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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Austria Uncovers Hamas-Linked Weapons Cache Amid Surge in Anti-Jewish Incidents
A pro-Hamas demonstration in Vienna. Photo: Reuters/Andreas Stroh
Austrian authorities have uncovered a weapons cache linked to the Palestinian terrorist group Hamas intended for attacks on Jewish communities in Europe, amid a surge in antisemitic incidents and a government warning that anti-Jewish hate is on the rise.
On Wednesday, the Antisemitism Reporting Office of the Jewish Community of Vienna (IKG) released its new report on anti-Jewish outrages, recording 726 incidents in Austria in the first half of 2025.
The Jewish community in Austria has faced a troubling surge in antisemitic incidents and anti-Israel sentiment since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Austrian Jewish leaders have consistently called on authorities to take swift action against the rising wave of targeted attacks and anti-Jewish hate crimes they continue to face.
According to the newly released report, antisemitic incidents peaked at 808 from the first six months of 2024, with this year’s first-half total slightly lower but on pace once again to far surpass pre-Oct. 7, 2023, figures if current trends continue.
In 2023, before the Oct. 7 atrocities, 311 cases were documented, with current figures having more than doubled since then.
Of the incidents reported this year, five involved physical assaults, eight were threats, 78 involved property damage, 203 were hate-related communications, and 432 involved offensive behavior. The vast majority of the incidents were classified as “Israel-related antisemitism,” with roughly half the total outrages involving either Holocaust denial/distortion or antisemitic “othering,” defined as treating Jews as outsiders.
In the face of a growing wave of anti-Jewish hatred and a hostile climate, the Austrian government is set to unveil its revised National Strategy to Combat Antisemitism next week.
“If we are to preserve Jewish life in Austria, it demands protection, solidarity, and a firm stance every single day,” Secretary of State Alexander Pröll said in a statement.
“We need to send a clear message – the current statistics are a wake-up call,” he continued. “Antisemitism is still deeply ingrained in Austria and is becoming more and more normalized.”
The new report also warns that the declining willingness to report antisemitic incidents, with those affected “increasingly suppressing their complaints,” suggests the actual extent of the issue may be far greater than what is currently documented.
“We need to confront violence, hatred, and incitement with greater resolve,” Austrian Foreign Minister Beate Meinl-Reisinger said in a statement.
“Antisemitism targets not only Jewish people but also the core values of our democracy,” she continued.
Meanwhile, Vienna authorities on Thursday uncovered a hidden arsenal linked to Hamas, reportedly intended for “potential terrorist attacks in Europe” targeting Jewish communities.
The Austrian government confirmed that the Directorate for State Security and Intelligence Service (DSN) has been conducting an internationally coordinated investigation into a global terrorist network with ties to Hamas.
During the investigation, Austrian authorities uncovered evidence suggesting that this group had brought weapons into the country for potential terrorist attacks in Europe, and identified a possible suspect.
Earlier this week, London police arrested a 39-year-old British citizen who allegedly has “close ties to the weapons cache,” the British Interior Ministry confirmed in a statement.
“According to the current state of the investigation, Israeli or Jewish institutions in Europe were likely to be the targets of these attacks,” the statement read.
Austrian Interior Minister Gerhard Karner praised the investigation, saying, “The mission is clear: zero tolerance for terrorists.”
“The current case shows once again that the Directorate for State Security and Intelligence has an excellent international network and takes consistent action against all forms of extremism,” he said.
Hamas issued a statement denying any connection to the criminal network, calling the allegations of its involvement “baseless.”
Last month, West Point’s Combating Terrorism Center released a study detailing how Hamas leaders in Lebanon have been directing operatives to establish “foreign operator” cells across Europe, collaborating with organized crime networks to acquire weapons and target Jewish communities abroad.
According to the report, the Palestinian terrorist group has expanded its operations beyond the Middle East, exploiting a long-established network of weapons caches, criminal alliances, and covert infrastructure that has been quietly built across Europe for years.
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Blood Spilled After Anti-Israel Mob Breaches IDF Event Near Toronto Metropolitan University
Anti-Israel mob moments before it shattered glass door to storm Jewish event featuring IDF soldiers near Toronto Metropolitan University. Photo: Provided by witness of incident
Members of Toronto Metropolitan University’s Students for Justice in Palestine chapter on Wednesday led a mob that spilled blood and caused the hospitalization of at least one Jewish student after forcibly breaching a venue in which the advocacy group Students Supporting Israel had convened for an event featuring veterans of the Israel Defense Forces (IDF).
The former soldiers agreed to meet Students Supporting Israel (SSI) to discuss their experiences at a “private space” on campus which had to be reserved because TMU denied the group a room reservation and, therefore, security personnel that would have been afforded to it. However, someone leaked the event location, leading to one of the most violent incidents of campus antisemitism since Hamas’s Oct. 7, 2023, massacre across southern Israel sparked a surge of anti-Jewish hostility in higher education.
By the time the attack ended, three people had been rushed to a local medical facility for treatment of injuries caused by a protester’s shattering the glazing of the venue’s door with a drill bit, a witness, TMU student Ethan Elharrar, told The Algemeiner during an interview.
Seconds after pro-Hamas agitator, captured from behind in this still, shattered a glass door with what students described as a drill bit. He was attempting to invade the event. Photo: Screenshot
“No one should have known where this event was, but they were setting up when a couple of girls with keffiyehs walked in yelling ‘baby killers!’ and ‘free Palestine!’” Elharrar said. “Then more started coming in, and then we closed the door trying to make sure no one could come in, and then these individuals in masks then began banging on the door and trying to open the door.”
He added, “One of the individuals had a weapon he used, a drill bit. He used it to break and shatter the door … Two individuals were transported to the hospital because of this. One was really badly cut all his arms and legs, and he had to get stitches. Another is afraid to publicly disclose her injuries because she doesn’t want anything to happen to her.”
Five people have been arrested and charged with forcible entry, unlawful assembly, and obstruction of a peace officer, according to Toronto police. The suspects are reportedly expected to appear in court in early January 2026.
In a statement, the university said it was “deeply concerned” about what transpired.
“TMU condemns acts of aggression, intimidation, or violence,” it said. “The actions that took place on Wednesday are unacceptable and do not reflect the values of our community. Our thoughts are with any students who may have been injured during the incident.”
Aftermath of the breach. Photo: Screenshot.
Elharrar said Students for Justice in Palestine (SJP) was continuing a pattern of anti-Jewish intimidation and harassment, one to which the university had declined to respond with disciplinary measures because it is committed to dealing with the antisemitism crisis as a “political issue,” Elharrar said.
“Our universities don’t care, and it comes down to our government, which won’t do anything about it,” he continued. “They don’t want to support us. I’ve had maybe a dozen calls with the human rights division at the university, and they told me specifically that they won’t help with anything having to do with Israel.”
Injury sustained by event participant. Photo: Screenshot.
On Wednesday, Hillel Ontario director Jay Solomon, who serves Jewish TMU students, told The Algemeiner that his organization has been pushing for the school to be more proactive in defending the campus Jewish community, but to no avail.
“For quite some time Hillel Ontario has been calling on the administration take action to prevent antisemitism and ensure that Jewish students on campus are safe and able to learn, work, and study on a campus that is free from harassment, and unfortunately the actions of the administration have been inadequate,” Solomon said. “What happened is another illustration of the very challenges that we’ve been warning them about for some time now.”
Wednesday’s incident is not the first time an SJP group attempted to storm a Jewish event this academic year. It also happened last month, when masked pro-Hamas activists nearly raided an event held on the campus of Pomona College, based in Claremont, California, to commemorate the victims of the Oct. 7. massacre.
Footage of the act which circulated on social media showed the group attempting to force its way into the room while screaming expletives and pro-Hamas dogma. They ultimately failed due to the prompt response of the Claremont Colleges Jewish chaplain and other attendees who formed a barrier in front of the door to repel them, a defense they mounted on their own as campus security personnel did nothing to stop the disturbance.
Pomona College, working with its sister institutions in the Claremont consortium of liberal arts colleges in California (5C), later identified and disciplined some of the perpetuators.
“Given the gravity of the alleged offense — and the published statement that has raised significant concerns about similar disruptions in the future — I have initiated an interim campus ban for both individuals, pending further inquiries, and in line with our policy,” Pomona College president Gabrielle Starr said in a statement. “The alleged behavior here is serious, and to ensure an appropriate adjudication is reached, the college is committed to maintaining a fair process.”
She added, “I assure you that Pomona hopes for — and will advocate for — an outcome that ensures our campuses are free of the kind of targeted harassment we witnessed.”
Follow Dion J. Pierre @DionJPierre.
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Kanye meets with Orthodox celebrity rabbi, says he wants to ‘make amends’
After years of virulent antisemitic comments, the American rapper Ye, formerly known as Kanye West, told an Orthodox rabbi on Tuesday in New York that he was ready to “make amends” for his actions.
“I feel really blessed to be able to sit here with you today and just take accountability,” Ye told Rabbi Yoshiyahu Yosef Pinto in a video posted on social media.
Pinto is an Israeli rabbi who serves as the chief rabbi of Morocco. He has previously counseled celebrities including Lebron James and was jailed in Israel in 2016 for bribery.
Ye first appeared to distance himself from his antisemitic record, which included a song praising Hitler and several tirades on X that included a 2022 vow to “go death con 3 ON JEWISH PEOPLE,” in May when he declared on social media that he was “done with antisemitism.”
Since then, the incendiary rapper has been relatively quiet on social media. During his meeting with Pinto, he appeared to cast blame for his actions on his struggle with bipolar disorder.
“I was dealing with some various issues, dealing with bipolar also, so it would take the ideas I had and taking them to an extreme where I would forget about the protection of the people around me or and myself,” Ye said as the two men held hands.
Explaining his experience with bipolar disorder to the rabbi, Ye said it was like someone “left your kid at the house and your kid went and messed up the kitchen,” adding that it was his responsibility to “go clean up the kitchen.”
“It’s a big deal for me as a man to come and take accountability for all the things that I’ve said, and I really just appreciate you embracing me with open arms and allowing me to make amends,” Ye said. “And this is the beginning and the first steps, and the first brick by brick to build back the strong walls.”
Following Ye’s appeal, Pinto responded through a translator, who told Ye, “The Jews live on this way of if someone did something wrong, you can regret and fix it,” adding, “From now on, strong things and good things, you are a very good man.”
The two men then stood from their chairs and hugged.
“A person is not defined by his mistakes, but by the way he chooses to correct them. This is the true strength of man: The ability to return, to learn, and to build bridges of love and peace,” wrote Pinto in a post on Instagram of the interaction.
Two hours before Ye reposted the meeting with Pinto on his X account, he posted an advertisement for a planned concert this January in Mexico City. The post was his first since making an identical announcement in September.
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