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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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I’m a rabbi arrested for protesting ICE in Minneapolis. The Book of Exodus shows us how this ends

On Friday, hours before Shabbat began, I was arrested with 96 other multifaith clergy members and Faith in Minnesota leaders while protesting ICE in Minneapolis.

“Who could have imagined such times as these?” we sang, in the words of local songmaker Sarina Partridge. “We will grieve through these times, and soon enough we’ll be grieving on the other side.”

We cannot keep on with business as usual when our federal government is engaged in escalating state terror right here, right now. To grieve through these times is not enough; we must also act.

In the bitter cold, thousands of Minnesotans gathered at that airport. Tens of thousands more marched downtown, and others simply stayed home in the largest work stoppage in this country in many decades, the Day of Truth and Freedom. Nearly one thousand interfaith clergy answered the call to come to Minnesota — as they did for the Civil Rights Movement call to march in Selma in 1965 — to join us in the fight.

Standing there among them, on erev shabbes in the cold, I thought about the Torah portion we would read the next morning in shul: parashat Bo, from the Book of Exodus.

In it, the darkness of the ninth plague that befell the Egyptians is described as something that the oppressors — the mitzrim, which I’ll translate as “the ones of narrowed sight” — could actually touch. It was so thick that it kept them isolated from each other, unable to move.

In contrast, the dwellings of those seeking liberation were full of light.

I imagined that palpable darkness not as a punishment, but as a reflection of reality. The oppressors were unwilling to see the humanity of their neighbors. But if they had been, they too could have found themselves in dwellings full of light, able to clearly perceive the richness and possibility of living in a multiethnic community.

So too with the federal oppressors here in Minnesota, and those who collude with them. They are so welcome to join us in the light of that recognition. We were there at the airport to invite them in.

Instead, they arrested nearly 100 of us, while we sang and prayed for the protection of our people in the languages of our diverse traditions. Doing this work in coalition builds the power we need to break through the oppression: Our differences make us stronger.

As a minister next to me chanted the Lord’s Prayer, and a clergy member close by meditated with closed eyes, I chimed in with “Ana Bekoach,” a kabbalistic prayer that is part of Friday night services, envisioning divine protection holding close all the people of this place.

At our airport, Signature Aviation is facilitating the internment of our fellow Minnesotans every day, adults and children alike, flying them to detention centers where they suffer in conditions that deny their humanity. ICE is even disappearing workers at that airport from the jobs they work every day, keeping all of us safe and supported as we travel.

The airport is supposed to encourage connection. Come join us in our city, it is supposed to say; come see the beauty of our communities. Come, with your eyes open, to join a dwelling of light. Instead, it has turned into a hub of darkness, and separation.

As Jews, so many aspects of our history are particularly resonant in this moment.

As ICE has engaged in a campaign of terror in our city since the start of the year, I have heard Jews in my community reflecting on their families’ experiences with state terror in Nazi Germany, Soviet Russia, and under dictatorships in Latin America. We join neighbors, refugees and immigrants from around the world, who never thought those feelings of suffocating fear would again define their lives here in the United States.

Now that they are, our obligation is to resist.

I was moved to tears during a march last week, when I saw families in hiding peeking out from behind their attic blinds as we sang of our love for our immigrant neighbors. It reminded me of Jewish families reduced to hiding in Nazi Germany, and of those brave souls who tried to protect them.

When I was arrested, I felt my heart open to the clergy standing and kneeling together with me, and all those in our state who have stood up with courage and generosity throughout these weeks and months. I hoped that all those who would see or hear of our arrest would be motivated to join this work.

The safety of all marginalized communities in this country, our Jewish community included, depends on our efforts to protect our democratic practices, and one another. You can join us, in Minnesota, or wherever you are.

Call for ICE to get out of Minnesota. Their presence is endangering us all. Just yesterday, Alex Jeffrey Pretti — an ICU nurse, mountain bike enthusiast, dog lover and beloved community member — was shot and killed by federal agents while attempting to aid a fellow protester. Our government, rather than accept responsibility for the injustice of his death, and that of Renée Nicole Good, is already lying about who these upstanding Minnesotans were and what those agents did.

Learn from us and protect each other in your home communities. You can stand with Minnesota; we’ll stand with you too. Call your senators to demand that they deny ICE funding in an upcoming vote this week. Push for prosecution of ICE agents who kill our civilians. Together we will fight the plague of narrow sight, instead creating dwellings of warm light where we hold and honor the fullness of humanity of each and every one of us.

On Saturday night, Minnesotans gathered in candlelight vigils on street corners in our neighborhoods to mourn and remember Pretti. I was with hundreds of my students on campus. We imagined, together, all the vigil-goers, holding candles to decry Pretti’s death and honor his memory, as points of light, linked across Minnesota and the country, and around the world.

The stars came out just then, as if the universe was joining us in a vast web of care and light. We sang a song from Heidi Wilson: “Hold on, hold on, my dear ones, here comes the dawn.”

The post I’m a rabbi arrested for protesting ICE in Minneapolis. The Book of Exodus shows us how this ends appeared first on The Forward.

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US-Brokered Peace Talks Break Off Without Deal After Overnight Russian Bombardment of Ukraine

Some windows glow in a residential building left without heating and facing long power cuts after critical civil infrastructure was hit by recent Russian missile and drone strikes, amid Russia’s attack on Ukraine, in Kyiv, Ukraine, January 23, 2026. Photo: REUTERS/Alina Smutko

Ukraine and Russia ended a second day of US-brokered talks in Abu Dhabi on Saturday without a deal but with more talks expected next weekend, even as overnight Russian airstrikes knocked out power for over a million Ukrainians amid subzero winter cold.

Statements after the conclusion of the talks did not indicate that any agreements had been reached, but Moscow and Kyiv both said they were open to further dialogue.

“The central focus of the discussions was the possible parameters for ending the war,” President Volodymyr Zelensky wrote on X after the meeting.

More discussions were expected next Sunday in Abu Dhabi, said a US official who spoke to reporters immediately after the talks.

“We saw a lot of respect in the room between the parties because they were really looking to find solutions,” said the official, speaking on condition of anonymity.

“We got to real granular detail and (we feel) that next Sunday will be, God willing, another meeting where we push this deal towards its final culmination.”

A UAE government spokesperson said there was face-to-face engagement between Ukraine and Russia — rare in the almost four-year-old war triggered by a full-scale Russian invasion — and negotiators tackled “outstanding elements” of Washington’s peace framework.

Looking beyond next week’s negotiations in Abu Dhabi, the US official voiced hopes for further talks, possibly in Moscow or Kyiv.

“Those sorts of meetings have to happen, in our view, before we get a bilateral between (Russian President Vladimir) Putin and Zelensky, or a trilateral with Putin, Zelensky and President Trump. But I don’t think we’re so far away from that,” the official said.

BOMBARDMENT OF UKRAINE BEFORE SECOND DAY OF TALKS

The bombardment of Ukraine’s capital Kyiv and its second-largest city Kharkiv by hundreds of Russian drones and missiles prompted Foreign Minister Andrii Sybiha – who was not at the talks – to accuse Putin of acting “cynically.”

“This barbaric attack once again proves that Putin’s place is not at (US President Donald Trump’s) Board of Peace, but in the dock of the special tribunal,” Sybiha wrote on X.

“His missiles hit not only our people, but also the negotiation table.”

Saturday was scheduled to be the final day of the talks, billed by Zelensky as the first trilateral meeting under the US-mediated peace process.

The UAE statement said the talks were conducted in a “constructive and positive atmosphere” and included discussions about confidence-building measures.

Kyiv is under mounting Trump administration pressure to make concessions to reach a deal to end Europe’s deadliest and most destructive conflict since World War Two.

US peace envoy Steve Witkoff said at the annual World Economic Forum in Davos this week that a lot of progress had been made in the talks and only one sticking point remained. However, Russian officials have sounded more skeptical.

RUSSIA WANTS ALL OF DONBAS

After Saturday’s talks, Zelensky said the US delegation had raised the issue of “potential formats for formalizing the parameters for ending the war, as well as the security conditions required to achieve this”.

The US official said the proposed security protocols were widely seen as “very, very strong.”

“The Ukrainians and many of the national security advisors of all the European countries have reviewed these security protocols. And to a person, and this includes NATO, including (NATO Secretary General) Mark Rutte, they have expressed the fact that they’ve never seen security protocols this robust,” the official said.

Ahead of the discussions, Kremlin spokesman Dmitry Peskov said on Friday Russia had not dropped its insistence on Ukraine yielding all of its eastern area of Donbas, the industrial heartland grouping the regions of Donetsk and Luhansk.

Putin’s demand that Ukraine surrender the 20 percent it still holds of Donetsk – about 5,000 sq km (1,900 sq miles) – has proven a major stumbling block to any deal. Most countries recognize Donetsk as part of Ukraine. Putin says Donetsk is part of Russia’s “historical lands.”

Zelensky has ruled out giving up territory that Russia has not been able to capture in four years of grinding, attritional warfare against a much smaller foe. Polls show little appetite among Ukrainians for any territorial concessions.

Russia says it wants a diplomatic solution but will keep working to achieve its goals by military means as long as a negotiated solution remains elusive.

Umerov, the secretary of Ukraine’s National Security and Defense Council, said late on Friday that the first day of talks had addressed parameters for ending the war and the “further logic of the negotiation process.”

Meanwhile, Ukraine came under renewed Russian bombardment.

Ukraine’s air force said Russia had launched 375 drones and 21 missiles in the overnight salvo, which once again targeted energy infrastructure, knocking out power and heat for large parts of Kyiv, the capital. At least one person was killed and over 30 injured.

Before Saturday’s bombardment, Kyiv had already endured two mass overnight attacks since the New Year that cut electricity and heating to hundreds of residential buildings. Ukraine’s deputy prime minister said on Saturday that 800,000 people in Kyiv – where temperatures were around -10 degrees Celsius – had been left without power after the latest Russian assault.

Zelensky said on Saturday Russia’s heavy overnight strikes showed that agreements on further air defense support made with Trump in Davos this week must be “fully implemented.”

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Conscription Law Heads to Final Vote in Knesset Amid Political Showdown

A drone view of Jerusalem with the Knesset, the Israeli parliament, in Jerusalem, Feb. 4, 2025. Photo: REUTERS/Ilan Rosenberg

i24 NewsIsrael’s conscription law is reaching its final stretch as the Foreign Affairs and Defense Committee is expected to complete its discussions this week before bringing it to a first reading vote in the Knesset plenum, i24NEWS’s Ultra-Orthodox (Haredi) affairs correspondent Ari Kalman reported Sunday.

The legal counsel of the Foreign Affairs and Defense Committee is expected to support the legislation, subject to changes that will be made in the wording of the law. However, it is not certain that this will satisfy its opponents. Meanwhile, opponents of the law within the coalition insist that they have “a majority that can defeat the law.”

Against the backdrop of the crisis with the Haredi parties, the state budget is expected to be brought to a first reading vote on Monday. Recently, i24NEWS reported that the Knesset’s legal advisor, Attorney Sagit Afik, told Knesset members that at least two months are required from the moment it is placed on the Knesset table until its final approval. Therefore, the coalition is required to submit it this week in order for it to be approved on time.

The problem facing the coalition and Prime Minister Netanyahu is that this year there is not enough time to pass the budget by the end of March, as Passover Eve falls on April 1, and therefore the budget needs to be approved in its third reading by March 25, two months from today.

Amid the pressure and the attempt to bring the budget to a vote, the Hasidic Council of Torah Sages published its decision this month against the conscription law: “The Council expresses its deep pain and concern over the campaign of harassment against Torah students by various authorities, the harm to them and to their rights, their public denigration and humiliation for being students of God’s Torah; something that is becoming increasingly severe.”

They also wrote that the Council of Torah Sages demands a law “without personal and institutional sanctions and without arrests, as has been customary all these years. Any other legislation that harms Torah scholars whose Torah study is their profession, imposes sanctions on them, or sets quotas is unacceptable. And it must be opposed with all force.”

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