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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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Remains of Omer Neutra, Israeli-American hostage killed on Oct. 7, are returned to Israel
Hamas has returned remains belonging to Omer Neutra, an Israeli-American who was killed while serving in the Israeli army on Oct. 7, 2023, to Israel.
Neutra was one of two Israeli-American soldiers killed that day, along with Itay Chen, whose bodies were still being held by Hamas in Gaza weeks after the start of a ceasefire under which the group was required to release all hostages. Twenty living hostages were released at the ceasefire’s start, but Hamas has released deceased hostages intermittently and with snafus that have tested the truce.
On Sunday, Hamas transferred remains that it said came from three deceased hostages, which if confirmed would reduce the number of Israeli hostages in Gaza to eight. Neutra was the first to be positively identified.
“With heavy hearts and a deep sense of relief — we share the news that, Captain Omer Neutra Z”L has finally been returned for burial in the land of Israel,” his family said in a statement.
Neutra, who was 21 when he was killed, was the son of Israeli parents who grew up on Long Island, where he attended Jewish day school and camp. Following graduation, he moved to Israel and enlisted in the military. He was serving as a tank commander on Oct. 7.
For more than a year, his parents labored under the possibility that he was alive. Orna and Ronen Neutra became prominent faces of the movement to free the hostages, speaking at the Republican National Convention in 2024 as well as at a gathering of the Republican Jewish Coalition and numerous other forums. They also spoke directly with both U.S. presidents during their son’s captivity, Joe Biden and Donald Trump, in an effort to free their son and the other hostages.
After the Israeli army announced in December 2024 that it had concluded that Neutra had been killed on Oct. 7, his school and Jewish community on Long Island held a memorial service for him, while his town of Plainview named both a street and park for him. But family members continued to lobby for the remaining hostages, to return those who remained alive and give those whose loved ones had been killed the closure they desperately sought.
“They will now be able to bury Omer with the dignity he deserves,” the family’s statement said. “Omer has returned to the land he loved and served. His parents’ and brother’s courage and resolve have touched the hearts of countless people around the world.”
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Iran’s President Says Tehran Will Rebuild Its Nuclear Facilities
Iran’s President Masoud Pezeshkian addresses the 80th United Nations General Assembly (UNGA) at the UN headquarters in New York, US, Sept. 24, 2025. Photo: REUTERS/Jeenah Moon
Tehran will rebuild its nuclear facilities “with greater strength,” Iran‘s President Masoud Pezeshkian told state media on Sunday, adding that the country does not seek a nuclear weapon.
US President Donald Trump has warned that he would order fresh attacks on Iran‘s nuclear sites should Tehran try to restart facilities that the United States bombed in June.
Pezeshkian made his comments during a visit to the country’s Atomic Energy Organization, during which he met with senior managers from Iran’s nuclear industry.
“Destroying buildings and factories will not create a problem for us, we will rebuild and with greater strength,” the Iranian president told state media.
In June, the US launched strikes on Iranian nuclear facilities that Washington says were part of a program geared towards developing nuclear weapons. Tehran maintains that its nuclear program is for purely civilian purposes.
“It’s all intended for solving the problems of the people, for disease, for the health of the people,” Pezeshkian said in reference to Iran‘s nuclear activities.
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Nigeria Says US Help Against Islamist Insurgents Must Respect Its Sovereignty
A drone view of Christians departing St. Peter and Paul Catholic Church after a Sunday mass in Palmgrove, Lagos, Nigeria November 2, 2025. Photo: REUTERS/Sodiq Adelakun
Nigeria said on Sunday it would welcome US help in fighting Islamist insurgents as long as its territorial integrity is respected, responding to threats of military action by President Donald Trump over what he said was the ill-treatment of Christians in the West African country.
Trump said on Saturday he had asked the Defense Department to prepare for possible “fast” military action in Nigeria if Africa’s most populous country fails to crack down on the killing of Christians.
“We welcome US assistance as long as it recognizes our territorial integrity,” Daniel Bwala, an adviser to Nigerian President Bola Tinubu, told Reuters.
Bwala sought to play down tensions between the two states, despite Trump calling Nigeria a “disgraced country.”
“I am sure by the time these two leaders meet and sit, there would be better outcomes in our joint resolve to fight terrorism,” he said.
ISLAMIST INSURGENTS WREAK HAVOC FOR YEARS
Nigeria, a country of more than 200 million people and around 200 ethnic groups, is divided between the largely Muslim north and mostly Christian south.
Islamist insurgents such as Boko Haram and Islamic State West Africa Province have wrought havoc in the country for more than 15 years, killing thousands of people, but their attacks have been largely confined to the northeast of the country, which is majority Muslim.
While Christians have been killed, the vast majority of the victims have been Muslims, analysts say.
In central Nigeria there have been frequent clashes between mostly Muslim herders and mainly Christian farmers over access to water and pasture, while in the northwest of the country, gunmen routinely attack villages, kidnapping residents for ransom.
VIOLENCE ‘DEVASTATES ENTIRE COMMUNITIES’
“Insurgent groups such as Boko Haram and Islamic State West Africa often present their campaigns as anti-Christian, but in practice their violence is indiscriminate and devastates entire communities,” said Ladd Serwat, senior Africa analyst at US crisis-monitoring group ACLED.
“Islamist violence is part of the complex and often overlapping conflict dynamics in the country over political power, land disputes, ethnicity, cult affiliation, and banditry,” he said.
ACLED research shows that out of 1,923 attacks on civilians in Nigeria so far this year, the number of those targeting Christians because of their religion stood at 50. Serwat said recent claims circulating among some US right-wing circles that as many as 100,000 Christians had been killed in Nigeria since 2009 are not supported by available data.
NIGERIA REJECTS ALLEGATIONS OF RELIGIOUS INTOLERANCE
Trump‘s threat of military action came a day after his administration added Nigeria back to a “Countries of Particular Concern” list of nations that the US says have violated religious freedoms. Other nations on the list include China, Myanmar, North Korea, Russia and Pakistan.
Tinubu, a Muslim from southern Nigeria who is married to a Christian pastor, on Saturday pushed back against accusations of religious intolerance and defended his country’s efforts to protect religious freedom.
When making key government and military appointments, Tinubu, like his predecessors, has sought to strike a balance to make sure that Muslims and Christians are represented equally. Last week, Tinubu changed the country’s military leadership and appointed a Christian as the new defense chief.
In the capital Abuja, some Christians going to Sunday Mass said they would welcome a US military intervention to protect their community.
STRIKES WOULD TARGET SMALL GROUPS ACROSS WIDE AREA
“I feel if Donald Trump said they want to come in, they should come in and there is nothing wrong with that,” said businesswoman Juliet Sur.
Security experts said any US airstrikes would most likely seek to target small groups scattered across a very large swathe of territory, a task that could be made more difficult given the US withdrew its forces last year from Niger, which borders Nigeria in the north.
The militant groups move between neighboring countries Cameroon, Chad and Niger, and the experts said the US may require help from the Nigerian military and government, which Trump threatened to cut off from assistance.