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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Are Jews Fools to Consider Forgiving Kanye West?
Ye, formerly known as Kanye West. Photo: BANG Showbiz via Reuters Connect
Kanye West’s advertisement apologizing to Jews in The Wall Street Journal, which was not a good choice of publication, as it plays into stereotypes of Jews controlling money, has raised an important question at a time when many Jews feel desperate in the wake of rising antisemitism:
Should Jews forgive Kanye?
The conventional wisdom would be not to. In October 2022, he tweeted that he was going to go “death con 3 on Jewish people” and sadly opened a Pandora’s box, where it was cool to be antisemitic. This, of course, was before the attacks of October 7, 2023, and set up a prelude to podcasters blaming Israel for all the world’s ills, and saying that “it shouldn’t be forbidden to criticize Israel” (which, of course, it isn’t).
West is addicted to attention, and his outspoken hatred of Jews clearly gave him that. There are also people who claimed that West hated Jews because he blamed them for his break-up with Kim Kardashian.
But Jews cannot react out of fear or appeasement, and I am embarrassed for some Jewish influencers online who posted that Kanye should be forgiven. Mental illness or not, Kanye West has done incredible damage to the Jewish community.
His song “Heil Hitler” was one of the worst things I’ve seen. He also offended the Black community by psychotically saying that “slavery was a choice.”
Would his followers who say that Hitler was right suddenly flip if Kanye did? It’s hard to say. They might claim that Jews or Israel paid West to change his position.
I’ve also seen some people say that they believe West is sincere. But in life, one shows sincerity by actions, not by words. The question of forgiveness should not even be addressed until West takes some actions that show he means business.
Here are a few things he could do to show contrition:
1. Tell Candace Owens to Chill
Owens has fallen off the deep end, obsessing over Israel, possibly due to her anger of being fired by The Daily Wire. West should call for her to apologize, and stop blaming Israel for everything from the Charlie Kirk murder to the assassination of JFK. West would be helping to stop antisemitism, and also helping Owens, who he says is a friend.
2. Tell Tucker Carlson to Start Acting Like an American
Carlson is head over heels in love with Qatar and Russia, and hates Israel. Perhaps West could also remind Carlson that Winston Churchill was a good guy, not a villain, and that Carlson should stop demonizing Israel.
3. Rebuke Nick Fuentes
Fuentes, a young antisemite growing in popularity, wants to be West’s friend. West should tell Fuentes that he should be a man and stop blaming all the world’s problems on Israel, as if the Jewish State controls the universe — which it does not.
4. Go to Israel and Have Discussions with Jews of Color
Due to the myth of Israel being the “white colonizer,” many are unaware there are Jews of color. When you count Arabic Jews in the fold, more than half of Israel would be considered “diverse” by US standards. Unfortunately, these Jews are not given enough screen time on news shows and debates, and it would be educational for the world to see the truth.
5. Create a Music Video Where He Mocks Antisemitism
In a video with Jewish artists, West can show that antisemitism is neither cool nor strong, and the sign of a weak person who seeks to scapegoat a small minority in order to feel powerful.
6. West Should Study Judaism with a Group of Rabbis for a Set Period of Time
This would show the beginnings of contrition.
All in all, it is foolish to immediately say that West should be forgiven, and it is a sign of people who live in fear or simply want attention or hope that West actually is sincere. But as the automated New York City subway message reminds us, we need to see something before we say something.
The author is a writer based in New York.
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Prominent British LGBTQ activist arrested for carrying ‘globalize the intifada’ sign in London
(JTA) — British LGBTQ activist Peter Tatchell was arrested for holding a sign with the phrase “globalize the intifada” at a pro-Palestinian march in London on Saturday.
Tatchell’s arrest comes weeks after the police in London announced that they would arrest pro-Palestinian protesters who chant “globalize the intifada.” While the common pro-Palestinian phrase is defended by its supporters as a rallying call to expand international pressure on Israel, critics say it amounts to a call for violence against Jews.
The policy change came in the wake of the attack on a Hanukkah celebration in Sydney that killed 15. It followed other efforts by the British government to tighten limits on what pro-Palestinian protesters can say and do, including a ban on the activist group Palestine Action that has made any show of support illegal.
Tatchell, 74, who is known as one of England’s most prominent gay rights activists, wrote in a post on X that he had “opposed Hamas since it was formed & opposed ALL Islamists (Iran, Hezbollah etc).” But he said the Metropolitan Police’s new policy was an overreach.
“Police are fabricating new laws. There is no legal statute that criminalises ‘intifada,’” wrote Tatchell in a post on X decrying his arrest. “By arresting me, police seem to be reacting to pressure from a foreign regime – Israel – & Netanyahu apologists, to silence public support for Palestinians’ right to resist Israeli occupation.”
The full text of Tatchell’s sign at the rally read “Globalise the intifada: Non-violent resistance. End Israel’s occupation of Gaza & West Bank.” Tatchell said he was detained for 12 hours.
Last May, Tatchell was arrested at another pro-Palestinian protest in London for carrying a sign that read “STOP Israel GENOCIDE! STOP Hamas executions!” He said police had accused him of breaching the peace and that pro-Palestinian protesters had accused him of being a pro-Israel plant because he called out Hamas in addition to Israel.
Thirteen people were arrested on Saturday during the Palestine Coalition protest and one person was arrested from the Stop The Hate UK counter protest, according to London’s Metropolitan Police.
The London protest was not the only pro-Palestinian demonstration this weekend to feature calls for an “intifada.”
A coalition of Jewish groups denounced a rally in Philadelphia on Sunday in which marchers chanted calls for an intifada. According to the groups, one speaker said, “Martyrdom is a commitment, a principle. It gives life to the movement and carries it forward…our task is to identify tangible, precise ways to attack the genocidal Zionist enemy and actually f—ing attack.”
The rally was organized by the Philly Palestine Coalition, which has previously targeted Jewish-owned restaurants in the city.
“This was not a metaphor or abstract political speech,” said the statement from the groups, Jewish Federation of Greater Philadelphia, Anti-Defamation League Philadelphia and American Jewish Committee Philadelphia/Southern NJ. “It was explicit incitement for violence. Such language and imagery are dangerous, antisemitic and unacceptable.”
The post Prominent British LGBTQ activist arrested for carrying ‘globalize the intifada’ sign in London appeared first on The Forward.
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Tu B’Shvat, Conscious Eating, and the Jewish Call to Return
Orange trees in Israel’s northern Galilee region. Photo: פואד מועדי / Wikimedia Commons
Tu B’Shvat, the Jewish New Year for the Trees, is often celebrated simply: fruit on the table, blessings over figs and dates, and a nod to nature in the middle of winter. For those who do things a bit more lavishly, a ceremony or seder is conducted.
But at its core, the holiday of Tu B’Shvat is far more than a seasonal celebration. It is a day that offers a profound Jewish teaching about food, responsibility, and the possibility of return.
To understand that teaching, we have to go back to the very first act of eating in the Torah.
In the Garden of Eden, God gives Adam and Eve permission to eat freely from nearly everything around them. Only one boundary is set: there is one tree that is off limits. When Adam and Eve cross that boundary, the result is a rupture of faith between humans and God, which results in a series of other ruptures between humans and the earth — and humans and themselves.
One of the great Chassidic masters, Rabbi Tzadok HaKohen (1823-1900), suggested that the problem was not simply what they ate, but how they ate: without awareness, without restraint, and without consciousness. They consumed, rather than received.
Five hundred years ago, the kabbalists of Tzfat transformed Tu B’Shvat from a technical agricultural date into a spiritual opportunity. They taught that the world is filled with sparks of holiness, and that our everyday actions, especially eating, can either elevate those sparks or bury them further. This lesson has recently been discussed by the Jerusalem-based educator Sarah Yehuit Schneider.
Eating, in Jewish thought, is never neutral.
When we eat with intention and gratitude, we participate in tikkun olam, repairing the world. When we eat mindlessly, we reenact the mistake of Eve and Adam from the Garden of Eden.
The holiday of Tu B’Shvat invites us to try again.
There is another detail worth noting. The Torah’s first description of the human diet is explicitly plant-based: “I have given you every seed-bearing plant and every fruit-bearing tree; it shall be yours for food.” That diet, which was given in Eden, does not end with humanity’s exile from paradise. For generations to come, until after the great flood in the time of Noah, that diet continued in a world already marked by moral compromise.
On Tu B’Shvat, when Jews sit down to a table of fruit, we are quietly returning to that original vision of eating plant-based food that sustains life without taking it, nourishment that reflects restraint rather than domination.
That idea feels especially urgent today.
Our food choices now affect far more than our own bodies. They shape the treatment of animals, the health of the planet, and the sustainability of our food systems. Eating “without knowing” is something that carries grave consequences, which are all too visible in our society.
To observe conscious eating today means asking hard questions: Who is harmed by this choice? What systems does it support? What kind of world does it help create?
In my work as a rabbi and educator with Jewish Vegan Life, I encounter many Jews grappling with these questions, most of whom possess a desire to align their daily choices with enduring Jewish values of compassion, responsibility, and reverence for life.
Tu B’Shvat reminds us that Judaism does not demand perfection, but it does demand awareness. It teaches that repair is possible, not only through grand gestures, but through daily choices repeated with intention.
Redemption begins when a person makes a choice to eat their meal consciously. This is what the seder on Passover is for and what it reminds us of, and the same holds true for the seder on Tu B’Shvat.
The custom to eat fruits on Tu B’Shvat, the choice to have a seder or ceremony, reminds us of the consciousness that we must approach all of our meals with. On Tu B’Shvat, we are being asked to reconsider how we eat, how we live, and how we might take one small step closer to the world as it was meant to be. It is, after all, according to the Mishna in tractate Rosh Hashanah, one of the four New Years of the Jewish calendar.
Rabbi Akiva Gersh, originally from New York, has been working in the field of Jewish and Israel education for more than 20 years. He lives with his wife, Tamar, and their four kids in Pardes Hanna. He is the Senior Rabbinic Educator at Jewish Vegan Life. https://jewishveganlife.