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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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In Rare Messages from Iran, Protesters ask West for Help, Speak of ‘Very High’ Death Toll
Protests in Tehran. Photo: Iran Photo from social media used in accordance with Clause 27a of the Copyright Law, via i24 News
i24 News – Speaking to Western media from beyond the nationwide internet blackout imposed by the Islamic regime, Iranian protesters said they needed support amid a brutal crackdown.
“We’re standing up for a revolution, but we need help. Snipers have been stationed behind the Tajrish Arg area [a neighborhood in Tehran],” said a protester in Tehran speaking to the Guardian on the condition of anonymity. He added that “We saw hundreds of bodies.”
Another activist in Tehran spoke of witnessing security forces firing live ammunition at protesters resulting in a “very high” number killed.
On Friday, TIME magazine cited a Tehran doctor speaking on condition of anonymity that just six hospitals in the capital recorded at least 217 killed protesters, “most by live ammunition.”
Speaking to Reuters on Saturday, Setare Ghorbani, a French-Iranian national living in the suburbs of Paris, said that she became ill from worry for her friends inside Iran. She read out one of her friends’ last messages before losing contact: “I saw two government agents and they grabbed people, they fought so much, and I don’t know if they died or not.”
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Report: US Increasingly Regards Iran Protests as Having Potential to Overthrow Regime
United States President Donald J Trump in White House in Washington, DC, USA, on Thursday, December 18, 2025. Photo: Aaron Schwartz via Reuters Connect.
i24 News – The assessment in Washington of the strength and scope of the Iran protests has shifted after Thursday’s turnout, with US officials now inclined to grant the possibility that this could be a game changer, Axios reported on Friday.
“The protests are serious, and we will continue to monitor them,” an unnamed senior US official was quoted as saying in the report.
Iran was largely cut off from the outside world on Friday after the Islamic regime blacked out the internet to curb growing unrest, as videos circulating on social media showed buildings ablaze in anti-government protests raging across the country.
US President Donald Trump warned the Ayatollahs of a strong response if security forces escalate violence against protesters.
“We’re watching it very closely. If they start killing people like they have in the past, I think they’re going to get hit very hard by the United States,” Trump told reporters when asked about the unrest in Iran.
The latest reported death toll is at 51 protesters, including nine children.
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Iran’s Guards Declare ‘Red Line’ on Security as Tehran Seeks to Quell Unrest
FILE PHOTO: Protesters gather as vehicles burn, amid evolving anti-government unrest, in Tehran, Iran, in this screen grab obtained from a social media video released on January 9, 2026. Social Media/via REUTERS/File Photo
Iran’s Revolutionary Guards warned on Saturday that safeguarding security was a “red line” and the military vowed to protect public property, as the clerical establishment stepped up efforts to quell the most widespread protests in years.
The statements came after US President Donald Trump issued a new warning to Iran’s leaders on Friday, and after Secretary of State Marco Rubio on Saturday declared: “The United States supports the brave people of Iran.”
Unrest continued overnight. State media said a municipal building was set on fire in Karaj, west of Tehran, and blamed “rioters.” State TV broadcast footage of funerals of members of the security forces it said were killed in protests in the cities of Shiraz, Qom and Hamedan.
Protests have spread across much of Iran over the last two weeks, beginning in response to soaring inflation, but quickly turned political with protesters demanding an end to clerical rule. Authorities accuse the US and Israel of fomenting “the riots.” Rights groups have documented dozens of deaths of protesters.
ARMY SAYS ‘TERRORIST GROUPS’ SEEK TO UNDERMINE SECURITY
Authorities continued to impose an internet blackout.
A witness in western Iran reached by phone said the Revolutionary Guards (IRGC) were deployed and opening fire in the area from which they were speaking, declining to be identified for their safety.
In a statement broadcast by state TV, the IRGC – an elite force which has suppressed previous bouts of unrest – accused terrorists of targeting military and law enforcement bases over the past two nights, killing several citizens and security personnel and saying property had been set on fire.
Safeguarding the achievements of the 1979 Islamic revolution and maintaining security was “a red line,” it added, saying the continuation of the situation was unacceptable.
The military, which operates separately to the IRGC but is also commanded by Supreme Leader Ayatollah Ali Khamenei, announced it would “protect and safeguard national interests, the country’s strategic infrastructure, and public property.”
In a country with a history of fragmented opposition to clerical rule, the son of the last shah of Iran who was toppled in the 1979 Islamic revolution has emerged as a prominent voice abroad spurring on the protests.
PAHLAVI SAYS GOAL IS TO PREPARE TO ‘SEIZE CITY CENTRES’
In his latest appeal on the X social media platform, US-based Reza Pahlavi said: “Our goal is no longer merely to come into the streets; the goal is to prepare to seize city centres and hold them.”
He also called on “workers and employees in key sectors of the economy, especially transportation, and oil, and gas and energy,” to begin a nationwide strike.
Trump said on Thursday he was not inclined to meet Pahlavi, a sign that he was waiting to see how the crisis plays out before backing an opposition leader.
Trump, who bombed Iran last summer and warned Tehran last week the US could come to the protesters’ aid, issued another warning on Friday, saying: “You better not start shooting because we’ll start shooting too.”
“I just hope the protesters in Iran are going to be safe, because that’s a very dangerous place right now,” he added.
Some protesters on the streets have shouted slogans in support of Pahlavi, such as “Long live the shah,” although most chants have called for an end to rule by the clerics or demanded action to fix an economy hammered by years of US and other international sanctions and pummeled by the 12-day war in June, when Israel and the US launched air strikes on Iran.
A doctor in northwestern Iran said that since Friday, large numbers of injured protesters had been brought to hospitals. Some were badly beaten, suffering head injuries and broken legs and arms, as well as deep cuts.
At least 20 people in one hospital had been shot with live ammunition, five of whom later died.
On Friday, Khamenei accused protesters of acting on behalf of Trump, saying rioters were attacking public properties and warning that Tehran would not tolerate people acting as “mercenaries for foreigners.”
The Revolutionary Guards’ public relations office said three members of the Basij security force were killed and five wounded during clashes with what it described as “armed rioters” in Gachsaran, in the southwest.
Another security officer was stabbed to death in Hamedan, in western Iran. The son of a senior officer, Brigadier General Martyr Nourali Shoushtari, was killed in the Ahmadabad area of Mashhad, in the northeast. Two other security personnel were killed over the past two nights in Shushtar, in Khuzestan province.
The protests pose the biggest internal challenge in at least three years to Iran’s clerical rulers, who look more vulnerable than during past bouts of unrest amid a dire economic situation and after last year’s war.
The leaders of France, Britain and Germany issued a joint statement on Friday condemning the killing of protesters and urged the Iranian authorities to refrain from violence.
Authorities have described protests over the economy as legitimate while condemning what they call violent rioters and cracking down with security forces.
Iran’s clerical establishment has weathered repeated past bouts of unrest, including student protests in 1999, over a disputed election in 2009, against economic hardships in 2019, and the 2022 Woman, Life, Freedom protests.
Iranian rights group HRANA said it had documented 65 deaths including 50 protesters and 15 security personnel as of January 9. The Norway-based human rights group Hengaw said more than 2,500 people had been arrested over the past two weeks.