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How the Lower East Side has changed since the 1988 rom-com ‘Crossing Delancey’

(New York Jewish Week) — The classic and very Jewish 1988 film “Crossing Delancey” is one of those movies that feels both extremely of its time and also completely timeless. 

Director Joan Micklin Silver’s film has all the classic rom-com trappings: A woman who’s torn between two men (and to that end, two worlds); complaints about how hard it is to meet a man in New York City (as true in 1988 as it is in 2022), and a “mother” figure who knows better (here, a Jewish grandmother known as Bubbe, and in this case, she actually does know better). You could pluck all these specifics and drop them into a present-day film — and, if told with the heart and care of “Crossing Delancey,” still have a pretty good movie.

Yet there’s one thing about the “Crossing Delancey” that fully anchors it in the past, and that is  its late-1980s Lower East Side setting. While our heroine, Izzy (Amy Irving), lives and works on the Upper West Side, she pays frequent visits to her Bubbe (Yiddish theater actress Reizl Bozyk), her grandmother, downtown. From the moment that Izzy steps off the train at Delancey Street, she’s transported to another world: a bustling Jewish enclave with market-goers shopping for produce, friends and neighbors in the streets kibbitzing and a Hasidic child sitting outside the subway, enjoying a treat from a local bakery.  

This dichotomy between the “Old World” of the Lower East Side and the “New World” uptown is the central conflict of the film: Izzy’s inability to reconcile her Jewish roots with her desire to live a secular, intelligentsia lifestyle, as represented by her two love interests (Sam the Pickle Man and Anton, the self-important author). 

However, rewatching the film in the present day, I can’t help but wonder: Would Izzy run from the shtetl if she knew that in a few years, it wouldn’t exist anymore? That due to rising rents and a shift in population, many Jewish businesses would meet their end — or, somewhat ironically, be part of the flight to Brooklyn that began in the early-to-mid 2000s? In some ways, 1988 itself was the beginning and the end: It marked the opening of the Lower East Side Tenement Museum, an effort to preserve the neighborhood’s immigrant past, and it was the very same year that Mayor Koch created a new redevelopment proposal for the Seward Park Extension, a canary in the coal mine for the sea change of development the city would see over the next 30 years.

Re-watching the film in 2022, it struck me how the Lower East Side’s bustling Jewish enclave  — the same place where my grandparents were born and raised — has since been lost to time, gentrification and re-zoning plans. These days, the neighborhood paints a different picture entirely: giant buildings hog entire city blocks, with construction promising even more sky-high buildings. There’s no specific character to the neighborhood, no story to tell, few places more integral to the city’s fabric than the Delancey-Essex McDonald’s.

Of course, if you’ve lived in the city long enough, you know there’s no getting comfortable. New Yorkers have to, in essence, harden their hearts. We must accept that the local business you love that’s here today very well could be gone tomorrow — even if that business is a Duane Reade. The Lower East Side of today is not the neighborhood of 1988, or 1968 or 1928.

But amongst all of the present-day residential developments, upscale clothing stores and fast food chains, old-school Jewish businesses like The Pickle Guys, Kossar’s Bagels and Bialys and Yonah Schimmel’s Knish Bakery are still thriving. (And, I’d like to think that if you look hard enough, you’ll find some meddling but well-meaning bubbes and yentas, too.)

While we might not be able to fully experience the Lower East Side as the cast and crew of “Crossing Delancey,” here are four places from “Crossing Delancey” that you can still visit, and four that are sadly gone forever.

What Remains Today

Bubbe’s Apartment

154 Broome Street

The interior shots of Bubbe’s apartment, where Izzy fulfills all of her granddaughterly duties, like singing with her grandmother in Yiddish and plucking her chin hairs, were filmed at 154 Broome Street. The 181-unit building sits at the mouth of the Williamsburg Bridge — which is why Bubbe has that spectacular view — and is part of the New York City Housing Authority’s Seward Park Housing Extension. So while you still can visit the exterior of Bubbe’s apartment building today, don’t linger too long — it might weird out the current tenants.

 

Essex Market

108 Essex Street

This one is a little complicated. The original Essex Market, where Bubbe shows off her Korean-language skills, still stands today. (If you get off at the subway at Delancey Street, you can’t really miss it.) But that iteration of the market closed its doors in 2019 — in order to relocate to a building across the street so big and so glassy it would make Michael Bloomberg blush. In addition to apartments, office space and a movie theater (it’s a truly mixed-use building for our modern times!), Essex Market does boast local, independent vendors, such as Essex Olive & Spice, Porto Rico Importing Co. and Puebla Mexicana food. Per the New York Times, only one of the market’s vendors decided to forgo the moveopting instead for retirement. But you  might want to pay a visit to the original Essex Market while you still can — even if only to give it one last look. Following the move, Essex Market initially housed some avant-garde art installations, but it has since seemingly closed its doors for good. According to Gothamist, it’s to be razed to create — what else? — more condos.

 

Seward Park Handball Court

Essex Street between Grand and Hester Streets

From the moment Sam and Izzy meet, he makes no effort to hide his ardor. In fact, I’d say he uses every weapon in his arsenal to demonstrate his interest — even going so far as to try to impress her with his handball skills when she unexpectedly drops by the court. (You might also clock his CUNY sweatshirt, as I most certainly did.) The handball court is still there, should you decide you want to play a pickup game, but sadly the court’s colorful mural depicted in the film has since been painted over.

 

Bonus: Gray’s Papaya

2090 Broadway

While this article is focused on the film’s Lower East Side locations, and with good reason, we’d be remiss if we didn’t point out that one important New York institution Izzy visits triumphantly remains: The Upper West Side Gray’s Papaya. There, Izzy celebrates her birthday with a friend and a hot dog — the right way to do it, in my opinion — when a woman bursts in singing “Some Enchanted Evening,” for everyone and no one in particular. It’s one of many of the film’s classic New York moments.

 

What’s Been Replaced

Steinberg’s Dairy

21 Essex Street

When Izzy emerges from that train at Delancey Street, director Silver takes great care to immerse us in this world. The camera stays on Izzy as she walks from the subway to Bubbe’s apartment, passing a host of local businesses along the way. Among them is Steinberg’s Dairy, which once lived at 21 Essex Street. Steinberg’s Dairy, which also had an Upper West Side location, offered staples like herring, egg salad and vegetarian chopped liver for less than a dollar back in 1941. Today, if you’re in the area, you can grab a drink at the punk rock bar Clockwork, which opened in 2013.

 

Zelig Blumenthal

13 Essex Street

Izzy also takes us by Zelig’s Blumenthal (also known as Z & A Kol Torah), where three older women sit outside, enjoying the sights and sounds around them. Once a popular Judaica store, it unexpectedly closed its Lower East Side doors in 2010 after 60 years in business. At the time, then-owner Mordechai Blumenthal made the decision to relocate the store to Flatbush due to a dwindling Orthodox population and foot traffic in the area, and a landlord who made clear he “wanted him gone.” It’s unclear if the Flatbush location remains open today, but a vintage clothing store called Country Of has taken up its original spot.

 

Posner’s Pickles (AKA Guss’ Pickles)

35 Essex Street

Posner’s Pickles, as run by Sam the Pickle Man in the film, was never exactly a real place to begin with. Filming took place at the world-famous Guss’ Pickles, which first opened on Hester Street in 1920, before relocating to Essex Street, where there were once over 80 pickle vendors for locals to choose from. After a stint on Orchard Street, Guss’ Pickles followed in the footsteps of so many others by then, leaving Manhattan to open up shop in Brooklyn’s Dekalb Market in 2017. While Guss’ Pickles is today based out of the Bronx, their delicious pickles are available to order no matter where you are in the country, via Goldbelly. Today, 35 Essex Street is home to Delancey Wine —  appropriately named, but  doesn’t offer possibilities for a slogan like “a joke and a pickle for only a nickel,” as Posner’s Pickles did in the film.

 

Schapiro’s Kosher Wines

124 Rivington Street
For 100 years, Schapiro’s Kosher Wines proudly served the Jewish community as the only kosher winery in New York City. It’s where Bubbe chides Izzy for her lack of interest in Sam, and while today the pair couldn’t have this conversation outside Schapiro’s, they could grab brunch at the restaurant Essex. Home to New York City’s “longest-running Brunch Party,” Essex salutes its Lower East Side roots with dishes like potato pancakes and Israeli couscous.

 


The post How the Lower East Side has changed since the 1988 rom-com ‘Crossing Delancey’ appeared first on Jewish Telegraphic Agency.

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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Universities Must Be Forced to Address Antisemitism

niversity of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram

University of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram

JNS.org – “Never would I have imagined that I’d need to fight for my right to exist on campus,” laments Shabbos Kestenbaum, a student at Harvard University who is suing the school because “antisemitism is out of control.”

Jewish students have suffered an unrelenting explosion of hate on American higher education campuses—so far with little relief. They have endured antisemitic rhetoric, intimidation, cancellation and violence. But those charged with keeping campuses safe—whether administrators who govern student and faculty behavior or federal agencies responsible for ensuring that schools adhere to civil rights protections—are failing in their jobs.

Many Jewish students have complained to their colleges’ administrators about the injustices. But instead of responding with measures to ensure Jewish students’ safety—like stopping pro-Hamas protestors from hijacking campuses or expelling militants who incite Jew-hatred— administrators have largely shown indifference. In some cases, college authorities have made things worse for Jewish students by appeasing the riotous, pro-Hamas mobs who have been primary perpetrators of Jew-hatred on campus.

Snubbed by college administrators, Jewish students and their supporters have appealed for federal protection, filing Title VI complaints with the US Department of Education’s Office of Civil Rights (OCR), the body tasked with enforcing protections under the Civil Rights Act. Unfortunately, the OCR, which has the power to levy severe financial punishments against colleges that neglect students’ Title VI rights, has so far rewarded negligent universities with little more than slaps on the wrist.

Until college and university boards of trustees begin hiring administrators committed to Jewish students’ safety—and until the OCR begins seriously punishing antisemitic perpetrators—we can expect no respite. Safe to say, colleges and universities run by arrogant, apathetic administrators will not change until their jobs and schools’ survival are threatened.

College/university administrators don’t take antisemitism seriously. Their reactions to Jewish students raising concerns about Jew-hatred range from indifference to outright hostility. For example, when Mohammed Al-Kurd, who the Anti-Defamation League says has a record of “unvarnished, vicious antisemitism,” came to speak at Harvard, Shabbos Kestenbaum and other Jewish students complained to administrators.

Rather than cancel Al-Kurd’s appearance, which would have been the appropriate action, the administrators ignored the students’ complaints. “Harvard’s silence was deafening,” Kestenbaum wrote in Newsweek. Kestenbaum said he “repeatedly” expressed concerns to administrators about the antisemitism he experienced, but as his lawsuit alleges, “evidence of uncontrolled discrimination and harassment fell on deaf ears.”

Administrators at Columbia University reacted to Jewish students’ complaints about antisemitism even more cynically. In fact, during an alumni event, several administrators exchanged text messages mocking Jewish students, calling them “privileged” and “difficult to listen to.”

When Rep. Elise Stefanik (R-N.Y.) asked the presidents of Harvard, MIT and the University of Pennsylvania if calling for genocide against Jews violated their schools’ codes of conduct, none could say “yes.” The presidents of Harvard and UPenn have since resigned. Good riddance.

Some college/university administrators have outrageously granted concessions to pro-Hamas students. For instance, Northwestern University agreed to contact potential employers of students who caused campus disruptions to insist they be hired, create a segregated dormitory hall exclusively for Middle Eastern, North African and Muslim students, and form a new investment committee in which anti-Zionists could wield undue influence. Brown University agreed to hold a referendum on divestment from Israel in October.

Similar appeasements were announced at other colleges and universities, including Rutgers, Johns Hopkins, the University of Minnesota and the University of California Riverside.

So far, OCR has failed to take concrete action against antisemitism on campus. This is evident in recent decisions involving the City University of New York (CUNY) and the University of Michigan. CUNY was ordered to conduct more investigations into Title VI complaints and report further developments to Washington, provide more employee and campus security officer training, and issue “climate surveys” to students.

The University of Michigan also committed to a “climate survey,” as well as to reviewing its case files for each report of discrimination covered by Title VI during the 2023-2024 school year and reporting to the OCR on its responses to reports of discrimination for the next two school years.

Neither institution was penalized financially, even though the Department of Education has the power to withhold federal funds, which most colleges and universities depend on. There are now 149 pending investigations into campus antisemitism at OCR. If these investigations yield toothless results similar to those of CUNY and Michigan, it is highly unlikely that colleges and universities will improve how they deal with antisemitism.

Putting an end to skyrocketing antisemitism on campus involves three things.

First, donors and governments at every level should withhold funds from colleges that fail to hire administrators who will take antisemitism as seriously as they take pronoun offenses or racism directed at people of color.

Second, the OCR must mete out serious consequences to Title VI violators in the form of funding cuts. This may require legislation that specifically mandates withdrawing funding from offending parties. A bill recently introduced by Rep. Nicole Malliotakis (R-N.Y.)—the University Accountability Act—may be ideal, as it is designed to financially penalize institutions that don’t crack down on antisemitism.

Third, if OCR won’t act, Jewish students and their supporters should turn to the courts. Lori Lowenthal Marcus, the legal director of the Deborah Project, a public-interest Jewish law firm, argues that the CUNY settlement demonstrates the futility of going to OCR and that going to court is more likely to produce “a clearly delineated and productive result,” such as punitive and compensatory fines. As of late May, at least 14 colleges and universities are facing lawsuits over their handling of antisemitism on campus since Hamas’s Oct. 7 massacre.

As long as college administrators are allowed to ignore antisemitism on campus and as long as OCR and other government institutions fall short in punishing Jew-hatred, antisemitism will continue to plague Jewish students.

The post Universities Must Be Forced to Address Antisemitism first appeared on Algemeiner.com.

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