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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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The original anti-Zionists have been all but forgotten. Molly Crabapple wants to change that.
I first met nationally acclaimed artist and journalist Molly Crabapple in 2020 during the dark days of COVID. After discovering that we had both studied Yiddish at YIVO, albeit in different classes, we did a socially distanced fresh-air visit to Mt. Carmel, the Jewish cemetery in Queens where Sholem Aleichem is buried. Many tombstones there are inscribed not in Hebrew but in Yiddish. They include the graves of people who, in life, belonged to the Bund.
Founded in 1897 in Eastern Europe, the Bund was a socialist revolutionary group whose name, translated from Yiddish to English, is General Jewish Labor Union (“bund” is Yiddish for union). By the 1930s, Bundism in Poland, where most Ashkenazic Jews lived, had grown bigger and more politically powerful than Zionism. The group was a tireless promoter of Yiddish as the linguistic and literary underpinning of Jewish peoplehood. Bundists also fiercely opposed Zionism and a Jewish state; they believed in fighting for democracy and inclusion in the countries where Jews already lived.
The organization ended up being destroyed not just by the Nazi Holocaust but also by Stalinism. Except for people like me, who’ve been ensconced in the Yiddishist world, it is nearly forgotten today by all but a few academics. But by the time we met, Crabapple was writing a book about the Bund.
Almost six years later, she has finished it. Titled Here Where We Live is Our Country, it is part hefty historical documentation, part loving family memoir, and part literary nonfiction. Thoroughly engaging throughout, it moves back and forth from the author’s lefty-artsy life in contemporary New York City to earthshaking events in vintage Jewish Europe. Crabapple has disinterred the memory of a once-vibrant movement that waned even as its nemesis, Zionism, waxed.
I met her last month in her fifth-floor walkup apartment in Williamsburg to talk about how she made her book. Our conversation is edited for length and clarity.
Here Where We Live devotes significant space to the saga of your great-grandfather, Sam Rothbort. As a young man in 1904, he immigrated from the Pale of Settlement to New York City, under somewhat murky circumstances that he barely discussed after the move. In America, he made a living as a self-taught artist, including on a dairy farm in the Catskills, an egg farm in Long Island and in a big house near Sheepshead Bay in Brooklyn. But he died over a decade before you were born. When did you first realize he’d been an interesting guy who you wanted to tell the world about?
I was fucking born knowing he was interesting! My mother and my great-aunt and my dad told me about him constantly. I was surrounded by his paintings and stuff that he said. After he died, my great-aunt Ida still lived in his house. As a child, I would visit and it was exactly like when he was alive. I remember the pigments and oils still on the palette in the basement.
How did you find out he’d been in the Bund?
I’d always known he was involved in something illegal before he came to the United States. It was a cool family anecdote. In a book from 1952 that he published about his art, he wrote that as a teenager and young man he hadn’t known much about girls because “I was in the underground.” Another book, a catalogue of his art from a show, said he’d been in the Bund. My mom had a million of those catalogues in a bookcase, and I’d been looking at them since I was 11 or 12 years old. I also saw one of his watercolors, of a woman throwing a rock. He’d titled it “Itka the Bundist Breaking Windows.”
I had very little idea then of what “the Bund” was. But as an adult, one of my bad habits has been that sometimes when I get drunk, I Google things. That might be how I first understood.
From his own unpublished writing, you later found evidence suggesting that Sam might have fled to America at age 22 because he’d joined other Bundists in shooting a Tsarist policeman during a state-encouraged pogrom. You also read the yizkor book for Volkovysk, a town in what is now Belarus. It was Sam’s hometown. He is cited in the book as having helped produce its chapter about the Bund.
Look at this! [She walks me to her bedroom and points to an antique photograph on the wall.] When I was younger I’d always only thought of this as a very cool old picture that my mom had. But this same photo is in the yizkor book! It says it’s the members of the Volkovysk Bund in 1905. It’s Sam’s friends a year after he left for America. Look at this guy in the photo — he’s hot! Which one do you like the best?
The blonde.
Ugh!
I got really obsessed trying to track down these guys. When I went to the cemetery where my great-grandfather is buried I saw the tombstone of one of them. Later, in a box of family memorabilia, I found a photo of this same person in an old Yiddish news clip about people in New York City who were in the Workmen’s [now Workers] Circle’s Volkovysk branch. I asked the cemetery who was paying to maintain the grave. It was this guy’s grandson. I contacted him and he said his own father was still alive but very old. “Can you just ask him to look at this photo and see if that’s his dad?” I asked. I said I was writing about a revolutionary group. He says, “My grandfather never would have been involved in that! He was a truck driver.” And he hung up.

Why couldn’t the grandson entertain this history about his grandfather? Why did he not know it?
The Bund was an organization incredibly devoted to Yiddish language and literature. But it was also a socialist revolutionary political party. One thing I’ve noticed about how it has been written about is that certain things are de-emphasized and certain things emphasized. In the 1950s in the U.S. in the McCarthy years, Bundist survivors of the Holocaust were terrified they would be accused of being Communists, and deported. They had no faith that Americans would know the difference between a socialist and a communist. I think that sometimes the Bund’s’ Yiddishism is emphasized far more than the fact that they were revolutionaries. To focus on linguistic and cultural things is safe. To talk about revolutionaries as internationalists — and as people who always opposed Zionism — is dangerous.
Were you raised Jewish?
My father is Puerto Rican and a Latin American studies professor who’s a Marxist. He told me about Marx’s theory of surplus value when I was 6 years old. I’ve been a leftist in a leftist family all my life! My mother — Sam’s granddaughter — is very strongly culturally Jewish. When I was a child we’d do Hanukkah lights, and she made the best latkes. We were not religious, but I identify strongly as a secular Jew. I studied Yiddish in order to do research for the book. I’m not so good at Yiddish, but I can work my way through a socialist text using a dictionary.
I remember when we were at the cemetery and you were so excited about having just discovered that the political work of some Bundists in Poland was armed self-defense. They fought in militias, with their bodies and with weapons, to protect Jews from murderous pogroms, murderous Communist Party violence against socialists, and, finally, murderous Nazis. You called these militia members “thugs.”
I loved them!
You mentioned their resistance in a piece you wrote in 2018 for the New York Review of Books about the organization. I’ve heard that many people were astounded and very happy to learn about this self-defense and to discover the Bund.
Especially young Jews, like in their 20s. They had no idea that Jews had fought back in Europe even before the Holocaust, or they had only vague ideas about the Warsaw Ghetto uprising and that Bundists played a major role in it. It was very meaningful for them.
So much for the idea that only Zionists have been modern Jewish fighters.
Zionists have tried to say that they were the only tough Jews. Which is utterly untrue.
What do you think is most original about your book?
It’s very concerned with the emotional life of being in a movement. I think that sometimes the way that leftist movements are written about is as a series of conferences and decisions that are written down as texts, and people sign onto a resolution because that’s what they are thinking. The writing doesn’t show any awareness of emotional life. The love affairs, the gossip, the beefs that are going on, the thrill of thinking that you can change the world. I was much more concerned with that.
And as I worked on the book I quickly realized that I wasn’t just writing about the Bund. I was writing a history of the 20th century from the point of view of the defeated. The work was a form of necromancy. I would go to people’s graves and take dirt, and light candles in front of it and try to ask them if I could tell their story. At Ponary Forest, [near Vilna, where at least one prominent Bundist leader, a woman, was massacred by the Nazis in World War II and dumped into a mass pit] I went to the bottom with flowers and played Di Shvue [Yiddish for “The Oath,” the Bund’s anthem] on my phone.
What do you mainly hope that your book will accomplish?
I want leftists to know about something from our shared international history as leftists. I want young Jews to get to know their ancestors.
The Bund was anti-Zionist, of course, and many young American Jews are now also rejecting Zionism.
Yes. A lot of them were sold a bill of goods about their history, and when they reject that bill of goods, there’s a big hole in them. They don’t have any actual, positive Jewish history. They just have shit they’re ashamed of, because they realize [that Zionism] was actually a history of ethnic cleansing and apartheid. One of the things my book does is give them ancestors.
I’m an anti-Zionist. Whenever you have an ethnostate project, it always does unspeakable crimes. If Jewish institutions in America keep conflating Jews here with a state that is doing a livestreamed genocide and is now primarily known for the most heinous shit possible, it’s extremely dangerous for us Jews, as a small minority in America.
Some people internationally have been starting new Bund groups. What future do you see in that? And can you imagine Yiddish being resurrected as a secular Jewish language?
It’s hard to imagine huge numbers of people adopting Yiddish. But I think about a Jewish literary figure in the 1930s whom Isaac Deutscher quotes in his book The Non-Jewish Jew. He said that Yiddish was a dying language. But he didn’t mind, because Greek and Latin are dead languages, yet many people study them anyway, to access their linguistic treasures. And God bless everyone who’s doing leftist, anti-Zionist organizing and cultural work reclaiming our heritage! But is there a future for the Bund? The thing I’ve learned both from reading history and being a participant is, you never know what the spark is going to be. So you should always avoid making prognostications.
The post The original anti-Zionists have been all but forgotten. Molly Crabapple wants to change that. appeared first on The Forward.
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Georgia political candidate apologizes for Passover ad that featured challah
(JTA) — When readers of the Atlanta Jewish Times opened their Passover edition last week, they saw something surprising: a fluffy challah.
The leavened bread, forbidden for Jews to consume during the holiday, appeared in an ad placed by Nathalie Kanani, a candidate for state Senate in a Metro Atlanta district.
“Have a blessed Passover,” the ad said, over an image of a challah draped in an Israeli flag alongside two towering candles. “Wishing you a Passover rich in divine love and blessings.”
The ad quickly drew ridicule online, particularly after Greg Bluestein, a Jewish Atlanta Journal-Constitution reporter, tweeted about it on Saturday, writing, “It’s the thought that counts, I guess.”
That night, Kanani issued an apology, calling the inclusion of challah in the ad “an oversight that should not have happened” and saying that her campaign was instituting new processes to prevent similar snafus in the future.
“My intent was to honor our Jewish neighbors and friends. We are all human, and even with the best intentions, honest mistakes can happen,” she wrote. “I believe in meeting those moments with grace and using them to bring people of different cultures together, not tear them apart.”
Kanani added, “While this content was created by a consultant working with my campaign, I take full responsibility for everything shared in my name. We are implementing stronger review processes to ensure this does not happen again. As always, my campaign stands for inclusion, respect, and bringing all people together.”
The incident is also spurring potential reforms at the Atlanta Jewish Times. “The ad should not have passed proofing checks,” Michael Morris, the newspaper’s owner and publisher, wrote in an email to the Jewish Telegraphic Agency on Sunday.
Kanani’s apology earned the Democrat dozens of supportive comments on Facebook — as well as constructive criticism that highlighted the complexity of Jewish American identity.
“We all make mistakes and learn from the[m],” wrote one man. “If you want to honor your Jewish neighbors, however, you might also want to rethink using a foreign flag. While many (though not all) of us, myself included, feel close ties to Israel (if not its government and policies), American Jews are Americans, not foreigners.”
Another woman offered an opposing take. “If you want to reach out to the Jewish community then you need to hire a Jewish consultant for Jewish content. Not only was the picture a big gaffe that you are undoubtable being mocked relentlessly for, but the wording sounds Christian,” she wrote. “But I do appreciate the Israeli flag.”
Kanani’s ad is not the first Passover bread to ignite a social media firestorm: The sight of leavened bread at Christian seders, which have surged in recent years, has generated sharp criticism in the past.
Unlike the Christian seders, which are widely denounced as appropriative, Kanini’s ad also elicited appreciation at a time when antisemitism is making many American Jews feel insecure.
“Unpopular opinion: we shouldn’t dunk on non-Jews who are trying to be nice to Jews,” tweeted David Greenfield, the head of a Jewish anti-poverty organization in New York City.
Kanani is a former prosecutor who is running in the May primary against Kevin Abel, who says his values are rooted in his identity as a South Africa-born Jew whose grandfather escaped Nazi Germany. Abel has chaired the American Jewish Committee’s local antisemitism task force.
Esther Panitch, a Jewish member of the Georgia House, urged her followers to back Abel when criticizing Kanani’s ad.
“Bless her heart, someone put challah in a Passover ad. This candidate wants to be my senator,” she tweeted on Saturday. “As the only Jewish member of the Georgia General Assembly, I am available for holiday consults — or you could just consider a candidate who knows the difference, whose ad is just a few pages after this one.”
After Kanani’s apology, Panitch said she had heard from Kanani’s campaign.
“I appreciate Nathalie Kanani’s campaign reaching out and taking responsibility for the challah-in-a-Passover-ad mix-up,” she wrote on Facebook. “Mistakes happen. What matters is how you respond, and she responded with grace. This is how we build understanding across communities. My door is always open for holiday consults.
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This article originally appeared on JTA.org.
The post Georgia political candidate apologizes for Passover ad that featured challah appeared first on The Forward.
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4 killed in Haifa strike as Trump issues ‘you’ll be living in Hell’ ultimatum to Tehran
(JTA) — Four people — including a couple in their 80s — were killed when an Iranian missile crashed into their home in Haifa on Sunday, in the latest direct strike in the month-old U.S.-Israeli war with Iran.
The missile was not intercepted because it had broken off from a larger munition, determined Israeli authorities, who said the people killed were not in their building’s bomb shelter at the time of the strike.
The strike brings the civilian death toll in Israel to 18 as uncertainty reigns about the future of the war, with U.S. President Donald Trump threatening multiple times over the weekend to pummel Iran imminently if it does not reopen the Strait of Hormuz to oil shipping imminently.
“Tuesday will be Power Plant Day, and Bridge Day, all wrapped up in one, in Iran. There will be nothing like it!!!” Trump wrote on Truth Social early Sunday. “Open the F–kin’ Strait, you crazy bastards, or you’ll be living in Hell – JUST WATCH! Praise be to Allah. President DONALD J. TRUMP.”
Iran offered no indication that it would meet Trump’s deadline, which comes as the president has extended previous deadlines for action by Tehran. A top Iranian official said the regime would respond “crushingly and extensively” to further attacks on civilian targets, including power plants and bridges. And a spokesman for the foreign ministry responded to questions about a reported framework for a ceasefire by saying, “Negotiations are in no way compatible with ultimatums, crimes, or threats of war crimes.”
The sparring comes after a dramatic weekend in the war. U.S. forces rescued an airman whose plane had been shot down during a commando raid in rural Iran, while Israel said it had killed the intelligence chief of the Islamic Republic Revolutionary Guards during a strike on an office building in Tehran.
This article originally appeared on JTA.org.
The post 4 killed in Haifa strike as Trump issues ‘you’ll be living in Hell’ ultimatum to Tehran appeared first on The Forward.
