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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Syria Leads World in Improving Freedom, Report Says, Amid Concerns Over Regime’s Jihadist Links
Syrian President Ahmed al-Sharaa attends the Ministry of Awqaf conference titled “Unity of Islamic Discourse” at the Conference Palace in Damascus, Syria, Feb. 16, 2026. Photo: REUTERS/Khalil Ashawi
The same week that an influential survey of global freedom named Syria as the most improved country in the world, Syrian authorities announced a crackdown on alcohol sales in Damascus amid persecution for those failing to fast for a full day during Ramadan.
On Thursday, the nonprofit advocacy group Freedom House released its annual report reviewing the rise and fall of freedom around the world, rating countries based on their political rights and civil liberties. The organization offered a grim overall assessment, noting that freedom had fallen for the 20th consecutive year, with 54 nations declining in 2025. Today only 21 percent of human beings live in countries classified as free, a drop of 46 percent from 20 years ago, according to the report.
“Even as 2026 has brought new opportunities for those living under authoritarian rule from Venezuela to Iran, the last 20 years have been a dark period for global freedom,” Freedom House CEO Jamie Fly said in a statement. “Those who still enjoy the blessings of freedom must do more to counter authoritarianism and provide more effective support for the democratic aspirations of people standing up to repression around the world, or this persistent decline will continue.”
However, one Middle Eastern country in particular stood as a bright spot countering the trend.
“Syria received the world’s largest score improvement for the year, bringing cautious optimism to a region dominated by entrenched authoritarian rule,” the report stated.
Last year, “foreign and independent local media outlets were able to report critically from inside Syria, civil society organizations were able to register and operate more freely, and oppressive Assad-era legal restrictions started to be rolled back,” the report added, referring to long-time Syrian dictator Bashar al-Assad, who was toppled in December 2024.
Ahmed al-Sharaa became Syria’s official president after leading the rebel campaign that ousted Assad — whose Iran-backed rule had strained ties with the Arab world during the nearly 14-year Syrian war — in an offensive spearheaded by al-Sharaa’s Islamist group, Hayat Tahrir al-Sham (HTS), a former al Qaeda affiliate.
Since taking power, al-Sharaa has sought to depict himself as a moderate leader who wants to unify his country and attract foreign investment to rebuild it after years of civil war. Many foreign leaders and experts have been skeptical of him, however, questioning whether he is still a jihadist trying to disguise his extremism.
Incidents of sectarian violence — including the mass killing of pro-Assad Alawites — have deepened fears among minority groups about the rise of Islamist factions and drawn condemnation from global powers currently engaged in discussions on sanctions relief and humanitarian aid.
The US has moved to lift an array of sanctions previously imposed on Syria under Assad. Until recently, al-Sharaa was sanctioned by the US as a foreign terrorist with a $10 million bounty on his head.
However, Freedom House said it observed significant improvement for the freedom of Syrians, despite major challenges.
Freedom House described how in Syria today, “citizens and a transitional government face profound challenges in erecting a democratic system after more than half a century of dictatorship. The civil war that began in 2011 has devastated public institutions and infrastructure, while sectarian polarization and ongoing violence further complicate efforts to create credible transitional justice mechanisms and introduce the rule of law.”
An example of that sectarianism manifested on Monday evening, when the Damascus governorate announced a number of measures to restrict alcohol sales. The rules will require nightclubs and bars with liquor licenses to convert into cafe licenses. The city will only allow alcohol purchases with sealed bottles from stores in majority Christian places. This conflicts with Syrian law, which does not ban alcohol, as well as human rights treaties signed by Syrian protecting the right to drink alcohol.
The regulations also limit the locations of alcohol vendors, banning them from operating 75 meters from houses of worship and schools with only three months to comply. One unnamed bar owner told The Arab Weekly that he had anticipated the change and would close in response. He noted that he had seen a decline in his customers since the rise of l-Sharaa’s government last year. Other restaurants have reportedly adapted to the change by taking alcohol off of menus or shifting to serving drinks in teacups.
Syria’s leaders have opposed religious freedom in other ways recently, with The Arab Weekly citing reports of arrests and firings for those who break Ramadan fasts early.
Freedom House researchers offered additional insights into the depths of authoritarianism around the world and its hot spots. The states with the heaviest drop in rankings last year were Guinea-Bissau (−8), Tanzania (−7), Burkina Faso, (−5), Madagascar (−5), and El Salvador (−5).
The countries which received the worst overall scores were South Sudan (0), Sudan (1), and Turkmenistan (1) on the organization’s 100-point scale.
Iran saw a fall by one point, reaching a score of 10 total points, with Freedom House explaining that authorities arrested more than 21,000 people “as part of a crackdown on alleged espionage and collaboration following the regime’s 12-day war with Israel in June” and that the regime had expelled “some 1.8 million Afghan migrants and refugees without regard for their basic rights.”
Russia and China maintained their scores of 12 and 9, respectively, with Freedom House stating that “Russian authorities took further steps to suppress antiwar speech and independent journalism, while Chinese officials cracked down on small but multiplying protests.”
The report noted numerous military coups in Africa, identifying nine since 2019 with Madagascar the most recent.
“Mali provides just one example of the lasting damage done by military coups. Conditions in several countries, including Burkina Faso and Niger, continued to deteriorate in 2025 after a wave of military coups beginning in 2019 toppled governments across the Sahel and West Africa,” the report stated. “In both countries, freedom continued to decline in the years following the coups, as the junta leaders acted unilaterally to consolidate power and used increasingly violent methods to suppress dissent.”
In Burkina Faso, the military indefinitely suspended elections, while in Niger the junta dissolved all political parties.
“We continue to see that the desire for freedom is universal,” said Yana Gorokhovskaia, who co-authored the report and works as Freedom House’s research director. “From Belarus to Zimbabwe, people around the world are taking great personal risks to stand up and defend their fundamental rights.”
Gorokhovskaia said that to reverse the global decline in freedom, “democratic governments and societies must demonstrate their solidarity with those seeking freedom, in part through funding and diplomatic support for frontline human rights defenders and nongovernmental organizations.”
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College Republicans Chapter Sues University of Florida for Deactivating Group Over Nazi Salutes
Members of University of Florida’s College Republicans chapter. Photo: Screenshot
The University of Florida’s College Republicans chapter has teamed up with a local far-right lawyer to sue the school for closing the student club after learning that two of its leaders photographed themselves pantomiming the Nazi salute.
“The University of Florida punitively deactivated and shut down the [University of Florida College Republicans] in response to alleged viewpoints expressed by a member … and in an effort to silence the club and chill its future free speech,” said the lawyer, Anthony Sabatini, who was seemingly enlisted to defend the student club’s right to support Nazism. “No university policy, rule, or law provides UF a lawful basis for the deactivation. We are seeking an emergency preliminary injunction.”
Sabatini is an alumnus of the University of Florida and was once a “Lincoln Fellow” selected by the Claremont Institute, a think tank in California known for its rejection of the so-called “east coast” wing of the conservative movement and advocacy of “post-liberalism.” Sabatini’s social media activity includes reposts of material by Tucker Carlson and Ann Coulter, as well as his denouncing Republicans such as US Sen. Ted Cruz (R-TX) and White House chief of staff Susan Wiles as “piece[s] of s–t.” He has also endorsed James Fishback, a candidate for governor of Florida who built his reputation by criticizing Israel and refusing to condemn antisemitic podcaster Nicholas Fuentes.
On March 8, Sabatini tweeted, “I hated Mark Levin before it was cool,” an allusion to the Jewish political commentator’s feuds with far-right provocateurs who have attempted to foster suspicion around his membership in the conservative movement.
As previously reported by The Algemeiner, the University of Florida said last week it would shutter its College Republicans chapter at the request of the Florida Federation of College Republicans (FFCR), which disbanded the group.
Since then, members of the student club have alleged that the Florida Federation lacks jurisdiction over the organization, insisting that it is registered with the College Republicans of America group. There are several contending “College Republican” groups, including the original College Republican National Committee founded in 1892, College Republicans United, the National Federation of College Republicans (NFCR), and College Republicans.
Regardless of the outcome of the legal dispute, the incident marked the second time this month that conservative youth were publicly outed for indulging Nazism and the white supremacist movement.
Earlier this month, leaked texts revealed dozens of antisemitic and racist texts exchanged by young Republicans in Miami-Dade County, Florida, some of which fantasized about engaging in onanism in an all-white country.
As first reported by The Miami Herald, the group chat, created on WhatsApp, was described by its members as “Nazi heaven” for the daily barrage of extremist comments contributed to it. Individuals affiliated with the Miami-Dade Country Republicans, Turning Point USA, and College Republicans casually said “ni—er,” denounced women as “whores,” and spoke rapturously about Adolf Hitler.
Dariel Gonzalez, according to the Herald, was one of the chat’s most prolific contributors, bandying about comments regarding “color professors” and telling members that “You can f–k all the k—kes you want. Just don’t marry them and procreate.”
The group chat’s exposure comes at a time when, according to recent polling, young Republicans have increasingly embraced antisemitism and conspiracy theories.
Right-wing antisemitism is surging in popularity among conservative youth, seemingly in part due to the influence of online commentators such as Nick Fuentes, Candace Owens, and Tucker Carlson.
In September, a conservative magazine at Harvard University published an opinion piece which bore likeness to key tenets of Nazi doctrine, as first articulated in 1925 in Hitler’s autobiographical manifesto Mein Kampf, or My Struggle, and later in a blitzkrieg of speeches he delivered throughout the Nazi era to justify his genocide of European Jews.
Written by David F.X. Army, the article chillingly echoed a January 1939 Reichstag speech in which Hitler portended mass killings of Jews as the outcome of Germany’s inexorable march toward war with France and Great Britain. Whereas Hitler said, “France to the French, England to the English, America to the Americans, and Germany to the Germans,” Army wrote, “Germany belongs to the Germans, France to the French, Britain to the British, America to the Americans.”
Army also called for the adoption of notions of “blood, soil, language, and love of one’s own” in response to concerns over large-scale migration of Muslims into Europe.
In Nazi ideology, “blood and soil,” or Blut und Boden, encapsulated the party’s belief in eugenics and racial purity; the German “Aryans’” right to expand into Eastern Europe to amass new Lebensraum, or “living space”; and the transformation of the German peasantry into an agricultural class which stood in contrasts to Jews, many of whom lived in cities.
Meanwhile, antisemitic hate crimes have spiked to record levels across the US.
In January, Stephen Pittman, 19, allegedly ignited a catastrophic fire which decimated the Beth Israel Congregation synagogue in Jackson, Mississippi. After being arrested, Pittman confessed and told US federal investigators that he targeted the institution over its “Jewish ties,” according to court filings.
Follow Dion J. Pierre @DionJPierre.
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‘I’m alive!’: Netanyahu speaks in-person amid ongoing online rumors claiming he’s dead
“I am alive — and you are all witnesses,” Israeli Prime Minister Benjamin Netanyahu said Thursday, opening a rare in-person news conference with foreign reporters in Jerusalem.
Netanyahu was addressing a viral online rumor that he had been killed in an Iranian missile strike on March 8. The false claims gained traction after a Sunday press conference in which he appeared via Zoom, taking questions from Israeli journalists without disclosing his location amid ongoing Iranian ballistic missile attacks and following the assassination of senior regime figures.
The low-quality video he later posted on X fueled further speculation, as some users pointed to what they claimed was a six-fingered hand as evidence that it had been AI-generated to conceal his death.
In an effort to put the rumors to rest, Netanyahu released a video of himself ordering coffee on the outskirts of Jerusalem. But the clip took on a life of its own online. Much of the attention shifted to the barista, a young woman behind the counter whose warm smile went viral.
“I have got to ask you a question the entire internet is dying to hear the answer on: Is Benjamin Netanyahu dead?” media personality Mehdi Hasan asked Sen. Chris Van Hollen, a Democrat from Maryland who is a member of the Senate Foreign Relations Committee, in an interview on Wednesday. Van Hollen, a fierce Netanyahu critic, was unequivocal. “No,” he said. “He is not dead.”
Netanyahu at start of press conference with foreign press:
“First of all, I just want to say I’m alive — and you’re all witnesses.” pic.twitter.com/B1ogphOTTD
— Jacob N. Kornbluh (@jacobkornbluh) March 19, 2026
Netanyahu’s appearance on Thursday was not only meant to show proof of life. It was also an attempt to counter criticism from some in the MAGA movement that Israel dragged the U.S. into an endless war with Tehran, and as U.S public opinion is turning against the joint U.S.-Israeli military campaign against Iran.
On Tuesday, a senior intelligence official resigned to protest the administration’s approach. Joe Kent, who had been director of the federal National Counterterrorism Center, claimed that Israeli officials had used lies to convince President Donald Trump to start the war.
The isolationist wing of the conservative movement — associated with antisemitic influencers like Candace Owens, Tucker Carlson and Nick Fuentes — amplified those claims, adding further conspiracy theories, including claiming Israeli involvement in the assassination of conservative activist Charlie Kirk last year.
“Does anyone really think that someone can tell President Trump what to do?” Netanyahu asked rhetorically. “Come on. President Trump always makes his decisions on what he thinks is good for America, and may I add, what is also good for future generations.”
The post ‘I’m alive!’: Netanyahu speaks in-person amid ongoing online rumors claiming he’s dead appeared first on The Forward.