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A Brooklyn Jewish foodie wants to make haroset a year-round treat

(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.

Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.

In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”

So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.

Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.

Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes. 

Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)

The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”

Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”

Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food. 

Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.

“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”

So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)

Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”

Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”

“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.) 

Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.


The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.

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Defense Minister Moves to Shut Down Israel’s Historic Army Radio Station

Israeli Defense Minister Israel Katz looks on, amid the ongoing conflict in Gaza between Israel and Hamas, in Jerusalem, Nov. 7, 2024. Photo: REUTERS/Ronen Zvulun

i24 NewsIsrael’s defense minister, Israel Katz, said he plans to bring a proposal to the government on Sunday to close Galei Tzahal, the Israel Defense Forces’ radio station, ending a broadcast operation that has been on the air for more than seven decades.

If approved, the shutdown would take effect on March 1, 2026.

The announcement has triggered sharp backlash from journalists, legal experts, and civil society groups, who warn the move could have far-reaching implications for press freedom. Tal Lev-Ram, the station’s commander, has already signaled that Galei Tzahal’s leadership intends to challenge the decision in the High Court of Justice. Attorney General Gali Baharav-Miara also voiced concern, cautioning that the plan could amount to political intervention in public media and pose risks to freedom of expression.

Criticism has also come from the Israeli Press Council, headed by former Supreme Court justice Hanan Melcer, which labeled the proposed closure unlawful.

The council argued that dismantling a public broadcaster requires explicit legislation passed by the Knesset, not a government decision alone. Advocacy organizations, including the Movement for Quality Government, said they are preparing legal petitions as well.

Katz defended the initiative by citing the findings of a professional review committee, which concluded that a military-run radio station broadcasting political and current affairs programming to the general public represents a “democratic anomaly.”

He argued that Galei Tzahal has moved beyond its original mandate of serving soldiers and their families.

The committee examined a range of alternatives, such as converting the station into a music-only outlet or partially privatizing its operations.

Ultimately, it recommended either closing the station altogether or significantly scaling it back by removing political content. Katz noted that Galgalatz, the popular music station operated by the army, would continue broadcasting under the proposed plan.

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Trilateral Summit: Israel, Greece, Cyprus to Discuss Regional Security

Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, Jerusalem on Oct. 16, 2025. Photo: Alex Kolomoisky/POOL/Pool via REUTERS

i24 NewsJerusalem will host a trilateral summit tomorrow, bringing together leaders from Israel, Greece, and Cyprus to discuss strengthening security cooperation in the eastern Mediterranean.

The summit follows reports by Amichai Stein of i24NEWS last week that the three countries are considering the formation of a joint rapid-response military unit.

The Israeli Prime Minister is scheduled to hold bilateral meetings with each of his counterparts before convening the full trilateral session, which will conclude with a joint press statement outlining the summit’s outcomes.

Media reports indicate that the initiative is driven in part by concerns in Athens over Turkey’s growing military activity in the region. The proposed rapid-response force is expected to enhance coordination, readiness, and overall security among the three allies.

Analysts say the meeting could solidify Israel, Greece, and Cyprus’s strategic partnership and signal a more unified approach to regional defense challenges.

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Justice Department Restores Trump Photo to Public Database of Epstein Files

An exterior image from the U.S. Virgin Islands property on Little St. James once owned by Jeffrey Epstein. via U.S. Justice Department

A photo of US President Donald Trump that had been removed from the cache of Jeffrey Epstein files released by the Department of Justice was restored on Sunday after officials determined none of Epstein’s victims were in the image, the department said.

The photo showing a desk with an open drawer containing a photo of Trump with various women was flagged by the Southern District of New York for review to protect potential victims.

“After the review, it was determined there is no evidence that any Epstein victims are depicted in the photograph, and it has been reposted without any alteration or redaction,” the Justice Department said on X on Sunday.

Deputy Attorney General Todd Blanche said earlier on Sunday his office removed the photo because of concerns about women in the photo. “It has nothing to do with President Trump,” Blanche said during a Sunday morning appearance on NBC’s “Meet the Press with Kristen Welker.”

The Justice Department released thousands of documents on Friday related to Jeffrey Epstein, a convicted sex offender who committed suicide in 2019. But it has drawn criticism, including from some Republicans, over extensive redactions and few documents mentioning Trump despite his well-publicized friendship with Epstein.

During an ABC News interview on Sunday, Democratic House Minority Leader Hakeem Jeffries called for a “full and complete investigation as to why the document production has fallen short of what the law clearly required.”

Up to 16 photos, including the desk drawer Trump image, were removed on Saturday from the Justice Department website, according to The New York Times, NPR and the Associated Press, although Reuters could not independently confirm the removals.

The Justice Department said on Sunday it acted with an abundance of caution after receiving requests from alleged victims and their lawyers to remove information.

Trump has not been accused of wrongdoing and has denied knowing about Epstein’s crimes.

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