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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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A war-weary Jerusalem marks Purim one day after the rest of the world, a tradition born in what is now Iran
(JTA) — JERUSALEM — As the sun rose over Jerusalem on Wednesday morning, sirens rang out, signaling yet another incoming missile attack from Iran.
This time, it coincided with the morning of Shushan Purim, as thousands of Israelis gathered — despite a prohibition on public gatherings — to read the Megillah and fulfill the mitzvah of hosting a reading after sunrise on the day of Purim.
Purim in Jerusalem, known as Shushan Purim, takes place a day later than in the rest of the world due to its status as a walled city during the time of the holiday’s story, when the Jews in Shushan, also a walled city located in what is now Susa, Iran, fought for their survival a day longer than Jews elsewhere in the kingdom.
Emergency regulations imposed by Home Front Command ban large gatherings, even in shelters, but Israelis have eschewed the restrictions to continue their celebrations. Top rabbis in Israel encouraged Israelis to follow government guidelines but opined that Zoom readings do not fulfill the requirement under Jewish law to hear the Megillah read in a prayer quorum. On Tuesday, Israelis across the country celebrated Purim in bomb shelters and underground parking garages, many of which are rated to withstand bombs dropped from above.
Just a few hours after the air raid alert ended on Wednesday, Jerusalemites could be seen wandering the streets, some intoxicated and others wearing costumes — or both — to celebrate the public holiday.
Two yeshiva students from New Jersey said, while waiting to catch a light rail train into the city, that they “were not worried at all about the missiles. We check our phones and go to the shelter.”
In the haredi neighborhood of Mea Shearim, life continued largely as normal. Children wandered the streets wearing costumes, and families walked into synagogues for Shacharit services, with prayers echoing through the streets.
In more secular neighborhoods, friends gathered to drink and celebrate the holiday, with some describing a “waiting game” to get their drinking in before another missile is launched and they have to head back to the shelter.
An ultra-Orthodox man celebrates in the streets of Mea Shearim, holding wine in one hand and showing a thumbs up with the other. The official commandment from the Torah is to drink until one cannot tell the difference between “cursed is Haman” and “blessed is Mordecai.”
Amber, Maya and Vicky kept their family shop open on Jaffa Street despite the threat of missiles. You Need Coffee has been open at its current location since 2011, and Maya described how “during the last war our business took a really big hit, and it’s something we expected this time, but the community keeps showing up.”
Vicky added, “They need their coffee, and we know our customers, so there’s a sense of we’re all in this together. Plus, we have a shelter in the basement, so it’s safer here than anywhere else.”
This is the second full-scale war with Iran in the last nine months, but all of the workers in the shop said they were willing yet again to deal with the consequences for the “freedom of the Iranian people.”
A family wearing matching costumes waits to catch the light rail into the Jerusalem city center. Public transportation in Israel is operating at limited capacity due to the war. The light rail had been closed since the war’s start but reopened on Wednesday.
A child who lives in Beit Yisrael, a haredi neighborhood in central Jerusalem, poses for a photo to show off his IDF soldier costume.
Children walk down the streets of Mea Shearim with their parents as they shop for goodies to celebrate the holiday. Pashkevils, or public announcements, cover the walls and communicate rabbinical rulings and other public information.
A Beit Yisrael family poses for a photo showing off their Purim costumes.
A man wearing a bunny costume walks in the streets of Mea Shearim, where not everyone was in costume for the holiday. Still, Yiddish techno music could be heard echoing off the brick walls of the neighborhood from the parties taking place there.
On Etz Hayim Street, just outside the Jerusalem shuk, a young Israeli poses to show off his costume — one half Israeli soldier, the other half sporting a suit.
One of the commandments for the Purim holiday is to give tzedakah, or charity to the poor — matanot la’evyonim — which requires giving to at least two people in need on the holiday. A young boy waits on the street, asking passersby for donations.
The post A war-weary Jerusalem marks Purim one day after the rest of the world, a tradition born in what is now Iran appeared first on The Forward.
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Faith heals the Deepest Wounds, Soothes the Greatest Woes
Across centuries, the Jewish people have experienced collective trauma, from the ancient exiles to modern-day tragedies. Despite these painful occurrences, Jewish tradition is a real treasure trove of healing through religious practices and teachings of the Torah. The Torah shows people how to process and move beyond suffering, and how the Bible can be a source of resilience and hope, even when all seems lost.
One of the greatest Jewish principles of practice is the practice of remembrance. The Torah calls the Jewish people to recall past suffering, not to dwell in sorrow, but in order to take the moment to derive lessons and strength from their adversity. This is reflected in such rituals as Passover, which celebrates the Exodus from Egypt and the liberation of the Jewish people from slavery. Likewise, Tisha B’Av is a day of remembrance for the destruction of the First and Second Temples. These rituals are not reminders of sorrow but tools necessary for transmitting the lessons of history to future generations. Through the practice of remembrance, Jewish communities are reminded time and again of the strength they have shown over the ages and the necessity to cultivate hope for the future.
Aside from the remembering process, the Torah also provides organized practices designed to assist an individual in coping with loss and suffering. The mourning practices, like Shiva, the seven-day mourning period, and Yahrzeit, the yearly observance of a loved one’s death, are a supportive mechanism whereby both the individual and society can cope with their loss. The practices are social in nature, reinforcing the idea that healing is as much an individual process as it is a social one. The social aspect of the practices creates solidarity and provides mutual support so that everyone mourns together.
Prayer and fasting are of profound significance in the Jewish healing environment. Yom Kippur and Tisha B’Av are such special days for soul-searching, repentance, and spiritual rebirth. On such days, the individual and collective seek forgiveness, atonement, and healing. These are spiritual exercises aimed at cleansing the soul and reconciling with God, an indication of the faith that, irrespective of the intensity of the agony, a path to spiritual healing always exists.
Community lies at the core of healing trauma within Jewish life. At the center of healing is the idea of Klal Yisrael—the Jewish peoplehood. In times of adversity, Jewish communities unite through acts of interdependence, prayer, and shared ritual. The communal care creates a basis of resilience, reminding individuals that they are not isolated in their suffering. In fact, the community’s strength can become a healing force, repairing the damage of trauma.
Chaya Lerner’s book, Torah of Trauma, explores the spiritual and psychological aspects of healing in the Torah. In her book, Chaya addresses how scriptural lessons can guide individuals and communities through healing from trauma and transforming it into what makes them stronger. Chaya utilizes ancient Jewish sources and modern therapy methods to explain that the Torah offers healing tools. Chaya’s work emphasizes that healing from trauma is not merely an understanding of the past but also the transformation of that understanding into a path forward. The book explores how Jewish heritage offers hope, healing, and a way to heal the spirit after suffering.
In an age where trauma manifests in so many different disguises, affecting so many individuals and communities, the Jewish approach to healing with the Torah is a sage one. Chaya Lerner’s Torah of Trauma is a guide for those willing to discover how scripture can heal emotional and spiritual hurts. By immersion in the Torah, remembering past struggles, and participating in communal rituals, the Jewish faith traces a path to resilience, hope, and spiritual rebirth. Through these sacred rituals, individuals and communities can transform their pain into power, emerging from trauma not just as a whole but more resilient than ever before.
Essentially, Jewish heritage teaches the realization that collective trauma does not characterize the people, but rather completes them. By accepting the teachings of the Torah, individuals and communities can heal, not only for themselves, but for society as a whole as well. The teachings given within the Torah are an eternal reminder of redemption, a reminder that there is always space for renewal and development, even in the darkest of sufferings.
The post Faith heals the Deepest Wounds, Soothes the Greatest Woes appeared first on The Forward.
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Poland returns 91 Jewish objects to Greece, decades after they were stolen by the Nazis
(JTA) — A trove of sacred Jewish objects from Greece that was stolen by the Nazis and displaced for decades in Poland is finally heading back home.
Poland returned 91 religious and ceremonial artifacts to the Greek government at a ceremony in Warsaw on Wednesday. Among them were Torah scrolls, a Torah mantle and silver finials that adorned a scroll’s wooden rollers — fragments of a rich Greek Jewish heritage that was nearly wiped out.
This marks the first time Poland has repatriated cultural property held under its care that was illegally taken from another country.
The Nazis stole the objects from synagogues in Thessaloniki, a port city once known as the “Jerusalem of the Balkans.” Jews made up half of Thessaloniki’s residents in 1919. Some 59,000 Greek Jews, over 83% of the country’s Jewish population, were killed in the Holocaust.
These items were seized by the Einsatzstab Reichsleiter Rosenberg, a Nazi agency dedicated to looting Jewish valuables, as it plundered homes, synagogues, cemeteries and cultural institutions across Greece in 1941. The objects were transferred to Nazi depots in southwestern Poland and rediscovered at a castle in Bożków after the war. In 1951, the Polish Ministry of Culture moved them to the Jewish Historical Institute in Warsaw, where they remained until now.
This return follows years of advocacy and provenance research. The Greek government formally requested the collection’s restitution in 2024, and the World Jewish Restitution Organization coordinated with Greek and Polish authorities to facilitate it. Now, the objects are headed to the Jewish Museum of Greece in Athens.
About 5,000 Jews live in Greece today.
Poland is the only member of the European Union with no comprehensive legislation to address the restitution of property seized by the Nazis and later nationalized by the communist regime. Since the country became a democracy in 1989, several bills have been proposed to return private property to Holocaust survivors and their descendants, but none became law.
In 2021, Poland passed a law that prevented people who sought to claim property from challenging administrative decisions more than 30 years old. This time limit made it virtually impossible for former owners, including Holocaust survivors and their descendants, to recover properties that were appropriated during the communist era.
In a statement, WRJO president Gideon Taylor and COO Mark Weitzman said the return of the Greek Jewish collection represented a milestone in international cooperation for Holocaust-era restitution.
“While Poland has broader restitution issues to address, we hope this historic act marks the beginning of a consistent, systematic approach to historical justice,” they said.
The post Poland returns 91 Jewish objects to Greece, decades after they were stolen by the Nazis appeared first on The Forward.
