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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Abdul El-Sayed and Jamie Raskin sidestep Hasan Piker, and Israel, in Michigan campaign stops
(JTA) — ANN ARBOR – As Michigan U.S. Senate candidate Abdul El-Sayed made campaign stops with a prominent Jewish congressional leader on Wednesday, there was one subject neither he, nor his Democratic allies onstage, were interested in discussing.
“Don’t any reporter ask me again about Hasan Piker,” Michigan U.S. Rep. Debbie Dingell told the crowd at an Ann Arbor, Mich., town hall, to cheers. “It’s not what November is about.”
Dingell’s crack was the only time the prominent left-wing streamer’s name was mentioned at all during the pair of El-Sayed rallies that day. Piker’s recent comments that American Jews who “tie” themselves to Israel would “suffer the consequences of the actions of that state” prompted uproar from several corners of Democratic leadership. Despite this, El-Sayed’s new Jewish campaign surrogate, U.S. Rep. Jamie Raskin of Maryland, avoided the topic altogether.
That reluctance to talk about Piker on the campaign trail Wednesday extended to the candidate himself. El-Sayed didn’t mention Piker, nor Israel, once in either of his campaign stops with Raskin, except when asked directly by reporters.
The former county health official campaigned with Piker during the primary — including at one stop at the University of Michigan a stone’s throw away from Wednesday’s event — as the two made opposition to Israel a central issue of his candidacy. But at a press conference following his Ann Arbor event, El-Sayed described Piker as “a streamer in California,” adding that the media was putting too much focus on his most prominent supporter.
“I’m less interested in going to the tabloid version of our politics where we cover this as who’s in, who’s out, who’s up, who’s down, who’s talking to who,” El-Sayed said. “I’m a lot more interested in talking to the people in the state who had a bum deal because of Donald Trump and the politics that [El-Sayed’s GOP opponent] Mike Rogers has been the epitome of for a very long time.”
Raskin, one of the most prominent Jewish Democrats in the House, also showed a reluctance to talk about Jewish voters in general. The Jewish Telegraphic Agency asked the congressman in Ann Arbor how he would sell El-Sayed to Jewish Democrats uncomfortable with his rhetoric. In response, he did not mention Jewish concerns.
“Those of us who have been fighting Donald Trump and his authoritarianism and corruption and violence against American citizens and immigrants for 10 years now understand that this is an essential referendum about the future,” Raskin said in response. “Will we have democracy or will we have autocracy?”
He added that he has been “campaigning for Democrats all over the country,” and praised the party for being “a very big tent.”
“Just like any big family Thanksgiving dinner, there can be arguments and people jostling, and there’s unruliness,” Raskin said. “But fundamentally, we all believe in democracy and freedom and the progress and prosperity of our people.”
Yet questions about Piker, and how close the movement he represents may come to remaking the Democratic Party’s values, hang over both Michigan’s Senate race and the future of Jewish inclusion in the party. As the party fights to retake Congress this fall, some liberal Jewish voters believe the growing backlash against Israel among the “big tent”’s progressive wing is damaging their historic coalition. A growing number of Jewish voters in Michigan who previously backed Democrats are now supporting Rogers instead, and El-Sayed’s association with Piker is often cited as a key reason why.
In playing the role of uniter, Raskin is slaloming carefully between the party’s different factions. Before campaigning with El-Sayed, the congressman stumped for Michigan Rep. Hillary Scholten, a moderate Democrat who has withheld her endorsement of El-Sayed while specifying his association with Piker as a sticking point.
Also being silent on the rallies is a key target of Piker’s: Michigan state Sen. Jeremy Moss, whose likeness the streamer had made his latest comments in front of. The Jewish and pro-Israel Democratic congressional candidate is running in a heavily Jewish district that encompasses Oakland County, where El-Sayed’s second rally of the day took place. In recent days, Moss said that El-Sayed was “going to have to demonstrate some serious outreach to Oakland County’s Jewish community.” He declined to comment to JTA about the day’s rallies.
As they largely avoided the elephant in the room among Democrats, El-Sayed and his allies also preached the importance of party unity in taking on their Republican opponents.
“There’s a big effort to divide us,” Raskin told the second rally’s audience in Farmington Hills. “They’re trying to pick on disagreements in our party, trying to exacerbate conflict, because we have freedom of thought in our party and freedom of speech in our party and freedom of dialogue.”
This article originally appeared on JTA.org.
The post Abdul El-Sayed and Jamie Raskin sidestep Hasan Piker, and Israel, in Michigan campaign stops appeared first on The Forward.
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Dolly Parton’s legacy includes the Jewish children’s book program she inspired
(JTA) — Dolly Parton, the singer who died Tuesday at age 80 after a brief bout with cancer, was mourned around the world as a stellar songwriter, consummate country hitmaker, savvy entrepreneur and generous philanthropist.
In Jewish circles, she was also remembered as the inspiration for PJ Library, a program that sends free children’s books to Jewish families in order to foster Jewish values and traditions.
In 2015, when Harold Grinspoon launched PJ Library, he took a page from Parton, who a decade earlier had started Imagination Library, a literacy program that mails free children’s books to families across the U.S.
After hearing Parton interviewed about the program, Grinspoon, a philanthropist in and out of the Jewish community, signed on as a sponsor of the Imagination Library in Western Massachusetts, where he lives.
“We should create a Jewish version of Imagination Library,” said Grinspoon, according to a 2023 recollection by his daughter-in-law and president of the Harold Grinspoon Foundation, Winnie Sandler Grinspoon.
“Harold was looking for ways to build Jewish literacy,” she wrote. “He was witnessing a lack of connection to the values, stories, and traditions that have been at the center of the Jewish experience for millennia.”
Two decades later, PJ Library has more than 670,000 subscribers in 40 countries.
On Tuesday, in a tribute to Parton, PJ Library and the Harold Grinspoon Foundation recalled a meeting between the two in 2023. According to an Instagram post, “she shared the following with him: ‘I am honored to get to help inspire a love of reading in children. They truly are our future.’”
“Harold remembers Dolly as ‘a truly amazing person — not only a great artist, but a great entrepreneur and philanthropist,” according to the post. “We honor Dolly for educating millions, for her remarkable career, her kindness, her art, and especially her generosity.”
“Dolly’s generosity of spirit extended far beyond inspiring the creation of PJ Library,” Alex Zablotsky, PJ Library’s executive director, told the Jewish Telegraphic Agency.
Parton drew inspiration for her art and philanthropy from her hardscrabble roots in rural Tennessee. She was one of 12 kids growing up in a one-room log cabin in the Smoky Mountains. Parton’s father never learned how to read or write.
“This actually started because my father could not read and write, and I saw how crippling that could be,” Parton said of the Imagination Library at a ceremony where she was awarded a Carnegie Medal for her partnership with a pediatric hospital in East Tennessee, now named for Parton.
“My dad was a very smart man. And I often wondered what he could have done had he been able to read and write. So that is the inspiration,” she said.
Parton had a close bond with other Jews, notably Sandy Gallin, the manager who guided her from Nashville to mainstream pop stardom, according to the Forward.
When Gallin died in 2017, Parton said, “Nobody could quite get how the Christian Southern girl and the New York Jewish boy could have so much in common. But it was real.”
One trouble spot, however, came in a 1994 interview with Vogue Magazine, when Parton mused about starting a television series about a country singer who turns to gospel music. She gave up the idea, she said, because “most of the people out here [Hollywood] are Jewish and it’s frightening for them to promote Christianity.”
She later apologized in a letter to Abe Foxman, then head of the Anti-Defamation League, JTA reported at the time.
“I know how stereotypes can be hurtful,” she wrote. “Like all Americans of good will, I recognize the importance of rejecting prejudice.”
Foxman accepted her apology. “Whatever she said was unfortunate, and she recognizes that,’” Foxman told The New York Times. “I know it’s not easy for celebrities to publicly say they made a mistake. As far as we are concerned, the matter is behind us.”
On Tuesday, Laura Liebman, director of development for The Bronfman Fellowship for young Jewish leaders, paid tribute to the singer, who was a feminist and an ally of the LGBTQ+ community.
“Dolly somehow managed to transcend race, class, religion, politics and gender,” Liebman wrote in an essay for eJewishPhilanthropy. “As the Jewish community becomes increasingly siloed, we could all learn from Dolly’s radical acceptance and show more love and compassion for our fellow Jews.”
This article originally appeared on JTA.org.
The post Dolly Parton’s legacy includes the Jewish children’s book program she inspired appeared first on The Forward.
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Second Reform synagogue in Israel has windows broken
(JTA) — TEL AVIV – A window was broken at a Reform synagogue on Sunday in the central Israeli city of Ramat Hasharon less than two weeks after a similar incident occurred in Jerusalem in an incident the mayor called an act of vandalism.
Congregation Darchei Noam called the incident a hate crime, and Ramat Hasharon Mayor Itzik Rochberger condemned the incident and called for police investigation.
Police said the damage was most likely caused by rocks thrown at the building during the night but said the motive remained under investigation.
Rabbi Eli Levin, who leads Darchei Noam, said a heavy paving stone had been used to smash the window.
“This wasn’t children playing and a stone accidentally being thrown,” Levin told JTA.
The incident came just over a week after vandals broke into Kol HaNeshama, a prominent Reform synagogue in Jerusalem’s Baka neighborhood. In that occurrence, a group of youths smashed a window, entered the prayer hall, damaged artwork and tore down Pride flags displayed by the congregation. No worshippers were present at the time. Police opened an investigation but have not publicly announced any arrests.
“The smashing of the windows tonight at the Reform synagogue in the city is a serious act of vandalism and we will not let it pass without response,” Rochberger said, calling on police to thoroughly investigate the attack and bring those responsible to justice.
He added that Ramat Hasharon was committed to “freedom, tolerance, pluralism and coexistence” between religious and secular residents and said the city would not allow extremists to intimidate residents or damage the fabric of communal life.
“We will stand together against any attempt to harm the character of Ramat Hasharon and the values on which it is founded,” Rochberger said.
Democrats MK Gilad Kariv, a Reform rabbi who previously headed Israel’s Reform movement, linked the attack to recent violence against Reform congregations, businesses operating on Shabbat and anti-government protesters.
“They will smash and break – we will repair and build,” he wrote on X.
Darchei Noam was founded in Ramat Hasharon in 1981 and serves residents of that city, Herzliya and northern Tel Aviv. The congregation holds egalitarian services in which women and men participate equally and also runs educational programs, bar and bat mitzvah preparation and community volunteer activities, according to its website.
The congregation spent years fighting for the right to build a permanent synagogue. After the municipality declined to allocate land to a non-Orthodox congregation, the dispute ultimately reached Israel’s High Court of Justice, which ruled that the community could receive a plot.
Darchei Noam said it would hold its regular Friday night service as planned and called on supporters to attend in a show of solidarity following the attack.
“We will continue and we will not be deterred,” Levin said. “We will continue to hold egalitarian ceremonies and celebrate the holidays in our Jewish-Israeli way.”
The incident came as Ramat Hasharon and nearby Herzliya have been locked in disputes over businesses operating on Shabbat. In June, a Tel Aviv court dismissed a petition seeking to force the Ramat Hasharon municipality to enforce its existing Shabbat closure bylaw at the BIG Fashion Glilot shopping complex after the city pledged to apply the law under a new enforcement policy.
The municipality has simultaneously sought Interior Ministry approval to amend the decades-old bylaw to permit businesses to open on Saturdays in designated areas. Rochberger has repeatedly defended that effort, saying Ramat Hasharon should remain pluralistic and protect both freedom of religion and freedom from religion.
Just a few hundred meters away from the synagogue, businesses in the Neve Israel neighborhood of Herzliya have repeatedly been vandalized after opening on Shabbat. The local Othello ice cream shop was attacked three times before its owners stopped opening on Saturdays, citing safety concerns, while the windows of the nearby Pasta Basta restaurant were smashed in late July. Pasta Basta continued operating on Shabbat.
Herzliya Mayor Yariv Fisher has urged residents to support businesses that remained open on Saturdays.
“This will only spur me to keep working day and night to ensure that Herzliya remains a beacon of liberalism,” Fisher wrote on Facebook. “I invite the public to support all the city’s restaurants, entertainment businesses and cafes.”
Jerusalem has seen a parallel fight over Shabbat commerce in recent weeks. Cafe Basimta, near the Mahane Yehuda market, has faced weekly demonstrations by haredi Orthodox protesters since early July over its decision to remain open on Saturdays. Police have been deployed repeatedly at the site as protesters and counterprotesters faced off. A 75-year-old woman was arrested this month on suspicion of repeatedly vandalizing the cafe by damaging its lock and throwing garbage at the premises.
This article originally appeared on JTA.org.
The post Second Reform synagogue in Israel has windows broken appeared first on The Forward.
