Uncategorized
This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
Uncategorized
Far-right Israel critic James Fishback likens abortion to the Holocaust
(JTA) — James Fishback, a fierce critic of Israel and a far-right politician, offered scathing remarks about the Jewish state and likened abortion to the Holocaust during an address at the University of Mississippi on Tuesday evening.
Fishback, a former GOP gubernatorial candidate in Florida, recalled that earlier this summer the Combat Antisemitism Movement flagged as antisemitic one of his X posts describing abortion as a holocaust.
“Abortion is a holocaust, and by every single historical metric available, it was worse than the other one,” Fishback said, claiming that “61 million children have been killed in the womb since Roe v. Wade was wrongly decided in 1973.”
He also had harsh words for the state of Israel. “It is time for President Trump to call [Prime Minister] Benjamin Netanyahu and cut him off. We must decouple from Israel to save America,” he added.
Fishback was speaking at a Turn Up the Mic forum arranged by members of the University of Mississippi chapter of Turning Point USA, the organization founded by the late Charlie Kirk.
Slamming immigration policies on both sides of the aisle — Republicans for too few mass deportations and Democrats for an influx of foreign workers — Fishback declared, “It’s time to stand up and tell both parties that no, American jobs are for Americans only.”
He noted, however, that making such demands could result in a person being labeled a racist or misogynist, and that “if you’re really bad they’ll call you an antisemite.” Stressing that he condemns “all forms of religious hatred,” he maintained that “the most virulent” type is the hostility “against Christians in this country.”
Fishback blamed Israel and the inability of the U.S. to “tell them no” for drawing the country into the war with Iran. That war, he argued, has pushed gas prices and Treasury yields higher.
This article originally appeared on JTA.org.
The post Far-right Israel critic James Fishback likens abortion to the Holocaust appeared first on The Forward.
Uncategorized
Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them.
Minutes before activist Mahmoud Khalil was scheduled to speak Tuesday night about his new memoir at a bookstore near the Columbia University campus where he led pro-Palestinian demonstrations, protesters stormed inside with a megaphone, a sign and a large American–Israeli flag.
“Zionist Jews are here,” announced Ross Glick over the megaphone, as he entered Book Culture. “We are against intifada.”
Glick is the former CEO of Betar US, a pro-Israel organization labeled an “extremist group” by the Anti-Defamation League for its harassment tactics. Betar previously shared names of pro-Palestinian protesters, including Khalil, with federal immigration authorities. Khalil is suing Betar along with the Heritage Foundation and the Canary Mission. Betar reached a settlement with New York state over harassment allegations and wound down its operations.
Khalil was upstairs, along with most of the book event’s attendees, when the demonstrators entered the store downstairs. Employees ushered the protesters outside, but one came back inside minutes later waving the flag and singing “Am Yisrael Chai.”
A store employee tried to grab the flag from the protester. After a brief tug-of-war, the protester appeared to hit the employee’s arm as he pulled the flag from her.
Khalil’s editor Riva Hocherman, who is Israeli, confronted the protesters in Hebrew.
“I really wanted to get a sense of whether they knew Hebrew, and they didn’t,” Hocherman told the Forward. “They just enrage me.”
Hocherman specializes in publishing books on the Middle East and previously worked with Rashid Khalidi as his editor on The Hundred Years’ War on Palestine. She said she was motivated to work with Khalid because, “His story was one that was really worth telling, and a great injustice was perpetrated.”
Khalil’s memoir, No Land to Stand on, focuses on his 2025 detention by Immigration and Customs Enforcement. Khalil was held for more than 100 days and became the face of the debate over free speech on campus and when anti-Zionism crosses the line into antisemitism.
In his book, Khalil, who was born in a Palestinian refugee camp in Syria, says that pro-Palestinian protesters were peaceful, while “it was the pro-Israel students and Zionist groups that had provoked confrontations, harassed Palestinian students, and in some cases physically attacked them.”
Khalid mentions Hocherman in the acknowledgments section of his book: “Riva, my editor, is not only a champion of the book but of the cause.”
Hocherman addressed the protesters because she said they lie about Khalil, and because she wanted to show that not all Jews and Israelis think the same.
“Our opinion is not a monolith,” she said. “There is a range of opinion among Israelis and Jews. We don’t all think like they do.”
The event, only slightly delayed, carried on without further interruptions. Khalil spoke with environmental lawyer and activist Steven Donziger and answered a few questions from attendees before signing books. He received a standing ovation from the crowd of more than 85 people.
The post Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them. appeared first on The Forward.
Uncategorized
If Trump makes good on offering Canadian Jews refugee status, will they come?
(JTA) — TORONTO –- Sari Watson was too afraid to attend Yom Kippur services. Concerned by rising levels of antisemitism in Canada, she was safely at home 25 minutes away when a gunman charged at her childhood synagogue.
“My internal alarm has been going off, and you begin to think about escape routes or backup plans,” said Watson, 39, who lives in Quinte West, Ontario, about 15 miles west of Belleville, where the attack during Kol Nidre on Sept. 20 culminated in a shootout that left the gunman dead and one policeman hospitalized. “The only reason I wasn’t at synagogue was because I have been terrified of this exact situation, or worse, happening.”
Florida Sen. Rick Scott, Oklahoma Gov. Kevin Stitt and President Donald Trump himself, all Republicans, have proposed extending refugee status to Canadian Jews who fear the spike in antisemitism in their country.
“’It’s so amazing to know that the Republicans understand the level of antisemitism we’re dealing with here,” she says. “President Trump gets the climate and the danger.”
Still, Watson has mixed emotions about the thought of leaving her home country. “I want to stay here and fight for our safety in Canada,” she said. “The option to come to the U.S. is really important, but we shouldn’t have to need it.”
The Trump administration has imposed stringent restrictions on immigration and is carrying out mass deportations, but is inviting South African whites – and now, potentially, Canadian Jews – refugee status. Critics accuse Trump of playing politics with refugee status, but some Canadian Jews see it as a lifeline.
Talk of Jews feeling compelled to leave Canada gained momentum last week when a well-known Jewish journalist posted publicly on social media about getting a foreign passport. Neil Herland, a newsreader for the national broadcaster, the CBC, wrote on X about his encounter with pro-Palestinian protesters outside Toronto’s Meridian Arts Centre, where Yom Kippur services were being held. Herland said that, concerned about rising antisemitism in Canada, he recently acquired his Austrian passport as a safety precaution. (Independent Press Gallery, a press freedom advocacy group, condemned the CBCfor reportedly suspending Herland after pro-Palestinian advocates lodged a complaint about his post.)
Some Jews are past the precaution stage. Sheldon Shugal, 64, and his wife are currently researching how to move to the United States.
“If I were able to claim refugee status to come to the U.S., I’d do it without hesitation,” said Shugal, who lives in Calgary. “I used to love our country … but it’s just not a place that I want to continue to live in.”
Shugal, a property manager, said he has seen increased antisemitism in Canada in the wake of the deadly Hamas raid in Israel on Oct. 7, 2023, and the war it launched. He said he and his wife have been struggling to overcome the complexity of acquiring an American visa.
“The Jew-hatred is no longer rising in Canada, it’s fully immersed here,” says Shugal. “It’s not the country I grew up in. I don’t feel affinity to Canada anymore.”
Shugal’s concerns are reflected in the findings of B’nai Brith Canada, which recently reported a 9.3% increase in antisemitic incidents from 2024-2025. According to this report, online harassment has surged dramatically, while Ontario saw the greatest total number of antisemitic incidents out of all the Canadian provinces and territories.
Antisemitic attacks have proliferated. In March of this year, Toronto synagogue Temple Emanu-El was shot at following Purim celebrations. The next week, two more Toronto synagogues were hit with gunfire over Shabbat, causing damage to the buildings, though no injuries were reported. In late April, assailants allegedly fired replica guns at “visually-identifiable” members of the city’s Jewish community, with one of the men sustaining minor injuries.
Shugal said reports of antisemitism have rattled him as well as the pro-Palestinian encampment his daughter encountered on her campus. “There hasn’t necessarily been anything I’ve personally experienced. It’s just what I’ve seen throughout the country,” Shugal said.
Lauren Cohen, an immigration lawyer based in Boca Raton, Florida, said that since the Oct. 7 attacks, about half of her Canadian clients cite antisemitism as a primary reason for wanting to leave Canada for the United States.
“In the past three months, I’ve noticed a very significant increase in the number of people between 55-70 who are contacting me,” said Cohen, who is originally from Toronto. “They have grown children or no children, and they have a little bit more money,” she said. “They want freedom.”
Antisemitism is not the only consideration for her clients, Cohen said. “The economy’s struggling. It’s not just antisemitism,” she said. “That might be the straw that broke the camel’s back, but it’s so many other factors as well.”
Cohen founded the Jewish Community Collective, an organization which helps Jewish Canadians and “displaced Jews” find connection in America. Another option for Jewish Canadians looking to make a new home in the States is Lech L’Tulsa, a program cosponsored by the Jewish Federation of Tulsa that helps settle Jewish newcomers, “designed to help Jewish Canadian citizens relocate to Tulsa.”
Some Canadian Jews do not see greener grass south of the 49th parallel, however. They point to Canada’s more expansive social safety net as one of the many reasons life in the Great White North” is better.. “Unquestionably, the answer to whether I’d consider moving to the States is emphatically ‘no,’” said Lawrence Stanleigh, a dentist in Calgary.
“I believe our country is a better place to live,” said Stanleigh, 67. “The U.S. doesn’t have a public healthcare system. Why would I want to leave our safety net for the U.S.?”
Stanleigh said the idea that the United States is a safe haven for Canadian Jews is misleading. “As bad as things are in Canada, I think they’re worse in the United States,” he said. “It’s not a better place for education or for healthcare. The whole idea of moving there for our safety is a fantasy that the Republicans believe in.”
Substituting the United States for Canada is shortsighted, Stanleigh said. “There are failures on behalf of Canadian leaders to stand firm in their support of the Jewish community,” he said. “But as bad as things are, I think they’re worse in the States. Our American cousins are blithely unaware of the problems they have at home.”
Anthony Housafather, a Jewish Canadian Member of Parliament representing a riding, or electoral district, in Montreal, is skeptical of the notion that the United States would offer Jews better protection.
“I think this idea is inspired by some right-wing Jews who have decided that their mission is to attack the Canadian government, and to make it look like somehow, Donald Trump and the Republicans are the savior of the Jewish people,” Housefather said in an interview.
Trump and Canadian Prime Minister Mark Carney are at a low point in their relationship, with tensions over trade intensifying – and Trump seeks opportunities to take potshots at Carney.
Housefather also does not believe that leaving for the United States is gaining traction among Canadian Jews. “There are some people who have decided that Florida or Israel is a greener pasture,” he said. “But that does not represent a significant or a predominant view, and the idea that everybody’s leaving Canada is actually not true.”
The increase in antisemitism is universal – and should be treated holistically, he said. “What I do agree with is everywhere there’s a very serious problem with antisemitism,” he said. “Everywhere Jewish communities don’t feel safe, and all levels of government need to keep doing more.”
Housefather encourages his Jewish countrymen to remain proud Canadians. “Antisemitism has grown to an unacceptable level in this country,” he said. “It doesn’t mean that you should have less pride in being Canadian because there’s a loud, angry, small group of Canadians trying to make us scared.”
This article originally appeared on JTA.org.
The post If Trump makes good on offering Canadian Jews refugee status, will they come? appeared first on The Forward.
