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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress.
(JTA) — Dan Bilzerian, the mega-influencer who’s spread conspiracy theories about Jews and said he wants to “kill Israelis,” is running for Congress.
Bilzerian registered this week to run in the Republican primary against the Jewish far-right firebrand Rep. Randy Fine in Florida’s sixth district. Bilzerian initially gained fame for his Instagram photos alongside bikini-clad women but has since become a vocal critic of Israel and Jews — and has repeatedly called Fine a “fat Jew” in the lead-up to his campaign launch.
In a TMZ interview after Bilzerian announced his candidacy, the outlet’s Jewish founder, Harvey Levin, questioned the influencer on whether his use of the phrase “fat Jew” was antisemitic.
“[Fine] literally talks about how Muslims are lower than dogs, so, is that Islamophobic?” Bilzerian shot back. Fine drew bipartisan criticism for his comments earlier this year.
“Yes,” TMZ’s Levin and Charles Latibeaudiere responded. (Bilzerian added that Fine “tweets that, and he’s a senator,” though Fine is actually a member of the U.S. House of Representatives who was formerly a state senator.)
Bilzerian responded to a follow-up question by denying that he’s antisemitic — and questioning the term “antisemitism” altogether, saying it’s been “hijacked to only talk about Jews.”
“No, I’m not antisemitic. I think that that’s kind of a made-up term, I think the Palestinians are the real Semites,” Bilzerian said.
“Was Hitler antisemitic?” Levin asked.
Bilzerian did not say.
“Like I said, the term is focused solely on Jews, but actual Semites are the Arabs,” he answered. “And Palestinians are Semites as well. They actually have more DNA lineage to that region than any of the Eastern European Ashkenazi Jews that have taken it from them.”
The comments were nothing new for Bilzerian, who has 30 million followers on Instagram and 2 million on X. He regularly tweets opinions like “Jewish supremacy is the greatest threat to the world today,” questions the accuracy of the statistic that 6 million Jews died in the Holocaust, and reposts clips of avowed antisemite Nick Fuentes.
But now, Bilzerian’s foray into electoral politics could serve as a test of the popularity of an emerging, anti-Israel faction within the Republican party headlined by figures like Tucker Carlson and Fuentes, who’ve espoused conspiracy theories about Jews.
Those figures’ opposition to the war in Iran have sped up their dissent from President Donald Trump. During the TMZ interview, Bilzerian said Fine should be tried for treason for putting “Israel before America,” and also criticized Trump for being “Israel first.” He has tweeted that Trump “needs to be impeached.”
(Ironically, Fine introduced a bill that would ban dual citizens from serving in Congress, and Bilzerian is a dual American-Armenian citizen.)
Bilzerian is not the only anti-Israel Republican challenger to Fine, a staunch Israel supporter who’s been backed by AIPAC and the Republican Jewish Coalition.
“I appreciate @DanBilzerian‘s zeal to take @RepFine out of Congress. I’ve been working tirelessly for one year on the same goal,” wrote Aaron Baker, who’s been endorsed by the Anti-Zionist America PAC. “I would however also appreciate if Dan ran for FL-16 much closer to where he grew up. Make @AIPAC spend $ defending more seats. Divide and conquer.” FL-16’s current representative, Vern Buchanan, was endorsed by AIPAC in 2024.
But Bilzerian, with his 29.6 million followers on Instagram and 2.1 million on X, brings a larger national audience to the congressional primary.
“I’d never heard of this guy before, until a couple of days ago, but having watched your interview, it’s clear that he simply doesn’t like Jews. In America you’re allowed to do that,” Fine said on a TMZ appearance following Bilzerian’s. But, he continued, “I don’t think it’s going to work out to become a congressman, having that perspective.”
Bilzerian gained many of his followers when he was the “king of Instagram,” posting photos of himself surrounded by scantily clad women, sports cars and with large guns. In June 2015, Bilzerian said he would be running for president, though by December he’d gotten behind the candidacy of Trump.
Before that, he’d served four years in the U.S. Navy starting in 1999, and dropped out of the University of Florida to play professional poker. His father, Paul Bilzerian, is a businessman who, as a corporate takeover specialist, was sentenced to four years in prison for federal crimes including fraud and criminal conspiracy.
In the months after Hamas’ Oct. 7 attack and the ensuing war in Gaza, Bilzerian’s social media presence began taking its current shape of focusing predominantly on Israel and, eventually, Jews.
“Do you think the Israeli attacks on Gaza are justified or f–ked up?” Bilzerian asked his followers on Nov. 6, 2023. By 2024, the occasional surveys he took of his followers became pointedly focused on Jews.
“Who causes the majority of the worlds problems,” he asked, with users overwhelmingly voting for the multiple-choice option “16 million Jews.”
In January 2025, Bilzerian asked his followers whether Hitler was a “good person,” a “terrible person,” or if they didn’t know. A third of the 178,000 voters said Hitler was a “good person,” and another 23% said they didn’t know.
Bilzerian laid out his views on Jewish people in a 2024 interview with conservative commentator Patrick Bet-David, during which he said Jews “knew about 9/11” and “had JFK assassinated.”
Later that year, conservative media personality Piers Morgan asked Bilzerian how many Jews he believed died in the Holocaust.
“I don’t know, but I would bet my entire net worth that it was under 6 million,” Bilzerian said.
According to FEC filings, Bilzerian’s campaign treasurer is Patrick Krason. Krason was also the treasurer for the short-lived presidential campaign of Ye, formerly known as Kanye West, another public figure who’s spread conspiracy theories about Jews.
Bilzerian has promoted the “Great Replacement” conspiracy theory, claiming that Jews control the media and are using that position to push an “anti-white agenda” and replace whites with non-white immigrants.
“It started with the jewish owned news stations telling us ‘white supremacy is the greatest threat to America,’” Bilzerian wrote last year. “Whites were replaced in movies & streaming networks. Then the Jewish exec run Blackrock forced DEI on all major corps.”
Bilzerian often cites passages from the Talmud to make claims about Jewish beliefs, such as that Jews approve of stealing and raping as long as the crimes are committed against non-Jews. Other figures like Candace Owens have similarly taken passages from the Talmud, but rabbis have criticized those figures for using quotes that are mistranslated and often taken out of context from the text, which includes centuries of rabbinic debates and is not a formal code of laws.
During a stream with the influencer Sneako, who has also spread antisemitic conspiracy theories, Bilzerian said he supports “exterminating Israel” and that he “would sign up tomorrow and go f—king put boots on the ground and go f—king kill Israelis.”
“Give me a rifle and send me the f–k over there,” he said, adding, “I truly believe that the majority of that country is evil.”
On Morgan’s show, Bilzerian said Judaism innately promotes “Jewish supremacy,” and pointed to the State of Israel as being the result of that ideology.
“Israel is a manifestation of that religion,” he said. “And I think that religion is terrible.”
This article originally appeared on JTA.org.
The post Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress. appeared first on The Forward.
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After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide
(JTA) — After Tom Malinowski narrowly lost a primary in which AIPAC spent $2.3 million against him, critics said AIPAC’s plan backfired as it had inadvertently boosted a candidate farther from its pro-Israel agenda.
Now, Malinowski has thrown his support behind that victor, the Bernie Sanders-backed progressive Analilia Mejia.
“A couple of months ago, Analilia and I were rivals for the Democratic nomination,” Malinowski said in a video posted on Thursday afternoon. “Together, we are here united as Democrats in common cause.”
The video, which featured a friendly Malinowski and Mejia seated next to each other, was released ahead of her special election next week, and emphasized the need for Democrats to “take back the House.” Neither politician mentioned Israel or AIPAC in the video, though both politicians slammed the lobbying group following their tight primary race.
After Mejia’s victory back in February, AIPAC brushed off criticism that its attack ads against Malinowski — who describes himself as “pro-Israel” but crossed the group’s red line of supporting conditions on military aid — inadvertently contributed to Mejia’s win. Mejia has been harsher in her criticism of Israel and, unlike Malinowski, refers to its war in Gaza as a “genocide.”
But Mejia, an AIPAC spokesperson said, was only nominated for a special election that would fill the seat vacated by Gov. Mikie Sherrill through the end of 2026.
“The real race for the full congressional term is in the June primary, and we’re going to take a close look at that,” said Patrick Dorton, spokesperson for AIPAC’s super PAC, the United Democracy Project.
But if AIPAC had its sights set on supplanting Mejia come June, those plans may have been complicated by her newfound support from Malinowski, a popular politician in New Jersey’s 11th Congressional District.
Meanwhile, on Friday morning, Mejia was endorsed by J Street, the liberal pro-Israel group that supports a growing number of candidates who back conditions on military aid to Israel. J Street’s president, Jeremy Ben-Ami, blasted AIPAC in a Substack column following the February primary. He also wrote positively about Malinowski, but did not mention Mejia in the column.
“I look forward to working in partnership in our shared commitment against antisemitism, bigotry and hate,” Mejia wrote, accepting J Street’s endorsement.
On Tuesday, Mejia appeared at Temple Ner Tamid, a Reform synagogue in Bloomfield, New Jersey, for a conversation with its rabbi about issues of Jewish concern including Israel and synagogue security. (Joe Hathaway, the Republican nominee, joined the congregation for a conversation the night before.)
“I’m running for congress to give every person in NJ-11 a voice – that’s why I’m committed to listening to folks from every corner of our community,” Mejia wrote after the event.
This article originally appeared on JTA.org.
The post After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide appeared first on The Forward.
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US Intelligence Indicates China Preparing Weapons Shipment to Iran
The Pentagon building is seen in Arlington, Virginia, U.S. October 9, 2020. Photo: REUTERS/Carlos Barria
US intelligence indicates China is preparing to deliver new air defense systems to Iran within the next few weeks, CNN reported late on Friday, citing three people familiar with recent intelligence assessments.
The network said there are indications that Beijing is working to route the shipments through third countries to mask their origin.
The US State Department, the White House, the Chinese embassy in Washington and China’s foreign ministry did not immediately respond to Reuters requests for comment.
Beijing is preparing to transfer shoulder-fired anti-air missile systems known as MANPADs, CNN said, citing sources it did not name.
The US and Iran are set to hold high-level negotiations on Saturday in Pakistan’s capital Islamabad, seeking ways to end their six-week-old war.