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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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‘Marty Supreme’ and everything else Jewish at this year’s Academy Awards
At last year’s Academy Awards, Anora — a frenetic, somewhat ambiguously Jewish look at a Jewish enclave of New York, took home best picture, original screenplay, director and actress for its Jewish lead Mikey Madison. This year, we have a film that feels, in some ways, quite parallel, while cranking the Yiddishkeit to 11: Josh Safdie’s breathless picaresque Marty Supreme, set on the Lower East Side, is up for best picture and its star, Timothée Chalamet is a favorite for best actor.
There’s also Blue Moon, Richard Linklater’s portrait of Jewish lyricist Lorenz Hart’s breakup with composer Richard Rodgers (Ethan Hawke is up for best actor). And One Battle After Another, a campy and absurdist satire about the infiltration of white supremacists in the U.S. government, is poised to have a massive night, with the blockbuster Sinners serving as its main competition.
That all goes to say that it’s another great year for Jewish stories at the Oscars, with some really compelling fodder for discussion about the place that Jews occupy today in arts and media. What stories are we telling and how are they received?
Here, as ever, the Forward culture team is here to break it all down for you, live as it unfolds. Of course, we cover Jewish movies all year. But at the Academy Awards, we get to see how the rest of the world feels about these movies. We will be updating this story with our thoughts throughout the ceremony.
Traditionally, as we begin these Oscars roundtables, we discuss what we’re all wearing and eating. What’ve we got?
Olivia: brown sweater and jeans; no food but aggressively chewing mint gum. I will later be drinking some of the seltzer I got from Brooklyn’s Seltzer Fest today.
Mira: I did a bunch of cooking for the week so I have vegetarian avgolemono soup and Alison Roman’s fennel salad. (I’m obsessed with this salad.) I am proudly wearing hard pants.
PJ: I am reheating some chicken from last night. Wearing a blue sweater with a little toggle and jeans. How many of Stellan Skarsgård’s large adult sons are here? In other l’dor v’dor news, Bill Pullman just mentioned how they filmed the Spaceballs sequel with his son Lewis.
Talya: I believe I’m wearing the exact same sweater I donned for this event last year — where’s my award for consistency? And, as always, sweatpants; I cannot comprehend suffering through this event in jeans.
Discussion of Israeli-Palestinian protests on the red carpet
Mira: Love a toggle. Speaking of outfits, anyone have thoughts on Odessa A’zion’s spangled red carpet set? She is one of the only people who styles herself on the red carpet, which I do respect.
Olivia: A’Zion’s outfit kind of looks like she forgot to tie whatever was supposed to be holding it up. I don’t think it looks bad, just like it’s falling down.
PJ: It wouldn’t look out of place hanging from the window of a VW van with shag carpet and some Tibetan prayer flags.
Mira: Of note, the past several years have seen protesters approaching people on their way into the ceremony, and a lot of pins on the red carpet taking a stance on the Israel-Hamas war, largely pro-Palestinian ones. We’re seeing less of that this year — though not none. Javier Bardem posted a photo of him wearing a pin reading “no to the war” in Spanish, along with another pin featuring Handala, a cartoon boy considered a symbol of Palestinians. The team of The Voice of Hind Rajab, nominated for best foreign film, are also wearing red pins with a white dove.
PJ: Those have replaced the red hand ArtistsforCeasefire pins, which some said recalled the bloody palms of Palestinians who killed IDF soldiers in 2000.
Olivia: A reporter for ABC in a pre-recorded segment asked executive producers and showrunners for the ceremony Raj Kapoor and Katy Mullan if anything would get bleeped, such as mentions of Trump, Israel and Palestine. Recently, the BBC removed director Akinola Davies Jr’s call for a “Free Palestine” from their BAFTA stream. Kapoor asserted that the night’s production team supports free speech, but we’ll see what transpires over the course of the night.
The post ‘Marty Supreme’ and everything else Jewish at this year’s Academy Awards appeared first on The Forward.
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US Sends Additional Arms to Israel to Sustain Iran Operations
The first of two Terminal High Altitude Area Defense (THAAD) interceptors is launched during a successful intercept test. Photo: US Army.
i24 News – The United States has recently increased shipments of munitions to Israel to support ongoing Israeli air operations against Iran.
According to reports broadcast by the public radio network Kan Reshet Bet, several weapons deliveries have arrived in Israel in recent days as part of what officials describe as an ongoing airlift aimed at sustaining the pace of military strikes.
Since the start of the campaign, Israeli forces are believed to have dropped more than 11,000 bombs on targets across Iran.
The shipments come as reports emerge about a potential shortage of ballistic missile interceptors in Israel. US officials told the news outlet Semafor that Israel’s interceptor stockpiles have been heavily used during the conflict.
According to those sources, Washington had already been aware for months that supplies could become strained, though it remains unclear whether the United States would be willing to share its own interceptor reserves. Israeli officials have since rejected claims that such a shortage exists.
Unlike the Iron Dome, which is designed to intercept short-range rockets and projectiles, ballistic missile interceptors serve as Israel’s primary defense against long-range missile threats. Fighter jets can also be used to attempt interceptions, though this method is considered a supplementary measure to missile defense systems.
Meanwhile, the Israeli government has taken additional budgetary steps to support the war effort. During an overnight vote between Saturday and Sunday, ministers approved a roughly 1 billion shekel reduction across various ministry budgets to help finance classified military purchases linked to Operation “Roar of the Lion.”
The government had already approved a 3 percent cut in ministry budgets, a move expected to increase the defense budget by approximately 30 billion shekels as the conflict continues.
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Pope Leo Decries ‘Atrocious Violence’ in Iran War, Urges Ceasefire
Pope Leo XIV leads the Angelus prayer from a window of the Apostolic Palace, at the Vatican, March 15, 2026. Photo: REUTERS/Matteo Minnella
Pope Leo made an impassioned plea on Sunday for an immediate ceasefire in the expanding Iran war, lamenting “atrocious violence” that he said had killed thousands of non-combatants and caused suffering across the region.
As the US-Israeli war on Iran enters its third week, the first US pope warned that violence would not bring the justice, stability and peace that the peoples of the region long for.
“For two weeks, the peoples of the Middle East have been suffering the atrocious violence of war,” the pope said at his weekly Angelus prayer in St. Peter’s Square.
“In the name of Christians in the Middle East and of all women and men of good will, I appeal to those responsible for this conflict: Cease fire!” Pope Leo said.
IDEA THAT WAR SOLVES PROBLEMS IS ‘ABSURD’
Leo added that the situation in Lebanon – ravaged by a war between Israel and the Iran-backed Lebanese group Hezbollah – was also a cause of “great concern.”
“I hope for paths of dialogue that can support the country’s authorities in implementing lasting solutions to the serious crisis currently underway, for the common good of all the Lebanese people,” the pope said.
During a visit to a Rome parish later, the pope said war could never resolve problems and hit out at people who invoke God to justify killings.
“Today many of our brothers and sisters in the world are suffering because of violent conflicts, caused by the absurd claim that problems and disagreements can be resolved through war, when instead we must engage in unceasing dialogue for peace,” he said during his homily.
“Some even go so far as to invoke the name of God to justify these choices of death, but God cannot be enlisted by darkness. Rather, He always comes to bring light, hope and peace to humanity.”