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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Israel’s culture minister called this documentary about IDF tactics ‘vile.’ It deserves to be seen.

VENICE — At its premiere here last week, towards the end of the 83th Venice International Film Festival, Naza, Yuval Abraham and Rachel Szor’s documentary about Israel’s killing of Palestinian civilians in Gaza, received a 25-minute-long standing ovation, a record at the festival. Two nights later, the film won the festival’s Special Jury Prize. By Sunday, Israel’s culture minister, Miki Zohar, was calling the film “vile,” describing it as treason and threatening to revoke its directors’ citizenship. Zohar invoked his reform of cinema funding, saying Israelis should no longer have to pay for work that harms the army and the state.

I left the press screening of Naza angry, depressed and utterly convinced of its importance. Its account of the procedures that govern the deaths of civilians is devastating precisely because so much of the testimony sounds like people describing an ordinary working day. The film will have its North American premiere at the New York Film Festival on Sept. 26. It deserves to be seen, and debated with considerably more patience than some of its detractors have displayed.

Yuval Abraham and Rachel Szor, directors of ‘Naza.’ Photo by David Levene

Venice has traditionally worn its politics more lightly than Berlin, where a filmmaker’s acceptance speech can cause an international incident. This year, however, festival director Alberto Barbera programmed a competition that invited controversy. Alongside Naza was Ilya Khrzhanovsky’s DAU, which drew Ukrainian objections over the production’s Russian connections (including to Sergei Adoniev, a businessman who has been sanctioned by Ukraine and the U.S.) In the run-up to the festival, Barbera defended DAU as a denunciation of totalitarianism. Both films are international productions by directors whose countries have become objects of international opprobrium. Both venture into their societies’ heart of darkness. Barbera deserves enormous credit for programming them both in the main section of the world’s oldest film festival despite the objections of many.

Berlin supplies a cautionary precedent. No Other Land, the Oscar-winning documentary Abraham and Szor made with Palestinians Basel Adra and Hamdan Ballal, premiered there in 2024, where it won the festival’s documentary prize. After Abraham and Adra gave speeches condemning Israel’s policy of apartheid in the West Bank, the German culture minister Claudia Roth, caught on camera applauding at the ceremony, clarified that her applause had been intended for the Israeli director. I shudder to imagine the official response Naza might have elicited there. Venice at least offered an opportunity to discuss what was on screen.

The film, which presents testimonies from 24 serving and former military personnel, grew out of years of investigative reporting. Produced by the British newspaper the Guardian and JW Films, in collaboration with the Israeli-Palestinian magazine +972 and its news website Local Call, it builds on Abraham’s investigations into Israeli intelligence and his work with Guardian journalist Harry Davies. Revelations about targeting systems had appeared in print while filming was underway and were subsequently reported on by both The New York Times and Washington Post. All this means that the disclosures made in Naza are not brand new. However, the stark, focused and lean approach that Abraham and Szor take in the documentary ensure that the information hits home with chilling force.

The film’s unusual title is the Hebrew term for collateral damage — specifically, the anticipated civilian toll of a military strike in Gaza. Speaking to Abraham from a series of Tel Aviv rooftops at night, the interviewees, whose appearances and voices are digitally disguised, explain with patient detachment how targets in Gaza are identified and eliminated. One of the tools used to identify suspected militants is an AI system called Lavender. The frightening efficiency of such technology is discussed alongside the human decisions that determine what constitutes an acceptable loss.

One of the most disturbing claims has prompted a specific military rebuttal. An interviewee says a strike was once approved with 500 civilian deaths anticipated; he does not know how many were actually killed. The IDF claims it has never planned, approved or conducted a strike expecting anything near that toll, and challenges the filmmakers’ ability to verify the account. It also maintains that humans authorize strikes and questions the witnesses’ competence to discuss broader strategy.

The film’s restraint gives incendiary testimony such as this time to register. For the majority of the film, we only glimpse the interviewees’ faces in silhouette and watch as they crudely draw diagrams to explain the logistics of a military strike, say, on a crowded building. Every so often the camera wanders off the roof, peering into the illuminated homes and high-rise office buildings of Tel Aviv at night. The point is precisely to convey an unsettling sense of normalcy.

I was particularly struck by the absence of the racist invective I had half expected. Some interviewees describe themselves as educated, liberal people. Their accounts nevertheless reveal a callous disregard for civilian causalities. One recalls the pleasure of a job well done. “It’s so much fun,” he says of reaching his targets and we hear in his voice how the remote killings he takes part in gives him an indescribable rush. After a pause, he tells Abraham that as someone raised in the Israeli context, someone who had got to visit the death camps in Poland, he always considered and asked himself how they could do what they did. “For me the Nazis are evil,” he says. “So what does that make me?” It is perhaps the film’s most damning exchange.

One of Naza’s strength as a documentary is that it does not demand agreement that Israel is committing war crimes, including genocide, before its investigation begins. That gives it a chance to reach people who have defended Israel and remain capable of reconsidering their position.

Some of the most vociferous criticism of Naza has not come from IDF spokesmen or other Israeli officials. Almost immediately after the premiere, footage from the film’s lengthy ovation (where Abraham and Szor stand looking intensely uncomfortable and withdrawn) went viral, with numerous commentators on X and other platforms making ugly accusations against the filmmakers, including for granting anonymity to the whistleblowers who feature in the film.

“A viscerally nauseating spectacle. Imagine SS officers, shielded and protected by anonymity, getting a 25-minute standing ovation for recounting their tortures and murders. Criminal perpetrators should only be heard at their trials not at gala celebrations,” read one tweet that has been viewed close to 150,000 times. Though the language of that post is particularly incendiary, the sentiment it expresses is surprisingly widespread on social media.

Confidentiality was a condition of obtaining these accounts, a standard journalistic arrangement that confers no clemency. At the press conference, Abraham described that his sources were motivated variously by remorse and professional pride. He affirmed that his goal was to keep the victims of Gaza at the film’s center — and not to congratulate its witnesses.

The tenor of this debate recalls Nadav Lapid’s withdrawal from the Marseille film festival in June after boycott calls. His Yes, an infernal satire of post-Oct. 7 society, is a ferocious attack on Israeli complacency. It would take considerable ingenuity or imagination to claim that either it or Naza is an apology for Israel.

Accepting his award in Venice, Abraham said that he made Naza because “the denial of a crime is what helps it persist.” He later pledged to distribute the film as widely as possible in Israel. The interviewees, he explained, “spoke in Hebrew because they wanted to reach out to the Israeli public.” Not surprisingly, the film, sight unseen, has already been widely condemned within Israel. Former defense minister and opposition politician Avigdor Lieberman called the directors “haters of Israel” and accused them of turning Oct. 7 into a blood libel. Such accusations should make the necessity to reach Israeli viewers even more urgent.

Days after the film’s victory in Venice, Haaretz ran an editorial with the blunt headline, “Israelis Must Finally Confront What Israel Has Done in Gaza.” After years of trying to “air dirty laundry at home” with limited success, Abraham and Szor now had found in the Venice Film Festival a major platform where the conclusions of their investigations were impossible to ignore. The editorial’s key sentence is also its shortest: “Israel’s problem is not public relations, but reality.”

Naza only leaves the rooftops of Tel Aviv for two brief occasions. In the first of these, we see archival footage of a young Benjamin Netanyahu promoting his 1995 book Fighting Terrorism: How Democracies Can Defeat Domestic and International Terrorism, In the clip, a much-younger Netanyahu defines terrorism as a policy of deliberately killing and maiming civilians to advance political goals. Bibi’s words hang uncomfortably over the rest of the film, inviting and daring viewers to draw their own conclusions.

The post Israel’s culture minister called this documentary about IDF tactics ‘vile.’ It deserves to be seen. appeared first on The Forward.

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Macklemore dropped from Ed Sheeran tour after ‘Free Palestine’ backlash

Macklemore has been dropped from the remainder of Ed Sheeran’s stadium tour following backlash to pro-Palestinian comments the social justice rapper made onstage.

The promoter of Sheeran’s U.S. tour said several stadiums refused to allow Macklemore to perform after his headline-grabbing “Free Palestine” plea during a Sept. 4 show at MetLife Stadium in New Jersey. Ensuing backlash to the comments included a petition by the Israeli-American Council to get him canceled from the tour.

Macklemore was set to open for Sheeran at eight of the remaining 10 tour dates. Seven of the eight host venues said the concerts could not go on with Macklemore, according to Rolling Stone: Lincoln Financial Field in Philadelphia; Gillette Stadium in Foxborough, Massachusetts; Mercedes-Benz Stadium in Atlanta; Lucas Oil Stadium in Indianapolis; Bank of America Stadium in Charlotte, North Carolina; AT&T Stadium in Arlington, Texas; and Raymond James Stadium in Tampa, Florida.

Macklemore’s long record of pro-Palestinian remarks predates the tour, including a song, “Hind’s Hall,” about the 2024 takeover of a Columbia University building by student protesters. During his controversial Sept.4 speech, he said his ambition on the Sheeran tour was to promote the Palestinian cause.

In a statement on Instagram, Macklemore claimed Robert Kraft — the Jewish owner of the New England Patriots and Gillette Stadium, and arguably the NFL’s most powerful figure — pressured Sheeran to drop him.

“Ed told me that Kraft said I would not be allowed to perform in his stadium,” Macklemore wrote. “Ed also told me that Kraft had rallied some of the other stadium owners and collectively they gave him an ultimatum: if Macklemore stays on the tour, you will not be allowed to play in our venues.”

The post had received 1.6 million likes on the platform within four hours of its posting.

The controversy over Macklemore’s comments also embroiled the Jewish pop star Pink, who faced backlash for sharing a post by the pro-Israel organization StopAntisemitism. Pink later said she did not agree with all of the post’s contents, but felt alarmed as a Jewish person who had grieved both sides of the conflict and didn’t like being told she supported genocide.

She also brought up a 2014 incident in which Macklemore wore a fake nose, beard and black hair onstage in a costume some criticized as playing on antisemitic stereotypes. (He later apologized, saying that he had no antisemitic intent and linking to the Anti-Defamation League website.)

“Every Jew I know knew exactly what it was,” Pink wrote on Instagram. “But he apologized, and I let it go, because that’s what we do. We let it go. Then last weekend he stood in front of a stadium full of music-loving families, with violent images from a war on the screens, dedicated a song to the movement of his choice, and then took the mic to tell all of the Jews in the stadium that it wasn’t about them. You don’t get to decide that for us.”

The ADL was part of the 2026 anti-Macklemore movement, calling his speech “performative, biased and hateful anti-Israel ‘activism.’”

The post Macklemore dropped from Ed Sheeran tour after ‘Free Palestine’ backlash appeared first on The Forward.

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Jewish sleepaway camp made them comedians, so they made a movie about it

Jewish sleepaway camp is where parents send their children to forge a lasting connection with their ancient peoplehood. Perhaps regrettably, many also leave having developed something else: shtick.

“It’s a breeding ground for comedy bits,” said filmmaker Michael Lewen, 36, a proud alumnus of Camp Modin in Belgrade, Maine. “Everyone learned how to be a comedian at summer camp. This is where you first try out your stuff.”

Years after retiring his color-war uniform, Lewen, a regular collaborator of Judd Apatow, is returning to the cradle of his comedy career. His sophomore feature Tiny Fugitives, hitting theaters Sept. 18, takes us to Camp Fineman, where 12-year-old Jacob Udell (Benjamin Pajek) commands a cool-kid cachet apart from his public-school tormentors.

Jacob’s goals for the summer start off simple — a bunk-wide record for “ask outs” to the social and telling his longtime crush how he feels. But when his parents show up on visiting day to announce their divorce, and that they may not have the money to send him for another season, Jacob and his best friend Charnis (Aaron Harris) hatch a plan: When the buses leave camp, they won’t be on them. They will live at camp year-round.

It’s a notion not completely foreign to Lewen’s co-writer, Jacob Kaplan, 28.

While Kaplan spent less time than Lewen at his own camp (Young Judea in Amherst, New Hampshire), he keeps finding fresh material in the experience. He toured a standup show, Kings of Camp, about those halcyon days of canteen privileges and Capture the Flag. Lewen connected with Kaplan after reading a cartoon pilot he wrote about an alien child who sends dispatches back to his home planet from a Jewish summer camp, mistakenly believing his idiosyncratic environs to be representative of human civilization.

Kaplan remembers camp as his first brush with independence. The divorce plot is drawn from his life and he remembers it as a merciful break from parental logistics.

The jokes are an amalgam of his and Lewen’s field notes from back in the day and ideas from their capable cast of 12-year-olds, one of whom does a credible impression of Barack Obama saying kiddush. The foil to Jacob and Charnis’ great escape is a “lifer” named Bob, played by Johnny Knoxville, who gives chase and is often grievously injured in the pursuit. Thank Hashem for the infirmary.

Michael Lewen and his cast on the set of Tiny Fugitives. Courtesy of Michael Lewen

“There was definitely some push and pull with the stunt coordinator,” Lewen said of Knoxville’s presence on set. Coming off of the later Jackass films, he wanted to drive his ATV without his glasses and urged people to hit him harder.

But for all the slapstick, Bob, based on a familiar archetype of a fanatical counselor is, along with Charnis and Jacob’s friendship, the heart of the film. His message, and one I’ve heard from many a counselor of my own: camp is special because it ends.

If it didn’t quite end for Lewen and Kaplan, who got to relive those days on the set of a couple different Toronto camps, and recreate some of the magic for their actors, they insist they’ve now had enough.

Tiny Fugitives Lewen said, is indebted to Stand By Me, includes visual nods to Francis Ford Coppola films like Apocalypse Now and The Conversation and seems to have no anxiety about the influence of another raunchy two-hander like Superbad (Seth Rogen and Evan Goldberg produced). It owes a less obvious debt to Michael Mann’s Heat, Lewen said, only “instead of De Niro and Pacino, it’s Johnny Knoxville and a 12-year-old who both want the same exact thing out of life, and only one of them is going to get it.”

Among the comedy’s most understated features is its ambient Jewishness, in no way essential to the plot, as it is in another recent camp film The Floaters, but key to its sensibility.

The kids find ancient Manischewitz in a dining hall. Jacob pads his elbow with a loose kippah to break the frame to a map of the old camp grounds. In a fanciful moment, he suggests laundering petty cash in $18 sums to skirt suspicion. A line, delivered out of context and without elaboration: “Charnis, what do you mean a three-state solution?”

Asked if the film might have been more marketable with a generic sleepaway camp, Kaplan and Lewen seemed to have heard that note a lot.

Pajek and Knoxville, kind of recreating the diner scene in Heat. Courtesy of Inaugural Entertainment

“For the comedy you want to go from what felt the most true to your life and the situations and what actually happened and painting as vivid a picture as possible,” Kaplan said, invoking Wet Hot American Summer, which presented a Jewish summer camp without ever quite announcing that it was one.

Lewen said they focused on the bigger idea when they went out to pitch: “When you’re young, there are places where you feel like you make sense. For some people, it’s the baseball team. For some people, it’s debate camp. For some people, it’s your cousin’s house. And for us, it was Jewish summer camp.”

The producers are betting big on Tiny Fugitives’ cross-quadrant appeal, making it a rare R-rated comedy to play theatrically. Among the hoped-for viewers are some actual 12-year-olds, who will need a parent or guardian owing to the film’s coarse language, which is likely not very scandalous to the tween set it’s depicting.

“I actually think it’s a totally good movie for young people to see,” Lewen said. “I just remember being that age and watching stuff that felt a little bit real, and like I actually saw myself in it, and it’s so satisfying and cathartic.”

To that end, he said, Knoxville is chartering a bus to take camper-aged kids to the theater.

“I think it’s cool for there to be a cool movie that’s also Jewish,” Lewen said. “It’s the same reason I like Jewish summer camp and want my kid to go there.”

 

The post Jewish sleepaway camp made them comedians, so they made a movie about it appeared first on The Forward.

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