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This New York-based dating coach has sage advice for Jewish singles

(New York Jewish Week) — On the Netflix reality show “Jewish Matchmaking,” matchmaker and star Aleeza Ben Shalom jet-sets around the world, meets her clients one-on-one, and dives deep into her little black book in order to make connections based on what attributes people seek in a partner and what sort of values they have.

Jewish Matchmaking” may be entertaining, but it’s not exactly representative of how most Jews meet their romantic partners today. As anyone who’s been on a date in the past 10 or 20 years knows, outside the Orthodox community, the primary way people get together is via online dating apps. This cultural shift has paved the way for new types of matchmakers, like Jewish “online dating coach” Erika Ettin. Her process may be different than it was back in the day, but the goal remains the same: to find finds and catch catches.

Ettin, who finesses her clients’ online dating profiles and helps them establish their dating priorities, has a pragmatic approach to modern dating. “I don’t believe in bashert,” she told the New York Jewish Week, using the Yiddish word for “preordained” that is colloquially used to mean “soulmate.” “I don’t believe in one person for everyone. I think many people can make you happy for different reasons.”

Ettin, 42, founded her modern-day matchmaking business, A Little Nudge, in 2011. The name, Ettin clarifies, is pronounced “nuhdge” — as in gentle encouragement — and not the Yiddish “noodge,” meaning to annoy or pester. “Only my mom is allowed to call me that,” Ettin quips. “But I’m giving people a push. I’m giving them the tools they need to get out there.”

Though Ettin’s clients are not exclusively Jewish, she estimates that some 15 percent of them are — “which is a lot more than the national average!” Ettin joked. (A recent Pew study found that Jews make up about 2.4% of the U.S. population.)

Through her business, Ettin offers three levels of service, with pricing from $500: The standard “little nudge” includes a Zoom consultation, after which Ettin will write a client’s online dating profile and select their pictures. Her aim, she said, is to help people put their best proverbial foot forward while simultaneously ensuring that they don’t represent themselves inaccurately.

“Anything that lets your personality shine, shows your quirks and stays positive,” she advises. “But it’s more than a profile. It’s being proactive on the sites that makes you successful.”

The next tier is A Little Nudge Plus, in which Ettin also presents her clients with some handpicked matches and helps draft those initial, particularly anxiety-inducing messages. Finally, there’s “A Little Nudge Platinum,” the whole enchilada of Ettin’s services, in which clients hand over their dating reins: Ettin will swipe and message on her client’s behalf —  but only to the point of setting up the first meeting. “Ultimately, they’re the ones going on the date,” she said.

Ettin’s approach to dating is born out of first-hand experience: Formerly an economist at Fannie Mae in Washington, D.C., Ettin was an early adopter of online dating in 2001. Using the Jewish dating site JDate, she relied on her savvy with statistics to usher her through the complicated process, from talking online (and later, via app) to meeting in real life.

“I put two things I really liked together: online dating and spreadsheets,” Ettin said, explaining that she initially created the spreadsheet to ensure she didn’t write to the same person twice. Soon, however, she realized she could employ this tracking system to ask questions like, “What’s my response rate if I write to somebody? If I make little tweaks, is the probability of getting a response higher? What’s my conversion rate if this person writes back? Do we go on a date?”

Eventually, friends started to notice how successful she was at garnering online dates and requested her assistance with their profiles, inspiring Ettin to quit her job at Fannie Mae and make the jump to full-time date doctoring. “Best decision I ever made,” she declared.

Recently, Ettin made another big, long-awaited jump: After 19 years in Washington, she moved to Brooklyn Heights in December 2022. Ettin had found she was making frequent trips to New York, both to meet with clients and — “here’s where it gets fun,” she said — to compete in the live pun competition Punderdome (she even won the show’s last outing in June).

“I finally decided, if not now, then when?” she said, quoting Jewish sage Hillel. “There’s usually something holding you back — either you’re taking a class, or you’re in a relationship, or you’re… something. It was the first time in a long time where nothing was keeping me anymore.”

So far, Ettin is adjusting to her new scene in Brooklyn Heights nicely, calling it the perfect mix of “quiet and quaint,” perfect for walking her dog, Scruffy, a mutt she suspects is a terrier dachshund mix. She often heads to Times Square to “feed my Broadway addiction,” she said.

“Everything about me makes sense here,” said Ettin, who declined to share her relationship status. (“I generally try not to mix personal and professional,” she said.)

Of course, the same issues that plague any New Yorker plague her as well, like attempting to cook a seven-pound brisket for Passover in her New York-sized oven. (Per Ettin’s review, it was “a mess, but delicious.”) For 20 years, Ettin has hosted a Passover seder in her home; it’s one of many ways she celebrates her cultural Judaism.

Growing up in Cherry Hill, New Jersey, Ettin was raised Jewish and had a bat mitzvah. It wasn’t until she was a student at Cornell University that she began to connect with her culture on a deeper level. That’s mainly because she missed the taste of matzah ball soup — a powerful motivator for an 18-year-old living away from home for the first time. Ettin attended Reform synagogue in college, and upon relocating to Washington, helped to lead services for young professionals at the historic Sixth & I synagogue alongside Jewish rocker Rick Recht.

Despite what “Sex and the City” and Instagram meme accounts have led many to believe, Ettin doesn’t necessarily subscribe to the notion that dating is harder in New York City than other locales. “Every city has its quirks,” she said. “And there are so many options, and I know that does frustrate people. The paradox of choice, right? When you have so many things to choose from, you’re not actually happy with your choice. There’s always another person a swipe away.”

“But I think dating in New York can be great,” she added. “Most people complain about their own city, but every city can’t be the worst, you know? Are you going to come across every stereotype you think you’re going to come across in New York City? Absolutely, but are you also going to come across amazing people who are looking for what you’re looking for? Yeah, but it takes digging.”

One trend Ettin has noticed among her Jewish clients: Many of them want to meet someone who is also Jewish, even if they’re not particularly observant. That’s good news for any Jewish single looking for a partner — and maybe even better news for any bubbe-figure who wants a loved one to be searching for a Jewish partner.

Ettin’s advice for meeting another Jewish New Yorker is simple: “Pay for the filters on the dating apps so they can filter religion,” she said. “Because it cracks me up when they say ‘This is a dealbreaker’ and then they refuse to pay the $20 to actually use the filter to filter for religion.”

This advice holds true for whatever your dealbreakers are, Ettin advises. “If those checkboxes are there on the dating sites, use those to your advantage,” she said. “On the flip side, just because the option is there doesn’t mean you have to use it. Just because you can search by every inch of height, does not mean you need to.”

While her speciality may be online dating, Ettin believes it’s still possible for people to connect and fall in love IRL in NYC. “Put yourself in places where you want to be, anyway, and then if you meet someone it’s an added bonus,” she advises. “If going to synagogue is important to you, find one that you really like and then you’re already in your element. If you meet someone there, it’s an added bonus. If you want to take some kind of Israeli cooking class, you’re already enjoying yourself because it’s something you want to be doing. If you meet someone it’s an added bonus.”

No matter your situation, or what you’re seeking in a partner, central to much of Ettin’s advice is asking for the things you want. “I think it’s not only OK but encouraged to tell people exactly the types of behaviors you want,” she said. “If you are in a relationship and you want flowers three times a year, tell your partner, ‘I want flowers three times a year.’ You’re not going to be upset when they then give you flowers because you told them — you’ll be happy.”

These types of communication tools were invaluable to Elizabeth Cutler, a former client who recently moved from a career in government “into the creating writing chapter” of her life. She said Ettin “really helped me refresh myself and to present the best version of myself” and to “really listen to my instincts.”

“Everyone is trying to do what they think they’re supposed to do in dating, and sometimes that gets a little mixed up with putting forward authentic selves,” Cutler, 35, said of the wisdom she learned. “It’s good to give people grace around that.”

On “Jewish Matchmaking,” Ben Shalom famously says she has “the hardest job in the world.” Ettin’s approach, meanwhile, is a bit more practical. “The desire to meet someone or find a partner is never going to go away,”she said. “If the economy changes, or anything changes, people will still have the desire to meet a partner. I think I will always have work to do.”

Ultimately, when it comes to love, Ettin doesn’t believe in luck. “I believe in hard work,” she said.


The post This New York-based dating coach has sage advice for Jewish singles appeared first on Jewish Telegraphic Agency.

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Swiss Ambassador to Israel Criticizes Fencers for Disrespecting Israeli National Anthem at European Championships

Swiss athletes refuse to face the Israeli flag during the playing of the Israeli national anthem at the European U23 Championships in Tallinn, Estonia, on April 26, 2025. Photo: Team Bizzi

Switzerland’s Ambassador to Israel Simon Geissbühler on Sunday sharply criticized the actions of the Swiss fencing team, which showed disrespect when the Israeli national anthem played at the European U23 Championships in Tallinn, Estonia, this past weekend.

Israel’s under-23 men’s epée team took home the gold medal at the international competition while Switzerland won silver, followed by Italy, which won bronze. The Israeli fencing team included fencers Alon Sarid, Feodor Khapersky, Yehonathan Messika, and Itamar Tavor.

During Saturday’s medal ceremony, Israel’s national anthem “Hatikvah” played, in honor of the gold medal winners. Both the Israeli and Italian teams turned toward the Israeli flag while the song played, but the Swiss team remained facing forward. The Swiss team was comprised of fencers Ian Hauri, Théo Brochard, Jonathan Fuhrimann, and Sven Vineis.

“Personally, but also on behalf of Swiss Fencing, I deplore the behavior of our athletes,” Geissbühler wrote in a letter on Sunday, as cited by several news outlets. “An award ceremony must under no circumstances be misused for political statements – despite every athlete’s right to have their own opinion on political conflicts and wars.” He added that the actions of the Swiss team were “not discussed with anyone in advance,” and said the Swiss Fencing Association will speak to the athletes when they return home “and then decide on the next steps.”

The Swiss Fencing Association said in a statement on Facebook that the Swiss athletes “abused the victory ceremony for a political manifestation.”

“In principle, Swiss Fencing is of the opinion that sporting competitions are not suitable for political opinions, even though athletes are allowed to have their personal opinions on world events,” the association further noted. “Swiss Fencing will discuss with the U23 team after the athletes return from Estonia and then decide on necessary measures. We regret that this behavior hurts the feelings of the Israeli delegation and discredit the sporting achievements of the Swiss team with three medals at this U23 European Championship. We congratulate the Israeli team for winning the gold medal in the team competition.”

The federation pointed out that the Swiss team did congratulate the Israeli winners after the final. The Swiss athletes reportedly shook hands with their Israeli counterparts.

Ambassador of Israel to Switzerland Ifat Reshef also commented on the ordeal that took place at the European U23 Championships. In a post on X, she congratulated Team Israel on their win and added, “We definitely expected from our Swiss friends better sportsmanship (and better knowledge of facts and understanding of the real situation).”

Israeli Foreign Minister Gideon Sa’ar said the Swiss athletes are an “embarrassment” to their home country. He wrote in a post on X: “Shame on the Swiss team for their disrespectful behavior. you [sic] don’t know how to lose and behaved in a manner which is an embarrassment to you and the country you’re supposed to represent.”

Israel Olympic Committee chairwoman and International Olympic Committee member Yael Arad also reportedly condemned their behavior in a Facebook post. She described their actions as a “provocation” that contradict Olympic values and Switzerland’s position on terrorism, after the Swiss parliamentary committee voted to ban Hamas following the deadly Oct. 7 terrorist attacks in 2023.

“The Swiss under-23 team chose to cope with the loss on the podium as the anthem was being played with provocative losing chutzpah that utterly contravenes not only Olympic values, but also the fact that Switzerland declared Hamas an illegal murderous terrorist organization after Oct. 7,” Arad, who is the first Israeli to ever win an Olympic medal with her silver in judo in 1992, reportedly wrote.

“Their failure to respect sportsmanship speaks volumes about them as athletes and young people,” she added. “I would expect them to set aside differences and show mutual respect, especially after such a decisive loss.”

The Israeli fencing team that competed in the European U23 Championships was coached by Alexander Ivanov. The team ranked seventh when they entered the competition, and their win is Israel’s first team gold at the European U-23 Championships since the 2022 win by Dar Hecht in the women’s division.

The Israeli women’s fencing team that competed in the European U23 Championships was also victorious this weekend. The women’s épée fencing team —comprised of Mihal Shukurov, Viki Ossipov, Yuval Yizhaki, and Tamara Lando — won bronze on Sunday.

The post Swiss Ambassador to Israel Criticizes Fencers for Disrespecting Israeli National Anthem at European Championships first appeared on Algemeiner.com.

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At Israeli Summit, Gaza Ceasefire Rejection Sparks Broad Support for Continued Pressure on Hamas

A picture released by the Israeli Army says to show Israeli soldiers conducting operations in a location given as Tel Al-Sultan area, Rafah Governorate, Gaza, in this handout image released April 2, 2025. Photo: Israeli Army/Handout via REUTERS

Israel’s Strategic Affairs Minister Ron Dermer vowed at a policy summit on Monday that Israel would defeat Hamas and bring home the hostages still being held by the Palestinian terrorist group in Gaza.

His remarks came amid reports that Israeli officials had formally rejected an Egyptian-brokered proposal for a five-year truce between Israel and Hamas in exchange for the release of 59 hostages still held in Gaza.

“We are going to dismantle Hamas’s military capabilities and end its rule in Gaza. We will ensure that Gaza can never again pose a threat to the State of Israel. And we are committed to bringing all our hostages home. These are the goals we have set, and we fully intend to achieve them,” Dermer vowed.

An Israeli senior official was cited earlier in the day as saying that Jerusalem had rebuffed a five-year truce that would see Hamas able to “rearm, recover, and continue its war against the State of Israel with greater intensity.”

The sentiment was echoed by several civil society leaders at the Jewish News Syndicate policy summit in Jerusalem, which brought together largely conservative policymakers, diplomats, academics, and journalists.

“There is absolutely no way that Hamas will give over every piece of its leverage. Even if there is a ceasefire, it will look more like [the one with] Hezbollah, which is not actually a ceasefire,” political commentator Meira Kolatch said, referring to the truce repeatedly violated by the Iran-backed terrorist group.

“The soldiers won’t agree to this,” Kolatch told The Algemeiner.

American influencer and PragerU host Xaviaer DuRousseau warned against “over-negotiating” with a terrorist organization such as Hamas. “Five years is far too long for Hamas to exist. Five days is too long. We need to be much more direct and forceful in doing everything to bring the hostages home and make sure Hamas is wiped off the planet.”

Beyond the Gaza war, a major focus of the gathering was Iran.

In his address at the summit a day earlier, Israeli Prime Minister Benjamin Netanyahu laid out a framework for countering Iranian nuclear ambitions. Noting strong US-Israel alignment on preventing Iran from developing nuclear weapons, Netanyahu called for a deal that would fully dismantle Iran’s enrichment infrastructure and curb its production of intercontinental ballistic missiles (ICBMs). 

“A bad deal is worse than no deal,” Netanyahu warned, emphasizing that only the complete dismantling of Iran’s nuclear infrastructure would eliminate the threat. 

“The only good deal that works is a deal like the one that was made with Libya that removed all [nuclear] infrastructure,” he said.

Speaking to The Algemeiner, Israeli Ambassador to the UN Danny Danon expressed skepticism over the Trump administration’s Oman-based talks with the Islamic Republic over its nuclear program, calling the Iranians “masters of deception.”

Dermer was more diplomatic, telling audience members that he was “confident” that US President Donald Trump would “make a good deal.”

In his address to the gathering, Danon vowed the war against Hamas “will not end with hostages [remaining] in Gaza,” referring to those kidnapped during the Hamas-led invasion of southern Israel on Oct. 7, 2023.

Addressing Trump’s decision to nix the nomination of Rep. Elise Stefanik (R-NY) as the American ambassador to the UN, Danon said he was “deeply disappointed” but confident that the president would pick a “strong” candidate for the role and also have a hand in appointing a secretary-general who would be more favorable to Israel than the incumbent, António Guterres. 

Danon, who led a delegation of over 30 UN ambassadors to the Hamas-attacked communities of southern Israel as well as to the site of the Nova music festival massacre, said Israel was under “constant attack” at the UN. He pointed to the virulently anti-Israel UN special rapporteur for Palestinian rights, Francesca Albanese, who he said should be barred from entering the US. 

Israeli Ambassador the United Nations Danny Danon. Photo: Debbie Weiss / The Algemeiner

The Israeli envoy also Trump’s efforts to weed out antisemitism on US campuses and stop “dangerous outsiders who are not even students but who go on campuses to incite.”

Supporters of Israel should be “as engaged as possible in the fight against antisemitism,” Danon told The Algemeiner. 

As for the war against Hamas, some experts in attendance argued that Israel also has to alter its approach to Egypt, with which Jerusalem has maintained a peace treaty for decades.

Jonathan Conricus, former Israel Defense Forces (IDF) spokesman and senior fellow at the Foundation for Defense of Democracies, said Israel’s approach toward Egypt needed urgent reassessment. 

“They hold the keys to the future of Gaza,” Conricus told the Algemeiner, referring to Egypt’s control of the Rafah border crossing, which connects southern Gaza and Egypt.

He criticized Israel’s reliance on diplomatic incentives with its southern neighbor, urging a tougher stance while preserving the peace treaty

“We’ve been using way too much carrot, and far less than the necessary stick. They are, in many ways, dictating terms that we should be dictating and that’s very regrettable,” he said. 

“Every moment that they continue to keep the gates closed at Rafah really makes it close to impossible for us to actually defeat Hamas,” he added. 

As for the status of the US-Israel relationship, Matt Brooks, CEO of the Republican Jewish Coalition, warned against what he termed the “woke right” of the Republican party. 

“The cancer that has taken over the Democratic Party with the woke progressive left – with Bernie Sanders, AOC, Ilhan Oman, Rashida Talib, and the protesters on college campuses – we’re starting to see the beginning cells of that cancer start to take hold in the Republican Party,” Brooks told the audience.

Speaking later to The Algemeiner, Brooks said the danger came from rising voices within the GOP advocating American disengagement from the world, led by figures like Tucker Carlson

“There’s not a lot of foreign policy difference and in some ways economic populist difference between, say, Bernie Sanders on one hand and Tucker Carlson on the other,” he said. 

Extremes on both the right and the left were converging in a form of “neoisolationism” that seeks to “withdraw America’s role in the world and shrink it to just to our borders” and that views Israel as a liability rather than a strategic ally, Brooks said.

“It’s a very dangerous place for the Republican Party and for the country to go,” Brooks said.

On the international scene, the director of UK Lawyers for Israel, Natasha Hausdorff, who joined a legal panel at the event, urged private individuals to take a more active role in advocating for the rule of law and equal treatment for Israel in the international arena, particularly in legal forums. She emphasized that civil society actors are often able to speak and act more freely than the state itself, which is constrained by diplomatic considerations.

“I fundamentally believe that we as civil society have a great deal more to contribute to the legal debate. There is currently a deficiency of Israel demanding its equal rights and demanding the proper application of international law in the international space,” she told The Algemeiner. 

In Israel’s case, Hausdorff said, international law was being weaponized, resulting in “the erosion of legal terminology like apartheid, genocide, ethnic cleansing, colonialism, occupation.”

Marcus Sheff, CEO of curricula watchdog IMPACT-se, focused on the role of education in combating antisemitism. He cited Elie Wiesel’s assertion that fighting antisemitism must begin with books

“Textbooks are uniquely authoritative: they are a key tool in creating the societies of the future that will keep Jews safe,” Sheff told The Algemeiner. “From Saudi Arabia and the UAE to Morocco and Azerbaijan, antisemitism is being eradicated from national school curricula.” He urged Western countries — and even some school districts in the US — to follow the lead of those Muslim states.

The post At Israeli Summit, Gaza Ceasefire Rejection Sparks Broad Support for Continued Pressure on Hamas first appeared on Algemeiner.com.

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Wikipedia Nonprofit Status Under Scrutiny From US Justice Department Amid Claims of Systemic Anti-Israel Bias

A woman walks past the US Department of Justice Building, in Washington, DC, Dec. 15, 2020. Photo: REUTERS/Al Drago

The US Justice Department under President Donald Trump has launched an investigation into the nonprofit that operates the popular Wikipedia website, amid accusations that the online encyclopedia has spread “propaganda” and allowed “foreign actors to manipulate information” while maintaining a systemic bias against Israel.

Edward Martin, the interim US Attorney for the District of Columbia, sent a letter to the Wikimedia Foundation on Thursday, warning the organization that its nonprofit status could be jeopardized for possibly violating its “legal obligations and fiduciary responsibilities” under US law.

“[T]he public is entitled to rely on a reasonable expectation of neutrality, transparency, and accountability in [Wikimedia’s] operations and publications,” Martin wrote

“It has come to my attention that the Wikimedia Foundation, through its wholly owned subsidiary Wikipedia, is allowing foreign actors to manipulate information and spread propaganda to the American public,” Trump’s top prosecutor in the US capital continued. “Wikipedia is permitting information manipulation on its platform, including the rewriting of key, historical events and biographical information of current and previous American leaders, as well as other matters implicating the national security and the interests of the United States. Masking propaganda that influences public opinion under the guise of providing informational material is antithetical to Wikimedia’s ‘educational’ mission.”

Martin noted that top search engines such as Google prioritize Wikipedia results and that artificial intelligence (AI) platforms receive Wikipedia data to train large-language models, arguing that anti-American misinformation pushed by the website could have a widespread insidious effect on large populations.

Wikipedia has been embroiled in controversy over allegations that its editors have spearheaded campaigns to defame Israel, casting doubt over the site’s commitment to providing information on controversial subjects in a factual and neutral manner. A group of high-ranking Wikipedia editors has engaged in an elaborate and systematic effort to depict the Jewish state’s history in an overtly negative light, according to investigative reports by Pirate Wires and Jewish Journal.

The cohort of Wikipedia editors has softened the image of Islamist terrorist groups such as Hamas through removing any mention of their 1988 charter, which calls for the complete massacre of Jews and elimination of Israel. The editors also edited an article on Zionism, describing the movement for Jewish self-determination as “an ethnocultural nationalist movement” which was “pursued through the colonization of Palestine.”

Zionists wanted to create a Jewish state in Palestine with as much land, as many Jews, and as few Palestinian Arabs as possible,” the Wikipedia article on Zionism read. 

Though the editors have steadily embedded an anti-Israel bias for years, efforts ramped up shortly after the Hamas-led Oct. 7, 2023, massacre across southern Israel, according to researchers and investigative journalists. The group, for example, added an article titled “Gaza Genocide” in November 2024, heavily implying that Israel has waged a campaign of ethnic extermination in the Gaza enclave. 

According to a United Nations special committee, Amnesty International, and other experts and human rights organizations, Israel is committing genocide against the Palestinian people during its ongoing invasion and bombing of the Gaza Strip as part of the Gaza war,” the article read. 

The site has also published an article titled Israeli Apartheid, which claims that the Jewish state has built “a system of institutionalized segregation and discrimination in the Israeli-occupied Palestinian territories and to a lesser extent in Israel proper.”

Several of the most controversial articles regarding Israel have been placed under “extended confirmed protection” which prohibits anyone, outside of high-ranking Wikipedia editors, from making edits. 

Last month, the Anti-Defamation League published a report titled “Editing for Hate: How Anti-Israel and Anti-Jewish Bias Undermines Wikipedia’s Neutrality,” which argued that a group of “malicious” Wikipedia editors have inserted anti-Israel bias onto the site, oftentimes violating the organization’s neutrality policies in the process. 

“Most readers assume Wikipedia is a reliable online encyclopedia, but in reality, it has become a biased platform manipulated by agenda-driven editors on many topics,” ADL CEO Jonathan Greenblatt said in a statement.

The Wikimedia Foundation disputed the findings of the report. “Though our preliminary review of this report finds troubling and flawed conclusions that are not supported by the Anti-Defamation League’s data, we are currently undertaking a more thorough and detailed analysis,” a Wikimedia spokesperson said of the findings.

In his letter, Martin requested documents and information to answer several questions about the foundation’s conduct.

The post Wikipedia Nonprofit Status Under Scrutiny From US Justice Department Amid Claims of Systemic Anti-Israel Bias first appeared on Algemeiner.com.

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