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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Hamas Continues to Reject Disarmament as Fragile US-Backed Gaza Peace Plan Faces Hurdles

Palestinians walk among piles of rubble and damaged buildings in Khan Younis in the southern Gaza Strip, Nov. 24, 2025. Photo: REUTERS/Ramadan Abed

As the US-backed Gaza peace plan falters amid mutual accusations of ceasefire violations, Hamas continues to refuse to disarm in accordance with the agreement, insisting that any decisions about the terrorist group’s weapons should be resolved through “internal Palestinian dialogue.”

In an interview published Wednesday with Saudi media outlet Al-Arabiya, Hamas spokesman Hazem Qassem said that any move toward disarmament “is connected to internal consensus, and is also tied to a real political process that leads to an independent Palestinian state with Jerusalem as its capital.”

The senior terrorist figure also said Hamas has “fully committed to everything required in the first stage in order to open the way for transitioning to the second stage, which Israel continues to obstruct.”

Last week, the United Nations Security Council formally backed US President Donald Trump’s Gaza peace plan — which went into effect last month — calling for an interim technocratic Palestinian government in the war-torn enclave, overseen by an international “board of peace” and supported by an International Stabilization Force (ISF) for at least two years.

Under Trump’s plan, the ISF — comprising troops from multiple participating countries — will oversee the Gaza ceasefire between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.

In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas — a key component of Trump’s peace plan to end the war in Gaza which the Palestinian terrorist group has repeatedly rejected.

Earlier this week, Hamas leader and chief negotiator Khalil al-Hayya said that the group’s disarmament remains under discussion, emphasizing that the issue “is tied to the end of the Israeli occupation.”

Hamas and other Palestinian terrorist groups have not only consistently refused to give up their weapons but also rejected key elements of Trump’s plan — including the ISF, which they have threatened to treat as a “foreign occupying force” and actively fight it.

Hamas officials rejected any “foreign guardianship” over Gaza and vowed to oppose any attempts to disarm “the Palestinian resistance.”

“Assigning the international force tasks and roles inside the Gaza Strip, including disarming the resistance, strips it of its neutrality and turns it into a party to the conflict in favor of the occupation,” the terrorist group said in a statement.

In his Wednesday interview, Qassem emphasized that Hamas’s senior delegation visit to Cairo this week reflects the group’s seriousness, signaling its intent to move forward and lay the groundwork for the next stage.

According to Qassem, Hamas has been meeting with Qatari, Turkish, and Egyptian mediators, as well as with Palestinian factions, “to consult and engage in dialogue, and to reach agreed-upon national political understandings.”

Turkey and Qatar, both longtime backers of Hamas, have been trying to expand their roles in Gaza’s reconstruction and post-war efforts, which experts have warned could potentially strengthen Hamas’s terrorist infrastructure.

Israeli officials have repeatedly rejected any Turkish or Qatari involvement in post-war Gaza.

Under phase one of Trump’s peace plan, Hamas released the remaining 20 living hostages still held in Gaza, along with the remains of most of the 28 others who died in captivity, while Israel freed 2,000 Palestinian prisoners, including several hundred convicted terrorists.

Two deceased hostages – an Israeli and a Thai national – still remain in Gaza who were kidnapped during Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.

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Crypto’s Role in Iran’s Global Terrorism Exposed by New Lawsuit Against Binance

The logo of cryptocurrency exchange Binance. Illustration: Reuters/Dado Ruvic

Cryptocurrency has come under increasing scrutiny for its alleged role in subverting the United States’ sanctions against Iranian state-sponsored terrorism, with the world’s top platform receiving an unwanted spotlight this week.

On Monday, lawyers in North Dakota sued Binance, the world’s largest cryptocurrency exchange, and its CEO, Changpeng Zhao, alleging the company had facilitated more than $1 billion in funding to designated terrorist groups backed by the Islamic regime in Iran. The US federal lawsuit was filed on behalf of victims of Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.

The suit represents the latest instance of cryptocurrency allegedly playing a role in Iran’s efforts to destroy the Jewish state. Leaders of Iran and its network of terrorist groups named in the complaint, including Hamas, Hezbollah, and Palestinian Islamic Jihad (PIJ), routinely declare their goal of wiping Israel off the map.

Israel has previously clashed with Binance in its counter-terrorism efforts. In May 2023, the Jewish state seized nearly 200 accounts on the platform linked to Islamist groups, including ISIS. In November 2022, researchers at Nobitex said that since 2018, Binance had processed $7.8 billion through Iran-linked accounts.

This week’s suit adds further evidence of the recurring link between Iranian terrorism and cryptocurrency, identifying the high profit potential for those willing to attempt to dodge US sanctions against terror financing.

Binance has declined to discuss the lawsuit but told Reuters that “we comply fully with internationally recognized sanctions laws.”

Jonathan Missner, the attorney who represents the Oct. 7 victims and their families named as plaintiffs in the suit, said that Binance’s alleged facilitating of payments to terror groups “was not a compliance” but rather “a business model.”

“Our investigation shows that Binance built systems designed to evade oversight, using its off-chain network and weak controls to move enormous sums for sanctioned groups,” he said in a statement.

The lawsuit states that “by knowingly moving and concealing the movement of hundreds of millions of dollars for Hamas, the IRGC [Iran’s Islamic Revolutionary Guard Corps], Hezbollah, and PIJ, Defendants Binance Holdings Limited, Changpeng Zhao, and Guangying ‘Heina’ Chen provided pervasive and systemic assistance to these terrorist organizations.”

Chen is described in the suit as a co-founder of Binance and “de facto CFO.” The lawsuit charges that Zhao and Chen “materially contributed to the Oct. 7 attacks and to subsequent terrorist attacks perpetrated by Hamas, Hezbollah, and PIJ.”

One of the plaintiffs named in the suit is Eyal Balva, whose son Omer died in combat following the Oct. 7 atrocities while serving in the Israel Defense Forces. “Binance’s platform moved the money that helped fund the violence that destroyed our family,” he said.

Zhao and Binance — the world’s largest crypto trading platform with $300 billion in daily trades and more than 280 million users — have previously faced penalties for criminality. As part of a 2023 settlement agreement with the US Treasury Department’s Financial Crimes Enforcement Network, Binance paid $4.3 billion in fines and restitution. Zhao was previously convicted of money laundering and served four months imprisonment. US President Donald Trump pardoned Zhao, with analysts noting the decision came following a sizable investment by Binance into the Trump family Crypto exchange platform World Liberty Financial.

The lawsuit also notes a money laundering scheme involving transferring gold from Venezuela to Iran to overcome American sanctions, and that Binance “pitched itself to terrorist organizations, narcotics traffickers, and tax evaders as beyond the reach of any single country’s laws or regulations.”

On Wednesday, Iran’s Foreign Minister Abbas Araghchi put out a statement condemning the possibility of potential US military action against Venezuela, labeling the Trump administration’s posture a “bullying approach.”

The filing against Binance comes in a year in which Australian authorities have highlighted the alleged role of cryptocurrency in directing antisemitic hate crimes in Melbourne and Sydney, prompting the expulsion of Iran’s ambassador in August.

Australian Security Intelligence Organization (Asio) chief Mike Burgess said that his team had found connections “between the alleged crimes and the commanders in Iran’s Islamic Revolutionary Guard Corps, the IRGC.”

He added, “They’re just using cut-outs, including people who are criminals and members of organized crime gangs to do their bidding or direct their bidding.”

Cryptocurrency has long functioned as a tool of Iran to evade US sanctions. The high energy costs from the so-called “mining” of cryptocurrency — powerful computers must run complex programs in order to generate additional tokens for trading — has put a strain on Iran’s electrical system. Mohammad Allahdad, Iran’s deputy director of power generation, said that the business practice “represents around 5 percent of total electricity consumption” and “it accounts for up to 20 percent of the current power deficit.”

Allahdad also warned that the heat from crypto mining devices was “intense” and could cause fires. “We’ve had multiple reports from fire departments about fires linked to mining rigs, some of which spread to neighboring homes,” he noted.

Now is potentially the worst time for fires in Iran, given a persistent devastating drought and ongoing government mismanagement of the water system. The situation has reached the point that Iran’s president said last week that the country had “no choice” but to evacuate and move the capital Tehran.

“The truth is, we have no choice left — relocating the capital is now a necessity,” Iranian President Masoud Pezeshkian said in a speech.

The US State Department recently noted that Iran has provided Lebanese Hezbollah with more than $100 million each month this year. Critics of the regime have pointed out that funds spent in the war effort to destroy Israel could have gone toward improving infrastructure to better support the civilian population. Analysts at the Center for Strategic and International Studies noted that one-third of the water supply to Tehran is lost through leaks and theft.

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Mamdani Draws Fury After Naming Activist Booted From Women’s March for Antisemitism to Transition Team

Tamika Mallory at the Wilmington Public Library in Wilmington, Delaware, Sept. 19, 2024. Photo: Saquan Stimpson/Cal Sport Media/Sipa USA via Reuters Connect

Tamika Mallory, the former Women’s March co-chair who was forced out of the organization amid allegations of antisemitism, has been appointed to New York City mayor-elect Zohran Mamdani’s transition team, according to newly released staffing lists.

Mallory was selected to serve on the Committee on Community Safety, one of several advisory bodies shaping the incoming mayoral administration’s approach to policing, public safety, and community relations. Her appointment has already drawn sharp criticism from Jewish communal organizations, which say the decision raises serious concerns at a time of rising antisemitic incidents across the city.

Mamdani himself has also faced allegations of antisemitism, and his electoral victory earlier this month raised alarm bells among Jewish New Yorkers, many of whom expressed concern about their future with an ardent anti-Israel activist in office.

Mallory resigned from the Women’s March leadership in 2019 after extensive reporting said that she and other senior figures had allowed antisemitic rhetoric to permeate the organization. A widely discussed investigative article at the time claimed Mallory referenced conspiracy theories portraying Jews as exploiters of black and brown communities and echoed false claims linking Jewish financiers to the transatlantic slave trade.

She denied making the statements but continued to face criticism for her longstanding praise of Nation of Islam leader Louis Farrakhan, who has repeatedly made antisemitic remarks such as comparing Jews to termites, describing Judaism as a “dirty religion,” calling the Jewish people “Satan,” publicly questioned the Holocaust, sharing anti-Israel conspiracy theories, and blamed Jews for pedophilia and sex trafficking. Mallory called Farrakhan “the greatest of all time because of what he’s done in black communities.”

Transition team members typically serve in an advisory capacity, though their recommendations often help shape early policy direction.

The Anti-Defamation League (ADL), a prominent Jewish civil rights organization, condemned the new appointment, arguing that Mallory is “simply the wrong choice” to join the Mamdani transition team, citing her “highly insensitive remarks about Jews and money.”

Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his young political career, has filled several transition committees with progressive activists, criminal-justice reform advocates, and academics associated with police abolition movements. His Community Safety Committee includes multiple figures known for their opposition to traditional law-enforcement models. 

Jewish and allied leaders said the decision to include Mallory reinforces fears that the incoming administration may sideline concerns about antisemitism.

“New Yorkers are shocked to learn that Zohran Mandani has appointed Tamika Mallory to his team. Mallory is a notorious trafficker of Jew-hatred in America, a defender for Louis Farrakhan’s vicious vitriol against Jews,” The Lawfare Project, which provides legal services to victims of antisemitism, posted on social media. “We must be vigilant and carefully scrutinize who Mamdani appoints to key positions and, more importantly, what they do once in office. Protecting Jewish civil rights means taking action whenever they are violated.”

Mallory’s appointment isn’t the only one to draw concern due to allegations of antisemitism.

For example, Hassaan Chaudhary, an adviser to Mamdani who describes himself as the political director for the mayor-elect’s transition team, once used the word “Jew” as a slur. In 2012, he wrote Jew hoga tera baap,” which means in English, “Jew will be your father.” He also referred to Israel as a “cancer which will be eliminated very soon.”

The appointments come as New York City has seen a major spike in anti-Jewish hate crimes over the last two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel. According to police data, Jews were targeted in the majority of hate crimes perpetrated in the city last year. Meanwhile, pro-Hamas activists have held raucous — and sometimes violent — protests on the city’s college campuses, oftentimes causing Jewish students to fear for their safety.

Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.

A recently released Sienna Research Institute poll revealed that a whopping 72 percent of Jewish New Yorkers believe that Mamdani will be “bad” for the city. A mere 18 percent hold a favorable view of Mamdani. Conversely, 67 percent view him unfavorably.

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