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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Ohio GOP gubernatorial nominee appeared at church whose pastor called modern Judaism ‘fake’
Vivek Ramaswamy, the Republican nominee for governor of Ohio, campaigned twice at a church whose pastor compared COVID-era restrictions to Nazi Germany and whose members took part in a protest outside the home of a Jewish state lawmaker who described it as an antisemitic act of intimidation.
Ramaswamy, 41, is running against Amy Acton, a Jewish Democrat who faced antisemitic attacks and Nazi comparisons while serving as Ohio’s health director during the COVID-19 pandemic.
The Republican candidate most recently appeared on May 21 for a campaign event at Liberty Valley Church in Northfield, which describes itself as a “Bible-Believing Non Denominational Patriotic Church,” for a discussion about “The Future of Religious Liberty.” Ramaswamy appeared alongside the church’s pastor, the Rev. Jeff Tauring, who has preached there for more than two decades, according to the church’s website.
The church drew attention in 2021 after several members showed up outside the home of Casey Weinstein, a Democratic state representative who is Jewish, during protests over the coronavirus restrictions. Weinstein described it as a “show of force” intended to intimidate him and said the explicitly Christian messages — including a “kneel before the cross” banner and a call to “make Casey Weinstein be better” — directed at the home of a Jewish lawmaker made the demonstration antisemitic
Tauring, in an interview with the Cleveland Jewish News at the time, denied that the demonstration was antisemitic or intended to intimidate Weinstein, saying his church supported Jews and Israel. But he added that it was an obligation of his congregation to speak out, likening the vaccine mandates and other government health policies to the policies of the Nazi regime that preceded the Holocaust. “We feel like if somebody would have stood up for the Jews earlier, and it should have been the church, if they would have done that earlier,” he said, “I’m not sure if the catastrophe would have happened.”
Earlier this year during a sermon, Tauring described the modern practice of Judaism as “fake” and called Israeli Prime Minister Benjamin Netanyahu a ”wicked person” because “he doesn’t believe in Jesus Christ and he should.”
At the Ramaswamy event in May, Josh Mandel, a Jewish ally of the pastor who campaigned on “Judeo-Christian values” during his failed Senate bid against JD Vance in 2022, told the audience that Ramaswamy would govern according to the values practiced inside the church.
“I know Vivek. He’s not just going to campaign in churches once he’s governor; he’s going to keep coming back,” Mandel said, according to a recording of the event obtained by the Forward. “And he’s going to govern based on what is worshiped right here in this church.”
Ramaswamy also appeared at the church last December.
In an interview on Wednesday at the campaign’s request, Mandel said he organized the event at the church and described the pastor and Ramaswamy as great friends of the Jewish people.
He wasn’t familiar with the pastor’s past remarks and didn’t address them when the Forward shared them.
Mandel shared a clip of Ramaswamy answering a question at the event about antisemitism, in which he called it a “cancer” in society and said it must be confronted on both the left and by “some people who claim to be on the right.”
“I think that a society that turns towards blaming a successful group of people in our country and in many other cultures in our history is a society that actually is allergic to success,” Ramaswamy said at the town hall. “And a society that is allergic to success, a real victim of that is not just the Jewish people — who are the recipients of that hatred. The real victim is the entire society itself, because it is a cancer that will eat that nation from within.”
Ramaswamy’s complicated record with Jewish voters
Ramaswamy, a biotech entrepreneur who has never served in public office, has had his own complicated relationship with Jewish voters and has taken controversial positions on Israel.
During his 2024 presidential campaign, Ramaswamy broke with much of the Republican field by proposing that the United States eventually phase out its annual $3.8 million military assistance to Israel after the current agreement expired in 2028. He later softened that position, telling the Forward that aid should end only when Israel was strong and secure enough that it no longer needed American assistance.
Aligned with the “America First” worldview, Ramaswamy developed close relationships with figures like Tucker Carlson, the former Fox News host who has promoted antisemitic tropes and conspiracy theories, associated with white nationalists, and called for stripping citizenship from Americans who served in the Israeli army. Ramaswamy was reportedly on a shortlist to become secretary of state in Donald Trump’s second administration, supported by Donald Trump Jr., tech billionaire Elon Musk and Carlson.
Ramaswamy, a Hindu who was a member of Shabtai, a Jewish leadership society at Yale founded in 1996 as an alternative to the “secret societies” at the university, also faced criticism from Jewish groups for appearing on a podcast hosted by Albert Faleski, known online as An0maly, who had promoted antisemitic stereotypes and conspiracy theories. Ramaswamy told the Forward at the time that he had not known about the host’s statements before appearing on the show and argued that speaking with someone did not amount to endorsing that person’s views.
Jewish conservatives and Republican officials have spent much of the past year publicly confronting antisemitism within parts of the MAGA movement, particularly the growing influence of Carlson, Nick Fuentes and other online personalities who attack Israel and traffic in antisemitic conspiracy theories. An increasingly vocal faction on the far right has made Christian nationalism and antisemitism central to its politics.
Acton’s experience with antisemitism
The tension is particularly relevant in Ohio, where Ramaswamy is running against a Jewish Democrat who has spoken openly about her faith and has faced antisemitic attacks. If elected, Acton would become Ohio’s first Jewish governor.
While serving as Ohio’s health director during the COVID-19 pandemic, Acton became a target of antisemitic abuse and Nazi comparisons as she enforced the state’s public health restrictions.
Earlier this month, an armed man lunged toward Acton while she was speaking at a campaign event. The suspect, Partick Havas, was charged with assault, disorderly conduct and inducing panic. Authorities did not specify whether they believed the incident was motivated by antisemitism. Ramaswamy’s campaign condemned the episode, calling political violence “completely unacceptable.”
While the state has been governed by a Republican since 2021 and has been leaning GOP in recent elections, recent polls show Acton expanding her lead over Ramaswamy.
The post Ohio GOP gubernatorial nominee appeared at church whose pastor called modern Judaism ‘fake’ appeared first on The Forward.
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What is flydubai and will it continue to link Israel and the Emirates?
(JTA) — TEL AVIV – The apparent hijacking attempt aboard flydubai Flight 1073 has put a spotlight on the Emirati airline, which has become a main air link connecting Israelis to the rest of the world.
The incident could also test the relationship between Israel and one of the airlines that has come to symbolize the ties forged by the 2020 Abraham Accords, in which the United Arab Emirates was one of a small number of Arab countries that recognized Israel.
Flydubai, a Dubai government-owned airline, began operating in 2009 and launched regular flights to Israel in 2020, shortly after the UAE and Israel established diplomatic relations.
When war broke out in Israel in October 2023, many foreign airlines suspended flights to the country for extended periods. Flydubai and other UAE airlines continued operating flights to and from Israel through much of the conflict, providing an important connection for Israelis seeking to travel abroad at a time when international air service to the country was severely reduced.
The airline has also become an important hub for Israelis traveling beyond the UAE itself. Through Dubai, passengers can connect to destinations across Asia, Africa and other regions. The airline operates dozens of flights between Tel Aviv and Dubai each week.
According to Ben Gurion Airport data for August, flydubai carried roughly 90,000 passengers during the month. Since the beginning of 2026, more than 420,000 passengers have flown with the airline to or from Ben Gurion, accounting for roughly 4% of the airport’s international passenger traffic and placing it third among international airlines operating at the airport by passenger volume.
The incident aboard Flight 1073 could now put that relationship under scrutiny.
Israel’s Transportation Minister Miri Regev has reportedly asked Prime Minister Benjamin Netanyahu to immediately suspend flydubai flights to Israel until the circumstances of Wednesday’s incident are clarified, according to Israeli news outlet Ynet.
Regev said flydubai had violated the countries’ aviation agreement, which she described as requiring pilots operating flights to Israel to be citizens of countries with which Israel maintains diplomatic relations. Israeli and international media have reported that the co-pilot who instigated the incident was an Omani national.
Former Israeli Ambassador to the UAE Amir Hayek pushed back against calls to suspend the flights, however. In a post on X, Hayek wrote that flydubai and Etihad were the only two airlines in the world that continued flying to Israel “even during the most difficult times,” and argued that the UAE and the airline should be allowed to fully investigate what happened rather than face action based on speculation.
“I trust them,” he wrote.
The episode comes as Flydubai continues to expand its global network. The airline said this month that it was operating an average of 2,200 flights a week and serving more than 125 destinations in 56 countries. Its partnership with the major airline Emirates gives passengers access to a combined network of more than 214 unique destinations in more than 100 countries, with more than 4,600 possible connections through Dubai.
This article originally appeared on JTA.org.
The post What is flydubai and will it continue to link Israel and the Emirates? appeared first on The Forward.
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Mayor Mamdani’s antisemitism strategy doesn’t define antisemitism. That’s a good thing.
Halfway through New York City Mayor Zohran Mamdani’s strategy to combat antisemitism is a page labeled “definitions.” Rather than announce which definition of antisemitism the strategy will use, the page explains why the administration won’t be defining the term.
“Despite antisemitism’s persistent presence throughout history, scholars, community members and community leaders do not agree on certain aspects of what antisemitism is,” it reads. “New York City can and will leverage all of the tools at its disposal to combat antisemitism effectively without needing to adopt a definition for this specific form of hate.”
The strategy instead cites three prominent definitions: the International Holocaust Remembrance Alliance or IHRA definition, the Jerusalem Declaration on Antisemitism, and the Nexus Document (in the interest of full disclosure,I am a fellow with the Nexus Task Force, though I was in no way involved in the writing of the definition). The strategy also alludes to other frameworks.
That it does not include a definition will be held up by some as proof that the Mamdani administration doesn’t take antisemitism seriously. In fact, the decision not to select one definition shows that it is focused more on fixing the problem than prematurely picking just one method to solve it.
We do not need a definition to fight hatred. We do not have similar pushes to define, say, racism or sexism or xenophobia. The report itself makes the point that a definition is not “necessary useful” for the Mayor’s Office to Combat Antisemitism to do its work. “Every crime that may be bias motivated is investigated by the NYPD’s Hate Crimes Task Force consistent with New York State law and applicable criminal statutes. Likewise, allegations of anti-Jewish discrimination reported to the New York City Commission on Human Rights are assessed under the City’s Human Rights Law.”
Moreover, what people who want one definition often mean is that they want antisemitism defined as including anti-Zionism, or that they want the administration in question to adopt the IHRA definition of antisemitism, which the Mamdani administration revoked when he came into office. The IHRA definition contains examples of antisemitism that are mostly about Israel and that include “Applying double standards by requiring of [Israel] a behavior not expected or demanded of any other democratic nation,” and “Drawing comparisons of contemporary Israeli policy to that of the Nazis.”
Critics (including me) have argued that the codification or singular embrace of IHRA threatens to restrict speech around Israel and US foreign policy.
Further, Israeli legal scholars Itamar Mann and Lihi Yona have argued that, in addition to potentially chilling speech about Israel, the push to codify or embrace this one definition is a push for a government-sanctioned understanding of what it is to be Jewish. “It restricts the freedom of Jews to define their own identity, limiting the ways in which Jewish beliefs, thought and activism can be expressed,” they wrote last year. It would be inappropriate for the Mamdani administration, or any government administration, to take it upon itself to decide what it means to be Jewish.
And insisting that our understanding of antisemitism always and only adhere to one definition is like insisting that we always and only use a hammer for home renovation. Sometimes that is useful; sometimes that can result in destroying your house.
There are times that IHRA may be useful in thinking through what is and is not antisemitic. But there may be times that it leads to overuse and political abuse of the term “antisemitism.” A person protesting Israel and not any other country may be applying a double standard; on the other hand, they may be holding Israel to account because they are an American taxpayer and Israel is the top recipient of US aid. By pairing IHRA with other definitions and frameworks, those in office are more, not less, informed and empowered to thoroughly think through how they’re tackling antisemitism.
That isn’t to say there’s nothing to criticize about the Mamdani administration’s strategy. Some might note that it’s heavier on principle than it is on specific policy; others, that it does not mention that, though anti-Zionism and protest of Israel are not inherently antisemitic, both can cross over into antisemitic rhetoric, vandalism, and even violence.
But they don’t need a definition to do any of that. And like the Biden administration’s 2023 national strategy on antisemitism (which also declined to pick one single definition), the Mamdani strategy takes a whole of government approach, stressing that Jews are New Yorkers and allowing them to live as full-fledged members of society safely is everyone’s responsibility, and that it will use the tools at its disposal to do that. You could just have a hammer, but why would you want that when you could also have a screwdriver, a wrench, and your own ingenuity and discernment?
The post Mayor Mamdani’s antisemitism strategy doesn’t define antisemitism. That’s a good thing. appeared first on The Forward.

