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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Republican Rep. Calls on Georgia Hospital to Cut Ties With Iranian Regime-Connected Physician
Rep. Buddy Carter (R-GA) Source: Youtube
Rep. Buddy Carter (R-GA) has called on Emory University and Georgia medical regulators to fire a physician with familial ties to a top Iranian official, amid international furor against that official for his role in the brutal suppression of protests in Iran.
In a letter dated Jan. 22, the Carter urged Emory University to terminate Dr. Fatemeh Ardeshir-Larijani’s appointment and asked the Georgia Composite Medical Board to revoke her medical license, arguing that her connection to her father, Ali Larijani, poses national security and patient trust concerns. The letter contends that allowing someone with such ties to practice medicine in the United States is “unacceptable,” especially given recent U.S. actions targeting Iran’s leadership and repression apparatus.
“Allowing an individual with immediate familial ties to a senior official actively calling for the death of Americans to occupy such a position poses a threat to patient trust, institutional integrity, and national security,” Carter wrote.
The U.S. Department of the Treasury this month sanctioned Larijani, who serves as Secretary of Iran’s Supreme National Security Council, for his role in coordinating the Iranian government’s violent crackdown on peaceful protesters that erupted in late 2025 and continued into January 2026. According to the Treasury, Larijani publicly called on security forces to use force against demonstrators demanding basic rights, and his actions are tied to thousands of deaths and injuries.
Those sanctions, announced Jan. 15 by Treasury Secretary Scott Bessent, target Larijani along with nearly two dozen other officials and shadow banking networks that finance the Iranian regime’s repression and global destabilizing activities. The move is part of a broader U.S. effort to increase economic pressure on Tehran, using executive authorities related to human rights abuses and support for terrorism.
The sanctions designation bars Larijani and the other named individuals from the U.S. financial system and prohibits American persons and companies from conducting business with them. Treasury officials said the measures also aim to disrupt the financial networks that allow Iran’s elite to launder revenue from petroleum and petrochemical sales funds that the U.S. says are diverted to repression and support for proxy groups abroad.
Larijani’s role in the crackdown has also been highlighted by a former Iranian government insider, who spoke with the IranWire outlet, alleging that Larijani played a central role in orchestrating the January 2026 suppression drawing comparisons to historic violent suppressions and suggesting the strategy was part of internal power consolidation within Iran’s leadership.
Protests that began in Iran in December have left at least 5,000 people dead, more than 7,300 injured and upwards of 26,800 detained, according to the U.S.-based Human Rights Activists News Agency. The unrest was initially sparked by rapidly deteriorating economic conditions, skyrocketing inflation, and a plummeting currency. However, the demonstrations quickly expanded into a wider movement opposing the country’s ruling establishment. Iranian authorities released their first official death toll on Wednesday, reporting 3,117 fatalities. The government said 2,427 of those killed were civilians or members of the security forces, while the remainder were labeled “terrorists,” without offering a detailed accounting of civilian versus security force casualties.
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Iran Claims Long-Range Missile Progress as US Boosts Military Presence Amid Deadliest Crackdown Since 1979
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Jan. 17, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Iran claimed this week it successfully tested its first intercontinental ballistic missile (ICBM) capable of striking the US’s East Coast, as Washington bolsters its military presence in the region and tensions soar amid Tehran’s intensifying crackdown on protesters.
According to state-affiliated media, the Iranian government conducted a successful missile launch test this week from an Islamic Revolutionary Guard Corps (IRGC) base in Semnan, a city in north-central Iran, firing it toward Siberia with Russia’s approval.
Even though the missile was reported to have a range of up to 3,700 miles, it is unclear whether it reached its target, as the launch video shows little beyond a projectile soaring through the clouds.
Last year, a report from the US Defense Intelligence Agency (DIA) warned that Iran could possess up to 60 intercontinental ballistic missiles by 2035, signaling the regime’s growing long-range strike capabilities and the potential future threat to the US and its allies.
“Missile threats to the US homeland will expand in scale and sophistication in the coming decade,” the report said. “North Korea has successfully tested ballistic missiles with sufficient range to reach the entire Homeland, and Iran has space launch vehicles it could use to develop a militarily viable ICBM by 2035 should Tehran decide to pursue the capability.”
Meanwhile, as regional tensions mount over the regime’s brutal crackdown on anti-government protests, the United States has moved a range of military assets into the area — including the USS Abraham Lincoln and its strike group.
In the last few weeks, President Donald Trump has repeatedly warned that he may take “decisive” military action against Iran if the regime continues killing protesters.
“We’re watching Iran,” Trump said on his way back from the World Economic Forum in Davos. “I’d rather not see anything happen but we’re watching them very closely.”
“We have a large fleet moving into the region. We’ll see what happens if we have to use it,” he continued. “We are building a very large force there, and we are closely monitoring their actions.”
For his part, Iranian President Masoud Pezeshkian on Thursday accused the United States and Israel of fueling the widespread anti-government protests, calling it a “cowardly revenge … for the defeat in the 12-Day War.”
IRGC commander Gen. Mohammad Pakpour also threatened Israel and the United States over any potential military action, warning them to “avoid any miscalculations” to prevent what he described as a “more painful and regrettable fate.”
“The Islamic Revolutionary Guard Corps and dear Iran have their finger on the trigger, more prepared than ever, ready to carry out the orders and measures of the supreme commander-in-chief,” Pakpour was quoted as saying by local media.
With pressure mounting at home and abroad, experts say it remains unclear how Tehran will respond — whether by escalating militarily beyond its borders or by offering limited concessions to ease sanctions and mend ties with the West.
The nationwide protests, which began with a shopkeepers’ strike in Tehran on Dec. 28, initially reflected public anger over the soaring cost of living, a deepening economic crisis, and the rial — Iran’s currency — plummeting to record lows amid renewed economic sanctions, with annual inflation near 40 percent.
With demonstrations now stretching over three weeks, the protests have grown into a broader anti-government movement calling for the fall of Khamenei and Iranian President Masoud Pezeshkian and even a broader collapse of the country’s Islamist, authoritarian system.
According to the US-based human rights group HRANA, 4,519 people have been killed during the protests, with another 9,049 fatalities under review. At least 5,811 people have been injured, and 26,314 arrests have been recorded.
Iranian officials have put the death toll at 5,000 while some reports indicate the figure could be much higher.
On Friday, the UN Human Rights Council said that the current wave of violence against protesters is “the deadliest crackdown since the 1979 Islamic Revolution,” citing credible evidence that the actual death toll is “much higher” than official figures, which already run into the thousands.
With Iranian authorities maintaining an internet blackout for over two weeks, the actual number of casualties remains difficult to verify. Activists fear the internet shutdown is being used to conceal the full extent of the crackdown on anti-regime protests.
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Jewish K-12 Teachers in US Report Facing Rampant Antisemitism on the Job Amid Rising Incidents in Schools
A high school campus in Wyoming. Photo: USA TODAY Network via Reuters Connect.
Jewish K-12 teachers in the US face widespread antisemitic discrimination, harassment, and bullying in both public and non-Jewish private schools, according to preliminary results of a new survey conducted by the research arm of the StandWithUs advocacy group that were shared on Thursday.
The survey, to which the country’s leading scientific ethics committee conferred approval, found that 61.6 percent of the 584-person sample have been both targets and witnesses of antisemitic conduct in a professional setting. Meanwhile, nearly half suffered antisemitism perpetrated by their teachers unions, purportedly their advocates and representatives in collective bargaining.
School districts, obligated to comply with civil rights laws which proscribe discrimination, fail at prevention, according to the data. Of the 65 percent of respondents who said they are required to take anti-bias trainings, only 10 percent said those trainings address antisemitism.
“This first of its kind empirical study sought to understand antisemitism experienced by Jewish educators in K-12 education. Over 60 percent of respondents reporting that they personally experienced or witnessed antisemitism in their profession is an astounding number,” StandWithUs data and analytics director Dr. Alexandra Fishman said in a statement. “StandWithUs is deeply committed to rigorous research that serves both academic and lay audiences.”
She added, “While this study is being prepared for peer review, we are releasing some results now because Jewish educators cannot wait for academic publishing timelines to address the discrimination they face daily in our schools.”
Alyson Brauning, interim chair of the National Education Association’s Jewish Affairs Caucus, added, “These findings, while disturbing, do not come as a shock. They reveal a serious disconnect between stated commitments to equity and the lived realities of Jewish educators.”
K-12 antisemitism has been fostered by the importation of anti-Zionist ideologies into the classroom, multiple advocacy groups have said.
On Tuesday, StandWithUs, joined by the North American Values Institute (NAVI), wrote to New York City’s public schools chancellor about the local United Federation of Teachers (UFT) union’s promotion of an anti-Israel event organized by a group which calls itself “NYC Educators for Palestine.” It targeted “kids ages 6-18,” according to social media screenshots included in the groups’ letter, violating New York City prohibition on indoctrinating schoolchildren with views held by schoolteachers.
“NYCPS [New York City Public Schools] teachers’ speech can be considered government speech, as opposed to private speech, depending on the context. The teachers involved in advertising and speaking at the event are proactively sharing their status and training as NYCPS teachers to attract attendance,” the groups said. “Doing so risks misleading families as to whether the event is sponsored or supported by the DOE [Department of Education].”
The UFT has been criticized for violating political neutrality before. According to a report published in September by the Defense of Freedom Institute (DFI), the union has gone from fostering popular support for anti-Zionism among students to seeking cover from government by placing one or more of its fellow travelers in high office. To that end, the UFT endorsed the New York City mayoral candidacy of Zohran Mamdani in July, calling the avowed socialist and Hamas sympathizer a potential “partner.”
Civil rights groups have argued that pushing anti-Zionism in the classroom can have a profound impact on students, who in many cases perpetrate antisemitic incidents. On Thursday, for example, local media reported that two 15-year-olds were arrested on suspicion of having graffitied 60 swastikas all over a playground in Brooklyn.
“Words are not enough. Condemning is not enough,” community activist Devorah Halberstam told local station WABC. “There has to be change. Immediate change.”
Follow Dion J. Pierre @DionJPierre.