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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.

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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Erdogan Names Prosecutor Who Led Opposition Crackdown as Turkey Justice Minister

Turkish President Tayyip Erdogan speaks during a ceremony for the handover of new vehicles to the gendarmerie and police forces in Istanbul, Turkey, Nov. 28, 2025. Photo: REUTERS/Murad Sezer

Turkish President Tayyip Erdogan appointed as his new justice minister Akin Gurlek, the Istanbul chief prosecutor behind the unprecedented crackdown on the main opposition party, drawing fierce criticism and defiance from the party on Wednesday.

Since his appointment as chief prosecutor in 2024, Gurlek has overseen a wave of arrests and indictments targeting the Republican People’s Party (CHP), including investigations into the Istanbul mayor, Ekrem Imamoglu, Erdogan‘s main political rival who has been jailed since his arrest in March last year.

In a 4,000-page indictment last November, Gurlek demanded a prison sentence of more than 2,000 years for Imamoglu for allegedly leading a vast corruption network, sparking Turkey‘s largest street protests in a decade.

The first hearing in that case, accusing hundreds of defendants linked to the Istanbul municipality of corruption and bribery, will be held next month.

A scuffle broke out in Turkey‘s parliament ahead of Gurlek’s swearing-in after opposition lawmakers protested against his appointment.

Main opposition CHP deputies gathered around the speaker’s podium to block Gurlek, calling his nomination “an attack on the rule of law.” TV footage showed lawmakers pushing and throwing punches and ruling AK Party lawmakers forming a protective ring around Gurlek as he read his oath.

FIRST CABINET SHUFFLE SINCE 2023 VOTE

In the first cabinet shuffle since mid-2023 elections, Gurlek replaced Yilmaz Tunc, who was first elected as a member of parliament in 2007.

The Official Gazette announcement also said that Erdogan had appointed Erzurum provincial governor Mustafa Ciftci as interior minister, replacing Ali Yerlikaya, who was the Istanbul governor before his appointment as minister.

A reason for the shuffle was not given.

Hundreds of party members and elected officials have been detained in Gurlek’s crackdown, which has been criticized as anti-democratic and politicized by opposition parties, rights groups and some foreign leaders – claims the government denies, saying the judiciary is independent.

CHP leader Ozgur Ozel said Gurlek’s cabinet appointment continued a “judicial coup attempt” while he was prosecutor and amounted to the latest step in a major attack on his party.

“We will not surrender… They cannot stop our march to power,” Ozel told reporters at a memorial ceremony for a former party leader, adding that there was no fair political competition left.

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France to Increase Visas for Iranian Seeking Refuge Amid Crackdown, Minister Says

French Minister for Europe and Foreign Affairs Jean-Noel Barrot holds a press conference at the Pine Residence, the official residence of the French ambassador to Lebanon, in Beirut, Lebanon, Feb. 6, 2026. Photo: REUTERS/Mohamed Azakir

France will increase the number of visas for Iranians seeking asylum as a result of the recent crackdown by Iranian authorities, Foreign Minister Jean-Noel Barrot said on Wednesday.

Speaking in parliament, Barrot said Paris wanted to support the Iranian people by any means possible.

“In particular by welcoming opponents persecuted by the regime who are seeking asylum and refuge in France. We will increase our humanitarian visas for asylum purposes for these individuals whom we must protect,” he said.

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How Social Media Got Hamas Casualty Figures Wrong

A Palestinian man points a weapon in the air after it was announced that Israel and Hamas agreed on the first phase of a Gaza ceasefire, in the central Gaza Strip, October 9. Photo: REUTERS/Mahmoud Issa

As the Israel-Hamas ceasefire continues to hold, many analysts have begun examining available data to better understand Hamas’ casualties throughout the war. This is no easy feat, considering Hamas has consistently lied and inflated the civilian casualty figures. The reality of urban warfare provides other challenges for the IDF to count every eliminated terrorist.

Varying numbers regarding Hamas’ casualty figures have been recently touted on social media. But many of them lack sources, or a breakdown of the statistics.

Conversely, some analysts, such as HonestReporting board member Salo Aizenberg, have done an exceptional job at critically analyzing the available casualty numbers.

The Hamas-run Ministry of Health has reported over 70,000 deaths in Gaza, including civilians.

But closer examination of these numbers displays that it also includes an estimated 22,000-25,000 Hamas fighters, around 11,000 natural deaths, and 4,000 casualties caused by internal fighting amongst Gazans. With 1,000 deaths attributed to reporting errors, this suggests that 25,000 casualties were terrorists, and 36,000 were civilians.

One suggestion that has gained momentum on social media suggests that the actual number of Hamas casualties is double this number, at 50,000 combatant deaths.

However, pre-war estimates by the IDF suggest that Hamas had 35,000 combatants. US estimates believe that Hamas recruited 10,000-15,000 new combatants throughout the war. This means that if the IDF had killed 50,000 Hamas terrorists, there would be virtually no Hamas terrorists left — an analysis that is unfortunately not accurate.

The claim of 50,000 eliminated Hamas terrorists is based on an announcement by the Hamas-run Ministry of Social Development of the start of a new program that would provide NIS 500 to the widows of Gazans killed in the war.

By February 8, 2026, payments had been made to 19,306 widows, totaling NIS 9.653 million or over three million US dollars.

The Ministry of Social Development further stated that 50,000 widowed families were set to receive these benefits, implying that more than widowed wives would be receiving the payments. This is likely where some analysts misinterpreted Hamas’ statement and took it to mean that for every Hamas terrorist, one wife would receive a payment. However, this payment is not exclusively for the wives of terrorists, and not every Hamas combatant would have been married by the time of his death.

What these numbers do suggest, however, is that claims of unreported casualties are likely to be false. The ability to receive a payment for reporting a death would presumably encourage many Gazans to submit claims of being widowed.

Since the early days of the war, news outlets and influencers on social media have blindly repeated Hamas’ claim that the majority of casualties were women and children. The claim implied that the IDF was specifically targeting both groups.

Beyond this claim not being true — men of combat age account for around 46.7% of total casualties — data from the World Health Organization (WHO) displays that 603,000 children under the age of 10 were vaccinated at the beginning of 2025. This number exceeds the pre-war population of that age group, indicating that the overall population of young children has remained stable or even grown despite the war.

With births being the same as, if not higher than, pre-war numbers, the claims of underreported casualties and casualties disproportionately targeting children fall apart. Despite this data being publicly available and offering important information about the war’s human toll, it has received no attention in media coverage, allowing the misleading child casualty narrative to persist.

These two case studies of terrorist casualty statistics and the reported number of children under 10 during the war highlight the need to analyze all available data with scrutiny. It is not enough to rely on unverified claims about casualty figures. Instead, accurate conclusions must be based on transparent analysis conducted by credible analysts who rely on publicly available data, verifiable sources, and clear methodology. Only through rigorous examination can casualty figures be properly understood, rather than simply repeated without question.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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