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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Israel, US condemn Belgium over planned prosecutions tied to Jewish circumcisions
(JTA) — A diplomatic spat erupted on Wednesday after Belgian prosecutors moved to charge two Jewish men tied to ritual circumcisions, prompting Israeli and U.S. officials to accuse Belgium of targeting Jews for practicing their faith.
Gideon Saar, Israel’s minister of foreign affairs, lit into the country in a post on X Wednesday morning, calling the indictments a “scarlet letter on Belgian society.”
“With this act Belgium joins a short and shameful list, together with Ireland, of countries that use criminal law to prosecute Jews for practicing Judaism,” Saar wrote, later calling circumcision a “cornerstone of Jewish faith” and urging the Belgian government to “act immediately and to find a solution.”
Saar’s condemnation was quickly joined by the U.S. ambassador to Belgium, Bill White, who had previously called on Belgium to drop the “ridiculous and antisemitic” investigation of mohels in February.
“This is a shameful stain on Belgium,” White wrote in a post on X. “The prosecution of these religious figures (mohels), one of whom is American, is WRONG and won’t be tolerated. Belgium will be thought of now as anti Semitic by world. Until this is resolved – there is no way around it.”
White, a President Donald Trump appointee who faced criticism for amplifying social media posts by a far-right Belgian political activist convicted of racism and Holocaust denial, added that the “Trump Administration condemns this judicial action” and called on the Belgian government to “work with the Jewish leaders and communities to find a certification solution immediately.”
The condemnation by White and Saar comes after the Antwerp Public Prosecutor’s Office announced that it intends to prosecute two Jewish men on charges related to performing circumcisions, a practice that is required by law to be performed by licensed medical professionals in Belgium.
Last year, Belgian authorities raided multiple sites, including two in Antwerp’s Jewish Quarter, at the beginning of an investigation into illegal circumcisions. Investigators also requested lists of children who had recently been circumcised, according to VRT NWS, the Flemish public broadcaster.
But the sharp criticism by the two leaders was later dismissed by Belgian Foreign Minister Maxime Prévot, who wrote in a reply to White’s post that it was “inappropriate to publicly criticize a country and tarnish its image simply because you disagree with judicial proceedings.”
“I recall that the proceedings in question were initiated by representatives of the Jewish community themselves,” Prévot continued. “To portray those as a country’s desire to undermine the religious freedom of Jews is defamatory. This freedom has never been called into question and never will be in our country. Our Constitution protects it. And it is not for an ambassador to dictate the government’s agenda.”
In response to Saar’s post, Prévot wrote, “Enough with these caricatures.”
“Since you yourself recently urged against conducting diplomacy via Twitter, I suggest that we discuss all these issues during a meeting in Israel at a time that suits you best, in order to put an end to any misinterpretations,” Prévot continued.
This article originally appeared on JTA.org.
The post Israel, US condemn Belgium over planned prosecutions tied to Jewish circumcisions appeared first on The Forward.
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Rutgers disinvites commencement speaker over tweet claiming Israelis ‘train dogs to sexually assault prisoners’
(JTA) — Administrators at Rutgers University have canceled a commencement speaker scheduled for next week, citing an “inflammatory claim” the speaker tweeted about Israel.
Rami Elghandour, a Rutgers alumnus and a producer of an Oscar-nominated docudrama about a Palestinian girl who died in Gaza, was set to deliver the speech at the university’s School of Engineering on May 15. But the university, New Jersey’s public flagship, rescinded the invitation on Wednesday.
The Associated Press was the first to report that Elghandour’s invitation had been rescinded and that the university said social media posts about Israel were the cause.
To the Jewish Telegraphic Agency, a university representative specifically cited an April 20 tweet by Elghandour that accuses Israel of genocide and says the Israelis are “running dungeons where they train dogs to sexually assault prisoners.”
The tweet was a response to a post from California Rep. Ro Khanna advocating for cutting U.S. aid to Israel, which was itself a response to a post by AIPAC, the pro-Israel lobby that has become a bogeyman in U.S. politics. The unsubstantiated claim that Israel trains dogs to assault prisoners has circulated widely in recent weeks among some pro-Palestinian activists.
“The Rutgers School of Engineering was recently informed that some graduating students would not attend their graduation ceremony due to concerns about the invited speaker’s social media posts, including one that shared an inflammatory claim,” Dory Devlin, a representative for Rutgers University, told JTA in an email. “After discussing these concerns with the speaker, the School of Engineering has rescinded the convocation speaker invitation to Rami Elghandour.”
Elghandour, who owns a biotech company and was an executive producer for the award-winning documentary “The Voice of Hind Rajab,” declined through a spokesperson to respond to a JTA request for comment. The spokesperson pointed to his statement on social media, where he disparaged the school’s decision.
“After a ‘few’ students complained about my selection as speaker because of my social media advocacy for Palestine, Rutgers has canceled my speech,” Elghandour wrote. “They decided that the feelings of a handful of students who said that my social media posts ‘opposed their beliefs’, were more important than the experience of the entire graduating class, the reputation of the school, the dignity and belonging of Arab and Muslim students, and the First Amendment.”
In addition to executive-producing “The Voice of Hind Rajab,” Elghandour was also a producer on the film “American Doctor,” about three physicians — including a Palestinian and a Jew — who traveled to Gaza to aid civilians there.
Rutgers University Hillel, the campus Jewish group that also engages students around Israel, did not immediately respond to a request for comment.
Rutgers settled a federal civil rights investigation into its handling of antisemitism in January 2025. It agreed to update its anti-discrimination policies as investigators were poised to find that the school did not protect Jewish students from antisemitism in the wake of the Oct. 7, 2023, attack on Israel and the subsequent war in Gaza.
The incident adds to a string of dustups over Israel at commencements this year and in the past. The University of Michigan’s president apologized after faculty senate chair Derek Peterson praised pro-Palestinian student protesters during his speech on Saturday; Elghandour shared several posts in defense of Peterson’s speech.
This article originally appeared on JTA.org.
The post Rutgers disinvites commencement speaker over tweet claiming Israelis ‘train dogs to sexually assault prisoners’ appeared first on The Forward.
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London Police Set Up Specialist Jewish Protection Team
A police officer stands at the scene, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
British police are setting up a new team of 100 officers including counter terrorism specialists to help protect Jewish communities across London after a series of antisemitic attacks including the stabbing of two men.
The plan announced on Wednesday for a dedicated protection team comes as officers announced more arrests for antisemitism, including detaining a 35-year-old man on Saturday after rocks were thrown at an ambulance belonging to the Jewish community.
London‘s top police boss Mark Rowley said Jewish communities were facing “sustained threats” from hostile state actors as well as extreme right-wing groups, elements of the extreme left, and Islamist terrorists.
Detectives are examining whether the arson incidents have possible Iranian links, after British security officials warned that Iran was using criminal proxies to carry out hostile activity.
Since late March, there have been a number of high-profile arson attacks with four Jewish ambulances burned and synagogues targeted. Last week, two Jewish men were also stabbed. Both victims survived the attack.
Over the past four weeks, police said they had arrested around 50 people for antisemitic hate crimes and charged eight individuals. On top of that, 28 arrests have been made as part of investigations alongside counter terrorism policing for arson and other serious incidents.
“This new team will be primarily focused on protecting the Jewish community, which faces some of the highest levels of hate crime alongside significant terrorist and hostile state threats,” said a statement from London‘s Metropolitan Police force.
British Prime Minister Keir Starmer convened a meeting on Monday with business, health and cultural leaders aimed at trying to tackle antisemitism.