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A Brooklyn Jewish foodie wants to make haroset a year-round treat
(New York Jewish Week) — For many, the highlight of the Passover seder is haroset — the nutty, fruity, sweet and crunchy paste spread on matzah and meant to symbolize the mortar slung by enslaved Israelites.
Such was the case for Michael Rubel. His mother’s haroset — made with “chopped apples, Manischewitz, raisins and lots of cinnamon,” as he describes it — was something he looked forward to all year. It was delicious, rare and one of the few distinctly uncommon Jewish foods he remembered from growing up in Kansas City, Kansas.
In fact, Rubel, 26, wondered why such a treat would be confined to Passover. “I can’t tell you how many Jews have said to me, ‘Yes, I’ve always asked why we only eat this once a year,’” Rubel told the New York Jewish Week. “It feels almost universal.”
So the Bed-Stuy, Brooklyn resident, decided to do something about this sad state of affairs: Last week he launched the food brand Schmutz, which makes a haroset that is meant to be eaten all year round.
Rubel launched his brand online and at a party at East Williamburg’s Tchotchke Gallery on April 1. Within 48 hours, that first drop — which consisted of a traditional Ashkenazi apple and walnut haroset, as well as a fig and pistachio haroset inspired by a 15th-century Italian recipe — sold out. According to Schmutz’s Instagram, they sold 249 pounds of the stuff, or around 500 jars.
Schmutz haroset is not kosher for Passover; as for the brand’s name, which means “dirt or unpleasant substance” in Yiddish, Rubel says it is meant to be ironic — haroset may be delicious but it “is not a pretty food,” he concedes.
Michael Rubel, 26, mingles with guests who came to the “Schmutz” launch event at Tchotchke Gallery on April 1, 2023. (Jeffrey Rubel)
The nine-ounce jars retail for $18, which Rubel acknowledges is expensive. “It’s small-batch crafted and definitely a specialty product,” he said, “but I’m excited to make this product even more accessible going forward.”
Rubel believes that haroset can evolve into something like a jam or a condiment, a shelf-stable food that’s readily available in restaurants, synagogue gift shops and specialty food stores. The opportunities are endless — as the brand’s website says, “schwirl it in oatmeal and schpread it on cheese and schmear it on toast and schlep it to a picnic and schling it on leftovers and schpoon it from a jar.”
Though Rubel works a day job in product development at a software startup, he had previously worked in restaurant kitchens and in product development for a snack company. This, he said, gave him insight into both the production side and the business side of developing a new snack food.
Then again, haroset is more than a delicious snack or topping, according to Rubel: It also epitomizes the Jewish food experience, providing a unique opportunity to highlight the diversity of Jewish cultures. Each unique haroset recipe, he said, serves as a window into different Jewish experiences all around the world.
“One Passover during Covid, I fell down a rabbit hole of global haroset recipes, and fell so deeply in love with this food as a prism into the diaspora. It’s emblematic of a central Jewish tradition; we carry some shared instructions around the world and do different things with it,” he told the New York Jewish Week. “You’ve got a history of French folks making haroset with chestnuts, Italian communities using pine nuts. There’s tropical cherries in Suriname; dates in places like Iraq and India; peanuts, bananas, rose petals, pear and more elsewhere. Even within those communities, you see it done very differently, with different tastes, textures and beyond.”
So far, Rubel has created two flavors of the jarred haroset — fig and pistachio and apple and walnut. He hopes to include more in the future. (Landon Cooper)
Rubel wants Schmutz haroset to be part of the movement exposing Jews and non-Jews to the diversity of Jewish food. Though the first drop consisted of just two varieties, he promises more are around the corner for later this spring. “I love Ashkenazi foods so deeply, and yet, Jewish food is more than that,” Rubel said. “It feels especially important in this moment, when Jews are getting a lot of public attention, to share the depth of global Jewish cuisine, and to show that there’s no one type of Jew.”
Liz Alpern, a co-owner of Gefilteria — a brand, launched in 2012, that took another Passover staple, gefilte fish, mainstream — told the New York Jewish Week via email that she is “excited about Schmutz because it’s offering the wider world the opportunity to enjoy one of the most beloved foods from the Jewish canon.”
“Michael is thoughtful and knowledgeable about the countless global variations on charoset and he’s introduced me to many flavors I hadn’t heard of before,” Alpern added. (Gefilteria helped sponsor and cater Schmutz’s launch party last weekend.)
Having lived in New York for four years now, Rubel said he is realizing just how much Jewish food is available here — and how little is available elsewhere. That’s something he aspires to change. “I’m excited to bring a new Jewish energy not just to the kosher aisle but beyond it,” he said.
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The post A Brooklyn Jewish foodie wants to make haroset a year-round treat appeared first on Jewish Telegraphic Agency.
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Israeli Artist Forced to Close Mexico City Exhibit for ‘Safety Reasons’ After Antisemitic Harassment, Vandalism
Pro-Palestinian protesters and vandals hold a flag during a demonstration against Amir Fattal, an openly Zionist Israeli graphic artist. They later spray-painted the facade of the private KÖNIG GALERIE gallery, where he was exhibiting some of his AI-generated works. Photo: Gerardo Vieyra / SOPA Images via Reuters Connect
An Israeli artist based in Berlin was forced to close his solo exhibition at a Mexico City gallery a week earlier than planned following continued antisemitic harassment, a protest at his exhibit, and vandalism of the gallery.
Artist and curator Amir Fattal shared the news on Instagram about the closing of his exhibit, “I’m Just Here For The Pool,” at the König contemporary art gallery. The show opened on Feb. 3 and was expected to close on April 1, according to the gallery.
On March 26, pro-Palestinian activists spray-painted antisemitic and anti-Israel messages and symbols across the outer walls of the König gallery. Swastikas, Star of Davids, the word “Nazi,” and more offensive messages were spray-painted along with the number “666.” The number is used by the Aryan Brotherhood, a white supremacist group, and it signifies the “number of the beast,” according to the Anti-Defamation League. On the door of the gallery, a vandal carved a swastika and the phrase “acqui hay terroristas,” which translates in English to “here there are terrorists.” The same phrase was written in chalk on the street in front of the gallery, according to photos shared by Reuters.
On March 21, during a guided tour of the gallery, roughly 15 demonstrators gathered outside, chanted against Fattal, and called him “a murderer” and “a Mossad agent,” according to Artnet.
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Israeli Forces to Expand Control in Southern Lebanon as Defense Chief Outlines Long-Term Security Plans
Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 28, 2026. Photo: REUTERS/Stringer
Israeli Defense Minister Israel Katz announced on Tuesday that the Israel Defense Forces (IDF) will maintain security control over territory in southern Lebanon up to the Litani River even after active ground operations against Hezbollah conclude, signaling plans for a sustained Israeli security presence along the northern front.
During a press briefing, Katz pointed to a shift beyond limited cross-border raids, outlining plans for a long-term security presence and the creation of a buffer zone as part of a broader effort to reshape the security landscape in Lebanon.
Under this new plan, the IDF will move to dismantle terrorist infrastructure in border villages using operational methods similar to those employed in the Gaza Strip against Hamas, aiming to permanently eliminate the threat of cross-border raids and anti-tank fire targeting Israeli frontline communities.
“The return of more than 600,000 southern Lebanese residents who fled north of the Litani River will remain completely prohibited until the security of Israel’s northern residents is guaranteed,” the Israeli defense chief said.
Katz also announced the IDF plans to establish a new defensive line inside Lebanese territory once the ground campaign concludes.
“The IDF will maintain security control over the entire area up to the Litani River, including all bridges, while fully neutralizing Radwan’s forces and destroying their weapons,” he said, referring to Hezbollah’s elite units.
“We are determined to separate Lebanon from Iran’s influence, to uproot the snake’s teeth, and eliminate Hezbollah’s threat capability,” Katz continued. “The situation in Lebanon will change once and for all — we will enforce security just as we do in Syria and Gaza.”
During a cabinet meeting on Tuesday, Israeli Prime Minister Benjamin Netanyahu outlined a tougher operational approach to the campaign in Lebanon, emphasizing shifts in battlefield tactics following the heavy toll the fighting has taken.
“I have ordered our soldiers to avoid entering buildings whenever possible, using mechanical engineering equipment and heavy weapons instead,” Netanyahu said, explaining that the goal is to “minimize casualties” and to safeguard soldiers on the ground.
With prospects of potential ceasefire negotiations with Iran to end the ongoing war still uncertain, Netanyahu said Israel is shaping a new security reality along its northern border and will act independently of any agreement possibly reached with Tehran.
“Even if an agreement is reached with Iran, a ceasefire in Lebanon cannot be imposed on us — that must be Israel’s own independent decision,” the Israeli leader said.
The Iranian regime backs and ultimately commands Hezbollah, having formed the Lebanese terrorist group in the 1980s and, since then, providing significant amounts of weapons, funding, and training.
Last week, Hezbollah Secretary General Naim Qassem warned that negotiating with Israel while under fire would amount to forced surrender, adding that his fighters are prepared to continue operations “without limits.”
With a ground maneuver underway to expand a defensive zone in southern Lebanon, the IDF says it has eliminated over 850 Hezbollah terrorists since fighting began earlier this month, while continuing to dismantle the group’s command and weapons infrastructure.
Israel has intensified strikes targeting Hezbollah, particularly south of the Litani River, where the group’s operatives have historically been most active against the Jewish state. Hezbollah opened fire on Israel earlier this month, just a few days after the US and Israel launched their joint military campaign against Iran.
Israel has long demanded that Hezbollah be barred from carrying out activities south of the Litani, located roughly 15 miles from the Israeli border.
Although the overall number of attacks has decreased, Hezbollah continues to launch significant strikes against civilian areas while maintaining sustained operations targeting IDF forces in southern Lebanon.
In just the first month of the conflict, Israeli officials report that Hezbollah has carried out more than 900 coordinated attacks, marking a sharp increase in cross-border activity and a broader expansion of its operations across the region.
On Sunday, Israeli forces intercepted a Hezbollah a terrorist cell disguised as paramedics who tried to transport weapons in an ambulance.
For years, Hezbollah has embedded command posts, weapons depots, snipers, and troops within Shiite villages, situating them in the heart of civilian centers near schools, hospitals, mosques, and main roads to turn entire communities into battlefields.
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Newest Members of the IDF’s Ultra-Orthodox Hasmonean Brigade Get Their Berets
Illustrative: Members of the Hasmonean Brigade during their beret ceremony at the Western Wall on Aug. 6, 2024. Photo: Screenshot
The third set of soldiers in the Hasmonean Brigade, the Israel Defense Force’s first ultra-Orthodox brigade, completed eight months of training earlier this month and received their dark blue berets at the end of a beret march of approximately 40 kilometers, according to the Israeli news outlet Walla.
The troops will join the regular forces of the Hasmonean Brigade, which was established in 2024 and has participated in military operations in Syria, the West Bank, the Gaza Strip, and southern Lebanon. Members of the brigade live an ultra-Orthodox lifestyle, and their blue berets reportedly symbolize the sky. The brigade is named after the Hasmonean Jewish dynasty that ruled Judea, and liberated Jerusalem and the Temple from oppressive Greek rule.
In February, members of the Hasmonean Brigade’s Yonatan Battalion completed its first-ever battalion-level exercise in the Golan Heights area, “marking the conclusion of the battalion’s operational certification process and its preparation for operational activity,” according to the military. During the exercise, the soldiers were trained in combat in open terrain, targeted operations, and urban warfare scenarios. It took place mere weeks after the start of the Israel-Iran war, also known as Operation Roaring Lion.
“You can be ultra-Orthodox and be a combat soldier – you are making history,” Commander of the Ground Forces, Major General Nadav Lotan, said at the time. “The Hasmonean Brigade continues to establish itself as a combat brigade within the ground forces. This exercise, along with the establishment of the battalions, marks another significant step forward. I am proud of you – the brigade’s troops and commanders. You operate at a high operational standard while preserving your unique identity.”
