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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Global Court Decisions Spark Outrage as Antisemitic Crimes, Attacks See Reduced Sentences
Pro-Hamas demonstrators marching in Munich, Germany. Photo: Reuters/Alexander Pohl
Court rulings around the globe are raising alarm bells as judges in Germany, Australia, and France have overturned or reduced sentences for individuals accused of antisemitic crimes, sparking public outrage over the leniency shown in such cases.
For the first time, a local court in Germany has allowed antisemitic slogans calling for Israel’s destruction and denying its right to exist to be chanted at a pro-Palestinian demonstration, despite concerns that such calls incite hatred and violence, according to the German newspaper Bild.
The Higher Administrative Court in Münster, a city in North Rhine-Westphalia in western Germany, issued an expedited ruling overturning a previous ban that had restricted protests to prevent participants from disrupting public order and inciting violence.
The ruling came after local police had imposed restrictions on an anti-Israel demonstration scheduled for Saturday in Düsseldorf, a city that had drawn more than 5,000 registered participants.
Prior to the protest, local law enforcement had prohibited demonstrators from chanting slogans that deny Israel’s right to exist and promote hatred — including “From the river to the sea, Palestine will be free,” “There is only one state: Palestine 48,” and “Yalla, yalla, Intifada!” The first two slogans call for the Jewish state’s complete destruction, to be replaced by “Palestine,” and the third phrase calls for violence against Jews and Israelis.
However, the court ruled that “denying the State of Israel’s right to exist does not in itself constitute a criminal offense.”
Instead, the court emphasized that “a critical examination of the founding of the State of Israel and the call for a peaceful change of the existing conditions” is protected under the right to freedom of expression.
With this ruling, the ban on “There is only one state: Palestine 48” was lifted, even though the slogan calls for the annihilation of Israel, established in 1948.
But “Yalla, yalla, Intifada” and “From the river to the sea” will remain banned, the first for its potential to incite violence and the second as a slogan associated with the Palestinian terrorist group Hamas.
In a separate and controversial ruling thousands of miles away, a man who set fire to a synagogue in Melbourne while worshippers were inside received a lenient sentence after an Australian court ruled that his actions were the result of mental illness rather than antisemitism.
On Monday, an Australian magistrate ruled that 35-year-old Angelo Loras was not driven by antisemitism but by a severe psychotic episode caused by his failure to take schizophrenia medication when he set fire to a local synagogue, with more than 20 worshippers inside sharing a Shabbat meal.
Earlier this year, Loras pleaded guilty to arson and recklessly endangering lives after pouring flammable liquid on the front door of the East Melbourne Synagogue and setting it alight, though no one was injured. This attack was one of three suspected antisemitic incidents across Melbourne over the weekend of July 4–6.
At the time, government officials and Jewish leaders denounced the attack as a clear hate crime.
With this ruling, Loras was given a four-month prison sentence — less than the 138 days he had already spent in custody — and was also ordered to continue schizophrenia treatment for 20 months and perform unpaid work. He will be eligible for release on Monday.
Meanwhile, a local court in France has dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure
The original sentences, handed down in June, gave the two boys — who were 13 years old at the time of the incident — seven and nine years in prison, respectively, after they were convicted on charges of group rape, physical violence, and death threats aggravated by antisemitic hatred.
The third boy involved in the attack, the girl’s ex-boyfriend, was accused of threatening her and orchestrating the attack, also motivated by racist prejudice.
Because the girl’s ex-boyfriend was under 13 at the time of the attack, he did not face prison and was instead sentenced to five years in an educational facility.
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New X Policy Reveals Foreign Locations of Anti-Israel Propagandists Spreading Gaza Disinformation
A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken Jan. 23, 2025. Photo: REUTERS/Dado Ruvic/Illustration
Billionaire Elon Musk’s social media platform X over the weekend implemented a new feature revealing the locations behind all accounts, exposing that many individuals claiming to report from Gaza lived in other countries while some popular right-wing American accounts who had promoted patriotism and loyalty to US President Donald Trump actually resided overseas.
“The. Gaza. Lie. Exposed. New X feature ripped mask off countless fake ‘Gazan’ accounts,” Israel’s Foreign Ministry posted on X on Sunday. “Some chap posting from Pakistan, another in London. Another manipulative abuser somewhere else. All claiming to be suffering in Gaza while in the comfort of some coffee shop far away.”
The Foreign Ministry said that X’s decision to test the feature showing an account’s physical location “is to be praised & encouraged. Freedom of speech is a core principle. So is transparency & accountability. The ‘citizen-journalist’ on social media also needs to meet certain minimum standards. Kudos X.”
In a follow-up post, the Foreign Ministry gave an example with a screenshot of journalist Motasem A Dalloul’s account, writing, “196,900 followers being lied to by fake ‘journalist’ claiming to be in Gaza. New @X feature reveals his actual location is Poland. Reporting from Gaza is fake & not reliable. Makes you wonder how many more fake reports have you read?”
The New York Post identified multiple Gaza-associated accounts who X now revealed as based in India, the United Kingdom, or the West Bank.
On Saturday, journalist Eitan Fischberger began identifying X accounts he described as “subverting the US by flooding X with anti-American, anti-Israel, demoralizing, or Marxist content aimed specifically at Americans. Several of them pose as Americans. But now the jig is up.” He then featured accounts located in North Africa, India, Serbia, Turkey, Norway, and Saudi Arabia.
Here’s a thread of prominent accounts that have been subverting the US by flooding X with anti-American, anti-Israel, demoralizing, or Marxist content aimed specifically at Americans.
Several of them pose as Americans. But now the jig is up.
Add more examples in the comments
pic.twitter.com/M1H6y0dG90
— Eitan Fischberger (@EFischberger) November 22, 2025
Pirate Wires also reported on Gaza-based content coming out of Egypt, North Africa, Indonesia, and Canada.
Nikita Bier, X’s head of product, had described the change as “an important first step to securing the integrity of the global town square. We plan to provide many more ways for users to verify the authenticity of the content they see on X.”
Some users protested the location displayed with their account was inaccurate, with X admitting as much in some cases. In one instance, the account for the US Department of Homeland Security stated its origin in Tel Aviv, prompting an official statement denying the connection.
Business Insider reported that X account MAGA NATION, a supporter of Trump that proclaims itself “America First” and has collected 400,000 followers, is based in Eastern Europe. NBC News found pro-Trump accounts based in Africa, Macedonia, and South Asia. Pirate Wires described conservative American content as originating in Bangladesh, Pakistan, Thailand, Nigeria, and Papua New Guinea.
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US Justice Department Launches Probe Into Anti-Israel Mob Targeting New York City Synagogue
Nov. 19, 2025, New York, New York, USA: Anti-Israel protesters rally outside of Park East Synagogue. Photo: ZUMA Press Wire via Reuters Connect
The US Justice Department has started an investigation into a gathering of demonstrators who called for violence against Jews outside a prominent New York City synagogue last Wednesday night, according to a senior official.
“Investigation is underway. [The Justice Department] has zero tolerance for violence/obstruction around any American house of worship,” Harmeet Dhillon, assistant attorney general for civil rights at the department, announced on social media on Sunday.
Investigation is underway. @TheJusticeDept has zero tolerance for violence/obstruction around any American house of worship. https://t.co/rEEFAifj6n
— AAGHarmeetDhillon (@AAGDhillon) November 23, 2025
Dhillon’s comments came amid ongoing furor over last week’s protest, where demonstrators harassed those attending an event being held by Nefesh B’Nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
Protesters were recorded screaming obscenities to event attendees and blocking the entrance into the synagogue.
“We don’t want no Zionists here!” the group of roughly 200 anti-Israel activists chanted in intervals while waving the Palestinian flag. “Resistance, you make us proud, take another settler out.”
One protester, addressing the crowd, reportedly proclaimed, “It is our duty to make them think twice before holding these events! We need to make them scared.”
Footage on social media also showed agitators chanting “death to the IDF,” referring to the Israel Defense Forces, as well as “globalize the intifada” and “intifada revolution.”
Community figures described the scene as openly threatening and a stark escalation of anti-Jewish hostility in New York City.
“It’s a federal crime to block access to a house of worship in the US. @CivilRights under @AGPamBondi will NOT tolerate it and we are gathering information about this incident!” Dhillon posted on X/Twitter on Friday, two days before announcing the department was investigating the incident.
Jessica Tisch, commissioner of the New York City Police Department (NYPD), addressed the demonstration while speaking to Park East Synagogue on Saturday. Tisch, who is Jewish, cited the demonstrators’ rights to assemble, protest, and speak freely but also apologized for allowing “turmoil” to take place.
“People have the right to protest, including within sight and sound of a house of worship. They have the right to say things that are incredibly painful to hear. I understand that pain, deeply and personally,” Tisch said. “But the right to say those things is protected by the First Amendment, and the NYPD must uphold that right.”
“Our other job that night was to ensure that people could easily enter and leave shul. That is where we fell short. And for that, I apologize to this congregation,” she added, noting that police should have set up a “frozen zone” at the synagogue’s entrance. Because one was not set up, she said, “the space right outside your steps was chaotic.”
“You deserved an NYPD posture that recognized the sensitivity of this location, the climate we’re living in, and the heightened fear within our community,” Tisch told the congregation. “Instead, you had turmoil.”
New York City has experienced a historic surge in anti-Jewish hate crimes over the last two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
Since entering the White House in January, the Trump administration has vowed to crack down on antisemitism, making it a priority of federal law enforcement.
Zohran Mamdani, who was elected New York City’s next mayor earlier this month, issued a statement that “discouraged” the extreme rhetoric used by the protesters on Wednesday night but did not unequivocally condemn the harassment of Jews outside their own house of worship. Mamdani’s office notably also criticized the synagogue, with his team describing the event inside as a “violation of international law,” an allegation apparently referencing Israel’s settlement policies in the West Bank.
“The mayor-elect has discouraged the language used at last night’s protest and will continue to do so,” Mamdani spokesperson Dora Pekec said in a statement on Thursday. “He believes every New Yorker should be free to enter a house of worship without intimidation, and that these sacred spaces should not be used to promote activities in violation of international law.”
Jewish leaders reacted with disappointment, arguing that Mamdani effectively provided political justification for a protest that targeted Jews for participating in a mainstream, fully legal pro-Israel program. Critics said the mayor-elect’s framing implied that the synagogue’s event, not the threatening chants outside, was the real problem, a position they described as deeply irresponsible amid rising antisemitism in the city.
During his short tenure in the state assembly as a lawmaker, Mamdani spearheaded a series of efforts to marginalize and penalize organizations with ties to Israel, spiking fears that the incoming mayor might weaponize the government against the city’s Jewish population. Mamdani is an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination.
Mamdani also defended the phrase “globalize the intifada” — which references previous periods of sustained Palestinian terrorism against Jews and Israelis and has been widely interpreted as a call to expand political violence — by invoking the Warsaw Ghetto Uprising during World War II.