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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.

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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Liberal Jews hail wave of Democratic victories a day after the election

(JTA) — While liberal Jewish Americans reveled in a blue wave of victories after Tuesday’s pivotal midterm elections, centrist and conservative voices issued words of caution about the increasing fragility of the country’s relationship with Israel.

The pro-Israel liberal group J Street hailed the results as a “resounding victory for new politics on Israel and Palestine,” celebrating that 98% of J Street-backed candidates were projected to win their races.

“We are proud to have supported a record number of candidates who share our commitment to Israel’s future, democracy and a peaceful resolution to the Israeli-Palestinian conflict,” Jeremy Ben-Ami, president of J Street, said in a statement that lists all the successful politicians that had the lobby’s support.

Voters, he argued, rejected the president’s policies and “made clear they want a different direction for America and a different approach in the Middle East.” He pointed to the losses of Republican stalwarts Susan Collins in Maine and Mike Lawler in New York, calling them “prominent champions of the old approach to Israel politics.”

The day before, J Street had said it “ran the largest super PAC investment in organizational history,” raising $10 million for more than 200 candidates. The lobby warned, however, that “AIPAC and its supporters will continue to influence American foreign policy, finding creative ways to override the will of voters with dark money.” AIPAC didn’t respond to requests for comment.

Halie Soifer, CEO of the liberal Jewish Democratic Council of America, likewise lauded the Democratic victories as a referendum on Trump, quipping that the president asked voters to “pretend he was on the ballot in the midterms, and Jewish Americans did just that.”

“Jewish voters are not a monolith, but they widely disapprove of Donald Trump,” she said in a statement, describing the administration’s agenda as “antithetical to core Jewish values.”

Soifer added, “Jewish Americans want leaders who will lower costs, defend our freedoms, stand against antisemitism, support Israel’s security, and hold the Trump administration accountable for its corruption, cruelty, and lawlessness.”

This cycle was JDCA’s largest-ever midterm Jewish voter engagement, involving a seven-figure investment in vast mobilization efforts, the group said in a statement.

JDCA noted that its political action committee ran many targeted ads, including in Ohio and Texas, where Democratic Senate candidates Sherrod Brown and James Talarico defeated their Republican rivals. The group also said its PAC funded ads for successful House candidates Cait Collins in New York, Piya Dandiya and Jared Moskowitz in Florida and Christina Hines in Michigan.

But not all Jewish Democrats were thrilled by the outcome.

Jeff Robbins, a Boston-based attorney and former Democratic Senate staffer, told the Jewish Telegraphic Agency, said the “obvious” bad news coming out of the election was the normalization of “a vitriolic, occasionally untethered, and all too often fact-less attack on Israel and its bona fides.”

A registered Democrat, Robins said, “it’s painful to hear the enemies of Israel celebrating as they have today, and claiming that this is their referendum on Israel.”

Robbins said that such habituation was already clear in last year’s election of New York City Mayor Zohran Mamdani, an outspoken critic of Israel. This cycle’s shift, he added, was apparent in the success of Abdul El-Sayed in his Michigan Senate race and the primary loss of Democratic Rep. Dan Goldman to former city comptroller Brad Lander.

Robbins also expressed concern about “the push among anybody wanting a career in the Democratic Party” to distance themselves from Israel, which in many cases amounts to antisemitism, he said.

He particularly called out the House wins of Christopher Rabb in Philadelphia, Claire Valdez and Darializa Chevalier in New York City, Melat Kiros in Denver and Troy Jackson in Maine. Jackson, Robbins added, ended up repeating anti-Israel diatribes that have become popular among many members of the progressive left.

“The fact that he defeats somebody who was a stalwart and very knowledgeable friend of Israel, Susan Collins, is more bad news,” he said.

Robbins stressed that the Jewish community must take the results as a “warning sign” and stop assuming that “raising money and honoring people and dinners” is sufficient, without “making the case in the public square.” Members of the pro-Israel Jewish community cannot “just assume that people will realize that, of course, the victims of a genocidal attack are not the perpetrators of a genocide,” he added.

At the same time, Robbins, who also served in the United Nations Commission on Human Rights under former president Bill Clinton, pointed to other results he was happy with. “The good news is that the Democrats elected a number of people who are moderate and therefore sensible when it comes to the realities of the Middle East, and those people’s voices in Congress may be a blessing.”

He acknowledged that the voices of these moderates who support Israel could be consequential in the Democratic caucuses in both the House and the Senate.

Jonathan Greenberg, director for combatting antisemitism at Defending Education and a former AIPAC staffer, called the election as “a disastrous night for the Republican Party.”

“I really don’t think there’s any way for a conservative to look at what happened last night and say that there’s a silver lining,” added Greenberg, who ran for state office in Illinois as a Republican in 2012 but now is unaffiliated.

He called upon Republicans to seize the opportunity to rebuild a stronger foundation, after “years of bad rhetoric and a cycle full of bad candidates.” He slammed Democrats for failing “to police their own side,” while also recognizing that some moderate Israel supporters were successful in this election.

“If the the more blue dog-type Democrats who got elected last night are willing to stand up to the crazies in their party and say, ‘This isn’t us, and you’re not welcome to say things like that in our party,’ then, yeah, that would be great,” he said.

Greenberg credited Rep. Jared Moskowitz, a Florida Democrat, for his outspokenness on this issue, while stressing that “he can’t be the only one.” In Moskowitz’s primary race, he was a staunch defender of Israel against progressive challenger Oliver Larkin.

“You have to have a critical mass of passionate people – the ascendant far left has that right now,” Greenberg added. “If the center doesn’t organize itself and forcefully push back, then they’ll lose.”

For Robbins, this tumultuous period for American Jews has been a long time in the making and is hardly a surprise. He said he has warned Israelis for the past 10 to 15 years about an anti-Zionist shift in the Democratic Party, but he has repeatedly received the response, “Hakol b’seder,” the Hebrew phrase for “everything is OK.”

“I would say, ‘No, kol is not b’seder,’” Robbins concluded.

This article originally appeared on JTA.org.

The post Liberal Jews hail wave of Democratic victories a day after the election appeared first on The Forward.

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Republicans made inroads with Jewish voters. Democrats won anyway.

Jewish voters appear to have moved toward Republicans in Tuesday’s midterm elections, even as Democrats won a sweeping victory and regained control of both chambers of Congress.

A national NBC News exit poll found that 68% of Jewish voters supported Democrats, compared with 31% who backed Republican candidates. The same polling firm found in 2024 that 78% of Jews backed Kamala Harris. In Michigan’s closely watched Senate race, Democrat Abdul El-Sayed underperformed in precincts with large Jewish populations compared with other statewide Democratic candidates.

That suggests a smaller Democratic advantage than in previous elections, though differences in polling methods make it difficult to measure the size of the shift.

But some Jewish Democrats dispute the idea that Jewish voters are turning away from their party.

Halie Soifer, chief executive of the Jewish Democratic Council of America, argued that “the Jewish vote was a critical component of a winning democratic coalition,” given that the blue sweep was so big. “This election was a tsunami. It was not won by any one state or by any one election. And therefore, I think it’s important to look at the national numbers, which indicate that the Jewish vote is unchanged from where it was in the last midterm election.”

Soifer pointed to a GBAO Strategies exit poll scheduled for release Thursday, showing that 72% of Jewish voters supported Democratic candidates. That is nearly identical to the 71% who voted for Kamala Harris in the 2024 survey also sponsored by J Street. But it is slightly lower than the 74% who supported Democrats in the 2022 midterms and the 77% who backed Joe Biden in 2020.

The results show a complicated picture. Jewish voters remain overwhelmingly Democratic even as some have grown frustrated with the party’s direction on Israel and antisemitism. And any Republican gains among Jewish voters were not enough to overcome the broader Democratic wave.

That was especially clear in Michigan, where El-Sayed, a fierce critic of Israel, defeated Republican Mike Rogers despite concerns among some Jewish Democrats about his views and rhetoric. An exit poll found that 60% of Jewish early voters still supported El-Sayed, while Rogers made some minor gains.

In New York’s 17th Congressional District, Republican Rep. Mike Lawler lost his reelection bid to Democrat Cait Conley, despite receiving overwhelming support in the heavily Hasidic neighborhoods of Rockland County.

Measuring the Jewish vote

Exit polls are not actual vote counts, and the Jewish samples in national surveys are relatively small. Steve Sheffey, a pro-Israel Democratic activist, warned in a Times of Israel essay last year that national polls not specifically designed to measure Jewish voters can produce significantly different results.

The same caution applies when comparing this year’s results with previous elections. Differences in sampling, religious identification and turnout make it hard to measure exactly how many percentage points the Jewish vote has shifted.

Two national surveys conducted earlier this year show Jewish voters remain firmly in the Democratic camp. A September poll by the Jewish Electorate Institute found that 71% of Jewish voters planned to support Democrats for Congress, compared with 23% who planned to support Republicans. Another survey, conducted by GBAO Strategies, found Democrats with a 67%-26% lead among Jewish voters. A 2021 poll found that 74% of Jewish voters approved of the way Joe Biden was handling the U.S.-Israel relationship and 68% had planned to vote for Democrats in the 2022 midterms.

JDCA’s Soifer said “widespread speculation” that Jewish Americans may be leaving the Democratic Party “proved to be absolutely false” nationwide. The outcome “was the largest repudiation of a sitting president that we’ve ever seen, and Jewish voters played a role in that,” she said.

Jewish Democrats crossed party lines in Michigan

Still, a stable Democratic majority does not necessarily mean Jewish voters are satisfied with the party.

The Jewish Electorate Institute survey in September found that 35% of Jewish Democrats said the rise of anti-Israel candidates made it harder to identify with their party. Michigan offered one of the clearest tests of whether those concerns could cause Jewish Democrats to cross party lines in particular races without abandoning their party altogether.

The Mercury Public Affairs survey of 482 Jewish voters who cast ballots before Election Day found that, among Jewish voters who said they backed Sen. Elissa Slotkin in 2024, 23% voted for Rogers this time, and among those who voted for Harris in the presidential election, 18% crossed over to Rogers, while another 11% voted for someone else or skipped the Senate race.

A Republican Jewish Coalition spokesperson pointed to election returns in heavily Jewish precincts as further evidence of a shift. Sam Markstein said unofficial results of Huntington Woods showed a 30-percentage-point shift toward Rogers compared with 2024, while Southfield Township shifted 12.9 points, Birmingham 11.4 points and West Bloomfield Township 7.1 points. The RJC spent $2 million to target the approximately 50,000 Jewish voters in those neighborhoods.

Analysis by Millions of Michiganians, a progressive Super PAC, of 72 precincts with the highest number of Jewish voters, showed El-Sayed receiving 60% of the vote, underperforming the Democratic gubernatorial nominee by just 6.2 percent, with a shift of 1.3 percent compared to 2024.

What comes next?

The larger question is what these results mean for the Democratic Party’s relationship with Jewish Americans.

Soifer acknowledged concerns about the direction of her own party, but maintained, “This election wasn’t about Israel, including for Jewish voters.” She added that the group, along with other liberal Jewish organizations, plans to “play a large role” in helping set the agenda of the new Democratic majorities in Congress.

Nonnegotiable Michigan, a coalition of Michigan rabbis and Jewish Democrats opposing El-Sayed, said in a statement on Wednesday that they hope the party “will govern by reuniting our coalition, delivering for the American people, and rejecting the divisive voices and worldview of those who traffic in antisemitism.”

Other organizations called for continued engagement with leaders in both parties to confront antisemitism and extremism. “We don’t need to agree on everything to know that their partnership will be key to countering antisemitism and protecting democracy,” said Amy Spitalnick, CEO of the Jewish Council for Public Affairs.

Democrats also celebrated major victories by prominent Jewish politicians, including Pennsylvania Gov. Josh Shapiro, Illinois Gov. JB Pritzker and Georgia Sen. Jon Ossoff. Their success could strengthen their standing in the party in shaping the debate over Israel and antisemitism and raise their profiles as possible contenders for the 2028 presidential nomination.

The post Republicans made inroads with Jewish voters. Democrats won anyway. appeared first on The Forward.

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From pop icon to outspoken Zionist: Boy George’s emotional visit to Nova

(JTA) — RE’IM, Nova Festival Memorial Site, Israel – Iconic 80s pop star Boy George is in Israel this week. He’s made all the usual stops on a celebrity visit: met with the president, placed a note in the Western Wall and, of course, performed two concerts. But it was his visit to the Nova Festival Memorial Site near Kibbutz Re’im on Tuesday that underscored the main reason for his visit.

An outspoken supporter of Jews and Israel, even as he has faced a backlash from within the music industry, the iconic ’80s pop star said that hearing about the massacre and seeing the site where more than 360 people were killed on Oct. 7, 2023 had only strengthened his convictions.

“I saw what happened on October 7… I was up very early, and I saw it, and it just horrified me,” Boy George told a press conference on Tuesday, following a tour of the memorial with former hostages, survivors and other members of the Tribe of Nova Community Association.

“But what horrified me more was hearing people that have no connection to what happened telling me it wasn’t true, that it was made up, and that I shouldn’t believe it,” he said.

Boy George, a British singer who achieved international fame in the 1980s with Culture Club and hits such as “Do You Really Want to Hurt Me?” and “Karma Chameleon,” holds a pioneering place in modern pop history. With his androgynous look, Rastafarian-inspired dreadlocks and oversized hats, the white singer challenged conventional ideas about gender and sexuality at a time when doing so could come at a cost.

He countered convention again in the wake of the Oct. 7 attacks, speaking out on behalf of Jews and Israel when parts of an entertainment industry were calling for boycotts and blacklists of Israeli performers and their allies.

Boy George, 65, told journalists in Israel this week that he had lost long-time friends over his position on Israel, but said he was not particularly troubled by it, because he felt he was doing the right thing.

“I feel odd being thanked for doing what’s just normal,” he said. “Music should make people feel safe, celebrated, and like they belong. That’s the music I want to make.”
The singer said some of the reactions to his support for Israel have been “shocking to me, but also a bit predictable.”

He said that the attacks against him have ranged from bashing his music to calling him “irrelevant,” and even accusing him of being a “Zionist.”

“Until I started getting called a Zionist, I hadn’t really explored what it meant, and then I was like, ‘well, I guess it must be,’” Boy George said. “In the end, I just put a thing up [on social media] saying, ‘I’m a Zionist, get over it.’”

Two incidents this year solidified his support for Jews and Israel. In April, he arrived in the London Jewish neighborhood of Golders Green and witnessed the aftermath of the stabbing of two Jewish men. He later went on British television, tearily condemning the attack and calling for support for “our Jewish community.”

In May, at a travelling exhibit about the Nova attack, he heard the testimony of a young survivor, May Hayat. The 33-year-old Tel Avivian witnessed the murder of two friends before Hamas terrorists set her free.

Moved by Hayat’s story, the singer wrote “We Will Dance Again,” a slogan he borrowed from the Tribe of Nova community. Released on July 26, its lyrics include, “you say genocide / I say war.”

“One of the things I’ve always hated doing is explaining why I’ve written something,” Boy George said of the song, which drew massive criticism from some in the music industry but has become an anthem for Israelis.

“Very often, what I write is sort of personal, a little bit surreptitious, secretive… but I’m afraid with ‘We Will Dance Again,’ there was no secrecy or subtext whatsoever,” he said.

“I kept hearing that word [genocide] over and over and over and obviously, I’ve done a bit of research on the word, and I know it wasn’t the right word and I felt, well, if it’s being bandied about by every single person that I speak to, then maybe I should put it in the song,” he said.

The singer also highlighted another line from the song: “If you’re ever confused / I stand with the Jews.”

The singer said he doubted the song would get airplay, “but it really wasn’t about that… it was about what do I need to do about what I feel deeply inside.”

Speaking to the Jewish Telegraphic Agency, Hayat said she was flattered that Boy George was inspired to write a song after hearing her story, but added that this was precisely why she now devotes her time to telling others what happened on Oct. 7.

“If I was saved and I am still alive, then I have to tell this story for myself and for those who can’t tell their story,” she said. The song “strengthens me in doing what I am doing.”

Boy George said that being at the site of the Nova festival was “very powerful.”
“Obviously, you can see there’s a lot of healing that’s gone on, and that’s really important because an outsider never knows what they’re supposed to feel,” he said, after touring the memorial, which includes photos of each victim, as well as tributes from friends and family.

Boy George was accompanied to the Nova site by Sylvan Adams, president of the World Jewish Congress Israel. Adams, together with the Museum of Tolerance Jerusalem and Live Nation Israel. Boy George was accompanied to the Nova site by Sylvan Adams, president of the World Jewish Congress Israel. Adams, together with the Museum of Tolerance Jerusalem donated 1,500 concert tickets to Nova survivors and bereaved families so they could attend Saturday night’s concert.

“At a time when too many international artists have chosen to boycott Israel or remain silent in the face of antisemitism, you chose to come,” said Adams. “You used your voice and your international platform to stand with the Jewish people, despite the threats and boycotts. That takes courage. And moral clarity.”

This article originally appeared on JTA.org.

The post From pop icon to outspoken Zionist: Boy George’s emotional visit to Nova appeared first on The Forward.

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