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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher
The strong do what they can, the weak suffer what they must.
This phrase has been invoked by political pundits and leaders, including the Canadian Prime Minister Mark Carney, over the past few days as the world was plunged into Donald Trump’s fever dream of the conquest of Greenland. Yet what they neglected to mention is the quotation’s source and context in which it was uttered.
But both are crucial if we are to fully appreciate the troubling relevance of the phrase and the somber light the German-Jewish thinker Leo Strauss cast on it.
The phrase first crops up in the History of the Peloponnesian War, the ancient Athenian historian Thucydides’ account of one of the most consequential events in the history of the West. In the midst of their war against Sparta, an Athenian fleet lands on the small island of Melos, which they have been ordered to annex or annihilate. The dialogue that follows is entirely the creation of Thucydides, who strips away what he believed were the pleasant fictions we tell to blind ourselves to the reality of human nature.
Despite the Melian delegation’s appeals, the Athenian commanders are unmoved. “Nature always compels men to rule over anyone they can control,” they tell the Melians.“We did not make this law…but we will take it as we found it and leave it to posterity forever, because we know that you would do the same if you had our power as would anyone else.”
Yet the Athenians are tragically blind to the corollary: Human beings will always resist and rebel against those who try to invade them. When the Melians refused to submit, the Athenians were as good as their word; upon breaching the city walls, they slaughtered the men and sold the women and children into slavery. Shortly later, full of their conviction that might makes right, the Athenians decide to invade Sicily — an act of hubris which leads to a catastrophic defeat and a fate like the one they meted out to the Melians.
These world-altering events bring us to Leo Strauss, the man who Harold Bloom once described as a “political philosopher and Hebraic sage.” Born into an Orthodox Jewish family in 1899, by the 1930’s Strauss had won the reputation as a brilliant and not always orthodox political theorist. With the rise of Nazism, Bloom had the means and foresight to quit his native country in 1937. He became something of an itinerant intellectual, finding a series of academic appointments at Columbia University, University of Chicago, and the New School while writing many of his best-known books, including Natural Right and History and Thoughts on Machiavelli.
Over time, Strauss also became known as the éminence grise of neo-conservatism, the hawkish postwar ideology that viewed foreign policy through the harsh lens of political realism and has been credited with influencing the Bush Administration’s cataclysmic decision to invade Iraq. For his critics, it hardly helped that Strauss was influenced by the writings of the Nazi-adjacent and antisemitic legal theorist Carl Schmitt, who favored strong executive authority and believed that the politics of a nation and policies of the state must respond to the distinction between friend and enemy.
An advocate of “reading between the lines,” Strauss basically sets the traditional interpretation of Thucydides and the significance of the Melian dialogue on its head. Most students of Thucydides believe he sides with Pericles, the Athenian leader who, in his famous funeral oration, declares his city as the school for all of Greece. And why not? Thanks to its openness to ideas and debate, Athens excelled in the arts and sciences. No less important, thanks to its sense of civic responsibility, the city’s citizen army excelled in military prowess and power.
That this shining example of democracy should, at the end of a two-decade war, have been defeated and occupied by brutish if not barbaric Sparta marks one of history’s great tragedies. And yet, Strauss suggests we misunderstand the nature of the tragedy. The Periclean vision is inspiring, he allows, but it was also the reason why Athens lost the war. Strauss claims that Thucydides knew this as well. Just like his contemporary Plato, the ancient historian instead thought the best of all models was the closed society of Sparta rather than the open society of Athens.
By “best,” what Strauss meant is that cities like Sparta are best positioned to maintain the endurance and stability of the state and those who look to it for their security. In turn, this requires such states to embrace what he called the “Athenian thesis” which boils down to the claim made by the Athenian commander at Melos: The strong, indifferent to justice or moderation, do what they can while the weak suffer what is meted out to them. After all, Athens was itself an expanding empire that absorbed other cities into its alliance whether they wished to join or not.
Of course, we have no idea what Strauss would have thought about Donald Trump’s efforts to slap tariffs on islands inhabited only by penguins and annex other islands inhabited by people who have made clear they have no desire to become American. But I suspect that Strauss would remind us that the relentless pursuit of power and property is not unique to narcissistic sociopaths. Instead, states are almost always and necessarily driven by the will to expand. And therein lies the true tragedy.
The post Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher appeared first on The Forward.
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120th anniversary of the Forverts advice column “Bintel Brief”
מזל־טובֿ! דעם 20סטן יאַנואַר 2026 איז געוואָרן 120 יאָר זינט דער גרינדונג פֿון „אַ בינטל בריוו“ — דער עצות־רובריק פֿונעם פֿאָרווערטס. די רובריק איז פֿאַרלייגט געוואָרן פֿונעם גרינדער און לאַנגיאָריקן שעף־רעדאַקטאָר אַב קאַהאַן אין 1906.
כּדי אָפּצומערקן דעם יום־טובֿ ברענגען מיר אײַך צוויי זאַכן:
• ערשטנס, אַן אַרטיקל וועגן אַ טשיקאַווען בריוו וואָס איז אָנגעקומען אין דער פֿאָרווערטס־רעדאַקציע אין יאַנואַר 1949, פֿון אַ לייענער וועמעס זון האָט חתונה געהאַט מיט אַ קריסטלעכער פֿרוי
• צווייטנס, אַ פֿאָרווערטס־ווידעאָ אויף ייִדיש וועגן דער געשיכטע פֿון „אַ בינטל בריוו“, מיטן געוועזענעם פֿאָרווערטס־רעדאַקטאָר באָריס סאַנדלער און דער פֿאָרווערטס־אַרכיוויסטקע חנה פּאָלאַק.
The post 120th anniversary of the Forverts advice column “Bintel Brief” appeared first on The Forward.
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Report: Khamenei Moved to Underground Bunker in Tehran
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks in a televised message, after the ceasefire between Iran and Israel, in Tehran, Iran, June 26, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
i24 News – Amid tense expectation of US strike on key assets of the Islamic regime, Iran’s Supreme Leader Ali Khamenei was moved into a special underground bunker in Tehran, the Iran International website reported on Saturday.
The report further added that the supreme leader’s third son Masoud Khamenei has taken over day-to-day management of the leader’s office, functioning as the de facto main channel for coordination vis-à-vis the executive branches of the government and the security forces.
The report describes Khamenei’s hideout as a “fortified site with interconnected tunnels.”
On Thursday US President Donald Trump said that a “massive” naval force was heading toward Iran.
“We have a lot of ships going that direction just in case. We have a big flotilla going in that direction. And we’ll see what happens,” Trump told reporters.
“We have an armada. We have a massive fleet heading in that direction, and maybe we won’t have to use it. We’ll see,” Trump added.
The USS Abraham Lincoln, along with three destroyers, was spotted making its way to the Middle East from Asia, according to ship-tracking data.
