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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art
(JTA) — A Long Island school district agreed to pay a $125,000 settlement to a former student whose pro-Palestinian artwork was painted over in a high school parking lot.
The lawsuit stemmed from a September 2024 incident at Half Hollow Hills High School West, which permitted seniors to decorate their campus parking spots. A Muslim-American student, who was a senior at the time, painted a watermelon featuring a keffiyeh pattern alongside her name in Arabic and the phrase “Peace be upon you” on her space.
At the time, protests against the war in Gaza were at a peak, and the watermelon and keffiyeh, the traditional Palestinian headscarf, are both widely used symbols of Palestinian solidarity. The school painted over the artwork after it drew outcry from some Jewish parents in the district, determining that it had run afoul of the district’s rules barring political designs.
“For the school district, neutrality is the single most important issue when it comes to limiting speech,” the Half Hollow Hills School District’s attorney, Jacob Feldman, said at a school board meeting at the time, according to a contemporaneous Newsday report.
The student, who has not been identified publicly, testified at that meeting last year. “I was told by my principal that the watermelon was being interpreted as antisemitic by anonymous adults,” she said, according to the Newsday footage. “I feel deeply offended that the word antisemitic was used to describe a piece of my artwork.”
In March 2025, the New York chapter of the Council on American-Islamic Relations filed a lawsuit on behalf of the student alongside Stoll, Glickman & Bellina LLP, alleging that the district had violated her free speech rights and caused her emotional distress.
“The whitewash of Plaintiff’s pro-Palestinian speech was not to prevent substantial disruption of any school activity or threatened harm to the rights of others, as Half Hollow permitted and even amplified speech on other equally, even more, controversial issues,” the lawsuit stated, according to the Associated Press.
In court filings, Steven Stern, an attorney appointed by the district’s insurance provider, wrote that the watermelon image “symbolized anti-Semitic hate speech,” arguing that the district should be able to dictate art allowed in the parking lot.
“Any student, teacher, or member of the public could have driven into the parking lot and reasonably understood the school was endorsing a political message — or worse, anti-Semitic hate speech — by allowing it,” Stern wrote, according to Newsday.
The settlement, which was approved by the Half Hollow Hills school board at a meeting on April 21, will be paid by the district’s insurance carrier, according to Superintendent John O’Farrell.
In a statement obtained by Newsday, O’Farrell said that students were no longer allowed to paint their parking spaces “following the incident and the disruption it caused.”
The lawsuit was not the first time that the school district had courted controversy over Israel-related issues. Last year, the district drew scrutiny after a study guide distributed to some 10th graders described Zionism as “an example of extreme nationalism,” prompting condemnation from Rep. Elise Stefanik.
Christina John, a staff attorney for the New York chapter of the Council on American-Islamic Relations, which filed the lawsuit alongside Stoll, Glickman & Bellina LLP, welcomed the outcome in a statement.
“This settlement sends a clear message that viewpoint discrimination and the censorship of Palestinian expression cannot be justified under the guise of neutrality,” John said. “No student should be interrogated, silenced, or punished for peacefully expressing their identity or solidarity with oppressed people.”
The post Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art appeared first on The Forward.
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Assad Regime Remnants on the Ground in Lebanon Helping Hezbollah
Hezbollah fighters walk near a military tank in Western Qalamoun, Syria, Aug. 23, 2017. Photo: REUTERS/Omar Sanadiki
Senior officers from the former Assad regime in Syria are currently in neighboring Lebanon helping the terrorist group Hezbollah, raising tensions between Damascus and Beirut as the two governments seek to deepen their fragile cooperation.
The extensive coordination between Iran-backed Hezbollah and remnants of Assad’s security apparatus, which was also supported by the Iranian regime until its fall, has fueled fears of an emerging dynamic that could undermine Syria’s new government and deepen regional instability.
Last week, Lebanese Prime Minister Nawaf Salam met with Syrian President Ahmed al-Sharaa in Damascus as the two countries work to expand bilateral cooperation and engagement, with talks centered in part on former Syrian regime figures in Lebanon amid fears of emerging forces that could destabilize the new government.
Following the fall of long-time Syrian dictator Bashar al-Assad in December 2024, many officials in his regime are believed to have fled to or sought refuge in Lebanon, a development that has intensified diplomatic friction and security tensions between Damascus and Beirut.
Hundreds of pro-Assad military and intelligence officers and other security officials had reportedly entered the country through illegal border crossings in the Bekaa Valley in eastern Lebanon and via northern border regions.
In an interview with Saudi broadcaster Al Arabiya, Salam dismissed claims that most senior Assad-era officials have sought refuge in the country, while reaffirming the government’s commitment to help preserve Syria’s security interests.
“Most are in Russia and other countries, with just a small number still on Lebanese soil. But the government will work to ensure Beirut is not used as a base to undermine Damascus or to facilitate any political or military activity against it,” the Lebanese leader said.
During last week’s talks, Lebanese and Syrian officials agreed that any extradition of anti-regime forces would proceed under a joint legal framework to be coordinated through the justice and interior ministries in both countries.
The Syrian government has urged Lebanese authorities to arrest and extradite former Assad-era officers amid fears they are joining forces with Hezbollah and allied Alawite networks, where they have reportedly found refuge as part of a renewed effort to destabilize the country.
“We will not allow anyone on Lebanese soil to act against the Syrian government,” a Lebanese security source told Al Arabiya. “Lebanon will never serve as a platform for remnants of the former regime or militias operating against Arab states.”
Last year, al-Sharaa became Damascus’s president after leading the rebel campaign that ousted Assad, whose Iran-backed rule had strained ties with the Arab world during the nearly 14-year Syrian war, with an offensive spearheaded by al-Sharaa’s Islamist Hayat Tahrir al-Sham (HTS) group, a former al-Qaeda affiliate.
After years of intervening in Syria’s civil war to support Assad, the Lebanese terrorist group Hezbollah significantly expanded its political and military influence across the country as Iran’s chief proxy force.
However, the fall of Assad’s regime cut off Hezbollah’s key overland supply corridor through Syria, dealing a major setback to Iran’s “Axis of Resistance” and disrupting one of the group’s most vital strategic lifelines.
According to intelligence assessments, Assad regime supporters who fled into Lebanon have not simply gone into exile but are believed to have formed an organized network described by Syrian officials as the “operational brain” of Assad’s army on Lebanese territory, according to Arab and Israeli reports.
More than 200 former officers and senior figures from Assad’s military and intelligence apparatus have reportedly taken refuge in Hezbollah strongholds and heavily Alawite areas in northern Lebanon, where, Syrian officials warn, they are working to preserve the military infrastructure and strategic assets of the Iran-backed Shiite axis.
Arab media networks report that Hezbollah has provided former regime officers with protection and safe houses in exchange for intelligence expertise and operational support, aimed at helping establish armed cells and Alawite militias inside Lebanon.
Recently, Syrian authorities identified a covert Hezbollah-linked network allegedly plotting attacks against senior figures in the new Syrian government, with Damascus suspecting exiled Assad-era officers based in Lebanon are playing a central role in efforts to undermine the country’s stability.
Last week, Syria stopped a Hezbollah terrorist cell that was plotting to assassinate senior government officials, according to the Syrian Interior Ministry. With raids at multiple locations, Syrian security forces made 11 arrests and seized a cache of weaponry.
In April, the same Interior Ministry announced five arrests in another assassination attempt plotted by Hezbollah. The terrorists targeted Rabbi Michael Khoury in Damascus, with authorities identifying a woman who attempted to plant an explosive outside his home. The suspects later confessed to authorities they had drones supplied by Hezbollah they intended to use in an attack.
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1912 Yiddish operetta tackles class conflict and women’s rights
One of the smash hits of New York’s thriving Yiddish theater scene in the early 20th century grappled with socio-political issues that still resonate 100-plus years later. It’s coming back for a very limited run and you don’t have to speak Yiddish to enjoy it.
The production — a concert of songs from the 1912 Yiddish operetta Khantshe in Amerike — will be performed twice this month, first at Bard College in Annandale-on-Hudson, New York and then at the YIVO Institute for Jewish Research in Manhattan.
The protagonist, Khantshe, is a young working-class woman who dresses as a man, working as a chauffeur for a nouveau-riche immigrant family. Khantshe flirts with and romances the women she works for — mother and daughter alike. The operetta grapples with class conflict, women’s rights, gender fluidity and cars.
The performances, made possible by material reconstructed from archival documents, will feature students from Bard accompanied by piano. There will be no dialogue; instead the singers will deliver brief plot summaries in English before each song. A translation of the lyrics will be included in a booklet for the audience, who will also be able to follow along watching English supertitles.
The operetta first opened on Dec. 31, 1912 at Sarah Adler’s Novelty Theatre in Williamsburg, Brooklyn and was a runaway hit. It was mounted in Warsaw just six months after the New York premiere.
“This is one of the shows that were in dialogue with all of the political and social issues that people were talking about,” said Alex Weiser, director of public programs at YIVO and a member of the trio that reconstructed the performance materials. “They were made because the masses needed the cultural material in their language that spoke to the specificity of their milieu.”
Khantshe in Amerike was also a turning point in the career of both its composer, Joseph Rumshinsky, and its star, Bessie Thomashefsky. The previous year she had left her renowned husband Boris Thomashefsky, the titan of the Yiddish stage, known as a compulsive philanderer.
At the height of their influence, the Thomashefskys owned theaters in and out of New York, published their own magazine, The Yiddish Stage and wrote columns in the popular Yiddish newspapers of the day. When Boris Thomashefsky died in 1939, some 30,000 people lined the streets of the Lower East Side for his funeral.
“This show was a star vehicle for Bessie when she first left Boris,” notes Weiser. “They were a power couple and this was a really important turning point in her career. She left him, she went out on her own and there was a big question: ‘Is this it for her?’”
The angry, wily, rebellious and militantly feminist character that Bessie Thomashefsky portrayed became the prototype for a series of heroines she played going forward. They were tough, brassy, usually working-class fighters, endowed with chutzpah.
Bessie Thomashefsky also produced the operetta.
The musical was a watershed moment for Rumshinsky, as well. He went on to dominate the American Yiddish musical for the rest of the decade. It marked the first time that “American rhythm” had been incorporated in Yiddish music, a euphemism for acknowledging the influence of African-American music on the genre.
“Nothing had ever happened like that in Yiddish theater before,” said Ronald Robboy, who was part of the team that reconstructed the performance material. “Yiddish theater then quickly started incorporating elements of Tin Pan Alley. It also became interestingly more self-consciously Jewish, as smarter and better educated composers learned how to manipulate Jewish modal material, the scales that came from liturgical music and klezmer music. So the music was at once more American and at the same time more skillfully Jewish in its self-identity.”
Robboy’s connection to the material is a lengthy one. For five years he served as researcher for the Thomashefsky Project, an homage to the legacy of Boris and Bessie Thomashefsky instigated by their grandson, the late conductor Michael Tilson Thomas. The culmination of the project occurred in April 2005 with the premiere of The Thomashefskys: Music and Memories of a Life in the Yiddish Theater at Carnegie Hall. A recording of a subsequent performance in Miami Beach aired on the PBS series Great Performances in 2012.
Robboy worked with Weiser and Max Friedman, a law student in Memphis, to turn a number of archival documents into the printed matter needed to do the Khantshe performance. In 2023 the team reconstructed Rumshinsky’s Shir-hashirim operetta.
The documents for Khantshe came from YIVO and the American Jewish Historical Society, among other sources. They included a copy of the libretto that had been published as a bootleg in Warsaw.
Friedman got obsessed with Yiddish while studying for a master’s degree in music composition at Brandeis. For his master’s thesis he set to music sound recordings of Yiddish poets H. Leivick, Yankev Glatshteyn, Kadia Molodovsky, and Rokhl H. Korn reading their own work.
The last musical number in Khantshe in Amerike has the protagonist singing about herself. Soon the song Khantshe was played whenever Bessie Thomashefsky walked into restaurants and social gatherings. Tilson Thomas often played it as she made her triumphant entrance into the family living room.
Khantshe in Amerike will be performed on Thursday, May 14, in the Bitó Conservatory Building at Bard College from 7 – 8:30 p.m.
It will also be performed at YIVO on Monday May 18, at 7 p.m., as part of Carnegie Hall’s United in Sound: America at 250 festival. Admission is $15, $10 for YIVO members and students. Registration is required for the free livestream on Zoom.
The post 1912 Yiddish operetta tackles class conflict and women’s rights appeared first on The Forward.
