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A children’s book about Shabbat was returned to a Florida district’s shelves after year-plus ‘review’
(JTA) – Mara Rockliff’s “Chik Chak Shabbat” has become a standard for Jewish children since its 2014 publication. The picture book intended for young readers tells a whimsical story about a group of diverse neighbors who help an observant Jewish woman make her cholent — a stew traditionally served on the Sabbath — when they realize she doesn’t feel well enough to cook it herself.
So why did a school district in Jacksonville, Florida, purchase copies of the book only to keep it from students for 15 months?
That’s what happened at Duval County Public Schools. The district initially ordered Rockliff’s book for its students in July 2021 as part of a larger diversity-themed collection of books called “Essential Voices,” which is offered to educators by Iowa-based educational company Perfection Learning.
The books were delivered last winter, but remained “under review” as of September, when the literary free-speech activist group PEN America published a report on banned books in the United States. PEN’s report alleged Duval County had “effectively banned” Roclkiff’s and other books.
One month later, the district released many of them, including “Chik Chak Shabbat,” to students. At least one book with Jewish themes, “The Misadventures of the Family Fletcher” by Jewish author Dana Alison Levy, remains “under review.”
“We retrieved 179 titles from the Essential Voices collection for further review at the district level,” Duval County Public Schools spokesperson Tracy Pierce told the Jewish Telegraphic Agency in an email this week. “Of those 179, we determined that 106 meet statutory guidelines and are useful toward our reading goals. Those were distributed to classrooms in October.”
School reading materials are under increasing scrutiny amid conservative parent groups’ pressure to remove material they define as “critical race theory” and “gender ideology.” In an increasing number of places, books about Jews have gotten caught in the dragnet, including at a Tennessee district that removed “Maus” from its curriculum earlier this year; a Texas district that briefly removed an adaptation of Anne Frank’s diary; and a Missouri district that briefly removed history books about the Holocaust.
Florida in particular has become a major rallying spot for challenging material in public schools, with its Republican Governor Ron DeSantis, a likely presidential hopeful, signing the “Stop WOKE Act” earlier this year restricting how race and gender concepts are taught in schools. DeSantis-endorsed school board candidates who are so-called parental rights advocates — conservatives pushing for an end to “critical race theory” and materials dealing with gender and sexuality in the classroom — currently hold a majority on Duval County’s board. Elsewhere in the state, the picture book “The Purim Superhero,” which features gay Jewish parents, was removed from a Panhandle-area district in April amid a larger purge of books with LGBTQ+ and gender-identity themes.
Pierce defended the length of time the district took to review the material: “The district will always take the time necessary to make sure the resources we provide for our students are appropriate for each grade level and meet the requirements of state statute.”
The district said 47 titles from the collection were returned to Perfection Learning, while another 26 remain under review. Among those still under review is Levy’s “Family Fletcher,” about a multicultural family that celebrates Jewish holidays. The family has two dads.
The district said Levy’s book was under review “while we await guidance from the state.” Levy did not return a JTA request for comment.
Unlike “Maus,” “The Purim Superhero” and “Family Fletcher,” “Chik Chak Shabbat” does not mention the Holocaust, feature any LGBTQ+ characters or contain any imagery that could be construed as sexual. The book’s most defining characteristic is that it’s about Jews.
Indeed, the book’s depiction of observant Judaism has made it a frequent favorite of the Jewish Book Council and of PJ Library, the literary nonprofit that distributes free Jewish-themed books to children nationwide. The group has distributed a parents’ reading guide to the book, noting, “After reading this story, you and your child may be inspired to make cholent together.” PJ Library declined to comment to JTA for this story.
Rockliff did not return a JTA request for comment, but told the Forward last week, “I doubt that anybody at this school district found [“Chik Chak Shabbat”] objectionable, or even read it.” (The book’s illustrations are by Kyrsten Brooker.)
A customer service representative for Perfection Learning, the company that distributes the Essential Voices collection, promised to forward a request for comment to the company’s CEO, but no comment was provided to JTA.
The district did not broadly communicate that most of the Essential Voices books had been released to students. Last week, apparently under the impression that none of the books had yet been released, several authors (including Jewish writer Ami Polonsky, author of the trans-themed young adult novel “Gracefully Grayson”) spoke out against the review policy at a school board meeting and signed an open letter circulated by PEN America and We Need Diverse Books.
Other Jewish-themed books in the collection include Ruth Behar’s “Lucky Broken Girl,” a coming-of-age autobiographical novel about a Cuban Jewish girl who experiences a car accident while adapting to her new life in New York; that book was also returned to Duval County students in October, Pierce said.
“As an author and a cultural anthropologist, I think young readers should have the freedom to read widely about the human condition to develop empathy and compassion and tolerance,” Behar, a professor of anthropology at the University of Michigan who also signed the petition circulated by PEN America and We Need Diverse Books, told JTA. She added that she has not heard of any schools or individuals objecting to the book’s content.
The Essential Voices collection also includes a book by Oscar-winning actress Lupita Nyong’o; an entry from the “Berenstain Bears” series; books about Abraham Lincoln and Jackie Robinson; and a book supporting interfaith dialogue called “Celebrating Different Beliefs.”
The district’s reasoning for its review process was insufficient in the eyes of the Florida Freedom to Read Project, an activist group in the state that pushes for increased student access to books. The group has filed Freedom Of Information Act requests in an effort to get the district to disclose its reasoning for reviewing the books.
“We argue there was never a reason to remove the entire collection of books,” the group’s founders told JTA. “No one in the community complained about what their child was reading in their K-5 classroom.
“If there were only a few titles of concern because they were popping up on challenge lists in the state, they could have reduced the amount of time needed to complete a thorough review by reviewing only those titles while the entire collection remained in the classrooms. Instead, they pulled the entire collection and questioned the professional expertise of those that created it.”
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Can Manischewitz make matzo ball soup hot again?
Last weekend, I was walking through Lower Manhattan, when I strolled past something confusing. Several women in matching baby blue leggings and puffer coats were dancing to pop music in a small park outside the Soho Apple store, surrounded by ice blocks with something — it was hard to tell what — frozen inside them. As I got closer, I realized that they were handing out some kind of greens-boosted energy drink. The set-up was a made-for-Instagram PR stunt.
The whole point of the event seemed to be to cultivate a cool Manhattanite sheen for the brand. People were taking cans of the beverage, because why not — it was free! No one, however, was hanging out and dancing with the paid promoters, who were dancing conspicuously alone. The drink, which was gross, piled up in nearby municipal trashcans. The whole thing left a sour taste in my mouth, and not just from the fake sweetener in the beverage. Do these stunts sell energy drinks? Do they sell anything at all?
These questions were front of mind when I showed up at an art exhibit at a gallery on the Lower East Side. The art show was called SOUP, and it was hosted by Manischewitz to mark the launch of, yes, a line of jarred soups.
When I walked in, there was a solid crowd mingling in the gallery. Photos from Manischewitz’s newest ad campaign from Ohad Romano — a delightfully campy set of family photos featuring, of course, jars of soup — hung on one wall, opposite the soup-free work of two other Jewish artists, psychedelic scenes by Dan Weinstein and colorful objects from Rosemarie Gleiser.
Orange-aproned waiters passed around teacups full of soup and a bartender made gin and tonics featuring Cel-Ray and spritzes with Manischewitz wine. (The wine is owned by a different company than the food products, so was unrelated to the event.) There was a line in the back room to get Manischewitz-themed patches sewn onto Manischewitz-branded hats. A baby on a woman’s hip giggled. A man in a sharp suit, cravat and kippah laughed with a group of friends as they all sipped chicken soup with matzo ball floaters.
But what did any of it have to do with actually selling soup?
Talia Sabag, a marketing manager at Manischewitz, told me that the art show was part of the rebrand that the company has been rolling out over the past few years. Their boxes of matzo went from a bookish off-white to a bright orange, with scribbled illustrations of little figures carrying bowls of soup across the box that look like they should have walked out of the Jewish Almanac. The company told The New York Times, in 2024, that the rebranding effort was to refresh the brand, but also to target a new base of “culturally curious” consumers. In short, they wanted to sell kosher products to everyone, not just Jews.
Nearly everyone at the art show’s opening, however, seemed to be Jewish. More relevantly, the show was only planned to be up for six days.
While I sipped my teacup of soup, I asked Sabag what the show was meant to achieve for the brand. At first, she stuck to the message, arguing that the show was exactly what it said it was: an art show about soup.
“We want to celebrate the interwoven ways cuisine plays a role in communicating Jewish culture to ourselves and to the world,” she said with a bright smile, all symbolized by “the warmth of soup!”
Eventually, though, we got down to it: “A lot of studies do show that Gen Z does buy products based on that coolness factor,” Sabag told me. (She mentioned Nutter Butter as an example; the cookie started posting surreal, apocalyptic memes and saw their sales spike as a result.) In the words of the Gen Z buyers the brand is trying to attract, the art show is aura farming.
But is it possible to make Manischewitz cool? The brand is so iconic, so central to American Judaism, that it almost feels like asking whether it’s possible to make Judaism itself cool. Whether or not Judaism needs help in that arena is an open question, but plenty of people and brands have been trying to boost its coolness factor, whether it’s handbag designer Susan Alexandra’s glitzy launch party for her line of Judaica or the transgressive Bushwick burlesque show, Sinner’s Shabbat.
“We want to open up the conversation to the younger generations of course,” Sabag said. “But we’re not neglecting our core audience: our bubbes.” That means balancing nostalgia and hipness.
It’s almost impossible to purposefully construct coolness; by its nature, it resists trying. Usually, trying to be cool can only backfire, like the event with the energy drink dancers.
But I have to admit: The art show was kind of cool. It nailed its aesthetic, embracing the absurdity and surrealism of a moment in which a historic, grandmotherly brand like Manischewitz would be running an aura farming event, tonally a perfect fit for an irony-pilled era. Yet it also took itself seriously in the right ways; it was, ultimately, an actual art show with Jewish artists’ work in a neighborhood with deep Jewish roots, serving historic Jewish food. It felt genuine and rooted even as it was irreverent. Every detail was thoughtful. The drinks were actually good. The soup was exactly the same as ever.
The truth is, Manischewitz’s rebrand is cool because Manischewitz has always been cool. So has Judaism.
The post Can Manischewitz make matzo ball soup hot again? appeared first on The Forward.
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Thousands Protest Over Israeli President Herzog’s Visit to Australia in Wake of Bondi Massacre
Demonstrators gather at Town Hall Square to protest against Israeli President Isaac Herzog’s state visit to Australia following a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on Dec. 14, 2025, in Sydney, Australia, Feb. 9, 2026. Photo: REUTERS/Jeremy Piper
Thousands gathered across Australia on Monday to protest over the arrival of Israeli President Isaac Herzog, who is on a multi-city trip aimed at expressing solidarity with Australia‘s Jewish community following a deadly mass shooting last year.
Herzog is visiting Australia this week following an invitation from Australian Prime Minister Anthony Albanese in the aftermath of the Dec. 14 shooting at a Hanukkah event at Sydney’s Bondi Beach that killed 15.
The visit has attracted the ire of some people in Australia, who accuse Herzog of being complicit in civilian deaths in Gaza. Anti-Israel groups have organized protests in cities and towns across the country on Monday evening.
In Sydney, thousands gathered in a square in the city’s central business district, listening to speeches and shouting pro-Palestinian slogans.
“The Bondi massacre was terrible but from our Australian leadership there’s been no acknowledgment of the Palestinian people and the Gazans,” said Jackson Elliott, a 30-year-old protestor from Sydney.
“Herzog has dodged all the questions about the occupation and says this visit is about Australia and Israeli relations but he is complicit.”
There was a heavy police presence with a helicopter circling overhead and officers patrolling on horseback.
Police used pepper spray and tear gas to push back groups of people who were trying to breach the line and march ahead. Several protesters were arrested as they clashed with police.
Authorities in Sydney declared Herzog’s visit a major event and were authorized to use rarely invoked powers during the visit, including the ability to separate and move crowds, restrict their entry to certain areas, direct people to leave, and search vehicles.
On Monday in a Sydney court, the Palestine Action Group – which organized the protest – failed to legally challenge the restrictions on the demonstration.
PRESIDENT COMMEMORATES LIVES LOST
Meanwhile, thousands of Jewish community members, government officials, and opposition party politicians welcomed Herzog at an event, more than a kilometer away from the protests, honoring the victims of the Bondi attack.
“We all remember the boycotts, the threats, the colleagues who turned their backs on their Jewish friends … that was the prelude to Bondi,” he told a large crowd at Sydney’s International Convention Centre, according to an ABC News report.
Herzog began his visit earlier on Monday at Bondi Beach, where he laid a wreath at a memorial for the victims of the attack. He also met survivors and the families of 15 people killed in the shooting.
“This was also an attack on all Australians. They attacked the values that our democracies treasure, the sanctity of human life, the freedom of religion, tolerance, dignity, and respect,” Herzog said in remarks at the site.
In a statement, the Executive Council of Australian Jewry Co-Chief Executive Alex Ryvchin said Herzog’s visit “will lift the spirits of a pained community.”
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Saudi Arabia Wealth Fund Set to Announce Strategy Revamp, Sources Say
A billboard at the site of New Murabba shows The Mukaab, in Riyadh, Saudi Arabia, Jan. 26, 2026. Photo: REUTERS/Mohammed Benmansour
Saudi Arabia‘s $925 billion Public Investment Fund (PIF) plans to announce a new five-year strategy this week, two people with direct knowledge of the matter said, in the biggest reset yet of Crown Prince Mohammed bin Salman’s economic transformation plan.
The Saudi sovereign wealth fund soft-launched its new 2026-2030 strategy with key investors and strategic partners on Monday on the sidelines of a conference in Riyadh, the two people and another familiar with the matter told Reuters.
The new blueprint will emphasize sectors including industry, minerals, artificial intelligence, and tourism, while scaling back and in some cases reconfiguring expensive mega projects such as The Line, a futuristic mirrored city, the sources said.
All three sources declined to be named because they were not authorized to speak publicly about the matter.
One said the new roadmap will place greater emphasis on attracting capital from major global asset managers, reflecting mounting fiscal pressures as oil prices remain well below levels needed to fund the kingdom’s ambitious transformation agenda.
The shift marks the most significant recalibration to date of bin Salman’s Vision 2030, which for nearly a decade has prominently featured mega futuristic developments. The kingdom is currently reviewing several of the mega projects.
Many of these, including The Line, which extends 170 km (106 miles) into the desert, and the planned Trojena winter sports hub, have faced delays and ballooning costs. The latest to be suspended was a cube-shaped skyscraper in Riyadh.
Last month, Saudi Economy Minister Faisal al-Ibrahim told Reuters: “We’re very transparent. We’re not going to shy away from saying we had to shift this project, delay it, re-scope it,” without mentioning specific projects.
Under the new strategy, NEOM will shift away from its earlier emphasis on tourism and futuristic urban design toward renewable energy and industrial development, including green hydrogen, solar and wind projects, and data centers that benefit from their proximity to the sea for cooling, the people said.
The Line was not on display in the venue at Monday’s opening day of the private sector forum, while NEOM’s video displays underscored the new direction, focusing on energy and industrial initiatives rather than the high‑profile real estate and tourism concepts once billed as being at its core.
PIF’s updated focus echoes details previously reported by Reuters, including a broader shift toward logistics, mining, and advanced manufacturing, as well as clean energy and religious tourism.