Uncategorized
This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
Uncategorized
‘Antisemite of the Year’ finalists include Tucker Carlson and Ms. Rachel, but not Nick Fuentes
Nick Fuentes says he feels snubbed by the controversial activist group StopAntisemitism, which neglected to include him among its finalists for “Antisemite of the Year.”
The group’s finalists, announced Sunday, include conservative pundit Tucker Carlson, whose friendly interview with Fuentes has splintered the conservative movement.
Other “nominees” include pro-Palestinian celebrities Ms. Rachel, Cynthia Nixon and Marcia Cross; mixed-martial-arts athlete and Holocaust denier Bryce Mitchell; two personalities associated with left-wing network The Young Turks; and social media personalities on both the far left (Guy Christensen) and far right (Stew Peters). Followers are encouraged to vote for whomever they feel is most deserving.
But Fuentes himself, the openly white nationalist and antisemitic livestreamer whose “groyper” movement has gained a toehold this year among young Republicans, was left off.
“Why wasn’t I nominated for antisemite of the year,” Fuentes posted on X after the finalists were revealed, apparently wounded by the omission.
In a follow-up post, StopAntisemitism said it does not nominate people more than once and has nominated Fuentes in previous years. “While he was a finalist a few years back, his absence from this year’s cycle does not erase his antisemitism. Rather, it allows us to focus attention on other individuals who are spreading hate,” the group wrote.
A watchdog presence with more than 300,000 followers on X, StopAntisemitism regularly mobilizes against activists and social media posts. The group has faced criticism for what some perceive as an inordinate focus on Muslim personalities, pro-Palestinian actions and non-prominent individuals. Its defenders deny that, pointing out that StopAntisemitism also regularly spotlights neo-Nazis and Holocaust deniers on the right.
“From downplaying white supremacy to promoting the antisemitic ‘great replacement’ theory, Carlson has built a career turning extremist dog whistles into broadcast-ready talking points, legitimizing voices that traffic in Holocaust revisionism, conspiracy, and hate,” StopAntisemitism wrote in its nomination of Carlson.
The group nominated Ms. Rachel, the children’s YouTube personality who has become an outspoken advocate for children affected by Israeli airstrikes in Gaza, because it said she “has used her massive platform to spread Hamas-aligned propaganda.” A left-wing group, Jews for Racial & Economic Justice, has defended Ms. Rachel, saying StopAntisemitism targeted her for expressing sympathy with Palestinians.
Nixon was nominated for her “BDS activism” (she was listed in a film‑industry petition boycotting Israeli film institutions and has been outspoken about civilian casualties in Gaza); Mitchell and Peters, meanwhile, have embraced open Holocaust denial.
Last year’s “winner,” far-right pundit and conspiracy theorist Candace Owens, was also absent despite her recent resurgence promoting conspiracy theories accusing Israeli of involvement in Charlie Kirk’s assassination. Previous “winners” have included Reps. Rashida Tlaib and Ilhan Omar, as well as rapper Ye and a board chair of Ben & Jerry’s, the progressive ice cream company founded by Jews.
Since its inception in 2019, the “award” has always gone to a person of color.
This article originally appeared on JTA.org.
The post ‘Antisemite of the Year’ finalists include Tucker Carlson and Ms. Rachel, but not Nick Fuentes appeared first on The Forward.
Uncategorized
If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history
The Knesset is considering a bill that would instate the death penalty as a punishment for convicted terrorists in Israel. Passing it would be an enormous mistake.
Allowing executions in the Jewish state — the justice system of which has, since 1954, only issued that punishment to Adolf Eichmann — would only give fodder to Israel’s enemies. Right now, Israel stands apart in the Middle East for its abolishment of the death penalty. Hamas regularly executes Palestinians in Gaza, extrajudicially and otherwise. A court operating under Yemen’s Houthi rebels recently sentenced 17 people to death for allegedly spying on behalf of Israel and others. Iran, which has carried out death sentences against Jews, has executed more than 1,500 people in 2025 alone.
Which means that if Israel violates its moral obligations and ethical standards by undoing its historic commitment to not inflicting the one punishment that can never be undone, it will be giving its enemies a gift.
First, changing the justice system to allow for the death penalty would provide Hamas terrorists incarcerated in Israel with a new platform for their message. Hamas could proclaim them to be martyred heroes — a new layer of disingenuous but effective propaganda.
Terrorists such as the perpetrators of the Oct. 7, 2023 massacre often believe that their spirits will receive rewards upon their physical death. Within that framework, lifetime incarceration is a far harsher punishment, and therefore a more effective one. Plus, the notion that executing terrorists will prevent future hostage-taking for prisoner swaps is shaky. Hamas’ relationship with Israel has long been defined by retaliatory action, which means that the state killing of Hamas prisoners is likely to lead to Hamas reciprocally executing future Israeli hostages and “collaborators.” The endless cycle of violence will continue.
And since Israel seeks to be a transparent democracy that follows the rule of law, particularly within its judiciary, a legal death sentencing scheme also would prove costly in terms of public perception.
Israel’s reputation as a bastion of moral clarity in the Middle East has dramatically changed in the more than two years since the Oct. 7 attack. The devastation of the war in Gaza, and of increasing violence in the West Bank, has led to a substantial drop in positive perceptions of Israel worldwide. And while the Israeli judiciary has long been one of the country’s most trusted institutions, the deleterious effects of Prime Minister Benjamin Netanyahu’s pre-war proposals for a judicial overhaul mean it is no longer held in the same high regard, in Israel or the rest of the world, as it once was.
This bill has already advanced past a first reading in the Knesset. Moving it any further toward becoming law would only hasten the decline of Israel’s image.
Some of those who have argued in favor of the bill have invoked the fallacy of “deterrence.” Shin Bet security service Chief David Zini even told the Security Cabinet that enacting the death penalty for terrorists who kill Israelis would help prevent future attacks.
That statement doesn’t hold up to scrutiny. Recent studies have concluded that when it comes to deterrence, there is no demonstrable link between the presence or absence of the death penalty and murder rates.
But the most profound reason to reject this bill comes from our own painful history as a people. Many Jews, including myself, have long objected to the death penalty in part because of the shadow of the Holocaust.
We believe, in the words of Elie Wiesel, a Holocaust survivor and winner of the Nobel Peace Prize, that “death is not the answer.” By the end of his life, Wiesel publicly said that he saw no possible exceptions to this rule:“With every cell of my being and with every fiber of my memory, I oppose the death penalty in all forms,” he said. “I do not believe any civilized society should be at the service of death. I don’t think it’s human to become an agent of the angel of death.”
In this light, it is particularly troubling that the Israeli bill proposes using lethal injection against convicted terrorists. That method of capital punishment is a direct Nazi legacy, first implemented in human history by the Third Reich as part of their infamous Aktion T4 protocol, used to kill people deemed “unworthy of life.” Dr. Karl Brandt, Adolf Hitler’s personal physician, devised the program.
In the wake of the Holocaust and the unparalleled horrors of the 20th century, more than 70% of the nations of the world have recognized the inviolability of the human right to life, and have abolished the death penalty in law or practice.
21st-century Judaism must reflect this evolution, and Israel must never cross this moral Rubicon.
The post If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history appeared first on The Forward.
Uncategorized
Israel Sees Momentum in Latin America After Argentina’s Milei Officially Launches Isaac Accords
Argentine President Javier Milei meets with Israeli Foreign Minister Gideon Saar in Buenos Aires during Saar’s diplomatic and economic visit to strengthen ties between the two countries. Photo: Screenshot
With the official launch of the Isaac Accords by Argentina’s President Javier Milei, Israel aims to expand its diplomatic and security ties across Latin America, with the initiative designed to promote government cooperation and fight antisemitism and terrorism.
Milei formally launched the Isaac Accords last week during a meeting in Buenos Aires with Israeli Foreign Minister Gideon Saar, who has been on a regional diplomatic tour.
Modeled after the Abraham Accords — a series of historic US-brokered normalization agreements between Israel and several Arab countries, this new initiative aims to strengthen political, economic, and cultural cooperation between the Jewish state and Latin American governments.
The Argentine leader called his country a “pioneer” alongside the United States in promoting the new framework, emphasizing its role in fostering closer ties between Israel and the region across key strategic fields.
“While the vast majority of the free world decided to turn its back on the Jewish state, we extended a hand to it,” Milei said during a speech at the 90th anniversary of the Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization.
“While the vast majority turned a deaf ear to the growth of antisemitism in their lands, we denounced it with even greater fervor, because evil cannot be met with indifference,” he continued.
Thank you
President @JMilei for your moral clarity & support. You are a true friend.
— Israel Foreign Ministry (@IsraelMFA) November 30, 2025
Shortly after Milei’s announcement, Saar praised him as “a double miracle, for Argentina and for the Jewish people,” describing his connection to Judaism and Israel as “sincere, powerful, and moving.”
Israeli Prime Minister Benjamin Netanyahu also praised Milei, describing his “moral clarity, vision, and courage” as signals of “a new era of common sense, mutual interests, and shared values between Israel and Latin America.”
The first phase of the Isaac Accords will focus on Uruguay, Panama, and Costa Rica, where potential projects in technology, security, and economic development are already taking shape as the initiative seeks to deepen cooperation in innovation, commerce, and cultural exchange.
In February, Argentina’s Foreign Minister Pablo Quirno will visit Israel to work with Saar and Netanyahu on advancing the initiative’s operational framework.
Milei also announced plans to relocate the country’s embassy to Jerusalem next spring, fulfilling a promise made last year, as the two allies continue to strengthen their bilateral ties.
The top Israeli diplomat commended Milei, describing his support for Israel on the international stage as “courageous and forceful.”
The Isaac Accords will also aim to encourage partner countries to move their embassies to Jerusalem, formally recognize Hamas and Hezbollah as terrorist organizations, and shift longstanding anti-Israel voting patterns at the United Nations.
Less than a year after the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina became the first Latin American country to designate the Palestinian Islamist group as a terrorist organization, with Paraguay following suit earlier this year.
As Israel moves to strengthen its diplomatic and economic ties in Latin America, Saar announced on Monday that Ecuador has opened an additional diplomatic mission in Jerusalem, further bolstering their bilateral relations.
“Several Latin American countries – Guatemala, Paraguay and Honduras – have already moved their embassies to Jerusalem,” the Israeli diplomat wrote in a post on X.
“The opening of Ecuador’s office in Jerusalem is another milestone on this important path. I commend [Ecuador’s President Daniel Noboa] and the people of Ecuador for this significant decision,” he continued.
Foreign Minister @gidonsaar :
“Another diplomatic mission in our eternal capital, Jerusalem.
Together with Ecuador’s Ambassador to Israel, Cristina Ceballos, and Hebrew University President Prof. Tamir Shefer, I inaugurated Ecuador’s new Innovation Office – granted… pic.twitter.com/a4BeZi9uyN
— Israel Foreign Ministry (@IsraelMFA) December 1, 2025
Saar also announced that Bolivia has lifted visa requirements for Israelis entering the country, signaling closer cooperation between the two countries.
“This decision will allow many Israelis to visit Bolivia again after many years, enjoy its vibrant culture and remarkable scenery, and strengthen the ties between our nations,” Saar posted on X.
תודה לך, נשיא בוליביה רודריגו פז על ביטול דרישת הויזה לישראלים.
החלטה זו תאפשר לישראלים רבים לחזור לבוליביה לאחר שנים רבות, להנות מתרבותה העשירה ומנופיה עוצרי הנשימה ולחזק את הקשרים בין עמינו.
— Gideon Sa’ar | גדעון סער (@gidonsaar) December 1, 2025
President Rodrigo Paz, a center-right politician, took office this year following years of left-wing government in Bolivia during which the country severed relations with Israel. Paz’s election signaled a shift in policy toward the Jewish state.
Last week, Saar kicked off his regional diplomatic trip in Paraguay, signing a security cooperation memorandum and meeting with President Santiago Peña, whom he praised as “one of the most impressive leaders on the international stage today.”
“Paraguay is developing major defense capabilities. Israel’s defense industry has experience and capabilities that we want to share with you,” the Israeli official said during a press conference with Paraguay’s Foreign Minister Rubén Ramírez Lezcano.