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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Mikveh unearthed beneath Western Wall plaza shows evidence of Temple’s destruction
Archaeologists have uncovered a 2,000‑year‑old Jewish ritual bath beneath the Western Wall Plaza in Jerusalem that bears ash and destruction debris from the Roman conquest of the city in 70 C.E., officials said.
The find, announced Monday by the Israel Antiquities Authority and the Western Wall Heritage Foundation, lies just west of where pilgrims once entered the Temple Mount, offering a rare physical link to everyday life in late Second Temple Jerusalem.
The mikveh, hewn into the bedrock, measures approximately 10 feet long; 4 feet, 5 inches wide; and 6 feet, 1 inch high, with four steps leading into the bath. It was found sealed beneath a destruction layer dated to the year 70 C.E., filled with ash, pottery shards and stone vessels.
“Jerusalem should be remembered as a Temple city,” Ari Levy, the excavation director for the Israel Antiquities Authority, said in the announcement. “As such, many aspects of daily life were adapted to this reality, and this is reflected especially in the meticulous observance of the laws of ritual impurity and purity by the city’s residents and leaders.” Levy noted that stone vessels, which do not contract ritual impurity under Jewish law, were common in the area.
Heritage Minister Rabbi Amichai Eliyahu said the discovery “strengthens our understanding of how deeply intertwined religious life and daily life were in Jerusalem during the Temple period” and underlined the importance of continuing archaeological research in the city.
Mordechai (Suli) Eliav, director of the Western Wall Heritage Foundation, described the mikveh and its contents as a vivid historical testament: “The exposure of a Second Temple period ritual bath beneath the Western Wall Plaza, with ashes from the destruction at its base, testifies like a thousand witnesses to the ability of the people of Israel to move from impurity to purity, from destruction to renewal.”
Researchers say the mikveh likely served both local residents and the many pilgrims who visited the Temple in the years leading up to the Roman siege.
This article originally appeared on JTA.org.
The post Mikveh unearthed beneath Western Wall plaza shows evidence of Temple’s destruction appeared first on The Forward.
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Greece, Israel, Cyprus to Step Up Joint Exercises in Eastern Mediterranean
Israeli Prime Minister Benjamin Netanyahu (center), Cyprus President Nikos Christodoulides (left), and Greek Prime Minister Kyriakos Mitsotakis hold a joint press conference after a trilateral meeting at the Citadel of David Hotel in Jerusalem, Dec. 22, 2025. Photo: ABIR SULTAN/Pool via REUTERS
Greece, Israel, and Cyprus will step up joint air and naval exercises in the eastern Mediterranean in 2026, deepening their defense cooperation, Greek military officials and a senior source said on Monday.
The three eastern Mediterranean nations have drawn closer over the past decade through joint military drills, defense procurement, and energy cooperation, developments closely watched by regional rival Turkey.
Greece’s armed forces general staff (GEETHA) said senior military officials from the three countries signed a joint action plan for defense cooperation last week in Cyprus. It gave no further details.
The deal follows a meeting in Jerusalem between Greek Prime Minister Kyriakos Mitsotakis, Cypriot President Nikos Christodoulides, and Israeli Prime Minister Benjamin Netanyahu at which they signed a deal to strengthen maritime security cooperation and advance energy interconnection projects.
A senior Greek official familiar with the matter said the military deal would encompass joint naval and air exercises and the transfer of know-how from Israel to Greece and Cyprus to address both “asymmetrical” and “symmetrical” threats.
“Greece and Israel will intensify joint exercises after the ceasefire in Gaza, with Cyprus participating,” the official said, adding that Greece plans to join Israel’s Noble Dina naval exercise in the coming months in the eastern Mediterranean.
There was no immediate comment from the Cypriot government, but a key opposition party, the Communist AKEL, expressed misgivings. “Mr. Christodoulides proceeds to deepen military-political cooperation with Israel without considering the risks and consequences of this choice,” it said in a statement.
Greece and Cyprus have already purchased missile systems from Israel worth billions of euros. Athens is also in talks to buy from Israel medium- and long-range anti-aircraft and anti-ballistic missile systems for a planned multi-layer air and drone defense system known as the “Achilles Shield,” estimated to cost about 3 billion euros ($3.5 billion).
This month, the Greek parliament approved the purchase of 36 PULS rocket artillery systems from Israel to bolster defenses along Greece’s northeastern border with Turkey and on Greek islands in the Aegean Sea.
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Sydney to Project Menorah on Harbour Bridge During New Year’s Eve Celebration in Tribute to Bondi Beach Attack
A woman keeps a candle next to flowers laid as a tribute at Bondi Beach to honor the victims of a mass shooting that targeted a Hanukkah celebration at Bondi Beach on Sunday, in Sydney, Australia, Dec. 16, 2025. Photo: REUTERS/Flavio Brancaleone
The city of Sydney, Australia, changed plans on Monday for its New Year’s Eve celebration to include a projection of a menorah on Harbour Bridge in honor of the 15 victims of the Bondi Beach terror attack during Hanukkah, following pressure by Jewish-Australian cultural figures.
Sydney Mayor Clover Moore announced last week initial plans to have the Sydney Harbour Bridge pylons illuminated in white with an image of a dove with the word “peace” shortly before 9 pm on New Year’s Eve this Wednesday. The bridge would then, according to the plans, be illuminated again at 11 pm “in a warm light,” and a moment of silence would be held on the ground and during the New Year’s Eve broadcast on the network ABC. Crowds were invited to switch on their phone lights in a show of solidarity with the Jewish community.
The gesture was meant to “show the Jewish community that we stand with them, and that we reject violence, fear and antisemitism,” said Moore. “These moments will provide an opportunity for people to show respect, to reflect on the atrocity, and to say we will not let this hateful act of terror divide us.”
However, plans were changed to include a projection of a menorah on the bridge after more than 30 Jewish-Australian cultural figures published an open letter on Monday that urged Moore to project a more “Jewish-specific symbol” to commemorate the victims of the Bondi Beach mass shooting on Dec. 14, the first night of Hanukkah. They asked “that the particularism of the victims be acknowledged rather than erased,” according to ABC, which obtained a copy of the open letter.
“We believe this dignity would be afforded to the victims of any other terrorist attack that targeted a specific community. Only when we clearly name the problem of anti-Jewish hatred in Australia can we hope to overcome it,” the letter stated in part. “The selection of this word [peace], coupled with the dove, without any specific reference to the targeting of the Jewish community, prolongs our erasure and obfuscates the problem of domestic antisemitism. We acknowledge the City of Sydney’s plan as a gesture of remembrance, and agree with the need for such a gesture; however, we consider the imagery and word chosen to be insufficient as they do not acknowledge the Jewish particularity of the Bondi massacre.”
Signatories of the open letter included Pulitzer Prize winner Geraldine Brooks, ARIA award winner Deborah Conway, Archibald Prize winner Yvette Coppersmith, and members of the Sydney Symphony Orchestra. The group members also claimed their warnings about antisemitism had been overlooked by “generic calls for peace” during the last two years.
After publication of the open letter, Moore said the Harbour Bridge will project a menorah at 11 pm on New Year’s Eve, ABC reported. The co-creator of the open letter, producer and director Danny Ben-Moshe, applauded the move in a Facebook post on Monday.
The Sydney Harbour Bridge will also light up in blue at 10 pm on New Year’s Eve in recognition of the event’s official charity partner Beyond Blue, which provides free mental health support.
“This New Year’s Eve offers a chance for people to pause, acknowledge the pain, remember those affected, and extend care and support to one another and especially the Jewish community,” said Beyond Blue CEO Georgie Harman in a released statement. “When something like this happens, it doesn’t just impact the people who were there — it ripples through families, communities, and across the country, and it’s normal to feel unsettled or distressed. Staying connected is an important step towards healing after a traumatic event and social support is one of the most meaningful things we can offer and receive right now. You don’t need to go through anything alone and it’s never too early to reach out to us if you’re struggling.”
At midnight on New Year’s Eve, there will be 12-minute fireworks show in Sydney including from six city rooftops, Sydney Harbour Bridge, and Sydney Opera House.