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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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‘The first time my band ever encountered such hostility’
[On Aug. 2, a performance by the klezmer band Dobranotch at a large folk festival in Galicia, Spain, was cut short when pro-Palestinian members of the audience began heckling the musicians and then throwing stones and other objects at them, targeting the band over recent concert appearances they made in Israel.
Afterwards, the festival organizers released a statement, explaining that they cancelled the concert out of concern for the musicians’ safety. The organizers also condemned the fact that “an event historically rooted in peaceful cultural exchange, community gathering, and musical celebration was disrupted by violence.”]
Dobranotch has a special connection with Galicia. In the early years of the band, we visited and performed there many times and developed a deep affection for its traditional music and culture. After many years away, we were glad to be invited back to perform at Festival de Pardiñas, a large local folk festival.
A few months before the event, the organizers informed us that the festival supported Palestine and that some members of the audience might display Palestinian flags. They asked how we would feel about this, given that our music is associated with Jewish culture. We replied that we had no objection, but did not want to be pressured into making political statements from the stage. This appeared to be fully understood.
We received a warm welcome, and the festival was well organized, with several thousand people in attendance. When we stepped onto the stage, a couple of Palestinian flags were visible in the audience. During our performance, more flags were attached to the barrier in front of the stage, and an enormous Palestinian flag was unfolded. A small but very vocal group at the front of the stage began chanting and held up handwritten signs demanding that we “say something about Palestine.”
I do not usually make political statements from the stage on behalf of the band. However, as the pressure continued to grow, remaining silent no longer felt possible. I therefore decided to share my personal views. I said that we are living through a period of growing polarization and radicalization in many parts of the world, visible in very different contexts, including the Israeli-Palestinian conflict, Russia’s aggression against Ukraine, and political divisions in the United States. My message was simple: We need to be kinder to one another.
But the pressure only intensified. They wanted me to speak more, and they tried to hand me a Palestinian flag to wave from the stage. I tried to explain that, in my view, the Israeli-Palestinian conflict is complicated — and the moment I said the word “complicated,” the crowd erupted.
I wanted to continue my statement, but I was not given the chance to do so.
A group of people shouted, insulted us and made hostile gestures. A person carrying a flag managed to get onto the stage. Objects began flying towards the stage, including stones. One of my fellow musicians was hit by a stone. At that moment, we realized that the situation had crossed a line and decided to stop the concert.
escândalo em Pardinhas, algum sionista no palco pic.twitter.com/yh6JNZDZEY
— maNu 🌰 (@nuMaGz) August 2, 2026
As we were leaving the stage, someone from the festival team, obviously shocked by the situation, suggested that I simply say “Free Palestine” so the performance could continue.
I support the right of all people, including both Israelis and Palestinians, to live in freedom, dignity and safety. But repeating political slogans under pressure would have been both meaningless and unacceptable.
The organizers subsequently announced that the concert was being stopped for safety reasons and reiterated the festival’s support for Palestine.
After the concert, we discovered evidence suggesting that the protest had been planned and coordinated in advance. We found social-media posts published before the festival accusing us of having performed in “occupied Palestine,” apparently referring to a previous concert in Tel Aviv, and calling for a boycott of our performance.
This was the first time Dobranotch had encountered such hostility, whether as a group performing Eastern European Jewish traditional music or as anti-war emigrants from Russia. It is deeply regrettable and disturbing that such a radicalized and hostile atmosphere could have developed at a traditional culture festival.
The incident shows how difficult public discussion has become when artists are expected to repeat prescribed political formulas rather than being allowed to express a thoughtful position — or simply to choose not to make political statements from the stage at all.
We look with deep sadness at the amount of violence and radicalization in the world, and we wish for peace, safety and freedom for everyone. We believe that our music can do more to bring people together than political arguments ever could. This is where we want to focus our energy.
The post ‘The first time my band ever encountered such hostility’ appeared first on The Forward.
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After settling antisemitism claims, Columbia now faces lawsuit from Palestinian students
A group of current and former Palestinian students and faculty at Columbia University filed a lawsuit this week, alleging that the university discriminated against them because of their Palestinian identity and treated them less favorably than other students engaged in political advocacy.
Filed in New York State Supreme Court, the complaint accuses the university of encouraging the mistreatment of Palestinian students by holding “unfair and biased disciplinary hearings” and creating a “hostile and unsafe environment” following Hamas’ Oct. 7 attack on Israel that sparked university-wide protests and tensions on campus. The lawsuit alleges that the university “actively participated in and amplified the racially, ethnically, and politically motivated targeting of Palestinian students, staff, and faculty.”
The case is the latest in a string of legal battles born out of Columbia’s handling of campus protests. In July 2025, the Ivy League university on New York’s Upper West Side agreed to pay $21 million to settle charges by the Equal Employment Opportunity Commission that alleged a hostile work environment for Jewish employees as a part of its federal resolution agreement with the Trump Administration.
In February 2026, the university also settled with a group of Jewish plaintiffs that had alleged the university failed to protect them from antisemitism. As a part of that settlement, Columbia agreed to implement additional programming to address antisemitism.
The new lawsuit alleges that Columbia discriminated against Palestinian students by, among other things, retaining private investigators to surveil students involved in a March 2024 “Resistance 101” teach-in. The event featured Khaled Barakat, whom the U.S. State Department has identified as a leader of the Popular Front for the Liberation of Palestine, which the U.S. has designated a foreign terrorist organization. Following the event, the lawsuit states that six students were suspended from the university and evicted from Columbia housing.
The suit also accuses the university of failing to treat physical assaults of Palestinian students seriously, citing alleged incidents where keffiyehs were forcibly removed from Palestinian students, and an incident where a student sprayed a foul-smelling substance at pro-Palestinian demonstrators in January 2024.
That incident was initially investigated by the New York Police Department as a possible hate crime, with some claiming that the substance was a military grade chemical weapon, but Columbia later announced that the substance was a legal, non-toxic novelty fart spray. The students involved were suspended, but eventually reached a settlement with Columbia after arguing that they had wrongfully portrayed the incident as a chemical attack rather than a “harmless expression of his free speech.”
It also challenges Columbia’s decision to call in New York police to clear protest encampments and arrest demonstrators in the spring of 2024.
Plaintiffs include lecturer and former anthropology student Hadeel Assali, who allegedly canceled her classes so that students could attend Pro-Palestinian protests and who made headlines earlier this year when she gave a talk at the City University of New York’s law school called “The Underground in Gaza.” That lecture, and her dissertation at Columbia overseen by Mahmood Mamdani, father of New York City Mayor Zohran Mamdani, sought to examine “the history and usage of tunnels in Gaza, focusing on land use and social organization in resistance to colonization,” apparently referring to the Hamas tunnel network.
Other plaintiffs include Bahia Munem, a former lecturer at Columbia’s Center for the Study of Ethnicity and Race; Mahdi Sabbagh, a Ph.D. student; Maryam Alwan, who graduated from Columbia in 2025 and was a student leader in the pro-Palestinian movement who was arrested during the encampment protests; and Layla Saliba, who earned a master’s degree in social work from Columbia in 2025.
In April 2025, the Columbia office of Institutional Equity investigated Saliba and Alwan for their role in writing an op-ed in the campus newspaper Columbia Spectator that called on the university to stop admitting Israeli students who had served in the Israel Defense Forces. The university later dropped its investigations into the two activists.
The lawsuit seeks monetary damages under New York City Human Rights Law, which prohibits discrimination or harassment based on race, creed, national origin, immigration status, or citizenship.
Columbia University did not immediately respond to the Forward’s request for comment.
The post After settling antisemitism claims, Columbia now faces lawsuit from Palestinian students appeared first on The Forward.
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Francesca Hong, pro-Palestinian democratic socialist, polling far ahead in Wisconsin governor’s race
(JTA) — One week after notching a significant primary victory in a Midwestern purple state, pro-Palestinian progressives are looking to repeat their success in Wisconsin.
The Badger State’s chaotic Democratic primary for governor ends Tuesday with state Rep. Francesca Hong, a democratic socialist, polling comfortably in the lead. Despite the best efforts of the state’s Democratic establishment, and the concerns of Wisconsin Jewish groups, Hong appears well positioned to win the primary — leaving many in the state concerned about her electability in the general.
Hong’s record on Israel and antisemitism is of concern to Wisconsin Jews, as well as Democratic figureheads more broadly. She has appeared on livestream fundraisers with Hasan Piker, the left-wing strident Israel critic who has also rallied with Hong, as well as twice with Michael Beyer, a.k.a. “Mike from PA,” who has called Jewish identity “a constructed ethnicity, this demonic ethnicity, wholly invented.”
On one of her appearances with Beyer, Hong urged constituents to fundraise for people on the “front lines in Gaza.”
A poll of likely voters one week before the race, conducted by nonpartisan outlet State Navigate, showed Hong with a commanding lead. Forty-four percent of those surveyed said they favored Hong, twice the total who backed Milwaukee County Executive David Crowley, the next-closest candidate. Only 17% of the same voter sample said they identified as democratic socialists, possibly indicating that Hong — whose platform has emphasized working families, healthcare, and data centers — has found wider appeal beyond her movement.
The party’s left flank is buoyed by Abdul El-Sayed’s victory last week in the U.S. Senate primary in Michigan, and hopes that a repeat success is possible in a neighboring Great Lakes state with a similarly purple voting bloc. But El-Sayed performed far short of the comfortable victory many polling outlets had predicted, squeaking a winning margin of just under 1%.
That may not be the case this time. Polling from Marquette Law School, considered the gold standard in the state, has also consistently shown Hong with a wide lead. Despite entering the race with little name recognition, Hong has benefitted from both a national progressive populist push and a crowded, musical-chairs Democratic field that burst with seven candidates at its peak.
The race has today whittled down to four candidates, with Crowley having re-entered the field after previously suspending his campaign. The flip came after Lt. Gov. Sara Rodriguez, the preferred candidate of Crowley and many other institutionalist Democrats, dropped out of the race following an accounting scandal. Former Lt. Gov. Mandela Barnes, the party’s 2022 U.S. Senate nominee and a once-promising figure in the state, also dropped out after failing to gain traction.
During her campaign, Hong apologized for having called the police on a vandalized Israeli flag in her district in December 2023, which at the time she had called “highly antisemitic” and urged to be investigated as a hate crime.
Explaining why she now regrets making the call, Hong recently told the Milwaukee Journal Sentinel, “The image was cropped and incomplete to misrepresent anti-Zionism as antisemitism – a distinction I take seriously.”
Hong’s impact on Israel policy as governor of Wisconsin would be limited. But she has called Israeli Prime Minister Benjamin Netanyahu’s government “genocidal” and pushed the state to overturn a ban on government contracts with businesses that boycott Israel. She has also criticized Wisconsin’s current moderate Democratic governor for backing the International Holocaust Remembrance Association’s controversial definition of antisemitism.
Hong’s general-election success may hinge on the broader electorate’s views of the Democratic Socialists of America. This week a co-chair of the DSA drew further concern from Jewish Democrats after appearing in a viral interview on The New Yorker’s podcast. Megan Romer called the Oct. 7, 2023, Hamas attacks in Israel “largely inevitable” and said she “probably would have” joined a pro-Palestinian rally in New York the day after the attacks if she’d been able to attend.
Prior to Oct. 7, Hong’s state house campaigns had expressed some positive feelings toward Jews and Jewish causes. In January 2023 her campaign sold a Hebrew-language shirt, with proceeds going to Jewish Social Services of Madison.
“Team Hong has upped our commitment to uplifting multiculturalism,” Hong’s campaign wrote on Twitter at the time. She included praise of the symbolic significance of the number 18 in Hebrew and of the Hebrew phrase “L’chaim.”
This article originally appeared on JTA.org.
The post Francesca Hong, pro-Palestinian democratic socialist, polling far ahead in Wisconsin governor’s race appeared first on The Forward.

