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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Volatility, Hit Frequency, and RTP: Why the Number Casinos Advertise Is the Least Useful One

The return to player percentage looks clean as a casino data point. It gives players a neat number, usually around 94% to 97% for many online slots, and that number feels easy to compare. A 96.5% game appears better than a 95.2% game. The problem starts when players treat RTP as a forecast for their next 50 spins or one evening.

You may find the RTP listed on slot pages on a leading online casino in Ontario, but the number only tells part of the story. Two games can share the same RTP and create different sessions: one may return small wins often, while the other may drain a balance before one bonus round changes everything.

The RTP Trap

Return to player (RTP) measures the theoretical share of total wagers a game returns across a very large number of rounds. In plain terms, a 96% RTP slot returns about $96 for every $100 wagered in the long run. That does not mean one player who deposits $100 should expect $96 back.

The trap sits in the word “theoretical.” RTP comes from the game’s math model. It works across huge samples, not personal sessions. A player can finish far above that percentage, far below it, or with nothing left after a short run of poor results.

Is it useless then? No, RTP can still help. It gives a baseline cost of play. Lower-RTP games cost more on average than higher-RTP games. Still, once a game passes a reasonable threshold, the next question matters more: how does it distribute that return?

Hit Frequency: The Number That Shapes Session Feel

Hit frequency tells you how often a game produces a winning outcome. This often misleads players because any win can count. A spin that returns $0.10 on a $1 bet may still count as a hit, even though the player lost $0.90 in real terms.

A game can feel active because symbols connect often, sounds play, and the screen keeps celebrating small returns. The balance may still fall. In many modern slots, “win” does not always mean profit on the spin.

Hit frequency answers one practical question: how much silence can you tolerate? Some players dislike long dry spells. Others accept quieter sessions because they chase bonus rounds or larger payouts.

The educational site Get Gambling Facts gives a useful distinction: RTP concerns the percentage of money returned over time, while hit frequency concerns how often a machine stops on a winning combination.

Volatility: The Risk Label Players Need More Often

Volatility, also called variance, describes how unevenly a game pays. Low-volatility games tend to return smaller amounts more often. High-volatility games hold more value in rare events: bonus rounds, premium symbols, multipliers, or jackpots.

Here is where RTP becomes less useful on its own:

  • A 96% low-volatility slot may give modest returns and longer play from the same balance.
  • A 96% high-volatility slot may burn through funds quickly unless the player hits a strong feature.
  • A progressive jackpot game may look exciting, but it often places more value on rare top prizes.

The same RTP can hide very different risk profiles. Players who ignore volatility often blame the casino or the game when the session follows its math design.

Why the Same RTP Can Feel So Different

Picture two slots with 96% RTP. Slot A pays small wins on many spins, has a modest top prize, and rarely creates dramatic balance swings. Slot B pays less often but offers a large max win and volatile bonus rounds. The advertised return matches, but the experience does not.

Slot A may suit a player who wants a slower bankroll drop and more regular feedback. Slot B suits someone who accepts sharper losses in exchange for a shot at a heavier payout.

A Better Way to Read a Slot Page

Most slot pages give players more clues than they notice. The trick is to read the details together rather than chase the highest percentage.

Start with RTP. If two games look similar, the higher number has better long-term value. Then check volatility. If the game uses terms such as high, very high, or extreme variance, lower your bet size or expect shorter sessions. Next, look at the paytable. A huge max win usually means the game saves a lot of its value for rare outcomes.

A sensible pre-play check looks like this:

  • RTP: What is the average long-term return?
  • Volatility: How rough can the session become?
  • Hit frequency: How often will the game show any wins?
  • Paytable: Where does most value sit?

To Conclude

Casinos advertise RTP because it looks objective, tidy, and easy to rank. Players should read it, but they should not give it more authority than it deserves. For long sessions, volatility may matter more than a small RTP difference. For comfort, hit frequency may explain the feel better than the payback rate.

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Lahmeyer, pastor who says Antichrist will be Jewish, heads to Oklahoma GOP runoff

(JTA) — Jackson Lahmeyer, a pastor who supports Israel and believes the Antichrist will be Jewish, is headed to a runoff in his district’s Oklahoma congressional primary.

The Donald Trump-backed Lahmeyer will face off against Mark Tedford, a member of the state House of Representatives from Tulsa, in the August runoff to decide who will be the Republican candidate for Congress in Oklahoma’s 1st Congressional District.

The runoff will pit candidates with two very different approaches to politics, and Israel, against each other at a time when the Republican Party is divided on multiple lines. Lahmeyer is part of Trump’s MAGA movement, while Tedford is a more traditional conservative. Both men promote a hard line on immigration, but Lahmeyer’s rhetoric has been peppered with incendiary claims about efforts by Muslims to establish “sharia law” in the United States.

While both competitors are also evangelical Christians with training in ministry, Lahmeyer works as a pastor and preaches an end-times theology that includes an Antichrist with Jewish heritage. Lahmeyer is also a vocal supporter of Israel, in keeping with his Christian Nationalist outlook, while Tedford has made few if any public comments about Israel or the war in Gaza.

The two candidates pulled far ahead of the pack in Tuesday’s crowded primary, which attracted 11 candidates to fill an open seat. Tedford received 32.1% of the votes, and Lahmeyer drew 25.9%, according to the Oklahoma State Election Board.

Lahmeyer had been seen as a favorite, but his star fell in the days before the election amid revelations that he had been unfaithful to his wife. (He said the episode, which he confirmed, was a private matter and in the past, and Trump reaffirmed his endorsement following the revelation.)

Few if any of the nine candidates who did not make the runoff are part of the MAGA movement, suggesting that Tedford could see more of their supporters turn to him in November.

“We need everyone who came out today to keep fighting until we succeed,” Lahmeyer said in a statement to local media. “Let’s send a Trump-endorsed warrior to fight for Oklahoma values in Congress.”

The district is solidly red, virtually assuring the primary winner of victory in November. The Democratic candidate, John Croisant, is a Tulsa school board member who has not spoken publicly about Israel or Gaza, issues that are occupying some Democrats.

This article originally appeared on JTA.org.

The post Lahmeyer, pastor who says Antichrist will be Jewish, heads to Oklahoma GOP runoff appeared first on The Forward.

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Democratic socialist whose Israel criticism ignited Jewish leaders’ concern leads D.C. mayoral primary vote

(JTA) — A democratic socialist who has sharply criticized Israel and pledged to defend Jews from antisemitism is in the lead in Tuesday’s Democratic primary for mayor in Washington, D.C., poising the nation’s capital to elect a progressive leader.

Janeese Lewis George, a D.C. Council member, had received just over half of the 65% of votes that had been counted by Wednesday morning. Kenyan McDuffie, a moderate and former City Council member, was in a distant second place.

The election is D.C.’s first using ranked-choice voting, so it could take some time to reach a final tabulation and the results could change. Still, the early results have ignited optimism among Lewis George’s supporters — and concern among her critics, who include Jewish leaders in the city and beyond.

Some Jewish leaders have criticized Lewis George, who has accused Israel of committing genocide in Gaza, for vowing if elected not to attend “events focused on obfuscating the realities of occupation or promoting Zionism and apartheid” or join “political junkets to Israel.” She made those promises in responses to a questionnaire from the Metro D.C. Democratic Socialists of America, which subsequently endorsed her.

The race set up a fight over the future of Washington, D.C., where the vast majority of voters are Democrats and the threat of President Donald Trump’s interference in city affairs loomed large over the ballot box. The winner is heavily favored to win the general election in November and succeed Democratic Mayor Muriel E. Bowser, who is retiring after 12 years in office.

It also has fueled a national discourse about the growing viability of far-left, anti-Israel politicians in local politics. Some have likened Lewis George to Zohran Mamdani, the democratic socialist elected mayor in New York City last year. A left-wing candidate is also poised to potentially become mayor of Los Angeles, while Chicago has had a progressive Democrat who is sharply critical of Israel since 2023.

The Wall Street Journal said ahead of the D.C. primary that the city was facing “a Mamdani moment” — a sharp critique from the paper’s conservative editorial board.

The leader of Our Revolution, a progressive group founded by Sen. Bernie Sanders, also embraced the comparison, telling USA Today that the success of left-wing candidates including Lewis George and Mamdani showed that voters want change.

Lewis George’s platform focuses largely on making D.C. more affordable. But controversy dogged her after her DSA questionnaire was published.

Ron Halber, head of the Jewish Community Relations Council of Greater Washington, told The Washington Post that the questionnaire raised “a lot of concern about whether an administration of hers would be sensitive to the Jewish community or not.”

Lewis George said in the DSA questionnaire that she would continue to meet with people and organizations that do not share all her values and opinions. She referenced a meeting she attended that was hosted by the JCRC, saying she disagreed with the group’s “opposition to using the word ‘genocide’ to describe Israel’s actions in Gaza” as well as “their definition of anti-semitism that criminalizes dissent, and their attacks on activists” but could also see areas of shared interest.

“I went to the event to advocate for an end to ICE collaboration, seek allies in that effort, and build on our shared goal of ending the inhumane treatment of our neighbors who are being taken by ICE,” she said.

Lewis George was endorsed by the Jews United for Justice Campaign Fund, which says it promotes economic, social and racial justice. The group said in its endorsement announcement that Lewis George would “fight for our communities and our Jewish values.”

After blowback to the DSA questionnaire, Lewis George privately met with local rabbis and Jewish community leaders in March to hear their concerns, according to Jewish Insider. Shortly after, she said in a statement on her campaign website that her “support for Palestinian human rights” and her “commitment against antisemitism” were not in conflict.

She added, “To the Jewish community in DC: I will not be a mayor who includes or excludes you based on your opinions or feelings on matters here and across the world. I will always protect your freedom, safety, and sense of belonging.”

Lewis George also said she had visited synagogues since she was in middle school and frequently worked with Jewish organizations as a council member, including to obtain security grants for synagogues and schools.

She went on to list her credentials as a supporter of Palestinians, saying that she was among the first Council members to call for a ceasefire in Gaza and meet with George Washington University students advocating for a ceasefire.

The DSA strongly opposes the Israeli government and requires candidates to share their views on Israel to secure an endorsement. While the party remains controversial in the Democratic establishment, Democrats nationwide have shifted their sympathies away from Israel since 2023, with 65% saying their sympathies lie more with the Palestinians in a February Gallup poll.

McDuffie criticized Lewis George’s answers to the DSA questionnaire and said there was “no place in this city for shutting out any community,” according to Washington Jewish Week. But he has largely avoided weighing in on questions about Israel, telling Jewish Insider that it was not the mayor’s role to craft foreign policy.

The Middle East receded to the background in the closing days of the mayoral race, which focused heavily on high costs of living in the district and fighting the Trump administration. Lewis George and McDuffie both argued they were better equipped to block interference from the federal government, as National Guard troops continue to patrol the streets amid Trump’s crackdown on immigration and tens of thousands of residents have lost their government jobs.

Meanwhile, Trump threatened at the Oval Office on Thursday to “take back” Washington and “run it on the federal basis” if Lewis George won.

The Tuesday primary used ranked-choice voting, which allows voters to rank up to five candidates. If no candidate reaches 50%, the last-place finisher is removed and voters for that candidate have their votes distributed among their second choice candidates. The process continues until one candidate has a majority. This voting method means that a final tally of results can take days after polls close.

This article originally appeared on JTA.org.

The post Democratic socialist whose Israel criticism ignited Jewish leaders’ concern leads D.C. mayoral primary vote appeared first on The Forward.

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