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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Georgetown Newspaper Editorial Board Accuses Israel of ‘Genocide,’ Calls for Divestment
Georgetown University students on March 23, 2025 in Washington, DC. Photo: Andrew Thomas via Reuters Connect
A Georgetown University-affiliated student newspaper last week issued an editorial which argued that the school has been “complicit in Israel’s genocide,” describing the world’s lone Jewish state as an illegitimate entity that should be isolated.
“There is no doubt in the mind of The Georgetown Voice‘s Editorial Board that Israel has been committing genocide in Gaza,” proclaimed The Georgetown Voice, an alternative, far-left publication founded in 1969. “There is no critical mass or breaking point at which elites — including the administrative elite at Georgetown — will suddenly reform their conscience.”
The editorial board condemned what it falsely labeled as Israel’s “decades-long settler colonial project and apartheid system” and appeared to blame the entirety of the Gaza conflict on Israel while absolving Hamas, the Palestinian terrorist group that started the war with its Oct. 7, 2023, massacre of Israelis, of wrongdoing.
“We must ask ourselves why every person in Gaza or the West Bank does not elicit the same righteous anger (and frenzied whitewashing or bigotry and divisiveness) that erupted after the assassination of Charlie Kirk,” the paper charged, referring to the American conservative activist who was assassinated in September. “While some — certainly not all — members of Congress have half-heartedly called for a ‘pause’ in the violence at some point, the vast majority of them were simultaneously voting to arm Israel.”
The editorial continued, “The morally bankrupt acts of our representatives made Americans complicit in this genocide. That should enrage and galvanize something in all of us. Sadly, at Georgetown, that’s not what we see.”
Capping off its philippic, the Voice broadsided the Anti-Defamation League (ADL) — accusing the civil rights organization of “anti-Palestinian advocacy” and drifting “rightward … under the leadership of current CEO Jonathan Greenblatt” — and calling for Georgetown’s divestment from Israel on the grounds that Israel is an “apartheid regime” in the same mold as Afrikaner-dominated South Africa until the 1990s.
“If the school gives any weight to the values it claims to represent, it will reconsider its rejection of the divestment referendum from last spring and move to cut all ties with Israeli and Israel-supportive institutions immediately,” the Voice concluded, hinting at the expulsion from campus of Jewish groups such as Hillel and Chabad. “We do not say this lightly; taking action is challenging; however, in the face of such atrocities, there are no excuses for inaction.”
The Voice is not the first student newspaper to promote anti-Zionism while curating facts, sources, and quotes to confect a negative image of Israel.
In 2022, The Harvard Crimson, the official newspaper of Harvard University, endorsed the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate the world’s lone Jewish state on the international stage as a step toward its eventual elimination.
“BDS remains a blunt approach, one with the potential to backfire or prompt collateral damage in the form of economic hurt. But the weight of this moment — of Israel’s human rights and international law violates and of Palestine’s cry for freedom — demands this step,” it said. “As a board, we are proud to finally lend our support to both Palestinian liberation and BDS — we call on everyone to do the same.”
At Georgetown, anti-Zionism may be fostered by foreign influence in the form of exorbitant donations.
According to a report published in June by the Institute for the Study of Global Antisemitism Policy (ISGAP) — titled, “Foreign Infiltration: Georgetown University, Qatar, and the Muslim Brotherhood” — Georgetown University has received over $1 billion in funding from the Qatari government over the last two decades. The 132-page document revealed dozens of examples of ways in which Georgetown’s interests are allegedly conflicted, having been divided between its foreign benefactors, the country in which it was founded in 1789, and even its Catholic heritage.
“The Qatari regime targets Georgetown due to its unrivaled access to current and future leaders. Over two decades, that investment has paid off — embedding Muslim Brotherhood scholars and narratives deep within the American academic and political culture,” Dr. Charles Asher Small, executive director of ISGAP, said in a statement on the report. “This masterful use of soft power is not only about Georgetown. It is how authoritarian regimes are buying access, narrative control, and ideological legitimacy — and too many universities are willing sellers.”
The ISGAP report called on policymakers to take action now and prevent the university’s becoming any closer to a country whose ideals may threaten US interests and ideals.
“It is time to designate the Muslim Brotherhood as a terrorist organization. As we saw, pro-Hamas antisemitism in the US has moved from rhetoric to outright terrorism on the streets of Washington,” Small said, referring to the antisemitic shooting of two Israeli embassy staffers in May. “Just three miles from the site of the murders outside the Jewish Museum, Georgetown has been the center of a 50-year indoctrination campaign aimed at infiltrating the highest echelons of US society with murderous antisemitism.”
Follow Dion J. Pierre @DionJPierre.
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‘Hamas in a Suit’: Melanie Phillips Says the US Must Stop Treating Qatar as an Honest Broker
British author and journalist Melanie Phillips speaking at the National Conservatism Conference in Brussels, Belgium in April 2024. Photo: Nicolas Landemard / Le Pictorium via Reuters Connect
The war against terrorism will never end “until the West stops pretending Qatar is neutral,” according to British author and journalist Melanie Phillips.
The prominent commentator told The Algemeiner that Doha’s patronage of the Palestinian terrorist group Hamas and its influence on Western media and universities are among the many reasons not to trust the Middle Eastern monarchy.
“Qatar is Hamas,” Phillips said in a conversation on the “J100” podcast with host David M. Cohen, the CEO of The Algemeiner. “It sponsors Hamas, it shelters Hamas, it protects Hamas’s leadership.”
Speaking from Jerusalem, Phillips called Qatar’s role “the great unspoken scandal” of modern diplomacy, describing how the regime has bankrolled Hamas while posing as a mediator in negotiations with Israel over the Gaza war.
“You can end this war tonight,” she said, “by doing what should have been done long ago: throw Qatar overboard.”
Negotiations have hit several hurdles in recent weeks to halt the advancement of last month’s Israel-Hamas ceasefire, including the refusal of the terrorist group to disarm in accordance with US President Donald Trump’s pace plan for Gaza.
Despite Qatar’s support for Hamas and far-reaching financial entanglements within American institutions, the US has designated the country as a major non-NATO ally and committed, via executive order, to defend it if attacked.
For Phillips, the danger runs deeper than money or politics. “It’s Hamas in a suit,” she said. “A power that wears respectability while advancing terror by other means.”
Since 2012, Doha has housed Hamas’s political bureau and funneled hundreds of millions of dollars into Gaza, often with Western approval. Simultaneously, it has built vast soft-power influence, financing Al Jazeera, sponsoring academic programs on Middle Eastern studies, and endowing think tanks and universities across the West.
That dual role, Phillips argued, has distorted the world’s moral compass. “You cannot be both patron and peacemaker,” she said. “That is moral incoherence masquerading as strategy.”
She connected Qatar’s reach to what she called the “eighth front” of Israel’s war against Iran’s terrorist network including Hamas — the cognitive front, where perception and truth are under siege. By funding educational and media institutions that frame Israel as the aggressor, Phillips said, Doha helps export the same ideological rot that excuses terrorism.
“You cannot build coexistence on a curriculum of hatred,” she warned. “And you cannot defend civilization if you reward the people funding its destruction.”
Cohen noted that Washington’s posture toward Doha remains contradictory. “You can’t confront a sponsor of terror,” he said, “while treating it like an ally at the same time.”
Phillips concluded that lasting peace requires more than military victory — it demands confronting the global enablers that dignify extremism. “If the West continues to pretend Qatar is neutral,” she said, “then Hamas will never truly be defeated.”
The full conversation — “The Eighth Front Is the Mind” — is available now on “J100” via Apple Podcasts, Substack, and YouTube.
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Australia Lists Iran’s Islamic Revolutionary Guard as State Sponsor of Terrorism
Commanders and members of the Islamic Revolutionary Guard Corps meet with Iran’s Supreme Leader Ayatollah Ali Khamenei in Tehran, Iran, Aug. 17, 2023. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency) via REUTERS
Australia has listed Iran’s Islamic Revolutionary Guard Corps as a state sponsor of terrorism, Foreign Minister Penny Wong said on Thursday, following an intelligence assessment that it had orchestrated attacks against Australia‘s Jewish Community.
Australia in August accused Iran of directing two antisemitic arson attacks in the cities of Sydney and Melbourne and gave Tehran’s ambassador seven days to leave the country, its first such expulsion since World War II.