclear program, European countries launched the process to reinstate wide-ranging UN sanctions earlier this year under the so-called snapback mechanism, adding further pressure on Tehran, which was already facing mounting US sanctions.
Fidan called for the removal of these “unrighteous” sanctions, stressing that the Iranian regime must resolve outstanding issues “on the basis of international law.”
“Turkey has always stood with Iran and will continue to stand with Iran within the framework of international law,” the top Turkish diplomat said, adding that “these unfair sanctions should be lifted.”
During their high-level meeting in Tehran, officials from both countries vowed to significantly expand cooperation on trade, energy, border management, and regional security, noting that economic ties remain well below their potential.
As part of their announced initiatives, the two nations agreed to build a new joint rail line that will serve as a strategic trade corridor between Asia and Europe, with construction expected to take three to four years and cost roughly $1.6 billion.
Fidan also said both countries consider Israel “the biggest threat to stability in the Middle East,” pointing to the war in Gaza, tensions in Lebanon and Syria, and broader concerns over what he called “Israeli expansionist policies.”
“The international community must fulfill its responsibilities,” he said, calling for stronger global pressure on the Jewish state.
Amid international efforts to uphold the Israel-Hamas ceasefire and chart a path for post-war Gaza, Turkey — a longtime backer of Hamas — has been pushing to expand its role in Gaza’s reconstruction efforts, which experts have warned could potentially strengthen Hamas’s terrorist infrastructure.
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Israeli Real Estate Firm Denies Canceling New York Event Due to Anti-Zionist Group’s ‘Stolen Land’ Protest
Illustrative: Demonstrators attend an anti-Israel protest on the day of the two-year anniversary of the attack on Israel by Hamas, in New York City, US, Oct. 7, 2025. Photo: REUTERS/Shannon Stapleton
An Israeli real estate firm has denied canceling an event set to take place in New York City on Tuesday due to a planned demonstration organized by a notorious anti-Israel group, saying the cancellation was for unrelated reasons.
A spokesperson for CapitIL, which provides information about buying real estate in Israel, said the gathering was canceled so the firm could focus its resources on holding a larger event in the coming months, according to the Times of Israel.
The Israeli publication reported that CapitIL’s event for this week had already been canceled when the local chapter of the radical anti-Zionist activist organization Pal-Awda announced the protest on Friday.
“When we as a community challenge the zionists’ genocidal settler-colonial machine we can win! And we did! We forced the cancellation of zionist land thieving CapitIL Real Estate’s planned illegal land sale in Manhattan,” Pal-Awda posted on social media on Tuesday.
“All this shows the importance and strength of our community when we turn out to challenge these genociders,” the group continued. “Please continue to follow us as we will continue to expose and, with our community’s support, challenge the zionist entity’s long tentacles here in [New York and New Jersey].”
Pal-Awda celebrated the cancellation of the so-called “illegal” sale of “stolen land” in Israel.
“This series of cancellations speaks to the power of our mobilization: with every principled protest and disruption, we are making the theft of Palestinian land untenable in our neighborhoods,” the group wrote. “As our protests have grown in size, we have seen more and more agencies and organizations similarly cancel and delay events, fearing the consequences of accountability and community outcry.”
On Friday, Pal-Awda initially advertised the planned protest.
“A zionist real estate event attempting to sell land in occupied Palestine will be held in Manhattan,” it posted. “This event is part of the zionists’ ongoing effort to ethnically cleanse Palestine. Join as we confront the white supremacist, settler-colonial project!”
The group called for supporters to gather in force.
“As the United States continues to provide political cover & military support for the ongoing indiscriminate assaults on Palestine, Lebanon, Syria, & Yemen, zionist settlers are exploiting this moment to further their settler-colonial agenda,” it said. “This expansion is facilitated by zionists from all over the world, including most prominently in the US, through real estate events where Stolen Land is sold & discounted mortgages are provided by “isr@eli” banks backed by the zionist entity’s government.”
Rabbi Marc Schneier, president of the Foundation for Ethnic Understanding, called on New York City Mayor-elect Zohran Mamdani, who takes office next month, to take an aggressive stand against such protests and push for a ban of such demonstrations in front of houses of worship.
“In my conversation with Mayor-elect Zohran Mamdani recently, I made it clear that the Jewish community will not stand idly by for such antisemitic and violent protests,” Schneier told The Algemeiner. “I hope that we will be able to work together to put my plan into action, creating a ban of protests on the property of any house of worship. This cannot be the new norm in New York City.”
Last month, Pal-Awda organized a gathering of demonstrators who called for violence against Jews outside a prominent synagogue.
The protesters were harassing those attending an event being held by Nefesh B’Nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
“We don’t want no Zionists here!” the group of roughly 200 anti-Israel activists chanted in intervals while waving the Palestinian flag. “Resistance, you make us proud, take another settler out.”
One protester, addressing the crowd, reportedly proclaimed, “It is our duty to make them think twice before holding these events! We need to make them scared.”
Footage on social media also showed agitators chanting “death to the IDF,” referring to the Israel Defense Forces, as well as “globalize the intifada” and “intifada revolution.” Community figures described the scene as openly threatening and a stark escalation of anti-Jewish hostility in New York City.
Mamdani, a strident critic of Israel, drew immense backlash after releasing a statement which “discouraged” the language used by the protesters but also condemned the event for supposedly using “sacred spaces … to promote activities in violation of international law.”
Jewish leaders reacted with disappointment, arguing that Mamdani effectively provided political justification for a protest that targeted Jews for participating in a mainstream, fully legal pro-Israel program. Critics said the mayor-elect’s framing implied that the synagogue event, not the threatening chants outside, was the real problem, a position they described as deeply irresponsible amid rising antisemitism in the city.
Pal-Awda has vowed to hold demonstrations at “private homes, businesses, and houses of worship” if necessary “to stop the pipeline of settlement and zionist colonial expansion.”
In addition to the nixed CapitIL event, Pal-Awda also claimed on Tuesday that it caused Nefesh B’Nefesh to cancel a separate event planned for Thursday in Manhattan. The Algemeiner could not immediately confirm the veracity of that claim.
New York City has been ravaged by a surge in antisemitic incidents since Hamas’s Oct. 7, 2023, massacre across southern Israel. According to police data, Jews were targeted in the majority of hate crimes perpetrated in New York City last year. Meanwhile, pro-Hamas activists have held raucous — and sometimes violent — protests on the city’s college campuses, oftentimes causing Jewish students to fear for their safety.
Leaders of the Jewish community have raised alarm bells following the rapid political ascendance of Mamdani, a far-left democratic socialist and anti-Zionist. Mamdani is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide;” refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.