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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Jan Schakowsky retracts endorsement in a congressional race over candidate’s AIPAC funding
(JTA) — Rep. Jan Schakowsky withdrew her endorsement of a congressional candidate in a neighboring Illinois district on Thursday, citing the AIPAC pro-Israel lobby as a reason.
Schakowsky endorsed Donna Miller, the Cook County commissioner, in the 2nd Congressional District last month. Now, she said, she cannot let her endorsement stand.
“Illinois deserves leaders who put voters first, not AIPAC or out-of-state Trump donors,” said Schakowsky, who herself was an AIPAC stalwart early in her tenure. “I cannot support any candidate running for Congress who is funded by these outside interests.”
Schakowsky’s comments reflected the increasing toxicity of AIPAC’s brand in Democratic politics — and an acknowledgment that the pro-Israel group is in fact playing a role in the district ahead of next month’s primary election.
Like two other candidates in different Illinois races, Miller has received contributions from a number of AIPAC-affiliated donors. She has also gotten boosts from ads paid for by brand-new local groups that have been accused of being AIPAC shell organizations.
But AIPAC has not endorsed her, and it has not put its name, or that of its affiliated super PAC, United Democracy Project, on any of the ads.
The dustup comes as AIPAC prepares to hold a major convening behind closed doors.
Back in early 2020, nearly 20,000 people attended AIPAC’s policy conference in Washington, D.C. When the group resumed in-person gatherings post-pandemic in 2023, it stuck with much smaller, closed-door affairs.
This week, after several years in which the lobby grew increasingly radioactive, fueled by backlash against the war in Gaza, the only public sign of its conference came from acknowledgement in Israeli media that Prime Minister Benjamin Netanyahu had canceled his plans to attend in person.
An AIPAC source confirmed late Thursday that a conference was taking place Sunday to Tuesday and said it would feature U.S. politicians from both parties as well as Israeli officials, including Netanyahu and opposition leader Yair Lapid, by video. The gathering would focus on “the evolving threats facing Israel; the negotiations with Iran; solidarity with the Iranian people seeking freedom from a brutal regime; continued U.S. security assistance; and expanding joint defense cooperation,” according to the source, who said the conference was meant “to further accelerate the community’s political efforts this election cycle.”
Even before that cycle got underway, AIPAC was looming large. Having targeted progressive politicians like “Squad” members Jamaal Bowman and Cori Bush in 2024, AIPAC drew the ire of many on the left. And its public image has become increasingly scrutinized as it has supported unconditional military aid to Israel throughout its war in Gaza.
This month’s primary in New Jersey’s 11th Congressional District was a coming-out party for AIPAC’s current strategy. There, it spent more than $2 million to attack a progressive Democrat, Tom Malinowski, who had joined dozens of his colleagues in saying he would support conditions on military aid to Israel under certain circumstances. An anti-Israel progressive prevailed.
Now, the group has shifted its energies to Illinois, one of the next states to hold primaries, scheduled for March 17.
The United Democracy Project has so far spent more than $750,000 in support of Chicago City Treasurer Melissa Conyears-Ervin in the 7th Congressional District, according to its federal filings.
Conyears-Ervin, a former state representative, is up against a crowded field that includes state Rep. La Shawn Ford, who said he turned down support from UDP because he would not support unconditional military aid to Israel; Jason Friedman, a longtime Jewish federation leader and real estate developer; and Kina Collins, who protested for a ceasefire in Gaza in November 2023 with anti-Zionist groups Jewish Voice for Peace and IfNotNow.
In three other races, the group has been accused of covertly backing candidates. Former Rep. Melissa Bean, state Sen. Laura Fine and Miller have not been formally endorsed by AIPAC, but have all received contributions from a number of donors who have also given to AIPAC. Fine raised $1.2 million last quarter — $1 million of which came from donors who’ve given to AIPAC-affiliated groups, according to the Washington Post, mostly from outside Illinois. Bean and Miller have reported more than $400,000 and $875,000 in donations from AIPAC donors, respectively.
They’ve also gotten boosts from ads paid for by Elect Chicago Women and Affordable Chicago Now, a pair of new organizations that have been accused of being AIPAC shell organizations. Like the Malinowski attack ads and others from the UDP playbook, the ads did not mention Israel.
The Democratic Majority for Israel PAC, another pro-Israel advocacy group, jumped in on Thursday, endorsing both Bean and Miller.
Fine’s opponents include Kat Abughazaleh, a progressive 26-year-old Palestinian-American who has called for an end to U.S. weapons sales to Israel and accuses Israel of committing genocide; and Daniel Biss, the Jewish mayor of Evanston who is the grandson of Holocaust survivors and supports the Block the Bombs Act that would limit some weapons from being sold to Israel.
One of Bean’s opponents in the 8th district, Junaid Ahmed, spoke against AIPAC at a joint press conference with Biss, plus candidates from the two other races where AIPAC is thought to have been spending. Ahmed’s platform includes ending all military aid to Israel and a right of return for Palestinians.
First elected in 1998, Schakowsky, who is Jewish, was once an AIPAC acolyte herself. Back in 2010, facing a challenger from the right who made Israel an issue in their campaign, she boasted of having a 100% record of voting with AIPAC; the lobby, meanwhile, said that it did not endorse candidates but noted that Schakowsky “has an excellent record on issues important to the pro-Israel community.” Over time, though, she emerged as a senior leader among the pro-Israel progressives, becoming a headliner at conferences of the liberal pro-Israel lobby J Street and protesting against Israeli government actions. She announced last year that she would not run again.
Responding to Schakowsky’s endorsement reversal, Miller did not mention AIPAC. Noting that she and Schakowsky had been friends for decades, she said her campaign would continue to focus on affordability issues.
Schakowsky added that she would continue to endorse Biss, who’s been outspoken against AIPAC amid reports of its involvement in Illinois’ congressional races, to replace her.
Biss responded enthusiastically on Thursday. “Proud to be endorsed by @RepSchakowsky,” he tweeted, “and proud to NOT be endorsed by AIPAC and MAGA donors.”
The post Jan Schakowsky retracts endorsement in a congressional race over candidate’s AIPAC funding appeared first on The Forward.
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Door-to-Door Anti-Israel Boycott Campaigns in Britain Raise Alarm Bells Over Hostile Environment Toward Jews
Protesters from “Palestine Action” demonstrate on the roof of Guardtech Group in Brandon, Suffolk, Britain, July 1, 2025. Photo: REUTERS/Chris Radburn
Across Britain, local Jewish communities are raising alarms bells over pro-Palestinian boycott activists going door-to-door to track residents who refuse to shun Israeli products, fueling an increasingly hostile and intimidating environment for Jews and Israelis.
Earlier this week, South Yorkshire Police, which serves Sheffield and surrounding areas in northern England, opened an investigation following a violent clash in the Woodseats neighborhood, in the southern part of the city, between the anti-Israel activists demanding residents boycott Israeli goods and opponents who called them “Jew hunters.”
Known as Sheffield Apartheid Free Zone (SAFZ), this anti-Israel group has been active for months across neighborhoods in Sheffield and other parts of the United Kingdom.
As part of a broader effort to undermine the Jewish state internationally, the group distributes materials urging boycotts of Israeli products, claiming that “Israel thrives on international support.”
“When we choose not to buy Israeli goods, it hurts them in the most central place – their economy. Boycotts have worked before. They were a powerful factor in ending apartheid in South Africa and together we can replicate that success,” says one of the group’s propaganda materials.
Sparking outrage among local Jewish communities and political leaders, the group reportedly tracks residents’ responses, noting whether they are “no answer, not interested, or supportive.”
Earlier this week, a violent confrontation erupted in the Woodseats neighborhood in northern England after pro-Israel activists who had learned of the group’s activities on social media arrived on the scene.
Jean Hatchet, a local activist, confronted the anti-Israel, pro-Palestinian demonstrators, following them through the streets while shouting “Jew hunters are coming” and waving a sign reading “No tolerance for Jew hatred.”
According to Hatchet’s testimony, one group member snatched the sign from her hands and struck her on the head, prompting her to file a police complaint alleging assault motivated by religion.
In an interview with the Daily Mail, Hatchet claimed the group actively maintains a “blacklist” of anyone who supports Israel.
“They’re taking addresses of people who don’t agree with their point of view,” the pro-Israel activist said. “We have data protection regulations in this country and they’re committing acts that cross the boundaries of what’s permitted.”
Similar door-to-door boycott campaigns have been reported in Bristol and Hackney in England, Cardiff in Wales, and Belfast and Glasgow in Northern Ireland and Scotland.
Last Saturday, pro-Palestinian activists were filmed going door-to-door in Brighton, a coastal city in southern England, asking residents to sign pledges to boycott Israeli products.
Vicky Bogel, founder of the pro-Israel group “Jewish and Proud” in Brighton, denounced the incident after witnessing eight teams of volunteers moving systematically from house to house with clipboards and lists of addresses.
“They found out who has ‘Zionist tendencies’ and who doesn’t and where they live,” Bogel told the Jewish Chronicle. “This is cunning and dangerous activity; we’re talking about an intimidation campaign at another level.”
Peter Kyle, the British trade secretary and a member of Parliament representing Brighton, strongly condemned these latest incidents, calling for police investigations into the groups for potential hate crimes and incitement.
However, Sussex Police, which covers the Brighton area, said that “there is currently no evidence of criminal activity,” while acknowledging that the reports are under review.
The Israeli embassy in London also condemned the incidents, calling them a “disgrace” and warning that such campaigns fuel intimidation and hostility toward Jewish communities across the country.
“Compiling lists of homes and businesses to enforce a boycott of Israeli products is not principled protest, it is intimidation,” the statement read.
“Targeting people and shops because of their Israeli identity echoes some of the darkest chapters of European history,” it continued. “Decent people should call this out, clearly and without hesitation.”
What happened in Brighton and Sheffield was a disgrace. Compiling lists of homes and businesses to enforce a boycott of Israeli products is not principled protest, it is intimidation.
Targeting people and shops because of their Israeli identity echoes some of the darkest… pic.twitter.com/BO7IhidcuW
— Israel in the UK
(@IsraelinUK) February 18, 2026
Earlier this month, the Community Security Trust (CST), a nonprofit charity that advises Britain’s Jewish community on security matters, revealed in an annual report that it recorded 3,700 antisemitic incidents in the UK in 2025, the second-highest total ever in a single calendar year and an increase of 4 percent from the 3,556 in 2024.
Last year averaged 308 antisemitic incidents each month — an exact doubling of the 154 monthly average in the year before the Hamas-led Oct. 7, 2023, invasion of southern Israel.
Antisemitic incidents had fallen from the record high of 4,298 in 2023, which analysts say was fueled by Hamas’s Oct. 7 attack — the biggest single-day massacre of Jews since the Holocaust.
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Two Men Spit, Say ‘Free Palestine’ as They Attempt to Gain Access to Jewish Center in Dallas
Two young men who attempted to gain entry to a Jewish life center in Dallas by claiming to be window cleaners. Photo: Screenshot
Jewish community leaders on Monday denounced an antisemitic incident in which two men trespassed the grounds of the Olami Dallas Center in Texas and demanded entry to the home of its rabbi by claiming to be window cleaners.
According to StandWithUs, the perpetrators rang the doorbell of Rabbi Yaakov Rubin, who refused to let them, in response to which one of the men spat on the property as the other said “Free Palestine.” StandWithUs added that they also said “fake Jews” during their attempt to gain access to the building.
However, after realizing they were caught on camera, one of the perpetrators then yelled: “I love the Jews.”
StandWithUs shared video footage of the incident.
“There’s much brazenness required to walk up to a house, in an attempt to intimidate a Jewish Life center, and its host family, ring the doorbell, and say, ‘Free Palestine,’” Rubin said in a statement included in a press release StandWithUs issued following the incident. “This requires us to be that much bolder and proud of our Jewishness and Israel, through open pride, a strong sense of identity and nurturing our mission from G-d. We don’t run, won’t hide, we will be a light to the world.”
The incident at the Olami center comes amid a period of anti-Jewish violence in the US that is unprecedented in the country’s history. Since the Hamas-led Oct. 7, 2023, massacre across southern Israel, Jews have been murdered on the streets of Washington D.C., firebombed in Colorado with Molotov cocktails, and gang assaulted. In a recent incident just last month, a young man apparently radicalized by the far right set the Beth Israel Congregation on fire over its “Jewish ties,” a catastrophic event which has shut down the Jewish house of worship for the foreseeable future. Another arsonist struck the San Francisco Hillel building in December.
In Monday’s press release, Jordan Cope, director for policy and education at StandWithUs, said this latest incident is a reminder of the degree to which antisemitism is coupled with anti-Zionism.
“The youth’s mention of ‘fake Jews’ before his subsequent ‘free Palestine’ assertion followed by his ‘I love the Jews’ comments, is a clear reminder of how bigots all too often disingenuously disguise their antisemitism as a matter of Middle Eastern politics,” Cope said. “Efforts to intimidate the Jewish people into abandoning their pride of their indigenous homeless ultimately seek to intimidate Jews into silence and submission at a time where antisemitism continues to run rife throughout the West.”
He added, “Antisemitism is an age-old hatred. Anti-Israel sentiment is its newest spear.”
For several consecutive years, antisemitism in the US has surged to break “all previous annual records,” according to a series of reports issued by the ADL since it began recording data on antisemitic incidents.
The FBI disclosed similar numbers, showing that even as hate crimes across the US decreased overall, those perpetrated against Jews increased by 5.8 percent in 2024 to 1,938, the largest total recorded in over 30 years of the FBI’s counting them. Jewish American groups have noted that this rise in antisemitic hate crimes, which included 178 assaults, is being experienced by a demographic group which constitutes just 2 percent of the US population.
The wave of hatred has changed how American Jews perceive their status in America.
According to the results of a new survey commissioned by the Anti-Defamation League (ADL) and the Jewish Federations of North America, a majority of American Jews now consider antisemitism to be a normal and endemic aspect of life in the US.
A striking 57 percent reported believing “that antisemitism is now a normal Jewish experience,” the organizations disclosed, while 55 percent said they have personally witnessed or been subjected to antisemitic hatred, including physical assaults, threats, and harassment, in the past year.
The survey results revealed other disturbing trends: Jewish victims are internalizing their experiences, as 74 percent did not report what happened to them to “any institution or organization”; Jewish youth are bearing the brunt of antisemitism, having faced communications which aim to exclude Jews or delegitimize their concerns about rising hate; roughly a third of survey respondents show symptoms of anxiety; and the cultural climate has fostered a sense in the Jewish community that the non-Jewish community would not act as a moral guardrail against violence and threats.
Follow Dion J. Pierre @DionJPierre.



(@IsraelinUK)