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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight
(JTA) — Newly released federal investigative documents and a looming congressional deposition have renewed scrutiny of Leslie Wexner, the Ohio billionaire philanthropist long known in the Jewish world for his leadership and largesse — and more recently for his decades-long association with the late financier and convicted sex offender Jeffrey Epstein.
Wexner, the founder of retail giant L Brands and the Wexner Foundation, was publicly named Tuesday by U.S. Rep. Ro Khanna as one of six powerful men whose identities had been redacted from millions of pages of “Epstein Files” released Jan. 30 by the Department of Justice under the Epstein Files Transparency Act.
Khanna, speaking from the floor of the House, said the FBI had labeled Wexner an “unindicted co-conspirator” in investigative documents drafted shortly after Epstein’s 2019 death, although the files also note “limited evidence” against him.
The appearance of Wexner’s name in those unredacted records, and the broader controversy over redactions, has thrust the 88-year-old benefactor back into public debate. Wexner has not been charged with any crime in connection with Epstein’s sex-trafficking offenses and has repeatedly denied knowledge of Epstein’s criminal conduct. Prosecutors and Justice Department officials emphasized that inclusion in the files does not equal guilt.
The relationship between the two men began in the late 1980s, when Wexner brought Epstein on as a financial adviser; Wexner later granted Epstein power of attorney beginning in 1991, and federal records describe how Epstein used that authority in property and other transactions before the two men reached a 2008 settlement in which Epstein paid Wexner $100 million after Wexner accused him of theft or misappropriation. Wexner publicly accused Epstein of theft before his death, but the size of the repayment was revealed in the latest documents.
Within the Jewish community, Wexner has been a towering figure: his foundation’s prestigious fellowships have trained waves of rabbis, lay leaders and nonprofit executives, and his philanthropy has funded Jewish education and institutions for decades. But the Epstein connection has been a source of tension. In recent years, Jewish leaders who benefited from Wexner-funded programs publicly wrestled with what some described as an “unease” about his past association with Epstein. At least two rabbis have made public commitments to donate to victims of sex trafficking to compensate for the benefits they received from his Jewish philanthropy.
Amid the latest disclosures, Wexner is slated to give sworn testimony before the U.S. House Committee on Oversight and Government Reform on Feb. 18, in what is expected to be a closed deposition rather than an open hearing. Committee leaders have not said whether the transcript will be released publicly, a decision that could shape how much light is shed on the nature of Wexner’s ties to Epstein.
The post Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight appeared first on The Forward.
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Trump Says No ‘Definitive’ Agreement With Netanyahu, US Talks With Iran to Continue
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
President Donald Trump said after talks with Israeli Prime Minister Benjamin Netanyahu on Wednesday they reached no “definitive” agreement on how to move forward with Iran but he insisted negotiations with Tehran would continue to see if a deal can be achieved.
Netanyahu, who had been expected to press Trump to widen diplomacy with Iran beyond its nuclear program to include limits on its missile arsenal, stressed that Israel’s security interests must be taken into account but offered no sign that the president made the commitments he sought.
In their seventh meeting since Trump returned to office last year, Netanyahu – whose visit was more muted than usual and closed to the press – was looking to influence the next round of US discussions with Iran following nuclear negotiations held in Oman last Friday.
The two leaders spoke behind closed doors for more than two and a half hours in what Trump described as a “very good meeting” but said no major decisions were made and stopped short of publicly accepting Netanyahu’s entreaties.
Trump has threatened strikes on Iran if no agreement is reached, while Tehran has vowed to retaliate, stoking fears of a wider war as the US amasses forces in the Middle East. He has repeatedly voiced support for a secure Israel, a longstanding US ally and arch-foe of Iran.
In media interviews on Tuesday, Trump reiterated his blunt warning to Iran, while saying he believes Tehran wants a deal.
“There was nothing definitive reached other than I insisted that negotiations with Iran continue to see whether or not a Deal can be consummated,” Trump said in a social media post after the meeting with Netanyahu. “If it can, I let the Prime Minister know that will be a preference.”
“If it cannot, we will just have to see what the outcome will be,” Trump added, noting that the last time Iran decided against an agreement the US struck its nuclear sites last June.
TRUMP SAYS NO TO IRANIAN NUCLEAR WEAPONS, MISSILES
Trump told Fox Business in an interview broadcast on Tuesday that a good deal with Iran would mean “no nuclear weapons, no missiles,” without elaborating. He also told Axios he was considering sending a second aircraft carrier strike group as part of a major US buildup near Iran.
Israel fears that the US might pursue a narrow nuclear deal that does not include restrictions on Iran‘s ballistic missile program or an end to Iranian support for armed proxies such as Hamas and Hezbollah, according to people familiar with the matter. Israeli officials have urged the US not to trust Iran‘s promises.
Iran has rejected such demands and says the Oman talks focused only on nuclear issues.
“The Prime Minister emphasized the security needs of the State of Israel in the context of the negotiations, and the two agreed to continue their close coordination and tight contact,” Netanyahu’s office said in a statement after Wednesday’s talks.
The two leaders had also been expected to talk about potential military action if diplomacy with Iran fails, one source said.
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions but has ruled out linking the issue to missiles.
“The Islamic Republic’s missile capabilities are non-negotiable,” Ali Shamkhani, an adviser to Iran‘s supreme leader, said on Wednesday.
Netanyahu’s arrival at the White House was lower-key than usual. The two leaders were shown shaking hands in a photo released by the Israeli Embassy. But unlike previous Netanyahu visits with Trump, a press pool was not allowed into the Oval Office. It was not immediately known why he received such low-profile treatment.
GAZA ON THE AGENDA
Also on the agenda was Gaza, with Trump looking to push ahead with a ceasefire agreement he helped to broker. Progress on his 20-point plan to end the war and rebuild the shattered Palestinian enclave has stalled, with major gaps over steps such as Hamas disarming as Israeli troops withdraw in phases.
“We discussed the tremendous progress being made in Gaza, and the Region in general,” Trump said after the meeting.
Netanyahu’s visit, originally scheduled for Feb. 18, was brought forward amid renewed US engagement with Iran. Both sides at last week’s Oman meeting said the negotiations were positive and further talks were expected soon.
Trump has been vague about broadening the negotiations. He was quoted as telling Axios on Tuesday that it was a “no-brainer” for any deal to cover Iran‘s nuclear program, but that he also thought it possible to address its missile stockpiles.
Iran says its nuclear activities are for peaceful purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
During a 12-day war last June, Israel heavily damaged Iran‘s air defenses and missile arsenal. Two Israeli officials say there are signs Iran is working to restore those capabilities.
Trump threatened last month to intervene militarily during a bloody crackdown on anti-government protests in Iran, but ultimately held off.
ISRAEL WARY OF A WEAKENED IRAN REBUILDING
Tehran’s regional influence has been weakened by Israel’s June attack, losses suffered by its proxies in Gaza, Lebanon, Yemen and Iraq, and the ousting of its ally, former Syrian President Bashar al‑Assad.
But Israel is wary of its adversaries rebuilding after the multifront war triggered by Hamas’s Oct. 7, 2023, assault on southern Israel.
While Trump and Netanyahu have mostly been in sync and the US remains Israel’s main arms supplier, they appear to be at odds on another key issue.
Part of Trump’s Gaza plan holds out the prospect for eventual Palestinian statehood – which Netanyahu and his coalition have resisted.
Netanyahu’s security cabinet on Sunday authorized steps that would make it easier for Israeli settlers in the West Bank to buy land while granting Israel broader powers in what the Palestinians see as part of a future state.
The decision drew international condemnation, and Trump on Tuesday reiterated his opposition to West Bank annexation.
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Gaza Peace Plan Stalls Amid Reports of US Allowing Hamas to Keep Some Arms, Israel Readying New Offensive
Israeli military vehicles drive past destruction in Gaza, as seen from the Israeli side of the Israel-Gaza border in southern Israel, Jan. 21, 2026. Photo: REUTERS/Amir Cohen
The US-backed plan to end the war in Gaza appears to have hit major roadblocks, with Hamas reportedly being allowed to keep some small arms and Israel readying its military for a new offensive to disarm the Palestinian terrorist group.
According to a New York Times report, officials involved in the US-led Board of Peace have drafted a plan that would let Hamas retain small arms while giving up longer-range weapons, a move Israeli officials warn would let the terrorist group maintain its grip on Gaza.
The compromise could further strain the already fragile ceasefire, under which further Israeli military withdrawals from Gaza are tied to Hamas’s disarmament.
The draft plan reportedly calls for a “phased disarmament” of Hamas over several months, with heavy weapons “decommissioned immediately.” However, details remain unclear on where surrendered arms would go or how the plan would actually be enforced.
The initial framework would also require “personal arms” to be “registered and decommissioned” as a new Palestinian administration takes charge of security in the war-torn enclave.
Israel has previously warned that Hamas must fully disarm for the second phase of the ceasefire to move forward, pointing to tens of thousands of rifles and an active network of underground tunnels still under the Islamist group’s control.
If the Palestinian terrorist group does not give up its weapons, Israel has vowed not to withdraw troops from Gaza or approve any rebuilding efforts, effectively stalling the ceasefire agreement.
The Israel Defense Forces (IDF) currently occupy 53 percent of the Strip, with most of the Palestinian population living in the remaining portion of the enclave under Hamas control.
Israeli Prime Minister Benjamin Netanyahu has insisted the country will not accept anything less than the full demilitarization of Gaza, pledging to prevent Hamas from carrying out another attack like its Oct. 7, 2023, invasion of and massacre across southern Israel. The attack, in which Hamas-led Palestinian terrorists killed 1,200 people, kidnapped 251 hostages, and perpetrated rampant sexual violence, launched the war in Gaza, where Hamas had total governing control before Israel’s military campaign.
Under US President Donald Trump’s 20-point Gaza peace plan, phase two would involve deploying an international stabilization force (ISF), beginning large-scale reconstruction, and establishing a Palestinian technocratic committee to oversee the territory’s administration.
According to media reports, the ISF could total around 20,000 troops, though it remains uncertain whether the multinational peacekeeping force will actually help disarm Hamas. Indonesia, one of the contributing members, announced this week that it could provide up to 8,000 soldiers.
Hamas has repeatedly rejected disarmament, with senior official Khaled Meshal most recently suggesting that the group has never agreed to surrender its weapons.
“As long as there’s an occupation, there’s resistance,” Meshal said during the Al Jazeera Forum in Doha on Sunday.
Amid rising tensions, Israel is planning to resume military operations in the Gaza Strip to forcibly disarm Hamas, with the Times of Israel reporting that the IDF is drawing up plans for a renewed major offensive.
Israeli Defense Minister Israel Katz warned that Hamas will be disarmed by force if it continues to violate the ceasefire and pose a threat to Israel’s security.
“If Hamas does not disarm in accordance with the agreed framework, we will dismantle it and all of its capabilities,” the Israeli defense chief said this month.
Since the ceasefire took effect last year, both sides have accused each other of violations. This month, Israeli officials said that Hamas “has violated the agreement and focused its efforts on restoring its military capabilities.”
If Israel undertakes a renewed offensive, it could be far more intense than the IDF’s previous operations in Gaza over the past two years of conflict, which were constrained by efforts to protect the hostages.
Israeli officials have insisted that Hamas terrorists will continue fighting as long as they have access to weapons.
Last week, the IDF announced that a Hamas terrorist responsible for a deadly 2004 double suicide bombing, which killed 16 Israeli civilians and wounded over 100, was killed in an Israeli airstrike in the Gaza Strip.
The operation was part of a series of targeted strikes against terrorist operatives, carried out in response to an attack by gunmen on Israeli troops in the northern Gaza Strip, during which a reservist officer was seriously wounded.
Captured in 2004 and sentenced to prison, Basel Himouni was later released and exiled to Gaza in a 2011 deal, in which Israel exchanged 1,027 terror prisoners for captive IDF soldier Gilad Shalit.
According to the IDF, since his release, Himouni “returned to recruiting attackers and directing terrorist activity.”