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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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On final visit to Israel as mayor, Adams makes a closing argument against Mamdani
JERUSALEM — Outgoing New York City Mayor Eric Adams embarked on a multi-day swing through Israel, billed as both a show of solidarity amid rising antisemitism and a farewell visit. But it was also something else: likely the last international trip a New York City mayor will take for years, a point Adams wanted to underscore.
Mayor-elect Zohran Mamdani, a strident critic of Israel, has pledged not to visit the country, breaking with a tradition upheld by every mayor since 1951 to demonstrate solidarity with Jewish constituents at home. He has also vowed to end the city’s decades-long practice of investing millions in Israeli government debt securities and has said he would order the arrest of Prime Minister Benjamin Netanyahu if he lands in New York.
“I think he has to have the level of political maturity to understand that government is not protesting,” Adams said in a fireside chat at an event hosted in his honor by the Combat Antisemitism Movement (CAM) in Tel Aviv on Sunday evening. “And all those who are in his midst, like the Democratic Socialists of America, he needs to explain to them that he’s now the mayor. He’s no longer someone that is just protesting in the city of New York. He has to protect the city of New York.”
In the 30-minute conversation, moderated by Sacha Roytman, chief executive of CAM, Adams repeatedly alluded to the impact of Mamdani’s political rise and victory in the mayoral election earlier this month. The outgoing mayor said he told his team a year ago that Mamdani was on track to win the Democratic primary and that he expected to face him in a general election showdown, believing he could beat him.
Adams made combating antisemitism central to his reelection effort. Elected as a Democrat in 2021, he later lost key support after striking a deal with the Trump administration to drop his corruption case, prompting him to run for a second term on an independent line dubbed “End Antisemitism.” He became popular in Israel after delivering a forceful speech at a New York City rally in the days following the Oct. 7, 2023 Hamas attack on Israel, in which he declared, “We are not alright.” He also resisted progressive pressure to distance himself from Israel and faced backlash for his crackdown on pro-Palestinian protests at colleges and across the city. Adams recently signed an executive order adopting the International Holocaust Remembrance Alliance definition of antisemitism, which labels most forms of anti-Zionism as antisemitic.
Mamdani, who attended some of the pro-Palestinian protests, faced the most scrutiny for refusing to outright condemn the slogan “globalize the intifada” and for saying he doesn’t recognize Israel as a Jewish state.
At the Sunday event, Adams took several shots at Mamdani, calling his election “abnormal” and questioning whether outside actors had influenced the race by shaping social-media algorithms. He suggested that the seeds of Mamdani’s campaign, powered by youthful energy and a promise of unconventional change, were planted during the protests against Israel.
“He had a ready-made army,” Adams said. “He had the Free Palestine movement that was heavily in place. He had the war that was going on, and then he had a group of angry youth on our college campuses. So when he emerged and said he was going to run on one issue, the Free Palestine movement, he already had the army that responded to him.” (Mamdani also ran on issues of affordability, universal childcare, and free buses.)
Adams said the Jewish community in New York “must prepare itself” to respond to any antisemitic attacks that might come. “I think this is a period where they need to be very conscious that there’s a level of global hostility towards the Jewish community,” he said, adding, “If I was a Jewish New Yorker with children, I would be concerned right now.”
Speaking with the Forward on Monday, Adams said he is being truthful about the situation. “I’m not going to lie to New Yorkers, I know what I’m seeing,” he said. “Other people will sugarcoat this moment, and I’m not going to do that. I’m not going to lie. I’m not going to pretend as though everything is fine.” To his critics, Adams said, “Those who want to interpret my candid view of what’s playing out now in our city and across the globe, they can do so. That is not up to me to try to convince them of what I am seeing and what I am hearing and what is playing out.”
The outgoing mayor is expected to meet with Israeli Prime Minister Benjamin Netanyahu at his office on Tuesday. Netanyahu said in an interview last week, commenting on Mamdani’s win, “If that’s the future of New York, I think New York has a very dim future.” Adams said he’ll assure Netanyahu and other leaders he is meeting with the “49% of New Yorkers did not buy into the rhetoric of the hatred towards Israel.” Madani won with 50.4% of the more than two million votes cast.
Other highlights of Adams’ Israel trip
Earlier in the day, Adams held an emotional 30-minute meeting with three former Israeli hostages — Yarden Bibas, whose wife Shiri and young sons Kfir and Ariel were murdered in captivity; Sagi Dekel-Chen, an American-Israeli released in a ceasefire deal in January; and Bar Kuperstein, who was among the last 20 living hostages freed last month.
Held at the World Jewish Sports Museum at Kfar Maccabiah, Dekel-Chen described his time in captivity and the slow and painful process of healing. Bibas described his life in grief, adding that his only purpose is “to stay alive and remember my wife and kids.”
Adams, visibly shaken, told the former hostages that he admired their resilience and that New Yorkers needed to hear these stories firsthand. He offered to host them for the ball drop in Times Square on New Year’s Eve.
At the museum, Roy Hessing, deputy CEO of the Maccabiah movement, invited Adams to serve as an honorary guest at the next Maccabiah Games, now scheduled to resume in June, after delays due to the war. The event is expected to draw 30,000 participants, including 15,000 from abroad.
Adams also paid a visit to the Western Wall on Sunday night, where he placed a note in the wall and prayed. In the guestbook, Adams wrote that “God is real and life has shown us this.”
Shortly after landing on Saturday, Adams walked through the Nachalat Binyamin neighborhood with Tel Aviv’s deputy mayor, Asaf Zamir, who was Israel’s consul general in New York from 2021 to 2023. Zamir was outspoken against Mamdani throughout the mayoral campaign. Adams has long referred to New York as the “Tel Aviv of America.”
In tours closed to the press, Adams visited the IMI Academy, where Israeli instructors provide tactical and emergency-response training, and the Aerial Systems facility, where he was shown the latest drone and surveillance technologies. He also addressed the annual mayors’ conference hosted by the American Jewish Congress at Jerusalem’s King David Hotel.
At many of his stops, Adams said about his farewell: “I’m not just the mayor that’s leaving office, I’m your brother.”
The post On final visit to Israel as mayor, Adams makes a closing argument against Mamdani appeared first on The Forward.
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Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’
(JTA) — Mexico’s Jewish community has condemned antisemitic graffiti apparently directed toward the country’s Jewish president during an anti-government protest on Saturday.
The graffiti painted on the door of the Supreme Court building said “puta judia” or “Jewish whore,” in what has been widely interpreted as a reference to Claudia Sheinbaum. It also included a crossed-out Star of David.
The graffiti was painted during a youth-led protest that responds to rising violence, crime and corruption, particularly by drug cartels. Dozens of people were reportedly arrested and injured in Saturday’s protests.
“The Jewish Community of Mexico strongly condemns the antisemitic remarks and expressions” during the march, the community said in a statement on Sunday. “Antisemitism is a form of discrimination according to our constitution and must be rejected clearly and unequivocally.”
Sheinbaum, elected last year, is Mexico’s first Jewish president. She has not made her Jewish identity a part of her public persona and is not a regular participant in the country’s tight-knit Jewish communities.
Israel’s foreign minister, Gideon Saar, also condemned the graffiti. “Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein,” he tweeted while sharing a picture from the protests. “There is no place for such attacks in political discourse. All forms of antisemitism, in any context, must be rejected unequivocally.”
Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein. There is no place for such attacks in political discourse.
All forms of antisemitism, in any context, must be rejected unequivocally. pic.twitter.com/HEDKzq34e8— Gideon Sa’ar | גדעון סער (@gidonsaar) November 16, 2025
Some of Sheinbaum’s detractors have previously invoked her Jewish background, including former President Vicente Fox, who called her a “Bulgarian Jew” in an apparent attempt to minimize her candidacy. He apologized, but made a similar comment after Sheinbaum briefly donned a rosary with a crucifix after being given one during a campaign stop. “JEWISH AND FOREIGN AT THE SAME TIME,” Fox tweeted. Sheinbaum produced her birth certificate multiple times to dispel rumors that she was born in Bulgaria.
The post Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’ appeared first on The Forward.
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Lebanon Plans UN Complaint Against Israel Over Border Wall
A UN vehicle drives near a concrete wall along Lebanon’s southern border which, according to the Lebanese presidency, extends beyond the “Blue Line”, a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights, as seen from northern Israel, November 16, 2025. REUTERS/Shir Torem
Lebanon will file a complaint to the U.N. Security Council against Israel for constructing a concrete wall along Lebanon’s southern border that extends beyond the “Blue Line,” the Lebanese presidency said on Saturday.
The Blue Line is a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights. Israeli forces withdrew to the Blue Line when they left south Lebanon in 2000.
A spokesperson for the U.N. secretary-general, Stephane Dujarric, said on Friday the wall has made more than 4,000 square meters (nearly an acre) of Lebanese territory inaccessible to the local population.
The Lebanese presidency echoed his remarks, saying in a statement that Israel’s ongoing construction constituted “a violation of U.N. Security Council Resolution 1701 and an infringement on Lebanon’s sovereignty and territorial integrity.”
Dujarric said the United Nations Interim Force in Lebanon (UNIFIL) had requested that the wall be removed.
An Israeli military spokesperson denied on Friday that the wall crossed the Blue Line.
“The wall is part of a broader IDF plan whose construction began in 2022,” the spokesperson said, referring to the Israel Defense Forces.
“Since the start of the war, and as part of lessons learned from it, the IDF has been advancing a series of measures, including reinforcing the physical barrier along the northern border.”
UNIFIL, established in 1978, operates between the Litani River in the north and the Blue Line in the south. The mission has more than 10,000 troops from 50 countries and about 800 civilian staff, according to its website.