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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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In Israel’s elections, where are the women?
On Oct. 27, Israelis will go to the polls at one of the most consequential moments in the country’s history. After years of war, trauma and political division, the next Knesset and government will face decisions that will shape Israel’s future for years to come.
But one question deserves significant attention: Where are the women?
Israel has long celebrated its history of women’s leadership. Golda Meir became one of the world’s first women prime ministers. Generations of Israeli women have built institutions, led social movements and fought to advance equality and democracy.
Yet despite this history, women have never achieved equal representation in Israel’s highest political institutions. Their representation has declined in key positions, and when Israel formed its war cabinet following Oct. 7, 2023, no women were included in its core membership. Women have also remained significantly underrepresented in high-level diplomatic and totally absent in peace negotiations.
For example, the senior Israeli delegation to the hostage deal negotiations in Doha in January 2025 consisted of four men, with no women among its publicly identified members. Similarly, men dominated the leadership of diplomatic negotiations concerning arrangements in Lebanon and coordination meetings regarding Iran’s nuclear program.
The numbers tell an important story.
According to a March 2026 analysis by the Israel Democracy Institute, only 31 of Israel’s 120 Knesset members were women—approximately 26 percent, below the global average of 27.5 percent. Israel’s international ranking for women’s parliamentary representation has fallen sharply, from 61st in 2022 to 92nd out of 181 countries in April 2026.
Women held just five of 24 cabinet positions, fewer than 21 percent, a substantial decline from the previous government, when women occupied approximately one-third of ministerial positions.
For more than 17 years, no woman has held any of Israel’s four most senior political positions: prime minister, foreign minister, defense minister or finance minister.
The disparity extends beyond elected office. A Knesset research report found that women accounted for 64 percent of Israel’s civil servants in 2024, yet held only 9 percent of the highest-ranking positions.
These figures are particularly troubling because, throughout Israel’s recent crises, women have demonstrated their indispensable leadership.
Since the Oct. 7 Hamas attacks on Israel, women have mobilized emergency responses, supported displaced families and kept civil society organizations functioning under extraordinary circumstances. Many have done so while confronting fear, grief and uncertainty in their own families.
Women who lead nonprofit organizations, advocacy movements and social-change initiatives develop expertise directly relevant to government. They understand how policies affect people, how institutions function, how to mobilize resources and how to bring communities together around shared challenges.
These are precisely the skills needed in public leadership.
But at the very moment Israel has depended on women’s leadership, women have had too little influence over the decisions shaping its future.
Israel’s electoral system places considerable importance on the composition of political party lists. Voters choose parties, and the placement of candidates on those lists affects who ultimately enters the Knesset. Some parties have adopted gender-balanced lists, while others have included far fewer women in positions with realistic prospects of election.
Efforts are emerging to change that. Seventeen women make up a majority of the slate for Beyachad (Together) — the merger of Naftali Bennett’s previously unnamed faction with Yair Lapid’s Yesh Atid. Meanwhile, even though ultra-Orthodox parties do not allow women to be their candidates to the Knesset, a new party called Haredi Public has included two women on their slate.
Two women whose candidacies have been particularly meaningful to me are Moran Zer Katzenstein and Moria Rodal Silfen, whose leadership I have had the privilege of witnessing firsthand through The Collective, Elluminate’s leadership advancement program. Through a Jewish and feminist lens, we invest in, train, connect and elevate women leaders advancing social change. Both women have demonstrated extraordinary courage and leadership in confronting some of Israel’s most pressing challenges.
Katzenstein, founder of Bonot Alternativa, a nonpartisan women’s organization advocating for women’s rights and
democracy, is running with The Democrats, led by Yair Golan. Her organization gained international recognition in 2023 when women dressed in the iconic red robes and white bonnets of The Handmaid’s Tale staged silent protests against Israel’s judicial reforms, becoming a powerful symbol of the pro-democracy movement.
Silfen, CEO of the Task Force on Human Trafficking and Prostitution (TFHT), was running with Benny Gantz’s Blue and White party until his decision Monday to withdraw from the race. For more than a decade, Silfen has led efforts to combat human trafficking and sexual exploitation in Israel, advancing legislative reforms and protections for vulnerable women.
Both women have been pursuing different political paths, but their candidacies illustrate a shared truth: Israel has an extraordinary reservoir of experienced women leaders ready to bring their expertise from civil society into national decision-making.
Their candidacies demonstrate what becomes possible when women move from influencing public policy through civil society to seeking a direct role in making it. But the issue goes beyond numbers on a ballot.
Representation matters because who participates in decision-making influences which experiences are heard, which questions are asked, which problems receive attention and which solutions are considered.
Consider the challenges Israel faces: rebuilding communities devastated by war, responding to trauma, strengthening democratic institutions, addressing economic pressures, supporting families and restoring trust across a deeply divided society.
Women bring essential expertise to every one of these challenges—as professionals, public servants, community leaders, researchers, entrepreneurs, advocates and members of families and communities affected by the war.
The goal is not simply to increase the number of women in office, but to ensure that Israel’s institutions benefit from the full range of leadership and expertise available in its society. What they need are opportunities, investment, visibility and access to the institutions where decisions are made. For this reason, we should continue to invest in women-led civil society organizations and the relationships that help them succeed.
These organizations are not peripheral to Israel’s future. They are developing solutions to pressing social challenges, supporting vulnerable populations, strengthening communities and creating opportunities for public participation. When women leaders connect across issues and sectors, they exchange expertise.
Whatever its political composition, Israel’s next government will confront enormous challenges. Meeting them will require the knowledge, experience and leadership of the entire population.
Golda Meir’s legacy should not simply be something Israel celebrates. It should remind us that women’s leadership belongs at the center of national decision-making.
The women who have sustained the state throughout years of crisis have demonstrated their capacity to lead. They should not have to prove it again.
The post In Israel’s elections, where are the women? appeared first on The Forward.
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Vance declines to endorse Netanyahu, a day after Trump backs prime minister
(JTA) — Vice President JD Vance has refused to endorse Prime Minister Benjamin Netanyahu, just a day after President Donald Trump announced his support for the incumbent Israeli leader.
“I’m not anti-endorsing. I’m not pro-endorsing,” Vance told journalist Mark Halperin in a Monday interview. “I’m not getting involved in the Israeli elections.”
“I endorse American candidates,” the vice president added, noting that he is focused on the U.S. midterms.
Trump declared his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post in which he deemed the Israeli leader “a Great Warrior Prime Minister” and a vital partner in removing the Iranian threat. Recent polls show Netanyahu closely trailing former IDF chief-of-staff Gadi Eisenkot in the election, which will take place on Oct. 27.
Liberal Middle East policy advocates, including J Street, have blasted Trump’s decision to back Netanyahu, arguing that he’s acting against the interests of U.S. taxpayers.
While Vance declined to endorse the Israeli prime minister, he has previously involved himself in international elections. In April Vance joined Trump in backing then Prime Minister Viktor Orbán in Hungary, although that support did not end in victory.
Last year, the vice president also met with the leader of the far-right Alternative for German political party, AfD, in Munich but he did not issue an official endorsement for that candidate.
This article originally appeared on JTA.org.
The post Vance declines to endorse Netanyahu, a day after Trump backs prime minister appeared first on The Forward.
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Israeli President in Hungary for first high level talks since Orbán’s ouster
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog met with his Hungarian counterpart and the country’s prime minister on Tuesday in the first high-level Israeli visit since the election defeat of longtime Prime Minister Viktor Orbán.
Herzog held talks with Hungarian President András Baka at the Sándor Palace before meeting Prime Minister Péter Magyar, whose Tisza party ended Orbán’s 16 years in power in April.
Orbán’s tenure was marked by repeated confrontations with European Union institutions over democratic standards and the rule of law. He was among Israel’s staunchest supporters at the European body. The right-wing strongman also maintained close personal ties with Prime Minister Benjamin Netanyahu.
Speaking at a joint press briefing following their closed-door meeting, Herzog described Hungary as a “friend and an ally,” praised its role in promoting “balanced and constructive relations” between Israel and the European Union and expressed confidence that the relationship would continue to develop under the new government.
“Over the course of this past year, we’ve seen our strong bilateral alliance deepen considerably,” Herzog said. “By joining hands, we are harnessing the best of our creativity, resourcefulness and determination towards shaping secure economic [and] technological futures.”
Baka offered a more restrained assessment, describing relations as “cordial and stable” and saying the two countries had no “outstanding bilateral issues” and that Israel remained an “important economic partner.”
The Hungarian president also pointed to the fighting in Gaza, which has continued for more than three years, calling for unhindered deliveries of humanitarian aid to the civilian population.
“International humanitarian law must be fully respected, and aid must reach those in need safely and without interruption,” Baka said. “Any lasting peace must offer families on both sides a reason to believe that their children can grow up free from fear and insecurity that have shaped so many lives.”
Herzog said Israel does not “choose war,” and raised the threat posed by Iran and its regional proxies, including Hamas, Hezbollah and the Houthis, warning that the danger extended beyond the Middle East and required cooperation among “freedom-loving nations” to confront it.
“In recent years, we’ve contended with a clear, present and ongoing threat of terror and extremism emanating from Iran and spread through its network of radical proxies,” he said. “They may sit in the Middle East, but they threaten the entire world, and the alliance of freedom-loving nations is critical to confronting it.”
Herzog congratulated Magyar on his election victory, describing it as “an expression of Hungarian democracy” and of the “vitality and energy” of the Hungarian people.
Magyar, who took office in May, has pledged to maintain strong relations with Israel. But he reversed one of Orbán’s most consequential policies soon after he took office with a vote to remain in the International Criminal Court, overturning Orbán’s decision to withdraw after the court issued an arrest warrant against Netanyahu over alleged war crimes in Gaza.
Baka, a former Supreme Court chief justice who assumed the presidency in August, has a history with the former government. His judicial tenure was cut short under Orbán in 2012, a move the European Court of Human Rights subsequently ruled had violated his rights.
Herzog also addressed Israel’s upcoming parliamentary elections on October 27, telling his Hungarian counterpart that the country’s next government would face considerable diplomatic and security challenges.
“The next Israeli government, whatever its form, will have to contend with big challenges that go to the heart of our security and our position in the international arena,” Herzog said, expressing confidence that Israel would “continue to find an ally and friend in Hungary.”
Both presidents addressed Hungary’s Jewish community and the legacy of the Holocaust. Baka reaffirmed Hungary’s “zero tolerance” policy toward antisemitism, while Herzog recalled the destruction of Hungarian Jewish life during the Holocaust, describing its legacy as a “moral memory” guiding the present.
During Herzog’s subsequent meeting with Magyar, veteran Israeli journalist Ariel Kahana called out a question about the state of Israeli-Hungarian relations, despite questions not being part of the protocol.
“Excellent,” Magyar replied.
“I’m not responsible for the Israeli journalists,” Herzog quipped.
Herzog’s visit also includes an address to Voice of the People, an international initiative he established to bring together Jewish leaders from Israel and the Diaspora to discuss challenges facing Jewish communities, as well as a meeting with representatives of Hungarian Jewry.
The trip also carries personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in June 1991, less than two years after the restoration of diplomatic relations between the countries.
Recalling his father’s hope that relations between Israel and Hungary would continue to deepen, Herzog said he was proud to see how the relationship had developed over the intervening 35 years.
“Today, as president of the State of Israel, and as his son, I’m immensely proud to see how much that hope has become a reality,” he said.
This article originally appeared on JTA.org.
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