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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Community Leaders Slam Campaign in Canada Targeting Accreditation of Jewish Summer Camps
Illustrative: People take part in “Shut it down for Palestine!” protest outside of Tyson’s Corner as shoppers participate in Black Friday in Vienna, Virginia, US, Nov. 24, 2023. Photo: REUTERS/Leah Millis
Jewish community leaders across Canada are pushing back against a campaign by anti-Zionist activists that seeks to pressure accrediting bodies to reconsider recognition of several Jewish children’s summer camps.
The controversy centers around at least 17 overnight camps in provinces including Ontario, Quebec, Alberta, British Columbia, Manitoba, and Nova Scotia, according to a statement circulated by the activist group. A coalition of leftist and pro-Palestinian groups has identified the camps and is urging provincial associations to review and potentially revoke their accreditation.
Members of the anti-Israel coalition — which includes the Palestinian Canadian Congress, Just Peace Advocates, the Ontario Palestinian Rights Association, PAJU Montreal, and the Boycott, Divestment, and Sanctions (BDS) campaign — claim that some of the camps promote or normalize support for Israel.
Organizers say institutions connected to Israel, which they falsely accuse of committing genocide against Palestinians, should face scrutiny.
“We have identified at least 17 overnight summer camps throughout Canada that support the State of Israel in some way,” the campaign says. “These camps are not problematic because they encourage connection to Jewish identity. Rather, they pose a problem because they encourage support for a genocidal, settler-colonial state.”
Among the claims cited are that camps celebrate Israeli national holidays, incorporate Israel-focused educational content, or employ staff members who have previously served in the Israel Defense Forces, including in non-combat capacities.
The messaging reflects themes commonly associated with the BDS movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination. The campaign against Jewish camps has been endorsed by the official Canadian BDS Coalition.
The campaign appears to represent a new front in a broader pattern of activism that has targeted universities, cultural organizations, and other institutions over perceived ties to Israel.
Camp leaders and Jewish organizations say the effort singles out Jewish institutions and risks politicizing spaces designed for children, while presenting a threat to effectively dismantle Jewish life.
The UJA Federation of Greater Toronto described the campaign as harassment and intimidation directed at Jewish families. Community leaders have emphasized that summer camps are focused on youth development, cultural enrichment, and recreation, not political advocacy
“This direct targeting of Jewish campers and staff is a deliberate act of intimidation,” UJA wrote in a statement.
The Ontario Camps Association, which accredits camps in that province, also condemned the initiative. The association said accreditation decisions are based on health, safety, and program standards, not political views, and characterized the coalition’s allegations as discriminatory.
The dispute has unfolded amid a surge in antisemitic incidents over the past two years, following Hamas’s Oct. 7, 2023, attack on Israel, amid the ensuing war in Gaza.
According to the Jewish advocacy group B’nai Brith Canada, which tracks antisemitism across the country, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
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Hezbollah Rejects Disarmament Plan and Government’s Four-Month Timeline
Men carry Hezbollah flags while riding on two wheelers, at the entrance of Beirut’s southern suburbs, in Lebanon, Nov. 27, 2024. Photo: REUTERS/Thaier Al-Sudani
Terrorist group Hezbollah rejected on Tuesday the Lebanese government’s decision to grant the army at least four months to advance the second phase of a nationwide disarmament plan, saying it would not accept what it sees as a move serving Israel.
Lebanon’s cabinet tasked the army in August 2025 with drawing up and beginning to implement a plan to bring all armed groups’ weapons under state control, a bid aimed primarily at disarming Hezbollah after its devastating war with Israel in 2024.
In September 2025 the cabinet formally welcomed the army’s plan to disarm the Iran-backed Shi’ite militia, although it did not set a clear timeframe and cautioned that the military’s limited capabilities and ongoing Israeli strikes could hinder progress.
Hezbollah Secretary-General Sheikh Naim Qassem said in a speech on Monday that “what the Lebanese government is doing by focusing on disarmament is a major mistake because this issue serves the goals of Israeli aggression.”
Lebanon’s Information Minister Paul Morcos said during a press conference late on Monday after a cabinet meeting that the government had taken note of the army’s monthly report on its arms control plan that includes restricting weapons in areas north of the Litani River up to the Awali River in Sidon, and granted it four months.
“The required time frame is four months, renewable depending on available capabilities, Israeli attacks and field obstacles,” he said.
Hezbollah lawmaker Hassan Fadlallah said, “we cannot be lenient,” signaling the group’s rejection of the timeline and the broader approach to the issue of its weapons.
Hezbollah has rejected the disarmament effort as a misstep while Israel continues to target Lebanon, and Shi’ite ministers walked out of the cabinet session in protest.
Israel has said Hezbollah‘s disarmament is a security priority, arguing that the group’s weapons outside Lebanese state control pose a direct threat to its security.
Israeli officials say any disarmament plan must be fully and effectively implemented, especially in areas close to the border, and that continued Hezbollah military activity constitutes a violation of relevant international resolutions.
Israel has also said it will continue what it describes as action to prevent the entrenchment or arming of hostile actors in Lebanon until cross-border threats are eliminated.
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American Jewish speedskater Emery Lehman wins silver in final Winter Olympics
(JTA) — Emery Lehman, a Jewish speedskater and four-time Olympian, captured a silver medal in the men’s team pursuit on Tuesday, his second career medal.
Lehman, 29, and his teammates Casey Dawson and Ethan Cepuran finished 4.51 seconds behind the host country Italy in what was considered an unexpected loss for the United States. Since the 2021-2022 season, Lehman’s team had set three world records and won five straight World Cup season titles, the 2022 Olympic bronze medal and a 2025 world championship.
Lehman has said he plans to retire from speedskating after the 2026 Olympics.
“Eight years ago, none of us had skated a team pursuit together,” Lehman said after the race, according to NBC. “Now, to be finishing off with two Olympic medals, I’m pretty proud of it.”
Lehman, a Chicago native, took up speedskating at 9 years old to improve his ice hockey skills at the urging of his mother, Marcia. Marcia Lehman is a former executive at Chicago’s Spertus Institute for Jewish Learning and Leadership and at the American Friends of the Hebrew University of Israel. She is also an alum of the Yeshiva of Flatbush, according to her social media.
Emery Lehman went on a Birthright trip to Israel in May 2018.
“Unreal experience seeing those who fought for Israel throughout the years,” Lehman wrote in a post from Mount Herzl cemetery in Jerusalem. “Seeing all sorts of graves from such a diverse group of people fighting to keep the people in Israel safe was very touching.”
The post American Jewish speedskater Emery Lehman wins silver in final Winter Olympics appeared first on The Forward.