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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Synagogue in Rome Vandalized, Memorial Plaque Defaced Amid Surge in Antisemitic Attacks Across Italy
Antisemitic slogans deface the walls of the Beth Michael synagogue in Monteverde, Rome, marking the latest attack on the city’s Jewish community. Photo: Screenshot
A synagogue in Rome was defaced on Sunday night when unknown individuals vandalized the building and a memorial plaque honoring a Jewish child killed in a terrorist attack — the latest incident targeting the city’s Jewish community amid a relentless climate of hostility.
On Monday morning, the Beth Michael synagogue in Monteverde, a neighborhood in southwest Rome, was found defaced with antisemitic graffiti reading “Monteverde anti-Zionist and anti-fascist” and “Free Palestine.”
The synagogue’s memorial plaque honoring Stefano Gaj Taché — a two-year-old Jewish child murdered in the 1982 Palestinian terrorist attack on the Great Synagogue of Rome — was also vandalized.
Local police have launched an investigation into the latest incident, pursuing leads on two masked individuals captured on surveillance cameras near the synagogue.
Victor Fadlun, president of the Jewish Community of Rome, condemned the attack, denouncing it as part of a disturbing surge in antisemitic incidents targeting Italy’s Jewish community.
“This was all part of a climate of intimidation … Antisemitism in general has become a tool for political protest,” Fadlun said in a statement. “We have faith in the police and call for strong government intervention to stop this spiral of hatred.”
Italian Foreign Minister Antonio Tajani expressed solidarity with the local Jewish community, calling for swift action to hold the perpetrators accountable and reaffirming the country’s commitment to fighting this growing hatred.
“Antisemitism is an evil germ that must be eradicated from Europe and Italy. Antisemitism cannot be confused with criticisms that can be leveled at the Israeli government,” the top Italian diplomat said in a statement.
“We must guarantee the safety of all Jewish citizens, who must not be subjected to threats and violence,” Tajani continued.
The European Jewish Congress also condemned the incident, urging authorities to investigate “this hate crime and ensure that such acts are treated with the seriousness they deserve.”
“Defacing a memorial honoring a murdered child is an act of profound disrespect and a painful reminder of how antisemitism continues to poison our societies,” EJC wrote in a post on X.
“This is not ‘anti-Zionism.’ It is antisemitism: the targeting of Jewish memory, Jewish mourning, and Jewish history,” the statement read. “Stefano’s name is a symbol of one of Italy’s darkest terror attacks. His memory should be protected, not desecrated.”
We condemn the vandalism of the memorial plaque for Stefano Gaj Taché, the two-year-old Jewish child murdered in the 1982 Palestinian terrorist attack on the Great Synagogue of Rome.
Defacing a memorial honouring a murdered child is an act of profound disrespect and a painful… pic.twitter.com/wcG144OWL6
— European Jewish Congress (@eurojewcong) December 1, 2025
This latest incident comes amid a surge in antisemitism and anti-Israel sentiment across Europe and around the world since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
In Italy, Jewish individuals have been facing a surge in hostility and targeted attacks, including vandalism of murals and businesses, as well as physical assaults. Community leaders have warned that such incidents are becoming more frequent amid continued tensions related to the war in Gaza.
Last month, a group of Orthodox Jewish American tourists was brutally attacked at Milan’s Central Station by a pro-Palestinian individual.
The victim, who was with a group of 10 Orthodox Jewish tourists visiting Italy, was checking the departure board when an unknown individual began harassing him.
The attacker then allegedly chased the victim while punching and kicking him and striking him in the head with a blunt metal ring.
During the attack, the assailant reportedly shouted antisemitic insults and threats, including “dirty Jews” and “you kill children in Palestine, and I’ll kill you.”
In September, a Jewish couple was walking through Venice in traditional Orthodox clothing when three assailants confronted them, shouted “Free Palestine,” and physically attacked them, slapping both.
This incident followed another attack on a Jewish couple in Venice the month before, when a man and his pregnant wife were harassed near the city center by three unknown individuals.
The attackers approached the couple, shouting antisemitic insults and calling the husband a “dirty Jew,” while physically assaulting them by throwing water and spitting on them.
One of the assailants later set his dog on the couple in an attempt to intimidate them before the group stole their phones.
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Harvard Files Another Motion to Dismiss Antisemitism Lawsuit, Student Hits Back
Students walk on campus at Harvard University in Cambridge, Massachusetts, US, Nov. 19, 2025. Photo: Reba Saldanha via Reuters Connect
Harvard University has asked a US federal court to respond to a second and final motion to dismiss a lawsuit brought by a former graduate student who says the administration unlawfully refused to discipline students and faculty who harassed him for being Jewish.
Harvard submitted its first motion in October, charging that the alleged victim, Yoav Segev, has not backed his claim with evidence and that his grievance derived not from any legally recognizable harm but a disagreement over policy. Segev fired back on Nov. 17, with his attorneys writing in response that Harvard’s litigation strategy is a “morally indefensible” attempt to disappear allegations which they say the school knows are true.
As previously reported by The Algemeiner, Segev was mobbed in October 2023 by a crush of pro-Hamas activists led by Ibrahim Bharmal and Elom Tettey-Tamaklo, who stalked him across Harvard Yard before encircling him and screaming “Shame! Shame! Shame!” as he struggled to break free from the mass of bodies which surrounded him. Video of the incident, widely viewed online at the time, showed the group shoving keffiyehs — traditional headdresses worn by men in the Middle East that in some circles have come to symbolize Palestinian nationalism — in his face.
“The harassment also came from Harvard faculty, who publicly blamed Mr. Segev because his presence, as a Jew, was somehow ‘frightening’ to other students,” Segev’s attorneys wrote in a memorandum to the court. “This pervasive harassment also includes Harvard mistreating and misleading Mr. Segev to deny him a fair process while protecting and rewarding his attackers. Harvard ignores these allegations.”
They added, “Moreover, while the complaint focuses on Mr. Segev’s assault, ensuring harassment, and Harvard’s unreasonable response, it details the many other ways Harvard neglected the entire Jewish community, of which Mr. Segev is a member.”
Harvard implored the court to respond to its filing, saying Segev “does not attempt to explain how the facts alleged about that single, short-lived event — shouting and some brief instances of non-injurious physical contact — could be vile enough to have a systemic effect on his education experience.”
It continued, “Mr. Segev attempts to sweep in a purported ‘overall environment’ of events that predate his time at Harvard or that he did not experience. To that end, Mr. Segev retreads a litany of allegations copied from other lawsuits arguing that reliance on these allegations is proper because he ‘is a member of Harvard’s Jewish community, and he suffered … just as much as other Jewish students.’”
In the two years since the October 2023 incident, Bharmal and Tettey-Tamaklo not only avoided hate crime charges but even amassed new accolades and distinctions — according to multiple reports.
Bharmal went on to be conferred a law clerkship with the Public Defender for the District of Columbia, a government-funded agency which provides free legal counsel to “individuals … who are charged with committing serious criminal acts.” He also reaped a $65,000 fellowship from Harvard Law School to work at the Council on American-Islamic Relations (CAIR), an Islamic group whose leaders have defended the Palestinian terrorist group Hamas’s atrocities against Israelis on Oct. 7, 2023.
As for Tettey-Tamaklo, he walked away from Harvard Divinity School with honors, according to The Free Press, as the 2024 Class Committee for Harvard voted him class marshal, a role in which he led the graduation procession through Harvard Yard alongside the institution’s most accomplished scholars and faculty.
He is currently hired as a Harvard teaching fellow, according to a recent report by The Washington Free Beacon.
Harvard’s relationship with the Jewish community became a staple of American news coverage ever since some of its students cheered Hamas’s Oct. 7, 2023, massacre across southern Israel, in which Palestinian terrorists indiscriminately murdered Israelis while sexually assaulting both women and men. Later, students stormed academic buildings chanting “globalize the intifada”; a faculty group posted an antisemitic cartoon on its social media page; and the Harvard Law School student government passed a resolution that falsely accused Israel of genocide and ethnic cleansing.
Since US President Donald Trump’s election in November 2024, Harvard has attempted to turn over a new leaf, settling lawsuits which stipulate its adopting the International Holocaust Remembrance Alliance’s (IHRA) widely used definition of antisemitism and even shuttering far-left initiatives which were adjacent to extreme anti-Zionist viewpoints.
In July, the university announced new partnerships with Israeli academic institutions, saying it will establish a new study abroad program, in partnership with Ben-Gurion University of the Negev, for undergraduate students and a postdoctoral fellowship in which Harvard Medical School faculty will mentor and train newly credentialed Israeli scientists in biomedical research as preparation for the next stages of their careers.
Speaking to The Harvard Crimson — which has endorsed boycotting Israel — Harvard vice provost for international affairs Mark Elliot trumpeted the announcement as a positive development and, notably, as a continuation, not a beginning, of Harvard’s “engagement with institutions of higher education across Israel.” Elliot added that Harvard is planning “increased academic collaboration across the region in the coming years.”
Follow Dion J. Pierre @DionJPierre.
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Antisemitism in Healthcare Is a Public Health Crisis — and Must Be Treated as One
Illustrative: Medical staff work at the coronavirus disease (COVID-19) ward at Hadassah Ein Kerem Hospital, in Jerusalem January 31, 2022. REUTERS/Ronen Zvulun
While healthcare providers pledge to “do no harm,” that oath is being violated as antisemitism seeps into the very spaces meant to embody compassion and healing. This was the warning issued by Dr. Jacqueline Hart, who organized a medical conference on this issue, and emphasized that antisemitism in medicine endangers both patients and practitioners.
At the conference, titled “Addressing Antisemitism in Healthcare,” a Jewish medical student described classmates who erased her from social media groups when they learned she was Jewish, and chalked the names of Hamas “martyrs” (those who brutally murdered Jewish men, women, and children) outside the school on the anniversary of October 7.
Other Jewish medical students were labeled “colonizers,” “oppressors,” and “bloodthirsty Zionists” by their peers. A genetic counselor who petitioned to stop her professional association from platforming a speaker with a history of antisemitic rhetoric received death threats from colleagues, and had to walk into work with a police escort. One Jewish resident recalled a patient who sneered, “I don’t trust the Jew to treat me,” while the supervising physician said nothing.
Jewish patients within the mental health sphere are experiencing what’s known as traumatic invalidation — the denial or dismissal of one’s pain, experience, and humanity. Research shows that when people are silenced, minimized, or erased in this way, the psychological impact can be as damaging as other recognized traumas, leaving deep scars of mistrust, hypervigilance, and isolation.
And when bias permeates hospitals and clinics, everyone is at risk. Patients hesitate to disclose important personal information, practitioners experience significant harm, and the public’s faith in medicine erodes.
For these reasons, antisemitism in healthcare must be treated as a public-health crisis.
A National Call to Action
America’s great medical hubs — Boston, Chicago, New York, San Francisco, Philadelphia, Seattle, Atlanta, and others — have long set the pace for clinical innovation and high-quality care. Now they must lead again. Public and private leaders within healthcare must mobilize around confronting antisemitism head-on.
For example, longitudinal studies should be funded and conducted on the impact of antisemitism on patient outcomes, workforce retention, and mental health, and to develop antisemitism-reduction interventions — just as we do for smoking cessation or infection control.
Policies and practices that illuminate and address the issue must be implemented, including adding antisemitism metrics to existing patient-safety and employee-climate surveys; requiring academic medical centers and health systems to track and publicly report antisemitic incidents; and posting a Patients’ Bill of Rights that explicitly guarantees a care environment free from discrimination.
Healthcare facilities should review their dress codes and revise policies to prohibit staff from wearing political attire that could intimidate patients or colleagues. This will help to ensure that treatment environments remain safe and welcoming for all.
Mandatory training and education are needed, including integrating antisemitism education into cultural-competence curricula for students, residents, and continuing medical education for practicing clinicians.
Facilities should create anonymous reporting hotlines — either individually or collectively — where patients and workers can report antisemitic or other bias-related incidents without fear of retaliation, and facilities should also ensure there are penalties for retaliation.
Mental health services must be available for patients and health care workers who experience discriminatory treatment. Further, regulations should be reviewed and revised to guarantee that clinical environments remain free from antisemitic bias and other forms of hate.
Finally, medical schools’ LCME accreditation and hospital Joint Commission status should be made dependent on having an antisemitism-prevention program or training requirement.
Medicine’s social contract is built on safety, dignity, and trust. When Jewish clinicians who report antisemitism are told to “keep politics out of the hospital,” or Jewish patients fear revealing their identity, that contract is broken. The cure is neither complicated nor optional: study the problem, implement interventions, train the workforce, and enforce standards — just as we have done with other threats to public health.
What’s at stake is not only the well-being of Jewish patients and professionals, but the integrity of our healthcare system itself.
Sara A. Colb is the Director of Advocacy for ADL’s National Affairs division. Dr. Miri Bar-Halpern is the Director of Trauma Training and Services at Parents for Peace and a Lecturer in Psychology at Harvard Medical School, where she supervises psychology interns and psychiatry residents.
