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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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US Justice Dept. to Seek Death Penalty for Man Accused of Murdering 2 Israeli Embassy Staffers
Yaron Lischinsky and Sarah Lynn Milgrim who were shot and killed as they left an event at the Capital Jewish Museum, pose for a picture at an unknown location, in this handout image released by Embassy of Israel to the US on May 22, 2025. Photo: Embassy of Israel to the USA via X/Handout via REUTERS
i24 News – The Justice Department will seek the death penalty for the man accused of murdering two staff members of the Israeli Embassy in Washington outside a Jewish museum, prosecutors said in a court filing Friday.
Elias Rodriguez faces federal hate crime and murder charges in the killings of Yaron Lischinsky and Sarah Milgrim, the couple he shot execution-style as they left an event at the museum last May. Rodriguez shouted “Free Palestine” during the shooting and later told police, “I did it for Palestine, I did it for Gaza.”
The indictment includes a hate crime resulting in death and notice of special findings, which allows prosecutors to pursue the death penalty.
“My message to anyone who seeks to commit political violence in this district — D.C. is not the place. You will be held accountable and you will face the full wrath of the law,” Jeanine Pirro, the U.S. Attorney for the District of Columbia, said on Friday.
Prosecutors described the killing as calculated and planned, saying Rodriguez flew to the Washington region from Chicago ahead of the event at the Capital Jewish Museum with a handgun in his checked luggage.
Rodriguez went inside the museum after murdering his victims and said, “I did it for Palestine, I did it for Gaza, I am unarmed,” according to court documents. He also told interrogators of his that he admired Aaron Bushnell, an active-duty Air Force member who set himself on fire outside the Israeli Embassy in February 2024, describing Bushnell as “courageous” and a “martyr.”
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Israel Kills Hamas Armed Wing Leader Haddad in Gaza Strike
People carry a body identified by mourners as Hamas’ military wing commander Izz al-Din al-Haddad, who was killed in an Israeli strike on Friday, during a funeral, in Gaza City, May 16, 2026. Photo: REUTERS/Dawoud Abu Alkas
An Israeli airstrike on Gaza killed the chief of Hamas’ military wing, the most senior official from the Palestinian terrorist group killed by Israel since an October US-backed ceasefire agreement that was meant to halt fighting.
The Israeli military said on Saturday that Izz al-Din al-Haddad was killed in what it described as a precise strike on Gaza City on Friday. Israel has repeatedly carried out strikes on Gaza since the ceasefire started.
Hamas confirmed in a later statement that Haddad, who was born in 1970, was killed along with his wife and daughter. It described him as a central figure in directing combat operations and accused Israel of trying to achieve politically through killings what it had failed to achieve militarily.
At Al Aqsa Martyrs Mosque in central Gaza, a joint funeral was held on Saturday for Haddad, his wife and their 19-year-old daughter.
CASUALTIES MOUNT DESPITE CEASEFIRE
In a joint statement with his defense minister on Friday, announcing the military had targeted Haddad, Israeli Prime Minister Benjamin Netanyahu said Haddad was an architect of the October 7, 2023 attacks that precipitated Israel’s assault on Gaza.
Haddad, who became the group’s military chief in Gaza after Israel’s killing of Mohammad Sinwar in May 2025, “was responsible for the murder, abduction, and harm inflicted on thousands of Israeli civilians (and) soldiers,” they said.
Nicknamed “the Ghost,” Haddad had survived multiple assassination attempts by Israel, according to Hamas sources. Israel’s military says that he was one of Hamas’ longest-serving commanders, rising through the ranks from the group’s early establishment in the 1980s to hold several senior positions.
Israel and Hamas remain deadlocked in indirect talks to advance US President Donald Trump’s post-war plan for Gaza that is meant to end more than two years of fighting.
Israel has stepped up attacks in Gaza in the weeks since halting its joint bombing with the U.S. in Iran, redirecting its fire back on the devastated Palestinian territory where the military says Hamas fighters are tightening their grip.
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Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him
Piers Morgan’s online debate about Nicholas Kristof’s New York Times op-ed containing allegations of Israeli dog rape was loud, chaotic and unenlightening — and I couldn’t stop watching it.
That’s a problem. Morgan’s format is a trap. On his YouTube talk show, Piers Morgan Uncensored, he pits people holding intransigent, often extreme positions against each other, goads them to yell at one another across Zoom, and positions himself as the voice of reason in the middle. It’s hateporn — addictive, and not reflective of reality.
And yet Piers Morgan Uncensored and many similar YouTube- and social-media based news programs are where people increasingly get their information and engage with controversial issues like the Israeli-Palestinian conflict.
These programs rack up views by persuading viewers there is no middle ground, no moderate position, no alternative to conflict. And their strategy is working.
The Kristof episode, which racked up 340,000 views in a day, is titled, “Torture Does NOT Work!” — all Morgan show names have one word in all caps and end in an exclamation point.
It begins with people shouting. “You are not a journalist!” Ana Kasparian, a commentator on another YouTube show, shouts at podcaster and online anchor Emily Schrader — before Morgan comes on to introduce the segment.
He quickly recaps the lurid details from Kristof’s New York Times oped, “The Silence That meets the Rape of Palestinians,” and a newly issued nearly-300 page Israeli report on Hamas sexual violence.
“As far as I’m concerned, the only cause is basic human decency,” Morgan says in his cool British accent, “If your first instinct about either report is to look for ways to smear them, you might have run out of that yourself.”
Yet the six deeply partisan guests spend the next 45 minutes smearing the reports, and each other.
Morgan’s introductory call for human decency is not a plea, it’s a ploy. He plays the mature voice of reason standing between the extremist pro-Israelis and the pro-Palestinians — not to persuade them to come to a moderate position, but rather to exploit the most virulent voices in order to generate clicks, while still claiming the cover of journalism. This approach causes real harm by giving extremists a megaphone, and a degree of exposure that all but guarantees that people actually trying to build a better future go unheard.
A recipe for drama
Morgan repeats this formula over and again. In an episode entitled, “Netanyahu CONNED Trump!” Dave Smith, a sidekick to Joe Rogan, accuses Israel of dragging the United States into the Iran war. In “I’m SICK of it!” commentator Megyn Kelly launches into a similar attack on Israel.
Morgan has had long interviews with white supremacist and proud antisemite Nick Fuentes (“What a crock of S***!”). In “STAND for Dead Soldiers!” Morgan hosted four Israelis at the extreme ends of the political spectrum and watched them fight when one refused to stand as a siren sounded to honor Israel’s fallen soldiers.
Not extreme or dramatic enough? How about the time Morgan hosted Crackhead Barney, a Black pro-Palestinian street activist, to explain why she harasses celebrities to get them to say, “Free Palestine.”
“I’m truly shocked/disgusted that @piersmorgan would have this nutjob & clearly unwell person to go on his show and even remotely try to talk about Palestine or the war,” wrote the Gazan-born activist Ahmed Fouad Alkhatib.
Alkhatib is a moderate Palestinian who works for a peaceful solution to the conflict. He has, unsurprisingly, not been on Piers Morgan Uncensored.
Instead, Morgan’s choice of guests is calculated for maximum friction, a function of an attention economy that monetizes the time people like me spend watching the fights.
From ‘Animal House’ to Piers Morgan
Luring viewers this way isn’t exactly new. President Ronald Reagan called The McLaughlin Group, a current affairs program that ran on public television for 34 years beginning in 1982, “the political equivalent of Animal House”— more drunken frat house than graduate seminar. McLaughlin begat Crossfire, a CNN political debate program hosted by a younger Tucker Carlson that Jon Stewart once compared to pro-wrestling.
In 2025, Morgan, who came up in British tabloids before a long stint at CNN, moved away from traditional broadcast TV and went all in on social media and his YouTube channel.
His success on that platform is part of a larger shift in media from major institutions to independent personalities, and from actual news — the dutiful and expensive process of finding out and relaying what’s actually happening in the world — to opinion that spins itself as reporting, which is far cheaper and more entertaining.
That shift has come as audiences have moved from loyalty to long established institutions to following enterprising, independent personalities. The podcaster Joe Rogan has 20.9 million subscribers; Carlson has 5.6 million; Morgan’s show has 4.42 million subscribers and over 1.36 billion total views.
In other words, Morgan is not some guy some people watch now. He is what people will be watching in the future.
A bias toward extremes
That prospect should alarm us. Morgan’s shows rarely feature people working toward compromise or reconciliation. A Piers Morgan Uncensored discussion spotlighting the many civil society groups in Israel working toward coexistence? A show where he sits down with Arab and Jewish Israelis who share a vision for a common future? A segment that highlights the actual, albeit rare, instances of cooperation?
Pipe dreams. All that is also happening in Israel and the West Bank — but Piers Morgan Uncensored effectively censors it.
Compare that to Jon Stewart, who on The Daily Show last month conducted a long interview with the Palestinian and Israeli co-authors of The Future Is Peace, a book that calls for moving beyond violence and stalemate to a shared future. Same approach — a streaming interview on a hot-button topic, with an eye toward entertainment — but radically different editorial choices.
That episode garnered a mere 400,000 views. Morgan’s comparative millions of eyeballs may, in his mind, justify his guttersweeping approach to international conflict. And in his defense — and mine, for watching — it’s never boring. He can be a thoughtful and provocative interviewer, and his not-ready-for-primetime, self-created show allows him, when he so chooses, to platform voices that more mainstream venues overlook, like former Israeli Speaker of the Knesset and longtime peace activist Avrum Burg.
Alas, he stuck the erudite former statesman with a diehard evangelical and a firebreathing American Jewish conservative pundit. That episode is called, “A SHAME on Judaism!”
Whatever this is, it’s not journalism. But it is the future.
The post Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him appeared first on The Forward.