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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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New Evidence in Leaked Classified Documents Case Links Netanyahu Advisor
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime Minister’s office in Jerusalem, Aug. 10, 2025. Photo: ABIR SULTAN/Pool via REUTERS
i24 News – During an appeal hearing at the District Court over the decision not to extend restrictions in the classified documents case, police revealed new correspondence between Yonatan Urich and Eli Feldstein.
The messages suggest that Feldstein, an advisor to Prime Minister Benjamin Netanyahu, was aware of the secret document and its potential leak.
Feldstein was also summoned for further questioning at Lahav 433 amid suspicions of obstruction during a late-night meeting in a parking lot.
The correspondence, dated October 13, 2024, was exchanged on the encrypted messaging app Signal. Feldstein reportedly wrote to Urich that he was considering taking advantage of a visiting Bild reporter to discuss the document. Urich responded: “Let Hasid handle it, why waste your time on it,” referring to the reporter as a “nuisance.”
Police stated that the messages contradict Urich’s previous claims that he had never seen or heard of the secret document, showing that he was not only aware of it but also discussed its publication with Feldstein.
Last Thursday, the court rejected a request to remove Urich from the Prime Minister’s Office and denied lifting restrictions on Chief of Staff Tzachi Braverman and Omer Mansour. Judge Menachem Mizrahi wrote that the requests lacked “evidentiary, substantive, proportionate, or purposeful justification,” and saw no reason to extend prohibitions on contact or work for the respondents.
The new revelations are likely to intensify scrutiny of the roles of senior aides in the handling of classified material within the Prime Minister’s Office.
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Senior Iranian UN Diplomat in Geneva Defects, Seeks Asylum in Switzerland
Swiss flags flutter on the Swiss Parliament Building (Bundeshaus), after the weekly governmental meeting in Bern, Switzerland, Jan. 29, 2025. Photo: REUTERS/Denis Balibouse
i24 News – A senior Iranian diplomat posted to the United Nations’ European headquarters in Geneva has reportedly defected and applied for political asylum in Switzerland, according to diplomatic sources cited on Sunday by the Iranian opposition outlet Iran International.
The diplomat, Alireza Jiranieh Hokambad, served as a minister-counselor, the second-highest-ranking position in Iran’s UN delegation in Geneva.
According to the report, he left his post and submitted an asylum request for himself and his family, citing fears of persecution should he return to Iran.
Sources said Hokambad’s decision was driven by concerns over the ongoing political and social unrest in Iran, as well as doubts about the stability of the Islamic Republic’s governing structure. Swiss authorities have not yet issued an official response to the asylum application.
Hokambad joined Iran’s Geneva delegation in 2017 and represented Tehran in several UN-affiliated economic bodies, including forums focused on trade, development, and investment.
Diplomatic sources noted that increasing international support for protesters in Iran, coupled with strong criticism from European leaders, has heightened unease among Iranian diplomats stationed across Europe.
According to the report, several other Iranian diplomats have discreetly contacted European authorities in recent weeks to explore the possibility of seeking asylum.
European sources added that some governments are considering easing asylum procedures for Iranian diplomats, even in cases where applicants are unable to demonstrate an immediate and direct threat to their lives.
Defections by Iranian diplomats during periods of domestic unrest are not without precedent. In the aftermath of Iran’s 2009 “Green Movement” protests, a number of senior diplomats posted in countries including Norway, Finland, Italy, and Belgium resigned and sought asylum, publicly condemning the Tehran government’s violent crackdown.
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World Leaders Show Caution on Trump’s Broader ‘Board of Peace’ Amid Fears for UN
FILE PHOTO: U.S. President Donald Trump is interviewed by Reuters White House correspondent Steve Holland (not pictured) during an exclusive interview in the Oval Office in the White House in Washington, D.C., U.S., January 14, 2026. REUTERS/Evelyn Hockstein/File Photo
Governments reacted cautiously on Sunday to US President Donald Trump’s invitation to join his “Board of Peace” initiative aimed at resolving conflicts globally, a plan that diplomats said could harm the work of the United Nations.
Only Hungary, whose leader is a close Trump ally, gave an unequivocal acceptance in response to the invitations, which have been addressed to some 60 nations and began arriving in European capitals on Saturday, according to diplomats.
Other governments appeared reluctant to make public statements, leaving officials to express concerns anonymously about the impact on the work of the U.N..
The board would be chaired for life by Trump and would start by addressing the Gaza conflict and then be expanded to deal with other conflicts, according to a copy of the letter and draft charter seen by Reuters.
Member states would be limited to three-year terms unless they pay $1 billion each to fund the board’s activities and earn permanent membership, the letter states.
“This simply offers permanent membership to partner countries who demonstrate deep commitment to peace, security, and prosperity,” the White House said in a post on X.
Italian Prime Minister Giorgia Meloni, visiting South Korea, told reporters her country was “ready to do our part,” although it was not clear whether she was specifically referring to Gaza or the broader peace.
Canada’s Prime Minister Mark Carney said on Sunday he had agreed to Trump’s Board of Peace for Gaza in principle although details were still being worked out.
The Board of Peace’s mandate was only authorized by the United Nations Security Council through 2027 and was solely focused on the Gaza conflict.
‘DARK TIMES’
The inclusion of a “charter” in the invitation letter stoked concerns among some European governments that it could undermine the work of the United Nations, which Trump has accused of not supporting his efforts to end conflicts around the world.
“It’s a ‘Trump United Nations’ that ignores the fundamentals of the U.N. charter,” said one diplomat.
Three other Western diplomats said it looked as if it would undermine the United Nations if it went ahead.
A further three diplomats and an Israeli source said that Trump wanted the Board of Peace to eventually have a broader role beyond Gaza that would oversee the other conflicts that Trump has said he has resolved.
The leaders of France, Germany, Italy, Hungary, Australia, Canada, the European Commission and key Middle East powers were among those invited to sit on the Board of Peace, according to officials.
“Declaring that durable peace requires pragmatic judgment, common-sense solutions, and the courage to depart from approaches and institutions that have too often failed,” the document showed.
In what appeared to be directed at the United Nations, the document added that there was a “need for a more nimble and effective international peace-building body.”
Trump, who covets the Nobel Peace Prize, said in the letter that the board would convene in the near future, adding: “This board will be one of a kind, there has never been anything like it!”
In public comments in response to a reporter’s question, a senior UN official did not address the plan directly, but said the United Nations was the only institution with the moral and legal ability to bring together every nation, big or small.
“And if we question that … we fall back and very, very, dark, times,” Annalena Baerbock, president of the United Nations General Assembly, told Sky News, adding that it was up to individual states to decide what to do.
The White House on Friday named some individuals who will sit on the board, which would outlive its role supervising the temporary governance of Gaza, under a fragile ceasefire since October.
They included US Secretary of State Marco Rubio, President Donald Trump’s special envoy Steve Witkoff, former British prime minister Tony Blair and Trump’s son-in-law, Jared Kushner.
Israel and the Palestinian terrorist group Hamas signed off on Trump’s plan, which says a Palestinian technocratic administration will be overseen by an international board, which will supervise Gaza’s governance for a transitional period.
TRUMP GOES FOR GLOBAL PEACE ROLE
“It’s going to, in my opinion, start with Gaza and then do conflicts as they arise,” President Donald Trump told Reuters in an interview earlier this week.
Many rights experts and advocates have said that Trump overseeing a board to supervise a foreign territory’s governance resembles a colonial structure, while Blair’s involvement was criticized last year due to his role in the Iraq war and the history of British imperialism in the Middle East.
The White House did not detail the responsibilities of each member of the board. The names do not include any Palestinians. The White House said more members will be announced over the coming weeks.
It also named a separate, 11-member “Gaza Executive Board” to support the technocratic body.
This would include Turkish Foreign Minister Hakan Fidan, U.N. Middle East peace coordinator Sigrid Kaag, United Arab Emirates International Cooperation Minister Reem Al-Hashimy, Israeli-Cypriot billionaire Yakir Gabay and officials from Qatar and the United Arab Emirates.
Israeli Prime Minister Benjamin Netanyahu’s office said the composition of this board had not been coordinated with Israel and contradicted its policy – possibly a reference to Fidan’s presence, as Israel objects to Turkish involvement. Israel’s government also has a tense relationship with Qatar. An Israeli government spokesperson declined to comment beyond the statement.