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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Belgium Reverses Decision to Cut Federal Security in Antwerp’s Jewish District Amid Community Outcry
Police officers on patrol in the Belgian city of Antwerp. Photo: Reuters / Nicolas Maeterlink
After facing strong opposition from public officials and the local Jewish community over plans to withdraw federal security in Antwerp’s Jewish district, the Belgian government announced it will maintain current security measures, keeping federal police deployed for the time being.
Belgian Interior Minister Bernard Quintin announced on Thursday that federal officers will remain deployed in the district, reversing an earlier government plan to cut the police presence there by roughly half. The reversal followed Quintin’s meeting with representatives of Antwerp’s Jewish community
Avec des représentants de la communauté juive d’#Anvers.
Leur sécurité est une priorité absolue: les dispositifs actuellement en place sont maintenus.
Je souhaite les renforcer par la présence de #militaires et espère que cette mesure pourra aboutir dans les heures à venir. pic.twitter.com/ODKh8sjMZ6
— Bernard Quintin (@BernardQuintin_) December 18, 2025
This latest decision comes just days after a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach that left 15 dead and at least 40 injured, amid ongoing concerns about threats to Jewish communities worldwide.
On Monday, the Antwerp branch of the far-right political party Vlaams Belang had called for increased protection for Jewish schools and institutions during a city council meeting, Belgian media reported.
The government had originally rejected calls to bolster security, planning instead to withdraw the federal deployment, a move that sparked outrage from city leaders and renewed concern within the Jewish community amid ongoing threats.
Addressing these concerns, Quintin stressed that protecting Jewish sites is a top priority for the government, but emphasized that the federal police presence in Antwerp is not intended as a permanent solution, with local police responsible for maintaining security on the ground.
Antwerp Mayor Els van Doesburg had condemned the government’s earlier decision as “incomprehensible,” warning that the city cannot risk a security gap, especially in the wake of the Bondi Beach attack on Sunday.
“There must be no vacuum in the safety of Antwerp’s Jewish quarter,” Doesburg told Belgian media. “This is something we have to do together. It goes beyond the Antwerp police.”
Since the deadly attack at Brussels’ Jewish Museum in 2014, security measures have been strengthened, with Belgian intelligence consistently warning of elevated threats to Jewish sites.
In response, Antwerp has long maintained a mixed model in which local and federal police share responsibility for their protection.
The federal government has now proposed an alternative plan to deploy military personnel at Jewish community sites in Antwerp to support local police and increase capacity, though a government-wide consensus has yet to be reached.
Jewish community leaders had previously sharply criticized proposals to reduce security, dismissing Quintin’s explanation and denouncing it as a “political decision.”
Ralph Pais, deputy chair of the Jewish Information and Documentation Center (JID), a Belgian nonprofit that combats antisemitism, noted that the planned withdrawal, both in its timing and execution, had heightened concern within the community.
Despite the community’s expectation that authorities would address the issue, Pais had warned that inadequate security could lead to serious problems.
Dus geen 48 uur na de verschrikkelijke aanslag op joden in Australië zet nota bene onze minister van Binnenlandse Zaken @BernardQuintin_ de federale politiebeveiliging in @Stad_Antwerpen stop!
Burgemeester @elsvandoesburg vindt het uiteraard…
— JID (@s_antisemitisme) December 16, 2025
Van Doesburg had called for federal officers to remain in place until a suitable replacement could be established, whether through increased local police staffing or the deployment of military personnel — a request now addressed by the government’s decision to maintain current measures.
The European Jewish Association (EJA) said in a statement that it “welcomed” the move to maintain current federal police levels in Antwerp, noting that the initial plan “caused deep concern within the Jewish community and beyond.”
“This decision follows direct engagement with elected officials and Jewish representatives and sends an important message: the safety of Jewish life is a core responsibility of the state and cannot be subject to uncertainty or gradual erosion,” the EJA said. “The EJA wishes to express its sincere appreciation to [Quintin] for listening carefully to these concerns and for acting decisively to prevent any security vacuum. We also commend MP Michael Freilich, who raised the issue forcefully in Parliament.”
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NFL star apologizes for antisemitic hand gesture on controversial livestream
An NFL star has apologized for an antisemitic gesture he mimicked on a livestream earlier this week.
Puka Nacua, a third-year wide receiver who plays for the Los Angeles Rams, made the gesture after he was encouraged to on Tuesday by controversial livestreamer Adin Ross. Ross, who is Jewish, suggested Nacua incorporate the gesture into his touchdown celebration.
On Thursday, after the gesture was widely condemned online and drew responses from the NFL and the Rams, Nacua released a statement.
“When I appeared the other day on a social media livestream, it was suggested to me to perform a specific movement as part of my next touchdown celebration,” reads the statement, which featured the branding of Stand Up To Jewish Hate, an organization founded by Robert Kraft, owner of the New England Patriots. “At the time, I had no idea this act was antisemitic in nature and perpetuated harmful stereotypes against Jewish people.
“I deeply apologize to anyone who was offended by my actions as I do not stand for any form of racism, bigotry or hate of another group of people.”
The gesture — lowering the head into the shoulders while rubbing a hand over a fist — is sometimes known as the “Covetous Jew.”
Neither the Rams nor the NFL said if Nacua would face consequences for the incident in separate statements Thursday.
“The NFL strongly condemns all forms of discrimination and derogatory behavior directed towards any group or individual,” the league said in a statement Thursday. “The continuing rise of antisemitism must be addressed across the world, and the NFL will continue to stand with our partners in this fight. Hatred has no place in our sport or society.”
The Rams wrote, “There is no place in this world for Antisemitism as well as other forms of prejudice or hostility towards the Jewish people and people of any religion, ethnicity, or race.”
Nacua, who finished second in 2023 voting for NFL Offensive Rookie of the Year, received backlash over several statements he made during the livestream. He accused referees of bias and making calls for clout, saying “These guys are lawyers. They want to be on TV, too.” He also claimed that “concussions are all in your head, you just can’t think about it.”
Controversy is more familiar territory for Ross, who was banned from the streaming platform Twitch for more than two years due to his failure to moderate the torrent of racist and antisemitic comments in his stream’s live chat. He has hosted avowed antisemite Nick Fuentes several times on his stream; according to SBNation’s James Dator, “Ross has a reputation for allowing antisemitism on his show, often done under the guise of ‘joking.’”
The post NFL star apologizes for antisemitic hand gesture on controversial livestream appeared first on The Forward.
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US Senate Passes Intel Bill With Key Measures Targeting Iran
US Sen. Tom Cotton (R-AR) speaks during a Senate Intelligence Committee hearing on Capitol Hill in Washington, DC, March 11, 2024. Photo: REUTERS/Julia Nikhinson
The US Senate has passed the Intelligence Authorization Act, annual legislation that authorizes funding and sets policy for the intelligence community, with key measures targeting Iran’s nuclear capabilities and other threats to American national security.
The bill, which received bipartisan support, includes measures such as “prohibiting the intelligence community from contracting with Chinese military companies, improving the security of CIA installations, identifying the threat to America’s food security posed by communist China, and directing necessary resources towards defending our nation from threats posed by Iran,” Sen. Tom Cotton (R-AR), chairman of the Senate Select Committee on Intelligence, said in a statement on Wednesday.
The legislation is part of the annual National Defense Authorization Act (NDAA), which sets defense policy and authorizes funding levels. Lawmakers in the Senate passed the NDAA on Wednesday after their counterparts in the House did so last week.
“I’m glad this bill passed both houses of Congress as part of the NDAA and I look forward to it being signed into law by the president,” Cotton said.
Regarding intelligence, the bill includes measures aimed at suppressing Tehran’s ability to acquire a nuclear weapon. The legislation expands congressional oversight of Iran’s uranium enrichment program and any efforts toward weapons development.
The bill also formally enshrines limits on the movement of Iranian diplomats on American soil, aligning them with existing limits already applied to diplomats from China, Russia, and North Korea. It also allocates additional resources to bolster US defenses against a range of Iranian threats, including proxy terrorist groups and potential assassination schemes against American citizens. The legislation furhter requires intelligence agencies with knowledge of Iranian lethal threats to report all information to the FBI and to the intended target.
Sen. Mark Warner (D-VA), vice chairman of the Senate Intelligence Committee, touted the bill’s bolstering of resources to intelligence agencies.
“I thank my colleagues and am glad to see this bill pass once again on a strong bipartisan basis. It provides the intelligence community the resources it needs to do its mission while ensuring that we maintain rigorous oversight of the [intelligence committee’s] activities,” Warner said in a statement.
Since returning to the White House in January, the Trump administration has ramped up US sanctions on Iran over its nuclear program, human rights abuses, and support for terrorist groups across the Middle East and around the world. During Trump’s first term, the US withdrew from a 2015 deal with Iran that placed temporary restrictions on the Iranian nuclear program in exchange for lifting sanctions, arguing it was too weak and would undermine American interests.
In response, Iran has gone to extensive lengths to obscure its nuclear activity and evade accountability from the international community, according to international nuclear watchdogs. Nonetheless, Iran has continued to claim that its nuclear program is for civilian purposes rather than building weapons.
The UK, France, and Germany said earlier this year there was no “credible civilian justification” for Iran’s recent nuclear activity, including the enrichment of uranium to near weapons-grade levels, arguing it “gives Iran the capability to rapidly produce sufficient fissile material for multiple nuclear weapons.”
In September, US Sens. Ted Cruz (R-TX) and Rick Scott (R-FL) introduced the Strengthening Entry Visa Enforcement and Restrictions (SEVER) Act, which would prohibit members of Iran’s government, particularly those sanctioned for supporting the regime, from receiving US visas. The US has also placed severe sanctions on Iran’s oil exports.
In June, the US bombed three key Iranian nuclear sites during the 12-day war between Iran and Israel. The US had previously tried to negotiate a new nuclear deal with Tehran, to no avail.