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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Why protests in Iran seem surprisingly pro-Israel
Iranian cities are engulfed in anti-regime protests, the largest in several years. Initially sparked by economic frustration, the demonstrations have quickly expanded to include broader grievances — particularly anger at Iran’s foreign policy. One chant heard repeatedly in videos circulating from inside Iran captures that anger succinctly: “Neither Gaza, nor for Lebanon — my life is only for Iran.”
The slogan refers to Iran’s long-standing support for armed groups across the Middle East, including Hezbollah in Lebanon, Hamas and Palestinian Islamic Jihad in Gaza, the Houthis in Yemen, and militias in Iraq and Syria. Qassem Soleimani, the late commander of the Islamic Revolutionary Guard Corps’ Quds Force, designed the strategy with the intention of encircling Israel with proxy forces on multiple fronts.
Today, many Iranians view that strategy as a drain on a collapsing economy. On December 28, the Iranian rial — the country’s currency — plunged against the U.S. dollar, intensifying a long-running economic crisis marked by soaring prices and an annual inflation rate of around 40 percent.
Beyond the billions of dollars Tehran has spent supporting these groups, the U.S. and European Union have imposed harsh sanctions targeting Iran’s proxy networks and nuclear program. Those sanctions have restricted Iran’s access to international banking, restricted oil exports, and discouraged foreign investment into the country, contributing to inflation and the steady erosion of the rial.
In June, Iranians came face to face with the consequences of the regime’s foreign policy when Israeli strikes across the country targeted missile and nuclear sites, as well as IRGC leaders. The 12-Day War severely disrupted daily life and resulted in the death of 436 Iranian civilians.
For many protesters, the connection feels direct: money spent sustaining proxy forces abroad brings harsher sanctions at home, raising prices, shrinking wages, and worsening daily life. With that in mind, the chant is less an endorsement of Israel than a rejection of a foreign policy that, in protesters’ eyes, prioritizes anti-Israel and anti-Western ideology over basic economic survival.
The return of monarchist symbolism
Many protesters are also calling for the return of the Pahlavi dynasty, which ruled Iran until the 1979 Islamic Revolution. Videos shared online show protesters chanting slogans in favor of the former monarchy or displaying symbols associated with it, including the pre-revolutionary Iranian flag.
The Pahlavi era was marked by rapid modernization and close ties with the United States and Israel, including a strategic alliance with Israel that consisted of economic and intelligence cooperation. At the same time, the period was also defined by political repression, censorship, and the use of secret police to silence dissent — factors that ultimately fueled the revolution that ended the monarchy.
The most prominent figure associated with the dynasty today is Reza Pahlavi, the Shah’s son, who lives in Maryland and has been outspokenly pro-Israel. Pahlavi has called for normalizing relations between Iran and Israel through what he has dubbed the “Cyrus Accords,” an expansion of the Abraham Accords. Pahlavi has commented that the “only two countries on this planet that can claim to have a biblical relationship” are “Iran and Israel.”
In April 2023, Pahlavi traveled to Israel, where he met with Prime Minister Benjamin Netanyahu, President Isaac Herzog, and paid a visit to the Western Wall, where he said he prayed “for the day when the good people of Iran and Israel can renew our historic friendship.” He even consulted Israeli water management scientists, whom he dubbed the “best experts in the field,” to help him develop a plan of action for Iran’s water crisis, which has also been a major point of contention for protestors. In June, Pahlavi’s daughter married Jewish American businessman Bradley Sherman, and the hora was danced at the reception.
On Thursday, Pahlavi called on Iranians to take to the streets en masse. Since his call to action, the protests have escalated significantly, though the extent of his influence inside Iran remains difficult to assess.
Many analysts caution that monarchist support inside Iran remains fragmented, and that Pahlavi is unlikely to emerge as a singular opposition leader. Still, the symbolism matters. The current protests have been driven in large part by young Iranians, many of whom have no direct memory of the Pahlavi era. The use of monarchist symbolism may signal not only nostalgia, but also an alternative vision of Iran’s place in the world — one less defined by permanent hostility toward Israel.
The post Why protests in Iran seem surprisingly pro-Israel appeared first on The Forward.
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God heard the cries of Israelites in Egypt. Who will respond to our devastation in Minnesota?
In this week’s Torah portion, Shemot, God hears the cries of the oppressed Israelites in Egypt and calls out to Moses through the form of a burning bush.
Today, here in Minnesota, cries of the oppressed can be heard, too. They come from all those who grieve the tragic loss of Renée Nicole Good, fatally shot by an Immigration and Customs Enforcement agent on Wednesday morning in front of her wife and horrified neighbors. And they come from all those feeling fear and outrage as federal agents have increased their efforts to detain immigrants, acting with new violence and brutality as they do so.
Many of my fellow Minnesotans have been frightened to leave their homes. They are not going to the jobs they rely on to afford their basic needs, or attending worship services. Parents are scared to send their children to school. Schools, daycare centers and businesses are afraid to open, as ICE makes arrests on their doorsteps. Community members who have been eager to help are now fearful, in the wake of Good’s killing, that they, too, may be targeted, harassed, or even killed.
My own child’s elementary school moved recess indoors to protect vulnerable students and staff who are worried about their safety from ICE.
In Shemot, God calls to Moses to usher in an era of change for the Israelites desperate for relief from fear, violence and vicious retribution. Moses hesitates, asking “who am I?” to take on this monumental task. God assures him that he is not alone, because God will be with him throughout the journey.
As we enter this Shabbat, with the tragedy of Good’s death fresh in our minds, we must commit ourselves to hearing the cries of all who suffer among us. That is the first step toward healing and repairing the brokenness that so many now feel.
That repair will be a monumental task. But like Moses, we are not called to do it alone.
In fact, we must not try to. Instead, we must focus our efforts on building bonds in the face of terror — not letting that terror break our connections to one another.
The Jewish sages taught that, for our ancestors, sinat chinam — baseless hatred — led to internal fracture, civil war, the destruction of both Jewish temples, and our people’s forced exile from the land of Israel. Their warning is not abstract. It reminds us that societies collapse not only because of external threats, but also because of the consequences of unmitigated internal rage.
What’s needed to correct our dangerous path?
First, a strong pushback against those voices who have issued incomprehensible personal attacks against Good since her death. Too many federal officials and media personalities have not only failed to express empathy for a life lost, but also used her death to inflame polarization.
Our state desperately needs calm and clarity. Our leaders and our citizens must forcefully affirm that Good’s death was needless and tragic, and that we will not go along with attempts to rewrite that truth.
As part of this affirmation, we must call on the federal government to allow the professional and nonpartisan Minnesota Bureau of Criminal Apprehension to fully participate in the investigation of Good’s death. No matter what findings are ultimately reached, the investigation’s credibility relies upon it being done in partnership with state and federal officials.
This event has proven what many of us already knew: The ongoing surge of more than 2,000 ICE agents into Minnesota is counterproductive to restoring public safety and public trust. Minnesotans desperately want to return to normalcy. We want to feel safe in going to school, to work, and to spend time with family and friends. ICE has brought fear and anxiety into our lives, not peace or justice. They must go.
Our country’s immigration system has been broken for decades. Congress has at points come close to reaching bipartisan, consensus-driven, comprehensive immigration reform, but political polarization has made such compromises all but impossible to reach.
We must redouble our efforts to build an immigration system based upon respect for the rule of law, compassion, and an understanding of the vital role that immigrants play in strengthening our society as a whole.
We ask our fellow Minnesotans to treat members of law enforcement, and the men and women of our Minnesota National Guard, with patience and kindness. And we urge our community to exercise compassion for the vulnerable in the days ahead.
As Jewish Americans, we have a long and proud history of supporting immigrant communities — remembering that we too were once strangers in a strange land. Not just our ancestors in ancient Egypt, whose anguish this week’s Torah portion recounts, but also here, in the U.S. We must reinvigorate that commitment — for the sake of Good’s memory, our immigrant neighbors, and the health of our whole society.
The post God heard the cries of Israelites in Egypt. Who will respond to our devastation in Minnesota? appeared first on The Forward.
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Mamdani Remains Silent on Pro-Hamas Synagogue Protest, Other NYC Lawmakers Issue Condemnations
New York City Mayor Zohran Mamdani delivers a speech during his inauguration ceremony in New York City, US, Jan. 1, 2026. Photo: REUTERS/Kylie Cooper
Newly inaugurated New York City Mayor Zohran Mamdani has remained silent regarding an anti-Israel protest outside a Queens synagogue on Thursday evening that featured chants supporting Hamas and prompted nearby Jewish institutions to shut down out of safety concerns.
The demonstration took place outside Young Israel of Kew Gardens Hills, where an event promoting Israeli real estate investments was scheduled. Dozens of protesters chanted slogans including “Globalize the intifada” and “Say it loud, say it clear, we support Hamas here,” according to video footage shared online. Hamas is designated a terrorist organization by the United States and the architect behind the Oct. 7 massacres in Israel which killed roughly 1200 and resulted in the abduction of 250 others.
The protest also unfolded near the Yeshiva of Central Queens, leading synagogue leaders to cancel evening prayer services and local schools to dismiss students early. While the New York Police Department maintained a buffer zone and no major violence was reported, residents described the atmosphere as tense and intimidating.
A chorus of condemnation has come from city and state lawmakers since the protest.
State Assemblyman Sam Berger, whose district includes the synagogue, said the mayor’s failure to speak out was “deeply concerning,” arguing that city leadership has a responsibility to draw clear lines when protests target houses of worship.
“This wasn’t an abstract political rally,” Berger said. “It was outside a synagogue, in a residential Jewish neighborhood, with chants that glorify violence. The mayor should be unequivocal.”
Governor Kathy Hochul, by contrast, swiftly condemned the protest, calling the chants “disgusting” and emphasizing that support for Hamas has no place in New York.
“No matter your political beliefs, this type of rhetoric is disgusting, it’s dangerous, and it has no place in New York,” Hochul wrote.
NYC Council Speaker Julie Menin wrote that “openly and proudly sympathizing with Hamas, especially while standing in the largely Jewish community of Kew Gardens Hills, stokes fear and division.”
Mark Levine, NYC Comptroller, repudiated the demonstrations, saying they “cannot be normalized or excused.”
Rep. Ritchie Torres, a Bronx Democrat, also denounced the demonstration, saying rhetoric that praises terrorist organizations amounts to hate, not legitimate political speech.
Meanwhile, as criticism mounted from state and federal officials, Mamdani, who took office just days earlier, did not issue a direct statement condemning the protest or the rhetoric used by demonstrators.
The protest was organized by groups affiliated with the Palestinian Assembly for Liberation (PAL-Awda) NY/NJ, which has previously promoted demonstrations targeting Israel-related events. Organizers framed the rally as opposition to Israeli land sales, but Jewish leaders say the location and language crossed a line.
The episode echoes earlier controversies surrounding Mamdani, who has faced criticism in the past for what opponents describe as equivocation when anti-Israel protests occur near Jewish religious spaces. In a previous incident outside an Upper East Side synagogue, Mamdani criticized language used by the protesters while simultaneously condemning the synagogue for hosting real estate events.
The protest comes amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the New York City Police Department (NYPD). A new report released on Wednesday by the New York City Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of this year, despite Jewish New Yorkers comprising just 11 percent of the city’s population.
After securing the election, Mamdani has repeatedly stressed a commitment to forcefully combatting antisemitism while in office. However, a recent report released by the Anti-Defamation League (ADL) revealed that at least 20 percent of Mamdani’s transition and administrative appointees have either a “documented history of making anti-Israel statements” or ties to radical anti-Zionist organizations that “openly promote terror and harass Jewish people.”
Mamdani, a far-left democratic socialist and avowed anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has made anti-Israel activism a cornerstone of his political career and been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
