Uncategorized
This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
Uncategorized
The biggest impediment to peace between Israelis and Palestinians has little to do with Gaza
The Gaza war may finally be over, and the idea of a Palestinian state has returned to the center of global discourse. But before it can become a reality, Palestinians will need to carry less suspicion and hatred toward Israel — which means Israel must give them fewer reasons to cultivate those reactions.
An investigation from last week by my former colleagues at The Associated Press helps show how distant we are from that outcome — not just in Gaza, but also in the West Bank.
The investigation found that, according to United Nations data that Israel does not dispute, live Israeli fire has killed at least 18 children under the age of 15 in the West Bank this year. It killed 29 children in 2023, and 23 in 2024.
Some were killed during Israeli military raids in crowded neighborhoods, others by sniper fire in calm areas. The army told AP that its open-fire regulations prohibit deliberate targeting and that it had launched some investigations. But it did not say whether anyone had been punished. The families of the deceased children report receiving little information from the army about the circumstances of their deaths, or any consequences meted out in reaction to them.
Israel’s security concerns about the West Bank are legitimate. The strategic ridge surrounds Jerusalem on three sides and overlooks Tel Aviv and the coastal plain. An attack from there could be catastrophic; if a group like Hamas were ever to take control there, the consequences are dire.
But the need for Israel’s security cannot justify the killing of children — not one, not 18, not 29. So long as the Palestinians of the West Bank live in fear of their own children joining those grim ranks, there cannot be a chance for a real, lasting peace.
Consider just some of the children killed this year, whose stories AP collected:
-
- Layla, age 2: Tayma Asous, a single mother in the Jenin refugee camp, said that on Jan. 25, while her daughter Layla sat on her lap, an Israeli sniper fired through their second-floor window. The bullet struck Laila in the skull. Her grandfather lifted her and ran downstairs shouting for help. Layla, who was breathing when the ambulance arrived, died en route to the hospital. The army said it is still investigating, and could not provide details.
-
- Rimas, age 13: On Feb. 21 — the 32nd day of an Israeli operation in Jenin — Rimas Amouri went to play outside, even though her mother, Rudaina, objected. Seconds after she left, Rudaina heard gunfire and screams. “They shot her in the back,” Rudaina said. “I screamed, ‘Please stop, stop!’ Then they started shooting at me.” About 10 soldiers surrounded the house and fired on her when she tried to reach her daughter, she said. Rimas’ father said the family required a special Israeli permit to bury her. The army said the case is under investigation, but shared no further details.
-
- Mahmoud, age 14: On Jan. 14, a group of men gathered outside the Garabiya family home in Jenin. when one missile hit, then another, then a third. Only Ashraf Garabiya survived. Six people, including his son, were killed. The army said the airstrike had targeted several militants and that it was “aware of claims” of a civilian casualty. No indication of an investigation was given.
It goes on and on.
In Tulkarem, 10-year-old Saddam Rajab was caught on security footage standing on the sidewalk, turning, then being caught in a burst of gunfire and falling. He cried for his mother and died 10 days later. In Turmus Ayya, 14-year-old Amer Rabee, a Palestinian-American born in New Jersey, was shot while picking almonds with two friends, who were injured. His father said soldiers fired dozens of rounds, stripped the boy’s body, and carried it off; the army later described the victims as “three terrorists” throwing stones. In Hebron, 12-year-old Ayman al-Haimouni told his mother, “Mama, they shot me,” before collapsing. Video shows soldiers approaching his body, recoiling, and walking away without offering aid. The military police opened an investigation that has yielded no result.
Although the situation has grown especially horrible under Prime Minister Benjamin Netanyahu’s government, the phenomenon is not new. The Israeli philosopher and academic Yeshayahu Leibowitz warned in the early days of the occupation of the West Bank and Gaza, after the 1967 Six-Day War, that this new reality would corrupt Israeli society and devastate its moral standing.
He was not wrong. My own experience as a reporter working in and around the West Bank confronted me many times with this clear and painful fact.
The newborn baby of one Palestinian AP photographer, in the Nablus area, experienced a medical emergency; the baby died while the ambulance carrying it was delayed by Israeli troops at a checkpoint in 2002. A year later, a cameraman with whom I regularly worked, Nazeeh Darwazeh, was killed by a random bullet fired by an Israeli soldier. I remember visiting the family, and trying to console the widow and his children. They were heartbroken.
These kinds of things simply happen all the time.
Aren’t these stories, repeated so frequently after so many decades, enough to boil the blood of any normal person? How would any supporter of Israel react if this kind of indiscriminate, senseless violence happened in Israel, and the army responsible was Palestinian? If that army kept claiming that it would investigate these awful and useless slaughters, but it was obvious that any form of punishment was all but nonexistent?
Add to the mix that Netanyahu’s reckless government has normalized settler rampages, the perpetrators of which are almost never punished. Unforgivably, Israel has prosecuted few if any of the settlers who regularly rampage through Palestinian communities in what is a clear provocation aimed at creating mayhem. Settler violence, with the winks and nods of the government, is at a high — and when they are detained it is usually for assaults on Israeli soldiers, not Palestinians.
Many Israelis fear that these reckless settler provocations will unleash a third intifada. But to some far-right radicals, that would be a welcome development, as they hope for a massive war in which the Palestinians might be somehow expelled — the same outcome some far-right Israelis very plainly wished for in the Gaza war.
Israelis who have the courage to face the truth must ask themselves sincerely: How can we accept this state of affairs? How can we explain to the world — and to ourselves — that this is reasonable and moral? Is this “the fight against terror”? How can we expect our Palestinian neighbors to want to work with us toward peace?
Something is clearly sick to the core. The way out of this bloody cycle is through a true and clear separation between Israelis and Palestinians, with hope for a normal life on both sides. If this continues, more violence is likely, and the outcome may not be good for Israel — or anyone.
The post The biggest impediment to peace between Israelis and Palestinians has little to do with Gaza appeared first on The Forward.
Uncategorized
Pakistan-Afghanistan Clashes Highlight Limits of Saudi-Pakistani Defense Pact: Experts

Saudi Crown Prince Mohammed bin Salman and Pakistan Prime Minister Shehbaz Sharif embrace each other on the day they sign a defense agreement, in Riyadh, Saudi Arabia, Sept. 17, 2025. Photo: Saudi Press Agency/Handout via REUTERS
Amid rising tensions along the Pakistan-Afghanistan border, experts say the newly signed Saudi-Pakistani mutual defense pact is largely symbolic and unlikely to alter the regional balance of power.
On Friday, Afghanistan accused Pakistan of carrying out airstrikes on its territory, shattering a temporary ceasefire after days of escalating clashes that marked the deadliest fighting along the border in years.
“The truce has been broken and Afghanistan will retaliate,” a spokesman for the Taliban-led Afghan government said in a statement, announcing that Pakistan had “broken the ceasefire and bombed three locations in Paktika,” a province in the country’s eastern region.
Earlier this week, the two nations had agreed to a 48-hour ceasefire after border clashes killed dozens of troops.
The conflict erupted after Pakistan accused its neighbor of harboring and supporting terrorist groups responsible for attacks on its territory, while Afghanistan accused Pakistan of violating its airspace and carrying out strikes in the country’s eastern regions.
The fragile ceasefire came after appeals from major regional powers, including Saudi Arabia, with which nuclear-armed Pakistan signed a mutual defense pact last month, further solidifying a decades-long security partnership.
According to experts, the recent regional escalation shows how the Saudi-Pakistan partnership is largely symbolic, offering diplomatic backing and condemnation but unlikely to be tested in practice.
“”The recent Pakistan-Afghanistan clashes are unlikely to lead to invocation of the Saudi-Pakistan defense pact,” Edmund Fitton-Brown, a senior fellow at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, told The Algemeiner.
He explained that the threat from Afghanistan, while politically serious, is not strong enough to push Pakistan to seek support from a third party, since the country is far stronger than the hostile forces along the contentious border.
“The Saudis, as central players in the Islamic world, will also want to be seen as welcoming Afghanistan’s gradual rehabilitation,” Brown said, noting that even if the pact were invoked, it is unlikely they would want to intervene in the conflict.
More broadly, he argued that this recent escalation underscores the limits of the Saudi-Pakistan defense pact, emphasizing that “most of the challenges that both countries face do not rise to the level of war between states.”
“”The possible war scenarios that do exist — Pakistan with India, Saudi Arabia with Iran — are not ones in which the other party to the pact would want to get involved, and it is inconceivable that Pakistan is offering a nuclear guarantee to the Saudis,” Brown told The Algemeiner.
Pakistan has repeatedly argued that its nuclear weapons are intended solely as a deterrent against India.
As the only nuclear-armed, Muslim-majority nation with the Islamic world’s largest army, Pakistan’s newly signed defense pact has raised questions about shifts in Middle East power and regional dynamics.
“”The agreement states that any aggression against either country shall be considered an aggression against both,” the Pakistani Prime Minister’s Office said in a statement following the signing of the pact.
While no further details have been disclosed, the partnership reportedly “encompasses all military means,” ranging from armed forces and nuclear cooperation to intelligence sharing.
Pakistan has even openly declared that it “”will make available” its nuclear program to Saudi Arabia if needed.
However, experts maintain that Pakistan’s ability to provide a nuclear umbrella to Saudi Arabia is dubious, as its longest-range missile cannot reach most potential threats to the country.
“The deal’s military value appears negligible beyond its symbolic photo-op,” Brown told The Algemeiner. “Pakistan lacks the capability to project power over 2,600 miles to Saudi Arabia.”
The pact is also designed to strengthen Saudi Arabia’s long-term defense autonomy, with defense industry collaboration, technology transfer, and military co-production and training, among other key initiatives.
Although the Saudi-Pakistani relationship has long been close, Brown explained that mutual support between the two nations has faced significant limitations.
“This new mutual defense pact is likely to remain a symbolic agreement, with its main applicability in nonbelligerent arenas, such as training and procurement,” he told The Algemiener.
Experts have also noted that the new pact could heighten regional tensions, strengthening Saudi Arabia’s defenses against Iran and its allies while also signaling its strategic posture toward Israel.
Yet, Brown argued that it makes little sense to suggest the pact is directed at Israel, given there is no realistic prospect of conflict between the Jewish state and either Saudi Arabia or Pakistan, whereas Iran remains far more active against both countries.
Uncategorized
An attack on Israeli soccer fans last year was dubbed a ‘pogrom.’ Could it happen again?
When fans of the soccer team Maccabi Tel Aviv were assaulted in the streets of Amsterdam after a game last November, the violence drew comparisons to pogroms. It even prompted Israeli Prime Minister Benjamin Netanyahu to dispatch rescue planes to evacuate Israeli citizens.
Now, once again there are fears of a repeat outbreak of violence, this time over a match in Birmingham, England.
Local police reportedly requested supporters of Maccabi Tel Aviv be kept away from the match against the English team Aston Villa, classifying the sporting event as a “high risk” threat to public safety. On Thursday, authorities told Israeli fans they would be banned from attending.
But after that move sparked accusations of antisemitism, the British government said it is doing “everything in its power” to reverse the decision and let Israeli fans buy tickets.
“This is the wrong decision. We will not tolerate antisemitism on our streets,” Prime Minister Keir Starmer posted to X. “The role of the police is to ensure all football fans can enjoy the game, without fear of violence or intimidation.”
What happened at the game in Amsterdam?
The day before a November 2024 game against the Dutch team AFC Ajax, Maccabi Tel Aviv fans vandalized a taxi and burned a Palestinian flag, police said.
After the game, groups of men on scooters roamed the streets looking for Israeli fans, beating and kicking them and throwing fireworks, police said. At least five Israelis were hospitalized, and more than 60 people were arrested. Authorities uncovered WhatsApp and Telegram messages prior to the attacks urging a “Jew hunt.”
Amsterdam Mayor Femke Halsema called the attacks “antisemitic hit-and-run squads.” Others drew Holocaust comparisons, with Netanyahu noting the assaults took place near the anniversary of Kristallnacht.
“We failed the Jewish community of the Netherlands during World War II, and last night we failed again,” King Willem-Alexander of the Netherlands said the morning after the attacks.
Days later, protesters set fire to a tram car in Amsterdam while shouting “Free Palestine” and “Kanker Joden,” or “cancer Jews.”
Israel’s growing isolation
Fallout over Gaza in the world of international sports suggests just how perilous Israel’s international standing has become.
Earlier this week, the Court of Arbitration for Sport confirmed that Israel would be barred from competing at the gymnastics world championship in Indonesia this weekend. The court said it had no control over Indonesia’s decision to deny Israeli athletes visas, which was made amid outcry over Israel’s military offensive in Gaza.
At a September cycling race in Spain, the presence of an Israeli team drew thousands of protesters, forcing the race to end 31 miles short of the finish line.
Meanwhile, the International Federation of Muaythai Associations in August banned the display of the Israeli flag and the playing of Israel’s national anthem at all its martial arts competitions.
In the United Kingdom, some argued that banning Maccabi Tel Aviv fans wasn’t enough, calling for the team itself to be barred from competition.
In the leadup to the ban on supporters of the Israeli team, British MP Ayoub Khan and former Labour leader Jeremy Corbyn launched a petition to cancel the game entirely, citing both the “ongoing genocide in Gaza” and the “track record of violence by Maccabi Tel Aviv fans.” The petition, which launched in September prior to the ceasefire, drew nearly 4,000 signatures.
The tensions have also impacted major international tournaments. Last month, the European soccer federation UEFA was reportedly set to vote on banning Israel from international competition over the war in Gaza — a move that would have prevented the country from qualifying for the 2026 World Cup. The vote was paused, however, following the announcement last week of the Gaza ceasefire.
On Friday, local officials called a meeting for an “immediate review” of the decision to ban Maccabi Tel Aviv fans, with sources telling The Athletic they expect the policy to be reversed.
The post An attack on Israeli soccer fans last year was dubbed a ‘pogrom.’ Could it happen again? appeared first on The Forward.